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Journal articles on the topic 'Internet-Based Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 2 February 2022

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1

Smith, Alan D. "Residential Internet-Based Marketing Service Applications." Services Marketing Quarterly 24, no. 3 (2003): 63–82. http://dx.doi.org/10.1300/j396v24n03_05.

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Vynogradova, Olena, and Nina Drokina. "THE STRUCTURE OF AN INTEGRATED INTERNET MARKETING COMPLEX, BASED ON THE MARKETING-MIX CONCEPT." Acta Scientiarum Polonorum. Oeconomia 19, no. 3 (2020): 117–26. http://dx.doi.org/10.22630/aspe.2020.19.3.34.

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This research describes the main approaches of digital marketing models based on the marketing mix concept. It outlines the main components of various models, such as: “5W” Internet marketing complex of Mosley-Matchett; “8Р” e-marketing mix of researchers at the National Taiwan University (Chen); “6С” set of elements for an effective website by Chaffey, Mayer, Johnston, Ellis-Chadwick; “4S” web marketing complex of Constantinides; “4Ps+P2C2S3” digital marketing complex (e-marketing mix) created by Kalyanam and McIntyre; “3С+І” digital marketing mix of Pastore and Vernuccio; “SIVA” client-orien

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Sharma, Arun. "trends in Internet-based business-to-business marketing." Industrial Marketing Management 31, no. 2 (2002): 77–84. http://dx.doi.org/10.1016/s0019-8501(01)00185-7.

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Kaynama, Shohreh A., and Garland Keesling. "Development of a Web-Based Internet Marketing Course." Journal of Marketing Education 22, no. 2 (2000): 84–89. http://dx.doi.org/10.1177/0273475300222002.

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Pillai, Kishore Gopalakrishna, and Arun Sharma. "The Survival of Internet-Based B2B Exchanges." Journal of Relationship Marketing 2, no. 3-4 (2004): 51–65. http://dx.doi.org/10.1300/j366v02n03_04.

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Meng, Sam Kin, and C. R. Chatwin. "Ontology-Based Shopping Agent for E-Marketing." International Journal of Intelligent Information Technologies 6, no. 2 (2010): 21–43. http://dx.doi.org/10.4018/jiit.2010040102.

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Before Internet consumers make buying decisions, several psychological factors come into effect and reflect individual preferences on products. In this paper, the authors investigate four integrated streams: 1) recognizing the psychological factors that affect Internet consumers, 2) understanding the relationship between businesses’ e-marketing mix and Internet consumers’ psychological factors, 3) designing an ontology mapping businesses’ e-marketing mix with Internet consumers’ decision-making styles, and 4) developing a shopping agent based on the ontology. The relationship between businesse

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Xiao, Yunhua. "Tourism Marketing Platform on Mobile Internet." Journal of Electronic Commerce in Organizations 17, no. 2 (2019): 42–54. http://dx.doi.org/10.4018/jeco.2019040104.

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With the progress of science and technology, the development and improvement of internet technology and smart phones are gradually popular in the daily life; this world has achieved a swift transition to the mobile internet era from the traditional internet era. Various tourist areas have established “Digital Scenic Spots” in recent years, making the internet combine tightly with tourism. The construction of scenic-spot marketing platforms based on internet is an important component of constructing “Digital scenic spot.” In this article, a tourism marketing platform on the mobile internet is e

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Fomichenko, I., S. Barkova, A. Dykan, K. Kosik, and K. Kozlova. "Internet Marketing as a Modern Enterprise Communication Tool." Economic Herald of the Donbas, no. 4 (62) (2020): 97–102. http://dx.doi.org/10.12958/1817-3772-2020-4(62)-97-102.

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The article identifies the need for the use of Internet marketing technologies to promote goods and services in a modern domestic enterprise. Based on the analysis, the need to improve the marketing, sales and communication policy of domestic enterprises using the Internet is substantiated. The main marketing processes that are implemented using Internet marketing technologies, which include marketing research on the Internet, marketing communications on the Internet and promotion and marketing of products over the Internet. The main types of Internet marketing at a modern enterprise are studi

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Mahmoud, Mahmoud Abdulai, Adelaide Naa Amerley Kastner, and Jared Offei Lartey. "Internet-Based Relationship Marketing: A Sub-Saharan African Perspective." Journal of Relationship Marketing 16, no. 3 (2017): 179–96. http://dx.doi.org/10.1080/15332667.2017.1349555.

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Limba, Tadas, Mindaugas Kiškis, Gintarė Gulevičiūtė, Andrius Stasiukynas, Tomas Plėta, and Ieva Juozapavičiūtė. "Model based on qualitative criteria for internet marketing development." Entrepreneurship and Sustainability Issues 5, no. 3 (2018): 618–33. http://dx.doi.org/10.9770/jesi.2018.5.3(15).

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Sautter, Elise Truly, Eric R. Pratt, and Kevin J. Shanahan. "The Marketing WebQuest: An Internet Based Experiential Learning Tool." Marketing Education Review 10, no. 1 (2000): 47–55. http://dx.doi.org/10.1080/10528008.2000.11488694.

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12

Gunare, Marina. "Internet-Based Technologies in the Service of Territorial Marketing." European Journal of Economic Studies 6, no. 4 (2013): 191–97. http://dx.doi.org/10.13187/es.2013.6.191.

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Kerem, Katri, and Katrin Kull. "The effectiveness of internet based marketing communication in estonia." International Advances in Economic Research 8, no. 1 (2002): 81. http://dx.doi.org/10.1007/bf02295570.

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14

Bian, Zhuo. "Evaluation of WeMedia Ads Marketing Based on the Demand of Internet Economy." Discrete Dynamics in Nature and Society 2021 (July 20, 2021): 1–11. http://dx.doi.org/10.1155/2021/8077092.

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To fully understand the root causes for consumer’s trust and preference of we-media marketing, it is important to explore deep into the features and superiorities of the marketing model of we-media marketing platforms, as well as the factors affecting the profit-making of the model. The existing studies on WeMedia ads marketing at home and abroad are mostly descriptive analysis on the relevant concepts, the importance of WeMedia ads marketing, product quality monitoring, and the reasonability of marketing models. There is a lack of quantitative results on deeper layers. To make up for the gap,

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Elliott, R., and C. Boshoff. "The marketing of tourism services using the internet: A resource-based view." South African Journal of Business Management 40, no. 3 (2009): 35–50. http://dx.doi.org/10.4102/sajbm.v40i3.543.

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Taking a resource-based view of the business, this study attempts to identify the non-technology resources driving the successful use of the Internet for marketing tourism services. If these complementary resources can be identified, they can be used to leverage the use of the Internet for marketing, which in turn will contribute to a sustainable competitive advantage for small tourism businesses.Hypotheses are developed and then tested by making use of a large-scale empirical study. The results indicate that a network of effective alliances, the existence of a product champion in the business

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Ali, Nafez Nimer Hasan, and Mahmoud Allan. "The Role of Integrated Marketing Communications in Increasing the Efficiency of Internet-based Marketing among Jordanian Consumers." International Journal of Marketing Studies 9, no. 4 (2017): 97. http://dx.doi.org/10.5539/ijms.v9n4p97.

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Many marketing strategies including and approaches like CRM, mass marketing, PR marketing and IMC have developed for the sake of increasing the demand on the product and elevate the level of customer satisfaction. With the technological development and the entrance of internet marketing there appeared an urgent need to increase the intensity of the marketing strategies in a way that matches the concept of online marketing as distance marketing. From that point, the current study seeks to understand the influence of integrated marketing communication (IMC) on the efficiency of internet-based ma

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Vynogradova, Olena, Nina Drokina, Natalia Yevtushenko, Veronika Darchuk, and Mykhailo Irtlach. "Theoretical approaches to the definition of Internet marketing: Ukrainian dimension." Innovative Marketing 16, no. 1 (2020): 89–103. http://dx.doi.org/10.21511/im.16(1).2020.09.

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Despite the rapid growth rate, the scientific base and theoretical development of Internet marketing in Ukraine requires scientific justification and additional research. This paper highlights the problems associated with the unclear position among scientists and experts in defining the concept of “Internet marketing” because the concept is quite new and practically unexplored, consists of two words, each of which has its meaningful content.The paper aims, based on the analysis of conceptual theoretical approaches of scientists and marketers, to formulate the conceptual definition of “Internet

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Decker, Reinhold, Ralf Wagner, and Sören W. Scholz. "An internet‐based approach to environmental scanning in marketing planning." Marketing Intelligence & Planning 23, no. 2 (2005): 189–99. http://dx.doi.org/10.1108/02634500510589930.

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Fox, Paul B., and Jonathan D. Wareham. "Governance Mechanisms in Internet-Based Affiliate Marketing Programs in Spain." International Journal of E-Business Research 6, no. 1 (2010): 1–18. http://dx.doi.org/10.4018/jebr.2010100901.

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Internet-based affiliate marketing programs have emerged as one of the fastest-growing methods for online retailers to acquire customers and increase sales by tapping into the power of independent web sites to reach a large, diverse audience of potential customers. However, while these programs have proven effective in increasing website traffic and sales, illegal or inappropriate activities on the part of affiliates could negatively impact a retailer’s brand in the eyes of customers. This study is an exploratory analysis of governance mechanisms (formal contracts, partner selection, incentive

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Donohoe, Holly M., and Roger D. Needham. "Internet-based Ecotourism Marketing: Evaluating Canadian Sensitivity to Ecotourism Tenets." Journal of Ecotourism 7, no. 1 (2008): 15–43. http://dx.doi.org/10.2167/joe185.0.

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21

Wiley, James B., and Gerald Albaum. "A conceptual framework for structuring internet-based marketing survey research." Marketing Review 16, no. 1 (2016): 26–45. http://dx.doi.org/10.1362/146934716x14636478977232.

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22

Honni, Honni, and Fitri Amelia. "Pengembangan Website E-Marketing: Studi Kasus Pada PT. Usaha Gedung Bank Dagang Negara." ComTech: Computer, Mathematics and Engineering Applications 2, no. 1 (2011): 430. http://dx.doi.org/10.21512/comtech.v2i1.2779.

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Use of the Internet has become a part of business activities, one of which is marketing via the Internet. Marketing is an activity that determines a company’s success. A web-based marketing can eliminate the existing limitations of conventional marketing such as time constraints and distance. Therefore, through this paper is proposed the development of marketing via the internet, or commonly known as e-marketing, so that the company can obtain maximum benefits as expected. The methodology used in the development of e-marketing website is The Seven Stage Cycle of Internet Marketing. The result

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23

Ni, Wenbin, and Hongyi Sun. "The trustworthiness of internet-based quality signals: an interactivity perspective." Journal of Services Marketing 32, no. 2 (2018): 195–210. http://dx.doi.org/10.1108/jsm-07-2015-0235.

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Purpose This study aims to examine the trustworthiness of internet-based quality signals (specifically webpages and before-sale services) from the perspective of interactivity by evaluating the associations between on-line signals of product quality and the off-line perceived quality of actual products. Design/methodology/approach Empirical data are collected from 261 Chinese female university students. Partial least squares structural equation modelling is used to test the conceptual model. Findings Both webpages and before-sale services are positively associated with off-line perceived quali

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24

Kisiołek, Artur, Oleh Karyy, and Liubov Нalkiv. "The utilization of Internet marketing communication tools by higher education institutions (on the example of Poland and Ukraine)." International Journal of Educational Management 35, no. 4 (2021): 754–67. http://dx.doi.org/10.1108/ijem-07-2020-0345.

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PurposeThe purpose of this study is to compare and contrast Internet marketing communication tools used to accomplish key marketing goals between European Union higher education institutions (HEIs) and non-EU HEIs, such as in the case of Poland and Ukraine.Design/methodology/approachIn the article, the authors used the literature review method to justify the importance of implementing HEI marketing strategy based on marketing communications with Internet users, and thus to justify the relevance of the chosen research topic. Based on the literature review, the authors identified the goals of HE

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Sudarto, Ferry, and Fatma Azzahra Hapsari. "Designing a Web-based Room Service System." Aptisi Transactions On Technopreneurship (ATT) 1, no. 2 (2019): 157–63. http://dx.doi.org/10.34306/att.v1i2.36.

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In the digital era, almost all activities are done computerized. Now the internet is widely used in business activities. In the field of internet business used for marketing, usually marketing is done through a website of a company. This method is quite powerful in overcoming the limited time for marketing a product company. However, not all business activities do this way of marketing. One business activity that has not fully to use the internet in marketing its products is hotels, hotel has room service services which is still done manually. This way is still less effective against marketing

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Sudarto, Ferry, and Fatma Azzahra Hapsari. "Designing a Web-based Room Service System." Aptisi Transactions On Technopreneurship (ATT) 1, no. 2 (2019): 157–63. http://dx.doi.org/10.34306/att.v1i2.76.

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In the digital era, almost all activities are done computerized. Now the internet is widely used in business activities. In the field of internet business used for marketing, usually marketing is done through a website of a company. This method is quite powerful in overcoming the limited time for marketing a product company. However, not all business activities do this way of marketing. One business activity that has not fully to use the internet in marketing its products is hotels, hotel has room service services which is still done manually. This way is still less effective against marketing

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27

Iyer, Ganesh, and V. Padmanabhan. "Invited Commentary—Internet-Based Service Institutions." Marketing Science 25, no. 6 (2006): 598–600. http://dx.doi.org/10.1287/mksc.1050.0189.

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28

Eid, Riyad, and Yasser El-Kassrawy. "The Effect of the Internet Use on Customer Relations and Targeting Activities." International Journal of Online Marketing 2, no. 3 (2012): 39–51. http://dx.doi.org/10.4018/ijom.2012070103.

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The purpose of this research is to investigate the effects of the Internet use on customer relations and targeting activities. Based on the previous literature, the effect of the Internet on marketing activities has been categorised into four basic dimensions, 1) marketing and customer relations activities, 2) marketing targeting activities, 3) marketing performance, and 4) marketing efficiency. However, few empirical studies have been done regarding customer relations and targeting activities that are affected by the use of the Internet, and the effect of that on marketing efficiency. By stud

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Shaltoni, Abdel Monim. "From websites to social media: exploring the adoption of internet marketing in emerging industrial markets." Journal of Business & Industrial Marketing 32, no. 7 (2017): 1009–19. http://dx.doi.org/10.1108/jbim-06-2016-0122.

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Purpose This study aims to explore internet marketing adoption in emerging industrial markets across several internet-based technologies (i.e. social media platforms, static and transactional websites). Design/methodology/approach This study is mainly based on an exploratory research design and investigated the online presence of 570 industrial organizations in terms of their involvement in social media. This study also examines if websites are used for basic marketing communications (brochureware) or for conducting advanced marketing activities. An online survey is used to explore the relatio

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Starostin, V. S., and I. Yu Okolnishnikova. "MARKETING INTERNET TECHNOLOGIES IN SMALL BUSINESS: MODERN REALITIES AND APPROACHES TO RESEARCH." Bulletin of Udmurt University. Series Economics and Law 30, no. 4 (2020): 512–19. http://dx.doi.org/10.35634/2412-9593-2020-30-4-512-519.

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The article is devoted to identifying promising areas of research in marketing Internet technologies in the field of small business. The digital component is increasingly being integrated into classic marketing processes and practices; the modern consumer is constantly “online’. Along with large and medium-sized enterprises, small enterprises apply and adapt Internet marketing approaches for successful activities in the selected market. The article considers approaches to adapting the marketing processes of small enterprises to activities in the digital economy based on Internet marketing tech

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Wilson, Alan, and Nial Laskey. "Internet based marketing research: a serious alternative to traditional research methods?" Marketing Intelligence & Planning 21, no. 2 (2003): 79–84. http://dx.doi.org/10.1108/02634500310465380.

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Ranchhod, Ashok, and Fan Zhou. "Comparing respondents of e‐mail and mail surveys: understanding the implications of technology." Marketing Intelligence & Planning 19, no. 4 (2001): 254–62. http://dx.doi.org/10.1108/eum0000000005556.

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The utilization of the Internet and Internet marketing for marketing research has received considerable attention. Although there is a growing body of research devoted to this issue little has been done to explore the impact of Internet technology, e‐mail users’ on‐line skills and experience, on their choice of the new survey medium. This study is based on a sample of 122 responses from UK marketing executives using e‐mail and mail questionnaire surveys respectively. The research instrument included measures of respondents’ extent of e‐mail use, their general knowledge of online communications

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Bhatnagar, Amit, and Sanjoy Ghose. "Segmenting consumers based on the benefits and risks of Internet shopping." Journal of Business Research 57, no. 12 (2004): 1352–60. http://dx.doi.org/10.1016/s0148-2963(03)00067-5.

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34

Kovalenko, Artoym, and Yuliya Kuzmenko. "Online Marketing Impact on Micro-Enterprises: An Insight through Visibility in Search Engines." Management & Marketing. Challenges for the Knowledge Society 15, no. 1 (2020): 38–58. http://dx.doi.org/10.2478/mmcks-2020-0003.

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AbstractTransforming marketing into an online format is an inevitable process of developing an information economy. The study of information flows allows using a comprehensive approach to the problems of online marketing. The activities of small businesses are characterized by various limitations, but it is an important factor in increasing the flexibility of the economy and the ability to adapt to changes. The gap in the theory and practice of conducting Internet marketing activity in micro enterprises has helped to shape the relevance of this work. The aim of the study is to research the phe

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Zhang, Lin. "Optimization of the Marketing Management System Based on Cloud Computing and Big Data." Complexity 2021 (April 26, 2021): 1–10. http://dx.doi.org/10.1155/2021/9924302.

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With the rapid development of the Internet information age, social networks, mobile Internet, and e-commerce have expanded the scope of Internet applications. The “big data” era is a challenge and chance for companies and has a great impact on social economy, politics, culture, and people’s lives. An accurate marketing system is developed based on J2EE, and the architecture is selected from the user layer, business logic layer, and data layer and the B/S3 layer application (three-tier application), including three layers of crip-dm and semma. And, other process methods are used. Data-mining-ba

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36

Saba, Tanzila. "Internet in Marketing & Decision Process based on Business Intelligence Model." International Journal of Web Applications 11, no. 3 (2019): 81. http://dx.doi.org/10.6025/ijwa/2019/11/3/81-91.

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Alon, Ilan, and Nancy Cannon. "Internet‐based experiential learning in international marketing: the case of Globalview.org." Online Information Review 24, no. 5 (2000): 349–57. http://dx.doi.org/10.1108/14684520010357284.

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Zhou, Lihua, and Xiaoxiao Feng. "A Network Based Intelligent Training System of Internet Marketing for SMEs." IERI Procedia 2 (2012): 209–14. http://dx.doi.org/10.1016/j.ieri.2012.06.077.

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Zahay, Debra, and Elisa Fredricks. "Pocasting to Improve Delivery of a Project-Based Internet Marketing Course." Marketing Education Review 19, no. 1 (2009): 57–63. http://dx.doi.org/10.1080/10528008.2009.11489061.

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Constantinides, Efthymios, and Marc C. Zinck Stagno. "Higher Education Marketing." International Journal of Technology and Educational Marketing 2, no. 1 (2012): 41–58. http://dx.doi.org/10.4018/ijtem.2012010104.

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The importance of the Internet as commercial platform is by now universally recognized, and businesses increasingly adopt online marketing channels at the cost of traditional ones. The social media, being second generation (Web 2.0) internet applications, allow interaction, one-to-one communication, customer engagement, and user generated content. The interest of higher education institutions in social media as part of the marketing toolkit is increasing, but little is known about the potential of these channels in higher education marketing strategies. Even less is known about the role of soc

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Yang, Zhi, Zihe Diao, and Jun Kang. "Customer management in Internet-based platform firms: review and future research directions." Marketing Intelligence & Planning 38, no. 7 (2020): 957–73. http://dx.doi.org/10.1108/mip-01-2020-0012.

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PurposeThis study proposes a conceptual framework for analyzing customer management strategies and their effects on Internet-based platform performance based on a review of the relevant literature, and provides directions for future research.Design/methodology/approachA literature review of relevant research articles on customer management in platform firms was conducted.FindingsFirst, a framework based on the market maker view of platform firms suggests customer acquisition, customer retention and customer governance are the main customer management subprocesses toward improving platform firm

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Körnert, Jan, and Klemens Grube. "Internet banking brand strategies amongst German commercial banks since the 1990s." Journal of Historical Research in Marketing 13, no. 2 (2021): 65–84. http://dx.doi.org/10.1108/jhrm-04-2020-0017.

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Purpose In the mid-1990s, market demands for around-the-clock (24/7) banking and financial transacting began to converge with advances in internet-based technologies. This confluence of forces gave rise to the birth of internet banking. Building upon the relevant literature, this paper aims to develop a set of propositions to address the following questions: what brand strategy or strategies were used at the birth of internet banking roughly 25 years ago? In the years since then, have merger and acquisition transactions involving internet or “direct” banking businesses only come to fruition wh

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Hanna, Richard C., Bruce Weinberg, Rajiv P. Dant, and Paul D. Berger. "Do internet-based surveys increase personal self-disclosure?" Journal of Database Marketing & Customer Strategy Management 12, no. 4 (2005): 342–56. http://dx.doi.org/10.1057/palgrave.dbm.3240270.

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Veleva, Petya. "INTERNET ADVERTISING - A MARKETING TOOL SUPPORTING E-COMMERCE." Trakia Journal of Sciences 17, Suppl.1 (2019): 883–90. http://dx.doi.org/10.15547/tjs.2019.s.01.145.

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The possibilities of Internet advertising as a modern marketing tool for supporting and developing e-commerce were explored based on a web survey. An example of a paid video advertising published in social media for a certain period of time is presented. Internet advertising was used by a small company as a marketing strategy to promote produced goods. According to Pay-to-click (PTC) criterion, a 60% increase of interest by Internet users to the advertised product was reported. A significant increase in sales during the considered period was registered.

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Deviyantoro, Deviyantoro, Wahyudin, and Amarul. "MODEL MANAJEMEN PEMASARAN BERSAMA BERBASIS INTERNET DALAM UPAYA MENINGKATKAN SISTEM PENJUALAN PRODUK MASYARAKAT DESA DI KABUPATEN SERANG." Jurnal Organisasi dan Manajemen 13, no. 1 (2017): 22–29. http://dx.doi.org/10.33830/jom.v13i1.23.2017.

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The research purpose was to produce a model of marketing management, the model is joint marketing management of Internet-based for village product. The results of this research are expected to overcome the deadlock village product marketing that is less extensive and often trapped by realtor marketing system. This research method used is research and development approach.The results of comparative hypotheses on marketing management model shown significant differences product sales performance effectiveness of rural communities in the district Waringin Kurung and Keramatwatu before and after im

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Yuen, Yee Yen, Paul HP Yeow, and Nena Lim. "Internet banking acceptance in the United States and Malaysia: a cross-cultural examination." Marketing Intelligence & Planning 33, no. 3 (2015): 292–308. http://dx.doi.org/10.1108/mip-08-2013-0126.

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Purpose – The purpose of this paper is to investigate the cultural differences in internet banking adoption between the USA and Malaysia. It aims to provide marketing recommendations based on specific cultural dimensions to promote internet banking. Design/methodology/approach – With four added variables (attitude towards use, perceived credibility, self-efficacy, and anxiety), the Unified Theory of Acceptance and Use of Technology model was used. A questionnaire was developed based on the research model and distributed to 1,050 internet banking users from two countries. Structural equation mo

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Utari, Vani. "Analisis Conjoint pada Antarmuka Pelanggan dan Perancangan Elektronic Marketing Rumah Makan." Winners 15, no. 1 (2014): 15. http://dx.doi.org/10.21512/tw.v15i1.676.

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This research aims to analyze 3 of 7 Steps Internet marketing and to produce market penetration strategy by developing an e-marketing-based website that is expected to help in decision making. E-marketing is a marketing strategy that can be carried out by the company with the utilization of Internet. Aie Badarun is a business entity engaged in the restaurant business that provides various menus. This research used Porter’s industry analysis, framework of seven stages of Internet marketing, conjoint analysis, and Object-Oriented Analysis and Design (OOAD). The outcome of the analysis is known t

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Ridha, Muh Rasyid, and Mahdalina. "SISTEM INFORMASI PEMASARAN HASIL KERAJINAN ANYAMAN GELAS RUMAH TANGGA." JURNAL PERANGKAT LUNAK 1, no. 1 (2019): 50–59. http://dx.doi.org/10.32520/jupel.v1i1.783.

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Marketing is something that contains all systems related to the purpose of determining prices up to approval and cmpletting goods and services that can meet actual and potencial buyers needs. The more creative the marketing will be more and consumers are intersted. One form of creative marketing by using a web based information system with a unique and attractive appearance. Currently, the development of the internet is also very fast, either in person or agency is in need of internet. They use the internet to present the latest information services required by the community. An agency or comp

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Kelblová, Hana. "Legal aspects of some internet marketing instruments." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 60, no. 2 (2012): 117–24. http://dx.doi.org/10.11118/actaun201260020117.

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The development of the Internet and sophisticated search engines such as e.g. Google together with the spread of social networks have introduced new marketing possibilities of addressing potential clients with offer of goods and services. Unlike most traditional marketing procedures, these instruments allow for targeting the business information directly at concrete individuals, taking into consideration their age, sex, education, hobbies. All this is based on their choice of words keyed into the search engines. This is the targeted advertising where consumer response can be accurately measure

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Lorenc, Dorota. "INTERNET MEDIA AS A MARKETING TOOL IN TOURISM." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 21, no. 2 (2020): 235–44. http://dx.doi.org/10.5604/01.3001.0014.2890.

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Abstract:

Marketing activities of companies are constantly changing due to the globalization and developing technology. In acordance to the new distribution channels as well as to new forms of communication, marketing strategies are based on communication in various media. Since the provision of information become easier, faster and more effective due to the Internet, business representatives are more and more willing to conduct a dialogue wiht clients in virtual world, also transferring their marketing campaigns there. The paper aims to indicate the possibility of using the Internet in marketing activi

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