Relevant bibliographies by topics / International digital marketing strategy. Internet marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'International digital marketing strategy. Internet marketing'

Author: Grafiati
Published: 4 June 2025
Last updated: 1 August 2025

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Journal articles on the topic "International digital marketing strategy. Internet marketing"

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Katsikeas, Constantine, Leonidas Leonidou, and Athina Zeriti. "Revisiting international marketing strategy in a digital era." International Marketing Review 37, no. 3 (2019): 405–24. http://dx.doi.org/10.1108/imr-02-2019-0080.

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Purpose The purpose of this paper is to explore the opportunities and challenges facing firms in this new digital era concerning their international marketing strategy and examine how international marketing practices can be revisited in the light of these developments. Consideration is given to a range of relevant issues involved in the design and deployment of effective international marketing strategies using internet-enabled technologies. Such factors relate to internal company requirements, the external environmental situation, foreign market selection and entry, international marketing m
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Umami, Zakiya, and Gede Sri Darma. "DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT." Jurnal Manajemen dan Kewirausahaan 23, no. 2 (2021): 94–103. http://dx.doi.org/10.9744/jmk.23.2.94-103.

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The accelerated development of digital technology is currently affected by several factors such as the use of internet technology, the development of smartphones, the emergence of various social media, the deve­lopment of e-commerce and the large number of people who actively use the internet. This study aimed to find a suitable marketing strategy for promoting food products by observing the development of digital marketing, especially today’s social media marketing. Bali was well known as one of the destinations visited by local and International tourists. One restaurant located in Kuta calle
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Agusta, Muhammad Adrian, and Yusnidar Yusnidar. "Revisiting the Future of International Marketing Strategy in the Digital Age." Journal of Applied Business and Technology 5, no. 3 (2024): 164–92. https://doi.org/10.35145/jabt.v5i3.185.

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This paper explores the opportunities and challenges of the digital era in international marketing strategy. Focus on designing and implementing internet-based strategies, including internal company factors, external environment, market selection, mix marketing, and strategic control. Conceptual study This compiles and analyzes factors that influence marketing international use of digital technology. Digital technology influences decisions on foreign market selection, implementation, and control of marketing strategies. This allows the company to design effective marketing programs, support​ t
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N., Meshko, and Nikolaev M. "The conceptualization of the international digital marketing strategy." EUROPEAN PRACTICE OF SCIENTIFIC RESEARCH 2, no. 2 (2017): 32–36. https://doi.org/10.5281/zenodo.2549810.

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<em>In this</em> <em>article authors examine the concept of the international digital marketing strategy and propose</em> <em>the refined definition of marketing strategy, as well as develop the definition of the international digital marketing strategy. The relevance of the work lies in the fact that in world, over time, information technologies of different levels are used more actively in all spheres of the socio-economic space and in order to be competitive companies need to understand the base concept of the international digital marketing strategy. In-depth analysis of classification of
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Tural Akbarzade, Tural Akbarzade. "INTERNATIONAL ASPECTS OF THE DEVELOPMENT OF THE DIGITAL ECONOMY AND DIGITAL MARKETING." PAHTEI-Procedings of Azerbaijan High Technical Educational Institutions 48, no. 08-02 (2024): 129–39. http://dx.doi.org/10.36962/pahtei4308022024-14.

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The purpose of the article is to determine the international aspects of the digital economy in the context of digitalization of the national economy. The article describes the importance, principles, main components, challenges, opportunities, etc. of the digital economy. the international aspects of the digital economy were widely investigated, the measures implemented in the field of the digital economy in Azerbaijan and the achieved achievements were noted, the results and suggestions were given. The article also discusses the topic of digital marketing and its importance for successful onl
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Rachmawati, Maulidina Atikah, and Subhan Afifi. "The integrated marketing communication in digital environment: a case study of local radio in Yogyakarta." Indonesian Journal of Communication Studies 14, no. 2 (2022): 105. http://dx.doi.org/10.31315/ijcs.v14i2.5470.

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The internet and the digitization of media have expanded the ability of mass media to reach the public. Radio is one type of mass media that has developed by utilizing digital technology in the internet era. The development of new technology has expanded radio's ability to reach audiences. The utilization of various innovations through the internet has increased the role of interactive social communication of a radio station. Digitalization has made radio survive during intense competition from multiple types of media in the era of disruption. It is interesting to see how the radio station's i
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Nicko Gana Saputra, Reza Imani Syawal, Ni Made Dwiyana Rasuma Putri, and Fahira. "Marketing Strategy Via Instagram at Hotel Holiday Inn Express Jakarta International Expo." International Journal of Travel, Hospitality and Events 4, no. 1 (2025): 64–73. https://doi.org/10.56743/ijothe.v4i1.466.

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Purpose: This study aims to analyze the room marketing strategy of Holiday Inn Express Jakarta International Expo Hotel using social media. Method: The research employs a qualitative approach, utilizing primary and secondary data. Data collection methods include literature reviews, interviews, and field observations. Descriptive qualitative analysis was used to interpret the findings. Result and Discussion: Observations of the hotel’s Instagram account demonstrate the effectiveness of social media as a marketing tool. Instagram’s billion active users provide extensive promotional opportunities
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Taranenko, Iryna V., Tetiana S. Mishustina, and Svitlana S. Yaremenko. "STRATEGIC INNOVATIVE ORIENTATIONS OF MARKETING COMMUNICATION ACTIVITY OF ENTERPRISES OF EU AND UKRAINE COUNTRIES." Vital cycle of the organizational culture of the trading enterprises 1, no. 14 (2021): 92–106. http://dx.doi.org/10.32342/2616-3853-2021-1-14-9.

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Modern international approaches to the interpretation of the “marketing innovations” concept, which is periodically reviewed by the international expert community in accordance with changes in the business environment in modern conditions, are studied. A comparison of the approaches, set out in the 3rd and 4th Oslo Manual editions (a joint publication of the OECD and Eurostat) made it possible to identify and analyze some differences. On the one hand, the Oslo Manual 3rd edition distinguishes four types of innovation: product, process, marketing and organizational. On the other hand, the Oslo
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Malchyk, Mariana, Olena Popko, Oksana Martyniuk, Ilona Adasiuk, and Iryna Oplachko. "Brand Promotion Strategy in the Internet Services Market." Scientific Horizons 24, no. 7 (2021): 100–108. http://dx.doi.org/10.48077/scihor.24(7).2021.100-108.

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Digital technologies have become an integral part of modern life, the Internet services market is rapidly developing all over the world, which requires business companies to enter cyberspace. Staying on the Internet has long been an obligatory part of the business not only for large multinational companies but also for small regional and local business structures. It is not just the presence of a website or a group in social networks that is important, a brand communication strategy is necessary. The relevance of the studied subject is due to the need to increase the competitiveness of Ukraini
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SENIHJI, Khadija, and Salma IHOULINE. "L'inbound Marketing Au Cœur De La Strategie Digitale De L'entreprise." International Journal Of Applied Management And Economics Vol 02, N°06 (2024): 001–20. https://doi.org/10.5281/zenodo.10551488.

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<strong>R&eacute;sum&eacute;: </strong> L&rsquo;inbound Marketing a vu le jour avec l&rsquo;apparition du digital. Cette technique constitue le fruit de la transformation digitale qui a touch&eacute; d&eacute;sormais toute la d&eacute;marche marketing. Appel&eacute; aussi &laquo; strat&eacute;gie pull &raquo;, l&rsquo;inbound est distingu&eacute; de l&rsquo;outbound par une logique non intrusive visant &agrave; cr&eacute;er de la valeur et assurer une meilleure personnalisation du contenu. En d&eacute;pit de la transformation digital ayant boulevers&eacute; la discipline marketing, au Maroc, o
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Dissertations / Theses on the topic "International digital marketing strategy. Internet marketing"

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Čížová, Natália. "Marketingová stratégia vybranej firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-201100.

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The basic feature of our time is constant change. The world is becoming more globalized, needs and desires of consumers are changing and consumer is changing itself, because he is more informed and has greater purchasing power. Technical and technological progress changes the way we look at the world. Competition strengthens and the way of trading is modernizing. For all these reasons, the marketing strategy is in many ways a necessity for businesses. The diploma thesis is divided into theoretical and analytical part and the main objective is the analysis and proposal of marketing strategy of
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Bång, Andreas, and Cajsa Roos. "Digital Marketing Strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35282.

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Abstract Course/level: 2FE16E, Bachelor Thesis Authors: Bång Andreas &amp; Roos Cajsa Tutor: Krister Jönsson Examiner: Pejvak Oghazi Title: Digital Marketing Strategy within Manufacturing Industry – A qualitative case study Keywords: Digital marketing strategy, relationship, branding, profit/performance, social media, social commerce, service quality, digital channels, the Internet, digital development, importance of digital channels Background: The climate in B2B is very competitive and the need for a marketing strategy is vital for a company to stay competitive. Relationship, branding and pr
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Жегус, О. В. "Передумови розвитку digital-маркетингу в роздрібній торгівлі". Thesis, Ткачов О.О, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47135.

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Ще зовсім нещодавно інтернет-маркетинг сприймався та розвивався як інноваційний вид маркетингу, проте зміни в інформаційно-комунікаційних технологіях настільки швидкоплинні, що сьогодні вже мова йде про його трансформацію у цифровий маркетинг (digital-маркетинг), який заснований на комплексних он-лайн стратегіях.
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Кривенко, Я. В. "Digital-маркетинг підприємства в умовах розвитку цифрової економіки". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Krivenko.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти digital-маркетингу, його методи, інструменти та особливості побудови digital-стратегії підприємства в сучасних умовах цифровізації економіки на ринку України. Проаналізовано елементи комплексу маркетингу digital-агентства 4Limes, мікро- та макромаркетингове середовище, у якому функціонує компанія та особливості застосування компанією інструментів digital-маркетингу у рамках своєї комунікаційної політики. Запропоновано заходи для підвищення ефективності
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Pohanková, Petra. "Mezinárodní marketingová strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18284.

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The aim of the thesis is to analyse selected important issues caused by expansion of Internet during past years and its implications in increased usage by companies. The goal is to describe possible framework for performing sufficient analysis of the company and to define and create international marketing strategy using concrete example of company from the pet industry.
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Brunius, Carl, and Isak Lind. "Lowering entry barriers in a digital era : A qualitative study about the Swedish fashion industry’s international expansion with Affiliate Marketing." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12756.

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The internet and the rise of e-commerce have changed the foundation for how Swedish fashion companies operates. The shift has simplified for businesses to reach foreign customers who are vital for the fashion companies as the Swedish market is too small to nurture all existing companies. To expand abroad often requires plenty of resources to overcome structural entry barriers. One marketing tool that Swedish fashion companies have used to avoid high expenditures is Affiliate marketing, a cost-effective digital marketing instrument. Therefore, is the purpose of this study to broaden the discuss
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Killander, Elias, Anton Ehn, and Joshua Steinlechner. "Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-98301.

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A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. Existing research and literature on how content creation can be used when entering a new market is, however, scarce. This thesis therefore identifies and describes how digital content creation has been, and can be, used when entering a new foreign market in order to create brand awareness. To achi
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Mendonça, Marcus Mentzingen de. "As redes sociais virtuais: motivos para a utilização pelas organizações no Brasil." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10957.

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Submitted by Marcus Mentzingen de Mendonça (marcus.mendonca@fgv.br) on 2013-06-27T20:48:01Z No. of bitstreams: 1 2013-01-17 Dissertação Marcus Mentzingen de Mendonça.pdf: 2812702 bytes, checksum: a7159ed4fa5d434d8589e845880fdb45 (MD5)<br>Approved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2013-06-28T12:51:59Z (GMT) No. of bitstreams: 1 2013-01-17 Dissertação Marcus Mentzingen de Mendonça.pdf: 2812702 bytes, checksum: a7159ed4fa5d434d8589e845880fdb45 (MD5)<br>Approved for entry into archive by Marcia Bacha (marcia.bacha@fgv.br) on 2013-07-03T13:07:13Z (GM
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Santos, Maria João Sousa Inácio dos. "An e-portrait of international business schools’ strategy: an exploratory study on business strategy and value proposition as reflected by internationally accredited business schools’ web sites." Master's thesis, 2014. http://hdl.handle.net/10071/10229.

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I23 - Higher Education Research Institutions; M16 - International Business Administration<br>Surrounded by and born out of an increasingly borderless, competitive and customer-centred world, business schools are being pushed into replacing the typical educational ad-hoc management by a more strategic and market-driven approach. However, due to the so-claimed specificities of educational service and the academic ambitions of business schools, this path is neither consensual nor generalised. This study looks into international business schools’ web sites as a “shop window” to their choices of r
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Severino, Hugo Virgílio Teixeira Santos. "International marketing strategy of Portuguese SMEs: case of Casa Ermelinda Freitas." Master's thesis, 2018. http://hdl.handle.net/10071/18449.

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Our reality as consumers is increasingly globalized and the borders of the countries no longer present as barriers to our most exquisite tastes. Nowadays, with a simple internet connection, we already can buy products from all corners of the world and the same is also true for all small and medium-sized enterprises that want to put their products on sale in the international markets, in order to expand their customer networks and increase their profits. Casa Ermelinda Freitas, led by recognized and acclaimed Leonor Freitas, is one of the major examples of the success of Portuguese famil
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Books on the topic "International digital marketing strategy. Internet marketing"

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Bishop, Bill. Global marketing for the digital age. NTC Business Books, 1999.

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Frick, Tim. Return on engagement: Content, strategy, and design techniques for digital marketing. Focal Press, 2010.

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Young, Antony. Brand media strategy: Integrated communications planning in the digital era. Palgrave Macmillan, 2014.

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J, Cunningham Michael. E-strategy. Capstone, 2002.

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Weber, Larry. Everywhere: Comprehensive digital business strategy for the social media era. Wiley, 2011.

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Office, General Accounting. Telecommunications: Additional federal efforts could help advance digital television transition : report to the ranking minority member, Subcommittee on Telecommunications and the Internet, Committee on Energy and Commerce, House of Representatives. General Accounting Office (441 G St. NW, Room LM, Washington, 20548), 2002.

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Office, General Accounting. Telecommunications: Many broadcasters will not meet May 2002 digital television deadline : report to the Ranking Minority Member, Subcommittee on Telecommunications and the Internet, Committee on Energy and Commerce, House of Representatives. The Office, 2002.

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Office, General Accounting. Telecommunications: Competition issues in international satellite communications : report to the Chairman, Committee on Commerce, Science and Transportation, U.S. Senate. The Office, 1996.

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Office, General Accounting. Telecommunications: Competitive impact of restructuring the international satellite organizations : report to the Chairman, Committee on Commerce, House of Representatives. The Office, 1996.

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Office, General Accounting. Telecommunications: Characteristics and competitiveness of the Internet backbone market : report to the Subcommittee on Antitrust, Business Rights and Competition, Committee on the Judiciary, U.S. Senate. U.S. General Accounting Office, 2001.

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Book chapters on the topic "International digital marketing strategy. Internet marketing"

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Xiao, Rui, and Benquan Chen. "Marketing Strategy of Digital Transformation of Electricity Market in the Internet Era." In The 2021 International Conference on Smart Technologies and Systems for Internet of Things. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-3632-6_34.

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Shun, Feng Xiao. "Internet Marketing Strategy Based on E-Commerce." In Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 1. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-35419-9_4.

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Prihananto, Prahardika, Syarifa Hanoum, and Raihan Putra Satyas. "A Bibliometric Study of Digital Marketing Strategy." In Proceedings of the 3rd International Conference on Business and Engineering Management (IConBEM 2022). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-216-3_20.

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Shan, Lin. "Marketing Strategy Innovation Based on Mobile Internet Technology." In 2021 International Conference on Big Data Analytics for Cyber-Physical System in Smart City. Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-7469-3_47.

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Ziadie, Haritz Ghozi, Meilita Tryana Sembiring, and Beby Karina Fauzeea Sembiring. "Marketing Mix Strategy Using SWOT Analysis to Increase Market Share in PT Smartfren Telecom Tbk North Sumatera Area." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_116.

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AbstractThe need for communication technology, especially internet data services, cannot be separated from people’s lives. Almost all people now have internet data services to meet their internet access needs. However, the public is faced with many choices of internet data services offered by cellular network operators, one of which is Smartfren. PT Smartfren Telecom, Tbk, provides a wide selection of attractive data services and adapts to the needs of the community in order to increase the number of new customers and retain old customers. PT Smartfren Telecom, Tbk uses a 4P marketing mix stra
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Gkarane, Sofia, Lenoudias Efstratios-Marinos, Chris A. Vassiliadis, and Yannis Vassiliadis. "Combining Traditional and Digital Tools in Developing an International Guerilla Marketing Strategy: The Case of a SME Greek Company." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_45.

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Pradana, Mahir, Dian Gita Utami, Andi Sri Wahyuni, Serpian Serpian, Ahmadi Usman, and Ani Dyah Astuti. "Digital Marketing Strategy in Indonesia: A Short Bibliometric Review." In Proceedings of the International Conference on Enterprise and Industrial Systems (ICOEINS 2023). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-340-5_25.

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Tian, Hansong. "Explore the Marketing Strategy of McDonald's After Digital Transformation." In Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-036-7_66.

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Qiu, Jingjing. "An Enterprise Marketing Channel Optimization Strategy in the Context of “Internet + ”." In The 2021 International Conference on Machine Learning and Big Data Analytics for IoT Security and Privacy. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-89508-2_40.

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Marlinah, Andi. "Digital Marketing Strategy Uses E-Commerce to Maintain MSMEs Business KKGohan.id." In Proceedings of the 7th International Conference on Accounting, Management and Economics (ICAME-7 2022). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-146-3_4.

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Conference papers on the topic "International digital marketing strategy. Internet marketing"

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Eisenhauer, Nicci. "Industrial Marketing & Sales in a Digital Age." In SSPC 2012 Greencoat. SSPC, 2012. https://doi.org/10.5006/s2012-00012.

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Abstract The participation of sales, technical and marketing personnel in the development and implementation of an internet-based communications strategy that represents the company’s expertise in the format of education and information-sharing via various web-based tools will yield brand awareness, brand credibility and brand loyalty, while potentially shortening sales cycles. Using a balanced mix of traditional marketing tactics employed more effectively to drive traffic to informational venues such as blogs, forums and the corporate website for information in the spirit of furthering the in
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Rahman, Habibur, Md Tanvir Chowdhury, Monjurul Islam Sumon, et al. "Analyzing A/B Testing Results in Digital Marketing." In 2024 IEEE 2nd International Conference on Artificial Intelligence, Blockchain, and Internet of Things (AIBThings). IEEE, 2024. https://doi.org/10.1109/aibthings63359.2024.10863285.

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Du, Zhiqin. "Digital Marketing Strategies for Chinese Cosmetic Brands Based on the SICAS Model." In 2025 3rd International Conference on Intelligent Data Communication Technologies and Internet of Things (IDCIoT). IEEE, 2025. https://doi.org/10.1109/idciot64235.2025.10915150.

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Karim Shaikh, Irfan Abdul, K. Abirami Devi, Pooja Deshmukh, Mallothu Rajaram, Manu Vasudevan Unni, and Arti Bhatt. "Digital Marketing Strategy and Consumer Behavior Analysis Through Deep Q-Network (DQN) Models." In 2024 4th International Conference on Mobile Networks and Wireless Communications (ICMNWC). IEEE, 2024. https://doi.org/10.1109/icmnwc63764.2024.10872145.

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Mitrović, Ksenija, Anja Jakšić, and Jelena Spajić. "The analysis of graphic design platforms used in social media marketing." In 10th International Symposium on Graphic Engineering and Design. University of Novi Sad, Faculty of technical sciences, Department of graphic engineering and design,, 2020. http://dx.doi.org/10.24867/grid-2020-p74.

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Development of the internet conditioned the evolution of marketing. Nowadays, organizations have relocated their marketing activities on the internet, so digital marketing comes into focus, as the most influential branch of marketing. A progress of digital marketing activities established the appearance of different digital marketing elements, among which social media marketing becomes more prevalent. Social media marketing is an inevitable element of digital marketing strategy and nowadays business. In order to complement social media marketing activities, graphic design is used as a crucial
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Gavrilović, Zvjezdana, and Mirjana Maksimović. "New Digital Marketing Dimension Through the Internet of Things." In 24th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2019. http://dx.doi.org/10.46541/978-86-7233-380-0_7.

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Virijević Jovanović, Saša, and Goran Dašić. "The Concept of Digital Marketing Mix: Implications in Consumer Behaviour." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.2021.243.

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Considering that digital technologies have become an essential ele­ment of everyday consumer life, modern marketing has shifted to new, digital models that provide different possibilities for marketing mix development. The advent of the Internet, and particularly Web 2.0. technologies have significant­ly influenced all elements of the marketing mix, regardless of whether organ­izations are directly involved in e-commerce or not. The paper analyses the strategic frameworks of the marketing mix from the context of consumer be­haviour, and their user experience in the digital environment. The res
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Hu, Yuehang. "Digital precision marketing strategy of consumer goods based on mobile internet." In Third International Conference on Intelligent Computing and Human-Computer Interaction (ICHCI 2022), edited by Kannimuthu Subramanian. SPIE, 2023. http://dx.doi.org/10.1117/12.2655865.

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Azaryan, Elena Mikhailovna, and Oksana Vladimirovna Melentieva. "BRAND MARKETING IN THE DEVELOPMENT OF VIRTUAL MARKETS." In Themed collection of papers from Foreign international scientific conference «Joint innovation - joint development». by HNRI «National development» in cooperation with PS of UA. March 2025. - Harbin (China). Crossref, 2025. https://doi.org/10.37539/250327.2025.99.41.006.

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The study of the features of brand marketing in the development of virtual markets is related to the development of the potential of the virtual market and business processes at all stages of the implementation of the marketing development strategy. The research results can be used in the marketing practice of virtual market entities, as well as within the framework of the state initiative to promote the development of the digital economy, e-commerce and virtual markets. At this stage of scientific research, it is important to present trends in the development of brand marketing in virtual mar
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Belostecinic, Grigore, and Eudochia Jomir. "Online University Marketing: Opportunities And Strategies." In 27th International Scientific Conference “Competitiveness and Innovation in the Knowledge Economy”. Academy of Economic Studies of Moldova, 2024. http://dx.doi.org/10.53486/cike2023.16.

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Under the conditions of intensifying competition, increasing costs and rapidly decreasing student numbers, universities are facing difficulties in promoting educational offers and attracting students, trying to find the best ways to interact with target audiences to improve and develop the institutional image and reputation, increasing notoriety, increase the attractiveness of study programs and stimulate enrollment. Therefore, the issue of marketing strategies, policies and tactics becomes increasingly current and of major interest to universities. At the same time, the studies conducted allo
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Reports on the topic "International digital marketing strategy. Internet marketing"

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Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

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The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, b
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