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Journal articles on the topic 'INTRA-ORGANIZATIONAL MARKETING'

Author: Grafiati

Published: 4 June 2021

Last updated: 5 February 2022

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1

de Oliveira Maciel, Cristiano, and Raul Zanon Rocha Netto. "Architectural agency in intra-organizational networks." Journal of Business Research 109 (March 2020): 489–97. http://dx.doi.org/10.1016/j.jbusres.2018.12.006.

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Ульянченко, Людмила, Lyudmila Ulyanchenko, Виктор Заернюк, Viktor Zaernyuk, Алексей Киселёв, and Aleksey Kiselev. "The inner organizational marketing methods classification: theoretical aspects." Services in Russia and abroad 8, no. 6 (2014): 202–16. http://dx.doi.org/10.12737/6699.

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Due to “Intra-marketing” is a rare and underrated concept at now, in this article attempts to compose a holistic point of view on this definition. It regards the un-system-defined developing of inner organizational marketing methods and its realization implementation at enterprises. The inner organizational marketing variety concepts analysis allowed to mark two inner organizational marketing methods, and to suggest the author’s classification principles. The article contents four groups of inner organizational marketing methods. For each group are mentioned the experts appropriate definitions

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Mahrous, Abeer, Mohamed Ashraf Genedy, and Morris Kalliny. "The impact of characteristics of intra-organizational environment on entrepreneurial marketing intensity and performance in Egypt." Journal of Entrepreneurship in Emerging Economies 12, no. 5 (2020): 621–42. http://dx.doi.org/10.1108/jeee-08-2019-0115.

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Purpose The purpose of this paper is to contribute to the entrepreneurial marketing (EM) paradigm by empirically investigating the relationship between intra-organizational environment, EM intensity (EMI) and organizational performance in an emerging market context. Specifically, the paper identifies the elements of the intra-organizational environment that enhances EMI and also examines the impact of EMI on organizational performance. Design/methodology/approach The data were collected from large-sized companies in Egypt. Data were analyzed by using path analysis on Smart-PLS. Findings The fi

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Lundholt, Marianne Wollf, Ole Have Jørgensen, and Bodil Stilling Blichfeldt. "Intra-organizational brand resistance and counter-narratives in city branding – a comparative study of three Danish cities." Qualitative Market Research: An International Journal 23, no. 4 (2020): 1001–18. http://dx.doi.org/10.1108/qmr-01-2018-0012.

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Purpose This study aims to contribute to an increased understanding of intra-organizational city brand resistance by identifying and discussing different types of counter-narratives emerging from the political and administrative arenas. Design/methodology/approach The empirical material consists of secondary data as well as six in-depth semi-structured interviews with Danish mayors and city managers in three different municipalities in Denmark. Findings Intra-organizational counter-narratives differ from inter-organizational counter-narratives but resemble a number of issues known from extra-o

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Kirca, Ahmet H., and G. Tomas M. Hult. "Intra‐organizational factors and market orientation: effects of national culture." International Marketing Review 26, no. 6 (2009): 633–50. http://dx.doi.org/10.1108/02651330911001323.

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Ahlf, Henning, Sven Horak, Andreas Klein, and Sung-Won Yoon. "Demographic homophily, communication and trust in intra-organizational business relationships." Journal of Business & Industrial Marketing 34, no. 2 (2019): 474–87. http://dx.doi.org/10.1108/jbim-03-2018-0093.

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Purpose The purpose of this study is to understand how employees of an organization build and maintain successful business relationships by analyzing major antecedents of relationship quality and relationship commitment. Design/methodology/approach In this study, the authors develop a conceptual framework and formulate hypotheses regarding the relationships between demographic homophily, interpersonal communication, trust and dependent variables of perceived relationship quality and relationship commitment. This paper tests hypotheses presented in this study with the help of a structural equat

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de Carvalho Pereira, Gustavo Menoncin, Susana Carla Farias Pereira, Martha C. Cooper, and John T. Gardner. "An intra-organizational perspective on supply management involvement in contracting services." Journal of Purchasing and Supply Management 26, no. 5 (2020): 100657. http://dx.doi.org/10.1016/j.pursup.2020.100657.

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Nizamova, Irina, Tatyana Minina, Olga Popova, and Natalia Izakova. "Intra-organizational marketing as a factor in the competitiveness and sustainable development of research and project institute." E3S Web of Conferences 291 (2021): 05041. http://dx.doi.org/10.1051/e3sconf/202129105041.

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Employees are the intellectual capital of the organization, they are the strategic resource that ensures the achievement of its commercial goals. The formation of employee loyalty allows the organization to ensure its ability to function consistently in the market, to be profitable and competitive, ensuring its corporate sustainability. The article presents the method of forming intra-organization marketing of the organization on the basis of the application of a competent approach. The study presented in the article was based on the research and project institute. The results of the study sug

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Chen, Stephen, and Nidthida Lin. "The effect of inter- and intra-organizational distances on success of offshored outsourced innovation: A configurational approach." Journal of Business Research 103 (October 2019): 519–29. http://dx.doi.org/10.1016/j.jbusres.2018.03.023.

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Alvi, Sara, Arif N. Butt, Anwar Khurshid, and M. Athar Siddiqui. "The Engro Zarkhez Challenge 2011." Asian Journal of Management Cases 10, no. 1 (2013): 15–34. http://dx.doi.org/10.1177/0972820112471259.

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The case aims at highlighting the intra organizational negotiation challenges faced by Engro Marketing team for attaining sales targets. The problem is of goal incongruence and lack of communication regarding sales targets in the organization. Additionally, the structural changes which had added a new layer of management of Area Marketing Managers (AMMs) in Engro led to role ambiguities between the Area Marketing Managers (AMM) and the Zonal Marketing Managers (ZMM). The main challenges that Engro faces are: a) There was an urgent need for differing viewpoints on sales targets to converge to a

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Kim, Namwoon, and Jae H. Pae. "Does intra-firm diffusion of innovation lead to inter-firm relationship benefits? The cases of innovation providers and adopters." Journal of Business & Industrial Marketing 29, no. 6 (2014): 514–24. http://dx.doi.org/10.1108/jbim-03-2012-0053.

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Purpose – This study aims to fill the void of previous research in organizational innovation. The understanding of the factors that affect intra-firm diffusion of innovations, which include the proactive management support and participation comprehensiveness from the adopting firm, as well as the provider’s support of innovation utilization has been advanced. In addition, the extent to which the consequent intra-firm diffusion affects both the adopter’s and provider’s benefits has been explored based on their relationship. Design/methodology/approach – A mail questionnaire on the organizationa

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Ryynänen, Harri, Kaisa Henttonen, and Risto Tapio Salminen. "Inter-organizational cognitive structures: network conception in MobileTV case." Journal of Business & Industrial Marketing 30, no. 5 (2015): 662–76. http://dx.doi.org/10.1108/jbim-08-2013-0187.

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Purpose – This paper aims to explore collective cognitive structures in business networks by analyzing the coherency of network pictures in a service development network. Design/methodology/approach – The authors use the network pictures construct as a tool to analyze collective cognitive structures in a service development network. The studied case and unit of analysis is a focal network developing a consumer mobile TV service. Findings – Based on the empirical evidence, the authors found that individuals’ cognitive structures vary extensively in the studied focal network. In addition, collec

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Gammelgaard, Jens, Frank McDonald, Andreas Stephan, Heinz Tüselmann, and Christoph Dörrenbächer. "Characteristics of Low-autonomy Foreign Subsidiaries: Value Chains, Staffing, and Intra-organizational Relationships." Journal of International Business and Economy 13, no. 1 (2012): 1–31. http://dx.doi.org/10.51240/jibe.2012.1.1.

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This paper examines several characteristics of foreign subsidiaries with low autonomy. Data derived from a survey of 381 MNC subsidiaries located in Denmark, Germany and the UK demonstrate that lowautonomy subsidiaries are highly embedded in their respective MNC networks and that they establish a high number of intra-organizational relationships. Furthermore, such subsidiaries are typically managed by nationals of the MNC’s headquarters home country. Despite the fact that such subsidiaries have low autonomy, they employ a high proportion of professional staff members. We find a negative relati

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Pereira, Vijay, James Tuffour, Swetketu Patnaik, Yama Temouri, Ashish Malik, and Sanjay Kumar Singh. "The quest for CSR: Mapping responsible and irresponsible practices in an intra-organizational context in Ghana’s gold mining industry." Journal of Business Research 135 (October 2021): 268–81. http://dx.doi.org/10.1016/j.jbusres.2021.06.024.

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Sasaki, Innan, and Katsuhiko Yoshikawa. "Going beyond national cultures – Dynamic interaction between intra-national, regional, and organizational realities." Journal of World Business 49, no. 3 (2014): 455–64. http://dx.doi.org/10.1016/j.jwb.2013.10.005.

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Pitt, L., and P. Steyn. "The status of the in-house marketing research department in large South African companies." South African Journal of Business Management 17, no. 2 (1986): 56–60. http://dx.doi.org/10.4102/sajbm.v17i2.1035.

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Working relations between marketing researchers and managers have merited some attention in marketing literature with particular emphasis on the responsibilities of both parties. In this article the authors report the results of a survey of large South African companies, concerning the level of job satisfaction of marketing research managers; managers' perceptions of in-house marketing research departments; and the perceptions of both parties concerning role expectations of marketing research. Brief attention is also given to the reasons why a majority of companies do not have marketing resear

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Ryssel, Ricky, Thomas Ritter, and Hans Georg Gemünden. "The impact of information technology deployment on trust, commitment and value creation in business relationships." Journal of Business & Industrial Marketing 19, no. 3 (2004): 197–207. http://dx.doi.org/10.1108/08858620410531333.

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To strengthen their position in today's highly‐competitive and fast‐paced business environment, supplier firms often engage in relationships with their customers. Recent advances in information technology offer new ways of managing inter‐organizational relationships. In this paper, a model conceptualizing the impact of information technology deployment on inter‐organizational buyer‐seller relationships is developed. Using an empirical study of 61 German firms engaged in customer‐supplier relationships, this paper also gives some empirical evidence for the developed framework. With regard to re

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Straus, Stephen K. "Still not Developing after all these Years? The Intra-Organizational Role of Public Personnel Departments." American Review of Public Administration 23, no. 4 (1993): 385–401. http://dx.doi.org/10.1177/027507409302300405.

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Papaoikonomou, Eleni, and Carmen Valor. "The Institutionalization of Alternative Economies." Journal of Macromarketing 37, no. 2 (2016): 167–79. http://dx.doi.org/10.1177/0276146716672286.

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This paper explores the institutionalization process of complementary currencies; understanding the institutionalization of alternative economies is key in order to assess their sustainability. Drawing from neo-institutional theory, the paper examines the objectification processes in a sample of Spanish and Greek recently formed time banks. The paper focuses on the rationalization stage, i.e. when rules, practices and symbols are embedded in the organization, and studies how symbols and norms establish the framework for social interaction and make the common space of action visible. The main f

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Srinivasan, Raji, Stefan Wuyts, and Girish Mallapragada. "Corporate Board Interlocks and New Product Introductions." Journal of Marketing 82, no. 1 (2018): 132–48. http://dx.doi.org/10.1509/jm.16.0120.

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Firms’ boards of directors affect many strategic outcomes. Yet the impact of boards on new products, a key organizational adaptation mechanism, has been overlooked. Addressing this gap, the authors consider the effect of the firm's board interlock centrality, the extent to which board members are connected to boards of other firms, on its new product introductions. They propose that board interlock centrality provides firms access to market intelligence, creating opportunities to introduce incremental new products. Applying the motivation-opportunity-ability theory, the authors propose that tw

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Sleep, Stefan, Andrea L. Dixon, Thomas DeCarlo, and Son K. Lam. "The business-to-business inside sales force: roles, configurations and research agenda." European Journal of Marketing 54, no. 5 (2020): 1025–60. http://dx.doi.org/10.1108/ejm-06-2018-0416.

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Purpose This study aims to explore the changing nature of the inside sales role and the individual capabilities required for success. Additionally, it examines the influence of organizational structure on inside sales force capabilities. Although business-to-business firms are investing heavily in inside sales forces, academic research lags behind this evolution. Design/methodology/approach Using a two-study qualitative approach, the authors examine contemporary inside sales forces’ responsibilities and operational configurations. Study 1 uses a cross-industry sample of sales leaders and profe

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Rossi, Carla. "Organizational Challenges of Online Customer Co-Creation for Innovation: A Middle-Managers’ Perspective in the Italian Food Context." International Journal of Marketing Studies 13, no. 1 (2021): 42. http://dx.doi.org/10.5539/ijms.v13n1p42.

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In a nutshell, co-creation is described as a way to open up a company to the outside world, helping to generate product innovations and to update brand meanings. Drawing on the online community and co-creation literature, this paper aims at contributing to exploring the main intra-organizational challenges of online customer co-creation for innovation, from the viewpoint of middle managers. The intent is to broaden the existing conceptual understanding of the main internal factors hindering customer co-creation but also of the practices that could be adopted to best manage the related challeng

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Borg, Erik, Lars Vigerland, and Karin Winroth. "Formal ties in financial networks: professional clusters in financial services marketing." International Journal of Bank Marketing 34, no. 2 (2016): 260–75. http://dx.doi.org/10.1108/ijbm-04-2015-0061.

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Purpose – The purpose of this paper is to investigate the role of formal ties in the marketing of financial services and thus provide evidence concerning the relationship between formal ties and the customer appeal of banks and investment banks. Design/methodology/approach – The paper uses correspondence analysis to study formal ties between financial market actors and relates them to customer rankings. The formal ties are described as intra-, inter- and extra-organizational ties. Findings – The authors find that there are several formal ties between financial market actors and provide compell

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Sakari Makkonen, Hannu, and Wesley J. Johnston. "Innovation adoption and diffusion in business-to-business marketing." Journal of Business & Industrial Marketing 29, no. 4 (2014): 324–31. http://dx.doi.org/10.1108/jbim-08-2013-0163.

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Purpose – The current knowledge concerning how organizations adopt innovations is considerably less than the sum of its parts. The aim of this paper is to review the innovation adoption and diffusion approach and connect it with the main related theoretical fields within business-to-business marketing. Design/methodology/approach – The paper provides a conceptual discussion, the aim being to develop an integrative conceptual framework. Findings – The adoption and diffusion approach gives little indication of the effects on adoption of the established relationships and the wider relational sett

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Pelizza, Annalisa, and Rob Hoppe. "Birth of a Failure: Consequences of Framing ICT Projects for the Centralization of Inter-Departmental Relations." Administration & Society 50, no. 1 (2015): 101–30. http://dx.doi.org/10.1177/0095399715598343.

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Government information system failures are filling not only newspapers but also parliamentary and administrative reports. This article deals with a case in which information and communication technologies (ICT)–related failure claimed by the media influenced the parliamentary agenda, and intra-governmental relations. Drawing on a narrative analysis of a Dutch parliamentary commission’s hearings, it argues that the way the issue was initially framed by the media and then adopted, un-problematized, by Parliament steered the direction of action toward specific administrative solutions, thus shapi

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Anichin, Vladislav, Dmitry Chugay, Galina Khudobina, and Natalia Yakovenko. "Organizational and economic aspects of innovation management in agro-industrial enterprises." SHS Web of Conferences 116 (2021): 00041. http://dx.doi.org/10.1051/shsconf/202111600041.

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The economic aspects of innovation activity are determined by the fact that innovations serve to achieve the economic goals of the enterprise, act as a means of competition and require the use of economic resources. When organizing innovation activities, it is important to take into account macroeconomic factors and intra-company conditions. The authors identify three large-scale macroeconomic factors that have a significant impact on the chain of interrelated innovations in the activities of modern Russian agro-industrial enterprises. At present, the factor of creating institutions of the dig

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Belzunegui, Ángel, Amaya Erro, and Inma Pastor. "The Telework as an Organizational Innovation in the Entities of the Third Sector." Journal of Electronic Commerce in Organizations 12, no. 1 (2014): 1–15. http://dx.doi.org/10.4018/jeco.2014010101.

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This article discusses the role of the telework as an organizational innovation incorporated to the activities of the third sector as well as in the creation of networks and links between these entities. The telework has become a tool that has produced important changes in the traditional organization of the work, and has improved the inter- and intra-organizational communication, in addition to promoting the creation of extensive networks of collaboration in the third sector. The online connection and the provision made in telework mode have also served for the creation of a higher density of

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Weaven, Scott, Debra Grace, Rajiv Dant, and James R. Brown. "Value creation through knowledge management in franchising: a multi-level conceptual framework." Journal of Services Marketing 28, no. 2 (2014): 97–104. http://dx.doi.org/10.1108/jsm-09-2013-0251.

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Purpose – The purpose of this paper is to present an integrative systems model of knowledge management (KM) across the franchisor-franchisee-customer triad. The conceptual development of this paper focuses on the areas of knowledge development, knowledge transfer and knowledge use within the context of dyadic monitoring, and key relational outcomes (partner congruence, relationship quality, perceived conflict, opportunism), and performance results (franchisor, franchisee and customer welfare). Design/methodology/approach – This paper critically reviews the relevant literatures in order to addr

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Mitręga, Maciej. "Dynamic marketing capability – refining the concept and applying it to company innovations." Journal of Business & Industrial Marketing 35, no. 2 (2019): 193–203. http://dx.doi.org/10.1108/jbim-01-2019-0007.

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Purpose This paper aims to introduce dynamic marketing capability (DMC) as a construct relevant for business research and business practice, and to test its validity in relation to company product innovations and company agility. Design/methodology/approach This study tests a hypothesized model using partial least squares structural equation modeling on data from a survey conducted with 155 companies based in Poland. Findings This study provides evidence that DMC facilitates company innovations in terms of their speed and market success. Thus, DMC complements other organizational capabilities

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Fuchs, Manfred, and Mariella Köstner. "Antecedents and consequences of firm’s export marketing strategy." Management Research Review 39, no. 3 (2016): 329–55. http://dx.doi.org/10.1108/mrr-07-2014-0158.

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Purpose – The purpose of this study is to investigate the relationships among organizational factors (export market experience, international commitment), external environment (competitive intensity), export marketing strategy and export success. The findings yielded by the analyses confirm that export market-specific experience and international commitment are significant drivers of export success. In addition, the results indicate that the degree of product adaptation is positively related to profitability and overall success, while price and distribution adaptation to local conditions have

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ALHussan, Fawaz Baddar, Faten Baddar AL-Husan, and Lulu Alhesan. "The role of senior executives in managing key customers in Arab context." Journal of Business & Industrial Marketing 32, no. 6 (2017): 825–35. http://dx.doi.org/10.1108/jbim-05-2015-0091.

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Purpose The purpose of this paper is to explore the role of senior managers in managing intra-and inter-organizational relationships with key customers and the factors that influence such involvement in a novel context in the Arab Middle East region. Design/methodology/approach An exploratory qualitative research design was used in which 68 face-to-face semi-structured interviews were conducted in Jordan with endogenous and Western firms. Findings Top/senior managers play a significant role in Arab business relationships and in creating value for the firms. Their involvement in key accounts is

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Lakshman, C., Rajeev Kumra, and Atanu Adhikari. "Proactive market orientation and innovation in India: The moderating role of intrafirm causal ambiguity." Journal of Management & Organization 23, no. 1 (2016): 116–35. http://dx.doi.org/10.1017/jmo.2016.11.

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AbstractDespite the implication of organizational resources and the resource-based view of the firm, the market orientation literature has not examined associated constructs. Additionally, while it is recognized that emerging economies (e.g., India) are key drivers of economic growth, this literature has not paid sufficient attention to such markets, with few exceptions. We examine the impact of proactive market orientation on innovation capability, and performance in a sample of predominantly service firms, in a culture characterized by high power distance and low uncertainty avoidance. We co

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Martinelli, Elisa Martina, and Annalisa Tunisini. "Customer integration into supply chains: literature review and research propositions." Journal of Business & Industrial Marketing 34, no. 1 (2019): 24–38. http://dx.doi.org/10.1108/jbim-07-2017-0162.

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PurposeThe purpose of this paper is to explore the topic of customer integration into supply chains. Particular attention is focused on literature concerning customer-driven and customer-centric supply chains. The aim is to provide a deeper understanding of these two approaches, clarify the differences, compare them and provide a conceptual model and research propositions, leading to theoretical and managerial implications.Design/methodology/approachThe paper presents a systematic literature review conducted using a consolidated methodology. The protocol used allows for the identification, ana

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Melander, Lisa, and Fredrik Tell. "Inter-firm and intra-firm coordination of buyer-supplier collaborations in new product development under conflicts of interest." Journal of Business & Industrial Marketing 34, no. 4 (2019): 850–61. http://dx.doi.org/10.1108/jbim-09-2017-0216.

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Purpose The purpose of this paper is to analyze coordination mechanisms in buyer-supplier collaborations in new product development (NPD) and the influence of conflicts of interest. Inter- and intra-organizational coordination mechanisms are investigated. Design/methodology/approach The findings reported are based on a multiple case study consisting of four cases at two firms. Theoretical sampling consisted in selecting two projects with opposite levels of conflicts of interest between the collaborating firms. In total, 38 interviews were conducted with employees in buying and supplying firms.

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Usman, Muhammad, Malik Imran Ahmad, and John Burgoyne. "Individual and organizational learning from inter‐firm knowledge sharing: A framework integrating inter‐firm and intra‐firm knowledge sharing and learning." Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 36, no. 4 (2018): 484–97. http://dx.doi.org/10.1002/cjas.1517.

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Jimenez-Marin, Gloria, Marta Pulido-Polo, and Maria Mateos-Marin. "Public relations-merchandising o la emergencia de un nuevo modelo de gestión organizacional: el caso El Corte Inglés." Relaciones Públicas en tiempos del confinamiento 10, no. 19 (2020): 133–56. http://dx.doi.org/10.5783/rirp-19-2020-08-133-156.

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The difference between public relations and marketing lies essentially in its purpose: while marketing seeks to satisfy the economic needs of the company in the market, public relations pursue the confluence of interests of the organization in its environment and, as a consequence, optimal results in terms of public perception. Despite this distinction, the link between public relations and marketing has sparked broad theoretical debates, essentially reactive, from the relational postulates. While, from the perspective of public relations, the managerial character of public relations is emphas

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Manuti, Amelia, Giuseppe Mininni, and Stefania Attanasio. "From professional identity to organizational membership and back." Qualitative Research Journal 16, no. 1 (2016): 51–67. http://dx.doi.org/10.1108/qrj-11-2014-0057.

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Purpose – Narrative is believed to be a crucial component of sense-making in organizations, and previous research in the field suggests that multiple levels and forms of narrative are inherent to the definition of professional identities (Clarke et al., 2009; Ybema et al., 2009; Brown and Lewis, 2011). For example, narrative can be found in the stories told by organizational actors as they informally interact in the workplace, in the formalized basic assumptions that support organizational strategy-making, in the accounts people give of their work, and in the artifacts they produced and experi

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Ellis, Nick, and Akihito Iwasaki. "Making sense of global key account management (GAM): a case study from Japan." Journal of Business & Industrial Marketing 33, no. 7 (2018): 1052–64. http://dx.doi.org/10.1108/jbim-01-2017-0003.

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Purpose The purpose of this paper is to investigate the relevance to situated managerial practice of the implementation frameworks contained in the global (key) account management (GAM) literature and to explore what specific GAM-related issues may be faced by key account managers working for an MNC based in Japan. Design/methodology/approach Following a critical literature review, including a discussion of sales management in Japan, an exploratory case study is conducted of a chemical supplier that claims to be making the transition toward GAM. Findings The findings confirm that intra-organiz

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Bastholm, Steffen Muxoll, and Kristin B. Munksgaard. "Purchasing’s tasks at the interface between internal and external networks." Journal of Business & Industrial Marketing 35, no. 1 (2020): 159–71. http://dx.doi.org/10.1108/jbim-12-2018-0393.

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Purpose The strategic importance of the purchasing function increases, as its task become more dynamic in various interfaces with different suppliers. Changes in these customer–supplier interfaces pose specific challenges. The purpose of this study is to investigate how the purchasing function handles the interplay of interface changes. Design/methodology/approach This study applies a qualitative single case study design. Data are collected through observations and interviews conducted before, during and after a concrete change of interface taking place between a buying firm and its suppliers

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Andersson, Rickard. "Being a ‘strategist’: Communication practitioners, strategic work, and power effects of the strategy discourse." Public Relations Inquiry 9, no. 3 (2020): 257–76. http://dx.doi.org/10.1177/2046147x20920819.

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This article analyzes communication practitioners’ accounts to interpret what power effects the strategy discourse has on their ‘way of seeing’ themselves and their work. Through an analysis of 26 interviews with communication practitioners, the findings show that strategy, understood as a discursive body of knowledge, has empowered practitioners by enabling them to produce an understanding of themselves as worthy ‘strategists’ possessing unique expertise and competencies essential to their organization, and empowered them to claim intra-organizational power and power over others. The article

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Siddique, C. M. "Impediments to market orientation." Education, Business and Society: Contemporary Middle Eastern Issues 7, no. 1 (2014): 33–56. http://dx.doi.org/10.1108/ebs-03-2013-0007.

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Purpose – This study was undertaken to explore obstacles to market orientation in the retail small- and medium-sized retail enterprises (SME) sector of the United Arab Emirates (UAE), a rapidly growing economy in the Gulf region. The paper aims to discuss these issues. Design/methodology/approach – The study used a triangulation data collection approach, including a case study, participant observation, and a questionnaire-based survey. Five research hypotheses were developed on context-specific impediments to market orientation, identified by means of in-depth interviews with owners/operators

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Belso-Martínez, José-Antonio, Manuel Expósito-Langa, and José-Vicente Tomás-Miquel. "Knowledge network dynamics in clusters: past performance and absorptive capacity." Baltic Journal of Management 11, no. 3 (2016): 310–27. http://dx.doi.org/10.1108/bjm-02-2015-0044.

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Purpose – The purpose of this paper is to explore the degree to which absorptive capacity and previous innovative performance affect network dynamics, specifically in the creation or destruction of inter-business relationships. Design/methodology/approach – The empirical study has drawn on the data collected in an industrial cluster located in the Valencian Community in Spain. This population of firms allowed us to test various roles played by network endogenous forces, absorptive capacity and former performance in the creation and dissolution of inter-organisational linkages. The authors foll

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Çetin, Mehmet, Gulmira Samenova, Filiz Türkkan, and Ceylan Karataş. "The Role of Daily Affect in Leader-Member Exchange: A Multilevel Investigation in Public Health Administration." Organizacija 54, no. 2 (2021): 112–30. http://dx.doi.org/10.2478/orga-2021-0008.

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Abstract Background and purpose: Although the critical role of affect in the leader-member relationship has been widely accepted, few studies investigated the impact of within-person affect variations in daily leader-member exchange (LMX) or addressed potential cross-level and intra-individual moderators of this relationship. This study examines the effects of followers’ positive and negative affect on their daily LMX in public health care organizations. The moderator roles of emotional labor and trait emotional intelligence were also investigated. Methodology: A multilevel research design was

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Malshe, Avinash, and Michael T. Krush. "Tensions within the sales ecosystem: a multi-level examination of the sales-marketing interface." Journal of Business & Industrial Marketing ahead-of-print, ahead-of-print (2020). http://dx.doi.org/10.1108/jbim-03-2020-0125.

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Purpose The purpose of this study is to understand one portion of the sales ecological system. This paper focuses on the mesolevel or intra-organizational system that includes the sales and marketing functions. This paper examines distinct tensions at three levels of the firm’s hierarchy and the mechanisms used to manage the tensions. Design/methodology/approach The authors use a qualitative data collection. A discovery-oriented process is used to understand the interconnections that exist among marketing-sales dyads at three organizational levels across several firms. Findings This paper unco

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Mohanty, Nilamadhab. "Understanding Rural Retailer at the Base of the Fortune Pyramid." Journal of Rural and Industrial Development 3, no. 2 (2015). http://dx.doi.org/10.21863/jrid/2015.3.2.009.

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The literature in the field of rural marketing has paid little attention to intra-rural transaction. However, approaches towards inclusive marketing and rural market development are incomplete without clarity on rural to rural transaction. In this article an attempt has been made to understand the rural to rural transaction in the context of rural retail units. Identification of the supportive features, appreciation of organizational limitations of the business, and design of alternative revenue options were found as three strategies adopted by rural retailers to build a profitable enterprise.

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Mehreen, Hina, Hussain Gulzar Rammal, Vijay Pereira, and Manlio Del Giudice. "Investigating the influence of absorptive capacity of recipients within cross-border transfer of knowledge: evidence from emerging markets." International Marketing Review ahead-of-print, ahead-of-print (2021). http://dx.doi.org/10.1108/imr-11-2020-0264.

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PurposeThis study aims to investigate whether the absorptive capacity, learning intent of the recipient, the attractiveness of the knowledge source and the relationship quality between the recipient and the source in high-technology sectors in emerging markets influences the nature of the intra-organizational knowledge being transferred.Design/methodology/approachA total of 180 completed survey responses from all cellular network providers operating in Pakistan were analyzed. This study uses multiple regression analysis to empirically tests the above relationships using data from the cellular

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Temchenko, Hanna, Olga Bondarchuk, and Kateryna Astafieva. "MARKETING ACTIVITY AS A WAY TO INCREASE THE COMPETITIVENESS OF SMALL ENTERPRISES." Market Infrastructure, no. 52 (2021). http://dx.doi.org/10.32843/infrastruct52-20.

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The process of marketing development in small businesses is associated with the formation of their management concepts, which are closely related to product consumers. The basis for the effective functioning of the marketing system in the conditions of small businesses is an integral scheme of organizing the marketing management system based on the influence of factors of the competitiveness of enterprises. The article deals with the main issues of improving the management of the marketing system in the context of conducting business activities by small enterprises. Today, the practice of mana

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Tavares, Gustavo M., Filipe Sobral, and Bradley E. Wright. "Commitment to Public Values, Charismatic Leadership Attributions, and Employee Turnover in Street-level Bureaucracies." Journal of Public Administration Research and Theory, December 30, 2020. http://dx.doi.org/10.1093/jopart/muaa057.

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Abstract Public values (PV) are receiving growing attention in public administration research and scholars frequently stress the need for public leaders to commit to and promote PV to protect the public interest and build citizens’ trust in government. However, the relationship between public leaders’ commitment to PV and intra-organizational, behavioral outcomes has received much less theoretical and empirical attention. To help address this gap, we draw on the social identity theory of leadership to propose that leaders in street-level bureaucracies who are perceived to be committed to PV ar

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Ramírez-Alesón, Marisa, and Marta Fernández-Olmos. "Which intermediate import source is best for innovation in MNEs?" Baltic Journal of Management ahead-of-print, ahead-of-print (2021). http://dx.doi.org/10.1108/bjm-09-2020-0348.

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PurposeThis paper explores the importance of the importing intensity for different intermediate inputs depending on their source (internal sourcing or intra-firm trade versus external sourcing or foreign suppliers) for different types of innovation (product and process innovation) and applied to MNEs (foreign versus domestic).Design/methodology/approachThe sample contains 2,448 firm-year observations (2006–2016) of firms located in Spain that belong to an MNE group. The authors applied a conditional mixed process to a panel recursive bivariate probit model with robust standard errors.Findings

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