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Books on the topic 'Interviewing in marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 15 February 2022

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1

McPhee, Neil. The Hidden Art of Interviewing People. New York: John Wiley & Sons, Ltd., 2007.

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2

McPhee, Neil. The hidden art of interviewing: The use of NLP and more in market research interviewing. Chichester, West Sussex, England: John Wiley & Sons, 2007.

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3

Schwartz, McDonald Susan, ed. The group depth interview: Principles and practice. Englewood Cliffs, N.J: Prentice-Hall, 1987.

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4

Desai, Philly. Methods beyond interviewing in qualitative market research. London: Sage, 2002.

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5

Desai, Philly. Methods beyond interviewing in qualitative market research. London: SAGE, 2002.

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6

Interviewing groups and individuals in qualitative market research. London: SAGE, 2002.

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7

Hoepner, Gert. Computereinsatz bei Befragungen. Wiesbaden: Deutscher Universitäts Verlag, 1994.

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8

Council, Advertising Research Foundation Qualitative Research. Focus groups: Issues and approaches. New York, NY: Advertising Research Foundation, 1985.

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9

D, Allan Wesley, ed. The physician's job-search Rx: Marketing yourself for the position you want. New York: John Wiley, 1998.

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10

Merton, Robert King. The focused interview: A manual of problems and procedures. 2nd ed. New York: Free Pree, 1990.

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11

Kate, Ferrara, ed. How to land your dream job in marketing. Granger, IN]: John A. Weber, 2014.

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12

The handbook for focus group research. 2nd ed. Thousand Oaks, Calif: Sage Publications, 1998.

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13

Greenbaum, Thomas L. The handbook for focus group research. New York: Lexington Books, 1993.

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14

The practical handbook and guide to focus group research. Lexington, Mass: Lexington Books, 1988.

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15

Greenbaum, Thomas L. The handbook for focus group research. New York: Lexington Books, 1993.

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16

You're hired!: Interviews tips and techniques for a brilliant interview. Richmond, Surrey: Trotman, 2009.

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17

Becassino, Irma T. Cómo conseguir trabajo: Marketing de la persona. Buenos Aires: Longseller, 2003.

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18

1967-, Carpenter Carol, ed. Marketing yourself to the top business schools. New York: J. Wiley & Sons, 1995.

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19

Carpenter, Phil. Marketing yourself to the top business schools. New York: Wiley, 1995.

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20

Telefonbefragung als intersubjektiver Aushandlungsprozess: Die komplexe Kommunikationsstruktur standardisierter Interviews--theoretische Neukonzeption und praktische Anwendung in der Markt- und Meinungsforschung. Baden-Baden: Nomos, 2009.

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21

The mirrored window: Focus groups from a moderator's point of view. Ithaca, N.Y: PMP, 2001.

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22

Edmunds, Holly. The focus group research handbook. Lincolnwood, Ill: NTC Business Books, 1999.

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23

Association, American Marketing, ed. The focus group research handbook. Lincolnwood, Ill: NTC Business Books, 1999.

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24

Bagley, Ed. Personal marketing and quality resumes: It's not just what you say, but how you say it that counts. Lacey, WA: Northwest Marketing Ltd., 1997.

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25

Lisa, Lane, ed. 118 great answers to tough pharmaceutical sales interview questions. Clarksburg, N.J: Drug Careers, Inc., 2009.

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26

Chernev, Alexander. Mastering the case analysis: The MBA guide to consulting, management, and marketing case interviews. Chicago, Ill: Brightstar Media, 2004.

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27

The focus group: A strategic guide to organizing, conducting and analyzing the focus group interview. Chicago, IL: Probus Pub., Company, 1994.

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28

Frank, Dianne Ludman. Tell the world!: Results-oriented public relations. Alexandria, VA: Society for Marketing Professional Services, 2001.

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29

Goebert, Bonnie. Beyond Listening. New York: John Wiley & Sons, Ltd., 2002.

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30

M, Rosenthal Herma, ed. Beyond listening: Learning the secret language of focus groups. New York: J. Wiley, 2002.

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31

Involving community members in focus groups. Thousand Oaks, Calif: SAGE Publications, 1998.

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32

Interviewing (Market Research). Kogan Page Ltd, 1993.

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33

Goldman, Alfred E., and Susan Schwartz McDonald. The Group Depth Interview: Its Principles and Practices (Ph/Ama Series in Marketing). Prentice Hall College Div, 1986.

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34

Goldman, Alfred E., and Susan Schwartz McDonald. The Group Depth Interview: Its Principles and Practices (Ph/Ama Series in Marketing). Prentice Hall College Div, 1986.

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35

W, Beed Terence, and Stimson Robert J, eds. Survey interviewing: Theory and techniques. London: Allen & Unwin, 1985.

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36

Morgan, David L. Essentials of Dyadic Interviewing. Taylor & Francis Group, 2015.

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37

Essentials of Dyadic Interviewing. Taylor & Francis Group, 2015.

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38

Robinson, Judith L. Individual versus group interviews: Is there a "group difference" in focus group research? 1991.

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39

Lin, Lewis C. Rise above the noise: How to stand out at the marketing interview. 2014.

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40

MA, Robson Sue, and Foster Angela 1948-, eds. Qualitative research in action. London: E. Arnold, 1989.

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41

Sue, Robson, and Foster Angela 1948-, eds. Qualitative research in action. London: Edward Arnold, 1989.

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42

J, Hayes Thomas, and Tatham Carol B, eds. Focus group interviews: A reader. 2nd ed. Chicago, Ill: American Marketing Association, 1989.

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43

McPhee, Neil, and Roger Terry. The Hidden Art of Interviewing People: How to get them to tell you the truth. Wiley, 2007.

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44

From Good Market Research to Great Marketing: A How-To Guide for Home Builders. BuilderBooks, 1999.

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45

Practical Handbook and Guide to Focus Group Research. Lexington Bks.,U.S., 1990.

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46

Die Effizienz Der Conjoint-analyse Zur Reduktion Von Antwortverzerrungen In Demoskopischen Erhebungen. Peter Lang Pub Inc, 2004.

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47

Chernev, Alexander. Mastering the Case Interview: The Complete Guide to Management, Marketing, and Strategic Consulting Case Interviews, 4th Edition. 4th ed. Brightstar Media, Inc., 2007.

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48

Langer, Judith. The Mirrored Window: Focus Groups from a Moderator's Point of View. Paramount Market Publishing, Inc., 2005.

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49

Walker, Dee. Brilliant Questions for Great Interviewers: How to Make Sure You Hire the Right Person for the Job. Pearson Education, Limited, 2011.

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50

Brilliant Questions For Great Interviewers: How to make sure you hire the right person for the job. FT Press, 2010.

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