Relevant bibliographies by topics / Internet marketing – Social aspects

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
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Academic literature on the topic 'Internet marketing – Social aspects'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Internet marketing – Social aspects"

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Kelblová, Hana. "Legal aspects of some internet marketing instruments." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 60, no. 2 (2012): 117–24. http://dx.doi.org/10.11118/actaun201260020117.

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The development of the Internet and sophisticated search engines such as e.g. Google together with the spread of social networks have introduced new marketing possibilities of addressing potential clients with offer of goods and services. Unlike most traditional marketing procedures, these instruments allow for targeting the business information directly at concrete individuals, taking into consideration their age, sex, education, hobbies. All this is based on their choice of words keyed into the search engines. This is the targeted advertising where consumer response can be accurately measure
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Georgios, Tsekouropoulos, Katsonis Nikolaos, Eugenia Papaioannou, Vatis Stilianos-Eustratios, and Andreopoulou Zacharoula. "The aspects of internet-based management, marketing, consumer's purchasing behavior and social media towards food sustainability." RIVISTA DI STUDI SULLA SOSTENIBILITA', no. 2 (November 2014): 207–22. http://dx.doi.org/10.3280/riss2014-002013.

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Kongying, Sawika, and Sasalak Purisai. "The Pandemic Era Digital Economy: Youth Challenges in Social Media Marketing." Journal of Asian Multicultural Research for Economy and Management Study 2, no. 2 (2021): 18–24. http://dx.doi.org/10.47616/jamrems.v2i2.110.

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The field of finance, fintech, and even finance companies like insurers has become part of the world of the internet. Indeed, the digital economy has now entered the areas of shipping, banking, agriculture and urban planning. This is characterized by the usage of technologies and the internet for various uses, including digitalization, of culture. Hence the improvements in the organizational and even marketing processes to the customer element level and numerous transactional regulatory structures is important and common in industries. Youth are also facing challenges in social network marketi
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Klepek, Martin, and Halina Starzyczná. "MARKETING COMMUNICATION MODEL FOR SOCIAL NETWORKS." Journal of Business Economics and Management 19, no. 3 (2018): 500–520. http://dx.doi.org/10.3846/jbem.2018.6582.

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The advent of social media offers yet another set of communication channels which can brand add to integrated marketing communication strategies. Contrary to online advertising available on social media where traditional advertising logic provides an adequate explanation, the content creation and dialogue on social networks still lack sufficient understanding. Consequently, there are many companies which tend to misunderstand customers communication needs within the social media landscape. The obvious reason is the lack of knowledge combined with resistance to change. To bridge this gap, there
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Et. al., S. Namdhini,. "Behavioral Aspects: Search Engine optimization Strategy focusing for new entrants." Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12, no. 11 (2021): 1579–89. http://dx.doi.org/10.17762/turcomat.v12i11.6087.

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The main objective of this research is to identify the problems faced in marketing and sales of industrial flooring products in speciality flooring chemicals industries. The major problems that was noticed here was that industries that use flooring stick to existing supplier or purchasing from supplier who are already in market. Understanding this problem for new entrants, a strategy was developed for marketing to overcome the obstacle faced by new industrial flooring companies. To indentify further details on this, a survey was conducted mostly among industries and few restaurants to come to
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Wang, Chengxi. "Development Strategy of the Clothing Marketing in China from the Perspective of Network Marketing." Financial Forum 9, no. 2 (2020): 109. http://dx.doi.org/10.18282/ff.v9i2.888.

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<p>Network marketing is a new thing for adapting to the development of network technology and the social change in the era of information network. The progress of science and technology, the change of consumer concept and the aggravation of business competition promote its emergence and development. As a new marketing method, network marketing will inevitably greatly affect the sales of clothing enterprises. Based on the connotation and characteristics of network marketing, this paper first expounds the main direction of clothing network marketing development, then constructs a multi-net
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Eroglu, Elif. "The Changing Shopping Culture: Internet Consumer Behavior." Review of Business Information Systems (RBIS) 18, no. 1 (2014): 35–40. http://dx.doi.org/10.19030/rbis.v18i1.8541.

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Internet technology has prompted significant changes in many aspects of human life and society as well as in shopping culture. An important phenomenon, surrounding the human life as a continuum, is shopping through the Internet or e-commerce. Shopping through the Internet has interconnections with many disciplines such as law, economics, psychology, and marketing. Many academicians, researching in various disciplines, studied this issue, which is a dynamic field of study. However, the case is this, we can say that the studies about the reasons for shopping through Internet by the consumers are
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Mukaddas, Alwiyah, M. Sulaiman Zubair, and Yusriadi Yusriadi. "Penerapan Asuhan Kefarmasian dan Media Sosial dalam Meningkatkan Pendapatan Apotek." Jurnal Pengabdian Pada Masyarakat 5, no. 1 (2020): 26–34. http://dx.doi.org/10.30653/002.202051.243.

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IMPLEMENTATION OF PHARMACEUTICAL CARE AND SOCIAL MEDIA MARKETING IN IMPROVING THE PHARMACY OMZET. A pharmacy is a place for pharmaceutical practice of pharmacists. Apotek Pendidikan Tadulako has three functions, which are education, social and business/profit functions. The purpose of this activity is to improve the pharmaceutical care, inventory management aspects, and marketing that affect to the increasing of pharmacy omzet. The solutions offered include the adding of a variety of non-drug supplies in the form of vaccines and home care medical devices, strengthening of pharmacists role in p
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Radpour, Reyhane, and Ali Reza Honarvar. "Impact of Social Networks on Brand Value Based on Customer Behavior Using Structural Equations." International Journal of Customer Relationship Marketing and Management 9, no. 3 (2018): 50–67. http://dx.doi.org/10.4018/ijcrmm.2018070104.

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One of the most influential services provided on the internet is an online social networking site. With increasing competition in global and regional markets, having a brand is not a choice, but an inevitable necessity that in the case of negligence, there could be a reduction in the product market. The present article examines the impact of social network marketing on the creation of customer-specific brand value. In this article, 384 people were selected randomly. Data was collected using a social networking and brand equity questionnaire. After collecting the data, a structural equation mod
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Pratap, Chandra Mandal. "Online Marketing Research - Roles in Generating Customer Insights." Studies in Business and Economics 16, no. 1 (2021): 147–61. http://dx.doi.org/10.2478/sbe-2021-0012.

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Abstract Companies cannot take decisions without the availability of proper information. So, marketers need to have the latest information about the target market. Marketers achieve this by collecting information based on traditional data collection methods and online marketing research. The study discusses the various aspects of conducting online marketing research, role of the internet in online marketing research, strategies followed by companies for online marketing research, the ways in which companies communicate and act on the information generated from the research, and the advantages
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Dissertations / Theses on the topic "Internet marketing – Social aspects"

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Leung, Ka Shing Wilson. "The role of customer orientation support, individual swift trusts and trust in promoting social commerce." HKBU Institutional Repository, 2019. https://repository.hkbu.edu.hk/etd_oa/672.

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Social commerce (s-commerce) relies on social media to support the buying and selling activities between customers and sellers. S-commerce sites have nowadays enabled their sellers to form their individual community, constitutes invited members of other shoppers, serving as trusted agents or targets and share shopping information and experience with their new customers. This study termed this new facet of communities as social commerce individual vendor community (SCIVC). A recent business paradigm of s-commerce sites indicates that customers spend a little time with s-commerce sellers and/or
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Ip, Ka Weng. "The use of Facebook fan page on promotion :a case study of the local online cake shop : Choco Choco." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690644.

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Booth, Tara. "Evaluating social media participation for successful marketing and communication by selected private game reserves, Eastern Cape, South Africa." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1015692.

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Social media has become one of the defining features of the technological advances known as Web 2.0. As social media has increased in popularity, so businesses are expected to participate. Social media platforms enable businesses to widely broadcast a message as well as interact directly with individual customers. Customers are also able to interact directly with one another and share information and reviews about products and services offered. This suits the tourism industry particularly well. Internationally, research has shown that individuals use social media and other online tools to rese
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Shi, Si. "Investigating trust and commitment on brand pages in social networking sites: the antecedents and outcomes." HKBU Institutional Repository, 2014. https://repository.hkbu.edu.hk/etd_oa/21.

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As the growing popularity of social networking sites (SNS) in recent years, many companies have recognized the potential of SNS as a competitive tool to connect with their customers and help them to achieve better business performance. The brand page is a popular product of SNS that allows companies to create their own profiles in SNS and provides companies with a platform to engage with their customers. The brand page can create added values for both companies and customers because it can help companies to increase brand awareness and also help customers to gain more brand knowledge. Past stu
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Cupp, Nicole Leshaan. "Perceptions on the use of social media in the banking industry." Thesis, Nelson Mandela Metropolitan University, 2015. http://hdl.handle.net/10948/5489.

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As banks operate in a competitive environment, it is important for managers and marketers to identify how customer satisfaction and customer retention levels can be can be improved through social media aspects. Although models of customer satisfaction and customer retention have been well researched for client products/services, the literature available on social media as a marketing tool is limited in quantity compared to other more established areas of marketing. This research study reviews existing literature on the banking industry in terms of its characteristics and challenges. Literature
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Shavlik, Melissa Ann. "The Immortal Life of Henrietta Lacks: How a Best-Seller Diffused Online." PDXScholar, 2011. https://pdxscholar.library.pdx.edu/open_access_etds/153.

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This study describes how information spread on the internet by examining diffusion, framing and source use surrounding coverage of the 2010 best-selling book, The Immortal Life of Henrietta Lacks. The book presented a rare opportunity to view how a story about science, discovery and race became a best-seller within weeks after its publication. Through a mixed-methods and case study approach, the author examines patterns of coverage using Google Alerts that traced the book's online coverage in the first six months of its release. The author found that online information clustered around several
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Purohit, Ashish. "An investigation into the use of social media channels within the South African retail banking environment in support of creating and maintaining brand loyalty." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1018920.

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The use of social media in the retail banking environment has changed the way the banking industry communicates with customers, creates sales and performs marketing and operational tasks. Social media strategies need to be aligned to business goals and effectively used to integrate social media as part of the overall marketing strategy. Only by understanding brand loyalty, multi-channel systems and social media channels can marketers effectively implement social media. In measuring brand loyalty, factors that influence customer buying behaviour and components that influence online interaction
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Tran, Gina A. "Investigating E-servicescape, Trust, E-WOM, and Customer Loyalty." Thesis, University of North Texas, 2014. https://digital.library.unt.edu/ark:/67531/metadc699848/.

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Old Spice cleverly used a handsome actor to play the Old Spice Man character for a Super Bowl commercial in 2010. After the game, this Old Spice commercial was viewed more than 13 million times on YouTube, a social media video-sharing site. This viral marketing campaign, also known as electronic word-of-mouth (E-WOM), propelled the Old Spice brand into the forefront of consumers’ minds, increased brand awareness, and inspired people to share the video links with their family, friends, and co-workers. The rapid growth of E-WOM is an indication of consumers’ increased willingness to convey marke
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Offensend, Elizabeth Gillette. "Crafting a Space: A Feminist Analysis of the Relationship Between Women, Craft, Business and Technology on Etsy.com." PDXScholar, 2012. https://pdxscholar.library.pdx.edu/open_access_etds/892.

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In recent years, craft fairs, shows and markets where crafters sell their handmade goods such as pottery, jewelry, handmade clothes and needlework have grown in popularity across the United States. A common intent among individuals in this community echo political statements made by the turn of the century Arts and Crafts movement, while there are political aspects of the community that can also be seen as an extension of the third wave feminist do-it-yourself (DIY) ethic of the late 1990s. This newly enlarged community of crafters that congregates in person also has a strong online presence.
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Naidoo, Trusha A. "The implications of the personalisation of the media www.ubuntu.co.za for democracy." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52537.

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Thesis (MPhil)--Stellenbosch University, 2001.<br>ENGLISH ABSTRACT: This body of work is a post modern analysis of how the shift from mass to me media influences the role and structure of the media. Was McLuhan right, is the medium increasingly the message? Or is the post-modern media a totally different animal, a manifestation of popular culture and marketing rather than the socially responsible institution responsible for safeguarding democracy that it was envisioned to be by the American founding fathers? The underlying theme is the convergence of media and marketing and the resulting
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Books on the topic "Internet marketing – Social aspects"

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Michael, Becker, and Williams Ryan, eds. Social media marketing for dummies. Wiley, 2009.

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Turban, Efraim. Social commerce. Pearson, 2013.

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Competitive social media marketing strategies. Business Science Reference, 2016.

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Stephanie, Diamond, ed. Social media marketing for dummies. 2nd ed. Wiley, 2012.

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Social media ROI: Managing and measuring social media efforts in your organization. Que, 2011.

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Social media 3.0: It's easier than you think. BuilderBooks, 2013.

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Social marketology: Improve your social media processes and get customers to stay forever. McGraw-Hill, 2012.

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Klososky, Scott. Enterprise social technology: Helping organizations harness the power of social media, social networking, social relevance. Greenleaf Book Group Press, 2010.

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Working the crowd: Social media marketing for business. British Computer Society, 2010.

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Abernethy, Jennifer. The complete idiot's guide to social media marketing. Alpha Books, 2010.

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Book chapters on the topic "Internet marketing – Social aspects"

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Kahn, Marc J., and Neil Baum. "Internet and Social Media Marketing." In The Business Basics of Building and Managing a Healthcare Practice. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-27776-5_21.

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Burgess Dowdell, Elizabeth. "Youth, Social Media, and Internet Crime." In Practical Aspects of Rape Investigation. CRC Press, 2016. http://dx.doi.org/10.1201/9781315316369-3.

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Fragkopoulos, Dionysios. "Internet Services and Social Networks in the Greek Academia." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_32.

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Hinterholzer, Thomas, and Mario Jooss. "Die Internet-Ökonomie: „Neue“ Rahmenbedingung für den Tourismus." In Social Media Marketing und -Management im Tourismus. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-37952-9_2.

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Chmielarz, Witold, Marek Zborowski, and Mesut Atasever. "On Aspects of Internet and Mobile Marketing from Customer Perspective." In Information Technology for Management: Current Research and Future Directions. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-43353-6_2.

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Hochreiter, Ronald, and Christoph Waldhauser. "Data Mining Cultural Aspects of Social Media Marketing." In Advances in Data Mining. Applications and Theoretical Aspects. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-08976-8_10.

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Hay, Rachel, and Lynne Eagle. "Marketing Social Change: Fixing Bush Internet in Rural, Regional, and Remote Australia." In Broadening Cultural Horizons in Social Marketing. Springer Singapore, 2020. http://dx.doi.org/10.1007/978-981-15-8517-3_13.

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Faustino, Paulo. "Book Industry Business, Concentration, Internet and Social Media of Management and Marketing." In Handbook of Social Media Management. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-28897-5_7.

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Hausman, Angela. "Social Aspects of Professional Service Relationships: Their Impact on Customer Satisfaction and Compliance." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11882-6_42.

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Kastanidou, Anastasia. "Tourism Marketing Through Internet and Social Media, the Contribution of Smartphones and Virtual Reality." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_138.

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Conference papers on the topic "Internet marketing – Social aspects"

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Kretova, N. B. "Marketing Aspects Of Innovation Activities Of Enterprises." In RPTSS 2018 - International Conference on Research Paradigms Transformation in Social Sciences. Cognitive-Crcs, 2018. http://dx.doi.org/10.15405/epsbs.2018.12.77.

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Stefko, Robert. "ANALYSIS OF INTERNET MARKETING IMPACT TO CONSUMER." In 5th International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/1.3/s04.058.

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Lou, Jing. "Clothing Enterprise Marketing Channel Research Based on the Angle of Internet Marketing." In 2015 3rd International Conference on Education, Management, Arts, Economics and Social Science. Atlantis Press, 2016. http://dx.doi.org/10.2991/icemaess-15.2016.86.

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Liu, Wei. "Analysis of Internet Marketing Development and Innovative Path." In 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Atlantis Press, 2016. http://dx.doi.org/10.2991/essaeme-16.2016.14.

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Li, Xue. "Research on Agricultural Products Mobile Internet Marketing Strategies." In 2016 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Atlantis Press, 2016. http://dx.doi.org/10.2991/essaeme-16.2016.44.

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Li, Xin, Yu Cao, Yilei Lu, Pei Yu, and Xiaoli Tang. "The Study of Travel Social Marketing based on Mobile Internet." In 2015 International Conference on Education, Management, Information and Medicine. Atlantis Press, 2015. http://dx.doi.org/10.2991/emim-15.2015.66.

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Zhang, Han. "Research on the Internet Marketing in the Cultural Industries." In 2016 5th International Conference on Social Science, Education and Humanities Research. Atlantis Press, 2016. http://dx.doi.org/10.2991/ssehr-16.2016.40.

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"Research on Marketing Strategy Innovation of Enterprise in Mobile Internet." In 2018 4th International Conference on Social Sciences, Modern Management and Economics. Clausius Scientific Press, 2018. http://dx.doi.org/10.23977/ssmme.2018.62211.

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Norouzi, Ali, and A. Halim Zaim. "A novel social network platform by using e-marketing and evaluating models." In 2011 International Conference on Computational Aspects of Social Networks (CASoN 2011). IEEE, 2011. http://dx.doi.org/10.1109/cason.2011.6085915.

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Cao, Yu. "Research on Integrated Marketing Communication in the Mobile Internet Environment." In 2015 International Conference on Economics, Social Science, Arts, Education and Management Engineering. Atlantis Press, 2015. http://dx.doi.org/10.2991/essaeme-15.2015.33.

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Reports on the topic "Internet marketing – Social aspects"

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Hotsur, Oksana. SOCIAL NETWORKS AND BLOGS AS TOOLS PR-CAMPAIGN IMPLEMENTATIONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.50.11110.

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The article deals with the ways in which social networks and the blogosphere influence the formation and implementation of a PR campaign. Examples from the political sphere (election campaigns, initiatives), business (TV brands, traditional and online media) have revealed the opportunities that Facebook, Telegram, Twitter, YouTube and blogs promote in promoting advertising, ideas, campaigns, thoughts, or products. Author blogs created on special websites or online media may not be as much of a tool in PR as an additional tool on social media. It is noted that choosing a blog as the main tool o
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