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1

Putri Susanto, Kiandra, Wenny Candra Mandagie, Endri Endri, and Arjuna Wiwaha. "Financial literacy, technological progress, financial attitudes and investment decisions of Gen Z Indonesian investors." Investment Management and Financial Innovations 22, no. 1 (2024): 25–34. https://doi.org/10.21511/imfi.22(1).2025.03.

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Rapid technological advances have made financial markets more accessible and encouraged individual investors to engage in investment decision-making actively. Generation Z, or Gen Z, characterized by higher levels of digital literacy, a high sense of curiosity, and acceptance of innovation, tends to make investment decisions quickly. This study aimed to analyze the effect of technological progress, financial literacy, and financial attitudes on investors’ investment decisions. There are 125 Gen Z investors in Jakarta, Indonesia, selected as research samples using the non-probability sampling m
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Milzam, Muhammad, Mohammad Sigit Taruna, and Muhammad Shofiyuddin. "ANALISIS KEPUTUSAN INVESTASI GEN Z MELALUI LITERASI KEUANGAN DAN RISK TOLERANCE." Jurnal GeoEkonomi 15, no. 1 (2024): 14–25. http://dx.doi.org/10.36277/geoekonomi.v15i1.362.

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Investment is a financial activity that requires consideration of complex financial aspects. This research aims to analysing financial decision making of youth generation especially Gen Z through the financial literacy and risk tolerance. This research uses primary data by conducting a survey using a questionnaire to members of the Karang Taruna Sumur Jongglang Bogo Village who are under 26 years old (Gen Z). The data of this research comes from Likert scale. Also, this research using SPSS analysis software 26th version to proceed the data from 30 respondents. Based on the multiple linear regr
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Nurhayati, Aliifah, and Ati Harianti. "PENGARUH LITERASI KEUANGAN, PENDAPATAN, DAN GAYA HIDUP TERHADAP KEPUTUSAN BERINVESTASI GENERASI Z KOTA DKI JAKARTA." REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN 4, no. 2 (2023): 10–22. http://dx.doi.org/10.56486/remittance.vol4no2.388.

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Investment planning plays an important role in managing finances because it involves developing the ability to be financially independent now and in the future. This study aims to determine the effect of financial literacy, income, and lifestyle on Gen Z's investment decisions in DKI Jakarta. Data collection by distributing online questionnaires using Google Forms. The sample used was 100 respondents with a purposive sampling technique. Data analysis using Structural Equation Modeling Partial Least Square (SEM-PLS) shows a significant influence of financial literacy variables on Gen Z's invest
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Ningtyas, Mega Noerman, Nur Laili Fikriah, and Ayub Wijayati Sapta Pradana. "Muslim Gen Z Investment Decision: An Analysis Using Social Media Factors." Journal of Islamic Economic and Business Research 4, no. 1 (2024): 108–25. http://dx.doi.org/10.18196/jiebr.v4i1.292.

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Seventy-one point five million (71,5 million or 26,4 percent) people in Indonesia are classified as Gen Z. Indonesia is the largest Muslim-majority country, with a significant portion of its population belonging to Gen Z. It is our concern to explore the potential of Muslim Gen Z. Furthermore, in the digital era, Muslim Gen Z’s investment decisions are increasingly influenced by social media where they can easily get various information. This study analyzes both the direct and indirect effects of social media, digital financial literacy, and investment decisions. We used a quantitative approac
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Mochammad Rizaldy Insan Baihaqqy and Sugiyanto. "Investment Decisions Of Investors Based On Generation Groups." Coopetition : Jurnal Ilmiah Manajemen 11, no. 3 (2020): 189–96. http://dx.doi.org/10.32670/coopetition.v11i3.136.

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This study aims to describe the effect of financial literacy in each generation group (Gen Z, Gen Y, Gen X, and Baby Boomers) in investment decision making. The method used in this research is quantitative descriptive. Respondents in this study were 137 investors who were members of the Indonesia Stock Exchange. Data collection was conducted in January 2020-February 2020. The results showed that the differences in financial literacy of each generation group had a significant influence on investment decisions. financial literacy and Investment experience is needed in the capital market in makin
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Fatma Satyani. "The influence of financial literacy, herding and overconfidence on investment decision making among Indonesian Gen Z." Finance & Accounting Research Journal 6, no. 11 (2024): 2016–27. http://dx.doi.org/10.51594/farj.v6i11.1686.

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Investment decisions geared towards securing long-term gains, are influenced by both rational and irrational attitudes in the allocation of capital. Financial literacy serves as a metric for evaluating the rational perspective, whereas behavioral finance examines the irrational inclinations, such as overconfidence and herding. This research was conducted with quantitative method with data collected by questionnaire shared among Indonesian people. This study scrutinizes how financial literacy, herding and overconfidence influencing those Indonesian gen z on investment decision. The results show
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Utami, Novia, Marsiana Luciana Sitanggang, and Marsiana Luciana Sitanggang. "The Analysis of Financial Literacy and Its Impact on Investment Decisions: A Study on Generation Z In Jakarta." Inovbiz: Jurnal Inovasi Bisnis 9, no. 1 (2021): 33. http://dx.doi.org/10.35314/inovbiz.v9i1.1840.

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The influence of digitalization has extended across industries including the financial sector. Numerous innovations for investment have been launched while financial information has now become easily accessible, raising potential for Generation Z (Gen Z) to make investment. This study aims to understand financial literacy and investment behavior of Gen Z in Jakarta, Indonesia. Data were collected using quantitative approach, particularly through adoption of online questionnaire and convenience sampling technique. The relationship between financial literacy and investment decisions was then ana
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Suhendar, Diki, and Mohammad Hatta Fahamsyah. "The Effect of Financial Literacy, Income, and Financial Behaviour on Gen-Z Investment Decisions in Bekasi Regency." Jurnal Manajemen Bisnis 11, no. 2 (2024): 655–64. http://dx.doi.org/10.33096/jmb.v11i2.782.

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Investment is now a hot topic among young people, especially among Gen-Z. This research focuses on the interest of Generation Z in Bekasi Regency towards investment and their choice of investment instruments. Through a qualitative approach using questionnaires and literature studies, it was found that Gen-Z's interest in investment is very high. The research conducted on 209 Gen-Z in Bekasi Regency aims to examine the impact of financial literacy, income, and financial behaviour on their interest in investing, as well as the investment instruments they choose. Gold emerged as their favourite i
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Wilamsari, Feni, Selvia Roos Ana, and Titik Musriati. "Investor Behaviour Analysis: The Impact Financial Performance, FOMO and Financial Literacy on Generation Z Investment Decisions." Assets : Jurnal Ilmiah Ilmu Akuntansi, Keuangan dan Pajak 9, no. 1 (2025): 8–14. https://doi.org/10.30741/assets.v9i1.1505.

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Investing is important for long-term financial planning for Gen Z, who have quick access to investment instruments such as stocks, bonds, and cryptocurrencies, yet many do not fully understand its role in building wealth. This study aims to examine the effect of company financial performance and the FOMO (Fear of Missing Out) phenomenon on Gen Z's investment decisions, as well as the role of financial literacy in moderating these two factors. Questionnaires were sent in order to gather research data, and a purposive sampling strategy was used to choose the sample. To investigate the moderating
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Arriqoh, Dhiyyah, and Intan Zoraya. "The effect of financial literacy on Gen-Z crypto investment decision through herding behavior as mediator." Manajemen dan Bisnis 23, no. 1 (2024): 1. http://dx.doi.org/10.24123/mabis.v23i1.737.

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The progression of investment in Indonesia has witnessed rapid growth, particularly in the realm of crypto assets. By April 2023, the number of crypto investors in Indonesia had surged to 17 million, with the Gen Z cohort dominating this category of asset investors. The primary objective of this research is to examine whether herding behavior can mediate the relationship between financial literacy and crypto investment decisions among Gen Z individuals. This investigation was conducted among crypto investors residing in the city of Bengkulu. A total of 156 individuals were selected as the samp
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Kotak, Kashish. "A Study on Financial Literacy on Investment Among Genz with Special Reference to Anand." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem47168.

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ABSTRACT: This study investigates Gen Z's financial literacy in the Anand district and how it influences their choice of investments. It evaluates their understanding of risk assessment, saving, budgeting, and investment options such as stocks and mutual funds through surveys. The results show that although many people understand the fundamentals of finance, they lack in-depth understanding of investments. Social media and digital platforms have a big impact on their decisions, but they still struggle with a lack of financial education and direction. To help Gen Z make wise investment choices,
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Fadillah, Marta Fika, and Dina Patrisia. "The Effect of Heuristic Bias and Herding Bias on Investment Decisions with Financial Literacy as a Moderating Variable in Gen Z." Formosa Journal of Multidisciplinary Research 4, no. 6 (2025): 2681–90. https://doi.org/10.55927/fjmr.v4i6.249.

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This study aims to examine the influence of heuristic bias and herding bias on investment decisions, and evaluate the role of financial literacy as a moderating variable on Gen Z investors in Indonesia. Data was collected from 170 respondents with at least three years of investment experience, analyzed using SEM-PLS. The results show that heuristic bias and herding bias have a significant positive effect on investment decisions. Financial literacy also has a positive effect, but only moderates (weakens) the relationship between heuristic bias and investment decisions. There is no moderation on
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Warkar, Aishwarya D., and Dr Tamizharasi Durai. "Behavioural Biases in Gen Z’sInvestment Decisions: Influence of Finfluencer Narratives." IOSR Journal of Business and Management 27, no. 6 (2025): 37–43. https://doi.org/10.9790/487x-2706093743.

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Background: Gen Z's investment decisions are increasingly influenced by behavioral biases including overconfidence, herding, and anchoring, driven by digital exposure and social media. Finfluencers—financial experts on social media sites like Instagram and YouTube—are increasingly influencing these investment decisions. This work examines the influence of behavioral biases and finfluencer stories on Gen Z investors in India. Materials and Methods: An online survey with 384 Gen Z investors via purposive and snowball sampling was performed. The questionnaire measured behavioral bias, finfluencer
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Thapa, Bharat Singh, and Bidhan Kafle. "The Green Investment Intentions of Gen Z: The Moderating Role of Financial Knowledge in the Theory of Planned Behavior." Kshitiz Management Review 1, no. 1 (2025): 1–20. https://doi.org/10.3126/kmr.v1i1.78253.

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This study investigates factors influencing green investment intention among Gen Z investors, focusing on how green investment knowledge moderates these factors. Using the Theory of Planned Behavior (TPB), it examines the impact of attitudes, subjective norms, and perceived behavioral control on sustainable investment decisions. A survey of 385 purposively selected Gen Z investors provided demographic data and key study variables. Structural Equation Modeling (SEM) with Smart-PLS 4.1 analyzed relationships among green investment knowledge, attitudes, subjective norms, perceived behavioral cont
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Aditya, Gede Ariansyah, and Deliyana Firmialy Sita. "The Influence of Financial Literacy on Investment Decisions Through Locus of Control Based on Gender (Case Study on Young Gen-Z Entrepreneurs)." Journal of Economics, Finance And Management Studies 07, no. 08 (2024): 5108–18. https://doi.org/10.5281/zenodo.13335216.

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The dominance of Gen-Z as entrepreneurs and investment actors shows positive results, due to the growth and dominance of this generation bringing new innovations, rapid technological adaptation, and a more dynamic approach in the business world, which has the potential to strengthen the economy as a whole, with a high level of financial literacy, they are able to make smarter and more informed investment decisions, while the locus of control factor provides insight additionally regarding how individuals control and respond to their financial situations. This research aims to determine the infl
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16

Saputra, Upayana Wiguna Eka, and Ketut Vini Elfarosa. "DETERMINANT OF INVESTMENT DECISIONS: EVIDENCE FROM GEN Z IN INDONESIA." ANALISIS 13, no. 2 (2023): 259–86. http://dx.doi.org/10.37478/als.v13i2.2512.

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This study is aimed to determine the effect of stock influencers and consumer trust on investment decisions through perceived risk as moderating. The research in this study was a quantitative research used a non-probability sampling technique, by applying the quota sampling method to take a sample of 100 respondents. The data analysis technique in this study used Partial Least Square (PLS). PLS is a Structural Equation Model (SEM) equation model using an approach based on variance or component-based structural equation modeling. The results of this study are: (1) Stock influencers have a posit
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17

Annabella Claudia Kurniadi and Christian Herdinata. "Factors Affecting Investment Decisions On Millennials And Gen Z." Jurnal Manajemen 28, no. 3 (2024): 477–94. http://dx.doi.org/10.24912/jm.v28i3.2009.

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Since 2019, capital market investors have surged, primarily those under 40 years old, called millennials and Gen Z. However, the financial literacy of Indonesians is low, with victims of fictitious investment cases increasing yearly. This study aims to determine the effect of Financial Literacy (FL) and Investment Experience (IE) on Investment Decisions (ID) with Risk Tolerance (RT) as a mediating variable. The method used is Partial Least Square and involves 185 stock investors aged 18 to 40 years domiciled in Java and Bali, using a purposive sampling technique and the Hair formula. This stud
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18

Fitriaty, Fitriaty. "THE EFFECT OF FINANCIAL LITERACY, EDUCATION LEVEL ON INVESTMENT DECISIONS IN GENERATION Z SMEs." Jurnal Mebis (Manajemen dan Bisnis) 8, no. 1 (2023): 15–26. http://dx.doi.org/10.33005/mebis.v8i1.418.

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This study aims to examine the effect of financial literacy, level of education on the investment decisions of generation Z SMEs, and the mediating effect of financial literacy on the relationship between educational level and investment decisions of Gen Z. The data in this study were obtained by distributing questionnaires to Generation Z in Jambi city using purposive sampling. The data is processed using the Smart-PLS software to test the model and hypothesis. This study found that financial literacy and level of education can influence investment decisions in Generation Z MSME actors. Finan
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Chen, Ceci Lia, and Nina Febriana Dosinta. "The Investment Decision on Generation Z in Pontianak." MBIA 22, no. 2 (2023): 263–79. http://dx.doi.org/10.33557/mbia.v22i2.2477.

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In today's digital age, accessing information that can influence millennials to participate in capital markets has become more accessible. The desire to secure one's future is a motivating factor that drives individuals to act toward investing. This study assesses the effect of financial literacy, financial experience, locus of control, experience regret, and accounting information on investment decisions. Processed data is primary data obtained from distributing questionnaires with a purposive sampling technique to generation Z in Pontianak and analyzed using multiple linear regression analys
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Felycia Sugianto, Devina, Liliana Inggrit Wijaya, and Bertha Silvia Sutejo. "Herding dan Overconfidence dalam Investasi Gen Z: Dampak dan Moderasi Literasi Keuangan." Journal of Accounting and Finance Management 5, no. 5 (2024): 1088–99. https://doi.org/10.38035/jafm.v5i5.1092.

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This research aims to examine the influence of behavioral biases among Generation Z investors in Indonesia specifically herding and overconfidence on investment decision making, with financial literacy as a moderating variable. This study employs a quantitative approach using SEM (Structural Equation Modeling) analysis. Data was collected by distributing questionnaires to Generation Z investors in Indonesia aged 17 to 27 who have invested in the Indonesia Stock Exchange (IDX). The results indicate that the herding and overconfidence behavioral biases significantly impact investment decisions.
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Tubastuvi, Naelati, Muhammad Javier Fausta Azaria, Wida Purwidianti, and Yudhistira Pradhipta Aryoko. "Gen Z Investment Decision: Role of Financial Literacy, Financial Behaviour, Financial Experience and Risk Tolerance." Airlangga Journal of Innovation Management 5, no. 4 (2024): 721–39. https://doi.org/10.20473/ajim.v5i4.61315.

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This research aims to investigate the determinants influencing investment decisions among Generation Z in Banyumas Regency, Indonesia. This research focuses on the population of Generation Z individuals aged 18-27 years, with a sample size of 120 respondents selected through purposive sampling using the 10-times rule method. Data collection was conducted using a structured questionnaire based on a Likert scale to assess various factors, including financial literacy, financial behaviour, financial experience, and risk tolerance. The analysis employed Partial Least Squares Structural Equation Mo
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Ambarwati, Retnoning, and Ika Yoga. "Decoding Market Signals: How Generation Z Investors in Indonesia Make Investment Decisions." Journal of Business and Management Review 6, no. 1 (2025): 061–73. https://doi.org/10.47153/jbmr.v6i2.483.

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Research Aims: This study examines the impact of overconfidence and risk perception on investment decision-making among Generation Z investors in Indonesia, using Signalling Theory to understand how they interpret market signals and make financial decisions Design/methodology/approach: This quantitative study adopts an explanatory research approach with purposive sampling of 300 active Generation Z investors in the Jakarta Stock Exchange (IDX). Data is collected via an online questionnaire and analysed using Structural Equation Modelling (SEM) with AMOS to assess causal relationships. Research
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Rohit, Mammen Thomas, Nair Sujith, Johns Benny Mukalel, and Shaeril Michael Almeida Dr. "Comparative Analysis of Investment Behaviour: Exploring Investment Patterns and Decision-Making between Generation X, Generation Y, and Generation Z." Management Journal for Advanced Research 4, no. 2 (2024): 21–35. https://doi.org/10.5281/zenodo.10937791.

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This research paper compares investment behaviours among Generations X, Y, and Z in Bengaluru, India, focusing on investment choices, amounts, and periods and utilising mixed methods. The study examines investment behaviour as a function of risk tolerance, financial literacy, investment choices, technological dependency, and retirement planning. A total of 301 participants from various backgrounds participated in the study, with data analysed using ANOVA tests and post hoc LSD tests to identify significant differences between generational cohorts. SPSS and MS Excel were employed for statistica
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Fatimah, Vieta, and Ananta Hagabean Nasution. "What Effect Investment Decision For Gen - Z in DKI Jakarta Using Financial Behavior As a Mediating Variable." Jurnal Ilmu Manajemen Saburai (JIMS) 10, no. 2 (2024): 177–86. https://doi.org/10.24967/jims.v10i2.3396.

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What Effect Investment Decision For Gen - Z in DKI Jakarta Using Financial Behavior As a Mediating Variable. Vieta Fatimah1, Ananta Hagabean Nasution2 Universitas YarsiVietafatimah96@gmail.com Ananta.hagabean@yarsi.ac.id AbstrakSebagai makhluk ekonomi, manusia selalu berusaha untuk meningkatkan kehidupan finansialnya. Investasi adalah salah satu caranya. Perasaan takut tertinggal pada generasi muda menyebabkan perilaku impulsive dalam berbagai hal, termasuk berinvestasi. Dengan mengintegrasikan locus of control dan financial technology ke dalam model yang meneliti literasi keuangan terhadap ke
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Hasanah, RA Nurul, Kukuh Harianto, and Heru Sutapa. "The Effect of Income and Impulsive Buying on Gen Z Investment Decisions in Kediri City with Self Control as a Moderating Variable." Ekonomis: Journal of Economics and Business 9, no. 1 (2025): 173. https://doi.org/10.33087/ekonomis.v9i1.2196.

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This study aims to determine and analyze the effect of income and impulsive buying on gen Z investment decisions in Kediri City with self control as a moderating variable. The data taken for this study is the response from participation, the response is taken using a questionnaire method with purposive sampling technique. In this study, the population is gen Z with the characteristics of the people of Kediri City and already has an income registered with the Badan Pusat Statistik (BPS) of Kediri City. The data collection method is a questionnaire and the data analysis method is a Structural Eq
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Wirawan Widjanarko, Hadita Hadita, Farhan Saputra, and Y.A. Didik Cahyanto. "Determinasi Kemudahan Akses Informasi bagi Keputusan Investasi Gen Z." Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce 2, no. 4 (2023): 248–64. http://dx.doi.org/10.30640/digital.v2i4.1789.

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This research aims to determine the ease of access to information for Gen Z investment decisions. This research uses descriptive qualitative methods and literature reviews. Qualitative research is also intended to understand how someone thinks, acts and obtains information from a phenomenon. The data used is narrative and qualitative, obtained from previous research documents and obtained novelty in this research. Data analysis used in this qualitative research is the Miles and Huberman interactive model. This qualitative research is exploratory in nature. The type of data used is secondary da
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Sunarsih, Uun, Sabhita Aufa Pradilla, Toto Rusmanto, Suryani, and Hendryadi. "Generation Z’s Investment Determinants In Sharia Mutual Fund." IQTISHODUNA: Jurnal Ekonomi Islam 12, no. 2 (2023): 345–70. http://dx.doi.org/10.54471/iqtishoduna.v12i2.2290.

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The Sharia financial industry has developed rapidly, including Sharia banks, capital markets, and other financial products, thus providing more choices to investors who want to invest per Sharia principles. This study investigated the impact of minimum capital, Islamic financial literacy, investment risk, returns, and social media on the investment decisions of Generation Z in Islamic mutual funds. The data was collected from a questionnaire distributed in Jakarta, which yielded 390 valid responses. Regression analysis revealed that minimum capital, financial literacy, investment risk, returns
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Agustin, Amilia, and Umrotul Khasanah. "Peran Literasi Keuangan Syariah Memoderasi Sikap, Norma Subjektif dan Persepsi Kontrol Perilaku Terhadap Keputusan Investasi." Journal of Economic, Bussines and Accounting (COSTING) 7, no. 1 (2023): 613–25. http://dx.doi.org/10.31539/costing.v7i1.6279.

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Indonesia's Muslim population is one of the largest in the world. This is expected to encourage the growth of the Islamic capital market, especially Generation Z which is the country's main development asset. The purpose of this study was to analyze the influence of attitudes, subjective norms and perceptions of behavioral control on the investment decisions of Generation Z investors, with Islamic financial literacy as a moderating variable. This type of research is a quantitative study involving Gen Z stock investors. The data collection technique used a purposive sampling questionnaire as a
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Leksono, Wahyu. "The The Influence of Digital Literacy, Emotional Motivation, and Information Access on Cryptocurrency and Forex Investment Decisions." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 3, no. 1 (2025): 137–50. https://doi.org/10.21009/isc-beam.013.10.

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The objective of this study is the examination of the impact of knowledge and emotional motivation on the investment decisions that Gen Z make as to Cryptocurrency and forex trading, which social impact and the presence of information as moderating variables are concerned. The key topic discussed in this report is the participation of Gen Z in digital stocks instruments which are seen as the main focus of this group since they possess some unique psychological traits that predispose them in making the right decisions, such as emotional attachment and reliance on information that was taken from
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Sari, Ayula Candra Dewi Mulia, and Zaäfri Ananto Husodo. "The Influence of Characteristics Individual’s Investor on Financial Investment Decision of Young Generation." Jurnal Samudra Ekonomi dan Bisnis 16, no. 01 (2025): 235–46. https://doi.org/10.33059/jseb.v16i01.10814.

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This study aims to determine influence of individual investor characteristics, including financial literacy, overconfidence bias, herding behavior, risk tolerance and demographic factors on the financial asset investment decisions of young generation. This study used purposive sampling, with sample consisting of capital market investors within age range of gen Y and gen Z and location of domiciles in five major cities on Java. Primary data were collected through an online questionnaire, with a total of 195 investors. Hypotesis testing was conducted using binary logistic regression model and pr
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Sari, Ayula Candra Dewi Mulia, and Zaäfri Ananto Husodo. "The Influence of Characteristics Individual’s Investor on Financial Investment Decision of Young Generation." Jurnal Samudra Ekonomi dan Bisnis 16, no. 1 (2025): 235–46. https://doi.org/10.33059/jseb.v16i1.10814.

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This study aims to determine influence of individual investor characteristics, including financial literacy, overconfidence bias, herding behavior, risk tolerance and demographic factors on the financial asset investment decisions of young generation. This study used purposive sampling, with sample consisting of capital market investors within age range of gen Y and gen Z and location of domiciles in five major cities on Java. Primary data were collected through an online questionnaire, with a total of 195 investors. Hypotesis testing was conducted using binary logistic regression model and pr
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Utari, Adisti Dwi. "The Influence of Financial Literacy, Financial Behavior, Self Efficacy, and Availability Bias on Stock Investment Decisions of Gen Z in Pontianak City." Journal of Asian Multicultural Research for Economy and Management Study 6, no. 1 (2025): 26–33. https://doi.org/10.47616/jamrems.v6i1.429.

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The purpose of this study was to determine the effect of financial literacy, financial behavior, self-efficacy, and availability bias on stock investment decisions of Gen Z in Pontianak City. This study was conducted with an associative approach. The primary data of this study were obtained through a questionnaire using Google form. The questionnaire was distributed to Gen Z in Pontianak City aged 17-26 years who invested in the stock market. The population in this study was Gen Z in Pontianak City totaling 219,743 people. So the sample taken in this study was 150 people. The sampling techniqu
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TEKMAPRO, Kurniana, Adler Haymans Manurung, and Roy Sembel. "The Effect of Availability Bias and Representativeness Bias on Investment Decisions Among Millennials and Gen Z in Indonesia." Tekmapro 18, no. 2 (2023): 47–58. http://dx.doi.org/10.33005/tekmapro.v18i2.337.

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The investment represents a more advanced financial activity than solely depositing funds in a bank for safekeeping. The investment is anticipated to mitigate the effect of inflation on the fluctuation of the currency's worth. Millennials and Generation Z are demographic cohorts that significantly affect the capital market; nonetheless, numerous individuals within these generations exhibit imprudent investment behaviour, primarily attributable to biases in their investment decisions. The research aimed to critically examine prior studies employing different methods to further the understanding
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Kaban, Lila Maria, and Evita Linata. "The Risk Perception as a Mediator Between Herding and Overconfidence on Investment Decision by Gen Z in Indonesia." MEC-J (Management and Economics Journal) 8, no. 1 (2024): 1–14. http://dx.doi.org/10.18860/mec-j.v8i1.25462.

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Behavioral finance theory highlights how psychological factors can lead to poor investment decisions, which may threaten investors' trust in the stock market, discourage investments, and hinder economic growth. This study aims to examine how behavioral finance factors, particularly herding bias and overconfidence bias, influence investment decision on the Indonesia Stock Exchange through risk perception. The research was conducted using an online questionnaire distributed to 120 Gen Z stock investors and analyzed using PLS-SEM. The results show that herding and overconfidence biases have a sig
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Sihombing, Rio Danuarta, and Osly Usman. "Influence of Influencers and Capital on Gen Z Stock Decisions via Risk." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 3, no. 1 (2025): 2571–91. https://doi.org/10.21009/isc-beam.013.186.

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This study examines the influence of social media influencers and capital availability on stock investment decisions among Generation Z in Jakarta, with risk perception as an intervening variable. Generation Z's growing interest in stock investment is often driven by the persuasive power of social media influencers and accessibility to capital, both of which play crucial roles in shaping investment decisions. Utilizing a quantitative approach, data were collected through questionnaires with Likert-scale responses. The findings suggest that influencers and capital availability positively impact
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Armansyah, Rohmad Fuad, Herwin Ardianto, and Chitra Laksmi Rithmaya. "UNDERSTANDING GEN Z INVESTMENT DECISIONS: CAPITAL MARKET LITERACY AND EMOTIONAL BIASES." Jurnal Manajemen dan Kewirausahaan 25, no. 2 (2023): 105–19. http://dx.doi.org/10.9744/jmk.25.2.105-119.

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This study aimed to advance behavioral economics, specifically behavioral finance bias and literacy, in Generation Z investment decisions. The research data used 389 Generation Z capital market investors who were members of the investor community group. The data analysis technique used the PLS-SEM approach. The study's results revealed that capital market literacy, overconfidence bias, confirmation bias, and fear of better options wielded substantial influence over the investment decisions made by Generation Z individuals within the Indonesian capital market. Interestingly, it was observed tha
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Sari, Ratmelia, Mardi, and Achmad Fauzi. "OVERCONFIDENCE AND REGRET AVERSION ON GEN Z INVESTMENT: ROLE OF FINANCIAL LITERACY." Jurnal Pendidikan Ekonomi, Perkantoran, dan Akuntansi 5, no. 2 (2024): 338–50. https://doi.org/10.21009/jpepa.0502.08.

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Investment growth by individual investors in Indonesia has experienced a rapid increase, dominated by 12.12 million individual investors, of which 56.43% are under 30 years old, indicating significant participation from Generation Z in investment activities. A rise in the quantity of investors is linked to external factors involving emotions such as overconfidence and regret aversion. The reason for this study is to look at how overconfidence and regret aversion impact investing decisions among Generation Z in Jakarta, and how this link is moderated by financial literacy. The research procedur
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Febrianti, Eka, and Defia Riski Anggarini. "Analisis Perilaku Keuangan Personal, Gaya Hidup Hedonisme dan Pendapatan Dalam Pengambilan Keputusan Berinvestasi Pada Gen Z di Bandar Lampung." Jambura Economic Education Journal 7, no. 2 (2025): 737–61. https://doi.org/10.37479/jeej.v7i2.30966.

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The problem in this research focuses on the low investment awareness among Generation Z in Bandar Lampung, influenced by personal financial behavior, a hedonistic lifestyle, and income. With the growing interest in investing among young people, this study aims to understand the factors influencing their investment decisions. A quantitative approach was applied through a survey method, in which data were collected by distributing questionnaires to one hundred participants. The data were analyzed using multiple linear regression to assess the impact of independent variables on investment decisio
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Raju Adha, Ahmad fuadi Tanjung, and Sugianto. "Persepsi dan Keputusan Investasi Masa Depan pada Generasi Milenial dan Gen Z." Al-Mutharahah: Jurnal Penelitian dan Kajian Sosial Keagamaan 20, no. 2 (2023): 257–66. http://dx.doi.org/10.46781/al-mutharahah.v20i2.870.

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Abstract
 Bank OCBC NISP held the OCBC NISP Financial Fitness Index to analyze the financial health of Indonesia's young generation. The results revealed that around 85.66% of them were in an unhealthy financial condition, while 14.33% who looked healthy still needed measures to maintain stability. This study aims to explore the perceptions of millennials and gen Z in making investment decisions in the future. Using qualitative research methods through interviews, the results show the difference between the two, especially on the emphasis on sustainability and social impact in investment.
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Trevina, Valisha, and Cliff Kohardinata. "The Role of Content Creators on Cryptocurrency Investment Decisions in Gen-Z Mediated by Digital Financial Literacy." Jurnal Riset Akuntansi dan Keuangan 12, no. 2 (2024): 1011–28. https://doi.org/10.17509/jrak.v12i2.71113.

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This study aims to analyze the influence of content creators on cryptocurrency investment decisions in generation Z, with digital financial literacy as a mediating variable. The research used quantitative methods by distributing questionnaires and obtaining 111 research samples from gen-Z who are active on social media and have experience in cryptocurrency investment. The data was processed through path analysis test and sobel test. Based on the results of the study found that the role of content has a direct correlation with investment decisions, the role of content has a significant positive
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Tasman, Abel, Syukri Lukman, Tafdil Husni, Rida Rahim, and Mohamad Fany Alfarisi. "An Analysis of Investment Decisions among Gen Z: Examining the Influence of Risk Perception, Religiosity, and Overconfidence." Jurnal Ekonomika Dan Bisnis (JEBS) 4, no. 2 (2024): 188–94. http://dx.doi.org/10.47233/jebs.v4i2.1645.

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The purpose of this research is to analyze the factors that influence the investment decisions of Generation Z in Padang City. Specifically, the study aims to investigate the impact of risk perception, religiosity, and overconfidence on investment decisions. The research method used is causative research, with a sample of 96 respondents from Padang City, who were selected using a purposive sampling method. The data was collected using a questionnaire and analyzed using multiple regression analysis with SPSS. The results of the study indicate that risk perception has a significant positive effe
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Sekar Mustika Pangesthi and Indianik Aminah. "The Effect of Parental Income and Level of Trust in Using Online Stock Investment Applications on Gen Z Investment Decisions in DKI Jakarta." Indonesian Journal of Entrepreneurship and Startups 2, no. 2 (2024): 121–34. http://dx.doi.org/10.55927/ijes.v2i2.10747.

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KSEI data (2024) shows that the number of investors in the capital market is dominated by investors under 30 years old. At the age of 20-27 years, it is suspected that the existence of parental income in a person's financial decisions is still very large. The level of trust in investment applications is also thought to be a consideration in investment decisions in Generation Z. The sample in this study was 110 respondents who were Generation Z aged 20-27 years in DKI Jakarta. This study is a quantitative study analyzed using SmartPLS version 4. The results of the research test, the t-statistic
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Restianti, Rahmi, Dwi Putra Buana Sakti, and Embun Suryani. "Pengaruh Financial Behavior, Financial Literacy, Financial Technology Terhadap Keputusan Berinvestasi Gen Z." JURNAL SOSIAL EKONOMI DAN HUMANIORA 8, no. 3 (2022): 384–90. http://dx.doi.org/10.29303/jseh.v8i3.135.

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investment decisions with financial technology as a moderating variable. The type of research conducted in this research is quantitative with purposive sampling technique. The population and sample in this study were Generation Z in Indonesia. The data method used in this study was a questionnaire method via google form. The data analysis used in this study is moderated regression analysis (MRA) using SPSS. The results show that financial literacy and financial behavior have a positive effect on investment decisions, while financial technology as a moderating variable does not have a positive
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Irawan, Muhammad Agus, and Bayu Tri Cahya. "The Role of Content Creators on Sharia Stock Investment Decisions in Gen-Z Mediated by Digital Financial Literacy." Jurnal Inovasi Pendidikan Ekonomi (JIPE) 15, no. 1 (2025): 16. https://doi.org/10.24036/011335100.

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The increasing participation of Generation Z in Shariastock investment reflects a shift in financial behaviorinfluenced by digital platforms. This study aims tounderstand the role of content creators in shaping Shariastock investment decisions among Generation Z, withdigital financial literacy as a mediating variable. Theresearch employs a quantitative approach, utilizing anon-probability purposive sampling technique, andinvolves 125 respondents from Generation Z. Data werecollected through questionnaires using a 4-point Likertscale and analyzed using Structural Equation ModelingPartial Least
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K Khatik, S., Rahul Joshi, and Vinod Kumar Adwani. "INFERRING THE ROLE OF SOCIAL MEDIA ON GEN Z’S INVESTMENTS DECISIONS." JOURNAL OF CONTENT COMMUNITY AND COMMUNICATION 14, no. 8 (2021): 309–17. http://dx.doi.org/10.31620/jccc.12.21/24.

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The aim behind conducting this research is to investigate the impact of social media (SM) its impact on enhancing their Financial Literacy (FL) and how it influences Gen Z Community Behaviour (GzCB). This will help us to know that how all these independent variables will affect the dependent investment decisions (ID) of the GenZ investors.
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Limarus, Victor Hofa, and Ary Pamungkas. "PENGARUH HERDING BEHAVIOR, LOSS AVERSION, DAN FINANCIAL LITERACY TERHADAP INVESTMENT DECISION." Jurnal Muara Ilmu Ekonomi dan Bisnis 7, no. 2 (2023): 389–401. http://dx.doi.org/10.24912/jmieb.v7i2.23380.

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Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Herding Behavior, Loss Aversion, dan Financial Literacy terhadap Investment Decision. Sampel penelitian ini sebanyak 210 responden Gen Z yang tinggal di Jakarta. Pengambilan sampel dilakukan melalui penyebaran kuesioner secara online melalui Google form, dengan menggunakan teknik convenience sampling dan teknik analisis data PLS-SEM yang diolah dengan Smart-PLS Software versi 4. Hasil penelitian ini menunjukkan bahwa Herding Behavior, Loss Aversion, dan Financial Literacy berpengaruh positif terhadap Investment Decision. Investor yang
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Falah, Fahmi Faiqotul, and Nadia Asandimitra. "The Influence of Herding, Anchoring, Disposition, Personal Income, and Financial Literacy on Generation Z's Investment Decision Making in Surabaya City." Technium Social Sciences Journal 45 (July 9, 2023): 210–21. http://dx.doi.org/10.47577/tssj.v45i1.9103.

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This study examines the investment decisions of Generation Z in the city of Surabaya and analyzes the relationship between herding, anchoring, disposition, personal income, and financial literacy. The object of this research is Gen Z in the city of Surabaya, and the data collection technique uses a purposive sampling technique. The total number of respondents obtained was 232 people by distributing questionnaires online. This research concludes on causality and utilizes Structural Equation Modeling analysis techniques on AMOS version 24 software. The results of this study indicate that herding
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Oktaviani and Habiburahman. "THE INFLUENCE OF FINANCIAL LITERACY AND FINANCIAL TECHNOLOGY ON GENERATION Z INVESTMENT DECISIONS (CASE STUDY OF MANAGEMENT STUDENTS OF BANDAR LAMPUNG UNIVERSITY CLASS OF 2020)." International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) 2, no. 2 (2024): 594–605. http://dx.doi.org/10.61990/ijamesc.v2i2.221.

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With an asset value of IDR 144.07 trillion at the end of the first semester of 2022, stock investors under 40 years old, namely gen Z and millennials by 81.64 percent. Most investors, 60.45%, work as private employees, civil servants, teachers, and students, with an asset value of Rp358.53 trillion. Demographic data shows that the majority of stock investors live on the island of Java, including 13.97% of those living in DKI Jakarta, with an asset value of Rp3,772.32 trillion. While the island of Sumatra is only 16.62%. From the explanation above, we can conclude that there is still low invest
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Octrina, Fajra, Nora Amelda Rizal, Astrie Krisnawati, and Ratih Hendayani. "SOSIALISASI LITERASI KEUANGAN DAN INVESTASI BAGI GEN Z." JMM (Jurnal Masyarakat Mandiri) 7, no. 5 (2023): 4195. http://dx.doi.org/10.31764/jmm.v7i5.16751.

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Abstrak: Sebagai generasi internet, sudah seharusnya Generasi Z memiliki pengetahuan tentang literasi keuangan dan investasi, dengan begitu mereka akan mampu membuat keputusan keuangan yang baik. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk mensosialisasikan literasi keuangan dan investasi bagi Generasi Z. Kegiatan dilakukan dengan metode sosialisasi, kemudian dilanjutkan dengan diskusi dan tanya jawab serta pengisian kuesiner. Peserta kegiatan merupakan siswa SMK di daerah Sumedang Jawa Barat, dengan jumlah peserta sebanyak 26 orang. Berdasarkan hasil kuesioner diperoleh hasil ba
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Irvinta, Irvinta Mestika Sari, Yuniningsih Yuniningsih, and Tri Kartika Pertiwi Tika. "An Analysis of Factors Influencing Investment Decisions Among Generation Z in the Capital Market: A Case Study of Surabaya." International Journal of Scientific Research and Management (IJSRM) 13, no. 06 (2025): 9248–56. https://doi.org/10.18535/ijsrm/v13i06.em11.

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This study looks at the impact of locus of control, risk tolerance, and social media influencers on investing decisions among Generation Z in Surabaya, with financial literacy serving as a moderator. Indonesia has seen a considerable increase in young investors; however, their general lack of financial literacy may have an impact on the quality of their investment choices. The study used a quantitative research approach and questioned 150 Gen Z respondents who are active capital market investors and often interact with financial information on social media. Using SmartPLS 4.0 to analyze data,
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