Dissertations / Theses: 'International Business Communications'

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Boojihawon, Dev Kumar. "International strategy in professional business service industries : the case of the international marketing communications sector in UK." Thesis, University of Strathclyde, 2003. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21552.

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There is no denying the fact that the world economy has witnessed speeding up in the process of globalisation - the broadening and deepening of international interrelationships in trade and investment - over the last decade, and so has the international expansion of service industries. This noticeable movement of service firms beyond their national boundaries has sparked significant academic interests in an attempt to understand their patterns of growth and internationalisation. Such is the direction of this study, where, however, the focus is more on the international strategy of professional business service firms. Against this background, the study takes a specific interest in the Marketing Communications (MarComs) industry, taking UK as the context of this study. Its main objective was to research the influences on and the characteristics of international strategy of MarComs agencies. For the investigation to proceed, a multiple cross-sectional case based research was designed. Sixteen case firms were selected, six were small-to-medium sized agencies (SMAs) and ten were subsidiary agencies (SAs) established in UK. Data collection techniques were predominantly indepth interviews and observations conducted amongst the CEOs and Managing Partners of the respective firms. The data was qualitatively analysed using an inductive analysis process. The findings revealed that there are a number of influences emerging from the internal organisational dynamics and the external industry environment that have distinctive effects on the international strategy process of MarComs agencies. These influences are interrelated and create unique managerial challenges and/or drivers in SMAs and SAs that govern the mode and direction of their international strategy (ies). Having said so, three main types of international strategies were identified and were found to be characterised by a mix of client-driven, market driven and network-driven growth orientations. The main contribution of this theory building research lies primarily in the development of an integrative conceptual framework of international strategy of MarComs agencies. This framework takes a holistic view of the process against the backdrop of three conventional strategic management theories, namely the resource-based view (RBV), the network-based view (NBV), and the industrial organisation view (IOV). Additionally, the research highlights individual yet complementary scenarios of the international strategy process relevant to medium-sized as well subsidiary firms in the MarComs industry.

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Lee, Yung-to, and 李勇圖. "China's institutional environment and the overseas expansion of the Chinese MNCs: a case study of the ICTindustry." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2010. http://hub.hku.hk/bib/B46541895.

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Enkh-Amgalan, Rentsenkhand. "The Indulgence and Restraint Cultural Dimension: A Cross-Cultural Study of Mongolia and the United States." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/honors/329.

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This research focuses on one of the least studied cultural dimension, “indulgence versus restraint” (IVR) and how it affects consumer behavior, international marketing, and global business operations in the U.S. and Mongolia. This project is the first research on IVR in Mongolia since the country is rarely studied and there is no available data for this cultural dimension. Samples of undergraduate business students (as consumers) from both countries were studied through surveys. The findings support that Mongolians and Americans are different regarding the “indulgence” cultural dimension. This paper has a significant contribution to the cross-cultural literature regarding the indulgence cultural dimension and its applications in global business and marketing and advertising strategies.

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Coleman, Emily A. "An Evaluation of Corporate Social Responsibility Initiatives Implemented by Alcoa, Votorantim, and Vale as a Means to Aid in Poverty Alleviation in the Brazilian Regions These Mining Companies Operate." Scholarship @ Claremont, 2011. http://scholarship.claremont.edu/cmc_theses/198.

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This thesis evaluates the corporate social responsibility (CSR) initiatives implemented by Alcoa, Votorantim, and Vale as a means to aid in poverty alleviation in the Brazilian regions these mining companies operate. Even though Brazil is ranked as the eighth largest economy in the world, 50 million Brazilians are living on less than US$1 per day. The presence of large mining corporations in Brazil’s poorest regions represents an opportunity for corporate social responsibility investments to improve social, economic, and environmental conditions in these locations. This research highlights the importance of designing corporate social responsibility programs according to the specific characteristics of a region such as, stage of development and style of negotiations with the local community. In addition, mining companies should focus on publishing comprehensive information on corporate social responsibility investments as a means to portray transparency to stake holders. Further, companies must design corporate social responsibility programs with clear and quantitative goals in order to implement effective monitoring and evaluating mechanisms. This research illuminates that Alcoa, Votorantim, and Vale appear to allocate minimal or no funds for corporate social responsibility program appraisal and lack strategic responses to improve their programs.

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Davenport, Emily. "The Next Catalyst for Change: How Corporate Shared Value is Reshaping Capitalism." Scholarship @ Claremont, 2011. http://scholarship.claremont.edu/cmc_theses/111.

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Both corporations and their global conglomerates are looking into the face of an evolving idea of capitalism. As businesses become more intertwined with society, this special relationship is becoming increasingly deterministic of the condition of the world. This paper explores the possibility that if businesses integrate shared value -- a way to combine economic and social value -- into their long-term business plans, that not only will society be better off, but the businesses themselves may be able to explore previously unrecognized potential for profits.

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Křetínská, Tereza. "Leadership Communication Role within International Business Organization." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193179.

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The thesis focuses on the role of leadership communication within a multinational business organization. It aims to confirm the critical importance of communication provided by leaders to their team members. The literature review will focus on the existing communication flows within organizations and the current research results and insights in the field of leadership communication, which is a new, emerging domain of study. Thanks to recent quantitative research (Men, 2014b), it has been already confirmed that leadership communication has a direct effect on employee-organization relationships and overall internal communication. However, qualitative research has been suggested for validation of how the discovered model works in concrete environments (Men, 2014b). Thus, the research section will reveal the findings of in-depth semi-structured interview analysis within a global internal IT services provider which is part of a Group enterprise operating in the logistics industry world-wide. The thesis will culminate in defining logical reasoning for adding communication skills to the company's core competencies for organizational managers and leaders.

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Makanjuola, Olayinka. "Global Public Relations and Multinational Corporations: The Influence of Culture on Public’s Reactions to H&M, Dove, and Nivea’s Media Campaigns in the United States and Nigeria." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3709.

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This study examined the significant impact of culture on global public relations practices using a case study analysis of Dove, H&M, and Nivea’s media campaigns between 2017 and 2019. The analysis was carried out through a structural comparison between the public’s reaction from the United States and Nigeria. Cultural variations between the two countries were examined, and how the variations impact GPR practices were explored. Social judgment theory, apologia, and image restoration theory were used as the theoretical frameworks alongside Hofstede’s cultural dimensions. This study demonstrates that understanding cultural dimensions as it applies to diverse countries operating in the global market can reveal how organizations can design and implement effective public relations practices across borders regardless of the existing cultural differences, which pose as a challenge.

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Salomon, Tania. "The Risk-Return Characteristics and Diversification Benefits of Fine Wine Investment." Scholarship @ Claremont, 2017. http://scholarship.claremont.edu/cmc_theses/1668.

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This thesis evaluates the risk-return characteristics and diversification benefits of fine wine investment. It compares the historical performance of wine to that of equity, fixed income, real estate, and commodities. I calculate the correlation, volatility, and expected returns of these assets to examine whether adding wine to a portfolio increases its risk-adjusted return. I do this through the Markowitz portfolio optimization technique. The findings suggest that wine has a low correlation with traditional assets, providing diversification benefits. My results also show that adding wine to a portfolio increases its risk-adjusted return only when there is an allocation constraint of 0 to 25% per asset. This does not hold, however, when there are no asset allocation constraints.

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Satta, E. (Elina). "Influencers in communicating an international brand." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201802071163.

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Abstract International brands are experiencing a shift of power in which the communication of a brand is in the hands of everyone in the era of social media. Word-of-mouth travels fast, and in order to reach audiences in a more genuine, authentic manner influencers are used as intermediaries to communicate brand messages, an action which could be described as authentic branded communication. This research focuses on paid influencers, i.e. those chosen by the brand and often paid in monetary terms, focusing on the direct communication of influencers via Instagram. The research questions revolve around how influencers can be used to communicate international brands, and how do they communicate a more authentic and personal international brand. International brands have the possibility to reach international audiences via international influencers, i.e. having a variety of influencers from a variety of countries or influencers that have international presence. I argue that ultimately, influencers are selling their already existing audience and themselves to brands, an action that has been practiced throughout time: selling attention gained to third parties. International brands control the content to a degree, i.e. by controlling the hashtags influencers use, but the more genuine aspect is visible in the language used and stories told by an influencer in their posts, for example posting in their native tongue and telling about their persona. The concept of personal brand is connected with influencer communication, as being an influencer is being oneself and knowing how to communicate oneself to the audiences, many influencers thus create a person brand of their own. International brands are thus utilising influencers as intermediaries and borrowing their persona, account and audiences. Glocalisation is achieved by using international, universal hashtags (global) together with native language of influencers (local).

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Thörnblom, Jonas. "Cultural Impact on International Business Negotiation." Thesis, Linköping University, Department of Management and Economics, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1212.

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Background: The increasing global business competitiveness thoroughly intensifies the demand for improvements of communication and negotiation skills in order to adjust competence to successfully conduct the work of getting treaties of cooperation and business development to work everywhere. It is simply a matter of survival for an increasing amount of multinational companies operating in all kinds of different locations and businesses around the world. This state of nature also holds for Swedish and Spanish companies, that both heavily depend on foreign trade, and whose negotiating behavior is going to be the focus of this study. For every international company facing the challenges of developing new business in foreign cultures it should be of interest to find out what would improve their business interactions. The study is therefore investigating possible ways of how to deal with cultural implications that might appear in international business negotiations.

Purpose: To study and analyze the presence of cultural impact on international business negotiations, with a special emphasis on Swedish-Spanish business negotiators.

Method: Considering negotiations as a process-oriented phenomenon observed from empirical studies of individual cases and drawing conclusions thereof, the study takes a hermeneutic qualitative-inductive interaction approach. The frame of references are constitued by a thorough spectra of well established theories developed within the fields of communication, negotiation and intercultural studies.

Result: The study proves that the behavior of negotiators are influencing the outcome of the negotiation, particularly in international contexts where the parties have different experiences, historical and cultural backgrounds as well as different perspectives on life.

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Tarter, Lynne E. "Face, speech, and other concerns of global business communication." Thesis, Gonzaga University, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=1535547.

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The purpose of this study is to explore global leadership communication competencies, as the communicative knowledge, skills and abilities of current business leaders do not meet the current sophisticated and fast-paced business demands of the interconnected global marketplace. Specifically, this study examines what attributes comprise communication competency for corporate leaders with global responsibilities, how those competencies are developed, and finally the impact the competencies have on organizations. A qualitative field study was conducted with two global leaders from two different regions of the world as they interacted with others from different cultures. A separate quantitative survey was administered to 95 global leaders from North America, Asia, Europe and Latin America. Findings from a review of the literature combined with the correlation of these two studies are as follows: (a) virtual communication efficacy may be greatly enhanced when the terms and conditions associated with non-verbal clues is deliberate and modeled by leadership; (b) foreign language competency is deemed more important by global leaders outside of North America, but all respondents report general dissatisfaction with the corporate support of foreign language competency; (c) the concept of facework, and its associated competencies, are key to working across borders but awareness and understanding of this concept is very low. The findings of this study demonstrate a business case for building global leadership communicative competency with new skills, in new ways, for new demands in the face-paced and interconnected business environment.

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Gunn-Graffy, Colin. "When in Rome, Beijing or Brussels: Cultural Considerations of International Business Communication." Thesis, Boston College, 2007. http://hdl.handle.net/2345/565.

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Thesis advisor: Donald Fishman
This thesis examines the role of culture in international business communication through case studies of several multinational corporations. The first case looks at Coca-Cola's product recall crisis in Belgium in 1999, which exhibited an uncharacteristic deviation from the company's well-known brand marketing brilliance. The second case deals with problems that Disney encountered as it tried to establish its first theme park in Europe in the 1990s and found itself facing a culture as proud and protective as Disney itself. At the heart of these cases were outdated international strategies and an attitude of arrogance that assumed that an American business approach could easily be transferred to a different country and culture. The thesis concludes with an analysis of Google as a case study for the future followed by suggestions for successful international strategies and final thoughts on globalization's effect on culture and corporations
Thesis (BA) — Boston College, 2007
Submitted to: Boston College. College of Arts and Sciences
Discipline: Communication
Discipline: College Honors Program

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Ojanperä, O. (Olga). "Effects of using English in business communication in Japanese-based multinational corporations." Master's thesis, University of Oulu, 2014. http://urn.fi/URN:NBN:fi:oulu-201402131106.

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Japanese companies are internationalising and becoming increasingly involved in global business. It has become more and more common in Japan to use English, the global language of business. Recently, English has been introduced as the official language of a few Japanese corporations and discussions are going on in many other companies. English is not used for international operations solely but it is required in almost all functions. English has an undeniable role as the lingua franca of global business. Using English is no more a choice but inevitable for companies trying to compete in international markets. Yet, the effects of English in business communication have not been studied much until recent years. The aim of this research is to examine the effects of using English in Japanese-based multinational corporations. Using qualitative research method, the empirical part of the study is comprised of a two-step research including three interviews and a questionnaire. Participants were selected from four Japanese-based multinational corporations. Three main topics are discussed in the study. Firstly, the role of language skills in cross-cultural business communication is analysed. Secondly, the effects of using English in Japanese companies are studied on two levels including individual and company levels. On individual level, it is discussed how using English affects job performance, and how English language skills affect career development in Japanese corporations. On company level, it is examined how the corporate strategy can support effective use of English in Japanese companies. There were two main findings in this study. Firstly, English language skills can contribute to better job performance and promotion in Japanese-based multinational corporations. Employees with English language skills seem to have better chances for promotion and overseas assignments, and have wider career choices. On the other hand, using English can make communication slow, cause misunderstanding, create frustration and create barriers for employees with poor language skills. Secondly, it was found out that the company strategy has an essential role in supporting effective business communication in English. Not only can the company choose the right language policy, but it can enhance effective use of English, by creating an encouraging atmosphere and offering its employees opportunities to use and practise English language skills. In summary, by presenting a qualitative study of Japanese-based multinational corporations, this research aims at contributing to better understanding of effective business communication. The role of language cannot be left aside, since effective cross-cultural business communication can define Japanese companies’ success in today’s multicultural business world. This study was conducted in Tohoku University research programme during academic year 2012–2013, in Sendai, Japan.

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Jansson, K. (Kaisu). "Online recruitment and Millennials:recruitment communication and online assessment." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201701121062.

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Recruitment has shifted from traditional channels and practices to processes taking place online and recruitment research has subsequently started to investigate online recruitment processes. While there have been conflicting perceptions amongst recruitment researchers about whether the organizational or the applicant perspective has been neglected in recruitment research most of the present literature focuses on the first phase of the recruitment process, attracting applicants. This thesis takes the perspective of the applicant, and in this case the Millennial generation, and investigates the later phases of the recruitment process, recruitment communication and online assessment. The aim is to find out what kind of preferences Millennial applicants have towards recruitment communication’s timing, content and media and different online assessment methods such as online tests, digital interviews and gamification. This thesis is conducted as a qualitative research with a factist perspective. After extensive review of recruitment and Millennial research a theoretical framework is developed. Empirical data is gathered trough semi-structured thematic interviews and analyzed with content analysis. The research findings are then applied to the theoretical framework and the framework is adjusted to depict the preferences of the Millennial applicant towards recruitment communication and online assessment methods. The research findings suggest the Millennial applicant has several expectations towards both recruitment communication and different online assessment methods. Recruitment communication is expected to happen in a continuous manner to avoid uncertainty and show the hiring organization’s respect and valuation towards the applicant. Recruitment communication should also be efficient and convenient for the applicant, and email is found to be the preferred communication medium. The Millennial applicant also expects feedback on his or her performance as well as reasoning for selection decisions. Concerning different online assessment methods, the Millennial applicant prefers assessment methods that make them feel they have influence over recruitment outcomes. In addition, perceptions of validity and relevance as well as efficiency and convenience affect Millennials’ preferences concerning different online assessment methods. The research findings have several managerial implications. Designing recruitment processes in which millennial preferences are taken into consideration can produce better applicant experience and have a positive effect on the company image. Although measures have been taken to ensure research reliability, the number of research participants and the same field of study of the research participants limit the generalizability of the research results.

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Mäkinen, A. (Anna). "Development of internal communication policy in growth enterprise." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201809052711.

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Internal communication has an important role in an organization’s every action. It is affecting to the efficiency of processes as well as sense of community among the members of an organization. Even though internal communication as such is relatively much searched topic, developing internal communication and internal communication policy have been disregarded among scientific community. The objective of this research is to find out how to develop an internal communication policy when there are factors that are strongly affecting to that. The main theory is contingency theory which argues that there is no one universal way to organize an internal communication policy. There are some external and internal factors that affect to organizing such. In this research the growth is an external factor which has affected to the internal factor, the amount of tacit knowledge. The research is made for an IT company Aava Mobile Oy which needs development for three different internal communication channels: intranet, familiarization package and Common Coffee Break. The goal is to find the objectives of development for each channel. The research is a case study which is using qualitative methods such as semi-structured interviews, questionnaires and observation. The researcher was an active part of the working community which meant the observation was inclusive. The research philosophy is critical realism which means there is an objective reality but the knowledge is socially constructed. This research found out that growth has many impacts on the development of internal communication policy. The growth makes the organizational structure more complex than it was before which affects the flow of information and the amount of tacit knowledge. Internal communication can be measured in multiple ways, in this research the employee satisfaction was connected with the success of the internal communication policies. Employee satisfaction and the amount of tacit knowledge was also connected, less tacit knowledge within an organization equals more satisfaction among employees.

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Sternkopf, Sylva-Michele. "Language and Business - International Communication Strategies in Saxon Small and Medium-Sized Companies." Doctoral thesis, Universitätsbibliothek Chemnitz, 2004. http://nbn-resolving.de/urn:nbn:de:swb:ch1-200401056.

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Study of international communication strategies in small and medium-sized companies; focus on foreign language strategies; quantitative empirical analysis of the following areas: global marketing, international trade fairs, press and media relations, foreign language training, internet presentation and sales material; qualitative linguistic analysis of English-language brochures published by SMEs, identification of areas of improvement, discussion of the services of a communications consultant with the objective of coordinating foreign language communication tasks in SMEs
Untersuchung internationaler Kommunikationsstrategien in mittelständischen Unternehmen; Schwerpunkt: (fremd)sprachliche Umsetzung; quantitative empirische Analyse folgender Bereiche: globales Marketing,internationale Messen, Pressearbeit, fremdsprachliche Weiterbildung, Internetpräsentation, Werbematerialien und Broschüren; qualitative sprachwissenschaftliche Analyse von englischsprachigen Broschüren mittelständischer Unternehmen; Aufdeckung von Schwachstellen und Handlungsbedarf, Diskussion der Dienstleistungen eines Communications Consultants (Sprachenberaters) zur Koordination fremdsprachlicher kommunikativer Aufgaben in Unternehmen

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Ismail, Jumiati. "Challenges in international business communication : a study of language, culture and inter-cultural issues in Malaysian-Australian business discourse." University of Western Australia. Graduate School of Education, 2009. http://theses.library.uwa.edu.au/adt-WU2009.0107.

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This study aims to explore communication deviances and strategies in the negotiation discourse of Malaysian-Australian business encounters, from both a linguistic and nonlinguistic perspective. Specifically, it sees miscommunications/deviances as factors that may hinder the business communication process and prevent the negotiators from achieving their objectives. The study also focuses on strategies, or those discourse skills which promote successful business negotiation. The research method is based on the analysis of discourse generated from initial 'perception' interviews, business meetings, and post-meeting 'follow-up' interviews. The research involved a cross-section of Malaysian and Australian business people from various industries; such as tourism, information technology, hospitality and financial services. The initial 'perception' interviews were intended to gather data on the prior experiences of Malaysian and Australian businesspeople, both in terms of the reported difficulties and strengths in their business interactions and dealings in Western Australia. In the second stage of the analysis, the deviances which signalled miscommunication in the negotiation were identified in the recorded meeting data. Also identified were the strategies which were used by the negotiators to increase the likelihood that their goals will be achieved. The objective of the research was then to interpret why these strategies were being used, and their influence on the negotiation process. From the data a pattern emerged in the way that deviance occurred, and the way that strategies were being performed. This has made it possible to group deviance and strategies and present the findings thematically. Altogether, five themes identified, these were: Management of topics, Building rapport; Ethical business conduct; Building recognition; Styles in business practice. The study has shown that business communication discourse reflects the embedded culture of its speakers. Topic management was also found to play an important role in the business meetings as it enabled the participants to more effectively lead their discussion towards its intended goal. Both the deviance and strategies have been managed by the business negotiators in the way they select the appropriate topic categories in order to effectively maintain the discussion throughout the meeting.

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Tsutsui, Kumiko. "Communication practices in a Japanese subsidiary in the US : globalization in process /." Full text (PDF) from UMI/Dissertation Abstracts International, 2002. http://wwwlib.umi.com/cr/utexas/fullcit?p3086722.

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Augustesen, Johanna, and Janina Alisa Kappelhoff. "When change and communication collide : The necessity of international communication as a reaction to national change." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-12411.

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Background: In June 2010, Swedish parliament decided that Swedish academia should compete with quality and introduce tuition fees for foreign students. This means that higher education will remain free of charge for citizens of EU/EEA and that third-country students will have to pay a tuition fee for studying in Sweden. Problem discussion: Managing the introduction of tuition fees is a matter of priorities among the various Swedish universities. Depending on the size and budget of the university, the concentration of the change has varied. Linnaeus University is at the moment concentrating on recruiting national students and building their brand within the Swedish boarders, ignoring the consequences that the lack of international students will lead to. We question how the university should be able to maintain an international experience for the student, teachers and researchers unless they choose to invest in international relations and internal marketing to sell their brand. Research question: What could Swedish academia do to communicate their quality of education and their brand on an international market in order to attract international students? Purpose: The purpose of this thesis is to describe and analyze how Linnaeus University, and other institutions in similar situations, can promote their brand on an international market in order to successfully maintain and communicate the core values of their brand. We also wish to inspire similar organizations to be active and work with the situation rather than approaching change with a wait and see strategy. Methodology: We have chosen to make a qualitative research with The Actors perspective. We quickly discovered that this is the ultimate method for us since we are not trying to find any absolute truth, but rather gain knowledge and understanding of how different institutions handle the same situation. To create this understanding, our primary data has been collected through discussions with representatives from various universities and governmental organizations within Sweden. Findings: Our findings are based on several factors in relation to the emerging situation out of the introduction of tuition fees. We identified two major issues regarding inactive leadership and absent decisions. We believe that this is based on the paradigm shift in global Academia, from the classical institution to an organization within a competitive market - with students as their customers. We also found a lack of experience within Swedish Academia when it comes to communication internationally in an effective and efficient manner. Both issues show the urgent necessity for Academia to learn how to communicate their brand internationally in order to successfully attract international students. Keywords: Communication, Change management, Branding, International marketing, Introduction of Tuition Fees, Swedish Academia

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Sternkopf, Sylvia-Michèle [Verfasser]. "Language and Business : International Communication Strategies in Saxon Small and Medium-Sized Companies / Sylvia-Michèle Sternkopf." Hamburg : Diplom.de, 2004. http://d-nb.info/1117619931/34.

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Hotta, Muneo. "Intercultural communication competence and intercultural adjustment of Japanese business sojourners and their spouses." PDXScholar, 1991. https://pdxscholar.library.pdx.edu/open_access_etds/4268.

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The purpose of this thesis was to examine the relationship among intercultural communication competence, attitudes toward the U.S. culture, and linguistic skills in English for Japanese business sojourners and their spouses living in the United States.

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Brenner, Sebastian Andreas. "Diagnosis of the Strategic Position of Kanndas S.A. de C.V., a Company in the Renewable Energy Sector, and Development of its Communication Strategy." Thesis, Universidad de las Américas Puebla, 2013. http://catarina.udlap.mx/u_dl_a/tales/documentos/bce/brenner_sa/.

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Kanndas S.A. de C.V. is a company operating in the renewable energy market in Puebla, Mexico, for which a communication strategy has been developed. The main challenges for the company are to be found, on one hand, within its own potential market, as there is a lack of knowledge about the photovoltaic technology as well as a restrained attitude towards mid- to long-term investments. On the other hand, Kanndas´ main competitor is the Mexican tariff system itself, which unsustainably subsidizes electricity tariffs as well as the lack of governmental promotion of renewable energy investments in general. In order to increase the efficiency of Kanndas´ communicational efforts, an integrated promotional campaign, mainly based on direct marketing efforts, reinforcing word-of-mouth publicity among (potential) customers, combined with targeted public relations activities has been developed. The objectives of the promotional campaign are, in a first stage, to create conviction about the investment/technology among carefully selected decisions makers of specific niche markets. The second stage of the campaign tries to move those persons to a final investment decision. The selling premise of the campaign is Kanndas´ price competitiveness, its main competitive edge. The communication strategy of the campaign is mainly supported by event concepts.

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Bülow, Anne Marie. "E-Mail in International Negotiation." Department für Fremdsprachliche Wirtschaftskommunikation, WU Vienna University of Economics and Business, 2009. http://epub.wu.ac.at/1136/1/document.pdf.

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This paper investigates the advantages and disadvantages of the use of e-mail to obtain agreement between two parties with overlapping but also conflicting interests. The literature on Media Richness suggests that e-mail is too lean to facilitate agreement; but all supporting evidence stems from homogenous populations. This paper, however, starts from the hypothesis that in connection with lingua franca interaction, the text format provides advantages for parties that need to think how to phrase an argument. However, the evidence provided from a negotiation task performed by international business students indicates that, while there is a distinct advantage in the feature of reviewability, the text format itself also poses a problem because it allows selective attention.
Series: WU Online Papers in International Business Communication / Series One: Intercultural Communication and Language Learning

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Adkins, Michael Louis. "The internet : strategic implications for competitive advantage /." Thesis, Hong Kong : University of Hong Kong, 1995. http://sunzi.lib.hku.hk/hkuto/record.jsp?B14041327.

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Zhou, Zhen. "Project-based foreign language training programme for Chinese companies and organisations : towards effective international communication strategy." Thesis, Southampton Solent University, 2012. http://ssudl.solent.ac.uk/2101/.

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The rapid development of China’s economy has seen increasing demand for foreign language training in Chinese companies and organizations. Nevertheless educational institutions across the world have struggled to design appropriate foreign language training programmes for Chinese companies and organisations. Many models have been proposed and put into practice. However, little research has focussed attention on the actual needs of Chinese staff and the real demands of Chinese organizations and companies, so there is a continuing dilemma in terms of satisfying expectations of both training providers and trainees. This research aims to develop and test a project-based foreign language training model for Chinese employees. The model aims to develop the ability of foreign language training suppliers to establish a management strategy for project-based training involving international educational communication. A series of propositions have been generated based on the two-tier levels of project-based training model designed in this research, which is based on the literature review of Chinese foreign language education, Chinese learning styles, organisational learning objectives, project-based foreign language learning theories and existing programme models. Initial research was also conducted to identify where training and development needs and deficits lie within China’s organisations and companies. Chinese staff and managers are chosen to investigate their attitudes. A mixed method of combining quantitative and qualitative analysis was employed in the research in order to validate these propositions. The research has generated a number of successful outcomes relating to its aim and objectives. Firstly, individual project creation by Chinese trainees is a creative approach to meet learning objectives. Secondly, foreign language programmes need to aim to develop work-related or professional skills alongside language skills rather than learning the foreign language only. Thirdly, the divergence of perceptions in terms of training needs analysis and on-going assessment among Chinese staff and managers is discovered in the research. Fourthly, pedagogic design needs to blend formal instruction and independent learning. Fifthly, joint evaluation by bringing trainee, training providers and partners together customises evaluation. Sixthly, decision-making within Chinese organisations and companies involves top-down and bottom-up orientation. Additionally, understanding the operational structure of a training partner is important to the success of implementing a training programme through international educational management. These contributions will add updated knowledge to education management and also enable further value to international educational institutions and practitioners.

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van, der Poel Marcel H. "Developing intercultural competence of faculty and staff members at Hanze International Business School." Scholarly Commons, 2013. https://scholarlycommons.pacific.edu/uop_etds/843.

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Gustafsson, Johanna. "Swedes in Australia - and their thoughts about business communication and culture." Thesis, Halmstad University, School of Social and Health Sciences (HOS), 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-2383.

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The purpose of the thesis is to study Swedes who live in Australia about their thoughts concerning differences between the cultures and their communication styles in the following four areas; Power Distance, Masculinity verses Femininity, Affective verses Neutral, and Time.

I have chosen a qualitative approach for this study. My research is based on 10 telephone interviews; conducted with Swedes who work for various companies in Australia.

My theoretical chapter includes theories in the field of communication science and culture. Four scientists’ theories are explained; William B. Gudykunst's Anxiety /Uncertainty Management theory, Edward Hall’s High-and Low-context theory, Geert Hofstede’s national culture theory, and Fons Trompenaars’ culture business theory.

My research concludes that there are some main differences between the Swedish and Australian culture and between Swedes’ and Australians’ communication style. My research shows that Sweden is a low-power distance, feminine and neutral culture. While Australia is a higher power-distance, masculine and more affective culture, compared to Sweden. My study also confirmed that the time aspect is not as flexible communicated in Sweden as it is in Australia. All these culture differences are reflected in the cultures’ communication style. For example, Swedes are characterized by a team-oriented, open and equal communication style, whereas Australians use a more hierarchical, assertive and unilateral communication style. While group discussions, personal responsibility, and a high flow of information are common in Sweden, Australia is more characterized by delegation and protectiveness of territories, authority, and information flow.

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Ran, Huan Duffy Margaret. "Examining communication patterns of multinational corporations during the 2008 summer Olympic games in Beijing." Diss., Columbia, Mo. : University of Missouri-Columbia, 2009. http://hdl.handle.net/10355/6720.

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The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on March 24, 2010). Thesis advisor: Dr. Margaret Duffy. Includes bibliographical references.

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Nagatomo, Yuko. "Intercultural factors in business negotiation between Japanese and Americans." PDXScholar, 1988. https://pdxscholar.library.pdx.edu/open_access_etds/4055.

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This thesis is a review of relevant literature on business negotiation between Japanese and American and an analysis of cultural differences in negotiation from an intercultural perspective. The following four key issues are explored and analyzed with intercultural communication concepts: 1. major differences in approaches to the process of business negotiation between the United States and Japan; 2. potential friction between Japanese and Americans in business negotiation that is attributable to Japanese and American cultural differences; 3. the applicability and usefulness of an intercultural perspective in enhancing business negotiation skills; and 4. main factors affecting the use of an intercultural perspective in cross-cultural business negotiation and the degree to which they are manifested in the u.s.-Japan business negotiations.

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Hansson, Emma, and Jenny Forssell. "Carbon Footprint Communication : A study of international corporations operating in the industrial sector." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64243.

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The raising awareness of sustainable strategies within businesses has resulted in corporations becoming more conscious of sustainable development. As concerns about the environment and global climate change increases with carbon emissions as a cause, companies are now considering the extent of their emissions, their so-called carbon footprint. Due to the fact that organizations are starting to recognize the need to engage in sustainability initiatives; it is integral to success to communicate that they are doing so. This research therefore attempts to provide a better understanding of how international corporations communicate their carbon footprint to key stakeholders. To reach this purpose, three research questions was stated. Based on these questions, a literature review was conducted, resulting in a conceptual framework which guided the data collection. Methodologically, a cross-case analysis has been conducted on three international corporations, LKAB, DIAB Group AB and BillerudKorsnäs. The case study included qualitative semi-structured interviews with sustainability- and communication managers and a content analysis of information available through the corporations’ communication channels. The analysis showed that neither of the three corporations have a clear strategy for their carbon footprint communication. The corporations have implemented sustainability and carbon emissions well within the organization, but they only communicate this to a small extent externally. Through this, there is a difficulty in involving stakeholders in questions regarding the corporations’carbon footprint and allowing this dialogue to be included in the communication. The findings indicate that it is important to let sustainability be a part of the overall communication and to focus on what the company see value in. Finally, we have come to the conclusion that better strategies are needed in order for corporations to communicate their carbon footprint more effectively to stakeholders, as well as methods for how companies can report their carbon footprint to a greater extent.

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Johnsson-Gerde, Angelica. "The Swedish Trade Council : Access to knowledge - a core driver in the success of international business." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-88403.

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Problem: The information-supply for companies that venture abroad is greater than ever before, however, the sort of information available is seldom exhaustive. Much of the information a company needs when venturing out on a new market can not be accessed on the market, but the knowledge needed is developed in the cooperation with other actors. Therefore, this thesis has come to focus on whether access to knowledge is a core driver in the success of international business.

Purpose: Against a background of companies’ need of knowledge and networks when venturing abroad, the purpose of this thesis is to describe the strategic operations of the Swedish Trade Council on the American market, in relation to their cooperation with the Embassy of Sweden in Washington D.C. This, to be able to assess if this type of cooperation creates efficiency and effectiveness, in the objective to offer Swedish companies market information and a vast network abroad.

Method: A literary research-summary was made by the author to gain knowledge in the field of internationalization, knowledge, and networks. As the primary source of information, the author conducted a number of interviews, which in turn was analyzed in relation to the academic theories within the field. Based upon this information further research was conducted and additional information sought to gain a deeper understanding for the issue of the study, so that the author would be able to describe the entity in relation to its context

Result: The problem comes down to how to make the right knowledge available for the companies, and that problem increases in the lack of contacts with information that is not obtainable out on the market. Active relationships within networks, such as the one STC has with the embassy, are crucial. It gives them the opportunity to act as a broker, creating a leverage for the companies the serve, through the knowledge and network they can provide them on the foreign market.

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Christensson, Lucas, and Oskar Svensson. "The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-17085.

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Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. The statement, of increased need for relationship marketing, is proven more tangible in cross-border interactions and communications. Managers who are maintaining and establishing international accounts have to acknowledge cultural differences, norms and preferences when keeping their international key accounts satisfaction. However, the practice around how cultural diversity implement the relationship process is something that could be further explored. Therefore, the purpose of this thesis is to explore cultural conflicts and dilemmas in manager’s relations with international key accounts.The thesis has a phenomenological approach, which aims at exploring personal business experiences of managers in practice. Thus, the aim is not to make general assumptions about either KAM, RM or business culture. The thesis is developed through five separate interviews with managers of different gender, practice and targeted customer culture. We mainly used Hofstede's (2017) framework when analyzing and discussing the implication of business culture on international relationships. Several strategies, both personal and business oriented, where noticed as a result of international and intercultural business collaborations. The result shows how complex the subject of business culture is and how limitations of managing cultural diversity can lead to conflicts and dilemmas.

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Reiche, Bjoern Sebastian. "Knowledge sharing through inpatriate assignments in multinational corporations : a social capital perspective /." Connect to thesis, 2007. http://eprints.unimelb.edu.au/archive/00003635.

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Kvantaliani, Maka, and Olga Klimina. "Implications of cross-cultural communication in business : A study of Swedish small enterprise “ImseVimse” and its international distributors and retailers." Thesis, Högskolan på Gotland, Institutionen för humaniora och samhällsvetenskap, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-933.

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In times of rapid economic development and internationalization of business, effective cross-cultural communication among managers remains a challenge. This thesis aims to research and analyze cross-cultural communication in business context based on qualitative case study of a small Swedish company and its international business partners. Previous research has focused on differences and similarities in people’s behaviour and ways of communication based on their cultural background. Through in-depth analysis and application of existing theories to the chosen case study company, the findings of this research demonstrated that although national culture does have an undeniable influence on people’s behaviour and their communication style, implications in communication between business partners of different cultural backgrounds often connected to an individual approach to cross-cultural communication. A great emphasis was placed on the language being one of the biggest communication challenges facing SMEs in international arena. Finally, misunderstandings occurring due to communication through technological devices were discussed.

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Schäfer, Anne Jacobs Otto H. "International company taxation in the era of information and communication technologies : issues and options for reform /." Wiesbaden : Dt. Univ.-Verl, 2006. http://www.gbv.de/dms/zbw/507189094.pdf.

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Castaño, Martínez María, and Elizabeth Johnson. "Communicating big data in the healthcare industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96251.

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In recent years nearly every aspect of how we function as a society has transformed from analogue to digital. This has spurred extraordinary change and acted as a catalyst for technology innovation, as well as big data generation. Big data is characterized by its constantly growing volume, wide variety, high velocity, and powerful veracity. With the emergence of COVID-19, the global pandemic has demonstrated the profound impact, and often dangerous consequences, when communicating health information derived from data. Healthcare companies have access to enormous data assets, yet communicating information from their data sources is complex as they also operate in one of the most highly regulated business environments where data privacy and legal requirements vary significantly from one country to another. The purpose of this study is to understand how global healthcare companies communicate information derived from data to their internal and external audiences. The research proposes a model for how marketing communications, public relations, and internal communications practitioners can address the challenges of utilizing data in communications in order to advance organizational priorities and achieve business goals. The conceptual framework is based on a closed-loop communication flow and includes an encoding process specialized for incorporating big data into communications. The results of the findings reveal tactical communication strategies, as well as organizational and managerial practices that can position practitioners best for communicating big data. The study concludes by proposing recommendations for future research, particularly from interdisciplinary scholars, to address the research gaps.

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Komori-Glatz, Miya. "Conceptualising English as a business lingua franca." Inderscience, 2018. http://dx.doi.org/10.1504/EJIM.2018.10009389.

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Though a popular and somewhat controversial topic in discussions on language in IB, the notion of English as a (business) lingua franca/(B)ELF still lacks clear conceptualisation. This paper argues that research in IB and linguistics can be mutually complementary and supportive in conceptualising BELF, and that it is important to separate the concept of BELF from that of a common corporate language. The paper synthesises key works from both disciplines to conceptualise BELF as an emergent, multilingual use of English that adapts to the demands and resources of the specific context. It further argues that Wenger's concept of Communities of Practice offers a useful bridge between the disciplines, and that there is a need for more empirical research.

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Homsangpradit, Alina. "Customer satisfaction in communicating with reservation staffs of Thai Airways International." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2183.

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The purpose of this research study is to investigate the correlation between the level of customer satisfaction and demographic data. The correlation between the level of customer satisfaction towards THAI'S reservation staff and customer's attitude, and the communication behavior of THAI's reservation staff.

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Andersson, Viktor, and Alexandra Mets. "Cross-Cultural Business Negotiations : The Impact of Business Cultures from a Swedish Perspective." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-77717.

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With our increasingly competitive globalized economy, we are experiencing an emerging trend of firms competing on new international business markets (Bell et al. 2001; Huang 2010). In order to successfully negotiate in an international context, cultural sensitivity needs to be taken into consideration (Manrai & Manrai 2010). This study aims to examine how and to what extent professionalnegotiators’ international negotiation process is influenced by different businesscultures. The study was made by in-depth interviews of five Swedish based professional negotiators and their experiences from negotiating in France, Brazil and Singapore. The mentioned negotiation process was based on Ghuari’s(2003) international business negotiation model which consists of a pre- negotiation stage, a face-to-face negotiation stage and a post-negotiation stage. These stages have been analyzed and interconnected with several cultural variables such as cultural intelligence, adaptation, communication, hierarchy and the Hofstede (2011) parameter of collectivistic versus individualistic cultures to substantiate our two research questions: 1) How does culture intervene in the different stages of the negotiation process? And 2) How are the negotiators adjusting their negotiation strategy to better accommodate the specific culture? The empirical findings showed that there are several differences in both theFrench, Brazilian and Singaporean business culture as well as the negotiators’experiences of their need of adapting to the culture they are negotiating with. The data highlighted the importance of cultural understanding and obtaining the knowledge in a pre-negotiation stage in order to prevent unnecessary misunderstandings which could obstruct the negotiation. The major differenceswhich required the negotiators’ understanding and adaptation was the crucialfactor of building a relationship with the Singaporean delegation, the French’stough negotiation approach and the hierarchical setting in Brazil. The conclusions demonstrated the benefits of cultural adaption as well as the potential pitfall of over-adapting and the imperative preparatory work needed in the pre-negotiation stage of the negotiation.

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Kyttälä, Roope, and Ekku Leivonen. "Branding Our Roots : A study about the use of country of origin in international business." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-161176.

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It has been showed that COO of product has an effect on consumers purchase decisions. Companies are trying to find ways to differentiate their brands from those of their competitors. In many cases the use of COO is considered difficult and is not understood to the level where it would add to the brand value of those companies. Academic areas such as nation branding, COO (country of origin), brand positioning and brand communications work as a base for the investigation of our research problem. The study uses Finland as a study objective to investigate how companies aiming for international markets can use their COO in smart ways when creating and developing their brand identities. The knowledge in these areas is deepened through semi structured interviews with six experts from different fields. The previous academic areas acknowledge that the communication needs to be directed for the right consumers, in a way that suits the recipient. Since consumers in international markets often share multiple/different perceptions and associations, when communicating the origin of a brand, a customer centric approach in the communications is vital. The study finds that country of origin, when used in corporate branding often needs to be explained through storytelling, that emphasizes why the origin adds value. This is done by translating aspects about the COO in to a form which consumers are able to understand and appreciate. An additional finding the study makes is the symbiosis between the companies and their country of origin. The companies have the ability to shape the nation brand of their origin, and hence, aid their own branding capabilities. Marketers need to understand the value of their COO and see the possibilities it may offer. This realization creates a symbiance between the brand and its origin which will create long term positive implications.

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Onkhaw, Yata, and Natalia Fedorova. "Cross-cultural Comunication in International Organizations." Thesis, Linköpings universitet, Institutionen för ekonomisk och industriell utveckling, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-159679.

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Problem: While the multinational teams consisting of members from different nationalities,backgrounds and cultures have advantages of diversity in the workplace, the differencesbetween team members can also pose the challenges. Our study focuses on InformationTechnology (IT) project teams in organizations located in Sweden. The rapid growth oftechnology and IT sector, increasing demand in IT professionals, and the knowledge ofwriting universal code allow people to work internationally regardless of citizenship.Therefore, the workforce in the IT sector is rapidly growing and diversifying — it ischaracterized by teams consisting of different nationalities. However, these differences incultures, languages and nationalities can complicate the communication processes betweenthe team members. Therefore, efficient cross-cultural communication within a team isessential for team collaboration and performance. Purpose: The study aims to find the significant issues in the process of adaptation to the newculturally diverse environment faced by immigrant professionals in IT project teams. Thestudy mainly focuses on an individual level, consequently expanding it to a collective level,as the related challenges refer to collaboration among the team members. Method: The study was conducted by interviewing immigrant professionals who have beenworking in IT project teams in the companies, located in Sweden. The participants belong tosix different nationalities and have worked in Sweden for approximately 2-8 years. They areall male aged between 30-33 years old. After the interviews, we can present findings, whichdemonstrate the points of similarity and difference. Conclusion: Technology, which is a significant factor in IT projects, constantly changes, andtherefore, IT project teams that work with innovation require high adaptability to explore newopportunities. That makes effective coordination and communication essential. In theculturally diverse team, managers should manage global mindset and cultural intelligence forindividuals to help team members in adaptation process. Cross-cultural training should beprovided to the migrant professionals in the team to avoid miscommunication based oncultural differences, hence overcoming challenges.

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Cullen, Suzanne. "Language utilisation in an international business organisation a New Zealand case study : thesis submitted to Auckland University of Technology in partial fulfilment of the degree of Master of Arts (Applied Language Studies), 2005." Full thesis. Abstract, 2005.

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Yang, Chi-Shou Justin. "A COMPARISON OF LEADERSHIP TRAITS ACROSS COUNTRIES: TAIWAN AND UNITED STATES." UKnowledge, 2011. http://uknowledge.uky.edu/gradschool_theses/646.

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With the rise of new technologies, geographical and political boundaries between companies are disappearing. Managers within multinational organizations are faced with the challenge of adapting to new paradigms of leadership while leading employees who may share different backgrounds. With businesses becoming more globalized, it is important to know and understand how to lead and interact with people from other cultures. The purpose of the study is to explore and describe similarities or differences with managers from the United States and managers from Taiwan in relation to the 29 leadership traits overall as well as at individual management levels. As a result, this study also offers practical recommendations for managers of all levels and backgrounds to grow their international business opportunities through deeper knowledge of themselves and their international business partners.

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Mordenfeld, Frida, Sandra Johansson, and Giron Pamela Hinojosa. "Communication as a CROSS-CULTURAL challenge for international management; a case study of Gina Tricot." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18601.

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Cross-cultural communication challenges arise for managers in international corporations on a daily basis, and in order to evaluate why these challenges occur we conducted a case study in collaboration with the fast-fashion corporation Gina Tricot. Our work challenges the influential theory that cultural proximity leads to less miscommunication within the business environment. By using Griffith’s model on a fashion-based corporation, our thesis demonstrates that geographical distance is not an aiding factor in superior communication within multinational corporations, however, the longevity of relationships have a more deciding impact. Global expansion and the rapid development of technology contribute to faster communication possibilities across boarders, therefore the highly international, dynamic and quick communication based fast-fashion industry becomes an interesting object when studying cross-cultural communication. Moreover, this research will investigate which specific areas of business communication that creates the greatest challenges for international managers within the fast-fashion corporation Gina Tricot’s cross-cultural operations. Our secondary sources are mainly based on previous models and guidelines for effective cross-cultural communication, with David Griffith’s model of “Communication Effectiveness” as a main resource. Furthermore, it enabled us to test how well Griffith’s model applies in the fast-fashion industry. Our primary data was obtained by a close collaboration with Gina Tricot in a case study fashion, by conducting personal interviews with retail and purchase managers. Trough our research and analysis we concluded that the core flaw with previous models is based in their rigidness and lack of flexibility to adapt to different circumstances. We base our conclusions on the notion that as human behaviours is dynamic and highly unpredictable, so is also culture and therefore even communication.

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Olaniran, Bolanle Abodunrin. "Computer-mediated communication in small group decisional stages." Full-text version available from OU Domain via ProQuest Digital Dissertations, 1991. http://catalog.hathitrust.org/api/volumes/oclc/31251716.html.

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Roppelt, Claudia, and Trallero Carlos Alejandro Royo. "Trust and Relationship Building during an International Market Expansion : The case of Elekta." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24778.

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Aim: The aim of this study is to investigate how relationships are built in a cross-cultural setting and to identify which interpersonal factors need to be taken into account to guarantee the successful creation of relationships. Methodology: The method of this study follows a qualitative approach through the gathering of empirical data. The case of the healthcare equipment company Elekta is selected for data collection from employees of the Brazilian and Swedish office. Interviews have been conducted face-to-face and through videoconference tools. The selection of interviewees is based on the role of the individual within the company and the involvement in the market expansion from Sweden to Brazil. Secondary data from scientific articles and academic journals is compared and analyzed with primary data. Findings: The establishment of relationships during an international market expansion is bounded to the cultural differences present between two parties. Among these differences language, communication, trust and local business practices play a role in the relationship building process. The use of local employees can reduce risks of an unknown market and give access to business networks. Relationships are essential for Brazilians and personal connections are more important than institutional relationships. Cultural differences should, however, not be completely adapted to the local market, since a mix of Brazilian and Swedish business practices has been shown to be advantageous. This is due to high reputation of the Swedish country of origin of Elekta and the favored Swedish business practices. Therefore, foreignness and cultural differences do not necessarily imply negative effects on relationship building, but can have a positive outcome on the development of trust. Contribution: The study contributes to relational theories by providing new theoretical insight in the phenomenon of relationship building in a cross-cultural environment. It contributes to current academic studies, focusing on strategies to successfully conduct market expansions and establish physical presence in a foreign county. Furthermore, it gives new insight in relationship building practices in the healthcare sector. The study emphasizes the positive effect of culture in an international environment, which has been neglected in previous studies. Limitations: Since cultural aspects play a large role in this study, findings are specific to the Latin American continent. Responses obtained during the interviews were a product of questions aimed to the specific geographical area, in regards to the healthcare sector. Therefore, including additional countries in a same sector study may result in dissimilar results. Suggestions for further research: This research involves Brazil and Sweden as a cultural framework. Therefore, perception of the reputation of country origin and perception of cultural business practices may differ between other geographic locations. Further research should investigate on the differences of relationship building in other nations. This could give insight in positive and negative aspects perceived per country of another culture.

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Welsh, Heather B. "An analysis of international public relation specialists and their use of the Internet for advertising and information gathering." Scholarly Commons, 1998. https://scholarlycommons.pacific.edu/uop_etds/2328.

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This study examines the types of and frequency with which computer-mediated communications (CMC) services are used by international public relations (PR) specialists for advertising and information gathering and the judged effectiveness of these services. International PR specialists were surveyed to identify the types of and frequency with which CMC services were used for advertising and information gathering. Services focused on World Wide Web (V./WW) pages, electronic mail (e-mail), Internet search engines, and large commercial on-line services. This study also focused on: the use of the Internet for advertising, the judged effectiveness of using CMC for information gathering, the possible differences in the use of CMC between PR specialists from small large firms and a comparison of judged effectiveness based on firm size. A summary of CMC services was included to provide background information. The results indicated fairly high usage for information gathering and a lack of agreement regarding the effectiveness of CMC for advertising. No significant differences of type or frequency of usage were found when comparing small firms and large firms.

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Berggren, Michael. "SKB International in South Korea : A study about consultancy of nuclear waste system management from Northern Europe to Far East Asia." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-148174.

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This essay outlines the problems in the cross-cultural communication between SKB International and the Korean market. After interviews with the vice president of SKB International and their representative in Korea I compare their strategy to cross-cultural communication theories and Korean business culture facts to see how their communication to Korea could be improved. In the results I state that the problem with getting a continuous dialogue is created by the big cultural difference between Sweden and Korea. If these differences can be tackled SKB International will be able to sell their public acceptance package to Korea to enable the project of a final repository. The biggest problems seem to be the difference of time horizons, way of building relations, hierarchy vs. flat organization and the Korean group dynamics in clash with Swedish individualism. As conclusion I state that the isolation of Korea has created a unique culture that needs special attention for successful cross-cultural communication. This calls for SKB International to develop a strategy for understanding Korean culture within the whole organization. The image of Korean culture needs to be continuously discussed through meetings or an intranet forum to get a correct image of how to communicate with Koreans. Also I find that SKB International need more staff to take care of all the Korean delegations that come on spontaneous visits. The best gateway into the Korean hierarchies was found to be through inter-governmental communication.

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Gouws, Stephanie. "A study on the cultural adjustment of the domestic partners of German expatriates in the Nelson Mandela Bay automotive industry." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1540.

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This study explores the cultural adjustment of the domestic partners of German expatriates working in the Nelson Mandela Bay automotive industry of South Africa. The data was collected by distributing pre-interview questionnaires to the participants and conducting in-depth interviews with them. Grounded theory was used in the data collection and analysis and an auto-ethnographic approach was employed, allowing for reflexivity. The findings suggest that the expatriated domestic partners did not necessarily experience much difficulty in adjusting to South African culture as they did, for example, adjusting to not being able to work for the duration of their stay. The research has also shown that the unmarried domestic partners of expatriate employees are at a disadvantage compared to their married counterparts; receiving less assistance from the companies of their partners. Based on the findings, it has been recommended that companies refine and streamline the assistance they offer to the domestic partners of their expatriate employees, providing all domestic partners with the same pre-departure training and entitling them to the same benefits.

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Lee, Shu-Yir. "Impact of cultural factors on transnational teams: Diversity, adaptation, communication quality, and trust." CSUSB ScholarWorks, 2007. https://scholarworks.lib.csusb.edu/etd-project/3284.

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The present research proposes a general model of Transnational Teams (TNTs) to investigate how value placed on cultural diversity, cultural adaptation, communication quality, and trust affect the performance of TNTs and their interaction to each other. TNTs contribute to decisions about a firm's total portfolio of transnational interests, global brands and products, organizational configuration, and global sourcing strategy. Qualitative and quantitative methods are applied in this study of thirty members of TNTs from diverse teams. Based on the qualitative and quantitative analysis, relationships between theory and practice are examined. The analysis shows that there is a strong relationship between trust and performance of TNTs.

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Dissertations / Theses on the topic 'International Business Communications'

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