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Journal articles on the topic 'Internet marketing research areas'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Sabaityte, Jolanta, and Vida Davidavičienė. "The Analysis of Research on Internet Marketing." Business: Theory and Practice 15, no. (3) (2014): 220–33. https://doi.org/10.3846/btp.2014.22.

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The targeted development of internet marketing faces the dynamic environment and its alterations that occur both – in business terms and conditions and in the use of etools and applicable concepts. The growing importance of internet marketing is indicated by a growth in emarkets, an increasing number of new generation consumers, investments of organizations in ebased decisions, a strong interest of scientists representing different fields as well as by widening the base of knowledge related to the above introduced phenomenon. Despite a continuously increasing amount of scientific literature

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Fang, Zheng, Yang Yang, Fu Min Deng, and Jing Cai. "Research Advances in Mobile Advertising Areas." Applied Mechanics and Materials 248 (December 2012): 555–58. http://dx.doi.org/10.4028/www.scientific.net/amm.248.555.

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As the rapid development mobile phone and mobile internet, the mobile phone is considered as the import interface between brands and consumers by managers. Mobile advertising, whichis defined as “any form of marketing, advertising or sales promotion activity aimed at consumers and conducted over a mobile channel is becoming the new promising marketing channel. Given this importance, how to conduct mobile advertising campaign to increase advertising effect is an big challenge for CMOs. To help the CMO to understand the mobile advertising, this paper reviewed recent research advances in mobile a

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Starostin, V. S., and I. Yu Okolnishnikova. "MARKETING INTERNET TECHNOLOGIES IN SMALL BUSINESS: MODERN REALITIES AND APPROACHES TO RESEARCH." Bulletin of Udmurt University. Series Economics and Law 30, no. 4 (2020): 512–19. http://dx.doi.org/10.35634/2412-9593-2020-30-4-512-519.

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The article is devoted to identifying promising areas of research in marketing Internet technologies in the field of small business. The digital component is increasingly being integrated into classic marketing processes and practices; the modern consumer is constantly “online’. Along with large and medium-sized enterprises, small enterprises apply and adapt Internet marketing approaches for successful activities in the selected market. The article considers approaches to adapting the marketing processes of small enterprises to activities in the digital economy based on Internet marketing tech

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Fomichenko, I., S. Barkova, A. Dykan, K. Kosik, and K. Kozlova. "Internet Marketing as a Modern Enterprise Communication Tool." Economic Herald of the Donbas, no. 4 (62) (2020): 97–102. http://dx.doi.org/10.12958/1817-3772-2020-4(62)-97-102.

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The article identifies the need for the use of Internet marketing technologies to promote goods and services in a modern domestic enterprise. Based on the analysis, the need to improve the marketing, sales and communication policy of domestic enterprises using the Internet is substantiated. The main marketing processes that are implemented using Internet marketing technologies, which include marketing research on the Internet, marketing communications on the Internet and promotion and marketing of products over the Internet. The main types of Internet marketing at a modern enterprise are studi

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Natarajan, Thamaraiselvan, Janarthanan Balakrishnan, Senthilarasu Balasubramanian, and Jeevananthan Manickavasagam. "The State Of Internet Marketing Research (2005-2012)." International Journal of Online Marketing 3, no. 4 (2013): 43–67. http://dx.doi.org/10.4018/ijom.2013100103.

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The purpose of this study is to quantitatively review pertinent research activities that have been performed between 2005 and 2012 (July) in the area of internet marketing. In addition the paper identifies the central topic in the internet marketing literature and provides expected topical areas of interest. 2158 research article abstract citations were analysed from 460 refereed academic journals collected from six databases. The articles were further categorised under specific topics and network analysis was performed using GEPHI 0.8.1 to know the central topic in the last seven years. Consu

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Wu, Yangjing. "Research on Digital Marketing Strategies for Brands based on the Internet Context." Highlights in Business, Economics and Management 2 (November 6, 2022): 106–13. http://dx.doi.org/10.54097/hbem.v2i.2346.

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In an era of rapid internet development, digital technology is taking up an increasing part of life. With this comes the use of digital technology in various areas, and brands are gradually moving away from traditional marketing methods to digital marketing. In order to understand the role of digital marketing strategies in the promotion of brands, the literature was analyzed using case studies of several brands that use the Integrated Marketing Communication Strategy and the Online to Offline model, and it was concluded that digital marketing strategies can help brands gain attention and incr

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Zheng, Shi, Xia Jin, and Wen Zheng. "Big Data Usage in Marketing Research." Frontiers in Business, Economics and Management 5, no. 3 (2022): 242–48. http://dx.doi.org/10.54097/fbem.v5i3.2029.

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In the marketing field, the use of big data in research can make us understand consumer deeply. In some areas of market research, big data is already established today. The social media analytics and the use of cookie data to measure internet coverage are two prominent examples. This essay combs through relevant literatures, discusses the big data uses in the marketing research and its contribution for decision-making. It presents a revision of main concepts about marketing research, the new possibilities of use and a reflection about limitations of big data in the marketing research.

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Lyzhnyk, Yu B., І. V. Shapovalova, and R. V. Shamrin. "APPLICATION OF INTERNET MARKETING TOOLS TO FORM CONSUMER BEHAVIORAL RESPONSE." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 1(78) 2023 (2023): 14–20. http://dx.doi.org/10.33274/2079-4819-2023-78-1-14-20.

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Objective. The objective of the article is to study the directions of application of Internet marketing tools for the formation of behavioral reactions of consumers, in particular, the determination of the main advantages and potential problems in the promotion of goods on the Internet. Methods. To achieve the goal, general scientific and special research methods were used, in particular: the analysis method (to study the growth of Internet sales in Ukraine), the logical generalization method (to formulate a list of Internet marketing tools that have the greatest influence on consumer behavior

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Xiao, Yunhua. "Tourism Marketing Platform on Mobile Internet." Journal of Electronic Commerce in Organizations 17, no. 2 (2019): 42–54. http://dx.doi.org/10.4018/jeco.2019040104.

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With the progress of science and technology, the development and improvement of internet technology and smart phones are gradually popular in the daily life; this world has achieved a swift transition to the mobile internet era from the traditional internet era. Various tourist areas have established “Digital Scenic Spots” in recent years, making the internet combine tightly with tourism. The construction of scenic-spot marketing platforms based on internet is an important component of constructing “Digital scenic spot.” In this article, a tourism marketing platform on the mobile internet is e

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Varnali, Kaan. "The Impact of the Internet on Marketing Strategy." International Journal of E-Business Research 6, no. 4 (2010): 38–51. http://dx.doi.org/10.4018/jebr.2010100104.

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This conceptual paper revisits and reviews early milestone literature of influential authors, who discuss the impact of the Internet on major forces that shape a company’s marketing strategy to assess whether their futurist predictions and conceptual claims turned out to be true or were later falsified by empirical research or market experience. In particular, the impact of the Internet on customers, design of products/services, pricing, marketing communications, intermediaries, publics, and social/cultural environment is explored. Throughout the paper, related under-researched and unsettled a

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Samiee, Saeed. "International marketing and the internet: a research overview and the path forward." International Marketing Review 37, no. 3 (2020): 425–36. http://dx.doi.org/10.1108/imr-03-2018-0120.

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Purpose The purpose of this paper is to present an overview of the intersection of research into international marketing (IM) and the internet, seeking areas where knowledge is developing, and where further research is required. Design/methodology/approach The study utilizes an integrative review of the extant literature. Findings The study identifies the role of the internet as a tool for competitive advantage and internationalization. In considering these aspects of the internet within IM, the necessity for establishing a foreign market presence is also examined. Further, it is asserted that

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KRAVCHYK, Yurii, Olga GARAPHONOVA, Viktor SHPYLOVYI, Vira SHPILEVA, and Victoriia BILYK. "PROBLEM ASPECTS AND PROSPECTIVE DIRECTIONS OF IMPROVEMENT OF THE INTERNET MARKETING SYSTEM IN THE FIELD OF CONSUMER SERVICES." Ukrainian Journal of Applied Economics and Technology 7, no. 2 (2022): 146–55. http://dx.doi.org/10.36887/2415-8453-2022-2-18.

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The study considers the relevance of the formation and implementation of policies for the development of Internet marketing of the enterprise, in particular entities specializing in the provision of consumer services. The purpose of the study is to identify problematic aspects and substantiate promising areas for improving the system of Internet marketing of consumer services. The results of sociological research among service consumers on the quantity and quality of digital communication channels, including those used by service consumers, their satisfaction with the level and quality of digi

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Wawrzak- Chodaczek, Mirosława. "Research on new information and communication technologies in education and communication in Poland. Researchers, centers, research problems." Studia z Teorii Wychowania XI, no. 2(31) (2020): 55–79. http://dx.doi.org/10.5604/01.3001.0014.1354.

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With the increasing access to the Internet, a new era has begun in the field of human communication, work, education, entertainment, marketing and other areas of human activity. The development of information techniques gives the opportunity to access a huge amount of information that is used to acquire knowledge in various fields of science. The aim of the article is to show new research areas of the media, especially those penetrated by educators.

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Mshvidobadze, T. I. "The role of internet marketing in business development: a practical case of application of internet store technologies." Economic Bulletin of Dnipro University of Technology 87 (September 2024): 101–5. http://dx.doi.org/10.33271/ebdut/87.101.

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Methods. The results of the study of the role of Internet marketing in the development of trading business are based on the use of secondary data obtained from various sources, including scientific articles on this issue, websites, monographs and business news. During the research, methods of analysis and synthesis were used – to single out the most influential digital technologies that can contribute to the successful development of an online store; case-stage methodology – when creating an example of the implementation of a graphical interface of an online store based on Bootstrap technology

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Kostianchuk, Kristina. "Development of internet marketing in industry 4.0." Marketing and Digital Technologies 6, no. 4 (2022): 61–70. http://dx.doi.org/10.15276/mdt.6.3.2022.6.

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The aim of the article. The purpose of the article is the development of theoretical and methodological principles regarding the influence of the fourth industrial revolution on Internet marketing. Analyses results. The article is devoted to the study of the impact of the fourth industrial revolution on Internet marketing as an adaptive marketing activity in the New Normality. The components of Internet marketing of communication nature are presented: media advertising, contextual advertising, search marketing, and SEO, promotion on social networks; internet branding, content marketing, direct

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Abdullah, Khairul Hafezad, Rometdo Muzawi, Novri Gazali, and Fadzli Shah Abd Aziz. "Digital Marketing." Contemporary Management Research 19, no. 1 (2023): 55–79. http://dx.doi.org/10.7903/cmr.22344.

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The internet has offered marketers a new way to be more creative, resulting in more openness and transparency in marketing. The proliferation of digital media platforms and the commercial use of the internet have changed the business landscape. This study uses ScientoPy to analyze the global evolution of digital marketing research. It is grounded in the eminent Scopus and Web of Science databases. The parameters examined in this study were the number of publications, the most productive author, the analysis of the author’s keywords, popular sources, and institutional information. This study di

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Leung, Xi Yu, Lan Xue, and Billy Bai. "Internet marketing research in hospitality and tourism: a review and journal preferences." International Journal of Contemporary Hospitality Management 27, no. 7 (2015): 1556–72. http://dx.doi.org/10.1108/ijchm-05-2014-0268.

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Purpose – The purpose of this study is to provide a progress review of published Internet marketing research within the top eight hospitality and tourism journals and to provide suggestions on future research directions. Design/methodology/approach – The study collected 331 Internet marketing-related articles published in the top eight hospitality and tourism journals during the period of 1996-2013. Using content analysis, the study analyzed and discussed research topics, research methods and industry sectors of selected articles. The study period was broken into three sub-periods and used cor

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Ординський, Володимир І. "СТРАТЕГІЯ ІНТЕРНЕТ-МАРКЕТИНГУ ІТ-ПРОДУКТУ НА РИНКУ B2C". Bulletin of the Kyiv National University of Technologies and Design. Series: Economic sciences 149, № 4 (2021): 92–100. http://dx.doi.org/10.30857/2413-0117.2020.4.9.

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The article discusses the issues of developing an effective strategic approach to promoting IT products via the Internet on a B2C market to attain marketing goals. The study provides insights into the peculiarities and essential differences in marketing activities on a B2B and B2C markets along with revealing the specifics of using Internet marketing tools in a consumer market subject to specific features of an information technology product and a particular phase of a consumer’s purchase decision. The findings demonstrate that IT products are characterized by high degree of innovation and tec

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Richmond, William, Scott Rader, and Clinton Lanier. "The “digital divide” for rural small businesses." Journal of Research in Marketing and Entrepreneurship 19, no. 2 (2017): 94–104. http://dx.doi.org/10.1108/jrme-02-2017-0006.

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Purpose This research aims to contribute to the marketing and entrepreneurship literature by showing that there is a new, different digital divide for rural small businesses based not on access to the internet but on its use for digital marketing. Design/methodology/approach This research uses data from the state of North Carolina, examining 1,000 businesses across both rural and non-rural geographies in terms of their deployment of Web and social media marketing technologies. Further, within the rural category, analysis proceeded to ascertain potential differences between “western” (mountaino

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Karczewska, Anna, Sebastian Skolik, and Katarzyna Kukowska. "Tourist Areas in the Cyberspace: Netnographic Research of the Northern Kraków-Częstochowa Upland." Economic and Regional Studies / Studia Ekonomiczne i Regionalne 12, no. 1 (2019): 80–89. http://dx.doi.org/10.2478/ers-2019-0008.

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SummarySubject and purpose of work: The aim of the research study is to identify objects which can potentially create the attractiveness of the region and to analyze the network of hypertext links between selected entities in the tourism industry.Materials and methods: The ethnographic approach was used in the article, and the main research method was content analysis and the analysis of hypertext links with the use of Semrush, PetScan and Similarweb internet tools.Results: Over a dozen objects with a large potential for attracting tourists have been identified, that is castles, palaces and sa

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Ivanova, N. S., Yu B. Lyzhnyk, and R. V. Shamrin. "ANALYSIS AND FORECASTING OF THE COMMODITY MARKET SITUATION TO DETERMINE THE DIRECTIONS OF APPLICATION OF INTERNET MARKETING TOOLS IN PRODUCT PROMOTION." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 2 (77) (2022): 20–26. http://dx.doi.org/10.33274/2079-4819-2022-77-2-20-26.

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Objective. The objective of the article is theoretical and practical study of the factors influencing the economic situation on the marketing activities of the enterprise and product promotion, in particular, the application of the results of analysis and forecasting of the current state of the relevant product market when determining the directions for the use of Internet marketing tools. Methods. To achieve the goal, general scientific and special research methods are applied, in particular: the method of synthesis and analysis, methods of comparisons, generalizations and analogies, the meth

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Yang, Hao. "Research on the Social Media Marketing on Beauty Product: Based on Questionnaire Method." Advances in Economics, Management and Political Sciences 112, no. 1 (2024): 169–75. http://dx.doi.org/10.54254/2754-1169/112/20242472.

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With the rapid development of the Internet, network broadcast and product marketing advertisements are gradually integrated into our lives. As the main force of consumption, women's consumption behavior has also become the focus of attention. This paper takes the social platform marketing of beauty products as an example, and conducts a directional analysis of consumer behavior through the research method of questionnaire survey. The survey results show that the main group of online consumption is concentrated in young people. From the perspective of regional distribution, most consumers come

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Ji, Haowen, Zhongming Wang, Junyi Zhao, and Siyu Shen. "Research on E-commerce Development Strategies for Assisting Agriculture in the Context of Rural Revitalization." Academic Journal of Management and Social Sciences 4, no. 3 (2023): 74–76. http://dx.doi.org/10.54097/ajmss.v4i3.12867.

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With the rapid development of Internet technology, e-commerce platforms are more and more widely used. Based on the background of rural revitalization, e-commerce to help agriculture development in the form of diversification, intelligent agriculture, e-commerce trading platforms, etc. for the trading and circulation of agricultural products to provide a new direction. Based on this, this paper launches a study on the development strategy of e-commerce to help agriculture, through the study of e-commerce in rural areas marketing status quo, marketing problems and specific development strategie

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Mao, Ganfeng, and Liwen Dong. "Research on Marketing Strategy based on Social Media Big Data." Science, Technology and Social Development Proceedings Series 1 (October 2, 2024): 269–75. http://dx.doi.org/10.70088/zwwac169.

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With the rapid advancement of internet technologies, social media platforms have emerged as pivotal channels for information exchange and dissemination. The vast amounts of user-generated data provide businesses with unprecedented insights. The analysis of big data from social media allows for more precise and effective marketing strategies. This paper aims to explore the characteristics of big data from social media and analyze its applications in marketing strategies. By delving into data types, volumes, structures, and user behavior, it reveals the main challenges businesses face in big dat

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Mishra, Anubhav, and S. M. Satish. "eWOM: Extant Research Review and Future Research Avenues." Vikalpa: The Journal for Decision Makers 41, no. 3 (2016): 222–33. http://dx.doi.org/10.1177/0256090916650952.

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Executive Summary Word-of-mouth (WOM) communication is widely accepted as a critical factor in building marketing strategies and communications. Invention of the Internet and proliferation of social media have added a new electronic dimension to traditional WOM, thereby converting it into electronicWOM (eWOM). The extant literature has focused on various aspects of eWOM such as its effect on consumer’s purchase decision process, utilization of eWOM to build brand strength and consumer loyalty, information diffusion, and creating buzz among potential consumers. The purpose of this study is to d

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Terziu, Hysni. "The Role of the Internet in the Development of Marketing and Electronic Services in Business." European Journal of Economics and Business Studies 6, no. 2 (2020): 1. http://dx.doi.org/10.26417/451fzx75d.

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Internet marketing and e-services are considered the latest areas of research, which represent a strategic importance for businesses that have directed their efforts towards e-marketplace. Studies have shown that online consumer behavior differs from consumer behavior in the traditional marketplace. On the other hand, managers seem to have a good understanding of the needs of consumers to meet them effectively and efficiently in the electronic environment. Few things have dramatically and instantly affected our lives and the way many businesses operate more than the development of the internet

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Cedrola, Elena, and Sabrina Memmo. "Internet for Franchising: Current Use and Areas of Improvement—Results of an Empirical Research." Journal of Euromarketing 18, no. 1 (2009): 005–21. http://dx.doi.org/10.9768/0018.01.005.

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Cedrola, Elena, and Sabrina Memmo. "Internet for Franchising: Current Use and Areas of Improvement—Results of an Empirical Research." Journal of Euromarketing 18, no. 1 (2009): 5–21. http://dx.doi.org/10.1080/10496480902865157.

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Chen, Yiming. "Research on the Optimization of Starbucks Marketing Strategy." Advances in Economics, Management and Political Sciences 153, no. 1 (2025): 97–102. https://doi.org/10.54254/2754-1169/2024.19509.

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With the rapid advancement of the Internet and the advent of the new retail era, customer behaviour and perceptions are undergoing significant changes. The coffee market, as an emerging consumption domain, is demonstrating a rapid growth trend in China. Against this backdrop, Starbucks, a globally renowned coffee chain brand, is encountering unprecedented challenges and opportunities in its marketing strategies. This paper takes Starbucks as a case study and employs methods of literature review and case analysis, alongside frameworks like Porter's Five Forces Model, PEST Analysis Model, and 4P

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Ivaniuk, U., and K. Yarmola. "THE ROLE OF MARKETING INTERNET COMMUNICATIONS IN THE RE-ENGINEERING OF BUSINESS PROCESSES OF TOURIST ACTIVITIES." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 8, no. 1 (2024): 95–106. http://dx.doi.org/10.23939/semi2024.01.095.

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Purpose. Research and analyze the significance of marketing internet communications in reengineering business processes within the tourism activities sector. Design/methodology/approach. The following methods were used in research: theoretical generalization (to determine the essence of business processes reengineering of tourism activity subjects), grouping (to identify and generalize the factors that influence business processes reengineering), analysis and synthesis (to determine the features of business processes reengineering in tourism business), system approach (to substant the elements

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Azaria, Phamendyta Aldaning, and Nurika Haerul Utami. "Pengaruh Green Marketing Dan Brand Image Terhadap Minat Beli Produk Zorlien Led Yang Dimoderasikan Teknologi Internet (Studi Pada Mahasiswa di Universitas 17 Agustus 1945 Jakarta)." Jesya 5, no. 2 (2022): 2633–46. http://dx.doi.org/10.36778/jesya.v5i2.863.

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This study aims to examine the effect of green marketing and brand image on buying interest in Zorlien led products with internet technology as a moderating variable. This research was conducted in the areas of Jakarta, Java, Sumatra, Padang, Medan, Lampung. The sampling technique used purposive sampling method. This research data is primary data collected by distributing questionnaires to users of Zorlien led products with a sample of 97 respondents. Hypothesis testing was carried out using the partial least squares (PLS) data analysis method. Based on statistical tests, the results show that

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GIE, Emilia, Yohanis S. SARONG, Erna GIRI, Ricky Ekaputra FOEH, and Sari A. NATONIS. "Analysis of the Use of Digital Marketing as a Media for Marketing Business Results in Border Areas Between Countries (Study of Banana Business Actors in Malacca Regency)." Journal of Tourism Economics and Policy 4, no. 1 (2024): 49–56. http://dx.doi.org/10.38142/jtep.v4i1.956.

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The digital era and the Industrial Revolution 4.0 have had an impact on people's lives, especially in the marketing of banana commodities in Malaka Regency, one of the districts that shares a land border with the State of Timor Leste. The method used in this research is a descriptive method with a qualitative approach with a total of 60 informants who were determined purposively then the collected primary and secondary data were analyzed using data analysis techniques from Creswell (2016). The research results found the use of digital marketing as a media for marketing business results in bord

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Chunikhina, Tetіana, Mariia Saiensus, Andrii Sinko, Nadiia Iazvinska, Olha Klimovych, and Rostyslav Siryk. "Communication Strategies of Internet Marketing of Trading Enterprises." International Journal of Professional Business Review 8, no. 5 (2023): e01775. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1775.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide range of tools to

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Chunikhina, Tetіana, Mariia Saiensus, Andrii Sinko, Nadiia Iazvinska, Olha Klimovych, and Rostyslav Siryk. "Communication Strategies of Internet Marketing of Trading Enterprises." Journal of Law and Sustainable Development 11, no. 3 (2023): e820. http://dx.doi.org/10.55908/sdgs.v11i3.820.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment.  Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide rang

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Novalska, Tetiana, and Nadiia Bachynska. "Internet Marketing Specialist in Programme Subject Area "Information, Library and Archival Studies": Functions and Competences in Convergent Professional Practices." Ukrainian Journal on Library and Information Science, no. 9 (June 17, 2022): 125–36. https://doi.org/10.31866/2616-7654.9.2022.259187.

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The aim of the article is to identify the Internet marketing specialist’s job functions and competencies in convergent professional practices, which are generalised and standardised in the Professional Standards of Related Activities. Such methods define the research methodology as information analysis of current Professional Standards, relevant to the activities of Internet marketing specialist; semantic analysis of the programme subject area, and semantic, logical and linguistic analysis of documents (e.g. educational and professional standards, training curriculum, professio

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Zhou, Qifan. "Research on Digital Transformation Strategies of Small and Medium-sized Enterprises." Advances in Economics, Management and Political Sciences 4, no. 1 (2023): 150–57. http://dx.doi.org/10.54254/2754-1169/4/20221046.

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With the global pandemic of COVID-19, cross-border trade has become extremely difficult. A large number of private trading companies in China are facing the crisis of no customers and no orders. The emergence of electronic marketing can effectively relieve this crisis and bring new development areas to trading companies. This article takes the example of QW Company to study how to help troubled small and medium-sized enterprises through electronic marketing. Through research, this article proposed several ways to help trading companies out of problems through electronic trading. Electronic tra

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Berács, J., T. Keszey, and L. Sajtos. "The Role and Determinants of Electronic Commerce and On-line Advertising within Corporate Activity." Acta Oeconomica 53, no. 4 (2003): 401–27. http://dx.doi.org/10.1556/aoecon.53.2003.4.4.

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The research focuses on the application of the Internet in three major areas: sales, purchasing and advertising, which, from a marketing point of view, are the most relevant activities in a company. It is argued that by the end of the 1990s in Hungary Internet-related business activities had become new and increasingly important areas of competition - and this observation holds even though the penetration of the Internet amongst the Hungarian population remains low, so that consumer fears are major obstacles to the more widespread use of this type of media. In this research, the “supply side”

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Abashidze, Irakli, and Marcin Dąbrowski. "Internet of Things in Marketing: Opportunities and Security Issues." Management Systems in Production Engineering 24, no. 4 (2016): 217–21. http://dx.doi.org/10.2478/mspe-01-04-2016.

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Abstract Internet of Things (IoT) affects different areas of human activities: everyday life of ordinary citizens, work style of marketing teams, factories and even entire cities. Large companies try to implement the technology in their marketing strategy that reshapes not only communication style and product promotion but consumers’ expectations, perceptions and requirements towards companies. IoT is expected to become a huge network that will encompass not only smart devices but significantly influence humans’ behavior, in this particular case - decision making style in different phases of p

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Kara, Tuğçe Acar, and Ferhat Orman. "Research trends in digital marketing and data-driven marketing: A bibliometric analysis." Upravlenets 15, no. 6 (2025): 48–59. https://doi.org/10.29141/2218-5003-2024-15-6-4.

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The accelerated development of digital technologies and the Internet stimulates the transition from the traditional to the digital model of marketing. The study presents a bibliometric analysis to examine international publications in the field of digital marketing (DM) and data-driven marketing (DDM) with a holistic approach, determine the current level of research interest in the topic under review and identify key development trends. The fundamental principles of bibliometrics and scientometric management constitute the methodological framework of the paper. Among the research methods appli

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Korniyenko, Ganna, Tetiana Кurman, Mykhailo Pokalchuk, Valerii Stanislavskyi, and Mykola Chabanenko. "Models for Supporting Agribusiness in the Face of Food Security Threats." International Journal of Professional Business Review 8, no. 5 (2023): e01876. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1876.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide range of tools to

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Purwoko, Agus, Iskandar Muda, Pindi Patana, and Azda Fanya Ramadhany. "Willingness to Pay Analysis, Ideal Price and Determinants of Visitor Entrance Ticket Prices in Tangkahan Nature Tourism Area, Gunung Leuser National Park." International Journal of Professional Business Review 8, no. 5 (2023): e01358. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1358.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide range of tools to

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Korniyenko, Ganna, Tetiana Кurman, Mykhailo Pokalchuk, Valerii Stanislavskyi, and Mykola Chabanenko. "Models for Supporting Agribusiness in the Face of Food Security Threats." Journal of Law and Sustainable Development 11, no. 3 (2023): e822. http://dx.doi.org/10.55908/sdgs.v11i3.822.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment.  Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide rang

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Amanzhol, B., S. Mirzaliyeva, and S. Biswas. "INTERNET TRADING IN STRATEGIC MANAGEMENT." Education. Quality assurance, no. 1 (March 30, 2025): 100–109. https://doi.org/10.58319/26170493_2025_1_100.

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This study explores the strategic role of internet trading in the operations of Hawaii Miami Aquapark & SPA, a leading entertainment destination in Almaty, Kazakhstan. As digital platforms continue to reshape consumer behavior and business operations, the research aims to evaluate how internet trading contributes to revenue growth, customer engagement, and overall strategic management within the aquapark, with a specific focus on the impact of online sales channels, the effectiveness of social media marketing, and the purchasing patterns of visitors. To address these objectives, a mixed-me

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О.В., Мельникова. "ОСНОВНІ НАПРЯМИ ПРОСУВАННЯ ОСВІТНІХ ПОСЛУГ УКРАЇНСЬКИМИ ВНЗ У МЕРЕЖІ ІНТЕРНЕТ". ЗБІРНИК НАУКОВИХ ПРАЦЬ ХАРКІВСЬКОГО НАЦІОНАЛЬНОГО ПЕДАГОГІЧНОГО УНІВЕРСИТЕТУ ІМЕНІ Г.С. СКОВОРОДИ "ЕКОНОМІКА", № 15 (18 липня 2015): 25–35. https://doi.org/10.5281/zenodo.20692.

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The rapid development of the Internet sector and intensification of competition in the market of higher education services creates conditions for expanding the range of different marketing tools aimed at forming a positive attitude to a particular university and its products. The purpose of thisarticle is to identify the main areas of promotion of higher education institutions' educational serviceson the Internet and analysis of the effectiveness of Internet marketing tools' impact on choice of Ukrainian universities' applicants. The possibility of high school educational services&

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Zahladko, V. "Priority Areas for the Development and Implementation of Alternative Digital Marketing Instruments." Modern Economics 24, no. 1 (2020): 60–68. http://dx.doi.org/10.31521/modecon.v24(2020)-10.

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Abstract. Introduction. In the context of dynamic convergence of the physical and digital worlds, presence of an incredible amount of information about an individual consumer, critical perception of traditional forms of advertising by society, increased efficiency of data processing and communication, traditional marketing has evolved into a completely new model of digital marketing. Purpose. The principal purpose of this paper is to analyse the basis of the concept of digital marketing and the conditions of its formation; to highlight the features of innovative methods and instruments of digi

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Tang, Jiangting. "Research on the Construction of Marketing Mode of Agricultural Products in Hunan Province under the Environment of “Internet +”." Frontiers in Business, Economics and Management 5, no. 3 (2022): 104–8. http://dx.doi.org/10.54097/fbem.v5i3.1920.

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Implementing the rural revitalization strategy is an inevitable requirement for solving the contradiction between the people’s ever-growing needs for a better life and unbalanced and inadequate development. At present, Internet technology is accelerating the extension and penetration of agriculture and rural areas, and has achieved remarkable results in agricultural technology promotion, market information services, agricultural and rural e-commerce, precision poverty alleviation and other aspects. Agricultural Internet of things and big data also show very broad application prospects. Hunan,

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Wu, Kechao, Qingyun Meng, and Yun He. "Research on the Application of Brand Personality in Internet-Branding of Agriculture Products in China." Proceedings of Business and Economic Studies 8, no. 3 (2025): 21–30. https://doi.org/10.26689/pbes.v8i3.11158.

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China is a fast-developing nation, especially in traditional concepts of emphasis on agricultural production, with millions of highly educated college students as new generations of workers enter the workforce, while promoting the booming agriculture industry in China. Concerning these new generations of ambitious college students, it is a pretty attractive career to leverage their knowledge to spread their local special rural agricultural products (agri-products) to well-known places around the nation, even the world. Meanwhile, the Chinese government also supports rural products branding via

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Berthon, Pierre, Leyland Pitt, and Richard T. Watson. "Re‐surfing W³: Research Perspectives on Marketing Communication and Buyer Behaviour on the Worldwide Web." International Journal of Advertising 15, no. 4 (1996): 287–301. http://dx.doi.org/10.1111/j.0265-0487.1996.00029.pp.x.

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The Worldwide Web (W3 or WWW), the multimedia part of the Internet, has recently gained the attention of academic and practising marketers. As firms of all sizes scramble to establish Web sites, there is much speculation as to the Web's role in marketing communication specifically and in marketing generally, and how it will affect buyer (surfer) behaviour. What research has been done so far has been mainly descriptive, perhaps in the absence of a more formal agenda. This study briefly describes the Web in non‐technical terms, and then attempts to integrate it into well‐established models of bu

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Sarjana, Sri, Sindy Allaam Claudia, Assyifa Tasma Ramadhina, and Lilis Suyanti. "A sustainable blue economy: blockchain and internet of things integration in tourism villages." IOP Conference Series: Earth and Environmental Science 1324, no. 1 (2024): 012020. http://dx.doi.org/10.1088/1755-1315/1324/1/012020.

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Abstract Coastal areas have a wealth of marine and river fisheries resources that have great potential to be developed. This potential is utilized by various parties to make utilization efforts including fishing activities; conservation; ports; and marine cultivation; and coastal and aquatic tourism. Problems that currently occur in coastal areas include: (a) illegal fishing, (b) damage to ecosystems in coastal and marine areas, (c) not optimal utilization, (d) unsustainable development, (e) leakage of development due to corruption and injustice. The research methodology used is descriptive an

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Dašić, Dejan, Biljana Vitković, Marija Ilievska Kostadinović, Gruja Kostadinović, and Milijanka Ratković. "PLACE AND ROLE OF MARKETING COMMUNICATION IN RURAL AREAS IN CENTRAL SERBIA." Ekonomika poljoprivrede 71, no. 2 (2024): 599–611. http://dx.doi.org/10.59267/ekopolj2402599d.

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Social media is a new emerging field in agricultural marketing, and its use is rapidly evolving, upgrading, and expanding. The aim of this study is to determine the attitudes of agricultural product producers in central Serbia regarding the use of social media in their business, with a focus on identifying the perception of the promotional potential of social networks themselves. The research included a final sample of 200 respondents. The basic hypothesis in this paper is that the internet as a technology for e-commerce, information, and advertising has great potential to improve the position

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