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Journal articles on the topic 'International marketing activities'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Tolpezhnikov, R., and T. Tolpezhnikova. "STRATEGIC MANAGEMENT OF INTERNATIONAL ACTIVITIES OF LOGISTICS ENTERPRISES." Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu Serìâ Ekonomìka 12, no. 24 (2022): 43–49. http://dx.doi.org/10.34079/2226-2822-2022-12-24-43-49.

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The article is devoted to the research of the international logistics activity of enterprises, in particular transport, operating in modern conditions of management. The correlation between marketing and logistics were analyzed. The algorithm of formation of the marketing policy of the enterprise with the purpose of revealing the efficiency of sales is considered, which allows to take into account all stages from the main managerial processes connected with the sale of finished products at the enterprise, starting with the carrying out of situational analysis, and ending with control measures.

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2

Shohista, Turdiyeva. "Ways to improve the marketing activities of e-commerce platforms." Journal of Management and Economics 5, no. 1 (2025): 32–34. https://doi.org/10.55640/jme-05-01-04.

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International e-commerce marketing strategies are the process of using digital platforms to promote products and services beyond national borders. Marketing strategies in the e-commerce market help attract new customers from different countries and cultures, increase turnover and strengthen positions in the international market. In the context of the modern development of e-commerce in the international market, the study of marketing strategies is especially relevant.

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Gorb, K. "Tourist destinations in the international marketing activities system." Visnyk of the Lviv University. Series Geography 2, no. 43 (2013): 26–33. http://dx.doi.org/10.30970/vgg.2013.43.1662.

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The article deals with the formulation of the general provisions of international marketing tourist Destinations, presenting it in an international marketing activities on the basis of theoretical provisions of marketing areas from the standpoint of subject-object approach, including consideration of Destinations as subject, object and product of such activities and perfecting the concept Destinations, allocation of different taxonomic levels tourist Destinations from the point of view of institutional support of international marketing for them, and as directed “from Destinations” and “on Des

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4

Crick, Dave, Marian Jones, and Susan Hart. "International Marketing Research Activities of UK Exporters." Journal of Euromarketing 3, no. 2 (1994): 7–26. http://dx.doi.org/10.1300/j037v03n02_02.

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Schmid, Stefan, Philipp Grosche, and Ulrike Mayrhofer. "Configuration and coordination of international marketing activities." International Business Review 25, no. 2 (2016): 535–47. http://dx.doi.org/10.1016/j.ibusrev.2015.09.005.

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Lazer, William. "Executive Insights: Changing Dimensions of International Marketing Management—The New Realities." Journal of International Marketing 1, no. 3 (1993): 93–103. http://dx.doi.org/10.1177/1069031x9300100306.

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International marketing is now in the midst of a major transformation that, in the next 15 to 20 years, will reshape and restructure concepts, approaches, and operations. International marketing management thinking may well be turned upside down, as fundamental precepts are challenged, a new mindset evolves, and marketing's international thrust comes of age. International concerns will move to the forefront of business, with government and societal issues transforming the management of marketing activities. The author offers some perspectives on the future of international marketing practices

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PUZYROVA, P.V., N.O. KHMELEVSKIY, and S. MAMMADOVA. "Main aspects of international marketing activities of export companies." Market Relations Development in Ukraine №7-8(254-255)2022 152 (November 15, 2022): 124–31. https://doi.org/10.5281/zenodo.7323421.

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The subject of the research is the theoretical and practical aspects of determining the international marketing activities of export enterprises. The aim of the research is to determine the essence of the organization of marketing activities of exporting enterprises and find effective ways to overcome the problems of marketing support for export enterprises in Ukraine. Research methods. When writing the article, a system of scientific research methods was used, namely: analysis and synthesis; complex analysis; comparative and economic analysis. Results of the investigation. As a result of writ

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Yarmonenko, Veronika, and Olena Bielova. "STRATEGIC AND MARKETING ASPECTS OF MULTINATIONAL COMPANIES’ ACTIVITIES IN INTERNATIONAL BUSINESS." Business, Economics, Sustainability, Leadership and Innovation, no. 6-7 (December 30, 2021): 64–68. http://dx.doi.org/10.37659/2663-5070-2021-6-7-64-68.

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The paper provides a review of theoretical aspects of strategic and marketing aspects of multinational companies’ activities in international business. For this purpose, essence and characteristics of main aspects of multinational companies’ activities in international business were analyzed. Features and peculiarities of Globalization and internationalization for multinational companies’ activities in international business including strategic and marketing aspects were suggested. Analysis of strategic and marketing aspects of multinational companies’ activities in international business was

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Kania, Dafina, Santoso Hudi, Febri Astuti Vivien, Rizar Nugroho David, Ghozali Moenawar M., and Kuswanti Ana. "INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS." INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 07, no. 03 (2024): 866–70. https://doi.org/10.5281/zenodo.10777323.

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Digital advertising activities include various strategies and tactics carried out online to promote products, services, orbrands, such as creating weekly promotional advertisements, influencer marketing, website marketing, interactive contentcreation, weekly content creation, and e-commerce. The digital advertising activity process implemented by the marketingcommunications sub-division has different paths. Marketing communications in marketing Bulog products plays an important rolefrom the beginning of the pre-production process to post-production in digital marketing activities. Technical ba

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Bielikova, Nadiia V., and Oleksiy K. Yurchenko. "Specifics of Marketing Activities for the Development of a Startup." Business Inform 9, no. 548 (2023): 319–24. http://dx.doi.org/10.32983/2222-4459-2023-9-319-324.

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The problems of promotion in international sales markets are especially acute for companies in high-tech industries, in particular for high-tech startups. The need for reasonable development and use of international marketing strategies by high-tech startups at the stage of growth and scaling of their activities is grounded upon: the difficulty of conveying the value of the offer to the end consumer; accelerated development of scientific and scientific-technological progress, which leads to the emergence of new technologies and innovative products; constant intensification of competition in wo

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11

Tanasiichuk, Alona, Olha Hromova, Svetlana Kovalchuk, Iryna Perevozova, and Oleg Khmelevskyi. "Scientific and Methodological Approaches to the Evaluation of Marketing Management of Enterprises in the Context of International Diversification." European Journal of Sustainable Development 9, no. 3 (2020): 349. http://dx.doi.org/10.14207/ejsd.2020.v9n3p349.

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Marketing management of business activities in the context of international diversification involves the construction of an appropriate system of information gathering, study of foreign markets, planning, implementation and control of the marketing program, risk and profit assessment, effectiveness of marketing decisions, development of marketing strategy of the enterprise, which allows obtaining the maximum positive result with minimal marketing costs. In this study, further development of scientific and methodological approaches to determining the state of marketing management of the activit

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Mirković, Milena, and Dejana Kulina. "Marketing Communications as Important Segment of the Marketing Concept." ECONOMICS 4, no. 1 (2016): 165–80. http://dx.doi.org/10.1515/eoik-2015-0031.

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Summary New frameworks operating at the international level have led to the need for a broader and more complex involvement of companies in international economic flows. In such circumstances, focus on the international and global markets becomes inevitable. Each segment companies must adapt and evolve in accordance with such conditions. Marketing as an important activity of the company in selling products or services is also changing and expanding its activities in line with international market. This leads to the creation of an international marketing concept and system as a specific approac

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Rozhko, Viktor, and Elvin Haraiev. "PROMOTION OF PRODUCTS IN THE COURSE OF FOREIGN ECONOMIC ACTIVITY OF THE ENTERPRISE." Social Economics, no. 67 (June 30, 2024): 156–65. https://doi.org/10.26565/2524-2547-2024-67-15.

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The purpose of this article is to study and reveal the essence of the methods of effective internationalization of products; to study the key nuances of international marketing; to consider modern distribution channels and ways of using digital technologies to promote products internationally. The article examines the role of marketing in the context of modern progressive development of economic conditions, and also studies scientific and Internet sources on the basis of which the author researched the history of the concepts of marketing and marketing mix, and the importance of constant corre

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Nanik Hariyana and Hendra Syahputra. "Marketing Mix Standardization and Adaptation Activity: Case Study." Proceedings of International Conference on Economics Business and Government Challenges 1, no. 1 (2022): 337–42. http://dx.doi.org/10.33005/ic-ebgc.v1i1.46.

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Abstract. Despite the growing importance of international marketing for companies to survive and continue to grow and increase profitability in a rapidly changing environment, researchers are more concerned with issues of domestic knowledge than international marketing. However; several factors (ie economies of scale, competitive strikes, government incentives etc...) lead companies to international markets. In this context, all marketing activities at the domestic level are transformed into international ones. Thus, the concept of the marketing mix has become one of the main focus areas in in

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15

Carpano, Claudio, and James J. Chrisman. "Performance Implications of International Product Strategies and the Integration of Marketing Activities." Journal of International Marketing 3, no. 1 (1995): 9–27. http://dx.doi.org/10.1177/1069031x9500300102.

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This study investigated the relationships among firm performance, international markets, international product strategy, and the international integration of marketing activities. Performance was operationalized using sales growth and return on investment. Hypotheses were tested on the relationship between a firm's performance and (1) the match between its international product strategy and the international market served, and (2) the match between its international product strategy and the international integration of its marketing activities. These hypotheses were supported when sales growth

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16

Ginevičius, Romualdas, Valentinas Podvezko, and Adomas Ginevičius. "QUANTITATIVE EVALUATION OF ENTERPRISE MARKETING ACTIVITIES." Journal of Business Economics and Management 14, no. 1 (2013): 200–212. http://dx.doi.org/10.3846/16111699.2012.731143.

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The growing competition on the international markets means that the importance of enterprise marketing activities is increasing. However, the attention paid to theoretical and practical marketing problems by enterprises is insufficient. This particularly refers to the analysis of marketing strategy effectiveness. It is not clear how marketing affects enterprise performance. To perform this analysis, the quantitative evaluation of enterprise marketing activities is required. Enterprise marketing is a complex multi-faceted phenomenon. Its various aspects are described by multidimensional and oft

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17

Gencturk, Esra, Terry L. Childers, and Robert W. Ruekert. "International Marketing Involvement: The Construct, Dimensionality, and Measurement." Journal of International Marketing 3, no. 4 (1995): 11–37. http://dx.doi.org/10.1177/1069031x9500300407.

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The growing importance of international marketing operations for the survival and success of an increasing number of businesses underscores the need to understand their involvement in these activities. To this end, this article proposes an eclectic and multidimensional definition as well as a new measure of international marketing involvement where equity, administrative, and operational components represent the three distinct behavioral means that can be utilized by a business to perform foreign marketing activities. Based upon a field study conducted in the United States of 45 firms and 78 p

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18

Птащенко, О. В., and В. А. Вовк. "Tourist enterprise marketing complex: international and national aspect." ВІСНИК СХІДНОУКРАЇНСЬКОГО НАЦІОНАЛЬНОГО УНІВЕРСИТЕТУ імені Володимира Даля, no. 3 (267) (April 10, 2021): 124–27. http://dx.doi.org/10.33216/1998-7927-2021-267-3-124-127.

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The main features of the marketing complex for the enterprises of the tourist branch are considered in the article. In a market economy, the concept of marketing, as part of improving enterprise management, becomes an integral part of its activities. With the help of a number of controlled marketing variables, business entities can influence customers, stimulate them, encouraging them to certain, desirable for the company actions in the market until the purchase. One of the elements of the marketing complex is the brand. Increasingly, it is important to use it as one of the most im

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19

Akhmedov, Ikrоm. "THE SIGNIFICANCE OF INTERNATIONAL MARKETING IN THE DEVELOPMENT OF FOREIGN ECONOMIC ACTIVITIES." International Journal of Economics and Innovative Technologies 11, no. 4 (2023): 434–48. http://dx.doi.org/10.55439/eit/vol11_iss4/a45.

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This article explores the importance of foreign economic activity in the country's economy. It is substantiated that strong competition in international trade requires companies to make decisions based on international marketing and form a modern management system that ensures high financial results. Proposals have been developed that the principles and studies of international marketing are based on methods that require serious knowledge and skills.

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20

Kang, Zh, and V. Golik. "Strategies for promoting Chinese cars in the international market." Science and Innovations, no. 6 (July 7, 2022): 53–57. http://dx.doi.org/10.29235/1818-9857-2022-6-53-57.

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This article discusses the strategies for promoting Chinese cars (adaptation, positioning, pricing policy, brand promotion, sales strategy). Important attention is paid to modern approaches in the marketing activities of automotive companies, internet marketing tools, emphasizes the need to use content marketing and marketing analytics

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21

Ekman, Peter, Cecilia Erixon, and Peter Thilenius. "Information technology utilization for industrial marketing activities: the IT–marketing gap." Journal of Business & Industrial Marketing 30, no. 8 (2015): 926–38. http://dx.doi.org/10.1108/jbim-01-2014-0014.

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Purpose – This study aims to investigates the possible gap between the logic of these information technology (IT) systems and industrial firms’ marketing practices. Industrial firms rely extensively on IT systems for their business. Design/methodology/approach – Based on the contemporary marketing practice (CMP) model, which depicts firms’ marketing practice as ranging from transactional to more relational and networked-based, the logic of IT systems and how users in industrial firms adopt them are amended to create an extended model. The extended model is used to analyze an in-depth case base

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22

Kovbas, Ihor, and Halyna Kovbas. "Legal regulation of marketing in Ukraine: international standards." Scientific and informational bulletin of Ivano-Frankivsk University of Law named after King Danylo Halytskyi, no. 14(26) (December 12, 2022): 186–95. http://dx.doi.org/10.33098/2078-6670.2022.14.26.186-195.

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Formulation of the problem. The lack of a clearly developed concept of regulatory support for marketing activities leads to an inferior use of the ability to skillfully apply modern tools of action in the situation that develops on the market. The purpose of the study. There is a theoretical knowledge of the essence of marketing and marketing activities, their legal nature and the state of its regulatory and legal regulation. Solved tasks in accordance with the set goal. Tнe article contains a fundamental analysis of scientific research and legal practice in tнe field of regulation of marketin

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23

Lyasnikov, N. V., and Yu V. Lyasnikova. "INTERNATIONAL MARKETING ACTIVITIES OF MULTINATIONAL COMPANIES IN CONDITIONS OF INSTABILITY." MIR [World] (Modernization Innovation Research) 7, no. 4(28) (2016): 161–66. http://dx.doi.org/10.18184/2079-4665.2016.7.4.161.166.

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24

Do, hoai Linh, Phong Chau Le, The Anh Khuc, and Thi Thu Thuy Do. "Digital Marketing in Banking Activities – Suggestions for Vietnam Banks from International Experiences." Journal of Economics and Business 2, no. 1 (2019): 55–60. https://doi.org/10.31014/aior.1992.02.01.66.

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Based on the innovation of science and technology in a fierce competitive environment, digital marketing has emerged as an inevitable trend for businesses with no exception from banking areas. With the target of reaching out and providing services to progressively demanding customers, current marketing tools need to be further improved to create the best interaction. Hence, the authors aim at clarifying the concept of digital marketing, which is a new trend in banking development globally, followed by experiences as well as proposing suggestions for banks in transitional countries such as Viet

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Kolisnyk, Vladyslav, and L. Zharova. "SYSTEM CHARACTERISTICS OF MARKETING AND ITS IMPACT ON THE ACTIVITIES OF INTERNATIONAL COMPANIES." Business, Economics, Sustainability, Leadership and Innovation, no. 6-7 (December 30, 2021): 16–26. http://dx.doi.org/10.37659/2663-5070-2021-6-7-16-26.

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The paper focused on marketing influence of international economic relations. Te based on the assumption that in the context of the modern development of a market economy and entrepreneurship, the issue of studying marketing activities at an enterprise is becoming increasingly relevant. This is primarily due to the high growth rates of entrepreneurship in the country's economy. Most are small enterprises or the sphere of small business as it is also called. The simplicity explains this in organizing their small business, and their greater adaptability to the changing market conditions. They re

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Svitlana, Klepikova, and Sharova Anastasia. "FORMATION OF INTERNATIONAL MARKETING STRATEGY." Energy saving. Power engineering. Energy audit., no. 9-10(175-176) (March 15, 2023): 53–67. http://dx.doi.org/10.20998/2313-8890.2022.09.05.

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The article examines the process of forming an international marketing strategy and its determinants, describes the relationship between the phases of international marketing development and the level of application of an international marketing strategy. Based on this analysis, a set of elements of the company's international marketing strategy was developed, the application of which should contribute to ensuring a systematic approach to its planning, implementation and control. A structural and logical scheme of strategic decision-making regarding the selection of foreign markets and segment

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Song-Turner, Helen, and Michael Polonsky. "Enviropreneurial marketing in greening corporate activities." European Business Review 28, no. 5 (2016): 506–31. http://dx.doi.org/10.1108/ebr-12-2014-0087.

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Purpose The purpose of this study is to explore the enviropreneurial marketing approach used by firms in China and its impact on the success of green marketing actions, with the aim of drawing useful lessons from the literature and successful green firms. Design/methodology/approach This study follows the inductive case study approach, and the qualitative data come from a study of four firms engaging in enviropreneurial marketing activities. Interview data were triangulated with qualitative data from other sources. Findings The evidence from this study indicates that enviropreneurial marketing

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Song, X. Michael, Mitzi M. Montoya-Weiss, and Jeffrey B. Schmidt. "The Role of Marketing in Developing Successful New Products in South Korea and Taiwan." Journal of International Marketing 5, no. 3 (1997): 47–69. http://dx.doi.org/10.1177/1069031x9700500305.

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Developing new products is an important activity for firms in the global, competitive marketplace. While marketing plays an important role in the process of developing new products, few studies have examined marketing's role in developing new products in East Asia. This research focuses on comparing marketing's contribution to the new product development process in South Korean and Taiwanese firms. South Korea and Taiwan have rapidly expanding economies that depend heavily on foreign exchange. In addition, these two countries have successfully transformed themselves from producing mainly low-v

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McGrath, Mary Ann, and Robert C. Prus. "Pursuing Customers: An Ethnography of Marketing Activities." Journal of Marketing 54, no. 4 (1990): 125. http://dx.doi.org/10.2307/1251766.

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Kovin’ko, Olena Mykolaivna. "AS PREREQUISITE PROGRAM MARKETING INTERNATIONAL BUSINESS DIVERSIFICATION OF AGRICULTURAL ENTERPRISES OF UKRAINE." SCIENTIFIC BULLETIN OF POLISSIA 1, no. 2(10) (2017): 185–94. http://dx.doi.org/10.25140/2410-9576-2017-1-2(10)185-194.

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Urgency of the research. At the current stage of the agricultural enterprises business activities in Ukraine are pressing questions about their international activities. The marketing program increases the efficiency of these enterprises in overseas markets. Target setting. Develop a marketing program is phased process research and analysis of the specific market situation. It is important for development purposes and marketing strategies. They can become a way for achieving the objectives of enterprises in the international diversification of business activities or potential threats, able to

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Prima, Anton, and Olena Bielova. "XBOX: THE ULTIMATE STRATEGIC MANAGEMENT AND MARKETING SURVIVAL TOOLS." Business, Economics, Sustainability, Leadership and Innovation, no. 6-7 (December 30, 2021): 126–32. http://dx.doi.org/10.37659/2663-5070-2021-6-7-126-132.

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The paper provides a review of theoretical and practical elements of strategic and marketing aspects for international companies in business. For this purpose, essence and characteristics of main ultimate strategic management and marketing survival tools in international business were analyzed. Features and peculiarities of ultimate strategic management and marketing survival tools in international business including SWOT-analysis and PESTLE-analysis were suggested. Recommendations of strategic and marketing aspects of international companies’ activities in business were provided.

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Lotayif, Mansour S. M. "Causality Relationships between Main Branding Variables and International Marketing Strategy: Evidence from MNCs in GCC Market." International Journal of Business and Management 12, no. 1 (2016): 140. http://dx.doi.org/10.5539/ijbm.v12n1p140.

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This research designed to figure out the sets of variables needed for designing an international marketing strategy (IMS) in GCC context. Therefore, the causality relationships between designing an IMS and brand orientation (BO), brand performance (BP), international financial performance (FP), international commitment (ICOM), brand repositioning (BR), congruence of marketing environment (CUE), controlling international branding activities (CIBA), and demographic factors (DF) were tested. The experiences of 156 senior executives, with international experience, working in GCC market have been u

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Turаboeva, Feruza. "IMPROVING MARKETING ACTIVITIES IN FRUIT AND VEGETABLE TRADE." Research Focus 1, no. 4 (2023): 373–77. https://doi.org/10.5281/zenodo.7535074.

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: Improving trade marketing is of great importance in the organization of targeted and continuous satisfaction of consumer demand for fruits and vegetables in countries around the world. In Uzbekistan, special attention is paid to achieving economic growth through the coordination of trade and logistics, sales and storage of fruits and vegetables, the use of effective marketing strategies in doing business. In this regard, tasks such as "implementation of trade agreements in new target export markets", "marketing of products in domestic and target international markets and reduc

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Tanasiichuk, Alona, Svitlana Kovalchuk, Serhii Sokoliuk, et al. "International Business Strategy: Ensuring Enterprise Stability Amidst Turmoil." European Journal of Sustainable Development 13, no. 2 (2024): 278. http://dx.doi.org/10.14207/ejsd.2024.v13n2p278.

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The study determined stages of the formation of international marketing strategies in modern conditions of globalization were considered, and the classification of the goals of entering international markets by Ukrainian enterprises in the conditions of war was carried out. Approaches to forming international marketing strategies for Ukrainian enterprises, which carry out economic activities in war conditions, have been developed. The advantages and disadvantages of various international marketing strategies, which should be taken into account by domestic enterprises when choosing strategic di

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Nozdryova, R. B. "School of Management, Marketing and Commerce Studies." MGIMO Review of International Relations, no. 5(38) (October 28, 2014): 182–85. http://dx.doi.org/10.24833/2071-8160-2014-5-38-182-185.

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Governance and regulation at the national and international level, the management system of the leading companies in the world, forms and methods of management, and marketing, commercial and advertising work form a relatively new subject field in domestic science. These issues have been introduced into the educational process in Russian universities in the second half of the 1980s. At the MGIMO these research areas have been developed for more than 60 years. Scientific School of the Department of Management and Marketing and the Department of Management Foreign Economic Activity is oriented at

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Птащенко, Олена Валеріївна. "МІЖНАРОДНИЙ МАРКЕТИНГ ВИСОКИХ ТЕХНОЛОГІЙ ТА ЙОГО ВЗАЄМОЗВ'ЯЗОК З ІНТЕГРАЦІЄЮ ТА ГЛОБАЛІЗАЦІЄЮ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 123, № 3 (2019): 68–78. http://dx.doi.org/10.30857/2413-0117.2018.3.6.

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The paper seeks to explore the principal features of international high technology marketing in their relationship with the processes of globalization and integration. It is estimated that international marketing is a separate vector of a company activity, subject to its access to foreign markets, which involves a system of planning, implementation, monitoring and performance evaluation as to the effects on the multinational market environment and adaptation to it by the company which operates in more than one country. The paper focuses on the relationship between globalization of internationa

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Yankovoi, Roman, Damir Kulish, Viktor Melnyk, Iryna Churkina, Svitlana Shurpa, and Igor Pidkaminnyi. "FORMATION OF INTERNATIONAL MARKETING STRATEGY FOR DOMESTIC ENTERPRISES IN CONDITIONS OF INCREASED FINANCIAL RISKS." Financial and credit activity problems of theory and practice 4, no. 51 (2023): 466–79. http://dx.doi.org/10.55643/fcaptp.4.51.2023.4111.

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This article explores the process of developing an international marketing strategy for domestic enterprises. In an increasingly globalized business environment, expanding into international markets has become a crucial objective for many companies. The article highlights the importance of strategic planning and market analysis in the formation of an effective international marketing strategy. It emphasizes the need for a comprehensive understanding of target markets, including cultural, economic, and regulatory factors. The article discusses key considerations such as market segmentation, pro

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Parkhomenko, Nataliia. "Marketing strategies of business systems in global environment." Herald of Economics, no. 2 (July 30, 2022): 59. http://dx.doi.org/10.35774/visnyk2022.02.059.

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Introduction. The operation and development of business systems in international markets under pressure from competitors requires the application of strategic approaches to marketing management. The lack of a sound marketing strategy in the global environment leads to the loss of competitive positions, financial problems, unprofitable activities, etc. in domestic and foreign markets. Given the fact that in 2021 export and import operations were carried out with 166 partner countries (according to Ukrstat), the validity of the choice of marketing strategy in foreign markets is a very important

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Бекмурзаев, И. Д., and С. Д. Хажмурадова. "The role of digital marketing in the activation of international business." Экономика и предпринимательство, no. 2(115) (May 6, 2020): 768–72. http://dx.doi.org/10.34925/eip.2020.115.2.153.

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В статье рассмотрены особенности использования цифрового маркетинга в международной бизнес-деятельности отечественных предприятий. Определены информационнокоммуникационные технологии, использование которых на практике позволит осуществить аналитическое исследование зарубежных рынков, оценивать маркетинговую привлекательность новых международных рынков. Обоснована целесообразность применения цифровых технологий в международной маркетинговой деятельности, дана характеристика современных онлайн платформ цифрового маркетинга. The article discusses the features of the use of digital marketing in th

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Anoosha, Shalwani. "The strategic planning of marketing activities of Al Mulla Exchange Company (Kuwait) is greatly influenced by the implications of SWOT analysis for marketing managers." International Journal of Social Science and Humanities Research 12, no. 2 (2024): 179–84. https://doi.org/10.5281/zenodo.11394793.

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<strong>Abstract:</strong> This research paper consists of appropriate analysis of internal and external factors using SWOT analysis and developed marketing objectives for Al Mulla Exchange company. The coursework discusses how the SWOT analysis is useful for marketing managers to strategically plan the marketing activities of Al Mulla Exchange Company. It discusses about the company cutting down on costs thus, reflecting positively on profitability which enables better control over the business functions.  <strong>Keywords:</strong> SWOT, strategic planning, marketing activities, marketi

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Akgün, Ali Ekber, Halit Keskin, and Hayat Ayar. "Standardization and Adaptation of International Marketing Mix Activities: A Case Study." Procedia - Social and Behavioral Sciences 150 (September 2014): 609–18. http://dx.doi.org/10.1016/j.sbspro.2014.09.080.

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Masango, Shingairai Grace, and Paul Lassalle. "What entrepreneurs do? Entrepreneurial action guided by entrepreneurial opportunities and entrepreneurial learning in early internationalising firms." International Marketing Review 37, no. 6 (2020): 1083–119. http://dx.doi.org/10.1108/imr-10-2018-0273.

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PurposeThere is a growing interest in exploring the interface between international marketing and entrepreneurial opportunities. This paper contributes by defining and elucidating entrepreneurial action in early internationalising software firms and the corresponding emergent international marketing activities. Entrepreneurial action in early internationalising software firms is explored through the operationalisation of a reconceptualised entrepreneurial opportunity construct and the associated entrepreneurial learning processes.Design/methodology/approachThe paper adopts an inductive approac

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Braga, Alexandra, Vitor Braga, Ana Machado, and Aldina Correia. "Strategies and obstacles for marketing innovation activities." Global Business and Economics Review 21, no. 3/4 (2019): 519. http://dx.doi.org/10.1504/gber.2019.10019688.

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Us, G., M. Gedz, and V. Vasylenko. "Formation of Marketing Policy and Marketing Management at Enterprises of the Corporate Sector." Economic Herald of the Donbas, no. 1-2(75-76) (2024): 42–47. http://dx.doi.org/10.12958/1817-3772-2024-1-2(75-76)-42-47.

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The article is devoted to the study of theoretical aspects of marketing management concepts, the peculiarities of the formation and implementation of the marketing policy of enterprises in the context of consumer behavior management and its application in the foreign economic activity of enterprises. The essence of the concept of "marketing management" is considered. The main problems of the formation and development trends of marketing management in the foreign economic activity of Ukrainian enterprises have been studied. Marketing management in the field of foreign economic activity includes

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Данилюк, Тетяна. "INTERNATIONAL MARKETING IN THE SYSTEM OF FOREIGN TRADE MANAGEMENT." Economic journal of Lesya Ukrainka Volyn National University 2, no. 38 (2024): 104–11. http://dx.doi.org/10.29038/2786-4618-2024-02-104-111.

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Introduction. The modern development of foreign economic activity of enterprises is characterized by the dynamic development of the world economy, which is based on international marketing. Effective management of foreign economic activity of enterprises is the most important factor in expanding market opportunities and potential segments in the international market.. The purpose of the article. The purpose of the article is to find optimization solutions related to the formation of a new high-quality mechanism for managing international marketing to enable international business entities to s

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Ruekert, Robert W., Orville C. Walker, and Kenneth J. Roering. "The Organization of Marketing Activities: A Contingency Theory of Structure and Performance." Journal of Marketing 49, no. 1 (1985): 13–25. http://dx.doi.org/10.1177/002224298504900102.

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Previous analysis of marketing organization has focused on the coordination of marketing activities and on organizational forms used to accomplish this, while ignoring the organization of marketing tasks at the work unit level. This article develops a contingency approach to the structure and performance of marketing activities at the work unit level, as well as higher levels within organizations, by blending the theoretical implications of traditional organization theory and transaction cost economics. Four propositions are developed to explain the effectiveness, efficiency, and adaptiveness

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Asugman, Gulden, Jean L. Johnson, and James McCullough. "The Role of After-Sales Service in International Marketing." Journal of International Marketing 5, no. 4 (1997): 11–28. http://dx.doi.org/10.1177/1069031x9700500403.

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This study develops and tests a conceptual framework relating internationalization and after-sales service (AS) in international marketing activities. Specifically, the study tests the relationship between internationalization, importance of AS accompanying durable export products, and actual AS offerings in foreign markets. Level of foreign market competition, relative product quality, and marketer power in the foreign distribution channel were investigated as moderators in the relationship between AS importance and services actually offered in the foreign market. Research results generally s

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Blachetta, Marie, and Michael Kleinaltenkamp. "Dispersion of marketing activities in business-to-business firms." Journal of Business & Industrial Marketing 34, no. 6 (2019): 1160–70. http://dx.doi.org/10.1108/jbim-01-2018-0036.

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Purpose The purpose of this paper is to explore the manifestations and the effects of the dispersion of marketing activities (DoMA) in business-to-business (B2B) firms. Design/methodology/approach To analyze the manifestations and effects of DoMA, an empirical study was conducted in German B2B firms that consisted of a qualitative pre-study and an online questionnaire-based quantitative study. Findings Findings highlight that there is not “one” DoMA in B2B firms but that the degrees of dispersion differ with respect to various marketing activities. Moreover, a cluster analysis of the firms wit

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Zhai, Shanshan. "Reforming the Teaching Methods of International Marketing Courses in the Context of Belt and Road." Learning & Education 10, no. 7 (2022): 99. http://dx.doi.org/10.18282/l-e.v10i7.2962.

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International Marketing is a professional course for Economics major. The teaching of this course can help students  master the basic knowledge of modern international marketing courses, develop students’ marketing skills, so that they can plan  international marketing activities, and make decisions on products, pricing and distribution in international markets, marketing and  decision-making; at the same time, improve students’ ability to analyze and solve international marketing-related problems. In the  new era, combined with the national “One Belt, One Road” strateg

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Srivastava, Rajendra K., Tasadduq A. Shervani, and Liam Fahey. "Marketing, Business Processes, and Shareholder Value: An Organizationally Embedded View of Marketing Activities and the Discipline of Marketing." Journal of Marketing 63, no. 4_suppl1 (1999): 168–79. http://dx.doi.org/10.1177/00222429990634s116.

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