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Books on the topic 'Internet marketing environment'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Uğur, Demiray, and Sever N. Serdar, eds. The challenges for marketing distance education in online environment: An integrated approach. Anadolu Üniversitesi, 2009.

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2

Flick, Frederick E. Real estate and technology: Realtors and the new business environment. The Association, 1999.

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3

Sindell, Kathleen. Loyalty marketing for the Internet Age: How to identify, attract, serve, and retain customers in an e-commerce environment. Dearborn Financial Pub., 2001.

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4

El-Gohary, Hatem. Transdisciplinary marketing concepts and emergent methods for virtual environments. Business Science Reference, 2013.

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5

United States. Environmental Protection Agency. Office of Reinvention. New directions: A report on regulatory reinvention: Harnessing the power of the internet: EPA responds to the rising public demand for environmental information. U.S. Environmental Protection Agency, Office of Reinvention, 1998.

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6

Nomura Sōgō Kenkyūjo. Gijutsu Chōsabu. Kasō sekai rōdo mappu: Jisedai web e no taiō ga kigyō no meian o wakeru. Tōyō Keizai Shinpōsha, 2009.

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7

Mahar, Sue Martin. The Second Life business builder: Marketing and selling your product, services, and brand in the fastest growing virtual world. American Management Association, 2009.

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8

Naumov, Vladimir. Consumer behavior. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1014653.

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The book describes the basic issues concerning consumer behavior on the basis of the simulation of the decision-making process on buying behavior of customers in the sales area of the store and shopping Internet sites.  The classification of models of consumer behavior, based on research in the area of economic, social and psychological theories and empirical evidence regarding decision-making by consumers when purchasing the goods, including online stores. Methods of qualitative and quantitative research of consumer behavior, fundamentals of statistical processing of empirical data. &#x

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9

Mahar, Sue Martin. The Unofficial Guide to Building Your Business in the Second Life Virtual World. AMACOM Books, 2009.

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10

Kazakova, Nataliya, Ekaterina Erohina, Svetlana Chikurova, and Natal'ya Romanova. Financial controlling of the company's business processes. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2049712.

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The textbook provides the formation of knowledge and practical skills in the field of building a system of financial controlling of business processes in companies, includes issues of the general concept of controlling business processes aimed at controlling the sustainability, economic and financial security of activities based on the relationship of business analysis tools, internal control and information and analytical business risk management system. The applied approach allows the company to increase its ability to quickly adapt to the turbulence of the external and internal environment.

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11

Austria) FH Science Day (2008 Linz. FH science day: Proceedings : 6th November 2008 : sessions: embedded systems, climate change and energy, medical technology, new potentials through process management in the social and welfare sector, social work, sales (management), marketing and intercultural management in Central and Eastern European (CEE) countries, operations management, internet and marketing, supply chain management and logistics 2030. Edited by Auinger Andreas and FH OÖ Forschungs & Entwicklungs GmbH. Shaker Verlag, 2008.

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12

Loyalty Marketing for the Internet Age: How to Identify, Attract, Serve, and Retain Customers in an E-Commerce Environment. Dearborn Trade, 2000.

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13

Mendonça, Pedro, and Sandrina Teixeira. Digital Marketing Trends. CEOS Edições, 2022. http://dx.doi.org/10.56002/ceos.0002b.

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The pandemic has accelerated the digital transformation, although it has already been underway in recent years. Currently, digitalization can be observed in several sectors, from services to industry, as well as from micro to large companies. Consequently, digital transformation increasingly assumes an essential role in the development of new business models and business growth. The Digital Economy and Society Index (DESI) shows Portugal in 19th place in 2020 which is structurally lower than the European average (within a Europe of 28 countries). Also, a report from the Strategy and Studies Of

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14

Bowen, Gordon. Leveraging Computer-Mediated Marketing Environments. IGI Global, 2019.

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15

Bowen, Gordon, and Wilson Ozuem. Leveraging Computer-Mediated Marketing Environments. IGI Global, 2019.

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16

The Internet as a Technology-Based Ecosystem: A New Approach to the Analysis of Business, Markets and Industries. Palgrave Macmillan, 2017.

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17

Ryding, Daniella, Rosy Boardman, Claudia Henninger, and Marta Blazquez Cano. Social Commerce: Consumer Behaviour in Online Environments. Springer International Publishing AG, 2019.

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18

Secrets of creating a green business: Retail, wholesale, Internet. Createspace Independent Publishing Platform, 2011.

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19

Allen, Gary, and Ken Albala. The Business of Food. Greenwood Publishing Group, Inc., 2007. http://dx.doi.org/10.5040/9798400622533.

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The business of food and drink is for better and worse the business of our nation and our planet, and to most consumers how it works remains largely a mystery. This encyclopedia takes readers as consumers behind the scenes of the food and drink industries. The contributors come from a wide range of fields, and the scope of this encyclopedia is broad, covering from food companies and brands to the environment, health, science and technology, culture, finance, and more. The more than 150 essay entries also cover those issues that have been and continue to be of perennial importance. Historical c

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20

Taylor, Sarah McFarland. Ecopiety. NYU Press, 2019. http://dx.doi.org/10.18574/nyu/9781479810765.001.0001.

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This bookanalyzes diverse representations of environmental moral engagement in contemporary mediated popular culture. It identifies and explores intertwining, co-constitutive, yet contrary stories of what the author terms “ecopiety” and “consumopiety” as they flow across multiple media platforms. The way these stories compete and conflict, vying for space as contested narratives in the public imagination, constitutes a central inquiry of the book. Drawing together theoretical insights from cultural studies, media studies, environmental humanities, and religious studies, the book offers a criti

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21

Samli, A. Coskun. Chaotic Markets. Praeger, 2007. http://dx.doi.org/10.5040/9798400624643.

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Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies the forces of market chaos, including technological change, globalization, and consumer behavior, showing readers how to identify those forces that can be turned to their competitive advantage. Featuring dozens of illustrative examples, of both winners and losers, and concluding each chapter with a series of questions designed to help readers apply the book's principles in their own organizations, Samli demonstrates how to detect changes in market conditions early, uncover

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22

Mann, Clarence J., and Klaus Götz, eds. Borderless Business. Praeger, 2006. http://dx.doi.org/10.5040/9798400620799.

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From extending successful brands into exotic new markets to tapping talent in virtual teams to building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. Certainly, globalization has its detractors, but for business leaders, the issue is not to debate the merits of globalization but to learn how to thrive in the global marketplace. InBorderless Businessthe authors tackle every major dimension of business—from marketing to human resource management to supply chains to accounting and finance—

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23

Karpyn, Allison, ed. Food and Public Health. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780190626686.001.0001.

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Food and Public Health is an easy to read text that helps students understand the history of modern issues in public health nutrition and health promotion. The book’s chapters include practical real-world applications and cases, which serve as examples for extension activities. For instructors, the text offers discussion and writing prompts for each chapter, as well as sample quiz questions. In its 12 chapters, the book covers more than one hundred years of food and public health history including the development of the dietary guidelines, current applications of health behavior theory, approa

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24

Crowley, Bill. Defending Professionalism. ABC-CLIO, LLC, 2012. http://dx.doi.org/10.5040/9798400638732.

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This book provides overdue guidance for demonstrating and preserving library, information, knowledge, and archival professionalism in American, British, and Canadian communities and organizations. There is no longer any way to deny or to escape the responsibility of marketing services and being an advocate for one's profession. Practitioners also need effective arguments and approaches for combating library and information deprofessionalization. This book offers the antidote for ineptitude in the fight to preserve professionalism in all major library and information environments. Composed of 1

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25

Stefańska, Magdalena, ed. Sustainability and sustainable development. Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu, 2021. http://dx.doi.org/10.18559/978-83-8211-074-6.

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The aim of this book is to present the most important issues related to sustainable development (SD) and corporate social responsibility (CSR). They are discussed from a macro and micro perspective, both in the form of theoretical foundations of these concepts and practical examples of companies operating in Central and Eastern European countries that have implemented these ideas in their daily operations and translated them into corporate and functional strategies. The book consists of four parts. The first one is theoretical in its assumptions and is devoted to explaining the key concepts of

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26

Tanner, Andrew. Batch: Craft, Design and Product. Bloomsbury Publishing Plc, 2010. http://dx.doi.org/10.5040/9781789942675.

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This is a glamorous coffee table book covering the work of the international designer, maker and craftsperson. Batch showcases the cream of the contemporary craft world crossing different disciplines in design including; furniture, surface design and decoration, glass, ceramics, textiles, precious metals and multidiscipline design. Designers and craftspeople are pushing the boundaries and concept of craft, creating batches of work which emphasise the skill behind the object. These high-end craft objects are sold through design boutiques, galleries and department stores and they are produced by

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27

Kovid, Dr Raj K., Dr Daleep Parimoo, and Dr Santhi Narayanan. EMERGING CONTOURS OF BUSINESS AND MANAGEMENT. SVDES BOOK SERIES, Delhi, 2021. http://dx.doi.org/10.52458/9789391842413.

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The pandemic has triggered changes across the walks of life including governance, business and management. External environmental turbulence is reshaping the market landscape drastically and hence the way organizations run. Normal practices in corporations are being redefined and revisited. The organizations are trying innovative approaches to face the unparalleled challenges staying afloat. So, the key of success lies in the way corporations adapt to the emerging trends the business sector is leaning toward. The emerging contours of business and management in the ‗new-normalized‘ situation in

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28

Feigenbaum, Eric. Profiles of the Mannequin. Bloomsbury Publishing Plc, 2024. http://dx.doi.org/10.5040/9781350418141.

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They’ve been referred to as the quintessential silent sales force, but they are so much more than fancy clothes hangers. Mannequins breathe life, emotion, and animation into retail environments across the world. They are works of art that tap into the emotions and aspirations of all who engage with them. Profiles of the Mannequintracks the history and evolution of these intriguing figures from the headless models of 1900 right up to today’s virtual mannequins. Exploring shifts in representation of gender, race and body type, this study chronicles the connection between mannequins and movements

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29

Beyond second opinions: Making choices about fertility treatment. University of California Press, 1998.

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