Relevant bibliographies by topics / INTRA-ORGANIZATIONAL MARKETING

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'INTRA-ORGANIZATIONAL MARKETING'

Author: Grafiati
Published: 4 June 2021
Last updated: 5 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'INTRA-ORGANIZATIONAL MARKETING.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "INTRA-ORGANIZATIONAL MARKETING"

1

de Oliveira Maciel, Cristiano, and Raul Zanon Rocha Netto. "Architectural agency in intra-organizational networks." Journal of Business Research 109 (March 2020): 489–97. http://dx.doi.org/10.1016/j.jbusres.2018.12.006.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Ульянченко, Людмила, Lyudmila Ulyanchenko, Виктор Заернюк, Viktor Zaernyuk, Алексей Киселёв, and Aleksey Kiselev. "The inner organizational marketing methods classification: theoretical aspects." Services in Russia and abroad 8, no. 6 (2014): 202–16. http://dx.doi.org/10.12737/6699.

Full text
Abstract:
Due to “Intra-marketing” is a rare and underrated concept at now, in this article attempts to compose a holistic point of view on this definition. It regards the un-system-defined developing of inner organizational marketing methods and its realization implementation at enterprises. The inner organizational marketing variety concepts analysis allowed to mark two inner organizational marketing methods, and to suggest the author’s classification principles. The article contents four groups of inner organizational marketing methods. For each group are mentioned the experts appropriate definitions
APA, Harvard, Vancouver, ISO, and other styles
3

Mahrous, Abeer, Mohamed Ashraf Genedy, and Morris Kalliny. "The impact of characteristics of intra-organizational environment on entrepreneurial marketing intensity and performance in Egypt." Journal of Entrepreneurship in Emerging Economies 12, no. 5 (2020): 621–42. http://dx.doi.org/10.1108/jeee-08-2019-0115.

Full text
Abstract:
Purpose The purpose of this paper is to contribute to the entrepreneurial marketing (EM) paradigm by empirically investigating the relationship between intra-organizational environment, EM intensity (EMI) and organizational performance in an emerging market context. Specifically, the paper identifies the elements of the intra-organizational environment that enhances EMI and also examines the impact of EMI on organizational performance. Design/methodology/approach The data were collected from large-sized companies in Egypt. Data were analyzed by using path analysis on Smart-PLS. Findings The fi
APA, Harvard, Vancouver, ISO, and other styles
4

Lundholt, Marianne Wollf, Ole Have Jørgensen, and Bodil Stilling Blichfeldt. "Intra-organizational brand resistance and counter-narratives in city branding – a comparative study of three Danish cities." Qualitative Market Research: An International Journal 23, no. 4 (2020): 1001–18. http://dx.doi.org/10.1108/qmr-01-2018-0012.

Full text
Abstract:
Purpose This study aims to contribute to an increased understanding of intra-organizational city brand resistance by identifying and discussing different types of counter-narratives emerging from the political and administrative arenas. Design/methodology/approach The empirical material consists of secondary data as well as six in-depth semi-structured interviews with Danish mayors and city managers in three different municipalities in Denmark. Findings Intra-organizational counter-narratives differ from inter-organizational counter-narratives but resemble a number of issues known from extra-o
APA, Harvard, Vancouver, ISO, and other styles
5

Kirca, Ahmet H., and G. Tomas M. Hult. "Intra‐organizational factors and market orientation: effects of national culture." International Marketing Review 26, no. 6 (2009): 633–50. http://dx.doi.org/10.1108/02651330911001323.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Ahlf, Henning, Sven Horak, Andreas Klein, and Sung-Won Yoon. "Demographic homophily, communication and trust in intra-organizational business relationships." Journal of Business & Industrial Marketing 34, no. 2 (2019): 474–87. http://dx.doi.org/10.1108/jbim-03-2018-0093.

Full text
Abstract:
Purpose The purpose of this study is to understand how employees of an organization build and maintain successful business relationships by analyzing major antecedents of relationship quality and relationship commitment. Design/methodology/approach In this study, the authors develop a conceptual framework and formulate hypotheses regarding the relationships between demographic homophily, interpersonal communication, trust and dependent variables of perceived relationship quality and relationship commitment. This paper tests hypotheses presented in this study with the help of a structural equat
APA, Harvard, Vancouver, ISO, and other styles
7

de Carvalho Pereira, Gustavo Menoncin, Susana Carla Farias Pereira, Martha C. Cooper, and John T. Gardner. "An intra-organizational perspective on supply management involvement in contracting services." Journal of Purchasing and Supply Management 26, no. 5 (2020): 100657. http://dx.doi.org/10.1016/j.pursup.2020.100657.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Nizamova, Irina, Tatyana Minina, Olga Popova, and Natalia Izakova. "Intra-organizational marketing as a factor in the competitiveness and sustainable development of research and project institute." E3S Web of Conferences 291 (2021): 05041. http://dx.doi.org/10.1051/e3sconf/202129105041.

Full text
Abstract:
Employees are the intellectual capital of the organization, they are the strategic resource that ensures the achievement of its commercial goals. The formation of employee loyalty allows the organization to ensure its ability to function consistently in the market, to be profitable and competitive, ensuring its corporate sustainability. The article presents the method of forming intra-organization marketing of the organization on the basis of the application of a competent approach. The study presented in the article was based on the research and project institute. The results of the study sug
APA, Harvard, Vancouver, ISO, and other styles
9

Chen, Stephen, and Nidthida Lin. "The effect of inter- and intra-organizational distances on success of offshored outsourced innovation: A configurational approach." Journal of Business Research 103 (October 2019): 519–29. http://dx.doi.org/10.1016/j.jbusres.2018.03.023.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Alvi, Sara, Arif N. Butt, Anwar Khurshid, and M. Athar Siddiqui. "The Engro Zarkhez Challenge 2011." Asian Journal of Management Cases 10, no. 1 (2013): 15–34. http://dx.doi.org/10.1177/0972820112471259.

Full text
Abstract:
The case aims at highlighting the intra organizational negotiation challenges faced by Engro Marketing team for attaining sales targets. The problem is of goal incongruence and lack of communication regarding sales targets in the organization. Additionally, the structural changes which had added a new layer of management of Area Marketing Managers (AMMs) in Engro led to role ambiguities between the Area Marketing Managers (AMM) and the Zonal Marketing Managers (ZMM). The main challenges that Engro faces are: a) There was an urgent need for differing viewpoints on sales targets to converge to a
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "INTRA-ORGANIZATIONAL MARKETING"

1

Micevski, Milena. "Marketing and sales interface flexibility : a social exchange theory perspective." Thesis, Loughborough University, 2015. https://dspace.lboro.ac.uk/2134/18023.

Full text
Abstract:
To be successful in today s turbulent business environment it is very important for a company to exhibit flexibility in its processes, activities and interfaces. Such a flexible approach enables firms to adapt and improvise in order to achieve the best possible outcomes. In spite of there being ample research on how to achieve flexibility in a variety of business process and activities, there remains little understanding on how flexibility in managing the use of resources reveals itself in intra-organisational interfaces. This thesis sheds more light on this issue and investigates flexibility
APA, Harvard, Vancouver, ISO, and other styles
2

Polachart, Penpitcha. "Roles of the overseas national tourism office : case study of Tourism Authority of Thailand in Stockholm." Thesis, Mid Sweden University, Department of Social Sciences, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-11755.

Full text
Abstract:
<p>National tourism marketing is a competitive business; many countries try to attract foreign tourists to benefit the nations’ economy. Functions of national tourism marketing are the combination of business, politics, and psychology. This explanatory research provides information about the roles and organization structure of the Thai National Tourism Office (NTO) located in Sweden and its role as a key gatekeeper linking Thai tourism development to the Scandinavian market. The department responsible for the Thai NTO is called the Tourism Authority of Thailand (TAT), and operates under the au
APA, Harvard, Vancouver, ISO, and other styles
3

Davoust, Grignon Audrey. "Étude de la compétence d'agilité : facilitateurs, freins et coordination des deux capacités dynamiques qui la composent (vigilance et action)." Thesis, Paris Sciences et Lettres (ComUE), 2016. http://www.theses.fr/2016PSLED015/document.

Full text
Abstract:
Notre projet de recherche vise à comprendre comment les organisations peuvent s’adapter à leur environnement et le faire évoluer en tirant partie de la richesse d’informations auxquelles le marketing a accès. Pour cela, nous avons mobilisé un cadre d’analyse croisant la littérature sur l’agilité en marketing, sur les capacités dynamiques et les compétences, et sur l’apprentissage organisationnel. Grâce à une démarche abductive, qui se compose de trois études qualitatives, nous répondons à la problématique : Quelles sont les ressources, capacités et compétences qui influencent la compétence d’a
APA, Harvard, Vancouver, ISO, and other styles
4

Арнаутова, Л. И., та L. I. Arnautova. "Формирование системы внутриорганизационного маркетинга для активизации инновационной деятельности вуза : магистерская диссертация". Master's thesis, б. и, 2020. http://hdl.handle.net/10995/94594.

Full text
Abstract:
Интерес к внутриорганизационному маркетингу обусловлен признанием важности вовлеченности сотрудников компании в процесс создания ценности для потребителей. За счет использования инстру¬ментов внутриорганизационного маркетинга и достижения удовлетво¬ренности сотрудников, высшие учебные заведения, в конечном итоге, могут добиться более высокого уровня обслуживания не только внутренних, но и внешних клиентов. Именно персонал организации и его отношения с потребителями (внешними и внутренними) делают выпускаемый продукт уникальным и конкурентоспособным. Поэтому важной задачей для организации стано
APA, Harvard, Vancouver, ISO, and other styles

Books on the topic "INTRA-ORGANIZATIONAL MARKETING"

1

Tushkanov, Mihail, Vladimir Vodyannikov, Artem Maksimov, et al. Organization of agricultural production. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1048573.

Full text
Abstract:
The textbook examines the laws and principles of the organization of agricultural production, the essence, organizational and economic foundations of the creation and operation of agricultural enterprises of various organizational and legal forms. The issues of organization and use of resource potential (land, fixed assets, labor), material incentives, economic calculation, intra-economic economic relations are described. The issues of organization of production of crop production, horticulture and animal husbandry, its storage and sale, environmental protection in the production of organic pr
APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "INTRA-ORGANIZATIONAL MARKETING"

1

Mazurek, Grzegorz. "Virtual Marketing." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-4864-7.ch003.

Full text
Abstract:
For the last two decades, virtuality and virtualization processes have been considered as developing phenomena in management studies, particularly within the context of the creation of inter- and intra-organizational networks, establishing strong relationships with customers and the appreciation of intangible assets in marketing. The purpose of this chapter is to identify the main directions of virtualized marketing and present the detailed changes that occur in marketing due to extensive and intensive Internet usage and the directions of network technology development and its impact on prospective marketing activities. The proposed analyses help to understand the multifaceted impact of the Internet on marketing—its concept, activities, and organization—going much beyond simple “e-marketing” perspective. The presented conclusions can be of significant value for both researchers and marketers. It can particularly influence further research on the relationship between the marketing virtualization and the company’s performance, showing the real impact of such processes on the effectiveness and efficiency of a company. The final conclusions will be interesting to marketing managers, who in the cybermarketing era have to deal with new challenges of collaboration, customers’ engagement, and value network creation.
APA, Harvard, Vancouver, ISO, and other styles
2

Mazurek, Grzegorz. "Virtual Marketing." In Marketing and Consumer Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch100.

Full text
Abstract:
For the last two decades, virtuality and virtualization processes have been considered as developing phenomena in management studies, particularly within the context of the creation of inter- and intra-organizational networks, establishing strong relationships with customers and the appreciation of intangible assets in marketing. The purpose of this chapter is to identify the main directions of virtualized marketing and present the detailed changes that occur in marketing due to extensive and intensive Internet usage and the directions of network technology development and its impact on prospective marketing activities. The proposed analyses help to understand the multifaceted impact of the Internet on marketing—its concept, activities, and organization—going much beyond simple “e-marketing” perspective. The presented conclusions can be of significant value for both researchers and marketers. It can particularly influence further research on the relationship between the marketing virtualization and the company's performance, showing the real impact of such processes on the effectiveness and efficiency of a company. The final conclusions will be interesting to marketing managers, who in the cybermarketing era have to deal with new challenges of collaboration, customers' engagement, and value network creation.
APA, Harvard, Vancouver, ISO, and other styles
3

Jiménez Sánchez, Álvaro, and María Rosa Frontera Sánchez. "Audiovisual Storytelling Approaches in the Marketing of Luxury Clothing Brands." In Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1859-5.ch012.

Full text
Abstract:
Since ancient times, clothes have served to distinguish between different social classes. The marketing of luxury brands has been characterized by changing and full of multiple strategies. One of them is the use of storytelling, called the art of storytelling. This chapter delves into the use of audiovisual storytelling within the main brands of haute couture worldwide: Chanel, D&amp;G, Versace, Dior, Prada, Burberry, Armani, Hermès, Louis Vuitton, and Gucci. The objective of the investigation is to analyze elements such as the narrative, the characters, the plot, or the aesthetics used. The sample consists of more than 50 ads, of which 24 were taken as storytelling. The results show different styles in the use of the narrative, as well as different archetypes in the characters and various aesthetic, formal and content patterns according to the brand under investigation.
APA, Harvard, Vancouver, ISO, and other styles
4

Lavín, José M. "Type of Relationships and Their Management Towards Quality and Performance in the Textile and Apparel Industry." In Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1859-5.ch001.

Full text
Abstract:
Relations within the textile and apparel industry have varied considerably in recent years. New modes of relationship management and the emergence of new international actors have altered traditional concepts. In the chapter, the authors study the reflection of these variations in inter-organizational and intra-organizational relations, especially by reviewing 42 articles reported in journals and conference proceedings from the ISI Web of Knowledge database, finding 28 articles on the subject mentioned. A classification of the 28 articles has been made based on their context, their sources of results, the stakeholders that appear, and their final results. The contributions are shown in each of the two areas mentioned and which is the most studied. Later on, an account is made of the main theoretical bodies mentioned in the articles, and finally, it is observed that while marketing and supply chain management, belonging to inter-organizational relations are widely mentioned, intra-organizational relations have less value, especially in the question of human resources.
APA, Harvard, Vancouver, ISO, and other styles
5

Boukis, Achilleas. "Managing Innovation within Organizations." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9607-5.ch012.

Full text
Abstract:
The management of innovation projects within organisations forms the focal point of this chapter. First, the role of various intra-organizational contingencies that affect innovation performance is addressed. Second, several appropriate management practices are identified which play an important role for innovation success. Third, various ways that customer knowledge can successfully be integrated in innovation efforts are discussed. Fourth, top management's role in innovation projects is analysed. Fifth, the importance of interfirm collaborative partnerships for innovation success is described. Finally, various innovation benefits are identified so that organizations are able to prioritize between different innovation outcomes.
APA, Harvard, Vancouver, ISO, and other styles
6

Fidan, İnci Öztürk. "Career Patterns and Developmental Tasks in Career Development." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7772-0.ch002.

Full text
Abstract:
Each of the capabilities, connections, confidence, and cognition dimension is a career pattern which allows an individual to adapt to his/her changing work environment, work, and occupation. Career patterns are the tools enabling an individual to adapt to his/her environment during the career construction process. Career stages involving developmental tasks reveal how an individual construct his/her career based on his/her self-concept during a certain stage of the development. The goal of this chapter is to describe career patterns, such as capabilities, connections, confidence, and cognition, and influences of career patterns on each career stage. It is argued in this chapter that the career patterns can enhance entrepreneurship skills of employees and ensure the establishment of intra and inter-organizational connections and give rise to new business partnerships.
APA, Harvard, Vancouver, ISO, and other styles
7

Zapata-Cantú, Laura, Teresa Treviño, Flor Morton, and Ernesto López Monterrubio. "Digital Technologies as Media to Transfer Knowledge in IT Firms." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-4666-9607-5.ch009.

Full text
Abstract:
During the last decade, improvements in information and communication technologies have made possible the transformation of knowledge transfer processes from purely informal to increasingly formal and more diverse communication mechanisms that enrich intra-organizational communication channels. In this chapter, the authors followed a case study approach to analyze three Mexican companies with the objective of understanding how companies in the IT sector are implementing digital technologies to achieve knowledge transfer in their organizations. The findings suggest that workers seek and choose tools that can be personalized and customized to adapt to their own needs. New digital technologies are proving to be a new and relevant channel of communication among people: therefore, these should be considered to be one possible way to motivate knowledge transfer at work.
APA, Harvard, Vancouver, ISO, and other styles
8

Holanda, Adriane Figueirola Buarque de, and Cynthia H. W. Corrêa. "Websites as Spaces for Building the Identities of Political Parties." In Present and Future Paradigms of Cyberculture in the 21st Century. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-5225-8024-9.ch004.

Full text
Abstract:
Initially, studies on policy and the internet considered websites as spaces for the propagation of political and electoral marketing. However, this proposal presents a different perspective regarding the internet as a space for building the identity of political parties with their diverse audiences: cross-party and intra-party. The chapter is divided into three parts: the first deals with politics and the internet focusing on the theory of equalization and normalization to match the political game between major and minor parties. Thus, to understand the organizational structure of the parties, the theory of the parties of cadres and masses is offered. Also, to deepen this discussion, the selective and collective incentives that are part of the genetics of political parties are treated. As the results, the website serves as an instrument of communication of the party, divulging the objectives, the internal disputes between the different factions, and the way the party works.
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "INTRA-ORGANIZATIONAL MARKETING"

1

Keszey, Tamara. "BELIEVE YOU BECAUSE I TRUST YOU: UNDERSTANDING THE ROLE OF INTRA- AND INTER- ORGANIZATIONAL TRUST IN PERCEPTION AND USE OF MARKET INFORMATION." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.10.08.02.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Lakhanpal, Vikrant, and Robello Samuel. "Privacy-Focused Blockchain Solution for Production Royalty Management." In SPE Western Regional Meeting. SPE, 2021. http://dx.doi.org/10.2118/200764-ms.

Full text
Abstract:
Abstract Oil and gas operators have a multitude of tasks to perform for smooth business operations. In addition to various engineering, technical, and operational decisions, there are back-office operations that should be efficient to keep business running smoothly, including production royalty management (PRM). The current system for PRM is extremely complex and costly, and involvesmultiple parties/contracts and often causes disputes. A blockchain-based solution allows the organizations to better navigate complex laws, courtrulings, and legal jargon that determine how billions of dollars are
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'INTRA-ORGANIZATIONAL MARKETING' for particular source types:
Journal articles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography