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Books on the topic 'Internet marketing research areas'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Berthon, Pierre. The Web site as marketing communication medium: A tentative model and areas of research. Henley Management College, 1995.

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2

Berthon, Pierre. The Web site as marketing communication medium: A tentative model and areas of research. Henley Management College, 1995.

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3

Ireton, Donna S. Internet-based market research. Advanced Systems Development, Inc., 1998.

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4

1965-, Lee Ook, ed. Internet marketing research: Theory and practice. Idea Group Pub., 2001.

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5

McDaniel, Carl D. Marketing research. 7th ed. Wiley, 2007.

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6

McDaniel, Carl D. Marketing research: The impact of the Internet. 5th ed. South-Western, 2002.

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7

1942-, Gates Roger H., ed. Marketing research. 6th ed. Wiley, 2005.

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8

1942-, Gates Roger H., ed. Marketing research. 9th ed. Wiley, 2012.

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9

Czinkota, Michael R. The STAT-USA/Internet companion to international marketing. STAT-USA, 2001.

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10

Czinkota, Michael R. The STAT-USA/Internet companion to international marketing. STAT-USA, 2001.

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11

Czinkota, Michael R. The STAT-USA/Internet companion to international marketing. STAT-USA, 2001.

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12

Americas Conference (1999 Toronto, Ont.). Americas Conference. Advertising Research Foundation, 1999.

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13

Berkman, Robert I. How to find market research online. FIND/SVP Publishing, 1996.

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14

Rappaport, Stephen D. Listen first!: Turning social media conversations into business advantage. John Wiley & Sons, 2011.

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15

Menon, Satya. Managing consumer motivation and learning: Harnessing the power of curiosity for effective advertising strategies. MSI, 1999.

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16

Methodology of sociological research. Science and Innovation Center Publishing House, 2024. http://dx.doi.org/10.12731/978-5-907608-36-8.

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The textbook contains an outline of the main issues of training courses on methodology and methodology of sociological research, designed for students of Bachelor's degree programs in the areas of training "Sociology", "Social Work" and "Organization of work with youth", as well as Master's degree programs in the areas of training "Sociology", "Social Work". The manual may also be of interest to all those who organize sociological research, use sociological methods of data collection to implement professional activities in the social sphere and marketing.

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17

Sharova, E. N., and G. V. Zhigunova. Practicum on methodology and techniques of sociological research. Science and Innovation Center Publishing House, 2024. http://dx.doi.org/10.12731/978-5-907608-37-5.

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The textbook contains an outline of the main issues of training courses on methodology and methodology of sociological research, designed for students of Bachelor's degree programs in the areas of training "Sociology", "Social Work" and "Organization of work with youth", as well as Master's degree programs in the areas of training "Sociology", "Social Work". The manual may also be of interest to all those who organize sociological research, use sociological methods of data collection to implement professional activities in the social sphere and marketing.

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18

PSYCHOLOGICAL RESEARCH AND PRACTICE. Filozofski fakultet Niš, 2020. http://dx.doi.org/10.46630/dpp.2020.

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The International Thematic Proceedia titled „Psychological research and practice” is a publication from the 15th International Conference “Days of Applied Psychology” held on September 27th & 28th 2019 at the Faculty of Philosophy, University of Niš. This is a traditional annual nonprofit conference which has been organized since 2005 by the Department of Psychology of the Faculty of Philosophy, University of Niš, with the support and co-financing of the Ministry of Education, Science and Technological Development of the Republic of Serbia. The conference started with the idea of gathering

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19

PSYCHOLOGICAL RESEARCH AND PRACTICE. Filozofski fakultet Niš, 2020. http://dx.doi.org/10.46630/dpp.2020.

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The International Thematic Proceedia titled „Psychological research and practice” is a publication from the 15th International Conference “Days of Applied Psychology” held on September 27th & 28th 2019 at the Faculty of Philosophy, University of Niš. This is a traditional annual nonprofit conference which has been organized since 2005 by the Department of Psychology of the Faculty of Philosophy, University of Niš, with the support and co-financing of the Ministry of Education, Science and Technological Development of the Republic of Serbia. The conference started with the idea of gathering

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20

Krishnamurthy, Sandeep. Contemporary Research in E-marketing. IGI Global, 2004.

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21

Krishnamurthy, Sandeep. Contemporary Research in E-marketing. Idea Group Publishing, 2005.

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22

Forrest. Internet Marketing Research: Resources and Techniques. McGraw-Hill Education, 1998.

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23

Lee, Ook. Internet Marketing Research: Theory and Practice. IGI Global, 2001.

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24

McDaniel, Carl. Marketing Research: The Impact of the Internet. Wiley & Sons, Incorporated, John, 2001.

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25

McDaniel, Carl. Market Research (Impact of the Internet). 5th ed. John Wiley & Sons, 2001.

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26

Ireton, Donna S. Internet-Based Market Research (3rd Edition). 3rd ed. Advanced Systems Development, Inc., 2003.

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27

Miller, Michael. Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. Wiley & Sons, Incorporated, John, 2011.

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28

Krishnamurthy, Sandeep. Contemporary Research In E-marketing. Idea Group Pub, 2005.

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29

McDaniel, Carl. Pro Marketing Research Impact of the Internet. Wiley & Sons, Incorporated, John, 2001.

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30

McDaniel, Carl D., and Roger H. Gates. Marketing Research: The Impact of the Internet. 5th ed. Thomson South-Western, 2001.

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31

McDaniel, Carl. Marketing Research: The Impact of the Internet. Wiley, 2001.

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32

Marketing Research: The Impact of the Internet. 5th ed. Wiley, 2001.

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33

Marketing Research: The Impact of the Internet. Wiley, 2001.

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34

West, C. The Internet Market Research Audit ("Financial Times" Audit). Financial Times Prentice Hall, 1999.

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35

Marketing Research. Wiley, 2014.

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36

Marketing Research. Wiley & Sons, Limited, John, 2021.

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37

Marketing Research. Wiley & Sons, Incorporated, John, 2014.

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38

The Handbook of Online Marketing Research. McGraw-Hill, 2001.

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39

Web3 + Marketing: What Will Web3 Change In Marketing? Amazon Kindle, 2023.

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40

Forrest, Edward. Internet Marketing Intelligence: Research Tools, Techniques, and Resources. McGraw-Hill/Irwin, 2002.

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41

Forrest, Edward. Internet Marketing Intelligence: Research Tools, Techniques, and Resources. McGraw-Hill/Irwin, 2002.

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42

Internet marketing intelligence: Research tools, techniques, and resources. McGraw-Hill/Irwin, 2003.

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43

McDaniel, Carl, and Roger Gates. Marketing Research with SPSS. Wiley, 2006.

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44

Clark, Carol Lea. Business Hits.on the Web - Working the Web: A Student's Research Guide. 2nd ed. John Wiley & Sons Inc, 2002.

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45

WriterSpeaker.com: Internet research and marketing for writers and speakers. WaterBrook Press, 2000.

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46

McDaniel, Carl Jr. webSurveyor CD-ROM to Accompany Marketing Research: The Impact of the Internet. Wiley, 2001.

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47

Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response. Red Wheel/Weiser, 2023.

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48

Cashvertising Online: How to Use the Latest Findings in Buyer Psychology to Explode Your Online Ad Response. Red Wheel/Weiser, 2023.

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49

Grossnickle, Joshua, and Oliver Raskin. The Handbook of Online Marketing Research: Knowing Your Customer Using the Net. McGraw-Hill, 2000.

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50

Grossnickle, Joshua, and Oliver Raskin. The Handbook of Online Marketing Research: Knowing Your Customer Using the Net. McGraw-Hill, 2000.

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