Relevant bibliographies by topics / International media market

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'International media market'

Author: Grafiati
Published: 4 June 2021
Last updated: 15 February 2022

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Journal articles on the topic "International media market"

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Webb, W. L. "Media, market and democracy." Index on Censorship 23, no. 6 (1994): 77–92. http://dx.doi.org/10.1080/03064229408535792.

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Farooq, Omar, and Salma Dandoune. "Media Independence And Dividend Policy: Evidence From Emerging Stock Markets." Journal of Applied Business Research (JABR) 28, no. 5 (2012): 977. http://dx.doi.org/10.19030/jabr.v28i5.7238.

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Can media pressurize managers to disgorge excess cash to shareholders? Do firms in countries with more independent media follow different dividend policies than firms with less independent media? This paper seeks to answer these questions and aims to document the relationship between media independence and dividend policies in emerging markets. Using a dataset from twenty three emerging markets, we show a significantly negative relationship between dividend policies (payout ratio and decision to pay dividend) and media independence. We argue that independent media reduces information asymmetri
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von Rimscha, M. Bjørn, Johanna Möller, Denise Voci, Pamela Nölleke-Przybylski, Klaus-Dieter Altmeppen, and Matthias Karmasin. "Can digitisation help overcome linguistic and strategic disadvantages in international media markets? Exploring cross-border business opportunities for German-language media companies." Media, Culture & Society 41, no. 4 (2018): 520–38. http://dx.doi.org/10.1177/0163443718787614.

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The media economy and production literature offers insights into the international activities of media companies that provide products in ‘world languages’. Researchers point out that English-language content and, thus, English-language companies have a linguistic advantage and dominate the global media market. In comparison, there is limited knowledge of how companies that originate from non-dominant-language territories expand their activities abroad. This is all the more relevant as digitisation and fragmentation transform markets and new business opportunities arise. Against this backgroun
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Hofer, Katharina Maria. "International brand promotion standardization and performance." Management Research Review 38, no. 7 (2015): 685–702. http://dx.doi.org/10.1108/mrr-06-2013-0136.

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Purpose – This study aims to examine the impact of branding aspects on firm performance in several markets of Central and Eastern Europe (CEE). Specifically, the question of brand promotion standardization is the focus of attention. Design/methodology/approach – After literature review, a conceptual model suggests that the standardization of brand promotion, as well as a long-term brand vision provided by management, positively influences firm performance in the target market. Furthermore, the model considers the external environmental factors of media infrastructure and customer homogeneity.
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Dewenter, Ralf, and Ulrich Kaiser. "Horizontale Fusionen auf zweiseitigen Märkten am Beispiel von Printmedien." Perspektiven der Wirtschaftspolitik 7, no. 3 (2006): 335–53. http://dx.doi.org/10.1111/j.1468-2516.2006.00215.x.

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AbstractThe recent discussion about the revision of German merger control underlines the relevance of media economic questions. This discussion frequently neglects the particularities of media markets, for example the mutual interconnection of advertising and media markets, i.e. of “two-sided markets”. In this paper the impact of “two-sided markets” on mergers is analyzed. The results indicate that an intensive analysis of each case because of the heterogeneity of each market and a stronger economization of merger control would be useful. The basis for an economization could be quantitative an
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Bocconcelli, Roberta, Marco Cioppi, and Alessandro Pagano. "Social media as a resource in SMEs’ sales process." Journal of Business & Industrial Marketing 32, no. 5 (2017): 693–709. http://dx.doi.org/10.1108/jbim-11-2014-0244.

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Purpose The purpose of this paper is to explore the impact of social media (SM) adoption in upgrading and innovating selling processes by small- and medium-sized enterprises (SMEs) facing complex and rapidly changing market scenarios. Design/methodology/approach To achieve this goal, the paper undertakes an exploratory case study of Gamma, a mechanical company, by actively using SM to start and open a new market. The case-study is analyzed through the industrial marketing and purchasing (IMP) approach, which emphasizes the role of interaction and the interdependencies of resources. Findings Th
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Gao, Hongzhi, Mary Tate, Hongxia Zhang, Shijiao Chen, and Bing Liang. "Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory." Journal of International Marketing 26, no. 3 (2018): 45–69. http://dx.doi.org/10.1509/jim.17.0014.

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Despite the prominence of social media (SM) in global branding, no prior studies have evaluated an international brand's strategy of establishing market-based relational ties with SM users in local markets. This study draws from the resource-based theory to conceptualize SM ties as latent relational resources and evaluate an international brand's SM ties strategy on the basis of three resource attributes: value, inimitability, and rarity. Whereas value is the initial basis for a relational resource in SM, inimitability and rarity are the foci of an international brand's strategy in local SM ne
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Farooq, Omar, Mounia Rbiha, and Samir Aguenaou. "The Impact of Media Independence On Firm Performance: A Panel Data Analysis From Emerging Markets." Journal of Applied Business Research (JABR) 31, no. 4 (2015): 1277. http://dx.doi.org/10.19030/jabr.v31i4.9301.

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<p>Can media have any influence on firm performance? Do firms in countries with more independent media perform better than firms with less independent media? This paper seeks to answer these questions by documenting the relationship between media independence and firm performance in emerging markets. Using a dataset from twenty seven emerging markets, we show significantly better performance of firms headquartered in countries with relatively more independent media than firms headquartered in countries with relatively less independent media during the period between 2007 and 2011. We arg
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Přibyl, Martin, Ladislav Stejskal, Ondřej Dufek, and Klára Ondrášková. "Consumer behavior on the media market." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 57, no. 6 (2009): 225–34. http://dx.doi.org/10.11118/actaun200957060225.

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The paper deals with a correlation between factors identifying a household representative and frequency of media usage. Particularly it concentrates on the analysis of internet and daily press usage. Internet is a constantly developing communication channel which is increasingly used in the field of marketing communication and contributes to the development of business environment. Due to its characteristics it is an ideal mean for multilingual communication and communication on international markets. The daily press is on the other hand a representative of traditional media. It is perceived b
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C. Cant, Michael. "Using social media to market a promotional event to SMEs: opportunity or wasted effort?" Problems and Perspectives in Management 14, no. 4 (2016): 76–82. http://dx.doi.org/10.21511/ppm.14(4).2016.09.

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Much has been said about the advantages of using social media in the marketing of brands and products of companies. Marketing, as we knew it in the past millennia, has changed dramatically and is evolving at a faster pace than ever. Traditional media, such as print and broadcast, are becoming more obsolete and largely replaced by social media platforms. These platforms are growing and expanding in leaps and bounds and have become potent instruments of marketing. It is up to organizations to use these platforms to market their brands, services and business, as it can have a profound effect on t
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Dissertations / Theses on the topic "International media market"

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Li, Zhan. "Western media corporations' risk and strategies in post-WTO China." Connect to this title online, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1100671766.

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Thesis (Ph. D.)--Ohio State University, 2004.<br>Title from first page of PDF file. Document formatted into pages; contains xii, 209 p.; also includes graphics. Includes bibliographical references (p. 171-181).
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Ye, Qing. "Matchmaking: How International Online Education Search Services Could Approach the Chinese Market?" Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-194798.

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Many Chinese students seek an international education and they are often a target for international universities. These universities utilize online platforms for advertising to reach students. Various domestic and international intermediaries join to facilitate this online informing as well. On the market combined of the universities and the intermediaries, the online education search service is one of the most popular witnesses. The purpose of this thesis is to investigate the gap between Chinese students and the existing market, and to express how international online education search servic
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Fatoni, Annusyirvan Ahmad. "Instagram marketing to attract international students in an age of internationalisation : A case study of KTH University Instagram from the perspective of Southeast Asian students." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-299744.

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This exploratory study identifies the importance of Instagram to market universities in Southeast Asia and the strategies to make interesting content to reach more Southeast Asian students. According to the statistics in 2020 by Statista, Southeast Asia is ranked second in the world’s most active social media users, and Instagram is now quickly catching up with the giant platform Facebook and becoming the rising star. In the study, the main Instagram account of KTH Royal Institute of Technology @kthuniversity was analysed. Three main points were the center of attention: the visual power of the
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Bylock, Caroline, and Tove Lidberg. "#Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76857.

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The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. By following a qualitative research method, a deeper understanding of the phenomenon and how companies use influencer marketing vs traditional marketing strategies can thereby be acquired. This was done by acquiri
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Basco, John. "Digital Fundraising Strategies for Nonprofit Marketing Leaders in International Markets." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5540.

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Leaders of North American nonprofit healthcare organizations require funding from international markets but lack the resources to reach these markets through traditional marketing or the skills to reach them through digital marketing, a cost-effective alternative. The purpose of this multiple case study was to document digital fundraising strategies successfully used to reach international markets by the marketing leaders of 5 North American nonprofit healthcare organizations. Participants in the study were involved in implementing digital fundraising strategies. Marketing systems theory was t
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Eggenberger, Christian. "Elektronischer Markt für internationale Telefondienstleistungen (EMITS) /." [St-Gallen] : [s.n.], 1996. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007202928&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Drobetz, Wolfgang. "Expected returns, consumption, and the business cycle on global stock markets /." Wiesbaden : Dt. Univ.-Verl, 2000. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009160185&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Bortfeldt-Herkendell, Shirley. "Erfolg internationaler Innovationen : die Akzeptanz deutscher Innovationen im US-amerikanischen Markt /." Frankfurt am Main [u.a.] : Lang, 2005. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014765261&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Petrick, Kim. "Markt und Staat im Klimaschutz : Ordnungspolitik und Interventionismus in einem System international handelbarer Emissionsrechte /." Berlin : Tenea, 2003. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010304158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Kroboth, Daniel. "Präventionsmassnahmen gegen Marken- und Produktpiraterie : Strategien für Unternehmen auf europäischer und internationaler Ebene /." Aachen : Shaker, 2006. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015392896&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Books on the topic "International media market"

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Gershon, Richard A. The transnational media corporation: Global messages and free market competition. Erlbaum, 1997.

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Mario Viola de Azevedo Cunha. Market Integration Through Data Protection: An Analysis of the Insurance and Financial Industries in the EU. Springer Netherlands, 2013.

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Nesi, Paolo, Jaime Delgado, and Kia Ng, eds. AXMEDIS 2008. Firenze University Press, 2008. http://dx.doi.org/10.36253/978-88-8453-811-6.

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The AXMEDIS International Conference series aims to explore all subjects and topics related to cross-media and digital-media content production, processing, management, standards, representation, sharing, protection and rights management, to address the latest developments and future trends of the technologies and their applications, impacts and exploitation. The AXMEDIS events offer venues for exchanging concepts, requirements, prototypes, research ideas, and findings which could contribute to academic research and also benefit business and industrial communities. In the Internet as well as i
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Björkin, Mats. Postwar Industrial Media Culture in Sweden, 1945-1960. Amsterdam University Press, 2021. http://dx.doi.org/10.5117/9789462984929.

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During the 1950s, companies aiming for international markets demanded new theories and methods of communication. Ideas regarding cybernetics, systems analysis, new accounting practices, and budgetary principles as well as theories of information, communication, marketing, public relations, and organization were discussed at conferences, seminars, and courses, and in articles and books. At the same time, new technologies changed corporate communication, from a loose-leaf accounting system to mechanical and electronic business machines, from written texts and oral presentations to slide shows, a
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Sport and the transformation of modern Europe: States, media and markets, 1950-2010. Routledge, 2011.

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Ng, Kia, Atta Badii, and Pierfrancesco Bellini, eds. Axmedis 2006. Proceedings of the 2nd International Conference on Automated Production of Cross Media Content for Multi-channel Distribution. Volume for Workshops, Tutorials, Applications and Industrial (Leeds, UK, 13-15 December 2006). Firenze University Press, 2006. http://dx.doi.org/10.36253/88-8453-525-5.

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The AxMEDIS 2006 International Conference seeks to promote discussion and exchange of ideas amongst researchers, practitioners, developers and users of tools, technology transfer experts, and project managers. This conference series brings together a variety of participants from the academic, business and industrial worlds, to address the emergent research and technological issues as well as the engineering and commercial challenges of large-scale collaborative production and distribution of media as experienced by the associated industrial sectors in the emergent media markets. The conference
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The Transnational Media Corporation: Global Messages and Free Market Competition (Communication). Lawrence Erlbaum, 1996.

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Profile of International Filter Media Industry:: Market Prospects to 2010. Elsevier Science, 2006.

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Gershon, Richard A. The Transnational Media Corporation: Global Messages and Free Market Competition (Communication Series). Lawrence Erlbaum, 1996.

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Geniets, Anne. Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries. Taylor & Francis Group, 2016.

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Book chapters on the topic "International media market"

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Osgerby, Bill. "Media industries, globalisation, and the international youth market." In Youth Culture and the Media. Routledge, 2020. http://dx.doi.org/10.4324/9781351065269-7.

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Donders, Karen. "Public Service Media in a digitised and international media market." In Public Service Media in Europe. Routledge, 2021. http://dx.doi.org/10.4324/9781351105569-3.

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Fiţ, Cristina Ramona. "How Do Romanian Universities Promote Their Educational Offer and What Mechanisms Are Used to Attract International Students?" In European Higher Education Area: Challenges for a New Decade. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-56316-5_3.

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Abstract Overarching strategies at the European level underline the importance of mobility, thus promoting the higher education offer should be among the key topics that dominate the internationalization agenda in Romania, in the context of a highly competitive market worldwide. The paper highlights the disconnect between the internationalization strategies of Romanian universities and concrete measures undertaken to promote their educational offer. The paper includes a short analysis of how HEIs promote their study offer internationally, using three Romanian universities as case studies. Starting from a review of institutional internationalization strategies, strategic plans for institutional development and methods and instruments used to promote their educational offer, the article also includes the analysis and conclusions of a questionnaire, highlighting the most popular promotional mechanisms used to attract international students. Conclusions show that HEIs perceive as the most effective promotional tools, i.e. the English website, word of mouth, participation at International Education Fairs, promotion via other portals. Despite international trends, social media is still not deemed essential to advertise their educational offer to international students.
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Wössner, Mark. "European Media Markets in the 1990s." In The Structure of International Publishing in the 1990s. Routledge, 2021. http://dx.doi.org/10.4324/9780429339394-21.

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Keller, Perry. "The Media in the European Single Market." In European and International Media Law. Oxford University Press, 2011. http://dx.doi.org/10.1093/acprof:oso/9780198268550.003.0005.

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St. Amant, Kirk. "Grey Market Informatics." In IT Outsourcing. IGI Global, 2010. http://dx.doi.org/10.4018/978-1-60566-770-6.ch130.

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International outsourcing often involves virtual communities in which globally dispersed co-workers use online media to collaborate on projects. Such virtual work communities are associated with reduced production costs and quicker times to market. These work relationships, however, also bring with them certain detriments. While critics have focused on job losses related to international outsourcing, few individuals have examined outsourcing’s other great drawback: diminished control over information. This reduced control creates an opening for the misuse of personal data through a series of processes collectively referred to as grey market informatics. This article overviews how grey market informatics works and examines the effects it can have on organizations that use international outsourcing. The article then concludes with strategies for avoiding such misuses of data. By realizing and addressing grey market informatics, organizations can enhance the success of their future outsourcing activities.
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Voltmer, Katrin, and Gary Rawnsley. "16. The Media." In Democratization. Oxford University Press, 2009. http://dx.doi.org/10.1093/hepl/9780199233021.003.0016.

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This chapter examines the role of the media in processes of democratization. It considers the media’s political, economic, and social environment both in their domestic and international contexts. It also explains how new communications technologies have made it increasingly difficult for authoritarian regimes to hermetically seal their borders to prevent the flow of information in and out of the country. The most noticeable influence of international communications in the process of democratization is the ‘demonstration effect’. The chapter also discusses media-state relations, how market conditions and commercialization affect the media’s ability to fulfil their democratic role, and issues of journalistic professionalism and the quality of reporting. It argues that democracy and the media need each other.
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Voltmer, Katrin, and Gary Rawnsley. "16. The Media." In Democratization. Oxford University Press, 2018. http://dx.doi.org/10.1093/hepl/9780198732280.003.0016.

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This chapter examines the role of the media in processes of democratization. It considers the media’s political, economic, and social environment both in their domestic and international contexts. It also explains how new communications technologies have made it increasingly difficult for authoritarian regimes to hermetically seal their borders to prevent the flow of information in and out of the country. The most noticeable influence of international communications in the process of democratization is the ‘demonstration effect’. The chapter also discusses media-state relations, how market conditions and commercialization affect the media’s ability to fulfil their democratic role, and issues of journalistic professionalism and the quality of reporting. It argues that democracy and the media need each other.
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Premat, Christophe Emmanuel. "The Praxis of Cultural Narratives in International Mobility." In Advances in Media, Entertainment, and the Arts. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4903-2.ch008.

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Many discourses encourage the international mobility of students as a proof of intercultural openness. The studies abroad are included in all the curricula and satisfy the international profile of future candidates coming in the labour market. In this context, the international mobility of high school pupils is also promoted to acquire a form of personal autonomy with the acquisition of a new language. There is a strong mobility of international pupils that spend a year abroad in another educational system. In Sweden, the choice of a high school depends on the grades obtained earlier but also on what the high schools offer in terms of short international mobility (study trip to England). The programme “One Year in France/Spain/Germany/Austria” was created at the end of the 1980s with the board of international programmes from the Swedish Ministry of Education, some embassies and cultural centres from the concerned countries, the Swedish Institute in Paris. The chapter analyzes the narratives of the students who took part in the programme.
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Premat, Christophe Emmanuel. "The Praxis of Cultural Narratives in International Mobility." In Advances in Media, Entertainment, and the Arts. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4903-2.ch008.

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Many discourses encourage the international mobility of students as a proof of intercultural openness. The studies abroad are included in all the curricula and satisfy the international profile of future candidates coming in the labour market. In this context, the international mobility of high school pupils is also promoted to acquire a form of personal autonomy with the acquisition of a new language. There is a strong mobility of international pupils that spend a year abroad in another educational system. In Sweden, the choice of a high school depends on the grades obtained earlier but also on what the high schools offer in terms of short international mobility (study trip to England). The programme “One Year in France/Spain/Germany/Austria” was created at the end of the 1980s with the board of international programmes from the Swedish Ministry of Education, some embassies and cultural centres from the concerned countries, the Swedish Institute in Paris. The chapter analyzes the narratives of the students who took part in the programme.
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Conference papers on the topic "International media market"

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Ranaivoson, Heritiana, Karen Donders, Pieter Ballon, and Harry Sorgeloos. "Innovation in a small media market." In Proceddings of the 9th international interactive conference. ACM Press, 2011. http://dx.doi.org/10.1145/2000119.2000151.

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Wang, Yun, Zhuang Ma, Jinbo Song, and Ruohan Zhong. "Media Coverage, Environmental Investment and Market Value." In Proceedings of the 4th International Conference on Humanities Science, Management and Education Technology (HSMET 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/hsmet-19.2019.7.

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Egorova, S. D., A. Lock, and M. G. Nechaev. "COMICS DEVELOPMENT FACTORS IN RUSSIA FOR THE INTERNATIONAL MARKET." In TWEET-FENTS. Новосибирский государственный университет архитектуры, дизайна и искусств им. А.Д. Крячкова, 2020. http://dx.doi.org/10.37909/978-5-89170-266-0-2020-1011.

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The comic combines the features of such art forms as literature and fine art. They have long been present in the media and, as a rule, are now being worked on in large editions. In America, Japan and Europe, the comics industry is no less developed than the cinema and television industry, literature and video games. In Russia, comics as a genre arestill in their infancy.
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Husnain, Ali, Saira Moin U. Din, Ghazanfar Hussain, and Yasir Ghayor. "Estimating market trends by clustering social media reviews." In 2017 13th International Conference on Emerging Technologies (ICET). IEEE, 2017. http://dx.doi.org/10.1109/icet.2017.8281716.

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Melati, Karina Rima, and S. P. Nur Komala Dewi. "Integrated E-Commerce Ecosystem in China and Indonesia’s Giant Market." In 2nd International Media Conference 2019 (IMC 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200325.021.

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Shim, Steve, and Mohammad Pourhomayoun. "Predicting Movie Market Revenue Using Social Media Data." In 2017 IEEE International Conference on Information Reuse and Integration (IRI). IEEE, 2017. http://dx.doi.org/10.1109/iri.2017.68.

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Wei-Hsin Chang, Chih-Yung Chen, and Chen-Shan Yu. "A Study of Ubiquitous Information Seeking Behavior of the Investor in Taiwan's Stock Market." In 2008 First IEEE International Conference on Ubi-media Computing (U-Media 2008). IEEE, 2008. http://dx.doi.org/10.1109/umedia.2008.4570937.

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Puhek, Peter, Milan Jurše, and Romana Korez-Vide. "SOCIAL MEDIA AS A MARKET COMMUNICATION TOOL IN HEALTHCARE." In 39th International Academic Conference, Amsterdam. International Institute of Social and Economic Sciences, 2018. http://dx.doi.org/10.20472/iac.2018.039.038.

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Kurniawati, Nurfitri, Prahastiwi Utari, and Sudarmo. "Communication Marketing Company and Social Responsibility as Market Strengthening Strategy." In International Post-Graduate Conference on Media and Communication. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007325301120116.

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Gyeltshen, Pema, and Kitisak Osathanunkul. "Linking small-scale farmers to market using ICT." In 2018 International Conference on Digital Arts, Media and Technology (ICDAMT). IEEE, 2018. http://dx.doi.org/10.1109/icdamt.2018.8376507.

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