Relevant bibliographies by topics / Internet advertising discourse

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Internet advertising discourse'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Internet advertising discourse"

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Инь, Ц. "Advertising tourism discourse on the Internet." Modern scientist, no. 5 (July 23, 2024): 140–44. http://dx.doi.org/10.58224/2541-8459-2024-5-140-144.

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в настоящем исследовании проводится анализ рекламного туристического дискурса. Автором приведена краткая характеристика его особенностей, а также функции в сфере туризма. Основываясь на рекламных текстах, в рамках настоящего исследования был сформирован корпус для определения особенностей туристического дискурса на примере провинции Аньхой путем извлечения ключевых слов в рамках культурной и туристической лексики. Установлено, что культурное и туристическое измерение изображает богатые и отличительные красные и природные туристические ресурсы Аньхой. Функция туристического и рекламного дискурс
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Makarycheva, A. V., and E. V. Smirnova. "Wordplay in Spanish advertising discourse." Linguistics & Polyglot Studies 8, no. 4 (2022): 177–88. http://dx.doi.org/10.24833/2410-2423-2022-4-33-177-188.

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The article comprehensively studies such a stylistic device as wordplay in advertising discourse on the example of the Spanish language. The main purpose of the study was to study the wordplay techniques in the Internet advertising banners, which in recent years have gained most popularity among potential consumers compared with other types of advertising, as well as to identify those that are most frequently used. The objectives of the study were to find, systematize and classify examples of wordplay, determine the frequency of their use, as well as their compatibility and reinforcement poten
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Akhrenova, Natalia A., and Ruslan I. Zaripov. "Structural Features of News Text in Internet Discourse." Linguistics and Intercultural Communication 26, no. 3_2023 (2023): 87–98. http://dx.doi.org/10.55959/msu-2074-1588-19-26-3-6.

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The article is devoted to the description of peculiarities of the structure of news text (media-text) in Internet discourse, which from the structural point of view is a complex communicative unity of text, hypertext, dynamic (static) image and sound, providing non-linear, multi-channel, multi-layered and multi-dimensional perception of the conceptual meaning of the text. A distinctive structural feature of a media text, the main function of which in today’s media space is to manipulate and shape the recipient’s opinion, is its shaping in accordance with the model of an advertising text, based
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Tia Aprilia Christandian, Putu, I. Wayan Simpen, and Anak Agung Putu Putra. "Analisis Wacana Iklan Minuman pada Media Internet." Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana 27, no. 2 (2020): 131. http://dx.doi.org/10.24843/ling.2020.v27.i02.p04.

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Drink advertising is one of media that utilizes the biggest grammatical in promotional activities. The varian of discourse uses a choice of certain lingual units are composed of structure to achieve advertising purpose. This study aims to determine the cohesion parts, structure, and the aims of the beverage advertising through the discourse analysis approach. Data ware taken by observing the units beverage advertisement on internet. The qualitative approach is used to tell data descriptively and analyzed by agitation and matching methods. The results show (1) grammatical cohesion, namely: elli
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Ivanova, Iryna. "STYLISTIC FEATURES OF MODERN SPANISH ADVERTISING DISCOURSE IN THE INTERNET SPACE." PROBLEMS OF SEMANTICS, PRAGMATICS AND COGNITIVE LINGUISTICS, no. 40 (2021): 143–48. http://dx.doi.org/10.17721/2663-6530.2021.40.15.

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The article is devoted to the description of stylistic features of modern Spanish advertising discourse in the Internet space. For linguistic science, the interest in advertising discourse is mainly due to the general direction of the study of language as a tool of influence. Stylistic techniques and rhetorical figures contribute to achieving a communicative effect in advertising discourse, evoke emotions in recipients and create new convictions. Figures of speech play an important role in creating the ad copy or ad copy. It creates an advertising image for the product. The copywriter must cho
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Virotchenko, Svitlana, and Anastasia Zinova. "Interenet ads as a form of Internet communication. Specifics of translation. (based on the material of the Chinese and English languages)." 97, no. 97 (June 28, 2023): 15–21. http://dx.doi.org/10.26565/2786-5312-2023-97-02.

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The aim of the article is to study specifics of Internet advertising as a communicative process in virtual discourse. The relevance of the chosen topic is determined by accelerated technological development, modification of Internet communication with the participation of the latest elements of technology and software, and the evolution of communication processes. The tasks of the research are to consider the theoretical origins of formation of Internet communication; to distinguish the concept of Internet advertising; to analyze the peculiarities of Internet advertising in the context of virt
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Anisimov, V. E. "The External Hierarchy of French Film Discourse." Professional Discourse & Communication 6, no. 4 (2025): 34–64. https://doi.org/10.24833/2687-0126-2024-6-4-34-64.

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This study explores the external hierarchy of French film discourse, proposing a model that accounts for the elements generating this discourse and its interactions with other discourses within a hierarchical framework. The empirical material includes French films from 1990 to 2024 and elements of film text embedded in advertising, music, media, internet, and online literature discourses. Addressing the limited research on discourse hierarchy in modern linguistics, the study aims to identify and systematize the external hierarchy of French film discourse. The relevance of this research stems f
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T. Saladounikava, T. "New forms of advertising discourse reconfiguration." Bulletin of the Karaganda University. Philology series 101, no. 4 (2020): 47–52. http://dx.doi.org/10.31489/2020ph4/47-52.

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The article identifies some trends in the process of transformation of advertising discourse. There is a rejection of traditional advertising practices and a shift in advertising communication towards Internet technologies (banners, pop-up notifications). One of the trends in modern advertising communication is the appeal to new methods and tools that allow achieving the goal of an advertising campaign by varying the impact on the advertising consumer. New forms of advertising communication due to the diversification of information carriers are described. Specific features of the reconfigurati
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Wang, Rui. "Multimodal Critical Discourse Analysis of the Evolution of Female Representation in Advertising." International Journal of Education and Humanities 19, no. 1 (2025): 254–60. https://doi.org/10.54097/pqjhg281.

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This study examines the evolution of female representation in Chinese advertising, focusing on the shared characteristics of female images across different types of advertisements. Utilizing a multimodal discourse analysis framework, the study explores the distinctive features and transformations of female representation in Chinese advertisements. From a critical discourse perspective, it scrutinizes gender discrimination embedded in advertising discourse and seeks to eliminate bias and discrimination against women in advertising representations. Furthermore, the study investigates how the sha
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Devos, Anastasiia. "VISUAL ARTISTIC MEANS IN FRENCH ADVERTISING DISCOURSE." Scientific Journal of Polonia University 49, no. 6 (2022): 8–16. http://dx.doi.org/10.23856/4901.

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The article is devoted to the study of the use of artistic means of visualization, namely visual metaphor and personification in the discourse of French social advertising. The artistic, rhetorical and stylistic features of the use of metaphor and personification in advertising discourse are demonstrated on concrete examples of advertising messages of modern French advertising, taken from print and Internet sources. In general, the discourse of modern French social advertising is rich in artistic means. Many examples of figures of emphasis or understatement, figures of construction and figures
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Dissertations / Theses on the topic "Internet advertising discourse"

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Mak, On Tat. "Discourse analysis on an online advertisement on skincare." HKBU Institutional Repository, 2003. http://repository.hkbu.edu.hk/etd_ra/485.

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Said, Manhal. "Les discours publicitaires de trois sites de rencontres sur internet, étude comparée de deux sites de rencontres francophones, l'un destiné à un public occidental, l'autre à un public oriental, et un troisième site de rencontres arabophone irakien." Thesis, Artois, 2014. http://www.theses.fr/2014ARTO0002/document.

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La publicité est omniprésente sur presque tous les supports médiatiques, dans la presse, à la télévision, à la radio. Depuis plusieurs décennies, son utilisation a connu une expansion et une évolution considérable, mais c’est grâce aux nouvelles technologies de l’information et de la communication qu’elle a acquis une nouvelle dimension. En effet, la diffusion d’Internet et l’élargissement de ses ressources a permis la mise en place de nouvelles formes de communication de type publicitaire. Celles-ci occupent aujourd’hui une large partie de l’espace virtuel de la toile mondiale.De nombreuses é
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Філіппова, Є. С. "Мультимедійний текст: структурний, функціональний та перекладацький аспекти". Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75847.

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Актуальність дослідження полягає у тому, що мультимедійні тексти досліджені переважно через призму соціологічної чи маркетингової проблематики, у той час як їх лінгвістичне наповнення залишилось здебільшого поза увагою. У дослідженні розкрито лінгвістичний потенціал мультимедійних текстів на прикладі Iнтернет-дискурсу, рекламних текстів та відеоконтенту платформи YouTube.<br>Актуальность исследования заключается в том, что мультимедийные тексты исследованы преимущественно через призму социологической или маркетинговой проблематики, в то время как их лингвистическое наполнение осталось в основн
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Souza, Kleber Mazziero de. "O Jingle publicitário e sua curva de importância no contexto da comunicação de mercado." Universidade Metodista de São Paulo, 2011. http://tede.metodista.br/jspui/handle/tede/612.

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Made available in DSpace on 2016-08-03T12:29:26Z (GMT). No. of bitstreams: 1 KLEBER MAZZIERO DE SOUZA.pdf: 2010131 bytes, checksum: 7a6f3a4eabba5db3bd3e79bd18e159d0 (MD5) Previous issue date: 2011-12-12<br>The paper discusses the role of the musical element, the Jingle, within the framework of the advertising piece commonly called "commercial". In an attempt to investigate the premise that the Jingle lost significant importance in Digital Media s Age in comparison to advertising messages conveyed on twentieth century´s end by Radio and Television, the methodological techniques were applied C
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Молодика, А. О. "Лінгвістичні та перекладацькі особливості англомовних рекламних слоганів автомобільних брендів". Master's thesis, Сумський державний університет, 2021. https://essuir.sumdu.edu.ua/handle/123456789/86412.

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Кваліфікаційна робота присвячена розгляду лінгвістичних та перекладацьких особливостей англомовних рекламних слоганів автомобільних брендів. Також дослідження зорієнтовано на аналізі методів вивчення рекламного дискурсу та специфіці перекладу англомовних слоганів. Проведене дослідження надає змогу детальніше пізнати прагматичні та комунікативні ознаки англомовних рекламних слоганів автомобільних брендів. Отримані дані сприятимуть подальшим розвідкам релевантних питань.<br>Квалификационная работа посвящена рассмотрению лингвистических и переводческих особенностей англоязычных рекламных слоганов
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Hackley, Christopher E. "The social construction of advertising : a discourse analytic approach to creative advertising development as a feature of marketing communications management." Thesis, University of Strathclyde, 1999. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=20822.

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This thesis explores the creative development of advertising through a discourse analytic method. The 'creative development of advertising' refers here to the intra-agency process of developing advertising from client brief through planning, research, creative brief, design and execution. The thesis draws on a wide ranging literature review of research papers and popular texts to locate the study within marketing management as the superordinate field, and within marketing communications and advertising as the immediate domains. The main data gathering method is the dyadic depth interview, supp
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Marks, Pavel. "Verbální a neverbální komunikace v reprezentativním souboru reklamních textů." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-328108.

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1 ABSTRACT The work deals with the analysis of verbal and nonverbal means of advertising messages in files promoting automobiles and banking products and services through printed brochures and company websites. Advertising texts use elements of journalistic, technical, administrative and artistic styles. Persuasive and attracting functions are dominant for them. These are of the verbal means represented primarily by imperatives, adjectives and adverbs in comparatives and superlatives, by a higher frequency of personal, possessive and totalizing pronouns. Lexically the functions of texts are su
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Kalka, Jochen. "Werbung für Werbung : individuelle semantische und syntaktische Charakteristika interner Marketingkommunikation /." 1995. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006994612&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Books on the topic "Internet advertising discourse"

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Denton Jr., Robert E., ed. Political Communication Ethics. Greenwood Publishing Group, Inc., 2000. http://dx.doi.org/10.5040/9798216186731.

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This essay collection examines ethical concerns related to the traditional areas of political communication, including campaigns, media, discourse, and advertising, as well as new technologies, including the Internet. In total, the collection provides one of the few volumes to examine political ethics from an academic perspective rather than from a moralistic or rule orientation. Bruce Gronbeck provides an assessment of presidential campaigns, arguing that ethical judgments of citizens are based on candidates' actions and motives, character, and competence. Ronald Lee explores the ethics of ca
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Haidarali, Laila. Brown Beauty. NYU Press, 2018. http://dx.doi.org/10.18574/nyu/9781479875108.001.0001.

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Between the Harlem Renaissance and the end of World War II, a discourse that privileged a representative ideal of brown beauty womanhood emerged as one expression of race, class, and women’s status in the modern nation. This discourse on brown beauty accrued great cultural currency across the interwar years as it appeared in diverse and multiple forms. Studying artwork and photography; commercial and consumer-oriented advertising; and literature, poetry, and sociological works, this book analyzes African American print culture with a central interest in women’s social history. It explores the
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Telotte, J. P. Movies, Modernism, and the Science Fiction Pulps. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780190949655.001.0001.

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This book considers the impact that the new art of film had on the development of the emerging science fiction (SF) genre during the pre- and early post-World War II era, during the time that the genre was trying to locate an identity, develop its key themes, and even settle on a name. Focusing on the primary venue for early SF literature, the popular pulp magazines such as Amazing Stories, Wonder Stories, and Astounding Stories, it traces this early film/literature relationship by examining four common features of the pulps: stories that involve film or the film industry; film-related adverti
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Book chapters on the topic "Internet advertising discourse"

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Snukiškienė, Irena. "Cognitive Picture of LIE in Contemporary Polish Discourse: A Comprehensive Analysis of Textual Data." In Kulturowe aspekty tekstologii: Tekst – tekstem – kontekst. Ksiegarnia Akademicka Publishing, 2024. https://doi.org/10.12797/9788383681597.11.

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The article presents the research based on semantic and ethnolinguistic analysis, aiming to reconstruct the conceptual structure of lie in contemporary polish texts. this includes a detailed study of the concept not only as a linguistic unit with its lexicographic meaning, but, above all, as a linguisticcultural category, focusing on its semantic and axiological content. empirical data were sourced from the main corpora of contemporary polish texts, as well as directly from press and internet sources. the research revealed the main perspectives from which lie is observed in polish texts, resul
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Crick, Matthew. "YouTube." In Biometrics. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0983-7.ch059.

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According to the London Telegraph (Barrett, 2013), Online London has one CCTV camera for every 11 people in Britain. The average number is most likely around five million cameras in total. MSNBC (Timm, 2013) reported in August 2013 that the number of security cameras in the New York City public sector was as many as 6,000. In Chicago in May 2013 (Cox, 2013), the American Civil Liberties Union (ACLU) reported a “frightening number” of surveillance cameras, with as many as 22,000 citywide, posing what Adam Schwartz of the ACLU called a menace to privacy. The twin concepts of surveillance and pow
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Wu, Doreen D. "Patterns of Global-Local Fusion in Chinese Internet Advertising." In Discourses of Cultural China in the Globalizing Age. Hong Kong University Press, 2010. http://dx.doi.org/10.5790/hongkong/9789622099128.003.0006.

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Wu, Doreen D. "5. Patterns of Global-Local Fusion in Chinese Internet Advertising." In Discourses of Cultural China in the Globalizing Age. Hong Kong University Press, 2008. https://doi.org/10.1515/9789888052202-008.

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Krysanova, Tetiana. "Meaning-making in Trump’s anti-Biden political campaign commercials: Multimodal perspective." In Political Discourse Analysis. Edinburgh University Press, 2024. https://doi.org/10.3366/edinburgh/9781399523189.003.0007.

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This chapter examines the expanding role of video commercials in modern political campaigns and the growing interest in meaning-making through the synergy of multimodal resources. It focuses on Donald Trump’s 2020 election campaign commercials with a two-fold aim: theoretically, to explain the mechanism of multimodal meaning-making in political campaign advertising, and empirically, to define the combinability potential of each semiotic resource in the meaning-making process. This research draws on an integrated cognitive-pragmatic and cognitive-semiotic approach, incorporating conceptual inte
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Silvana de Rosa, Annamaria, and Elena Bocci. "Between Physical and Virtual Reality." In Branding and Sustainable Competitive Advantage. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-61350-171-9.ch006.

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This chapter presents a perspective theory, not yet fully developed, that seeks to analyze the connections between “Social Representations and Corporate Communication” (Penz, 2006; Usunier &amp; Lee, 2009). It is divided into two sections. In the first, descriptive section we identified the organizational dynamics of the Benetton Company utilizing structural elements found in the enterprise’s literature and documents. The objective was to understand Benetton galaxy’s role in globalization and its complex market strategies. Since this was an internal view of the company, data was obtained from
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Kavoğlu, Samet, and Meryem Salar. "Political Communication, Freedom of Expression, and Ethics." In Political Propaganda, Advertising, and Public Relations. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1734-5.ch001.

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The chapter addresses the implementation of “binding group decision” problematically. According to the study, this implementation is a restrictive issue for the discourses and actions of the members of the parliament who are assigned with the duty of representation of the nation and entitled with privileges within the context of freedom of expression. In this context, the legal legislation and bylaws of the political parties with groups in the Grand National Assembly of Turkey (TBMM) and internal regulations are analyzed within the context of restrictive provisions. Moreover, sample cases from
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Odubela, Olayinka Adetayo, and Yemisi Mulikat Famakinwa. "A Multimodal Discourse Analysis of Outlined Sneak Peeks of Selected Bollywood Blockbusters." In Sociocultural and Multicultural Meanings in Online Communication. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-7934-9.ch015.

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Language is a medium of communication and invariably, an inevitable means of communication. The present study intends to examine language use as espoused in sneak peeks in the media. Hence, the study considers sneak peeks as language of advertising Bollywood blockbusters or movies. The data comprise three different outlined sneak peeks. By outlined, it means the sneak peeks comprise sequential utterances which are produced by some characters in the blockbusters. Three Bollywood blockbusters are purposively selected based on the sequential arrangement of sneak peeks henceforth, speakers' uttera
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d'Almeida, Rita. "Advertising directed at minors and reflections of the new limits in old habits regarding the right to." In Desafios e Tendências do Estado de Direito na Democracia no Século XXI. JUS.XXI, 2022. http://dx.doi.org/10.51389/ayfs2904.

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Our work aims to reflect on the reasons that guide the enshrining of the rules related to advertising directed to minors, with particular emphasis on the most recent restrictions on advertising directed to minors under 16 years related to foodstuffs and beverages that contain high energy value, content of salt, sugar, saturated fatty acids and processed fatty acids. Despite the progress related to the protection of children and young people, other problems persist and/or are aggravated, demanding a serious debate, resulting in urgent responses. Among such problems, obesity, often as a result o
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Fialho d’ Almeida, Rita Guimarães. "A publicidade dirigida a menores e os novos limites em velhos hábitos no direito à alimentação." In Desafios e Tendências do Estado de Direito na Democracia no S. JUS.XXI, 2022. http://dx.doi.org/10.51389/ufbn1959.

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Our work aims to reflect on the reasons that guide the enshrining of the rules related to advertising directed to minors, with particular emphasis on the most recent restrictions on advertising directed to minors under 16 years related to foodstuffs and beverages that contain high energy value, content of salt, sugar, saturated fatty acids and processed fatty acids. Despite the progress related to the protection of children and young people, other problems persist and/or are aggravated, demanding a serious debate, resulting in urgent responses. Among such problems, obesity, often as a result o
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Conference papers on the topic "Internet advertising discourse"

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Kostić, Silva, and Ana Slavković. "LINGUISTIC FEATURES OF TV COMMERCIALS AND MARKETING STRATEGIES FOR ADDRESSING CONSUMERS." In 6th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/eraz.2020.175.

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Advertisements are unavoidable and ubiquitous. We encounter them on television and the radio, in newspapers and magazines, on billboards, in public transport vehicles and mailboxes, on mobile phones or on websites we visit on the Internet. The aim of this paper is to examine linguistic features and marketing strategies used by advertisers to attract and hold consumers’ attention, make them remember advertisements and encourage them to buy advertised products. This paper discusses the way advertisers, using the advertising discourse, manipulate consumers’ opinions, beliefs and behaviour. Starti
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Kuzmina, Luiza, and Elena Remchukova. "RUSSIAN CLASSICAL LITERATURE TEXT AS A PRECEDENT PHENOMENON OF THE MODERN MEDIA SPACE." In NORDSCI International Conference. SAIMA Consult Ltd, 2020. http://dx.doi.org/10.32008/nordsci2020/b1/v3/18.

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The article is devoted to the functioning features of precedent texts in modern media discourse. Texts by F.M. Dostoevsky, namely, fiction, journalism and epistolary heritage, served as the research material. The relevance of the study is explained by the intertextual nature of the modern media space. The article shows that along with the use of Dostoevsky's precedent texts as signs of high culture, the modern media space also actively manifests the features of the postmodern cultural paradigm. The specifics of the latter include metatextuality, irony, various kinds of transformation, e.g., in
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Kholboboeva, Aziza Sherboboevna. "The Theoretical View of Advertising Discourse." In GLOCAL Conference on Mediterranean and European Linguistic Anthropology Linguistic Anthropology 2022. The GLOCAL Unit, SOAS University of London, 2023. http://dx.doi.org/10.47298/comela22.1-13.

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The article discusses the textual features of advertising. Recently, along with the continuing interest in advertising practice, more and more attention has been paid to the theoretical aspects of advertising, through fields such as linguistics, psychology, sociology, psycho and sociolinguistics, semiotics, cultural studies, and art history. This article presents a theoretical interpretation of advertising discourse in modern Uzbekistan. I consider the linguistic aspect, and the concept of a text as topical issues. The theoretical basis of the research is work on the theory of discourse and co
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