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Relevant bibliographies by topics / Internet advertising. Internet marketing. World Wide Web / Dissertations / Theses

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Dissertations / Theses on the topic 'Internet advertising. Internet marketing. World Wide Web'

Author: Grafiati

Published: 4 June 2021

Last updated: 11 February 2022

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1

Krige, Philip. "Exploring attitudes towards banner advertising on the world wide web." Thesis, Nelson Mandela Metropolitan University, 2008. http://hdl.handle.net/10948/997.

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The purpose of the study was to assess the effectiveness of banner advertising on the World Wide Web, as well as to explore and analyse the attitudes and behaviours of internet users towards banner advertising. The research objective was to determine, why people do not click on banners and to find ways in which advertisers can make banner advertisements appeal to consumers more effectively. Outcomes of the research suggested which features advertisers should avoid when developing clickable banners. An extensive literature review was carried out in order to highlight important aspects of histor

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2

Cho, Chang-hoan. "How advertising works on the WWW : copytesting and audience processing /." Digital version accessible at:, 1999. http://wwwlib.umi.com/cr/utexas/fullcit?p9947200.

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3

Norman, Ashley E. "Examining the value of banner ads a uses and gratifications study /." Morgantown, W. Va. : [West Virginia University Libraries], 2003. http://etd.wvu.edu/templates/showETD.cfm?recnum=2861.

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Thesis (M.S.)--West Virginia University, 2003.<br>Title from document title page. Document formatted into pages; contains iii, 49 p. Includes two sample banner ads: one animated and one content-specific. Vita. Includes abstract. Includes bibliographical references (p. 34-37).

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4

Kepekci, Ali Caglar. "A content analysis of value-based advertising strategies on the Internet." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1730.

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5

Nielsen, Susan M. "The use of Internet World Wide Web sites to market training and development services." Online version, 1998. http://www.uwstout.edu/lib/thesis/1998/1998nielsens.pdf.

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6

Kanyabikali, Olivier. "Perceived benefits and barriers to the use of world wide web marketing among Rwandan hotels." Thesis, Cape Peninsula University of Technology, 2014. http://hdl.handle.net/20.500.11838/1612.

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Dissertation submitted in fulfilment of the requirements for the degree Master of Technology: Tourism and hospitality management in the Faculty of Business at the Cape Peninsula University of Technology<br>This research investigated opinions on two aspects of the World Wide Web as a marketing tool for Rwandan hotels: “Web benefits” as seen by hotels with a Web presence ("adopters"), and “barriers to Web adoption” as seen by hotels without ("non-adopters"). Evidence was collected from a sample of 86 hotels, of which 45 had adopted the Web and 41 had not. Firstly, 86 survey questionnaires we

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Dorfman, Patricia Favorito. "Atributos favoráveis à motivação para visitação de um site : estudo de um portal educacional." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2003. http://hdl.handle.net/10183/4101.

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Esta pesquisa tem como foco principal os atributos favoráveis à motivação de uso de um site, especificamente um portal educacional. Concentra-se no levantamento de atributos usuais para a construção de sites na Internet, sendo primeiramente levantados em bibliografias e, paralelamente, junto a profissionais responsáveis pela construção de um portal educacional para o mercado brasileiro. Com a definição dos atributos mais importantes, buscou-se a constatação de seu uso em três portais educacionais, dois deles concorrentes ao portal estudado, por meio do uso da ferramenta de benchmarking. Com os

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8

Pariona, Champi Carlos Alberto. "Proyecto de una metodología de integración del marketing electrónico, para generar utilidades con publicidad, para empresas o personas naturales con ideas de negocio." Bachelor's thesis, Universidad Nacional Mayor de San Marcos, 2010. https://hdl.handle.net/20.500.12672/14920.

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Expone un proyecto de metodología enfocado al marketing electrónico orientado hacia la publicidad, significa que se ganará dinero por colocar publicidad de otra empresa, y por los clicks que le dan a la publicidad, ya sea afín o no al rubro de la Web, aparentemente esto se ve muy fácil , pero no es así, prueba de ellos son las cientos de empresas que fracasan en el intento, quizás por no guiarse de alguna metodología, para eso se diseñó un proyecto de metodología para poder viabilizar este negocio Web y generar utilidades para la empresa. Finalmente se presentó un ejemplo del proyecto www

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9

Ekron, Zigi. "An Internet strategy for a niche magazine : a uses and gratifications approach." Thesis, Stellenbosch : University of Stellenbosch, 2010. http://hdl.handle.net/10019.1/1553.

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Thesis (MPhil (Journalism))--University of Stellenbosch, 2010.<br>Magazine publishers are under increasing pressure to extend their business strategies beyond the traditional printed products. A culture of instant gratification of media needs, pervasive social networking and the immediacy of content delivery, which are all provided by the World Wide Web, aggravate fears that readers will ultimately abandon the printed media in favour of the Internet as the primary content provider. These fears are rooted in the assumption that consumers choose the media they use based on preconceived idea

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10

So, Wing-chiu, and 蘇穎昭. "Factors affecting web-purchase intentions in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2002. http://hub.hku.hk/bib/B29620429.

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11

Loh, Anson Wing Hong. "Implement electronic commerce with Dreamweaver UltraDev 4.0." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2344.

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12

Chen, Kevin Tzu-Jung. "Javaserver page, Java servlet and JavaBean technology: Online real estate company." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2204.

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13

Sledzik, Christopher Steele. "PR and Online Branding Corporate Perceptions in a Digital Space: Branding Goodyear Engineered Products in the Automotive Aftermarket Online." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1334608828.

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14

Boutkhil, Soumaya. "A study and implementation of an electronic commerce website using active server pages." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1894.

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The purpose of this project is to design an electronic commerce site for MarocMart company. MarocMart.com is an one-stop shopping company for a number of high quality products: carpets, jewelry, pottery, wood, leather, metals, and fashion items, etc... Each article is unique, hand-made by Moroccan craftsmen.

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Yang, Ching-Ling. "Java/XML-based Trading Information Processing System for produce wholesale market." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2711.

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16

Teesri, Sumuscha. "Implementation business-to-business electronic commerce website using active server pages." CSUSB ScholarWorks, 2000. https://scholarworks.lib.csusb.edu/etd-project/3023.

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E-commerce is the current approach for doing any type of business online, which uses the superior power of digital information to understand the requirements and preferences of each client and each partner, to adapt products and services for them, and then to distribute the products and services as swiftly as possible.

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17

Issariyapat, Jinjuta. "Benefits of internet advertising as a marketing communication approach : a research portfolio." 2006. http://arrow.unisa.edu.au:8081/1959.8/81930.

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This paper concentrates on the Worldwide Web (WWW) as a medium and also looks into Internet advertising which has various forms of delivering messages on the Web. From an examination of a review of the literature on the Web medium, three topics are discussed. The original and beneficial work presented by Hoffman and Novak (1996) that drew a model WWW communication compared with traditional communication. Next, Sepstrup's criteria (1991 cited in Thomsen, 1996) are used to contrast and compare traditional media and the Web medium. The differences are manifestly pointed out in terms of reach, sel

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18

Singh, B. "A study investigating M.L. Sultan Technikon's students awareness and rating of the Technikon's presence on the World Wide Web." Thesis, 2001. http://hdl.handle.net/10413/3804.

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This paper serves to outline the advantages of a tertiary institution, in having a Web site as a form of advertising. It draws on theories of consumer behaviour and services marketing in order to establish the basis for Internet advertising, in relationship with literature obtained on Web based marketing. The paper is based on a case study (M L Sultan Technikon) and it poses the question of whether M L Sultan Technikon students are aware of the Web site. It also tries to determine how the students rate the Technikon's Web site. The research is descriptive in nature and self-administered questi

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19

Ku, Ya-Hui, and 谷雅慧. "A Study on the Effects of Internet Marketing With Different Information Presentations.－Using the laboratory experiment to Discuss the Internet Shopping on World Wide Web." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/94953062457033214704.

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20

Dayama, Pankaj. "Incentive Strategies and Algorithms for Networks, Crowds and Markets." Thesis, 2015. http://etd.iisc.ernet.in/2005/3922.

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This work is motivated by several modern applications involving social networks, crowds, and markets. Our work focuses on the theme of designing effective incentive strategies for these applications. Viral marketing is receiving much attention by practicing marketers and researchers alike. While not a new idea, it has come to the forefront because of multiple effects – products have become more complex, making buyers to increasingly rely on opinions of their peers; consumers have evolved to distrust advertising; and Web2.0 has revolutionized the way people can connect, communicate and share. W

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21

"Business plan for ILove.com." 2000. http://library.cuhk.edu.hk/record=b5890171.

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by Fu Chi Pang, Wei Hong, Wilson.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 2000.<br>Includes bibliographical references (leaves 37-38).<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iv<br>Chapter<br>Chapter I. --- BUSINESS OBJECTIVE --- p.1<br>Chapter II. --- INTERNET INDUSTRY OVERVIEW --- p.2<br>Development of the Internet Population --- p.2<br>World Wide Web --- p.3<br>Asia-Pacific Internet Growth Opportunities --- p.4<br>Key Internet Business Opportunities --- p.6<br>Advertising --- p.6<br>E-commerce --- p.6<br>Market Potential --- p.7<br>Hong Kong --- p.8<br>Chapt

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22

Marx, Nadia. "Online marketing communication tools used by guest houses in the Pretoria East Region." Diss., 2014. http://hdl.handle.net/10500/13302.

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Online marketing communication provides some of the cutting edge tools that can be used by guest houses to communicate their product and service offerings. The purpose of this study was to determine which online marketing communication tools can be used, and are in fact currently used by guest houses in Pretoria East. The results obtained from this study can assist guest house owner/managers in Pretoria East with decision-making on the communication of off-line and online marketing communication tools to be included in their marketing strategy. Primary data was collected by means of a survey w

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23

Du, Plessis Charmaine. "A theoretical framework of corporate online communication: a marketing public relations (MPR) perspective." Thesis, 2005. http://hdl.handle.net/10500/2271.

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This study identifies, tests and modifies factors for effective corporate online communication using a marketing public relations (MPR) perspective. An MPR perspective entails an integrated cross-disciplinary approach with a strong product and/or service focus. The need for the study is underscored by the fact that there is undoubtedly a lack of a theoretical framework in which to practise corporate online communication in the context of selling the organisation's products or services. In order to test the identified factors for effective corporate online communication, namely credibility,

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