Dissertations / Theses on the topic 'Internet Content Evaluation'
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Young, Sherman. "An evaluation of the implementation of online services content regulation in Australia /." [St. Lucia, Qld], 2004. http://www.library.uq.edu.au/pdfserve.php?image=thesisabs/absthe18119.pdf.
Full textAraldo, Andrea Giuseppe. "Design and Evaluation of Enhanced Network Caching Systems to Improve Content Delivery in the Internet." Thesis, Université Paris-Saclay (ComUE), 2016. http://www.theses.fr/2016SACLS318/document.
Full textNetwork caching can help copewith today Internet traffic explosion and sustainthe demand for an increasing user Quality ofExperience. Nonetheless, the techniquesproposed in the literature do not exploit all thepotential benefits. Indeed, they usually aim tooptimize hit ratio or other network-centricmetrics, e.g. path length, latency, etc., whilenetwork operators are more focused on moremore practical metrics, like cost and quality ofexperience. We devise caching techniques thatdirectly target the latter objectives and showthat this allows to gain better performance.More specifically, we first propose novelstrategies that reduce the Internet ServiceProvider (ISP) operational cost, bypreferentially caching the objects whose cost ofretrieval is the largest.We then focus on video delivery, since it is themost sensitive to QoE and represents most ofthe Internet traffic. Classic techniques ignorethat each video is represented by differentrepresentations, encoded at different bit-ratesand resolutions. We devise techniques that takethis into account.Finally, we point out that the techniquespresented in the literature assume the perfectknowledge of the objects that are crossing thenetwork. Nonetheless, most of the traffic todayis encrypted and thus caching techniques areinapplicable. To overcome this limit, Wepropose a mechanism which allows the ISPs tocache, even without knowing the objects being
Wiethaus, Jörg. "Entwicklung und Nutzung eines Information-Quality-Rating-Tools am Beispiel von Content-Management-Systemen." [S.l. : s.n.], 2002. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB9791012.
Full textCross, Doug D. "Determining Standards for Sources of Free Information on the Internet for Inclusion in Academic Library Holdings by 2010." Digital Commons @ East Tennessee State University, 2002. https://dc.etsu.edu/etd/715.
Full textChen, Xi. "Internet Resources on Chinese Studies in East Asian Libraries of US, an Analysis of Links, Content and Organization." Thesis, School of Information and Library Science, 2006. http://hdl.handle.net/1901/313.
Full textWallin, Erik Oskar. "Individual Information Adaptation Based on Content Description." Doctoral thesis, KTH, Numerical Analysis and Computer Science, NADA, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-3710.
Full textTodays increasing information supply raises the needfor more effective and automated information processing whereindividual information adaptation (personalization) is onepossible solution. Earlier computer systems for personalizationlacked the ability to easily define and measure theeffectiveness of personalization efforts. Numerous projectsfailed to live up to the their expectations, and the demand forevaluation increased.
This thesis presents some underlying concepts and methodsfor implementing personalization in order to increase statedbusiness objectives. A personalization system was developedthat utilizes descriptions of information characteristics(metadata) to perform content based filtering in anon-intrusive way.
Most of the described measurement methods forpersonalization in the literature are focused on improving theutility for the customer. The evaluation function of thepersonalization system described in this thesis takes thebusiness operators standpoint and pragmatically focuseson one or a few measurable business objectives. In order toverify operation of the personalization system, a functioncalled bifurcation was created. The bifurcation functiondivides the customers stochastically into two or morecontrolled groups with different personalizationconfigurations. Bygiving one of the controlled groups apersonalization configuration that deactivates thepersonalization, a reference group is created. The referencegroup is used to measure quantitatively objectives bycomparison with the groups with active personalization.
Two different companies had their websites personalized andevaluated: one of Swedens largest recruitment servicesand the second largest Swedish daily newspaper. The purposewith the implementations was to define, measure, and increasethe business objectives. The results of the two case studiesshow that under propitious conditions, personalization can bemade to increase stated business objectives.
Keywords:metadata, semantic web, personalization,information adaptation, one-to-one marketing, evaluation,optimization, personification, customization,individualization, internet, content filtering, automation.
Bronstein, Dawn M. "The Efficacy of a Web Site Evaluation Checklist as a Pedagogical Approach for Teaching Students to Critically Evaluate Internet Content." NSUWorks, 2007. http://nsuworks.nova.edu/gscis_etd/424.
Full textJo, Seng-Kyoun [Verfasser], Max [Akademischer Betreuer] Mühlhäuser, and Jussi [Akademischer Betreuer] Kangasharju. "TOWARD A GREENER INTERNET - Design and evaluation of green IP and content routing for sustainable communication networks / Seng-Kyoun Jo ; Max Mühlhäuser, Jussi Kangasharju." Darmstadt : Universitäts- und Landesbibliothek, 2021. http://d-nb.info/123634488X/34.
Full textManning, Mlisa A. "Where the Students Do the Grading: A Content Analysis of RateMyProfessors.com." [Tampa, Fla.] : University of South Florida, 2005. http://purl.fcla.edu/fcla/etd/SFE0001291.
Full textCarlquist, Johan. "Evaluating the use of ICN for Internet of things." Thesis, Uppsala universitet, Institutionen för informationsteknologi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-343368.
Full textKaradogan, Günay Mert. "Evaluating WebSocket and WebRTC in the Context of a Mobile Internet of Things Gateway." Thesis, KTH, Radio Systems Laboratory (RS Lab), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-139399.
Full textI detta examensarbete utforskas två välkända realtidsteknologier på internet: WebSocket och WebRTC. Det utforskar användandet av en mobiltelefon som gateway för att ansluta trådlösa enheter - med kort räckvidd - till Internet för att skapa ett Internet of Things (IoT). Det här examensarbetet försöker med hjälp av verktyget Earl lösa problemet med hur insamlandet av realtidsdata från en IoT-enhet skall genomföras. I det här examensprojektet kan en Earl-enhet skicka data i realtid till enheter med Internetanslutning, samt till andra Earl-enheter, med hjälp av en mobiltelefon som gateway. Detta projektarbete förenklar användandet av Earl i design-projekt ör IoT-enheter. IoT tillåter kommunikation mellan olika sorters enheter, så som bilar, kyl- och frysskåp, glödlampor etc. Fördelarna med IoT kan vara allt från ekonomiska - tack vare minskad energiförbrukning - till medicinska i form av övervakning av puls hos patienter med hjärtproblem. Det finns många olika tillvägagångssätt för att sammankoppla enheter till ett IoT. Ett av dessa är att använda en mobiltelefon som en gateway, dvs en router mellan IoT och internet. WebSocket-protokollet erbjuder effektiv kommunikation mellan web-servrar och klienter tack vare minskad överflödig dataöverföring. WebRTC-projektet vill erbjuda standarder för realtidskommunikation. WebRTC är viktigt då det är den första sådana standarden som inkluderas i webläsare. Det här examensarbetet utvärderar fördelarna dessa två protokoll erbjuder i det fallet då en mobiltelefon används som gateway mellan ett IoT och Internet. I det här examensprojektet implementerades ett flertal testmiljöer, protokollens skalbarhet och fördröjningen av trafiken genom mobiltelefonen (gateway) undersöktes. Detta presenteras i en numerisk analys av mätresultaten. Dessutom byggdes en LED-modul som tillbehör till en Earl-enhet. Slutsatsen av examensarbetet är att WebSocket och WebRTC kan användas till att ansluta IoT-enheter till Internet.
Conroy, Ashley. "Evaluating the Content and Tone of Mental Health News Coverage in Market 40: a Content Analysis of Selected Internet Stories From Las Vegas Broadcasting News Outlets." Thesis, University of North Texas, 2013. https://digital.library.unt.edu/ark:/67531/metadc407804/.
Full textMaturana, Araneda Nicolás Andrés. "Implementation and evaluation of static context header compression for IPv6 packets within a LoRaWAN network." Tesis, Universidad de Chile, 2019. http://repositorio.uchile.cl/handle/2250/170134.
Full textEl paradigma de comunicación Internet of Things (IoT), el cual plantea la posibilidad de interconectar objetos cotidianos y toda clase de dispositivos convencionales a Internet, está actualmente en pleno desarrollo. El gran número de nodos que se espera conectar a Internet exige a su vez la implementación a gran escala de Internet Protocol versión 6 (IPv6). IoT busca el desarrollo de nuevas aplicaciones y ha impulsado la creación de nuevas arquitecturas de red y nuevas clases de dispositivos. Las redes Low Power Wide Area Networks (LPWAN) han surgido recientemente como una evolución natural del concepto Wireless Sensor Networks (WSN), redes de sensores in- terconectadas. A la luz del IoT, las nuevas redes LPWAN abren un nuevo campo de desarrollo, principalmente enfocado en servicios de monitoreo y afines que se desarrollen en áreas am- plias y no requieran grandes tasas de transferencia. Los dispositivos LPWAN se caracterizan por ser de bajo consumo energético y de bajo costo, facilitando su despliegue masivo por largos períodos sin necesidad de recargar sus baterías. Long Range Wide Area Network (LoRaWAN) es una de las primeras y principales tec- nologías LPWAN, y presenta una gran flexibilidad que la hace ideal para redes de diseño propio. En América funciona en la banda industrial, científica y médica (ISM) alrededor de los 915 MHz. Sin embargo, también existen muchas otras tecnologías LPWAN con arquitec- turas y protocolos propietarios, lo que dificulta alcanzar la interoperabilidad que se desea en el entorno IoT. El grupo de trabajo para la implementación de IPv6 sobre redes LPWAN (lpwan WG) perteneciente al Internet Engineering Task Force (IETF) se encuentra actualmente desarrol- lando un mecanismo de compresión y fragmentación de paquetes IPv6 para redes LPWAN denominado Static Context Header Compression (SCHC). El esquema de compresión se en- cuentra terminado, pero aún no ha sido implementado ni evaluado de manera oficial. En este trabajo se presenta una plataforma experimental para la implementación y eval- uación del mecanismo SCHC sobre una red LoRaWAN consistente en un nodo terminal Mi- crochip y un Radio Gateway (RG) de Everynet. En su desarrollo se han integrado múltiples y diversas herramientas del campo de las Telecomunicaciones y las Tecnologías de Información y Comunicación (ICT). La plataforma creada logra una implementación básica pero exitosa del esquema de com- presión de SCHC. Por medio de ella se ha llevado a cabo una evaluación preliminar del funcionamiento de SCHC, analizando el nivel de compresión logrado por el mecanismo para tres contextos de comunicación característicos de una red LPWAN. Los resultados obtenidos son positivos.
Faure, Gaëlle Berriau Nathalie Monot Paul. "Evaluation et propositions d'évolution du site web du GIP Ascodocpsy refonte du site avec SPIP (système de publication pour Internet) /." [S.l.] : [s.n.], 2004. http://www.enssib.fr/bibliotheque/documents/dessride/rsfaure.pdf.
Full textNel, Jacques. "Cellphone banking adoption and continuance of use in an internet banking context : a study of consumers'cross-channel cognitive evaluations." Thesis, Stellenbosch : Stellenbosch University, 2013. http://hdl.handle.net/10019.1/80290.
Full textENGLISH ABSTRACT: The convergence of the Internet, wireless technologies, and mobile devices has led to the development of a new paradigm of transacting, namely, mobile commerce. Because banking activities are easily digitised and automated, banks have seized the mobile transacting opportunity and have developed cellphone banking applications that allow more flexibility for bank clients than internet banking in terms of anywhere, anytime banking. For banks, considering the benefits associated with multi-channel customers, the ideal situation would be that bank clients using internet banking also adopt and continue to use cellphone banking in the future. Therefore, to assist marketing managers with the development of marketing strategies to enhance the concurrent use of internet and cellphone banking, this study investigates the influence of internet banking cognitive evaluations on the perceived usefulness and the perceived ease of use of cellphone banking in the formation of the intention to use and the continuance of use intention of cellphone banking. A literature review revealed that two consumer behaviour theories can guide crosschannel cognitive evaluations between the internet banking and cellphone banking channel namely, expectation-transfer theory and status quo bias theory. In the context of this study, expectation-transfer theory can explain cross-channel evaluative synergies from the internet banking channel to the cellphone banking channel, as well as dissynergies; whilst status quo bias underpins only evaluative dissynergies. These theories point to internet banking beliefs that could influence the perceived ease of use and perceived usefulness of cellphone banking. Based on the literature review, a conceptual model was developed of the formation of intention to use and the continuance of use intention of cellphone banking in an internet banking context. To assess the validity of the model empirically, data were collected from 678 users of only internet banking and 491 users of both internet and cellphone banking. The data collected in the empirical phase of the study were analysed using the structural equations modelling (SEM) software program AMOS 20.0. The results revealed that the perceived convenience and time saving of internet banking positively influence the perceived usefulness of cellphone banking for the users of both internet and cellphone banking. On the other hand, only the perceived convenience of internet banking influenced the cellphone banking usefulness perceptions of the users of only internet banking. Furthermore, internet banking trust and risk perceptions only influenced the cellphone banking usefulness perceptions of the users of only internet banking. Expectation-transfer in both cohorts was also confirmed between the ease of use perceptions of internet banking and the perceived ease of use of cellphone banking. The results also confirmed that internet banking facilitating conditions negatively influence the perceived usefulness of cellphone banking (evidence of status quo bias). The theoretical contribution of the study is apparent at three different levels. Firstly, the conceptual model of cross-channel cognitive evaluations extends the Technology Acceptance Model (TAM) with beliefs of a related technology as the determinants of perceived usefulness and perceived ease of use. Secondly, the study provides more insights into how cross-channel cognitive evaluations influence the formation of intention to use and the continuance of use intention of cellphone banking. And lastly, the study identifies additional sources of expectation-transfer and status-quo bias in the multichannel marketing context. The study provides valuable insights into internet – cellphone banking multi-channel consumer behaviour that should be considered by managers in the development of cellphone banking marketing strategies. To facilitate the conversion from internet banking to the concurrent usage of internet and cellphone banking, managers of cellphone banking services must ensure that the internet banking service is reliable and risk free. Equally important, cellphone banking must be marketed as a complementary channel to internet banking. In other words, the usefulness of cellphone banking must be emphasised in situations when the bank client is not near a computer to do internet banking or when he/she does not have the time or money to use a computer for internet banking. And lastly, to enhance the adoption of cellphone banking marketing communications must emphasise the similarities between internet and cellphone banking so that expectation-transfer between the two channels can influence behavioural intentions to adopt cellphone banking. Based on the results of the study, several recommendations can be made to enhance the continuance of use of cellphone banking. Firstly, marketing communications must remind the concurrent users of internet and cellphone banking of why they are using cellphone banking. The most important reason to remind them of is the usefulness of cellphone banking in situations where there is a lack of internet banking facilitating conditions. Marketing managers should also take note that cellphone banking users do not draw on internet banking trust and risk perceptions to form perceptions of the usefulness of cellphone banking. It may be that they only consider trust and risk perceptions directly related to cellphone banking. This conclusion emphasises the importance of cellphone banking trust and risk perceptions in cellphone banking continuance of use behaviour. Finally, the study quantified the influence of internet banking cognitive evaluations on the formation of intention to use and the continuance of use intention of cellphone banking. Considering this result, the study provides valuable information for marketing managers of cellphone services. The methodology employed can also guide future studies exploring cross-channel evaluations in a multi-channel marketing context.
AFRIKAANSE OPSOMMING: Die sameloop van maklike toegang tot die Internet, die ontwikkeling van draadlose tegnologieë en die beskikbaarheid van mobiele toestelle het gelei tot ʼn nuwe transaksieparadigma, naamlik mobiele handel. Aangesien bankaktiwiteite maklik digitiseer en outomatiseer, het banke die mobiele verrigtingsgeleentheid aangegryp en selfoonbankaanwendings ontwikkel wat vir bankkliënte meer buigsaamheid as internetbankdienste inhou wat ‘enige plek, enige tyd’ bankwese betref. Gegewe die voordele van multikanaal gebruik, is die ideaal vir banke dat kliënte wat internetbankdienste gebruik, ook selfoonbankdienste aanvaar en in die toekoms bly gebruik. Met die oog daarop om bemarkingsbestuurders by te staan in die ontwikkeling van bemarkingstrategieë om die gelyktydige gebruik van internet- en selfoonbankdienste te bevorder, ondersoek hierdie studie die invloed van kognitiewe evaluerings oor internetbankwese op die waargenome nuttigheid en waargenome maklike gebruik van selfoonbankdienste in die vorming van die gebruiksvoorneme en voortgesette gebruiksvoorneme ten opsigte van selfoonbankdienste. ʼn Literatuuroorsig het getoon dat twee verbruikersgedragsteorieë kruiskanaal kognitiewe evaluerings tussen die internetbankkanaal en selfoonbankkanaal kan voorlig, naamlik, Verwagtingsoordragteorie (“Expectation-transfer Theory”) en Status Quo Vooroordeel Teorie (“Status Quo Bias Theory”). In die konteks van hierdie studie kan Verwagtingsoordragteorie kruiskanaalevalueringsinergieë en dissinergieë van die internetbankkanaal na die selfoonbankkanaal toe verduidelik, terwyl Status Quo Vooroordeel Teorie slegs evaluerende dissinergieë stut. Hierdie teorieë belig internetbankoortuigings wat die waargenome nuttigheid en waargenome maklike gebruik van selfoonbankdienste kan beïnvloed. ʼn Konseptuele model van die vorming van die gebruiksvoorneme en voortgesette gebruiksvoorneme van selfoonbankdienste in ʼn internetbankkonteks is op grond van die literatuuroorsig ontwikkel. Met die oog daarop om die geldigheid van die model empiries te bepaal, is data van 678 gebruikers van slegs internet bankdienste en 491 gebruikers van internet sowel as selfoonbankdienste ingesamel. Die data wat tydens die empiriese fase van die studie ingesamel is, is met behulp van die strukturele vergelykingsmodelleringsagtewareprogram (“structural equations modelling” (SEM)) AMOS 20.0 analiseer. Volgens die resultate het die waargenome gerieflikheid en tydbesparing van internetbankwese die waargenome nuttigheid van selfoonbankdienste positief beïnvloed by gebruikers van beide internet en selfoonbankdienste. Hierteenoor het slegs die waargenome gerieflikheid van internetbankdienste die selfoonbankdiensnuttigheidswaarnemings van gebruikers van slegs internetbankdienste beïnvloed. Verder het internetbankdiensvertroue en risikowaarnemings slegs die selfoonbankdiensnuttigheid van die gebruikers van slegs internetbankdienste beïnvloed. Verwagtingsoordrag in beide kohorte is ook bevestig tussen die maklike gebruik persepsies van internetbankdienste en die waargenome maklike gebruik van selfoonbankdienste. Die resultate bevestig ook dat internetbankfasiliteringsomstandighede die waargenome nuttigheid van selfoonbankdienste negatief beïnvloed (manifestering van status quo vooroordeel). Die teoretiese bydrae van die studie blyk op drie vlakke. Eerstens brei die konseptuele model van kruiskanaal kognitiewe evaluerings die Tegnologie Aanvaardingsmodel (“Technology Acceptance Model” (TAM)) uit ten opsigte van oortuigings oor ʼn verwante tegnologie as die bepalers van waargenome nuttigheid en waargenome maklike gebruik. Die studie bied tweedens ook insigte in hoe kruiskanaal kognitiewe evaluerings die vorming van gebruiksvoorneme en voortgesette gebruiksvoorneme van selfoonbankdienste beïnvloed. Die studie identifiseer laastens ook addisionele verwagtingsoordrag- en status quo vooroordeel bronne in die multikanaalbemarkingskonteks. Die studie bied waardevolle insig oor internet – selfoonbankmultikanaal-verbruikersgedrag wat bestuurders in die ontwikkeling van selfoonbank-diensbemarkingstrategieë moet oorweeg. Om die oorskakeling van internetbankdienste na die gelyktydige gebruik van internet en selfoonbankdienste te fasiliteer, moet bestuurders van selfoonbankdienste verseker dat internetbankdienste betroubaar en risikovry is. Wat net so belangrik is, is dat selfoonbankwese as ʼn komplementêre kanaal tot internet bankwese bemark moet word. Die nuttigheid van selfoonbankwese moet, met ander woorde, beklemtoon word in situasies waar die kliënt nie naby ʼn rekenaar is vir internetbankgebruik nie of wanneer hy/sy nie die geld of tyd het om ʼn rekenaar vir internetbankdienste te gebruik nie. Laastens, om die aanvaarding van selfoonbankwese te versterk, moet bemarkingskommunikasiemateriaal die ooreenkomste tussen internet en selfoonbankwese op so ʼn wyse beklemtoon dat verwagtingsoordrag tussen die twee kanale gedragsvoornemens om selfoonbankdienste te aanvaar, beïnvloed. Verskeie aanbevelings spruit voort uit die resultate oor hoe die voortgesette gebruik van selfoonbankdienste verhoog kan word. Eerstens moet bemarkingskommunikasieboodskappe die gelyktydige gebruikers van internet en selfoonbankwese herinner waarom hulle selfoonbankdienste gebruik. Die belangrikste rede in hierdie verband is die nuttigheid van selfoonbankwese in situasies waar internetbankfasiliteringsomstandighede afwesig is. Bemarkingsbestuurders moet ook in ag neem dat selfoonbankgebruikers nie op internetbankvertroue en risikowaarnemings steun om persepsies oor die nuttigheid van selfoonbankwese te vorm nie. Hulle oorweeg waarskynlik net vertroue en risikopersepsies wat direk met selfoonbankdienste verband hou. Hierdie gevolgtrekking beklemtoon die belangrikheid van vertroue in selfoonbankdienste en riskowaarnemings in voortgesette selfoonbankgebruikgedrag. Laastens, die studie kwantifiseer die invloed van kognitiewe evaluering oor internetbankwese in die vorming van selfoonbankwese gebruiksvoorneme en voortgesette gebruiksvoorneme. Veral in die lig van hierdie resultaat bied die studie waardevolle inligting vir selfoonbankdiensbemarkingsbestuurders. Die metodes wat gebruik is, kan ook verdere studies waarin kruiskanaalevaluerings in ʼn multikanaal-bemarkingskonteks ondersoek word, rig.
Ngindana, Mongezi. "Visibility of e-commerce websites to search engines : a comparison between text-based and graphic-based hyperlinks /." Thesis, Click here for online access, 2006. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1081&context=td_cput.
Full textKritzinger, Wouter Thomas. "The effect webpage body keywords location has on ranking in search engines results : an empirical study /." Thesis, Click here for online access, 2005. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1077&context=td_cput.
Full textChambers, Rickard. "Search engine strategies : a model to improve website visibility for SMME website /." Thesis, Click here for online access, 2005. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1079&context=td_cput.
Full textKiller, Bastian [Verfasser], and A. [Akademischer Betreuer] Albers. "KVP-Kooperation in der Fahrzeugentwicklung: Bewertung und erfolgreiche Umsetzung von OEM-internen Verbesserungen bei anderen OEMs auf Basis des Integrierten Produktenststehungs-Modells – iPeM = CIP-cooperation in vehicle development: Evaluation and successful implementation of local improvement contents at other OEMs on the basis of the integrated product engineering model – iPeM / Bastian Killer ; Betreuer: A. Albers." Karlsruhe : KIT-Bibliothek, 2021. http://d-nb.info/1235072517/34.
Full textSirafi, Ziad. "Investigating media’s change of attitude towards lobbyism in Sweden : A quantitative content analysis study between the years 1970-2014 and based on theories from the disciplines of politicalscience and sociology." Thesis, Linnéuniversitetet, Institutionen för statsvetenskap (ST), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-71401.
Full textJo, Seng-Kyoun. "TOWARD A GREENER INTERNET - Design and evaluation of green IP and content routing for sustainable communication networks." Phd thesis, 2021. https://tuprints.ulb.tu-darmstadt.de/18637/1/dissertation_seng_kyoun_jo_v1.pdf.
Full textEpp, Mary Anne. "Information clues : content analysis of document representations retrieved by the Web search engines Altavista, Infoseek Ultra, Lycos and Open text index." Thesis, 1997. http://hdl.handle.net/2429/5855.
Full textYang, Tao. "Brand and usability in content-intensive websites." Thesis, 2014. http://hdl.handle.net/1805/4667.
Full textOur connections to the digital world are invoked by brands, but the intersection of branding and interaction design is still an under-investigated area. Particularly, current websites are designed not only to support essential user tasks, but also to communicate an institution's intended brand values and traits. What we do not yet know, however, is which design factors affect which aspect of a brand. To demystify this issue, three sub-projects were conducted. The first project developed a systematic approach for evaluating the branding effectiveness of content-intensive websites (BREW). BREW gauges users' brand perceptions on four well-known branding constructs: brand as product, brand as organization, user image, and brand as person. It also provides rich guidelines for eBranding researchers in regard to planning and executing a user study and making improvement recommendations based on the study results. The second project offered a standardized perceived usability questionnaire entitled DEEP (design-oriented evaluation of perceived web usability). DEEP captures the perceived website usability on five design-oriented dimensions: content, information architecture, navigation, layout consistency, and visual guidance. While existing questionnaires assess more holistic concepts, such as ease-of-use and learnability, DEEP can more transparently reveal where the problem actually lies. Moreover, DEEP suggests that the two most critical and reliable usability dimensions are interface consistency and visual guidance. Capitalizing on the BREW approach and the findings from DEEP, a controlled experiment (N=261) was conducted by manipulating interface consistency and visual guidance of an anonymized university website to see how these variables may affect the university's image. Unexpectedly, consistency did not significantly predict brand image, while the effect of visual guidance on brand perception showed a remarkable gender difference. When visual guidance was significantly worsened, females became much less satisfied with the university in terms of brand as product (e.g., teaching and research quality) and user image (e.g., students' characteristics). In contrast, males' perceptions of the university's brand image stayed the same in most circumstances. The reason for this gender difference was revealed through a further path analysis and a follow-up interview, which inspired new research directions to unpack even more the nexus between branding and interaction design.
Sykes, Edward. "Determining when to interact: The Interaction Algorithm." Thesis, 2012. http://hdl.handle.net/10214/3942.
Full textHarpur, Patricia-Ann. "Evaluation of usability and user experience of an m-learning environment, custom-designed for a tertiary educational context." Diss., 2013. http://hdl.handle.net/10500/11993.
Full textEducational Studies
M. Sc. (Information Systems)
Ettelman, Benjamin Lamond. "An evaluation of online participatory planning spaces : a case study of the Oak Hill Parkway Virtual Open House." Thesis, 2014. http://hdl.handle.net/2152/26296.
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