Relevant bibliographies by topics / Internet marketing environment

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Internet marketing environment'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Internet marketing environment"

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KOVALCHUK, S., Y. GALYUK, and M. SYBACHEV. "INTERNET MARKETING AND INTERNET MARKETING TOOLS IN MODERN CONDITIONS." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 7–10. https://doi.org/10.31891/2307-5740-2020-286-5-1.

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Marketing is evolving every day and its modern form is a synthesis of classical marketing, programming, design, analytics, journalism, psychology, and other fields. The activity takes place in the VUCA world (abbreviation from volatility, uncertainty, complexity, and ambiguity) in the 21st century, which is characterized by the complex and dynamic rhythm of the modern world. That’s why the question of implementation of internet marketing remains relevant in modern conditions. It is determined that internet marketing is a variety of measures in the Internet environment to promote business devel
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Kuzminov, Stefan K. "MARKETING TECHNOLOGIES IN THE INTERNET ENVIRONMENT." Ekonomika i upravlenie: problemy, resheniya 3/8, no. 156 (2025): 188–93. https://doi.org/10.36871/ek.up.p.r.2025.03.08.021.

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The article is devoted to the study of the current state and trends in the development of the media market in the Russian Federation with a special focus on the fast-growing segment of digital communications, in particular, the Telegram platform. With the transformation of media content consumption due to digitalization, changes in user behavior and political and economic factors, Telegram has become one of the key channels for information distribution and advertising. The article provides a comprehensive analysis of the structure of the Russian media market, including traditional and new medi
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Rowley, Jennifer. "Remodelling marketing communications in an Internet environment." Internet Research 11, no. 3 (2001): 203–12. http://dx.doi.org/10.1108/10662240110397017.

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Jukova, Evgeniya, and Lyudmila Bogatyreva. "The choice of marketing communication tools in the internet environment." Economy under Guard 2023, no. 4 (2023): 28–34. http://dx.doi.org/10.36511/2588-0071-2023-4-28-34.

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The article discusses modern approaches to the use of marketing communications tools to promote goods and services on the Internet. Internet marketing tools are distinguished depending on the type and goals of promotion. The differences between Internet communication tools for the industrial and consumer markets are revealed. Recommendations are being developed for the inclusion of Internet marketing tools in a comprehensive marketing communications strategy.
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Zhao, Junjie, Pingshui Wang, and Peigang Liu. "Research on User Emotion Marketing in Internet Environment." Business, Management and Economics Research, no. 74 (December 19, 2021): 120–24. http://dx.doi.org/10.32861/bmer.74.120.124.

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Emotional marketing is consistent with the trend of "product-centered" to "user-centered" marketing. In the past, marketing was more concerned about the function of products. Now, it is based on users’ emotions and humanistic care to achieve marketing purposes. According to data, more than 80% of purchases are based on emotional emotions rather than rational logic, and most purchases are triggered by emotions. Users also have different reactions to marketing information under different emotions. The emotional response degree of female customers is stronger than that of male customers in both p
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Berezyuk, Vitaliy, and Andriy Donets. "Marketing communications in the Internet environment: the essence and problems of integration." Marketing and Digital Technologies 1, no. 7 (2023): 120–27. http://dx.doi.org/10.15276/mdt.7.1.2023.9.

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The aim of the article. The purpose of this article is to specify and update the categorical apparatus respecting Internet marketing, based on the authors' approach to the classification of integrated marketing communications on the Internet. Furthermore, the authors determine key indicators of success in the implementation of integrated promotion models at enterprises. Analyses results. The article is designed to research the essence of the categories "Internet marketing" and "Internet communication". These categories were analyzed and clarified from the perspective of their systematic connec
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Kovalev, Valentin, Ievgen Neiman, Maksym Dubovenko, and Oleksandr Kaylyuk. "Approaches for the companies’ promotion in the modern business environment." Vìsnik Sumsʹkogo deržavnogo unìversitetu 2024, no. 1 (2024): 60–70. http://dx.doi.org/10.21272/1817-9215.2024.1-06.

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In today's competitive market, promoting goods and services online is crucial to most companies' business strategies. Therefore, it's essential to understand and systematise digital marketing tools' principles, advantages, and disadvantages to optimize marketing strategies effectively. These tools allow businesses to adapt to market changes quickly, ensuring efficient use of the advertising budget and high returns on investment. Additionally, Internet marketing enables the creation of personalised approaches to customer interaction, boosting their loyalty and satisfaction. Internet marketing,
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Ištvanić, Marin, Dominika Crnjac Milić, and Zdravko Krpić. "Digital Marketing in the Business Environment." International journal of electrical and computer engineering systems 8, no. 2 (2017): 67–75. http://dx.doi.org/10.32985/ijeces.8.2.4.

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Promotion of products has become an increasingly important component in the new digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging behind digital marketing, which offers users new opportunities like personalized messages or answers to a search query. There are several ways to advertise on the internet, and in this paper, ways and tools will be presented that allow digital advertising as well as their advantages and disadvantages. Specifically, search engine optimization, search engine marketing, display advertising, social networking marketing and e-m
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Gumerov, Emil A., and Evgeniya E. Jukova. "Systematic Analysis of the Organization of Marketing Activities in a Competitive Environment." Journal of Modern Competition 16, no. 5 (2022): 84–98. http://dx.doi.org/10.37791/2687-0657-2022-16-5-84-98.

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The Industrial Internet of Things is irreversibly transforming the economy. New strategic opportunities derived from the high-speed streams of Big Data of the Industrial Internet of Things are changing the boundaries of industries, creating opportunities for new strategic decisions, including in marketing. The use of Industrial Internet of Things technologies in marketing is of interest. The continuous interaction of devices and programs connected to the Internet and controlled by their own intelligent systems gives the marketing system the ability to automatically manage the effectiveness of
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Bondarenko, Valerii, Nadiia Reznik, and Oleksandr Lutsii. "Prospects for the introduction of internet- marketing in the marketing activities of agricultural enterprises." Actual problems of innovative economy and law 2024, no. 2 (2024): 83–89. https://doi.org/10.36887/2524-0455-2024-2-15.

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This article aims to study the prospects for introducing Internet marketing into the marketing activities of agricultural enterprises and to determine its potential for improving the competitiveness and efficiency of these enterprises. The article uses the analysis of literature sources, study of scientific articles and practical studies, and analysis of statistical data and empirical observations. The article examines the prospects of introducing Internet marketing into agricultural enterprises’ marketing activities, revealing its main advantages and possible strategies for achieving success
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Dissertations / Theses on the topic "Internet marketing environment"

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Scholtz, Reynardt. "Social media tools influencing customer purchasing behaviour in the retail environment." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021055.

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Given the importance of a business being able to create a positive brand image in the minds of customers and influencing customer purchasing behaviour, there is a lack of attention given to the research of the role that social media tools can play in the success of retailers. Numerous research studies have focussed on determining the advantages of and impact that social media tools can have on the success of businesses, however, the impact of social media tools on the creation of a positive brand image, and influencing customer purchasing behaviour is less evident. Thus, the primary objective
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Davoli, Mario. "Cellular phone network service prototyping direct manipulation 3D virtual environment for design, training, marketing and documentation /." Swinburne Research Bank, 2001. http://hdl.handle.net/1959.3/22429.

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Thesis (PhD) - Swinburne University of Technology, 2001.<br>Submitted for the degree of Doctor of Philosophy, Swinburne University of Technology - 2001. Typescript. Includes bibliographical references (p. 120-128).
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Пульнєв, А. А. "Удосконалення маркетингової діяльності ТОВ «АРМАР»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Pulnev.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі визначено роль маркетингової діяльності у функціонуванні вітчизняних підприємств, надано характеристику основних підходів до управління ефективністю маркетингової діяльності підприємства охарактеризовано значення маркетингу для підприємства в ринкових умовах Розглянуто організаційно-економічну характеристику ТОВ «АРМАР»; проаналізовано маркетингове середовище підприємства; досліджено комплекс маркетингу ТОВ «АРМАР». Надано пропозиції з покращення комунікативної політики ТОВ «АРМАР
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Stemberg, Audrey. "Marketing E-knihy: případová studie knihy DeepFreak." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193167.

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The theoretical part of this thesis describes the environment of books, marketing, Internet marketing and its specifications. This part also focuses on essential digital marketing tools and how they are best used. The practical part of this thesis describes marketing activities of the book deepFreak, which are performed by the authors. The authors have no practical experience nor education in the fields of arts management and Internet marketing. The thesis analyzes the existing practices and based on the analyses and findings a digital marketing strategy is proposed.
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Purohit, Ashish. "An investigation into the use of social media channels within the South African retail banking environment in support of creating and maintaining brand loyalty." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1018920.

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The use of social media in the retail banking environment has changed the way the banking industry communicates with customers, creates sales and performs marketing and operational tasks. Social media strategies need to be aligned to business goals and effectively used to integrate social media as part of the overall marketing strategy. Only by understanding brand loyalty, multi-channel systems and social media channels can marketers effectively implement social media. In measuring brand loyalty, factors that influence customer buying behaviour and components that influence online interaction
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Нікіфорова, Л. О., та Д. П. Осаволюк. "Місце і роль інтернет – маркетингу у сучасному бізнес-середовищі". Thesis, ВНТУ, 2019. http://ir.lib.vntu.edu.ua//handle/123456789/23332.

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У роботі проаналізовано основні складові поняття Інтернет-маркетингу, проведено класифікацію його різновидів, досліджено його основні категорії. Також, визначено місце та роль Інтернет-маркетингу у сучасному бізнес-середовищі та електронній комерції.<br>The paper analyzes the main components of the concept of Internet marketing, classifies its varieties, examines its main categories. Also, the place and role of Internet marketing for the modern business environment and e-commerce have been identified
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Smutný, Zdeněk. "Metoda pro výběr portfolia nástrojů pro online marketingové aktivity a podporu jejich řízení." Doctoral thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-204907.

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Online marketing activities play an increasingly important role for organization in connection with the development of internet based technologies and their positive reception by the society. The aim of this dissertation is to design an artefact that would support the decision making of marketing specialists and thus the management of online marketing activities. The starting point is an explorative research among Czech companies, which identifies the issues felt as problematic and the needs of the selected set of organizations. Introduced at the same time is the current state of use of select
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Kejuo, Kingsley, and Jamal Nuruzzaman. "Sustainable Value Creation and Stakeholder Interest Balancing in Information and Communication Technology (ICT) Environment : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3131.

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<p><strong><em>Research Question</em></strong><strong><em>:</em></strong> Can organizations truly create value for all its stakeholders simultaneously, without a significant trade-off from one group to another? And what role does current ICT infrastructure play?<strong> </strong></p><p><strong><em>Purpose:</em></strong> This study is aimed at determining how organizations create value simultaneously for stakeholders without a trade-off, and also examine the role of ICT (Information and communication technologies) in balancing responsibility in trying to satisfying all stakeholders (customers,
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Hojstričová, Ivana. "Marketingové řízení firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223787.

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This master thesis focuses on analyzing the marketing management company Diplomat Dental Ltd. The aim of this work is to analyze the application of marketing management in the company and considering the facts suggest solutions that will lead to an increase in marketing activities and the total company running. The company is analysed from the internal and external aspect through marketing analyses as marketing mix, value chain analysis, SWOT analysis, SLEPT analysis and others.
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Ostrovská, Nina. "On-line marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442880.

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Books on the topic "Internet marketing environment"

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Uğur, Demiray, and Sever N. Serdar, eds. The challenges for marketing distance education in online environment: An integrated approach. Anadolu Üniversitesi, 2009.

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Flick, Frederick E. Real estate and technology: Realtors and the new business environment. The Association, 1999.

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Sindell, Kathleen. Loyalty marketing for the Internet Age: How to identify, attract, serve, and retain customers in an e-commerce environment. Dearborn Financial Pub., 2001.

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El-Gohary, Hatem. Transdisciplinary marketing concepts and emergent methods for virtual environments. Business Science Reference, 2013.

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United States. Environmental Protection Agency. Office of Reinvention. New directions: A report on regulatory reinvention: Harnessing the power of the internet: EPA responds to the rising public demand for environmental information. U.S. Environmental Protection Agency, Office of Reinvention, 1998.

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Nomura Sōgō Kenkyūjo. Gijutsu Chōsabu. Kasō sekai rōdo mappu: Jisedai web e no taiō ga kigyō no meian o wakeru. Tōyō Keizai Shinpōsha, 2009.

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Mahar, Sue Martin. The Second Life business builder: Marketing and selling your product, services, and brand in the fastest growing virtual world. American Management Association, 2009.

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Naumov, Vladimir. Consumer behavior. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites. &#x0D; The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. &#x
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Mahar, Sue Martin. The Unofficial Guide to Building Your Business in the Second Life Virtual World. AMACOM Books, 2009.

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Kazakova, Nataliya, Ekaterina Erohina, Svetlana Chikurova, and Natal'ya Romanova. Financial controlling of the company's business processes. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2049712.

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The textbook provides the formation of knowledge and practical skills in the field of building a system of financial controlling of business processes in companies, includes issues of the general concept of controlling business processes aimed at controlling the sustainability, economic and financial security of activities based on the relationship of business analysis tools, internal control and information and analytical business risk management system. The applied approach allows the company to increase its ability to quickly adapt to the turbulence of the external and internal environment.
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Book chapters on the topic "Internet marketing environment"

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Keeling, Debbie Isobel, and Angus Laing. "Informational Empowerment: Cross-National Comparison of Internet Health Information Use and ‘Patient-Consumer’ Behaviour." In Marketing Challenges in a Turbulent Business Environment. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-19428-8_65.

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Zhu, Longzhu, Lihua Gong, Mingjie Zhang, Kunpeng Liu, and Jing Yang. "Research on Innovation of Electric Power Smart Marketing Management Mode under Internet Environment." In Atlantis Highlights in Computer Sciences. Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-326-9_21.

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Kargas, Antonios, Panagiotis A. Tsaknis, Christina D. Patitsa, Eleni C. Gkika, and Alexandros G. Sahinidis. "An Empirical Study on How Grit and Work Values Affect Generation’s Z Entrepreneurial Intention." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_110.

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AbstractGeneration Z are the young people born and grown up in the age of social media and digital technology, within the Internet era and who are currently in the higher education-to-work transition phase. It is the generation that makes its first working steps in a global economic environment heavily affected by Covid-19 consequences and digital transformation’s influence. Empirical studies conducted provide results that vary across national cultures indicating the need for research in different countries, especially when it comes to Greek Generation Z for which little is known. This study c
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Mishra, Teena. "Reshaping the Work Environment." In Remote Work, Internal Marketing and Human Resource Management. Routledge, 2024. http://dx.doi.org/10.4324/9781003490647-4.

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Pollák, František, and Peter Markovič. "Internet Marketing." In Brand Management [Working Title]. IntechOpen, 2022. http://dx.doi.org/10.5772/intechopen.107918.

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The issue of brand management is taking on new dimensions at a time of accelerated digitization. The aim of the chapter is to approach selected areas of the issue by pointing out the basic forms of promotion in the digital environment of the Internet. An appropriate mix of these forms is essential for effective marketing communication in the digital environment. Where appropriateness and efficiency are necessary factors that need to be taken into account in the process of building a brand in the eyes of reference markets. Understanding the fundamentals of the issue of promotion in online envir
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Domazet, Ivana S., and Marija Lazarević-Moravčević. "Internet Marketing." In Navigating Digital Communication and Challenges for Organizations. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-9790-3.ch012.

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This chapter aims to analyze the presence of modern technology solutions in the marketing communication of small and medium enterprises (SMEs) in Serbia. The chapter points out the role of information and communication technology in business improvement and identifies certain issues faced by the SME sector in Serbia, which, among other things, hinder the implementation of modern communication forms. The chapter examines the representation of modern approaches in the marketing communication of SMEs in Serbia and in the form of proposals offers certain solutions for their more effective and effi
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"The online environment." In Internet Marketing: a practical approach. Routledge, 2011. http://dx.doi.org/10.4324/9780080942926-6.

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Zaveri, Bijal N., and Prashant D. Amin. "Global Marketing Strategy in Digital Era." In Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-6980-0.ch006.

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The basic marketing strategies have been widely applied for a longtime, whereby people had to rely on the traditional way of exercising it, until the digital era come in to revolutionize marketing practices all over the world. The current innovation and use of digital technology have initiated global marketing strategies and practices and assured a global online presence for efficient users. Nowadays, the use of digital technology has made each and every marketing process easy, costless and efficient by making the digital tools widely available and affordable for many people, but also by provi
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Erragcha, Nozha. "Using Social Media Tools in Marketing." In Advances in Social Networking and Online Communities. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-1963-8.ch006.

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Within the new economic and social environment, development of new technologies combined with Internet progress has had a profound impact on consumer lifestyles and, by extension, marketing concepts and practices. Understanding changes in marketing brought by a fast-acting development of digital social networks and Web 2.0 technology has become essential. The purpose of this chapter is to examine the impact of Web 2.0 on marketing and how marketers can use evolving technologies. Our contribution aligns changes in marketing techniques with Internet development and the changes introduced by the
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Lee, Kiefer, and Steve Carter. "Changes and New Challenges." In Global Marketing Management. Oxford University Press, 2012. http://dx.doi.org/10.1093/hebz/9780199609703.003.0002.

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This chapter introduces global marketing. It cites the history of global marketing, including the issue of standardization-adaptation. The chapter then differentiates domestic marketing, international marketing, and global marketing. It notes the changes in the global market environment. The chapter highlights Asia as a significant site for the emergence of new economic powers and the global service economy. It discusses the changes in consumer demographics and the nature of competition. The advent of new technologies like the internet and mobile devices opened up business and marketing opport
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Conference papers on the topic "Internet marketing environment"

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Kuo, Nai-Wen, and Ya-Ching Lin. "The Experiential Marketing Framework under Internet Environment." In Second International Conference on Innovative Computing, Informatio and Control (ICICIC 2007). IEEE, 2007. http://dx.doi.org/10.1109/icicic.2007.572.

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Cao, Yu. "Research on Integrated Marketing Communication in the Mobile Internet Environment." In 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Atlantis Press, 2015. http://dx.doi.org/10.2991/essaeme-15.2015.33.

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"Research on the Application of Internet + in Electric Power Marketing." In 2017 3rd International Conference on Environment, Biology, Medicine and Computer Applications. Francis Academic Press, 2017. http://dx.doi.org/10.25236/icebmca.2017.26.

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Maltseva, Yu A., K. A. Danilova, and I. V. Kotlyarevskaya. "Internet communications as a mainstream marketing activity in the digital environment." In Proceedings of the International Scientific and Practical Conference on Digital Economy (ISCDE 2019). Atlantis Press, 2019. http://dx.doi.org/10.2991/iscde-19.2019.13.

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Belačić, Aleksandra, and Slavko Alčaković. "The impact of internet media on video marketing in Serbia." In 1st International Scientific Conference on Economy, Management and Information Technologies-ICEMIT 2023. Toplica Academy of Applied Studies, Department of Business Studies Blace, Serbia, 2023. http://dx.doi.org/10.46793/icemit23.035b.

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The aim of the conducted study was to determine Serbian consumers' preferences related to the consumption of video-based content. The study was carried out through the execution of exploratory research relying on a survey. The quantitative analysis of the responses and the subsequent assessment of descriptive statistic measures showed that the hypothesis (video marketing efforts should be geared towards the digital realm due to the increasing consumption of brand and user-generated online video content) should be accepted since the respondents unquestionably prefer to consume video content in
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"Research on Brand Marketing Innovation Strategy under the Environment of "Internet Plus"." In 2019 Annual Conference of the Society for Management and Economics. The Academy of Engineering and Education (AEE), 2019. http://dx.doi.org/10.35532/jsss.v4.029.

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"Research on Consumers’ Purchasing Behavior and Marketing Strategy Based on Mobile Internet Environment." In 2018 4th International Conference on Economics, Management and Humanities Science. Francis Academic Press, 2018. http://dx.doi.org/10.25236/ecomhs.2018.119.

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Wang, Yu, Xiong Deng, Yanrui Jia, and Liangying Wang. "Impact of mobile short video marketing on consumers' psychological needs in the internet environment." In Proceedings of the 5th International Conference on E-Commerce and Internet Technology, ECIT 2024, March 15–17, 2024, Changsha, China. EAI, 2024. http://dx.doi.org/10.4108/eai.15-3-2024.2346183.

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Virijević Jovanović, Saša, and Goran Dašić. "The Concept of Digital Marketing Mix: Implications in Consumer Behaviour." In Seventh International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2021. http://dx.doi.org/10.31410/limen.2021.243.

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Considering that digital technologies have become an essential ele­ment of everyday consumer life, modern marketing has shifted to new, digital models that provide different possibilities for marketing mix development. The advent of the Internet, and particularly Web 2.0. technologies have significant­ly influenced all elements of the marketing mix, regardless of whether organ­izations are directly involved in e-commerce or not. The paper analyses the strategic frameworks of the marketing mix from the context of consumer be­haviour, and their user experience in the digital environment. The res
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Zhang, Shusheng, Weiming Shen, and Hamada H. Ghenniwa. "A Framework for Internet Based Product Information Sharing and Visualization." In ASME 2003 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. ASMEDC, 2003. http://dx.doi.org/10.1115/detc2003/cie-48270.

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Internet based product information sharing and visualization is the foundation for collaborative product design and manufacturing. This paper presents a Web based framework with a STEP based product data master model and VRML based visualization techniques for visualizing and sharing product information among designers, production engineers and managers, purchasing and marketing staff, suppliers, and customers. A prototype software environment is implemented to validate the proposed framework and related technologies.
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Reports on the topic "Internet marketing environment"

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Albert, Jose Ramon, Francis Mark Quimba, Ramonette Serafica, et al. The Extent of Innovation in Philippine Business and Industry: Results of the 2021 PIDS Survey of Innovation Activities. Philippine Institute for Development Studies, 2023. http://dx.doi.org/10.62986/dp2023.11.

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Following Schumpeter’s ideas, the Oslo Manual defines innovation as “the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations”. With the advent of the Fourth Industrial Revolution, governments have become even more cognizant of innovation as a major driver of economic performance, from output to productivity and competitiveness. The Philippine government acknowledges its role in establishing and maintaining a conducive policy environment
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Casimiro, June Ann, Karenina Romualdo, and Via Shane Santiago. Innovation Strategies in Traditional Cultural Expressions MSMEs in the Philippines: A Case Study. Philippine Institute for Development Studies, 2025. https://doi.org/10.62986/dp2024.48.

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This study investigates the innovation strategies of cultural micro, small, and medium enterprises (MSMEs) in Northern and Central Luzon, Philippines, operating within the domain of traditional cultural expressions, particularly traditional crafts and culinary crafts. These enterprises play a dual role in preserving cultural heritage and contributing to local economic development. As cultural and creative industries (CCIs) gain increasing recognition for their economic and social contributions, cultural MSMEs in developing regions face unique challenges. Through a qualitative case study approa
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