Dissertations / Theses: 'Internet promotion'

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Basyuk, T., and Т. Басюк. "Promotion of Internet resources and environment link." Thesis, ЦНТУ, 2017. http://dspace.kntu.kr.ua/jspui/handle/123456789/7494.

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Johnson, Mary P. A. "Online, onscreen, motion picture promotion via the Internet." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/MQ60991.pdf.

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Kan, Louis-Guillaume. "Approche juridique de la promotion en ligne des entreprises." Montpellier 1, 2006. http://www.theses.fr/2006MON10061.

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Indissociable de l'activité humaine et de ses progrès technologiques, la promotion des entreprises a naturellement investi l'Internet. Mais les caractéristiques cognitives de ce support ont contraint les annonceurs à ré inventer les moyens d'une communication traditionnellement émotionnelle. Or, à la différence de la promotion hors ligne, ceux-ci, appelés techniques, complexes et consubstanciels à ce média, soulèvent autant de difficultés et d'incertitudes juridiques que les messages dont ils permettent la diffusion. Témoin de la soif insatiable de visibilité des annonceurs, trois techniques nouvelles exploitent pleinement les opportunités offertes par l'Internet. Si la prospection directe par courriel témoigne d'une audace quant aux données personnelles et à la "tranquillité électronique" de ses destinataires, le positionnement payant par lien hypertexte souligne les risques encourus par la réservation de mots-clés. Enfin l'affiliation manifeste les incertitudes et le déséquilibre juridiques nés des accords de partenariat dans le domaine du marketing à la performance. Echo à la multiplicité des techniques, les messages promotionnels, discours stratégiques à la vertu incitative, sont frappés de polymorphisme. Leur protection dominée par le droit d'auteur, laisse cependant place à l'alternative. La propriété industrielle offre ainsi des outils aptes à appréhender l'utilisation à des fins commerciales d'une esthétique, quand le nom de domaine interroge quant à lui, ses propres capacités à bénéficier d'une protection indépendante. Enfrn, les blogs comme l'application des restrictions traditionnelles en matière de publicité scellent l'illusion d'une communication promotionnelle en ligne libérée de toute contrainte.

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Dahlén, Micael. "Marketing on the Web : empirical studies of advertising and promotion effectiveness /." Stockholm : Economic Research Institute, Stockholm School of Economics (Ekonomiska forskningsinstitutet vid Handelshögsk.) (EFI), 2001. http://www.hhs.se/efi/summary/565.htm.

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Dahlén, Micael. "Marketing on the Web : empirical studies of advertising and promotion effectiveness." Doctoral thesis, Handelshögskolan i Stockholm, Centrum för Konsumentmarknadsföring (CCM), 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:hhs:diva-607.

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The Web presents enormous opportunities for marketing. The growth and reach of the Internet is unparalleled. There are virtually no limits to the things that can be done but your own imagination. Practitioners and academics alike have raised this new medium to the skies. Yet, the results of Internet marketing efforts have not always lived up to the expectations. This books presents some new insights into the prerequisites for Web marketing effectiveness. Web advertising in theory and practice has mainly focused on the transportation of Internet users to target Web sites. The predominant form of transporters, banner ads, have been evaluated on their clickthrough rates and the target Web sites have been evaluated mainly in terms of number and duration of visits and attitudes toward the sites. Is this adequate? This thesis suggests that Web advertising needs to be advanced with more qualified objectives and tools of evaluation. The goal should not necessarily be transportation of Internet users to target Web sites. Banner ads may work as ads in their own right. Target Web sites need to be evaluated based on the communication objectives. The traditional logic of Web advertising is challenged and the thesis suggests that Internet marketing could be much more effective if designed and evaluated differently. The thesis consists of five articles based on empirical studies. The articles cover Web advertising and promotion effectiveness with respect to a number of important factors, such as involvement, product type, brand familiarity, ad wearout, and Internet user experience. The behaviors of visitors to a retail site are also studied, with important implications for Web site and promotion design.
Diss. Stockholm : Handelshögsk., 2001.Article no 1 has been published as:Dahlén, M., Ekborn, Y. and Mörner, N., "To Click or Not to Click - An Empirical Study of Response to Banner Ads for High and Low Involvement Products." in Consumption, Markets & Culture, Vol. 4, No. 1, 2000, pp 57-76.

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Rodrigue, Martin. "L'approche internet pour la promotion d'un produit touristique le cas des Sentiers de l'Estrie inc." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1997. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp01/MQ26610.pdf.

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Johnston, M. Suzanne. "Effect of Internet-based health promotion on college preparatory stream adolescent girls' knowledge of depression." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2000. http://www.collectionscanada.ca/obj/s4/f2/dsk1/tape4/PQDD_0035/MQ65495.pdf.

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Daemi, Zohreh. "Effective Internet Marketing Strategies for Online Fashion Jewelry Businesses." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6195.

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Small business owners who fail to apply effective Internet marketing strategies could negatively affect customers' purchasing decisions, and business profitability and sustainability. The purpose of this multiple case study was to explore effective Internet marketing strategies online fashion jewelry business owners used to maintain or increase profit levels. Competitive advantage theory was the conceptual framework for the study. Data were collected via semistructured interviews with 3 online fashion jewelry business owners located in the northeastern region of the United States who were in the same business for more than 5 years and generated at least $100,000 in annual revenue. Additionally, data were collected with a review of company documents pertaining to the profit levels of the businesses. Data were analyzed using word frequency and coding to determine themes. Six key themes emerged from the data: (a) Internet marketing strategies, (b) social media marketing strategies, (c) market research and retargeting strategies, (d) brand building strategies, (e) e-mail marketing strategies, and (f) marketing strategies for customer relationship management. The implications of this study for positive social change include the potential to create jobs and economic growth. The findings of this study could increase the quality of life for stay-at-home parents or assist disadvantaged individuals who host online businesses by offering proven Internet marketing strategies to increase their business longevity, profitability, and potentially lead to stronger and safer communities.

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Lim, Megan Su Cheng. "Sex, drugs and young people : novel research and health promotion approaches." Monash University. Faculty of Medicine, Nursing and Health Sciences. Department of Epidemiology & Preventive Medicine, 2008. http://arrow.monash.edu.au/hdl/1959.1/74616.

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Young people are at risk of sexually transmitted infections (STI), and engage in sex and drug related risk behaviour. This thesis investigates novel methods to reach youth for research and health promotion. Mobile phone text messages (SMS) are convenient, low cost, fast, and popular among youth. SMS has been utilised in sexual health for clinical management, service delivery and health promotion, but few of these projects have been evaluated. Recognising this lack of research led to the design of a randomised controlled trial investigating the use of SMS and email in sexual health promotion. Recruitment of young people for this trial was piloted at Melbourne’s Big Day Out. 939 young people were recruited in several hours; 30% were classified as being at high risk of STI, and 46% had used illicit drugs in the month prior to the survey. Knowledge of STI was poor. Drug use was associated with both sexual risk behaviour and music preference. The study demonstrated that this festival is a valuable site for sex and drugs research and health promotion. The following year, young people were recruited at the music festival and randomised to an intervention group who received regular sexual health SMS and email, or a control group who received no messages. After 12 months, the intervention group had higher STI knowledge than the control group (OR 2.72, 95%CI 1.68, 4.41) and intervention group females were more likely to have had an STI test (OR 2.51, 95%CI 1.11, 5.69). Respondents’ opinions of the messages were favourable. This simple, low-cost, and novel method was shown to be effective in improving young people’s sexual health. At-risk young people are not well represented in sex and drug behavioural surveillance in Australia. As the pilot study identified that a music festival was a suitable site for sex and drug research, the survey was repeated each year. Between 2005 and 2008, the proportion of young people at risk of STI decreased from 34% to 29%, and recent illicit drug use decreased from 46% to 43%. A limitation of the studies described herein is reliance on self-report, which is subject to recall bias; this can be reduced using diaries to collect behavioural data. Participants completed weekly diaries of sexual behaviour and a retrospective questionnaire. Correlation between the diaries and questionnaire was substantial, adding confidence to the validity of results of other studies in this thesis. Diaries can be collected in different ways; SMS has not previously been used for this purpose. Participants were randomised to complete diaries through SMS, online or paper. Online diaries were superior to SMS in completeness and participant preference, but SMS diaries were more likely to be submitted on time. This thesis has tested several novel options for researching and promoting health to young people. Through music festivals, SMS, and email, young people can be reached through settings and media they are familiar with. Use of these novel methods has increased understanding of risk behaviour among youth and been effective in sexual health promotion.

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van, Vliet Helen E. Psychiatry Faculty of Medicine UNSW. "Mental health prevention: design and evaluation of an internet-delivered universal program for use in schools with adolescents." Awarded by:University of New South Wales. School of Psychiatry, 2007. http://handle.unsw.edu.au/1959.4/31899.

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This research describes the design and evaluation of an internet-based universal program for use in schools with adolescent students to prevent common mental disorders and promote mental health. The research began in response to investigations that showed that rates of mental illness in Australian children, teenagers and adults were high, that these illnesses caused significant burden to individuals and society, and that there were insufficient services to treat. When current interventions are unable to alleviate disease burden it is important to focus on prevention. Mental health prevention should target youth before disorders cause disability and restriction of life choices. A review of the mental health prevention literature supported a universal cognitive behavioural approach in schools. Internet delivery was used to maintain content integrity, enable access to people living in regional and remote areas, and to appeal to young people. Internet delivery makes universal prevention cost effective and feasible. The Intervention Mapping approach was used to direct the design of the program. A feasibility study was conducted to gain opinions from students and teaching staff. Changes were made in light of results from this study and 463 students were then exposed to the program in an effectiveness trial. The effectiveness trial was a before-after design with no control group. Results from this trial provided evidence that the program was acceptable and effective for use by teachers in the intervention schools. Also student behaviour and mood changed in beneficial ways after program administration. Specifically, student reported significantly increased knowledge about stress and coping, use of help-seeking behaviours, and life satisfaction, and significantly decreased use of avoidance behaviours, total difficulties and psychological distress. The study design allows causal inferences to be surmised concerning exposure to the intervention and changes in behaviour and mood, but further evidence is needed before firm conclusions about effectiveness can be posited and generalizations made concerning different populations, settings and times. In conclusion, this thesis provides evidence that a computerised, cognitive behavioural mental health prevention program delivered to adolescent school students by teachers can potentially change student coping behaviours and mood in beneficial ways.

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Nacke, Barbara, Ina Beintner, Dennis Görlich, Bianka Vollert, Juliane Schmidt-Hantke, Kristian Hütter, C. Barr Taylor, and Corinna Jacobi. "everyBody–Tailored online health promotion and eating disorder prevention for women: Study protocol of a dissemination trial." Elsevier, 2018. https://tud.qucosa.de/id/qucosa%3A32369.

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Background: Although there is extensive evidence for the efficacy of online eating disorder (ED) prevention programs in clinical trials, these programs have rarely been adopted beyond the trial phase and offered to a wider audience. As risk factors for eating disorders are partly associated with overweight and overweight in turn is correlated to disordered eating, this study will offer a combined eating disorder prevention program which also promotes a balanced lifestyle to normal weight and overweight individuals alike. The efficacy of the program has been proven in previous trials. The study aims to evaluate the dissemination of a combined eating disorder prevention and health promotion program (everyBody) to women of all age groups and varying levels of ED risk status in the general population. Methods: A dissemination trial will be conducted in German-speaking countries, including 4160 women from the general population. Participants will be screened to exclude participants who are likely to have an ED. Eligible participants will be allocated to one of five program arms based on their BMI and respective ED symptoms. The guided program consists of 4 to 12 weeks of weekly sessions offering CBT-based exercises, psychoeducational material, self-monitoring, and group discussions. Outcomes will be assessed according to the RE-AIM model, including measures of effectiveness, reach, adoption, implementation, and maintenance of the program. Discussion/conclusions: This trial aims to disseminate a combined ED prevention and health promotion program in the general population, offering universal, selective and indicated prevention in one program. To our knowledge, it is the first trial to systematically evaluate dissemination efforts based on the RE-AIM model. This trial will be conducted as part of the EU-funded ICare (Integrating Technology into Mental Health Care Delivery in Europe) project.

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Kirby, Jaclyn. "The role of the Internet as a tool to aid in U.S. adult consumers' weight loss." Master's thesis, Orlando, Fla. : University of Central Florida, 2009. http://purl.fcla.edu/fcla/etd/CFE0002567.

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Larsson, Ellinor. "Promoting social activities and participation among seniors : exploring and evaluating social and Internet-based occupational therapy interventions." Doctoral thesis, Umeå universitet, Arbetsterapi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-114436.

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Introduction The use of technology and Internet-based activities (IBAs) is increasing in society. However, seniors with limited experiences with the Internet can experience restricted participation in meaningful activities that are dependent on the Internet. Also, social transitions during aging might lead to reduced social activities and social contacts and to increased experiences of loneliness, all of which might have negative health implications. Therefore, there is a need to advance the knowledge of how occupational therapists can support seniors’ use of IBAs and create opportunities for social contacts and social activities during aging. Aim The overall aim of this thesis is to increase the knowledge of how Internet-based activities influence seniors’ participation in society, how seniors experience and are influenced by support from a social Internet-based occupational therapy intervention, and how different aspects of this intervention can contribute to healthy ageing. Methods In study I, seniors’ experiences of IBAs were explored and described through interviews with 10 seniors (66–82 years old) that were analyzed with the constant comparative method. In study II, a multiple case study with five seniors (65–85 years old) was used to explore the design of an Internet-based occupational therapy social intervention program and how it influenced social activities and social contacts among the participants. The qualitative and quantitative data from multiple sources were analyzed by pattern matching. In study III, an explorative randomized crossover study with an AB/BA design was conducted with 30 seniors (61–89 years old) who were vulnerable to loneliness and who participated in the intervention program. The quantitative data were analyzed with parametric and non-parametric statistics. In study IV, a qualitative interview study was conducted to collect the experiences of 15 seniors (66–87 years old) from the previous intervention process in study III. The interviews were analyzed with the constant comparative method. All participants in studies I–IV were community-dwelling, retired seniors without home-care services. Results Complex interactions of different aspects influence seniors’ possibilities and preferences for taking part in IBAs. The performance of IBAs yielded different experiences of participation in society (study I). The initial explorative results indicated that the client-centered and individually adapted intervention program supports participation in social IBAs (SIBAs) and other social contexts (study II). After participation in the intervention program, the experiences of loneliness significantly decreased, and satisfaction with social contacts on the Internet increased for one group (study III). If an individual’s requirements are met during the intervention process, experiences of habitual SIBA usage, increased self-reliance, and enriched social contacts and social activities both on and off the Internet might be facilitated (study IV). Conclusion This thesis provides knowledge of how social support, experiences of and accessibility to technology, life-changing events, and identified meaningfulness with online activities influence the motivation to participate in social and Internet-based activities. The occupational therapist should address the individual’s perspective in the intervention program so as to adapt the intervention and to support experiences of satisfactory participation and enhanced social activities and social contacts for seniors. In addition, healthy aging might be supported by the intervention program due to the reduction in loneliness and increased participation in social activities and society. Further evaluation of the framework and content of the intervention program for seniors with restricted participation in IBAs and SIBAs and high levels of loneliness is suggested.

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Lau, Yuen Yan. "An investigation of using internet website, email and SMS on promoting physical activitiy in Hong Kong Chinese adolescents." HKBU Institutional Repository, 2009. http://repository.hkbu.edu.hk/etd_ra/1087.

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Dorwart, Jennifer. "Strategies for Real Estate Professionals to Compete With Internet Organizations." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2810.

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There has been slow growth among traditional residential real estate organization managers to communicate among the real estate industry successful e-commerce strategies. Grounded in diffusion of innovation theory, the purpose of this descriptive case study was to explore strategies traditional residential real estate managers use to compete with e-commerce real estate managers. The study population comprised traditional real estate office managers in western Nebraska who had at least 5 years' experience in developing successful e-commerce strategies and had sold a home in the past 5 years. I conducted a thematic analysis on the data collected via semistructured interviews and company documents. Four themes emerged from the analysis, including establishing and maintaining multiple e-commerce websites, regularly monitoring websites, establishing a visible presence on multiple e-commerce websites, and preparation to evolve as technology evolves. The study's implications for positive social change include the potential for traditional residential real estate organization managers' to develop and use new and useful strategies for overcoming barriers and effectively competing with e-commerce real estate organizations to remain competitive in the local economy through job creation, innovation, and competitiveness to sustain their businesses.

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Batista, Risolinda Rodolfo de SÃ. "ConstruÃÃo e validaÃÃo de um website educativo para promoÃÃo da amamentaÃÃo e prevenÃÃo de hÃbitos bucais deletÃrios." Universidade Federal do CearÃ, 2016. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=18521.

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nÃo hÃ
A amamentaÃÃo possui vantagens que sÃo conhecidas e difundidas na sociedade desde os tempos mais remotos. Compreende-se que ela pode interferir na qualidade de vida da crianÃa e da famÃlia e sua ausÃncia pode acarretar problemas emocionais, nutricionais e cognitivos, alÃm de estimular a instalaÃÃo de hÃbitos de sucÃÃo nÃo nutritivos e, consequentemente, o estabelecimento de uma mÃ oclusÃo dentÃria e de distÃrbios no crescimento e desenvolvimento orofacial da crianÃa. Neste sentido, o profissional de saÃde Ã importante para o estÃmulo do aleitamento materno, pois pode evitar o desmame precoce e contribuir para melhorar as condiÃÃes de saÃde da crianÃa. Pensando em fomentar a prÃtica da amamentaÃÃo e prevenir a instalaÃÃo de hÃbitos bucais deletÃrios, este estudo teve como objetivo desenvolver e validar um website educativo em prol da amamentaÃÃo e da saÃde bucal, unindo tecnologia e saÃde em benefÃcio da comunidade. Tratou-se de um estudo metodolÃgico, que utilizou para o desenvolvimento do website o Modelo de Desenvolvimento de Material Educativo Digital, proposto por Falkembach (2005), composto por cinco fases: anÃlise e planejamento, modelagem, implementaÃÃo, avaliaÃÃo e distribuiÃÃo. Sendo assim, foi construÃdo o website âAmor AlÃm do Seioâ que apresentou as seguintes seÃÃes e subseÃÃes: InÃcio, AmamentaÃÃo (amamentaÃÃo e seus benefÃcios, possÃveis dificuldades), SaÃde Bucal (saÃde bucal e amamentaÃÃo, hÃbitos deletÃrios, mÃ oclusÃo, orientaÃÃes e higiene oral) e Saiba Mais. A etapa de validaÃÃo foi realizada por meio da coleta de dados com seis juÃzes de conteÃdo e trÃs de aparÃncia. Os resultados foram avaliados de acordo o Ãndice de Validade de ConteÃdo (IVC), tendo como ponto de corte de 0,80. O website apresentou IVC de conteÃdo de 0,95 e IVC de aparÃncia de 0,90, sendo considerado aprovado pelos juÃzes. Diante das sugestÃes e contribuiÃÃes, oriundas do processo de validaÃÃo, o website sofreu alteraÃÃes, a fim de tornÃ-lo mais atrativo e de fÃcil navegaÃÃo. Conclui-se que o website educativo âAmor AlÃm do Seioâ torna-se um meio de difusÃo de conhecimentos no tocante Ã amamentaÃÃo e sua relaÃÃo com o desenvolvimento orofacial da crianÃa, estimulando prÃticas mais saudÃveis junto ao trinÃmio mÃe-crianÃa-famÃlia, de forma lÃdica, pedagÃgica e interativa. Ademais, este material educativo, confiÃvel e vÃlido, estende o raio de aÃÃo da EstratÃgia SaÃde da FamÃlia, ampliando o papel do cirurgiÃo-dentista na Ãrea de educaÃÃo em saÃde e de educaÃÃo permanente.

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Benilsi, Stéphane. "Essai sur la gratuité en droit privé." Montpellier 1, 2006. http://www.theses.fr/2006MON10033.

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La gratuité est une notion juridique qui caractérise certains actes, dont les libéralités et les contrats de bienfaisance. Malgré sa juridicité, la notion est mystérieuse. En effet, elle n'est pas définie par le Code civil. Par ailleurs, elle est rattachée, dans l'imaginaire collectif, à des vertus morales délicates à appréhender juridiquement. Depuis quelques années, la gratuité connaît un essor sans précédent, du fait de son implication constante dans ce qu'il est convenu d'appeler la « nouvelle économie », issue du développement des nouvelles technologies de l'information et de la communication. La question de la définition de la gratuité mérite donc d'être posée, tout comme celle de son traitement juridique. La gratuité apparaît alors comme une notion essentiellement technique, dépourvue de toute connotation morale, et indépendante du contexte économique et social dans lequel l'acte gratuit s'inscrit. Au contraire, ce contexte est, traditionnellement, prépondérant dans la détermination du traitement juridique de la gratuité. Selon le cadre dans lequel la gratuité intervient, elle est encouragée ou, au contraire, découragée, ce qui témoigne de son anormalité. Cependant, le développement actuel de la gratuité et le constat de son caractère essentiel dans l'économie de réseau, aboutit à une normalisation du traitement juridique de la gratuité.

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Ip, Ka Weng. "The use of Facebook fan page on promotion :a case study of the local online cake shop : Choco Choco." Thesis, University of Macau, 2017. http://umaclib3.umac.mo/record=b3690644.

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Demishkevich, Maya. "Small Business Use of Internet Marketing: Findings from Case Studies." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1340.

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Internet marketing is critical for meeting changing consumer needs and staying competitive in the business environment. Small business owners need strategies on how to use Internet marketing to promote their products or services. The purpose of this multiple case study was to explore how 5 small business owners in Maryland developed and implemented an online marketing strategy. Participants were recruited for their roles as the chief decision maker of their business; additional prerequisites for their participation were that they used Internet marketing, represented different industries, and had fewer than 20 employees. Data came from semi-structured interviews with the small business owners, direct observations of the firms' online marketing processes and technology, and evaluation of companies' use of different Internet marketing channels. The data analysis strategy drew on resource-based view theory propositions, examinations of conflicting explanations discovered during the literature review, and cross-case synthesis. The 5 emergent themes encompassed unstructured planning, limited Internet marketing knowledge and expertise, use of Internet marketing channels and tools, lack of systematic approach to the management of Internet marketing, and inadequate measurement of Internet marketing efforts. By engaging in Internet marketing strategy planning, acquiring specialized Internet marketing knowledge, measuring marketing performance, and extending their Internal marketing resources through outsourcing, small business owners may develop and implement successful online marketing strategies. These findings may influence positive social change by contributing to more effective and efficient marketing practices in small firms that can lead to better financial performance, higher survival rates, and a healthier economic system.

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Jankevičiūtė, Ramunė. "Vartotojų elgsenos internete ypatumai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090807_084653-91121.

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Šis baigiamasis magistro darbas siekia atskleisti vartotojų elgsenos internete ypatumus ir atlikti empirinį tyrimą, kurio metu siekiama nustatyti pagrindinius interneto vartotojų ne/pirkimo internetu motyvus. Darbą sudaro trys dalys: vartotojų elgsenos internete teorinių aspektų analizė, vartotojų ne/pirkimo internetu elgsenos ir motyvų analizė bei remiantis pirmų dviejų dalių analizės rezultatais paremti problemos sprendimo būdų pasiūlymai. Tyrimo ir analizės metu buvo identifikuoti keli kritiniai vartotojų elgsenai atliekant pirkimą internete įtaką darantys veiksniai, su jais susijusios problemos bei pateikiamos rekomendacijos, kaip jas išspręsti.
In this master’s paper work, work author is seeking to reveal features of the Internet consumer behavior and to make empirical research, which would determine main internet buyer‘s non/purchasing motives in the Internet. The paper work consists of three parts: the analysis of the theoretical aspects of the internet user‘s behavior, buyer’s non/purchasing in the Internet behavior’s and motives’ analysis and, based on the analysis results of the first two parts, the provided problem solution offers. The study and analysis identifies a number of critical consumer behavior, while making a purchase online, factors, issues related to these factors and provides recommendations on how to solve them.

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Le, Xuan Sang. "Co-conception Logiciel/FPGA pour Edge-computing : promotion de la conception orientée objet." Thesis, Brest, 2017. http://www.theses.fr/2017BRES0041/document.

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L’informatique en nuage (cloud computing) est souvent le modèle de calcul le plus référencé pour l’internet des objets (Internet of Things).Ce modèle adopte une architecture où toutes les données de capteur sont stockées et traitées de façon centralisée. Malgré de nombreux avantages, cette architecture souffre d’une faible évolutivité alors même que les données disponibles sur le réseau sont en constante augmentation. Il est à noter que, déjà actuellement, plus de50 % des connexions sur Internet sont inter objets. Cela peut engendrer un problème de fiabilité dans les applications temps réel. Le calcul en périphérie (Edge computing) qui est basé sur une architecture décentralisée, est connue comme une solution pour ce problème émergent en : (1) renforçant l’équipement au bord du réseau et (2) poussant le traitement des données vers le bord.Le calcul en périphérie nécessite des noeuds de capteurs dotés d’une plus grande capacité logicielle et d’une plus grande puissance de traitement, bien que contraints en consommation d’énergie. Les systèmes matériels hybrides constitués de FPGAs et de processeurs offrent un bon compromis pour cette exigence. Les FPGAs sont connus pour permettre des calculs exhibant un parallélisme spatial, aussi que pour leur rapidité, tout en respectant un budget énergétique limité. Coupler un processeur au FPGA pour former un noeud garantit de disposer d’un environnement logiciel flexible pour ce nœud.La conception d’applications pour ce type de systèmes hybrides (réseau/logiciel/matériel) reste toujours une tâche difficile. Elle couvre un vaste domaine d’expertise allant du logiciel de haut niveau au matériel de bas niveau (FPGA). Il en résulte un flux de conception de système complexe, qui implique l’utilisation d’outils issus de différents domaines d’ingénierie. Une solution commune est de proposer un environnement de conception hétérogène qui combine/intègre l’ensemble de ces outils. Cependant, l’hétérogénéité intrinsèque de cette approche peut compromettre la fiabilité du système lors des échanges de données entre les outils.L’objectif de ce travail est de proposer une méthodologie et un environnement de conception homogène pour un tel système. Cela repose sur l’application d’une méthodologie de conception moderne, en particulier la conception orientée objet (OOD), au domaine des systèmes embarqués. Notre choix de OOD est motivé par la productivité avérée de cette méthodologie pour le développement des systèmes logiciels. Dans le cadre de cette thèse, nous visons à utiliser OOD pour développer un environnement de conception homogène pour les systèmes de type Edge Computing. Notre approche aborde trois problèmes de conception: (1) la conception matérielle, où les principes orientés objet et les patrons de conception sont utilisés pour améliorer la réutilisation, l’adaptabilité et l’extensibilité du système matériel. (2) la co-conception matériel/logiciel, pour laquelle nous proposons une utilisation de OOD afin d’abstraire l’intégration et la communication entre matériel et logiciel, ce qui encourage la modularité et la flexibilité du système. (3) la conception d’un intergiciel pour l’Edge Computing. Ainsi il est possible de reposer sur un environnement de développement centralisé des applications distribuées† tandis ce que l’intergiciel facilite l’intégration des nœuds périphériques dans le réseau, et en permet la reconfiguration automatique à distance. Au final, notre solution offre une flexibilité logicielle pour la mise en oeuvre d’algorithmes distribués complexes, et permet la pleine exploitation des performances des FPGAs. Ceux-ci sont placés dans les nœuds, au plus près de l’acquisition des données par les capteurs, pour déployer un premier traitement intensif efficace
Cloud computing is often the most referenced computational model for Internet of Things. This model adopts a centralized architecture where all sensor data is stored and processed in a sole location. Despite of many advantages, this architecture suffers from a low scalability while the available data on the network is continuously increasing. It is worth noting that, currently, more than 50% internet connections are between things. This can lead to the reliability problem in realtime and latency-sensitive applications. Edge-computing which is based on a decentralized architecture, is known as a solution for this emerging problem by: (1) reinforcing the equipment at the edge (things) of the network and (2) pushing the data processing to the edge.Edge-centric computing requires sensors nodes with more software capability and processing power while, like any embedded systems, being constrained by energy consumption. Hybrid hardware systems consisting of FPGA and processor offer a good trade-off for this requirement. FPGAs are known to enable parallel and fast computation within a low energy budget. The coupled processor provides a flexible software environment for edge-centric nodes.Applications design for such hybrid network/software/hardware (SW/HW) system always remains a challenged task. It covers a large domain of system level design from high level software to low-level hardware (FPGA). This result in a complex system design flow and involves the use of tools from different engineering domains. A common solution is to propose a heterogeneous design environment which combining/integrating these tools together. However the heterogeneous nature of this approach can pose the reliability problem when it comes to data exchanges between tools.Our motivation is to propose a homogeneous design methodology and environment for such system. We study the application of a modern design methodology, in particular object-oriented design (OOD), to the field of embedded systems. Our choice of OOD is motivated by the proven productivity of this methodology for the development of software systems. In the context of this thesis, we aim at using OOD to develop a homogeneous design environment for edge-centric systems. Our approach addresses three design concerns: (1) hardware design where object-oriented principles and design patterns are used to improve the reusability, adaptability, and extensibility of the hardware system. (2) hardware / software co-design, for which we propose to use OOD to abstract the SW/HW integration and the communication that encourages the system modularity and flexibility. (3) middleware design for Edge Computing. We rely on a centralized development environment for distributed applications, while the middleware facilitates the integration of the peripheral nodes in the network, and allows automatic remote reconfiguration. Ultimately, our solution offers software flexibility for the implementation of complex distributed algorithms, complemented by the full exploitation of FPGAs performance. These are placed in the nodes, as close as possible to the acquisition of the data by the sensors† in order to deploy a first effective intensive treatment

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Kolström, Tina. "Barnens bibliotek : Barn och bibliotekarier tipsar om böcker på Internet." Thesis, Uppsala University, Department of ALM, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-125928.

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The aim of this two years master’s thesis in library and information science is to study how children and librarians recommend books through the website Barnens bibliotek. In the scope of this aim it also tries to answer the following questions: What qualities in books do children and librarians respectively emphasize when they write book recommendations? How do they formulate the recommendations? And finally, how do their respective recommendations differ?

To examine these aspects a total of 50 book recommendations were chosen and analysed through an hermeneutic approach. Out of these 50, 30 were written by children and 20 were written by librarians. The recommendations were analysed through Louise Rosenblatt's theoretical framework concerning literary responses combined with Alan C. Purves' och Victoria Rippere's model of literary elements. The theoretical workings of Aidan Chambers were also used for drawing conclusions about how to connect the results of literary responses to everyday library work whether it is in a library or on the Internet.

The main results were that children turn inwards referring to themselves and their personal feelings when communicating a literary experience, while librarians turn outward communicating a literary content. Both parts do seem clearly aware that they are mediating a literary experience to a third part, which of course is expected of the librarians but a bit unexpected in the case of the children. Both parts refer basically to the same qualities when recommending books, even though they do it in different ways. And finally regarding the formula of writing a book recommendation, librarians tend to keep to a set structure of literary responses while children are more likely to mix the set of literary responses. The results also point to how important it is for library workers to understand the readers to better develop collections and programs that adress and respond to reader’s interests.

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Ferreira, Adriana Gomes Nogueira. "Papo de adolescente: website sobre sexualidade e prevenÃÃo de DST/HIV/AIDS para adolescentes envolvidos na igreja." Universidade Federal do CearÃ, 2014. http://www.teses.ufc.br/tde_busca/arquivo.php?codArquivo=11814.

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CoordenaÃÃo de AperfeiÃoamento de Pessoal de NÃvel Superior
Abordar promoÃÃo da saÃde no tocante Ã sexualidade e prevenÃÃo das DST/HIV/aids com adolescentes Ã um desafio no qual crenÃas, opiniÃes, valores pessoais e coletivos devem ser considerados. Assim, diante da necessidade de construir um espaÃo crÃtico-reflexivo com adolescentes no Ãmbito da igreja, aponta-se que a construÃÃo de um website sobre sexualidade e prevenÃÃo de DST/HIV/aids, voltado para adolescentes envolvidos em grupos religiosos, pode contribuir com uma reflexÃo sobre o tema e facilitar a compreensÃo e o desenvolvimento de uma concepÃÃo crÃtica e autÃnoma sobre sexualidade, fÃ e saÃde. Neste contexto, o estudo apresentou como objetivos: descrever o processo de criaÃÃo de um website, denominado Papo de Adolescente, que disponibiliza informaÃÃes sobre sexualidade e prevenÃÃo de DST/HIV/aids; validar a aparÃncia e conteÃdo do website Papo de Adolescente com juÃzes na Ãrea de educaÃÃo em saÃde, teologia, computaÃÃo e design; bem como com adolescentes catÃlicos. Estudo do tipo pesquisa e desenvolvimento metodolÃgico e de validaÃÃo, desenvolvido de acordo com as etapas de construÃÃo de material educativo digital proposto por Falkembach, dos quais constaram de: anÃlise e planejamento, modelagem, implementaÃÃo, avaliaÃÃo e manutenÃÃo, e distribuiÃÃo. A avaliaÃÃo foi realizada por 14 juÃzes nas Ãreas de enfermagem, educaÃÃo em saÃde, teÃlogos, computaÃÃo e design e cinco adolescentes. O estudo obedeceu aos aspectos Ãtico-legais, relacionada Ã pesquisa envolvendo seres humanos de acordo com o CAAE 05941212.1.0000.5054. Dos grupos focais emergiram as categorias: Internet Ã informaÃÃo, diversÃo e comunicaÃÃo; Sentimentos despertados pelo uso da Internet; Sobre a Internet, tem coisas que gosto e que nÃo gosto; e Papo de Adolescente deve ser informativo e bem atrativo. O website contemplou as sessÃes: religiÃo, adolescÃncia, sexualidade, DST/HIV/aids, prevenÃÃo, principais dÃvidas, alÃm de informaÃÃes sobre o site, mÃsicas, bÃblia on-line e um tÃpico sobre âComo conquistar um gato ou gata de Deusâ, tambÃm foram incluÃdas as ferramentas âfale conoscoâ e âfÃrum de discussÃoâ. Na validaÃÃo pelos juÃzes em conteÃdo o IVC alcanÃado foi satisfatÃrio, pois a maioria dos itens foi ≥ 0,80, entretanto nos itens que tratam da autoridade, uso das figuras, imagens, informaÃÃes utilizadas e fonte de pesquisa obtiveram IVC ≤ 0,80. Destaca-se que todos sugeriram alteraÃÃes, tais como: reorganizaÃÃo do conteÃdo, inclusÃo de referÃncias, alteraÃÃes grÃficas, entre outras. Na validaÃÃo dos adolescentes, todos os itens avaliados apresentaram IVC ≥ 0,80, estes demonstraram satisfaÃÃo e aprendizagem ao navegar no website. A maioria das sugestÃes emitidas pelos avaliadores foi incorporada na ediÃÃo final do website. Conclui-se, portanto, que o website Papo de Adolescente Ã vÃlido para uso e disponibilizaÃÃo na rede mundial de computadores, ou seja, na Internet, constituindo-se em tecnologia inovadora dirigida aos adolescentes, especialmente os catÃlicos, que pode contribuir com o conhecimento e reflexÃo acerca de temas relacionados Ã sexualidade e prevenÃÃo de DST/HIV/aids. Ressalta-se, no entanto, a necessidade de avaliaÃÃo de sua eficÃcia junto aos adolescentes catÃlicos. Salienta-se a importÃncia deste website como ferramenta de educaÃÃo em saÃde, com o propÃsito de potencializar aÃÃes de prevenÃÃo Ãs DST/HIV/aids, solidificando a prÃtica interdisciplinar, tÃo necessÃria na enfermagem, principalmente visando Ã PromoÃÃo da SaÃde do adolescente.
Approach health promotion in relation to sexuality and STD/HIV/AIDS in adolescents is a challenge in which beliefs, opinions, personal and collective values should be considered. Thus, given the need to build a critical-reflexive space with adolescents within the church, it is pointed out that building a website about sexuality and STD/HIV/AIDS , facing adolescents involved in religious groups, can contribute for a reflection on the topic and facilitate the understanding and development of a critical and autonomous conception of sexuality, faith and health. In this context, the study has the following objectives: to describe the process of creating a website called Teen Chat, which provides information about sexuality and STD/HIV/AIDS; validate the appearance and content of the website Teen Chat with experts in area of health education, theology, computing and design, as well as Catholic teenagers. Study type research and methodological development and validation, developed according to the stages of construction of digital learning material proposed by Falkembach, which consisted of: planning and analysis, modeling, implementation, evaluation and maintenance, and distribution. The evaluation was performed by 14 experts in the fields of nursing, health education, theologians, computing and design and five teenagers. The study followed the ethical-legal aspects related to research involving human subjects in accordance with the CAAE 05941212.1.0000.5054. From the focus groups emerged categories: Internet is information, entertainment and communication; Feelings awakened by the use of the Internet; On the Internet, there are things I like and do not like, and teen chat should be informative and attractive as well. The website covering meetings: religion, adolescence, sexuality, STD/HIV/AIDS prevention, leading questions, and information about the site, music, online bible and a topic on "How to date a boy or girl from God" were also included tools "contact us" and "discussion Forum". In the validation by the judges- content experts the VCI was satisfactory, since most of the items was ≥ 0.80, however the items dealing with authority, use of graphics, images, information and research source used had VCI ≤ 0,80. It is noteworthy that all suggested changes, such as reorganization of content, including references, graphical changes, among others. Validation of teenagers, all items had VCI ≥ 0.80, they expressed satisfaction and learning to navigate the website. Most of the suggestions issued by the evaluators was incorporated into the final website. Therefore, it is concluded that the website Teen Chat is valid and available for use on the World Wide Web, or Internet, thus becoming innovative technology aimed at teenagers, especially Catholics, who can contribute to the knowledge and reflection on issues related to sexuality and STD/HIV/AIDS. It is noteworthy, however, the need to evaluate its effectiveness with Catholic teenagers. Stresses the importance of this Web site as an educational tool in health, in order to strengthen actions to prevent STD/HIV/AIDS, solidifying interdisciplinary practice, as required in nursing, primarily aimed at the promotion of adolescent health.

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Henčl, Luděk. "Analýza, návrh a implementace elektronického obchodu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222679.

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The aim of this Master´s thesis is based on theoretical information to design the most appropriate option of company´s e-commerce and best ways to promote it. Part of this thesis is the detailed analysis of all important tools, that e-commerce should contain.

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Součková, Veronika. "Problematika komunikace hotelnictví v 21.století." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-76183.

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The thesis deals with depicting and analysis of changes occuring in 21st century which are determining commercial communications in hotel industry. The purpose of this diploma thesis is to reveal and analyze the changes in market and consumer's behaviour which hotel companies have to deal with. Consequently, on this basis, recent trends in commercial communication are analyzed. The second purpose of this thesis is to map and analyze communication activities of chosen hotel and find out whether the hotel communicates effectively and in accordance with the new trends. Finally the measures for improving commercial communications are suggested.

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Říhová, Eva. "Internetový projekt MotorHit.cz." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-412961.

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The purpose of this master´s thesis is to process the manual for realization of internet auction focused in the car market – MotorHit.cz. It includes market and competition analysis and also analysis of general and professional (business) surrounding. The entire proposal of project solving was made from the obtained data and realized analyses.

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Pattath, Priyadarshini. "Internet-based Behavior of IT Professionals: Implications for Online Ergonomic Education to Prevent Work-Related Musculoskeletal Disorders." VCU Scholars Compass, 2017. http://scholarscompass.vcu.edu/etd/4933.

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INTERNET-BASED BEHAVIOR OF IT PROFESSIONALS: IMPLICATIONS FOR ONLINE ERGONOMIC EDUCATION TO PREVENT WORK-RELATED MUSCULOSKELETAL DISORDERS By Priyadarshini Pattath, Ph.D. A dissertation submitted in partial fulfillment of the requirements for the degree of Doctor of Philosophy at Virginia Commonwealth University Virginia Commonwealth University, 2017 Director: Dr. Robin Hurst, Assistant Professor of Adult Learning, Teaching and Learning, School of Education The purpose of this study was to explore the preferences of medium of ergonomic education and views about self-directed online training modules to prevent musculoskeletal disorders in computer professionals and understand their perspectives and experiences about online health information seeking using a self-directed learning framework. To accomplish this, a qualitative research design was used to analyze data from interviews and observation. An exploratory case study research design was employed to examine the experiences of fifteen information technology professionals. The findings revealed that the preference for the mode of delivery of ergonomic education depends on the individual attitude and on the perceived attributes of the particular mode of delivery. The findings highlighted the role of the Internet in making significant lifestyle and contextual modifications. Finally, the findings highlighted the barriers that were faced when seeking health information on the Internet. The findings of this study were limited by the nature of the research and sample size. Additional research is needed to support the findings. Implications for research and practice are discussed.

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Gunnarsdóttir, Hrafnhildur. "Ambivalent men naturlig del av våra liv : Kvalitativ studie om ungdomars inställning till Internets roll i främjandet av hälsa och välbefinnande." Thesis, Nordic School of Public Health NHV, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:norden:org:diva-3153.

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Bakgrund: Dagens ungdomar utgör den första generation som växer upp med den nya digitala tekniken och den kan ses som integrerad del av deras liv. Studier har visat att ungdomar uppskattar tillgång till hälsoinformation via Internet som annars kan kännas pinsamt att fråga efter personligen. De uppskattar även möjligheter att möta och utveckla relationer med andra människor via Internet. Ungdomar ställs inför olika utmaningar i övergången från barndom till vuxen ålder och psykiska och psykosociala problem ökar bland åldersgruppen i Sverige liksom i andra europeiska länder. För att utveckla Internet som en möjlig källa till hälsoinformation och socialtstöd är det viktigt att få information om ungdomars egna synpunkter och önskemål. Syftet med studien är att fördjupa kunskapen om ungdomars inställning till Internets roll i främjandet av hälsa och välbefinnande. Metod: Fokusgruppdiskussioner genomfördes i sex grupper om totalt 26 ungdomar, 16-20 år och datamaterialet analyserades enligt modifierad grounded theory. Resultaten av studien visar att ungdomar är ambivalenta i sin inställning till Internets roll i främjandet av hälsa och välbefinnande. De beskriver en positiv syn och erfarenhet av internet, men är samtidigt väl medvetna om de negativa aspekterna och gör ansträngningar för att hitta strategier för att minimera dem. Resultaten belyser att trots denna ambivalens, betraktar ungdomar Internet som en naturlig del av sina liv, en viktig källa till hälsoinformation och socialt stöd, vilket leder till kärnkategori Ambivalent, men en naturlig del av våra liv. Konklusion: Insatser bör fokusera på att minimera de negativa aspekterna av Internet för att öka ungdomars tillgång till socialt stöd och hälsoinformation av hög kvalité.
Background: Adolescents and young people of the 21st century represent the first generation togrow up with the new digital technology and view it as an integrated part of their lives. Previousstudies show that young people value the potential of the Internet for acquiring information thatotherwise might be difficult to obtain. They also recognize the potential of the Internet for meetingand developing relationships with other people. Young people face diverse challenges during theirtransition from childhood to adulthood and need to have easy access to health information and socialsupport. Developing the potential of the Internet as a source of health information and social supportrequires increased information about young people's own views and preferences. The aim of thestudy was to deepen the knowledge about young people’s views on the role of the Internet inpromoting health and wellbeing. Method: Focusgroupdiscussions were conducted and included 26youths between 16 and 20 years of age, divided into six groups. Collected data was analyzed usingmodified grounded theory. The results show ambivalence among young people regarding the role ofthe Internet in promoting health and well-being. Although young people report a positive view of theInternet and their experience with it, they were very aware of its negative aspects and tried to findstrategies to minimize those aspects. Despite this ambivalence, the young people in this studyconsidered the Internet as an essential part of their lives and a natural source of health informationand social interaction. Conclusions: Efforts should be made to minimize the negative aspects of theInternet in order offer young people access to health information and social support in ways that suitsthem.

ISBN 978-91-85721-80-1

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Костоева, Л. Д., and L. D. Kostoeva. "Разработка digital-инструментария продвижения образовательных услуг вузов УрФО : магистерская диссертация." Master's thesis, б. и, 2020. http://hdl.handle.net/10995/94024.

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Исследованы сущность и специфика особенности маркетинга образовательных услуг, определены особенности продвижения вузов, изучен digital-маркетинг как новый инструментарий эволюции маркетинговой деятельности. Проанализирован рынок высшего образования УрФО, проведена диагностика востребованности коммуникационного инструментария вузов УрФО, а также оценена результативность деятельности по продвижению регионального вуза. Сформированы методические рекомендации по продвижению вуза инструментами digital-маркетинга, разработана программа продвижения регионального вуза инструментами digital-маркетинга и произведена прогнозная оценка эффектов программы продвижения.
The essence and specifics of the marketing of educational services are studied, the features of University promotion are determined, and digital-marketing is studied as a new tool for the evolution of marketing activities. The article analyzes the higher education market of the UrFO, analyzes the demand for communication tools of higher education institutions of the UrFO, and evaluates the effectiveness of activities to promote a regional University. Methodological recommendations for University promotion using digital-marketing tools were formed, a program for promoting a regional University using digital-marketing tools was developed, and a forecast assessment of the effects of the promotion program was made.

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Rankine, Nicole. "The Association Between Online Risk Behaviors and Real Life Sexual Behaviors Among African American Female Adolescents." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/1351.

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An increased exposure to the sexual content of traditional mass media (i.e., television, magazines, movies, music) affects real life sexual behaviors among adolescents. Engaging in online risk behaviors such as sharing/posting sexual content using social networking sites, cellphones, smartphones, IPads, or other new media devices has become common among adolescents. The purpose of this quantitative, correlation study, based upon the theory of reasoned action and three pre-existing national surveys, was to determine whether significant associations exist between attitudes, intentions, and behaviors related to online risk behaviors and real life sexual behaviors among African American female adolescents in Metro Atlanta. Data were collected from 111 African American female adolescents residing in the Metro Atlanta. Statistical analyses included the Pearson r correlation, phi coefficient correlation, and logistic regression tests. According to study results, there were no significant relationships between attitudes and behaviors concerning online risk behaviors and real life sexual behaviors, age and attitudes of online risk behaviors, or relationship status and online risk behaviors. However, a significant relationship was found between age and engaging in online risk behavior. The positive social change implications include further insight for those working in the area of adolescent sexual health prevention and promotion. The findings can be used to better understand the impact of online risk behaviors on adolescent sexual health and how new media platforms can be effectively used to tailor prevention programs and campaigns.

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Jutková, Jaroslava. "Využitie internetového marketingu v propagácii destinácie Slovensko." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-74110.

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The diploma thesis focuses on the internet marketing and its use in promoting tourism in Slovakia. It describes forms of promotion of a tourism destination, compares different media types and focuses more on the internet as a marketing medium. Selection of the best internet marketing tools applicable for destination promotion are presented. It also introduces Slovak tourism entities and the most important websites presenting tourism in Slovakia. The work describes current use of internet marketing tools promoting Slovakia and compares them with examples used by other destinations. This is followed by specific suggestions, how can described internet marketing tools be applied. Thesis deals with topics such as social media and YouTube, development of satellite websites, and paid advertising in search engines. The work includes practical proposal of a PPC (Pay-Per-Click) campaign. Part of the thesis is devoted also to use of the mobile marketing and various web applications. In the future, already strong trend of internet marketing will further increase in its importance. The goal of this diploma thesis is to propose applicable mix of internet marketing tools, which would significantly improve the position of Slovakia in the world tourism.

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Čupka, Martin. "Technologický pokrok a jeho dopady na hudobný priemysel." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193295.

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This thesis deals with positive and negative effects of technological progress on the music industry. The first part presents important changes during the evolution of the music industry to its current status. Other chapters are trying to analyze current trends and their specific features in the field of production, distribution and promotion of music in the world and the Czech Republic. Special chapter is devoted to new forms of financing music project. The work also deals with the analysis of the current music consumption habits of music consumers in the Czech Republic and Slovakia. The last chapter deals with the approach of Czech and Slovak musicians to new possibilities in production, distribution, promotion and fundraising for the functioning of their musical projects. Key words:

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Silva, Ana Claudia Camargo Gonçalves da. "Educação apoiada em tecnologias: desenvolvimento e avaliação de recursos didáticos para a formação de promotores de saúde." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/5/5144/tde-12032010-173030/.

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Introdução: A adição de recursos on-line em cursos presenciais pode ser visto como um potencial facilitador da educação permanente de profissionais de saúde, devido à sua capacidade interativa, assíncrona e sem barreiras geográficas. Objetivos: Os objetivos deste trabalho foram: a) identificar conceitos marcadores essenciais para a prática clínica de promoção da saúde, b) desenvolver materiais didáticos on-line e c) avaliar a utilização e o impacto sobre o aprendizado de tais recursos em experiência semipresencial de formação em promoção da saúde. Métodos: A população estudada foi constituída pelos 211 alunos dos Cursos de Atualização e Especialização em Promoção da Saúde, edições 2006, 2007 e 2008. Os conceitos marcadores foram identificados a partir de observação dirigida das aulas presenciais dos cursos. A webliografia, oferecida em 2007 e 2008, foi identificada em buscas sistemáticas feitas no site Google®. Os recursos on-line foram desenvolvidos com softwares livres, para construção de blog, grupo de e-mails e palavras-cruzadas, oferecidos igualmente em 2007 e 2008, porém neste último ano associados a um trabalho intenso de tutoria pró-ativa. O impacto na aprendizagem foi avaliado qualitativamente, por meio de grupo focal e procedimento prático para avaliação de habilidades (OSCE). Quantitativamente, a utilização das novas tecnologias de informação e comunicação (NTICs), pelos alunos, foi medida por meio de contadores próprios dos softwares de blog e grupo de e-mails, e o desempenho em provas regulares e as respostas a questionários aplicados antes e depois dos Módulos 1 e 2 de cada edição dos cursos, avaliaram variações de: ganho de conhecimento, nível de interação dos alunos, comportamentos profissionais e pessoais. Resultados: Foram identificados e selecionados 10 conceitos marcadores interdisciplinares e construída uma webliografia básica com 34 links e outros recursos interativos. O interesse e utilização das NTICs aumentaram ao longo do curso, sendo que a tutoria pró-ativa e a proximidade das provas aumentaram a média de visitas ao blog,do número de alunos participantes no grupo de e-mails e do número de mensagens enviadas. Houve ganho de conhecimento discreto ao longo das aulas, com menor impacto entre médicos. Foi observada melhora do conforto para a prática profissional de ações de rastreamento, aconselhamento e quimioprofilaxia, sobretudo entre os alunos do curso de especialização. A motivação para mudanças de comportamentos pessoais, relacionados a alimentação e a prática de atividade física, também aumentou.De modo geral, a avaliação quali-quantitativa mostrou impacto das aulas e recursos didáticos nos 4 domínios do aprender propostas por Delors (aprender a conhecer, conviver, fazer e ser), contudo, não foi possível confirmar que esses resultados se associaram decisivamente ao uso das NTICs. Conclusão: A identificação dos conceitos marcadores e do material de leitura sobre promoção da saúde e prevenção de doenças disponível on-line permitiu selecionar literatura interdisciplinar relevante, cientificamente qualificada, e torná-la acessível aos profissionais de saúde. Embora a utilização do blog e grupo de e- mails tenha aumentado durante o estudo, a inclusão progressiva das NTICs no ensino da promoção da saúde não alterou significativamente o ganho de conhecimento e de habilidades, e tampouco desencadeou mudanças efetivas nos comportamentos profissionais ou pessoais dos alunos. Por outro lado, a presença da tutoria pró-ativa somada aos recursos didáticos voltados à interação aluno/aluno e aluno/professor mostraram diferenças significativas na forma de aprender a conviver dos alunos
Introduction: Using of on-line tools in face-to-face (F2F) courses shall be consider a potencial facilitator of continuing education, due to its interactive capability, asynchronous nature, and lack of geographic limits. Objectives: a) identify marker concepts to clinical practice of health promotion, b) develop on-line teaching materials, and c) evaluate use and impact of those tools on the learning (at a blended experience basis) on health promotion. Methods: Teaching materials on-line (blogs, e-mails list, crosswords) were developed with free softwares. At 2008, the researcher performed the role of tutor. This study was a qualitative-quantitative survey, envolved support documents of F2F experience and 211 learners of extension course of FMUSP about practice of health promotion. The qualitative data included documental analysis, focus group and OSCE Objective Structured Clinical Examination. The quantitative measures were taken by test on the conclusion of the module, and also a questionnaire about personal and professional behaviors, besides acess and familiarity with computer. Results: a) choice of 10 interprofessional markers concepts, b) webliography (34 links) and interactive tools, c) the interest in use of new technology rises during classes. The presence of tutor has contributed to increase number of blogs visits and number of learners who participated of e-mails list. The involvement in both tools was amplified before the tests. A modest gain of knowledge occurred, with minor effect between physicians. The confidence for practices of screening, couseling and preventive medicine were improved, especially among specialization learners. The motivation for change personal behaviors, related of nutrition and physical activity, increases too. Qualitative analysis put on highlights the four ways to learn proposed by Jaques Delors (learn to learn, learn to do, learn to live together, and learn to be). However, few results were associated with technology use. Conclusion: identification of markers concepts has been made. A webliography about health promotion has been allowed to health professionals as select relevant interprofessional scientific literature. The progressive inclusion of new technology neither have changed the gain of knowledge, nor have modified personal or professional behaviours. Nevertheless, the tutor presence with interactive teaching materials on-line demonstrated differences in ways of learn to learn and learn to live together

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Vincent, James Douglas. "An exploratory study in the use of the Internet for health promotion, the development of a web site to present a meditation lesson for stress reduction." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 2001. http://www.collectionscanada.ca/obj/s4/f2/dsk3/ftp04/MQ60510.pdf.

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Poláková, Kateřina. "Propagace internetové cestovní agentury." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75102.

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The aim of the diploma thesis "Promotion of internet travel agency" is to analyze the communication mix of travel agency Invia.cz and to formulate proposals for its improvement. The thesis is divided into four chapters. The first chapter defines internet as a medium and the possibilities of online communication. The second chapter describes the specific characteristics of tourism marketing and the expanded marketing mix. The third chapter analyzes survey results about consumer behavior in selecting and purchasing holiday. The fourth chapter introduces the company Invia.cz and focuses on its online and offline promotion. Based on the analysis and on the survey results, proposals for communication mix improvement are submitted.

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Jama, Mahmud Amina. "Designing ICT-Supported Health Promoting Communication in Primary Health Care." Doctoral thesis, Blekinge Tekniska Högskola, Sektionen för hälsa, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-00571.

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Increasing lifestyle-related ill health, escalating health care costs, expanding health inequalities within and between nations, and an aging population are challenges facing governments globally. Governments, especially in industrialized countries like Sweden, are investing in health promotion and health communication, especially in ICT-supported health communication as a way to increase health literacy and empowerment at individual and population levels. Studies show that many eHealth communication efforts are narrow in scope, medical oriented and therefore not enough to address the complexity of lifestyle-related ill health and equity issues. This thesis proposes integrating health promotion values and principles in the design process of eHealth systems for health promotion in order to develop usable, sustainable, engaging, eHealth resources that are adaptable to their context of use and user’s skills. The overall aim of this thesis was study the participatory development process of an interactive ICT-supported health communication channel for health promotion and enhancing health literacy in PHC context. Participatory Action Research (PAR) with a multi-phase and multi-method approach was used in this thesis. A model entitled Spiral Technology Action Research’ (STAR) was used to guide the development of the health channel. This design process was framed in three developmental and evaluation phases corresponding to formative, process and outcome evaluation. A total of 146 participants consisting of professionals from primary health care services, information technology and academia, and local citizens participated in the project’s different phases. A triangulation of methods was used to collect the data; survey, document analysis, participatory observations with field notes, individual interviews, focus groups, think aloud protocols and log statistics. Qualitative and quantitative content analyses were used to analyse data. The results revealed that integrating health promotion values and principles in the design process proved to be valuable not only to the content of the channel, but also in PHC practice. The different design phases yielded valuable results that built into each other and contributed to an eHealth channel that was perceived as relevant to the local people’s need for health communication; accessible and user friendly. The results also indicated that an Internet based interactive health channel, could be a valuable resource for enhancing health literacy if users are involved in the design.

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Bagewitz, Astrid. "Skolsköterskors erfarenhet av att förebygga kränkningar i skolor och på nätet : En kvalitativ studie." Thesis, Högskolan i Skövde, Institutionen för hälsa och lärande, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-15734.

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Bakgrund: Forskning visar på en stark koppling mellan elever som utsätts för kränkningar och på psykisk och fysisk ohälsa. Kränkningar som sker på nätet upplevs av tonåringar som extra skadligt på den mentala hälsan. Skolsköterskor har möjlighet att förebygga kränkningar och främja hälsa på tre olika nivåer; individ, mellanmänsklig och systemnivå. Syfte: Studiens syfte var att undersöka skolsköterskors erfarenhet av att förebygga kränkningar i skolor och på nätet. Metod: Det användes en kvalitativ metod i studien och resultatet analyserades genom innehållsanalys. Sju skolsköterskor i Sverige har intervjuats via e-post. Resultat: Tre kategorier framträdde i resultatet: att vara tillgänglig för elever och vårdnadshavare, att samtala med elever, och att samverka. Konklusion: Studien visar att skolsköterskorna visar på bred erfarenhet av att förebygga kränkningar. Dessa erfarenheter beskrivs framförallt i det individinriktade- och mellanmänskliga arbetet. Arbetet på systemnivå tenderar att vara eftersatt. Fynd visar på varierad erfarenhet av normkritiskt perspektiv som arbetsmetod.
Background: Research shows a strong connection between pupils exposed to harassment and to physical and mental illness. Harassment occurring on the internet are perceived by teens as extra harmful to their mental health. School nurses have the opportunity to prevent harassment and to promote health on three different levels; individual,- interpersonal,- and system level. Aim: The purpose of the study was to investigate the school nurses’ experiences in preventing harassment in schools and on the internet. Method: A qualitative methodology was used in the study and the results were analyzed by content analysis. Seven school nurses in Sweden have been interviewed by email. Result: Three categories appeared in the result: to be available to pupils and their guardians, to talk with pupils and to cooperate. Conclusion: The study shows that school nurses demonstrate broad experiences in preventing harassment. These experiences occur primarily in the individual-oriented and interpersonal work level. Experiences at the system level are less occuring. It appears there were varied experiences of norm-critical perspective as a working method.

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Silva, Rilvanda Pereira da [UNIFESP]. "Rádio UNIFESP Web: construção e avaliação de um modelo para a disseminação do conhecimento em saúde baseado em rádio na internet." Universidade Federal de São Paulo (UNIFESP), 2009. http://repositorio.unifesp.br/handle/11600/10004.

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Made available in DSpace on 2015-07-22T20:50:41Z (GMT). No. of bitstreams: 0 Previous issue date: 2009-05-27
INTRODUÇÃO. O rádio é um excelente veículo para a disseminação do conhe-cimento em saúde. O rádio pela internet é uma alternativa que amplia esta dis-seminação. Experiências de comunicação em saúde usando rádio na internet têm sido apresentadas na literatura cinzenta, constituindo base de conhecimento para a construção de modelos. Em particular, estas experiências servem de refe-rência para ampliar as atividades de comunicação da UNIFESP na sua relação com a sociedade para a disseminação de conhecimento em saúde. OBJETI-VOS. O objetivo deste trabalho é construir e avaliar um modelo para a dissemi-nação do conhecimento em saúde baseado em rádio na internet. MÉTODOS. A pesquisa foi realizada em seis etapas: 1) pesquisa bibliográfica sobre rádio e seu papel educativo no Brasil; 2) descrição de projetos já desenvolvidos sobre rádio na educação e rádio na saúde; 3) revisão sistemática sobre rádio e promoção da saúde; 4) experimento com alunos da Universidade Aberta à Terceira Idade (U-ATI), da UNIFESP; 5) construção de um modelo de rádio na internet, e 6) avalia-ção do modelo construído. RESULTADOS. A pesquisa bibliográfica e o levanta-mento de projetos já desenvolvidos serviram como base para a construção do modelo proposto. O experimento com alunos da UATI forneceu dados para a produção de conteúdo para terceira idade. A revisão sistemática comprovou a hipótese de que o rádio é um excelente veículo para a disseminação do conhe-cimento em saúde. O portal web foi disponibilizado publicamente (http://www.radiosaude.unifesp.br) com 30 áudios resultando aprovação média de credibilidade e clareza (100,0%), utilidade (96,8%), aprovação imediata (87,0%) e usabilidade SUS (86,5%). CONCLUSÕES. Um modelo de rádio na internet para disseminação de conhecimento em saúde, denominado Rádio U-NIFESP Web, foi proposto e aprovado por especialistas e público leigo. Este pro-jeto possibilita uma ampliação do papel social da UNIFESP na disseminação do conhecimento em saúde.
INTRODUCTION. Radio is an effective medium for health knowledge dissemina-tion. Internet radio is an alternative that can help expanding this dissemination. The gray literature describes experiences in health communication using internet radio that can be a prime body of knowledge for model construction. These expe-riences are particularly valuable as a point of reference for expanding the Federal University of São Paulo (UNIFESP) communication activities of disseminating health knowledge to the Brazilian community. OBJECTIVES. To construct and evaluate an internet-based radio model for health knowledge dissemination. ME-THODS. The study was carried out in six steps: 1) literature review of studies on radio as an educational medium in Brazil; 2) search of reports of previous projects developed on radio and education and radio and health; 3) systematic review on radio and health promotion; 4) trial with students of the Open Universi-ty of the Third Age (UATI) at UNIFESP; 5) construction of an internet-based radio model, and 6) evaluation of the model constructed. RESULTS. The literature re-view and reports of previous projects served as a base for the construction of the proposed model. The trial with UATI students provided data for the production of contents focusing on the third age. The systematic review confirmed the hypo-thesis that radio is an effective vehicle for health knowledge dissemination. The web portal was made available to the audience (http://www.radiosaude.unifesp.br) with 30 audio products and the average ap-proval rates were as follows: credibility and comprehensibility, 100.0%; useful-ness, 96.8%; immediate approval, 87.0%; and SUS usability, 86.5%. CONCLU-SIONS. An internet-based radio model for health knowledge dissemination, known as Radio UNIFESP Web, was proposed and approved by expert and lay audiences. This project allows to expanding UNIFESP’s social function as health knowledge disseminator.
TEDE
BV UNIFESP: Teses e dissertações

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Ishii, Masahito. "Social media as a leverage tool for the organization of a film festival: case study of COSMO FEST." Master's thesis, Universidade de Aveiro, 2015. http://hdl.handle.net/10773/15342.

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Mestrado em Comunicação Multimédia
COSMO FEST (CF) is a very small independent film festival held in Tokyo, Japan, that is now in its fourth year after starting in 2012 as a student project. This study, which is best thought of as a pilot study, investigates ways in which CF can make use of the Social Network Sites Twitter and Facebook as a promotional tool for attracting attendees to the festival. The data used for the study are Twitter tweets (and retweets) and Facebook posts (and likes) found on the Twitter and Facebook pages of three other Japan-based film festivals: the Tokyo Student Film Festival, The Chigasaki Film Festival (a small city-based festival) and the much larger Tokyo International Film Festival. By looking carefully at this small set of data a surprisingly useful set of insights emerged that can inform the Social Media strategy of CF in the future. ChiFF among these is the weak emphasis on “Theme” as an organizing principle each year that these festivals exhibit in general and through their use of Twitter and Facebook. This finding suggests the potential for CF to brand itself as distinct from other film festivals by establishing a strong thematic orientation each year. Other insights gained from the study were to do with the research process itself, particularly the potential for an open-minded and multi-dimensional probing of a small set of data to yield rich results.
COSMO FEST (CF) é um festival de cinema independente de pequena dimensão que se realiza anualmente em Tóquio, Japão, tendo-se iniciado em 2012 como um projecto académico. No presente estudo, que se trata de um estudo piloto, investigase de que forma pode o CF tirar partido das redes sociais Twitter e Facebook como ferramentas de promoção para atrair participantes. Os dados utilizados no estudo são tweets (e retweets) do Twitter e publicações (e gostos) do Facebook registados nas páginas Twitter e Facebook de três outros festivais de cinema que se realizam no Japão: Tokyo Student Film Festival, The Chigasaki Film Festival (ChiFF, um pequeno festival) e o muito maior Tokyo International Film Festival. Uma análise detalhada deste conjunto, relativamente reduzido, de dados revelou uma surpreendente riqueza de informação que pode ser utilizada futuramente para enriquecer a estratégia de utilização dos média pelo CF. Com excepção do ChiFF, os restantes festivais estudados colocam uma grande ênfase no “Tema” como centro da estratégia de comunicação no Twitter e no Facebook. Esta conclusão sugere que o CF pode tirar partido da diferenciação temática como forma de autonomização em relação aos restantes festivais. Outra conclusão importante deste estudo é que um pequeno conjunto de dados pode permitir obter resultados interessantes através de uma análise aberta e multidimensional.

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Heclová, Hana. "Návrh webové prezentace a informačního systému pro Penzion Radost." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225259.

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This thesis deals with creating a draft website and information system for the Pension Radost and its realization. Defines theoretical basis necessary for the creation of websites and information systems, analyzes the current status and requirements. The work also includes a survey. Based on the findings and proposal requirements are designed website and information system and their evaluation in terms of time and cost.

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Novosadová, Petra. "Návrh Elektronického Obchodu a Marketingové Strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223802.

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This diploma thesis is focused on design and e-commerce marketing strategy. It mainly deals with how to increase traffic on websites and in chemist shop and increase its profit. The thesis will map the current situation of pharmacy using SWOT analysis, SLEPT analysis and Porter’s five forces model. Based on the collected data the appropriated solution will be chosen to achieve the defined goals.

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Špak, Richard. "Marketing v hudebním průmyslu se zaměřením na elektronickou taneční hudbu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-264408.

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The purpose of this thesis is to describe, analyze and compare traditional and new marketing tools of music industry, focusing on distribution and promotion, and demonstrate through an example of succes of electronic dance music in recent years that digital era and internet development have significant influence on mujsic marketing. Based on analysis and primary research reveal basic segments of listeners and recommend a mix of tools for a starting artist.

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Štěrba, Radek. "Podnikatelský záměr." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223790.

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My master´s thesis will deal with the business plan for a new brewery. For it to be the ideal strategy to entail the enforcement of the consumer market. The thesis will focus primarily on how to achieve a successful and economically beneficial brewery. In particular the choice of an appropriate strategy is the cornerstone of predetermining the future success or failure of the project on the market. In my thesis will also report on the current state of problems brewing on the Czech market and abroad. The practical part will focus on the technical possibilities of building a brewery and the calculation will be made investments in technology and equipment brewery. There will also be calculated in the calculation of profits and expenses which affect the rate of return on investment in the brewery. Furthermore, I will support sales tools which will allow the successful startup company. It will also be designed optimal variant of websites including their calculations. It also made sociometric survey to obtain relevant information for designing optimal strategy for future production brewery.

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Lorenzová, Markéta. "Implementace nové marketingové strategie v cestovním ruchu - portál dovolena.cz." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73907.

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This Master Thesis deals with creation and the successive implementation of marketing strategy in Tourism. The implementation process will be demonstrated on the travel agency Dovolena.cz. This thesis contains three main explanatory chapters and a case study. The first chapter investigates firstly the motives why people use travel agencies and secondly describes the basic legal terms connected to this topic. The second chapter focuses the attention on marketing strategy creation. Above all it explains situation and SWOT analysis, marketing mix and promotional tools. Furthermore several types of marketing strategies are introduced and demonstrated on examples. The third chapter deals with internet marketing, analyses its usage in the Czech Republic and in the world as well and tries to reveal its role while selling organized tours to customers. The core of the chapter concerns with internet promotional tools. The last chapter of this thesis is dedicated to marketing strategy implementation -- case study Dovolena.cz.

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Arce, Enciso Juan Jose. "Estrategias de comunicación utilizadas por artistas de cumbia independiente para la promoción de su música en internet." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654759.

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La presente investigación gira en torno a las agrupaciones de cumbia independiente estudiadas desde dos perspectivas de comunicación: el marketing digital y las relaciones públicas. Una de las características principales de estos artistas es la autogestión, por lo que las redes sociales y los servicios de streaming son dos herramientas relevantes para la difusión de sus canciones, por ende, es interesante conocer cómo logran realizarlo con pocos recursos, muchas de ellas, gratis y que están al alcance de la mayoría de las personas. Es así como este artículo buscará describir las estrategias que utilizan las agrupaciones limeñas y arequipeñas de cumbia independiente para la comunicación de su música en internet y así poder entender cómo los medios digitales han aportado en la promoción de sus canciones. Para ello, como metodología se utilizó el paradigma interpretativo naturalista, el cual se basa en la obtención de información por medio de los actores involucrados en su contexto natural; el enfoque fue cualitativo y debido a que se estudia un fenómeno, se utilizó un diseño fenomenológico. Finalmente, se realizaron entrevistas a integrantes de las agrupaciones de cumbia independiente limeñas y arequipeñas.
This research revolves around the independent cumbia groups studied from two comunications perspectives: digital marketing and public relations. One of the main characteristics of these artists is self-management, that is why social networks and streaming services are two relevant tools for the diffusion of their songs, reason why it is interesting to know how they manage to do it with few resources, many of them, free and available to most people. Thus, this article will seek to describe the strategies that independent cumbia groups use for communicating their music on the internet and thus be able to understand how the digital media have contributed to the promotion of their songs. For this, as a methodology, the naturalistic interpretive paradigm was used, which is based on obtaining information through the actors involved in their natural context; the approach was qualitative and because a phenomenon is studied, a phenomenological design was used. Finally, interviews were conducted with members of the independent Lima and Arequipa cumbia groups.
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Ouergli, Faika. "La promotion des valeurs olympiques au sein des communautés virtuelles : le cas de Facebook." Phd thesis, Université Nice Sophia Antipolis, 2014. http://tel.archives-ouvertes.fr/tel-00993225.

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Notre recherche sera centrée sur les interactions entre les réseaux sociaux et les organisations sportives au niveau de la promotion des valeurs de l'olympisme à savoir l'amitié, le respect et l'excellence. L'intérêt et la spécificité de cette recherche consiste dans le manque d'études qui portent sur les relations entre les individus et les organisations sportives via les réseaux sociaux et plus particulièrement sur la promotion des valeurs de l'olympisme. Par ce travail de recherche, nous espérons mieux cerner le positionnement et la perception du mouvement olympique par le biais de ses valeurs. Au plan méthodologique, après l'analyse du contenu et de l'architecture de sites institutionnels comme celui du Comité International Olympique et de certains comités olympiques nationaux, nous avons opté de combiner deux méthodes : la Netnographie ainsi que des entretiens semi-directifs en ligne et un questionnaire à choix multiple qui ont été analysé par les logiciels Sphinx et Tropes. Notre étude portant sur les réseaux sociaux, nous avons créé sur Facebook une page intitulée " Promotion des valeurs olympiques " qui nous permettra d'appliquer les techniques qualitatives citées précédemment. La population visée par cette recherche est composée de personnes ayant une expérience dans le domaine sportif (champions du monde, olympique et nationaux, membres des comités nationaux, des professeurs de sport et d'éducation physique, etc.). Il est bien évident que l'importance et la récence de ce type d'étude au niveau des organisations sportives devra nécessiter par la suite une démarche plus approfondie et étendue, relayée par des études quantitatives sur des publics aux profils divers.

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Zimák, Radek. "Podnikatelský záměr v oblasti českého internetu včetně realizace." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75989.

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This diploma work deals with specific business concept and with possibilities of a company promotion on the Internet. The theoretical segment contains a survey of the Internet business models and a synopsis of current individual forms of promotion used on the Internet. There are described advantages and disadvantages of banner advertising, contextual advertising, email marketing, search engine marketing (SEM), social networks and affiliate marketing. The final part of theoretical section of the thesis is dedicated to the possibilities of propagation efficiency measurements. Practical part of the diploma work introduces author's own business concept and its business model. The description of specific methods of propagation realized in congruence with the noted business concept follows.

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Moreau, Lapointe Michel. "Développement systématique d'une intervention tailoring internet automatisée faisant la promotion de la pratique d'activités physiques régulière chez les personnes atteintes du diabète de type 2 insuffisamment actives : intégration de la Théorie de l'autodétermination, de l'entretien motivationnel et du I-Change Model." Master's thesis, Université Laval, 2015. http://hdl.handle.net/20.500.11794/25729.

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Le diabète de type 2 (Db2) pose un défi important pour les instances de santé publique au Québec et la pratique régulière d’activités physiques fait partie intégrante du traitement de la maladie. Alors que seulement 30% des Québécois atteints du Db2 sont suffisamment actifs vis-à-vis les recommandations canadiennes, des programmes efficaces faisant la promotion de la pratique régulière d’activités physiques et ayant la capacité de rejoindre un grand nombre d’individus de cette population sont en demande. Objectif : L’objectif du mémoire est de décrire le développement systématique de l’intervention Diabète en Forme (DEF), une intervention tailoring (c.-à-d. individualisée) basée strictement sur Internet et visant l’adoption de la pratique régulière d’activités physiques chez les personnes atteintes du Db2 au Québec. Comme le tailoring sur Internet est une approche récente et prometteuse en promotion de la santé, ce mémoire pourra servir de modèle de développement pour les professionnels intéressés à développer des interventions similaires. Méthode : La conception de l’intervention a été réalisée en utilisant une adaptation du modèle de développement d’intervention tailoring de Kreuter et collègues. Une étape supplémentaire d’évaluation de l’utilisabilité de l’intervention a été ajoutée au modèle de développement afin d’ajuster celui-ci à une intervention Internet. Résultats : Une intervention de huit semaines a été développée sous un cadre théorique intégrant le I-Change Model, la Théorie de l’Autodétermination (TAD) et l’entretien motivationnel (EM). Les composantes clés de l’intervention incluent un outil permettant l’auto-monitorage du niveau d’activités physiques du participant, un outil de plan d’action et huit séances motivationnelles basées principalement sur l’attitude, l’efficacité personnelle, la pratique d’activités physiques, l’intention et le type de motivation des participants. L’évaluation de l’utilisabilité de l’intervention a permis de réaliser plusieurs améliorations préalables à l’implantation de l’intervention. Conclusion : L’évaluation de l’utilisabilité constitue une étape importante précédant l’implantation d’une intervention tailoring Internet afin d’optimiser celle-ci et de l’adapter adéquatement à la population cible. L’efficacité et la pertinence du cadre théorique utilisé pourront être analysées suite à l’évaluation d’impact et de processus.
Background: Type 2 diabetes (T2D) is a major challenge for public health authorities in Canada and regular physical activity is a key factor in the management of this disease. Given that less than half of people with T2D in Canada are sufficiently active to meet the recommendations, effective programs targeting the adoption of regular PA are in demand for this population. Many researchers argued that web-based tailored interventions targeting PA is a promising and effective avenue for sedentary populations like Canadians with T2D, but few aimed to describe the detailed development of this kind of intervention. Objective: This master’s thesis aims to describe the systematic development of the Diabète en Forme (DEF) web-based tailored intervention promoting regular PA among adult Canadian Francophones with T2D, which can be used as a reference for health professionals interested in developing similar interventions. This master’s thesis also explores the integration of theoretical components derived from the I-Change Model, Self-Determination (SDT) Theory and Motivational Interviewing (MI), a potential path for enhancing the effectiveness of tailored interventions on PA adoption and maintenance. Method: The intervention was built using an adaptation of the program-planning model for tailored interventions developed by Kreuter and his colleagues. An additional step was added to the model to evaluate the intervention’s usability prior to the implementation phase. Results: An eight-week intervention was developed using a theoretical framework integrating the three models previously mentioned. The key components of the intervention include a self-monitoring tool for PA behaviour, a weekly action planning tool and eight tailored motivational sessions based on attitude, self-efficacy, intention, type of motivation, PA behaviour and other constructs and techniques. Usability evaluation, a step added to the original program-planning model, helped to make several improvements to the intervention prior to the implementation phase. Conclusion: Usability evaluation is an essential step in the development of a web-based tailored intervention in order to make pre-implementation improvements. The effectiveness and relevance of the theoretical framework used for the intervention will be analyzed following the process and impact evaluation. Implications for future research are discussed.

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Liu, Yi-ching, and 劉怡青. "The Effects of Internet Sales Promotion, Internet User Characteristics on Internet Sales Promotion Effectiveness-Travel Website Case." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/95186365938860790173.

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碩士
東吳大學
企業管理學系
93
Sales Promotion (SP) traditionally is one of the most important tools of marketing communication or promotion. Recently, internet marketing is used widely across the business world. Due to the fact that power of personal selling is strictly reduced and restricted in internet or on-line marketing, the role of sales promotion has increased a lot. Many internet stores choose various sales promotion practices and even formulate sales promotion strategy to guide their SP practices. While most of the existing internet marketing papers study single SP practice, this research tries to study integrated internet SP practice and use it as the main construct. This research tries to develop suitable classification of internet SP strategy. Furthermore, this research explores main influencing factors of internet SP strategy, including characteristics of internet uers. The SP effects include short effect, consumer value, satisfaction and loyalty will also be investigated. The research findings are as follows: 1. Internet SP types are related to internet SP effectiveness, including short-term effect, consumer value, satisfaction and loyalty. 2. SP duration is related to internet SP effectiveness. 3. Some fits between internet SP types and SP duration are significantly related to internet SP effectiveness, including attractiveness of short-term effects and consumer value. 4. Internet user characteristics are significantly related to preferred internet SP categories. 5. Internet user characteristics are significantly related to internet SP effectiveness, including sex and average monthly income.

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CHALUPOVÁ, Hana. "Promotion výrobků a služeb na internetu." Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-52052.

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Marketing makes money and brings success. About online marketing we can say much more. The main topic and the objektive of this thesis was to define some ways of using online marketing in the aplication for two companies, to compare their access to the advertising, get a view of the internet users to the online advertising and promotion of products and services. These two companies are very different. The thesis was separated into five parts. After the first part, which was about studium specialized literature, four other parts followed {--} analysis of the companies concerning online advertising, the respektive research and its data evaluation and interpretation, expressing the ends and recommendations.

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Dissertations / Theses on the topic 'Internet promotion'

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