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Journal articles on the topic 'International market choice'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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1

Driscoll, Angie M., and Stanley J. Paliwoda. "Dimensionalizing international market entry mode choice." Journal of Marketing Management 13, no. 1-3 (1997): 57–87. http://dx.doi.org/10.1080/0267257x.1997.9964459.

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Volodin, Yu V., and P. A. Podkovyrov. "INTERNATIONAL MARKET EXPANSION." Strategic decisions and risk management, no. 4 (December 24, 2018): 20–35. http://dx.doi.org/10.17747/2078-8886-2018-4-20-35.

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In article various theoretical aspects of an exit of the companies on the foreign markets are considered. Influence of globalization on productivity of the companies is considered, ways and factors of a choice of strategy of an exit to the world market are analysed. The behavioural and cultural aspects influencing strategy of an exit to the world market are analysed. The analysis of strategy of the companies which have entered the foreign markets, is carried out taking into account the previous researches in this area.The following conclusions became result of research: 1) globalization positi

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Venables, Anthony J. "International capacity choice and national market games." Journal of International Economics 29, no. 1-2 (1990): 23–42. http://dx.doi.org/10.1016/0022-1996(90)90062-q.

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Lin, Huang. "Choice of Market Entry Mode in Emerging Markets." Journal of Global Marketing 14, no. 1-2 (2000): 83–109. http://dx.doi.org/10.1300/j042v14n01_05.

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Джамалдинова, Марина, and Marina Dzhamaldinova. "FORMING AN ORGANIZATION STRATEGY WHEN ENTERING THE INTERNATIONAL MARKET." Russian Journal of Management 7, no. 2 (2019): 31–35. http://dx.doi.org/10.29039/article_5d4846bdadffe1.53773454.

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In the article, on the basis of the study of competitive paradigms of international marketing strategies, the algorithm of formation of the strategy of the organization when entering the international market, including the study of the global marketing environment, assessing the feasibility of entering the international market, the choice and study of the target market, the study of alternative strategies, the choice of business strategy, the development and implementation of international marketing programs. The developed algorithm is innovative in modern conditions, as it allows to take into

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Larina, Y. S. "MARKETING STRATEGIES IN INTERNATIONAL BUSINESS: ROLE, CONDITIONS AND METHODS OF CHOICE." Economic innovations 19, no. 2(64) (2017): 183–89. http://dx.doi.org/10.31520/ei.2017.19.2(64).183-189.

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The objective necessity of business strategy development in international business is proved. We define the strategy as a generalized model of marketing actions, which includes a thorough study of the needs and requirements of consumers, segmentation, choice of target markets, identification of competitive advantages, differentiation, positioning, and clear identification of elements of marketing mix. The hierarchy of marketing strategies of the enterprise in the international business is defined. We proved that in the process of forming the marketing strategy of the agroindustrial complex in

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Cannavale, Chiara, and Elena Laurenza. "THE INTERNATIONAL ENTRY CHOICES OF ITALIAN SMES IN EMERGING MARKETS: A CASE-BASED ANALYSIS." Ekonomika 96, no. 3 (2018): 102–25. http://dx.doi.org/10.15388/ekon.2017.3.11578.

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The paper addresses the factors influencing the SMEs’ entry choices in international markets and explores two factors: one related to the external environment and one dependent on firms. The first factor is the institutional context as the whole of formal and informal rules of the country target. The second is the market commitment, intended as resources committed in a particular market area: the experience firms get in foreign markets and a general attitude to maintain the international presence for a long period are the main sources of market knowledge. The aim of the study is to understand

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Jain, Naveen K., Somnath Lahiri, and Douglas R. Hausknecht. "Emerging market multinationals' location choice." European Business Review 25, no. 3 (2013): 263–80. http://dx.doi.org/10.1108/09555341311314816.

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Aggarwal, Vinod K. "Corporate Market and Nonmarket Strategies in Asia: A Conceptual Framework." Business and Politics 3, no. 2 (2001): 89–108. http://dx.doi.org/10.2202/1469-3569.1020.

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Despite recent currency crises, most of the Asia-Pacific economies continue to be among the most attractive markets in the world and now appear to be recovering rapidly. An important element in understanding the dynamics of firm strategies in Asia is the nature of nonmarket strategies, which concern efforts to respond to and influence the political-economic-social environment. To examine such nonmarket strategies and how they fit with other firm tasks, this article first focuses on “positional analysis”—that is, how market forces, firm competencies, and the nonmarket environment influence the

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Prygara, Olga, and Viktoria Zhurylo. "THE PROCEDURE OF DEVELOPMENT OF INTERNATIONAL MARKET SEGMENTATION STRATEGY." Economic Analysis, no. 30(1, Part 1) (2020): 166–82. http://dx.doi.org/10.35774/econa2020.01.01.166.

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Introduction. Increase of intensity of international economic activity under the process of internationalization of commodity markets lead to the necessity of search of attractive international markets and segments. Aim of the article is the development of procedure of international market segmentation strategy and determination of peculiarities of international market segmentation in comparison with segmentation of domestic markets, considering the necessity of evaluation of factors of choice of attractive markets, considering the influence of cultural environment on entrepreneurial activity.

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Arora, Soma. "Polaris India International: moving boundaries." Emerald Emerging Markets Case Studies 8, no. 4 (2018): 1–28. http://dx.doi.org/10.1108/eemcs-11-2017-0250.

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Learning outcomes To familiarize the students with a process of international expansion within an emerging market scenario encompassing countries such as India, Sri Lanka and a developing country like Kazakhstan. Mostly cases in international marketing are central to developed nations, as that is where the MNCs emerge and grow. In this case study, though Polaris originally is an US-based MNC, the focus lies on Polaris India going international. Hence, it looked at empowering an emerging market for regional development. To provide a situation for choice of entry mode strategies involving strate

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Garrett, Geoffrey. "International cooperation and institutional choice: the European Community's internal market." International Organization 46, no. 2 (1992): 533–60. http://dx.doi.org/10.1017/s0020818300027806.

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The decision of the European Community (EC) members to complete their “internal market” by the end of 1992, as embodied in the 1987 Single European Act (SEA), may represent the most ambitious instance of multilateral cooperation since the construction of the post-World War II international order. The economic objective of internal market completion is the removal of a wide array of nontariff barriers to trade that elsewhere have proved politically intractable, including border controls, national standards, preferential procurement policies, and industrial subsidies. The institutional structure

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Nachum, L. "The Choice of Variables for Segmentation of the International Market." International Marketing Review 11, no. 3 (1994): 54–67. http://dx.doi.org/10.1108/02651339410067058.

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14

McFadden, Daniel. "The Choice Theory Approach to Market Research." Marketing Science 5, no. 4 (1986): 275–97. http://dx.doi.org/10.1287/mksc.5.4.275.

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15

Dunning, J. H., and G. Norman. "The Location Choice of Offices of International Companies." Environment and Planning A: Economy and Space 19, no. 5 (1987): 613–31. http://dx.doi.org/10.1068/a190613.

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There has been a structural shift of employment in developed countries towards the tertiary sector, and an increase in the proportion of economic activity being conducted by international firms. This paper is an examination of the factors that influence location choice of international offices, by means of survey data that facilitate a sectoral analysis of location choice. Analysis of the motives that lead to direct foreign operations is based on the ownership–location–internalisation paradigm, which suggests that international firms tend to be most active in those sectors in which their owner

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Loehde, Ann Sophie K., Andrea Calabrò, Mariateresa Torchia, and Sascha Kraus. "Joint (Ad)ventures—Family firms' international entry mode choices for emerging markets." International Journal of Entrepreneurial Behavior & Research 26, no. 6 (2020): 1235–58. http://dx.doi.org/10.1108/ijebr-10-2019-0573.

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PurposeThe aim of this study is to advance knowledge on family firms' entry mode choices by examining the linkage between target market context, especially in the emerging economies of China and India, and the dominant family firm logic of keeping ownership and control in the family.Design/methodology/approachWe use an exploratory multiple case study analysis approach based on nine German family firms' internationalization endeavors. We use both primary and secondary data.FindingsTraditionally, extant research concludes that family principals prefer foreign direct investments (FDIs) in order t

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Diallo, Mbaye Fall, Steve Burt, and Leigh Sparks. "The influence of image and consumer factors on store brand choice in the Brazilian market." European Business Review 27, no. 5 (2015): 495–512. http://dx.doi.org/10.1108/ebr-03-2013-0048.

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Purpose – The purpose of this paper is to investigate the role of image and consumer factors in influencing store brand (SB) choice between two retail chains (Carrefour and Extra) in a Latin American market, Brazil. SBs are increasingly offered by retailers in emerging markets. What is less clear, however, is how emerging market consumers make their choices between the SBs on offer from different retail chains. Design/methodology/approach – A mall-intercept survey conducted by a Brazilian market research company generated 600 usable questionnaires collected in two retail chains. Structural equ

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Uzoma, Ifediora Chuka, Ugwoke Pius, and Ifediora Raluchukwu Ifeoma. "Determinants of Choice of Joint Venture Arrangements for International Marketers." International Journal of Small and Medium Enterprises 2, no. 1 (2019): 56–62. http://dx.doi.org/10.46281/ijsmes.v2i1.336.

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This study investigated the determinants of the choice of joint venture arrangements for international marketers in Nigeria. The study aims at identifying the most significant influences on the choice of joint venture arrangements. The survey research design was used for the study. The study was carried out in South-east, Nigeria. A sample of 50 experienced international marketers was selected for the study using a snowball sampling technique. Data was gathered through the use of a structured questionnaire.. The analysis was done using Principal Component Analysis. Findings reveal that brand n

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Boubaker, Sabri, Walid Saffar, and Syrine Sassi. "Product market competition and debt choice." Journal of Corporate Finance 49 (April 2018): 204–24. http://dx.doi.org/10.1016/j.jcorpfin.2018.01.007.

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Grover, Rajiv, and V. Srinivasan. "A Simultaneous Approach to Market Segmentation and Market Structuring." Journal of Marketing Research 24, no. 2 (1987): 139–53. http://dx.doi.org/10.1177/002224378702400201.

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The authors define a market segment to be a group of consumers homogeneous in terms of the probabilities of choosing the different brands in a product class. Because the vector of choice probabilities is homogeneous within segments and heterogeneous across segments, each segment is characterized by its corresponding group of brands with “large” choice probabilities. The competitive market structure is determined as the possibly overlapping groups of brands corresponding to the different segments. The use of brand choice probabilities as the basis for segmentation leads to market structuring an

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Benito, Gabriel R. G., and Lawrence S. Welch. "Foreign Market Servicing: Beyond Choice of Entry Mode." Journal of International Marketing 2, no. 2 (1994): 7–27. http://dx.doi.org/10.1177/1069031x9400200202.

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This article focuses on the operation method (or entry mode) that a company utilizes in developing its involvement in a foreign market. An overview and critique of ‘economics’ and ‘process’ approaches to this issue is undertaken. It is argued that both approaches use relatively constrained frameworks of influences on mode choice, and have yet to come to terms with the frequent reality of operation modes in combination. Methodological and conceptual issues arising out of the analysis are considered as a basis for moving forward the research in this area.

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Puthusserry, Pushyarag N., Zaheer Khan, and Peter Rodgers. "International new ventures market expansion through collaborative entry modes." International Marketing Review 35, no. 6 (2018): 890–913. http://dx.doi.org/10.1108/imr-01-2017-0001.

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PurposeThe purpose of this paper is to examine the role that different collaborative entry modes play in how international new ventures (INVs) expand into international markets.Design/methodology/approachThe paper’s arguments are based on the INVs and social network literatures. In order to investigate the entry modes adopted by British and Indian small and medium information and communication technology (ICT) firms into each other’s markets, the paper outlines the results of qualitative semi-structured interviews with the key decision makers of ten British and ten Indian ICT firms.FindingsThe

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Desarbo, Wayne S., Venkatram Ramaswamy, and Steven H. Cohen. "Market segmentation with choice-based conjoint analysis." Marketing Letters 6, no. 2 (1995): 137–47. http://dx.doi.org/10.1007/bf00994929.

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Kirkpatrick, Jennet. "Introduction: Selling Out? Solidarity and Choice in the American Feminist Movement." Perspectives on Politics 8, no. 1 (2010): 241–45. http://dx.doi.org/10.1017/s1537592709992829.

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This symposium examines an emergent orientation within the American feminist movement called “choice feminism.” Choice feminists are primarily concerned with increasing the number of choices open to women and with decreasing judgments about the choices that individual women make. Choice feminists are best known for their argument that a woman who leaves the remunerated labor market to care for her children is a feminist in good standing; she makes a feminist decision. While media coverage of choice feminism has been extensive, political scientists have been comparatively quiet. In this symposi

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Laufs, Katharina, Michael Bembom, and Christian Schwens. "CEO characteristics and SME foreign market entry mode choice." International Marketing Review 33, no. 2 (2016): 246–75. http://dx.doi.org/10.1108/imr-08-2014-0288.

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Purpose – Using arguments from the upper echelons perspective this paper aims to examine the impact of CEO characteristics on small and medium-sized enterprises’ (SMEs’) equity foreign market entry mode choice and how these associations are jointly moderated by geographic experience of the firm and host-country political risk. Design/methodology/approach – The empirical analysis draws on data gathered from German SMEs testing triple-interaction effects between CEO’s age, firm tenure and international experience, geographic experience of the firm (organizational level), and host-country politic

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Leary, R. Bret, and Garret Ridinger. "Denial Without Determination: The Impact of Systemic Market Access Denial on Consumer Power and Market Engagement." Journal of Public Policy & Marketing 39, no. 2 (2019): 99–118. http://dx.doi.org/10.1177/0743915619885393.

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Despite growing evidence showing that people are denied access to market resources for reasons other than individual or market constraints, little research has explored the effect of such denial on the individual consumer. Building from learned helplessness, attribution theory of motivation, and consumer power theory, the current research addresses this issue by showing the impact of repeated access denial on perceptions of power and market engagement. Across five repeated-choice experiments utilizing a financial loan context, the authors show that market access and consumer power exist in a f

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Pawar, Sanjay Krishnapratap, Swati Vispute, Tajamul Islam, and Ruby Chanda. "International students’ motivations for studying in Indian universities: Implications for value proposition and positioning strategies." Research in Comparative and International Education 15, no. 2 (2020): 158–70. http://dx.doi.org/10.1177/1745499920910579.

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Universities today devote serious effort to attract international students. The purpose of this research is to understand the motivation factors that impact international student choices in selecting Indian higher education as a study-abroad destination. This quantitative study examines the choice criteria of 249 full-time international students from the countries of Asia and Africa. A number of choice factors were identified. Results indicate that international students at Indian universities consider ‘university characteristics’ and ‘influence of social networks’ as the most important motiva

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Blomstermo, Anders, D. Deo Sharma, and James Sallis. "Choice of foreign market entry mode in service firms." International Marketing Review 23, no. 2 (2006): 211–29. http://dx.doi.org/10.1108/02651330610660092.

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Robles, Fernando, and Kety Lourdes Jauregui. "International markets entry strategy determinants: an exploratory study in Peru." Cuadernos de Administración 33, no. 59 (2017): 2–19. http://dx.doi.org/10.25100/cdea.v33i59.4485.

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Nowadays a progressively more dynamic and global economic environment causes a higher number of enterprises to pick an entry strategy to become international. The choice of a strategy of entry into foreign markets constitutes one of the most relevant decisions for a company, for it impacts on its performance and means it being ready to cooperate, to a greater or lesser extent, with global supply chains. The present article identifies the determining factors of the strategies of entry into international markets as implemented by Peruvian businessmen, which impact on the integration level into a

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Claver, Enrique, Laura Rienda, and Diego Quer. "The Internationalisation Process in Family Firms: Choice of Market Entry Strategies." Journal of General Management 33, no. 1 (2007): 1–14. http://dx.doi.org/10.1177/030630700703300101.

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One of the most important issues in the study of the internationalisation process is the choice of market entry strategy, which can be linked to the degree of international commitment. We have chosen to address this aspect in this paper by undertaking case studies of family firms, located in the province of Alicante (Spain), that belong to the most internationalised sectors in the region. The results obtained show that this group of firms follow the propositions laid down by the Uppsala model and that the age, size and generation of the family firm significantly influence the establishment of

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Childs, Michelle L., and Byoungho Jin. "Firm factors that influence internationalisation and subsequent financial performance of fashion retailers." Journal of Service Theory and Practice 25, no. 1 (2015): 95–114. http://dx.doi.org/10.1108/jstp-09-2013-0204.

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Purpose – Grounded in the Uppsala model, the purpose of this paper is to investigate specific firm factors of fashion service retailers, which include: product category offering, firm experience (limited vs extensive) and firm size (small vs large) and examines how variations in these firm characteristics produce significant differences on three aspects of internationalisation activities; scale and scope of internationalisation, market choice (geographic and cultural distance), and financial performance (international sales and profit), and whether market choice produces differences on financi

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Jin, Byoungho, Jae-Eun Chung, Heesoon Yang, and So Won Jeong. "Entry market choices and post-entry growth patterns among born globals in consumer goods sectors." International Marketing Review 35, no. 6 (2018): 958–80. http://dx.doi.org/10.1108/imr-11-2015-0243.

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Purpose Contrary to the mainstream born global (BG) perspective, some previous studies report the incremental expansion of BGs. In addition, the reasons behind BGs initiating specific steps, if any, and BGs’ entry market choices are still unknown or rather contrasting. This study views that such contrasting findings may be attributed to the contexts in which BGs operate. Within the context of consumer goods BGs, the purpose of this paper is to examine the entry market choices and post-entry growth patterns, and investigate the underlying reasons. Design/methodology/approach This study adopted

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Sell, Joachim, Thomas Koellner, Olaf Weber, Wendy Proctor, Lucio Pedroni, and Roland W. Scholz. "Ecosystem services from tropical forestry projects – The choice of international market actors." Forest Policy and Economics 9, no. 5 (2007): 496–515. http://dx.doi.org/10.1016/j.forpol.2006.02.001.

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K. Govender, Krishna. "Consumer Choice Behavior during a Social Disruption." Problems and Perspectives in Management 15, no. 3 (2017): 411–24. http://dx.doi.org/10.21511/ppm.15(3-2).2017.09.

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This paper explores the relationship between an external socio-disruptive factor and consumer product and brand decision-making behavior. The social disruption was physical relocation, which resulted in a radical change in the toilet system, which had implications for toilet cleaning product and brands used. By using a sample calculator, a probability sample of 384 households from Cosmo City, South Africa were surveyed using a structured questionnaire. The data from 332 respondents (86% response rate) were analyzed using various inferential statistical analysis techniques to test three hypothe

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Petty, Ross D. "Limiting Product Choice: Innovation, Market Evolution, and Antitrust." Journal of Public Policy & Marketing 21, no. 2 (2002): 269–74. http://dx.doi.org/10.1509/jppm.21.2.269.17583.

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Allenby, Greg, Geraldine Fennell, Joel Huber, et al. "Adjusting Choice Models to Better Predict Market Behavior." Marketing Letters 16, no. 3-4 (2005): 197–208. http://dx.doi.org/10.1007/s11002-005-5885-1.

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Khan, Huda, Larry Lockshin, Richard Lee, and Armando Corsi. "When is it necessary to localise product packaging?" Journal of Consumer Marketing 34, no. 5 (2017): 373–83. http://dx.doi.org/10.1108/jcm-06-2016-1846.

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Purpose The common market practice by global consumer brands to create localised packaging for foreign markets conflicts with findings that cast doubt on this strategy. By examining the differential influence of standard (Western) and local (Chinese) packaging on Chinese consumers’ perceptions and choice behaviour, this study aims to examine whether this strategy is effective or even necessary. Design/methodology/approach A pre-test first identified suitable products and brands. Using a multiple methods approach, online participants in China first rated the brands and packaging of hedonic and

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Chernukha, T. S., and T. S. Bunchykova. "The Strategies and Forms of Entrance to the International Market for a Consulting Company." Business Inform 5, no. 520 (2021): 48–56. http://dx.doi.org/10.32983/2222-4459-2021-5-48-56.

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The article necessitates studying the theoretical and practical aspects pertaining to the formation and choice of a strategy for the entrance of economic entities in the consulting sphere to the international market along with adaptation of certain regularities to the modification of market conditions. The article researches trends, characteristic features and tendencies of the international consulting market in the field of technical design and engineering; outlines key concepts of the industry; presents proportions of this type of business; identifies the dynamics of the market of consulting

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De Chiara, Alessandra. "Sustainable Business Model Innovation vs. “Made in” for International Performance of Italian Food Companies." Agriculture 11, no. 1 (2020): 17. http://dx.doi.org/10.3390/agriculture11010017.

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The quality of Italian food products, linked to Made in, has always been a competitive driver within foreign markets. However, today, getting quality choices also means engaging in responsible behavior. The paper investigates the relation between the choice of environmental and social standards and the international performance of a set of agri-food firms in Italy, examined through the multiple case study method and the tools of qualitative methodology. What role do standards play in attributing an added value to the quality of agroindustry products and differentiating sustainable products in

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Goodman, Steve, Larry Lockshin, and Eli Cohen. "Examining market segments and influencers of choice for wine using the Best-Worst choice method." Market Management 8, no. 1 (2008): 94. http://dx.doi.org/10.3917/mama.051.0094.

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Fuertes, Alberto, and Jose María Serena. "How firms borrow in international bond markets." Journal of Financial Regulation and Compliance 26, no. 1 (2018): 135–69. http://dx.doi.org/10.1108/jfrc-11-2016-0100.

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Purpose This paper aims to investigate how firms from emerging economies choose among different international bond markets: global, US144A and Eurobond markets. The authors explore if the ranking in regulatory stringency –global bonds have the most stringent regulations and Eurobonds have the most lenient regulations – leads to a segmentation of borrowers. Design/methodology/approach The authors use a novel data set from emerging economy firms, treating them as consolidated entities. The authors also obtain descriptive evidence and perform univariate non-parametric analyses, conditional and mu

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Anderson, Erin, and Anne T. Coughlan. "International Market Entry and Expansion via Independent or Integrated Channels of Distribution." Journal of Marketing 51, no. 1 (1987): 71–82. http://dx.doi.org/10.1177/002224298705100106.

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Manufacturers introducing an industrial product to a foreign market face a difficult decision. Should the product be marketed primarily by captive agents (company salesforce and company distribution division) or by independent intermediaries (outside sales agents and distributors)? This is an issue of downstream vertical integration. The authors explore the issue through an empirical investigation of distribution channel choice in foreign markets by U.S. semiconductor companies. Using original interview data, they develop scales to measure key variables. With these measures they build a logist

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Wong, Ho Yin, and Bill Merrilees. "Foreign market entry mode choice of Australian firms." International Journal of Trade and Global Markets 2, no. 3/4 (2009): 250. http://dx.doi.org/10.1504/ijtgm.2009.028992.

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Kuznichenko, Yana, Serhiy Frolov, Fedir Zhuravka, Mykola Yefimov, and Volodymyr Fedchenko. "Regulatory assessment of the bank market risk: international approaches and Ukrainian practice." Banks and Bank Systems 13, no. 4 (2018): 73–84. http://dx.doi.org/10.21511/bbs.13(4).2018.07.

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The implementation of international standards for the bank risk assessment and market risk, in particular, in Ukrainian banking practice is aimed at achieving common standards for regulating banking activities in different countries. This should help to increase the banking sector stability in Ukraine and, accordingly, increase the interest of foreign investors.The article deals with the methodological approaches to assessing the bank market risk (in particular, SA, IMA and R-SbM approaches) recommended by the Basel Committee on Banking Supervision in terms of standardization and unification o

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Allegret, Jean-Pierre, Mohamed Ayadi, and Leila Haouaoui. "Volatilité des chocs et degré de flexibilité du taux de change." Panoeconomicus 54, no. 3 (2007): 271–301. http://dx.doi.org/10.2298/pan0703271a.

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During the 90s emerging markets have been hit by recurrent exchange rate crises. Almost all these countries shared a common characteristic: they adopted in previous years soft pegs, the so-called intermediate exchange rate regimes. International institutions and academic economists interpreted this intrinsic fragility of soft pegs as a consequence of the increasing international capital mobility. From this perspective, the exchange-rate regime is seen as constrained by the monetary policy trilemma, which imposes a stark trade-off among exchange stability, monetary independence, and capital mar

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Rienda, Laura, Enrique Claver, and Diego Quer. "Institutional distance, establishment mode choice and international experience: the case of Indian MNCs." Journal of Asia Business Studies 12, no. 1 (2018): 60–80. http://dx.doi.org/10.1108/jabs-01-2016-0015.

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Purpose Focusing on the growing importance of Indian multinational corporations in the past decades, this paper aims to understand how establishment mode decisions in a foreign market can differ depending on a series of factors. Specifically, the authors examine how institutional distance, including cultural distance and political risk, could affect these decisions, and how international acquisition experience could moderate this relationship. Design/methodology/approach The authors test their hypotheses using data from 114 outward foreign direct investments between 2000 and 2010. Findings The

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Harati, Rawaa. "Heterogeneity in the Egyptian informal labour market: choice or obligation?" Revue d'économie politique 123, no. 4 (2013): 623. http://dx.doi.org/10.3917/redp.234.0623.

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Yoo, Onesun Steve, and Rakesh Sarin. "Consumer Choice and Market Outcomes Under Ambiguity in Product Quality." Marketing Science 37, no. 3 (2018): 445–68. http://dx.doi.org/10.1287/mksc.2017.1069.

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Elrod, Terry. "Choice Map: Inferring a Product-Market Map from Panel Data." Marketing Science 7, no. 1 (1988): 21–40. http://dx.doi.org/10.1287/mksc.7.1.21.

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Xie, Yu, Yi-Fei Du, Francis Boadu, and Xuan-Ya Shi. "Executives’ Assessments of Evolutionary and Leapfrog Modes: An Ambidexterity Explanation Logic." Sustainability 10, no. 8 (2018): 2893. http://dx.doi.org/10.3390/su10082893.

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Abstract:

Under the background of resource dependence, it is of great significance to study the emerging market multinationals’ (EMNEs) entry mode into international market. How do complementary assets and expansion opportunities in a host country market influence the EMNEs executive’s entry mode choice? We adopt policy capture method to designed questionnaire and administered to high-level EMNEs executives in China. The results show that the availability of complementary assets in the host country market have a positive influence on EMNEs executives’ evolutionary and leapfrog entry modes choice, and EM

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