To see the other types of publications on this topic, follow the link: Internet promotion.
Journal articles on the topic 'Internet promotion'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Internet promotion.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Glagoleva, L. E., N. P. Zatsepilina, E. N. Kovaleva, L. S. Zatsepilina, A. B. Sandberg, and M. E. Sekhniev. "Internet promotion of market services in the field of tourism and recreation." Lizing (Leasing), no. 5 (May 1, 2021): 16–21. http://dx.doi.org/10.33920/vne-03-2111-02.
Full textAbstract:
The article reveals the possibilities of eff ective use of online promotion of market services in the fi eld of tourism and recreation. The ways of promoting a tourist product are considered. The most common methods for promoting a product by organizations in this industry include product promotion through creating their own page, electronic advertising, online promotions, direct mail, PR technologies, participation in international exhibitions and fairs on the Internet.
2
Pidada, Ida Ayu Iswari, and Putu Gede Genta Taruna Suyasa. "THE IMPACT OF CONTENT MARKETING, INFLUENCERS, AND E-PROMOTION ON PURCHASE INTENTION." Jurnal Ekonomi dan Bisnis Airlangga 31, no. 2 (November 20, 2021): 117. http://dx.doi.org/10.20473/jeba.v31i22021.117-123.
Full textAbstract:
Introduction: This study aims to analyze the impact of content marketing, influencers, and e-promotion on purchase intention.Methods: This research is conducted on the Instagram Social Media of Biang Denpasar Gallery with population of 1,040 customers and sample of 91 customers.Results: The results of the study show that content marketing, influencers, and electronic promotions have positive and significant impact on purchase intention. E-Promotion or online promotion as an activity through internet media.Conclusion and suggestion: The type of promotional media used will affect purchases at an online shop. E-Promotion has the highest and significant value. E-promotion can be improved by paying attention to the searchability indicator.
3
Uldemolins, Pilar, María T. Maza, and Sara Aldama. "The role of promotion tools used in the Spanish campaign to promote new lamb meat cuts." Spanish Journal of Agricultural Research 19, no. 1 (March 23, 2021): e0103. http://dx.doi.org/10.5424/sjar/2021191-15854.
Full textAbstract:
Aim of study: The first purpose of the present study was to investigate the level of recall of the adverting campaign promoting the new lamb meat cuts. The second objective was to investigate which promotion tools are more important to consumers and retailers.Area of study: This study took place in the city of Zaragoza, where lamb meat promotional activities have been conducted at three different levels: generic promotion of the sector, Regulatory Council of Ternasco de Aragón promotion campaign and producer brand promotion.Material and methods: Data was collected through personal questionnaires (401 consumers and 55 retailers).Main results: Results suggest that the promotion campaign has not contributed as much as expected to spread the knowledge of the new lamb cuts among consumers. Both consumers and retailers attached more importance to in-store marketing promotional tools. Three consumers segments were identified based on promotion tools preferences. Comparing between consumers and butchers’ opinion the only significant difference was found in using internet and social network as a promotional tool.Research highlights: A general trend has been observed since the majority of consumers and retailers consider that the most important promotions tools are those conducted inside the point of sale. On the view of these results, it could be better for future campaigns to increase promotional effort inside the point of sale, where consumers make their final purchase choice.
4
Ivanytska, Svitlana, and Anna Aheicheva. "Brand Promotion Peculiarities." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 1(80) (March 25, 2021): 82–86. http://dx.doi.org/10.26906/eir.2021.1(80).2241.
Full textAbstract:
The brand promotion peculiarities are studied. It has been determined that the process of brand promotion includes: marketing a brand name and logo, making souvenirs, placing on various media, releasing videos, layouts for advertising, announcements on the Internet and much more. Used methods to promote brands are considered, such as: advertising, personal selling, packaging, 360° campaign, brand promotion on the Internet. The ways to promote a brand have been proven to be: website building, search engine optimization, social media, live streaming, storytelling, creating valuable content, blogging, email, LinkedIn Publishing Platform, prizes, infographics, car wraps, networking events, offline ads, promotions, loyalty programs, free trial product giveaways, strong branding. As a result of the study, it was found that brand promotion is the creation of consumer confidence in a product.
5
Evers, Kerry E. "eHealth Promotion: The Use of the Internet for Health Promotion." American Journal of Health Promotion 20, no. 4 (March 2006): 1–14. http://dx.doi.org/10.4278/0890-1171-20.4.1.
Full text
6
Kurcheeva, Galina Ivanovna, and Viktoriya Titova. "Developing methods of evaluating online data for internet business promotion." Vestnik of Astrakhan State Technical University. Series: Economics 2022, no. 1 (March 31, 2022): 23–30. http://dx.doi.org/10.24143/2073-5537-2022-1-23-30.
Full textAbstract:
Rapid development of the information technologies leads to a continuous replenishment of the Internet marketing tools. The problem of introducing a new mechanism for evaluating results for improving the effectiveness of promoting goods and services in the Internet environment can be attributed to the most important ones. Gaps in comprehension of the problem in relation to web analytics in Russia have been indicated. Studying the main theoretical basis for changing the approach to marketing measures was conducted to increase the efficiency of businesses in the Russian Internet market. The direction of web analytics development in Russia has been defined. The Russian researches are found to focus on the practical part. There are considered the methods of obtaining economic data from the web analytics systems. The problems of business development in the Internet environment in Russia have been defined. As a result, it has been inferred that the existing methods of performance assessment are not applicable. The classification of performance evaluation parameters has been developed. The parameters were divided into 3 levels, depending on the metrics. The first level is associated with presentations, clicks, expenses on advertisements, the second level - with conversion and its cost, the third - with return on investment (ROI). The parameters were divided into the status and economic aspects, depending on their impact on the brand and on the financial condition of the business. According to the developed classification, the process of forming a marketing event was arranged; it is based on definition of the effectiveness level, which the company can achieve. There has been created and illustrated the sequence of events to evaluate the effectiveness of business in the Internet environment.
7
Li, Pei Qin. "How Internet Channel Promotions Work Together Based on a Weakest Online Manufacturer? From the Dual Markets Capacity Optimization Perspective." Applied Mechanics and Materials 275-277 (January 2013): 2689–92. http://dx.doi.org/10.4028/www.scientific.net/amm.275-277.2689.
Full textAbstract:
Channel promotion competitions have been common in the Internet market. The paper researches three supply chain partners’ dynamic games in dual markets to find out how Internet channel promotions affect them. Being a leader the first manufacturer’s role is complicated who is the weaker traditional retailer’s supplier, and it competes with the second weakest manufacturer in the internet contemporarily. Then it finds out their optimal decisions by model analysis. Especially it focuses on analyzing how the two Internet channel promotion forms affect three enterprises’ optimal revenues, etc. Besides, some managerial inspiration about capacity optimization could be find out.
8
Hidayat, Faris Tri, and Poppy Febriana. "PROMOSI ONLINE PADA INDIE CLOTHING INSPIRED27 MALANG." KANAL: Jurnal Ilmu Komunikasi 2, no. 2 (October 1, 2016): 123. http://dx.doi.org/10.21070/kanal.v2i2.294.
Full textAbstract:
Internet in Indonesia currently is growing rapidly and become the primary needs for its users, the development of social media has also become one of the important factors in the amount of internet users in this country.The aim of this research is to know the application and explaination of online promotion through observation and empiric study in Inspired27. The approach used in this research is Theory of Internet base promotion mix. Qualitative descriptive method is used as the means of analysis in order to get systematical picture of the fact which is actual, accurate regarding the object of analysis. The result shows that Inspired27 has applied online promotion to help the sales. Inspired27 use various online promotions such as website and social media. But they have no research team and division that specifically handle online promotion thus the implication is less maximum.
9
Fhilya, Charlitta, Yopi Andry Lesnussa, and Venn Yan Ishak Ilwaru. "COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRY." BAREKENG: Jurnal Ilmu Matematika dan Terapan 15, no. 1 (March 1, 2021): 059–68. http://dx.doi.org/10.30598/barekengvol15iss1pp059-068.
Full textAbstract:
In the globalization era, almost everyone uses the telecommunications in everyday life. The dependence on telecommunication service provider forces the service provider industry to expand the network and offer affordable promotions for all levels of the community. Based on that, “PT. Telkom Indonesia Tbk” as one of the Indonesian companies in the telecommunication sector, must have a strategy of promotion in selling Indihome internet products.This research using the Analytic Hierarchy Process to determine weights from many promotion criteria and various alternatives, and then, using Goal Programming to find the minimum cost promotion by choosing alternatives based on the criteria. The result of this research is obtaining eight effective of nine existing promotional program.
10
Pavlović, Nikola, Marko Savić, and Miloš Milanović. "Digital marketing an efficient means of promotion." Ekonomski signali 16, no. 2 (2021): 93–100. http://dx.doi.org/10.5937/ekonsig2102093p.
Full textAbstract:
The term "digital marketing" is simple to describe. There are many ways to market your organization online, according to Optimizely.com. E-mail, pop-up ads, social media, search engine optimization, Google AdWords, and other forms of internet marketing are examples. Traditional marketing focuses on promoting your company using physical flyers, billboards, television, and radio, whereas digital marketing focuses on promoting your company over the internet. On the other hand, web marketing provides far more promotion alternatives. The purpose of this thesis is to determine the significance, application, and efficacy of digital marketing in today's surroundings. In addition to this, the goal is also to identify the most effective digital promotion methods in Serbia.
11
Chiran, A., Elena Gîndu, A. F. Jitareanu, and Mădălina-Oana Apetre. "Study on Promoting Companies Specialized in the Production of Wine From IA§I County (Romania) by Implementing Online Marketing (Case Study)." Cercetari Agronomice in Moldova 47, no. 4 (January 31, 2015): 123–32. http://dx.doi.org/10.1515/cerce-2015-0010.
Full textAbstract:
Abstract Online promotion of wine products is a new but indispensable approach in all promotional activities initiated by companies and producers of wine, whereas there is a need for a greater focus on this specific market, not separated from the real one, but a new component, increasingly prevalent. The new market, where demand is getting bigger in our country and where consumers are becoming more and more faithful to this type of promotion, is the online environment, which generated, as a response from manufacturers and distributors in almost all food industry areas, online marketing. Promoting in the virtual environment follows the same stages of development as any promoting strategy from other environments of intersection with customers: initial research, market segmentation, setting goals, market positio-ning, marketing mix, implementation of the promotional campaign itself and the implementation and post implementation control. The key features of wine products online promoting is interactivity and socialization. Internet communication occurs in two directions, unlike traditional marketing, which is unidirectional. The other characteristic of virtual promotional methods - socialization characterizes the future of cyberspace. The research purpose is not to separate the new form of promotion of other forms of nonvirtual marketing activities, but to emphasize that online marketing is the component that should not be missing from any promotional cam-paign launched by a company. The research was based on information provided by the S.C. Cotnari S.A. Department of Marketing. In order to determine the characteristics of online communication and modern promoting trends, we analyzed the website and social media accounts of this wine producer, as well as news portals and blogs. Questionnaires were applied on a sample of 133 consumers, to analyze the impact on their use of online marketing. The studied sample consisted of consumers of wine and, most of them, Internet users, from urban or rural areas. Each questionnaire contained 16 questions, with a total of 63 variables, and aimed to compare the behavior of respondents towards online promotion activity of S.C. Cotnari S.A., Iaşi county.
12
Basyuk, Taras, and Andrii Vasyluk. "Popularization of commercial Internet resources with use of social media." Vìsnik Nacìonalʹnogo unìversitetu "Lʹvìvsʹka polìtehnìka". Serìâ Ìnformacìjnì sistemi ta merežì 8 (December 5, 2020): 11–20. http://dx.doi.org/10.23939/sisn2020.08.011.
Full textAbstract:
A methodological basis for building a decision support system for the promotion of commercial online resources using social media technologies was developed by the authors in the article. An analysis of the features of search engine promotion using social networking technologies and services has been carried out, which revealed that, currently, the implementation of the latter requires the use of new approaches to promotion. An analysis of SMOs and SMMs promoted models was carried out, which allowed us to identify the main factors that are used to promote commercial online resources. In accordance with SMM the brand community metric (defined by both community engagement and content relevance timelines to increase relevance); blogosphere metric (a collection of blogs that cover information about a commercial online resource); indicator of reputation management of the company (brand); personal branding metric (the aggregate of information generated by the company and stakeholders) are defined and mathematically described among them. The SMO model involves working with the internal structure and elements of the interface and incorporates the following principles: creating accessible and readable content; adding relevant information to the needs of the target audience; usability (usability); adding multimedia elements (widgets). The work resulted in the development of an algorithm for promoting commercial Internet resources that uses passive and active promotion strategies. The passive strategy includes the following steps: concept building and competitor analysis, filling the group with relevant information, conducting personal branding, promoting thematic media, attracting a target audience, estimating the number of conversions to a commercial resource. An active strategy is used to increase the number of visitors and consists of creating their own information sites, promoting multimedia elements and collaborating with related resources.
13
Basyuk, Taras, and Andrii Vasyluk. "Internet resources promotion using vote search techniques." Vìsnik Nacìonalʹnogo unìversitetu "Lʹvìvsʹka polìtehnìka". Serìâ Ìnformacìjnì sistemi ta merežì 5 (June 10, 2019): 3–13. http://dx.doi.org/10.23939/sisn2019.01.003.
Full text
14
Hussein, Zinah Hasan. "The Role of Internet in Democracy Promotion." Twejer 3, no. 3 (December 2020): 885–912. http://dx.doi.org/10.31918/twejer.2033.24.
Full textAbstract:
This study examines the role of the internet in democracy promotion in the world. Theoretically, the internet has an impact on democracy via social and political mechanisms. This study uses a quantitative analysis technique to answer the following question: is the internet significant in democracy promotion in the world?. Further, a scatter plot and a person's correlation was used to understand the correlation and relationship between variables. Besides, the linear regression analysis has been implemented to examine other independent variables that have effects on the dependent variables. The conclusion shows the increase rate of the internet as well as the rate of democracy. Keywords: Internet, democracy, social mechanism, political mechanism, public sphere, political unrest
15
Zhou, Xiaoli, Yiwen Cui, and Shaopeng Zhang. "Internet use and rural residents' income growth." China Agricultural Economic Review 12, no. 2 (May 4, 2020): 315–27. http://dx.doi.org/10.1108/caer-06-2019-0094.
Full textAbstract:
PurposeThe purpose of this paper is to examine the direct effects of Internet use on rural residents' income growth and the indirect effects of increasing their income by promoting rural residents' entrepreneurial and non-agricultural employment.Design/methodology/approachRegarding the implementation of the rural revitalization strategy, based on the 2016CFPS data, multiple linear regression analysis and mediation effect analysis are used. To decrease the potential endogeneity of the model, we used the instrumental variable in the model.FindingsThe results show that: (1) Internet use has a direct effect on rural residents' income growth; (2) rural residents' entrepreneurial or non-agricultural employment affects the mechanism of Internet use and their income growth, so that can perform an indirect promotion effect; (3) the direct promotion effect of Internet use is stronger than the indirect promotion effect of entrepreneurship and non-agricultural employment.Originality/valueThe effect of using Internet for the income growth of Chinese farmers has been confirmed by some scholars, but the specific mechanism is still relatively vague. The originality is to consider the intermediary transmission effect of entrepreneurship and non-agricultural employment in the study of the impact of Internet use on Chinese farmers' income growth, and use the mediation effect model for empirical analysis. The empirical research results further reveal this mechanism.
16
Kusmiati, Yopi. "Promosi Pariwisata Islami Sebagai Komunikasi Pembangunan Pemerintah Kota Pagaralam Sumatera Selatan." Dakwah: Jurnal Kajian Dakwah dan Kemasyarakatan 24, no. 1 (October 26, 2020): 34–49. http://dx.doi.org/10.15408/dakwah.v24i1.17874.
Full textAbstract:
AbstractTourism promotion is one of the effective efforts to promote city tourism. The success of promotion is influenced by many aspects, such as the ability of the communicator to set communication goals so that the message conveyed is attractive and effective. The purpose of this study was to know the practice of tourism promotion, the interpretation of Pagaralam City Government employees on tourism promotion activities and their roles, and the relationship between Pagaralam City Government employees and the public. Researchers used a qualitative research design with a phenomenological tradition. This study found that the chosen type of tourism promotion was publicity, print publication, electronic and internet media. Their interpretation of tourism promotion activities in Pagaralam is formulated into two categories, namely promotion of activities as promotional activities and substantial promotion as formal promotions. The relation between the public relations officer and the public is going well. AbstrakPromosi pariwisata merupakan salah satu upaya efektif untuk mempromosikan pariwisata kota. Keberhasilan promosi dipengaruhi oleh banyak aspek, seperti kemampuan komunikator dalam menetapkan tujuan komunikasi agar pesan yang disampaikan menarik dan efektif. Tujuan penelitian ini adalah mengetahui praktek promosi pariwisata, interpretasi pegawai Pemerintah Kota Pagaralam terhadap kegiatan promosi pariwisata dan peran mereka, dan hubungan antara pegawai Pemerintah Kota Pagaralam dan publik. Peneliti menggunakan desain penelitian kualitatif dengan tradisi fenomenologi. Penelitian ini menemukan bahwa jenis promosi pariwisata yang dipilih adalah publisitas, publikasi dengan percetakan, media elektrotik dan internet. Interpretasi mereka atas kegiatan promosi pariwisata di Pagaralam dirumuskan dalam dua kategori, yaitu promosi kegiatan sebagai kegiatan promosi dan promosi substansial sebagai promosi formal. Hubungan antara petugas humas dan publik berjalan baik.
17
Asriyal, Asriyal, Tito Siswanto, and Yanti Budiasih. "Strategi Promosi Dan Alasan MahasiswA Memilih Program Perkuliahan Karyawan Pada Konsultan Perguruan Tinggi (KPT) Di Jakarta." Liquidity 5, no. 2 (June 12, 2018): 135–44. http://dx.doi.org/10.32546/lq.v5i2.54.
Full textAbstract:
As a developing country and become one of the most populous countries, Indonesia is considered as a potential market by foreign universities from various parts of the world, both Asian countries, Europe and America who participated in promoting universities in Indonesia on a large scale. This article is written to investigate the promotion and to describe and review the implementation of promotional strategies undertaken by higher education consultant (KPT)in DKI Jakarta. In this study used the analysis of the index technique that describes the respondents on the items of questions posed. Scoring technique used in this research is with a maximum score of 5 and a minimum of 1. Promotional strategies undertaken by the KPT is highly internet marketing based. Internet serve as the main promotional media in addition to other supporting media. Even the use of the internet served as a medium to bring in and also receive the arrival of prospective students.
18
Garabinović, Dušan, and Snežana Milićević. "The Internet promotion of Moravica administrative district as a tourism destination." Ekonomika 67, no. 1 (2021): 27–41. http://dx.doi.org/10.5937/ekonomika2101027g.
Full textAbstract:
Tourism destinations tend to create and represent the integrated product of tourism appropriately. The target market can often be outside the national borders. In such circumstances, modern promotion in tourism requires flexibility, as well as the creation of optimum communication strategy. Such strategies include the combination of the Internet and the traditional forms of promotinal activities. It is necessary to highlight websites and social networks as the basic, often the most important elements of the Internet promotional mix. Each region possesses its own specific tourist features, the Moravica administrative district included (Čačak, Lučani, Gornji Milanovac and Ivanjica), as a part of the Republic of Serbia. According to this, the aim of this paper is to point out the presence of local tourism organizations, hotels, travel agencies and tourism events in the Moravica administrative district on the Internet, using websites and social networks. An Internet search and a search of social networks were performed in order to determine whether the previously mentioned factors of tourism have a Web site and accounts on the analyzed social networks, whether open accounts on social networks were used in the analyzed period in 2019 and to determine the number of followers. The contribution of this paper is that it provides an overview of the current situation in the area of online promotion of the Moravica administrative district as a tourism destination that has not been researched extensively so far.
19
Tatarinov, Konstantin. "Features of Internet Marketing on B2B-Markets." Известия Байкальского государственного университета 28, no. 3 (September 3, 2018): 517–28. http://dx.doi.org/10.17150/2500-2759.2018.28(3).517-528.
Full textAbstract:
At present, the key to the dynamic development of B2B business is an entry into the global markets. In these circumstances, the company begins to face both the most severe conditions of competition and the opportunities for marketing competitive products that are unattainable in the conditions of the national market. For high-tech Russian companies, in view of the insufficient for their development capacity of domestic markets, internet-promotion is practically the only lever for economic growth. The rigid conservatism of managers in respect of online promotion and «clannishness» in external communications lead to a drastic reduction in the value of new promotion tools. The article talks about how to properly promote the Internet companies that have a long transaction cycle, a fairy expensive product and many decision-makers. The main idea of the article is to identify the expert component in these companies as the main component of promotion. The author cites some aspects of Internet promotion tools that take into account high professionalism in the purchasing centers and the dependence on the development dynamics of the corresponding retail market. The article contains recommendations for various types of industrial businesses, differentiated by the size of the business and the amount of money available for Internet promotion, regarding the use of each instrument.
20
Lutsenko, Oleksandra, and Kateryna Tsymbaliuk. "ANALYSIS OF THE USE OF PROJECT MANAGEMENT TOOLS BY UKRAINIAN COMPANIES." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 300, no. 6 (December 3, 2021): 288–93. http://dx.doi.org/10.31891/2307-5740-2021-300-6-44.
Full textAbstract:
The article defines the essence of Internet advertising, analyzes the current state and volume of Internet advertising in comparison with other types of media advertising; the essence and types of Internet promotion, application of Internet promotion tools are considered and their comparison is made. The main indicators of the Internet advertising market in Ukraine are analyzed and the most popular types of online advertising are identified. The main tasks of Internet advertising as an important tool of marketing strategy for any activity are revealed. The classification of advertising on the Internet has been improved, the main types are grouped according to eleven selected features. The essence of each type of advertising is revealed, the theoretical understanding of which will allow the advertiser to make an effective decision on the appropriateness of advertising tools, settings, minimize risks in promotion, rational use of advertising budget, increase performance after the show. Also, a comparative assessment and features of the most popular types of advertising, revealed the advantages and disadvantages of Internet advertising in order to improve its theoretical analysis. The article discusses the theoretical foundations of Internet marketing, analyzes the use of Internet marketing tools, investigates the introduction of innovative Internet marketing trends in the activities of modern enterprises. Internet marketing tools have been reviewed and characterized, such as: SEO-optimization, ie search engine promotion; E-mail; advertising on social networks (SMM); contextual advertising, one of the most popular advertising methods on the Internet; banner advertising, graphic image is located on the website page Publisher; traffic arbitrage, purchase by a webmaster of traffic at a certain price for resale on better terms. The main trends that dominate the field of Internet marketing are identified and analyzed, namely: dynamic activation of mobile marketing, active use of web analytics, advertising in video format, influencer marketing (a strategy that requires special people to reach the desired audience), Email marketing, content marketing, Instagram promotion, chatbots and messengers, the transition from individualism to collaborative creativity. It is concluded that Internet technologies are changing the way companies interact with their employees, partners, competitors and suppliers, and Internet marketing is evolving with incredible speed, and only those who are able to change and adapt to new business conditions are catching up with new trends, think of a quality marketing strategy.
21
Baranetska, A., and I. Kramarenko. "ІНСТРУМЕНТИ ПРОСУВАННЯ ІНТЕРНЕТ-ЗМІ (РЕГІОНАЛЬНІ ПРАКТИКИ)." State and Regions. Series: Social Communications, no. 4(48) (February 2, 2022): 83. http://dx.doi.org/10.32840/cpu2219-8741/2021.4(48).11.
Full textAbstract:
<p><strong><em>The purpose</em></strong><em> of the study is to identify modern trends in the promotion of Internet media (on the example of regional media).</em></p><p><strong><em>Research methodology</em></strong><em>. The methods of analysis and synthesis were used for studying the theoretical and methodological base on the promotion of Internet periodicals. In the research comprehension of modern ways for promoting online media was made with the help of such methods as reception and generalization. To cover the promotion of Internet periodicals, descriptive method was used. This article suggests the results of conducted survey that has become a source of empirical information in identifying dominant instruments for content promotion in regional Internet media.</em></p><p><strong><em>Results. </em></strong><em>The article shows the phenomenon of promotion as a marketing factor in improving the functional efficiency of Internet media and also the research comprehensively describes the trends of applying variety of promotion tools. The main positions of regional media specialists in the application of various methods of promoting an information product are reproduced. It was revealed that the dominant trends in the promotion of regional (Zaporizhzhya) online media are news aggregators Ukrnet , Google News and social networks. The advantages and disadvantages of using certain tools in positioning online publications are revealed. The basic directions of active presence visibility of the online media in the information market are formulated. Potential threats to reduce the number of visitors to the online media site have been revealed. New ways of attracting the audience's attention are indicated: new formats of text presentation, use of multimedia, creation of interactive forms of interaction with readers, hypertext, attraction of other electronic resources.</em></p><p><em>The scientific </em><strong><em>novelty </em></strong><em>of obtained results</em><em> is to identify the most up-to-date and often used ways of promoting regional information product and to generalize dominant trends in their use.</em></p><p><strong><em>Practical meaning</em></strong><em>. The given study can be useful to people in media in the process of planning and implementing media and content promotion.</em></p><p><strong><em>Key words:</em></strong><em> media promotion, Internet media, SEO-optimization, mass media, social networks, search engine optimization, news aggregators.</em></p>
22
Komuls, Reinis, Iveta Dembovska, and Daina Znotiņa. "PROMOTION OF COMPANY SERVICES IN THE INTERNET ENVIRONMENT (EXAMPLE OF CONFERMO SOLUTIONS LTD)." Journal of Regional Economic and Social Development 1, no. 12 (November 17, 2020): 75. http://dx.doi.org/10.17770/jresd2020vol1.12.5397.
Full textAbstract:
Nowadays it is possible for entrepreneurs to use the Internet and IT in order to conduct marketing research, promote and advertise their products, assess the effectiveness of marketing activities etc. All this could be done at much lower costs and less time. Therefore, it is important to create a model for promoting competitive advantages that takes into account modern trends, and, based on this model, provide an appropriate set of marketing tools in the Internet environment. The aim of the research is to analyse the promotion of a company's services on the Internet based on the example of Confermo Solutions Ltd. Methods used in the research - monographic and a sociological research method – surveying. The research developed proposals for the promotion of a company’s services in the Internet environment, the implementation of which could significantly increase the company’s competitiveness in the market.
23
Orekhov, Sergey, and Hennadiy Malyhon. "METRICS OF VIRTUAL PROMOTION OF A PRODUCT." Bulletin of National Technical University "KhPI". Series: System Analysis, Control and Information Technologies, no. 2 (6) (December 28, 2021): 23–26. http://dx.doi.org/10.20998/2079-0023.2021.02.04.
Full textAbstract:
An approach to the mathematical description of the criterion for the effectiveness of a new object of research – virtual promotion is presented in thepaper. The emergence of this new object of research is connected, on the one hand, with the classical theory of marketing, and on the other withmodern Internet technologies. Marketing is based on the 4P principle: product, price, location and promotion. Promotion is a component of thisprinciple. But in modern conditions, this phenomenon is changing under the influence of the Internet. Now this 4P component is becoming a fullyvirtual instrument. The traditional scheme of promotion functioning is as follows. A message is created to a potential buyer and the delivery channel ofthis message undergoes a change. It is based on the principle: money – goods – money. While the new sales scheme is described by the scheme: weattract a client, make money on a client, we spend money. In the new scheme, we deal with product knowledge in the form of the so-called semanticcore of web content. Knowledge describes for a potential client how a given product can cover his need for something. Using the logistic principles ofthe transfer of goods, this semantic core is loaded into the specified Internet nodes. That is, virtual promotion is formed as two channels: logistics andmarketing. The first one performs three operations: concentration, formatting and distribution of semantic cores on the Internet. The second managesthis process, forming a virtual promotion map. This map is a graph of Internet nodes. It is required to define such a tree of Internet nodes so that virtualpromotion has maximum efficiency. The paper analyzes modern metrics related to the processes of search engine optimization on the Internet.Unfortunately, these metrics evaluate only statistically after the fact of visiting a web resource or the budget of the Internet site in which theadvertising message about the product was placed. Therefore, based on the conversion metric, a criterion for the effectiveness of virtual promotion wasproposed in the work, which takes into account both the attractiveness of the semantic core and the attractiveness of the Internet site where thesemantic core will be located. The criterion reflects the income that we receive depending on the attractiveness of the semantic kernel and the Internetsite.
24
Wang, Shwu-Huey. "The Internet Promotion Strategy on Consumer Buying Behavior." South Asian Research Journal of Business and Management 01, no. 03 (November 10, 2019): 121–24. http://dx.doi.org/10.36346/sarjbm.2019.v01i03.006.
Full text
25
Bois, Géraldine, Émilie Saunier, and Olivier Vanhée. "La promotion des livres de littérature sur Internet." Terrains & travaux N° 26, no. 1 (2015): 63. http://dx.doi.org/10.3917/tt.026.0063.
Full text
26
Korp, Peter. "Health on the Internet: implications for health promotion." Health Education Research 21, no. 1 (July 1, 2005): 78–86. http://dx.doi.org/10.1093/her/cyh043.
Full text
27
Mudra, Iryna, and Oleksandra Kukharska. "NEW METHODS OF PROMOTION MEDIA ON THE INTERNET." Bulletin of Lviv Polytechnic National University. Series: Journalistic sciences 2019, no. 3 (June 2019): 81–86. http://dx.doi.org/10.23939/sjs2019.01.081.
Full text
28
Malchyk, Mariana, Olena Popko, Oksana Martyniuk, Ilona Adasiuk, and Iryna Oplachko. "Brand Promotion Strategy in the Internet Services Market." Scientific Horizons 24, no. 7 (December 29, 2021): 100–108. http://dx.doi.org/10.48077/scihor.24(7).2021.100-108.
Full textAbstract:
Digital technologies have become an integral part of modern life, the Internet services market is rapidly developing all over the world, which requires business companies to enter cyberspace. Staying on the Internet has long been an obligatory part of the business not only for large multinational companies but also for small regional and local business structures. It is not just the presence of a website or a group in social networks that is important, a brand communication strategy is necessary. The relevance of the studied subject is due to the need to increase the competitiveness of Ukrainian companies in the field of Internet marketing. The purpose of the article is to develop standard recommendations for strategic brand promotion in the Internet services market, to study the most effective promotion tools and communication channels with the audience in cyberspace. The leading methods for studying the problem were sociological and statistical methods. The technologies of system analysis and modeling are applied. The article analyses the best international and industry branding practices in cyberspace, examines the e-commerce market in Ukraine, and structures the main trends in its development. The material of the article formulates the mechanism for developing and introducing a brand positioning strategy in the e-commerce market, the main characteristics of successful branding, structures recommendations for the use of marketing technologies on the Internet. An important component of the research is the analysis of digital marketing tools and communication channels in the Internet services market. The materials of the article are of practical importance for the business community, specialists in the field of public relations, marketing, advertising, sales departments, and other specialists in the field of management. Effective brand management of Internet services allows increasing the commercial results of one's business, provides additional competitive advantages
29
Tan, Hongyun, and Yiping Li. "News Information Platform Optimization Based on the Internet of Things." Wireless Communications and Mobile Computing 2021 (May 28, 2021): 1–11. http://dx.doi.org/10.1155/2021/9403874.
Full textAbstract:
The Internet of Things device online recommendation system has been applied in some Internet of Things operating companies and has achieved good results. In the process of designing and implementing the Internet of Things equipment online promotion system, this article uses the news information protocol transmission structure language to explain the use case analysis and activity diagram analysis of the Internet of Things equipment online promotion system and uses the Spring Hibernate (SH) integration framework in the field of the news information topology layer under the Internet of Things. Then, design and implement the technical architecture and main functional modules of the Internet of Things device online recommendation system, effectively improving the development efficiency and operating quality of the Internet of Things device online recommendation system. The system design concept and implementation ideas can be used as a reference for related industries when developing enterprise applications. This article uses the news information protocol transmission structure language to explain the demand analysis of the Internet of Things equipment online promotion system and mainly discusses the analysis of the use case of the Internet of Things equipment online promotion system and the analysis of core business activity diagrams. We completed the design of the Internet of Things device online promotion system based on the news information topology layer platform under the Internet of Things, mainly using the integration framework in the field of the news information topology layer under the Internet of Things to design the technical architecture of the Internet of Things device online promotion system, and design the Internet of Things of the function module structure and data table structure of the equipment online recommendation system. At the same time, they complete the realization of the main functions of the Internet of Things device online recommendation system; elaborate on the realization process of core modules such as Internet of Things device category management, Internet of Things device information management, announcement management, and device recommender management; and discuss the system testing process and application effects.
30
Hicks, Elaine R. "Digital Citizenship and Health Promotion Programs." Health Promotion Practice 18, no. 1 (November 4, 2016): 8–10. http://dx.doi.org/10.1177/1524839916676263.
Full textAbstract:
Patterns of Internet access and use among disadvantaged subgroups of Americans reveal that not all disparities are the same, a distinction crucial for appropriate public policies and health promotion program planning. In their book, Digital Citizenship: The Internet, Society, and Participation, authors Karen Mossberger, Caroline Tolbert, and Ramona McNeal deconstructed national opinion surveys and used multivariate methods of data analysis to demonstrate the impact of exclusion from online society economically, socially, and politically among disadvantaged Americans.
31
Masatkar, Ashih. "INTERNET'S CONTRIBUTION IN PROMOTION OF MUSIC." International Journal of Research -GRANTHAALAYAH 3, no. 1SE (January 31, 2015): 1–4. http://dx.doi.org/10.29121/granthaalayah.v3.i1se.2015.3459.
Full textAbstract:
In modern times, internet has become a medium of propagation that has tied the whole world into one thread.In the common language, the Internet is called the Network of Networks, on this network information is exchanged as electrical signals. Internet is a means of sharing information. Assistance of any person to diagnose a problem is possible through it. Through very fast, we can send information from one place to another.
आधुनिक समय में इन्टरनेंट एक ऐसा प्रचार-प्रसार का माध्यम बना हुआ है जिसने संपूर्ण विश्व को एक सूत्र में बांध दिया है।सामान्य भाषा में इंटरनेट को नेटवर्क आॅफ नेटवक्र्स कहा जाता है इस नेटवर्क पर सूचनाओं का आदान - प्रदान विद्युत संकेतों के रूप में किया जाता है। इंटरनेट सूचनाओं का आदान - प्रदान करने का साधन है। किसी समस्या के निदान हेतु कहीं भी किसी भी व्यक्ति की सहायता इसके माध्यम से संभव है। अति तीव्र माध्यम से हम जानकारियाँ एक स्थान से दूसरे स्थान तक भेज सकते है।
32
Kusuma Putra, Gede Lingga Ananta, and Gede Pasek Putra Adnyana Yasa. "KOMIK SEBAGAI SARANA KOMUNIKASI PROMOSI DALAM MEDIA SOSIAL." Jurnal Nawala Visual 1, no. 1 (May 31, 2019): 1–8. http://dx.doi.org/10.35886/nawalavisual.v1i1.1.
Full textAbstract:
Comics are one of the most effective promotional media because they have pictures, text and storylines. The present development of comics is not only made through conventional processes but can also be done in digital processes. This comic gain is taken to carry out the promotion process. The development of the internet today is very rapid. With the help of internet use it can allow an individual to interact with other individuals without any distance limitations. Social media is one of the developments in digital technology that makes it easy for someone to communicate with people without the distance of their location. Social media is an effective publication tool in the publication of comics that contain promotional content so that messages can be received by the wider community. Comics have various types according to their needs, and one of them is the Comic Strip. In the Comic Strip is an effective choice in carrying out a promotional activity. Stripm comics are a type of comic that only consists of a few panel images. However, when viewed in terms of its contents, this comic has revealed the idea of complete content. With the advantages of Comics and social media, comic publications on social media are one of the effective choices in making a promotion.
33
Tucker, Joanne M., and Victor J. Massad. "The Hierarchy of Internet Communication Effects: A New Paradigm for Understanding Internet Promotion." Journal of Internet Commerce 4, no. 4 (December 2005): 165–81. http://dx.doi.org/10.1300/j179v04n04_11.
Full text
34
Petrukhina, Elena Vladimirovna, Elena Vasilyevna Dudina, Elena Anatoljevna Sotnikova, and Darya Sergeevna Lantsova. "Business Promotion in the Internet Environment with the Basic Tools of Internet Marketing." OrelSIET Bulletin, no. 1 (2021): 114–18. http://dx.doi.org/10.36683/2076-5347-2021-1-55-114-118.
Full text
35
Li, Pei Qin. "How Channel Promotions and Brand Promotions Work on Dual Markets Competition Together Based on a Weakest Traditionally Retailer: From a Three-Dimensional Simulation Analysis Perspective." Advanced Materials Research 524-527 (May 2012): 3631–36. http://dx.doi.org/10.4028/www.scientific.net/amr.524-527.3631.
Full textAbstract:
Channel promotions compete against brand promotions among two manufacturers and one traditional retailer in e-commerce age. Being a leader the first strong manufacturer is not only the weakest traditional retailer’s supplier but also a competitor to the second weaker manufacturer in the internet at the same time. The paper focuses on three supply chain partners’ dynamic games in dual channels and finds out their optimal promotion competition decisions. By three-dimensional simulation analysis it reveals some objective laws of management decisions, such as limits of the traditional retailer’s living space in dual markets competition, and the conditions that all of the three partners could join in the dual markets competition, especially the strong manufacturer 1 could take part in the online market competition, and the strong manufacturer 1 should control its Internet brand promotion level to keep its strong status, etc.
36
Губина, Олеся, and Olesya Gubina. "Modern low-cost internet technologies for promotion of educational services of universities." Servis Plus 9, no. 1 (March 6, 2015): 42–47. http://dx.doi.org/10.12737/7581.
Full textAbstract:
The rapid development of the Internet-sphere involves an active expansion of the range of different online resources, technologies and opportunities for organizations for marketing purposes. This article is devoted to the promotion of educational services of universities using the Internet. In this paper we study the possibility of promotion of educational services of universities using Internet technologies that do not require significant financial investments, we also present the analysis of existing modern internet sites, which are used by universities for marketing purposes. The author explores the modern educational portals, sites of educational institutions, specialized sites reviews, social networks, search engines, portals and various themed e-mail services with respect to the efficiency of promotion of university educational services, identifies ways to promote university educational services via the Internet, developing recommendations to enhance their effectiveness. The paper presents the characteristics of the main groups of Internet resources, through which the promotion of educational services of universities can be made possible, gives examples of types of posting information about universities in order to promote educational services. The author gives her own research based on practical experience and work on online promotion of educational services of universities.
According to the analysis of literature and the author´s studies, which reflect the main trends in the development of Internet technologies of promotion of educational services of universities, compiled a table summarizing the effectiveness of online resources and recommended content and low-cost methods of promotion of educational services of universities.
37
Rasminto, Hendri, and Danang Danang. "IMPLEMENTASI WEBSITE SEBAGAI MEDIA PROMOSI DAN INFORMASI PADA MAX Team OUTBOUND TRAINING UNTUK MEMUDAHKAN DAN MENINGKATKAN DAYA TARIK PELANGGAN." JURNAL TEKNOLOGI INFORMASI DAN KOMUNIKASI 9, no. 2 (August 17, 2018): 25–36. http://dx.doi.org/10.51903/jtikp.v9i2.155.
Full textAbstract:
Abstract The development of computer and internet science has covered the world community today. including companies and agencies around the world have internet facilities and websites as a form of promotion to the public. Likewise with MAX team Outbound Training Semarang, which continues to strive for improvement in its promotion program. To be able to provide convenience in promotional activities on MAX team requires a media campaign that is fast and can be accessed by the wider community. In this study concluded that the ease of accessing the website is very good, namely 81.67%. In addition, the attractiveness of consumers in accessing products online is also getting better, reaching 78.9%.
38
Jiang, Hui, and Junhai Ma. "Effects of Internet Sales Promotion on a Differential Advertising Model." Discrete Dynamics in Nature and Society 2018 (2018): 1–11. http://dx.doi.org/10.1155/2018/8618146.
Full textAbstract:
Advertising and sales promotion are two important specific marketing communications tools. In this paper, Internet sales promotion is introduced into a differential advertising model and investigated quantitatively. The conditions for the existence and stability of periodic solutions are obtained. Flip bifurcation of periodic solution is investigated analytically. The results show that the sales promotion parameter can modify the stability of the differential advertising model and lead to chaos through flip bifurcation, the sales level will eventually be no less than a given value by adjusting the value of the sales promotion parameter, and the optimal sales promotion strategy can lead to maximum profit. Numerical results for periodic solutions, bifurcation diagrams, and the effects of sales promotion strategies, which are illustrated with an example, are in good agreement with the theoretical analysis. These results have certain significant theoretical and practical value in related markets.
39
Derykolenko, Anna O. "Internet Platform as a Basis for Effective Promotion of Industrial Enterprises." Mechanism of an Economic Regulation, no. 1 (2020): 116–23. http://dx.doi.org/10.21272/mer.2020.87.10.
Full textAbstract:
The article clarifies the definition of an Internet platform. The main markets are identified where the use of Internet platforms would be most appropriate. The existing definition of Internet platforms is analyzed and the author’s vision is proposed, which is based on the research. The main characteristics of the Internet platform for the promotion of industrial goods are highlighted. It is noted that in the modern world of digital technologies, Internet platforms have wide opportunities and prospects for application by domestic industrial enterprises. The main purpose of the existence of Internet platforms is to help enterprises whose goal is to enter global markets. Due to the high technical level, their implementation can significantly increase the speed of logistics operations, increase the efficiency of activities (communication, logistics, innovation, investment, etc.), improve its quality (thanks to customization), realize unique after-sales service opportunities for various markets, various target consumer groups, etc. The use of Internet platforms by industrial enterprises is, on the one hand, aimed at establishing mutually beneficial relations with stakeholders, and on the other, at coordinating the company's internal business processes with external capabilities and threats. The author formulated the main features of the creation and use of Internet platforms for the promotion of industrial products, identified the business processes of an industrial enterprise when using an Internet platform. Separately, a structural diagram of the business processes of an industrial enterprise using the Internet platform is proposed. Keywords: Internet platform, business processes, tools, industrial enterprises.
40
Budiarti, I., and M. Virgin. "Website for E-Promotion in Industry 4.0." International Journal of Research and Applied Technology 1, no. 2 (December 2, 2021): 6–12. http://dx.doi.org/10.34010/injuratech.v1i2.5905.
Full textAbstract:
This study aims to determine the effect of promotion to increase consumers through e-commerce and also the benefits of using e-commerce. In this study, the authors used descriptive method. The results of it were the development of information and communication technology and also internet access create convenience in online business and online shopping, payment system, and promotional activity.
41
Beuzova, Angelina, Natalya Tovma, Irina Maslova, Marina Vasileva, Inna Mishchenko, and Nazym Tulebayeva. "Internet marketing in the field of higher education." SHS Web of Conferences 106 (2021): 03003. http://dx.doi.org/10.1051/shsconf/202110603003.
Full textAbstract:
Competition in the education sector is growing every year. Students have the opportunity to embark in both domestic and foreign universities. In prior years, universities did not put a large budget in the promotion, as the demand exceeded the supply. Kazakhstan’s accession to the international market of educational services has increased the need to use effective promotion tools. Marketing is an important element in attracting students. With the development of technology, the role of the Internet increases, which becomes an integral part of marketing. Internet marketing in the field of higher education has great prospects. The key features of this direction are low cost and high efficiency. At the same time, the promotion takes place not only on the regional but also on the global market. Today, promotion and advertising using the Internet is replacing traditional marketing. The article analyzes various Internet marketing tools that apply to the field of higher education. The creation and development of corporate websites of the university is an important stage of promotion. The corporate site must have certain characteristics to attract a potential student. A person spends most of the day on social networks, which are also an Internet marketing tool. Maintaining the image of the university requires the creation of official pages in social networks. These platforms create conditions for cooperation with students, applicants and graduates. Competent use of internet marketing will allow developing the sphere of higher education.
42
Ruswandi, Putri Utami, Hartoyo Hartoyo, and Mukhamad Najib. "Attention, Interest, Search, Action, and Share (AISAS) Analysis of Promotion Effectiveness of Zomato." Binus Business Review 12, no. 2 (July 7, 2021): 177–88. http://dx.doi.org/10.21512/bbr.v12i2.6676.
Full textAbstract:
Current technological advances, especially the Internet of Things (IoT), are widely used by people in their daily lives to transact, communicate, and find various information. The research analyzed the effectiveness of promotions carried out by companies based on the concept of marketing communication from technological developments, namely the Attention, Interest, Search, Action, and Share (AISAS) model, and how to increase consumer purchases. The research applied a descriptive approach by distributing questionnaires to Zomato Gold members, with a sample size of 180 people. Data analysis applied Structural Equation Modeling (SEM) to see the relationship between promotion, attention, interest, search, action, and share variables. The finding shows that the effectiveness of promotional advertising based on the AISAS model is not significant enough to encourage consumers to make purchases by visiting restaurants with Zomato Gold benefits. Therefore, Zomato needs to increase promotional activities on social media to increase consumers’ attention regarding these promotions by maximizing social media features. The increase in consumers’ attention to promotions will increase their opportunities to be interested, seek information, make purchases, and share information and experiences with others. However, when consumers pay attention to a promotion, they are not immediately interested in the advertisement. So, it is necessary to study other factors, such as internal factors that affect consumers, apart from external factors that influence consumers’ interest and purchasing decisions.
43
Lee, Young Sung, Young Hee Ju, Min Kyung Im, and Sang Woo O. "The Analysis of Health Promotion Information On the Internet." Journal of Korean Society of Medical Informatics 7, no. 4 (2001): 11. http://dx.doi.org/10.4258/jksmi.2001.7.4.11.
Full text
44
LUTSIAK, Vitalii, Kateryna MAZUR, and Tetiana MOSTENSKA. "BUSINESS-PLANNING OF ENTERPRISE PRODUCT PROMOTION COMPLEX IN INTERNET." "EСONOMY. FINANСES. MANAGEMENT: Topical issues of science and practical activity", no. 6 (46) (August 13, 2019): 56–64. http://dx.doi.org/10.37128/2411-4413-2019-6-6.
Full textAbstract:
Given paper is devoted to the substantiation of the structure and development of a business-plan for promoting the company on the Internet, using modern digital marketing tools for obtaining commercial and social benefits. The results are based on the methodology of strategic management, marketing and competitiveness theory. The structural characteristic of the business plan was obtained by summarizing the experience of consulting firms. The business plan reveals the essence of products (services) production process, contains the characteristics of a market audience, a description of the stages of the technological process, a list of basic technological equipment, indicative project cost, production output and labor costs, marketing plan, presented the project results of the implementation of the business plan. Obtained results allowed proposing further business development strategy and concept of activity after the project implementation. The content of the social effect from the implementation of the business plan is separately disclosed. The analysis of profitability shows that for 1 spent UAH will have an income of 6.3 UAH, and the payback period of the project will be 2.5 months taking in to account the fulfillment of the constraints.
45
Soegoto, E. S., F. A. Purnama, and A. Hidayat. "Role of Internet and Social Media for Promotion Tools." IOP Conference Series: Materials Science and Engineering 407 (September 26, 2018): 012040. http://dx.doi.org/10.1088/1757-899x/407/1/012040.
Full text
46
Edwards, Steven, and Carrie La Ferle. "Cross Media Promotion of the Internet in Television Commercials." Journal of Current Issues & Research in Advertising 22, no. 1 (March 2000): 1–12. http://dx.doi.org/10.1080/10641734.2000.10505098.
Full text
47
Skinner, H., M. Morrison, K. Bercovitz, D. Haans, M. J. Jennings, L. Magdenko, J. Polzer, L. Smith, and N. Weir. "Using the Internet to Engage Youth in Health Promotion." Promotion & Education 4, no. 4 (December 1997): 23–25. http://dx.doi.org/10.1177/102538239700400411.
Full text
48
Haglund, B. "Commentary. A global internet survey of health promotion training." European Journal of Public Health 10, no. 4 (December 1, 2000): 304–6. http://dx.doi.org/10.1093/eurpub/10.4.304.
Full text
49
Zoidze, Ella Amiranovna. "Promotion of a book in the publishing Internet discourse." Филология: научные исследования, no. 1 (January 2022): 1–16. http://dx.doi.org/10.7256/2454-0749.2022.1.37279.
Full textAbstract:
The relevance of this research is substantiated by sustained interest in the study of discourse applicable to various social institutions. Publishing discourse appeared in the limelight of the linguists not that long ago. The activity of publishers as a discursive practice intersects with the activity of commercial organizations and libraries. The communication of publishers with other actors in the process of book distribution is also carried via Internet. The goal of this research lies in examination of the means of book promotion in the online publishing discourse. The study leans on the material of the three websites of the English-language publishers. Analysis is conducted on the verbal text and audio-visual communication channels between the publishers and the audience. The analysis of practical material demonstrates that the publisher’s abstract implements the informational and evaluation functions. The additional sources of information on the publisher imply the citations from peer reviews, information about the author, various polycode texts (images and videos), as well as hypertext links to other commercial resources. The leading role in implementation of the informational-advertising functional is assigned to lexicon. Namely the nouns and adjectives affect the appellative-emotional functions. Perlocutive effect of the publisher’s abstract is enhanced by inclusion of citation text, both from the promoted work and reputable sources (newspapers and journals). Citations from peer reviews are usually presented fragmentary, and contain only complimentary statements, which form the attractive image of the book. The conducted research contributes to the development of marketing linguistics, the study of publisher’s paratext, publishing activity as discursive practice, and has prospects for further research in the area of marketing strategies aimed at promotion of books of various formats and genres on the offline and online platforms.
50
Darwati, Ida, and Retno Sari. "Model Rapid Application Development Dalam Perancangan Aplikasi Reservasi Hotel Dengan Konsep Pemrograman Terstruktur." Jurnal Teknik Komputer 5, no. 1 (February 6, 2019): 15–20. http://dx.doi.org/10.31294/jtk.v5i1.4108.
Full textAbstract:
Nowadays promotions and transactions via the internet are not uncommon, many companies have used the internet as a medium of promotion and even transactions online, because using a website is believed to be able to expand the area of promotions and transactions that do not know the time and place. The wider the range of promotions, the greater the chance of a transaction, which can be done from anywhere and at any time with the condition of being connected to the internet network, so as to provide convenience for both the customer and the company. Likewise with hotels that already use internet facilities, it can make it easier for customers to know what types of rooms are available and can make reservations online. In addition, customers can look at room types and find out information about room facilities offered. The author uses the RAD model to design a web-based hotel reservation program.