Relevant bibliographies by topics / Internationale marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Internationale marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 31 January 2023

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'Internationale marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "Internationale marketing"

1

Pras, Bernard, and Bernard Forgues. "Le processus de révision de RAM: une comparaison internationale." Recherche et Applications en Marketing (French Edition) 7, no. 1 (March 1992): 4–18. http://dx.doi.org/10.1177/076737019200700101.

Full text
Abstract:
Cet article compare le processus de révision de Recherche et Applications en Marketing à celui d'autres revues internationales, comme International Journal of Research in Marketing, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science. Il précise par ailleurs les évolutions des rubriques de Recherche et Applications en Marketing depuis l'origine de la revue jusqu'à maintenant.
APA, Harvard, Vancouver, ISO, and other styles
2

Bolle, Grégory, and Michel Desbordes. "Marketing et football: une perspective internationale." International Journal of Sports Marketing and Sponsorship 7, no. 3 (March 2006): 134–36. http://dx.doi.org/10.1108/ijsms-07-03-2006-b012.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Hilb, Martin. "Internationale Laufbahn via Verkauf und Marketing." Thexis 23, no. 1 (February 2006): 36. http://dx.doi.org/10.1007/bf03249101.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Hinzdorf, Tom, and Joachim Büschken. "Internationale Marktintegration durch Informationsdiffusion." der markt 43, no. 3-4 (September 2004): 120–35. http://dx.doi.org/10.1007/bf03032243.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Binder, Petra, and Heribert Gierl. "Internationale Preisgestaltung von Serviceleistungen." der markt 32, no. 1 (March 1993): 12–21. http://dx.doi.org/10.1007/bf03031905.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Müller, Stefan, and Stefan Hoffmann. "Internationale Markennamen: Die Standardisierungs-/Differenzierungsentscheidung anhand linguistischer Kriterien." der markt 49, no. 1 (September 30, 2009): 43–51. http://dx.doi.org/10.1007/s12642-009-0014-y.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Boutary, Martine. "PME, gestion internationale et systèmes d'information marketing : au-delà des évidences technologiques." Revue internationale P.M.E. 13, no. 3-4 (February 16, 2012): 9–36. http://dx.doi.org/10.7202/1008679ar.

Full text
Abstract:
La connaissance des marchés a souvent été mise en évidence comme étant indispensable à la réussite internationale. Les structures exportatrices de taille moyenne sont particulièrement sensibles à ce problème : leur besoin informationnel est rendu important par des marchés géographiquement dispersés, alors que leurs systèmes d'information sont le plus souvent peu formalisés, peu sophistiqués et vite surchargés. La tentation d’un discours normatif est alors grande et de nombreux conseils de gestion de Information, soutenus par les informaticiens, sont mis en place. La problématique abordée est celle d'une performance sur le marché international soumise à des conditions de traitement de l'information sur les marchés. Cet article présente une recherche destinée à décrire le comportement informationnel des entreprises de taille moyenne en vue d'un développement international plus ou moins intense. Une étude a été réalisée dont la méthodologie repose sur des méthodes descriptives mettant en évidence les caractéristiques de comportement informationnel d'entreprises exportatrices de taille moyenne. Deux catégories de résultats, issus de deux phases méthodologiques, ressortent de cette étude : La conclusion de l’article oriente le lecteur vers la validation de l’importance des systèmes d’information marketing dans les PME, mais aussi vers la prise en compte des spécificités de la PME pour dénouer le paradoxe informationnel évoqué en introduction.
APA, Harvard, Vancouver, ISO, and other styles
8

Reichel, Jürgen. "Die Bedeutung des Importeurs für die internationale Geschäftsentwicklung des Exporteurs." der markt 30, no. 2 (June 1991): 74–81. http://dx.doi.org/10.1007/bf03031857.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Schmitz, Christian. "Noch mehr Overheads in die Zentrale? — Marketing- und Vertriebsressourcen als internationale Erfolgstreiber." Thexis 24, no. 1 (February 2007): 28–32. http://dx.doi.org/10.1007/bf03249140.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Duniach, Krista. "Les modes d'entrée de la franchise internationale." Market Management 5, no. 2 (2005): 4. http://dx.doi.org/10.3917/mama.022.0004.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "Internationale marketing"

1

Spall, Nadja. "Internationale Markenpolitik : Definitionen, Grundlagen, Strategien /." Saarbrücken : VDM, Müller, 2007. http://deposit.d-nb.de/cgi-bin/dokserv?id=2914364&prov=M&dok_var=1&dok_ext=htm.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Spall, Nadja. "Internationale Markenpolitik Definitionen, Grundlagen, Strategien." Saarbrücken VDM, Müller, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2914364&prov=M&dok_var=1&dok_ext=htm.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Theile, Gregory. "Internationale Interaktionsprozesse im Industriegütermarketing /." Hamburg : Kovac, 2004. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012965970&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Desjardins, Yves. "Advisor-Québec : comparaison internationale des déterminants d'un budget marketing." Mémoire, Université de Sherbrooke, 1993. http://hdl.handle.net/11143/9009.

Full text
Abstract:
Ce mémoire présente une comparaison internationale d'un modèle américain de calcul des dépenses marketing et publicitaire appelé: ADVISOR (ADVertising Industrial product: Study of Operating Relationship) (Lilien; 1973, 1976,1984). Cette étude compare les résultats d'un échantillon de 45 produits provenant de 33 entreprises industrielles à travers le Québec avec ceux de l'échantillon américaine et européen d'ADVISOR. L'objectif de cette étude est de fournir un support décisionnel aux gestionnaires. Les résultats de notre étude convergent avec celles réalisées aux États-Unis et en Europe. Les coefficients de régression ainsi que les prédictions budgétaires dans l'étude d'ADVISOR-QUEBEC sont de même ordre de grandeur que ceux d'ADVISOR-USA et d'ADVISOR-EUROPE. Ces résultats suggèrent ainsi une uniformité dans les pratiques de gestion des responsables marketing face à l'élaboration budgétaire. Par ailleurs, nos résultats indiquent que le modèle ADVISOR a une grande stabilité temporelle et structurelle.
APA, Harvard, Vancouver, ISO, and other styles
5

Mühlmeyer, Joachim. "Internationale Preisharmonisierung im Business-to-Business-Geschäft /." [S.l.] : [s.n.], 2001. http://aleph.unisg.ch/hsgscan/hm00151397.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Mekki, Rabiâa. "Comportement stratégique des firmes et commerce international." Le Mans, 2005. http://cyberdoc.univ-lemans.fr/theses/2005/2005LEMA2001.pdf.

Full text
Abstract:
Dans un environnement international marqué par l’incertitude, l’intensification de la concurrence, la dynamique de la technologie et l’ouverture croissante des économies, les firmes (nationales ou multinationales) connaissent un accroissement significatif de leurs rôles et de leurs activités. Dans ce contexte, cette thèse vise à analyser, en terme théorique et empirique, les interactions complexes qui existent entre les stratégies des firmes et le commerce international. La première partie de la thèse s'attache à étudier deux volets des stratégies des firmes, à savoir la différenciation et la localisation. Le modèle théorique proposé dans le deuxième chapitre est relatif à une concurrence par les prix en présence d'une différenciation verticale des produits dans des économies fermées qui s'ouvrent à l'échange. Par ailleurs, le quatrième chapitre analyse au moyen d'un modèle économétrique, la relation entre les investissements directs étrangers et le commerce dans le cas des industries manufacturières tunisiennes. Les résultats de nos estimations montrent une relation de la complémentarité entre les IDE et les échanges commerciaux de ces industries ainsi qu'une forte spécificité sectorielle de cette relation. La deuxième partie de la thèse examine quant à elle le lien entre la libéralisation des échanges et des flux d'IDE et les conditions concurrentielles des firmes. Ce lien est relatif à l'impact de cette libéralisation sur les structures productives des firmes et particulièrement sur la productivité du marché du travail et sur la dynamique technologique. Le modèle économétrique développé dans le sixième chapitre mesure l’impact de la libéralisation des échanges et de l’entrée des IDE sur les salaires, l’emploi et la productivité apparente du travail des industries manufacturières tunisiennes. Enfin, nous proposons dans le huitième et dernier chapitre, un modèle économétrique qui explore l'interaction entre l’ouverture internationale, la présence étrangère et la productivité du travail dans le cas des industries manufacturières marocaines
The thesis proposes to examine a relatively wide set of issues concerning the interrelation between firms' strategic behaviour and different dimensions oftheir econornic performance in alternative international economic settings. The initial theoretical modeling and subsequent empirical analysis constitute two relatively distinct avenues of research inquiry. The latter is applied to test econometrically a series of questions relating to the interrelation between trade, foreign direct investment, employment and productivity, using panel data for Tunisia and Morocco. The initial, but somewhat distinct, theoretical work considers a specifie set of issues relating to the role of vertical and horizontal differentiation, (respectively, in terrn of quality and varieties), for explaining the strategies and performance of firms under autarchy and international trade
APA, Harvard, Vancouver, ISO, and other styles
7

Mekki, Rabiâa Abdel Rahman Kamal. "Comportement stratégique des firmes et commerce international." [S.l.] : [s.n.], 2005. http://cyberdoc.univ-lemans.fr/theses/2005/2005LEMA2001.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Khalbous, Slim. "La communication marketing internationale : vers une integration des dimensions socioculturelles application au secteur de l'automobile." Toulouse 1, 2000. http://www.theses.fr/2000TOU10016.

Full text
Abstract:
Cette these se propose d'etudier les effets des differences socioculturelles sur la communication marketing internationale. L'articulation generale de la recherche converge vers une meme question : comment integrer les dimensions socioculturelles des marches cibles dans la strategie de communication marketing des entreprises internationales ? l'objectif central de la these est donc d'elaborer un modele de communication marketing internationale qui permet d'integrer la dynamique des dimensions socioculturelles, ainsi que les caracteristiques attitudinales des marches cibles. L'operationnalisation du modele a ete realisee par une application au cas du secteur automobile et du consommateur tunisien. En definitive, les apports de cette recherche sont de quatre types : academique : la realisation d'une revue pluridisciplinaire et d'une conceptualisation de la culture et des approches interculturelles en sciences de gestion et en communication marketing ; operationnel : l'identification de trois dimensions socioculturelles (socialisation, acculturation et bilinguisme) en tant que variables mesurables, enveloppantes, dynamiques et explicatives du cheminement decisionnel du consommateur ;conceptuel : la construction et l'operationnalisation (mono-culturelle et mono-sectorielle) d'un cadre d'analyse formel pour la communication marketing internationale ; managerial : la necessite de realiser des strategies de communication marketing internationale plus ou moins standardisees selon une approche socioculturelle segmentee a ete demontree. Plusieurs effets tangibles des dimensions socioculturelles ont ete mesures : appreciation publicite, consommation medias, appreciation pays d'origine, choix selon categorie de produits, etc. De plus, cette recherche a mis en evidence la complementarite possible dans l'etude de marche internationale, entre la demarche interculturelle et les etudes plus classiques sur les variables economiques, juridiques, concurrentielles et mediatiques.
APA, Harvard, Vancouver, ISO, and other styles
9

Knaus, Anja. "Internationale Expansionsprojekte im Handel und Management-Lernen /." [St. Gallen] : [s.n.], 2005. http://www.gbv.de/dms/zbw/502853484.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Lim, Sang-Kyu. "La relation R&D-marketing et la coopération internationale : facteurs clés de la compétitivité des P.M.E. coréennes." Paris 1, 2001. http://www.theses.fr/2001PA010047.

Full text
Abstract:
Dans notre étude, nous positionnerons la coopération comme une notion importante et nécessaire à la stratégie de mondialisation. Nous diviserons cette notion de coopération en deux parties : l'une est la coopération entre la recherche développement et le marketing, facteur interne à l'entreprise et contrôlable par elle-même ; l'autre est la coopération entre les entreprises, coopération nationale ou internationale, facteur externe à l'entreprise et qu'elle ne peut contrôler. Nous analyserons si le système de gestion du département des nouveaux produits et les relations entre le département du marketing et celui de la recherche et du développement influencent véritablement la coopération de l'entreprise avec des entreprises nationales et étrangères ; nous avons donc formulé quelques hypothèse s et tenté de les tester grâce aux données recueillies lors d'expériences. Pour notre échantillon, nous avons choisi du 10 septembre au 20 novembre 2000, période où nous avons commencé notre enquête, uniquement des entreprises coréennes de fabrication possédant leur propre laboratoire de recherche et de développement et produisant des produits électriques, électroniques, mécaniques ou d'é1uipement.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "Internationale marketing"

1

Cateora, Philip R. International marketing. 6th ed. Homewood, Ill: Irwin, 1987.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Cateora, Philip R. International marketing. 7th ed. Homewood, IL: Irwin, 1990.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

Cateora, Philip R. International marketing. 9th ed. Chicago: Irwin, 1996.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

International marketing. 8th ed. Homewood, IL: Irwin, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Cateora, Philip R. International marketing. Boston: Irwin/McGraw-Hill, 1999.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Berndt, Ralph, Matthias Sander, and Claudia Fantapié Altobelli. Internationale Marketing-Politik. Berlin, Heidelberg: Springer Berlin Heidelberg, 1997. http://dx.doi.org/10.1007/978-3-642-61683-9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

L, Graham John, ed. International marketing. Boston, Mass: McGraw-Hill, 2007.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

C, Gilly Mary, and Graham John L, eds. International marketing. Boston: McGraw-Hill Irwin, 2009.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Global marketing: Foreign entry, local marketing & global management. 3rd ed. New York, N.Y: McGraw-Hill/Irwin, 2003.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Johansson, Johny K. Global marketing: Foreign entry, local marketing & global management. 2nd ed. Boston: Irwin/McGraw-Hill, 2000.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "Internationale marketing"

1

Usunier, Jean-Claude, and Björn Walliser. "Internationale Marketing-Kommunikation." In Interkulturelles Marketing, 209–27. Wiesbaden: Gabler Verlag, 1993. http://dx.doi.org/10.1007/978-3-322-90366-2_12.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Berndt, Ralph, Matthias Sander, and Claudia Fantapié Altobelli. "Internationale Marketing-Kommunikation." In Internationale Marketing-Politik, 263–339. Berlin, Heidelberg: Springer Berlin Heidelberg, 1997. http://dx.doi.org/10.1007/978-3-642-61683-9_4.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Berndt, Ralph, Matthias Sander, and Claudia Fantapié Altobelli. "Internationale Marketing-Mixes." In Internationale Marketing-Politik, 409–18. Berlin, Heidelberg: Springer Berlin Heidelberg, 1997. http://dx.doi.org/10.1007/978-3-642-61683-9_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Berndt, Ralph, Claudia Fantapié Altobelli, and Matthias Sander. "Internationale Marketing-Planung." In Internationales Marketing-Management, 86–224. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-662-07984-3_3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Berndt, Ralph, Claudia Fantapié Altobelli, and Matthias Sander. "Internationale Marketing-Organisation." In Internationales Marketing-Management, 247–309. Berlin, Heidelberg: Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-662-07984-3_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Berndt, Ralph, Claudia Fantapié Altobelli, and Matthias Sander. "Internationale Marketing-Planung." In Internationales Marketing-Management, 86–200. Berlin, Heidelberg: Springer Berlin Heidelberg, 1999. http://dx.doi.org/10.1007/978-3-662-07985-0_3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Berndt, Ralph, Claudia Fantapié Altobelli, and Matthias Sander. "Internationale Marketing-Organisation." In Internationales Marketing-Management, 224–88. Berlin, Heidelberg: Springer Berlin Heidelberg, 1999. http://dx.doi.org/10.1007/978-3-662-07985-0_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Berndt, Ralph, Claudia Fantapié Altobelli, and Matthias Sander. "Internationale Marketing-Audits." In Internationales Marketing-Management, 479–85. Berlin, Heidelberg: Springer Berlin Heidelberg, 2016. http://dx.doi.org/10.1007/978-3-662-46787-9_16.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Berndt, Ralph, Claudia Fantapié Altobelli, and Matthias Sander. "Internationale Marketing-Audits." In Internationales Marketingmanagement, 493–500. Berlin, Heidelberg: Springer Berlin Heidelberg, 2020. http://dx.doi.org/10.1007/978-3-662-60861-6_14.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Berndt, Ralph, Claudia Fantapié Altobelli, and Matthias Sander. "Internationale Marketing-Organisation." In Internationales Marketing-Management, 443–520. Berlin, Heidelberg: Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-12691-8_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "Internationale marketing"

1

Pinheiro, M., and K. Weber. "Polo International and global software marketing." In Innovation in Technology Management. The Key to Global Leadership. PICMET '97. IEEE, 1997. http://dx.doi.org/10.1109/picmet.1997.653702.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Yilmaz, Emrah Sıtkı, and Hanifi Murat Mutlu. "A Bibliometric Analysis of Digital Marketing Studies." In 6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eman.2022.135.

Full text
Abstract:
Studies on digital marketing have a wide place in both national and international literature. The rapid growth in e-commerce transactions brought about by the COVID-19 pandemic, as well as the digitalization appli­cations brought about by the distance economy, reveal new digital-focused research areas for researchers. By conducting a bibliometric analysis of re­search articles with the keyword “digital marketing” in their abstracts in on­line “Web of Science” databases, the aim of this study is to provide concep­tual and methodological contributions as well as literature support for new research areas that emerged during the pandemic period. The basic criteria such as the number of authors and articles, author profile, publication place information, year, article subject, keywords, and resource usage, as well as the connection networks between these criteria, are examined by biblio­metric analysis, which has recently become widely used in the field of social sciences within the framework of a specific journal or a research topic. With this study, it is planned to identify research trends in the area of digital mar­keting, detect different research-related factors, and contribute to future re­search by pointing out research gaps. A discussion of the findings and ad­vice regarding the network connections between studies on digital market­ing concludes the study.
APA, Harvard, Vancouver, ISO, and other styles
3

Peirson, Bradley, and Nael Barakat. "Global Engineering Ethics: A Marketing Approach." In ASME 2009 International Mechanical Engineering Congress and Exposition. ASMEDC, 2009. http://dx.doi.org/10.1115/imece2009-12789.

Full text
Abstract:
There is no doubt that the world is shrinking in many ways, including the ways that engineers from various nations collaborate and share ideas. Along with major international projects such as the international space station, corporations in the United States and abroad are carrying out international engineering tasks on a daily basis. Such collaborations have been of great benefit to the engineering profession because of the free exchange of ideas and engineering talents. One of the main problems facing engineers in the international arena, however, is the lack of a common ethical background. The debate about how to create a common, global code of ethics for engineers has been carried out for several years. The aim of this paper is not add to the arguments about what should be included in a global code of ethics. The purpose of this paper is, in fact, to present a method by which an international organization tasked with the development and administration of such a code could go about attracting potential members. A common code of ethics, containing tenets that most engineering societies around the world already agree upon, is laid down as the framework. From this the basic operation of an international engineering society is outlined. With this basic starting point established the discussion proceeds to the techniques that an international society would need to employ in order grow in numbers and gain credibility among the profession. Further discussion leads to incorporation of these ideas into the education of engineers at the undergraduate level. Ethical training is currently incorporated into undergraduate curricula at many universities in the US. In many cases, however, this portion of the curriculum is limited to western ethical philosophies and the codes of ethics of the American engineering societies. Undergraduate engineering education is designed to develop the next generation to lead their engineering fields. With the prevalence of international collaboration in engineering it is almost assured that these future engineers will be international engineers, to some degree. This paper presents not only a method for attracting potential members to an international engineering society, but also means to prepare future engineers to be responsible members of the international engineering community.
APA, Harvard, Vancouver, ISO, and other styles
4

Hao, Wei, and Yanan Wang. "Intelligent International Marketing System and Marketing Method based on Big Data." In 2021 International conference on Smart Technologies and Systems for Internet of Things (STS-IOT 2021). Paris, France: Atlantis Press, 2022. http://dx.doi.org/10.2991/ahis.k.220601.040.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Hao, Wei, and Yanan Wang. "Intelligent international marketing system and marketing method based on big data." In 2022 International Conference on Artificial Intelligence in Everything (AIE). IEEE, 2022. http://dx.doi.org/10.1109/aie57029.2022.00086.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Józsa, László, and Gábor Rekettye Jr. "INTERNATIONAL RESEARCH ON THE FUTURE OF MARKETING COMMUNICATION." In Annual International Conference on Enterprise Marketing and Globalization. Global Science & Technology Forum (GSTF), 2015. http://dx.doi.org/10.5176/2251-2098_emg15.3.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

DeFanti, Mark. "Introducing a Cross-Course Teaching Innovation to Enhance Group Project Performance." In Third International Conference on Higher Education Advances. Valencia: Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/head17.2017.5399.

Full text
Abstract:
Marketing educators and students recognize the benefits derived from group assignments. Nonetheless, serious problems that occur frequently in student groups are diminished effort by some free-riding team members or disassociation from the group by lone wolf team members. In a highly innovative manner, the American Marketing Association’s integrated marketing plan international competition was concurrently adopted by Principles of Marketing, Marketing Research and Advanced Advertising courses in an attempt to leverage the many benefits of team projects while minimizing their drawbacks.
APA, Harvard, Vancouver, ISO, and other styles
8

Kutluk, Aysegül. "Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00765.

Full text
Abstract:
At the present time, managements which can see and use alterations, they can remain stand and strive with their competitors. Changes are in managements only able to possible by using new strategies, that can make a management comperior under the competition clause. These strategies are: last trends, fun promotions, flash mobbings, guerrilla advertising and even the viral applications that can make people unwittingly a marketer. On the other hand, at the first times, while guerilla marketing was a method that small scale enterprise can struggle against the big bussiness, nowadays it is a very simple method which every management can apply easily.The aim of guerilla marketing is to make more sales, like traditional marketing. But, the methods that used, are different from eachother. This method try to find with very low budget some works, that will take place more higher from other traditional marketing methods' effects. This works have to be effective, different, enjoyable and unforgetable. That is possible to see them in out,on ethernet and somewhere of our life. Especially, these activities are organized contemplated by advertising agencies; diversified according to the imagination of the creators. Guerilla marketing and the other similar marketings are done especially online network in tourism sector of Turkey. The purpose of this study; is increasing the awareness of guerilla marketing as an alternative method in academic and sectorel context, that can increase the sales of tourism managements and at the same time can provide quickly and easily reach to their target group.
APA, Harvard, Vancouver, ISO, and other styles
9

Chakravorti, Samit. "Market Orientation of Firms in International Markets: A Review." In 3rd Annual International Conference on Enterprise Marketing and Globalization. Global Science and Technology Forum, 2013. http://dx.doi.org/10.5176/2251-2098_emg13.04.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Krishnan, Thilagavathi, and Shankar Chelliah. "Patients’ Satisfaction in International Healthcare: Malaysia in Perspective." In Annual International Conference on Enterprise Marketing and Globalization (EMG 2016). Global Science & Technology Forum (GSTF), 2016. http://dx.doi.org/10.5176/2251-2098_emg16.17.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "Internationale marketing"

1

Cuesta-Valiño, Pedro. Happiness Management. A Social Well-being multiplier. Social Marketing and Organizational Communication. Edited by Rafael Ravina-Ripoll. Editorial Universidad de Sevilla, 2022. http://dx.doi.org/10.12795/2022.happiness-management.

Full text
Abstract:
On behalf of the Happiness University Network, we are pleased to present here an extract of the information concerning the universities working to generate the diffusion of this network. Specifically, with the support of the University of Salamanca and the Pontifical University of Salamanca the aim is to create a friendly and working environment for the dissemination and discussion of the latest scientific and practical developments in the fields of happiness economics, corporate wellbeing, happiness management and organisational communication. It also offers an opportunity for productive encounters, the promotion of collaborative projects and the encouragement of international networking. Below you will find papers related to: Economics of happiness, happiness management, organisational communication, welfare state economics, consumer happiness, leadership, social marketing, happiness management and SDGs, happiness management in human resource strategies, learning and competencies in happiness management, learning and competencies in social well-being, measurement and indicators of happiness and well-being and history of welfare economics.
APA, Harvard, Vancouver, ISO, and other styles
2

Lindo-Ocampo, Gloria Inés, and Hilda Clarena Buitrago-García. English for Business Course. Thematic Unit: Business Events. Ediciones Universidad Cooperativa de Colombia, September 2022. http://dx.doi.org/10.16925/gcnc.24.

Full text
Abstract:
This didactic unit is aimed at the fifth semester students of the Business Administration, Marketing and International Business program, who have already completed the four basic levels of the Open Lingua program. This proposal seeks to develop skills and competencies that allow them to perform in different fields related to private, public and solidarity economy companies, and in various mediation and negotiation processes at national and international levels. The instructional design of this unit contains real-life situations, focused on the world of business, that allow students to interact in various types of business events. The grammatical and lexical concepts, necessary to interact successfully in these types of communicative situations, are introduced and applied. The educational activities are designed to offer opportunities to interact in business conferences, international exhibitions, and seminars, among others. The contents are framed in natural and meaningful contexts. This leads to a greater understanding of the type of language used in business and the way it is used to communicate. The contents are structured in three lessons in which the level of complexity of the topics, tasks, texts and transitions (4Ts) have been considered. Also, various types of activities that activate and reinforce previous knowledge and that, subsequently, evaluate the progress of the students, are included.
APA, Harvard, Vancouver, ISO, and other styles
3

Vaskivskyj, Yurij. Branding in journalism: prospects for operation. Ivan Franko National University of Lviv, February 2022. http://dx.doi.org/10.30970/vjo.2022.51.11395.

Full text
Abstract:
The article analyzes the branding process in the context of the development of individual units of journalism. After all, in the current conditions of competition in the Ukrainian information space, it is important to apply and master new technologies for the development and promotion of media resources in the media market. The history of branding is presented and it is noted that branding is the key to the success of each media brand in using the necessary tools and technologies, which involves the branding process. It is necessary to know and understand not only the basic laws of branding, but also its possibilities as the main tool of Internet marketing and offline or digital marketing. It is emphasized that the personal brand should be considered as a tool that builds a reputation and a positive image in the information space, as well as allows you to get a variety of resources only using professional skills and knowledge. It is important not only to form your own audience, but also to meet its needs. The GORDON online publication is analyzed, because this media resource is a consequence of the influence of personal brand on the audience and rapid development in the context of promoting a particular media resource, and the main ideologue and co-founder of this publication is an example of how personal brand can affect audiences. and promote the development of a specific business project. It is noted that the reputation of Dmitry Gordon and his odious figure became the basis for the success of this online publication, and attitudes toward him may be different and often ambiguous, but his person is known to everyone in the post-Soviet space. Modern information space needs scandalous and odious personalities, because they are able to arrange a show, give people emotions. The author points out that branding is an extremely promising technology not only in the context of promoting and promoting a particular media resource or personal brand, but also promotes the comprehensive development of journalists as public opinion experts and potential speakers at international conferences not only in journalism, but also internet marketing.
APA, Harvard, Vancouver, ISO, and other styles
4

Sopein-Mann, Oluwafunmike, Zita Ekeocha, Stephen Robert Byrn, and Kari L. Clase. Medicines Regulation in West Africa: Current State and Opportu-nities. Purdue University, December 2021. http://dx.doi.org/10.5703/1288284317443.

Full text
Abstract:
Ndomondo-Sigonda et al. (2017) observed that there is scarcity of information on human resources (person-nel devoted to regulation of medicines) in the domain of medicines regulation in the sub-Saharan Africa (SSA). The published information on medicines regulation by the National Medicines Regulatory Authorities (NMRAs) in the Economic Community of West African States (ECOWAS) region are no longer current and consistent with the current realities in the NMRAs. In order to reveal this occurrence, show the trends that exist over the years and make appropriate recommendations, data were collected and compared from 2005, 2010 and 2017 research reports on seven regulatory features of the fifteen Members States of ECOWAS. The re-sults show that there was missing information per regulatory feature and country. There was also an overall increasing trend in the number of NMRAs in the region that showed progress with respect to the measured regulatory features - Autonomy (Authority and Legal form), Marketing Authorization), GMP inspection, Quality Control, Quality Management System, Information Management System and Harmonization and International cooperation. People of Africa have a valuable story to tell as it relates to medicines regulation. This report is written by a West African from the perspective of a West African involved in the study and practice of medi-cines regulation by the NMRAs in the ECOWAS.
APA, Harvard, Vancouver, ISO, and other styles
5

Ecuador: Use commercial marketing to increase sustainability. Population Council, 2001. http://dx.doi.org/10.31899/rh2001.1007.

Full text
Abstract:
Many nongovernmental organizations sell contraceptives through retail outlets to generate income and expand access to these products. In 1998 Centro Médico de Orientación y Planifación Familiar (CEMOPLAF) employed 25 sales agents in 14 cities throughout Ecuador. These agents sold products, including contraceptive methods and home pregnancy tests, to pharmacies, physicians, other distributors, and nontraditional outlets. Contraceptive sales were CEMOPLAF’s largest source of revenue in 1997. Sales had grown rapidly during 1996–97, but CEMOPLAF managers did not know whether product sales were profitable. With support from the Population Council and Family Health International, CEMOPLAF made a detailed analysis of product sales income and costs during 1998. As noted in this summary, the analysis found that net revenue is the best measure of sales performance, since it takes product costs into account; sales agents in large cities had the largest sales and generated most of the profits, whereas sales agents in smaller cities had lower sales volume; and program managers should set up a routine financial analysis system to monitor product sales, profits, and unit costs for sound decision-making.
APA, Harvard, Vancouver, ISO, and other styles
6

The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2000. http://dx.doi.org/10.31899/hiv2000.1001.

Full text
Abstract:
In July 1997, Population Services International (PSI), at the request of the Zimbabwe National AIDS Coordination Programme, launched a social marketing program for the female condom in Zimbabwe. To avoid stigma associated with condoms and STI prevention, the female condom was marketed as a family planning product or “contraceptive sheath” under the brand name “Care.” It was initially sold through pharmacies and clinics at a heavily subsidized retail price of US $0.24 for two; distribution has since expanded to other urban outlets, including supermarkets and convenience stores. Approximately one year after the start of the social marketing program, the Horizons Project and PSI conducted a descriptive, cross-sectional study of female condom users, male condom users, and nonusers of either barrier method. The goal is to increase understanding of the patterns and dynamics of female condom use to inform policymakers and program planners involved in decisions about promotion and distribution in Zimbabwe. In total, 493 female condom users, 633 male condom users, and 624 nonusers are included in the analyses upon which this report is based.
APA, Harvard, Vancouver, ISO, and other styles
7

The female condom: Dynamics of use in urban Zimbabwe. Population Council, 2002. http://dx.doi.org/10.31899/hiv2002.1001.

Full text
Abstract:
In July 1997, Population Services International (PSI), at the request of the Zimbabwe National AIDS Coordination Programme, launched a social marketing program for the female condom in Zimbabwe. The campaign's intended audience was women in long-term relationships. To avoid the stigma associated with condoms and the prevention of sexually transmitted infections, PSI marketed the female condom as a family planning product under the brand name Care™. Approximately one year after the start of the female condom social marketing campaign, the Horizons Program and PSI conducted a descriptive, cross-sectional study of female condom users, male condom users, and nonusers of either barrier method. At the time of the study, the female condom was being marketed in urban Zimbabwe through radio, TV, and print media, and sold through selected sales outlets, including pharmacies, large supermarkets, and convenience stores at a subsidized price. As stated in this brief, the goal of this research was to increase understanding of the patterns and dynamics of female condom use to inform policymakers and program planners involved in decisions about promotion and distribution of the female condom in Zimbabwe.
APA, Harvard, Vancouver, ISO, and other styles
8

The female condom in Zimbabwe: The interplay of research, advocacy, and government action. Population Council, 1999. http://dx.doi.org/10.31899/hiv1999.1000.

Full text
Abstract:
During the past decade, a significant increase in reported cases of HIV/AIDS in Zimbabwe prompted the government, local organizations, and international donors to intensify prevention efforts. As part of this response, in November 1996 Zimbabwe’s National AIDS Coordinating Programme invited Population Services International to launch a social marketing program to promote the female condom, making this protective device widely available for the first time in Africa. After an acceptability study showed that Zimbabwean men and women liked using the female condom, leaders of these organizations encouraged public discussion and media attention, which helped pave the way to approval and introduction of the device. This brief presents the findings of a case study conducted by Grace Osewe and sponsored by the Population Council’s HIV/AIDS operations research Horizons Project. The study reviewed the social and political factors that led to government approval and commercial introduction of the female condom in Zimbabwe.
APA, Harvard, Vancouver, ISO, and other styles
9

District level baseline survey of family planning program in Uttar Pradesh: Nainital. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1011.

Full text
Abstract:
In 1992, the Ministry of Health and Family Welfare and the United States Agency for International Development, New Delhi, began the Innovations in Family Planning Services Project (IFPS) under the management of the State Innovation in Family Planning Services Agency (SIFPSA), Lucknow. The goal was to reduce the fertility rate in Uttar Pradesh by expanding and improving family planning (FP) services. To achieve this, the IFPS project will support service innovations in the public and nongovernmental sectors and through contraceptive social marketing mechanisms. The Baseline Survey in Uttar Pradesh (BSUP) is being undertaken as one important component of the IFPS project. The BSUP is designed to provide information on fertility, FP, and maternal and child health care that will be helpful in monitoring and evaluating population and family welfare policies and programs. SIFPSA has designated the Population Council as the nodal organization responsible for providing technical guidance for the survey. The Indian Institute of Health Management Research, Jaipur, will conduct the survey in the district of Nainital.
APA, Harvard, Vancouver, ISO, and other styles
10

District level baseline survey of family planning program in Uttar Pradesh: Pithoragarh. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1012.

Full text
Abstract:
In 1992, the Ministry of Health and Family Welfare and the United States Agency for International Development, New Delhi, began the Innovations in Family Planning Services Project (IFPS) under the management of the State Innovation in Family Planning Services Agency (SIFPSA), Lucknow. The goal was to reduce the fertility rate in Uttar Pradesh by expanding and improving family planning (FP) services. To achieve this, the IFPS project will support service innovations in the public sector and nongovernmental sectors and through contraceptive social marketing mechanisms. The Baseline Survey in Uttar Pradesh (BSUP) is being undertaken as one important component of the IFPS project. The BSUP is designed to provide information on fertility, FP, and maternal and child health care that will be helpful in monitoring and evaluating population and family welfare policies and programs. SIFPSA has designated the Population Council as the nodal organization responsible for providing technical guidance for the survey. The responsibility of conducting this multicentric survey in the district of Pithoragarh was given to the Indian Institute of Health Management Research, Jaipur.
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'Internationale marketing' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography