Relevant bibliographies by topics / Internet marketing environment / Dissertations / Theses
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Dissertations / Theses on the topic 'Internet marketing environment'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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1

Scholtz, Reynardt. "Social media tools influencing customer purchasing behaviour in the retail environment." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021055.

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Given the importance of a business being able to create a positive brand image in the minds of customers and influencing customer purchasing behaviour, there is a lack of attention given to the research of the role that social media tools can play in the success of retailers. Numerous research studies have focussed on determining the advantages of and impact that social media tools can have on the success of businesses, however, the impact of social media tools on the creation of a positive brand image, and influencing customer purchasing behaviour is less evident. Thus, the primary objective
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2

Davoli, Mario. "Cellular phone network service prototyping direct manipulation 3D virtual environment for design, training, marketing and documentation /." Swinburne Research Bank, 2001. http://hdl.handle.net/1959.3/22429.

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Thesis (PhD) - Swinburne University of Technology, 2001.<br>Submitted for the degree of Doctor of Philosophy, Swinburne University of Technology - 2001. Typescript. Includes bibliographical references (p. 120-128).
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3

Пульнєв, А. А. "Удосконалення маркетингової діяльності ТОВ «АРМАР»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Pulnev.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі визначено роль маркетингової діяльності у функціонуванні вітчизняних підприємств, надано характеристику основних підходів до управління ефективністю маркетингової діяльності підприємства охарактеризовано значення маркетингу для підприємства в ринкових умовах Розглянуто організаційно-економічну характеристику ТОВ «АРМАР»; проаналізовано маркетингове середовище підприємства; досліджено комплекс маркетингу ТОВ «АРМАР». Надано пропозиції з покращення комунікативної політики ТОВ «АРМАР
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Stemberg, Audrey. "Marketing E-knihy: případová studie knihy DeepFreak." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193167.

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The theoretical part of this thesis describes the environment of books, marketing, Internet marketing and its specifications. This part also focuses on essential digital marketing tools and how they are best used. The practical part of this thesis describes marketing activities of the book deepFreak, which are performed by the authors. The authors have no practical experience nor education in the fields of arts management and Internet marketing. The thesis analyzes the existing practices and based on the analyses and findings a digital marketing strategy is proposed.
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Purohit, Ashish. "An investigation into the use of social media channels within the South African retail banking environment in support of creating and maintaining brand loyalty." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1018920.

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The use of social media in the retail banking environment has changed the way the banking industry communicates with customers, creates sales and performs marketing and operational tasks. Social media strategies need to be aligned to business goals and effectively used to integrate social media as part of the overall marketing strategy. Only by understanding brand loyalty, multi-channel systems and social media channels can marketers effectively implement social media. In measuring brand loyalty, factors that influence customer buying behaviour and components that influence online interaction
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Нікіфорова, Л. О., та Д. П. Осаволюк. "Місце і роль інтернет – маркетингу у сучасному бізнес-середовищі". Thesis, ВНТУ, 2019. http://ir.lib.vntu.edu.ua//handle/123456789/23332.

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У роботі проаналізовано основні складові поняття Інтернет-маркетингу, проведено класифікацію його різновидів, досліджено його основні категорії. Також, визначено місце та роль Інтернет-маркетингу у сучасному бізнес-середовищі та електронній комерції.<br>The paper analyzes the main components of the concept of Internet marketing, classifies its varieties, examines its main categories. Also, the place and role of Internet marketing for the modern business environment and e-commerce have been identified
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Smutný, Zdeněk. "Metoda pro výběr portfolia nástrojů pro online marketingové aktivity a podporu jejich řízení." Doctoral thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-204907.

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Online marketing activities play an increasingly important role for organization in connection with the development of internet based technologies and their positive reception by the society. The aim of this dissertation is to design an artefact that would support the decision making of marketing specialists and thus the management of online marketing activities. The starting point is an explorative research among Czech companies, which identifies the issues felt as problematic and the needs of the selected set of organizations. Introduced at the same time is the current state of use of select
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Kejuo, Kingsley, and Jamal Nuruzzaman. "Sustainable Value Creation and Stakeholder Interest Balancing in Information and Communication Technology (ICT) Environment : MBA-thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3131.

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<p><strong><em>Research Question</em></strong><strong><em>:</em></strong> Can organizations truly create value for all its stakeholders simultaneously, without a significant trade-off from one group to another? And what role does current ICT infrastructure play?<strong> </strong></p><p><strong><em>Purpose:</em></strong> This study is aimed at determining how organizations create value simultaneously for stakeholders without a trade-off, and also examine the role of ICT (Information and communication technologies) in balancing responsibility in trying to satisfying all stakeholders (customers,
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Hojstričová, Ivana. "Marketingové řízení firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223787.

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This master thesis focuses on analyzing the marketing management company Diplomat Dental Ltd. The aim of this work is to analyze the application of marketing management in the company and considering the facts suggest solutions that will lead to an increase in marketing activities and the total company running. The company is analysed from the internal and external aspect through marketing analyses as marketing mix, value chain analysis, SWOT analysis, SLEPT analysis and others.
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Ostrovská, Nina. "On-line marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442880.

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Silva, Maria Gabriela Jandiroba. "Marketing social interno relacionado a questões ambientais: uma investigação numa instituição federal de ensino superior." Escola de Administração da Universidade Federal da Bahia, 2016. http://repositorio.ufba.br/ri/handle/ri/20204.

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Submitted by Tatiana Lima (tatianasl@ufba.br) on 2016-08-30T20:30:14Z No. of bitstreams: 1 Silva, Maria Gabriela Jandiroba.pdf: 2110986 bytes, checksum: e6a32a3bab7a6ef0926c80a4556bb53d (MD5)<br>Approved for entry into archive by Maria Angela Dortas (dortas@ufba.br) on 2016-08-30T21:12:36Z (GMT) No. of bitstreams: 1 Silva, Maria Gabriela Jandiroba.pdf: 2110986 bytes, checksum: e6a32a3bab7a6ef0926c80a4556bb53d (MD5)<br>Made available in DSpace on 2016-08-30T21:12:36Z (GMT). No. of bitstreams: 1 Silva, Maria Gabriela Jandiroba.pdf: 2110986 bytes, checksum: e6a32a3bab7a6ef0926c80a4556bb53d (MD
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Bulínová, Sabina. "Marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377398.

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This diploma thesis deals with marketing communication of the Hervis company. The first part of the thesis contains theoretical knowledge. The second part introduces the company, marketing mix and communication mix. Recommended suggestions for improvement of communication mix with aim to approach new and current customers and therefore raise the awarness of the company, is based on performed analyses and questionnaire survey.
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Hanáková, Eliška. "Návrh marketingového plánu podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-234715.

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This thesis describes the design of a marketing plan for the Moravan hostel, which provides short-term accommodation for tourists and long-term accommodation for workers. This thesis contains literature part, which describes the concepts related to the creation of a marketing plan. It also contains an analytical part, where are individual analyzes including comprehensive SWOT analysis made. In the last part is marketing plan created, including the determination of cost, schedule, risks and benefits of proposals and inspection plan for a possible correction of the individual elements is determi
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Skaržauskaitė, Monika. "Value co-creation with customers: an empirical study of organizational factors in e-business environment." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130205_090838-22682.

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Measuring organizational input into value co-creation with customers by developing and testing theoretical models of co-creation empirically in Lithuanian financial e-business environment in order to provide managers with means for measuring co-creation.<br>Organizacijos indėlio į bendrą vertės su vartotojais kūrimą matavimas vystant ir išbandant teorinius modelius empiriškai Lietuvos finansinėje e. verslo aplinkoje, siekiant suteikti vadovams bendros vertės kūrimo matavimo bei vertinimo įrankius.
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Benešová, Eliška. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317065.

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This diploma thesis deals with marketing strategy of small hotel. Theoretical bases of work create theoretical background for next part of diploma thesis, which introduces hotel and used marketing mix. The improvements in tools of marketing mix are recommended based on performed analyzes and questionnaire survey and help to create suggestions to increase awereness of existence a company by potential customers and increase amount of reservations in the hotel.
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Puttnerová, Žaneta. "Interní marketing jako CSR strategie firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241380.

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This diploma thesis focuses on the application of the concept of social responsibility in business practise of the companies Sanofi-aventis, s.r.o., MSD IT Global Innovation Center s.r.o. Heineken Česká republika, a.s. This application is based on mentioned theoretical foundations and qualiative research. The thesis also analyzes and evaluates the implementation of CSR strategy of internal marketing in chosen companies. The aim is to suggest activities to effective application of internal marketing strategy for these companies.
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Štadlerová, Kristýna. "Sladění dynamického růstu s vnitřním rozvojem společnosti zabývající se digitálním marketingem." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416831.

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This diploma thesis deals with proposals in the area of inner development of a company that is very dynamically growing and operating in the digital marketing industry situated in Brno. Theoretical part defines basic concepts of development management and growing pains including description of selected analytical or evaluation methods. Analyses regarding context, environment and functioning of the company are presented in the analytical part of this thesis. Based on these analyses are presented key factors. New designs come out of the conclusions and results of the evaluation part. It contains
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18

Orgoníková, Marika. "Marketingový mix vybraného podniku na B2B trhu ve Švédsku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443135.

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This diploma theses is focused on marketing mix of a selected company which operates in an international environment. .The diploma thesis consists of three parts. The theoretical part focuses on the description of basic characteristics and concepts which are related to given issue. The analytical part consists of analyses performed in both internal and external environment of the company WoodBag s. r. o. on the assumption of its future expansion to the Swedish market. Results that we achieved are stated in SWOT analysis. The final part is the draft part, in which recommendations and potential
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Broklová, Jaroslava. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224398.

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The main subject of the thesis "Communication strategy of company" is analyzing the current state of the communication mix, based of the analysis result and marketing re-search to design a suitable communication mix. The thesis is divided into three main parts. The first part focuses on the theoretical interpretation and definition of important marketing concepts, communication mix, marketing environment and marketing re-search. The second part introduces basic information about reconditioning a studio and analyses the external and internal environment and based on marketing research the suit-
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Menšík, Jakub. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221620.

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On grounds of a performed research the autor hereof offers a suitable marketing strategy which would lead to more efficient sales of goods produced by company PLEAS a.s. Herein, the theoretical knowledge is applied to a real situaution of the marketing research and the proposals resulting thereof are then analyzed and presented.
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Weisshäutel, Jan. "Tvorba marketingové strategie ve firmě Sprint, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-85149.

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The goal of the thesis is creating marketing strategy of small intuitive driven family business. Small and medium sized entities where Sprint belongs, have defined marketing strategy rarely. Therefore marketing strategy and its implementation into the management is big competitive advantage. Theoretic part of the thesis includes strategic analysis of external and internal environment of the enterprise which is summarized by SWOT analysis. Marketing strategy based on strategic analysis conclusions is defined in several areas: main marketing goals, human resources, product portfolio, price, dist
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Tetivová, Hana. "Marketingová strategie nestátního zdravotnického zařízení ORP Centrum." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-126591.

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The aim of this thesis is creating marketing strategy of ORP CENTRUM, which can be characterized as a small family business. The company operates in a dynamic environment with a strong competition. The theoretical part includes the analysis of external and internal environment of the company which are applied in the practical part. The results after the proposal is based marketing strategy.
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Hejlová, Veronika. "Rozvoj obchodních aktivit společnosti H SORTA s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416775.

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This diploma thesis is focused on the development of business activities of company H SORTA s.r.o., dealing with the sale of engineering goods. The aim of the thesis was to develop a proposal for the possibility of expanding activities based on the evaluation of analyzes of the external and internal environment. The results showed that for the company is the best to use strengths to take advantage of opportunities. At the end of the work are formulated steps for the introduction of a new range of products, which will ensure the development of the company through increased sales and awareness o
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Fejtová, Alena. "Podnikatelský plán - vzdělávací agentura." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399408.

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The master’s thesis deals with the creation of the business plan for an educational agency and the main task of this thesis is to assess whether to implement the plan or not. In the first part there is a theoretical basis for the following two parts. In the second part, the author analyses the external and internal environment of the company. In the third, the proposal part, contains the business plan with all its components.
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Lenkauskaitė, Aistė. "Darbuotojų motyvavimo priemonių įtaka savivaldybės administracijos vidinės aplinkos veiksniams." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100617_120308-33688.

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Magistro studijų baigiamasis darbas, 61 puslapis, 11 paveikslų, 14 lentelių, 58 literatūros šaltiniai, 7 priedai, lietuvių kalba. RAKTINIAI ŽODŽIAI: motyvavimo priemonės, motyvavimas, motyvacija, vidinės aplinkos veiksniai. Tyrimo objektas - Joniškio, Pakruojo, Akmenės rajonų savivaldybių administracijų darbuotojų motyvavimo priemonės labiausiai įtakojančios vidinės aplinkos veiksnius. Darbo tikslas - parengti Joniškio, Pakruojo, Akmenės rajonų savivaldybių administracijų darbuotojų motyvavimo modelį. Uždaviniai: 1. Išanalizuoti Joniškio, Pakruojo ir Akmenės rajonų savivaldybių administraci
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Lískovcová, Jaroslava. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17748.

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The thesis deals with the strategic analysis of external and internal environment of Retre, s. r. o., which operates on the czech market in the field of laundering. The main line of business is laundering, smoothing and collecting of textile and clothing for chemical cleaning. The theoretical part describes basic terms necessary for understanding of broader connections. Terms like strategic management, strategy, strategic thinking etc. are defined here. In a separate chapter there is a description of the process of marketing research , of gathering of the necessary information (marketing infor
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Brož, Přemysl. "Návrh strategie uvedení nových výrobků ABB na český trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223076.

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his work „Proposal of strategy of penetration new products of ABB on the Czech market“ considers with appropriate strategy of penetration and sales terminal blocks on the Czech market with goal to achieve 10 % market share in the short time period, the order of several years. The analytical part of work contains an analysis of current status company, market and competition. On the basis of this analysis and theoretical groundwork, recommends appropriate strategy and precautions to improve competitiveness and obtain new customers. The work also includes income trading for the year 2009 and part
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Pišková, Martina. "Spokojenost zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-449770.

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The thesis deals with the analysis of customer satisfaction of the internet shop Nejbaby, s. r. o. The first part explains the theoretical concepts associated with the chosen theme. The second part is devoted to analyses of the external and internal surroundings of the selected enterprise and also includes a marketing research containing data collected via customised questionnaire. Based on the questionnaire assessment, proposals are presented in the last section, aiming to increased customer satisfaction.
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Posádková, Radka. "Hodnocení finanční výkonnosti společnosti prostřednictvím benchmarkingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443149.

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The diploma thesis is focused on the financial and business performance evaluation of the company New Yorker CZ, s.r.o. The evaluation is created using the method benchmarking. The company New Yorker CZ is being compared with its five competitors within czech market in the analytical part. In the first part of this thesis there is a summary of selected methods and approaches. The next part focuses on comparing selected competitors using method benchmarking, which is concluded with SWOT analysis. In conclucion there are individual recommendations and summarization of findings of the performed a
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Špaček, Daniel. "Rozvoj obchodních aktivit společnosti ZETOR TRACTORS a. s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-442341.

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Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.
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Madansky, Michele. "Traditional ads in an interactive environment /." 1999. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:9935606.

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Simelane, Buhle. "Implementation of multi-channel marketing in a digital environment." Diss., 2014. http://hdl.handle.net/2263/44898.

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The digital world along with new communication devices and platforms is changing consumer patterns. The growing role of the digital environment in consumer behaviour provides companies with exploding volumes of data and new methods to interact with customers. Not only does this transformation revolutionise consumer markets, but it also induces major changes in industrial marketing practice. Although multichannel marketing is being increasingly used by organisations as a result of its revenue and cost benefits, its implementation is complicated by the diversity of channels in a digital environm
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Rohm, Andrew John. "Channel strategy transformation within an Internet -enabled channels environment: Findings and implications across five firms." 2001. https://scholarworks.umass.edu/dissertations/AAI3012178.

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The channel context for manufacturers and retailers is changing due to intensified market competition and emerging information technologies such as the Internet. The execution of Internet-enabled channel strategies by manufacturers and service-providers may significantly alter existing channel structures and processes. Despite the contributions of past marketing channels research toward understanding channel strategy end issues, important theoretical and managerial issues have yet to be addressed. Theoretically and managerially, there is a need for research that identifies the challenges facin
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Ying, Tung Pao, and 董伯寅. "Marketing mix in internet environment characteristics and firm characteristics-an example of electronic industry." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/81940351858104328034.

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碩士<br>大葉大學<br>資訊管理學系碩士班<br>93<br>Internet has unique characteristic such as whole-day-long, cross-area and user-systems interaction. As a result, Internet has become a main marketing tool nowadays. Marketing mix, product, price, promotion and place, was the most important marketing factors which can be managed by company. On the basis of previous studies, this study proposed an integrated Internet marketing model which incorporates environmental characteristic and firm characteristic to evaluate the relationship between Internet, environmental characteristic, firm characteristic and marketing
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Wu, Ko-Chien, and 吳克謙. "Knowledge Management Capabilities and Absorptive Capability to Innovation Performance- the Internet Marketing Environment of Small and Medium-sized Enterprises." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/86939128485928278636.

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碩士<br>實踐大學<br>企業管理學系碩士班<br>97<br>The proportion of small and medium sized enterprises is up to 97.63% in Taiwan's overall environment. Ministry of Economic Affairs promoted and constructed a platform for enterprise start-up and incubation, a view through the industries, officials, academia, and research cooperation, to enhance the competitiveness of SMEs. The development of information technology significantly speeds up the pace of social change, and transforms into the organizational structure, consumers change their original life style through the Internet marketing mechanism. In this knowle
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Янина, И. В., та I. V. Yanina. "Организация маркетинговой деятельности предприятия в интернет-среде : магистерская диссертация". Master's thesis, 2019. http://hdl.handle.net/10995/77668.

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Актуальность темы выпускной квалификационной работы обусловлена потребностями бизнеса в своевременном освоении новых рынков сбыта и внедрении эффективных маркетинговых технологий. Целью данной работы является проектирование и создание системы маркетинга в интернет-среде для предприятия. Практическая значимость данной работы заключается в подготовке теоретической базы для создания полноценной системы интернет-маркетинга, а также начале ее реализации в виде разработки корпоративного сайта и рекламных материалов для действующего предприятия.<br>The relevance of the topic of final qualification wo
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Багинская, В. А., та V. A. Baginskaia. "Разработка инструментария продвижения услуг оптового предприятия в интернет пространстве : магистерская диссертация". Master's thesis, 2019. http://hdl.handle.net/10995/77650.

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Выпускная квалификационная работа (магистерская диссертация) посвящена исследованию Интернет пространства как площадки коммуникации и продаж. Предметом исследования выступают коммуникационные инструменты и механизмы в рамках маркетинговой деятельности оптового предприятия ООО ТД «Сима – Ленд» в интернет – среде. Основной целью магистерской диссертации является научное обоснование теоретических положений и разработка практических рекомендаций по операционализации инструментария продвижения в интернет пространстве.<br>Graduate qualification work (master 's thesis) is devoted to the study of the
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Kopencová, Barbora. "Internet jako nástroj komunikace neziskových organizací." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-329067.

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This thesis describes the possibilities of using the internet for marketing and fundraising activities of non-profit organizations in the Czech Republic. It has an emphasis on the quality of non-profit organizations' web sites. The first chapter of the thesis presents a non- profit sector and its specifics. Furthermore, it describes the possible ways NGOs can communicate on the internet and their potential online marketing. The third chapter is dedicated to fundraising forms and mapping the current trends in online fundraising. The fourth and fifth chapter explain the specifics of web site usa
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Шараєвська, І. В. "Удосконалення міжнародного Інтернет-маркетингу компанії (на прикладі «SW Agency»)". Thesis, 2019. http://dspace.oneu.edu.ua/jspui/handle/123456789/11155.

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Проаналізовано зовнішньоекономічну діяльність «SW Agency», здійснено розробку стратегії просування продуктів галуззі Інтернет-маркетингу на зовнішніх ринках, представлені актуальні маркетингові рішення з реалізацій міжнародного Інтернет-маркетингу компанії. Запропоновано напрями вдосконалення міжнародної маркетингової діяльності компанії, розроблено заходи щодо оптимізації та підвищення ефективності збуту і просування, використання можливостей електронної комерції.<br>The foreign economic actiity of «SW Agency» is analyzed, the strategy of promotion of products of the Internet marketing indus
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Michael, Ian. "Consumer behaviour in computer mediated environments: implications for marketers." Thesis, 2005. https://vuir.vu.edu.au/15643/.

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This thesis examined the relationship between key consumer behaviour variables and the broad consumption behaviour patterns of consumers who searched and shopped for products over the Internet. The aim was to explore and suggest to marketing managers how and why people behaved as they do whilst searching and shopping online. The literature suggested a few key consumer behaviour variables such as: the role of the Internet in consumer decision-making, the psychological concept of "flow" and how this impacted on consumer behaviour online, barriers that exist for shopping online, the role that the
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Prinsloo, Carly Kim. "Determining employees' acceptance of electronic newsletters in an academic environment." Diss., 2016. http://hdl.handle.net/10500/20296.

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Internal marketing and internal communication are essential tools to align em-ployees’ mindsets with the necessary tasks which bring about employee satis-faction and organisational prosperity. Electronic newsletters serve as an internal marketing communication medium which can convey the necessary information to employees regarding the organisation’s goals and objectives. They also act as a medium to build relationships with employees and encourage improved service delivery and customer-oriented employee mindsets. Employees’ willingness to make use of electronic newsletters for the purpose of
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KUTHEILOVÁ, Adéla. "Odkrytí příležitostí a hrozeb pro vybranou firmu." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-187773.

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The aim of this thesis was to identify opportunities and threats for the selected company and suggest to company uses the information. In the practical part of the thesis it was used marketing situational analysis that examines the internal and external environment of the selected company. Information from the analyzes were summarized and evaluated in a SWOT analysis.SWOT analysis revealed the strengths and weaknesses of the company, opportunities and threats. In conclusion was suggested several recommendations on the use of collected information
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BROUČKOVÁ, Lucie. "Identifikace příležitostí pro vybranou firmu." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-251569.

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The aim of this thesis was to identify opportunities for the selected company and suggest to company uses the information. In the practical part of the thesis it was used marketing situational analysis that examines the internal and external environment of the selected company. Information from the analyzes were summarized and evaluated in a SWOT analysis.SWOT analysis revealed the strengths and weaknesses of the company, opportunities and threats. In conclusion was suggested several recommendations on the use of collected information
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Долгий, Сергій Юрійович. "Аналіз маркетингового середовища ТОВ "Оріон Енерго"". Магістерська робота, 2020. https://dspace.znu.edu.ua/jspui/handle/12345/1590.

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Долгий С. Ю. Аналіз маркетингового середовища ТОВ «Оріон Енерго»: кваліфікаційна робота магістра спеціальності 075 «Маркетинг» / наук. керівник М. М. Іванов. Запоріжжя : ЗНУ, 2020. 98 с.<br>UA : Кваліфікаційна робота магістра: 98 с., 8 рис., 8 табл., 73 джерела, 7 додатків. Об’єктом дослідження є маркетингове середовище торгівельного підприємства. Предметом дослідження є ринок електротехнічного устаткування та промислової автоматизації, фактори, які впливають на нього, основні представники цього ринку, управління маркетингом на торгівельному підприємстві. Мета кваліфікаційної роботи –
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TŮMOVÁ, Lenka. "Vnitřní prostředí vybrané společnosti a jeho zhodnocení." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-79855.

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In my graduation theses (it is a final project of engineering study at South Bohemia University, in field of commercial business) I focused on internal environment of the company called Centropen a.s. which is situated in Dačice. For evaluation of internal atmosphere I used a few different methods. One of them was the analysis of the results in particular functional fields, I mentioned Bostonian matrix shortly and SWOT analysis. As for an evaluation of functional fields I chose research and development, production, purchase, sale, marketing, human resources and financing. A separate chapter wa
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Rudansky-Kloppers, Sharon. "Relationship marketing by estate agencies in the residential property market of South Africa." Thesis, 2002. http://hdl.handle.net/10500/1054.

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This study investigates relationship marketing by estate agencies in the residential property market of South Africa. In determining the residential estate agency's knowledge of relation­ ship marketing, an extensive literature study was undertaken on the marketing environment and broader market, marketing concept, market segmentation and target marketing, the marketing mix and expansion thereof, as well as customer service and internal marketing. An empirical study was conducted to determine the residential estate agency's present knowledge and
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Tintěrová, Tereza. "Současné trendy v obsazování pracovních pozic a budování značky zaměstnavatele v organizacích." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-393665.

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The diploma thesis deals with the topic of contemporary trends in the recruitment and selection of workers and employer branding in organizations. Related to low unemployment rate, changes in individual's values and the dynamic development of technology, these personal activities are keys to ensure organization's prosperity. Firstly, the work focuses on the development of personal management and department up to the current situation. It follows a description of the specific factors of the external and internal environment of the organization. Attention is also paid to the methods and tools us
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(6615803), Ashley E. Rice. "Factors Influencing Indiana Residents' Level of Interest in Engaging with Purdue University." Thesis, 2019.

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The land-grant university system was founded in the 19th century as a public means to help improve people’s everyday lives. A century and a half later, the challenges that the public faces to live a quality life are constantly changing, creating a need for the land-grant system to respond and adapt to continue to fulfill its mission. While the literature contains a wealth of conceptual papers addressing the role and mission of land-grant universities, relatively few papers could be found that reported empirical data or proposed and tested metrics for public engagement constructs. The current s
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Stasko, Carly. "A Pedagogy of Holistic Media Literacy: Reflections on Culture Jamming as Transformative Learning and Healing." Thesis, 2009. http://hdl.handle.net/1807/18109.

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This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a cult
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