Relevant bibliographies by topics / Internet advertising

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Internet advertising'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Internet advertising"

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Wicker, Stephen B., and Kolbeinn Karlsson. "Internet advertising." Communications of the ACM 60, no. 10 (2017): 70–79. http://dx.doi.org/10.1145/3048384.

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Matthew, N. O. Sadiku* Shumon Alam Sarhan M. Musa. "INTERNET ADVERTISING: A PRIMER." Global Journal of Engineering Science and Research Management 4, no. 11 (2017): 18–21. https://doi.org/10.5281/zenodo.1066244.

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Internet advertising (IA) is using the Internet to market products and services to a large audience. In the current era of Internet commerce, companies have chosen to use Internet advertising and the trend is irreversible. The goal of Internet advertising is to drive customers to your website. Understanding some key concepts of Internet advertising is crucial to creating a strategy that will suit one’s business.  This paper provides a brief introduction to Internet or online advertising.
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Markham, Scott, Rebecca Gatlin-Watts, and William Bounds. "Internet Advertising vs. Traditional Advertising." Journal of Promotion Management 6, no. 1-2 (2001): 3–17. http://dx.doi.org/10.1300/j057v06n01_02.

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Yadav, Ajay Kumar. "Digital Advertising, Internet Advertising, Online Marketing, Web Advertising, Online Advertising, Internet Marketing, Web Marketing." International Journal For Academic Research and Development 3, no. 1 (2021): 21–37. https://doi.org/10.5281/zenodo.6640636.

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This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies are using digital marketing for competitive advantage. Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. The development of information technology, followed by the advancement of di
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Malchyk, M., and I. Adasiuk. "ADVERTISING IN THE INTERNET: THEORETICAL ANALYSIS AND FEATURES." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 5, no. 1 (2021): 75–85. http://dx.doi.org/10.23939/semi2021.01.075.

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Purpose. The purpose of the article consists of theoretically analyzing advertising on the Internet and determining its species’ characteristics. Design/methodology/approach. The following methods were used in the research process: generalization, synthesis, grouping, induction, deduction, vertical, horizontal, tabular. Findings. This article highlights the analysis of the leading indicators of the Internet advertising market and the most popular advertising types in the network. Internet advertising’s main tasks as an essential tool of the marketing strategy of any kind of activity, a form of
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Robinson, Helen, Anna Wysocka, and Chris Hand. "Internet advertising effectiveness." International Journal of Advertising 26, no. 4 (2007): 527–41. http://dx.doi.org/10.1080/02650487.2007.11073031.

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Stotland, Boris Igorevich. "The concept and features of Internet advertising as a result of intellectual activity." Право и политика, no. 2 (February 2022): 52–58. http://dx.doi.org/10.7256/2454-0706.2022.2.37462.

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In the era of digitalization, attracting attention to goods, works and services on the Internet is becoming increasingly difficult. In this regard, Internet advertising is becoming more creative, which may indicate that it should be considered as a result of intellectual activity. The author has studied in detail the signs and criteria of the protectability of advertising distributed on the Internet in order to identify the possibility of recognizing it as a result of intellectual activity. Special attention is paid by the author to the issues of copyright distribution on Internet advertising,
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Aashi, Mehta. "Internet advertising and its popularity." International Journal for Research Publication and seminar 13, no. 4 (2022): 8. https://doi.org/10.5281/zenodo.6885400.

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<strong>1. Introduction</strong> Due to the rapid expansion of the Internet, online advertising has evolved into one of the essential advertising mediums. The Internet is a virtual environment where customers connect with many advertisements. Advertisers may use the Internet to maintain and improve relationships with customers worldwide, representing a great new approach for businesses to engage with new and existing audiences in a very integrated way. The one-to-many or many-to-many paradigm of online advertising can be used. Online advertising has the advantage of being interactive when comp
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Fayvishenko, Diana, Oksana Melnichenko, and Kateryna Bogatyrova. "DEVELOPMENT TRENDS OF INTERNET ADVERTISING IN UKRAINE." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (2021): 24–27. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-4.

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The article considers the existing developments on the development of Internet advertising in Ukraine. The authors identified advantages and disadvantages of the development of Internet advertising in Ukraine, and studied the current trends. The article presents the development of Internet advertising in Ukraine. The advantages and disadvantages of the development of Internet advertising in Ukraine are identified, effective channels of interaction with contractors and buyers via the Internet are identified, tools are presented and the main trends and directions of media advertising development
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Koshksaray, Amir Abedini, and Elnaz Nabizadeh. "Internet Advertising Pleasure and Purchase Intention." International Journal of Innovation in the Digital Economy 8, no. 4 (2017): 30–47. http://dx.doi.org/10.4018/ijide.2017100103.

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The purpose of this study is to provide some insights regarding the Internet advertising Pleasure, IAP. The recent negative trends and deficiencies in Internet advertising makes it imperative to study various factors affecting this area of marketing and explain why people have not enough willingness to click on advertisements. This study builds a comprehensive theoretical model explaining the internet advertising pleasure. By administrating a survey, the paper examined the 288 Internet users' reactions in Iran. A structural equation model and AMOS software were used to analyze the data. A tota
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Dissertations / Theses on the topic "Internet advertising"

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Ma, Hon-bo Tony, and 馬漢波. "Internet advertising." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1998. http://hub.hku.hk/bib/B31269114.

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Ma, Hon-bo Tony. "Internet advertising /." Hong Kong : University of Hong Kong, 1998. http://sunzi.lib.hku.hk/hkuto/record.jsp?B19874200.

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Hsin-Yi, Chang. "Analysis of false internet advertising /." Tamsui : Tamkang University, Tamkang University, Graduate Institute of International Trade, 2006. http://etds.lib.tku.edu.tw/etdservice/download_file?etdun=U0002-0202200611002800&fileName=tku-95-691480221-1.pdf.

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Rosenkrans, Virginia L. "Electronic Commerce and Internet Advertising." NSUWorks, 2001. http://nsuworks.nova.edu/gscis_etd/808.

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Electronic commerce (e-commerce) and online advertising have exploded on the Internet. The Internet advertising frenzy resulted in revenue that topped $1.953 billion for the first quarter of 2000 (Internet Advertising Bureau, 2000a). Revenues for the first quarter swelled almost 10% over the fourth quarter of 1999 and 182% over the first comparative quarter of 1999. The continued growth of e-commerce is reflected by the interactive nature of the Internet, which has provided abundant opportunities for companies to promote their goods and services. Given the promise of the Web as a medium for e-
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Nazerzadeh, Hamid. "Internet advertising : optimization and economic aspects /." May be available electronically:, 2009. http://proquest.umi.com/login?COPT=REJTPTU1MTUmSU5UPTAmVkVSPTI=&clientId=12498.

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Hong, Jongpil. "Advertising media models for internet reach/frequency estimation /." Digital version accessible at:, 1998. http://wwwlib.umi.com/cr/utexas/main.

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Kozlen, Kevin. "The value of banner advertising on the web." Diss., Columbia, Mo. : University of Missouri-Columbia, 2006. http://hdl.handle.net/10355/4557.

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Thesis (M.A.) University of Missouri-Columbia, 2006.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on August 24. 2007) Includes bibliographical references.
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Lam, Wai-man. "Online advertising : why or why not ?" HKBU Institutional Repository, 2005. http://repository.hkbu.edu.hk/etd_ra/683.

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Dube, William. "The effect of new media on political advertising : television ads and internet ads in the 2008 presidential election /." Online version of thesis, 2009. http://hdl.handle.net/1850/9697.

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Haponiuk, D. "Internet meme." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/62564.

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In the modern world, it’s hard to imagine a young pal who had never heard about “memes”. As we all know, meme is some picture or video, which furiously became popular and went all over the world in the matter of days. Among them we see “Gangnam style”, “Dratuti” and “Crazy frog”.
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Books on the topic "Internet advertising"

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Woodberry, Samantha. Internet advertising: Is advertising on the internet the way forward for the advertising industry?. LCPDT, 1998.

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Moscardelli, Deborah M. Advertising on the Internet. Prentice Hall, 1999.

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Ilves, Laura S. Internet advertising and sales. Nova Science Publisher's, 2010.

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Brad, Aronson, ed. Advertising on the Internet. Wiley, 1997.

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Brad, Aronson, ed. Advertising on the Internet. 2nd ed. Wiley, 1999.

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W, Schumann David, and Thorson Esther, eds. Internet advertising: Theory and practice. Lawrence Erlbaum Associates, 2006.

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Testerman, Joshua O. Web advertising and marketing. Prima Pub., 1996.

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Tuten, Tracy L. Advertising 2.0. Greenwood Publishing Group, 2010.

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Cunningham, Court. Local online advertising for dummies. Wiley, 2010.

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Charles, Warner. Media selling: Television, print, the Internet, and radio. 4th ed. Wiley-Blackwell, 2009.

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Book chapters on the topic "Internet advertising"

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Hyland, Tom. "Why Internet Advertising?" In Webvertising. Vieweg+Teubner Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-86793-3_1.

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Kumar, Subodha. "Internet Advertising Firms." In SpringerBriefs in Operations Management. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-18645-0_5.

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Briggs, Rex, and Horst Stipp. "How Internet Advertising Works." In Webvertising. Vieweg+Teubner Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-86793-3_11.

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Spurgeon, Christina. "Online Advertising." In The Routledge Companion to Global Internet Histories. Routledge, 2017. http://dx.doi.org/10.4324/9781315748962-27.

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Rejón-Guardia, Francisco, and Francisco J. Martínez-López. "A Review of Internet and Social Network Advertising Formats 1." In Digital Advertising. Routledge, 2017. http://dx.doi.org/10.4324/9781315623252-21.

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Mishra, Anubhav, and Tata Sai Vijay. "Internet and mobile marketing." In Integrated Advertising, Promotion, and Marketing. Routledge India, 2023. http://dx.doi.org/10.4324/9781003458593-9.

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Thomas, Edward, Jeff Z. Pan, Stuart Taylor, Yuan Ren, Nophadol Jekjantuk, and Yuting Zhao. "Semantic Advertising for Web 3.0." In Future Internet - FIS 2009. Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-642-14956-6_9.

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Bucklin, Randolph E., and Paul R. Hoban. "Marketing Models for Internet Advertising." In International Series in Operations Research & Management Science. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56941-3_14.

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Ciomek, Nicole. "Internet Advertising and Google AdWords." In Google It. Springer New York, 2016. http://dx.doi.org/10.1007/978-1-4939-6415-4_7.

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Yang, Chung-Chuan. "Advertising Practitioners’ Attitudes Toward Internet Advertising Regulations in Taiwan." In Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11885-7_93.

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Conference papers on the topic "Internet advertising"

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Yang, Mengfei, Qiong Cao, Lingyun Tong, and Jiawen Shi. "Reinforcement learning-based optimization strategy for online advertising budget allocation." In 2025 4th International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID). IEEE, 2025. https://doi.org/10.1109/icaid65275.2025.11034517.

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Wu, Ying, Lingling Li, Chunping Tan, Yuansheng Feng, and Yao Zhang. "Research on an Advertising Click-Through Rate Prediction Algithm Combining Attention Mechanism Time-Gated Recurrent Unit." In 2025 4th International Conference on Artificial Intelligence, Internet and Digital Economy (ICAID). IEEE, 2025. https://doi.org/10.1109/icaid65275.2025.11034460.

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Gao, Bin, Jun Yan, Dou Shen, and Tie-Yan Liu. "Internet advertising." In SIGIR '13: The 36th International ACM SIGIR conference on research and development in Information Retrieval. ACM, 2013. http://dx.doi.org/10.1145/2484028.2484221.

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Mei, Tao, Ruofei Zhang, and Xian-Sheng Hua. "Internet multimedia advertising." In the 19th ACM international conference. ACM Press, 2011. http://dx.doi.org/10.1145/2072298.2072399.

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Javaid, Hira, Hafiz Kamran Khalil, Zartash Afzal Uzmi, and Ihsan Ayyub Qazi. "Online Advertising under Internet Censorship." In HotNets-XVI: The 16th ACM Workshop on Hot Topics in Networks. ACM, 2017. http://dx.doi.org/10.1145/3152434.3152455.

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Beloff, Natalia, and Palashi Pandya. "Advertising Models on Social Networks for SMEs-An Advertising Methodology." In 2010 International Conference on Internet Technology and Applications (iTAP). IEEE, 2010. http://dx.doi.org/10.1109/itapp.2010.5566329.

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Edelman, Ben, and Michael Schwarz. "Internet advertising and optimal auction design." In the 14th ACM SIGKDD international conference. ACM Press, 2008. http://dx.doi.org/10.1145/1401890.1401891.

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Ostrovsky, Michael, and Michael Schwarz. "Reserve prices in internet advertising auctions." In the 12th ACM conference. ACM Press, 2011. http://dx.doi.org/10.1145/1993574.1993585.

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Tian, Tian, Jun Zhu, Fen Xia, Xin Zhuang, and Tong Zhang. "Crowd Fraud Detection in Internet Advertising." In WWW '15: 24th International World Wide Web Conference. International World Wide Web Conferences Steering Committee, 2015. http://dx.doi.org/10.1145/2736277.2741136.

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Wendan, Zhao, and Wang Dingwei. "Study on Internet advertising placement problem." In 2010 International Conference on Logistics Systems and Intelligent Management (ICLSIM). IEEE, 2010. http://dx.doi.org/10.1109/iclsim.2010.5461317.

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Reports on the topic "Internet advertising"

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Athey, Susan, Emilio Calvano, and Joshua Gans. The Impact of the Internet on Advertising Markets for News Media. National Bureau of Economic Research, 2013. http://dx.doi.org/10.3386/w19419.

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Winseck, D. Growth and Upheaval in the Network Media Economy in Canada, 1984-2019. Canadian Media Concentration Research Project (CMCRP), Carleton University, 2020. http://dx.doi.org/10.22215/cmcrp/2020.1.

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This report examines the development of the media economy over the past thirty-five years. Since beginning this project a decade ago, we have focused on analyzing a comprehensive as possible selection of the biggest telecoms, Internet and media industries (based on revenue) in Canada, including: mobile wireless and wireline telecoms; Internet access; cable, satellite &amp; IPTV; broadcast television, specialty and pay television services as well as Internet-based video subscription and download services; radio; newspapers; magazines; music; Internet advertising; social media; operating systems
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Edelman, Benjamin, Michael Ostrovsky, and Michael Schwarz. Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords. National Bureau of Economic Research, 2005. http://dx.doi.org/10.3386/w11765.

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Lefevre, Bruno, and Philippe Bouquillion. Communications, media and internet concentration in France, 2019-2021. Global Media and Internet Concentration Project, Carleton University, 2024. http://dx.doi.org/10.22215/gmicp/2024.2.

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This report focuses on approximately thirty French markets, contributing to local debates and research as part of the Global Media and Internet Concentration Project (GMICP). It explores the dynamics of diversified economic players in cultural industries (press, audiovisual, books, music), emphasizing the coexistence of 'traditional' and 'new' entrants. The study provides sector-based and global analyses, revealing a dual dynamic of diversification and concentration in the production, distribution, and broadcasting of cultural and information content. Audiovisual content broadcasting, both fre
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Majchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.

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The linguistic research of (the new) media so far has mainly focused on the analysis of content from broadcasters – people publishing on the Internet in order to convince the potential recipients to enter the website, read articles, explore the website as well as return after leaving it – in exchange for the material or financial benefit. Several years of observation of a variety of text types existing in the media shows that not only texts from broadcasters make it possible to notice and maintain this attention of recipients. Nowadays, similarly as in marketing and advertising, in the media (
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ตั้งมณี, ชัชพงศ์, та อัษฎาพร ทรัพย์สมบูรณ์. การเปรียบเทียบการโฆษณาบนอินเตอร์เนตด้วยแบนเนอร์ เมื่อลักษณะการนำเสนอและรูปแบบของเวปเพจที่แสดงแบนเนอร์แตกต่างกัน : รายงานการวิจัย. คณะพาณิชยศาสตร์และการบัญชี จุฬาลงกรณ์มหาวิทยาลัย, 2004. https://doi.org/10.58837/chula.res.2004.22.

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A significant drawback of implementing Internet banners is the small number of clicks (or often referred to as clickthroughs ) on the banners. Several factors have been altered so as to attract more web site visitors and then they would ultimately click on the banners. Two factors of this study’s interest are banner styles and banner presentations. A review of previous literature found no published work on comparison of clickthrough rates among these three banner styles (i.e., embedded, popup and layered styles) or between these two banner presentations (i.e., the presentations on a web page w
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Maestro Espínola, L., JV García Santamaría, and MJ Pérez Serrano. The general-interest digital press as advertising platform: Changes in its business model. Revista Latina de Comunicación Social, 2016. http://dx.doi.org/10.4185/rlcs-2016-1134en.

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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