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Relevant bibliographies by topics / Interviewing in marketing

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Academic literature on the topic 'Interviewing in marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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Journal articles on the topic "Interviewing in marketing"

1

Eckhardt, Giana M., and Anders Bengtsson. "Naturalistic group interviewing in China." Qualitative Market Research: An International Journal 13, no. 1 (January 19, 2010): 36–44. http://dx.doi.org/10.1108/13522751011013963.

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PurposeThis paper and accompanying film demonstrate the techniques of using scenarios, breaching expectations, and using naturalistic groups as being especially appropriate for conducting qualitative marketing research in China.Design/methodology/approachThis study is used to investigate the social construction of brands in China and to demonstrate how to create naturalistic group interviews in China, and why it is beneficial to do so. A film footage of the various groups discussing the scenarios presented to them is presented so the viewer can observe the interactions between the group members.FindingsIn this paper, it is argued that only certain qualitative methods are appropriate in a Chinese context, due to various aspects of Chinese culture which de‐emphasize expressing one's thoughts, feelings, beliefs, and values openly. In the accompanying film, it is demonstrated how: presenting Chinese consumers with scenarios that they can relate to stimulates meaningful discussion; breaching people's expecations is what allows people to articulate underlying meaning systems; and conducting interviews in existing, naturally formed social groups, all lead to naturalistic discussions.Originality/valueAs marketing and consumer research becomes more global, the field of qualitative research needs to take a critical approach to the effectiveness of varying methodologies in varying cultural contexts. A first step in this direction is taken by outlining how and why particular qualitative methods are effective in China. Naturalistic group interviews can also be used in a wide variety of countries and cultural contexts when the construct of interest is the social dynamics of a consumption activity.

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Torres de Oliveira, Rui, and Sandra Figueira. "The specificities of interviewing in China." Qualitative Market Research: An International Journal 21, no. 1 (January 8, 2018): 118–34. http://dx.doi.org/10.1108/qmr-11-2016-0117.

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Synodinos, Nicolaos E., and Jerry M. Brennan. "Computer interactive interviewing in survey research." Psychology and Marketing 5, no. 2 (1988): 117–37. http://dx.doi.org/10.1002/mar.4220050203.

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Ali, Mir Mohammad, Md Mosaddequr Rahman, Md Yeamin Hossain, Md Zillur Rahman, Md Alomgir Hossen, S. M. Abu Naser, Rafiqul Islam, Bharat Raj Subba, Zubia Masood, and Md Ashabul Hoque. "Fish Marketing System in Southern Bangladesh: Recommendations for Efficient Marketing." Our Nature 12, no. 1 (March 3, 2015): 28–36. http://dx.doi.org/10.3126/on.v12i1.12254.

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This study aimed to explore the marketing channel, marketing cost and marketing margin and problems associated with fish marketing in order to provide recommendations for efficient fish marketing system in Barisal city, southern Bangladesh. Data were collected from seven fish markets of Barisal, southern Bangladesh including Port road fish market, Taltoli bazar fish market, Chaumatha fish market, Notullabad bus stand fish market, Kasipur bazar fish market and Bazar road fish market. Both primary and secondary data were used during 1 year study period from May, 2011 to April, 2012. Primary data were collected through field surveys and pre-structured questionnaire was used for interviewing of 10 organizers, 20 aratdars (commission agent), 50 fish traders and 100 consumers. Secondary source of information consists of published materials such as journals, textbooks, newspapers and also from interviewing different government and non-government officials and members of various fisheries related cooperative societies. The results of this study revealed 11 fish marketing channels in Barisal city’s fish marketing system. The average marketing cost ranged from 4.15% to 8.33% (6.76±0.98) % of the final retail price. The highest and lowest average fish price were recorded as USD 7.07/kg and USD 1.03/kg for giant fresh water prawn and silver carp, correspondingly. Intermediaries’ marketing margin on different species’ marketing fluctuated from 29.6% to 50.28% (39.38±5.22) % for silver carp and brown shrimp marketing, respectively. Establishment of modern fish landing center and retail markets near the fish landing port, introduction of government fish shops and insulated and refrigerated fish vans and fish carriers, training of all personnel related to fish marketing about fish handling, quality of fish, hygiene practices, improvement of existing fish market structure, provision for government and private funding assistance for fishers/fish farmer, formulation and enactment of independent act/ordinance for fish landing and marketing are highly recommended. DOI: http://dx.doi.org/10.3126/on.v12i1.12254Our Nature (2014), 12(1): 28-36

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Madsen, Signe Mørk, and Ann Petermans. "Designing retail - Unravelling coping strategies through emphatic interviewing owner managers." Journal of Retailing and Consumer Services 55 (July 2020): 101884. http://dx.doi.org/10.1016/j.jretconser.2019.101884.

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Beatty, Sharon, Charles J. Stewart, and William B. Cash. "Interviewing: Principles and Practices." Journal of Marketing Research 23, no. 1 (February 1986): 87. http://dx.doi.org/10.2307/3151783.

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Curasi, Carolyn Folkman. "A Critical Exploration of Face-to Face Interviewing vs. Computer-Mediated Interviewing." International Journal of Market Research 43, no. 4 (July 2001): 1–13. http://dx.doi.org/10.1177/147078530104300402.

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Since the early 1990s, the internet has dominated the attention of the media, academics and business organisations. It has the potential of being a revolutionary way to collect primary and secondary data, although much more research is needed to learn how to better harness its strengths. This project compares depth interviews collected online with depth interviews conducted face-to-face. Advantages and disadvantages are highlighted, as well as suggested strategies for successfully collecting online data. Major points are illustrated using data from a project in which both data collection techniques are employed. The online interview dataset included some of the strongest and some of the weakest interviews in the investigation. This paper argues that under some conditions online depth interviews can provide a useful complement to the traditional face-to-face interview. Sampling frame problems of non-representativeness, endemic in quantitative online data collection, is not problematic if the researcher is conducting an interpretive investigation. When the researcher's goal is not to quantify or generalise but instead to better understand a particular population, online data collection can complement other datasets, allow data triangulation and strengthen the trustworthiness of the findings.

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Scholl, Norbert, Sabine Mulders, and Rob Drent. "On‐line qualitative market research: interviewing the world at a fingertip." Qualitative Market Research: An International Journal 5, no. 3 (September 2002): 210–23. http://dx.doi.org/10.1108/13522750210697596.

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Thompson, Alicia. "Customer Contact Personnel: Using Interviewing Techniques to Select for Adaptability in Service Employees." Journal of Services Marketing 3, no. 1 (January 1989): 57–65. http://dx.doi.org/10.1108/eum0000000002482.

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Kamakura, Wagner A., and Michel Wedel. "Life-Style Segmentation with Tailored Interviewing." Journal of Marketing Research 32, no. 3 (August 1995): 308. http://dx.doi.org/10.2307/3151983.

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Books on the topic "Interviewing in marketing"

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McPhee, Neil. The Hidden Art of Interviewing People. New York: John Wiley & Sons, Ltd., 2007.

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McPhee, Neil. The hidden art of interviewing: The use of NLP and more in market research interviewing. Chichester, West Sussex, England: John Wiley & Sons, 2007.

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Schwartz, McDonald Susan, ed. The group depth interview: Principles and practice. Englewood Cliffs, N.J: Prentice-Hall, 1987.

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4

Desai, Philly. Methods beyond interviewing in qualitative market research. London: Sage, 2002.

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Desai, Philly. Methods beyond interviewing in qualitative market research. London: SAGE, 2002.

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Interviewing groups and individuals in qualitative market research. London: SAGE, 2002.

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Hoepner, Gert. Computereinsatz bei Befragungen. Wiesbaden: Deutscher Universitäts Verlag, 1994.

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Council, Advertising Research Foundation Qualitative Research. Focus groups: Issues and approaches. New York, NY: Advertising Research Foundation, 1985.

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D, Allan Wesley, ed. The physician's job-search Rx: Marketing yourself for the position you want. New York: John Wiley, 1998.

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10

Merton, Robert King. The focused interview: A manual of problems and procedures. 2nd ed. New York: Free Pree, 1990.

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Book chapters on the topic "Interviewing in marketing"

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Wedel, Michel, and Wagner A. Kamakura. "Market Segmentation with Tailored Interviewing." In International Series in Quantitative Marketing, 195–215. Boston, MA: Springer US, 2000. http://dx.doi.org/10.1007/978-1-4615-4651-1_12.

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Larson, James D., and Richard L. Schwaller. "Issues With Computer Aided Interviewing Systems." In Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference, 397–401. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11101-8_84.

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Granot, Elad, and Henry Greene. "A Structural Guide to Interviewing as Qualitative Marketing Research: The Three Interview Series Model." In Marketing, Technology and Customer Commitment in the New Economy, 77–81. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_33.

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Faria, A. J., J. R. Dickinson, and Dan Friesen. "An Examination of Telephone Survey Response Rate, Speed, Cost, and Response Bias Using a Live Versus an Automated Interviewing Device." In Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference, 339–43. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13159-7_77.

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Mastorakis, George, Nikolaos Trihas, Constandinos X. Mavromoustakis, Emmanouil Perakakis, and Ioannis Kopanakis. "A Cloud Computing Model for Efficient Marketing Planning in Tourism." In Marketing and Consumer Behavior, 940–55. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch043.

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This article proposes a novel model to optimize e-marketing planning in tourism sector, based on the convergence among interactive digital television, mobile networks and cloud computing systems. The proposed research approach is exploited, towards efficiently facilitating marketers to accomplish optimum e-marketing data analysis and design effective mobile marketing strategies, targeting potential users under a personalized advertising scheme. This model also enables marketers to predict future purchasing patterns and efficiently understand customers' behavior. Collected e-marketing data, revealing customers' preferences, is optimally displayed to marketers, using emerging user-friendly interfaces based on cutting edge web technologies, towards providing an actual mean to automatically customize services for individual market segments in tourism sector. The applicability and usefulness of the system were tested by interviewing a sample of hotel marketing managers, and the findings provide useful practical implications.

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Strang, Kenneth David. "Exploring Marketing Theories to Model Business Web Service Procurement Behavior." In Marketing and Consumer Behavior, 1911–40. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch094.

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This chapter provides literature-grounded definitions of contemporary Web services and marketing theories, which can model business demand through procurement decision-making behavior. First, the literature was reviewed to identify contemporary Web 2.0 and Web service ontology alongside marketing theories, which can describe individual decision making in an organizational or personal context. The Web services included cloud computing, social networking, data storage, security, and hosted applications. Then selected models for assessing procurement decision-making behavior were discussed in more detail. The constructed grounded theory method was applied by interviewing Chief Information Officers (CIO) at large organizations across four industries in the USA: healthcare, higher education, energy creation, and banking. The purpose was to determine which marketing theories could effectively model their Web service procurement behavior. An empirical procurement decision-making model was developed and fitted with data collected from the participants. The results indicated that Web service procurement decision-making behavior in businesses could easily be modeled, and this was ratified by the CIOs. The chapter proposes a state-of-the-art ontology and model for continued empirical research about organizational procurement decision-making behavior for Web services or other products.

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Cereci, Caner. "The Old-Generation School Managers and the New-Generation School Managers From the Aspect of Career Adaptability." In Advances in Educational Marketing, Administration, and Leadership, 160–77. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7772-0.ch009.

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This chapter aims to compare the old-generation school managers with the new-generation school managers in terms of career adaptability. The study, conducted interviewing 28 school managers, uses qualitative method. Maximum variation sampling was employed in forming the study group. It was found that the former managers felt that they were more suitable to be managers than the present ones. Both the former and the present managers held the view that appointment was not made on the basis of personal merit. It is recommended that the process of manager appointment should be re-structured as a career system which is based on a criteria set.

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Thuketana, Nkhensani Susan. "Investigating School-Based Support Teams' Roles in Supporting Children With Cerebral Palsy During the National Lockdown." In Advances in Educational Marketing, Administration, and Leadership, 127–44. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7168-2.ch009.

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The demand for mainstream South African schools to adopt inclusive education research recommendations is rising exponentially. The COVID-19 pandemic effects compound curriculum access difficulties for children with cerebral palsy. In addition, the COVID-19 virus emergence exposed longstanding home-schooling endangerments. As part of a larger study, this chapter is a sequel to a qualitative, descriptive multiple case study interviewing 15 teachers from three schools, three coordinators of the school-based support teams, and the district-based support team coordinators in Limpopo Province. The study drew from Bronfenbrenner's ecological systems, Piaget's cognitive development, and Vygotsky's sociocultural theories to investigate stakeholders' understanding of inclusive education. During the lockdown period, follow-up online interviews with the school-based support team (SBST) identified a continuous fragmentation of IE stakeholders' responsibilities. They recommended a community of practice (CoP) approach that advocated expediting the implementation of recommendations.

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Reilly, Rosemary C., and Linda Kay. "Getting Back to a “New Normal”." In Advances in Educational Marketing, Administration, and Leadership, 113–39. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-5200-1.ch007.

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Violence in educational institutions compounds and accumulates in our collective memory, as school shootings have become a ubiquitous phenomenon. When a young man carrying three guns entered Dawson College in Montréal, the downtown core came to a standstill. As bullets sprayed and ricocheted, one young woman was killed, 19 others wounded, and a community of 10,000 students, teachers, and staff were traumatized. This research employed a qualitative methodology, interviewing 10 senior administrators and managers in-depth. Findings document the salient role grief leadership played in restoring balance and an educational focus in the wake of a shooting on campus and served to reshape the community into one of learning, resilience, and courage. It details specific actions taken by administrators, which promoted healing and re-established equilibrium at a site of grief, loss, and terror. Administrative responses proved essential in helping to re-establish thriving at Dawson College.

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Strang, Kenneth David. "Exploring Marketing Theories to Model Business Web Service Procurement Behavior." In Web-Based Services, 221–50. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9466-8.ch011.

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This chapter provides literature-grounded definitions of contemporary Web services and marketing theories, which can model business demand through procurement decision-making behavior. First, the literature was reviewed to identify contemporary Web 2.0 and Web service ontology alongside marketing theories, which can describe individual decision making in an organizational or personal context. The Web services included cloud computing, social networking, data storage, security, and hosted applications. Then selected models for assessing procurement decision-making behavior were discussed in more detail. The constructed grounded theory method was applied by interviewing Chief Information Officers (CIO) at large organizations across four industries in the USA: healthcare, higher education, energy creation, and banking. The purpose was to determine which marketing theories could effectively model their Web service procurement behavior. An empirical procurement decision-making model was developed and fitted with data collected from the participants. The results indicated that Web service procurement decision-making behavior in businesses could easily be modeled, and this was ratified by the CIOs. The chapter proposes a state-of-the-art ontology and model for continued empirical research about organizational procurement decision-making behavior for Web services or other products.

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Conference papers on the topic "Interviewing in marketing"

1

Schermer, Judith, and Koen V. Hindriks. "Interviewing Style for a Social Robot Engaging Museum Visitors for a Marketing Research Interview." In 2020 29th IEEE International Conference on Robot and Human Interactive Communication (RO-MAN). IEEE, 2020. http://dx.doi.org/10.1109/ro-man47096.2020.9223460.

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Thomson, David M. "Transloads: Freight Movement Efficiencies in the Next Decade." In 2012 Joint Rail Conference. American Society of Mechanical Engineers, 2012. http://dx.doi.org/10.1115/jrc2012-74155.

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This paper will present the criteria for the marketing, design and operational success of a transload facility. As the nation’s highway infrastructure continues to struggle with needed maintenance, the cost of fuel continues at historical highs coupled with a desire to reduce the overall carbon emissions of moving freight, alternative methods of moving product are required by shippers. Rail provides alternatives to accomplish the movement of intercity freight while addressing many of these concerns. Transload facilities, taking product from trucks to railcars or vice versa, provide a mechanism for non-railroad served industries to utilize rail transportation. The design of the facility, its level or frequency of service from the railroad, its internal layout, operational and inventory systems, and material handling systems for the product being handled are all important considerations that must be understood and optimized for these facilities to be successful. Profitable operation and growth of a transload facility is a challenge met by combining knowledge about trucking, warehousing and railroading. After managing a large transload network while with a Class One railroad, owning and operating transloads, designing them for a variety of commodities, and interviewing Operators across the country over the past 15 years, I have found a few critical success criteria to be consistent across all transloads.

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