Academic literature on the topic 'Internet and teenagers – Cross-cultural studies'

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Journal articles on the topic "Internet and teenagers – Cross-cultural studies"

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Long, Jane. "‘Be [Net] Alert, but Not Alarmed’? Regulating the Parents of Generation MSN." Media International Australia 114, no. 1 (2005): 122–34. http://dx.doi.org/10.1177/1329878x0511400114.

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The proliferation of net safety discourses in recent years in Australia, the United States and the United Kingdom situate the parent at the centre of the family home as the monitor and protector of children and teenagers — Generation MSN — while they ideally acquire skills to become responsible net citizens. This paper considers such discourses to analyse their gendered nature, their underlying assumptions about teenage users and their models of ‘globalised’ parenting. It argues that, in the drive to create and regulate a ‘safe’ internet for young people, such discourses actively produce a new
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Contín, Silvia-Andrea, and Sergio Merino. "Adolescentes: entre la escuela y el cibercafé." Comunicar 9, no. 17 (2001): 41–47. http://dx.doi.org/10.3916/c17-2001-06.

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This paper shows some of the pedagogical challenges of the new forms of oral com -munication experienced by teenagers, especially chat in internet. The authors give some hints to take didactic advantage of this tecnology and sketch six proposals to work in Secondary Education from different curricular areas. El presente artículo plantea algunos desafíos didácticos de las nuevas modalidades de interacción e intercambio oral experimentadas por los adolescentes, particularmente el «chateo» en Internet. Los autores proponen en este sentido orientaciones para el aprovechamiento didáctico de esta te
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Ahad, Annie Dayani, Muhammad Anshari, and Abdur Razzaq. "Domestication of Smartphones Among Adolescents in Brunei Darussalam." International Journal of Cyber Behavior, Psychology and Learning 7, no. 4 (2017): 26–39. http://dx.doi.org/10.4018/ijcbpl.2017100103.

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This article describes how smartphones have converged into multifunctional personal devices. Smartphones are equipped with features such as Internet access, cameras (pictures and videos) and MP3 players. While a majority of previous research investigated the use and effects of mobile phones and young people, these studies focused on the Western context. A qualitative research method was used to investigate the research questions. Specifically, focus groups and in-depth interviews were used to collect data. Nevertheless, while a growing number of studies has investigated mobile phone use by tee
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DEMERS, JOANNA. "Dancing machines: ‘Dance Dance Revolution’, cybernetic dance, and musical taste." Popular Music 25, no. 3 (2006): 401–14. http://dx.doi.org/10.1017/s0261143006001012.

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In ‘Dance Dance Revolution’ (DDR), an arcade and home video game distributed by the Japanese entertainment corporation Konami, players move their feet in specific patterns set to electronic dance music. Only by achieving a high accuracy rate can a player advance from one level to the next. DDR enjoys worldwide popularity among teenagers and young adults, partially due to the marketing of the game's ‘soundtracks’ as separate, purchasable collections of underground techno, house, and drum ‘n’ bass. This article considers the Internet communities of DDR fans and their debates concerning ‘mainstre
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Pereira, Sara, Joana Fillol, and Pedro Moura. "Young people learning from digital media outside of school: The informal meets the formal." Comunicar 27, no. 58 (2019): 41–50. http://dx.doi.org/10.3916/c58-2019-04.

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The dissonance between what teenagers learn in classrooms and their everyday lives is not a recent phenomenon, but it is increasingly relevant as school systems are unable to follow the evolution of media and society beyond traditional concerns regarding the protection of young people. An overly scholarly view of learning continues to prevail in our society, which seems to marginalize the knowledge that young people develop with and through media and digital platforms. Based on questionnaires, workshops, and interviews conducted with Portuguese teenagers, aged 12 to 16 years old (N=78), attend
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Fajar, Nur Alam, Fenny Etrawati, and Widya Lionita. "Determinant of Parents Role in Adolescent Premarital Sex Behavior: An Applicative Model." Media Kesehatan Masyarakat Indonesia 15, no. 2 (2019): 143. http://dx.doi.org/10.30597/mkmi.v15i2.5944.

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Premarital sex behavior had become a serious issue. Preliminary studies show 12 of 30 teenagers who religious, well-educated, and has good family background, were already experienced sexual intercourse. The objective of this study is explaining parents’ role through their knowledge, attitude, perception, facilities given to children, and behavior. This research was conducted at 2017, and using a cross-sectional design. Quantitative data were obtained by 526 population study and interviewing 150 students’ parent from six high schools in Palembang which are selected using multistage random sampl
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Fernández-de-Arroyabe-Olaortua, Ainhoa, Iñaki Lazkano-Arrillaga, and Leyre Eguskiza-Sesumaga. "Digital natives: Online audiovisual content consumption, creation and dissemination." Comunicar 26, no. 57 (2018): 61–69. http://dx.doi.org/10.3916/c57-2018-06.

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Teenagers inhabit a virtual universe with their own model of entertainment, learning and communication. This research work defines the consumption, creation and diffusion patterns of online audiovisual contents young students of Guipúzcoa have acquired in the fields of leisure and complementary information resources for school use, attending to three different variables: gender, grade (age) and type of educational institution (public or private). The research methodology focuses on a self-administered questionnaire filled out by 2,426 adolescents of secondary school (12 to 16 years old). The s
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Möller, Johanna E., and Jakub Nowak. "Surveillance and privacy as emerging issues in communication and media studies. An introduction." Mediatization Studies 2 (June 26, 2019): 7. http://dx.doi.org/10.17951/ms.2018.2.7-15.

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Balleys C., Coll S. (2017). Being publicly intimate: Teenagers managing online privacy. Media, Culture & Society, Vol. 39(6), pp. 885–901.<br /><br />Bond R. M., Fariss C. J., Jones J. J., Kramer A. D. I., Marlow C., Settle J. E., Fowler J. H. (2012). A 61-million-person experiment in social influence and political mobilization, Nature, Vol. 489, pp. 295–298.<br /><br />Dencik L., Jansen F., Metcalfe, P. (2018). A conceptual framework for approaching social justice in an age of datafication, DATAJUSTICE project, https://datajusticeproject.net/2018/08/30/aconcept
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Sheinov, Viktor P. "Smartphone Addiction and Personality: Review of International Research." RUDN Journal of Psychology and Pedagogics 18, no. 1 (2021): 235–53. http://dx.doi.org/10.22363/2313-1683-2021-18-1-235-253.

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Mobile phones are perhaps the most popular digital devices that accompany us all the time. Smartphones certainly provide us with many conveniences but at the same time these devices are the reason why many users develop a pathological condition known as nomophobia or smartphone addiction, i. e., fear of losing phone contact or being away from network coverage. Many people, especially teenagers and children, cannot imagine their life without smartphones and try never to part with them. Phone addicts, due to the fact that their attention is constantly riveted to the smartphone screen, cannot eff
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Holch, Patricia, and Jordan R. Marwood. "EHealth Literacy in UK Teenagers and Young Adults: Exploration of Predictors and Factor Structure of the eHealth Literacy Scale (eHEALS)." JMIR Formative Research 4, no. 9 (2020): e14450. http://dx.doi.org/10.2196/14450.

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Background Increasingly, teenagers and young adults (TYAs) seek out health information online; however, it is not clear whether they possess electronic health (eHealth) literacy, defined as “the ability to select, appraise, and utilize good quality health information from the internet.” A number of factors are included in the Lily model proposed by Norman and Skinner underpinning the development of eHealth literacy. It is important to understand which elements may influence the development of eHealth literacy in young people, as the current generation will continue to “Google it” when faced wi
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Dissertations / Theses on the topic "Internet and teenagers – Cross-cultural studies"

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Marczyk, Organek Katherine D. "Sleep in Early Adolescence: an Examination of Bedtime Behaviors, Nighttime Sleep Environment, and Parent-set Bedtimes Among a Racially/ethnically Diverse Sample." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc804905/.

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Early adolescence (e.g., 10-14 years old) is a time during which health habits and behaviors first develop that carry over into adulthood. This age range is also a time when changes are often first observed in typical sleep patterns, such as a delay in bedtimes, decreased total sleep times, and increased sleep problems. Electronic media and social networking have become essential to adolescent interpersonal communication and are negatively associated with adolescent sleep. Room and/or bed sharing practices and having a parent-set bedtime are still common in this age range, though no study has
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Dugardyn, Juliette. "Semi-anonymous question and answer platforms from a teenager’s point of view : Beyond Internet abuse on Sayat.me: the bigger picture." Thesis, Södertörns högskola, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35792.

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This master thesis studies teenage users that are common to the semi-anonymous question and answer platform Sayat.me. Sayat.me offers users with a profile the possibility to receive questions and feedback from friends and peers. What is so special about the platform is that the commenters’ identity remains undisclosed, which means that all messages are by default anonymous. Previous research has demonstrated the frequent occurrence of cyberbullying or online abuse on these platforms. Adults are puzzled as to why semi-anonymous question and answer platforms are so popular amongst teenagers. Dep
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West, Heather Hayley. "Die verskille tussen bruin en swart adolessente se seksuele gedrag." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/52800.

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Thesis (MA)--University of Stellenbosch, 2002.<br>ENGLISH ABSTRACT: Adolescents belonging to lower socio economic groups, seem to be at risk for teenage pregnancies as well as the contraction of sexually transmitted diseases and HIV/AIDS. It is therefore important to study the sexual behaviour of these adolescents. This study focussed on the sexual behaviour of coloured and black female adolescents from working class communities. The respondents consisted of all the coloured and black female adolescents in a traditional coloured and a traditional black school in a semi-rural area. A sel
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Bermejo, Emilio Russ Layon. "A constructivist inquiry of the bicultural experiences and social support systems of Southeast Asian refugee youth." CSUSB ScholarWorks, 1996. https://scholarworks.lib.csusb.edu/etd-project/1193.

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Vang, TangJudy. "The Role of Psycho-Sociocultural Factors in Suicide Risk Among Mong/Hmong Youth." PDXScholar, 2013. https://pdxscholar.library.pdx.edu/open_access_etds/1037.

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This study examined psychological, social, and cultural factors that can affect suicide risk among Mong/Hmong youth between the ages of 18 and 25. Emerging evidence suggests that Mong/Hmong youth are at an increased risk for suicide (Huang, Lee, & Arganza, 2004; Jesilow & Xiong, 2007). Additionally, initial findings and theories have suggested potential associations between Mong/Hmong youth suicide risk and intergenerational family conflict, ethnic identity, acculturation, depression, and spirituality. The seriousness of suicide risk among Mong/Hmong youth in this country has been overlooked f
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Fong, John. "Electronic word-of-mouth and country-of-origin effects a cross-cultural analysis of discussion boards /." Phd thesis, Australia : Macquarie University, 2008. http://hdl.handle.net/1959.14/28611.

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Thesis by publication.<br>Thesis (PhD) -- Macquarie University, Macquarie Graduate School of Management, 2008.<br>Bibliography: leaves 124-133.<br>Introduction - Literature review -- Online word-of-mouth: a comparison of American and Chinese discussion boards -- Electronic word-of-mouth: a comparison of stated and revealed behaviour on electronic discussion boards -- A cross-cultural comparison of electronic word-of-mouth and country-of-origin effects -- Conclusion.<br>The growth of electronic discussion boards has enabled consumers from different cultures to communicate with people of similar
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Bilyayeva, Tetiana A. "Cross-Cultural Comparative Study of Users’ Perception of the Navigation Organization of an E-Commerce Web Application." UNF Digital Commons, 2012. http://digitalcommons.unf.edu/etd/413.

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The object of this study was to assess the influence of native language, as a principal cultural characteristic, one users’ behavior when using a web-based e-commerce application. The study expands on previous research by comparing English and Russian users. The research also considered demographic data to assess additional factors that influence behavior and task performance. The research design encompassed an online shopping application with two different navigation menus. One menu was based on the action-object model and the other was based on the object-action model. The user interface was
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Kruger, Diederi Christine. "'n Ondersoek na kruiskulturele, narratiewe terapie vir adolessente wat seksueel mishandel is." Thesis, Pretoria : [s.n.], 2002. http://upetd.up.ac.za/thesis/available/etd-03202008-103421.

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Woo, Jung-Im. "Culture teaching in EFL through computer/critical thinking." CSUSB ScholarWorks, 2000. https://scholarworks.lib.csusb.edu/etd-project/1677.

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The purpose of this project is to develop computer-assisted language learning (CALL) lesson plans using the Internet and to offer an example for academic senior high school teachers in South Korea of exemplary treatment of cultural topics that promote critical thinking and incorporate crosscultural understanding based on cooperative learning.
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Nam, Jue Yeun. "Achieving English competence in Korea through computer-assisted language learning and crosscultural understanding." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1865.

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The purpose of this project is to address the problems and improve English as a Foreign Language (EFL) learning for the students of Korea by contrasting cultural similarities and differences and the same time utilizing computer-based instruction learning.
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Books on the topic "Internet and teenagers – Cross-cultural studies"

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Arnett, Jeffrey Jensen. Adolescence and emerging adulthood: A cultural approach. 4th ed. Pearson Prentice Hall, 2010.

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Adolescence and emerging adulthood: A cultural approach. 4th ed. Pearson Prentice Hall, 2010.

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Arnett, Jeffrey Jensen. Adolescence and emerging childhood. 4th ed. Pearson Prentice Hall, 2009.

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Arnett, Jeffrey Jensen. Adolescence and emerging adulthood: A cultural approach. Pearson, 2012.

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Adolescence and emerging adulthood: A cultural approach. 5th ed. Pearson, 2013.

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Gakuen, Hōsō Daigaku. Monbu Kagakushō sendōteki daigaku kaikaku suishin itaku jigyō "ICT katsuyō kyōiku no suishin ni kansuru chōsa kenkyū" itaku gyōmu seika hōkokusho: Heisei 21-nendo. Hōsō Daigaku Gakuen, 2010.

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Adolescent psychology around the world. Psychology Press, 2012.

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McRobbie, Angela. Feminism and youth culture: From 'Jackie' to 'Just Seventeen'. Macmillan Education, 1991.

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Digital solutions for contemporary democracy and government. Information Science Reference, an Imprint of IGI Global, 2015.

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Zeijl, Elke. Young adolescents' leisure: A cross-cultural and cross-sectional study of Dutch and German 10-15 year-olds. Leiden University, 2000.

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Book chapters on the topic "Internet and teenagers – Cross-cultural studies"

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Davies, Julia. "Chapter 3. Escaping to the Borderlands: An Exploration of the Internet as a Cultural Space for Teenaged Wiccan Girls." In Travel Notes from the New Literacy Studies, edited by Kate Pahl and Jennifer Rowsell. Multilingual Matters, 2006. http://dx.doi.org/10.21832/9781853598630-005.

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Wang, Kevin Y. "Mixing Metaphors." In Cross-Cultural Interaction. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4979-8.ch008.

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This chapter explores the theoretical and conceptual assumptions underlying the notion of virtual community. Drawing from relevant literature, the author first examines the fundamental properties of the Internet as both technological and cultural artifact and argues that the Internet can embody different technological, functional, and symbolic meanings that will have direct implications for how communities are formed and experienced. Building on that framework, the second part of the chapter focuses on the sociological and psychological bases of community and explores how such conceptions change with the emergence of the Internet. The author concludes that studies of virtual communities must be contextualized according to historical and existing patterns of social life and offers a discussion on new challenges and questions facing mass communications research in this increasingly interdisciplinary area.
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Lang, Guido, Stanislav Mamonov, and Karl R. Lang. "Netnography." In Cross-Cultural Interaction. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4979-8.ch085.

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The advent of the Internet has facilitated many new forms of communication and thus has laid the foundation for new forms of interaction and social organization. The challenges of gaining insight into the social processes that occur in these newly emerging digital spaces require the development of new research approaches and methodologies. Netnography, or Internet ethnography, is one such example. It focuses on gaining cultural insights from virtual community environments and was originally developed for consumer research in the field of marketing, but has since been used in a number of other fields, including urban planning. This chapter examines the philosophical assumptions and specific methods of netnography as a newly emerging research approach. Findings from a qualitative analysis of ten cases of published netnography studies reveal differences in both philosophical assumptions and uses as a research methodology, including the subject of research – community – and the role of the researcher. The chapter closes with some recommendations and a call for future research.
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St. Amant, Kirk. "International Digital Studies Approach for Examining International Online Interactions." In Encyclopedia of Information Science and Technology, First Edition. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-553-5.ch285.

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As global access to the Internet increases, so does the potential for miscommunication in international online interactions (IOIs). Unfortunately, many models for examining cross-cultural communication focus on conventional (offline) interactions or settings. As a result, researchers lack a mechanism for examining how cultural factors could affect online discourse.
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Faiola, Anthony, and Sorin Adam Matei. "Cultural Cognitive Style and the Web." In End-User Computing. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-945-8.ch117.

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Several technological developments have altered our world in the last half-century. Among these were the new information processing and distribution platforms supported by computer-mediated communication (CMC). In 2005, Forrester Research found that 50% of Internet users were non-English speakers, and this number would increase to 66% by 2006. For many designers and Web usability researchers, addressing this situation seem limited to translating Web interfaces or content. Although early studies in usability testing have identified considerable cultural differences among users (D’Andrade, 1984; Evers &amp; Day, 1997), a need exists for a more rigorous investigation from a cross-cultural perspective into how Web sites are designed. The authors hold that the cultural cognitive styles of Web designers ultimately affect the performance and preferences of online users. As a result, specific attention should be paid to the impact of the Web designers’ culturally shaped cognitive style on the design and development of online information.
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Ishii, Kenichi. "Mobile Internet Use in Japan: Text-Message Dependency and Social Relationships." In Encyclopedia of Mobile Phone Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8239-9.ch005.

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Japanese mobile Internet-use is unique in that users are more dependent on mobile text messaging as compared to PC-based Internet and mobile voice communication. Previous studies show the following: (1) Age is the most important predictor for mobile text messaging. (2) Mobile text messaging is associated with strong ties in closed networks; on the other hand, some people enjoy anonymous communication with so-called “intimate strangers” in open networks. Mobile Internet use is significantly different from PC-based Internet use in terms of user motivation. (3) Cross-cultural comparison indicates that Japanese people tend to use mobile text messaging, while they are less willing to utilize mobile voice communication. (4) It has been hotly argued whether and how mobile phone use is associated with interpersonal relationships among young people. Some researchers claim that mobile phones facilitate “selective interpersonal relationship” among young people, while others investigate how mobile text messaging is related to social network characteristics.
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Moiseienko, Tetiana, Gennadiy Khrystian, and Inna Torianyk. "HOP-PLANT CARBONATE EXTRACT. TOXICITY. ORGANIC CHANGES." In Integration of traditional and innovative scientific researches: global trends and regional aspect. Publishing House “Baltija Publishing”, 2020. http://dx.doi.org/10.30525/978-9934-26-001-8-3-12.

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Acne is a leading player in the spread of skin diseases. Epidemiological studies conducted in industrialised Western countries have estimated the prevalence of acne in adolescents at between 50% and 95%, depending on the method used to calculate the lesions. Acne, a disease that most often befalls teenage faces, occurs in children after the onset of adrenal and gland androgens production and subsides after growth. However, it may continue to manifest itself in a large proportion of adults, especially women. Even after recovery, negative effects such as scars and pigment spots remain. Acne (L.70, eels, ICD-10) is a chronic polymorphic multifactorial inflammatory disease of the sebaceous glands and periglandular tissue that develops mainly in young people. To date, the causes of etiopathogenesis of BX have not been sufficiently investigated. According to ICD-10, the following factors are important in the development of the disease: 1) increase in skin fat production 2) excessive follicular hyperkeratosis; 3) microflora (Propionibacterium acnes) influence 4) inflammation development. Patients suffering from acne have significantly increased skin fat production, which is usually correlated with the severity of the disease. Changes in the physiological state of the seborrhea glands, which is the basis of seborrhea, develop under the influence of neuroendocrine system dysfunction. Hyperplasia and sebaceous gland hyper-secreting occur, the physical and chemical composition of seborrhea changes and its bactericidal properties are reduced. The imbalance of the autonomic nervous system is important, which leads to a temporary or permanent increase in the tone of the vagus innervation of the sebaceous glands and, as a result, hyperproduction of sebum. A number of researchers consider follicular hyperkeratosis to be one of the leading links in the pathogenesis of acne. The aim of the study was to study the chronic toxicity of a gel with an extract of carbon dioxide hops and to determine the effect of the latter on organ changes in laboratory animals. The methodological basis was microbiological, cultural, morphological and biochemical research methods. The duration of observation was 30 days. Both experimental prototypes of gel preparations and placebo were studied in the study groups. The results in the experiments were compared with intact controls. In an animal experiment (laboratory rats), it was found that gels with carbon dioxide hop extract do not exhibit toxic (chronic) effects on the body. Dynamics of the body mass of the individuals studied, blood parameters, including the constituent elements of the blood serum, CNS functioning parameters, structural and functional state of the urine and kidney systems are the objective evidence base for the use of the medicinal substance after the clinical stage of the studies. Based on the results of a pathomorphological study of the internal organs of experimental animals, it was established that the acne gel for long-term use in the studied dose does not affect the relative mass of the internal organs of rats and does not cause morphological and functional changes in them, does not lead to inflammatory reactions, destructive and degenerative processes and necrosis. Thus, the results of this study provide the basis for the treatment of acne with mudflow medications through their prolonged use. It has been determined that the gel does not have toxic effects on the skin and does not lead to negative effects on the internal organs of animals.
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Yap, Alexander, Jayoti Das, John Burbridge, and Kathryn Cort. "A Composite-Model for E-Commerce Diffusion." In Global Information Technologies. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-939-7.ch208.

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Why are some countries successful with e-commerce while others flounder? The purpose of this article is to study the impact of technology, cultural, and socio-economic factors on the global diffusion of e-commerce. While past studies have focused on technology reasons alone, this research includes cultural and socio-economic factors as well. Having access to the Internet does not necessarily translate to e-commerce usage. Fundamentally, culture and socio-economic factors are pivotal in bridging the gap between Internet usage and e-commerce diffusion. The objective is to provide a model that quantifies the aggregated influences of all factors on global e-commerce diffusion. A cross-country regression model analyzes the determinants of e-commerce diffusion and the results used in a cluster analysis to provide further evidence that the propensity for e-commerce depends on the interplay among the different factors. The results can provide firms with an improved understanding of strategies to employ while implementing e-commerce.
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Nair, Rukmini Bhaya. "Epithymetics." In Psychology: Volume 1. Oxford University Press, 2019. http://dx.doi.org/10.1093/oso/9780199498840.003.0004.

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This chapter proposes an interdisciplinary field of studies called ‘epithymetics‘ (Latin, ‘pertaining to desire’). It is argued that the concept of desire may have especial relevance as India integrates today into a ‘world economy of desire’. India offers an ideal location for the initiation of such a field since analyses of desire, from Buddhism to Bollywood, have had an impressive pedigree on the subcontinent. The key features of desire as a social psychological construct are delineated. The triangular relationship between the thrills of consumerism, the excitements of the market, and desires both bodily and mental is analysed. Epithymetics may illuminate basic questions about the cognitive foundations of selfhood as it has evolved today in a fast-paced, Internet-guided ‘meme-world’. Studies in neuroscience may be exploited and cross-cultural studies, as well as the micro-analysis of qualitative data would be relevant to augment ‘desire studies’.
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Alarcón-del-Amo, María-del-Carmen, Carlota Lorenzo-Romero, and Efthymios Constantinides. "Application of Social Media Tools by Retailers." In Organizations and Social Networking. IGI Global, 2013. http://dx.doi.org/10.4018/978-1-4666-4026-9.ch011.

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The chapter explores the factors influencing the adoption process and the degree of engagement of the social media as part of the online marketing strategy by Spanish retailers. A retail industry survey identifies four different segments of retailers depending on the level of implementation of social media marketing strategies. The study examines the antecedents of the social media tools’ adoption process across the dimensions of a Technology Adoption Model (TAM) and assesses various other factors likely to affect the degree of the adoption. One essential conclusion is that the company size is not important but that the level of adoption social media marketing is related to the organizational maturity in the areas of management attitudes, employee empowerment, access to Internet technologies, and technological infrastructure. The study proposes a future research agenda including cross-cultural studies for better understanding the global business attitudes in this area and underlines the need for development of benchmarks and metrics necessary for better assessing the value of social media marketing.
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