Academic literature on the topic 'International competitiveness of the distribution company'

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Journal articles on the topic "International competitiveness of the distribution company"

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Nosova, Olga. "Strategies for achieving global competitiveness of transnational companies." Proceedings of London International Conferences, no. 8 (December 16, 2023): 66–81. http://dx.doi.org/10.31039/plic.2023.8.170.

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The paper discussed strategies for achieving the global competitiveness of transnational companies. Under the influence of geopolitical turbulences, global economic uncertainty in global markets, and supply chain disruptions international businesses modify their business plans in reaction to shifting conditions.
 The basic approaches of transnational companies’ strategies to provide distribution of functions between the parent company and subsidiaries and branches, and the relationship between the overall corporate strategy and the development strategy of business units analyzed.
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Nosova, Olga. "Strategies for achieving global competitiveness of transnational companies." London Journal of Social Sciences, no. 7 (January 25, 2024): 37–52. http://dx.doi.org/10.31039/ljss.2024.7.187.

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The paper discussed strategies for achieving the global competitiveness of transnational companies. Under the influence of geopolitical turbulences, global economic uncertainty in global markets, and supply chain disruptions international businesses modify their business plans in reaction to shifting conditions.
 The basic approaches of transnational companies’ strategies to provide distribution of functions between the parent company and subsidiaries and branches, and the relationship between the overall corporate strategy and the development strategy of business units analyzed.
 Th
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Bouaoula, Wassila, Farid Belgoum, Arifusalam Shaikh, Mohammed Taleb-Berrouane, and Carlos Bazan. "The impact of business intelligence through knowledge management." Business Information Review 36, no. 3 (2019): 130–40. http://dx.doi.org/10.1177/0266382119868082.

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Competition among companies has intensified during the last few decades and hence monitoring the organization’s environment has become a priority. Monitoring the internal and external environments involves collecting, retrieving, managing, and disseminating large volumes of data and information. Companies are able to handle these complex tasks very efficiently through knowledge management (KM). A valuable tool of KM is business intelligence (BI), that is, the set of coordinated actions of research, treatment, and distribution of information that can help support the company’s competitiveness.
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Jasmine Salsabilla, Putri. "SWOT Analysis to Determine Competitive Strategy at PT. Oceanias Timber Products." Siber Journal of Transportation and Logistics 1, no. 3 (2023): 115–21. https://doi.org/10.38035/sjtl.v1i3.152.

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This research aims to determine a competitive strategy for PT. Oceania Wood Products through SWOT analysis. This analysis identifies company strengths such as high product quality and an extensive distribution network, as well as weaknesses such as dependence on imported raw materials and high production costs. Based on the results of the SWOT analysis, the recommended competitive strategies include: environmentally friendly product diversification, optimizing production cost efficiency, expanding into international markets, and partnership building strategies. Implementation of this strategy
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Ade Rizaldi Hidayatullah, Ahmad Dhani Syahrudin, and Mochammad Isa Anshori. "Analisis Gaya Kepemimpinan dan Manajemen di PT. Sejahtera Wahana Gemilang." Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce 3, no. 1 (2024): 371–80. http://dx.doi.org/10.30640/digital.v3i1.2338.

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This research aims to analyze the leadership and management styles applied at PT. Sejahtera Wahana Gemilang, a subsidiary of PT. Chitose International Tbk. which operates in the field of furniture distribution. Through a literature study, this research examines how transformational leadership style and participative management can influence company performance in meeting customer needs in the office, school, hotel, cafe and restaurant furniture sectors. The research results show that the combination of transformational leadership style and participative management is very important for the com
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Melykh, Kateryna, and Olga Melykh. "Implication of Environmental Certification and CSR for Companies’ Sustainable Performance in Developing Countries." Journal of Sustainable Development 9, no. 3 (2016): 160. http://dx.doi.org/10.5539/jsd.v9n3p160.

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<p>This article presents a new approach to measuring level of social and ecological consciousness in developing countries based on the example ofUkraine. The paper documents a relationship between introduction of eco-certification and corporate social responsibility practices into companies’ daily activities, and the possible subsequent increase of their revenues, social reputation and competitiveness on international markets. Environmental certification will be also considered as a systematic tool to guarantee the quality of products, production and company’s business processes.</p&g
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Cantillo Campo, Nair, and Carlos Julio Pedraza Reyes. "International marketing mix for export in the seafood sector of the Riohacha DETC." Management (Montevideo) 2 (July 22, 2024): 39. http://dx.doi.org/10.62486/agma202439.

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Companies, especially SMEs, seek access to international markets in search of economic development as a factor of sustainability and competitiveness. The objective of this paper was to analyze the importance of the international marketing mix for export in the seafood sector of the Special Tourist and Cultural District (STCD) of Riohacha. Methodologically, this research is descriptive and is framed in a quantitative paradigm. The population was composed of 14 managers of fishmongers registered in the Chamber of Commerce of Riohacha. The results indicate that, in terms of products, the marketer
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Donzé, Pierre-Yves. "Siemens and the Business of Medicine in Japan, 1900–1945." Business History Review 87, no. 2 (2013): 203–28. http://dx.doi.org/10.1017/s0007680513000408.

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This article focuses on the involvement of Siemens in the market for radiology equipment in Japan between 1900 and 1945. It explores why the German multinational company was unable to keep its dominant position in the Japanese market in the interwar years despite its technological competitiveness. At this time the Japanese medical market was already well structured when the country opened up to the West. In particular, it examines the firm's strategic choices in relation to the changing economic and technological environment, highlighting the importance for foreign multinationals of working to
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Köhr, Christopher Karl, Giulio Malorgio, and Maurizio Aragrande. "Exploring determinants of internationalisation: the case of late starters." International Journal of Wine Business Research 29, no. 2 (2017): 159–77. http://dx.doi.org/10.1108/ijwbr-05-2016-0015.

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Purpose The purpose of this paper is to explore the determinants of internationalisation among late starters in the wine sector. Strategic implications for small and medium enterprises (SMEs) in a young wine producing region are derived based on the findings. Design/methodology/approach Data were collected through a quantitative survey among 38 wineries that are engaged in export activity in the Romagna wine producing area (Italy). Both multivariate analysis of cardinal company data through multiple and fractional regression models as well as nonparametric analysis of Likert-type survey elemen
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Satrio Wicaksono and Hendra Riofita. "Pengaruh Lingkungan Pemasaran Makro Dan Mikro Terhadap Strategi Bisnis Epson." Journal Economic Excellence Ibnu Sina 2, no. 4 (2024): 219–24. https://doi.org/10.59841/excellence.v2i4.2086.

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This research aims to analyze the influence of micro and macro marketing environments on the business strategy of Epson, a global technology company focused on innovation and sustainability. With a qualitative approach through the literature review method, this research examines various literatures from relevant national and international journals, including the works of academics such as Hendra Riofita. The micro marketing environment, which includes customers, suppliers, competitors, and distribution partners, is analyzed to understand its direct relationship with Epson's business operations
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Dissertations / Theses on the topic "International competitiveness of the distribution company"

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Мартиненко, В. В. "Стратегія підвищення міжнародної конкурентоспроможності дистриб’юторського підприємства (на прикладі ТОВ «ЦЕТЕХНО»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Martynenko.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні основи та організаційно-економічні рішення рішення щодо вдосконалення стратегії підвищення міжнародної конкурентоспроможності дистриб’юторського підприємства ТОВ «ЦЕТЕХНО». Проаналізовано основні складові міжнародної конкурентоспроможності ТОВ “ЦЕТЕХНО”, узагальнено чинники, що впливають на її стан та формування, проаналізовано міжнародну конкурентоспроможність ТОВ “ЦЕТЕХНО”. Запропоновано напрями підвищення міжнародної конкурентоспроможності ТОВ “ЦЕТЕХНО”, зок
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Danielsson, Maria, and Sofia Nilsson. "Towards an Integrated Supply Chain trough Vendor-Managed Inventory : A case study of the spare parts distribution at an international manufacturing company." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-124023.

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During the last decade, research related to Supply Chain Management has got a great deal of attention. The focus has especially circulated around supply chain integration and centralisation due to the increasingly competitive global market. The aim of this thesis has been to investigate how the supply chain performance in international manufacturing companies could be improved. By having a qualitative approach, this thesis contributes to earlier conducted research by providing a holistic view on supply chain management. This is by the authors considered crucial to manage the complexity of supp
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Mincato, Karen Denise. "IFRIC 12 – service concession arrangements : uma proposta de aplicação em uma concessionária de serviço público de distribuição de energia elétrica." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2011. http://hdl.handle.net/10183/30858.

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O movimento dos mercados globais rumo à convergência às normas internacionais de contabilidade, com o objetivo de conferir uma linguagem única e uniforme às demonstrações financeiras, tem desafiado o statu quo dos preparadores e usuários da contabilidade. Isso se deve à adoção de normas contábeis orientadas por princípios e não por regras, que primam pela essência sobre a forma e pela análise de riscos e benefícios sobre a propriedade jurídica, exigindo assim, um conhecimento mais profundo e uma melhor interpretação das operações que serão refletidas nas demonstrações financeiras. Dessa forma,
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Curto, Millet Fabien. "Inflation expectations, labour markets and EMU." Thesis, University of Oxford, 2007. http://ora.ox.ac.uk/objects/uuid:9187d2eb-2f93-4a5a-a7d6-0fb6556079bb.

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This thesis examines the measurement, applications and properties of consumer inflation expectations in the context of eight European Union countries: France, Germany, the UK, Spain, Italy, Belgium, the Netherlands and Sweden. The data proceed mainly from the European Commission's Consumer Survey and are qualitative in nature, therefore requiring quantification prior to use. This study first seeks to determine the optimal quantification methodology among a set of approaches spanning three traditions, associated with Carlson-Parkin (1975), Pesaran (1984) and Seitz (1988). The success of a quant
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Chen, Sue, and 陳素蓉. "Research on the key factors of International Competitiveness Analysis of Emerging Bio Medical Material Company." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/02065730611978822049.

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碩士<br>國立清華大學<br>高階主管經營管理碩士在職專班<br>94<br>Abstract The bio-technology industry is one of emerging industries in recent years; it has also being regarded as one of the star industries followed electronics and information industries. Compared to worldwide players, Taiwan’s bio medical material firms are new comers in this rapid growing international market. As late starters, how Taiwan’s bio medical material company develop self competence and strike for continuous growth has become a critical issue of the firms. In addition, how to sustain the competitiveness in the course of business development
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Tseng, Chih-Ming, and 曾志明. "Comparative Analysis Based on Intellectual Capital for Competitiveness between Taiwan Petrochemical Company and International Petrochemical Company-A Case Study of Formosa Group in Taiwan and SABIC Group in Saudi Arabic." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/11899255954958274618.

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碩士<br>國立臺灣科技大學<br>工業管理系<br>96<br>With the transformation of competition core, more and more organizations have begun to realize important of hided intangible assets clearly, besides tangible financial statement and shareholder's value. It is called intelligence capital. This resource holds the competition advantage of foundation for enterprise. The organization should classify and combine systematically. They shall look for some methods in order to manage effectively to apply in enterprise' strategy planning ad to promote the interdepartmental sharing with new thought and experience among ente
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Брусник, Д. О. "Підвищення міжнародної конкурентоспроможності транспортно-експедиторської компанії (на прикладі ТОВ «Транс Фаворит»)". Thesis, 2019. http://dspace.oneu.edu.ua/jspui/handle/123456789/10902.

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Проаналізовано економічні показники діяльності та положення ТОВ «Транс-Фаворит» на міжнародному ринку транспортно-експедиційних послуг, здійснено аналіз впливу чинників, що впливають на міжнародну конкурентоспроможність компанії. Побудовано графоаналітичну модель оцінки міжнародної конкурентоспроможності ТОВ «Транс-Фаворит». Запропоновано шляхи підвищення міжнародної конкурентоспроможності транспортно-експедиторської компанії ТОВ «Транс-Фаворит», зокрема шляхом впровадження системи Total Quality Management та заходів щодо вдосконалення технології надання транспортної послуги ТОВ «Транс-Фавори
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Books on the topic "International competitiveness of the distribution company"

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Felipe, Jesus. Competitiveness, income distribution, and growth in the Philippines: What does the long-run evidence show? Asian Development Bank, 2004.

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Assembly, Canada Legislature Legislative. Bill: An act to amend the act intituled, "An act respecting the consolidated municipal loan fund," as to the distribution of the moneys arising from the Clergy Reserves. Hunter, Rose & Lemieux, 2003.

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Assembly, Canada Legislature Legislative. Bill: An act to diminish the expense of sales en justice, and confirmations of title, and to facilitate the taking of enquête, the summoning of absentees, and the judicial distribution of moneys in Lower Canada. Hunter, Rose & Lemieux, 2003.

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Bagnoli, Carlo, and Eleonora Masiero. L’impresa significante fra tradizione e innovazione. Fondazione Università Ca’ Foscari, 2021. http://dx.doi.org/10.30687/978-88-6969-572-8.

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This study explores the idea of a significant business, framing it through the key concepts that define it and illustrating it through a case study that narrates the evolution of a century-old company. Born as an intellectual response to the economic and financial crisis of 2008, the significant business is conceived as an entity capable of enduring over time through the creation of value and its distribution within the community in which it operates. The significant business should be also aware of its own identity and of the need to innovate itself over time considering the synergies and the
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Roy, Goode, Kronke Herbert, and McKendrick Ewan, eds. Part II A View Through Illustrative Contracts and Harmonizing Instruments, 10 Agency and Distribution. Oxford University Press, 2015. http://dx.doi.org/10.1093/law/9780198735441.003.0011.

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This chapter examines the different understandings of agency in common law and civilian jurisdictions, noting both its internal and external aspects and direct and indirect agency. It also examines the capacity of agents of a company, in particular its directors, to bind the company. The European Directive on Commercial Agents, which deals with the internal agency relationship, is a major development in this field and consideration is given to its scope and the approach to its interpretation. Less influential in practice has been the UNIDROIT Convention on Agency in the International Sale of G
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Vogler, John. Energy, Climate Change, and Global Governance. Edited by Debra J. Davidson and Matthias Gross. Oxford University Press, 2018. http://dx.doi.org/10.1093/oxfordhb/9780190633851.013.2.

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This chapter considers the relevance of international cooperation to the governance of global energy and climate issues and the restricted way in whichthese issues are framed. It provides an analysis of the development of the international climate change regime from the negotiation of the UNFCCC to the implementation of its Kyoto Protocol and the search for a new but very different agreement, achieved at Paris in late 2015. The Paris outcome reflected the intersection of national economic interests and seismic structural changes in the global political economy that vastly altered the distribut
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Book chapters on the topic "International competitiveness of the distribution company"

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Iswoyo, Andi, Aminatuzzuhro, Yanuar Fauzuddin, Hendrik Rizqiawan, and Supriyanto. "Competitive Advantage Strategy of Port Enterprise in Indonesia." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_33.

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Abstract In general, ports in Indonesia do not have sound capabilities to face competition with foreign ports. For example, Pelindo III is the largest port company in Indonesia that controls the logistics distribution area of Eastern Indonesia and also faces global port competition. This study explores the competitive advantages of ports in Indonesia through a case study on Pelindo III. The present study focused on desk research and was explored through interviews. The five forces competition model analysis found that Pelindo III has very high competitiveness in domestic environments. Still, t
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Sheldon, George. "Explaining the Cross-Country Distribution of International Bank Deposits George Sheldon." In Competitiveness in Banking. Physica-Verlag HD, 1992. http://dx.doi.org/10.1007/978-3-642-48846-7_10.

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Grilli, Vittorio. "Comment on George Sheldon: “Explaining the Cross-Country Distribution of International Bank Deposits”." In Competitiveness in Banking. Physica-Verlag HD, 1992. http://dx.doi.org/10.1007/978-3-642-48846-7_12.

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Alworth, Julian S. "Comment on Ulrich Camen: “The Swiss Position in the International Market for Non-Bank Deposits” George Sheldon: “Explaining the Cross-Country Distribution of International Bank Deposits”." In Competitiveness in Banking. Physica-Verlag HD, 1992. http://dx.doi.org/10.1007/978-3-642-48846-7_13.

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Kurniawan, William, and Fidelis Arastyo Andono. "Levers of Control Management Control System and the Company Competitiveness." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_13.

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AbstractA management control system (MCS) is one crucial element that supports a company in undertaking its formulated strategy. This research aims to investigate the role of MCS in maintaining or improving the company’s competitiveness through its strategy. This research design is a qualitative case study of a family-owned restaurant in Indonesia as the research object. This study carried out interviews with the key actors, observations of operational activities, and relevant document analysis as the data collection methods. The findings in this study depict the prominent role of all four ele
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Hitchens, David M. W. N. "The Influence of Environmental Regulation on Company Competitiveness: A Review of the Literature and Some Case Study Evidence." In International Environmental Management Benchmarks. Springer Berlin Heidelberg, 1999. http://dx.doi.org/10.1007/978-3-642-58442-8_3.

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Behúnová, Annamária, Marcel Behún, Lucia Knapčíková, and Lucia Zemanová. "Relationship Marketing: A Modern Marketing Strategy as a Tool to Increase the Competitiveness of the Company in the Market." In 6th EAI International Conference on Management of Manufacturing Systems. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-96314-9_16.

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Zeng, Zhi-jian, Wei-yi Yang, and Chang-qing Luo. "A Study on the Impact of Cash Dividend Distribution on Earnings Persistence of Listed Company." In The 19th International Conference on Industrial Engineering and Engineering Management. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-38442-4_2.

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del Val Talen, Paula. "Social Enterprises and Benefit Corporations in Spain." In The International Handbook of Social Enterprise Law. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-14216-1_39.

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AbstractThis chapter provides an overview of the legal framework for social enterprises in Spain and portrays the benefit-corporation phenomenon from the perspective of the Spanish law. The former is presided over by Ley 5/2011, de 29 de marzo, de Economía Social (LES), the main conceptual and policy aspects of which are discussed in this chapter. On the latter, since benefit corporations are not regulated in Spain, the contribution draws up their identifying elements from both a comparative methodology and a failed proposal for a general interest private limited liability company (S.L.I.G.).
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Putra, Habibi Mardika, Yeni Absah, and Sugih Arto Pujangkoro. "The Influence of Competence, Organizational Commitment, Training & Development on Employee Performance in Pondok Pesantren Modern Al Hasyimiyah Tebing Tinggi." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_77.

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AbstractHuman resource management views every employee in an organization as the most valuable asset. Every employee who works in an institution or company should improve skills and maintain organizational commitments to improve superior competitiveness. Measurements of employee performance need to be done in order to know the performance achievement results. This research phenomenon sees that employee performance can be improved by applying competence, education, continuous training, and organization. This research aims to test the performance factors of employees who are influenced by compet
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Conference papers on the topic "International competitiveness of the distribution company"

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Chen, Jinmeng, Bei Wang, Jingqing Zhang, et al. "Study on Evaluation Method of Quality Competitiveness of Power Equipment Suppliers." In 2024 China International Conference on Electricity Distribution (CICED). IEEE, 2024. http://dx.doi.org/10.1109/ciced63421.2024.10754463.

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Shpakova, Hanna, Iurii Chupryna, Iryna Ivakhnenko, Andrii Biloshchytskyi, Myroslava Zinchenko, and Natali Plys. "Tools For Assessing The Competitiveness Of A Construction Company As A Contractor In Public-Private Partnership Projects." In 2024 IEEE 4th International Conference on Smart Information Systems and Technologies (SIST). IEEE, 2024. http://dx.doi.org/10.1109/sist61555.2024.10629561.

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Gabby Wansaga, Natasha Aurelia, Ignatius Edward Riantono, Ferdianto, Stephanie Surja, Andy Effendi, and Desman Hidayat. "Design of Payroll Information System for Document Distribution Service Company." In 2024 International Conference on ICT for Smart Society (ICISS). IEEE, 2024. http://dx.doi.org/10.1109/iciss62896.2024.10751251.

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Drejeris, Rolandas, and Mindaugas Samuolaitis. "Organization of the food distribution system in the context of sustainability according to institutional dimension." In Research for Rural Development 2021 : annual 27th International scientific conference proceedings. Latvia University of Life Sciences and Technologies, 2021. http://dx.doi.org/10.22616/rrd.27.2021.016.

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Sustainable development is playing an increasingly important role in today’s society, and it is essential for companies seeking to meet the needs of the market to pay increasing attention to the application of sustainable development principles in their operations. The enterprise food distribution system is one of the essential activities ensuring the company’s competitiveness in food sector, which ensures timely production and quality of customer service. Nevertheless, the compliance of the company’s distribution system with the principles of sustainable development is a major challenge for m
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ȚURCAN, NATALIA. "IMPACT OF GLOBALIZATION ON THE DEVELOPMENT OF INTERNATIONAL TOURISM." In COMPETITIVENESS AND INNOVATION IN THE KNOWLEDGE ECONOMY. Editura ASE, 2025. https://doi.org/10.24818/cike2024.11.

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The modern world lives in an era of changes leading to global integration due to the introduction of high technologies and the creation of a global infrastructure. A characteristic feature of modernity is the high speed of changes, both on a global scale and within a separate industry or company. Globalization affects many types of business activity, including tourism. The article discusses the impact of globalization on tourism. Through mutual influence, tourism and globalization contribute to each other’s development, moving to newer levels. Globalization in tourism is defined by the author
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Munteanu, Tatiana. "Online promotion using persuasive content." In 4th Economic International Conference "Competitiveness and Sustainable Development". Technical University of Moldova, 2022. http://dx.doi.org/10.52326/csd2022.24.

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Persuasion is a marketing technique used by companies that encourages a potential customer to take action in favor of the company. Persuasive content promotion relies on the creation and distribution of online materials, such as videos, blog articles, and social media posts, that are designed to generate interest in a company's products or services. Also, the content must be relevant to search engines, so that the company is displayed as high as possible in the list of search results when someone searches for certain keywords. This will lead to increased sales, attracting traffic to the site,
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Orozco Cera, Eusebio Jose, Maria Angelica Legarda Zuñiga, and Juan Diego Medina Rueda. "Diagnosis of the Concentration of the Colombian Upstream Market Sector and Proposals for Increased Competitiveness." In International Petroleum Technology Conference. IPTC, 2021. http://dx.doi.org/10.2523/iptc-21227-ms.

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Abstract Given the importance of the O&amp;G sector (exports, national budget, royalties, etc.) in the economy of countries that possess this natural resources and the increased exposure of the economy of these to the cyclical dynamics of the O&amp;G industry, it becomes necessary unequivocally an analysis and comparison of the most used market concentration measures applicable to the upstream framework that affect the distribution of oil production and reserves to determine proposals for an increase in competitiveness, in this case analyzing the metrics in the range 2004-2016 in Colombia. The
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Bincovski, Alexandr, and Anatol Godonoagă. "Dynamic model for planning a production process." In International Scientific Conference “30 Years of Economic Reforms in the Republic of Moldova: Economic Progress via Innovation and Competitiveness”. Academy of Economic Studies of Moldova, 2022. http://dx.doi.org/10.53486/9789975155663.30.

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The scientific paper considers a linear model, where the decision is made in 2 or more phases. The criterion combines all the steps expressing the summary profit which the company could obtain over the entire period of investigation. The dependence between the steps (phases) is expressed by the distribution of investments in the procurement of factors of production.
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Brzaković, Aleksandar, and Stefan Brzaković. "Positioning a Brand on the Market." In Fifth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/itema.2021.113.

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Brand positioning is a process of creating an impression of a brand in the consumer’s awareness using different strategies, including prices, pro­motion, distribution, packing and competitiveness. Positioning is an act of modeling the offer and reputation of a company so that it can specially posi­tion itself in the consumer’s awareness on a target market. In order to create a positioning strategy, a brand’s unique characteristics need to be identified and what differentiates it from the competition needs to be determined. Po­sitioning calls for the identification of a target market, the ident
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Parker, Gordon W. "New Electromagnetic Methods to Locate and Assess Buried CP Problems." In 2002 4th International Pipeline Conference. ASMEDC, 2002. http://dx.doi.org/10.1115/ipc2002-27266.

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In this era of increased market competitiveness and the need for cost reduction strategies, natural gas pipeline and local distribution companies are now able to control the growth of their cathodic protection (CP) pipeline maintenance costs with the emergence of several new tools and related methods for diagnosing CP problems. In the early 1990’s, corrosion control engineers at the Southern California Gas Company (SoCal) were encouraged to find new methods to reduce maintenance costs associated with the company’s approximately 173 million feet of cathodically protected pipelines, mains and se
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