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Journal articles on the topic 'Internet advertising'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Wicker, Stephen B., and Kolbeinn Karlsson. "Internet advertising." Communications of the ACM 60, no. 10 (2017): 70–79. http://dx.doi.org/10.1145/3048384.

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Matthew, N. O. Sadiku* Shumon Alam Sarhan M. Musa. "INTERNET ADVERTISING: A PRIMER." Global Journal of Engineering Science and Research Management 4, no. 11 (2017): 18–21. https://doi.org/10.5281/zenodo.1066244.

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Internet advertising (IA) is using the Internet to market products and services to a large audience. In the current era of Internet commerce, companies have chosen to use Internet advertising and the trend is irreversible. The goal of Internet advertising is to drive customers to your website. Understanding some key concepts of Internet advertising is crucial to creating a strategy that will suit one’s business.  This paper provides a brief introduction to Internet or online advertising.

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Markham, Scott, Rebecca Gatlin-Watts, and William Bounds. "Internet Advertising vs. Traditional Advertising." Journal of Promotion Management 6, no. 1-2 (2001): 3–17. http://dx.doi.org/10.1300/j057v06n01_02.

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Yadav, Ajay Kumar. "Digital Advertising, Internet Advertising, Online Marketing, Web Advertising, Online Advertising, Internet Marketing, Web Marketing." International Journal For Academic Research and Development 3, no. 1 (2021): 21–37. https://doi.org/10.5281/zenodo.6640636.

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This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies are using digital marketing for competitive advantage. Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. The development of information technology, followed by the advancement of di

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Malchyk, M., and I. Adasiuk. "ADVERTISING IN THE INTERNET: THEORETICAL ANALYSIS AND FEATURES." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 5, no. 1 (2021): 75–85. http://dx.doi.org/10.23939/semi2021.01.075.

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Purpose. The purpose of the article consists of theoretically analyzing advertising on the Internet and determining its species’ characteristics. Design/methodology/approach. The following methods were used in the research process: generalization, synthesis, grouping, induction, deduction, vertical, horizontal, tabular. Findings. This article highlights the analysis of the leading indicators of the Internet advertising market and the most popular advertising types in the network. Internet advertising’s main tasks as an essential tool of the marketing strategy of any kind of activity, a form of

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Robinson, Helen, Anna Wysocka, and Chris Hand. "Internet advertising effectiveness." International Journal of Advertising 26, no. 4 (2007): 527–41. http://dx.doi.org/10.1080/02650487.2007.11073031.

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Stotland, Boris Igorevich. "The concept and features of Internet advertising as a result of intellectual activity." Право и политика, no. 2 (February 2022): 52–58. http://dx.doi.org/10.7256/2454-0706.2022.2.37462.

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In the era of digitalization, attracting attention to goods, works and services on the Internet is becoming increasingly difficult. In this regard, Internet advertising is becoming more creative, which may indicate that it should be considered as a result of intellectual activity. The author has studied in detail the signs and criteria of the protectability of advertising distributed on the Internet in order to identify the possibility of recognizing it as a result of intellectual activity. Special attention is paid by the author to the issues of copyright distribution on Internet advertising,

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Aashi, Mehta. "Internet advertising and its popularity." International Journal for Research Publication and seminar 13, no. 4 (2022): 8. https://doi.org/10.5281/zenodo.6885400.

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<strong>1. Introduction</strong> Due to the rapid expansion of the Internet, online advertising has evolved into one of the essential advertising mediums. The Internet is a virtual environment where customers connect with many advertisements. Advertisers may use the Internet to maintain and improve relationships with customers worldwide, representing a great new approach for businesses to engage with new and existing audiences in a very integrated way. The one-to-many or many-to-many paradigm of online advertising can be used. Online advertising has the advantage of being interactive when comp

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Fayvishenko, Diana, Oksana Melnichenko, and Kateryna Bogatyrova. "DEVELOPMENT TRENDS OF INTERNET ADVERTISING IN UKRAINE." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 Part 2 (2021): 24–27. http://dx.doi.org/10.31891/2307-5740-2021-300-6/2-4.

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The article considers the existing developments on the development of Internet advertising in Ukraine. The authors identified advantages and disadvantages of the development of Internet advertising in Ukraine, and studied the current trends. The article presents the development of Internet advertising in Ukraine. The advantages and disadvantages of the development of Internet advertising in Ukraine are identified, effective channels of interaction with contractors and buyers via the Internet are identified, tools are presented and the main trends and directions of media advertising development

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Koshksaray, Amir Abedini, and Elnaz Nabizadeh. "Internet Advertising Pleasure and Purchase Intention." International Journal of Innovation in the Digital Economy 8, no. 4 (2017): 30–47. http://dx.doi.org/10.4018/ijide.2017100103.

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The purpose of this study is to provide some insights regarding the Internet advertising Pleasure, IAP. The recent negative trends and deficiencies in Internet advertising makes it imperative to study various factors affecting this area of marketing and explain why people have not enough willingness to click on advertisements. This study builds a comprehensive theoretical model explaining the internet advertising pleasure. By administrating a survey, the paper examined the 288 Internet users' reactions in Iran. A structural equation model and AMOS software were used to analyze the data. A tota

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Sadykova, Zh M., and A. U. Kussebay. "Advertising on the Internet." Рroblems of engineering and professional education 55, no. 4 (2019): 68–73. http://dx.doi.org/10.32523/2220-685x-2019-55-4-68-73.

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Tao Mei and Xian-Sheng Hua. "Contextual Internet Multimedia Advertising." Proceedings of the IEEE 98, no. 8 (2010): 1416–33. http://dx.doi.org/10.1109/jproc.2009.2039841.

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13

Jugenheimer, Donald W. "Advertising on the internet." New Jersey Journal of Communication 4, no. 2 (1996): 161–79. http://dx.doi.org/10.1080/15456879609367305.

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Boudreau, Marie‐Claude, and Richard T. Watson. "Internet advertising strategy alignment." Internet Research 16, no. 1 (2006): 23–37. http://dx.doi.org/10.1108/10662240610642523.

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Dimitri, Nicola. "Combinatorial advertising internet auctions." Electronic Commerce Research and Applications 32 (November 2018): 49–56. http://dx.doi.org/10.1016/j.elerap.2018.10.005.

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ARKHYPOVA, Tetiana, and Nataliya AVRAMENKO. "INTERNET ADVERTISING AS A TOOL FOR DIGITAL MARKETING OF THE ENTERPRISE." Herald of Khmelnytskyi National University. Economic sciences 318, no. 3 (2023): 63–67. http://dx.doi.org/10.31891/2307-5740-2023-318-3-9.

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The article reveals the peculiarities of using Internet advertising as a tool of digital marketing of the enterprise from a practical point of view. It is defined that Internet advertising is advertising that is placed on the Internet, especially on recommended and popular websites, with the purpose of presenting products on the Internet to a wide audience. The following types of Internet advertising are characterized: social media advertising (works best for businesses that are active on social media and have a large following), paid search advertising (allows businesses to attract the attent

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Shij, Tan Dai, and Francis Piron. "Advertising agencies and advertisers' perceptions of internet advertising." International Journal of Advertising 21, no. 3 (2002): 381–97. http://dx.doi.org/10.1080/02650487.2002.11104938.

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Hanafizadeh, Payam, and Mehdi Behboudi. "The Right Format of Internet Advertising (RFIA)." Information Resources Management Journal 26, no. 2 (2013): 20–42. http://dx.doi.org/10.4018/irmj.2013040102.

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This study was designed to provide some insights into how Iranian marketers can find the right format of Internet advertising. Recent negative trends in Internet advertising, such as “banner blindness” and extremely low click-through rates, make it imperative to study various factors affecting the right format of Internet advertising. Therefore, this study builds a comprehensive theoretical model explaining how marketers are able to find the right format of Internet advertising. Accordingly, seven latent variables related to the right format of Internet advertising were examined: objective ad

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Konečný, Michal, Róbert Világi, Yaroslava Kostiuk, and František Pollák. "Analysis of the Czech Advertising Market and its Main Players." SHS Web of Conferences 135 (2022): 01006. http://dx.doi.org/10.1051/shsconf/202213501006.

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At a time of global crisis, also at a time of accelerated digitalisation of businesses, sensible investment in communication with their customers is becoming very topical. The paper focuses on the development of investments in Internet advertising in the period 2012-2020. The method used for the research was a comparative analysis, which showed that the amount of money invested in internet advertising increased every year and that, unlike other types of advertising, no year was recorded for internet advertising during the period under review, when the value of investments in a given year would

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Lutsenko, Oleksandra, and Kateryna Tsymbaliuk. "ANALYSIS OF THE USE OF PROJECT MANAGEMENT TOOLS BY UKRAINIAN COMPANIES." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (2021): 288–93. http://dx.doi.org/10.31891/2307-5740-2021-300-6-44.

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The article defines the essence of Internet advertising, analyzes the current state and volume of Internet advertising in comparison with other types of media advertising; the essence and types of Internet promotion, application of Internet promotion tools are considered and their comparison is made. The main indicators of the Internet advertising market in Ukraine are analyzed and the most popular types of online advertising are identified. The main tasks of Internet advertising as an important tool of marketing strategy for any activity are revealed. The classification of advertising on the

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Aganina, R. N., and T. A. Andronova. "INTERNET-ADVERTISING IN THE AGE OF DIGITALIZATION." Courier of Kutafin Moscow State Law University (MSAL)), no. 7 (September 16, 2020): 44–52. http://dx.doi.org/10.17803/2311-5998.2020.71.7.044-052.

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Due to affordability and wide audience reach, the Internet has become a leader among the ways of advertising distribution. Considering this, the Russian legislator for several years has been trying to resolve issues connected with distribution of advertising on the Internet, but even with a cursory glance at the legal support of this institution, a significant number of «white spots» are found. At present, new types of advertising are also appearing. They are inherent directly to the Internet. In this regard, the article deals with issues connected not only with the new types of Internet adver

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Liman, Vitaly, and Olena Polova. "FEATURES OF INTERNET ADVERTISING OF HOTEL BUSINESS ENTERPRISES IN THE UKRAINIAN INTERNET SEGMENT." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 4(66) (December 30, 2024): 133–50. http://dx.doi.org/10.37128/2411-4413-2023-4-9.

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The article analyzes the use of the main types of Internet advertising by hotel business enterprises. The peculiarities of the use by hotel business entities in the Ukrainian Internet segment of such types of Internet advertising as search optimization of the hotel website, «Google My Business» service, contextual advertising, partnership with online reservation services, advertising in social networks are given. Basic requirements for the website of the hotel enterprise are generalized. Such indicators of ease of use of the site as easy availability of basic information, cross-browser compati

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23

Iha Haryani Hatta, Widarto Rachbini,. "E-Lifestyle And Internet Advertising Avoidance." Jurnal Manajemen 22, no. 3 (2018): 435. http://dx.doi.org/10.24912/jm.v22i3.432.

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E-lifestyle behavior towards avoiding internet advertising needs to be known to design an advertisement on the internet, so that the tendency of avoiding internet advertising can be reduced.Therefore, research on e-lifestyle and internet advertising avoidance is needed which aims to find out the influence of each e-lifestyle on Internet advertising avoidance and the behavior of each e-lifestyle towards Internet advertising avoidance activities. The population of this study is Internet users. A sample of 200 Jakarta residents were selected by purposive sampling technique. Data were analyzed usi

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G., Anusha. "EFFECTIVENESS OF ONLINE ADVERTISING." International Journal of Research – Granthaalayah 4, no. 3 (Special Edition) (2017): 14–21. https://doi.org/10.5281/zenodo.848016.

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Advertising has come a long way today. More and more new medium is being explored each day to make a successful advertising campaign. Internet that has in recent times picked up as advertising medium has become the favorite of the advertiser in no time. Online advertisement, also called internet advertising uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. This study reveals that the effectiveness of

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M., Chorna, Smolnyakova N., Shynkar S., and Petlenko K. "MODERN FEATURES OF THE DEVELOPMENT OF INTERNET ADVERTISING." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT 2 (28) (January 8, 2019): 112–22. https://doi.org/10.5281/zenodo.2535420.

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<em>Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on pages of results search, banner ads, in pay per click text ads, rich media ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam. A newer form of online advertising is Native Ads; they go in a website's news line and are supposed to improve

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Behboudi, Mehdi, and Amir Abedini Koshksaray. "Online Advertising." International Journal of Innovation in the Digital Economy 8, no. 4 (2017): 1–17. http://dx.doi.org/10.4018/ijide.2017100101.

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This study expands previous models of avoidance on online advertising, in particular, Cho and Cheon (2004)'s model, and examines two new dimensions on why people avoid advertising on the Internet. The study presents a comprehensive theoretical model and examines seven exogenous latent variables based on structural equation modeling, SEM. By using SEM the authors found that seven latent variables including user-perceived ad quality, internet life style, primary motives, gender differences (initial ad avoidance), perceived ad clutter, prior negative experience, and perceived goal impediment (fur

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27

Schlosser, Ann E., Sharon Shavitt, and Alaina Kanfer. "Survey of Internet users’ attitudes toward Internet advertising." Journal of Interactive Marketing 13, no. 3 (1999): 34–54. http://dx.doi.org/10.1002/(sici)1520-6653(199922)13:3<34::aid-dir3>3.0.co;2-r.

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Schlosser, Ann E., Sharon Shavitt, and Alaina Kanfer. "Survey of Internet users' attitudes toward Internet advertising." Journal of Interactive Marketing 13, no. 3 (1999): 34–54. http://dx.doi.org/10.1002/(sici)1520-6653(199922)13:3<34::aid-dir3>3.3.co;2-i.

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Amironesei, Aura-Elena. "Advertising in the metaverse. A quasi-legal overview." SHS Web of Conferences 177 (2023): 02003. http://dx.doi.org/10.1051/shsconf/202317702003.

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Maybe it started as traditionally and old-fashion as possible, just with billboards and postcards. Then radio. Television. Digital billboards on the streets. Telephones. Internet. And from the internet.. things just exploded – an unprecedented explosion. The internet was maybe the Big Bang of the advertising. The moment advertising have started expanding everywhere and in any possible shape: videos, photos, articles, bots, GIFs, voices, online advertising, personalised advertising, targeted advertising, display advertising, search advertising, programmatic advertising, advertising by use of th

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Agboola, AbdulhameedKayode, and Lambe Mustapha. "IMPLICATIONS OF INTERNET ADVERTISING ON NEW MEDIA ENTREPRENEURSHIP: A BOON OR BANE?" International Journal of Research -GRANTHAALAYAH 3, no. 6 (2015): 7–16. http://dx.doi.org/10.29121/granthaalayah.v3.i6.2015.2995.

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Internet advertising implies advertising using the internet as a platform. It is a marketing strategy which deals with attracting web traffic and delivering marketing messages to appropriate targets using the internet as a medium. Internet advertising has no doubt positively revolutionized the sector of commerce. It has simplify and made more effective the communication between entrepreneurs and their potential customers. This study discusses among other things the advantages of internet advertising which include: reaching significantly more people than the traditional advertisement media at a

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Abdulhameed, Kayode Agboola, and Mustapha Lambe. "IMPLICATIONS OF INTERNET ADVERTISING ON NEW MEDIA ENTREPRENEURSHIP: A BOON OR BANE?" International Journal of Research -GRANTHAALAYAH 3, no. 6 (2017): 7–16. https://doi.org/10.5281/zenodo.847052.

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Internet advertising implies advertising using the internet as a platform. It is a marketing strategy which deals with attracting web traffic and delivering marketing messages to appropriate targets using the internet as a medium. Internet advertising has no doubt positively revolutionized the sector of commerce. It has simplify and made more effective the communication between entrepreneurs and their potential customers. This study discusses among other things the advantages of internet advertising which include: reaching significantly more people than the traditional advertisement media at a

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32

Abtahi, Masumeh Sadat, Leila Behboudi, and Hamideh Mokhtari Hasanabad. "Factors Affecting Internet Advertising Adoption in Ad Agencies." International Journal of Innovation in the Digital Economy 8, no. 4 (2017): 18–29. http://dx.doi.org/10.4018/ijide.2017100102.

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The purpose of this study is to identify factors affecting adoption of Internet advertising in advertising agencies. The paper provides preliminary insights into why ad agencies are reluctant to recommend Internet advertising to their clients. A theoretical framework was developed by scrutinizing the body of literature. The gathered date was verified by 294 academic and practical experts in the field of marketing and advertising. In pursuing this goal, a questionnaire was designed to validate factors affecting the adoption of Internet advertising. Results indicate that 18 variables in the form

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Behboudi, Mehdi, and Hamideh Mokhtari. "Online Advertising." International Journal of Innovation in the Digital Economy 8, no. 3 (2017): 49–64. http://dx.doi.org/10.4018/ijide.2017070104.

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The purpose of this chapter is to provide some insights into advertisements on the Iranian websites. Firstly, in publisher side, is the ethic a matter of fact in accepting Internet advertisements to publish? Second, to provide a preliminary insight into the advertising of pleasant and objectionable products, which one is more? Third, what kind of the involvement (rational or emotional) used more to publish Internet advertisements? In pursuing these goals, the content of 649 ads through 205 websites and 751 ads through 138 weblogs was analyzed. Content analysis was used to verify the data. In o

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Samahalska, Yustyna. "LEGAL REGULATION OF INTERNET ADVERTISING." Visnyk of the Lviv University. Series Law, no. 66 (May 25, 2018): 208–14. http://dx.doi.org/10.30970/vla.2018.66.8153.

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35

Lee, Sihoon. "Internet Advertising Standard Organization Design." JOURNAL OF SOCIAL SCIENCES 30, no. 1 (2011): 163. http://dx.doi.org/10.18284/jss.2011.06.30.1.163.

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Krishnan, Sandhya G., and Priya Sachdeva. "Brand Promotion Through Internet Advertising." Media Watch 2, no. 2 (2011): 28–30. http://dx.doi.org/10.1177/0976091120110205.

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Kropyvko, Viktoriia Vitaliivna. "Political advertising in internet communications." Politicus, no. 1 (2022): 61–65. http://dx.doi.org/10.24195/2414-9616.2022-1.10.

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Stříteský, Václav, and Marek Stříteský. "Demographic Targeting of Internet Advertising." Acta Informatica Pragensia 3, no. 2 (2014): 137–53. http://dx.doi.org/10.18267/j.aip.42.

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Ellen Gordon, Mary, and Kathryn De Lima‐Turner. "Consumer attitudes towards Internet advertising." International Marketing Review 14, no. 5 (1997): 362–75. http://dx.doi.org/10.1108/02651339710184316.

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Paton, David, and Neil Conant. "Internet advertising by UK firms." Journal of Strategic Marketing 10, no. 2 (2002): 115–33. http://dx.doi.org/10.1080/09652540210125279.

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Francis, Shayla, Katarzyna Z. Kozak, Lauren Heilig, et al. "Dermatology Internet Yellow Page advertising." Journal of the American Academy of Dermatology 55, no. 1 (2006): 67–70. http://dx.doi.org/10.1016/j.jaad.2006.03.021.

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Thiers, B. H. "Dermatology Internet Yellow Page advertising." Yearbook of Dermatology and Dermatologic Surgery 2007 (January 2007): 281. http://dx.doi.org/10.1016/s0093-3619(08)70568-9.

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Drèze, Xavier, and François-Xavier Hussherr. "Internet advertising: Is anybody watching?" Journal of Interactive Marketing 17, no. 4 (2003): 8–23. http://dx.doi.org/10.1002/dir.10063.

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Romanova, I., and D. Bolshakova. "IMPACT OF HIDDEN ADVERTISING ON THE INTERNET ON CONSUMER BEHAVIOR CLIENTS OF INTERQUADRUM LLC COMPANY." TRANSBAIKAL STATE UNIVERSITY JOURNAL 28, no. 10 (2022): 111–23. http://dx.doi.org/10.21209/2227-9245-2022-28-10-111-123.

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In the modern world, the traditional promotion of goods and services is losing its effectiveness. Currently, hidden advertising on the Internet is of the greatest interest. The information and communication network has unique opportunities to create the illusion of choice, manage opinions and get the appropriate result - the trust and loyalty of the audience, the growth of interest and, as a result, an increase in sales, an increase in turnover. The relevance of the research topic is due to several factors: – firstly, in conditions of information overload, standard advertising methods no longe

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Sinclair, John, and Rowan Wilken. "Sleeping with the Enemy: Disintermediation in Internet Advertising." Media International Australia 132, no. 1 (2009): 93–104. http://dx.doi.org/10.1177/1329878x0913200110.

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The advent of internet advertising has changed the basis of the intermediary role which the advertising agency traditionally has occupied between advertisers and the media. This is disintermediation, or ‘cutting out the middle man’. The intrinsic and distinctive properties of the internet as a commercial medium, and its interactive character, have given rise to the phenomenon of search advertising, which diminishes the need for an advertising agency. This article outlines and analyses the challenge which Google and the other search services pose to advertising agencies, and the strategies whic

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Idemudia, Efosa. "A Comprehensive Summary Review of Internet Advertising and Online Market Places that Provides Detailed Insights and Understanding On What Information Systems Discipline is About." International Journal of Technology Diffusion 5, no. 1 (2014): 56–72. http://dx.doi.org/10.4018/ijtd.2014010105.

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To the best of our knowledge there has been no study that has published a literature review of Internet advertising, online market places, and social e-commerce in the Information System discipline journals. Publishing such articles relating to literature reviews of online market places and Internet advertising is extremely important and essential for the following reasons: (1) to provide insights and understanding to social media and online firms on strategies that can be implemented to improve Internet revenues and click-through rates, (2) provide a comprehensive analysis of some of the most

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Eka Santi, Devita. "PERAN ONLINE ADVERTISING PADA PEMASARAN AXIS." SOURCE : Jurnal Ilmu Komunikasi 6, no. 1 (2020): 58. http://dx.doi.org/10.35308/source.v6i1.1768.

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Abstract: In this era of the growth of technology, the internet user is significantly increasing each year. During advertising activities, companies start using internet to advertise their products or services. Online advertising activities keep increasing dramatically. Advertising business do much more activities on internet to send message as marketing form to audiences. There are various online advertising using the internet nowadays. Online advertising is done to build awareness until purchase decision of the products or services which has been advertised to the audiences. In this research

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LOZOVSKA, Hanna, Valeriia PROKOPENKO, and Aliona LAZUTKINA. "THE ROLE OF INTERNET ADVERTISEMENTS IN THE COMPANY ADVERTISING MANAGEMENT." Ukrainian Journal of Applied Economics 5, no. 3 (2020): 289–96. http://dx.doi.org/10.36887/2415-8453-2020-3-31.

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Introduction. The national problem of timely delivery of goods from production to the population, the formation of demand for them, taking into account the socio-demographic characteristics of certain groups of consumers, the education of the rational needs of people requires advertising. Its role is especially growing in a market economy, competitive environment, constant updating of the range of goods, the complexity of the design of many household goods. Comprehensive information for the population about consumer properties and ways of using goods are the most important tasks of advertising

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Meghna Rishi. "Synergy between Internet Technology and Traditional Media: A Perspective on Indian Marketers." Journal of Technology Management for Growing Economies 2, no. 1 (2011): 89–101. http://dx.doi.org/10.15415/jtmge.2011.21005.

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There has been limited research in the Indian Internet advertising space and this paper explores the media preferences of Indian marketers highlighting their attitude towards the new medium. Since Internet penetration is rising in India, the research also identifies whether advertisers prefer a synergy between the traditional mediums and Internet Technology for their advertising campaigns. The paper is based on empirical research conducted amongst 69 Indian marketers/ advertisers belonging to New Delhi and Mumbai (India) and 50 Indian advertising/ online agency professionals. Advertisers have

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Anusha. "EFFECTIVENESS OF ONLINE ADVERTISING." International Journal of Research -GRANTHAALAYAH 4, no. 3SE (2016): 14–21. http://dx.doi.org/10.29121/granthaalayah.v4.i3se.2016.2772.

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Abstract:

Advertising has come a long way today. More and more new medium is being explored each day to make a successful advertising campaign. Internet that has in recent times picked up as advertising medium has become the favorite of the advertiser in no time. Online advertisement, also called internet advertising uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. This study reveals that the effectiveness of

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