Log in

Relevant bibliographies by topics / International marketing channels / Journal articles

To see the other types of publications on this topic, follow the link: International marketing channels.

Journal articles on the topic 'International marketing channels'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'International marketing channels.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Klein, S., and V. J. Roth. "Satisfaction with International Marketing Channels." Journal of the Academy of Marketing Science 21, no. 1 (January 1, 1993): 39–44. http://dx.doi.org/10.1177/0092070393211005.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Klein, Saul. "Selection of International Marketing Channels." Journal of Global Marketing 4, no. 4 (August 15, 1991): 21–38. http://dx.doi.org/10.1300/j042v04n04_03.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

Schmitz, Christian, and Tillmann Wagner. "Satisfaction in International Marketing Channels." Journal of Marketing Channels 14, no. 4 (December 17, 2007): 5–39. http://dx.doi.org/10.1300/j049v14n04_02.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Grewal, Rajdeep, Amit Saini, Alok Kumar, F. Robert Dwyer, and Robert Dahlstrom. "Marketing Channel Management by Multinational Corporations in Foreign Markets." Journal of Marketing 82, no. 4 (July 2018): 49–69. http://dx.doi.org/10.1509/jm.16.0335.

Full text

Abstract:

Multinational corporations (MNCs) are adopting increasingly diverse and complex marketing channels to sell their products worldwide. They strive to manage channels that confront diverse demands from headquarters, foreign subsidiaries, and local partners as well as complex market environments. Because extant research on MNCs’ marketing channels is sparse, the authors propose an organizing framework to spur and guide research on MNC channel management. As a meta-theory that integrates economic and social elements of MNC channel management, the political economy perspective is used to propose two testable frameworks pertaining to determinants of (1) MNC marketing channel structures and processes and (2) MNC marketing channel outcomes. Building on these frameworks, the authors advance a research agenda to test substantive relationships, elaborate new constructs, and illustrate new contexts pertaining to MNC marketing channels. A set of propositions illustrates the applicability of these conceptual frameworks.

APA, Harvard, Vancouver, ISO, and other styles

5

Moon, Byeong-Joon, and Han-Mo Oh. "Country of origin effects in international marketing channels." International Marketing Review 34, no. 2 (April 10, 2017): 224–38. http://dx.doi.org/10.1108/imr-03-2015-0073.

Full text

Abstract:

Purpose The purpose of this paper is to provide an understanding of the country-of-origin (COO) effect on overseas distributors’ behaviour in international marketing channels. Integrating the theory of planned behaviour (TPB) and the concepts of country-induced biases, the current study develops an empirically testable model that explains and predicts overseas distributors’ behaviour in international marketing channels. Design/methodology/approach Hypotheses were tested using primary data stemmed from a survey of channel relationships between exporters and their overseas distributors. Data were collected from 103 distributors in the USA. Findings Empirical evidence shows that attitude towards foreign brands, social valuation of the origin of brands, and perceived behavioural control affect overseas distributors’ intention to place foreign brands. In addition, country-induced bias factors – buyer animosity and country-related affect to the origin of manufacture – are considered to be the antecedents of attitude towards foreign brands. Research limitations/implications Because this study adopted a cross-sectional design, the limitations of this method can be applied to the study. In addition, because of the research context, the results of the present research may lack generalizability. This manuscript, however, integrated the TPB and the concepts of country-induced biases and addressed the calls for research on the COO effects on overseas distributors’ decision in international marketing channels. Practical implications The manuscript suggests that to build positive attitudes towards foreign brands, a firm should focus on promotions through various media in international markets to lower animosity and the perceived risk to the origin of manufacture. In addition, firms with foreign brands need to identify and target a segment that feels comfortable about spending their resources on those brands. Finally, international marketers should focus on creating positive attitudes towards foreign brand goods and proper pricing strategies. Originality/value This manuscript fills the knowledge gap of the COO effect on organizational buyer behaviour in international marketing channels.

APA, Harvard, Vancouver, ISO, and other styles

6

Wang, Shan, and Gang Fang. "Research on online marketing channel layout of luxury brands." E3S Web of Conferences 218 (2020): 01036. http://dx.doi.org/10.1051/e3sconf/202021801036.

Full text

Abstract:

Based on the background that international luxury brands have entered the Chinese market in recent years and have carried out digital operation, this paper researches the channel layout of online marketing of luxury brands in China. And this paper analyzes the domestic market environment of luxury brands from four aspects of political factors, economic factors, social factors and technical factors, and analyzes the brands marketing layout from three aspects of new media channels, e-commerce channels and social retail channels. It is found that online marketing has a positive effect on brand management in the China’s market environment. Moreover, the boundaries among new media channels, e-commerce channels and social retail channels tend to be blurred. Each channel has its own advantages, and brands need to match their own positioning with channel economy.

APA, Harvard, Vancouver, ISO, and other styles

7

Skarmeas, Dionysis, Paraskevas Argouslidis, Flora Kokkinaki, Alexis Mavrommatis, and Ana Lisboa. "ON RELATIONSHIP VALUE IN INTERNATIONAL MARKETING CHANNELS." Global Fashion Management Conference 2018 (July 30, 2018): 1330. http://dx.doi.org/10.15444/gmc2018.11.03.02.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Katsikeas, Constantine S., Mark M. H. Goode, and Eva Katsikea. "Sources of Power in International Marketing Channels." Journal of Marketing Management 16, no. 1-3 (February 2000): 185–202. http://dx.doi.org/10.1362/026725700785100389.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Wise, Gordon L., and Herbert E. Brown. "Heavy-Light User Perception Of Selected Direct Marketing Channels." Journal of Applied Business Research (JABR) 5, no. 1 (October 26, 2011): 97. http://dx.doi.org/10.19030/jabr.v5i1.6383.

Full text

Abstract:

Presented here are the results of a study of consumer perception of four direct marketing channels: direct mail, television, door-to-door, and telephone. Overall, perception of these channels was found predominantly negative. Direct mail was the only channel that received modestly favorable reviews. Heavy users of all channels were found to have the more positive images of those channels. The industry appears to have an underside, part truth and part hearsay, which appears to need industry attention.

APA, Harvard, Vancouver, ISO, and other styles

10

Karaxha, Hidajet, and Halit Karaxha. "The Distribution in International Marketing - Correlation between International and Local Channels in Kosovo." European Journal of Economics and Business Studies 1, no. 1 (April 30, 2015): 46. http://dx.doi.org/10.26417/ejes.v1i1.p46-53.

Full text

Abstract:

Nowadays, with all these turbulent markets, the international channels are becoming more and more important. The motivation of channel members is an important characteristic in building the relations between international and local channels. The distribution channels in countries in transition can be spread and not effective. Therefore an adequate design of the firm's strategies about marketing should be responsible for the changes between distribution channels in different countries. Sometimes this can require the delegation of marketing functions beyond national affiliates in businesses activities in promoting prices and making the products available for consumers in different countries. The globalization of markets is a phenomenon that has received great attention and is being broadly debated in all levels. In every process of globalization, the distribution of products and services between and inside local industrial markets is very important. The globalization of markets and the reorganization of distribution are interdependent processes that include changes in markets structures. In enhanced national markets, kosovar companies in order to satisfy customer requirements try to specialize the distribution levels of products and services treated with increased pressure to develop a communication in countries of the region and Europe, in dissemination of information that ease the free flow of information and products in national and international borders. This paper contains empirical data that were collected through questionnaires and interviews, and secondary data as well based on reviewing the existing literature about international distribution – the correlation between national and local channels. The final compilation of the questionnaire, the methodology and the sample were realized by analyzing the determining factors that affect the distribution in international markets. The research was realized with the owners, directors, managers and other company holders in Kosovo. The methods that were used in this paper were quantitative and qualitative methods. The sample is intentional (not probable).

APA, Harvard, Vancouver, ISO, and other styles

11

Mehta, Rajiv, Pia Polsa, Jolanta Mazur, Fan Xiucheng, and Alan J. Dubinsky. "Strategic alliances in international distribution channels." Journal of Business Research 59, no. 10-11 (October 2006): 1094–104. http://dx.doi.org/10.1016/j.jbusres.2006.07.003.

Full text

APA, Harvard, Vancouver, ISO, and other styles

12

Elliot, Esi Abbam, Benjamin Ngugi, and Charles A. Malgwi. "Mitigating microfinance marketing channels inefficiencies with customerization of mobile technology." International Marketing Review 35, no. 4 (July 9, 2018): 619–36. http://dx.doi.org/10.1108/imr-11-2015-0256.

Full text

Abstract:

Purpose The purpose of this paper is to investigate how technological innovations mitigate inefficiencies in marketing channels in the context of microfinance markets in emerging markets. By examining in detail, specific market inefficiencies that inhibit the efforts of micro and small enterprises to access microfinance in emerging markets and the use of technology to alleviate these failures, the authors bridge the literatures on marketing channel inefficiencies and technological innovation relevant to emerging markets. Design/methodology/approach The authors use a qualitative method in the form of phenomenological interviews and participant observation in Ghana, West Africa, to investigate the research question. Findings The three themes that arise from the findings are: channel structure and structure selection; power-dependence relationships and relational outcomes; and conflict mechanisms and control behaviors. Customerization of technology is observed to mitigate inefficiencies in mobile marketing channels by facilitating data sharing, reminders, peer referencing and other marketing strategies of awareness, affordability, access and scalability. Research limitations/implications The limitations of this study are the fact that the context of the study is only one emerging market country – Ghana. This market is however experiencing dynamic changes in mobile technology innovations that is revolutionizing the microfinance industry. Practical implications Mobile money innovations have advanced the scope of marketing channels to the point that an updated perspective of the role of mobile technology in mitigating marketing channels inefficiency is both appropriate and timely. Originality/value The authors make the contribution of customerization as an aspect of mobile technology that is a key enabler in microfinance marketing channels, serving to mitigate microfinance market inefficiencies. Additionally, the study augments theories on the marketing channels framework by contributing perspectives on mobile technology.

APA, Harvard, Vancouver, ISO, and other styles

13

Grewal, Rajdeep, and Ravi Dharwadkar. "The Role of the Institutional Environment in Marketing Channels." Journal of Marketing 66, no. 3 (July 2002): 82–97. http://dx.doi.org/10.1509/jmkg.66.3.82.18504.

Full text

Abstract:

Set within the political economy framework, marketing channels literature predominantly has used an efficiency-based task environment perspective and largely overlooked a legitimacy-based institutional environment approach in studying channel attitudes, behaviors, processes, and structures. The purpose of this article is to highlight the importance of the institutional environment and develop a comprehensive conceptual framework that incorporates the institutional environment into current marketing channels research. The institutional environment perspective relies on the primacy of (1) regulatory institutions (e.g., laws), (2) normative institutions (e.g., professions), and (3) cognitive institutions (e.g., habitual actions) in influencing the legitimacy of channel members. Using institutional theory, the authors augment the current task environment approach by developing three institutional processes and their underlying mechanisms and elaborating on how these institutions might influence channel relationships. The article ends by laying out a research agenda and highlighting managerial implications.

APA, Harvard, Vancouver, ISO, and other styles

14

Rosenbloom, Bert, and Trina Larsen. "Communication in international business-to-business marketing channels." Industrial Marketing Management 32, no. 4 (May 2003): 309–15. http://dx.doi.org/10.1016/s0019-8501(01)00202-4.

Full text

APA, Harvard, Vancouver, ISO, and other styles

15

Spais, George S., and Hans Ruediger Kaufmann. "Are There “Honorable Merchants” in International Marketing Channels?" Thunderbird International Business Review 58, no. 3 (June 15, 2015): 199–211. http://dx.doi.org/10.1002/tie.21728.

Full text

APA, Harvard, Vancouver, ISO, and other styles

16

Heide, Jan B. "Interorganizational Governance in Marketing Channels." Journal of Marketing 58, no. 1 (January 1994): 71–85. http://dx.doi.org/10.1177/002224299405800106.

Full text

Abstract:

Relationship management rapidly is becoming a central research paradigm in the marketing channels literature. A growing body of conceptual and empirical literature addresses different aspects of interfirm relationships, building in part on recent theoretical developments in organization theory, law, and economics. Interestingly, however, some of these theoretical frameworks make radically different assumptions about the nature of interfirm relationships, though these differences to date have not been examined systematically in the marketing literature. The author reviews these theoretical perspectives and develops a formal typology of approaches to relationship management. Specifically, he develops a typology of three different forms of governance, which vary systematically in terms of how specific interfirm processes are carried out. He also discusses the antecendents of different relationship forms and shows the results of a preliminary empirical test.

APA, Harvard, Vancouver, ISO, and other styles

17

Al-Motawa, Dr Ahmed A., and Ahmed A. Ahmed. "Control, Conflict and Satisfaction in International Channels:." Journal of Marketing Channels 5, no. 3-4 (December 1996): 49–69. http://dx.doi.org/10.1300/j049v05n03_03.

Full text

APA, Harvard, Vancouver, ISO, and other styles

18

Shoham, Aviv, Gregory M. Rose, and Fredric Kropp. "International Channels of Distribution." Journal of Global Marketing 13, no. 1 (October 18, 1999): 87–104. http://dx.doi.org/10.1300/j042v13n01_06.

Full text

APA, Harvard, Vancouver, ISO, and other styles

19

Sinha, Ashish, Haodong Gu, Namwoon Kim, and Renu Emile. "Signaling effects and the role of culture: movies in international auxiliary channels." European Journal of Marketing 53, no. 10 (October 7, 2019): 2146–72. http://dx.doi.org/10.1108/ejm-09-2017-0587.

Full text

Abstract:

Purpose Given the high uncertainty in the quality perception of experiential products, manufacturers use signals to influence consumers’ decisions. In the movie industry, literature shows that performance of the main channel (e.g. cinema) strongly influences the performance of auxiliary channels (e.g. DVDs). The success of a movie in the home country is also to be resonated by its good performance in host countries. However, the cultural contingency of these success-breeds-success (SBS) effects has not been examined. This paper aims to test the influence of cultural values on the SBS effects across channels and countries. Design/methodology/approach Borrowing concepts from the signaling literature and analyzing DVD sales data from six international markets using a multilevel mixed-effects model, the study finds that culture plays a significant role to influence both SBS effects. Findings In countries with low power distance, short-term orientation and high indulgence, consumers who purchase from auxiliary channels are more likely to be influenced by the box office performance of movies. Meanwhile, cultural distance between the home and host nations significantly decreases the cross-national SBS effect. Research limitations/implications The findings are likely to be generalized to online auxiliary channels of movies, but empirical testing is required to ensure that no major adaptation is required in the process. Future research can also extend the framework of this paper to include more countries into the analysis and investigate cultural variables beyond Hofstede’s dimensions. Practical implications This paper suggests that the SBS effects may vary across nations. When managers plan for the sequential distributions of experiential products, the cultural values of target markets should be considered to decrease the uncertainty in sales prediction. Originality/value This paper contributes to the existing literature by investigating the international auxiliary channels of movies and incorporating cultural values into the framework of sequential distributions. To the best of the authors’ knowledge, this study is the first to test the links between the main and auxiliary channels from an international marketing perspective.

APA, Harvard, Vancouver, ISO, and other styles

20

Achrol, Ravi S., and Louis W. Stern. "Environmental Determinants of Decision-Making Uncertainty in Marketing Channels." Journal of Marketing Research 25, no. 1 (February 1988): 36–50. http://dx.doi.org/10.1177/002224378802500104.

Full text

Abstract:

To function, a marketing channel must have a certain amount of consensus and coordinated decision making among its members. Marketing channel theory has emphasized the “internal” mechanisms of achieving integrated actions. However, channels consist of exchanging organizations that are affected not only by their collective interests, but also by forces “external” to the relationship. Internal coordination mechanisms are likely to be less effective to the extent channel members are faced with uncertainties emanating from external sources. The authors examine the external or environmental factors affecting decision-making uncertainty in channels. The findings indicate that four dimensions—diversity among consumers, dynamism, concentration, and capacity—should be included in future research on the effects of environments on intrachannel variables.

APA, Harvard, Vancouver, ISO, and other styles

21

Kang, Jun, Thomas Brashear-Alejandro, Anthony K. Asare, and Sixing Chen. "The effects of value appropriation strategies in channels on intangible firm value." Journal of Business & Industrial Marketing 33, no. 2 (March 5, 2018): 208–19. http://dx.doi.org/10.1108/jbim-10-2016-0234.

Full text

Abstract:

Purpose This study aims to examine the role of channel strategies in value appropriation and their effects on firm value with the consideration of situational factors. Design/methodology/approach An empirical study with secondary data is conducted in the context of public franchised channels. The authors use Entrepreneur Franchise Top 500 (2012) as the sampling frame and merge the data from three sources to create the final data set. A set of models are built to test the hypotheses in a hierarchical manner. Findings Value appropriation provides a solid rationale to link marketing channel strategies to firm value. Channel integration is an effective strategy driving intangible firm value. The influence of channel compression on intangible firm value depends on its interaction with other marketing environmental variables. Research limitations/implications First, the sample size in this study is relatively small though these samples show high representativeness. Second, the empirical analysis in this study focuses on the franchised channels because of data availability. Practical implications Managers should consider the role of value appropriation when developing new channel strategies. A channel strategy deserves firm-level attention and resources because of its relevance to firm value. Managers should examine channel environment carefully and deploy internal resources to augment the potential of value appropriation strategies in channels. Originality/value This study is among the first to investigate the value relevance of marketing channel strategies from a value appropriation perspective. It identifies profit appropriation and resource appropriation as two mechanisms of value appropriation in marketing channels and uses these two processes to link channel integration and channel compression strategies with firm value.

APA, Harvard, Vancouver, ISO, and other styles

22

Straker, Karla, Cara Wrigley, and Michael Rosemann. "Typologies and touchpoints: designing multi-channel digital strategies." Journal of Research in Interactive Marketing 9, no. 2 (June 8, 2015): 110–28. http://dx.doi.org/10.1108/jrim-06-2014-0039.

Full text

Abstract:

Purpose – This study aims to gain a clearer understanding of digital channel design. The emergence of new technologies has revolutionised the way companies interact and engage with customers. The driver for this research was the suggestion that practitioners feel they do not possess the skills to understand and exploit new digital channel opportunities. To gain a clearer understanding of digital channel design, this paper addresses the research question: What digital channels do companies from a wide range of industries and sectors use? Design/methodology/approach – A content analysis of 100 international companies was conducted with multiple data sources to form a typology of digital “touchpoints”. The appropriateness of a digital channel typology for this study was for developing rigorous and useful concepts for clarifying and refining the meaning of digital channels. Findings – This study identifies what digital channels companies globally currently employ and explores the related needs across industries. A total of 34 digital touchpoints and 4 typologies of digital channels were identified across 16 industries. This research helps to identify the relationship between digital channels and enabling the connections with industry. Research limitations/implications – The findings contribute to the growing research area of digital channels. The typology of digital channels is a useful starting point for developing a systematic, theory-based study for enabling the development of broader, comprehensive theories of digital channels. Practical implications – Typologies and touchpoints are outlined in relation to industry, company objectives and customer needs to allow businesses to seize opportunities and optimise performance through individual touchpoints. A digital channel model as a key outcome of this research guides practitioners on what touchpoint to implement through an interrelated understanding of industry, company and customer needs. Originality/value – This is the first paper to explore a range of industries in relation to their use of digital channels using a unique content analysis. Contributions include clarifying and refining digital channel meaning; identifying and refining the hierarchical relations among digital channels (typologies); and establishing typology and industry relationship model.

APA, Harvard, Vancouver, ISO, and other styles

23

Herndon, Neil C. "BRICS, Brexit, and Beyond: International Dynamics of Marketing Channels." Journal of Marketing Channels 23, no. 4 (October 2016): 171–72. http://dx.doi.org/10.1080/1046669x.2016.1224297.

Full text

APA, Harvard, Vancouver, ISO, and other styles

24

Mehta, Rajiv, Alan J. Dubinsky, and Rolph E. Anderson. "Leadership style, motivation and performance in international marketing channels." European Journal of Marketing 37, no. 1/2 (February 2003): 50–85. http://dx.doi.org/10.1108/03090560310453939.

Full text

APA, Harvard, Vancouver, ISO, and other styles

25

Skarmeas, Dionysis, Athina Zeriti, and George Baltas. "Relationship Value: Drivers and Outcomes in International Marketing Channels." Journal of International Marketing 24, no. 1 (March 2016): 22–40. http://dx.doi.org/10.1509/jim.15.0065.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Barker, Tansu, and Geoffrey B. Lorigan. "Service and Conservation in Marketing Channels:." Journal of Global Marketing 4, no. 4 (August 15, 1991): 69–84. http://dx.doi.org/10.1300/j042v04n04_06.

Full text

APA, Harvard, Vancouver, ISO, and other styles

27

Michman, Ronald D. "Managing Structural Changes in Marketing Channels." Journal of Business & Industrial Marketing 5, no. 2 (February 1990): 5–14. http://dx.doi.org/10.1108/eum0000000002740.

Full text

APA, Harvard, Vancouver, ISO, and other styles

28

González‐Hernando, Santiago, Víctor Iglesias Argüelles, and Juan A. Trespalacios Gutiérrez. "Exclusivity and relationalism in marketing channels." Journal of Business & Industrial Marketing 18, no. 1 (February 2003): 22–39. http://dx.doi.org/10.1108/08858620310458624.

Full text

APA, Harvard, Vancouver, ISO, and other styles

29

Onyemah, Vincent, and Simon O. Akpa. "Open air markets: uniquenesses about African marketing channels." International Marketing Review 33, no. 1 (February 8, 2016): 112–36. http://dx.doi.org/10.1108/imr-08-2014-0265.

Full text

Abstract:

Purpose – The purpose of this paper is to offer a state of the art description of open air markets (OAM), a little-known phenomenon that is indispensable in Africa’s consumer packaged goods industry. Design/methodology/approach – A qualitative methodology comprising in-depth semi-structured interviews and direct observation was employed. Findings – Analysis of data from Nigeria, Africa’s largest economy and most populous country, reveals that channel members have roles that are different from that of their Western counterparts. For example, distributors often do not distribute and principals are expected to actively sell on behalf of their distributors to empty the latter’s warehouse. Also, while many end-users in developing countries expect credit sales and opportunity to bargain, extant literature does not include these demands in the formal list of service output demands. Another major finding is the surprising order underlying OAM. It is the bedrock of commercial activities: for most consumer packaged goods manufacturers, sales through OAM account for over 90 percent of revenue. Research limitations/implications – The focus on one industry and country limits the generalizability of the above findings. Practical implications – Africa is the next growth frontier. Tapping into this growth requires a deep understanding and appreciation of the important role played by its unique marketing channels. Originality/value – Given the dearth of documented knowledge about marketing channels in emerging markets, this study addresses an important gap. Its findings could inform theory development and encourage more research on marketing channels in developing countries.

APA, Harvard, Vancouver, ISO, and other styles

30

Brown, James R., and Jody L. Crosno. "Process and output control in marketing channels: toward understanding their heterogeneous effects." Journal of Business & Industrial Marketing 34, no. 4 (June 7, 2019): 735–53. http://dx.doi.org/10.1108/jbim-05-2017-0110.

Full text

Abstract:

Purpose Extant research has demonstrated that marketing channel control can produce both positive and negative effects. This paper aims to use meta-analysis to understand potential sources of those heterogeneous effects. This research also identifies areas in need of future research to help deepen the understanding of marketing channel control. Design/methodology/approach This study uses meta-analysis to quantitatively review some of the methodological factors that might explain conflicting results uncovered in previous empirical studies. Findings The results generally show a positive relationship between process and output control and their studied correlates. They also show that the effects of process and output control vary by the methodological factors used to study them. In particular, the effects of process and output control appears to be stronger in industrial (vs consumer) markets, service (vs goods) industries and in studies conducted in non-Western (vs Western) cultures; and output monitoring measures appear to be more effective than output control measures, yet process monitoring appears to be less effective than process control in marketing channels. Originality/value This original meta-analysis review of the literature on organizational control in marketing channels shows that the effects of process and output control vary according to the research context investigated as well as the specific measure of control used. The paper presents an agenda to guide future research on this topic to more fully develop knowledge of organizational control in marketing channels.

APA, Harvard, Vancouver, ISO, and other styles

31

Dwyer, F. Robert, and M. Ann Welsh. "Environmental Relationships of the Internal Political Economy of Marketing Channels." Journal of Marketing Research 22, no. 4 (November 1985): 397–414. http://dx.doi.org/10.1177/002224378502200405.

Full text

Abstract:

The political economy framework illuminates interplay between the internal and external sociopolitical and economic forces of marketing channels. Framing the collection and analysis of data from retailer informants on channel environments, configuration, and decision structure, a theoretical model is developed for explaining interorganizational responses to uncertainty and dependence constraints of the channel environment. Heterogeneity is hypothesized to precipitate complex and fluid channel structures as a means of coping with uncertainty. In contrast, high levels of variability in the output environment are expected to foster vertical integration and bureaucratization as a means of reducing dependence. Support for both hypotheses is reported and implications for future research are discussed.

APA, Harvard, Vancouver, ISO, and other styles

32

Molla, Alejandro, and Manuel Sanchez. "Interfirm influence strategies in marketing channels." International Review of Retail, Distribution and Consumer Research 7, no. 3 (January 1997): 249–62. http://dx.doi.org/10.1080/095939697343012.

Full text

APA, Harvard, Vancouver, ISO, and other styles

33

Rosenbloom, Bert, Trina Larsen, and Rajiv Mehta. "Global Marketing Channels and the Standardization Controversy." Journal of Global Marketing 11, no. 1 (April 17, 1997): 49–64. http://dx.doi.org/10.1300/j042v11n01_04.

Full text

APA, Harvard, Vancouver, ISO, and other styles

34

de Ruyter, Ko, Martin Wetzels, and Jos Lemmink. "The power of perceived service quality in international marketing channels." European Journal of Marketing 30, no. 12 (December 1996): 22–38. http://dx.doi.org/10.1108/03090569610153282.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

Hammervoll, Trond, and Kjell Toften. "The strategic value of niche importers in international marketing channels." International Journal of Globalisation and Small Business 6, no. 2 (2014): 119. http://dx.doi.org/10.1504/ijgsb.2014.066464.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

오한모 and Minho Kim. "Relationship-Driven Positional Advantage in International Marketing Channels: A Focus on Export Marketing Relationships." Journal of International Trade & Commerce 10, no. 1 (February 2014): 147–62. http://dx.doi.org/10.16980/jitc.10.1.201402.147.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Shoham, Aviv, Gregory M. Rose, and Fredric Kropp. "Conflict in International Channels of Distribution." Journal of Global Marketing 11, no. 2 (June 11, 1997): 5–22. http://dx.doi.org/10.1300/j042v11n02_02.

Full text

APA, Harvard, Vancouver, ISO, and other styles

38

Paul, Reeva. "A Study of Channel Member Satisfaction and Ensuing Commitment in International and Domestic Pharmaceutical Distribution Channels." Indian Journal of Marketing 44, no. 1 (January 1, 2014): 44. http://dx.doi.org/10.17010/ijom/2014/v44/i1/80473.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Theingi, Theingi, Hla Theingi, and Sharon Purchase. "Cross-border remittance between emerging economies: an institutional perspective." Journal of Business & Industrial Marketing 32, no. 6 (July 3, 2017): 786–800. http://dx.doi.org/10.1108/jbim-06-2015-0112.

Full text

Abstract:

Purpose The purpose of this paper is to investigate how institutional mechanisms operate within both formal and informal channels of cross-border remittance. Design/methodology/approach Face-to-face interviews were conducted with Myanmar migrants mostly working in Thailand. Thematic coding was used to analyze field notes and identify themes in channel member perceptions and institutional environmental process. Findings Informal money transfer channels have achieved higher levels of legitimacy when compared to formal channels. Channel legitimacy is a more important attribute than efficiency. Lack of financial infrastructure, such as bank branches and ATM machines particularly in rural or outlying areas of Myanmar, the requirements for formal documentation and language and communication are the major institutional constraints that encourage the development and use of multiple channels in Myanmar. Formal money transfer channels develop with stronger regulative institutional processes, whereas informal money transfer channels develop with stronger cultural-cognitive and normative institutional processes. Research limitations/implications Using convenience sample of remitters mainly from one area of Thailand and other channel members from Yangon, the financial capital of Myanmar, may limit the applicability of the findings, which calls for future research. Practical implications Banks and money transfer offices need to improve legitimacy perception within migrant communities by building stronger networks with local banks and international banks. They could provide Myanmar speaking front-line service personnel and include brochures in the Myanmar language to improve the communication process. The findings and recommendations from this study are also applicable to informal channels and formal financial institutions in other ASEAN countries that are preparing to make investments in Myanmar. Moreover, Myanmar banks should also consider opening branches to cater for Myanmar workers in ASEAN, especially in Thailand, Singapore and Malaysia. Originality value This paper applies institutional theory within channels, investigates the context of a financial channel rather than a product channel, addresses the importance of institutional environmental mechanisms and constraints in influencing channel behavior and is embedded in the situational context of Myanmar, a newly opened South-East Asian economy where little prior research has been conducted.

APA, Harvard, Vancouver, ISO, and other styles

40

Lipowski, Marcin, and Ilona Bondos. "The influence of perceived media richness of marketing channels on online channel usage." Baltic Journal of Management 13, no. 2 (April 3, 2018): 169–90. http://dx.doi.org/10.1108/bjm-04-2017-0127.

Full text

Abstract:

Purpose The purpose of this paper is to identify the differences in the perceived media richness of three marketing channels by different consumer generations as well as to indicate the importance of the perceived media richness of each of channel for the intention of online use at pre-purchase stage. Design/methodology/approach The study is based on a sample of 1,103 consumers in Poland, which research sample included three generations: Baby Boomers, X generation and Y generation. Computer-assisted personal interview method was used with a standardised questionnaire; the research sample was determined using a quota-random method, with the quotas referring to age and gender and the nature of the place of residence (provincial town, town/city other than a provincial one, or a village) – the structure of the sample was maintained at the regional level. Findings Analysed channels (online, offline, phone) have different perceived media richness. Consumers from different generations can perceive media richness of the same marketing channels in various ways. Perceived media richness of the analysed marketing channels has an impact on the intention to use the channel online. Research limitations/implications First, the fact of blurring differences between consumers generation, particularly X and Y generation. As well the fact that each generation has identified an internal diversity. Second limitation refers to the type of marketing channels included in research. Finally, limitation also applies to spatial extent of the study. The above limitations can also be some directions of future research – taking into account some other marketing channels and verifying the conclusions on other consumer groups. Practical implications General recommendation refers to the need for treating customers in each marketing channel in the same way – immediate response is one of the aspects of this recommended unified customer service in multichannel environment. Online channel communications with customers should be supported by giving consumers more personalised communication via phone, chat and social media. For older consumers, it is recommended to gradually redirect them to an online channel. Information search is a good start for online customer journey, because this channel at the pre-purchase stage is the most useful and least risky for the consumer unfamiliar with online environment. Social implications Better understanding of the needs of different customers generations and their perception of different marketing channel at the pre-purchase stage. Originality/value Identification of intergenerational differences in the perception of media richness of online, phone and offline channels.

APA, Harvard, Vancouver, ISO, and other styles

41

Vogt, Roland. "BRICS, Brexit, and Beyond: International Dynamics of Marketing Channels—An Overview." Journal of Marketing Channels 23, no. 4 (October 2016): 173–79. http://dx.doi.org/10.1080/1046669x.2016.1224299.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Vinhas, Alberto Sa, and Erin Anderson. "How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels." Journal of Marketing Research 42, no. 4 (November 2005): 507–15. http://dx.doi.org/10.1509/jmkr.2005.42.4.507.

Full text

Abstract:

The authors study business-to-business manufacturers' simultaneous usage of vertically integrated (direct) and third-party (indirect) channels of distribution to serve one geographical market (possibly comprising several market segments) with the same product line. Most theoretical approaches to vertical integration of the distribution function pose the classic question of whether to forward integrate or use independent entities. Having concurrent channels means doing both. This phenomenon is poorly understood, even though it has been growing rapidly. The authors argue that under certain circumstances, it is impossible for manufacturers to prevent channel types from competing with each other, either because both channel types contact the same customer or because the customer sets them in competition against each other. The authors argue that when these situations are frequent or more consequential for the parties involved, firms reduce their usage of concurrent channels to prevent severe channel conflict. The authors posit five such circumstances. Using original data from prominent manufacturers operating in competitive markets worldwide, they model usage of both types of channels to cover one geography with the same products. They find substantial support for their model. Furthermore, in a subset of firms that use both channel types in the same market, they model the degree to which direct and indirect channels compete destructively against each other when contacting the same customers. The authors find that suppliers reduce such behavior by incurring costs to differentiate each channel's offerings, setting out ”rules of engagement,” and compensating both channel types when either one makes a sale.

APA, Harvard, Vancouver, ISO, and other styles

43

Tesfom, Goitom, Clemens Lutz, and Pervez Ghauri. "Comparing export marketing channels: developed versus developing countries." International Marketing Review 21, no. 4/5 (August 2004): 409–22. http://dx.doi.org/10.1108/02651330410547117.

Full text

APA, Harvard, Vancouver, ISO, and other styles

44

Mohr, Jakki, and John R. Nevin. "Communication Strategies in Marketing Channels: A Theoretical Perspective." Journal of Marketing 54, no. 4 (October 1990): 36–51. http://dx.doi.org/10.1177/002224299005400404.

Full text

APA, Harvard, Vancouver, ISO, and other styles

45

Lusch, Robert F., and James R. Brown. "Interdependency, Contracting, and Relational Behavior in Marketing Channels." Journal of Marketing 60, no. 4 (October 1996): 19–38. http://dx.doi.org/10.1177/002224299606000404.

Full text

Abstract:

The dependency structure between wholesale-distributors and their major suppliers is posited to influence the type of contract—explicit and normative—used. In turn, dependency structure and type of contract is hypothesized to influence wholesale-distributor performance. This process occurs both directly and indirectly through some intermediate constructs, such as long-term orientation, relationship length, and relational behavior. The authors investigate three dependency structures: wholesaler dependent on supplier, supplier dependent on wholesaler, and high bilateral dependency. They obtain empirical support for many of the hypothesized linkages.

APA, Harvard, Vancouver, ISO, and other styles

46

Norton, Seth W. "The Coase Theorem and Suboptimization in Marketing Channels." Marketing Science 6, no. 3 (August 1987): 268–85. http://dx.doi.org/10.1287/mksc.6.3.268.

Full text

APA, Harvard, Vancouver, ISO, and other styles

47

Yavas, Ugur. "The bases of power in international channels." International Marketing Review 15, no. 2 (April 1998): 140–50. http://dx.doi.org/10.1108/02651339810212511.

Full text

APA, Harvard, Vancouver, ISO, and other styles

48

Rosenbloom, B. "Part I: Marketing Channels and Distribution Systems." Journal of the Academy of Marketing Science 13, no. 3 (June 1, 1985): i. http://dx.doi.org/10.1177/009207038501300301.

Full text

APA, Harvard, Vancouver, ISO, and other styles

49

Wang, Rang, and Sylvia Chan-Olmsted. "Content marketing strategy of branded YouTube channels." Journal of Media Business Studies 17, no. 3-4 (June 25, 2020): 294–316. http://dx.doi.org/10.1080/16522354.2020.1783130.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Zeneli, Valbona, Michael R. Czinkota, and Gary Knight. "Terrorism, competitiveness, and international marketing: an empirical investigation." International Journal of Emerging Markets 13, no. 2 (April 16, 2018): 310–29. http://dx.doi.org/10.1108/ijoem-03-2016-0065.

Full text

Abstract:

Purpose The purpose of this paper is to research the relationship between terrorism and multinational enterprises (MNEs), focusing on operational costs, marketing planning, supply chain management, and distribution activities. Terrorism is a growing threat to internationally active firms, but there has been no empirical research to address the distinctive challenges that terrorism poses for the international marketing activities of firms. Design/methodology/approach The paper opted for an exploratory investigation, following a two-phase research design. In the first phase it was based on qualitative interviews with internationally active firms. In the second phase, an online survey of a large sample of international firms based in the USA was performed. All measures were developed specifically for the study. Findings The paper provides empirical insights about how terrorism affects MNEs, especially those operating in emerging markets. It suggests that terrorism accounts for significant costs in the international marketing budget of MNEs, as well as in planning, and the design of supply chains and distribution channels. Findings also reveal that firms with significant resources and international experience appear to cope better with terrorism’s effects. Research limitations/implications Given the early stage of empirical research on terrorism and international marketing, this study was necessarily exploratory. Practical implications The paper includes implications and suggestions for multinational companies to increase the security of their businesses through the development of corporate preparedness. Social implications Terrorism represents not only an organizational crisis at the level of a firm, but it affects the whole society. Originality/value This paper fulfills an identified need to study the relationship between the growing threat of terrorism and international business.

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!