Relevant bibliographies by topics / Internet-Based Marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
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Academic literature on the topic 'Internet-Based Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 2 February 2022

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Journal articles on the topic "Internet-Based Marketing"

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Smith, Alan D. "Residential Internet-Based Marketing Service Applications." Services Marketing Quarterly 24, no. 3 (2003): 63–82. http://dx.doi.org/10.1300/j396v24n03_05.

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Vynogradova, Olena, and Nina Drokina. "THE STRUCTURE OF AN INTEGRATED INTERNET MARKETING COMPLEX, BASED ON THE MARKETING-MIX CONCEPT." Acta Scientiarum Polonorum. Oeconomia 19, no. 3 (2020): 117–26. http://dx.doi.org/10.22630/aspe.2020.19.3.34.

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This research describes the main approaches of digital marketing models based on the marketing mix concept. It outlines the main components of various models, such as: “5W” Internet marketing complex of Mosley-Matchett; “8Р” e-marketing mix of researchers at the National Taiwan University (Chen); “6С” set of elements for an effective website by Chaffey, Mayer, Johnston, Ellis-Chadwick; “4S” web marketing complex of Constantinides; “4Ps+P2C2S3” digital marketing complex (e-marketing mix) created by Kalyanam and McIntyre; “3С+І” digital marketing mix of Pastore and Vernuccio; “SIVA” client-orien
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Sharma, Arun. "trends in Internet-based business-to-business marketing." Industrial Marketing Management 31, no. 2 (2002): 77–84. http://dx.doi.org/10.1016/s0019-8501(01)00185-7.

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Kaynama, Shohreh A., and Garland Keesling. "Development of a Web-Based Internet Marketing Course." Journal of Marketing Education 22, no. 2 (2000): 84–89. http://dx.doi.org/10.1177/0273475300222002.

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Pillai, Kishore Gopalakrishna, and Arun Sharma. "The Survival of Internet-Based B2B Exchanges." Journal of Relationship Marketing 2, no. 3-4 (2004): 51–65. http://dx.doi.org/10.1300/j366v02n03_04.

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Meng, Sam Kin, and C. R. Chatwin. "Ontology-Based Shopping Agent for E-Marketing." International Journal of Intelligent Information Technologies 6, no. 2 (2010): 21–43. http://dx.doi.org/10.4018/jiit.2010040102.

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Before Internet consumers make buying decisions, several psychological factors come into effect and reflect individual preferences on products. In this paper, the authors investigate four integrated streams: 1) recognizing the psychological factors that affect Internet consumers, 2) understanding the relationship between businesses’ e-marketing mix and Internet consumers’ psychological factors, 3) designing an ontology mapping businesses’ e-marketing mix with Internet consumers’ decision-making styles, and 4) developing a shopping agent based on the ontology. The relationship between businesse
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Xiao, Yunhua. "Tourism Marketing Platform on Mobile Internet." Journal of Electronic Commerce in Organizations 17, no. 2 (2019): 42–54. http://dx.doi.org/10.4018/jeco.2019040104.

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With the progress of science and technology, the development and improvement of internet technology and smart phones are gradually popular in the daily life; this world has achieved a swift transition to the mobile internet era from the traditional internet era. Various tourist areas have established “Digital Scenic Spots” in recent years, making the internet combine tightly with tourism. The construction of scenic-spot marketing platforms based on internet is an important component of constructing “Digital scenic spot.” In this article, a tourism marketing platform on the mobile internet is e
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Fomichenko, I., S. Barkova, A. Dykan, K. Kosik, and K. Kozlova. "Internet Marketing as a Modern Enterprise Communication Tool." Economic Herald of the Donbas, no. 4 (62) (2020): 97–102. http://dx.doi.org/10.12958/1817-3772-2020-4(62)-97-102.

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The article identifies the need for the use of Internet marketing technologies to promote goods and services in a modern domestic enterprise. Based on the analysis, the need to improve the marketing, sales and communication policy of domestic enterprises using the Internet is substantiated. The main marketing processes that are implemented using Internet marketing technologies, which include marketing research on the Internet, marketing communications on the Internet and promotion and marketing of products over the Internet. The main types of Internet marketing at a modern enterprise are studi
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Mahmoud, Mahmoud Abdulai, Adelaide Naa Amerley Kastner, and Jared Offei Lartey. "Internet-Based Relationship Marketing: A Sub-Saharan African Perspective." Journal of Relationship Marketing 16, no. 3 (2017): 179–96. http://dx.doi.org/10.1080/15332667.2017.1349555.

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Limba, Tadas, Mindaugas Kiškis, Gintarė Gulevičiūtė, Andrius Stasiukynas, Tomas Plėta, and Ieva Juozapavičiūtė. "Model based on qualitative criteria for internet marketing development." Entrepreneurship and Sustainability Issues 5, no. 3 (2018): 618–33. http://dx.doi.org/10.9770/jesi.2018.5.3(15).

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Dissertations / Theses on the topic "Internet-Based Marketing"

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Krüger, Janine. "Valuation of internet-based businesses." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1008187.

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This study investigates the valuation of Internet-based businesses. In particular the influence of the implementation of an e-business strategy on the value of a business by focussing on its financial performance, will be determined. Although the valuation of businesses in general has been researched extensively, research on the valuation of Internet-based businesses produced contradictory findings. No consensus could be reached regarding the most appropriate valuation approach to be used. Some research findings indicated that the discounted cash flow approach was the most appropriate while ot
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Meter, Maryke. "An Internet based information resource for marketing purposes with specific reference to interior design." Pretoria : [s.n.], 2005. http://upetd.up.ac.za/thesis/available/etd-12212005-155229/.

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Chen, Wenqin, and Lu Bai. "How Internet Marketing Tools Influence Customer Relationship Management : An analysis based on webinar." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5067.

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The purpose of this dissertation is to present how online marketing tools influence customer relationship management (CRM) in a Business to Business (B to B) company. After reviewing the relevant theories, a frame of reference for client relations through the internet is selected from the research of Bauer et al (2002). Six key characteristics of internet were discussed in order to reveal their impact on CRM. Meanwhile, three variables, which are commitment, satisfaction, and trust, are explored to measure the concept CRM. Both qualitative and quantitative research are used in this study, thro
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Cen, Chen, and Ulf Johnsen. "In Search of an Efficient Marketing Strategy : for an Internet-based New Service in B2B Market." Thesis, University of Gävle, Department of Business and Economic Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-7294.

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<p>Aim: In accordance with a company‟s business model, explore and analyse alternative marketing strategies for the market introduction of an Internet-based New Service in the B2B market. This study is interesting as it explores theories within different fields of research (new services, online-services and B2B market) and analyses them together to provide alternative marketing strategies.</p><p>Method: A qualitative research approach was conducted. By deskwork, secondary data was collected and analyzed. Formal half-structured interviews were carried out with the company from which we had rece
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Scupola, Ada. "Internet-based electronic commerce and changing industrial and corporate structures : the case of scientific, technical and medical publishing /." Roskilde : Department of Social Sciences, Roskilde University, 2000. http://hdl.handle.net/1800/463.

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Kepekci, Ali Caglar. "A content analysis of value-based advertising strategies on the Internet." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1730.

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Kao, Stephen (Stephen J. ). "Trust-based marketing on the Internet : design and implementation of algorithms for a GM customer advocacy site." Thesis, Massachusetts Institute of Technology, 2005. http://hdl.handle.net/1721.1/33308.

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Thesis (M. Eng.)--Massachusetts Institute of Technology, Dept. of Electrical Engineering and Computer Science, 2005.<br>Includes bibliographical references (leaf 102).<br>The future of marketing will be shaped by the Internet. Typical push-based marketing techniques have decreased in effectiveness due to the amount of information available on the Internet. In order to survive in the future, companies will need to adapt trust-based marketing techniques in order to survive on the Internet. The E-business group at MIT Sloan under the guidance of Prof. Urban is working on a website that applies tr
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Okhiria, Solomon. "Internet Banking in Sweden: An Exploratory study on its Symbiotic Benefits : MBA thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-225.

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<p>Purpose – The growing importance of use of Internet banking as another service delivery channel by banks to their customers lead to a number of supposition and deductions been made on the value creation of Internet banking and its extent of use. In the light of this, a profound and comprehensive study was conducted with the aim to first, determine the extent of use of Internet banking in Sweden, second, to validate the conjecture and the anecdote inferences that Internet banking provides values to both the bank and its customers.</p><p>Design/Methodology/approach - To test the validity of t
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Wilson-Jeanselme, Muriel Annie. "Towards understanding Internet loyalty through customer preference structures." Thesis, University of Oxford, 2010. http://ora.ox.ac.uk/objects/uuid:a6ead1e8-3743-48a1-9df8-4a536e4f83e7.

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This research is an exploration of how the capabilities of the Internet may have influenced customer preference structures and how these influences may, in turn, have affected loyalty behaviours. These relationships are explored from both customers’ and companies’ perspectives. A theoretical model is developed which comprises four main components. These are (1) pre-purchase preference structures; (2) post-purchase preference structures (3) the Internet channel and (4) loyalty behaviours. The Internet channel is shown as having a modifying effect on pre- and post-purchase preference structures,
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Schilke, Steffen Walter. "Multi-dimensional-personalization in mobile contexts." Thesis, University of Plymouth, 2013. http://hdl.handle.net/10026.1/1576.

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During the dot com era the word 'personalisation' was a hot buzzword. With the fall of the dot com companies the topic has lost momentum. As the killer application for UMTS or the mobile internet has yet to be identified, the concept of Multi-Dimensional-Personalisation (MDP) could be a candidate. Using this approach, a recommendation of mobile advertisement or marketing (i.e., recommendations or notifications), online content, as well as offline events, can be offered to the user based on their known interests and current location. Instead of having to request or pull this information, the ne
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Books on the topic "Internet-Based Marketing"

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Ireton, Donna S. Internet-based market research. Advanced Systems Development, Inc., 1998.

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Sweeney, Susan. Internet marketing for your tourism business: Proven techniques for promoting tourist-based businesses over the Internet. Maximum Press, 2000.

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Practices, LLC Best. Driving business through the Internet: Web-based sales, marketing and service. Best Practices, LLC, 2001.

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Durst, Christine. Work at home now: The no-nonsense guide to finding your perfect home-based job, avoiding scams, and making a great living. Career Press, 2010.

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Durst, Christine. Work at home now: The no-nonsense guide to finding your perfect home-based job, avoiding scams, and making a great living. Career Press, 2010.

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Beginners guide for home-based business owners: Establishing an initial presence on the Internet. L.C. Smith, 2010.

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Romano, John K. Web-based Venture Money: How to use the Internet to raise money for your business. Virtual Capital Group.com, 2005.

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Hearty, Brenna. Marketing tourism on the Internet: A web based resource for the Derry Tourist Office. The Author], 1998.

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The complete idiot's mini guide to real-time marketing with foursquare. Alpha, 2010.

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Chek, Mohd Rozani Pawan. Buat duit dari rumah. PTS Professional Publishing, 2006.

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Book chapters on the topic "Internet-Based Marketing"

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Agrawal, Durgesh K., Dev P. Agrawal, and Deepali Singh. "Internet-based distribution systems." In Researching Marketing Decisions. Routledge India, 2019. http://dx.doi.org/10.4324/9780429203558-7.

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Sinnappan, Sukunesan, Mary-Anne Williams, and Siva Muthaly. "Agent Based Architecture for Internet Marketing." In Advances in Artificial Intelligence. PRICAI 2000 Workshop Reader. Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/3-540-45408-x_17.

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Shun, Feng Xiao. "Internet Marketing Strategy Based on E-Commerce." In Proceedings of the 2nd International Conference on Green Communications and Networks 2012 (GCN 2012): Volume 1. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-35419-9_4.

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Albaum, Gerald, Patrick Brockett, Linda Golden, et al. "Internet-Based Surveys: Methodological Issues." In Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11797-3_164.

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Zhu, Lisa, and Feng Yang. "Innovation of Real Estate Marketing Strategies Based on “Internet+”." In Data Processing Techniques and Applications for Cyber-Physical Systems (DPTA 2019). Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-1468-5_78.

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Smith, Scott M. "Methodological Issues Relating to Internet-Based Surveys." In The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-50008-9_85.

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Ismail, Suriatini, Anis Amira Abdul Rahman, Ahmad Rasdan Ismail, Khairul Azhar Mat Daud, and Nik Zulkarnaen Khidzir. "Internet Marketing Strategy for Furniture Industry: A Research Based Ergonomics Sofa." In Advances in Human Factors, Business Management, Training and Education. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-42070-7_53.

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Brambilla, Flávio Régio, and Ciro Eduardo Gusatti. "The Effects of Quality Signals Through Website Context Based on Trust in the Internet Service." In Rediscovering the Essentiality of Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-29877-1_53.

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Bharadwaj, Neeraj, and Katherine E. Harris. "A Pedagogically-Effective Use of Internet-Based Technologies to Host a Virtual Class Session." In Creating and Delivering Value in Marketing. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11848-2_81.

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Chang, Wei-Lun. "A Roadmap of Soa-Based Framework for Internet-Enabled CRM." In Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10864-3_82.

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Conference papers on the topic "Internet-Based Marketing"

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Li-Fu Hsu. "Internet marketing based on Electronic Commerce." In 2011 IEEE International Conference on Computer Science and Automation Engineering (CSAE). IEEE, 2011. http://dx.doi.org/10.1109/csae.2011.5952607.

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Yu, Rongrui. "Discussion on Internet of Things technology based Internet marketing." In 2012 7th International Conference on Computer Science & Education (ICCSE 2012). IEEE, 2012. http://dx.doi.org/10.1109/iccse.2012.6295211.

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Lou, Jing. "Clothing Enterprise Marketing Channel Research Based on the Angle of Internet Marketing." In 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science. Atlantis Press, 2016. http://dx.doi.org/10.2991/icemaess-15.2016.86.

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Zagar, Martin, and Nikola Draskovic. "Work-in-Progress: Internet Marketing Simulation for Project-Based Learning." In 2020 IEEE Global Engineering Education Conference (EDUCON). IEEE, 2020. http://dx.doi.org/10.1109/educon45650.2020.9125319.

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Bao, Xin-ren. "3G Based Mobile Internet in China: A Service Marketing Research." In 2010 International Conference on Management and Service Science (MASS 2010). IEEE, 2010. http://dx.doi.org/10.1109/icmss.2010.5578347.

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Li, Xin, Yu Cao, Yilei Lu, Pei Yu, and Xiaoli Tang. "The Study of Travel Social Marketing based on Mobile Internet." In 2015 International Conference on Education, Management, Information and Medicine. Atlantis Press, 2015. http://dx.doi.org/10.2991/emim-15.2015.66.

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Sabbani, Anas, and Anass El Haddadi. "Business Matching for Event Management and Marketing in Mass Based on Predictive Algorithms." In 2019 15th International Conference on Signal-Image Technology & Internet-Based Systems (SITIS). IEEE, 2019. http://dx.doi.org/10.1109/sitis.2019.00102.

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Luan, Zhiqiang, and Qiang Sun. "E-Business Supply Chain Management in Automobile Marketing Based on Internet." In 2010 International Conference on Internet Technology and Applications (iTAP). IEEE, 2010. http://dx.doi.org/10.1109/itapp.2010.5566071.

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Rajabi, Navid, and Amin Hakim. "An intelligent interactive marketing system based-on Internet of Things (IoT)." In 2015 2nd International Conference on Knowledge-Based Engineering and Innovation (KBEI). IEEE, 2015. http://dx.doi.org/10.1109/kbei.2015.7436054.

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hong, Zhu. "Research on Market Development of Communication Operators Based on Internet Marketing." In 2020 International Conference on Computer Communication and Network Security (CCNS). IEEE, 2020. http://dx.doi.org/10.1109/ccns50731.2020.00031.

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Reports on the topic "Internet-Based Marketing"

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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