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1

1983-, Behboudi Mehdi, ed. Online advertising and promotion: Modern technologies for marketing. Hershey, PA: Business Science Reference, 2012.

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2

Harris, Catherine Elizabeth. Study of the intersections between the internet and health promotion. Ottawa: National Library of Canada, 2002.

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3

Lin, Che Chuan. The BMW's internet promotion strategy for branding. Does it work?. (s.l: The Author), 2003.

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4

The Internet publicity guide: How to maximize your marketing and promotion in cyberspace. New York: Allworth Press, 1997.

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5

La promotion de l'art africain contemporain et les N.T.I.C. Paris, France: Harmattan, 2004.

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6

Hurst, Ray. Marketing on the Internet: The myths, realities and commercial advantages of online promotion. London: FT Media & Telecoms, 1998.

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7

Internet policy and economics: Challenges and perspectives. 2nd ed. Dordrecht: Springer, 2009.

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8

Faisst, Elena. An analysis of the internet as an additional medium for brand promotion. London: LCP, 2000.

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9

Bradley, Phil. Getting and staying noticed on the Web: Your Web promotion questions answered. London: Facet, 2002.

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10

Internet guide to anti-aging and longevity. New York: Haworth Information Press, 2006.

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11

Czinkota, Michael R. The STAT-USA/Internet companion to international marketing. Washington, D.C: STAT-USA, 2001.

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12

Czinkota, Michael R. The STAT-USA/Internet companion to international marketing. Washington, D.C: STAT-USA, 2001.

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13

Czinkota, Michael R. The STAT-USA/Internet companion to international marketing. Washington, D.C: STAT-USA, 2001.

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14

Google AdWords insider: Insider strategies you must master to instantly expose your business to 200 million Google users. Garden City, NY: Madeeasy Pub., 2010.

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15

DeLeon, Benjamin B. 1001 marketing ideas: Brain food for your marketing mind. Ft. Lauderdale, Fla: DGXMedia, 2003.

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16

Sweeney, Susan. The e-business formula for success: How to select the right e-business model, Web site design, and online promotion strategy for your business. Gulf Breeze, FL: Maximum Press, 2001.

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17

United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Electronic Commerce Technology Promotion Act: Report of the Committee on Commerce, Science, and Transportation on S. 2340. Washington: U.S. G.P.O., 2000.

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18

United, States Congress House Committee on Commerce Subcommittee on Telecommunications Trade and Consumer Protection. The Internet Services Promotion Act of 2000 and the Internet Access Charge Prohibition Act of 1999: Hearing before ... 106th Congress, 2nd session, on H.R. 1291 and H.R. 4202, May 3, 2000. Washington, DC: U.S. G.P.O., 2000.

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19

Sykes, Sarah. In the context of recruitment advertising and promotion, is the internet a minority medium or global force. Oxford: Oxford Brookes University, 2000.

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20

Communications Opportunity, Promotion, and Enhancement Act of 2006: Report together with dissenting views (to accompany H.R. 5232). [Washington, D.C: U.S. G.P.O., 2006.

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21

Klyuchevskaya, Irina. Technology of formation and promotion of a hotel product. ru: INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1225039.

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The specifics of the formation and promotion of a hotel product related to the peculiarities of the development of the hotel services market are considered, tools and strategies for promoting a hotel product are analyzed. The issues of advertising and PR activities of hotels, Internet technology of promotion, formation of the image and brand of a hotel enterprise are covered. At the end of each chapter, tasks and questions are given to consolidate the theoretical material. Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of educational institutions of higher education studying in the areas of training 43.03.03 "Hotel business" and 43.03.02 "Tourism" (bachelor's degree level), and for students of secondary vocational education institutions studying in the specialty 43.02.11 "Hotel service". It can be used to train students of organizations of additional professional education, students of both full-time and distance learning, and individual chapters can be useful for college students.
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22

A quick start guide to Google AdWords: How to get your product to the top of Google and reach your customers. London: Kogan Page, 2010.

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23

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet. The Communications Opportunity, Promotion, and Enhancement Act of 2006: Hearing before ...109th Congress, 2nd session, March 30, 2006. Washington, D.C: U.S. G.P.O., 2006.

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24

Guerrilla music marketing handbook: 201 self -promotion ideas for songwriters, musicians and bands on a budget. St. Louis, MO: Spotlight Pub., 2013.

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25

Smith, Jon. Grow Your Business with Google AdWords. New York: McGraw-Hill, 2009.

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26

Smith, Jon. Grow your business with Google Adwords: 7 quick and easy secrets for reaching more customers with the world's #1 search engine. New York: McGraw-Hill, 2010.

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27

Bryan, Todd, ed. Ultimate guide to Google AdWords: How to access 100 million people in 10 minutes. Irvine, Calif: Entrepreneur Media, 2012.

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28

Goodman, Andrew. Winning results with Google AdWords. 2nd ed. New York: McGraw-Hill, 2009.

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29

City branding and new media: Linguistic perspectives, discursive strategies and multimodality. Houndmills, Basingstoke, UK: Palgrave Macmillan, 2014.

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30

Armstrong, Steven. Advertising on the Internet: How to get your message across on the World Wide Web. 2nd ed. London: Kogan Page, 2001.

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31

1952-, Lewis Bob, ed. Selling on the net: The complete guide. Lincolnwood, Ill., USA: NTC Business Books, 1997.

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32

Communications Opportunity, Promotion, and Enhancement Act of 2006: Report of the Committee on Commerce, Science, and Transportation on H.R. 5252 together with additional views. Washington: U.S. G.P.O., 2006.

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33

Stacey, Shepatin, ed. Social TV: How marketers can reach and engage audiences by connecting television to the web, social media, and mobile. Hoboken, N.J: John Wiley & Sons, 2012.

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34

Bryan, Todd, ed. Ultimate guide to Google adwords: How to access 100 million people in 10 minutes. [Irvine, Calif.]: Entrepreneur Press, 2007.

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35

Zyman, Sergio. Building brandwidth: Closing the sale online. New York: HarperBusiness, 2000.

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36

Weber, Samantha R. Promoting global Internet freedom. Hauppauge, N.Y: Nova Science Publishers, 2010.

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37

Mel, Carson, ed. Pioneers of digital: Success stories from leaders in advertising, marketing, search, and social media. London: Kogan Page, 2012.

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38

United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Telecommunications and the Internet. The Communications Opportunity, Promotion, and Enhancement Act of 2006: Hearing before the Subcommittee on Telecommunications and the Internet of the Committee on Energy and Commerce, House of Representatives, One Hundred Ninth Congress, second session, March 30, 2006. Washington: U.S. G.P.O., 2006.

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39

Kentucky Conference on Health Communication (2010 : Lexington, Ky.), ed. eHealth applications: Promising strategies for health behavior change. New York, NY: Routledge, 2012.

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40

Mordkovich, Boris. Pay-per-click search engine marketing handbook: Low cost strategies to attracting new customers using Google, Yahoo & other search engines. Brooklyn, N.Y: MordComm, 2005.

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41

Mordkovich, Boris. Pay-per-click search engine marketing handbook: Low cost strategies to attracting new customers using Google, Yahoo & other search engines. Brooklyn, N.J: MordComm, Inc., 2005.

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42

H, Levine Edward, ed. Deep branding on the Internet: Applying heat and pressure online to ensure a lasting brand. Roseville, Calif: Prima venture, 2000.

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43

Rob, Norton, ed. Content critical: Gaining competitive advantage through high-quality Web content. Harlow: Financial Times Prentice Hall, 2002.

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44

Advertising and Promotion: Internet Exercises. 4th ed. Mcgraw-Hill College, 1997.

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45

Juska, Jerome M. Integrated Marketing Communication: Advertising and Promotion in a Digital World. Taylor & Francis Group, 2017.

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46

Integrated Marketing Communication: Advertising and Promotion in a Digital World. Taylor & Francis Group, 2017.

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47

Advertising, Promotion And New Media. M.E. Sharpe, 2004.

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48

(Editor), Marla R. Stafford, and Ronald J. Faber (Editor), eds. Advertising, Promotion, and New Media. M.E. Sharpe, 2004.

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49

Advertising, promotion, and new media. New Delhi: Prentice-Hall of India, 2005.

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50

Marketing Online Education Programs Frameworks For Promotion And Communication. Information Science Reference, 2011.

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