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Journal articles on the topic 'International marketing activity'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Nanik Hariyana and Hendra Syahputra. "Marketing Mix Standardization and Adaptation Activity: Case Study." Proceedings of International Conference on Economics Business and Government Challenges 1, no. 1 (2022): 337–42. http://dx.doi.org/10.33005/ic-ebgc.v1i1.46.

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Abstract. Despite the growing importance of international marketing for companies to survive and continue to grow and increase profitability in a rapidly changing environment, researchers are more concerned with issues of domestic knowledge than international marketing. However; several factors (ie economies of scale, competitive strikes, government incentives etc...) lead companies to international markets. In this context, all marketing activities at the domestic level are transformed into international ones. Thus, the concept of the marketing mix has become one of the main focus areas in in

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PUZYROVA, P.V., N.O. KHMELEVSKIY, and S. MAMMADOVA. "Main aspects of international marketing activities of export companies." Market Relations Development in Ukraine №7-8(254-255)2022 152 (November 15, 2022): 124–31. https://doi.org/10.5281/zenodo.7323421.

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The subject of the research is the theoretical and practical aspects of determining the international marketing activities of export enterprises. The aim of the research is to determine the essence of the organization of marketing activities of exporting enterprises and find effective ways to overcome the problems of marketing support for export enterprises in Ukraine. Research methods. When writing the article, a system of scientific research methods was used, namely: analysis and synthesis; complex analysis; comparative and economic analysis. Results of the investigation. As a result of writ

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Tolpezhnikov, R., and T. Tolpezhnikova. "STRATEGIC MANAGEMENT OF INTERNATIONAL ACTIVITIES OF LOGISTICS ENTERPRISES." Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu Serìâ Ekonomìka 12, no. 24 (2022): 43–49. http://dx.doi.org/10.34079/2226-2822-2022-12-24-43-49.

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The article is devoted to the research of the international logistics activity of enterprises, in particular transport, operating in modern conditions of management. The correlation between marketing and logistics were analyzed. The algorithm of formation of the marketing policy of the enterprise with the purpose of revealing the efficiency of sales is considered, which allows to take into account all stages from the main managerial processes connected with the sale of finished products at the enterprise, starting with the carrying out of situational analysis, and ending with control measures.

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Mirković, Milena, and Dejana Kulina. "Marketing Communications as Important Segment of the Marketing Concept." ECONOMICS 4, no. 1 (2016): 165–80. http://dx.doi.org/10.1515/eoik-2015-0031.

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Summary New frameworks operating at the international level have led to the need for a broader and more complex involvement of companies in international economic flows. In such circumstances, focus on the international and global markets becomes inevitable. Each segment companies must adapt and evolve in accordance with such conditions. Marketing as an important activity of the company in selling products or services is also changing and expanding its activities in line with international market. This leads to the creation of an international marketing concept and system as a specific approac

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Rozhko, Viktor, and Elvin Haraiev. "PROMOTION OF PRODUCTS IN THE COURSE OF FOREIGN ECONOMIC ACTIVITY OF THE ENTERPRISE." Social Economics, no. 67 (June 30, 2024): 156–65. https://doi.org/10.26565/2524-2547-2024-67-15.

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The purpose of this article is to study and reveal the essence of the methods of effective internationalization of products; to study the key nuances of international marketing; to consider modern distribution channels and ways of using digital technologies to promote products internationally. The article examines the role of marketing in the context of modern progressive development of economic conditions, and also studies scientific and Internet sources on the basis of which the author researched the history of the concepts of marketing and marketing mix, and the importance of constant corre

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Данилюк, Тетяна. "INTERNATIONAL MARKETING IN THE SYSTEM OF FOREIGN TRADE MANAGEMENT." Economic journal of Lesya Ukrainka Volyn National University 2, no. 38 (2024): 104–11. http://dx.doi.org/10.29038/2786-4618-2024-02-104-111.

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Introduction. The modern development of foreign economic activity of enterprises is characterized by the dynamic development of the world economy, which is based on international marketing. Effective management of foreign economic activity of enterprises is the most important factor in expanding market opportunities and potential segments in the international market.. The purpose of the article. The purpose of the article is to find optimization solutions related to the formation of a new high-quality mechanism for managing international marketing to enable international business entities to s

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Hutareva, Yuliia, and Iryna Maksimycheva. "International Marketing of Banking Services: Challenges and Opportunities of Global Expansion." Economic journal Odessa polytechnic university 3, no. 29 (2024): 117–23. https://doi.org/10.5281/zenodo.14635616.

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The article examines the key aspects of international marketing in the context of the global expansion of banking institutions. Particular attention is paid to the challenges faced by banks in the conditions of digitalization, globalization, and intensified international competition. The main stages of implementing marketing strategies aimed at integration into international markets and enhancing competitiveness are outlined. Using the example of Sense Bank, the study identifies prospects for applying innovative technologies, expanding the range of international services, and utilizing tools t

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Zyma, Oleksandr H., Olena V. Ptashchenko, Iryna O. Shevchenko, and Olena M. Afanasieva. "INTERNATIONAL MARKETING AND MARKETING AUDIT IN THE CONTEXT OF EUROPEAN INTEGRATION AND GLOBALIZATION." Management 30, no. 2 (2020): 9–25. http://dx.doi.org/10.30857/2415-3206.2019.2.1.

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Introduction. Features of international marketing are determined by the specific environment in which it is implemented. First of all, it is necessary to take into account the attitude of the national government to foreign economic activity. It can create favorable conditions for carrying out foreign economic activities. Conversely, the government may be uninterested in the entry of its individual firms into the foreign market, and may create all sorts of obstacles along the way. Marketing in general and international marketing today is characterized by the rapid aging of ideas and concepts ca

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Корчагина, Елена Викторовна, and Екатерина Сергеевна Генадиева. "History of Sports Marketing: International Experience." ВЕСТНИК ОБРАЗОВАНИЯ И РАЗВИТИЯ НАУКИ РОССИЙСКОЙ АКАДЕМИИ ЕСТЕСТВЕННЫХ НАУК, no. 2 (June 15, 2020): 43–46. http://dx.doi.org/10.26163/raen.2020.67.18.009.

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Развитие спортивной индустрии, как и любой другой коммерческой индустрии, невозможно без создания научно-теоретических основ ее деятельности, включающих исследования и анализ ее структуры, функций и взаимодействия с внешней средой. В статье представлен обзор зарубежных научных публикаций в области спортивного маркетинга. Выделены наиболее значимые труды, определяющие вектор движения спортивной индустрии на зарубежном рынке. Определены перспективные направления научных исследований в области спортивного маркетинга. The development of sports industry as any other commercial industry is impossibl

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Kania, Dafina, Santoso Hudi, Febri Astuti Vivien, Rizar Nugroho David, Ghozali Moenawar M., and Kuswanti Ana. "INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS." INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 07, no. 03 (2024): 866–70. https://doi.org/10.5281/zenodo.10777323.

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Digital advertising activities include various strategies and tactics carried out online to promote products, services, orbrands, such as creating weekly promotional advertisements, influencer marketing, website marketing, interactive contentcreation, weekly content creation, and e-commerce. The digital advertising activity process implemented by the marketingcommunications sub-division has different paths. Marketing communications in marketing Bulog products plays an important rolefrom the beginning of the pre-production process to post-production in digital marketing activities. Technical ba

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Mintu, Alma T., and Roger J. Calantone. "A Comparative Approach To International Marketing Negotiations." Journal of Applied Business Research (JABR) 7, no. 4 (2011): 90. http://dx.doi.org/10.19030/jabr.v7i4.6209.

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Despite the increasing number of marketing transactions that transcend both the national and cultural boundaries, comparative studies on the influence of culture on business negotiations have been lacking. This paper presents intra-cultural and inter-cultural perspectives on business negotiation behaviors of Japan, Peoples Republic of China, Canada, and the United States. The authors identify culturally bound factors that can affect the negotiation activity and thereby aid the manager in the adaptation and/or adjustment of the marketing plan to suit the foreign environment.

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Taranenko, Iryna V., Tetiana S. Mishustina, and Svitlana S. Yaremenko. "STRATEGIC INNOVATIVE ORIENTATIONS OF MARKETING COMMUNICATION ACTIVITY OF ENTERPRISES OF EU AND UKRAINE COUNTRIES." Vital cycle of the organizational culture of the trading enterprises 1, no. 14 (2021): 92–106. http://dx.doi.org/10.32342/2616-3853-2021-1-14-9.

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Modern international approaches to the interpretation of the “marketing innovations” concept, which is periodically reviewed by the international expert community in accordance with changes in the business environment in modern conditions, are studied. A comparison of the approaches, set out in the 3rd and 4th Oslo Manual editions (a joint publication of the OECD and Eurostat) made it possible to identify and analyze some differences. On the one hand, the Oslo Manual 3rd edition distinguishes four types of innovation: product, process, marketing and organizational. On the other hand, the Oslo

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Proskurnina, N. V., and D. O. Yeresko. "Marketing Activity as a Means of Increasing the Level of International Competitiveness of the Enterprise «Greenpower-Pro» LLC." Business Inform 10, no. 513 (2020): 443–50. http://dx.doi.org/10.32983/2222-4459-2020-10-443-450.

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The article is aimed at studying the process of ensuring international competitiveness and increasing its level by forming a marketing complex focused on the appropriate task. The essence of the concept of competitiveness is considered, the factors of competitiveness of enterprise are defined. A strong relationship between the level of international competitiveness of enterprise and the effectiveness of its marketing activities is determined. As a result, upon on the basis of these factors, the main methods of assessing the level of competitiveness of enterprise are identified, based on the an

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Setiyo, Joko, Imam Mukhlis, and Filgentius Danardana Murwani. "Digital Marketing Training: MSME Efforts Towards International Markets." Innovation Business Management and Accounting Journal 1, no. 2 (2022): 32–36. http://dx.doi.org/10.56070/ibmaj.v1i2.13.

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Batik MSMEs currently need to apply the concept of digital marketing in order to compete in the global market and increase sales. There are still some Batik MSME actors who use conventional marketing. This study aims to apply a digital marketing training and mentoring model to Batik Cahaya SMEs in Lumajang Regency, East Java, Indonesia. This study uses an ethnographic approach by collecting from literature sources and field data from observations, participation, and interviews. The results showed that the digital marketing training and mentoring model was very effective and had a positive impa

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Setiyo, Joko, Imam Mukhlis, and Fulgentius Danardana Murwani. "Digital Marketing Training: MSME Efforts Towards International Markets." Innovation Business Management and Accounting Journal 1, no. 2 (2022): 29–33. http://dx.doi.org/10.56070/ibmaj.v1i2.6.

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Batik MSMEs currently need to apply the concept of digital marketing in order to compete in the global market and increase sales. There are still some Batik MSME actors who use conventional marketing. This study aims to apply a digital marketing training and mentoring model to Batik Cahaya SMEs in Lumajang Regency, East Java, Indonesia. This study uses an ethnographic approach by collecting from literature sources and field data from observations, participation, and interviews. The results showed that the digital marketing training and mentoring model was very effective and had a positive impa

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Kowalik, Izabela, and Lidia Danik. "Marketing activity of international new ventures – application of the EMICO framework." Journal of Business & Industrial Marketing 34, no. 4 (2019): 779–91. http://dx.doi.org/10.1108/jbim-02-2018-0079.

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Purpose One of the approaches to study entrepreneurial marketing (EM) is the EMICO framework. The extant studies have not yet explored the application of this framework by international new ventures (INVs). To address this research gap, four Polish INVs from medium-tech sector have been studied to check whether this tool can be applied to investigate the companies from Central and Eastern European Countries and identify the hierarchy of elements in the EMICO framework. Design/methodology/approach Using semi-structured interviews and the card game method, the understanding and importance of the

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Miroshnik, Marija, Olena Kitchenko, and Darіа Skliar. "INTERNATIONAL MARKETING OF FOREIGN ECONOMICACTIVITIES OF ENTERPRISES: THEORY, PRACTICE, PROSPECTS." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 1 (January 20, 2022): 41–45. http://dx.doi.org/10.20998/2519-4461.2022.1.41.

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The article considers the general components of the model of application of the complex of international marketing, namely: financial; consumer, business - process and intangible components, which form the basis for the formation of the overall strategy of international marketing and social responsibility of international business entities, etc. The application of traditional profiles of international marketing, their further development and adaptation to the market conditions of a certain country - a partner of international economic relations has been substantiated will act as a guarantee of

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Us, G., M. Gedz, and V. Vasylenko. "Formation of Marketing Policy and Marketing Management at Enterprises of the Corporate Sector." Economic Herald of the Donbas, no. 1-2(75-76) (2024): 42–47. http://dx.doi.org/10.12958/1817-3772-2024-1-2(75-76)-42-47.

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The article is devoted to the study of theoretical aspects of marketing management concepts, the peculiarities of the formation and implementation of the marketing policy of enterprises in the context of consumer behavior management and its application in the foreign economic activity of enterprises. The essence of the concept of "marketing management" is considered. The main problems of the formation and development trends of marketing management in the foreign economic activity of Ukrainian enterprises have been studied. Marketing management in the field of foreign economic activity includes

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Mamadiyarov, Zokir, and Firuza Karimova. "ACCOUNTING OF FINANCIAL RESULTS IN BANKS AND INTERNATIONAL STANDARDS." Frontline Marketing, Management and Economics Journal 4, no. 9 (2024): 28–39. http://dx.doi.org/10.37547/marketing-fmmej-04-09-04.

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Accounting of financial results in banks is very important to show their financial status and activity correctly. Financial accounting in banks involves measuring, recording and reporting financial transactions, assets, liabilities, equity, income and expenses. These reports provide stakeholders, including regulators, investors and management, with important insights into the financial health of the bank. The complexity of banking operations, along with regulatory requirements, makes it mandatory for banks to adhere to international accounting standards that ensure transparency, comparability

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Audita Nuvriasari, Norlaile Binti Salleh Hudin, Hasim As’ari, and Noraine Binti Salleh Hudin. "Adoption of Digital Marketing to Improve the Performance of SMEs in Kraftangan Malaysia Cawangan Selangor." IMPACTS: International Journal of Empowerment and Community Services 2, no. 1 (2023): 33–40. http://dx.doi.org/10.30738/impacts.v2i1.16003.

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Purpose The objective of this international community service activity is to increase insight and ability of SMEs assisted by Kraftangan Malaysia Cawangan Selangor in managing and adopting digital marketing effectively to encourage increased SME business performance. Methods - The method used in this activity includes several stages, namely observation, implementation through counseling and training programs, and evaluation in the form of monitoring and mentoring. Result and discussions - The results of this international community service activity are: (1). increased insight from SMEs regar

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Kovbas, Ihor, and Halyna Kovbas. "Legal regulation of marketing in Ukraine: international standards." Scientific and informational bulletin of Ivano-Frankivsk University of Law named after King Danylo Halytskyi, no. 14(26) (December 12, 2022): 186–95. http://dx.doi.org/10.33098/2078-6670.2022.14.26.186-195.

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Formulation of the problem. The lack of a clearly developed concept of regulatory support for marketing activities leads to an inferior use of the ability to skillfully apply modern tools of action in the situation that develops on the market. The purpose of the study. There is a theoretical knowledge of the essence of marketing and marketing activities, their legal nature and the state of its regulatory and legal regulation. Solved tasks in accordance with the set goal. Tнe article contains a fundamental analysis of scientific research and legal practice in tнe field of regulation of marketin

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Akhmedov, Ikrоm. "THE SIGNIFICANCE OF INTERNATIONAL MARKETING IN THE DEVELOPMENT OF FOREIGN ECONOMIC ACTIVITIES." International Journal of Economics and Innovative Technologies 11, no. 4 (2023): 434–48. http://dx.doi.org/10.55439/eit/vol11_iss4/a45.

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This article explores the importance of foreign economic activity in the country's economy. It is substantiated that strong competition in international trade requires companies to make decisions based on international marketing and form a modern management system that ensures high financial results. Proposals have been developed that the principles and studies of international marketing are based on methods that require serious knowledge and skills.

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Song, X. Michael, Mitzi M. Montoya-Weiss, and Jeffrey B. Schmidt. "The Role of Marketing in Developing Successful New Products in South Korea and Taiwan." Journal of International Marketing 5, no. 3 (1997): 47–69. http://dx.doi.org/10.1177/1069031x9700500305.

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Developing new products is an important activity for firms in the global, competitive marketplace. While marketing plays an important role in the process of developing new products, few studies have examined marketing's role in developing new products in East Asia. This research focuses on comparing marketing's contribution to the new product development process in South Korean and Taiwanese firms. South Korea and Taiwan have rapidly expanding economies that depend heavily on foreign exchange. In addition, these two countries have successfully transformed themselves from producing mainly low-v

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T., Androsova, Коt О., Kozub V., and Chernyshova L. "FORMING METRICS OF INDICATORS FOR THE ASSESSMENT OF SOCIAL MARKETING SYSTEM OF ENTERPRISES ON THE INTERNATIONAL MARKET." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT 1 (29) (July 2, 2019): 134–47. https://doi.org/10.5281/zenodo.3265662.

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<em>The key directions created in theoretical and empirical researches of marketing effectiveness are systematized. The essence, functions, tasks and order of forming metrics of indicators for the assessment of social marketing system at the enterprises are given. The main directions of evaluating efficiency of the enterprises activity connected with the assessment of the efficiency of marketing activity at the enterprises are characterized and their shortcomings are defined. The expediency of the formulation of the indicator estimating efficiency of socialization taking into account marketing

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Kratt, Oleh, Andryi Pochtovyuk, Iryna Trunina, and Kateryna Pryakhina. "Marketing Positions of Kremenchuk Industrial Center in International Markets." SHS Web of Conferences 67 (2019): 01006. http://dx.doi.org/10.1051/shsconf/20196701006.

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In the article, the authors analyze the role of Kremenchuk as an industrial center. It is determined that Kremenchuk is represented by such flagships machine building enterprises as PJSC “Kryukiv Rail Car Plant”, PJSC “AvtoKrAZ”, PJSC “Kredmash”, PJSC “Kremenchuk Wheel Plant”, PJSC “Kremenchuk Steel Works”. Therefore, the author proposes to carry out the marketing positioning of the Kremenchuk industrial center on the international market, which includes powerful enterprises. The financial economic and marketing activity of machine-building enterprises - members of the Kremenchuk industrial ce

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Schweidel, David A., and George Knox. "Incorporating Direct Marketing Activity into Latent Attrition Models." Marketing Science 32, no. 3 (2013): 471–87. http://dx.doi.org/10.1287/mksc.2013.0781.

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Shishkin, A. V., A. A. Mileshina, E. M. Azaryan, and D. E. Voziyanov. "International practice of developing the marketing of territories." International Trade and Trade Policy 8, no. 4 (2023): 130–39. http://dx.doi.org/10.21686/2410-7395-2022-3-130-139.

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The article analyzes international examples of the development of the image of territories and the creation of a city brand, gives marketing recommendations for the development of large and small settlements. Territories need marketing in order for management entities to achieve their goals at various levels. To do this, it is necessary to form a conceptual approach to the marketing of territories. Currently, modern countries, regions and cities need not only to offer a product demanded by the consumer (in our case, territories), but also to attract the attention of their target audience. It i

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Park, Yonpae, Sungwoo Jung, and Yousef Jahmani. "Time-Driven Activity-Based Costing Systems for Marketing Decisions." Studies in Business and Economics 14, no. 1 (2019): 191–207. http://dx.doi.org/10.2478/sbe-2019-0015.

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AbstractThe activity-based costing (ABC) systems emerged as a management accounting innovation in the mid-1980s in response to dissatisfaction with traditional management accounting techniques and heightened international competition. Although ABC provides many advantages for managerial decision making, ABC tends to be outdated due to its limitations and is substituted by the time-driven activity-based costing (TDABC) systems. TDABC requires estimates of only two parameters: how much it costs per time unit of capacity to supply resources to activities and how much time it takes to perform each

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Al Rizky, Ahmad Arif, Muhammad Zainul Hakim, Jeroen Bobeldijk, and Trixi Winata. "INTRODUCING A LOCAL PRODUCT OF INDONESIA (SOFA FROM USED DRUM) TO EUROPEAN MARKET." International Journal of Applied Business and International Management 2, no. 1 (2017): 63–81. http://dx.doi.org/10.32535/ijabim.v2i1.4.

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International Marketing is a kind of activity business which can improve relationship between each country. Besides, international marketing also useful to fulfill of needed in each country by exporting or importing typical goods from each country and expand the market for Indonesia. CV Cahaya Mustika is a company which is trying to export a local product from Indonesia which is a Sofa made from used drum. According to company condition right now, CV Cahaya Mustika isn’t readiness to enter the international marketing because of the financial burden. So, with Nusantara Project that give a solut

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Птащенко, Олена Валеріївна. "МІЖНАРОДНИЙ МАРКЕТИНГ ВИСОКИХ ТЕХНОЛОГІЙ ТА ЙОГО ВЗАЄМОЗВ'ЯЗОК З ІНТЕГРАЦІЄЮ ТА ГЛОБАЛІЗАЦІЄЮ". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 123, № 3 (2019): 68–78. http://dx.doi.org/10.30857/2413-0117.2018.3.6.

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The paper seeks to explore the principal features of international high technology marketing in their relationship with the processes of globalization and integration. It is estimated that international marketing is a separate vector of a company activity, subject to its access to foreign markets, which involves a system of planning, implementation, monitoring and performance evaluation as to the effects on the multinational market environment and adaptation to it by the company which operates in more than one country. The paper focuses on the relationship between globalization of internationa

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SEMENOVA, Liudmyla, Viktoriia DATSENKO, and Anastasiia KUDRIA. "Marketing activity in the conditions of globalization." Economics. Finances. Law 1/1, no. - (2022): 8–10. http://dx.doi.org/10.37634/efp.2022.1(1).2.

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Introduction. The paper to study is the peculiarities of transformations of marketing technologies in the marketing system of companies in the conditions of globalization changes. Development of global management institutes has created a wide range of theoretical research on the role and nature of marketing in international markets of goods and services. The micro-level economies showed the latest marketing concepts with innovative tools and methods of researching marketing activities of companies. The purpose of the paper is to study marketing activities in the conditions of globalization. Th

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Houli, Ferhat, and Djamel Latrache. "Factors Affecting the International Distribution inAlgerianExport-Oriented Company." Milev Journal of Research and Studies 7, no. 1 (2021): 288–306. http://dx.doi.org/10.58205/mjrs.v7i1.683.

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The objective of this study is to identify the way in which the marketing environment influences the distribution policy of exporting companies. To do this, the researcher proposed a research model which includes an independent variable and another dependent. The results of this research indicate, after statistical analysis using the Spss v22 program, that there is a statistically significant effect of the international marketing environment on the international distribution policy of the sample studied. Among the recommendations that emerge from this study, the need to pay attention to intern

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MASHOSHYNA, Nataliia, Viacheslav PURIKHOV, and Vlasta SHVAHIREVA. "The role of international marketing research today." Economics. Finances. Law, no. 12/2 (December 29, 2020): 15–17. http://dx.doi.org/10.37634/efp.2020.12(2).3.

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The main purpose of international marketing research is to identify the current needs of consumers in foreign markets to set the direction of enterprise development to meet them, thus bypassing competitors. Market research is only an integral part of this process. Although, the most important part of it. This is due to the need to take into account primarily the requirements of the market, which can create the conditions for eliminating existing shortcomings in foreign economic activity and have a positive impact on the prospects of companies. International marketing is an independent branch o

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Barnes, Bradley R., Ronika Chakrabarti, and Dayananda Palihawadana. "Investigating the export marketing activity of SMEs operating in international healthcare markets." Journal of Medical Marketing 6, no. 3 (2006): 209–21. http://dx.doi.org/10.1057/palgrave.jmm.5050033.

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FEDOROVYCH, Iryna, and Halyna KULYNA. "FEATURES OF MARKETING IN INSURANCE ACTIVITY." WORLD OF FINANCE, no. 4(73) (2023): 129–41. http://dx.doi.org/10.35774/sf2022.04.129.

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Introduction. The peculiarities of insurance marketing are determined, on the one hand, by the nature of the insurance service, and on the other, by the specifics of the insurance market. In modern conditions, the role of insurance marketing in the activities of insurance companies is growing, which is connected with the change in lifestyle and the risks that arise, increased competition in the insurance market, the development of digital technologies, and the growing awareness of the need and role of insurance in protection against risks. Therefore, a necessary condition for the successful op

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Akhunova, Shokhista, and Sarvinozkhon Solijonova. "MARKETING STRATEGY OF DIVERSIFICATION OF THE STRUCTURE OF INTERNATIONAL TRADE OF TOURIST SERVICES." International Journal Of Management And Economics Fundamental 03, no. 02 (2023): 20–25. http://dx.doi.org/10.37547/ijmef/volume03issue02-03.

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In the economy based on the market attitude, the promotion of the tourism industry through the effective use of limited resources, the increase of the flow of foreign capital, and the increase of production efficiency are of significant socio-economic importance. The main goal of economic activity is to achieve the final result of tourism product production with low costs and spending resources. Ensuring stable economic growth in the country in the conditions of market relations is inextricably linked with issues of improving service efficiency. The creation of objective conditions for sustain

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Tanasiichuk, Alona, Svetlana Kovalchuk, Olha Hromova, Hryhorenko Inna, and Fedortsova Olena. "Evaluation of the Convergence of International Markets for Agricultural Enterprises of Ukraine under International Diversification Conditions." European Journal of Sustainable Development 9, no. 2 (2020): 467–87. http://dx.doi.org/10.14207/ejsd.2020.v9n2p467.

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It is proposed the classification of indicators of convergence assessment of international markets for determining their marketing attractiveness for the enterprise, which includes absolute and relative indicators of measurement of general statistical data, evaluation of factors of production, information on products and services, dynamic indicators and convergence indicators used by enterprises for the search of new international markets. In the expert assessment of convergence indicators, the markets of foreign countries, the indicators of which are as close as possible to the Ukrainian econ

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Kolcheva, Darya V. "RESEARCH OF INTERNATIONAL AND DOMESTIC EXPERIENCE IN THE IMPLEMENTATION OF CUSTOMS MARKETING: TRANSFORMATIONAL AND INTEGRATION PROCESSES AND MEANINGS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 5/10, no. 158 (2025): 197–211. https://doi.org/10.36871/ek.up.p.r.2025.05.10.025.

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The article analyzes modern transformation and integration processes and semantic constructions related to the implementation of foreign economic activity and customs marketing in a modern unstable environment. The subordination of customs services to authorities and public administration is analyzed; marketing tools. The integration processes in the new territories of Russia are investigated: the composition of the customs authorities of the new territories; the structure of the changes; checkpoints by type of international communication of customs units in the new territories of the Russian

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Lysohor, Ihor, and Oleksandr Bilanenko. "Digital marketing as a determinant of activation of international business processes of trading enterprises." PROBLEMS AND PROSPECTS OF ECONOMIC AND MANAGEMENT, no. 4 (40) (December 30, 2024): 88–99. https://doi.org/10.25140/2411-5215-2024-4(40)-88-99.

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The article examines the peculiarities of using digital marketing to activate international business processes of trade enterprises. It is substantiated that the choice of digital marketing tools depends on the goals and needs of the enterprise, its type of activity, scale and available resources. It was determined that the main purpose of digital marketing is to attract the attention of the target audience, engage them in interaction with the brand, increase awareness of products or services, stimulate sales and provide high-quality customer support. The types of marketing that are most widel

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Nuvriasari, Audita, Ahmad Mukhorrobin, and Titik Desi Harsoyo. "Assistance in Digitalization of Marketing and Customer Satisfaction Programs at MSMEs Batika Indonesia." Asian Journal of Community Services 3, no. 11 (2024): 1091–102. https://doi.org/10.55927/ajcs.v3i11.12193.

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Batik is one of Indonesia's cultural heritages that is already very well-known at the international level and has been designated by UNESCO as an intangible cultural heritage. Technological developments have a strong impact on business strategies carried out by MSMEs, one of which is in the aspect of marketing strategy. The purpose of this community service activity is to assist MSMEs in developing marketing strategies through promotion and measuring customer satisfaction. The activity partner is MSMEs Batika Indonesia, which is mainly engaged in batik bags. The mentoring program implemented i

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Korzh, Maryna, Andriy Gaievskyi, and Karyna Hurdzhyian. "Assessment of the enterprise marketing performance." Problems and Perspectives in Management 15, no. 4 (2017): 1–16. http://dx.doi.org/10.21511/ppm.15(4).2017.01.

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Nowadays, the Ukrainian economic system is facing difficulties because of country’s integration into the world globalization processes, and crisis phenomena create uncertainty and lack of stability to entrepreneurship that results in the increase in risk of international business processes. Therefore, assessing the marketing performance of a domestic enterprise under the instability is of particular interest. This requires for quantitative and qualitative system-based and situational reasoning of its marketing development plan. The main objective of the paper is to determine the methodological

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Eko Nugroho, Novianto, Pontjo Bambang Mahargiono, Krido Eko Cahyono, and Okto Aditya Suryawirawan. "PELATIHAN PEMASARAN ONLINE DENGAN MEMANFAATKAN MARKETPLACE BERSAMA PELAKU UMKM RT. 05 RW.07 PANDEGILING, SURABAYA." COVIT (Community Service of Health) 3, no. 1 (2023): 10–17. http://dx.doi.org/10.31004/covit.v3i1.11411.

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The purpose of the implementation of Community Service activities through Online Marketing Counseling and Marketplace Utilization for MSMEs residents of RT. 05 RW.07 Pandegiling, Surabaya to add insight into online marketing and marketplaces for MSME players in RT. 05 RW.07 Pandegiling, Surabaya. In addition to Lecturers and Students from the School of Economics Indonesia Surabaya as the activity implementation team, this counseling was also carried out by involving partners, namely Community Field Staff from PT Shopee International Indonesia. The result of this activity is an increased unders

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M. Taraniuk, Leonid, Denys S. Kobyzskyi, and Mark Thomson. "Estimation of the marketing potential of industrial enterprises in the period of re-engineering of business processes." Problems and Perspectives in Management 16, no. 2 (2018): 412–23. http://dx.doi.org/10.21511/ppm.16(2).2018.37.

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Activity of business entities requires a constant increase in the level of their economic potential and the level of competitiveness of the products on the market. This task can be fulfilled provided the concept of constant economic growth is formed in the activity of enterprises, which can be implemented through the management of changes in the economic activity of enterprises. One of the components is the marketing activity, which plays one of the leading roles in shaping the sustainable development of an industrial enterprise when carrying out transformational changes in its activity. These

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Nozdryova, R. B. "School of Management, Marketing and Commerce Studies." MGIMO Review of International Relations, no. 5(38) (October 28, 2014): 182–85. http://dx.doi.org/10.24833/2071-8160-2014-5-38-182-185.

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Governance and regulation at the national and international level, the management system of the leading companies in the world, forms and methods of management, and marketing, commercial and advertising work form a relatively new subject field in domestic science. These issues have been introduced into the educational process in Russian universities in the second half of the 1980s. At the MGIMO these research areas have been developed for more than 60 years. Scientific School of the Department of Management and Marketing and the Department of Management Foreign Economic Activity is oriented at

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Tanasiichuk, Alona, Olha Hromova, Anastasiia Abdullaieva, Yulia Holovchuk, and Kateryna Sokoliuk. "Influence of Transformational Economic Processes on Marketing Management by an International Diversified Conglomerate Enterprise." European Journal of Sustainable Development 8, no. 3 (2019): 448. http://dx.doi.org/10.14207/ejsd.2019.v8n3p448.

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In this article it is substantiated the necessity of radical changes study in the practice of domestic agricultural enterprises managing, creation of a new functional and organizational structure that will maximally facilitate the marketing strategy of business diversification by the agrarian enterprise of Ukraine. It is analyzed agrarian enterprises efficiency of activity under the conditions of the transformation processes, it is determined that the leaders of the domestic and world markets of agrarian products are agroholdings with a rigid management structure, and their marketing goals are

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Kowalik, I. "Marketing Activity of the International New Ventures. Results of Emperical Studies from Poland." Annales Universitatis Mariae Curie-Sklodowska. Sectio H: Oeconomia 49, no. 3 (2015): 71–80.

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Kowalik, Izabela. "Marketing Activity of the International New Ventures. Results of Empirical Studies from Poland." Annales Universitatis Mariae Curie-Skłodowska, sectio H, Oeconomia 49, no. 3 (2015): 71. http://dx.doi.org/10.17951/h.2015.49.3.71.

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Smerichevskyi, Serhii, Tetiana Kniazieva, Yuriy Kolbushkin, Irina Reshetnikova, and Anna Olejniczuk- Merta. "Environmental orientation of consumer behavior: motivational component." Problems and Perspectives in Management 16, no. 2 (2018): 424–37. http://dx.doi.org/10.21511/ppm.16(2).2018.38.

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Environmental issues are a priority, since global environmental problem has become perceived as a threat to humanity’s existence. The necessity and timeliness of conceptual marketing approaches revision are dictated by the formation of new economy sector of ecological goods and services, and the environmentally responsible marketing concept is being formed. The purpose of the work is to substantiate the environmental factor influence on consumer behavior motives and formation of consumer demand for environmental products within the frame of environmentally responsible marketing. Changes in the

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Stamat, Viktoriia. "The Main Trends of Marketing Activity: the World View." Modern Economics 38, no. 1 (2023): 152–57. http://dx.doi.org/10.31521/modecon.v38(2023)-23.

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Abstract. Introduction. The penetration of new technologies into our lives has fundamentally changed the very values of marketing, making the aspect of safety and care for the client's health a priority, and not just obtaining commercial profit. In addition, the onset of the crisis showed for all market players how important it is to develop their adaptive capabilities and be ready for new challenges in the future. Purpose. The purpose of the article is to reveal the essence of trends in marketing activity; determination of marketing trends in 2020-2023. Results. The article attempts to unders

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Tsakhlo, Dmytro, and Olena Zhytkevych. "FORMATION OF MARKETING PROGRAM IN INTERNATIONAL BUSINESS FOR THE DOMESTIC ENTERPRISE (based on PRJSC MMWF Oskar)." Business, Economics, Sustainability, Leadership and Innovation, no. 8 (June 1, 2022): 67–76. http://dx.doi.org/10.37659/2663-5070-2022-8-67-76.

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Nowadays domestic enterprises operations are challenging due to exposure to potential transition risks related to changing market conditions such as demand, prices (energy prices) and contingent factors. In order to eliminate or mitigate these factors, effective approaches to marketing planning are needed since they can guide managers properly toward solving arose problems. The marketing program, studied in the article, is that universal tool for the use by enterprises. It allows to analyze the state of the external environment of organizations qualitatively. At the same time it is a strategic

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