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Relevant bibliographies by topics / Internet marketing – Planning / Dissertations / Theses

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Dissertations / Theses on the topic 'Internet marketing – Planning'

Author: Grafiati

Published: 4 June 2021

Last updated: 2 February 2022

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1

Pavelka, Miloslav. "Využití nástrojů internetu v tvorbě a implementaci strategie společnosti TeskaLabs." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264521.

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This thesis covers the ways of utilizing internet tools for creating and implementing the strategy of TeskaLabs company. The amount of internet tools that provide various services to companies has risen significantly lately. TeskaLabs is a technology company that is aware of the potential of using internet tools instead of expansive boxed products. The thesis describes what inputs were key during choice of internet tools and what tools became part of the company's infrastructure in the end. Testing of internet tools involved communicators, internet storage services, tools for project managemen

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2

Loh, Anson Wing Hong. "Implement electronic commerce with Dreamweaver UltraDev 4.0." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2344.

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3

Jansen, van Rensburg Charmaine. "Online marketing of commercial and industrial properties and services in a small business." Thesis, Nelson Mandela Metropolitan University, 2013. http://hdl.handle.net/10948/d1020988.

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In view of the factors influencing and the steps in the design of a Website, building a successful Website will vary from business to business. This study investigates what is required from a small commercial and industrial property and services business to take their business online and create an effective Website. The environment of the property market reflected the role that government plays in the property industry and also the role of the private sector. Marketing in the real estate context indicated that if real estate agents have access to the right type of information, not only can the

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4

Elliott, Roger Michael. "A study of the factors influencing the success of internet marketing in small South African tourism businesses." Thesis, Rhodes University, 2005. http://hdl.handle.net/10962/d1016252.

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The tourism sector has been identified as an industry that has the potential to make a substantial contribution to job creation, economic growth, and redressing past imbalances in South Africa as it has been recognised as an underexploited sector with considerable potential for growth. The majority of tourism enterprises fall within the definition of small businesses, which have been identified as the most appropriate enterprises through which the economic challenges facing South Africa can be addressed. Small businesses differ from their larger counterparts not only in terms of size, but also

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5

Akalin, Kazim. "Business-to-business e-markets in textile industry: An empirical perspective." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2619.

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6

Gultová, Pavla. "Marketingový plán personálního informačního systému Kompas2." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224422.

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The diploma thesis focuses on creation of the marketing plan for the HR information system Kompas2 that is produced and distributed by PC HELP, a.s. The theoretical part also deals with mapping of modern marketing trends. When designing marketing activities, great attention is paid to Internet marketing, with an emphasis on content marketing.

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Baosuwan, Kunthorn. "The study to determine customers preference of using claims system via the internet at National Insurance Company Limited, Thailand." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2939.

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8

Hardyson, Hanna, and Johan Arnesson. "Trafikstyrningsintäkter : Revisorers riskbedömning." Thesis, Jönköping University, JIBS, Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12098.

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<p><strong>Bakgrund: </strong>Internet har sedan dess introduktion utnyttjats för dess massiva potential som marknadsföringsverktyg. Utvecklingen har gått mot sofistikerade interaktiva marknadsföringssystem vars främsta mål är att <em>styra trafik </em>på internet. Trafikstyrningsbranschen på internet omsatte ca 6,5 miljarder dollar år 2006 globalt och förväntas växa kraftigt. Denna studie ämnar undersöka problematik som har identifierats i aktuella rättsfall vid intäktsredovisning från trafikstyrningssystem. Risk kan föreligga främst genom manipulation av information och transaktioner. Ur

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9

Rice, Mary Colleen. "A web design shop for local business owners." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2613.

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This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.

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10

Boutkhil, Soumaya. "A study and implementation of an electronic commerce website using active server pages." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1894.

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The purpose of this project is to design an electronic commerce site for MarocMart company. MarocMart.com is an one-stop shopping company for a number of high quality products: carpets, jewelry, pottery, wood, leather, metals, and fashion items, etc... Each article is unique, hand-made by Moroccan craftsmen.

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11

Nedbal, Tomáš. "Modernizace páteřní sítě poskytovatele internetových služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222215.

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The thesis is focused on the technical issues removal on the backbone of internet service provider, MX-NET Telekomunikace Ltd. After marketing research of impacts on client there will be determined the best alternative of solution, ensured the appropriate funding and organized the installation.

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12

Euawatana, Teerapong. "Implementation business-to-business electronic commercial website using ColdFusion 4.5." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1917.

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This project was created using ColdFusion 4.5 to build and implement a commercial web site to present a real picture of electronic commerce. This project is intended to provide enough information for other students who are looking for a guideline for further study and to improve their skills in business from an information management aspect.

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13

Quiñones, Cesar. "Implementation business-to-consumer electronic commerce website using asp.net web programming framework." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2948.

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The purpose of this project is to demonstrate an integration of real world, real time e-commerce with the knowledge and experience gained in participating in the Masters of Business Administration -- Information Management program at California State University, San Bernardino. It is this knowledge and experience that is used to create a Business-To-Consumer (B2C) electronic commerce application (ECA) using available Internet and information management technology. This project presents all aspects of the simulation beginning with the background research of the canine services and supplies indu

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14

Novák, Michal. "Komplexní marketingová strategie v online prostředí." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223301.

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This thesis provides basic overview of marketing concepts and tools which are available for the Internet environment. It also provides new trends and opportunities in the online environment. Output of the thesis will be efficient strategy for men's lifestyle magazine with usage of minimum finance sources. Eficiency will be taken by using of combination and application of marketing tools available in the Internet environment. The main goal is to get super-synergy affect of marketing mix components for maximum efficiency and minimum costs.

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15

Teesri, Sumuscha. "Implementation business-to-business electronic commerce website using active server pages." CSUSB ScholarWorks, 2000. https://scholarworks.lib.csusb.edu/etd-project/3023.

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E-commerce is the current approach for doing any type of business online, which uses the superior power of digital information to understand the requirements and preferences of each client and each partner, to adapt products and services for them, and then to distribute the products and services as swiftly as possible.

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16

Rubertsson, Johan, and Alexander Unger. "How to evaluate a market segmentation process : A study on behalf of Svenska Cellulosa Aktiebolaget." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15545.

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Background A widely used concept within marketing is market segmentation, which companies use to create value. Many researchers have focused on different approaches to market segmentation and the segmentation process, but little attention has been given to how one can evaluate such a process. The thesis is written on behalf of the Swedish company Svenska Cellulosa AB that is currently working on a market segmentation project for their baby products category. Purpose The purpose of this thesis is to develop a standardized process for evaluating and measuring the value of a segmentation process.

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17

Jirák, Stanislav. "Uplatnění marketingového řízení ve zvoleném podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-10173.

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Jirák, S.: Dissertation. Jindřichův Hradec : The University of Economics, Prague, Faculty of Management in Jindřichův Hradec 2009. 78 s. Dissertation consulting professor Doc. Ing. Hana Ezrová, CSc.. The work considers using marketing directing in a specific company. Specific resources and solutions are used, and based on them a description and analysis of marketing directing in company LINE, s.r.o. was made. This project is divided into two parts, the first is created as a general frame for the use of marketing directing and the second part is the application part, with definition of company

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18

Lískovcová, Jaroslava. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17748.

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The thesis deals with the strategic analysis of external and internal environment of Retre, s. r. o., which operates on the czech market in the field of laundering. The main line of business is laundering, smoothing and collecting of textile and clothing for chemical cleaning. The theoretical part describes basic terms necessary for understanding of broader connections. Terms like strategic management, strategy, strategic thinking etc. are defined here. In a separate chapter there is a description of the process of marketing research , of gathering of the necessary information (marketing infor

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19

"An intelligent itinerary planning model for the travel and tourism industry in Hong Kong." 2001. http://library.cuhk.edu.hk/record=b5890578.

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by Yau Yin Fong, Yip Claudia.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 2001.<br>Includes bibliographical references (leaves 49-51).<br>ABSTRACT --- p.I<br>TABLE OF CONTENT --- p.II<br>LIST OF FIGURES --- p.IV<br>PREFACE --- p.V<br>Chapter CHAPTER I --- INTRODUCTION --- p.1<br>Chapter CHAPTER II --- HONG KONG'S TRAVEL AND TOURISM INDUSTRY_ --- p.5<br>Chapter II.a. --- Performance in 2000 --- p.5<br>Chapter II.b. --- Plans in 2001 --- p.6<br>Chapter CHAPTER III --- INTERNET MARKETING FOR TOURISM --- p.8<br>Chapter III.a. --- Traditional Method of Tourism Promotion --- p.8<b

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20

Celorinda, Irene da Costa. "Plano de marketing digital: aplicação à empresa Lima Fortuna - produtora de bebidas licorosas & espirituosas." Master's thesis, 2019. http://hdl.handle.net/10400.26/30044.

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Nos dias de hoje o meio digital é uma das áreas que mais poderá ajudar as empresas a crescer, nomeadamente pequenas empresas, devido aos baixos custos monetários que este meio acarreta, ajudando a chegar facilmente a clientes, fornecedores ou parceiros que as empresas pretendam atingir. É cada vez mais notório o desenvolvimento e a importância que o marketing digital tem vindo a ganhar sendo necessário as marcas estarem a par desta evolução, conseguindo ao longo do tempo ir ao encontro às necessidades dos clientes, que também elas se vão desenvolvendo, sendo essencial para as empresas r

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21

Naicker, Melisha. "The role of marketing media strategies on consumption." Thesis, 2012. http://hdl.handle.net/10413/10912.

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This research study put together was based on whether marketing media strategies have an effect on consumption.The purpose of this investigation would provide alternate methods of improving product advertising and client service in the consumer market, as well as influencing the advertising and marketing industry.Marketing media strategies provides a series of tactical actions, which are applied during strategy sales of the product and create awareness in the market amongst the consumer. This will provide an organization with an opportunity to concentrate on the scarce amount of resources and

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22

"Business plan for ILove.com." 2000. http://library.cuhk.edu.hk/record=b5890171.

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by Fu Chi Pang, Wei Hong, Wilson.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 2000.<br>Includes bibliographical references (leaves 37-38).<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iv<br>Chapter<br>Chapter I. --- BUSINESS OBJECTIVE --- p.1<br>Chapter II. --- INTERNET INDUSTRY OVERVIEW --- p.2<br>Development of the Internet Population --- p.2<br>World Wide Web --- p.3<br>Asia-Pacific Internet Growth Opportunities --- p.4<br>Key Internet Business Opportunities --- p.6<br>Advertising --- p.6<br>E-commerce --- p.6<br>Market Potential --- p.7<br>Hong Kong --- p.8<br>Chapt

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23

De, Jong Theunis. "Relationship marketing and internal marketing : a theoretical perspective." Thesis, 2014. http://hdl.handle.net/10210/9032.

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M.Comm. (Business Management)<br>Marketing as field of study has developed as a vibrant and evolutionary management function over a number of decades. In the 1950's the primary focus was on consumer goods. In the ensuing three decades industrial marketing, societal orientation and the marketing of services respectively, came to the fore. It is anticipated that relationship marketing will increasingly capture the attention of marketers in the 1990's. Relationship marketing addresses internal markets in the organisation, such as the personnel and jobs, suppliers, influencer markets, referral mar

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24

Couto, João Ferreira. "How does strategic and tactical alignment, effort coordination, internal communication and process standardization affect PT’s efficiency and effectiveness on e-mail and SMS marketing strategies?" Master's thesis, 2016. http://hdl.handle.net/10362/18242.

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The following project at Portugal Telecom (PT) is motivated by the needs employees stated, namely strategic alignment, coordination, communication and process standardization. After analyzing the data collected, the results stated this unit is aligned with the overall strategy, but lacks tactical unity. There is lack of coordination damaged by the poor communication, and 25% of the e-mails and SMSs collected have content going against the standardization rules. It is suggested the development of inter-department shared goals, monitoring of every e-mail and SMS through a unit-wide software, joi

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