Relevant bibliographies by topics / Internet marketing research areas

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Internet marketing research areas'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Internet marketing research areas"

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Sabaityte, Jolanta, and Vida Davidavičienė. "The Analysis of Research on Internet Marketing." Business: Theory and Practice 15, no. (3) (2014): 220–33. https://doi.org/10.3846/btp.2014.22.

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The targeted development of internet marketing faces the dynamic environment and its alterations that occur both – in business terms and conditions and in the use of e­tools and applicable concepts. The growing importance of internet marketing is indicated by a growth in e­markets, an increasing number of new generation consumers, investments of organizations in e­based decisions, a strong interest of scientists representing different fields as well as by widening the base of knowledge related to the above introduced phenomenon. Despite a continuously increasing amount of scientific literature
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Fang, Zheng, Yang Yang, Fu Min Deng, and Jing Cai. "Research Advances in Mobile Advertising Areas." Applied Mechanics and Materials 248 (December 2012): 555–58. http://dx.doi.org/10.4028/www.scientific.net/amm.248.555.

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As the rapid development mobile phone and mobile internet, the mobile phone is considered as the import interface between brands and consumers by managers. Mobile advertising, whichis defined as “any form of marketing, advertising or sales promotion activity aimed at consumers and conducted over a mobile channel is becoming the new promising marketing channel. Given this importance, how to conduct mobile advertising campaign to increase advertising effect is an big challenge for CMOs. To help the CMO to understand the mobile advertising, this paper reviewed recent research advances in mobile a
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Starostin, V. S., and I. Yu Okolnishnikova. "MARKETING INTERNET TECHNOLOGIES IN SMALL BUSINESS: MODERN REALITIES AND APPROACHES TO RESEARCH." Bulletin of Udmurt University. Series Economics and Law 30, no. 4 (2020): 512–19. http://dx.doi.org/10.35634/2412-9593-2020-30-4-512-519.

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The article is devoted to identifying promising areas of research in marketing Internet technologies in the field of small business. The digital component is increasingly being integrated into classic marketing processes and practices; the modern consumer is constantly “online’. Along with large and medium-sized enterprises, small enterprises apply and adapt Internet marketing approaches for successful activities in the selected market. The article considers approaches to adapting the marketing processes of small enterprises to activities in the digital economy based on Internet marketing tech
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Fomichenko, I., S. Barkova, A. Dykan, K. Kosik, and K. Kozlova. "Internet Marketing as a Modern Enterprise Communication Tool." Economic Herald of the Donbas, no. 4 (62) (2020): 97–102. http://dx.doi.org/10.12958/1817-3772-2020-4(62)-97-102.

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The article identifies the need for the use of Internet marketing technologies to promote goods and services in a modern domestic enterprise. Based on the analysis, the need to improve the marketing, sales and communication policy of domestic enterprises using the Internet is substantiated. The main marketing processes that are implemented using Internet marketing technologies, which include marketing research on the Internet, marketing communications on the Internet and promotion and marketing of products over the Internet. The main types of Internet marketing at a modern enterprise are studi
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Natarajan, Thamaraiselvan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, and Jeevananthan Manickavasagam. "The State Of Internet Marketing Research (2005-2012)." International Journal of Online Marketing 3, no. 4 (2013): 43–67. http://dx.doi.org/10.4018/ijom.2013100103.

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The purpose of this study is to quantitatively review pertinent research activities that have been performed between 2005 and 2012 (July) in the area of internet marketing. In addition the paper identifies the central topic in the internet marketing literature and provides expected topical areas of interest. 2158 research article abstract citations were analysed from 460 refereed academic journals collected from six databases. The articles were further categorised under specific topics and network analysis was performed using GEPHI 0.8.1 to know the central topic in the last seven years. Consu
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Wu, Yangjing. "Research on Digital Marketing Strategies for Brands based on the Internet Context." Highlights in Business, Economics and Management 2 (November 6, 2022): 106–13. http://dx.doi.org/10.54097/hbem.v2i.2346.

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In an era of rapid internet development, digital technology is taking up an increasing part of life. With this comes the use of digital technology in various areas, and brands are gradually moving away from traditional marketing methods to digital marketing. In order to understand the role of digital marketing strategies in the promotion of brands, the literature was analyzed using case studies of several brands that use the Integrated Marketing Communication Strategy and the Online to Offline model, and it was concluded that digital marketing strategies can help brands gain attention and incr
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Zheng, Shi, Xia Jin, and Wen Zheng. "Big Data Usage in Marketing Research." Frontiers in Business, Economics and Management 5, no. 3 (2022): 242–48. http://dx.doi.org/10.54097/fbem.v5i3.2029.

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In the marketing field, the use of big data in research can make us understand consumer deeply. In some areas of market research, big data is already established today. The social media analytics and the use of cookie data to measure internet coverage are two prominent examples. This essay combs through relevant literatures, discusses the big data uses in the marketing research and its contribution for decision-making. It presents a revision of main concepts about marketing research, the new possibilities of use and a reflection about limitations of big data in the marketing research.
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Lyzhnyk, Yu B., І. V. Shapovalova, and R. V. Shamrin. "APPLICATION OF INTERNET MARKETING TOOLS TO FORM CONSUMER BEHAVIORAL RESPONSE." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 1(78) 2023 (2023): 14–20. http://dx.doi.org/10.33274/2079-4819-2023-78-1-14-20.

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Objective. The objective of the article is to study the directions of application of Internet marketing tools for the formation of behavioral reactions of consumers, in particular, the determination of the main advantages and potential problems in the promotion of goods on the Internet. Methods. To achieve the goal, general scientific and special research methods were used, in particular: the analysis method (to study the growth of Internet sales in Ukraine), the logical generalization method (to formulate a list of Internet marketing tools that have the greatest influence on consumer behavior
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Xiao, Yunhua. "Tourism Marketing Platform on Mobile Internet." Journal of Electronic Commerce in Organizations 17, no. 2 (2019): 42–54. http://dx.doi.org/10.4018/jeco.2019040104.

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With the progress of science and technology, the development and improvement of internet technology and smart phones are gradually popular in the daily life; this world has achieved a swift transition to the mobile internet era from the traditional internet era. Various tourist areas have established “Digital Scenic Spots” in recent years, making the internet combine tightly with tourism. The construction of scenic-spot marketing platforms based on internet is an important component of constructing “Digital scenic spot.” In this article, a tourism marketing platform on the mobile internet is e
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Varnali, Kaan. "The Impact of the Internet on Marketing Strategy." International Journal of E-Business Research 6, no. 4 (2010): 38–51. http://dx.doi.org/10.4018/jebr.2010100104.

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This conceptual paper revisits and reviews early milestone literature of influential authors, who discuss the impact of the Internet on major forces that shape a company’s marketing strategy to assess whether their futurist predictions and conceptual claims turned out to be true or were later falsified by empirical research or market experience. In particular, the impact of the Internet on customers, design of products/services, pricing, marketing communications, intermediaries, publics, and social/cultural environment is explored. Throughout the paper, related under-researched and unsettled a
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Dissertations / Theses on the topic "Internet marketing research areas"

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Moberg, Emma, and Charlotte Perhammar. "Saklighet, öppenhet och profilering : arbete med information och marknadsföring på Linköpings universitet." Thesis, Linköping University, Department of Thematic Studies, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1309.

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<p>With this essay we have had the intention of observing Linköping University as an example of a public authority undergoing change. In the information society of today, the increasing competition and internationalization affects, not only companies and organizations, but also the public sector. After having been concerned with neutral information spread only, according to"the third mandate", employees at the Department of Information at Linköping University has also started dealing with marketing, so as to increase the recruitment of students. As a result of this, the work team has been divi
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Villegas, Domínguez María Teresa. "PROPUESTA DE VALOR PARA UNIDADES DE PRODUCCIÓN DE MIEL DE AMATEPEC, ESTADO DE MEXICO, DESDE LA PERSPECTIVA DEL MARKETING RURAL." Tesis de maestría, Universidad Autónoma del Estado de México, 2020. http://hdl.handle.net/20.500.11799/109548.

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Se refiere a un Trabajo Terminal de Grado<br>La producción de miel en el municipio de Amatepec, es una actividad al igual que muchos bienes y servicios producidos en zonas rurales que en la actualidad se encuentra desvinculada de mercados urbanos. La miel producida en este municipio se encuentra lejos de los consumidores finales, pasando de las manos del apicultor a manos de intermediarios quienes tienen la decisión de poner precio a este producto. Este trabajo hace un recorrido por la historia de la apicultura en México hasta llegar a Amatepec, en donde se hace un análisis de la forma
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Alomran, Abdullah. "Electronic banking business practices and marketing." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2068.

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The purpose of this study is to determine how banks and consumers are adapting to the Internet age; to understand the privacy, security and other issues involved with money transfers; to determine steps being taken to make e-banking adaptable to meeting the needs of the bank, customers, business and industry; to forecast e-banking potential; and to understand the role of marketing in the process.
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Han, Kwon Soo. "Surveygen: A web-based survey editor." CSUSB ScholarWorks, 1998. https://scholarworks.lib.csusb.edu/etd-project/1786.

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Popelová, Veronika. "Internetová reklama." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16612.

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Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire. Result of thesis is recommendation for companies who are making business on internet or using internet for their business.
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Němcová, Monika. "Návrh marketingové strategie společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241388.

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This thesis is focused on the marketing strategy of company Hrackomat.cz. Thesis includes analysis of current company situation. Based on the marketing analysis and marketing research are made suggestions and recommendations, which leads to better financial situation of company.
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Isabirye, Naomi. "A model for user requirements elicitation specific to users in rural areas." Thesis, University of Fort Hare, 2009. http://hdl.handle.net/10353/145.

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Dwesa is a rural town situated in South Africa's Eastern Cape Province that has been selected as a testing site for an e-commerce project to address some of the challenges faced by the community. These challenges include difficulties stemming from poverty, poor access to public services, unemployment and low levels of literacy. The Siyakhula Living Lab project’s aim is to develop an e-commerce platform that will 'connect' the residents with the necessary access to services and markets by providing them with the necessary tools that can help in alleviating some of their challenges. In order for
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Hektor, Anders. "What's the use? : Internet and information behavior in everyday life." Doctoral thesis, Linköping : Tema, Univ, 2001. http://www.bibl.liu.se/liupubl/disp/disp2001/arts240s.htm.

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Летуновська, Наталія Євгенівна, Наталия Евгеньевна Летуновская, Nataliia Yevhenivna Letunovska та В. Є. Лазоренко. "Інтернет-маркетинг як спосіб підвищення популярності культурно-освітніх закладів міста". Thesis, Національний технічний університет «Харківський політехнічний інститут», 2017. http://essuir.sumdu.edu.ua/handle/123456789/53046.

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У тезах авторами зроблено акцент на проблемі підвищення зацікавленості населення користуватися послугами культурно-освітніх закладів. Запропоновані інструменти Інтернет-маркетингу, які доцільно використовувати для зростання популярності культурно-освітніх закладів міста Суми.<br>В тезисах авторами сделан акцент на проблеме повышения заинтересованности населения к пользованию услугами культурно-образовательных учреждений. Предложены инструменты Интернет-маркетинга, которые целесообразно использовать для возрастания популярности культурно-образовательных учреждений города Сумы.<br>Authors emphas
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Beneš, David. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377552.

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This diploma thesis is focused on the design of a marketing strategy within a selected company. In the theoretical part, an examination of currently available professional literature has been made. This literature, which describes individual marketing systems, is used as subsequent source material for the empirical component of this thesis. The analytical section focuses on a description of FITCOACH s.r.o, its position in its market and an overview of competitors in this sector. The main goal of the thesis is the proposal of a marketing strategy for FITCOACT, s.r.o. In conclusion, this thesis
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Books on the topic "Internet marketing research areas"

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Berthon, Pierre. The Web site as marketing communication medium: A tentative model and areas of research. Henley Management College, 1995.

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Berthon, Pierre. The Web site as marketing communication medium: A tentative model and areas of research. Henley Management College, 1995.

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Ireton, Donna S. Internet-based market research. Advanced Systems Development, Inc., 1998.

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1965-, Lee Ook, ed. Internet marketing research: Theory and practice. Idea Group Pub., 2001.

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McDaniel, Carl D. Marketing research. 7th ed. Wiley, 2007.

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McDaniel, Carl D. Marketing research: The impact of the Internet. 5th ed. South-Western, 2002.

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1942-, Gates Roger H., ed. Marketing research. 6th ed. Wiley, 2005.

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1942-, Gates Roger H., ed. Marketing research. 9th ed. Wiley, 2012.

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Czinkota, Michael R. The STAT-USA/Internet companion to international marketing. STAT-USA, 2001.

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Czinkota, Michael R. The STAT-USA/Internet companion to international marketing. STAT-USA, 2001.

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Book chapters on the topic "Internet marketing research areas"

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Ziadie, Haritz Ghozi, Meilita Tryana Sembiring, and Beby Karina Fauzeea Sembiring. "Marketing Mix Strategy Using SWOT Analysis to Increase Market Share in PT Smartfren Telecom Tbk North Sumatera Area." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_116.

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AbstractThe need for communication technology, especially internet data services, cannot be separated from people’s lives. Almost all people now have internet data services to meet their internet access needs. However, the public is faced with many choices of internet data services offered by cellular network operators, one of which is Smartfren. PT Smartfren Telecom, Tbk, provides a wide selection of attractive data services and adapts to the needs of the community in order to increase the number of new customers and retain old customers. PT Smartfren Telecom, Tbk uses a 4P marketing mix stra
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Lile, Ramona, Lavinia Denisia Cuc, Mioara Florina Pantea, and Dana Rad. "A Humanistic Approach to Recommender Systems: Implications for 5.0 Marketing Management." In Contributions to Management Science. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-60343-3_10.

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AbstractIn the producer-customer interaction, humanistic management places a strong emphasis on the end-user interests. This perspective embraces a number of more focused philosophies that highly value human development, potential, and dignity. A reaction to the emerging mega-trend that calls for reevaluating marketing is humanistic marketing. Recently, 5.0 marketing management was created by integrating conventional theories of consumer behavior with fundamental concepts from humanistic psychology, such as the ability for self-actualization, self-direction, and choice. Currently, research on
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West, Chris. "Market Research on the Internet." In Marketing Research. Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14681-9_12.

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Capecchi, Irene, Gianluca Grilli, Elena Barbierato, and Sandro Sacchelli. "A Spatial Multi-criteria Decision Support System for Stress Recovery-Oriented Forest Management." In Smart and Sustainable Planning for Cities and Regions. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-57764-3_12.

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AbstractA solution to cope with chaotic urban settlements and frenetic everyday life is refuging in nature as a way to reduce stress. In general—in recent years—it has been scientifically demonstrated how natural areas are an important environment for psycho-physiological health. As a consequence, it is important to plan dedicated spaces for stress recovery in order to increase the well-being of people. With respect to forests, there is a growing interest in understanding the marketing and tourist potential of forest-therapy activities and policies. This paper develops a decision support syste
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Franch, Mariangela, Umberto Martini, and Pier Luigi Novi Inverardi. "Defining Internet Marketing Strategies for Alpine Tourist Destinations. Lessons from an Empirical Research Study of the Dolomites Area." In Information and Communication Technologies in Tourism 2003. Springer Vienna, 2003. http://dx.doi.org/10.1007/978-3-7091-6027-5_43.

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Bucklin, Randolph E., and Paul R. Hoban. "Marketing Models for Internet Advertising." In International Series in Operations Research & Management Science. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56941-3_14.

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Pollák, František, and Peter Markovič. "Internet Marketing." In Brand Management [Working Title]. IntechOpen, 2022. http://dx.doi.org/10.5772/intechopen.107918.

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The issue of brand management is taking on new dimensions at a time of accelerated digitization. The aim of the chapter is to approach selected areas of the issue by pointing out the basic forms of promotion in the digital environment of the Internet. An appropriate mix of these forms is essential for effective marketing communication in the digital environment. Where appropriateness and efficiency are necessary factors that need to be taken into account in the process of building a brand in the eyes of reference markets. Understanding the fundamentals of the issue of promotion in online envir
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Zhang, Jie. "Comparing Consumer Purchase Behavior on the Internet and in Brick-and-Mortar Stores." In Internet Marketing Research. IGI Global, 2001. http://dx.doi.org/10.4018/978-1-878289-97-1.ch012.

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A research area that has gained interest of marketing researchers in recent years is the comparison of consumer behavior on the Internet and traditional brick-and-mortar stores. We offer an overview of the recent developments in this research area and summarize the key findings along two dimensions: 1) factors that may cause behavioral differences in the two types of shopping environments; and 2) patterns of behavioral differences identified in the literature. We also outline our own recent work as an example to illustrate how this stream of research can help improve marketing strategies and t
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Natarajan, Thamaraiselvan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, and Jeevananthan Manickavasagam. "The State of Internet Marketing Research (2005-2012)." In Marketing and Consumer Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch013.

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The purpose of this study is to quantitatively review pertinent research activities that have been performed between 2005 and 2012 (July) in the area of internet marketing. In addition the paper identifies the central topic in the internet marketing literature and provides expected topical areas of interest. 2158 research article abstract citations were analysed from 460 refereed academic journals collected from six databases. The articles were further categorised under specific topics and network analysis was performed using GEPHI 0.8.1 to know the central topic in the last seven years. Consu
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Meißner, Martin, Sören W. Scholz, and Ralf Wagner. "Marketing Research Using Multimedia Technologies." In Encyclopedia of Multimedia Technology and Networking, Second Edition. IGI Global, 2009. http://dx.doi.org/10.4018/978-1-60566-014-1.ch120.

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Marketing research is the process of systematically gathering, analyzing, and interpreting data pertaining to the company’s market, customers, and competitors, with a view to improving marketing decisions. Multimedia technologies and the Internet have created opportunities previously unimagined in marketing research practice. Electronic or online marketing research takes one of two forms: research about the Internet and research on the Internet. Generally, marketing research activities cover the provision of relevant information to identify or solve marketing problems in the areas of market se
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Conference papers on the topic "Internet marketing research areas"

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Wang, Yunshan, Ji Li, Lei Xu, Weile Liang, Yang Kou, and Alikhan Berk. "Research on the Utility of Smart Micro-grids for Small Residential Areas." In 2024 4th International Conference on Smart Grid and Energy Internet (SGEI). IEEE, 2024. https://doi.org/10.1109/sgei63936.2024.10914083.

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Li, Xiang, Ruida Zhou, Lanfang Zhang, Jun Zou, and Jun Li. "Research on Characteristics of Hesitant Driving Behavior in Urban Expressway Diversion Areas." In 2024 6th International Conference on Internet of Things, Automation and Artificial Intelligence (IoTAAI). IEEE, 2024. http://dx.doi.org/10.1109/iotaai62601.2024.10692627.

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Veghes, Calin. "Bridging internet and cultural heritage through a digital marketing funnel: An exploratory approach." In CARMA 2020 - 3rd International Conference on Advanced Research Methods and Analytics. Universitat Politècnica de València, 2020. http://dx.doi.org/10.4995/carma2020.2020.11627.

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Digital marketing and cultural heritage: what may have in common two areas that seem so different? What may connect a dynamic, evolving and even catchy field to a rather static, outdated and quite boring one? Maybe a funnel. Actually, a marketing funnel. More precisely a digital marketing funnel aiming to support the capitalization of the cultural heritage by drawing attention, raising interest, stimulate desire and generate action related to the cultural heritage output – goods, services, brands, events, and activities – under of the forms of discovering, exploring, experiencing and enjoying
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Belačić, Aleksandra, and Slavko Alčaković. "The impact of internet media on video marketing in Serbia." In 1st International Scientific Conference on Economy, Management and Information Technologies-ICEMIT 2023. Toplica Academy of Applied Studies, Department of Business Studies Blace, Serbia, 2023. http://dx.doi.org/10.46793/icemit23.035b.

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The aim of the conducted study was to determine Serbian consumers' preferences related to the consumption of video-based content. The study was carried out through the execution of exploratory research relying on a survey. The quantitative analysis of the responses and the subsequent assessment of descriptive statistic measures showed that the hypothesis (video marketing efforts should be geared towards the digital realm due to the increasing consumption of brand and user-generated online video content) should be accepted since the respondents unquestionably prefer to consume video content in
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Glazunova, Jevgēnija, and Deniss Ščeulovs. "Contemporary marketing personalization through clustering approach." In 14th International Scientific Conference „Business and Management 2024“. Vilnius Gediminas Technical University, 2024. http://dx.doi.org/10.3846/bm.2024.1221.

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Marketing personalization is attracting a growing interest from researchers and practitioners alike because customers demand tailored and resonating products, services, and communications. Marketing Personalization is utilizing knowledge about customers to build long-lasting relationships by matching their needs and preferences with relevant content and offers. Modern technology advancements enable customer data collection, analysis, and modelling in a way that allows for treating every customer as a segment of one, increasing their satisfaction and loyalty. This study aims to provide a compre
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Xie, Fuyi, and Zihao Luo. "An Analysis and Research of Growth Factors of Internet Celebrity Boba Milk Tea Stores using Machine Learning and Artificial Intelligence." In 13th International Conference on Artificial Intelligence, Soft Computing and Applications. Academy & Industry Research Collaboration Center, 2023. http://dx.doi.org/10.5121/csit.2023.132214.

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The boba milk tea industry has emerged as a dynamic and competitive sector within the broader landscape of the food and beverage industry [1]. Characterized by its unique combination of tea, milk, and chewy tapioca pearls, boba milk tea has garnered a dedicated following of enthusiasts. To secure and expand their presence in this market, boba milk tea stores aspire to achieve the status of internet celebrities, attracting a widespread and loyal customer base [2]. This research paper delves into the intricate realm of boba milk tea store growth factors using Machine Learning and Artificial Inte
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Pal, Rimpa, and Bhaskar Bhowmick. "Mapping the Evolution and Future Directions of Family Business Research: A Bibliometric Analysis." In 7th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2025. https://doi.org/10.62422/978-81-981590-7-6-009.

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Family business research has experienced significant growth and diversification in the past decades. In this Bibliometric study, we aimed to map the trends and identify the future research directions. We analysed 8169 documents (1957 to 2025) from the Scopus and Web of Science database by using Bibliometrix and Biblioshiny. It showed that the publications increased annually at a rate of 7.1% while 10244 authors contributed to this domain. The first surge happened in 1988 (Family Business Review published), followed by 2011 (Journal of Family Business Management, and Journal of Family Business
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"Educational Technology in IT and Marketing Education - The Experience of Early Thai Educators [Abstract]." In InSITE 2019: Informing Science + IT Education Conferences: Jerusalem. Informing Science Institute, 2019. http://dx.doi.org/10.28945/4199.

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Aim/Purpose: The paper aims to discuss the experience of early Thai educators in adopting Educational Technology in IT and Marketing Education. Background: As the world become increasingly digitized, educators need to keep up through the use of educational technology to effectively increase learning efficiency. Methodology: Conducting an interview. Contribution: A hands-on teaching experience in Marketing and IT areas through the use of Educational technology. Findings: The use of educational technology in Thailand can be found in three main areas namely data transfer, interactive online class
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Dzilská, Zuzana, Kristián Kalamen, and František Pollák. "Evolution of the E-commerce in Finland and in Sweden Based on Urbanization Differentiation." In 5th World Conference on Business, Management, Finance, Economics, and Marketing. Eurasia Conferences, 2024. http://dx.doi.org/10.62422/978-81-968539-6-9-033.

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COVID-19 pandemic possessed many various implications to the society. With the main aim, to protect health of individuals, a set of government restrictions needed to be placed. One of the main one that was introduced shortly after COVID-19 breakout was social distancing. Due to that shopping behavior of many people has undergone a change which greatly impacted the e-commerce sector. This study aims to analyze the evolution of internet purchases performed in Finland in comparison to Sweden based on the urbanization differentiation available at Eurostat. The research method involves collection a
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Tamarin, Cindy Claudia, Neneng Nurlaela Arief, and Agnesia Candra Sulyani. "PROPOSED MARKETING STRATEGY FOR TOURISM USING VIRTUAL REALITY (VR) DURING COVID-19 (STUDY CASE: LABUAN BAJO)." In GLOBAL TOURISM CONFERENCE 2021. PENERBIT UMT, 2021. http://dx.doi.org/10.46754/gtc.2021.11.045.

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One of the factors in the development of culture and natural resources in Indonesia is the tourism sector. This is sought to help improve and improve the community’s economy by opening employment opportunities and developing areas that have the potential as tourism hotspots, one of which is the Komodo National Park in Labuan Bajo. However, due to the outbreak of the SARS- COVID-19 virus, the government came up with a policy to stop economic activity in the tourism sector to prevent the spread of the virus by implementing Large-Scale Social Restrictions (PSBB). This paper aims to propose a tour
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Reports on the topic "Internet marketing research areas"

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Ertanowska, Delfina. MEMES AS A MEANS OF COMMUNICATION AND MANIPULATION. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11073.

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The article considers memes as a short form of internet statement. Memes was discussed as a successor to the primary interpersonal communication in the form of rock drawings, pictures, pictograms, and hieroglyphs. In addition, the issue of memes as a tool of media and political manipulation has been described. Areas of discussion also include paid trolling and specialized media services to build a modern political campaign through memes. The use of memes as a political marketing tool was discussed.
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Phillips, Paul. The Application of Satellite-based Internet of Things for New Mobility. SAE International, 2024. http://dx.doi.org/10.4271/epr2024001.

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&lt;div class="section abstract"&gt;&lt;div class="htmlview paragraph"&gt;With the increased use of devices requiring the Internet of Things (IoT) to enable “New Mobility,” the demand for satellite-enabled IoT is growing steadily, owing to the extensive coverage provided by satellites (over existing ground-based infrastructure). Satellite-based IoT provides precise and real-time vehicle location and tracking services, large-scale geographical vehicle and/or infrastructure monitoring, and increased coverage for remote locations where it may not be possible to install ground-based solutions.&lt;
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Majchrowska, Justyna. TESTIMONIAL IN (NEW) MEDIA. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11109.

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The linguistic research of (the new) media so far has mainly focused on the analysis of content from broadcasters – people publishing on the Internet in order to convince the potential recipients to enter the website, read articles, explore the website as well as return after leaving it – in exchange for the material or financial benefit. Several years of observation of a variety of text types existing in the media shows that not only texts from broadcasters make it possible to notice and maintain this attention of recipients. Nowadays, similarly as in marketing and advertising, in the media (
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Jones, Rachel K., and Lisa Remez. Research on the Early Impact of Dobbs on Abortion, Births and Contraception: What We Know So Far. Guttmacher Institute, 2024. http://dx.doi.org/10.1363/2024.300556.

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The US Supreme Court’s June 2022 decision in Dobbs v. Jackson Women’s Health Organization eliminated the federal constitutional right to abortion in the United States. This report provides a topline summary of the emerging body of research measuring the likely impact of the Dobbs decision on outcomes in four areas: abortion services and access, abortion incidence, incidence of births and contraceptive use. To locate peer-reviewed studies, we searched three academic databases (Google Scholar, PubMed and JSTOR) using the terms “abortion” AND (“Dobbs” OR “Roe”) and limited our summary to study fi
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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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Munira, Sirajum, and Wahid bin Ahsan. E-Reading Adoption and Digital Literacy in Rural Bangladesh: Overcoming Barriers and Improving Educational Outcomes. Userhub, 2024. http://dx.doi.org/10.58947/journal.rkmd65.

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This study examines the adoption and impact of e-books and PDFs among students in rural Bangladesh, exploring how digital reading influences study habits and educational outcomes. In-depth interviews with 27 participants, including students, teachers, and parents, reveal patterns of e-reading adoption, its effects on learning, and the challenges of accessing digital resources in rural areas. The research also investigates the role of educational and parental support and the broader cultural and social implications of digital learning in these communities. Key findings show that while students
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Islam, Asiya, and Preeti Manchanda. Gender Inequalities in Digital India: A survey on digital literacy, access, and use. Digital Futures at Work Research Centre (Digit), 2023. http://dx.doi.org/10.20919/mcuu2363.

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This paper reports the main findings from a survey on gender inequalities in digital literacy, use, and access among youth (18-25 years) in three parts of India – Delhi, Uttar Pradesh, and Bihar. In addition to gender, the survey was attentive to other inequalities too in its enquiry about the location (urban/rural), caste, household income, and education level of the respondents. This paper largely presents inequalities of gender as they intersect with urban/rural location since other variables, while important, yielded smaller numbers that need further careful analysis. The survey was inform
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Modlo, Yevhenii O., Serhiy O. Semerikov, Stanislav L. Bondarevskyi, Stanislav T. Tolmachev, Oksana M. Markova, and Pavlo P. Nechypurenko. Methods of using mobile Internet devices in the formation of the general scientific component of bachelor in electromechanics competency in modeling of technical objects. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/3677.

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An analysis of the experience of professional training bachelors of electromechanics in Ukraine and abroad made it possible to determine that one of the leading trends in its modernization is the synergistic integration of various engineering branches (mechanical, electrical, electronic engineering and automation) in mechatronics for the purpose of design, manufacture, operation and maintenance electromechanical equipment. Teaching mechatronics provides for the meaningful integration of various disciplines of professional and practical training bachelors of electromechanics based on the concep
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Oleksiuk, Vasyl P., and Olesia R. Oleksiuk. Exploring the potential of augmented reality for teaching school computer science. [б. в.], 2020. http://dx.doi.org/10.31812/123456789/4404.

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The article analyzes the phenomenon of augmented reality (AR) in education. AR is a new technology that complements the real world with the help of computer data. Such content is tied to specific locations or activities. Over the last few years, AR applications have become available on mobile devices. AR becomes available in the media (news, entertainment, sports). It is starting to enter other areas of life (such as e-commerce, travel, marketing). But education has the biggest impact on AR. Based on the analysis of scientific publications, the authors explored the possibilities of using augme
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Quimba, Francis Mark, Neil Irwin Moreno, and Alliah Mae Salazar. Readiness for AI Adoption of Philippine Business and Industry: The Government's Role in Fostering Innovation- and AI-Driven Industrial Development. Philippine Institute for Development Studies, 2024. https://doi.org/10.62986/dp2024.35.

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This paper examines the current state of artificial intelligence (AI) adoption in Philippine businesses and industries, analyzing the barriers to adoption and evaluating the government's role in fostering AI-driven industrial development. Through an analysis of various AI readiness indices and case studies, the research finds that while basic digital infrastructure is widespread, with 90.8 percent of establishments having computers and 81 percent having internet access, advanced technology adoption remains limited. Only 14.9 percent of firms use AI technologies, with adoption concentrated in u
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