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Bomber, Kristin. "Work/Life Balance and Smartphones: Can a Smartphone make a difference?" Thesis, Linnaeus University, Linnaeus School of Business and Economics, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-6848.
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This thesis examines the relationship between work/life balance and Smartphones (Blackberry, iPhone, Android etc.)
Academic research has areas where not much research has been done previously including the qualitative research on work/life balance, positive crossover of work/life balance, newness of Smartphone technology, and consequences of constant connectivity. This study hopes to eliminate some of the gaps in these areas of research and proposes two research questions: So what does owning a Smartphone mean for work life and home life? Most importantly can this phone help people towards or assist with the balance they are so looking for or do the phones not impact this balance and just assist in the work life and home life realms separately?
A qualitative approach using constructionist and interpretivist views were used to conduct the research. Empirical material was collected during phone interviews with participants in the USA, while supporting material was gathered from conference papers, academic articles, websites, and textbooks.
There are two major themes within this paper, work/life balance and Smartphone technology. For work/life balance a common understanding was reached that work and personal life should be kept happy but that doesn’t mean equal. Also discussed is research about people that put up boundaries in their lives to try and separate things, one group of people likes to have work and personal separate but one group likes them combined. Research also presents that there are consequences for setting up boundaries but that having the ability to choose where these boundaries are makes for a much happier situation. On the technology side of research there is support for these devices being used to manage people’s different selves through communication from being more connected to people to feeling left out when the technology is not there. Also mentioned is how people adapt the devices to fit new and unique situations that the devices may not have been intended to be used for.
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Abdlbari, Abdulbari. "Parkeringsapplikationen : Utveckling av en mobilapplikation för iPhone." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19060.
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This report describes procedures and preparations made for developing a mobile application.Using a questionnaire and usability tests, I have developed a design document for a parkingapplication for the iPhone 4. The purpose of the application is to help drivers find allowedparking spaces thus making roads safer for everyone while the driver avoids parking tickets.Denna rapport beskriver tillvägagångssätt för framtagning av en mobilapplikation. Genom att använda mig av en enkätundersökning och användartester har jag tagit fram ett designdokument på en parkeringsapplikation för iPhone 4-modellen. Syftet med applikationen är bland annat att hjälpa bilförare att hitta laglig parkering för att därmed göra vägarna säkrare för alla och hjälpa bilförarna att slippa parkeringsböter.
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Makrill, Emelie, and Katrine Kolström. "iNeed : En kvalitativ studie om motiv till att konsumera en iPhone." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK. Medie- och kommunikationsforskning, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-17741.
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Den här studiens ambition är att bredda kunskapen kring användarens motiv till att konsumera en iPhone. Särskild uppmärksamhet har riktats kring behov som motiverar till användning samt iPhones roll i användarens konstruktion av jaget och den sociala identiteten. Syftet med studien är att undersöka en grupp användares motiv till att använda en specifik typ av smartphone, en med ett starkt varumärke, för att förstå bakomliggande motiv till användningen. Smartphones, i synnerhet iPhone, har under de senaste åren blivit ett populärt kommunikationsmedel bland många. Därför är det är det av vikt att bedriva forskning kring ämnet för att skapa förståelse för varför vi använder viss teknologi och i synnerhet hur användaren uppfattar denna teknologi. Genom kvalitativ forskningsstrategi med fokusgruppsintervju som metod svarar denna studie på frågor som: vilka motiv finns det till att använda en iPhone, vilken betydelse har iPhone för människan vid konstruktionen av jaget och den sociala identiteten samt vilka behov ligger bakom användarens motiv till att använda en iPhone? De motiv som var mest framträdande i studien kan sammanfattas i följande teman: konstruktionen av jaget, tillgång till information, social interaktion, underhållningsvärdet och det så kallade iPhone-behovet. Vid konstruktionen av jaget fungerar iPhone både som en symbolisk ägodel och som ett hjälpmedel. Den fungerar som en materiell förlängning av ens jag och ens sociala identitet. En användare av iPhone kan tillhöra tre olika typer av klaner: Apple-entusiaster, mediaeliten och ekonomisk välfärd. Den lättillgängliga och snabba tillgång till information som iPhone erbjuder samt möjligheten till social interaktion är starka motiv till användning. När det gäller underhållningsvärdet i att konsumera en iPhone så framgår det i studien att människan konsumerar en iPhone för att få leka av sig och bli underhållen. Avslutningsvis framträder fenomenet iPhone-behovet i studien. Det uppfattas av användaren som ett helt nytt behov som personen ifråga upplever att de anammar i och med konsumtionen av en iPhone. Användarna upplever att iPhone skapar ett nytt behov och beroende. Dock handlar det inte om ett nytt behov, utan snarare en förstärkning eller förlängning av några mänskliga grundläggande behov.This studies ambition is to broaden the knowledge of the users motive to consume an iPhone. Particular attention has been focused around the need to justify the use and the iPhones role in the user's construction of the self and the social identity. The purpose of this study is to investigate a group of users motives for using a specific type of smartphone, one with a strong brand, to understand the underlying reasons for the use. Smartphones, especially the iPhone, has in recent years become a very popular means of communication. Therefore, it is important to conduct research on the topic to get a deeper understanding of why we use certain technology and in particular how the user perceive this technology. Through a qualitative strategy of research with focusgroup-interview as a method, this study answers questions like: what motives are there to use an iPhone, what impact have iPhone on humans in their construction of the self and the social identity, and what needs are behind the users motive to use an iPhone? The subjects which were most prominent can be summarized in following themes: the construction of self, access to information, social interaction, entertainment value and the so-called iPhone-need. In the design of the ego, iPhone functions both as a symbolic possession and as an aid. It is a tangible extension of one's self and one's social identity. A user of the iPhone can belong to three different kinds of clans: Apple-enthusiasts, media elite and the economical prosperous. The easy and quick access to information that the iPhone offers, and the opportunities for social interaction are strong incentives to the use of the phone. When it comes to the entertainment value in the consumption of an iPhone it appears in the study that humans consume an iPhone to simple play and to be entertained. The consumer uses the iPhone to explore their playfulness. Finally, an emerging phenomenon in the study is the iPhone-need. It is perceived as an entirely new needs by the users when they consume the iPhone. Users feel that the iPhone creates a new need and dependence. However, it is not a new need, but rather a reinforcement or extension of some of the basic needs of humans.
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Ivanov, Alek Vladimirov, Eric Adam George Akiba, and Konstantin Krasimirov Konov. "The Smartphone Consumer Decision-MakingProcess of University Students in Sweden: The Case of iPhone." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52919.
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Background: The emergence of mobile phones today and in history proves to beexceptionally unique in the consumer electronics market as well as the telecommunicationmarket. The reason behind the huge growth of the industry has been the exceptional evolutionof the technology used in the mobile devices in terms of performance and miniaturization. Purpose: The purpose of the research is to investigate the different stages within theconsumer decision making process and the influencing factors that have a grip overconsumers and shape the consumer behaviour towards smartphones. The study is aimed atexploring the main reasons that affect the buying decision of students regarding a specificcase, which is the iPhone product and its student users in the Swedish market. By focusing ona specific segment of the iPhone consumers, the research will present more accurate and clearresults. The theoretical perspective of the study will be using the traditional five-stagedecision-making model as a backbone thus putting the main focus of the analysis on theconsumer behaviour of the respondents. Method: Additionally, the paper will take the customers’ point of view in order to portray theinfluencing factors that exist within the consumers’ decision-making. For the purpose of thestudy, 12 iPhone users will be interviewed through semi-structured interviews and thegathered data would be analysed and coded in order to find and synthesize the results into aframework that will be developed specifically for the case. Conclusion: According to findings that were made regarding the iPhone case, there were afew factors that stood out as the most relevant when it comes to the students’ purchasedecision - brand loyalty, culture and society, perceived risk, financial influence, usage andproduct features. After the initial purchase of an iPhone which is mainly influenced by socialinfluences, it can be concluded that brand loyalty plays a key role in the repurchase behaviourof customers.
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Neva-Juoni, Anders, and Mikaela Hedberg. "En utvärdering av Android och Iphone : För utveckling av webbtjänstunderstödda applikationer ämnade för intern distribution." Thesis, Högskolan Dalarna, Informatik, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:du-5036.
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Tack vare bättre och bättre förutsättningar för utveckling av mobila applikationer, samt utbredning av internetbaserade tjänster, presenteras här ett underlag inför val av mobil utvecklingsplattform. De undersökta plattformarna är Android och Iphone på grund av deras växande utbredning på smartphonemarknaden. Studien presenterar förutsättningar för att utveckla webbtjänst-understödda applikationer för intern distribuering. Ett visuellt tilltalande användargränssnitt är också i fokus för den typen av applikation studien riktar sig mot.Vi har kommit fram till att Android är lättare att lära sig om man kommer ifrån en Java- eller .Netmiljö samt lättare att distribuera. Iphone har däremot bättre stöd för att utveckla grafiskt tilltalande applikationer. Båda plattformarna har dock bristfälligt stöd för kommunikation via webbtjänster. Detta resultat uppnåddes genom litteraturstudier, samt en fallstudie där vi utvecklade applikationer med fokus på just webbtjänstkommunikation, intern distribuering samt ett tilltalande användargränssnitt.
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Nyström, Johannes, and Hampus Tholander. "Detaljmätning med terrester fotogrammetri : Med smartphone, bildrover och multistation." Thesis, Högskolan i Gävle, Samhällsbyggnad, GIS, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-27088.
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Detaljmätning genomförs främst genom traditionella metoder, d.v.s. mätning med Global Navigation Satellite System (GNSS) eller totalstationsmätning. Ett alternativ till traditionella metoder är terrester fotogrammetri där mätningar sker i bilder som tagits av det aktuella objektet. Syftet med denna studie var att utvärdera terrester fotogrammetri som metod vid detaljmätning och ge riktlinjer för hur insamling av data till terrester fotogrammetri bör genomföras. Olika fotograferingsavstånd och antal fotostationer undersöktes. Koordinatbestämning och avståndsmätning undersöktes med hänseende på mätosäkerhet och det kvadratiska medelvärdet (RMS-värde). Det togs viss hänsyn till tid för fältarbete och efterarbete samt inköpspris vid utvärderingen. Instrumenten som användes för undersökningen i denna studie var en smartphone (iPhone 7), en bildrover (Trimble V10 Imaging Rover (V10)) och en multistation (Trimble SX10 (SX10)). Data från V10 justerades på två olika sätt, dels genom fri standardstation (V10 fri) och dels full orientering (V10 full), vid efterarbetet för att utvärdera om det fanns någon skillnad i resultatet mellan justeringarna. V10 är en bildrover som tar 360° panoramabilder. V10 tillverkas inte längre men tekniken är intressant att undersöka för se om det finns någon framtida användning för den. Baserat på den goda tillgängligheten av smartphones och prisskillnaderna är det intressant att undersöka hur låg mätosäkerhet och RMS-värde en smartphone kan uppnå. Ett antal reflextejper sattes upp på en vägg och utgjorde referensvärden för koordinatbestämningarna och avståndsmätningarna. Referensvärdena bestämdes genom totalstationsmätningar. Resultatet visade att SX10 uppnådde mätosäkerheter och RMS-värden på millimeternivå och påverkades väldigt lite av antal fotostationer och avståndet från objektet som mättes. Mätosäkerheter och RMS-värden för V10 full och V10 fri varierade mellan millimeter- och decimeternivå beroende på hur fotostationerna justerades vid efterarbete och om det var koordinatbestämning eller avståndsmätning. För att uppnå goda resultat med V10 bör instrumentet placeras nära objektet och fler fotostationer bör användas. iPhone 7 uppnådde mätosäkerheter och RMS-värden på millimeternivå. Resultatet med iPhone blev bäst med fler fotostationer men bra även med ett mindre antal och gav liknande resultat från 10 och 50 m. Resultatet i denna studie visar att terrester fotogrammetri har potential för detaljmätning men resultatet varierar beroende på vilket instrument och förfarandet som används.Detail measurements are performed mainly by traditional methods, i.e. measurements with Global Navigation Satellite System (GNSS) or total station measurements. An alternative to traditional methods is terrestrial photogrammetry. The purpose of this study was to evaluate terrestrial photogrammetry as a method to perform detail measurements and provide guidelines for how to collect data for terrestrial photogrammetry. Different distances from the object and different numbers of photo stations were evaluated. Coordinate measurements and distance measurements were tested with regard to standard deviation and Root Mean Square (RMS) value. Some consideration was paid to the time in field and post processing and price. The instruments investigated were a smartphone (iPhone 7), an image rover (Trimble V10 Imaging Rover (V10)) and a multi-station (Trimble SX10 (SX10)). The data from V10 was adjusted in two different ways; free standard station (V10 fri) and full orientation (V10 full), to evaluate if there was any difference in the result between the adjustments. V10 is an image rover that captures 360° panoramic images. The V10 is no longer manufactured, but the technology is interesting to investigate to see if there is any future application for the technology. Based on the good availability of smartphones and price differences between the methods, it is interesting to investigate how low standard deviation and RMS value a smartphone can achieve. A number of reflective tapes were attached on a wall and represented reference values for the coordinate determination and distance measurements. The reference values were determined by total station measurements. SX10 achieved standard deviations and RMS values at millimeter accuracy and the number of photo stations and distance from the object being measured had a low impact. Standard deviations and RMS values for V10 full and V10 free varied between millimeters and decimeters depending on whether it was coordinate determination or distance measurement. To achieve good results with V10 the instrument should be placed close to the object and more photo stations should be used. iPhone 7 achieved standard deviations and RMS values at millimeter accuracy. The best result with iPhone 7 was achieved with the highest amount of photo stations but also good with fewer photo stations and achieved similar results from 10 and 50 m distance. Terrestrial photogrammetry has potential in detail measurement but varies depending on which instrument and procedure that was used.
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Alikhani, Mohammad. "A GIS-based crowdsourcing iPhone Application to Report Necessities, Civic Issues, and Public Events." Thesis, Högskolan i Gävle, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-20271.
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Civic issues in a society can be reported through a crowdsourcing web application. People can download the application on their smartphones and report the issues such as a pothole or broken streetlight. The report is submitted by taking a photo of the issue and additional information is entered. At first, the reports are submitted to a call center and after analyzing they will be transferred to organizations responsible for this type of events. In such a crowdsourcing project it is very vital to motivate people to participate in the project. The reports are supplied by users and without an acceptable number of users the application would be useless. In addition, having the exact location of a report is very helpful to facilitate the process of solving civic issues. Positioning with smartphones is not very accurate as they do not have strong and accurate GPSs. Therefore, there is a need to improve the accuracy of the positioning process and consequently accuracy of the spatial data. The aim of this thesis is to investigate how to employ GIS to help reporting civic issues and how to design an interesting client interface for such an application, in order to motivate user to download and use it. The goal is also to find out shortcomings and weaknesses of the positioning with smartphones and find a way to improve its accuracy.Some of successful similar applications’ structures and their interfaces were reviewed. In addition, a survey among existing users of crowdsourcing applications has been done in order to find out how to design the application to be interesting for users. Furthermore, some techniques and methods were chosen in order to improve the GPS accuracy especially in the places with a low GPS signal strength. These methods exploit WLAN and some of embedded features in a smartphone such as microphone, camera, accelerometer, gyroscope to improve the positioning accuracy. In the end, along reporting civic issues the user is able to report and get information about cheap and appropriate necessities and public events in different geographical areas through a map-based application. Furthermore, he or she is benefited by some location-based services such as online-food or taxi. The client application’s interface was designed for iPhone.This GIS-based mobile application would be an appropriate alternative for the old reporting methods like phone call or mail. Nevertheless, reporting civic issues itself, cannot be necessarily a strong motivation to attract the user to download and use the application. Therefore, desired feedbacks of the crowd need to be found out in order to encourage them to spend their time for the application. User needs to get motivated to use the application and considered additional parts can be very helpful to reach this aim.
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Chabane, Karim, Christoffer Pärnänen, and Lamare Philippe Viel. "Konsumentbeteendet på Mobiltelefonmarknaden : En studie om applikationsanvändandet." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-10032.
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Studien är en undersökning om hur olika delar av konsumentbeteendet bland applikationsanvändare ser ut. En applikation är ett program eller en tjänst som tillför en ny funktion i mobiltelefonen. Studiens syfte och problemformulering hur olika delar av konsumentbeteendet ser ut och utifrån det ta fram den typiske applikationsanvändaren. Som teoretisk referensram används en bearbetad version av Peter & Olsons (2008) Wheel of consumer analysis som vi kallar konsumenthjulet. Konsumenthjulet består av affekt och kognition, konsumenters omgivning och beteende. Dessa områden för att få en övergripande bild över konsumentbeteendet.
En kvantitativ studie genomfördes genom en webbenkät för att samla in nödvändig data för studien. Enkätdistributionen skedde via forum och sociala medier för att få en så stor spridning som möjligt bland respondenter.
I Analysen diskuteras resultatet utifrån konsumenthjulet. Det visar sig att engagemang har stor betydelse för hur applikationer används och delarna av konsumenthjulet påverkas av just detta. I slutsatsen diskuterades den typiska applikationsanvändaren fram och kortfattat är det en man i 25 års ålder som är en hög engagemangsanvändare av applikationer. För fortsatta studier rekommenderas studier om hur företag ska marknadsföra applikationer och mer djupingående studier som kan besvara varför applikationsanvändare beter sig som de gör.
This thesis is a study about the consumer behavior on the cellular telephone market regarding the usage of applications that can be downloaded and used on the cellular telephone. An application is a program or a service that contributes new functions to the cellular telephone. The purpose and main question of the thesis is to describe how different theory parts of the Consumer Wheel form the typical application user. The theoretical frame of reference was an adapted form of Peter & Olsons (2008) Wheel of consumer analysis, a theory framework used to describe the consumer behavior. The Consumer Wheel consist of three parts; affect and cognition, consumer environment and behavior.
A quantitative study was carried out through a web-based survey to collect the necessary data for the thesis. The survey was distributed through internet forums and social networks to get as large spread of the survey as possible.
In the analyze part of the thesis the result is discussed with the Consumer Wheel. Involvement seem to have a large meaning on how applications are used and that the different parts of the Consumer Wheel are influenced by the level of involvement. In the conclusion part the typical application user is presented as a 25 year old male and he is a high involvement application user. Future studies should focus on how companies can market applications and studies on why application users behave as they do.
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Graff, Joanna. "A Pilot Study Of The Effectiveness And Usability Of The Myenergybalance Iphone App And Website." ScholarWorks @ UVM, 2016. http://scholarworks.uvm.edu/graddis/606.
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The powerful technical capabilities of smartphones offer unprecedented opportunities for collecting dietary information. We have developed an enhanced smartphone application called MyEnergyBalance, which permits imaged-based self-monitoring of all foods consumed, and links to a convenient and user-friendly web-based dietary assessment tool. The primary objective of this pilot study was to determine if the MyEnergyBalance app (with use of images) in combination of the associated website improves dietary recall compared to diet analysis on the MyEnergyBalance website alone. We also generated preliminary data on the usability of the MyEnergyBalance iPhone app and website. This pilot study was a crossover study design of healthy, college students. Participants were randomly assigned to two groups. Both groups consumed their normal diet for the first day with one group recording their food intake with image functions of the MyEnergyBalance app, while the other group did not use the app. On the second day, all participants logged into the MyEnergyBalance website to record their food intake from the previous day; one group using the images from the app to assist in recalling what they ate, while the other group recalled what they ate from memory. The diet analysis results were compared to those obtained using the ASA24 website. The groups were then crossed over to the opposite vs no-image assisted recalls. Ten participants (seven females and three males) aged 20 to 22 years completed this study. The average BMI of all participants was 23.12 kg/m2 (ranging from 18.95 to 32.28 kg/m2). There was no statistically significant differences in the estimates of the energy intake between the MyEnergyBalance app and website compared to ASA24. The SUS mean score for the MyEnergyBalance app and website was 86 and 69.5, respectively. A strong, negative correlation was found between the system usability scale scores and the absolute differences in energy intake of the MyEnergyBalance app and ASA24. Although we were not able to demonstrate a significant benefit of the images from the iPhone app at improving food recall (perhaps due to the small study sample size), we were able to demonstrate a high usability score for the iPhone app, average usability score for the website, and a significant correlation between subjects' usability scores and relative accuracy of the subjects' food recall using the images from the iPhone app. A future study with a larger sample size will hopefully provide more information on the efficacy of image-based food recalls.
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Uemura, Philip, and Hayder Abdulamir. "Att fånga entreprenörskapets dimensioner." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24103.
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Syftet med studien är att bidra med kunskap om hur entreprenöriell orientering kan mäta entreprenörskap inom branschen för mobiltelefoni. Förhållandet mellan entreprenörskap och ekonomiska utfall mäts med utgångspunkt i Millers resonemang om entreprenöriell orientering. Hur kan entreprenörskap operationaliseras? Hur ser förhållandet ut mellan entreprenörskap och ekonomiska utfall? Studien baseras på tidigare forskning, facklitteratur, vetenskapliga artiklar, årsredovisningar, branschartiklar, avhandlingar och andra relevanta underlag som belyser entreprenörskap. Både kvalitativ och kvantitativ metod tillämpas för att åstadkomma triangulering. Entreprenörskap kan mätas utifrån hur pass radikal innovationen är. Den nya och tidigare okända innovationen kan resultera i positiva ekonomiska utfall som också mäter graden av entreprenörskap. Entreprenörskap kan mätas genom grad av riskaversion. Risktagande kan ge både positivt och negativt ekonomiskt utfall. Entreprenörskap kan mätas genom proaktivitet och begreppet first mover. Proaktivitet kan bidra till högre grad av entreprenörskap som i sin tur kan ge positiva ekonomiska utfall. Att vara proaktiv idag utgör ingen garanti för positiva ekonomiska utfall i framtiden.The purpose of this study is to contribute with knowledge concerning how entrepreneurial orientation can measure entrepreneurship within the cellphone business. The relationship between entrepreneurship and economic outcomes is measured using Millers arguments about entrepreneurial orientation. How can entrepreneurship be operationalized? How does the relationship between entrepreneurship and economic outcomes look like? The study is based on prior research, nonfictional literature, scientific articles, annual reports, business articles, theses and other relevant sources, which highlight entrepreneurship. Both qualitative and quantitative method is used to achieve triangulation. Entrepreneurship can be measured by how radical the innovation is. The new and earlier unknown innovation can result in positive economic outcomes, which can be used as a tool for measuring entrepreneurship as well. The level of risk aversion can measure entrepreneurship. Risk taking can result in both positive and negative economic outcomes. Proactiveness can be measured by using the term first mover. Proactiveness can contribute to higher level of entrepreneurship causing positive economic outcomes. Being proactive today does not guarantee positive economic outcomes in the future.
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Kovařík, Ondřej. "Návrh mobilní aplikace pro podporu webového portálu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241373.
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This thesis focuses on developement of mobile app for cross country skiiers. It follows, step by step, the process of developement; starting with analysis, through design, up to premises of future developement. The app is being developed for iOS platform. The thesis also discusses proposed means of monetization.
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Liuni, Viviana. "Sviluppo di un'applicazione smartphone per l'elaborazione e la selezione step-based di brani musicali." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2013. http://amslaurea.unibo.it/5968/.
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Tesi che narra come sia stata sviluppata un'applicazione per smartphone iOs il cui compito è di selezionare i brani musicali in base al ritmo della corsa. In essa vengono, inoltre, approfonditi gli algoritmi utilizzati per il funzionamento di quest'ultima, attraverso operazioni di signal processing.
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Kim, Jeong Ah. "Study on developing a potential way-finding map design of an iPhone & iPod web application for Rochester Institute of Technology (RIT) Library /." Online version of thesis, 2010. http://hdl.handle.net/1850/11752.
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Sandström, Kristian. "A study of the iOS : An exploratory article on how large of a role the iOS has played in the success of the iPhone." Thesis, Umeå universitet, Institutionen för informatik, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45210.
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The iPhone has become a top selling smartphone since its launch in 2007 and has along with its iOS (Apple's mobile operating system) overtaken many popular and established mobile phone brands in the ratings. Some competitors have not been able to provide a competing smartphone while others have grouped together to withstand the Apple onslaught. There are probably quite a few reasons why the iPhone has become such a success, and one could likely write a report solely about those reasons. I will focus on one of them in this study, maybe one of the most important reasons: the iPhone came with a revolutionizing user interface. I have studied iOS applications and their user interface components along with related research in order to try and find out what exactly makes it so attractive and also to uncover any flaws I might stumble across along the way. In order to answer this, and to gain a better insight into the iOS, I have developed an iPhone application from scratch covering all of the basic functionality usually found in any other iPhone application. The results will show that most of it seems to relate with Apple enforcing very strict rules and guidelines, along with limitations placed on the developer and the process as a whole. This strict process ends with Apple evaluators performing a review of the finished product, using their guidelines as heuristics. These guidelines will be proven to have scientific credibility, and the controlled development process will be a key to defining the iOS success.
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Schmidt, Eric. "Measuring the Speed of a Floorball Shot Using Trajectory Detection and Distance Estimation With a Smartphone Camera : Using OpenCV and Computer Vision on an iPhone to Detect the Speed of a Floorball Shot." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-190823.
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This thesis describes the possibilities of using smartphones and their cameras in combination with modern computer vision algorithms to track and measure the speed of a floorball. Previous research within the area is described and an explanation is given as to why an implementation using three-frame temporal differencing to detect objects in motion works best to detect and track the ball. 100 floorball shots were recorded and measured using a speedometer radar and two different smartphones, one running the application and the other recording each shot. The video recording for each shot was then used to manually create a baseline for speed comparison. A second experiment was later conducted to analyse the sensitivity and effect on the determined ball size in the floorball shot analysis. The results from the first experiment show that the speedometer radar results in average deviate by 12% from the speed baseline. The speedshooting application however has results that, on average, deviate from the speed baseline by 6%. Furthermore, the results show that a faulty ball size detection is the major cause of error in the speedshooting application. The main conclusion that can be drawn from this is that it is possible to use a smartphone and computer vision methodologies to determine the speed of a floorball shot. In fact, it is even possible to do so with greater accuracy than the radar used in the experiments in this thesis. However, to prove the accuracy of the application for normal use, further testing needs to be conducted in new experiment conditions, for example by recording shots at higher speeds than those recorded in the experiments in this thesis.
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Sjösten, Dennis. "Smarta enheter kräver smarta användare - om riskerna med att använda mobila enheter." Thesis, Malmö högskola, Fakulteten för teknik och samhälle (TS), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-20787.
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Användandet av internetstödjande enheter som kan användas överallt i det vardagliga livet har ökat intensivt på bara några få år. Informationsmobilitet är större idag än någonsin tidigare. Fler och fler människor har tillgång till information så nära som i hans eller hennes ficka. Detta beteende har både positiv och negativ potential. I studien undersöker vi hur en mindre grupp människor använder sina enheter och även hur oförsiktigt beteende kan sammankopplas med några av de stora potentiella skador som kan inträffa på mobila enheter. Frågan ”På vilka sätt kan oförsiktigt användande av mobila enheter påverka säkerheten kring information som finns tillgänglig via enheten?” besvaras med en jämförelse mellan litteratur och resultaten från en enkätundersökning. Det oförsiktiga användandet av mobila enheter har definitivt en påverkan på datasäkerheten, oavsett om informationen är personlig eller organisatorisk.The use of devices with internet connectivity that can be used everywhere in everyday life has increased immensely in just a few years. Information mobility is greater today than ever before. A lot of people have access to large amounts of information in his or her pocket. This behavior has both positive and negative potentials. In this study we explore how a small group of people use their devices and also how inconsiderate behavior can be linked to some threats directed towards mobile devices. The question “In what ways can careless usage of mobile devices affect the safety regarding information accessible from the device?” is answered by comparing studied literature and the results of a survey. The careless use of mobile devices definitely has an impact on data integrity, independently of whether it is personal or organizational data.
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Rosrell, Cecilia Anna, and Joakim Grunander. "Har svenska nyhetsmedier privilegierat Apple Inc? : Undersökning av hur svenska nyhetsmedier publicerar artiklar kopplade till innovationer och företag." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-26393.
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Sverige anses vara en av världens mest avancerade IT-nationer, där användningen av IT ökar inom både den offentliga och privata sektorn. Företag inom IT branschen expanderar i en starkt föränderlig bransch. En rad olika faktorer har varit grunden till Sveriges position som IT-nation, bland annat en ingenjörs- och innovationstradition över en lång tid, även faktorer som den utbreda användningen av IT i samhället och en snabbhet att implementera nya innovationer. IT-branschen i Sverige utgör 4 % av de sysselsatta i Sverige där omsättning, såväl som antalet anställda, faktiskt ökat även under konjunktursvackor. Syftet med studien är att undersöka om svenska nyhetsmedier i större utsträckning publicerat nyheter om Apple än om deras konkurrenter på smartphone marknaden. For att lättare kunna genomföra studien ska dessa frågeställningar besvaras: Hur har Apple lyckats bygga upp en hajp kring sitt varumärke i Sverige? Har Apple exponerats mer i svenska nyhetsmedier än konkurrenterna på smartphone marknaden? På vilket sätt påverkar svensk nyhetsmedia bilden av Apple? De teorier som används i studien är innovationsteorin, dagordningsteorin samt konsumentbeteendeteorin. Inledningsvis sker en fallstudie där det via sökmotorn på DN och SvD nätupplagor har summerats ihop antalet ordträffar på utvalda ord. Baserat på resultaten av ordanalys utvecklas en semistrukturerad telefonintervju som genomförs med DN. Parallellt sker en semistrukturerad intervju med en anställd på en reklambyrå inriktat mot hur specifikt Apple har gått tillväga för att skapa hajp. Utifrån vår undersökning och analys kom vi fram till att svenska nyhetsmedier inte styrs av bakomliggande faktorer när de offentliggör nyheter om företag. Publiceringar sker baserat på deras uppfattning om hur det allmänintresset ser ut hos läsarna. Apple är väldigt selektiva med att släppa ut information gällande företaget och runt deras produkter, detta resulterar i ett intresse från pressen att först publicera information från Apple, motiverat utifrån ett allmänintresse i samhället.
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Vasconcelos, Pattrisce Raymundo de. "Fatores-chave de sucesso na adoção de aplicativos móveis de táxi." reponame:Repositório Institucional do FGV, 2014. http://hdl.handle.net/10438/13142.
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The research aims to investigate the key success factors in the adoption of mobile taxi applications (AMTs) by taxi drivers. Based on the Technology Acceptance model (DAVIS, BAGOZZI, WARSHAW, 1989), Diffusion of Innovation (ROGERS, 1995) and Trust (CARTER; BÉLANGER, 2005), the paper also proposes a review of the literature applied to the Mobile Application context of AMTs (VAN BILJON; Kotze, 2007). For the purpose of the research, the AMTs are defined as mobile service advanced applications which enable, through Internet and geolocation, a taxi transportation request in mobile devices, by means of information systems and phone calls, also monitoring the service provision and payment. Based on semi-structured interviews and questionnaires applications in field research, the study proposes a triangulation of the methods Lexical Analysis (BOTTA,2010; GEERAERTS,2010), Content Analysis (BARDIN, 2006), and Average Ranking (OLIVEIRA, 2005) for the investigation of the identified factors in the literature. The results indicate that the success factors influencing the adoption of AMTs by taxi drivers, are Simplicity and Perceived Usefulness, while moderators are Security and Financial Gains. It is believed that the research can contribute to the discussion of a topic still few explored in the literature in Brazil, Mobile Applications, and provide managerial implications for innovation in applications development companies.
A pesquisa tem como objetivo investigar os fatores-chave de sucesso na adoção de aplicativos móveis de táxi (AMTs) por taxistas. Baseando-se nos modelos de Aceitação Tecnológica (DAVIS; BAGOZZI; WARSHAW, 1989), Difusão da Inovação (ROGERS, 1995) e de Confiança (CARTER; BÉLANGER, 2005), o trabalho propõe também uma revisão da literatura de Aplicações Móveis aplicada ao contexto dos AMTs (VAN BILJON; KOTZÉ, 2007). Para o propósito dessa pesquisa, os AMTs são definidos como aplicativos de serviço móvel avançado que viabilizam, por meio de Internet e geolocalização, a solicitação de transporte de táxi em dispositivos móveis, mediante sistemas de informação e chamadas telefônicas, e o acompanhamento da prestação do serviço e seu pagamento. A partir de entrevistas semiestruturadas em profundidade e aplicações de questionários em pesquisa de campo, o estudo propõe uma triangulação de métodos de Análise Lexical (BOTTA,2010; GEERAERTS,2010), Conteúdo (BARDIN,2006) e Ranking Médio (OLIVEIRA,2005) para a investigação dos fatores identificados na literatura. Os resultados apontam que os fatores influenciadores do sucesso dos AMTs, na perspectiva de uso pelos motoristas de táxi, são Simplicidade e Utilidade Percebida, enquanto os moderadores são Segurança e Ganhos Financeiros. Acredita-se que a pesquisa poderá contribuir para a discussão de um tema ainda pouco explorado na literatura no Brasil, os Aplicativos Móveis, além de proporcionar implicações gerenciais no âmbito da inovação em empresas desenvolvedoras.
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Berrios-Ayala, Mark. "Brave New World Reloaded: Advocating for Basic Constitutional Search Protections to Apply to Cell Phones from Eavesdropping and Tracking by Government and Corporate Entities." Honors in the Major Thesis, University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETH/id/1547.
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Imagine a world where someone’s personal information is constantly compromised, where federal government entities AKA Big Brother always knows what anyone is Googling, who an individual is texting, and their emoticons on Twitter. Government entities have been doing this for years; they never cared if they were breaking the law or their moral compass of
human dignity. Every day the Federal government blatantly siphons data with programs from the original ECHELON to the new series like PRISM and Xkeyscore so they can keep their tabs on issues that are none of their business; namely, the personal lives of millions. Our allies are taking note; some are learning our bad habits, from Government Communications Headquarters’ (GCHQ) mass shadowing sharing plan to America’s Russian inspiration, SORM. Some countries are following the United States’ poster child pose of a Brave New World like order of global events. Others like Germany are showing their resolve in their disdain for the rise of tyranny. Soon, these new found surveillance troubles will test the resolve of the American Constitution and its nation’s strong love and tradition of liberty. Courts are currently at work to resolve how current concepts of liberty and privacy apply to the current conditions facing the privacy of society. It remains to be determined how liberty will be affected as well; liberty for the United States of America, for the European Union, the Russian Federation and for the people of the World in regards to the extent of privacy in today’s blurred privacy expectations.B.S.
Bachelors
Health and Public Affairs
Legal Studies
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Τζούλας, Δημήτριος. "Ανάπτυξη εφαρμογής smartphone για τις δραστηριότητες του Μουσείου Επιστημών και Τεχνολογίας (Μ.Ε.Τ)." Thesis, 2014. http://hdl.handle.net/10889/7773.
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Η παρούσα διπλωματική εργασία αφορά τη σχεδίαση και υλοποίηση μίας εφαρμογής smartphone σε περιβάλλον iOS, η οποία έχει ως σκοπό την προβολή των δραστηριοτήτων του Μουσείου Επιστημών και Τεχνολογίας (Μ.Ε.Τ) που βρίσκεται στον χώρο του Πανεπιστημίου Πατρών. Πιο συγκεκριμένα, παρέχει γενικές και χρήσιμες πληροφορίες σχετικά με το Μ.Ε.Τ, σύντομη εικονική ξενάγηση στους εκθεσιακούς του χώρους, διευκόλυνση πρόσβασης σε αυτό αλλά και δυνατότητα ενημέρωσης περί των εκδηλώσεων που φιλοξενεί.This diploma dissertation concerns the development of a smartphone application on the iOS platform, aiming to introduce the user to the activities of the Museum of Science and Technology which is located in the University of Patras district. In particular, it provides general and useful information about the Museum, short virtual tour at its showrooms, easy access to it and the ability to stay informed of the various events it hosts.
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Ozer, Ekin. "Multisensory Smartphone Applications in Vibration-Based Structural Health Monitoring." Thesis, 2016. https://doi.org/10.7916/D8TB175F.
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Advances in sensor technology and computer science in the last three decades have boosted the importance of system identification and vibration-based structural health monitoring (SHM) in civil infrastructure safety and integrity assessment. On the other hand, practical and financial issues in system instrumentation, maintenance, and operation have remained as fundamental problems obstructing the widespread use of SHM applications. For this reason, to reduce system costs and improve practicality as well as sustainability, researchers have been working on emerging methods such as wireless, distributed, mobile, remote, smart, multisensory, and heterogeneous sensing systems.
Smartphones with built-in batteries, processor units, and a variety of sensors, have stood as a promising hardware and software environment that can be used as SHM components. Communication capabilities with the web, enable them to compose a smart and participatory sensor network of outnumbered individuals. Besides, crowdsourcing power offered by citizens, sets a decentralized and self-governing SHM framework which can even be pertained by very limited equipment and labor resources.
Yet, citizen engagement in an SHM framework brings numerous challenges as well as opportunities. In a citizen-induced SHM scenario, the system administrators have limited or no control over the sensor instrumentation and the operation schedule, and the acquired data is subjected change depending on the measurement conditions. The citizen-induced errors can stem from spatial, temporal, and directional uncertainties since the sensor configuration relies on smartphone users’ decisions and actions. Moreover, the sensor-structure coupling may be unavailable where the smartphone is carried by the user, and as a consequence, the vibration features measured by smartphones can be modified due to the human biomechanical system. In addition, in contrast with the conventional high fidelity sensors, smartphone sensors are of limited quality and are subjected to high noise levels.
This dissertation utilizes multisensory smartphone features to solve citizen-induced uncertainties and develops a smartphone-based SHM methodology which enables a cyber-physical system through mobile crowdsourcing. Using smartphone computational and communicational power, combined with a variety of embedded sensors such as accelerometer, gyroscope, magnetometer and camera, spatiotemporal and biomechanical citizen-induced uncertainties can be eliminated from the crowdsourced smartphone data, and eventually, structural vibrations collected from numerous buildings and bridges can be collected on a single cloud server. Therefore, unlike the conventional platforms designed and implemented for a particular structure, citizen-engaged and smartphone-based SHM can serve as intelligent, scalable, fully autonomous, cost-free, and durable cyber-physical systems drastically changing the forthcoming trends in civil infrastructure monitoring.
In this dissertation, iOS is used as the application development platform to produce a smartphone-based SHM prototype, namely Citizen Sensors for SHM. In addition, a web-based software is developed and cloud services are implemented to connect individual smartphones to an administrator base and automate data submission and processing procedure accordingly. Finally, solutions to citizen-induced problems are provided through numerous laboratory and field test applications to prove the feasibility of smartphone-based SHM with real life examples. Through collaborative use of the software, principles and methodologies presented in this dissertation, smartphones can be the core component of futuristic smart, resilient, and sustainable city and infrastructure systems. And this study lays down an innovative and integrated foundation empowering citizens to achieve these goals.
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Lin, Yu-Shan, and 林郁珊. "The Study of Exploring Consumers’ Intention to Use Smartphone: The Case of Apple iPhone." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/cr882z.
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碩士國立中興大學
科技管理研究所
99
The prevalence of mobile phones in people’s lives and the rapid development of technology stimulate the evolution of mobile phone products, and therefore the smartphone, which combines ordinary mobile phone and personal digital assistant (PDA), was born. The characters of smartphone like functions and design make it almost change from the desire-to-have product to the must-to-have product. Among miscellaneous smartphones, the growth rate of Apple’s iPhone is the most marvelous along with lots of business opportunities. Consequently, this study aims to analyze users’ acceptance behavior of iPhone and find out what really drives their intention to use iPhone by adopting an extended technology acceptance model (TAM). The research targets in this study are Taiwanese iPhone users. The respondents were recruited via the Facebook, and a total of 300 online questionnaires were obtained. The results of this study show that users’ perceptions are significantly associated with their motivation to use iPhone. Specifically, external design, perceived enjoyment, perceived usefulness, and perceived ease of use are found to have significant influence directly on users’ intention to use iPhone in order of their influential degree. Moreover, the perceived usefulness proves to be significantly affected by compatibility, perceived ease of use, and subjective norm, whereas the perceived ease of use is confirmed to be directly and significantly related to electronic products self-efficacy and trialability. Comprehensively, the findings of this research can offer companies in the telecommunication industry and the smartphone company with a better understanding of Taiwanese consumers’ intention to use iPhone so that they can meet consumers’ preference and consideration more precisely while planning new strategies.
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Chun, Chia Ya, and 賈雅鈞. "Apply Brand Utility to Explore the Acceptance of Smartphone- An Example of Apple iPhone." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/37448820903553704585.
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碩士義守大學
資訊管理學系
101
In recent years, mobile devices become more popular, and smart phones can be regarded as representative products, which changed human habits, so that we can cross barriers of distance and time constraints to communicate. After Apple release the iPhone in 2007, its revolutionary multi-touch screen and a virtual keyboard has changed the thinking of human use of traditional mobile phone, and a staggering growth of its sales. Now, it has become one of the most successfully smartphone. Brand equity has many scholars have put forward different views, respectively, and measurement methods in recent years. This research use four brand utility as an external variable dimensions and combined technology acceptance model of perceived usefulness and perceived ease of use to be a mediator and use Internet questionnaires to survey the level of understanding with consumer. We want investigate the users’ willingness to buy iPhone again. The result showed the symbolic utility will impact repurchase intentions by significant, and perceived usefulness and perceived ease of use both have mediating effect between brand utility and repurchase intentions, it is shows that iPhone user will emphasize on that iPhone brings appearance, design, and brand brings guarantee, etc.
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"iPhone Applications and Improvement in Weight and Health Parameters: A Randomized Controlled Trial." Master's thesis, 2014. http://hdl.handle.net/2286/R.I.24786.
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abstract: Dietary counseling from a registered dietitian has been shown in previous studies to aid in weight loss for those receiving counseling. With the increasing use of smartphone diet/weight loss applications (app), this study sought to investigate if an iPhone diet app providing feedback from a registered dietitian improved weight loss and bio-markers of health. Twenty-four healthy adults who owned iPhones (BMI > 24 kg/m2) completed this trial. Participants were randomly assigned to one of three app groups: the MyDietitian app with daily feedback from a registered dietitian (n=7), the MyDietitian app without feedback (n=7), and the MyPlate feedback control app (n=10). Participants used their respective diet apps daily for 8-weeks while their weight loss, adherence to self-monitoring, blood bio-markers of health, and physical activity were monitored. All of the groups had a significant reduction in waist and hip circumference (p<0.001), a reduction in A1c (p=0.002), an increase in HDL cholesterol levels (p=0.012), and a reduction in calories consumed (p=0.022) over the duration of the trial. Adherence to diet monitoring via the apps did not differ between groups during the study. Body weight did not change during the study for any groups. However, when the participants were divided into low (<50% of days) or high adherence (>50% of days) groups, irrespective of study group, the high adherence group had a significant reduction in weight when compared to the low adherence group (p=0.046). These data suggest that diet apps may be useful tools for self-monitoring and even weight loss, but that the value appears to be the self-monitoring process and not the app specifically.Dissertation/Thesis
M.S. Nutrition 2014
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Králová, Pavla. "Médium v procesu změny: fotografie ze smartphonů a dalších mobilních zařízení v kontextu profesionální fotožurnalistiky." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-321521.
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The diploma thesis Medium in the process of change: photography from smartphones and other mobile devices in the context of professional photojournalism analyzes the use of smartphones and smartphone photography in current professional photojournalism. In the first part of the thesis, the main focus is mainly on theory. It describes the pictorial turn, current trend in vizualizing information and the retreat from text n behalf of visual information. The second part is devoted to the description of the historical approaches to photography and the ganges of the photography from analog to digital to smartphone photography. The third part of the thesis focuses on description of smartphones and tablets and it also focuses on the description on smartphone and tablet applications for editing and sparing of pictures. The fourth part analyzes the use of smartphones and smartphone photography in media by media professionals. It focuses on the use of smartphone photography by war photographers and by other professional photographers in distant countries, natural disasters or at sporting events. The last part is devoted to detailed interviews with professional photojournalists Tomáš Tesař and Milan Jaroš who have professional experiences with smartphone photography.
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Swift, Benjamin. "The design of a smartphone-based digital musical instrument for jamming." Phd thesis, 2012. http://hdl.handle.net/1885/151432.
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Open-ended human-computer interactions, such as those in interactive digital art and music, are an increasingly popular area of study in HCI. They provide an opportunity to examine playfulness, creativity and expression and challenge conventional HCI notions of quality, evaluation and how to measure success. Jamming-improvisational group music making-is often held up as an example of open-ended creativity. This thesis describes the development of Viscotheque, an iPhone- based digital musical instrument (DMI) designed for jamming, over three major design-test cycles. Over these three iterations the interface evolved from a very simple 'process control' interface in v1 to a more expressive multi-touch sample manipulation tool in v3. At each stage of the design process, open-ended jam sessions held with local musicians suggested that the potential was there for the interface to support rich jamming experiences. Version 3 of the interface and the associated v3 jam session was the most in-depth of the three phases of the experiment, with the most expressive interface and also the most comprehensive field trial (using a multi-session longitudinal study of jamming musicians rather than the single jam sessions of v1 and v2). Situating the qualitative results of these experiments within the broader context of third wave HCI, this thesis discusses 'affect' in a guise perhaps unfamiliar to readers of mainstream HCI discourse. The jam sessions were characterised by intense sonic atmospheres, and the post-jam interviews reveal a complicated picture of agency in the interaction of the musician and their sound. The thesis also presents a detailed analysis of the quantitative log data, including the results of a Machine Learning (ML) approach to looking for patterns in this data. Finally, the thesis discusses the implications of the Viscotheque design process for HCI more broadly, including the powerful affective atmospheres which characterise musical interaction and an approach to data analysis which leverages the mathematical sophistication of modern ML techniques while remaining sensitive to the difficulties surrounding the measurement of experience. -- provided by Candidate.
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Chiang, He-Chen, and 蔣和宸. "The Study on the Relationship between Brand Image, Perceived Value, Advertising Effect, and Purchase Intention: An Example of Apple iPhone Smartphone." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/kssf67.
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碩士國立高雄應用科技大學
財富與稅務管理系
104
The trend of digital action life has swept swiftly around the globe, and according to a report by ACI-FIND, up to 58.7% of the population in Taiwan have a smartphone, for an estimated total of 12.25 million people. Grewal et al.(1998) noted that when consumers have a higher perceived value of the products, they have a higher intention to purchase them. Kamins and Marks(1991)found that consumers have a higher brand attitude and purchase intention toward familiar products with a good brand image, and that advertisement is generated toward the expected advertising direction to guide the psychology and behavior of the target consumers (Liu and Huang, 1992). The purpose of this research is to discuss the relationship between brand image, perceived value, advertising effect, and purchase intention, using Apple iPhone as an example. This study collected the primary data through a total of 317 recovered questionnaires. After 17 invalid questionnaires were removed, the final sample totaled 300 valid questionnaires. This study used AMOS and SPSS statistical analysis software for data analyzing and hypothesis verification. The findings show that brand image has a positive influence on perceived intention to purchase, perceived value has a positive influence on purchase intention, and advertising effect has no significant influence on purchase intention. According to the empirical analysis results, this study suggests that manufacturers can strengthen their brand image to increase consumers’ confirmation toward the brand. When consumers feel that the perceived value of the products is higher, they will have a higher purchase intention, if the consumers’ total benefit is more than the time and money cost. This increases consumers’ perceived value toward the products, so as to raise their intention to purchase products under that brand.
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Libecajtová, Tereza. "Proměny konzumace internetového obsahu podle typu zařízení." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-321064.
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This thesis deals with the changes in the pattern of Internet content consumption caused by the new types of device, such as smart phones and tablets. In the second Chapter following the introduction, these devices are introduced, as well as their users. The third and crucial chapter first discusses how changed the activities that we have performed on a PC or laptop. The next section presents a completely new activities that occurred up with smart phones such as geolocation games and mobile tagging. The fourth chapter focuses on the mobile internet in the Czech Republic. Part of this charter is a private research / comparison of 100 most visited websites, when the endpoint was to determine how the authors of these sites are prepared for mobile visitors. Powered by TCPDF (www.tcpdf.org)
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Wang, Zhao-Yu, and 王兆羽. "An Analysis and Research on User Interface in iPhone, Android, and Windows Smartphones." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/90712445076170622756.
Full textAbstract:
碩士國立臺北科技大學
創新設計研究所
102
After the launch of Apple’s iPhone, Smartphones took place as the mainstream in mobile phone market, however, it also cause difficulty of end users with different logic in between the different operation systems. This study focused on the User Interface (UI) with three major operating systems (iOS 7, Android 4.4, Windows Phone 8) to analyzes the advantages and disadvantages of its Design Guidelines, then compile the results of questionnaire to define the tasks of the experiment, and its results are describe below. In the “Design Guidelines” part, iOS has obtained a leading position due to its balanced overview and integrity, but it also won the polarized rating due to its new visual changes. Android has demonstrated a detail engineering-oriented thinking but unable to provide a focus perspective to users. Windows Phone has a clear design of the spindle, but the maturity in details requires much more improvement. In the “Experimental” part, total 7 categories, 17 tasks, there are 3 significant differences after ANOVA analysis, they are "Edit the contact and add to favorite (iOS best)", "Paste the texts and send the email (Android best)", "New/Modify a calendar (Windows Phone best)". Notably, even iOS has some identify problems to reduce its experimental data results, it still scored high satisfaction at evaluation report, this represent thereis no absolute correlation between task efficiency and satisfaction. With combined Design Guidelines analysis and experimental results, this study presents the relevant user interface in design focus: 1. Flat/Smooth information architecture 2. Object-oriented experience 3. The HW/SW navigation keys in the system must be coordinated 4. Contextual user experience 5. Optimize the fingers behavior 6. Optimize the anti-error mechanism.
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Lin, You-Cheng, and 林祐丞. "The Relationship among Smartphone’s Brand Image, Perceived Value, Word-of-Mouth, Product Knowiledge, Price Recognized, and Purchase Intension-iPhone as an Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/7er8kf.
Full textAbstract:
碩士醒吾科技大學
行銷與流通管理系所
103
In recent years, smart phone has been integrated into people's daily lives because of its powerful application scalability. With the popularity of smart phones, various mobile phone manufacturers continue to introduce new products for every year or every season. When consumers face of very many mobile phone models on the market, how consumers make decision in the consumption process? In the decision-making process, the brand image, perceived value, reputation commodities, product Knowledge and recognition on prices will be affect each other. This study focuses on whether the manufacturers can refer to these factors to strengthen their own advantage and create greater interest. Therefore, the purpose of this study: (1) To investigate the relationship between the iPhone brand image and perceived value. (2) To investigate the relationship between the iPhone’s word of mouth and perceived value. (3) To investigate the relationship between the iPhone brand image and product knowledge.(4) To investigate the relationship between the perceived value and product knowledge.(5) To investigate the relationship between the iPhone’s word of mouth and product knowledge.(6) To investigate the relationship between the iPhone’s perceived value and price recognized.(7) To investigate the relationship between the iPhone’s perceived value and purchase intension.(8) To investigate the relationship between the product knowledge and price recognized.(9) To investigate the relationship between the product knowledge and purchase intension.(10) To investigate the relationship between the price recognized and purchase intension. The study used questionnaire survey to collect data. It using statistical software packages SPSS to analyze data from the questionnaires. The results showed that: (1) The product image has a significant impact on its perceived value. (2) The word of mouth has a significant impact on consumers perceived value. (3) The brand image has a significant impact on consumers product knowledge.(4) The consumers perceived value has a significant impact on its product knowledge.(5) The word of mouth has a significant impact on consumers product knowledge.(6) The perceived value has a significant impact on price recognized.(7) The perceived value has no significant impact on purchase intension. (8) The product knowledge has a significant impact on price recognized. (9) The product knowledge has a significant impact on purchase intension. (10) The price recognized has a significant impact on purchase intension. (11) Product knowledge will weaken the impact on the perceived value of the price recognized,and it has a part of mediating effect.(12) Price recognized will weaken the impact on the product knowledge of the purchase intension, and it has a part of mediating effect.(13)It has no significant impact on purchase intension just by perceived value. But it has has a significant impact on iPhone’s purchase intension if through product knowledge.