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Relevant bibliographies by topics / Internet advertising. Internet marketing. World Wide Web / Journal articles

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Journal articles on the topic 'Internet advertising. Internet marketing. World Wide Web'

Author: Grafiati

Published: 4 June 2021

Last updated: 11 February 2022

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1

Chitra, S., and E. Shobana. "A Study on Customer Satisfaction on Online Marketing in India." International Research Journal of Management, IT & Social Sciences 4, no. 1 (2017): 93. http://dx.doi.org/10.21744/irjmis.v4i1.373.

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Marketing of products or services over the internet. Online Marketing is the marketing of products or services over the internet & it ties together creative and technical aspects of the internet, including design, development, advertising and sale. Online marketing is used by companies selling goods and services directly to consumers as well as those who operate on a business to business. Online marketing, it refers to the techniques which is available to a business market, promote and advertise their products, services or brand to the World Wide Web.

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Ritchie, L., C. Tornari, P. M. Patel, and R. Lakhani. "Glue ear: how good is the information on the World Wide Web?" Journal of Laryngology & Otology 130, no. 2 (2016): 157–61. http://dx.doi.org/10.1017/s0022215115003230.

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AbstractObjective:This paper objectively evaluates current information available to the general public related to glue ear on the World Wide Web.Methods:The term ‘glue ear’ was typed into the 3 most frequently used internet search engines – Google, Bing and Yahoo – and the first 20 links were analysed. The first 400 words of each page were used to calculate the Flesch–Kincaid readability score. Each website was subsequently graded using the Discern instrument, which gauges quality and content of literature.Results:The websites Webmd.boots.com, Bupa.co.uk and Patient.co.uk received the highest

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Green, Kristen. "Marketing Health Care Products on the Internet: A Proposal for Updated Federal Regulations." American Journal of Law & Medicine 24, no. 2-3 (1998): 365–86. http://dx.doi.org/10.1017/s0098858800010467.

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The Internet offers pharmaceutical companies and medical device manufacturers a dynamic new medium for promoting their products—a medium that might actually be better suited for health care product promotion than print or television. On the Internet's World Wide Web (Web) pages, drug and device makers can produce interactive marketing and advertising material that more easily complies with current Food and Drug Administration (FDA) and Federal Trade Commission (FTC) disclosure requirements. Navigation buttons and hypertext links can facilitate compliance with such information disclosure requir

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Alhawamdeh, Zead M. "The implementation of the Marketing Communication Mix using Internet Platforms on Turkish Cypriot Hotels." International Journal of Business and Management 14, no. 3 (2019): 124. http://dx.doi.org/10.5539/ijbm.v14n3p124.

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The advent of the internet has reshaped the way humans live, and the way business is done globally. Although the tide of globalization had set in long before the advent of the internet, the coming of the internet expedited it. This is even more so for the field of tourism which relies on the cross cultural and global fascination the world&rsquo;s citizens hold for the various &lsquo;other sides&rsquo; of the planet. The benefits of marketing through the internet is for some an overwhelming phenomena. Tourism forms have however had to catch up fast. Today the internet is used in suc

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TERZIU, Hysni. "Analyzing and Selecting a Suitable Media for Online Marketing." European Journal of Multidisciplinary Studies 6, no. 2 (2017): 178. http://dx.doi.org/10.26417/ejms.v6i2.p178-188.

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During the last years, the letter “E” has increased its importance not only in the world of information and communication technology (ICT), virtual businesses, and internet surfing but also in other sectors. It has become an important component for a considerable number of research fields such as in electronic marketing, electronic business, electronic finances, electronic trade, electronic distance learning, and electronic markets among others. The revolution in ICT has changed not only our lives but also the ways how people do business. Recently, it is noted that an increasing number of tour

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Jahanshahi, Asghar Afshar, Seyed Mohammad Sadeq Khaksar ., and Bairagi Kachardas Pitamber . "Electronic Commerce Applications among Indian Small and Medium Enterprises." Information Management and Business Review 2, no. 6 (2011): 276–86. http://dx.doi.org/10.22610/imbr.v2i6.908.

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The cutting edge for business today is electronic commerce. The main vehicle of electronic commerce unequivocally is the Internet and the World Wide Web. With the rapid advancement in the Internet software and hardware and the infrastructure, the electronic commerce is also becoming more and more popular. Many large corporations, small and medium companies and individuals are investing more and more in the Internet business. The main purpose of this paper is to study the effect of e-commerce applications on the operational performance of small and medium enterprises. There are many different t

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Morgan, R. F. "An internet marketing framework for the World Wide Web (WWW)." Journal of Marketing Management 12, no. 8 (1996): 757–75. http://dx.doi.org/10.1080/0267257x.1996.9964451.

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Hasan, Jamal. "Analysis of E-marketing Strategies." Studia commercialia Bratislavensia 4, no. 14 (2011): 201–8. http://dx.doi.org/10.2478/v10151-011-0006-z.

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Analysis of E-marketing Strategies The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is e-marketing. E-Marketing embraces a wide range of strategies, but what underpins successful e-marketing is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what we call New Media, the theories that led to the deve

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Ainscough, Thomas L. "The Internet for the rest of us: marketing on the World Wide Web." Journal of Consumer Marketing 13, no. 2 (1996): 36–47. http://dx.doi.org/10.1108/07363769610115393.

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Kurban, Oleksandr. "INNOVATIVE MANAGEMENT SYSTEMS ADVERTISING AND PR PROCESSES ON THE network INTERNET." Integrated communications 25242644 (2019): 33–37. http://dx.doi.org/10.28925/2524-2644.2019.7.4.

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The main topic of the article is the research of information and communication technologies which are used in Internet with the purpose of advertising and PR technologies. It presents a promising trend of content use in the network space, which involves the use of web 3.0 technologies (automated management of information processes). The tools defined and characterized by the author are innovative and have a wide range of using for theoretical and methodological research as well as a practice. These technologies make possible reducing of material costs and improvement of the quality of work wit

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Hiraoka, Leslie S. "The Search Engine as an Internet Service Channel." International Journal of Information Systems and Social Change 1, no. 3 (2010): 13–27. http://dx.doi.org/10.4018/jissc.2010070102.

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Development of the search engine as a major information and marketing channel resulted from innovative technologies that made it capable of presenting rapid, relevant responses to queries. To do this, the search engine compiles an index of web pages of information stored on the World Wide Web, ranks each page according to its incoming links, matches keywords in the query to those in its index, and returns what it determines are the most relevant pages to the searcher. Innovative and cost-effective ad placement algorithms have attracted advertisers to search engine websites and intensified the

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Padeli, Padeli, Sudaryono Sudaryono, and Indri Handayani. "BUILDING MARKETING UNTUK KOMUNITAS SENDIRI BERBASIS ONLINE." CCIT Journal 7, no. 3 (2014): 464–79. http://dx.doi.org/10.33050/ccit.v7i3.267.

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World wide web or web is often called one of the internet facilities are becoming increasingly well known that many people often view it as the only way to surf the internet. By having a website or a homepage means a community has its own place on the web, in which all people worldwide the opportunity to redirect the browser and find out more about what is published. In order to attract and keep visiting the website design and loading required and information is good news. This is an opportunity that should be best utilized to inform or whatever is the superior product and service profile for

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Prastianto, Eka, Farhan Julian, and Dini Safitri. "Komunikasi Marketing Web Series Melalui Digital Traveloka." Kanal: Jurnal Ilmu Komunikasi 8, no. 1 (2019): 16–21. http://dx.doi.org/10.21070/kanal.v8i1.105.

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In the current era of modernization, many business people have begun to develop their businesses that were previously managed offline and are directed towards online management. Web series is a recent innovation in the field of advertising with the concept of serial promotion events released by various internet media, such as through YouTube, which is the main platform for web series production. Based on the data obtained by the use of web series on Youtube media is quite a lot even some have watched more than 1 million times. The author is interested in conducting research on web series, with

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Sistrunk, Laurence A. "Using the World Wide Web for Enhancing Student Learning in Future Horticultural Curricula." HortTechnology 8, no. 1 (1998): 29–30. http://dx.doi.org/10.21273/horttech.8.1.29.

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The use of the Internet and specifically the World Wide Web has grown rapidly in the last 2 years. There are now >60 million web pages on the Internet, each containing information on various subjects and many having very useful information. The text is viewed with a web browser, using a hypertext markup language, enabling formatting similar to word processing. Graphics, sounds, and video are accessed from hot links in the text. While commercial users are struggling with marketing strategies, the web will continue to evolve. We as educators will continue to dominate the rapid growth due to i

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Omer Abdalaziz, Dr Maha Mustafa. "Creative Strategy Used in Electronic Advertising." GIS Business 14, no. 6 (2019): 597–606. http://dx.doi.org/10.26643/gis.v14i6.15000.

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The study aims at the technological developments that are taking place in the world and have impacted on all sectors and fields and imposed on the business organizations and commercial companies to carry out their marketing and promotional activities within the electronic environment. The most prominent of these developments is the emergence of the concept of electronic advertising which opened a wide range of companies and businessmen to advertise And to promote their products and their work easily through the Internet, which has become full of electronic advertising, and in light of that wil

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Gertner, David, and Andrea Narholz Diaz. "Marketing na Internet e comportamento do consumidor: investigando a dicotomia hedonismo vs. utilitarismo na WWW." Revista de Administração Contemporânea 3, no. 3 (1999): 131–56. http://dx.doi.org/10.1590/s1415-65551999000300007.

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O surpreendente crescimento do número de usuários da World Wide Web e do comércio eletrônico vem despertando o interesse pela Internet por parte de pesquisadores de marketing. O presente trabalho objetiva estudar o comportamento do consumidor em atividades de navegação na Web, baseando-se no modelo Processo de Procura de Varejo pelo Consumidor (CRSP), desenvolvido por Titus e Everett (1995). Mais especificamente, a presente investigação busca verificar se os benefícios derivados da navegação na Web apresentam uma dicotomia observada em ambientes tradicionais de marketing como varejo e televisã

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Dorosh-Kizym, M., O. Dadak, and T. Gachek. "Internet-marketing as composition of the electronic commerce." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 20, no. 86 (2018): 97–103. http://dx.doi.org/10.15421/nvlvet8619.

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At the present stage of civilization, information plays a key role in the functioning of public, state institutions and in the life of each individual. The rapid development of modern information technologies plays an important role in various spheres of life, activates civil and business turnover and promotes the movement of entrepreneurship in the direction of globalization. In connection with the continuous development of information networks, there are new social institutions, such as e-commerce. At present, the leading economies of the world and highly developed countries demonstrate the

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Majumdar, Ankita. "ROLE OF COLORS IN DESIGN WEB BANNER ADVERTISING: IN THE CONTEXT OF ETHNIC APPAREL." International Journal of Research -GRANTHAALAYAH 2, no. 3SE (2014): 1–4. http://dx.doi.org/10.29121/granthaalayah.v2.i3se.2014.3529.

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Since the first banner ad spanned the top of the Hot Wired web site in 1994, and internet advertising expenditures have seen triple digit growth to around three billion dollars per year. Although limited in size to 468 by 60 pixel, banner ads are the main form of advertising on the web and today’s scenario it is one of the most prolific form of marketing used in online world. All companies use them in one form or another because they are an affordable, measurable and effective medium to increase Brand awareness and Brand equity. The web is a colorful place, and there is a lot that can be accom

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Hoffman, Donna L., and Thomas P. Novak. "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations." Journal of Marketing 60, no. 3 (1996): 50–68. http://dx.doi.org/10.1177/002224299606000304.

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The authors address the role of marketing in hypermedia computer-mediated environments (CMEs). Their approach considers hypermedia CMEs to be large-scale (i.e., national or global) networked environments, of which the World Wide Web on the Internet is the first and current global implementation. They introduce marketers to this revolutionary new medium, propose a structural model of consumer navigation behavior in a CME that incorporates the notion of flow, and examine a series of research issues and marketing implications that follow from the model.

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Rautela, Sonica. "Social Media for New Product Launch: A Study of Social Media Platforms Across the RACE Planning Framework." International Journal of Interactive Mobile Technologies (iJIM) 15, no. 05 (2021): 187. http://dx.doi.org/10.3991/ijim.v15i05.18147.

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<span>The world of marketing communication has been transformed completely by the presence of the internet and internet-enabled platforms. Today, the internet and related platform are home to massive amounts of human dialogues. Human interaction has changed drastically because of the presence of a wide variety of web-based platforms and the proliferation of media. Social Media- a Web 2.0 enabled platform has become an integral part of human life. Also, businesses have started actively participating in these platforms as they have found their users spending a substantial amount of time on

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21

Brunner, Brigitta R., and Lori Boyer. "Internet presence and historically black colleges and universities: Protecting their images on the World Wide Web?" Public Relations Review 34, no. 1 (2008): 80–82. http://dx.doi.org/10.1016/j.pubrev.2007.08.020.

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22

Suter, Tracy A., and Steven W. Kopp. "Using the Internet and World Wide Web in Marketing Education: An Examination of the Copyright Act of 1976." Marketing Education Review 8, no. 2 (1998): 29–35. http://dx.doi.org/10.1080/10528008.1998.11488630.

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23

Kelly, Bridget, Rebecca Bosward, and Becky Freeman. "Australian Children's Exposure to, and Engagement With, Web-Based Marketing of Food and Drink Brands: Cross-sectional Observational Study." Journal of Medical Internet Research 23, no. 7 (2021): e28144. http://dx.doi.org/10.2196/28144.

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Background Food is one of the most frequently promoted commodities, and promoted foods are overwhelmingly unhealthy. Marketing normalizes unhealthy foods, creates a positive brand image, and encourages overconsumption. Limited research is available to describe the extent of food marketing to children on web-based media, and measuring actual exposure is challenging. Objective This study aims to monitor the extent of children’s exposure to web-based media food marketing as an essential step in increasing the accountability of industry and governments to protect children. Methods Children aged 13

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Pradana, Fajar, Fitra Abdurrachman Bachtiar, and Mochammad Dearifaldi Al Ikhsan. "Implementasi Weighted Product untuk memberikan Rekomendasi Prospek Pelanggan bagi Sales Marketing Berdasarkan Web Analytics." Jurnal Teknologi Informasi dan Ilmu Komputer 7, no. 2 (2020): 367. http://dx.doi.org/10.25126/jtiik.2020702586.

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<p>Keberhasilan sebuah perusahaan dalam memasarkan produk atau jasa yang ditawarkan sangat tergantung dari kinerja marketing. Kegiatan marketing saat ini berkembang tidak hanya dilakukan secara kovensional melalui tatap muka langsung dengan pelanggan. Salah satu pemasaran yang dilakukan pada perusahaan adalah dengan <em>digital marketing</em>. <em>Digital marketing</em> menggunakan<em> Internet</em> dan <em>World Wide Web</em> untuk mendekati pelanggan. Dalam mencapai tujuan ini, perusahaan harus mengadopsi <em>Web analytics</em&gt

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Bennett, Roger. "Using the World Wide Web for international marketing: Internet use and perceptions of export barriers among German and British businesses." Journal of Marketing Communications 4, no. 1 (1998): 27–43. http://dx.doi.org/10.1080/135272698345861.

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Mittal, Deepak Kumar. "NOWADAYS: THE ROLE OF INTERNET FOR PROPAGATION AND PROLIFERATION OF MUSIC." International Journal of Research -GRANTHAALAYAH 3, no. 1SE (2015): 1–4. http://dx.doi.org/10.29121/granthaalayah.v3.i1se.2015.3391.

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In present day internet play a very important role for propagation and proliferation of music in India and world-wide. With the help of internet media we can get each and every information about the music at home. Many websites and softwares are available on internet browsing for music searching, watching, listening, reading and learning.Google search are best source for searching and type documents of music, YouTube (youtube is a video-sharing website), Skype (Skype is a tele communications application software that specializes in providing video chat and voice calls from computers via the In

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DOĞAN, Seyhmus, and Duygu ÜNALAN. "OTC MEDICINE MARKETING IN SOCIAL MEDIA: INDICATIVE SCIENTIFIC ANALYSIS OF PHARMATON AND SUPRADYN ADVERTISEMENTS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (2021): 247–67. http://dx.doi.org/10.7456/11001100/014.

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The feedback loop provided by Web 2.0 technology provides an important opportunity for companies to keep the pulse of the consumer. In addition, the low cost of advertising has made social media channels attractive as an advertising platform. In recent years, the increasing importance of new internet and social media technologies as a source of health information has led the pharmaceutical industry to digital channels. The number of drug promotion in the world and Turkey is subject to legal regulations. The products in the group in Turkey only over the counter medicine can be advertised. In th

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DOĞAN, Seyhmus, and Duygu ÜNALAN. "OTC MEDICINE MARKETING IN SOCIAL MEDIA: INDICATIVE SCIENTIFIC ANALYSIS OF PHARMATON AND SUPRADYN ADVERTISEMENTS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (2021): 247–67. http://dx.doi.org/10.7456/11101100/014.

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The feedback loop provided by Web 2.0 technology provides an important opportunity for companies to keep the pulse of the consumer. In addition, the low cost of advertising has made social media channels attractive as an advertising platform. In recent years, the increasing importance of new internet and social media technologies as a source of health information has led the pharmaceutical industry to digital channels. The number of drug promotion in the world and Turkey is subject to legal regulations. The products in the group in Turkey only over the counter medicine can be advertised. In th

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DOĞAN, Seyhmus, and Duygu ÜNALAN. "OTC MEDICINE MARKETING IN SOCIAL MEDIA: INDICATIVE SCIENTIFIC ANALYSIS OF PHARMATON AND SUPRADYN ADVERTISEMENTS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (2021): 247–67. http://dx.doi.org/10.7456/11101100/014.

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The feedback loop provided by Web 2.0 technology provides an important opportunity for companies to keep the pulse of the consumer. In addition, the low cost of advertising has made social media channels attractive as an advertising platform. In recent years, the increasing importance of new internet and social media technologies as a source of health information has led the pharmaceutical industry to digital channels. The number of drug promotion in the world and Turkey is subject to legal regulations. The products in the group in Turkey only over the counter medicine can be advertised. In th

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Yashkina, Oksana, and Mykyta Saveliev. "The strategies of the Internet-Marketing instruments choice in accordance with the business model of the company on the web." Marketing and Digital Technologies 5, no. 2 (2021): 75–83. http://dx.doi.org/10.15276/mdt.5.2.2021.7.

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The aim of the article is to classify and form strategies of the commercial companies’ and non-commercial organisations’ promotion on the web. The results of analyses. During the analyses of the business models on the web, there were distinguished next possible strategies of the Use of Internet-Marketing instruments: Narrow specialization strategy – this strategy is appropriate for the companies, that want drive narrow specialized traffic to the web-resource. Narrow specialized clicks on the web-resource are specified requests of the user, that could contain professional terms. This kind of us

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Ekouaghe, Matthnai. "Practical aspects of implementation of marketing technologies in the tourism enterprise: Experimental case of two tourism enterprises from France and Ukraine." Technium Social Sciences Journal 11 (August 10, 2020): 128–40. http://dx.doi.org/10.47577/tssj.v11i1.1415.

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The function of marketing has always been to connect companies with their audiences in the right place at the right time. Today, you have to meet consumers where they spend most of their time: on the internet, from your company's website to the various aspects of online branding (digital advertising, e-mail marketing, web brochures). , etc.), digital marketing covers a wide spectrum of tactics and content. For enterprises operating in a market economy such as tourism, the issue of effective marketing activities, which is a system of measures to meet consumer demand for relevant products and se

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Tripathi, Shalini N., and Masood H. Siddiqui. "Effectiveness of Mobile Advertising: The Indian Scenario." Vikalpa: The Journal for Decision Makers 33, no. 4 (2008): 47–60. http://dx.doi.org/10.1177/0256090920080404.

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In the current scenario, mobile internet applications enable consumers to access a variety of services: Web information search, SMS (short message service), MMS (multimedia message service), banking, payment, gaming, e-mailing, chat, weather forecast, GPS (global positioning service), and so forth. Collectively, we denominate this wide array of services as “mcommerce.” These digital media are considered to potentially improve the possibilities to reach consumers by allowing personalization of the content and context of the message. Combining customer's user profile and the context situation, a

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Canzer, Brahm. "Marketing Education on the Internet: A World Wide Web Based Introductory Marketing Course Design for the Virtual-U Project in Distance Education at Simon Fraser University." Journal of Marketing Education 19, no. 3 (1997): 56–65. http://dx.doi.org/10.1177/027347539701900306.

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Das, Mahasweta. "Cryptography – An Overview." International Journal for Research in Applied Science and Engineering Technology 9, no. VIII (2021): 775–79. http://dx.doi.org/10.22214/ijraset.2021.37431.

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With the day-by-day advancement of the Internet throughout the world, online marketing sites and applications are growing rapidly. More and more social networking sites are emerging almost every day connecting people from various parts of the world. These situations demand the organizers behind those networks to generate and store a huge amount of data regularly. Nonetheless to say, the more the data, the more is the risk of losing it. Hackers, phishers, or breachers are there at every nook and corner of the World Wide Web to steal and abuse the data of users. To protect the data from breaches

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Khomenko, L., L. Saher, and V. Lyubchak. "Analysis of blood supply service advertisements in print media (on the example of Sumy regional blood supply service center)." Galic'kij ekonomičnij visnik 66, no. 5 (2020): 170–79. http://dx.doi.org/10.33108/galicianvisnyk_tntu2020.05.170.

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Blood supply service is one of the strategically important areas of health care, saving millions of lives each year worldwide. According to the World Health Organization (WHO) in 60 countries around the world, voluntary unpaid donors provide 100% of blood supplies. They do it due to effective marketing programs. There is shortage of donor blood in Ukraine and the number of blood donations is almost three times less than recommended by WHO. Therefore, it is important to analyze the positive experience of leading blood supply service centers. The objective of the investigation is to determine th

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Hirsch, Naomi, and Louise Ferguson. "Electronic Support of California Cooperative Extension for Fruit and Nut Crops." HortScience 32, no. 3 (1997): 540E—541. http://dx.doi.org/10.21273/hortsci.32.3.540e.

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For California pomology, it is ideal to communicate and disseminate information electronically because of its large size and diversity of fruit and nut crops. In support of statewide extension, the Fruit & Nut Research and Information Center's World Wide Web site 9 http://pom44.ucdavis.edu) focuses on providing information and links for temperate, subtropical and tropical fruits and nuts and keeping all interested persons well informed about University of California research and outreach activities. The Internet has been proven ideal for its user friendliness and rapid dissemination of cur

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Schaefer, Michael, and Oksana Hetman. "Effective tools of digital marketing implementation." University Economic Bulletin, no. 41 (March 30, 2019): 67–74. http://dx.doi.org/10.31470/2306-546x-2019-41-67-74.

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Relevance of research topic. Although the Internet is a part of the daily life, some parts of the population continue to be excluded from the digital world due to the lack of digital skills and knowledge. An access to the digital technologies become significantly important as a mean of allowing everyone to participate in the digital society fearlessly. That is why it is an extremely important to consider a wide range of the modern digital tools (mostly, marketing digital tools), which will help anyone to achieve their purposes in their professional and everyday activity. Formulation of the pro

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Tsai, S. "Neuroendocrine Tumor Awareness Program in Taiwan." Journal of Global Oncology 4, Supplement 2 (2018): 137s. http://dx.doi.org/10.1200/jgo.18.20700.

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Background and context: Neuroendocrine tumor (NET) is difficult to detect. It's often presented with symptoms common to other diseases. To raise awareness and improve the understanding of NET, the International Neuroendocrine Cancer Alliance (INCA) announced 10th November as the World NET Cancer Day. HOPE FOUNDATION for CANCER CARE has joined the advocacy events since 2011. Aim: To raise awareness and to improve the understanding of NET. Strategy/Tactics: To raise the awareness of the 10 symptoms of NET. To provide correct information about NET. To improve the understanding of NET. Program/Pol

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Vyshnevska, Olga, Olena Kaliuzhna, and Inna Irtyshcheva. "INFRASTRUCTURE PROVISION OF THE AGRARIAN MARKET IN THE GLOBALIZED ENVIRONMENT." Baltic Journal of Economic Studies 5, no. 5 (2020): 39. http://dx.doi.org/10.30525/2256-0742/2019-5-5-39-46.

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The main results of the research, which consist in determining the essence and features of the infrastructure provision of the agrarian market in the globalized environment, are formed. The priority of approaches in the development of logistics activities in the context of guaranteeing food security of regions and countries of the world is determined. The essence of the logistic process, strengthening the influence of the global market on the quality of agrarian products, is determined. The influence of the infrastructure provision of the agrarian market on the competitive positions of commodi

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Mittal, Anurag, and Divya Mohan. "Growth of Internet Marketing: The Indian Scenerio." MANTHAN: Journal of Commerce and Management 3, no. 2 (2016). http://dx.doi.org/10.17492/manthan.v3i2.7878.

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Internet marketing is the process of promoting a brand, products or services over the internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media. It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, internet marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle. The aim of the study is to investigate the growth of internet marketing in Indian scenario. To

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Verma, Chandra Prakash. "IMPACT OF ADVERTISEMENTS EFFECTIVENESS ON CONSUMERS’ BUYING PERCEPTION TOWARDS RETAIL OUTLETS IN GWALIOR CITY." Journal of Management Value and Ethics 7, no. 1 (2017). http://dx.doi.org/10.20994/jmve.v7i1.7365.

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In current scenario, consumers have many options of a single product that is available in the market. Now, purchasing behavior of consumers are influencing by the different marketing techniques such as sales promotion, publicity, advertisement etc. He can choose any one of them among all. The form of advertisement has been using for the transmission of information dates back to ancient Greece and Rome. The invention of printing revolutionized the advertising but newspaper gave it the necessary medium for its rapid growth. Consumers‟ buying perception attempts to understand the decision-making

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Downes, Daniel M. "The Medium Vanishes?" M/C Journal 3, no. 1 (2000). http://dx.doi.org/10.5204/mcj.1829.

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Introduction The recent AOL/Time-Warner merger invites us to re-think the relationships amongst content producers, distributors, and audiences. Worth an estimated $300 billion (US), the largest Internet transaction of all time, the deal is 45 times larger than the AOL/Netscape merger of November 1998 (Ledbetter). Additionally, the Time Warner/EMI merger, which followed hard on the heels of the AOL/Time-Warner deal and is itself worth $28 billion (US), created the largest content rights organisation in the music industry. The joining of the Internet giant (AOL) with what was already the world's

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MacDougall, Alan. "'And the Word Was Made Flesh and Dwelt among Us...'." M/C Journal 2, no. 3 (1999). http://dx.doi.org/10.5204/mcj.1751.

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And the Word was made flesh, and dwelt amongst us, ... full of grace and truth. -- John 1, 14. So you use the Internet. Perhaps during the course of today you have interacted with an individual with whom you have had no direct real life experience. In email, on ICQ, or within one of the Activeworlds, you may have come to understand and recognise the personality of someone with whom you interact regularly. Even though you've never met them in the flesh, they have a presence in your life. They may give no clues as to their location or hints at any form of personal identifier. You even accept wha

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Isakhan, Ben, Jason Nelson, and Patrick West. "creativity.com: Aladdin’s Cave or Pandora’s Box?" M/C Journal 9, no. 1 (2006). http://dx.doi.org/10.5204/mcj.2589.

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   At least as far back as classical Greek times, humankind has speculated over the complexities of creativity as a concept and the modes of its transmission (Madden 133-134). This paper considers what happens when our inherited conceptions of creativity collide with the World Wide Web. It concludes with a brief survey of the Creativity Resource Portal, a current on-line project managed by the authors and related to the conceptual issues raised in the body of the text.   Today, creativity has moved beyond its traditional home in the rhetoric of the philosopher and

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Bruns, Axel. "Archiving the Ephemeral." M/C Journal 1, no. 2 (1998). http://dx.doi.org/10.5204/mcj.1708.

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They may have been obscured by the popular media's fascination with the World Wide Web, but for many Net users, Usenet newsgroups still constitute an equally important interactive tool. While Web pages present relatively static information that can be structured through hypertext links and searched using Yahoo! and similar services, newsgroups are fora for open, interactive discussion on virtually any conceivable subject, amongst participants from around the world -- more than any other part of the Net, they are instrumental in the formation of virtual communities by allowing like-minded indiv

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Saputri, Dika. "ADVERTISING PAY PER CLICK (PPC) DENGAN GOOGLE ADSENSE PERSPEKTIF HUKUM ISLAM." YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam 9, no. 2 (2018). http://dx.doi.org/10.21043/yudisia.v9i2.4767.

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The internet as an effective medium in the world of business <br />(especially in the field of marketing) from the viewpoint of the bisins to<br />market the products produced. Various models of product offerings are<br />conceptualized by business people issued to capture market segments.<br />Pay per Click (PPC) is one of several programs on the internet that has<br />the concept of giving gifts to internet users when opening<br />advertisements submitted by advertising companies through certain<br />sites. One dollar producer from the internet is Go

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Deuze, Mark. "Towards professional participatory storytelling in journalism and advertising." First Monday, July 4, 2005. http://dx.doi.org/10.5210/fm.v10i7.1257.

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The Internet — specifically its graphic interface, the World Wide Web — has had a major impact on all levels of (information) societies throughout the world. For media professionals whose work has primarily been defined as creative storytelling — whether in advertising, journalism, public relations or related fields — this poses fascinating opportunities as well as vexing dilemmas. The central question seems to be to what extent storytelling can be content– or connectivity–based, and what level of participation can or should be included in the narrative experience. Although these two issues ha

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"Digital Marketing – A Strategic Platform for Insurers to Target Prospective Customers." International Journal of Recent Technology and Engineering 8, no. 4S3 (2019): 74–76. http://dx.doi.org/10.35940/ijrte.d1003.1284s319.

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Digital marketing is intensifying in India with rapid velocity. Many Indian insurers are now migrating from conventional marketing to digital marketing for competing with one another. Digital marketing refers to the advertising strategy through digital channels such as search engines (google, bing, yahoo), social media (facebook), email, SMS and mobile apps. Digital marketing can also be referred as the use of ICT that provide access to information through telecommunications. This includes the world wide web, wired and wireless networks, mobile phones and other communication mediumsDigital mar

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Till, Christopher. "Propaganda through ‘reflexive control’ and the mediated construction of reality." New Media & Society, January 29, 2020, 146144482090244. http://dx.doi.org/10.1177/1461444820902446.

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The nature of reality has been a central concern of philosophy and the social sciences, but since the proliferation of social media, psychological operations have taken on greater visibility and significance in political action. ‘Fake news’ and micro-targeted and deceptive advertising in elections and votes has brought the tenuous character of political reality to the fore. The affordances of the Internet, World Wide Web and social media have enabled users to be mobilised to varying degrees of awareness for propaganda and disinformation campaigns both as producers and spreaders of content and

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Speaker, Susan L. "An historical overview of the National Network of Libraries of Medicine, 1985–2015." Journal of the Medical Library Association 106, no. 2 (2018). http://dx.doi.org/10.5195/jmla.2018.297.

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The National Network of Libraries of Medicine (NNLM), established as the Regional Medical Library Program in 1965, has a rich and remarkable history. The network’s first twenty years were documented in a detailed 1987 history by Alison Bunting, AHIP, FMLA. This article traces the major trends in the network’s development since then: reconceiving the Regional Medical Library staff as a “field force” for developing, marketing, and distributing a growing number of National Library of Medicine (NLM) products and services; subsequent expansion of outreach to health professionals who are unaffiliate

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