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Dissertations / Theses on the topic 'Interní a externí analýza podniku'

Author: Grafiati

Published: 4 June 2021

Last updated: 2 February 2022

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1

Davidová, Ladislava. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10181.

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Graduation theses deals in theory charakteristic of the main notions from the sphere of strategy leading, external analysis, internal analysis, SWOT analysis and strategy. The practice part applies theoretic notions to the real. The thesis solves the first two parts of strategy planning cycle -- analytic part, strategy part. Point of the thesis is in terms of analyses finding strategy, that makes for increasing market share of the company.

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2

Prokopová, Pavla. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-16900.

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3

Janouchová, Zuzana. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17231.

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4

Moša, Jan. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17747.

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The aim of this thesis was to perform a strategic analysis of the enterprise ZTS Jindrichuv Hradec, s.r.o. In the theoretical part are given fundamental characteristics of strategic management and methods of strategic analysis. In the practical part, I was applied the external and internal analysis of the enterprise. I also put together a SWOT analysis, from which I have formulated a strategy that the company should in the future implement.

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5

Maněnová, Lenka. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-163008.

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The aim of this thesis was to perform a strategic analysis of the company SOME Jindrichuv Hradec, s.r.o. In the theoretical part are given fundamental characteristics of strategic management and methods of strategic analysis. In the practical part, I was applied the external and internal analysis of the enterprise. I also put together a SWOT analysis, from which I have formulated a strategy that the company should in the future implement.

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6

Petrová, Alena. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10158.

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I chose the topic: Strategic Analysis of the Firm for my diploma work. In this work, I devote myself to the hotel of Atom***, which has its seat in the street of Velkomeziříčská in Třebíč. I chose this firm, especially because I have been working here as a waitress and receptionist for a part-time job; I have access to information, and I know the environment in which the hotel is situated. The main purpose of the work was to analyze an external environment and mainly to focus on the competition being situated in this town. My alternate purpose was to find out whether potential customers are aware of the hotel and whether existing customers are satisfied with the services being offered. To reach these purposes, I used an internal and external analysis from whose results I made a SWOT analysis. I used the PEST analysis, industry analysis and Porter's five competitive forces model for the external analysis. Further, I used marketing research that helped to reach the alternative purpose and to complete previous analyses in particular. Since the hotel of Atom has no strategy, being apparently defined, I can tell that as a matter of fact, the strategy in itself does not exist. In the final chapter, I therefore suppose a certain strategy and specific operative measurements that will lead to the fulfilment of the vision existing only in subconsciousness of the hotel keeper.

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7

Smetanová, Adéla. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17221.

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8

Maříková, Michaela. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17233.

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The aim of this thesis is to elaborate a strategic analysis of the enterprise Minesa s.r.o. through external and internal analysis. Based on the results of the analysis to formulate strategy and to suggest possible recommendations for future development of the company.

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9

Tenorová, Jaroslava. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17736.

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This diploma thesis is focused on strategic analysis of Simba Toys CZ Ltd. It is devided into three parts. The first part describes theoretical background of the study, external and internal methods of the analysis. The second part includes practical application of the strategic analysis to particular conditions of the company. In the last charter, the situation of the company in the market is evaluated and recommendations for the future of the company are specified.

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10

Chalašová, Olga. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17749.

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11

Lutovský, Jan. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-72408.

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The work is limited by the selected methods of strategic analysis to describe the current position of Elektroporcelán Louny a.s. market and the results of the analysis highlight the opportunities that companies on the market offers. This work will serve the company as a basis for future strategies.

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12

Pivoňková, Eva. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-76984.

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13

Jelínková, Michaela. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-113358.

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This diploma thesis deals with strategic analysis of the firm Real Estate RE/MAX All located in the city of Pardubice. It tackles and explains the basic concepts of strategic analysis, describes the internal and external analysis. The conclusion focuses on the recommendations for the future development of the company.

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14

Drdová, Jitka. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124652.

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The diploma thesis deals with the strategic analysis of the enterprise TOS ZNOJMO, a. s. which is the factory of machine tools that operates not only on the Czech market but its trade relations extend also to foreign markets. The company has built a tradition and she has a high position on the market even if it is not the only one in this line. It is necessary to determine its competitive advantage and analyze the situation of the external surroundings at the time when the Czech economy is not the only one fighting against the economic crisis. Just this area has a large impact on the operations of the company and negotiation with external partners. The company is sufficiently flexible in this area. Internal influences, which are influenced by the crisis, are also important. There are some financial indicators which do not correspond, unfortunately, to the standard. The results of individual analysis lead not only to the evaluation of the current situation but also serve to the outline of the future strategy and identification of the vision and business aims. The results also help to define recommendations for the future development of the organization.

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15

Rejhonsová, Andrea. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124656.

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The aim of this thesis was to perform a strategic analysis of the enterprises Neva-Trade s.r.o., Neva-TST s.r.o. and Delta Kardasova Recice a.s., which operate as one enterprise. In the theoretical part was described some fundamental characteristics of strategic management and methods of strategic analysis. In the practical part, I applied internal and external analysis to the enterprise. Last, I put togerher SWOT analysis of obtained results and based on this analysis I have formulated a strategy that I suggested to the enterprise to implement in the future.

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16

Divišová, Drahomíra. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10890.

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The thesis deals with strategic analysis of the enterprise OBALY ČESKO s.r.o. It contains external and internal analysis and an outline of strategy for products VERPALIN and reduced stretch films. In conclusion is given advice.

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17

Blízková, Zdeňka. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11889.

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18

Brožová, Martina. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-16892.

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19

Duspivová, Soňa. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17219.

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This diploma deals with strategic analysis in a company Lázně Aurora, s.r.o. There is a description of the theoretical-metodological in the first part with relates to a particular strategy and to strategic analysis. There is direct application of the theoretical learnings into the practice in the cecond part.

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20

Šmelcová, Pavla. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17232.

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This thesis is aimed on analysis of external and internal environment of the monitored company. The aim is to find out the competitive position in the market, the financial situation and assessment of ability and resources to draw. The results of analysis can help to appoint the current position of the company, the opportunity to make a strategy and suggestion for a future expansion.

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21

Mallát, Jiří. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124651.

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Strategic analysis on a theoretical level. The use of the theory in the practice in the company MANE BETON a.s. with a particular focus on internal and external analysis, and their connection during the SWOT analysis. Interpretation of the information, evaluation of analysis, a strategy with recommendations for further development of the company.

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22

Hourová, Tereza. "Obchodní strategie malého podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198287.

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The thesis deals with the business strategy of a middle-sized entrepreneur in the food manufacturing industry. The theoretical part explains basic terms, introduces methods of a strategic analysis and describes basic approaches to formulating the strategy. The practical part contains the strategic analysis of a specific entrepreneur created using the PEST analysis, the Porter five forces analysis, and the Value Chain Analysis. The practical part also includes suggested business strategies determined using the Ansoff Matrix, Porter's approach to strategy and the Johnson -- Scholes' Strategy Clock. The last chapter is dedicated to a more detailed elaboration of the selected strategy variant.

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23

Třísková, Hana. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17227.

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The aim of my thesis is to analyse selected enerprise, which is agricultural co-operative in Dolní Cerekev by using specific methods. Implement external analysis and analysis of internal sources, introduce the market in which the firm operates and analyse situation in this market. On account of gained information propose concrete suggestions to firm's management, which should lead to next development of this firm.

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24

Polcarová, Martina. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-71998.

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The aim of this thesis is to conduct strategic analysis of Měšťanský pivovar Havlíčkův Brod a. s. company. To propose external analysis and internal analysis. And on the basis of these analysis to formulate future business development strategy.

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25

Podhradská, Martina. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-193422.

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This paper deals with a process of strategy definition of Starkl -- zahradník s.r.o. company. The main target of this diploma thesis is to elaborate external and internal analysis and to assess present strategy, alternatively to suggest a new strategy reflecting competitive environment.

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26

Švirk, Martin. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359400.

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The aim of this thesis is to conduct strategic analysis for YORK, spol. s .r. o., specifically an external and an internal analysis. Based on these analyzes, the author suggested the strategy for the chosen company and recommended the future developement. The diploma thesis is divided into the theoretical, methodological and application part. The first part of the thesis explains the basic strategic concepts first. After that, the analyzes for the external and internal environment of the company and the methodology for creating the strategy are characterized. As for the methodology of the thesis, there is described, with what methods for analysis and data collecting the author came to the conclusion. Then the application section follows, which starts with the characteristic of the analyzed company. The external and internal analysis is applied on the company YORK, spol. s r.o. These analyzes define opportunities, threats, strengths and weaknesses. These factors are then processed in a SWOT analysis which synthesizes the acquired findings from the mentioned analyzes above. Based on the SWOT analysis, the strategy and recommendations for YORK, spol. s r. o. are formulated.

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27

Kopřivová, Jana. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17230.

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First part of my work deals with strategy, strategic management, strategic analysis and describes individual analysis. The practical part begins with the company presentation. In the practical part were used analysis such as PEST analysis, "4C" analysis , Porter's 5F model, analysis of enterprise resources or financial analysis. At the end of my work are shown conclusions and recommendations for company.

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28

Nohejlová, Veronika. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17737.

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29

Spudilová, Hana. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-72402.

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The aim of the thesis is focused on the strategic analysis of the farmers' cooperation Dušejov. The first part of the thesis describes theoretical-methodological procedures, the second part deals with the application of selected analyses to the chosen company. The synthesis is represented by the overall SWOT analysis that determines a suitable company strategy.

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30

Kaltounková, Lucie. "Strategická analýza podniku ELKO Nový Knín, výrobní družstvo." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76515.

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31

Klusáčková, Radka. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-193780.

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The theme of this thesis is "Strategic Analysis of an Enterprise". The aim of my work is to carry out strategic analysis of Zedníček family farm with emphasis on external analysis using selected analytical methods. The external environment of the company and its opportunities and threats are evaluated using SWOT analysis. The internal environment is assessed, including the characterization of the strengths and weaknesses. The current strategic position of the company is formulated from the obtained information. The result of this work is proposal for the procedures and recommendations that could be implemented by Zedníček family farm to improve its market position.

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32

Kozlová, Helena. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11887.

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The work deals with external and internal analysis, aimed at human resources. Due to the extent thesis was devoted to external analysis PEST analysis. Here are the factors that directly or indirectly may affect human resources in the enterprise. Internal analysis includes a description of physical, human, financial and intangible resources in the enterprise. The final section is devoted to checklist investigation that aims to determine why employees chose Engel strojírenská company and are satisfied with working conditions in the company.

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33

Paluka, Jiří. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-113657.

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The diploma thesis deals with creating the optimal strategy for selected enterprise. The work is divided into 2 parts. The theoretical part should explain the terms and processes in formulating appropriate strategies and describe the various analyses, leading to a final choice. The practical part is focused on the application of analysis to specific business and subsequent recommendations, which direction should the company issue in the following period. The aim is to make a complex strategic analysis of the selected company and on the basis of this analysis to determine current position on the market and then propose a strategy for the next period.

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34

Čech, Adam. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-124655.

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The main goal of this Diploma Thesis is to create a strategic analysis of Propom Ltd. The aim is to make a complex strategic analysis (external and internal analysis) of the selected company and on the basis of this analysis determine current position on the market and then propose a strategy for the next period.

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35

Šímová, Radka. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17228.

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Theoretical part of the graduation thesis focuses on describing strategy of a company and methods used in the external and internal analysis of the company, such as PEST analysis, analysis 4C, SWOT analysis, Porter's analysis. The main goal of the practical part of the thesis is to describe concrete company and analyze it's internal and external surrounding. At he end of the thesis there are written recommendations for company and strategy.

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36

Tesárková, Dana. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-191489.

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The aim of thesis is to propose a suitable business strategy Budweiser Budvar, which could help his future. To design such a strategy is a strategic analysis and based on the results detected the position of the enterprise market, opportunities and threats around and strengths and weaknesses.

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37

Halounová, Nikol. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193565.

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This thesis is divided into theoretical-methodological and practical parts. In the theoretical-methodolical part, the types of analyses of the internal and external environments are described according to literature. The practical part deals with a specific company, to which the findings of the theoretical part applied. The aim of the thesis is the strategic analysis and design of the strategy for the company AB Facility, a.s. The strategic analysis includes both the analysis of the external and internal environments. Based on the results of these analyses there will either be a new strategy proposed or an existing strategy confirmed.

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38

Šiklová, Veronika. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-16882.

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The thesis entitled ,,Strategic business analysis" deals with strategic analysis of the enterprise consisting of both internal and external analysis of the enviroment. The aim is to deduce and apply optimal strategy for the enterprise.

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39

Šetek, Jan. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76356.

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Thesis on "business strategy" is focused on content analysis of strategic business process and its conclusions to be drawn, which lead to future business development strategy. The main result of this work is the strategy, that would drive the company had overcome the crisis that was triggered by the loss of most voluminous contract. SETJA Company Ltd. In this work through external analysis, internal analysis, analysis of industry and competitor analysis are described in detail and set out the problem areas. These problem areas are the proposed measures, which are summarized in the actual business strategy.

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40

Jandová, Veronika. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17234.

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This dissertation is focused on process of a strategic analysis of a company, including analysis of an internal and an external environment. Its aim is to work out the strategic analysis of Secar Bohemia, a.s., to evaluate company's current situation of its market and to indentify all factors which could affect its development in future. It is divided into two parts: a theoretical part which contains theoretical basis (PEST analysis, 4C analysis, Porter's model, Checkup of the internal resources) and a practical part which apply that theoretical knowledge in Secar Bohemia,a.s. The output of the dissertation is to suggest the strategy and recommendations for futher development of that company.

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41

Pevný, Robert. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162524.

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This diploma thesis deals with the strategic analysis of Skoda Auto a. s. and its current strategy. Also, it deals with verifying of given hypotheses to effectively determine the future operational strategy. The first part is the theoretical and methodological, which explains the key concepts of strategic analysis of a company. It's followed by the practical part, which translates the theory of strategic analysis into the practice, analyzes modern trends and via the synthesis method it achieves the objective of this thesis: to specify strategic recommendations for Skoda Auto and to verify the hypotheses specified in the beginning.

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42

Vlček, Ondřej. "Ocenění výrobního podniku z oblasti automobilového průmyslu." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2178.

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Práce je zaměřena na stanovení hodnoty vlastního kapitálu společnosti s ručením omezeným, která působí v oblasti výroby kovových lisovaných dílů pro automobilový průmysl. Jako základní metoda ocenění je použita metoda diskontovaného volného peněžního toku pro vlastníky (FCFE).

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43

Gerlašinský, Marcel. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72267.

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The aim of theoretic part of the thesis is to define the term of a strategy, specify the way how to create the strategy, what approach, methods and instruments are used for the strategy determination. Part of the definicions and further focus will be the area of strategic analysis,competetive advantage and the Enterprise's resources. In the application part, the present strategy of Airport Prague company, that is the the international Prague Ruzyne airport operator, will be specified. On the basis of theoretically-methodological part of the thesis, the present strategy of Airport Prague company will be evaluated and possible recommendation for changes or modification that should strengthen prosperity of the company in medium and long term perspective will be stated.

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44

Malínek, Jiří. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10161.

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First part of my work sumarises theory of strategic analysis, describes individual analysis such as PEST analysis, analysis 4C, SWOT analysis. Second part describes concrete company. Third part applies these analyses to described company. At the end of my work are written recommendations for company.

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45

Novák, Petr. "Dílčí strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73777.

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The graduation thesis deals with a partial business strategy of TNT Express Worldwide. The thesis aims to describe current situation of the company and to perform both internal and external analysis. Its findings and recommendations shall be utilized for further development.

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46

Keil, Jan. "Strategická analýza podniku Vodafone Czech Republic a. s." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1472.

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Záměrem mojí diplomové práce bylo provést strategickou analýzu společnosti Vodafone Czech Rebublic a. s. Nejdříve byla provedena analýza externí (tedy mikrookolí a makrookolí) a pak na ní navazuje interní analýzy. Výsledky těchto dvou analýz jsou využity v ve SWOT analýze, na zaákladě které je provedeno doporučení pro další strategie. V práci jsou také analyzovány strategie, které podnik využívá už nyní.

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47

Křížová, Jitka. "Organizační architektura se zaměřením na strategii ziskově orientovaného podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-8172.

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The thesis is a critical classification of the business activity of the selected subject. The explanation of the organizational architecture (the background, structure, strategy, culture) is provided to the reader in the theoretical part of the thesis. The analytical part reflects the organizational architecture of the concrete business unit. It is interested in the background of this unit and discovers its culture. The main attention is paid to the strategy of this business unit. The modifications which are based on the external and internal analyse, will assure high-quality offered services, increase of effectiveness, will create competitive advantage and will bring long-term development of this business unit.

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48

Pixová, Kateřina. "Strategie podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72036.

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Jirák, Stanislav. "Uplatnění marketingového řízení ve zvoleném podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-10173.

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Jirák, S.: Dissertation. Jindřichův Hradec : The University of Economics, Prague, Faculty of Management in Jindřichův Hradec 2009. 78 s. Dissertation consulting professor Doc. Ing. Hana Ezrová, CSc.. The work considers using marketing directing in a specific company. Specific resources and solutions are used, and based on them a description and analysis of marketing directing in company LINE, s.r.o. was made. This project is divided into two parts, the first is created as a general frame for the use of marketing directing and the second part is the application part, with definition of company and subsequent analysis of each steps of marketing directing. The conclusion contains recommendations connected with the world financial crisis.

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Lang, Richard. "Strategická analýza podniku D.I.S., spol. s r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223039.

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The goal of this thesis was to do a complete strategic analysis of the company D.I.S., spol. s r.o. in order to asses the options of its further developement. The strategic analysis incorporates external and internal analysis of the company including the assesment of risks and the outcomes of financial analysis. The result of this thesis are suggestions and alternative strategies for the company D.I.S., spol. s r.o.

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