Dissertations / Theses: '(Internet) meme'

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Haponiuk, D. "Internet meme." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/62564.

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In the modern world, it’s hard to imagine a young pal who had never heard about “memes”. As we all know, meme is some picture or video, which furiously became popular and went all over the world in the matter of days. Among them we see “Gangnam style”, “Dratuti” and “Crazy frog”.

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Xhelaj, Julian. "Internet Meme come strumento di una comunicazione accelerata." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2022. http://amslaurea.unibo.it/25157/.

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La tesi analizza il ruolo degli internet meme nel panorama dei nuovi media digitali online, in un sistema caratterizzato dalla radicale connettività i meme sono un fenomeno di particolare successo nel creare motivi ricorrenti, segnati diffusi, capaci di condividere informazioni compresse con grande facilità La differenza con il contenuto virale risiede nella sua capacità di modificarsi e diventare linguaggio. Il meme diventa una sorta di codice appunto che sfruttiamo per raccontarci e parlare di noi o per esprimere la nostra opinione con minor rischio adeguando il messaggio al medium utilizzato. In questa tesi il meme viene esplorato come strumento di marketing e di comunicazione politica, la sua capacità di confondere la nostra percezione per apparire come contenuto amatoriale e non come pubblicità, creando un grado di empatia più efficace dell'advertising comune, in più permette ad un messaggio di essere modificato e diventare linguaggio se usato bene creando così tormentoni e nuove narrazioni.

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Horta, Natália Botelho. "O meme como linguagem da internet : uma perspectiva semiótica." reponame:Repositório Institucional da UnB, 2015. http://dx.doi.org/10.26512/2015.02.D.18420.

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Dissertação (mestrado)—Universidade de Brasília, Faculdade de Comunicação, Programa de Pós-Graduação, 2015.
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Esta dissertação intenciona investigar o meme da internet, um fenômeno cultural que se estabeleceu na rede como uma forma de comunicação, baseada na recriação excessiva, coletiva e paródica de imagens, textos verbais, vídeos, entre outros, que se espalham de forma viral. A partir de uma perspectiva semiótica, na leitura de Charles S. Peirce, Iuri Lotman, Mikhail Bakhtin e Ludwig Wittgenstein, o trabalho procura compreender o fenômeno como uma linguagem da internet. Mais que um suporte físico passivo para a transmissão de mensagens, a web é entendida aqui como um meio de comunicação, uma esfera sígnica na qual a comunicação e a geração de sentido são possíveis – na qual a cultura torna-se possível. Dessa esfera emerge o meme, que nesta pesquisa é tomado como uma forma de expressão e concepção de mundo que apresenta certa regularidade, sua “gramática”. Assim, também delineamos na presente investigação as categorias que compõem essa linguagem (e forma de pensamento) e as dinâmicas estabelecidas em seus jogos de significação.
This dissertation intends to explore the internet meme, a cultural phenomenon that has been established on the Web as a communication mode, based on excessive, collective and parodic recreation of images, verbal texts, videos etc., which spreads virally. From a semiotic perspective, based on Charles S. Peirce, Iuri Lotman, Mikhail Bakhtin e Ludwig Wittgenstein, this work aims to understand the phenomenon as an internet language. The Web, therefore, is more than just a material passive information carrier. In this dissertation, it is understood as a mean of communication, i.e., a sphere of signs, where the communication process and the generation of meaning are possible – where the culture becomes possible. From this sphere emerges the meme, which in this work is conceived as an expression manner and a way of apprehend the world that has its regularity, its “grammar”. This research establishes the categories which compose this language (and way of thought) and the dynamics set in its meaning games.
Este trabajo propone investigar el meme de la internet, un fenómeno cultural que se estableció en la red como una forma de comunicación, fundamentada en la recreación excesiva, colectiva y paródica de imágenes, textos verbales, videos etc., que se difunden de manera viral. A partir de una perspectiva semiótica, en la lectura de Charles S. Peirce, Iuri Lotman, Mikhail Bakhtin y Ludwig Wittgenstein, la investigación busca comprender el fenómeno como un lenguaje de la internet. Más que un soporte físico y pasivo para la transmisión de mensajes, la web es entendida como un medio de comunicación, una esfera de signos en la cual la comunicación y la generación de sentido son posibles – donde la cultura se hace posible. De esa esfera emerge el meme, que en este trabajo es comprendido como una forma de expresión y concepción de mundo que presenta cierta regularidad, su “gramática”. Así, también definimos en la presente investigación las categorías que componen ese lenguaje (y forma de pensamiento) y las dinámicas establecidas en sus juegos de significación.

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Draggeim, Alexandra V. "Internet Slang and China's Social Culture: A Case Study of Internet Users in Guiyang." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1365374025.

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Chandler, Robert. "Meme World Syndrome: A Critical Discourse Analysis of the First World Problems and Third World Success Internet Memes." Master's thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5779.

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This thesis applies the theory and method of Critical Discourse Analysis (CDA) to examine the ideological components of the First World Problems (FWP) and Third World Success (TWS) Internet memes. Drawing on analytical concepts from CDA and related perspectives, such as multimodal discourse analysis and social semiotics, the paper analyzes the visual and textual elements of a sample of the FWP and TWS memes. The paper argues that the text and images featured in the memes are ideologically salient and discursively construct oppositional binaries between “us” and “them” in terms of wealth disparity.
M.A.
Masters
Communication
Sciences
Communication; Mass Communication

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Hallgren, Joseph, Kristján Sigurbjörnsson, and Jr Twan Black. "The Relationship Between Brand Related UGC and CBBE : An Internet Meme Experiment." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76001.

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Background: The modern day era of the Internet gave birth to the growing phenomenon of Internet memes (IM), a type of online user generated content (UGC) (Gangadharbatla, 2008). Now marketers have begun researching the relationship between UGC and consumer based brand equity (CBBE) (Christodoulides et.al, 2012; Rachna and Khajuria, 2017). The problem discussion presents the issue of the diminishing control of brand equity due to the rise of UGC and lack of research on how to manage its influence (Morrison et al., 2013). Leading to the purpose of this thesis, which is to determine the impact Internet memes have on consumer based brand equity. Literature: The review presents two leading contributors to the field, Aaker’s (1991) framework on the different dimensions of CBBE and Keller’s (1993) definition of the concept. In addition recent studies on UGC and brand equity provided the basis for hypothesis development. Method: This thesis assumed a deductive research approach, developing the hypothesis from current literature in the field. A quantitative study, that utilized an explanatory research approach, because it best suited the experimental design. As for the data collection method, surveys were considered (Saunders et al., 2016), which the authors designed as a self-completion questionnaire and pre-tested (Bryman and Bell, 2015). Convenience sampling was chosen to select participants (Hernon, 2004). Construct and content validity was used along with homogeneity and stability to control reliability and measure the quality of research instruments (Bryman and Bell, 2015). SPSS version 25 was used to conduct all statistical analyses. Results: Four hypotheses were developed, to measure the effect of the independent variable IM on each of the four CBBE dimensions. To summarize, three of the hypothesis (H1, H3 and H4) were rejected as the difference in the means are not significant enough and can be explained by chance. The effect on brand association (H2) was however found to be significant therefore H2 was accepted.

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Drury, Caroline. "The Function of Internet Memes in Helping EMS Providers Cope with Stress and Burnout." Digital Commons @ East Tennessee State University, 2019. https://dc.etsu.edu/honors/499.

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EMS personnel tend to face higher burnout rates than those in similar professions, which makes them more likely to make mistakes, engage in safety-compromising behaviors, and get injured. This project examines humor used in the form of Internet memes as a coping mechanism. Internet memes are modifiable, replicable units of cultural transmission that are passed and gain influence through the Internet. I applied the Maslach Burnout Inventory to EMS related memes on the website Reddit. I found that memes that dealt with burnout typically referenced non-traumatic factors as being the source of burnout, and that these memes would often lead to conversations that allowed EMS personnel to share their experiences with one another. I concluded that internet memes can provide a way for EMS personnel to express their feelings anonymously and through a façade of humor, and can also let other people who may be going through similar experiences know that they are not alone.

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Ding, Zhao. "The Internet Meme as a Rhetoric Discourse: Investigating Asian/Asian Americans' Identity Negotiation." Bowling Green State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1429219266.

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Marsden, Paul. "The Werther Effect : fact or fantasy?; mediate suicide contagion in the age of the Internet; a critical evaluation, theoretical reconceptualisation and empirical investigation." Thesis, University of Sussex, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.323051.

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Karlsson, Amanda. "The rise and demise of a meme : A study on what a meme is and why people are spreading them." Thesis, Umeå universitet, Institutionen för informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-162079.

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Social media content, as well as how it is being used and the impact it has on the society, have underwent significant transformations and nowadays they are quite different from what they were when social media just came around. Analysing the transformations is important for understanding both the current state and further development of the technology that stands behind social media. One of the most noticeable aspects of today’s social media is the phenomenon of “internet memes”. An internet meme can be roughly defined as “a piece of culture, typically a joke, which gains influence through online transmission” (Davison, 2012). While memes play a substantial role in the use of social media and there has been growing interest in exploiting their potential for marketing and, more generally, conveying various types of messages, there has been a lack of HCI (Human Computer Interaction) research on memes. The understanding of how memes are perceived by social media users and how memes spread on social media is currently rather limited. The study reported in this thesis addresses the limitation of existing HCI research by presenting empirical evidence for the definition of memes, as well as memes' spreadability. Three online surveys (the total number of respondents:3161), targeting the users of the social media platforms Reddit and Facebook, were developed within the study. The social media platform Reddit was selected because it is a platform where memes are often created and also where they are moved to other platforms, like YouTube and Instagram. The study adopted a mixed method approach, combining the analysis of both quantitative and qualitative data. It is shown that memes are shared because they are found funny and that they are shared within the community or with friends. But if a meme spreads and becomes popular outside this original community, the meme loses its value to the original users. Some contents, like character memes, are much easier to spread, but just as soon as they become popular, they disappear.

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Júnior, Jaime de Souza. "Memes pluralistas práticas linguístico-midiáticas em fenômenos bilíngues: um estudo sistêmico-funcional e multimodal sobre propagação via corpora digitais." Universidade do Estado do Rio de Janeiro, 2014. http://www.bdtd.uerj.br/tde_busca/arquivo.php?codArquivo=8781.

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Investigou-se pelo presente estudo se a concepção presente na Teoria de Replicadores, expressa através do conceito de meme (DAWKINS, 1979), poderia ser um modelo compatível para explicar a propagação de memes no substrato das mídias sociais. No âmbito dos estudos locais, Recuero (2006) sugeriu uma transdução desse modelo, baseando-se nas concepções de Dawkins (1979). Refletindo sobre o posicionamento epistemológico de Recuero (2006), o presente trabalho, baseando-se em Dennett (1995), Blackmore (2002) e Tyler (2011b; 2013b), procedeu às instâncias de Análise Conceitual e Composicional dessa transdução. A partir do conceito de memeplexo (BLACKMORE, 2002), esta pesquisa de base linguística (HALLIDAY, 1987) entende os memes, no substrato das mídias digitais/sociais, como práticas de produção e distribuição linguístico-midiáticas, propaladas a partir de diversas unidades de propagação e das relações criadas pelos internautas nesse processo de transmissão. Investigando tais relações, a partir da instância de Análise Relacional, propõe-se examinar duas unidades de propagação. Expressões meméticas (Que deselegante e #Tenso) e imagens meméticas (oriundas do fenômeno memético Nana em desastres). Integram este estudo dois corpora de expressões meméticas (5275 postagens oriundas ou redirecionadas para o Twitter.com total de 83.655 palavras/tokens) e um corpus bilíngue (Português/Inglês) de imagens meméticas (um total de 134 imagens oriundas do Tumblr.com e Facebook.com). Para analisar os corpora de expressões meméticas utilizou-se a metodologia de Linguística de Corpus (BERBER-SARDINHA, 2004; SHEPHERD, 2009; SOUZA JÚNIOR, 2012, 2013b, 2013c). Para a análise do corpus multimodal de imagens meméticas, utilizou-se a metodologia que chamamos de Análise Propagatória. Objetivamos verificar se essas unidades de propagação e as práticas linguístico-midiáticas que estas transmitem, evoluiriam somente devido a aspectos memético-midiáticos, conforme Recuero (2006) apontara, e com padrão de propagação internalista (DAWKINS, 1979; 1982). Após análise dos dados, revelou-se que, ao nível do propósito, os fenômenos locais investigados não evoluíram por padrão internalista (ou homogêneo) de propagação. Tais padrões revelam ser de natureza externalista (ou heterogênea). Ademais, constatou-se que princípios constitutivos meméticos de evolução como os de fecundidade, longevidade (DAWKINS 1979; 1982) e o de design (DENNETT, 1995), junto com o princípio midiático de evolução de alcance (RECUERO, 2006) mantiveram-se presentes com alto grau de influencia nas propagações de natureza externalista. Por outro lado, o princípio memético da fidelidade (DAWKINS, 1979; 1982) foi o que menos influenciou esses padrões de propagação. Neutralizando a fidelidade, e impulsionados pelo princípio de design, destacaram-se nesse processo evolutivo os princípios linguísticos sistematizadores revelados por este estudo. Isto é: o princípio da funcionalidade (memes evoluem porque podem indicar propósitos diferentes) e o princípio do alcance linguístico (memes podem ser direcionados a itens animados/ inanimados; para internautas em idioma nativo/ estrangeiro)
This study investigated whether the conception present in the Replicators Theory, expressed through the concept of meme (DAWKINS, 1979), could be a compatible model to be transducted and feasible to explain the propagation of memes in the substratum of social media. In the scope of local studies, Recuero (2006) suggested a model for such transduction. Reflecting on Recueros epistemological positioning, the present Linguistics-oriented research (HALLIDAY, 1987) examined the authors (2006) transduction through two investigative steps: Conceptual and Compositional Analysis, respectively. Those two investigative steps followed the conceptions presented by Dennett (1995), Blackmore (2002), and Tyler (2011b; 2013b). By departing from the concept of memeplex (BLACKMORE, 2002), this work understands memes, in the substratum of digital/social media, as practices of production and distribution through language and media. Moving to a third investigative step Relational Analysis this study investigated the relations and connexions created by internet users whilst they spread memetic phenomena through several unities of propagation, i.e.: the local phenomenas memetic expressions (from #Tenso and Que deselegante), and the memetic images (from Nana em desastres). This research used two corpora of memetic expressions (5275 posts coming from or forwarded to Twitter.com 83,655 tokens), and one bilingual corpus (Portuguese/English) of memetic images (a total of 134 images coming from Tumblr.com and Facebook.com). To analyse the corpora of memetic expressions this investigation used the methodology of Corpus Linguistics (BERBER-SARDINHA, 2004; SHEPHERD, 2009; SOUZA JÚNIOR, 2012, 2013b, 2013c). To examine the multimodal corpus of memetic images this study suggested a methodology called Propagatory Analysis. The aim of this research was to investigate if those units of propagation and the linguistic/media practices they transmit, evolved only via memetic/media aspects, and presenting an internalist pattern of propagation (DAWKINS, 1979; 1982), as Recuero (2006) argued. The findings of the present study suggested that, at the purpose level, the local phenomena investigated didnt evolve through an internalist (or homogeneous) pattern of propagation. Those patterns were of externalist (heterogeneous) nature. Furthermore, the memetic constitutive principles of evolution such as fecundity, longevity (DAWKINS, 1979; 1982), along with the media constitutive principle of reach (RECUERO, 2006) have been highly influential over propagations of externalist pattern. Conversely, the memetic constitutive principle of fidelity (DAWKINS, 1979; 1982) was the least influential in such externalist patterns of propagation. Fidelity was undermined by two linguistic constitutive principles that emerged, empowered by the principle of design (DENNETT, 1995). Firstly, appeared the linguistic constitutive principle of functionality (memes evolve because they can express different purposes), followed by the principle of linguistic reach (memes can address animate/inanimate items; and Internet users in their native or foreign languages)

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Pavani, Sara Natsuki. "Memes inside and outside the Internet - how digital entertainment mirrors the human psyche." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2017. http://amslaurea.unibo.it/14187/.

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The essay sets out to explain how the meme-sharing mechanism on the Internet is the reflection of human psyche. Starting from Richard Dawkins’ definition of meme, the analysis focuses on the search of what make Internet memes go viral, with the supporting theories of Richard Brodie about the effect of memes on human mind and Limor Shifman’s studies about memes in digital culture. Having described the elements of adaptability, accessibility, belonging, exclusivity, nonsense, irony, cuteness, contrast, surprise, political incorrectness, and stereotype, meme genres such as image macros, videos and photoshop-edited pictures are analyzed across the spectrum of such factors. The result is subsequently compared to the ones obtained by Shifman in 2014, in order to find common elements to outline a spreading pattern. The third and last section focus on the effects of memes on human brain, starting from Brodie’s “button pushing” theory, which refers to many mechanisms such as “repetition”, “cognitive dissonance”, and “creating value” that trigger humans’ most basic instincts. By comparing such theory with Shifman’s about memes providing freedom of expression, the suggested solution concentrate on raising awareness the real potential of memes among people and providing them the means to make memes work for a more conscious society.

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Laghi, Giovanni. "Millennials. Coping with life humorously." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2018. http://amslaurea.unibo.it/16033/.

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Liberal, open-minded, self-entitled, narcissistic and tech-savvy are just a few of the adjectives employed when describing Millennials. The purpose of this study is to provide a better insight into understanding those who belong to the Millennial Generation, their characteristics, how they think, their approach to the internet and how they have developed a unique sense of humour.

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Savchenko, I. "A creolized text of an Internet meme as a means of forming image of the city in new media: thematic and problematic aspects." Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/34980.

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New Media as a modern information and communication phenomenon play an important role in forming image of the city. New media erase the territorial boundaries and disseminate information about the city life to the widest audience (from a geographical point of view). Recently among the types of new media the social networks have been gaining their popularity. They have in their arsenal a range of means which affect the formation of the image of the city. Prominent among them are currently ranked Internet meme, which represents a visual, structural, semantic and functional whole formed by verbal and graphic elements, which aims to achieve the desired communicative effect and, therefore, is the creolized text. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/34980

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Renaud, Clément. "Conception d'un outil d'analyse et de visualisation des mèmes internet : le cas du réseau social chinois Sina Weibo." Thesis, Paris, ENST, 2014. http://www.theses.fr/2014ENST0070/document.

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Nous proposons de concevoir et développer un outil permettant d’analyser la diffusion d’information sur les services de réseaux sociaux en ligne grâce au traitement et à la visualisation de données. Fruit d’une réflexion méthodologique, ce dispositif permet d’observer les relations entre les dimensions conversationnelles, sémantiques, temporelles et géographiques des actes de communication en ligne. Courts messages se propageant rapidement sur la Toile selon des modèles encore mal connus, les mèmes Internet comptent parmi les contenus les plus prisés sur les plate-formes web. Les mèmes Internet circulant sur le service de microblog chinois Sina Weibo articulent notamment discussions personnelles, débats sociétaux et vastes campagnes médiatiques. Mobilisant des méthodes issues de l’analyse des réseaux et du traitement automatisé de la langue chinoise, nous procédons à l’analyse d’un vaste corpus de 200 millions de messages représentant l’activité sur Sina Weibo durant l’année 2012. Notre première tâche consiste à identifier des mèmes dans ce large ensemble de données. L’identification de mèmes dans un ensemble de messages est notamment possible grâce à un algorithme de détection non supervisé. Néanmoins, le volume de calculs nécessaires pour obtenir des résultats fiables sur un large corpus nous amène à abandonner cette approche, montrant par là-même la complexité d’une définition intéressante de l’objet numérique composite mème. Notre seconde série d’analyses porte sur le volume de conversations entourant les hashtags du corpus. Les résultats montrent que les usages majoritaires de Sina Weibo sont similaires à ceux des médias traditionnels (publicité, divertissement, loisirs...). Néanmoins, nous écartons les hashtags comme représentants des mèmes Internet, artefacts d’usages commerciaux et stratégiques à la diffusion cadrée et planifiée. L’approche finalement retenue utilise la recherche par mots-clés pour constituer les corpus de messages décrivant une dizaine de mèmes sélectionnés dans la littérature académique et secondaire pour leurs intentions diverses : humour, actualité, scandale politique, faits divers et marketing promotionnel. S’inspirant de la critique des schémas théoriques de communication, une analyse des mots et des réseaux d’échanges entre utilisateurs met à jour les dynamiques discursives de chaque mème. L’organisation de ces informations selon un axe temporel dans un espace de visualisation interactif autorise une lecture détaillée de leur diffusion. La projection de ces réseaux conversationnels et lexicaux sur des cartes géographiques montre également les relations entre leurs aspects textuels et actuels. Les figures obtenues permettent d’ébaucher une typologie structurelle de la diffusion de ces contenus, montrant comment différents régimes d’expression cohabitent sur les réseaux sociaux. La tension entre énonciation et discours qui régit les plateformes Web se manifeste dans des motifs particuliers de circulation des contenus en ligne. Nous pouvons ainsi formuler des recommandations pour l’analyse et la conception de stratégies de communication en ligne d’organismes tant privés que publics. Néanmoins, le caractère exploratoire de cette étude et la difficulté de comprendre les actions humaines par une simple analyse de données nous invite à refuser une généralisation a priori des résultats, préférant considérer ce travail comme la première validation d’une méthodologie pouvant être étendue à d’autres formes de conversations en ligne
We develop a data mining and visualisation toolkit to study how the information is shared on online social network services. This software allows to observe relationships between conversational, semantical, temporal and geographical dimensions of online communication acts. Internet memes are short messages that spread quickly through the Web. Following models that remain largely unknown, they articulate personal discussions, societal debates and large communication campaign. We analyse a set of Internet memes by using methods from social network analysis and Chinese natural language processing on a large corpus of 200 million tweets which represents/reflects the overall activity on the Chinese social network Sina Weibo in 2012. An interactive visualisation interface showing networks of words, user exchanges and their projections on geographical maps provides a detailed understanding of actual and textual aspects of each meme spread. An analysis of hashtags in the corpus shows that the main content from Sina Weibo is largely similar to the ones in traditional media (advertisement, entertainment, etc.). Therefore, we decided to not consider hashtags as memes representatives, being mostly byproducts of wellplanned strategic or marketingcampaigns. Our final approach studies a dozen of memes selected for the diversity of their topic: humor, political scandal, breaking news and marketing

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Renaud, Clément. "Conception d'un outil d'analyse et de visualisation des mèmes internet : le cas du réseau social chinois Sina Weibo." Electronic Thesis or Diss., Paris, ENST, 2014. http://www.theses.fr/2014ENST0070.

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Nous proposons de concevoir et développer un outil permettant d’analyser la diffusion d’information sur les services de réseaux sociaux en ligne grâce au traitement et à la visualisation de données. Fruit d’une réflexion méthodologique, ce dispositif permet d’observer les relations entre les dimensions conversationnelles, sémantiques, temporelles et géographiques des actes de communication en ligne. Courts messages se propageant rapidement sur la Toile selon des modèles encore mal connus, les mèmes Internet comptent parmi les contenus les plus prisés sur les plate-formes web. Les mèmes Internet circulant sur le service de microblog chinois Sina Weibo articulent notamment discussions personnelles, débats sociétaux et vastes campagnes médiatiques. Mobilisant des méthodes issues de l’analyse des réseaux et du traitement automatisé de la langue chinoise, nous procédons à l’analyse d’un vaste corpus de 200 millions de messages représentant l’activité sur Sina Weibo durant l’année 2012. Notre première tâche consiste à identifier des mèmes dans ce large ensemble de données. L’identification de mèmes dans un ensemble de messages est notamment possible grâce à un algorithme de détection non supervisé. Néanmoins, le volume de calculs nécessaires pour obtenir des résultats fiables sur un large corpus nous amène à abandonner cette approche, montrant par là-même la complexité d’une définition intéressante de l’objet numérique composite mème. Notre seconde série d’analyses porte sur le volume de conversations entourant les hashtags du corpus. Les résultats montrent que les usages majoritaires de Sina Weibo sont similaires à ceux des médias traditionnels (publicité, divertissement, loisirs...). Néanmoins, nous écartons les hashtags comme représentants des mèmes Internet, artefacts d’usages commerciaux et stratégiques à la diffusion cadrée et planifiée. L’approche finalement retenue utilise la recherche par mots-clés pour constituer les corpus de messages décrivant une dizaine de mèmes sélectionnés dans la littérature académique et secondaire pour leurs intentions diverses : humour, actualité, scandale politique, faits divers et marketing promotionnel. S’inspirant de la critique des schémas théoriques de communication, une analyse des mots et des réseaux d’échanges entre utilisateurs met à jour les dynamiques discursives de chaque mème. L’organisation de ces informations selon un axe temporel dans un espace de visualisation interactif autorise une lecture détaillée de leur diffusion. La projection de ces réseaux conversationnels et lexicaux sur des cartes géographiques montre également les relations entre leurs aspects textuels et actuels. Les figures obtenues permettent d’ébaucher une typologie structurelle de la diffusion de ces contenus, montrant comment différents régimes d’expression cohabitent sur les réseaux sociaux. La tension entre énonciation et discours qui régit les plateformes Web se manifeste dans des motifs particuliers de circulation des contenus en ligne. Nous pouvons ainsi formuler des recommandations pour l’analyse et la conception de stratégies de communication en ligne d’organismes tant privés que publics. Néanmoins, le caractère exploratoire de cette étude et la difficulté de comprendre les actions humaines par une simple analyse de données nous invite à refuser une généralisation a priori des résultats, préférant considérer ce travail comme la première validation d’une méthodologie pouvant être étendue à d’autres formes de conversations en ligne
We develop a data mining and visualisation toolkit to study how the information is shared on online social network services. This software allows to observe relationships between conversational, semantical, temporal and geographical dimensions of online communication acts. Internet memes are short messages that spread quickly through the Web. Following models that remain largely unknown, they articulate personal discussions, societal debates and large communication campaign. We analyse a set of Internet memes by using methods from social network analysis and Chinese natural language processing on a large corpus of 200 million tweets which represents/reflects the overall activity on the Chinese social network Sina Weibo in 2012. An interactive visualisation interface showing networks of words, user exchanges and their projections on geographical maps provides a detailed understanding of actual and textual aspects of each meme spread. An analysis of hashtags in the corpus shows that the main content from Sina Weibo is largely similar to the ones in traditional media (advertisement, entertainment, etc.). Therefore, we decided to not consider hashtags as memes representatives, being mostly byproducts of wellplanned strategic or marketingcampaigns. Our final approach studies a dozen of memes selected for the diversity of their topic: humor, political scandal, breaking news and marketing

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Walczak, Joanna. "Analyse comparative des manifestations linguistiques du féminin des référents humains en français et en polonais contemporains." Electronic Thesis or Diss., Université Grenoble Alpes, 2024. http://www.theses.fr/2024GRALL029.

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Inspirée par divers débats clivants récents sur la féminisation des noms de métiers et defonctions (Rada Języka Polskiego : 2019, Krysiak : 2016, 2020), cette thèse vise à examiner les marqueurs du féminin existants en français et en polonais contemporains, en mettant un accent particulier sur la nomenclature professionnelle féminisée française et polonaise. L’objectif primordial de cette thèse était d’identifier, de nommer et de décrire les marqueurs du féminin à partir des textes règlementaires et mémétiques français et polonais. Notre corpus est constitué, d’une part, de textes règlementaires universitaires français et polonais, et d’autre part, de mèmes Internet dont le composant textuel s’appuie sur diverses subordonnées circonstancielles de temps, introduites par la conjonction « quand »/kiedy. Nous avons analysé 36 mèmes français, 44 mèmes polonais ainsi que 38 règlements universitaires français et 36 règlements universitaires polonais. Ces corpus sont consultables dans le deuxième volume de ce travail. Notre étude nous a permis de constater la régularité d’utilisation de ces différents marqueurs du féminin. Nous y avons analysé divers marqueurs du féminin : linguistiques (y compris explicites et implicites) et iconiques. Nous avons aussi examiné la manière dont les femmes sont représentées à travers les mèmes Internet (le marqueur iconique du féminin). Les investigations menées nous ont permis d’observer les marqueurs du féminin sous divers angles et à travers des genres textuels différenciés. Cette combinaison des textes étudiés n’est pas fortuite et présente un intérêt particulier – celui d’analyser les marqueurs du féminin des référents humains, tant sémantiquement neutres (noms de métiers et de fonctions issus des textes règlementaires), que familiers, argotiques, voire péjoratifs (ressortant des mèmes Internet). En outre, l’étude de ces marqueurs est combinée avec une description des facteurs extralinguistiques influençant la perception du féminin et des femmes en général. Cette thèse se compose de six parties. Dans les deux premières parties théoriques, nous expliquons et comparons la catégorie du genre ainsi que les classifications nominales existantes en français et en polonais contemporains. Ensuite, dans la troisième partie, nous passons à la confrontation des marqueurs du genre. Cette partie comprend également la description de diverses stratégies d’écriture inclusive et quelques obstacles empêchant l’usage systématique du féminin en français et en polonais. Nous y définissons et illustrons deux notions cruciales pour notre problématique : l’asymétrie linguistique des genres et l’invisibilité linguistique des femmes. La quatrième partie met l’accent sur diverses positions concernant la féminisation des noms de métiers et de fonctions. Tout d’abord, nous évoquons les positions récentes émises par l’Académie française et Rada Języka Polskiego. Ensuite, nous comparons les points de vue adoptés par divers linguistes français et polonais. La féminisation est également perçue comme un sujet sociopolitique, générant diverses discussions en France et en Pologne. Enfin, nous comparons les positions exprimées par des internautes francophones et polonophones sur ce sujet. Dans la partie analytique, nous décrivons d’abord les différents marqueurs du féminin des référents humains français et polonais émergeant des textes formels (règlements universitaires) (la partie V), en nous focalisant sur diverses stratégies d’écriture inclusive, dont la féminisation des noms de métiers fait partie. Dans la sixième partie, nous abordons les textes non formels, à savoir les mèmes Internet, en mettant en valeur leurs définitions, leur genèse, leurs composants, leurs caractéristiques et les concepts cruciaux pour leur analyse. Dans la même partie, nous comparons aussi les marqueurs explicites et implicites ressortant des mèmes Internet français et polonais. Cette thèse se termine par une synthèse des résultats des recherches menées
The impulse for writing this doctoral dissertation was the increasing number ofdiscussions eagerly undertaken with respect to the feminisation of job titles, ranks, degrees, and functions (Council for the Polish Language: 2019, Krysiak: 2016, 2020). The subject of the paper is a comparison of the feminine markers in personal designators in contemporary French and Polish, with a particular focus on the feminisation of job titles and functions. The main aim of this dissertation is to identify, describe and compare French and Polish linguistic feminine markers in personal designators. The analyses were conducted using university regulations and internet memes. The textual component of memes was based on various temporal subordinate clauses introduced by the conjunctions 'quand/when'. A total of 36 examples of French memes, 44 Polish ones, 38 French university regulations and 36 Polish ones were analysed. (The texts were collected in the second volume of the dissertation, where they can be reviewed). The analysis focused on both linguistic (explicit and implicit) feminine markers and iconic ones (characteristic of memes), as well as its frequency. The research material made it possible to examine the feminine markers from different perspectives. The analysis of the feminine markers was then combined with a description of the social context, taking into account extralinguistic factors influencing the perception of the feminine genus and women in general. It should be emphasised that the combination of memes with the texts of regulations is not coincidental – it enables a more comprehensive analysis of feminine markers in personal designators (women), both semantically neutral ones, such as names of professions, functions, ranks, and titles (from the regulations), as well as colloquial, informal, and even pejorative or offensive ones (from internet memes).The work consists of six parts. In the first two theoretical parts, the aim was to explainand compare the genus categories and nominal classifications found in contemporary French and Polish. Next, we compared Polish and French linguistic feminine markers with an emphasis on nouns denoting professions and functions. The section also contains a description of the various strategies of inclusive language, making visible women, as well as the obstacles that exist today preventing the systematic use of feminativum. In the third part, we defined two important concepts – gender asymmetry and the linguistic invisibility of women, along with French and Polish examples. The aim of the fourth part is to analyse the opinions relating to the progressive feminisation of job titles and functions. First, the positions towards linguistic feminisation issued by the Académie française and the Council of the Polish Language were discussed. A comparison was then made between the positions taken by other established French and Polish linguists. In the next chapter, the linguistic feminisation appeared as a political phenomenon widely discussed in France and Poland. The final part on the social reception of feminatives includes a comparison of the positions taken by French-speaking and Polish-speaking internet users. In the analysis section, formal texts such as university regulations were first compared. This genre was defined and the feminine markers in personal designators were then subjected to comparative analysis, with a particular focus on job titles and functions and on the various strategies of inclusive language. The next part examines informal texts, i.e. internet memes. It begins with a definition of the internet meme, its origin, and components. The next chapter contains the set of crucial concepts for the analysis of Internet memes. This part concludes with a comparison of the linguistic feminine markers (explicit, implicit and iconic) observed in selected French and Polish examples about women. This work ends with a summary of the overall findings of the conducted research

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Olofsson, Simon. "$GME To The Moon : Mapping Memetic Discourse as Discursive Strategyin Reddit Trading Community r/WallStreetBets during the GameStop Short Squeeze Saga." Thesis, Stockholms universitet, JMK, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-196319.

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As social media has emerged to become a key site for contemporary communications and cultural production, the internet meme has penetrated every level of social networking online. Albeit being a global phenomenon with pervasive discursive power in a number of fields ranging from humour to international politics and cyber warfare, comparatively little research has been made into how internet memes work on the discursive level of identity formation and their influence on the formation of internet-based social movements. Using Reddit stock market anarchists r/WallStreetBets as case study, this thesis will use Critical Discourse Analysis to analyze how internet memes work on the level of socio-political formations and how their function can be understood in relation to entropic social environments online. This thesis investigates how internet memes are used as a tool for creation of motifs for action, identity markers, connective action, and social narrativization within an ambivalent social movement online. Introducing the novel term ”memetic discourse” as a way to understand memes as transferable units of memetically programmed content, this study shows the potential of memes to act as effective yet unstable modes of communication within networked environments.

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De, la Rosa-Carrillo Ernesto Leon. "On the language of Internet Memes." Thesis, The University of Arizona, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3703692.

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Internet Memes transverse and sometimes transcend cyberspace on the back of impossibly cute LOLcats speaking mangled English and the snarky remarks of Image Macro characters always on the lookout for someone to undermine. No longer the abstract notion of a cultural gene that Dawkins (2006) introduced in the late 1970s, memes have now become synonymous with a particular brand of vernacular language that internet users engage by posting, sharing and remixing digital content as they communicate jokes, emotions and opinions.

For the purpose of this research the language of Internet Memes is understood as visual, succinct and capable of inviting active engagement by users who encounter digital content online that exhibits said characteristics. Internet Memes were explored through an Arts-Based Educational Research framework by first identifying the conventions that shape them and then interrogating these conventions during two distinct research phases. In the first phase the researcher, as a doctoral student in art and visual culture education, engaged class readings and assignments by generating digital content that not only responded to the academic topics at hand but did so through forms associated with Internet Memes like Image Macros and Animated GIFs. In the second phase the researcher became a meme literacy facilitator as learners in three different age-groups were led in the reading, writing and remixing of memes during a month-long summer art camp where they were also exposed to other art-making processes such as illustration, acting and sculpture. Each group of learners engaged age-appropriate meme types: 1) the youngest group, 6 and 7 year-olds, wrote Emoji Stories and Separated at Birth memes; 2) the middle group, 8-10 year-olds, worked with Image Macros and Perception memes, 3) while the oldest group, 11-13 year-olds, generated Image Macros and Animated GIFs.

The digital content emerging from both research phases was collected as data and analyzed through a hybrid of Memetics, Actor-Network Theory, Object Oriented Ontology, Remix Theory and Glitch Studies as the researcher shifted shapes yet again and became a Research Jockey sampling freely from each field of study. A case is made for Internet Memes to be understood as an actor-network where meme collectives, individual cybernauts, software and source material are all actants interrelating and making each other enact collective agencies through shared authorships. Additionally specific educational contexts are identified where the language of Internet Memes can serve to incorporate technology, storytelling, visual thinking and remix practices into art and visual culture education.

Finally, the document reporting on the research expands on the hermeneutics of Internet Memes and the phenomenological experiences they elicit that are otherwise absent from traditional scholarly prose. Chapter by chapter the dissertation was crafted as a journey from the academic to the whimsical, from the lecture hall to the image board (where Internet Memes were born), from the written word to the remixed image as a visual language that is equal parts form and content that emerges and culminates in a concluding chapter composed almost entirely of popular Internet Meme types.

An online component can be found at http://memeducation.org/

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De, la Rosa-Carrillo Ernesto León. "On the Language of Internet Memes." Diss., The University of Arizona, 2015. http://hdl.handle.net/10150/556817.

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Internet Memes transverse and sometimes transcend cyberspace on the back of impossibly cute LOLcats speaking mangled English and the snarky remarks of Image Macro characters always on the lookout for someone to undermine. No longer the abstract notion of a cultural gene that Dawkins (2006) introduced in the late 1970s, memes have now become synonymous with a particular brand of vernacular language that internet users engage by posting, sharing and remixing digital content as they communicate jokes, emotions and opinions. For the purpose of this research the language of Internet Memes is understood as visual, succinct and capable of inviting active engagement by users who encounter digital content online that exhibits said characteristics. Internet Memes were explored through an Arts-Based Educational Research framework by first identifying the conventions that shape them and then interrogating these conventions during two distinct research phases. In the first phase the researcher, as a doctoral student in art and visual culture education, engaged class readings and assignments by generating digital content that not only responded to the academic topics at hand but did so through forms associated with Internet Memes like Image Macros and Animated GIFs. In the second phase the researcher became a meme literacy facilitator as learners in three different age-groups were led in the reading, writing and remixing of memes during a month-long summer art camp where they were also exposed to other art-making processes such as illustration, acting and sculpture. Each group of learners engaged age-appropriate meme types: 1) the youngest group, 6 and 7 year-olds, wrote Emoji Stories and Separated at Birth memes; 2) the middle group, 8-10 year-olds, worked with Image Macros and Perception memes, 3) while the oldest group, 11-13 year-olds, generated Image Macros and Animated GIFs. The digital content emerging from both research phases was collected as data and analyzed through a hybrid of Memetics, Actor-Network Theory, Object Oriented Ontology, Remix Theory and Glitch Studies as the researcher shifted shapes yet again and became a Research Jockey sampling freely from each field of study. A case is made for Internet Memes to be understood as an actor-network where meme collectives, individual cybernauts, software and source material are all actants interrelating and making each other enact collective agencies through shared authorships. Additionally specific educational contexts are identified where the language of Internet Memes can serve to incorporate technology, storytelling, visual thinking and remix practices into art and visual culture education. Finally, the document reporting on the research expands on the hermeneutics of Internet Memes and the phenomenological experiences they elicit that are otherwise absent from traditional scholarly prose. Chapter by chapter the dissertation was crafted as a journey from the academic to the whimsical, from the lecture hall to the image board (where Internet Memes were born), from the written word to the remixed image as a visual language that is equal parts form and content that emerges and culminates in a concluding chapter composed almost entirely of popular Internet Meme types. An online component can be found at http://memeducation.org/

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Chamorro, Bernal Javier Andrés. "Viralización de contenidos y memes en internet." Tesis, Universidad de Chile, 2014. http://repositorio.uchile.cl/handle/2250/132534.

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Memoria para optar al título de Periodista
Debido a la gran presencia de internet como medio en el que se desenvuelve la gente, el presente reportaje pretende hacer un análisis sobre los memes de internet y los contenidos que se difunden de forma viral. Para ello se parte entregando una definición de lo que es un meme y cómo opera en la web. Luego se procede a exponer los casos más destacables desde sus orígenes, difusión y aplicación en nuestro país, hasta sus efectos. A continuación se hace un estudio de lo que puede entenderse por contenido viral y como se difunde. Para ello se hace una comparación con el origen de la metáfora, que son los virus en la biología. Después se presentan casos que son altamente difundidos a modo de ejemplo. Estos no son necesariamente memes, pero pueden nacer a partir de ellos. Con lo anterior también se exponen los alcances que puede tener un contenido de este tipo. Por último se presenta un análisis de los usuarios y como ellos son participes directos en la producción y difusión de memes de internet. Por otro lado, se muestran diversos contextos en donde las personas interactúan con estos contenidos, desde la publicidad al periodismo. Considerando todo esto se plantea una observación frente a los memes, los fenómenos virales de internet y el rol del usuario frente a ellos, intentando explicar las razones por las cuales pueblan la web.

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Gradin, Klara, Christopher Kontio, and Melker Pripp. "An Exploration of Satirical Internet Memes Effect on Brand Image." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-96100.

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The owner(s) of a brand decide the attributes of the brand, such as name, color, shape, logotype and values. They have the power and control on what they are communicating to the consumers. However, consumers can freely interpret any information that is being communicated towards them and shape their own perception of the brand. Internet memes can be categorised as a type of satirical communication method that can be used by consumers. The purpose is to explore how satire through the medium of internet memes affect brand image. This research used a qualitative research approach with a cross sectional research design, in the form of semi-structured interviews. The sample consisted of people from the age 20-30 that had knowledge about memes to some degree. A total of 15 interviews were implemented and took approximately 30 minutes each to execute. The conducted research gave insight to how satirical memes can potentially affect consumers perception of brand image. What was discovered was that satirical memes had the potential to possibly affect certain aspects of both the cognitive and emotional components of brand image. When the participants had a neutral or negative pre-determined brand image it was possible to see a negative shift in their perception of this brand image through negative reinforcement. While on the other side, when participants had a strong and positive pre-determined brand image, the satirical memes affected them differently, as they did not make them negative towards the brand but became critical instead. These alterations showed that there was the potential to affect the participants purchase & usage situations and through the satirical memes effect on the different cognitive and emotional components, could possibly change the perception of a brand image as a whole.

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Lindqvist, Jonas. "Tillståndsövervakning av järnvägsinfrastruktur : En studie för framtidens sakernas internet-lösningar." Thesis, Luleå tekniska universitet, Drift, underhåll och akustik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64273.

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Då komponenter för tillståndsövervakning idag är billiga, små storleksmässigt och kraftfullare än tidigare, kan hårdvara byggas ihop, mjukvara programmeras och sedan appliceras på kritiska delar i ett system, mer kostnadseffektivt och i större omfattning än tidigare. I stor skala kallas detta sakernas internet, och är framtiden för underhållsarbete då personal inte längre behöver vara fysiskt närvarande i samma grad som tidigare. En proprietär lösning kostar idag vanligtvis över 5 000 kr. Detta projekt har behandlat prototyper till en kostnad av cirka 1 000 kr med öppen hårdvara och mjukvara, vilket stödjer affärsutveckling och bidrar till ett bredare spektra av leverantörer, vilket sätter press på marknaden gällande olika lösningar. Syftet med denna studie är att utveckla och testa mätningar i verklig miljö för tillståndsövervakning av utsatta delar av järnvägsinfrastrukturen, som punktfel i spårläge och spårväxlar. Projektet innefattar prototyper, energihantering, loggning av data och hur användbara dessa data är. Sensorerna är av typen MEMS accelerometrar och olika montage av dessa har testats. Målsättningen har varit att utvärdera hur dessa fungerar i verklig miljö och hur användarvänliga dessa är för att mäta rörelse av räls och sliper. Mer specifikt, avser detta fältprov av accelerometer för uppvakning och energihantering, sensor för insamling av vibrationer för rörelse i spår och analys av insamlad mätdata. Fälttest visade att en accelerometerbaserad uppvakningssensor kan väcka ett mätsystem genom vibrationer i rälsen ca: 70 meter innan tåget kommer fram till sensorn. Tydligaste mätdata för analys erhölls vid montage på slipers samt då ett avstånd på ca: 70 meter togs. Montering i direkt närhet till mätobjektet på rälslivet bidrog till en signal med inslag av högfrekventa vibrationer. Då tydlig mätdata erhölls kunde antal boogies och axlar identifieras vilket kunde verifieras med bild på loket. Mätdata som analyserades kunde via integration erhålla förskjutning i vertikal samt lateral riktning. Detta är användbart, både för infrastrukturförvaltare samt för underhållsentreprenörer, då degradering kan upptäckas i god tid och förebyggande underhållsåtgärder kan sättas in mot berörda feltyper. Den önskade livslängden enligt infrastrukturförvaltare var minst fem år, och efter mätning av strömåtgång enligt nuvarande specifikation så uppnås detta om mätningar sker sju gånger dagligen med litiumbatterier (1200 mAh) som strömkälla. Som ett första steg mot sakernas internet så har detta arbete skapat en god grund för att förverkliga detta. Fortsatt arbete efter detta projekt kan innefatta gprs och Wi-Fi för internetuppkoppling samt strömmätning för att se hur mycket förbrukningen ökar. Parallellkoppling av batterier kan vara en lösning för längre livslängd ifall förbrukningen påverkas markant. Olika varianter av filtrering för en tydligare signal kan också vara av intresse. Andra typer av sensorer, både för verifiering av resultat i denna rapport samt för att utprova alternativ. Detta kan innefatta geofoner, multi-depth deflectometers och andra typer av accelerometrar.
Since condition monitoring devices today are cheap, small size and more powerful than before, hardware can be built together, software programmed, and then applied to critical parts of a system, more cost-effective and to a greater extent than before. On a large scale this is called the Internet of Things, and is the future of today's maintenance work, as staff no longer needs to be physically present to the same extent as before. A proprietary solution today generally costs over 5,000 SEK. This project has processed prototypes at a cost of approximately 1,000 SEK with open hardware and software, which supports business development and contributes to a wider range of suppliers, which puts pressure on the market for different solutions. The purpose of this study is to develop and test measurements in real environment for condition monitoring of exposed parts of the railway infrastructure, such as point errors in track and railroad switches. The project includes prototypes, energy management, data logging and how useful these data are. The sensors are of the type MEMS accelerometers and various assemblies of these have been tested. The goal has been to evaluate how these works in a real environment and how user friendly these are to measure the movement of rails and grinders. Field test showed that an accelerometer-based wake-up sensor can wake a measuring system by vibration in the rail approximately 70 meters before the train reaches the sensor. Clearest measurement data for analysis was obtained when mounted on grinders and when a distance of about 70 meters was taken. Mounting in close proximity to the measurement object on the rail life contributed to a signal with high frequency vibration input. When clear measurement data was obtained, the number of boogies and axes could be identified, this could be verified by image on the train. Measurement data analyzed could through integration obtain displacement in vertical as well as lateral direction. This is useful, both for infrastructure managers and for maintenance entrepreneurs, as degradation can be detected in time and preventive maintenance actions can be set against the relevant failure types. The desired lifespan according to infrastructure managers was at least five years, and after measuring current consumption according to the current specification, this is achieved if measurements take place seven times a day with lithium batteries (1200 mAh) as the power source. As a first step towards the Internet of Things, this work has created a good foundation to make this reality. Continued work after this project may include gprs and Wi-Fi for internet connection as well as current measurement to see how much usage is increasing. Parallel coupling of batteries can be a solution for longer service life if consumption is significantly affected. Different variants of filtering for a clearer signal may also be of interest. Other types of sensors, both for verification of results in this report and for testing alternatives. This may include geophones, multi-depth deflectometers and other types of accelerometers

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Zotelli, Mariella Batarra Mian. "Memes e propriedade intelectual : uma complexa relação na era da internet." reponame:Repositório Institucional da UFABC, 2016.

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Orientador: Professor Dr. Sérgio Amadeu da Silveira
Dissertação (mestrado) - Universidade Federal do ABC, Programa de Pós-Graduação em Ciências Humanas e Sociais, 2016.
O contexto das redes de relacionamento online da contemporaneidade trouxe novas formas de interação entre os indivíduos. Atualmente, o uso de memes, por exemplo, é frequente e inunda as diversas plataformas da internet. Esse trabalho pretende explorar duas vertentes emergidas e inter-relacionadas desta realidade permeada pelo uso das novas tecnologias de informação e comunicação. A primeira proposta consiste em esclarecer a dinâmica e as características dos memes por meio de um levantamento teórico que abrange a utilização do termo desde os tempos que antecedem a internet. Outra problemática abordada nesta pesquisa refere-se às questões que envolvem o direito da propriedade intelectual no contexto da cibercultura. Esse ponto se apresenta como uma relação complexa, visto que, enquanto a internet se permeia pela lógica da liberdade, há indícios de que a propriedade intelectual seja reconhecida por seu caráter regulador. Para corroborar essa discussão, há neste trabalho o intento de debater até que ponto os memes agridem os direitos da propriedade intelectual e, mais ainda, até que ponto a regulação dos direitos autorais é capaz de interferir na criação e incessante propagação desse fenômeno tão representativo da cultura remix no ciberespaço.
The context of online social networks in the contemporaneity brought new forms of interaction between individuals. Currently the use of memes, for example, is frequent and flood lot of Internet platforms. This essay aims to explore two aspects emerged and interrelated in this reality permeated by the use of new information and communication technologies. Thus, the first proposal is to clarify the characteristics and dynamics of memes supported by a theoretic research comprising the use of the term in a period that precedes the internet era. Another problem indexed in this research refers about the issues involving intellectual property rights in the context of cyberculture. This point is presented as a complex relationship because while the internet is permeated by the logic of freedom, intellectual property seems to be recognized by your regulatory character. To support the discussion, this essay also has the purpose to debate which are the limits of disrespect of memes against the rights of intellectual property and even more so, how this regulation of copyright are able to interfere in the creation and relentless spread of this so representative phenomenon of the remix culture in cyberspace.

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Chan, Ka Tat. "Investigation of a company internal workflow for improvement." access abstract and table of contents access full-text, 2006. http://libweb.cityu.edu.hk/cgi-bin/ezdb/dissert.pl?msc-meem-b21417568a.pdf.

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Thesis (M.Sc.)--City University of Hong Kong, 2006.
Title from title screen (viewed on Oct. 5, 2006) "Submitted to Department of Manufacturing Engineering and Engineering Management in partial fulfillment of the requirements for the degree of Master of enterprise technology and management." Includes bibliographical references.

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Breheny, Caitlin. ""By any memes necessary": Exploring the intersectional politics of feminist memes on Instagram." Thesis, Uppsala universitet, Medier och kommunikation, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-325221.

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Internet memes are exemplary forms of user-generated content in the age of social networking and user participation. This study draws attention to the work of an intersectional feminist community on Instagram who make use of this platform to discuss their personal politics via image macro memes. The community is made up of femmes who typically blend politics, pop culture, and a personal perspective into their content. This practice is identified as a contemporary feminist use of new media and is explored in relation to a theoretical reading of the current Third Wave of feminism as “embodied politics”. The theory of “disciplinary power” by Michel Foucault, and connections between disciplinary power with systems of oppression and social media are also employed to construct an understanding of feminist memes as a means of embodied resistance to disciplinary norms. This study seeks to explore how Internet memes are harnessed as a feminist mode of discourse, and why feminist meme creators (or “memers”) are motivated to use memes in this way. Therefore this research locates an intersection between digital culture and feminist use of new media. The research explores the possibility that Internet memes can serve as a creative and effective mode of feminist discourse in resistance to various forms of marginalisation - which occur both online and offline.

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Monteiro, Lunardi Gabriela. ""The 'Zoeira' Never Ends": The role of internet memes in contemporary Brazilian culture." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/122223/1/Gabriela_Monteiro%20Lunardi_Thesis.pdf.

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This thesis uses the concept of the "zoeira", a particularly Brazilian form of humour, to undertake a cultural analysis of Brazilian internet memes and their role in contemporary culture. Through a close textual analysis of three memes, it details how memes represent specific aspects of Brazilian culture and how Brazilian meme culture relates to the broader popular culture of the internet. It concludes with findings about the social and cultural meanings of humour for Brazilian digital culture, showing that Brazilian memes work as tools for political protest and for building a shared cultural identity.

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Dainas, Ashley R. "Keep Calm and Study Memes." Case Western Reserve University School of Graduate Studies / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=case1428085991.

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Calixto, Douglas de Oliveira. "Memes na internet: entrelaçamentos entre educomunicação, cibercultura e a 'zoeira' de estudantes nas redes sociais." Universidade de São Paulo, 2017. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-01112017-102256/.

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Este trabalho investigou a relação de alunos do ensino fundamental com os memes na internet. Apropriados em larga escala por crianças e adolescentes e circulando de forma intensa nas redes sociais, as montagens e remodelagens dos memes -- conhecidas na linguagem digital como \"zoeira\" -- passaram a ocupar lugar de destaque no cotidiano juvenil. A partir de pesquisa de campo realizada na Escola Municipal Julio Marcondes Salgado, zona norte da cidade de São Paulo, desenvolvemos estudo qualitativo sobre as funções dos memes -- uma das principais expressões narrativas da internet --, discutindo as representações e os sentidos atribuídos pelos discentes a esses novos produtos culturais. Também apresentamos, como parte dos resultados, uma proposta de gêneros e subgêneros para categorizar como os memes se estabelecem enquanto linguagem. Com um prisma teórico articulado entre os estudos de Educomunicação, cibercultura e o cotidiano juvenil, o objetivo é discutir o que são os memes, como eles sintetizam as mudanças em trânsito na sociedade contemporânea e, consequentemente, os possíveis desdobramentos da nova realidade comunicacional no universo escolar.
This work investigated the relationship of young students with memes in digital culture. Appropriated on a large scale by children and adolescents and circulating intensively in social networks, memes became a central element in youth routine. From a field research carried out at the Julio Marcondes Salgado Municipal School, north of the city of São Paulo (Brazil), we developed a qualitative study on the functions of memes -- one of the main narrative expressions on the Internet --, discussing the representations and meanings attributed by the students for these new cultural products. We also present, as part of the results, a proposal of genres and subgenres to categorize how memes works as a language. With a theoretical prism articulated between the studies of Educommunication, cyberculture and youth culture, the objective is to discuss what memes are, how they synthesize the changes in transit in contemporary society and, consequently, the possible unfolding of this new communicational reality to the educational routine.

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Alves, Maria Alice de Castro. "O dito, o não dito e o mal͜ dito : proposta de análise de memes em aulas de língua portuguesa /." Assis, 2019. http://hdl.handle.net/11449/191079.

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Orientadora: Karin Adriane Henschel Pobbe Ramos
Banca: Sergio Fabiano Annibal
Banca: Lívia Maria Turra Bassetto
Resumo: A presente pesquisa tem como tema o trabalho com os memes em aulas de língua portuguesa para o Ensino Fundamental, a partir de uma perspectiva do gênero discursivo. O objetivo geral foi o de propor um trabalho a partir do gênero meme em aulas de Língua Portuguesa, com foco em análise linguística/semiótica. Como objetivos específicos elencamos, definir o que é meme, analisar memes sob uma perspectiva dialógica, multimodal e multissemiótica. A aplicação da proposta de trabalho ocorreu em uma escola da Rede Estadual de Ensino de São Paulo, localizada no município de Mogi das Cruzes, na zona periférica. A turma escolhida para a aplicação é do 9º ano do Ensino Fundamental. Abordamos, além do meme, outros gêneros textuais para abarcar a intertextualidade presente neste tipo de texto. Como metodologia realizamos 8 aulas com foco em uma exposição final de curadoria. Como referencial teórico, propomos criar uma definição formal de "Meme de Internet" que pode ser usada para caracterizar e estudar mensagens instantâneas em contextos acadêmicos, como ciências sociais, comunicação e humanidades. Para isso realizamos um estudo a partir das pesquisas sobre memes de Dawkins (1993), Blackmore (1999) e Sperber (1996). Para o estudo do meme da perspectiva do gênero discursivo, nos apoiamos nos estudos teóricos de Miller (2009), Bakhtin (1997), Bazerman (2005) e Kristeva (2005). Para a análise da prática, nos embasamos em Marcuschi (2002, 2008), Rojo (2008), e Kleiman (2007). Nossa escolha... (Resumo completo, clicar acesso eletrônico abaixo)
Abstract: The present research has as its theme the work of memes in Portuguese language classes for Elementary School, from a discursive genre perspective. The general objective was to propose a work from the meme genre in Portuguese Language classes, focusing on linguistic / semiotic analysis. As specific objectives, we define meme, analyze memes from a dialogic perspective, multimodal and multisemiotic. The application of the work proposal occurred in a school of the State Educational Network of São Paulo, located in the municipality of Mogi das Cruzes, in the peripheral zone. The class chosen for the application is the 9th grade of Elementary School. We address, in addition to meme, other textual genres to encompass the intertextuality present in this type of text. As a methodology, we conducted 8 classes focusing on a final curatorial presentation. As a theoretical reference, we propose to create a formal definition of "Internet Meme" that can be used to characterize and study instant messages in academic contexts such as social sciences, communication and the humanities. For this, we performed a study based on the research on memes by Dawkins (1993), Blackmore (1999) and Sperber (1996). For the study of meme from the perspective of the discursive genre, we rely on the theoretical studies of Miller (2009), Bakhtin (1997), Bazerman (2005) and Kristeva (2005). For the analysis of the practice, we rely on Marcuschi (2002, 2008), Rojo (2008), and Kleiman (2007). Our choice specificall... (Complete abstract click electronic access below)
Mestre

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Dybka, Carly. "A Dedication to the Banal: E-relevant Web Text Sites and their Role in User-generated Culture." Thèse, Université d'Ottawa / University of Ottawa, 2013. http://hdl.handle.net/10393/24205.

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E-relevant web text sites (EWT sites) are a relatively new phenomenon featuring banal yet remarkable user-generated texts on dedicated websites. This thesis analyses the sociosemiotic dimension of EWT sites in enabling neo-phatic communication: communication based on the relatable nature of EWT content and user-friendly medium, affording communicative acts without the requirement for in-depth discussion. Rather than fostering serious exchange, neo-phatic communication aims to establish a form of contact less brief than a greeting but akin to its purport, developing from banal but shared experiences. Analysis of the signification process involved in EWT sites, through a sociosemiotic framework based on Peirce’s second trichotomy of signs (icon, index, symbol) and the frame analysis of Goffman, shows that the sites’ semiotic structure belongs to a neo-phatic kind of communication unique to computer-mediated communication. This study illustrates how content with minimal substance might be under-valued as a means of understanding modern communication behaviour.

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Sevel-Sørensen, Simone. "Racial Performances On Social Media - A study of the Sweet Brown memes." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23997.

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Abstract:Social Media has become a powerful tool in several aspects. It can mobilize movements, rallying for social or political causes, and it can bring people together to share experiences or interest on a global platform. Social media platforms have facilitated more dynamic ways of presenting and performing identity positions such as race, gender, class and sexuality. Though many scholars have agreed that the internet and social media offer interesting new aspects in relation to identity exploration and self-expression, the performance of identity online can also contribute to problematic discourses that reinforce old social stereotypes online affecting what happens offline.This thesis explores racial performance on social media by examining the phenomenon of ‘Digital Blackface’, which is a virtual continuation of a historical phenomenon that operates, in particular, through Internet memes. The thesis studies different versions of an American meme, which represent an altered representation of a real person, known as Sweet Brown. Sweet Brown is an African American woman who after she was interviewed on television became a viral celebrity. Due to her expressive personality, her image has been remixed into several popular Internet memes.The theoretical framework consists of a theorization of racial performance and media representation theory. This theoretical lens is used in the analysis that sets out to answer the questions, how is the Sweet Brown meme used as a form of racial performance online? What is Digital Blackface and how does it operate online? And In what way can racial performance reinforce stereotypic representations? The methodological approach the thesis employs to conduct the analysis and exemplify the problematics are visual analysis, critical discourse analysis, and critical theory. Further, the implication of racial performances in Internet memes is linked to other recent cases or incidents that relate to issues of racial performance in the media. Keywords: Racial Performance, Internet memes, Minstrelsy, Digital Blackface, Internet Culture, Representation, Race, Racism.

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Coelho, André Luis Portes Ferreira 1985. "Brace yourselves, memes are coming : formação e divulgação de uma cultura de resistência através de imagens da internet." [s.n.], 2014. http://repositorio.unicamp.br/jspui/handle/REPOSIP/270487.

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Orientador: Cristiane Pereira Dias
Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Estudos da Linguagem
Made available in DSpace on 2018-08-26T07:09:05Z (GMT). No. of bitstreams: 1 Coelho_AndreLuisPortesFerreira_M.pdf: 3297372 bytes, checksum: 1b9ed4fb7bda92d42103402bea9ea782 (MD5) Previous issue date: 2014
Resumo: Esta dissertação visa abordar a utilização de imagens da internet, conhecidas como "memes", buscando compreender seus efeitos como elemento de divulgação cultural. Esses memes, cada vez mais presentes no espaço virtual e feeds de redes sociais, mostram-se como uma tendência crescente não apenas em contextos de humor e descontração, mas também de um discurso de resistência em contraponto ao discurso corrente na sociedade, com subculturas negociando sentidos através das imagens. Através de uma análise acerca dos sujeitos de linguagem e suas condições de produção, podemos compreender os sentidos criados pelos "memes" espalhados pela internet, e seu processo de divulgação cultural resistente. Uma contra-cultura digital? Assim, buscaremos analisar o processo de criação, alteração e replicação das imagens, usando como ferramenta os conceitos da linha francesa de análise do discurso, representada por autores como Pêcheux e Eni Orlandi, buscando assim compreender suas possibilidades enquanto elemento de divulgação cultural. Esse trabalho será feito inicialmente através da analise de um feed de imagens conhecido como "9Gag.com", que é uma rede social na qual os usuários postam, votam, comentam e compartilham seus memes e imagens favoritas. Em seguida, um corpus previamente selecionado por nós, que aborda principalmente imagens relacionadas com as manifestações populares de julho de 2013. Combinando estas duas fontes, criamos um corpus de imagens para seguir com a análise discursiva de palavras, discursos, e a posição-sujeito dos usuários do site, dos memes, e também de sentidos criados pela própria subcultura "nerd" e seu papel em discursos de resistência no espaço virtual
Abstract: This dissertation aims to approach the use of Internet images, known as "memes", seeking to understand their effects as elements of cultural propagation. These memes, increasingly present in the virtual environment and in social network feeds, present themselves as a growing tendency not only in humorous and relaxed contexts, but also as a discourse of resistance as opposed to the current social discourse, with subcultures negotiating meanings through images. By analyzing the subjects of language and their conditions of production, we can understand the meanings generated by the "memes" spread throughout the Internet, and their process of resistant cultural propagation. A digital counterculture? We will thus seek to analyze the process of creation, alteration and replication of these images, using as tool the French school of discourse analysis, represented by authors such as Pêcheux and Eni Orlandi, thereby trying to perceive their possibilities as elements of cultural propagation. This will be done initially by analyzing an image feed known as "9gag.com", a social network in which users post, vote comment and share their favorite memes and images; and also a previously selected corpus primarily comprised of images related to the July 2013 popular protests. By combining these two sources, we create a corpus of images to proceed with the discourse analysis of words, discourses, and the subject position of the site users, memes and also the meanings created by the "nerd" subculture itself and its role in resistance discourses in the virtual environment
Mestrado
Divulgação Científica e Cultural
Mestre em Divulgação Científica e Cultural

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Rezende, Heitor Pinheiro de. "Comunicação, violência e representação em disputas eleitorais virtuais: uma pesquisa sobre os ataques simbólicos a políticos brasileiros na internet." Pontifícia Universidade Católica de São Paulo, 2018. https://tede2.pucsp.br/handle/handle/21757.

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Made available in DSpace on 2018-12-14T11:44:20Z (GMT). No. of bitstreams: 1 Heitor Pinheiro de Rezende.pdf: 6569113 bytes, checksum: 341465ccc7c9496fe3c1683bc92db39a (MD5) Previous issue date: 2018-11-26
Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq
This research analyzes the types of violence in the memes that attacked Dilma Rousseff of the PT and Aecio Neves of the PSDB, candidates with greater number of votes in the presidential elections of Brazil in 2014, and proposes the analysis on the production and sharing of these symbols in the cyberspace. From this, the research problem englobes the questions: a) What types of violence are found in memes created and shared with candidates? b) What methods were used to produce and disseminate these representations on the internet during the election period? c) What is the relationship between the violent memes and political groups? The central hypothesis is that between the memes created and shared with internet users, violent symbols were created and disseminated by members of political groups interested in attacking the candidates' images during the election. Facing this reality, the research is based on the method of Kozinets (1997), which consists of the capture and creation of a corpus composed of information from the internet. In addition, this research uses the Manuel Castells' theories to establish the relationship between the internet, politics, social movements and elections; Richard Dawkins and Vilém Flusser's studies, with the intention to show the origin and the role of the memes used by the netizens to express feelings about the presidential election of 2014; and Vladimir Safatle's concepts, with the purpose of highlight the importance of the humor of these reproductions. With the goal of exposing the types of violence in the memes that attacked the candidates, the research uses the Pierre Bourdieu, Eugênio Trivinho, Paulo Virilio and Norberto Bobbio's theories; uses press complaints; and laws of justice. In order to reveal the behavior of the responsible for these expressions and the effects generated by their actions, the investigation uses David Urgate and Sergio Amadeu da Silveira's theories in defense of cyber liberation; and Eugenia Kolivos and Ana Kuperman's studies about astroturfing – theme given to illegitimate public manifestations subsidized by entities. The goal of this project is expose events for the scientific area and contribute with new perspectives on the violence of memes that today attack Brazilian politicians on the internet
Esta investigação apura os tipos de violência presentes nos memes que atacaram Dilma Rousseff, do PT, e Aécio Neves, do PSDB, candidatos detentores da maior quantidade de votos na eleição presidencial no Brasil em 2014, bem como propõe o exame da forma de produção e compartilhamento desses símbolos no ciberespaço. Sendo assim, o problema da pesquisa reúne as questões: a) quais são os tipos de violência encontrados nos memes disseminados contra os candidatos? b) de que maneira essas representações foram produzidas e divulgadas, na internet, durante o período eleitoral? c) qual a relação entre a violência dos memes e grupos políticos? A hipótese principal da pesquisa é a de que, em meio aos memes criados e compartilhados entre os internautas, surgiram símbolos elaborados e difundidos por partícipes de grupos políticos, os quais tinham interesse em depreciar a imagem dos candidatos no decurso da eleição. Diante disso, a investigação adota metodologia exploratória, aplicada na consulta de estudos documentais e teorias contidas em bibliografias, e também empreende um levantamento netnográfico, baseado no método de Kozinets (1997), que consiste na coleta e criação de um corpus composto por informações da internet. Em complemento, recorre às teorias de Manuel Castells com a finalidade de estabelecer a relação entre internet, política, mobilização social e eleições; aos estudos de Richard Dawkins e Vilém Flusser, com a intenção de mostrar a origem e o papel dos memes usados pelos internautas para se expressarem na eleição presidencial de 2014; e aos conceitos de Vladimir Safatle, com o objetivo de expor a importância da verve humorística dessas reproduções. Com o propósito de evidenciar as formas de violência existentes nos memes que atacaram os candidatos, às quais, por esse motivo, enfraqueceram o princípio pacífico desses símbolos utilizados pelos brasileiros para se expressarem na internet, a investigação usa as teorias de Pierre Bourdieu, Eugênio Trivinho, Paul Virilio e Norberto Bobbio; denúncias feitas pela imprensa; e as leis estabelecidas pela Justiça na época. A fim de revelar a forma de atuação dos responsáveis por essas expressões e os efeitos gerados por suas ações, são colocadas em discussão as teorias de David Urgate e Sergio Amadeu da Silveira, em defesa do ciberativismo; e os estudos de Eugenia Kolivos e Ana Kuperman sobre o astroturfing – tema dado às manifestações públicas ilegítimas subsidiadas por entidades. Desse modo, o resultado esperado é o de expor esses acontecimentos de forma científica, assim como contribuir para perspectivas referentes à violência dos memes que atacam políticos brasileiros na internet atualmente

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Allington, William. "Antisemitic Memes and Naïve Teens: Qualitative and Quantitative Impacts of the Internet on Antisemitism, the Evolution of Antisemitism 2.0, and Developing Adaptable Research Methodologies into Online Hate, Abuse, and Misinformation." Thesis, The University of Sydney, 2020. https://hdl.handle.net/2123/22444.

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This thesis posits that the advent of the internet has resulted in qualitative and quantitative changes to antisemitism, particularly in the period since web 2.0. Comparing online antisemitism with other forms of online abuse, this thesis demonstrates limits in the research on broader manifestations of online discrimination due to inconsistent methodologies and quantities of research. A key consideration is how online antisemitism both differs and intersects with broader manifestations, including cyberbullying, cyber-racism, and abusive conspiracy movements. Through consideration of these intersections, the broader history of antisemitism, and the functions of internet technology, profiles of major online sources for antisemitism are presented. Beyond illustrating how the internet has changed antisemitism alongside other manifestations of abuse and discrimination, this thesis also develops and tests a research model that can be adapted to different fields and disciplines. Simulated online conversations between young adults and a Holocaust denier evaluate how effective young adult web users are at recognising, researching, responding to and refuting antisemitism online, and what tools can be designed to assist them. Antisemitism has undergone significant qualitative and quantitative change due to the internet and now reaches more young people who are ill-equipped to resist its online manifestations. While expertise in the specific nature of antisemitism is needed to tackle this problem, the response can involve adaptable methodologies of benefit to the study of online hate more broadly. There is benefit in collaboration across researchers, fields, and disciplines to provide holistic explanations and solutions to some common aspects of online hate, abuse, and misinformation.

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López, Salazar Leslie Tatiane. "Los "memes de Internet" como estrategia de comunicación publicitaria de la marca Cua - Cua en Facebook." Bachelor's thesis, Pontificia Universidad Católica del Perú, 2017. http://tesis.pucp.edu.pe/repositorio/handle/123456789/9498.

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La presente tesis analiza un producto de comunicación publicitario desde la herramienta metodológica de la semiótica. En el año 2011, la marca peruana Cua – Cua emprendió una campaña de reposicionamiento que la llevó a ocupar los primeros lugares de empresas con más seguidores en Facebook (Perú) durante los tres años de actividad en medios sociales. Cua – Cua se dio cuenta de que su público principal, los niños, abandonaban la marca al llegar a la adolescencia, porque la percibían como una “marca infantil”. Por lo tanto, el objetivo de esta campaña fue reducir esta asociación a partir de un nuevo discurso de la marca, una comunicación juvenil, cool y divertida, que lograra reconectarlos. Es así que Cua – Cua apostó por una forma emergente de comunicación por medios digitales, los llamados “memes de Internet”. Al poco tiempo, su comunicación logró convertirse en un fenómeno viral a través de medios sociales, lo cual demostró su efectividad dentro del ámbito de la comunicación publicitaria. La pregunta de investigación es ¿cómo los “memes de Internet” lograron proyectar este cambio en el discurso de la marca? La conclusión principal es que el mecanismo de humor verbal de los “memes de Internet” permitió que el receptor pueda contrastar estos dos discursos: uno clásico y tradicional frente a uno nuevo y moderno. De esta forma lo tradicional se interpreta como la percepción “infantil” que tenían los adolescentes acerca de la marca y lo moderno, como la nueva imagen fresca y divertida que quería proyectar la marca.
Tesis

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Jesus, Luís Miguel Costa. "Produção, reprodução e reflexividade : o caso dos Advice Animals." Master's thesis, FEUC, 2013. http://hdl.handle.net/10316/24654.

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Dissertação de mestrado em Sociologia, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Sílvia Ferreira.
Esta dissertação de mestrado tem como objeto de estudo os memes da internet, fenómeno cujo conceito principal, “meme”, advém da biologia, e que carrega elementos culturais e sociais que podem ser estudados pela sociologia. Deste modo, e articulado diferentes áreas (sociologia, biologia, antropologia e semiótica), esta dissertação tem como objeto de estudo, os Avice Animals presentes no website Know Your Meme. Esta análise tem como guia os debates sobre as perspetivas evolucionistas, incidindo sobre a origem, construção e divulgação dos memes da internet, e o olhar sociológico sobre a sua reflexividade. Referente à construção dos Advice Animals, esta tem como principal característica a codificação, processo este que capacita os memes da internet, ligando a fase da seleção à da variação. Referente à sua divulgação, é na variação que se encontra a competição e colaboração pela visibilidade na Internet. Por último encontra-se a análise à sua reflexividade. Esta, que corresponde à hipótese principal desta dissertação, apresenta o objeto de estudo como auto consciente, tanto na aplicação por parte da comunidade que compõe a sua rede, como na estrutura como são apresentados os memes da internet no website Know Your Meme, bem como na reflexividade encontrada em alguns Advice Animals que refletem sobre outros memes da Internet. Para este estudo foram adaptadas técnicas de análise de conteúdo e análise documental à internet para a recolha de dados e posterior análise destes memes da Internet, bem como análise de websites para o mapeamento e análise dos diversos websites que compõe a sua rede.

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Barreto, Krícia Helena. "Os memes e as interações sociais na internet: uma interface entre práticas rituais e estudos de face." Universidade Federal de Juiz de Fora, 2015. https://repositorio.ufjf.br/jspui/handle/ufjf/296.

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Este estudo tem como objeto o fenômeno conhecido como “memes de Internet”, produzidos no ambiente virtual do website denominado <9gag>, tendo sido focalizada a seção de comentários realizados sobre os memes postados por seus participantes. A partir de uma perspectiva interacional dos estudos do discurso, investigamos a maneira como a replicação dos memes de Internet sinaliza as práticas rituais constitutivas desse grupo e afeta a forma como as faces dos participantes são co-construídas e negociadas no curso da interação. Os rituais e as faces reivindicadas são vistos, então, como práticas que emergem e são sensíveis ao aqui e agora do uso da linguagem nesse contexto. As práticas de reprodução memética, compreendidas como unidades de transmissão cultural e de difusão da informação, fundamentadas na imitação, quando analisadas sob a perspectiva dos rituais relacionais (Kádár, 2013), vão muito além do simples entretenimento dentro de um grupo como o <9gag>. Elas auxiliam na formação e na manutenção do ethos dessa comunidade virtual, fornecendo o status de membros legítimos àqueles que acatam as regras interacionais estabelecidas através dessas práticas. A participação e o alinhamento às práticas rituais do grupo gerou o sentimento de pertencimento e identificação entre os participantes, legitimando-os como membros dessa comunidade, unidos pelo compartilhamento dos valores disseminados pelos memes, do conhecimento das práticas do grupo, e das representações simbólicas construídas pelo grupo. Além disso, através dos processos de elaboração das faces, pudemos verificar como os interagentes modelam as interações da comunidade ao se (des-)alinharem com os tipos de face que emergem nesse website.
The object of this study is the phenomenon known as ‘Internet memes’, produced within a virtual environment, in a website called <9gag>. The comments section was the main focus of analysis. From an interactional perspective on discourse, it has been investigated the way Internet meme replication signals ritual practices constitutive of this group and how it affects the way participants’ faces are co-constructed and negotiated in the course of interaction. Thus, rituals and faces claimed are seen as emergent practices that are sensitive to the interactional here-and-now of language use in this context. Meme-replication practices (understood as units of cultural transmission and dissemination of information, based on imitation), when analysed from the perspective of relational rituals (Kádár, 2013), have interactional effects that go beyond simply entertaining a group such as <9gag>. They help build and maintain the ethos of this virtual community, by giving membership status to those participants who abide by the interactional rules established through these practices. Participation and alignment with the group’s ritual practices have generated the feeling of belonging through identification among participants, legitimating them as members of this community, connected by the sharing of values disseminated by memes, the knowledge of the group’s practices and the symbolic representations constructed by the group. Moreover, it has been verified that through facework processes interactants model interactions within this community by (dis-)affiliating themselves with the types of face that emerge in this website.

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Nichole, Nicholson. "EMBODIED DATA AND VIRTUAL BODIES: NEW MEDIA, PERFORMANCE AND AESTHETICS." OpenSIUC, 2018. https://opensiuc.lib.siu.edu/dissertations/1612.

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This dissertation project seeks to answer questions at the intersection of performance and new media with special attention to aesthetic practice. Primarily, the central issue at stake is the issue of material relationships between bodies and technologies as put into practice in a variety of aesthetic forms, including net art, staged performance, and internet memes. After an introduction, the second chapter discusses the method of analysis, schizoanalysis, in depth, drawing from the work of both Deleuze and Guattari as collaborators and Guattari’s extensive solo work. The next chapter addresses the new materialist paradigm that acts as the foundational commitment for seeing staged performances and digital performances as overlapping categories of phenomena. From there, the analysis shifts to questions of ontology, including the impact of naming certain behaviors on the understanding of those behaviors as well as the nature of performance itself. Just as Peggy Phelan asserts that performance is ephemeral, immediate, and nonreproducible, one can see encounters with new media under this same framework. The following three chapters act as specific case studies, using screen theory to understand staged performances, sequential art theory to explain the relationships between disparate parts of both new mediated and staged performance, and theories of identity and gender to understand selfies as constructive digital performances. Though this project offers no guarantees or certitudes, certain themes did emerge through the analysis, such as the place of the body in discourses of technology; connections between the audience and the art object, the art object and its environment, and the audience and the environment; and the impact of time, especially immediacy, on the understanding of both staged and mediated works. The hope of this project is necessarily one of offering answer, but instead of point to new questions and offering some starting points for further consideration.

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Lee, Michael. "NBA memes: The role of fan image macros within the online NBA fan community." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/108823/1/Michael_Lee_Thesis.pdf.

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This project explores internet memes, pinpointing the utilisation of image macros by online-based basketball fans, as a cultural tool for communication, conversation, critique and debate. More specifically, this study focuses on how basketball fans, through image macros, are engaging with different facets of culture, beyond professional sports. The nature of internet memes allow users to create texts that express the tone of their feelings, and this research contends that the idiosyncratic nature of basketball memes are motivated by non-serious sports-related banter, and yet, can potentially offer legitimate cultural insight by often drawing on popular cultural myths and trends.

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Papadaki, Angeliki. "The Mediterranean Eating in Scotland Experience (MESE) project : evaluation of an Internet-based, tailored intervention promoting the Mediterranean diet." Thesis, University of Glasgow, 2005. http://theses.gla.ac.uk/7009/.

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A 6-month intervention study with a quasi-experimental design and a 3-month follow-up was conducted to evaluate the effectiveness of an Internet-based, step-wise, tailored-feedback intervention promoting four key components of the Mediterranean diet (vegetables, fruits, nuts and seeds, legumes and ratio of monounsaturated to saturated fat). Fifty-three (intervention group) and nineteen (control group) healthy females, aged 25-55 years, were recruited from the Universities of Glasgow and Glasgow Caledonian, Scotland, respectively. Participants in the intervention group received tailored dietary and psychosocial feedback and Internet nutrition education over a 6-month period, while participants in the control group were provided with minimally-tailored dietary feedback and general healthy-eating brochures. Internet education was provided via an innovative Mediterranean Eating website. Between group comparisons carried out on an "intention-to-treat" basis, providing the strongest evidence of the effect of the intervention, showed that participants in the intervention group had made more favourable changes to their fruit, nut and seed intake over the 6-month intervention, as well as increased their vegetable intake over the 9-month trial. Over both the 6-month intervention and 9-month trial, participants in the intervention group had more favourable levels of HDL-cholesterol and ration of total:HDL-cholesterol, a higher proportion progressed through the stages of behavioural change regarding legumes and olive intake and self-efficacy skills were generally increased, compared with the control group. Participants in the control group however, showed more favourable urinary electrolyte levels throughout the study. Within group comparisons showed that at 6 months, participants in the intervention group had significantly increased their intake of vegetables, fruits, legumes, as well as the MUFA:SFA ratio in their diet, had increased their mean total MDS and had significantly increased plasma HDL-cholesterol levels and a reduced ratio of total:HDL-cholesterol, as well as higher nutrition knowledge scores compared with baseline. In addition, a higher percentage of participants in this group were in the action and maintenance stage of behavioural change for vegetables, legumes and olive oil consumption, as well as generally showing more favourable attitudes and self-efficacy skills towards consumption of most of the food components promoted by the study at 6 months. These changes were generally maintained at 9 months, when additional decreases in blood pressure and an increase in total cholesterol, compared with baseline, were reported. Participants in the control group increased their intake of legumes, as well as their mean total MDS, and had significantly reduced urinary sodium levels at 6 months, compared with baseline. In addition, a higher efficacy skills generally decreased, compared with baseline. These changes were not maintained at 9 months, but at this time point participants in this group had a higher nutrition knowledge score, compared with baseline.

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Xue, Linfeng. "Theoretical Characterization of Internal Resonance in Micro-Electro-Mechanical Systems (MEMS)." The Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1593296130150349.

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Leiser, Anne [Verfasser], Özen [Akademischer Betreuer] Odag, Arvid [Gutachter] Kappas, and Nicole [Gutachter] Krämer. "Spreadable Media, Citizens, and Participatory Culture : Uses and Effects of Political Internet Memes / Anne Leiser ; Gutachter: Arvid Kappas, Nicole Krämer ; Betreuer: Özen Odag." Bremen : Staats- und Universitätsbibliothek Bremen, 2019. http://d-nb.info/1191363422/34.

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NICOLAS, CATHERINE. "Gradient arterio-veineux mele en co2 et rapport index cardiaque / coefficient d'utilisaton de l'oxygene : interet dans le bilan hemodynamique et energetique des etats de choc en reanimation polyvalente." Toulouse 3, 1992. http://www.theses.fr/1992TOU31512.

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Smith, Marisa A. "“Dark-Skinned People Be Like”: How Colorism-Promoting Internet Memes and Audience Feedback Influence African Americans’ Intragroup Attitude and Perception of Skin – Tone Bias." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1431002424.

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Shiflet, Matthew. "Viral Marketing: Concept Explication and Case Studies in the Video Game and Esports Industries." Ohio University Honors Tutorial College / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1555957153106043.

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Sordo, Guido. "Novel multi-modal wideband vibrations MEMS energy harvesting concepts for self-powered Internet of Things (IoT) applications, with focus on converterâs size and power scalability." Doctoral thesis, University of Trento, 2016. http://eprints-phd.biblio.unitn.it/1784/2/PhD-Thesis.pdf.

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This doctorate thesis is focused on the design, fabrication and characterization of Micro Electro Mechanical System (MEMS) Vibrational Energy Harvesters (VEHs). The targeted field of application of such devices is the emerging Internet of Things (IoT), in particular for Ultra Low Power (ULP) autonomous applications. In order to realize the ubiquitous paradigm remote and distributed nodes have to be small and in high number. The power requirement of such nodes is generally satisfied by means of batteries, which require periodic replacement and so are not desirable in an autonomous system. To overcome this limitation devices able to harvest energy from the surrounding environment have been investigated. Among the different sources of energy that could be harvested, the vibrational one results promising due to its high power density and its spreading in most environments of interest. The devices developed convert the vibrational energy scattered in the environment into electrical energy by means of a piezoelectric material. The thesis presents studies on both the mechanical and the electric design of a MEMS piezoelectric VEH, with particular attention on multi-modal design. The thesis presents a novel multi-modal device able to extract energy from multiple resonances in a wider bandwidth. Such a design presents two enabling features for IoT application, a wider working band and the compactness, making it more attractive with respect to cantilever like devices.

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Karawya, Fayrouz. "The transmutes of the Egyptian Memesphere : navigating cultural dynamics and social changes post-2013." Electronic Thesis or Diss., Sorbonne université, 2024. https://accesdistant.sorbonne-universite.fr/login?url=https://theses-intra.sorbonne-universite.fr/2024SORUL104.pdf.

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Après le soulèvement populaire égyptien de 2011, l'influence omniprésente de la mémosphère Internet sur le paysage politique, social et culturel de l'Égypte est devenue remarquable. Les mèmes Internet se sont de plus en plus transformés en un moyen de commentaire réel et rapide qui a porté à un niveau différent la politique, les nouvelles et les tendances quotidiennes, les symboles historiques et les productions de la culture populaire.Définis comme la reproduction d'un matériau déjà présent par les « gens ordinaires », les mèmes en ligne peuvent être considérés comme une recontextualisation extemporanée d'histoires culturelles anciennes et récentes, où l'intervention intentionnelle des créateurs culturels et des acteurs sociaux se matérialise par un processus d'ingénierie de l'opinion publique et des positions sociopolitiques.L'examen de la mémosphère égyptienne après 2013, en tant qu'outil de contestation, véhicule de propagation des discours populistes émergents et concurrents, et espace interactif de critique sociopolitique, pourrait être considéré comme l'axe central et la problématique de cette thèse.Cette thèse explore principalement la manière dont la mémosphère influence les guerres culturelles et déclenche des tendances sociales dans les domaines conceptuels du nationalisme, de la religion et du genre après 2013. De ce point de vue, l'activité de la mémosphère apparaît comme le développement progressif d'un outil vital de contestation, de déconstruction et de négociation des histoires récentes et anciennes de la nation à la lumière des transformations sociopolitiques et des idéologies de courants conflictuels à l'ère de la confluence des médias fortement influencée par les agendas politiques et les propensions populistes.Mon choix d'examiner l'évolution de la mémosphère égyptienne dans les cadres du nationalisme, de la religion et du genre est motivé par les changements significatifs qui ont introduit de nouvelles dynamiques et les débats animés qui se déroulent dans ces domaines particulièrement actifs.Le réexamen de l'identité nationale, des idéologies religieuses et des normes de genre dominantes sont apparus comme des domaines cruciaux de conflit et de contestation après 2013.En étudiant la manière dont les mèmes Internet remplissent des fonctions allant au-delà du simple humour et de la précipitation de thèmes risibles, j'ai identifié ces trois lentilles conceptuelles comme étant au cœur de mon analyse. L'exploration des guerres de mèmes et de leurs symboles associés en relation avec le nationalisme, la religion et le genre a orienté mon processus de recherche et fourni trois perspectives complémentaires sur les transformations socioculturelles substantielles qui se produisent en Égypte depuis 2013.Mon étude de la mémosphère égyptienne après 2013 a été en partie motivée par le désir de contextualiser le soulèvement égyptien et ses conséquences dans des cadres culturels, historiques et mondiaux plus larges. La logique de participation sur les plateformes numériques, les réseaux sociaux et les phénomènes émergents du néo populisme et du néonationalisme sont apparus comme une influence significative.Le soulèvement égyptien a marqué un tournant, contribuant à ce que je considère comme une division tripartite des affiliations politiques et des tendances culturelles qui dominent la sphère en ligne depuis 2013 : Al-thawragiyya (les révolutionnaires) représentant l'opposition libérale et de gauche et les sympathisants du soulèvement de 2011, al-dawlagiyya (les partisans de l'État) représentant l'« alliance de stabilité » qui a soutenu la prise de pouvoir militaire et le régime de Sisi depuis la destitution de Mohamed Morsi en 2013, et al-Islāmgiyya (les islamistes) représentant les différents blocs de l'islam politique menés par l'organisation des Frères musulmans
During the political mobilization years in Egypt (2005- 2013), and particularly after 2011, it is important to observe the parallel shifts in cultural discourses. In addition to the augmenting tone of protest against the political regime and the escalating generational conflicts, a generation affected by the global digital culture heavily impacted the scene of cultural production. Observing the evolution of the memesphere, online videos and vines, language- bending trends and “comics” may reveal more than a traditional flow of an online material compared to other places in the Arab world : Is “internet comedy” a transmediatic reaffirmation and enforcement of values and ideologies expressed by the “old” media (literature, film, television, political discourse), or it is rather the gradual development of a vital tool of contestation, deconstruction and negotiation of the nation's relevant recent and old histories.It is notable how effectively Internet comedy material infiltrated the political, social and cultural life in Egypt, particularly after 2011 uprising, as an actual and prompt commentary medium that takes the topsy turvy politics, daily news and trends, historical symbols and popular culture productions to a whole new level. Defined as the reproduction of an already present material by the “common people” , online memes and social media comics pages could be regarded as an extemporaneous re-contextualization of old and recent cultural histories, where an intentional intervention of cultural creators and social actors materializes as an engineering process of the public opinion and the sociopolitical stances.The political unrest taking place since 2011 was reflected in the cultural production sphere, taking different phases and transmutes in relation to the quick and successive transformations of the political regimes and people's interactions. As influential as they had been during the upheaval in January 2011, social media and internet comedy continued to convey the political and ideological dynamics animating the Egyptian society in the years of the aftermath. Starting from the emergence of omnipresent memes and comics during the presidential campaigns and the crucial political crossroads, internet comedy kept agitating the social imaginary and disrupting the mainstream media agendas of the successive governing regimes and their supporters. Meanwhile, internet comedy assisted a growing critical current of social conservatism through deciphering the nature of religious and cultural hypocritical discourses on gender, equality and citizenship. This trajectory in parallel to the sociopolitical critique is definitely a cornerstone in this research project.It is important to delineate the specificity of the Egyptian context where “digital caricatures” as a generic global category are modulated and appropriated in different forms. Among the most popular forms come the ‘comics' that acquired so different connotation in Egypt than their Anglo-Saxon one . Comics represent the genre where the confluence of the local popular culture- (cadres from popular films, TV drama or theatrical pieces), the visual organization of a caricature, and other elements like written commentary or dialogue occurs.In the conceptual fields of nationalism, religion, and gender, this dissertation scrutinizes the rise of populist strategies of governance, the postrevolutionary societal polarization, and the tactical media mobilizations in Egypt after 2013. Through the lens of the memesphere, and its diversified contributors, the Egyptian sociopolitical trends open a wide gate on the current social dynamics and the multi-dimensional cultural representations reflecting on the contemporary Egyptian reality

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49

Sordo, Guido. "Novel multi-modal wideband vibrations MEMS energy harvesting concepts for self-powered Internet of Things (IoT) applications, with focus on converterÃ¢Â€Â™s size and power scalability." Doctoral thesis, Università degli studi di Trento, 2016. https://hdl.handle.net/11572/367898.

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This doctorate thesis is focused on the design, fabrication and characterization of Micro Electro Mechanical System (MEMS) Vibrational Energy Harvesters (VEHs). The targeted field of application of such devices is the emerging Internet of Things (IoT), in particular for Ultra Low Power (ULP) autonomous applications. In order to realize the ubiquitous paradigm remote and distributed nodes have to be small and in high number. The power requirement of such nodes is generally satisfied by means of batteries, which require periodic replacement and so are not desirable in an autonomous system. To overcome this limitation devices able to harvest energy from the surrounding environment have been investigated. Among the different sources of energy that could be harvested, the vibrational one results promising due to its high power density and its spreading in most environments of interest. The devices developed convert the vibrational energy scattered in the environment into electrical energy by means of a piezoelectric material. The thesis presents studies on both the mechanical and the electric design of a MEMS piezoelectric VEH, with particular attention on multi-modal design. The thesis presents a novel multi-modal device able to extract energy from multiple resonances in a wider bandwidth. Such a design presents two enabling features for IoT application, a wider working band and the compactness, making it more attractive with respect to cantilever like devices.

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Михайлюк, В. І. "Особливості перекладу IT гумору." Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75261.

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Мета: обґрунтувати та проаналізувати особливості перекладу ІТ гумору. Теоретичне значення: систематизація теоретичних передумов дослідження особливостей IT гумору. Популярність IT, її надзвичайно широка функціональність у рамках сучасного суспільства, перспективність роблять доцільною зацікавленість у вивченні особливостей комунікації у галузі IT. Як і у будь-якій іншій професійній сфері, у сфері IT існує власний професійний гумор, який рясніє специфічними, незрозумілими пересічному мовцю елементами та мовними прийомами, які можуть викликати труднощі при перекладі на українську мову. Отже, актуальність IT-дискурсу у сучасному світі та недостатня вивченість особливостей перекладу IT-гумору становить актуальність даної магістерської роботи. У ході дослідження застосовувалися такі методи: лінгвістичний аналіз, структурно-семантичний метод, описовий метод, порівняння, зіставлення, узагальнення, прийоми систематизації та інтерпретації досліджуваного матеріалу. Були відібрані і перекладені слова та словосполучення комп'ютерної тематики, що містять лексичні одиниці програмістів. Переклад був проаналізований з точки зору використання різних способів передачі англомовних одиниць засобами української мови.
Цель: обосновать и проанализировать особенности перевода IT юмора.Теоретическое значение: систематизация теоретических предпосылок исследования особенностей IT юмора.Популярность IT, ее чрезвычайно широкая функциональность в рамках современного общества, перспективность делают целесообразной заинтересованность в изучении особенностей коммуникации в области IT. Как и в любой другой профессиональной сфере, в сфере IT существует собственный профессиональный юмор, который пестрит специфическими, непонятными обычному говорящему элементами и языковыми приемами, которые могут вызвать трудности при переводе на украинский язык. Следовательно, актуальность IT-дискурса в современном мире и недостаточная изученность особенностей перевода IT-юмора составляет актуальность данной магистерской работы. В ходе исследования применялись следующие методы: лингвистический анализ, структурно-семантический метод, описательный метод, сравнения, сопоставления, обобщения, приемы систематизации и интерпретации изучаемого материала. Нами были отобраны и переведены слова и словосочетания компьютерной тематики, содержащие лексические единицы программистов. Перевод был проанализирован с точки зрения использования различных способов передачи англоязычных единиц средствами украинского языка.
Goal: to substantiate and analyze the peculiarities of IT humor translation. Theoretical meaning: systematization of theoretical prerequisites for the study of IT humor peculiarities. The popularity of IT, its extremely wide functionality within the framework of modern society, and its perspective make it expedient to study the peculiarities of communication in the field of IT. As in any other professional field, the IT industry has its own professional humor, which is full of specific, incomprehensible speaking elements and language techniques that can cause difficulties translating into Ukrainian. Therefore, the importance of the IT-discourse in the modern world and the lack of understanding of the peculiarities of IT- humor translation is the relevance of this master's work. The following methods were used in the course of the research: linguistic analysis, structural-semantic method, descriptive method, comparisons, contrasts, generalizations, systematization and interpretation of the material under study. Words and word combinations of computer subjects containing lexical units of programmers were selected and translated. The translation was analyzed from the point of view of using different methods of transmission of English language units by means of Ukrainian language.

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Dissertations / Theses on the topic '(Internet) meme'

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