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Journal articles on the topic 'Internet advertising discourse'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Инь, Ц. "Advertising tourism discourse on the Internet." Modern scientist, no. 5 (July 23, 2024): 140–44. http://dx.doi.org/10.58224/2541-8459-2024-5-140-144.

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в настоящем исследовании проводится анализ рекламного туристического дискурса. Автором приведена краткая характеристика его особенностей, а также функции в сфере туризма. Основываясь на рекламных текстах, в рамках настоящего исследования был сформирован корпус для определения особенностей туристического дискурса на примере провинции Аньхой путем извлечения ключевых слов в рамках культурной и туристической лексики. Установлено, что культурное и туристическое измерение изображает богатые и отличительные красные и природные туристические ресурсы Аньхой. Функция туристического и рекламного дискурс

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Makarycheva, A. V., and E. V. Smirnova. "Wordplay in Spanish advertising discourse." Linguistics & Polyglot Studies 8, no. 4 (2022): 177–88. http://dx.doi.org/10.24833/2410-2423-2022-4-33-177-188.

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The article comprehensively studies such a stylistic device as wordplay in advertising discourse on the example of the Spanish language. The main purpose of the study was to study the wordplay techniques in the Internet advertising banners, which in recent years have gained most popularity among potential consumers compared with other types of advertising, as well as to identify those that are most frequently used. The objectives of the study were to find, systematize and classify examples of wordplay, determine the frequency of their use, as well as their compatibility and reinforcement poten

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Akhrenova, Natalia A., and Ruslan I. Zaripov. "Structural Features of News Text in Internet Discourse." Linguistics and Intercultural Communication 26, no. 3_2023 (2023): 87–98. http://dx.doi.org/10.55959/msu-2074-1588-19-26-3-6.

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The article is devoted to the description of peculiarities of the structure of news text (media-text) in Internet discourse, which from the structural point of view is a complex communicative unity of text, hypertext, dynamic (static) image and sound, providing non-linear, multi-channel, multi-layered and multi-dimensional perception of the conceptual meaning of the text. A distinctive structural feature of a media text, the main function of which in today’s media space is to manipulate and shape the recipient’s opinion, is its shaping in accordance with the model of an advertising text, based

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Tia Aprilia Christandian, Putu, I. Wayan Simpen, and Anak Agung Putu Putra. "Analisis Wacana Iklan Minuman pada Media Internet." Linguistika: Buletin Ilmiah Program Magister Linguistik Universitas Udayana 27, no. 2 (2020): 131. http://dx.doi.org/10.24843/ling.2020.v27.i02.p04.

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Drink advertising is one of media that utilizes the biggest grammatical in promotional activities. The varian of discourse uses a choice of certain lingual units are composed of structure to achieve advertising purpose. This study aims to determine the cohesion parts, structure, and the aims of the beverage advertising through the discourse analysis approach. Data ware taken by observing the units beverage advertisement on internet. The qualitative approach is used to tell data descriptively and analyzed by agitation and matching methods. The results show (1) grammatical cohesion, namely: elli

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Ivanova, Iryna. "STYLISTIC FEATURES OF MODERN SPANISH ADVERTISING DISCOURSE IN THE INTERNET SPACE." PROBLEMS OF SEMANTICS, PRAGMATICS AND COGNITIVE LINGUISTICS, no. 40 (2021): 143–48. http://dx.doi.org/10.17721/2663-6530.2021.40.15.

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The article is devoted to the description of stylistic features of modern Spanish advertising discourse in the Internet space. For linguistic science, the interest in advertising discourse is mainly due to the general direction of the study of language as a tool of influence. Stylistic techniques and rhetorical figures contribute to achieving a communicative effect in advertising discourse, evoke emotions in recipients and create new convictions. Figures of speech play an important role in creating the ad copy or ad copy. It creates an advertising image for the product. The copywriter must cho

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Virotchenko, Svitlana, and Anastasia Zinova. "Interenet ads as a form of Internet communication. Specifics of translation. (based on the material of the Chinese and English languages)." 97, no. 97 (June 28, 2023): 15–21. http://dx.doi.org/10.26565/2786-5312-2023-97-02.

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The aim of the article is to study specifics of Internet advertising as a communicative process in virtual discourse. The relevance of the chosen topic is determined by accelerated technological development, modification of Internet communication with the participation of the latest elements of technology and software, and the evolution of communication processes. The tasks of the research are to consider the theoretical origins of formation of Internet communication; to distinguish the concept of Internet advertising; to analyze the peculiarities of Internet advertising in the context of virt

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Anisimov, V. E. "The External Hierarchy of French Film Discourse." Professional Discourse & Communication 6, no. 4 (2025): 34–64. https://doi.org/10.24833/2687-0126-2024-6-4-34-64.

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This study explores the external hierarchy of French film discourse, proposing a model that accounts for the elements generating this discourse and its interactions with other discourses within a hierarchical framework. The empirical material includes French films from 1990 to 2024 and elements of film text embedded in advertising, music, media, internet, and online literature discourses. Addressing the limited research on discourse hierarchy in modern linguistics, the study aims to identify and systematize the external hierarchy of French film discourse. The relevance of this research stems f

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T. Saladounikava, T. "New forms of advertising discourse reconfiguration." Bulletin of the Karaganda University. Philology series 101, no. 4 (2020): 47–52. http://dx.doi.org/10.31489/2020ph4/47-52.

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The article identifies some trends in the process of transformation of advertising discourse. There is a rejection of traditional advertising practices and a shift in advertising communication towards Internet technologies (banners, pop-up notifications). One of the trends in modern advertising communication is the appeal to new methods and tools that allow achieving the goal of an advertising campaign by varying the impact on the advertising consumer. New forms of advertising communication due to the diversification of information carriers are described. Specific features of the reconfigurati

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Wang, Rui. "Multimodal Critical Discourse Analysis of the Evolution of Female Representation in Advertising." International Journal of Education and Humanities 19, no. 1 (2025): 254–60. https://doi.org/10.54097/pqjhg281.

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This study examines the evolution of female representation in Chinese advertising, focusing on the shared characteristics of female images across different types of advertisements. Utilizing a multimodal discourse analysis framework, the study explores the distinctive features and transformations of female representation in Chinese advertisements. From a critical discourse perspective, it scrutinizes gender discrimination embedded in advertising discourse and seeks to eliminate bias and discrimination against women in advertising representations. Furthermore, the study investigates how the sha

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Devos, Anastasiia. "VISUAL ARTISTIC MEANS IN FRENCH ADVERTISING DISCOURSE." Scientific Journal of Polonia University 49, no. 6 (2022): 8–16. http://dx.doi.org/10.23856/4901.

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The article is devoted to the study of the use of artistic means of visualization, namely visual metaphor and personification in the discourse of French social advertising. The artistic, rhetorical and stylistic features of the use of metaphor and personification in advertising discourse are demonstrated on concrete examples of advertising messages of modern French advertising, taken from print and Internet sources. In general, the discourse of modern French social advertising is rich in artistic means. Many examples of figures of emphasis or understatement, figures of construction and figures

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Borisova, Inna Vladimirovna. "Fulfillment of stylistic potential of the English-language advertising slogans in the Internet discourse." Litera, no. 9 (September 2021): 66–81. http://dx.doi.org/10.25136/2409-8698.2021.9.36239.

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The article examines the English-language advertising content of modern Internet discourse (2010&ndash;2021). Leaning on the existing theoretical postulates of Russian and foreign scholars in the area of advertising business and taking into account the accumulated discursive practices of scientific research, the author analyzes the examples of the authentic English-language advertising slogans for the purpose of determining most common and effective stylistic techniques. The validity of the acquired results is substantiated by scientific rigor in selecting the methods of research that corr

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Polischuk, M. I. "INTERNET ADVERTISEMENTS AS A SUBTYPE OF THE ADVERTISING DISCOURSE." Тrаnscarpathian Philological Studies, no. 16 (2021): 110–16. http://dx.doi.org/10.32782/tps2663-4880/2021.16.21.

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Wei, Wenzhe. "Pragmatically oriented linguistic units in advertising of religious tours." Neophilology 10, no. 3 (2024): 606–14. http://dx.doi.org/10.20310/2587-6953-2024-10-3-606-614.

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INTRODUCTION. The relevance of the study is related to the study of the features of the implementation of tourist advertising in such a dynamically developing real segment as religion. The role of tourist advertising is increasing, and it is becoming especially important to study specific pragmatic oriented language units devoted to religious discourse. The purpose of the study is to identify lexical, morphological units and stylistic devices used in tourist religious discourse.MATERIALS AND METHODS. The research material was advertising texts promoting religious tours on the Internet. The col

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Tsupikova, O., and A. Avramenko. "LANGUAGE MEANS OF MEDICAL ADVERTISING DISCOURSE." Вісник Житомирського державного університету імені Івана Франка. Філологічні науки, no. 1(99) (April 12, 2023): 146–54. http://dx.doi.org/10.35433/philology.1(99).2023.146-154.

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The article updates the opinion of the relevance of a comprehensive study of the phonetic and lexical units functioning peculiarities in medical advertising discourse as a means to influence the consciousness of a potential consumer. The linguopragmatic orientation of linguistic means in the given discourse is revealed and their frequency of use in medical advertising texts is determined. It has been proven that phonetic and lexical means of expression have the significant suggestive potential for creating an effective advertising discourse. They are used to enhance the emotional impact

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Морозова, Янина Самвеловна, and Yanina Samvelovna Morozova. "Realization of manipulating techniques in promotional internet-discourse on service industry." Vestnik of Astrakhan State Technical University 2019, no. 2 (2019): 52–58. http://dx.doi.org/10.24143/1812-9498-2019-2-52-58.

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The article highlights the peculiarities of implementing advertising texts of European and domestic hotels in the Internet discourse. These texts are characterized by manipulation tactics and approaches: manipulation of images, ways of presenting information, speech manner influencing at the lexical level. Manipulation of images in advertising texts is realized by means of appeal to positive emotions, appeal to social attitudes, accentuation of attention, speculation in the right di-rection, creating a virtual tour, offering call information, receiving solidarity, receiving indications of auth

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Морозова, Янина Самвеловна, Yanina Samvelovna Morozova, Дарья Демьянова, and Daria Alexandrovna Demyanova. "Comparative characteristics of linguistic manipulation in advertising internet-discourse in European and Russian service industry." Vestnik of Astrakhan State Technical University 2019, no. 2 (2019): 81–84. http://dx.doi.org/10.24143/1812-9498-2019-2-81-84.

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This article focuses on the features of the implementation of advertising texts of European and Russian hotels in the Internet discourse. These texts are characterized by manipulation tactics and approaches: image manipulation, manipulation tactics of information presentation, techniques of linguistic manipulation. The speech effect at the lexical level in advertising texts is based on the use of association tactics used in advertising in European hotels mainly through evaluating adjectives, adjectives in superlative degree, comparisons, hyperbolas, nouns with a seme of rest and verbs expressi

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Anisimova, Ekatherina D., Vladislav E. Anisimov, and Vladimir N. Denisenko. "Paroemia in the Context of Modern French Public Internet Advertisin." RUDN Journal of Language Studies, Semiotics and Semantics 14, no. 1 (2023): 70–87. http://dx.doi.org/10.22363/2313-2299-2023-14-1-70-87.

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The research is devoted to the study of the functioning of paremias in the discourse of modern French social advertising. The relevance of the problem under consideration lies in the insufficient knowledge of the representation features of the French language paroemiological fund in modern public Internet advertising published in France. The utmost aim of the paper is to describe the main constitutive and linguistic features of modern French public Internet advertising and the specifics of the realisation of language paremiological units in it. The research material includes 312 objects of Fre

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Kuznetsova, Irina Aleksandrovna, and Elena Sergeevna Glukhova. "Manipulative potential of cognitive distortions in advertising texts." Communication studies 11, no. 1 (2024): 121–36. http://dx.doi.org/10.24147/2413-6182.2024.11(1).121-136.

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The need to increase the awareness of the media addressee in connection with the significant influence of media discourse on public consciousness determines the relevance of this research. The article deals with the consideration of cognitive biases and their use in manipulative purposes in advertising texts on the Internet. A review of scientific research on this topic is carried out, their various classifications of cognitive biases are given. The occurrence of cognitive biases in media discourse at different stages from the moment of creation by the addresser of the message is analyzed. The

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Dewi, Anggraeni Purnama, Tajudin Nur, Susi Machdalena, and Vera Viktorovna Shmelkova. "Illocutionary Speech Acts on Balinese Hospitality Advertising Discourse in Russian: A Pragmatic Study." Theory and Practice in Language Studies 14, no. 1 (2024): 192–201. http://dx.doi.org/10.17507/tpls.1401.23.

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This study aims to determine the types of speech acts, speech forms, and implicatures used by advertisers in promoting hotels as places to stay for tourists while on holiday in Bali. Advertising discourse as much as 50 data were analyzed using speech act theory. The method used in this study is a qualitative method with a pragmatic approach. The results of this study indicate that discourse on Bali hospitality advertisements on the internet consists of 27 assertive, 20 commissive, and 3 directive speech acts. As for the form of speech, most of the discourse on hotel advertisements is indirect

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Downing, Laura Hidalgo, and Blanca Kraljevic Mujic. "Recontextualizing social practices and globalization: Multimodal metaphor and fictional storytelling in printed and internet ads." Revista Brasileira de Linguística Aplicada 15, no. 2 (2015): 377–402. http://dx.doi.org/10.1590/1984-639820156096.

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This article presents a study of ongoing global and local changing practices by exploring the interaction between multimodal metaphor and narrative in advertising discourse. Thus, we make use of Conceptual Metaphor Theory (CMT) and Conceptual Integration Theory to compare how social changes and continuities are represented and re-contextualized in advertising discourse, across time, genres and cultures. Changes in time and across genres are addressed through the analysis of printed ads from 2000-2002 and internet ads from 2001-2009. Second, we compare the interaction between transformation and

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Dugalich, N. M. "Medical Advertising as a Polycode Text Genre." Uchenye Zapiski Kazanskogo Universiteta Seriya Gumanitarnye Nauki 166, no. 1 (2024): 93–107. http://dx.doi.org/10.26907/2541-7738.2024.1.93-107.

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This article explores the key features of contemporary medical print advertising in Russia, such as the subject matter, the interplay between words and images, expressive means and their frequency, as well as linguistic and visual indicators associated with medical discourse. A total of 103 Russian medical print advertisements were collected from the Internet by continuous sampling. The analysis of these advertisements confirmed that medical advertising is a form of medical discourse that has specific features. Some of them include the use of medical terms (colloquial rather than nosological),

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Septiani, Redyta. "Analisis Wacana Isi Pesan Iklan Politik Pemilihan Kepala Daerah DKI Jakarta Di Media Internet." Jurnal The Messenger 6, no. 1 (2014): 56. http://dx.doi.org/10.26623/themessenger.v6i1.170.

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<p><em>Redyta Septiani, G.311.09.0042. Discourse Analysis of Political Advertising Message Jakarta Regional Head Election in Media Internet.Thesis : Study Programme S - 1 Communication Science University Semarang.</em><em></em></p><p><em>The purpose of this study was to analyze the discourse on political advertising message content Jakarta Regional Head Election delivered via the Internet. This type of research is qualitative. The data in this study is qualitative data ( data that is without the numbers or numbers ), so the data is then analyzed

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Malyuga, E. N., E. V. Ponomarenko, and A. V. Minayeva. "Stylistic devices as means of forming discursive features of advertising minitexts (exemplified by English economic and political media sources)." Vestnik of Samara University. History, pedagogics, philology 26, no. 4 (2020): 82–87. http://dx.doi.org/10.18287/2542-0445-2020-26-4-82-87.

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The article is devoted to functional and stylistic features of advertising minitexts in English economic and political mass media and Internet sources. The scientific relevance of the topic is proved by the significant role of advertising in building up not only market relations but also cultural stereotypes and public opinion. Besides, the necessity arises to reveal the human linguistic consciousness potential of integrating different meanings and small forms of their verbalization, as the trend towards contracting speech acts is gaining momentum in both oral and written communication. Hence,

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Wei, Siqi. "Female Empowerment Advertising Discourse Shaping from a Post-Feminist Perspective: A Case Study of Sina Weibo." International Journal of Education and Humanities 17, no. 3 (2024): 220–24. https://doi.org/10.54097/kbhf0636.

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The internet has facilitated the global spread of female empowerment advertising. While achieving significant commercial success, these ads have been criticized for their post-feminist discourse, which might worsen gender inequality. This paper interprets the concept of "female empowerment advertising" through a post-feminist lens, references prior studies, and examines typical cases to outline four main discursive dimensions of such advertising. Research shows that while these ads seem to sculpt an image of independent women, the underlying logic still aligns with traditional male views of fe

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Boiko, O. "Modern English advertisements of toothpaste: rhetoric perspective." Studia Philologica 2, no. 17 (2021): 15–20. http://dx.doi.org/10.28925/2311-2425.2021.172.

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This article focuses on toothpaste advertisements in English online discourse. The article analyses modern English Internet texts advertising toothpaste from the standpoint of rhetoric and systemic hierarchy of needs. The paper provides comparative analysis of words and phrases in toothpaste advertising texts that appeal to different human needs as identified by Abraham Maslow: physiological, safety, belongingness and love, need, reputation and self-actualization need. The paper considers advertising discourse as a commercially oriented activity of creating positive and attractive images of ob

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Tikhomirova, Larisa S., and Anastasia S. Chernousova. "Types of communication strategies and tactics in real estate advertising (based on Internet sites in Perm)." Media Linguistics 11, no. 3 (2024): 325–40. http://dx.doi.org/10.21638/spbu22.2024.303.

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The article analyzes advertising texts covering the real estate market in modern media discourse. The issue of language strategies and tactics of advertising media texts of residential complexes (LCs) owned by authors demonstrating different approaches to this advertising product is considered. Through linguostylistic, functional-grammatical and comparative analyses, a conclusion is made about the choice of the following argumentation tactics as language strategies: emotional, rational and mixed. Emotional tactics are implemented through an appeal to basic human needs: for example, to comfort

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Sergeeva, Elena V., and Hong Ngok Vu. "Features of speech influence in advertising educational services on the Internet." Media Linguistics 8, no. 1 (2021): 71–82. http://dx.doi.org/10.21638/spbu22.2021.106.

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The article is devoted to the features of speech influence in online advertising of educational services. Educational advertising is a type of advertising aimed at promoting educational services, which aims to form the addressee’s belief in the need to use the services of the advertised educational institution. It is argued that the specificity of pedagogical advertising discourse is determined by the goal setting, the importance of the offer to the recipient, the characteristics of the advertised object and the difficulty of carrying out manipulative influence due to the verifiability of the

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Anisimova, Tatiana Valentinovna, Svetlana Anatolievna Chubai, and Elena Grigorievna Gimpelson. "Forms of manipulation in the discourse of social advertising." SHS Web of Conferences 108 (2021): 05001. http://dx.doi.org/10.1051/shsconf/202110805001.

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The article examines the specifics of using manipulation techniques in the discourse of social advertising. It is proposed to refer to manipulation the methods of distorting the linguistic picture of the addressee’s world with the help of the possibilities provided by linguistic mechanisms. The research material was 12,000 posters collected by the continuous sampling method from various media banks on the Internet. The authors refer to the most frequent manipulation techniques, objectively inherent in the discourse of social advertising, the distortions in the intensity of promoting ideas in t

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Hafu, Tetiana. "CONCEPTSYSTEM OF MODERN ENGLISH GASTRONOMY ADVERTISING AESTHETIC DISCOURSE." Germanic Philology Journal of Yuriy Fedkovych Chernivtsi National University, no. 833 (December 2021): 25–31. http://dx.doi.org/10.31861/gph2021.833.25-31.

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The article presents a study that allowed us to construct a cognitive map of modern English gastronomic advertising aesthetic discourse. The main features in the understanding of gastronomic advertising discourse by the representatives of the English-speaking community – gourmet aesthetes are analyzed. The research material for the modern English gastronomic advertising aesthetic discourse was the gastronomic Internet texts of the social network Instagram, which contained a particularly expressive specific aesthetic component. It is established that the mental framework of the cognitive space

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Anisimova, Tatiana V., and Svetlana A. Chubaj. "Figures of Speech as Used in Social Advertising Discourse." Вестник Пермского университета. Российская и зарубежная филология 14, no. 4 (2022): 5–14. http://dx.doi.org/10.17072/2073-6681-2022-4-5-14.

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The article is devoted to the study of stylistic figures employed to increase the effectiveness of social advertising. The purpose was to describe the figures of speech that are most often used when developing the argumentation of messages. The material was collected from various media banks on the Internet by a continuous sampling method. We have analyzed environmental social advertising posters, more than 4,000 units in total. Stylistic figures are traditionally classified into the figures of addition, omission, transposition, and comparison. The figures of addition in social advertising are

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Kapral, Iryna, Iryna Usova, Anna Maksymova, Tetiana Yefymenko, and Svetlana Boyko. "Peculiarities of Advertising Information Representation in the English-Language Mass Media Discourse." World Journal of English Language 13, no. 4 (2023): 37. http://dx.doi.org/10.5430/wjel.v13n4p37.

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The relevance of the study is driven by the role of advertising as a genre of mass media discourse in the formation of collective and individual conceptual and linguistic pictures of the world, the conceptual system of the subject of interpretation of the world around him, human consciousness, structuring, formation and transformation of knowledge about the world, and interpretation of knowledge. The research material was modern English-language advertising messages on the English-language Internet. The analysis of the practical material has shown that although the analyzed advertising message

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Tsoloeva, Seda B. "Metaphorical models verbalized in English-language professional advertising discourse: Artifact metaphorical model." Theoretical and Applied Linguistics, no. 7 (2021): 183–91. http://dx.doi.org/10.22250/2410-7190_2021_7_1_183_191.

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The article presents the results of the English-language professional advertising discourse analysis regarding the use of metaphorical models. The research material consisted of 500 English-language advertising texts from The Art of Design magazine, posted on the Internet, thematically related to the field of design and architecture. In the course of the research, it was found that the metaphor structure contains a metaphorical core and a metaphorical periphery, which convey the main and additional semantic metaphorical load in the context. The author identifies the artifact metaphorical model

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Yuni Br.Sinulingga, Desi Rahma. "A STYLISTIC ANALYSIS OF ADVERTISING DISCOURSE: A CASE STUDY OF COKE COMMERCIAL ADVERTISEMENT." JETAL: Journal of English Teaching & Applied Linguistic 5, no. 1 (2023): 54–61. http://dx.doi.org/10.36655/jetal.v5i1.1162.

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This study attempts to examine the many linguistic idioms employed in English-language commercial and coke advertisements on the internet. By gathering five coke advertisements from the internet and using them as documentation, this research employed a qualitative descriptive methodology. Data condensing, data visualization, and conclusion/verification drawing are some of the data analysis techniques employed. As a result of this research, the researcher discovered three language styles used in analyzing the data: comparison, problem solution, hard sell, soft sell, lecture and drama, straightf

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Martínez Lirola, María. "Towards a descontruction of symbolic violence in a sample of advertising discourse. A critical discourse perspective." Cuestiones de género: de la igualdad y la diferencia, no. 17 (June 30, 2022): 336–54. http://dx.doi.org/10.18002/cg.i17.7132.

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This article examines the representation of women in the advertisements used by Dolce & Gabbana, in order to observe the examples of symbolic violence associated with women. The main objectives of this study are: 1) to deconstruct the main visual strategies used by Dolce & Gabbana to represent women in its newsletter; and 2) to characterize the main types of symbolic violence in the texts analysed. Data were collected from the newsletter used by Dolce & Gabbana to advertise their products through the internet from January to December 2016–19. The data are analysed based on the crit

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Kopnina, Galina A., Inga A. Slavkina, Greta A. Tsaturyan, and Anastasia N. Rowe (Zabrodina). "Trigger statements in internet news discourse: Experimental research." Media Linguistics 11, no. 4 (2024): 433–47. https://doi.org/10.21638/spbu22.2024.402.

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The problem of the relationship between speech behavior and evoked emotions (“passions” according to M. V. Lomonosov) has been a topic of discussion in science since ancient times, but it has largely remained outside the field of linguistic research. The exception is works in the field of emotive linguistics, in which the impact of speech on a person is analyzed in a linguoecological aspect. This issue is particularly relevant for media linguistics, as advertising and other techniques that affect the emotional component of factual perception are increasingly present in news texts, serving as a

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Crețiu, Anda-Elena. "The Artist’s Website. Discourse Features of Online Identity and Brand." Studia Universitatis Babeș-Bolyai Philologia 67, no. 4 (2022): 239–55. http://dx.doi.org/10.24193/subbphilo.2022.4.12.

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"The Artist’s Website. Discourse Features of Online Identity and Brand. The present study aims to reveal those discourse particularities displayed by the artist’s home page/website (used interchangeably for our current purposes ) as a device to create an artist’s online identity. Specific methods (and steps) throughout the process of creating an online identity overlap with the advertising strategies of branding. Our interest concerns the discourse strategies involved in the two activities in the context of online communication. The particularities of the artist’s home page have been studied f

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Kirillova, E. A. "Comparative Analysis of the Promotional Discourse in the Beauty Industry by Domestic and Foreign Bloggers." NSU Vestnik. Series: Linguistics and Intercultural Communication 22, no. 2 (2024): 115–27. http://dx.doi.org/10.25205/1818-7935-2024-22-2-115-127.

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The relevance of the study lies in the fact that Internet discourse plays an important guiding role in the functioning of modern society as a cognitive system, since the audience of bloggers can reach millions of people. The blogosphere has been actively developing for more than 30 years; in the modern world, a blogger is a profession. The main function of a blog is commercial, the essence of which is to increase the income of bloggers through the sale of products in the Internet environment. Promotional discourse includes various suggestive mechanisms of influence that make it possible to sel

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IRINA A., FRENKEL, and DERYABIN NIKITA YU. "PECULIARITIES OF VERBALIZATION OF THE GENDER COMPONENT IN THE TEXTS OF FRENCH INTERNET ADVERTISING FOCUSED ON A WOMEN AUDIENCE (ON THE EXAMPLE OF ADVERTISING OF PERFUMERY AND COSMETICS)." HUMANITARIAN RESEARCHES 79, no. 3 (2021): 77–83. http://dx.doi.org/10.21672/1818-4936-2021-79-3-077-083.

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This article is devoted to the analysis of the means of verbalization of the gender component in the French online advertising of cosmetic products for women. The research is carried out at the lexico-semantic level and aims to identify the linguistic means of manipulating the public consciousness characteristic of this type of discourse and the specifics of the female image formed and transmitted by advertising.

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Matveeva, Nataliya V. "Lexical abbreviation in English texts of the Internet." Theoretical and Applied Linguistics, no. 7 (2021): 116–32. http://dx.doi.org/10.22250/2410-7190_2021_7_1_116_132.

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This article investigates abbreviations in different Internet discourse types and genres. For the study, continuous sampling method was used to select 76 abbreviations in hypertexts from 7 Internet English-language sites. The selected units were classified into 3 basic types with further subdivisions: letter-number (figure-for-word, figure-for-word-part, contractions as a result of vowel deletion), graphical (both Latin and English) and lexical (acronyms, initialisms, shortening and partial shortening) abbreviations based on the classification adopted in this research. Among the subdivisions,

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Lai, Fulin. "A Relevance-theoretic Approach to Multimodal Discourse Analysis: A Case Study of Emoji Advertising." International Journal of Linguistics, Literature and Translation 6, no. 4 (2023): 115–20. http://dx.doi.org/10.32996/ijllt.2023.6.4.15.

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With the development of the internet and mass media, emojis are not only frequently used in daily internet-based communication but have become important marketing tools. Based on the relevance theory, this paper will take emojis in advertising as the research object. From the perspective of implicit/explicit information, contextual construction, and implicated conclusion, it aims to explore how this multimodal resource in advertisement helps the audience to get the advertiser’s communicative intentions and obtain optimal relevance. This study concludes that emojis serve as a tool of ostensive

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Coles, Bryn Alexander. "Internet users’ neutralization of the morality of advertisement blocking." Text & Talk 38, no. 6 (2018): 683–703. http://dx.doi.org/10.1515/text-2018-0019.

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Abstract Internet revenue is currently threatened by an increase in the use of advertisement blocking software. This presents a moral problem for Internet users, as by blocking advertisements, they deprive content creators of income for their work. Four hundred and thirty-six comments taken from three naturally occurring online discussions were analyzed from a discursive psychological perspective to explore how posters engage with online debates concerning the morality of blocking advertisements. Posters were found to orientate to a moral dimension against blocking online advertisements. They

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Zoidze, Ella Amiranovna. "Promotion of a book in the publishing Internet discourse." Филология: научные исследования, no. 1 (January 2022): 1–16. http://dx.doi.org/10.7256/2454-0749.2022.1.37279.

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The relevance of this research is substantiated by sustained interest in the study of discourse applicable to various social institutions. Publishing discourse appeared in the limelight of the linguists not that long ago. The activity of publishers as a discursive practice intersects with the activity of commercial organizations and libraries. The communication of publishers with other actors in the process of book distribution is also carried via Internet. The goal of this research lies in examination of the means of book promotion in the online publishing discourse. The study leans on the ma

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Zakharov, R. I. "Linguosemiotic Mechanisms of Manipulative Potential Formation in Polycoded Nomination in Advertising Discourse." Nauchnyi dialog 12, no. 9 (2023): 162–83. http://dx.doi.org/10.24224/2227-1295-2023-12-9-162-183.

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The article is dedicated to the linguo-semiotic analysis of the functioning of polycode names as a manipulative tool in advertising discourse. The aim of the study is to describe the influence of non-verbal components on the expression of the illocutionary force of the name. The material of the study consists of polycode commercial designations identified through the author’s own internet monitoring and direct observation from 2021 to 2023. An examination of the situational context has been conducted, dominant signs in the structure of nomination have been identified, and the expressed meaning

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Evtugova, N. N., and E. V. Novikova. "“Gods of marketing”, or Advertisement in the discourse of public opinion." Communication studies 11, no. 3 (2024): 525–38. http://dx.doi.org/10.24147/2413-6182.2024.11(3).525-538.

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Online communication, which allows users to openly express their opinions by commenting on information posted online, provides an opportunity to study public opinion on a certain issue. The quality of modern advertisement is often the subject of discussion. The research material included posts with photographs of advertising banners, logos, names of establishments and comments on them. The purpose of the article is to identify the features of advertisement discussed by users of the infotainment platform and to determine the main content components of comments, taking into account their evaluat

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Khustenko, A. A., and E. A. Sherina. "DISCURSIVE CONSTRUCTIONS OF PROFESSIONAL IDENTITY IN INFORMAL LEGAL DISCOURSE." Voprosy Kognitivnoy Lingvistiki, no. 4 (2021): 109–21. http://dx.doi.org/10.20916/1812-3228-2021-4-109-121.

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The article examines means for constructing identities in legal informal discourse on Internet memes corpus. The aim of our research is to establish the regularities in the ways of identity constructions through the categorical oppositions and the stylistic means. The background of the research is the socio-constructionist and critical discourse-analysis approaches. We applied a methodology that integrates two approaches: a critical discourse analysis, as well as methods of humour analysis developed within the framework of a semantic approach to humour based on scripts (Script-based Semantic T

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Đorđević, Vladimir, and Goran Jeličić. "Domestic advertising practices and children's rights." Ekonomski signali 18, no. 1 (2023): 83–98. http://dx.doi.org/10.5937/ekonsig2301083d.

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The influence of media on children is a subject of growing concern in today's society. Media, such as television, internet, and video games, have a significant influence on children's cognitive development and overall behavior. While some argue that exposure to media can enhance children's learning abilities, it is crucial to acknowledge its potential negative effects as well. media can provide educational content and promote cognitive development in children. With the wide array of educational programs, online resources, and interactive games, children can learn new concepts, languages, and p

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Anisimova, Tatyana V., and Svetlana A. Chubay. "Intertextuality as a means of expression in the discourse of social advertising." Neophilology, no. 3 (2022): 482–95. http://dx.doi.org/10.20310/2587-6953-2022-8-3-482-495.

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We describe the forms of intertextuality that are active in the discourse of social advertising. The purpose of work is to establish the types of use of borrowed texts, as well as the ratio of verbal and visual borrowings. The material is 4000 posters of environmental themes, collected from various media banks on the Internet using a continuous sampling method. We conclude that the most frequent form of borrowing is reminiscence (61.5 % of the total number of intertextual inclusions). Here the visual and verbal components are in relative balance: the idea is expressed in words, and the image a

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Kiryushina, Irina. "The Relationship between Fake, Unscrupulous and Unreliable Advertising." Legal Linguistics, no. 35 (46) (April 1, 2025): 46–50. https://doi.org/10.14258/leglin(2025)3507.

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The article concentrates on the study of such a phenomenon as fake advertising, as well as the relationship between the concepts of fake, unscrupulous and unreliable advertising. The processes of infosphere fakification have also affected advertising, which is one of the types of public information. In modern discursive practices the term fake and its derivatives: fake, faked, fakification cover various types of fraud and fakes. When information is concerned, a fake is false, unreliable, falsified information presented as valid and disseminated in order to mislead. In addition to the tradition

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Sigaeva, M. S., and N. V. Stepanova. "Internet Meme: Origin, Definition and Research Approaches." Discourse 11, no. 2 (2025): 114–31. https://doi.org/10.32603/2412-8562-2025-11-2-114-131.

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Introduction. The article analyzes various approaches to studying Internet memes as key elements of modern media communication. It highlights the need for a comprehensive description of memes, considering their continuous evolution.Methodology and sources. The study is based on works in cognitive linguistics, philosophy, and media communications, focusing on the evolution and function of memes. The research employs an analytical review of literature on meme definition, typology, and roles in socio-cultural and online communication.Results and discussion. Research in memetics and media communic

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Nisrina, Nabilah. "The Influence of Age on The Attractiveness of Online Advertising and Brand Awareness of Tokopedia." Jurnal Indonesia Sosial Teknologi 5, no. 2 (2024): 682–94. http://dx.doi.org/10.59141/jist.v5i2.918.

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This research activity aims to analyse the influence of age on Tokopedia's brand awareness and the attractiveness of Tokopedia's online advertising to the audience. The research methodology used is a quantitative approach with survey methods. The survey acquisition data is then processed using the SPSS application. The results showed that the age variable did not significantly influence Tokopedia's brand awareness or the attractiveness of Tokopedia's online advertising to the audience. This study concludes that technological developments also have an impact on bringing progress and development

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