Relevant bibliographies by topics / Internet advertising. Internet marketing. World Wide Web

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Internet advertising. Internet marketing. World Wide Web'

Author: Grafiati
Published: 4 June 2021
Last updated: 11 February 2022

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Journal articles on the topic "Internet advertising. Internet marketing. World Wide Web"

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Chitra, S., and E. Shobana. "A Study on Customer Satisfaction on Online Marketing in India." International Research Journal of Management, IT & Social Sciences 4, no. 1 (2017): 93. http://dx.doi.org/10.21744/irjmis.v4i1.373.

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Marketing of products or services over the internet. Online Marketing is the marketing of products or services over the internet & it ties together creative and technical aspects of the internet, including design, development, advertising and sale. Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business. Online marketing, it refers to the techniques which is available to a business market, promote and advertise their products, services or brand to the World Wide Web.
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Ritchie, L., C. Tornari, P. M. Patel, and R. Lakhani. "Glue ear: how good is the information on the World Wide Web?" Journal of Laryngology & Otology 130, no. 2 (2016): 157–61. http://dx.doi.org/10.1017/s0022215115003230.

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AbstractObjective:This paper objectively evaluates current information available to the general public related to glue ear on the World Wide Web.Methods:The term ‘glue ear’ was typed into the 3 most frequently used internet search engines – Google, Bing and Yahoo – and the first 20 links were analysed. The first 400 words of each page were used to calculate the Flesch–Kincaid readability score. Each website was subsequently graded using the Discern instrument, which gauges quality and content of literature.Results:The websites Webmd.boots.com, Bupa.co.uk and Patient.co.uk received the highest
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Green, Kristen. "Marketing Health Care Products on the Internet: A Proposal for Updated Federal Regulations." American Journal of Law & Medicine 24, no. 2-3 (1998): 365–86. http://dx.doi.org/10.1017/s0098858800010467.

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The Internet offers pharmaceutical companies and medical device manufacturers a dynamic new medium for promoting their products—a medium that might actually be better suited for health care product promotion than print or television. On the Internet's World Wide Web (Web) pages, drug and device makers can produce interactive marketing and advertising material that more easily complies with current Food and Drug Administration (FDA) and Federal Trade Commission (FTC) disclosure requirements. Navigation buttons and hypertext links can facilitate compliance with such information disclosure requir
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Alhawamdeh, Zead M. "The implementation of the Marketing Communication Mix using Internet Platforms on Turkish Cypriot Hotels." International Journal of Business and Management 14, no. 3 (2019): 124. http://dx.doi.org/10.5539/ijbm.v14n3p124.

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The advent of the internet has reshaped the way humans live, and the way business is done globally. Although the tide of globalization had set in long before the advent of the internet, the coming of the internet expedited it. This is even more so for the field of tourism which relies on the cross cultural and global fascination the world’s citizens hold for the various ‘other sides’ of the planet. The benefits of marketing through the internet is for some an overwhelming phenomena. Tourism forms have however had to catch up fast. Today the internet is used in suc
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TERZIU, Hysni. "Analyzing and Selecting a Suitable Media for Online Marketing." European Journal of Multidisciplinary Studies 6, no. 2 (2017): 178. http://dx.doi.org/10.26417/ejms.v6i2.p178-188.

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During the last years, the letter “E” has increased its importance not only in the world of information and communication technology (ICT), virtual businesses, and internet surfing but also in other sectors. It has become an important component for a considerable number of research fields such as in electronic marketing, electronic business, electronic finances, electronic trade, electronic distance learning, and electronic markets among others. The revolution in ICT has changed not only our lives but also the ways how people do business. Recently, it is noted that an increasing number of tour
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Jahanshahi, Asghar Afshar, Seyed Mohammad Sadeq Khaksar ., and Bairagi Kachardas Pitamber . "Electronic Commerce Applications among Indian Small and Medium Enterprises." Information Management and Business Review 2, no. 6 (2011): 276–86. http://dx.doi.org/10.22610/imbr.v2i6.908.

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The cutting edge for business today is electronic commerce. The main vehicle of electronic commerce unequivocally is the Internet and the World Wide Web. With the rapid advancement in the Internet software and hardware and the infrastructure, the electronic commerce is also becoming more and more popular. Many large corporations, small and medium companies and individuals are investing more and more in the Internet business. The main purpose of this paper is to study the effect of e-commerce applications on the operational performance of small and medium enterprises. There are many different t
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Morgan, R. F. "An internet marketing framework for the World Wide Web (WWW)." Journal of Marketing Management 12, no. 8 (1996): 757–75. http://dx.doi.org/10.1080/0267257x.1996.9964451.

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Hasan, Jamal. "Analysis of E-marketing Strategies." Studia commercialia Bratislavensia 4, no. 14 (2011): 201–8. http://dx.doi.org/10.2478/v10151-011-0006-z.

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Analysis of E-marketing Strategies The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is e-marketing. E-Marketing embraces a wide range of strategies, but what underpins successful e-marketing is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what we call New Media, the theories that led to the deve
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Ainscough, Thomas L. "The Internet for the rest of us: marketing on the World Wide Web." Journal of Consumer Marketing 13, no. 2 (1996): 36–47. http://dx.doi.org/10.1108/07363769610115393.

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Kurban, Oleksandr. "INNOVATIVE MANAGEMENT SYSTEMS ADVERTISING AND PR PROCESSES ON THE network INTERNET." Integrated communications 25242644 (2019): 33–37. http://dx.doi.org/10.28925/2524-2644.2019.7.4.

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The main topic of the article is the research of information and communication technologies which are used in Internet with the purpose of advertising and PR technologies. It presents a promising trend of content use in the network space, which involves the use of web 3.0 technologies (automated management of information processes). The tools defined and characterized by the author are innovative and have a wide range of using for theoretical and methodological research as well as a practice. These technologies make possible reducing of material costs and improvement of the quality of work wit
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Dissertations / Theses on the topic "Internet advertising. Internet marketing. World Wide Web"

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Krige, Philip. "Exploring attitudes towards banner advertising on the world wide web." Thesis, Nelson Mandela Metropolitan University, 2008. http://hdl.handle.net/10948/997.

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The purpose of the study was to assess the effectiveness of banner advertising on the World Wide Web, as well as to explore and analyse the attitudes and behaviours of internet users towards banner advertising. The research objective was to determine, why people do not click on banners and to find ways in which advertisers can make banner advertisements appeal to consumers more effectively. Outcomes of the research suggested which features advertisers should avoid when developing clickable banners. An extensive literature review was carried out in order to highlight important aspects of histor
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Cho, Chang-hoan. "How advertising works on the WWW : copytesting and audience processing /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/fullcit?p9947200.

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Norman, Ashley E. "Examining the value of banner ads a uses and gratifications study /." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=2861.

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Thesis (M.S.)--West Virginia University, 2003.<br>Title from document title page. Document formatted into pages; contains iii, 49 p. Includes two sample banner ads: one animated and one content-specific. Vita. Includes abstract. Includes bibliographical references (p. 34-37).
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Kepekci, Ali Caglar. "A content analysis of value-based advertising strategies on the Internet." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1730.

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Nielsen, Susan M. "The use of Internet World Wide Web sites to market training and development services." Online version, 1998. http://www.uwstout.edu/lib/thesis/1998/1998nielsens.pdf.

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Kanyabikali, Olivier. "Perceived benefits and barriers to the use of world wide web marketing among Rwandan hotels." Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/1612.

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Dissertation submitted in fulfilment of the requirements for the degree Master of Technology: Tourism and hospitality management in the Faculty of Business at the Cape Peninsula University of Technology<br>This research investigated opinions on two aspects of the World Wide Web as a marketing tool for Rwandan hotels: “Web benefits” as seen by hotels with a Web presence ("adopters"), and “barriers to Web adoption” as seen by hotels without ("non-adopters"). Evidence was collected from a sample of 86 hotels, of which 45 had adopted the Web and 41 had not. Firstly, 86 survey questionnaires we
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Dorfman, Patricia Favorito. "Atributos favoráveis à motivação para visitação de um site : estudo de um portal educacional." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2003. http://hdl.handle.net/10183/4101.

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Esta pesquisa tem como foco principal os atributos favoráveis à motivação de uso de um site, especificamente um portal educacional. Concentra-se no levantamento de atributos usuais para a construção de sites na Internet, sendo primeiramente levantados em bibliografias e, paralelamente, junto a profissionais responsáveis pela construção de um portal educacional para o mercado brasileiro. Com a definição dos atributos mais importantes, buscou-se a constatação de seu uso em três portais educacionais, dois deles concorrentes ao portal estudado, por meio do uso da ferramenta de benchmarking. Com os
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Pariona, Champi Carlos Alberto. "Proyecto de una metodología de integración del marketing electrónico, para generar utilidades con publicidad, para empresas o personas naturales con ideas de negocio." Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2010. https://hdl.handle.net/20.500.12672/14920.

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Expone un proyecto de metodología enfocado al marketing electrónico orientado hacia la publicidad, significa que se ganará dinero por colocar publicidad de otra empresa, y por los clicks que le dan a la publicidad, ya sea afín o no al rubro de la Web, aparentemente esto se ve muy fácil , pero no es así, prueba de ellos son las cientos de empresas que fracasan en el intento, quizás por no guiarse de alguna metodología, para eso se diseñó un proyecto de metodología para poder viabilizar este negocio Web y generar utilidades para la empresa. Finalmente se presentó un ejemplo del proyecto www
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Ekron, Zigi. "An Internet strategy for a niche magazine : a uses and gratifications approach." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/1553.

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Thesis (MPhil (Journalism))--University of Stellenbosch, 2010.<br>Magazine publishers are under increasing pressure to extend their business strategies beyond the traditional printed products. A culture of instant gratification of media needs, pervasive social networking and the immediacy of content delivery, which are all provided by the World Wide Web, aggravate fears that readers will ultimately abandon the printed media in favour of the Internet as the primary content provider. These fears are rooted in the assumption that consumers choose the media they use based on preconceived idea
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So, Wing-chiu, and 蘇穎昭. "Factors affecting web-purchase intentions in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B29620429.

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Books on the topic "Internet advertising. Internet marketing. World Wide Web"

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Testerman, Joshua O. Web advertising and marketing. Prima Pub., 1996.

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Ellsworth, Jill H. Marketing on the Internet: Multimedia strategies for the World Wide Web. J. Wiley, 1995.

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Smith, Bud E. Marketing online for dummies. IDG Books Worldwide, 1998.

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Testerman, Joshua O. Web advertising and marketing: Joshua O. Testerman ... [et al.]. 2nd ed. Prima Pub., 1998.

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1963-, Kania Deborah, and Yaeckel Beth, eds. Internet world guide to one-to-one Web marketing. Wiley Computer Pub., 1998.

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Marketing sur Internet. Éditions R. Goulet, 1997.

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Web Marketing For Dummies. John Wiley & Sons, Ltd., 2007.

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Zimmerman, Jan. Web marketing for dummies. Wiley, 2007.

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What makes people click: Advertising on the Web. Que, 1997.

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Zimmerman, Jan. Web Marketing For Dummies®. John Wiley & Sons, Ltd., 2009.

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Book chapters on the topic "Internet advertising. Internet marketing. World Wide Web"

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Kaur, Taranpreet. "Amazon Associates." In Driving Traffic and Customer Activity Through Affiliate Marketing. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2656-8.ch004.

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Affiliate marketing, without a doubt, is the quickest and easiest way to make some profit on the World Wide Web. Aside from this, affiliate marketing brings many benefits like minimum to zero financial investment to start out with this earning stream, a variety of programs to choose from, unlimited number of programs to join, extravagant commission schemes ranging from 20% to 90% of the selling price, get paid as you produce results. You're not handcuffed by time, you can work at your own pace; No limit as to how much you can earn. Because of these amazing benefits, millions of online users have tried their hands in affiliate marketing. The affiliate marketing space has matured quite a bit since 1994, when the Olim brothers began their first affiliate program at CDnow. The “buy web” program revolutionized advertising and marketing on. The Internet by shifting the “burden of response” from advertisers to content producers.
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"Children, Advertising, and the Internet: An Exploratory Study." In Advertising and the World Wide Web. Psychology Press, 1999. http://dx.doi.org/10.4324/9781410602060-12.

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"Effectiveness of Internet Advertising by Leading National Advertisers." In Advertising and the World Wide Web. Psychology Press, 1999. http://dx.doi.org/10.4324/9781410602060-13.

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de Pelsmacker, Patrick. "The Internet and the World Wide Web." In A Reader in Marketing Communications. Routledge, 2020. http://dx.doi.org/10.4324/9781003060420-9.

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"From Spam to Stern: Advertising Law and the Internet." In Advertising and the World Wide Web. Psychology Press, 1999. http://dx.doi.org/10.4324/9781410602060-23.

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"Current Advertising on the Internet: The Benefits and Usage of Mixed-Media Advertising Strategies." In Advertising and the World Wide Web. Psychology Press, 1999. http://dx.doi.org/10.4324/9781410602060-9.

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Dasgupta, Subhasish, and Rajesh Chandrashekaran. "Rotating Banner Advertisements on the World Wide Web." In Encyclopedia of Information Science and Technology, First Edition. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-553-5.ch431.

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Advertising spending on the Internet has soared. Indeed, by some accounts, Internet advertising is projected to reach $23.5 billion by 2005 (eMarketer, 2002). Although there are several ways of advertising on the Internet, for example, buttons, banners, paid links, superstitials, and so forth, banner advertising is the most common form of advertising on the Internet (Meland, 2000). Advertising using banners (usually placed near the top of a page) is currently the most popular form of online advertising. Banners may be static (stationary) or dynamic (rotating). In the case of static banners, all visitors to a particular site are exposed to the same banner. In contrast, dynamic banners describe cases where ad servers to a particular site deliver different banners to different clients/visitors. This approach presents the possibility of time/space sharing among different advertisers.
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Kannan, P. K., Eva Guterres, and Barbara Kline Pope. "Pricing Strategies for Digital Books." In Internet Marketing Research. IGI Global, 2001. http://dx.doi.org/10.4018/978-1-878289-97-1.ch003.

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While the World Wide Web has impacted many industries significantly, none of them have been affected as dramatically as the publishing industry. The ability to deliver electronic content online and to distribute it in various forms instantaneously using the Web have opened up technological possibilities and consumer expectations that have left the industry grappling for new business models. Most of those running publishing businesses have finally come to a consensus about the importance of the Web to the future of the industry and are embracing the new technologies but with little guidance on how to best use the medium. They are aware of the pressing need to adapt to the much speedier efficiencies, strategies, and requirements of the digital channel while balancing them with non-digital strategies that continue to work but are looking for some guidance on how to move forward. In this chapter, we first describe some of the key trends and challenges faced by book publishers with the emergence of the digital arena. We then focus on the issue of pricing electronic books distributed online, especially in conjunction with books distributed through traditional channels. We outline some of the possible strategies that book publishers could adopt and examine the pros and cons of the different strategies in light of the features of the product marketed and consumer segments targeted.
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Pazgal, Amit, and Sandeep Sikka. "4I." In Internet Marketing Research. IGI Global, 2001. http://dx.doi.org/10.4018/978-1-878289-97-1.ch008.

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New technologies require new paradigms and a fresh perspective in analyzing and comprehending their implications. Computer networks, the Internet and the World Wide Web (WWW) in particular have already revolutionized many business practices. The satisfactory application of traditional marketing models to the analysis of online marketing practices is difficult at best. Thus, this chapter offers a new and an intuitive conceptual framework for analyzing, interpreting and managing the marketing process in a connected world. Specifically, we propose a model consisting of four crucial aspects: Intensity, Integration, Interaction, and Identification (4I). Each of these four aspects should be carefully analyzed according to prespecified guidelines to ensure the success of any on-line business. The chapter describes characteristics that will be intrinsic to marketing in the future connected world. We investigate the reasons underlying these characteristics. We suggest a detailed procedure for managing these future attributes using the 4I model. In the process of doing so, we also compare and contrast our model to traditional marketing models and demonstrate its superiority.
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Ahmad, Nyarwi. "The Internet, Social Media, and Knowledge Production and Development of Political Marketing." In Social Media Marketing. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5637-4.ch068.

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Though the use and development of the Internet, World Wide Web and social media and their impacts on politics have been robustly investigated, specific attention has not yet been paid to explore the impact of adaptation and use of social media by political actors and organizations on the knowledge production and generation of political marketing. In order to fill this knowledge gap, a conceptual framework to explore modes of knowledge production and generation of political marketing has been proposed. The transcendental realism approach postulated by Bhaskar (1998, 2008) and the meta-theoretical assumptions of political marketing proposed by Henneberg (2008) were adopted. A content analysis of 320 articles of Journal of Political Marketing published in between 2002 and 2015 was carried out. This work reveals that the adaptation and use of the Internet and social media have been accounted for in producing and generating the operational or the rudimentary-conceptual or the established-conceptual knowledge of political marketing.
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Conference papers on the topic "Internet advertising. Internet marketing. World Wide Web"

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Tian, Tian, Jun Zhu, Fen Xia, Xin Zhuang, and Tong Zhang. "Crowd Fraud Detection in Internet Advertising." In WWW '15: 24th International World Wide Web Conference. International World Wide Web Conferences Steering Committee, 2015. http://dx.doi.org/10.1145/2736277.2741136.

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Tang, Shaojie. "Robust Advertisement Allocation." In Twenty-Sixth International Joint Conference on Artificial Intelligence. International Joint Conferences on Artificial Intelligence Organization, 2017. http://dx.doi.org/10.24963/ijcai.2017/617.

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With the rapid growth of e-commerce and World Wide Web, internet advertising revenue has surpassed broadcast revenue very recently. As online advertising has become a major source of revenue for online publishers, such as Google and Amazon, one problem facing them is to optimize the ads selection and allocation in order to maximize their revenue. Although there is a rich body of work that has been devoted to this field, uncertainty about models and parameter settings is largely ignored in existing algorithm design. To fill this gap, we are the first to formulate and study the \emph{Robust Ad A
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Berlato, Larissa, Francisco Gomez Castro, Giselle Schmidt Alves Díaz Merino, and Eugenio Eugenio Andrés Díaz Merino. "Análise textual do conteúdo em websites e redes sociais com uma abordagem sistêmica para a Gestão Estratégica de Design na criação de nomes de marcas: um estudo de caso." In Systems & Design 2017. Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/sd2017.2017.6652.

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Florianópolis possuí 15 centros universitários, cerca de 600 empresas de tecnologia e é considerada o quarto destino internacional de eventos no Brasil (ICCA). O interesse em inovação na cidade durante o mês de outubro é observável pelo elevado número de eventos que acontecem, podendo ser agrupados em três dimensões: tecnologia, ambiental e social. Embora sejam dimensões diferentes, todas procuram a reflexão, o aprendizado e o planejamento organizado ligado à inovação. Entretanto, esses eventos são organizados e comunicados individualmente, criando situações de concorrência direta entre eles.
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