Journal articles on the topic 'International Cokery'

There is currently limited direct evidence of how sponsorship of scientific conferences fits within the food industry’s strategy to shape public policy and opinion in its favour. This paper provides an analysis of emails between a vice-president of The Coca-Cola Company (Coke) and prominent public health figures in relation to the 2012 and 2014 International Congresses of Physical Activity and Public Health (ICPAPH). Contrary to Coke’s prepared public statements, the findings show that Coke deliberated with its sponsored researchers on topics to present at ICPAPH in an effort to shift blame for the rising incidence of obesity and diet-related diseases away from its products onto physical activity and individual choice. The emails also show how Coke used ICPAPH to promote its front groups and sponsored research networks and foster relationships with public health leaders in order to use their authority to deliver Coke’s message. The study questions whether current protocols about food industry sponsorship of scientific conferences are adequate to safeguard public health interests from corporate influence. A safer approach could be to apply the same provisions that are stipulated in the Framework Convention on Tobacco Control on eliminating all tobacco industry sponsorship to the food industry.

At present, domestic and international large-scale blast furnace applications of tamping coke is still in its exploratory stage. Part of the BF applications tamping coke, there are some problems, including high-temperature zone upward, feeding speed slows , air flow along edge enhancement and heat exchange being inadequate. Through analysis of tamping coke combustion performance and the effects of tamping coke on the material column permeability, The following measures are suggested; using a suitable charging system to open center airflow, stable gas distribution, combined to increase the oxygen-rich rate, increasing the amount of wind, improving coal injection rate. The stable operation of BF is realized, hot metal increased and coke conserved.

Ecological and economic aspects of vinyl chloride production are considered as the main resource for production of polyvinyl chloride using by-products of coking enterprise, including low-grade coke, as well as coke gas. Implementation of this project is possible based on carbon technologies and technology of conversion of methane contained in coke gas into acetylene using hydrogen-arc pyrolysis. It is proposed to include cryogenic separation of coke gas into methane and hydrogen, needed for implementation of this technology and production of hydrogen chloride as a component for production of vinyl chloride in process of raw material preparation. Rational use of resources of two Kemerovo enterprises - “Cock” PJSC and “Khimprom” PJSC for this product manufacturing allows optimization of added value chain. Currently, “Coke” PJSC has inoperative volumes of coke gas, which can be used as a raw material for vinyl chloride production. Carbon technology of PVC production, as international practice has shown, is economically advantageous if cost of coal raw materials and waste coke production is 40% lower than cost of oil or natural gas. Analysis of economic expenditures and cost of vinyl chloride production based on added value chains have identified the most “narrow” elements of technological process, requiring innovative solutions to reduce costs and environmental impact of production.

In recent years the debate over the nature and extent of judicial power in the United States has been dominated by questions concerning moral theory, unwritten constitutions, and natural law. In a significant sense, the contemporary discussion is but the continuation of the theory of judicial review first put forth by Edward S. Corwin in 1910–1911; it was this theory that the “higher law background” of American constitutional law derived from the dicta of Sir Edward Coke's opinion in Bonham's Case (1610) that was given its most complete expression in Corwin's famous two-part article in the Harvard Law Review in 1928–29. The fact is, the influence of Coke's opinion in Bonham's Case came from within the scholarly world; its significance stems not from history but from the historians; it was largely Corwin's creation. This paper seeks to correct the record and to show the deficiencies of Corwin's understanding about the relationship of the “higher law” to the American Constitution.

Policing and judicial cooperation across international borders is now an expectation, and within the EU, is often mandated, but the desirability of criminal justice cooperation between EU Member States and the UK is now debated. This article examines recent UK political interventions in the field of EU criminal law. This has focused upon the so-called ‘block opt-out’ decision whereupon the UK government has to choose whether to ‘opt out’ en masse of all unamended policing and criminal law instruments entered into prior to the 2009 Lisbon Treaty (under Article 10(1) of Protocol 36). The article will look in particular at two EU instruments central to the ongoing and future development of EU policing and judicial cooperation: the European Arrest Warrant and the exchange of forensic DNA profiles, fingerprints and vehicle registration details under the Prüm Treaty. While the UK government is asserting (at the time of writing) that it is to opt back ‘in’ to the European Arrest Warrant, it is refraining from opting back in (so remaining ‘out’) of the Prüm Treaty. Examining the rationales for the use of the opt-out, and the decisions in respect of each of these instruments, the article will ask whether the choice to ‘opt out’ can be reconciled with the aspiration of securing an EU Area of Freedom, Security and Justice, and whether it is appropriate that the UK should be doing the ‘hokey cokey’ with EU policing and judicial cooperation.

From September 25 through September 27, 2018, the IX-th International congress of blast furnace men took place in Nizhny Tagil at the base of JSC “EVRAZ NTMK” named “Metallurgy of hot metal. Perspectives of development till the year of 2025”. It was organized by International Union of blast furnace men, “MetProm” Group and JSC “EVRAZ NTMK”. Heads and specialists of metallurgical, coke-making and chemical and machine-building plants, representatives of designing organizations, R&D institutes from Russia, CIS and foreign countries – all together 180 participants. At the congress, the specialists could receive information on modern developments, to exchange by opinions and experience. More than 60 reports were presented, which will be included in the digest of proceedings of the IX-th International congress of blast furnace men. Reports of foreign companies like “Danieli Corus”, “Paul Wurth”, “Primetals Technologies” and “GEA Russia” attracted a big interest. A particular interest was paid at the congress to estimation of status of coke and sinter production, as well as BF production under the current economic conditions, to determination of main ways of the industry development. Leading specialists discussed the ways of BF existing technologies perfection, methods of pig iron production alternative technologies implementation, perfection of means of control, implementation of information technologies, environmentally clean and resources saving technologies, aimed at increasing of products quality and production efficiency. At the forum, results of innovation projects implementation at the biggest steel-works were considered. During the last day of the congress work, the participants visited the JSC “EVRAZ NTMK” blast furnace No. 7, which has a volume of 2200 m3 and designing productivity – 2.5 mt/year of hot metal.

The emergence of the novel swine-origin influenza A (H1N1) virus in humans has aroused great concern among medical professionals about the possible evolution of a full-blown influenza pandemic, one on the scale of the “Spanish” influenza pandemic of 1918–19 (Belshe, 2009). It has been speculated that the return of a pandemic virus equivalent in pathogenicity to the virus of 1918 would likely kill more than 100 million people worldwide, including a large number of economically active young people (Taubenberger and Morens, 2006). Health administrations worldwide have stepped up reporting and surveillance of the deaths and illnesses associated with H1N1, and most countries have national strategies to fight the outbreak, though skeptics doubt how such plans could be operationalized, especially in developing countries (Coker, 2009). As of 6 July 2009, the cumulative total of H1N1 cases exceeds 90,000 in over 100 countries, with over 400 deaths directly related to the infection (World Health Organization, 2009a). Optimists might believe this pandemic is not going to match the scale of the historical 1918 pandemic given the relatively low fatality rate observed thus far. However, the World Health Organization has cautioned that we have just entered Phase 6 of the pandemic – i.e. we are in the early days of the 2009 flu pandemic (Chan, 2009). The course of the pandemic is thus unpredictable at this stage but it is evident that international multilateral plans and agreements have enabled much greater coordination of communication and action than ever before. The guidance behind these multilateral international actions, rooted in the World Health Organization's International Health Regulations (IHR) 2005, only came into being five years ago in response to the threat of emerging infectious diseases and particularly by the events related to the emergence of Severe Acute Respiratory Syndrome (SARS) (Katz, 2009). The morbidity and mortality directly resulting from this novel influenza A H1N1 outbreak are in the center of the world media's spotlight, but the potential impact of the pandemic on global mental health has not yet received the attention it deserves.

Coke production was classified as carcinogenic to humans by the International Agency for Research on Cancer. Besides polycyclic aromatic hydrocarbons, coke oven workers may be exposed to benzene and other volatile organic compounds (VOCs). The aim of this study was to assess the exposure to several VOCs in 49 coke oven workers and 49 individuals living in the same area by determining urinary mercapturic acids. Active tobacco smoking was an exclusion criterion for both groups. Mercapturic acids were investigated by a validated isotopic dilution LC-MS/MS method. Linear models were built to correct for different confounding variables. Urinary levels of N-acetyl-S-phenyl-L-cysteine (SPMA) (metabolite of benzene), N-acetyl-S-(2-hydroxy-1/2-phenylethyl)-L-cysteine (PHEMA) (metabolite of styrene), N-acetyl-S-(2-cyanoethyl)-L-cysteine (CEMA) (metabolite of acrylonitrile), N-acetyl-S-[1-(hydroxymethyl)-2-propen-1-yl)-L-cysteine and N-acetyl-S-(2-hydroxy-3-buten-1-yl)-L-cysteine (MHBMA) (metabolites of 1,3-butadiene) were 2–10 fold higher in workers than in controls (p < 0.05). For SPMA, in particular, median levels were 0.02 and 0.31 µg/g creatinine in workers and controls, respectively. Among workers, coke makers were more exposed to PHEMA and SPMA than foremen and engine operators. The comparison with biological limit values shows that the exposure of workers was within 20% of the limit values for all biomarkers, moreover three subjects exceeded the restrictive occupational limit value recently proposed by the European Chemicals Agency (ECHA) for SPMA.

In the last few years, mortality rates for kidney cancer have increased. Occupational kidney cancer is a recently-identified disease. The purpose of this work is to point out the environmental and occupational factors correlated with this pathology. IARC carcinogenic-substance lists and principal national and international epidemiologic studies are analyzed. Some professions prove to be correlated with kidney cancer: carbon coke production (clearly carcinogenic); cadmium and by-products (probably carcinogenic); lead and by-products (possibly carcinogenic). Most epidemiologic studies have shown a correlation between kidney cancer and exposure to petroleum and distillates, even if results are not significant. Therefore further epidemiologic studies of workers are necessary in order to define carcinogenic substances and the occupational risks.

AbstractWe report the functional outcome after combined anterior cruciate ligament (ACL) reconstruction and lateral extra-articular tenodesis (LET) for ACL re-rupture and high-grade pivot shift in professional soccer players. For this retrospective review, the medical records of 24 professional soccer players were analyzed. The mean age at surgery was 23.8 ± 4.2 years and the mean follow-up was 42.2 ± 16.9 months. Pre- and postoperative assessment included the KT-1000 Lachman test, pivot shift test, International Knee Documentation Committee (IKDC) subjective knee evaluation, Tegner activity scale (TAS), and Lysholm score. The rate of return to sports and the level of play at final follow-up were recorded. ACL revision was performed with an autologous bone–patellar tendon–bone autograft or a hamstring graft. LET was performed using an extra-articular MacIntosh procedure as modified by Arnold–Coker. Anterior–posterior laxity was significantly reduced at the final clinical assessment (p < 0.0001): 22 patients (91.7%) had a negative pivot shift and 2 (8.3%) had residual glide (+), with significant improvement (p < 0.0001). The mean subjective IKDC and Lysholm score improved from 69.5 ± 11.1 (range: 56–90) to 88.4 ± 8.9 (range: 62.1–100) and from 58.1 ± 11.7 (range: 33–72) to 97.4 ± 3.2 (range: 88–100), respectively, with significant improvement (p < 0.0001) over preoperative values. The overall failure rate was 8.3%. There were no differences between mean preinjury and final TAS scores (p > 0.05). The rate of return to sports at the same level was 91.7% and the mean time to return to sports was 9.2 ± 2.2 months. Mid-term functional outcome after combined extra-articular reconstruction and ACL revision surgery was satisfactory, with a reduction in residual postoperative rotatory instability and degree of pivot shift.

Indonesia has been attractive investment destination to many multinational companies since a long time ago, due to its big population, plenty natural resources and cheap labors, including to Coca Cola. This study aims to analyze international market entry and business strategy of Coca Cola when entering Indonesia market. Moreover, this study also aims to identify internal and external factor that affects Coca Cola business in Indonesia by SWOT analysis, resulting in growth strategy recommendation. The result reveals out that Coca Cola came to Indonesia by foreign direct investment at first time, but then decided to expand their distribution all over Indonesia. Therefore, they opened opportunity for franchise. By keeping their secret formula, they can provide differentiation that makes them remains competitive. The strategy adopted by Coca Cola Amatil Indonesia to conquer Indonesia market is transnational strategy, which has characteristics of high in local responsiveness and also high in global integration. Meanwhile, the SWOT analysis suggests that Coca Cola should put priority on market penetration first instead of market development for the time being. Company should focus on sales and distribution in specific market first then explore more market for their product. There are still many possible markets to exploit in Indonesia as well as abroad.

Before a gathering of the White House Press corps on March 21, 1930, President Herbert Hoover announced his nomination for Associate Justice of the Supreme Court to fill a vacancy unexpectedly created by the death of Edward T. Sanford. His nominee was forty-four year old native North Carolinian John J. Parker, a member since 1925 of the United States Court of Appeals for the Fourth Circuit. Within days of the nomination organized labor and its allies in Congress and the press unleashed withering attacks on a single judicial opinion authored by Parker. In the process, the priority of issues raised in that case was dramatically inverted. The foremost issue, federal jurisdiction, became subordinated to the scope of an injunctive decree, an issue of secondary importance. Thus, the nominee's three year old opinion in International Union, United Mine Workers of America v. Red Jacket Consolidated Coal and Coke Company became the catalyst for transforming him from relative obscurity into a symbol of anti-labor conservatism.

This article focuses on the US Energy Information Administration estimates that coal generates 34 percent of the world's electricity today and will still account for more than 30 percent in 2020. The backers of coal say that systems can be—and must be—developed to make coal more efficient to burn and less troublesome to the biosphere. The United States is also a supporter of the International Energy Agency and is one of the member countries that support IEA Coal Research, a program based in London. The plan for a gasification plant feeding a combined-cycle generating station is still in the demonstration stage in the United States. Although the process squeezes more efficiency out of coal and scores points for cleaner air and corporate goodwill, prospective buyers have yet to form a line around the block. New sources in Venezuela, which has South America’s mother lode of petroleum, have come onto the market, and competition is driving down coke prices.

On May 24, 2010, 800 soldiers and 370 police officers stormed into Tivoli Gardens, an impoverished district in the capital of Jamaica. Their aim was to restore state authority in this part of Kingston and to arrest Christopher “Dudus” Coke, who was wanted for extradition to the United States on drug and arms trafficking charges. The incursion was the culmination of nine months of national political turmoil. The first aim was achieved, but the second was not, and only at great cost. Around 70 civilians and three members of the security forces were killed. The authors constituted a small group of international forensic pathologists who, at the request of the Public Defender and over a four-week period from mid-June, observed the autopsies of the civilians. This paper describes some of the outcomes of this work, set within the evaluation of the incursion by the Commission of Enquiry. The Enquiry concluded there was evidence of at least 15 extrajudicial killings and was highly critical of many other aspects of the operation and its aftermath.

John Cusacke, an Irish gentleman who was educated on the continent and worked on the fringes of the court of wards, constructed a striking re-reading of kingship, law, colonial government, and parliament in a series of tracts written between 1615 and 1647. His writings provide insight both into seventeenth-century colonial theory and early Stuart political thought. Shaped in the cauldron of Irish land struggles and continental political thought, Cusacke rejected Old English constitutionalism, arguing instead that Ireland was a colonial dependency of England. Further, to gain royal favour for various projects, Cusacke recast contemporary conceptions of parliament and common law, rejecting the centrality of custom, insisting that the king was the law maker and vigorously attacking Sir Edward Coke. Cusacke's writings reached the libraries of James I and Charles I, and their officials Sir Robert Naunton, master of the court of wards, and attorney-general Sir Robert Bankes. Cusacke's tracts graphically demonstrate the existence of an absolutist political discourse in early Stuart Britain applied not to issues of theology or of international law but to domestic politics.

Abstract Individuals often evaluate, purchase, and consume brands in the presence of others, including close others. Yet relatively little is known about the role brand preferences play in relationships. In the present research, the authors explore how the novel concept of brand compatibility, defined as the extent to which individuals have similar brand preferences (e.g., both partners prefer the same brand of soda), influences life satisfaction. The authors propose that when brand compatibility is high, life satisfaction will also be high. Conversely, because low brand compatibility may be a source of conflict for the relationship, the authors propose that it will be associated with reduced life satisfaction. Importantly, the authors predict that the effects of brand compatibility on conflict and life satisfaction will depend upon relationship power. Across multiple studies and methodologies, including experimental designs (studies 2, 3, 5) and dyadic data from real-life couples (studies 1, 4, 6), the authors test and find support for their hypotheses. By exploring how a potentially unique form of compatibility influences life satisfaction, including identifying a key moderator and an underlying mechanism, the current research contributes to the literatures on branding, close relationships, consumer well-being, and relationship power.

It is noted in the work that when mastering the technology of pulverized coal injection (PUT) at the metallurgical enterprises of Ukraine, it is necessary to intensify work, including research, in the direction of improving the quality characteristics of the sinter, the stability of its chemical composition and strength parameters. The analysis of the quality of iron ore raw materials used in sintering production in Ukraine and foreign countries is carried out. The requirements of international and domestic standards for the quality of raw materials and fuels, providing for the injection of large quantities of firearms into the furnace, are given. A methodology for determining the quality of raw materials developed in the HMI is described. The results of a study of the quality of iron ore raw materials according to the developed method are presented. Based on the analysis of the results of the research, requirements were developed for the quality of granular iron ore wastes and their rational amount in the composition of the sinter charge, and the process for the production of granules was developed. Recommendations have been developed on the use in the sinter mixture of a part of the granular components of secondary waste, which allowed to increase the content of secondary resources in the mixture. As a result, the chemical composition of the sinter was stabilized, its strength was improved, the yield of sinter of the second grade was reduced, the removal of blast furnace dust and coke consumption were reduced. Improving the quality of the sinter and the rational distribution of charge materials over the cross-section of the top of the blast furnace allows for self-renewal of the protective skull, to reduce the removal of top dust by 4.3 kg / t of cast iron, and to reduce coke consumption by 19.6 kg / t of cast iron. The developed measures make it possible to increase the competitiveness of products, even at the additional cost of preparing the sinter mixture for sintering.

OBJECTIVE: To assess the color stability of five types of ceramic brackets after immersion in potentially staining solutions.METHODS: Ninety brackets were divided into 5 groups (n = 18) according to brackets commercial brands and the solutions in which they were immersed (coffee, red wine, coke and artificial saliva). The brackets assessed were Transcend (3M/Unitek, Monrovia, CA, USA), Radiance (American Orthodontics, Sheboygan, WI, USA), Mystique (GAC International Inc., Bohemia, NY, USA) and Luxi II (Rocky Mountain Orthodontics, Denver, CO, USA). Chromatic changes were analyzed with the aid of a reflectance spectrophotometer and by visual inspection at five specific time intervals. Assessment periods were as received from the manufacturer (T0), 24 hours (T1), 72 hours (T2), as well as 7 days (T3) and 14 days (T4) of immersion in the aforementioned solutions. Results were submitted to statistical analysis with ANOVA and Bonferroni correction, as well as to a multivariate profile analysis for independent and paired samples with significance level set at 5%.RESULTS: The duration of the immersion period influenced color alteration of all tested brackets, even though these changes could not always be visually observed. Different behaviors were observed for each immersion solution; however, brackets immersed in one solution progressed similarly despite minor variations.CONCLUSIONS: Staining became more intense over time and all brackets underwent color alterations when immersed in the aforementioned solutions.

Under the new mode of labor division for global production, the method of calculating a country’s energy consumption and carbon emissions is based on a “production side” principle that disregards the embodied energy and carbon emissions caused by international trade. This method is unfair to China and other large, exporting countries. From the perspective of value-added trade, the multiregional input–output model based on the world input–output table and environmental account from the World Input–Output Database are used to measure the scale of China’s value-added trade; subsequently, the import and export net values of China’s foreigntraderelated embodied energy and carbon emissions are calculated. The results show that: (1) China’s value-added exports in 2009 amounted to US $1,045.37 billion, which constitutes 21% of China’s Gross Domestic Product (GDP) in that year. Nearly half of the value-added exports are to fulfill the final demand from North America and European Union countries; manufacturing and service are the main value-added export industries of China. (2) China has a relatively high unit coefficient for value-added energy consumption and carbon emissions, both representing a net export of embodied energy and embodied carbon emissions in foreign trade. In this regard, energy and mid-level technology manufacturing industries, such as coke, refined oil, and nuclear fuel processing, are the main exporters of embodied energy and embodied carbon.

Purpose This paper aims to offer detailed preliminary data and analysis that focuses specifically on the structures and financial aspects of the UK cocaine market. Design/methodology/approach This paper is based on in-depth interviews with – among others – four active criminal entrepreneurs involved in powder cocaine supply in the UK. Furthermore, along with a review of relevant literature and open sources, in-depth interviews were undertaken with a range of experts with knowledge of the cocaine market. These experts include law enforcement agents and independent academics/researchers who have researched the cocaine market in the UK and internationally. Findings The cocaine market is a fragmented business dependent on networks of individual entrepreneurs and groups. At the core of collaborations often lie family, ethnic or kinship relationships and relationships forged within legal businesses and in prison. Capital investment practices in this market are flexible, “messy” and mutating, and money comes from a range of different sources. Credit is an integral feature of the cocaine business in the UK. The financial management of the cocaine trade is a result of (and reflects) a number of factors, such as the fragmented and decentralised nature of the trade. Originality/value Empirical research into financial aspects of organised crime manifestations is important for the assumptions that are part of public debate to be tested. In addition, understanding the broader range of financial aspects of organised crime is an important component of the process of crimes for gain and can contribute to both better investigation and better prevention.

Preliminary figures of global iron ore and steel production in 2020 show a slight decline. The article reviews iron ore production by global companies (Vale, Rio Tinto, BHP, FMG, Anglo American, etc.) in 2019 and 2020, as well as production figures by the leading steel producing countries (China, India, Japan, Russia, USA, South Korea) in 2020. Iron ore imports and exports are also analyzed. It is noted that the global iron ore exports had increased by around 43% over the previous decade, however, they went down by 1.7% in 2019, and this decline in exports continued in 2020. Australia is the largest iron ore exporter with a market share of 55%; this share increased by one percentage point in 2020 compared to the previous year. Green-field projects by global producing companies are presented in Brazil, Australia and other countries. A conclusion is made that despite a 3.5% decline in the global economy forecast by the International Monetary Fund in 2020, it is possible to acknowledge that the iron ore market is well balanced. However, if steel demand and steel production volumes increase unexpectedly and some of the planned new mines are not commissioned, the surplus can quite promptly turn into a deficit. In the long term, the plans to produce steel without using fossil fuels, without coke and therefore without CO2 emissions, could revolutionize the iron ore market and increase the demand for products with a high iron content. Источник: https://mining-media.ru/en/articles/original-paper/16396-iron-ore-market-report-2019-2020

AbstractThe age of nuclear power originated with the gas-cooled, graphite-moderated reactor in the 1940s. Although this reactor design had intrinsic safety features and enjoyed initial widespread use, gas-cooled reactor technology was supplanted by higher power density water-cooled systems in the 1960s. However, the next-generation reactors seek enhanced power conversion efficiency and the ability to produce hydrogen, best accomplished with high-temperature gas-cooled systems. Thus, international interest in gas-cooled reactor systems is reemerging. Although the materials systems of these reactors are fairly simple, the reactor environment, particularly its high temperatures and intense irradiation, present extreme challenges in terms of material selection and survivability. This article provides a brief review of materials issues and recent progress related to graphite and ceramic materials for application in gas-cooled nuclear reactor environments. Of particular interest are the drastic, irradiation-induced microstructural evolution and thermophysical property changes occurring as a result of energetic neutron irradiation, which significantly impact the performance and lifetime of much of the reactor core. For “nuclear” graphite, the performance and lifetime not only are closely related to the irradiation environment but also are dramatically affected by the specifics of the particular graphite: manufacturing process, graphitization temperature, composition (amount of coke, filler, etc., depending on where it was mined), and so on. Moreover, the extreme environmental challenges set down by this next generation of fission nuclear plants have driven the development and application of ceramic composites for critical components, pushing beyond upper temperature limits set by metallic alloys used in previous generations of nuclear reactors. The composite material systems of particular interest are continuous carbon-fiber composites and newly developed radiation-resistant silicon carbide fiber composites.

Coke production is a high-tech process, which at the same time has all kinds of negative environmental impacts (emissions of pollutants into the air, wastewater discharge, placement of production and consumption waste). To improve environmental safety, it is necessary to study local ecological-economic system and its main elements in order to improve management efficiency. The article analyzes known approaches to definition and features of functioning of ecological-economic systems of industrial enterprises and their modifications. As a result of the analysis, system of correlated environmental and economic indicators is presented, reflecting specifics of ecological and economic system of coking enterprise with a monodirectional production program. The most important are the considered dependencies “current expenses for environment protection/risk level”, “current expenses for environment protection/payment for negative impact on environment”, “current expenses for environment protection/ economic damage compensation factor” and “capacity utilization/risk level”. Enterprise has identified implementation of non-stationary environmental policy, differentiated by time intervals: from 2004 to 2010 and from 2010 to 2016. Based on synthesis of theoretical studies of domestic and international researchers and analysis of graphical dependencies of actual data, directions for management efficiency improvement of local ecological-economic system of a coking plant were formed. From this point of view, it is of great importance to increase effectiveness of current expenditures provision for environment protection through development of mechanism for redistributing total amount between individual unified items of expenditures, as well as developing an algorithm for managing waste generated in the enterprise in terms of their further use to produce marketable products and minimizing potential charges for waste disposal. The work is of practical importance for large industrial enterprises with diversified negative environmental impact in order to prepare for adoption of effective environmental safety management decisions.

After a thorough review of existing studies of clinoptilolite zeolites, three areas for potential investigation of the Saudi Arabian zeolites were found. They are the characterizations, the catalytic activity, active sites, and uses of natural clinoptilolite zeolites. First, no analysis is available worldwide to compare the percentage weight of local zeolites with those sourced from other countries, nor does one exist for the establishment on the zeolite conversion of MBOH with water on acidic catalysts at lower temperatures. Secondly, a review of current literature on the topic revealed that basic and active sites of Saudi Arabian zeolites have yet to be examined. Future investigation of zeolite catalytic activity can be achieved by methyl butynol test reaction (MBOH) and absorption-desorption of ammonia. In the characterization of a range of international materials, the methyl butynol test reaction was utilized, including on natural zeolites, natural clays, and synthesized hydrotalcites. However, the catalytic performance of natural Saudi Arabian clinoptilolite zeolites by test reaction of MBOH conversion has not been yet investigated. Therefore, this article also includes an outline of the general testing conditions and parameters required to execute the accurate characterization of local Saudi clinoptilolite under optimal test conditions. Likewise, knowledge of the important active acidic centers of local materials is prescribed. This can be ascertained by determining the conditions together with the test parameters for the application of the “temperature-programmed desorption of ammonia” method in order to obtain an accurate determination of local Saudi clinoptilolite acidic centers. Additionally, an outline of the catalytic activity of worldwide clinoptilolite is given in this article together with kinetic investigations of other sources for the clinoptilolite zeolite in order to form the basis for the testing of local Saudi clinoptilolite. The percentage average of chemical composition (Wt.%) of natural clinoptilolite from various countries is also included. Finally, a future research plan is proposed here. This will form the basis for a complete study or survey to be compiled detailing the modifications needed to increase the surface areas for Saudi natural clinoptilolite zeolites using different methods of modifications. This could enhance its application as acid catalysts for use in the retardation of coke formation and for membrane separation on cationic exchange.

The paper presents results from an international research project looking at Roma children between the ages of 3 and 6 years old. Thirty Roma children from Southwest Bulgaria and 30 Roma children from East Slovakia were tested with a psycholinguistic test in Romani language, measuring the knowledge of different grammatical categories. In most East European countries, the children are tested employing psychological/IQ tests in the official languages of the country and if the child does not understand the test task, because of a lack of knowledge in that language, s/he is deemed to have “light mental retardation”. The knowledge of the children on different grammatical categories in their mother tongue is not taken into account. For the first time in Europe, a psycholinguistic test was developed for measuring the knowledge in Romani (comprehension and production). Categories such as wh-questions, wh-complements, passive verbs, possessiveness, tense and aspect, learning new nouns and verbs are measured with newly developed test. The knowledge of the children is connected with two theories: the ecological theory of Ogbu (1978) and the integrative theory of child development (García Coll et al. 1996). Ogbu’s theory stresses the importance of the home culture in the development of the children and the theory of García Coll and her collaborators presents the home environment and the SES of the families as an important predictor for language development and school readiness of the minority/migrant children. References Bafekr, S. (1999) Schools and their undocumented Polish and “Romany Gypsy” pupils.International Journal of Educational Research, 31, 295-302. Bakalar, P. (2004) The IQ of Gypsies in Central Europe. The Mankind Quarterly, XLIV,(3&4), 291-300. Berko, J. (1958). The child’s learning of English morphology. Word, 14, 150-177. Bronfenbrenner U (1979). The ecology of human development: Experiments by nature anddesign. Cambridge, MA: Harvard University Press. Bronfenbrenner U (1986). Ecology of the family as a context for human development:Research perspectives. Developmental Psychology, 22, 723-742. Cvorovic, J. (2014) The Roma: A Balkan Underclass. Ulster: Ulster Institute for SocialResearch. Forget-Dubois, N., Lemelin, J.-P., Perusse, D., Tremblay, R. E. & Boivin, M. (2009). EarlyChild Language Mediates the Relation Between Home Environment and SchoolReadiness. Child Development, 80 (3), 736-749. García Coll, C., Lamberty, G., Jenkins, R., McAdoo, H. P., Crnic, K., Wasik, B. H. andGarcía, H. V. (1996) An Integrative Model for the Study of Developmental Competenciesin Minority Children. Child Development, 67 (5), 1891-1914. Han, W.-J. (2006) Academic Achievements of Children in Immigrant Families.Educational Research and Review. 1 (8), 286-318. Hollo, L. (2006) Equality for Roma in Europe. A Roadmap for Action. Budapest: OSI Kezdi, G. and Kertesi, G. (2011) The Roma/non-Roma test score gap in Hungary.American Economic Review, 101 (3), 519-525. Kyuchukov, H (2006). Desegregation of Roma schools in Bulgaria. Sofia: SEGA Kyuchukov, H. (2014) Acquisition of Romani in a Bilingual Context. Psychology ofLanguage and Communication, 18 (3), 211-225. Kyuchukov, H., Kaleja, M. & Samko, M. (2016) Roma parents as educators of theirchildren. Intecultural education, 26 (5), 444-448. Neuman, S., & Marulis, L. M. (2010). The Effects of Vocabulary Intervention on YoungChildren’s Word Learning: A Meta-Analysis. Review of Educational Research, 80 (3),300-335. Ogbu J. U. (1978). Minority Education and Caste: The American System in Cross-culturalPerspective. New York: Academic Press. Ogbu J. U. (1981). Origins of human competence: A cultural ecological perspective. ChildDevelopment, 52, 413-429. Ogbu, J. U. (1988). Cultural diversity and human development. In: D. Slaughter (Ed.),Black children and poverty: A developmental perspective. San Francisco: Jossey-Bass.11-28. Parsons, Talcott. (1940). An Analytical Approach to the Theory of Social Stratification.American Journal of Sociology, 45 (6), 841-862. Roskos, K., & Neuman, S. (2005). The state of pre-kindergartens standard. EarlyChildhood Research Quarterly, 20, 125-145. Rushton, J. P. Cvorovic, J. and Bons, T. A. (2007). General mental ability in South Asians:Data from three Roma (Gypsy) communities in Serbia. Intelligence, 35(1), 1-12. Rydland, V. (2009). “Whow-when I was going to pretend drinking it tasted coke for real!”Second-language learners’ out-of-frame talk in peer pretend play: A developmental studyfrom preschool to first grade. European Journal of Developmental Psychology, 6 (2), 190-222. Tomasello, M. (2003). Constructing a Language: A Usage-Based Theory of LanguageAcquisition. Cambridge, MA: Harvard University Press.

Abstract Context: Industry influence on health science and policy is a critical issue of our day. In 2015, the New York Times revealed that Coca-Cola paid scientists to form a Global Energy Balance Network promoting the notion that exercise, not dietary restraint, is the solution to the obesity epidemic—a claim few accept. This article examines the organizational dynamics and policy process behind Coke’s efforts to sway obesity policy, globally and in China, a critical market, during 1995–2015. Methods: In-depth, qualitative research during 2013–18 involved: 10 weeks of fieldwork in Beijing; interviews with 25 leading experts; analysis of newsletters documenting all major obesity-related activities in China; interviews with 12 Euro-American experts; extensive internet research on all major actors. Findings: This article tells two intertwined stories (institutional dynamics; science- and policymaking) at global and local-Chinese levels. Coke succeeded in redirecting China’s obesity science and policy to emphasize physical activity. Key to its success was the industry-funded, global nonprofit, the International Life Sciences Institute (ILSI). Beneath ILSI’s public narrative of unbiased science and no policy advocacy lay a maze of hidden channels companies used to advance their interests. Working through those channels, Coca-Cola influenced China’s science- and policymaking during every phase in the policy process, from framing the issues to drafting official policy. Conclusions: Though China is exceptional, ILSI promoted exercise globally, suggesting potentially significant impacts in other ILSI-branch countries.

The collapse of the Soviet Union at the end of the twentieth century ended the pre-existing bipolar Cold War system and resulted in a unipolar moment in which the United States enjoyed a position of almost unchallenged global and civilizational leadership [Krauthammer 1991; Waltz 1993; Wohlforth 1999]. However, despite the initial elation of some Western politicians and analysts [Fukuyama 1992; Brooks, Wohlforth 2008; Kagan 2008], who hoped to see the triumph of the Western idea universally, this situation was relatively short-lived. Global dialogue soon moved beyond this moment of unipolarity toward its more conventional form, in which states struggle for power and influence and search for areas of mutually beneficial co-operation. At the beginning of the third decade of the twenty-first century, we see a qualitatively different world. There have been profound political changes since the post-Cold War unipolarity. In this world, the idea of civilization has become a virtual currency of international relations and global dialogue. Many analysts [Coker 2019; Acharya 2020; Stuenkel 2016; Higgott 2019] discuss the rise of civilizations in world affairs as the new sociopolitical reality. Countries such as Russia, China, India, Turkey, and Brazil are often considered civilizational states – challengers to the West. Historically, philosophers have oscillated between the idea of multiple civilizations, with the West being one civilization of many (Spengler, Huntington, Danilevsky), and a single and universal Western civilization (Hayek, Kant). The former approach became a cardinal frame of reference of the global discourse during the past decade.

Abstract This energetic lecture consist of a paper fight and another exercise to provide background, methodology, and findings from research that has empirically examined competitive dynamics. Foundational to this stream of research are several literatures including game theory and the Structure-Conduct-Performance paradigm. Unlike these literatures, however, research in competitive dynamics directly measures and analyzes firm action and rival action using a methodology of examining competitive actions identified through a structured content analysis of newspapers and trade magazines for firms in an industry. This robust methodology has enabled better understanding of competitive dynamics and the outcomes of this rivalry. It also has very practical implications. Thus, students also do an exercise in which they analyze actual competitive data between Coke and Pepsi to illustrate differences in their competitive behavior and the strengths and weaknesses of each of their approaches.

Diet carbonated soft drinks were introduced to help consumers lower caloric intake. However, critics suggest that these drinks can provide an excuse to consume more calories, a so-called “Big Mac and Diet Coke” mentality that is consistent with behavioral theories such as moral licensing (e.g., combining a healthy eating choice with an indulgent, less healthy one). Using individual-level food and drink consumer panel data from a major fast-food restaurant chain, we empirically examine meals with a regular carbonated soft drink (CSD) versus a diet CSD. Results after controlling for drink size and demographics show that consumers generally do not order higher total calories from a meal with a diet CSD; rather, we find significant reductions in calorie count, suggesting that within a single meal, diet CSDs can help consumers unwilling to stop drinking CSDs to reduce calories. So, despite popular beliefs to the contrary, policy makers can consider diet-CSD availability as a “calorie-reduction” strategy to lower calorie consumption within a meal.

Los primeros esbozos de la judicial review en Norteam�rica han de situarse en el per�odo colonial. En esa etapa el dictum de Coke en el Bonham�s case se iba a convertir en la fuente m�s importante de la revisi�n judicial de la legislaci�n. La introducci�n de la revisi�n judicial presupon�a la idea de la existencia de un Derecho fundamental, esto es, un Derecho superior que los estatutos de las asambleas legislativas coloniales hab�an de respetar. En el siglo XVIII los colonos iban a encontrar unos s�lidos puntos de apoyo para su idea acerca de la existencia de un Derecho fundamental en esas impresionantes construcciones doctrinales de la Ilustraci�n que son los tratados sistem�ticos sobre el Derecho natural e internacional. Las Cartas coloniales, otorgadas por el Rey, se consideraron por los tribunales vinculantes respecto a las Legislaturas coloniales, aplic�ndose como Derecho superior. En el caso Giddings v. Brown (1657) el dictum de Coke recibi� por primera vez aplicaci�n pr�ctica al otro lado del Atl�ntico. En la decisi�n de este caso el Juez Symonds escrib�a �que donde una ley es contraria a un Derecho fundamental, es nula�. Tambi�n el Privy Council, en el ejercicio de su jurisdicci�n de apelaci�n respecto de los tribunales coloniales, iba a llevar a cabo una revisi�n judicial de la legislaci�n colonial. Su anulaci�n judicial de los estatutos coloniales se ha equiparado a la revisi�n judicial de la legislaci�n. De hecho, en el caso Winthrop v. Lechmere (1727), el Privy Council declar� la nulidad de una ley de Connecticut de 1699, la Ley para la soluci�n de las propiedades intestadas, declar�ndola nula y sin valor a causa de que era �contraria a las leyes de Inglaterra en cuanto que convert�a tierras heredadas en distribuibles como propiedades personales y esto no estaba autorizado por la Carta de la Colonia�. En resumen, la etapa colonial, incluso bastante antes de James Otis y del Writs Assistance Case, nos ofrece algunos ejemplos de aplicaci�n de la doctrina de la revisi�n judicial de la legislaci�n y, sobre todo, nos revela que tal doctrina era muy bien conocida y admitida en amplio sectores del mundo jur�dico colonial. Palabras clave: Cartas coloniales, Constituci�n antigua; Derecho fundamental; Dictum de Coke; Judicial review; Legislaci�n colonial; Privy Council; Tribunales coloniales. ABSTRACT The first sketchs of the judicial review have to place in the colonial period. In this age, the Coke�s dictum in the Bonham�s case became the most important single source of the notion of judicial review. The introduction of the judicial review presupposed the idea of a fundamental law, that is, a superior law that the colonial laws had to respect. In the 18th century the colonists should find firm bases for his idea about the existence of a fundamental law in those impressive doctrinal constructions of the Enlightenment, the systematic treaties on natural and international law. The colonial Charters granted for the King were considered by courts binding for the legislatures and they were applied as a higher law. In the Giddings v. Brown case (1657), for the first time, the Coke�s dictum received practical application in the other side of the Atlantic. In the ruling of this case the Judge Symonds wrote �that where a law is repugnant to fundamental law, it is void�. Likewise, the Privy Council, in the practice of its appeal�s jurisdiction in relation to colonial courts, carried out a judicial review of the colonial legislation. Its judicial annulment of the statutes has been compared to the function of judicial review. In fact, in the Winthrop v. Lechmere case (1727), the Privy Council declared that an Act of Connecticut, the Act for the Settlement of Intestates Estates (1699) was null and void because it was �contrary to the laws of England, in regard it makes lands of inheritance distributables as personal estates, and it is not warranted by the Charter of that Colony�. In short, the colonial epoch, even long before of James Otis and the Writs of Assistance Case, offers us some examples of the application of the judicial review of legislation doctrine and, above all, it reveals us that a such doctrine was very well knew and acknowledged in considerable sectors of the legal colonial world. Key words: Ancient constitution; Coke�s dictum; Colonial courts; Colonial legislation; Charters; Fundamental law; Judicial review; Privy Council.

In three 2010 papers, Tsujimoto et al. (2010, “Moment Whirl Due to Leakage Flow in the Back Shroud Clearance of a Rotor,” Int. J. Fluid Mach. Syst., 3(3), pp. 235–244), Song et al. (2010, “Rotordynamic Instability Caused by the Fluid Force Moments on the Backshroud of a Francis Turbine Runner,” Int. J. Fluid Mach. Syst., 3(1), pp. 76–79), and Song et al. (2010, “Rotordynamic Moment on the Backshroud of a Francis Turbine Runner Under Whirling Motion,” ASME J. Fluids Eng., 132, p. 071102) discussed and explained a novel destabilizing mechanism arising in both hydraulic turbines and the back surface of vertical pump impellers. The destabilizing mechanism can be explained via a reaction force-moment model that includes both the customary radial displacement vector of an impeller plus the pitch and yaw degrees of freedom. This coupling between radial displacements and tilt plus the coupling of the shaft support structure can create negative damping. In 1993, Verhoeven et al. (1993, “Rotor Instability of a Single Stage Centrifugal Pump, Supersynchronous Whirling at Almost Twice the Operating Speed, A Case History,” Proceedings of the 1st International Symposium on Pump Noise and Vibration, pp. 457–468) identified negative damping arising from U-shaped wearing-ring seals as causing a super-synchronous instability in a horizontal coke-crusher pump. However, several case studies have been presented of super-synchronously unstable pumps for which (until now) no explanation could be provided. Tsujimoto–Song started with a 2DOF model for a vertically suspended disk via a cantilevered shaft. They used an f = ma model for the lateral displacements of the disk and used flexibility coefficients to account for reaction forces and moments from the back shroud of the impeller. The present work starts with a 4DOF model that includes the disk's displacements and pitch and yaw degrees of freedom. The Guyan reduction is used to create two reduced 2DOF models: model A that retains the displacements and discards the rotations and model B that retains the rotations and discards the displacements. Model A produces a requirement for instability that is inconsistent with Tsujimoto–Song's experience and predictions. However, it is useful in predicting the reaction moments produced by a nominally planar precession of the impeller. The instability requirement of Model B is consistent with Tsujimoto's experience and predictions. A comparison of the predicted reaction moments of model A and Tsujimoto's reaction-moment data supports the instability predictions of model B (and Tsujimoto–Song) that the instability arises due to coupling between the displacement and rotation degrees of freedom in the 4 × 4 damping matrix.

This article analyses the public persona of Jeremy Gilley, a documentary filmmaker, peace campaigner, and the founder of the organisation Peace One Day (POD). It begins by outlining how Gilley’s persona is presented in a manner which resonates with established archetypes of social campaigners, and how this creates POD’s legitimacy among grassroots organisations. I then describe a distinct, but not inconsistent, facet of Gilley’s persona which speaks specifically to entrepreneurs. The article outlines how Gilley’s individuality works to simultaneously address these overlapping audiences and argues that his persona can be read as an articulation of social entrepreneurship. Gilley represents an example of a public personality working to “crystallise issues and to normativise debates” (Marshall “Personifying” 370) concerning corporate involvement with non-profit organisations and the marketisation of the non-profit sector. Peace One Day (POD) is a UK-based non-profit organisation established in 1999 by actor-turned-documentary-filmmaker Jeremy Gilley. In the 1990s, while filming a documentary about global conflict, Gilley realised there was no internationally recognised day of ceasefire and non-violence. He created POD to found such a day and began lobbying the United Nations. In 2001, the 111th plenary meeting of the General Assembly passed a resolution which marked 21 September as the annual International Day of Peace (United Nations). Since 2001, POD has worked to create global awareness of Peace Day. By 2006, other NGOs began using the day to negotiate 24-hour ceasefires in various conflict zones, allowing them to carry out work in areas normally too dangerous to enter. For example, in 2007, the inoculation of 1.3 million Afghan children against polio was possible due to an agreement from the Taliban to allow safe passage to agencies working in the country during the day. This was repeated in subsequent years and, by 2009, 4.5 million children had been immunised (POD Part Three). While neither POD nor Gilley played a direct part in the polio vaccination programmes or specific ceasefires, his organisation acted as a catalyst for such endeavours and these initiatives would not have occurred without POD’s efforts.Gilley is not only the founder of POD, he is also the majority shareholder, key decision-maker, and predominant public spokesperson in this private, non-charitable, non-profit organisation (Frances 73). While POD’s celebrity supporters participate in press conferences, it is Gilley who does most to raise awareness. His public persona is inextricably linked with POD and is created through a range of presentational media with which he is engaged. These include social media content, regular blogposts on POD’s website, as well as appearances at a series of speaking events. Most significantly, Gilley establishes his public persona through a number of documentary films (Peace One Day; Day After; POD Part Three), which are shot largely from his perspective and narrated by his voiceover, and which depict POD’s key struggles and successes.The Peace Campaigner as an Activist and Entrepreneur In common with other non-profit organisations, POD relies on celebrities from the entertainment industries. It works with them in two key ways: raising the public profile of the organisation, and shaping the public persona of its founder by inviting comparisons of their perceived exceptionalness with his ostensible ordinariness. For example, Gilley’s documentaries depict various press conferences held by POD over a number of years. Those organised prior to POD recruiting celebrity spokespeople were “completely ignored by the media” whereas those held after celebrity backing from Jude Law and Angelina Jolie had been secured attracted considerable interest (Day After). Gilley explains his early difficulties in publicising his message by suggesting that he “was a nobody” (POD Part Three). This representation as a “nobody” or, more diplomatically, as “ordinary,” is a central component of Gilley’s persona. “Ordinariness” here means situating Gilley outside the political and entertainment elites and aligning him with more everyday suburban settings. This is done through a combination of the aesthetic qualities of his public presentation and his publically narrated back-story.Aesthetically speaking, Gilley presents his ordinariness through his casual attire and long hair. His appearance is similar to the campaigners, youth groups and school children he addresses, suggesting he is a representative of that demographic but also distancing him from political elites. The diplomats Gilley meets, such as those at the UN, wear the appropriate attire for their elite political setting: suits. In one key scene in the documentary Peace One Day, Gilley makes his first trip to the UN to meet Kofi Annan, UN General Secretary at the time, and appears at their doors clean cut and suitably dressed. He declares that his new appearance was designed to aid his credibility with the UN. Yet, at the same time, he makes explicit that he borrowed the suit from a friend and the tie from his grandfather and, prior to the meeting, it was decided, “the pony tail had to go.” Thus Gilley seeks the approval of both political elites and the ordinary public, and constructs a persona that speaks to both, though he aligns himself with the latter.Gilley’s back-story permeates his films and works to present his ordinariness. For example, POD has humble beginnings as an almost grassroots, family-run organisation, and Gilley depicts a campaign run on a shoestring from his mother’s spare bedroom in an ordinary suburban home. Although British Airways provided free flights from the organisation’s outset, Gilley shows his friends volunteering their time by organising fundraising events. POD’s modest beginnings are reflected in its founder, who confides about both his lack of formal education and lack of success as an actor (Day After). This “ordinariness” is constructed in opposition to the exceptional qualities of POD’s A-list celebrity backers—such as Angelina Jolie, who does enjoy success as an actor. This contrast is emphasised by inviting Jolie into Gilley’s everyday domestic setting and highlighting the icons of success she brings with her. For example, at his first meeting with Jolie, Gilley waits patiently for her and remarks about the expensive car which eventually arrives outside his house, denoting Jolie’s arrival. He notes in the voiceover to his The Day after Peace documentary, “this was unbelievable, Angelina Jolie sat on my sofa asking me what she could do, I couldn’t stop talking. I was so nervous.”Gilley promotes his ordinariness by using aesthetics and personal narrative. Evidence of how he struggled to realise his goals and the financial burdens he carried (Peace One Day) suggest that there is something authentic about Gilley’s vision for Peace Day. This also helps Gilley to align his public persona with common understandings of the political activist as a prophetic social visionary. POD is able to tap into the idea of the power of the individual as a force for change with references to Martin Luther King and Gandhi. Although Gilley makes no direct comparison between himself and these figures, blog entries such as “ten years ago, I had an idea; I dared to dream that I could galvanise the countries of the world to recognise an official day of ceasefire and nonviolence. Mad? Ambitious? Idealistic? All of the above” (Gilley “Dream”), invite comparisons with King’s “I Have a Dream” speech. This is further augmented by references to Gilley as an outsider to political establishments, such as the UN, which he is sure have “become cynical about the opportunity” they have to unite the world (BBC Interview).Interestingly, Gilley’s presentation as a pragmatic “change-maker” whose “passion is contagious” (Ahmad Fawzi, in POD Concert) also aligns him with a second figure: the entrepreneur. Where Gilley’s performances at school and community groups present his persona as an activist, his entrepreneur persona is presented through his performances at a series of business seminars. These seminars, entitled “Unleash Your Power of Influence,” are targeted towards young entrepreneurs and business-people very much consistent with the “creative class” demographic (Florida). The speakers, including Gilley, have all been successful in business (POD is a private company) and they offer to their audiences motivational presentations, and business advice. Although a semi-regular occurrence, it is the first two events held in July 2010 (Unleash 1) and November 2010 (Unleash 2) that are discussed here. Held in a luxury five-star London hotel, the events demonstrate a starkly different aspect of POD than that presented to community groups and schools, and the amateur grassroots ethic presented in Gilley’s documentary films—for example, tickets for Unleash 2 started at £69 and offered ‘goody bags’ for £95 (author’s observation of the event)—yet consistencies remain.Aesthetically speaking, Gilley’s appearance signifies a connection with these innovative, stereotypically young, founders of start-up companies and where Gilley is an outsider to political organisations; they are outsiders to business establishments. Further, many of these companies typically started, like POD, in a spare bedroom. The speakers at the Unleash events provide insights into their background which frequently demonstrate a rise from humble beginnings to business success, in the face of adversity, and as a result of innovation and perseverance. Gilley is not out of place in this environment and the modest beginnings of POD are relayed to his audience in a manner which bears a striking similarity to his for-profit counterparts.An analysis of Gilley’s presentations at these events demonstrates clear links between the dual aspects of Gilley’s public persona, the political economy of POD, and the underlying philosophy of the organisation—social entrepreneurship. The next section sets out some of the principals of social entrepreneurship and how the aspects of Gilley’s persona, outlined above, reinforce these.Personifying Social EnterpriseGenerally speaking, the business literature greatly emphasises entrepreneurs as “resourceful, value-creating change agents” who are “never satisfied with the status quo [... and are] a forceful engine of growth in our economy” (Dees and Economy 3-4). More recently, the focus of discussion has included social entrepreneurs. These individuals work within “an organisation that attacks [social and environmental] problems through a business format, even if it is not legally structured as a profit-seeking entity” (Bornstein and Davis xv) and advocate commercially oriented non-profit organisations that establish “win-win” relationships between non-profits and business.This coming together of the for- and non-profit sectors has range of precedents, most notably in “philanthrocapitalism” (Bishop and Green) and the types of partnerships established between corporations and environmentalists, such as Greenpeace Australia (Beder). However, philanthrocapitalism often encompasses the application of business methods to social problems by those who have amassed fortunes in purely commercial ventures (such as Bill Gates), and Beder’s work describes established for- and non-profit institutions working together. While social entrepreneurship overlaps with these, social entrepreneurs seek to do well by doing good by making a profit while simultaneously realising social goals (Bornstein and Davis 25).Read as an articulation of the coming together of the activist and the entrepreneur, Gilley’s individuality encapsulates the social enterprise movement. His persona draws from the commonalities between the archetypes of the traditional grassroots activist and start-up entrepreneur, as pioneering visionary and outsider to the establishment. While his films establish his authenticity among politically attuned members of the public, his appearances at the Unleash events work to signify the legitimacy of his organisation to those who identify with social entrepreneurialism and take the position that business should play a positive role in social causes. As an activist, Gilley’s creates his persona through his aesthetic qualities and a performance that draws on historical precedents of social prophets. As an entrepreneur, Gilley draws on the same aesthetic qualities and, through his performance, mitigates the types of disjuncture evident in the 1980s between environmental activists, politicians and business leaders, when environmentalist’s narratives “were perceived as flaky and failed to transform” (Robèrt 7). To do this, Gilley reconstitutes social and environmental problems (such as conflict) within a market metric, and presents the market as a viable and efficient solution. Consequently, Gilley asserts that “we live in a culture of war because war makes money, we need to live in a culture of peace,” and this depends on “if we can make it economical, if we can make the numbers add up” (Unleash).Social enterprises often eschew formal charity and Gilley is consistent with this when he states that “for me, I think it has to be about business. [...] I think if it’s about charity it’s not going to work for me.” Gilley asserts that partnerships with corporations are essential as “our world is going to change, when the corporate sector becomes engaged.” He, therefore, “want[s] to work with large corporations” in order to “empower individuals to be involved in the process of [creating] a more peaceful and sustainable world” (Unleash). One example of POD’s success in this regard is a co-venture with Coca-Cola.To coincide with Peace Day in 2007, POD and Coca-Cola entered into a co-branding exercise which culminated in a sponsorship deal with the POD logo printed on Coca-Cola packaging. Prior to this, Gilley faced a desperate financial situation and conceded that the only alternative to a co-venture with Coca-Cola was shutting down POD (Day After). While Coca-Cola offered financial support and the potential to spread Gilley’s message through the medium of the Coke can, POD presumably offered good publicity to a corporation persistently the target of allegations of unethical practice (for example, Levenson-Estrada; Gill; Thomas). Gilley was aware of the potential image problems caused by a venture with Coke but accepted the partnership on pragmatic grounds, and with the proviso that Coke’s sponsorship not accompany any attempt to influence POD. Gilley, in effect, was using Coca-Cola, displaying the political independence of the social visionary and the pragmatism of the entrepreneur. By the same token, Coca-Cola was using POD to garner positive publicity, demonstrating the nature of this “win-win” relationship.In his film, Gilley consults Ray C. Anderson, social enterprise proponent, about his ethical concerns. Anderson explains the merits of working with Coke. In his Unleash addresses, such ethical considerations do not feature. Instead, it is relayed that Coca-Cola executives were looking to become involved with a social campaign, consistent with the famous 1970s hilltop advertisement of “teaching the world to sing in harmony.” From a meeting at Coca-Cola’s headquarters in Atlanta, Gilley reveals, a correlation emerged between Gilley’s emphasis on Peace Day as a moment of global unity—encapsulated by his belief that “the thing about corporations [...] the wonderful thing about everybody […] is that everybody’s just like us” (Unleash)—and the image of worldwide harmony that Coca-Cola wanted to portray. It is my contention that Gilley’s public persona underpinned the manner in which this co-branding campaign emerged. This is because his persona neatly tied the profit motive of the corporation to the socially spirited nature of the campaign, and spoke to Coca-Cola in a manner relatable to the market. At the same time, it promoted a social campaign premised on an inclusiveness that recast the corporation as a concerned global citizen, and the social campaigner as a free-market agent.Persona in the Competitive Non-Profit SectorThrough a series of works P. David Marshall charts the increasing centrality of individuality as “one of the ideological mainstays of consumer capitalism [...and] equally one of the ideological mainstays of how democracy is conceived” (Marshall “New Media-New Self” 635). Celebrity, accordingly, can be thought of as a powerful discourse that works “to make the cultural centrality of individuality concretely real” (Marshall “New Media-New Self” 635). Beyond celebrity, Marshall offers a wider framework that maps how “personalisation, individuality, and the move from the private to the public are now part of the wider populace rather than just at play in the representational field of celebrity” (Marshall, “Persona” 158). This framework includes fundamental changes to the global, specifically Western, labour market that, while not a fait accompli, point to a more competitive environment in which “greater portions of the culture are engaged in regular—probably frequent—selling of themselves” and where self-promotion becomes a key tool (Marshall, “Persona” 158). Therefore, while consumerism comprises a backdrop to the proliferation of celebrity culture, competition within market capitalism contributes to the wider expansion of personalisation and individualism.The non-profit sector is also a competitive environment. UK studies have found an increase in the number of International NGOs of 46.6% from 1995/6-2005/6 (Anheier, Kaldor, and Glasius. 310). At the same time, the number of large charities (with an income greater than £10 million) rose, between 1999-2013, from 307 to 1,005 and their annual income rose from approximately £10bn to £36bn (Charity Commission). These quantitative changes in the sector have occurred alongside qualitative changes in terms of the orientation of individual organisations. For example, Epstein and Gang describe a non-profit sector in which NGOs compete against each other for funds from aid donors (state and private). It is unclear whether “aid will be allocated properly, say to the poorest or to maximize the social welfare” or to the “efficient aid-seekers” (294)—that is, NGOs with the greatest competitive capabilities. A market for public awareness has also emerged and, in an increasingly crowded non-profit sector, it is clearly important for organisations to establish a public profile that can gain attention.It is in this competitive environment that the public personae of activists become assets for NGOs, and Gilley constitutes a successful example of this. His persona demonstrates an organisation’s response to the competitive nature of the non-profit sector, by appealing to both traditional activist circles and the business sector, and articulating the social enterprise movement. Gilley effectively embodies social entrepreneurship—in his appearance, his performance and his back-story—bridging a gap between the for- and non-profit sectors. His persona helps legitimate efforts to recast the activist as an entrepreneur (and conversely, entrepreneurs as activists) by incorporating activist ideals (in this instance, peace) within a market framework. This, to return to Marshall’s argument, crystallises the issue of peace within market metrics such and normativises debates about the role of corporate actors as global citizens, presenting it as pragmatism and therefore “common sense.” This is not to undermine Gilley’s achievements but, instead, to point out how reading his public persona enables an understanding of efforts to marketise the non-profit sector and align peace activism with corporate power.References Anheier, Helmut K., Mary Kaldor, and Marlies Glasius. Global Civil Society 2006/7. London: Sage, 2007.BBC Storyville. Director Interview: Jeremy Gilley. BBC. 2004. 7 Feb. 2010.Beder, Sharon. Global Spin: The Corporate Assault on Environmentalism. Totnes, UK: Green Books, 2002.Bishop, Matthew, and Michael Green. Philanthrocapitalism. London: A&C Black, 2008.Bornstein, David, and Susan Davis. Social Entrepreneurship: What Everyone Needs to Know. 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