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Journal articles on the topic 'IPhone (Smartphone)'
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1
Adelia Ananda Salsabila and Maria Indira Aryani. "PRAKTIK BLACK MARKET PADA KASUS PENJUALAN IPHONE SECOND DI INDONESIA TAHUN 2016–2020." Journal Publicuho 5, no. 4 (January 8, 2023): 1202–23. http://dx.doi.org/10.35817/publicuho.v5i4.60.
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The iPhone is a smartphone designed and marketed by Apple Inc. with a distinctive brand image. It has technological advantages that cause the iPhone to have an expensive market price. The iPhone's high price in Indonesia has led to the spread of black-market iPhones that come from black market imports and sold after a reconditioning process. Those black-market iPhones followed by unofficial repairs and without an official warranty. This research aims to discover the cause of the high sales figures of black-market iPhones in Indonesia. This research is analyzed using the theory of black-market prices and the black-market concept: supply and demand effects of legalization. This research is qualitative explanatory, which aims to see the cause and effect of the phenomena. The research showed that the high demand of the black-market iPhones in Indonesia is due to the affordable prices, different tax levels, and the forming regulation of IMEI (International Mobile Equipment Identity) validity to respond to the sales/entry of the black-market iphone in Indonesia and the existence of IMEI registration policy for imported iPhones.
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Tandigala, Ishak Sandy, Rosida P. Adam, and Maskuri Sutomo. "THE INFLUENCE OF CUSTOMERS’ VALUE ON SATISFACTION AND ITS IMPACT TOWARDS LOYALTY USING IPHONE BRAND SMARTPHONE IN PALU CITY." TADULAKO INTERNATIONAL JOURNAL OF APPLIED MANAGEMENT 4, no. 2 (August 15, 2022): 1–8. http://dx.doi.org/10.59769/tajam.v4i2.29.
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This research aims to determine the influence of customers’ value on satisfaction and its impact towards loyalty using iPhone brand smartphone in Palu city. This is descriptive-causal research. The research sample is 165 consumers who use iPhone brand smartphones in Palu City selected through purposive sampling method. The research used data analysis methods carried out by looking at the assumptions of Structural Equation Modeling (SEM) as well as conformity tests and statistical tests which are all carried out with the AMOS 16.0 and SPSS 23 programs. The research results reveal that 1) Customer value has a positive and significant influence on satisfaction using an iPhone brand smartphone in Palu City., 2) Customers’ value has a positive and significant influence on Loyalty using an iPhone brand smartphone in Palu City, 3) Customers’ satisfaction has a positive and significant influence on Loyalty using an iPhone brand smartphone in Palu City, 4) Satisfaction can mediate the influence of customers’value on loyalty using iPhone brand smartphone in Palu City.
Keywords: Customers Value, Customers Satisfaction, and Customers Loyalty.
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Hussein, Fachri, and Hartelina Hartelina. "After Sales Service For Smartphone Iphone To Customer Loyalty." Aptisi Transactions on Management (ATM) 5, no. 1 (January 15, 2021): 62–72. http://dx.doi.org/10.33050/atm.v5i1.1436.
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Apple Inc. company is a big company but that doesn't mean Apple can underestimate newcomers. This iPhone smartphone sold in the city of Karawang has decreased sales in 2019 every month. The variables used are after-sales service, customer loyalty, value co-creation. The problem in this research is to find out how much influence after-sales service has on the value co-creation of the iPhone smartphone. To find out how much influence value creation has on customer loyalty of iPhone smartphones. To find out how much influence after-sales service has on customer loyalty through the co-creation of the iPhone smartphone. This research uses a descriptive approach and verification. A sample of 100 respondents who are iPhone smartphone users using purposive sampling technique, the result is that after-sales service and co-creation value has a strong enough effect, amounting to 47.1%. Meanwhile, Value Co-Creation has a direct effect of 50.9%. The indirect effect of after-sales service on customer loyalty is 18.8%
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Muhammad Zaki Fatkhurrohman, Heri Prabowo, and Ratih Hesty Utami P. "PENGARUH BRAND IMAGE, BRAND AWARENESS, DAN BRAND LOYALTY TERHADAP BRAND EQUITY SMARTPHONE IPHONE." Equivalent : Journal Of Economic, Accounting and Management 2, no. 1 (September 20, 2023): 104–13. http://dx.doi.org/10.61994/equivalent.v2i1.174.
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Abstract : This research journal aims to determine the effect of Brand Image, Brand Awareness, and Brand Loyalty variables on Brand Equity on iPhone smartphone users in Blado Village, Blado District, Batang Regency. This research is based on the decline in sales of iPhone smartphones in Indonesia between 2019 and 2021. This type of research is a quantitative study. The population used in this study were iPhone smartphone users in Batang Regency. The sampling technique uses the Ancient RAO Formula which determines as many as 100 samples. The results of hypothesis testing using the SmartPLS 3 application. The results of the hypothesis testing show that the brand image variable has a significant effect on brand equity, brand awareness variable has a significant effect on brand equity, and brand loyalty has a significant effect on brand equity. The relationship between the three has a positive and significant influence on the iPhone smartphone brand equity. Abstrak : Jurnal penelitian ini bertujuan untuk mengetahui pengaruh dari variabel Brand Image, Brand Awareness, dan Brand Loyalty Terhadap Brand Equity pada pengguna smartphone iPhone di Desa Blado, Kecamatan Blado, Kabupaten Batang. Penelitian ini didasari dengan adanya penurunan penjualan smartphone iPhone di Indonesia antara tahun 2019 dan 2021. Jenis penelitian yang dilakukan ini merupakan penelitian kuantitatif. Populasi yang digunakan dalam penelitian ini adalah pengguna smartphone iPhone di Kabupaten Batang. Teknik pengambilan sampel menggunakan Rumus RAO Purba yang menetapkan sebanyak 100 sampel. Hasil pengujian hipotesis yang menggunakan aplikasi SmartPLS 3. Dari hasil uji hipotesis menunjukkan bahwa variabel brand image berpengaruh signifikan terhadap brand equity, variabel brand awareness berpengaruh signifikan terhadap brand equity, dan brand loyalty berpengaruh signifikan terhadap brand equity. Hubungan ketigannya memilki pengaruh positif dan signifikan terhadap brand equity smartphone iPhone.
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Butler, Jennifer Johanna, Stephen Franklin White, Calvin Wint Maung Myint, and Michael William Groves. "The Feasibility of Utilizing Smartphone Flashlights as an Alternative Endoscopic Light Source in Emergency Situations." Ear, Nose & Throat Journal 100, no. 1 (August 2, 2019): NP1—NP6. http://dx.doi.org/10.1177/0145561319862212.
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Although the image quality from modern distal chip endoscopes is superior, limited mobility of the endoscopic tower prevents this technology from being used in inpatient and emergency departments. In these settings, otolaryngologists commonly use older flexible laryngoscopes with portable light sources. However, these light sources could malfunction. Smartphones are ubiquitous nowadays, and the smartphone’s flashlight may be used alternatively to provide illumination when primary light malfunctions. This study compares the ability of flashlights from various smartphone models in providing adequate illumination for flexible laryngoscopy when compared to a commercially available portable light source. White wall and mucosal images were captured using Olympus P4 flexible scope and lights from the Stryker X8000 endoscopy tower light source, Storz 11301D3 portable light source (control), iPhone 4, iPhone 6, iPhone 8, iPhone X, Galaxy S6, and Galaxy S7. ImageJ was used to quantify pixel intensities with white and black standardized as 250 and 0, respectively. Student 2-tailed t test was used for analysis. The endoscopic tower outperformed all other light sources in all categories. The iPhone 4 and iPhone 6 consistently underperformed in comparison to the Storz 11301D3 portable light source ( P < .05). Galaxy S6, Galaxy S7, and newer generation iPhone 8 and iPhone X provide comparable pixel intensities to Storz 11301D3 portable light. Smartphones incorporate different types of light-emitting diodes. Newer Galaxy and iPhone provide adequate illumination for the endoscopic assessment of the airway when compared to commercially available portable light source. However, one should always utilize the best commercially available light source in nonemergent cases.
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Farrellio, Fiore, and Arifin Djakasaputra. "Analisis Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Pengguna Iphone di Jabodetabek." Jurnal Manajerial Dan Kewirausahaan 6, no. 2 (April 30, 2024): 343–52. http://dx.doi.org/10.24912/jmk.v6i2.29837.
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Seiring berkembangnya teknologi, handphone telah berkembang menjadi smartphone yang dapat digunakan dan dioperasikan seperti komputer. Saat ini handphone sudah tidak lagi dipandang sebagai barang mewah, namun sudah menjadi kebutuhan pokok bagi hampir semua kalangan. Persentase masyarakat Indonesia yang menggunakan handphone termasuk smartpone cenderung meningkat seiring perkembangan waktu. Jumlah pengguna smartphone yang terus bertambah akan meningkatkan jumlah merek yang tersedia di pasaran. Salah satu perusahaan smartphone yang menguasai pasar smartphone dunia adalah Apple dengan produk andalannya yaitu iPhone. Tujuan penelitian ini untuk mengetahui dan menguji secara empiris pengaruh brand experience terhadap brand loyalty melalui perceived quality dan brand trust sebagai variabel mediasi pada pengguna iPhone. Penelitian ini menggunakan data primer dengan menyebarkan kuesioner kepada pengguna iPhone di daerah Jabodetabek dengan jumlah sampel sebanyak 200 responden menggunakan metode non probability sampling dengan teknik purposive sampling. Metode analisis data dalam penelitian ini yaitu metode kuantitatif dengan menggunakan PLS-SEM, yang diolah dengan bantuan software SmartPLS versi 4.0.9.6. Hasil menunjukkan bahwa brand experience berpengaruh positif dan signifikan terhadap brand loyalty melalui perceived quality dan brand trust sebagai variabel mediasi pada pengguna iPhone di Jabodetabek. As technology develops, cellphones have developed into smartphones that can be used and operated like computers. Currently, cellphones are no longer seen as a luxury item, but have become a basic necessity for almost all groups. The percentage of Indonesians who use cellphones, including smartphones, tends to increase over time. The increasing number of smartphone users will increase the number of brands available on the market. One of the smartphone companies that dominates the world smartphone market is Apple with its flagship product, the iPhone. The aim of this research is to determine and empirically test the influence of brand experience on brand loyalty through perceived quality and brand trust as mediating variables for iPhone users. This research uses primary data by distributing questionnaires to iPhone users in the Jabodetabek area with a sample size of 200 respondents using a non-probability sampling method with purposive sampling technique. The data analysis method in this research is a quantitative method using PLS-SEM, which was processed with the help of SmartPLS software version 4.0.9.6. The results show that brand experience has a positive and significant effect on brand loyalty through perceived quality and brand trust as mediating variables for iPhone users in Jabodetabek.
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Mappedeceng, Riko. "Pengaruh Citra Merek Terhadap Keputusan Pembelian Smartphone Iphone pada Mahasiswa Fakultas Ekonomi Universitas Batanghari." J-MAS (Jurnal Manajemen dan Sains) 6, no. 2 (October 27, 2021): 422. http://dx.doi.org/10.33087/jmas.v6i2.304.
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The reason researchers chose the brand image against the decision to buy an iPhone smartphone in students of the Faculty of Economics, Batanghari University. To find out the brand image influences the decision to buy iPhone smartphones in students of the Faculty of Economics, Batanghari University, 2. To find out the influence of brand image on the decision to buy iPhone smartphones on students of the Faculty of Economics, Batanghari University. This study is descriptive to test hypotheses, this study sample is a student of the Faculty of Economics, Batanghari University which numbered 95 respondents by spreading questionnaires collection techniques using questions. Apple inc. It is a multinational corporation based in Silicon Valley, Cupertino, California and engaged in the design, development, and sale of goods that include consumer electronics, computer software, and personal computers. Apple Inc. It was founded on April 1, 1976 and was incorporated into Apple Computer, Inc. On January 3, 1977. On January 9, 2007, the word "computer" was removed to reflect Apple's focus on consumer electronics after the launch of the iPhone. SPSS Results equation Y= 1.190 + 0,607 X from this equation, it can be said that brand image variabel can be used as aa tool to predict purchasing decisions smartphone iPhone. The influence brand image on purchasing decision smartphone iPhone is 0,607. The relationship between variable brand image on the purchasing decision of smartphone iPhone the strong relationship has an effect on the strength of the influence between the two variables which can be seen from the correlation coefficients of 0,969 This model is able to explain 0,940 based on purchasing decision variables while 6% explained of this study is that the overall influence brand image on purchasing decisions is very good based on the hypothesis it is a positive known that there is relationship between brand image and purchasing decisions.
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VARSHAVSKII, Aleksandr E., and Mariya S. KUZNETSOVA. "Analyzing smartphone innovative development: Evidence from Apple’s iPhone." National Interests: Priorities and Security 17, no. 9 (September 15, 2021): 1625–49. http://dx.doi.org/10.24891/ni.17.9.1625.
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Subject. We analyze development trends in iPhone by reviewing the way their key technological and economic indicators change. Objectives. We trace patterns and trends in technological and economic indicators of iPhone, correlations of the indicators, and the dependence of the price and SAR on technological indicators. Methods. Following our methodology, we study and model indicators of smartphones. Results. We traced and determined the correlation of technological and economic indicators of iPhone. The article demonstrates how the price and SAR mainly depend on technological indicators of smartphones. Conclusions and Relevance. As the findings show, as the above smartphone gets more technologically sophisticated, i.e. the price and SAR increase, we can expect higher risks for the man and the environment, though the mobile device development trends may still persevere. As seen from the analysis, SAR increases as smartphones have more cores and processor frequency, operation memory, which basically entails higher prices. In the mean time, the above indicators lower as the smartphone dimensions grow (screen diagonal, weight, battery capacity).
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Kamil Abdul Hamid, Suci Putri Lestari, and Dudu Risana. "Pengaruh Brand Experience dan Brand Passion Terhadap Brand Commitment Pada Pengguna Smartphone Iphone di Universitas Perjuangan." J-CEKI : Jurnal Cendekia Ilmiah 2, no. 6 (August 8, 2023): 604–7. http://dx.doi.org/10.56799/jceki.v2i6.2138.
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This study aims to determine the effect of Brand Experience and Brand Passion on Brand Commitment (a survey of iPhone smartphone users at Perjuangan University). The method used in this study is causality through a survey approach. With a research sample of 100 Iphone Smartphone Users at the University of Perjuangan. The data used is using primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results of the study show that Brand Experience and Brand Passion have a significant influence on Brand Commitment in Iphone Smartphone Users at the University of Perjuangan. Partially, Brand Experience has a significant influence on Brand Commitment in Iphone Smartphone Users at Perjuangan University. Partially, Brand Passion has a significant influence on Brand Commitment in Iphone Smartphone Users at Perjuangan University
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Atika, Siti Daniyah, and Dedi Sulistiyo Soegoto. "The Influence of Smartphone Brand Awareness on Purchase Decisions iPhone Smartphone Consumers." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 3 (December 1, 2022): 219–24. http://dx.doi.org/10.34010/icobest.v3i.139.
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Competition between companies is getting tougher day by day, along with the increasing needs of consumers for a product. Now consumers can choose what kind of brand they need. Competition in the business world is getting tougher because the needs of consumers are increasingly undergoing changes and developments. The purpose of this study is (1) to determine the effect of brand awareness on consumer purchasing decisions for iPhone smartphones. The number of respondents in this study was taken from some iPhone users in Bandung city. The research uses quantitative methods, and data collection is done by distributing online questionnaires, statistical analysis shows that brand awareness has a positive and significant influence on purchasing decisions contribute to iPhone smartphone users in the city of Bandung
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Akbar, Rais, Jayadi Jayadi, and Syahriah Sari. "PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE PADA MAHASISWA POLITEKNIK NEGERI UJUNG PANDANG." Journal of Business Administration (JBA) 3, no. 1 (June 9, 2023): 38. http://dx.doi.org/10.31963/jba.v3i1.4213.
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This study aims to determine (1) To determine the quality of Smartphone Iphone products on students at the State Polytechnic of Ujung Pandang. (2) To determine the brand image of Smartphone Iphone on students of the State Polytechnic of Ujung Pandang. (3) To find out the decision to purchase Smartphone Iphone on students of the State Polytechnic of Ujung Pandang. (4) To find out the quality of the product has a partial effect on the decision to purchase Smartphone Iphone. (5) To find out the quality of the product has a partial effect on the decision to purchase Smartphone Iphone. (6) To find out the product quality and brand image have a simultaneous effect on the purchasing decision of Smartphone Iphone. The research population is Smartphone Iphone users at the Ujung Pandang State Polytechnic students. The results of this study are: (1) Product quality has a positive and significant effect on purchasing decisions with a regression value of 0.286 and the results of the t test where the t count value of 6.158 is greater than the t table value of 1.98447 and the significant level is less than 0 .05 which is 0.00. (2) Brand image has a positive and significant effect on purchasing decisions with a regression value of 0.085 and a significance level of 0.000. (3) Product Quality and Brand Image simultaneously have a positive and significant effect on purchasing decisions with a significance level of 0.000 less than 0.05 (p<0.05), and the adjusted R2 of Product Quality and Brand Image on Purchase Decisions is 3.050 . The limitation of this research is only the students of the State Polytechnic of Ujung Pandang. Keywords: Product Quality and Brand Image and Purchase Decision.
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Amalia, Rizki. "MENINGKATKAN MINAT BELI KONSUMEN MELALUI STRATEGI SKIMMING PRICING DAN PENINGKATAN STORE IMAGE PADA PRODUK IPHONE." DFAME Digital Financial Accounting Management Economics Journal 2, no. 1 (February 7, 2024): 21–27. http://dx.doi.org/10.61434/dfame.v2i1.145.
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Iphone mengalami penururnan pendapatan, namun top brand index menunjukan data market share dari iphone di Indonesia mengalami kenaikan marketshare dimana pada tahun 2023 di fase pertama top brand indeks dari iphone ada di angka 12.40 % dan menduduki peringkat 3 dalam kategori smartphone dibawah Samsung dan Oppo. Pada fase kedua sebesar market share iphone naik sebesar 24.70 % serta berhasil menduduki posisi kedua menggantikan Oppo. Adanya kenaikan market share tersebut menunjukan adanya peningkatan minat beli konsumen pada produk smartphone iphone di Indonesia. Penelitian ini bertujuan menguji pengaruh antara variabel skimming pricing dan store image terhadap minat beli konsumen produk iphone. Menggunakan analisis regresi berganda sebanyak 97 responden melalui instrumen kuesioner diuji. Hasil penelitian menunjukan bahwa skimming pricing dan store image mempunyai pengaruh positif terhadap minat beli konsumen produk iphone.
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Campos, Alyce Cardoso, and Daniel Carvalho de Rezende. "O Valor Simbólico da Marca iPhone para a Base da Pirâmide." CBR - Consumer Behavior Review 5, no. 2 (May 1, 2021): 182. http://dx.doi.org/10.51359/2526-7884.2021.248835.
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O conhecimento limitado sobre o consumo na base da pirâmide acaba impedindo que seja percebida a grande ênfase que esse segmento de consumidores coloca na cultura material. De modo a colaborar com estudos na temática, esta pesquisa teve como objetivo identificar os diferentes atributos ligados ao simbolismo da marca iPhone em comparação às diferentes marcas de smartphones, na visão dos indivíduos da base da pirâmide. Para isso, foram realizadas 24 entrevistas com indivíduos de baixa renda que possuem iPhone, utilizando a técnica Bola de Neve. O iPhone e a Apple são definidos como marcas fortes que ocupam um patamar diferenciado na percepção das pessoas, com o iPhone sendo apontado como um celular de luxo. Os participantes afirmam que outros smartphones são vistos com inferioridade e muitas vezes os usuários de iPhone chamam seus aparelhos de “meu iPhone” e não de “meu celular”. Apontam ainda que a maioria das pessoas vê grande status no smartphone da Apple e afirmam que, por mais que muitas vezes não assumam, é visível a compra por status. Existe uma ligação entre iPhone e riqueza, sendo o prestígio oferecido pelo aparelho algo que agrada os indivíduos de baixa renda.
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Cao, Li Rui. "Design and Research on Smartphone Interaction Interface with the Center of User's Emotional Experience." Applied Mechanics and Materials 543-547 (March 2014): 3160–64. http://dx.doi.org/10.4028/www.scientific.net/amm.543-547.3160.
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From the perspective of users experience and starting from the users emotional experience, it particularly analyzes the interactive need of user to smartphone and interactive design of smartphone. Take a specific research case of iPhone and specifically analyze the emotional experience in the interactive design of iPhone, as well as elaborately analyze specific functions of emotion in the interactive design of iPhone.
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Cao, Li Rui. "Design and Research on Smartphone Interaction Interface with the Center of User’s Emotional Experience." Applied Mechanics and Materials 556-562 (May 2014): 5623–27. http://dx.doi.org/10.4028/www.scientific.net/amm.556-562.5623.
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From the perspective of user’s experience and starting from the user’s emotional experience, it particularly analyzes the interactive need of user to smartphone and interactive design of smartphone. Take a specific research case of iPhone and specifically analyze the emotional experience in the interactive design of iPhone, as well as elaborately analyze specific functions of emotion in the interactive design of iPhone.
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Cahyani, Ni Made Aprilia Dea, and Ni Made Asti Aksari. "PENGARUH CITRA MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE." E-Jurnal Manajemen Universitas Udayana 11, no. 11 (November 30, 2022): 1957. http://dx.doi.org/10.24843/ejmunud.2022.v11.i11.p06.
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Brand image is an important factor in the smartphone business. Brand image is consumer’s assessment of a brand based on their interaction with the brand. In today’s technological development era, the role of smartphones in people's lives is becoming more important. This study aims to determine the effect of brand image, price, and promotion on the purchasing decisions of smartphones. The number of sample used in this study is 120 respondents who live in Denpasar and uses iPhone. The number of samples was determined by using purposive sampling technique. Data was collected by distributing google form questionnaires and analysed using multiple linear regression. The result of this study shows that brand image, price, and promotion have a positive and significant effect on purchasing decisions. Based on the study findings, in order to influence consumer’s purchasing decisions, iPhone marketers should maintain a good image of the brand, determine appropriate prices, and carry out interesting promotional activities to market iPhone products. Keywords: brand image; price; purchase decision; promotion
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Yanti, Rosita Budi. "Gaya Hidup Brand Minded Dengan Keputusan Pembelian Smartphone Iphone Pada Mahasiswa." Psikoborneo: Jurnal Ilmiah Psikologi 8, no. 3 (September 15, 2020): 401. http://dx.doi.org/10.30872/psikoborneo.v8i3.5359.
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Penelitian ini bertujuan untuk mengetahui hubungan gaya hidup brand minded dengan keputusan pembelian smartphone iPhone pada mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman. Menggunakan pendekatan kuantitatif. Sampel penelitian ini adalah mahasiswa Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman yang membeli smartphone iPhone dengan tipe iPhone 6, iPhone 7 atau iPhone 11 berjumlah 200 orang. Metode pengumpulan data skala gaya hidup brand minded dan keputusan pembelian. Data yang terkumpul dianalisis dengan uji korelasi product moment. Hasil penelitian menunjukkan bahwa ada hubungan positif dan signifikan antara gaya hidup brand minded dengan keputusan pembelian dengan nilai r hitung > r tabel (0.967 > 0.138 dan nilai p = 0.000 (p < 0.05).
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Teddy Teddy and Shilvya Shara Lisa. "PENGARUH KUALITAS PRODUK SMARTPHONE IPHONE TERHADAP LOYALITAS KONSUMEN PADA PT. DATA CITRA MANDIRI (IBOX) CABANG MENTENG CENTRAL." CiDEA Journal 1, no. 1 (August 5, 2022): 35–45. http://dx.doi.org/10.56444/cideajournal.v1i1.84.
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Penelitian ini bertujuan untuk mengetahui dan menjelaskan sejauh mana pengaruh kualitas produk terhadap loyalitas konsumen di PT Data Citra Mandiri (iBox) Cabang Menteng Central. Kualitas produk sangatlah menentukan loyalitas konsumen demi menarik konsumen agar terus menggunakan produk dari smartphone iphone. Metode yang digunakan dalam penelitian kuantitatif pencarian data dengan menggunakan buku-buku referensi yang berhubungan dengan masalah yang sesuai dengan judul jurnal ini, dengan melakukan penelitian lapangan dengan menggunakan data melalui penyebaran kuisioner kepada customer pengguna smartphone iphone yang membeli di PT Data Citra Mandiri (iBox) Cabang Menteng Central. Populasi dari penelitian ini adalah customer di PT Data Citra Mandiri (iBox) Cabang menteng Central. Hasil penelitian yang diperoleh adalah kualitas produk berpengaruh positif signifikan terhadap loyalitas konsumen. Hal ini berarti bahwa variabel kualitas produk smartphone iphone mempunyai pengaruh terhadap loyalitas konsumen. Sedangkan dari uji koefisien determinasi menunjukan kualitas produk smartphone iphone memberikan kontribusi terhadap variabel loyalitas konsumen sebesar 75%.
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Putri Anggreni and I Wayan Gita Arsana. "PREFERENSI KONSUMEN TERHADAP MEREK SMARTPHONE BERDASARKAN SISTEM OPERASI (Studi Perbandingan Smartphone menggunakan Iphone S/IOS dengan Android OS)." JUIMA : JURNAL ILMU MANAJEMEN 12, no. 1 (March 31, 2022): 111–29. http://dx.doi.org/10.36733/juima.v12i1.5183.
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This study aims to analyze the differences in smartphone brand preference in relation to android operating system and iOS, by analyzing the relationship between smartphone features and selection of smartphone brands based on android OS and iPhone OS, and the effect of the features offered Operating system used today by a brand smartphone with an interest in smartphone devices. Samples in this study as many as 100 respondents students in Denpasar City who use smartphones with iOS and Android operating system. By using convenience sampling method. Data analysis technique used in this research is multiple regression analysis and chi square test. The results of this study prove the difference in preference to smartphones with IOS and Android operating system, with Android smartphones have a greater preference than iOS smartphones. There is a connection between the smartphone feature and the preference to change the smartphone device it has.
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Benita, Elvira, Geraldy Pratama Teguh, and Adelina Proboyo. "The Moderation Role of Subjective Norm on Apple iPhone Purchase Intention: A Study on Generation Z Consumers in Indonesia." Petra International Journal of Business Studies 6, no. 2 (December 29, 2023): 175–84. http://dx.doi.org/10.9744/petraijbs.6.2.175-184.
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With the widespread adoption of digital technology and the emergence of various smartphone brands worldwide, this research explores how these brands should adapt to the current consumer demands, particularly in a developing country like Indonesia. Gen Z has played a significant role among other generations in the Indonesian smartphone market, particularly favoring luxury brands like the Apple iPhone. Given the limited existing research on luxury consumption behavior in this market, this study aims to investigate the factors influencing the purchase intentions of Indonesian Gen Z consumers towards Apple iPhones. The research will discuss the significance of attitude, subjective norms, and perceived behavioral control in shaping consumer purchase intentions. Eighty responses were gathered from Generation Z who knew about the Apple iPhone and live in Indonesia. The study will use PLS-SEM to prove the research hypotheses using a quantitative approach with a simple random sampling method. The findings of this study highlight the pivotal role of subjective norms as the primary determinant of purchase intentions for Apple iPhone products. Furthermore, the subjective norm moderates the relationship between attitude and perceived behavioral control on purchase intentions.
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Junita, Dhea, Suri Amilia, and Maulana Rahman. "PENGARUH GAYA HIDUP DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE PADA GEN-Z (Studi Kasus pada Mahasiswa Universitas Samudra)." NIAGAWAN 13, no. 2 (July 1, 2024): 100. http://dx.doi.org/10.24114/niaga.v13i2.57082.
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Penelitian ini bertujuan untuk mengetahui pengaruh gaya hidup dan kualitas produk terhadap keputusan pembelian smartphone iPhone pada Gen-Z (studi kasus pada mahasiswa Universitas Samudra). Berdasarkan analisis data yang dilakukan diperoleh persamaan regresi yaitu Y = 1.180+0,388+0,501. Dari hasil uji t dapat dijelaskan bahwa gaya hidup dan kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian smartphone iPhone pada Gen-Z (studi kasus pada mahasiswa Universitas Samudra), di mana masing-masing variabel bebas (gaya hidup dan kualitas produk) memiliki nilai t sig < 0,05. Dari uji F dapat dijelaskan bahwa gaya hidup dan kualitas produk secara simultan berpengaruh signifikan terhadap keputusan pembelian smartphone iPhone pada Gen-Z (studi kasus pada mahasiswa Universitas Samudra), di mana F.sig sebesar 0,000 < 0,05. Dari analisis koefisien determinasi dapat dijelaskan bahwa gaya hidup dan kualitas produk mempengaruhi keputusan pembelian smartphone iPhone pada Gen-Z (studi kasus pada mahasiswa Universitas Samudra), sebesar 60,0% sedangkan sisanya 40,0% dipengaruhi oleh variabel lain diluar penelitian ini.
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Alkemega, Selfia, and M. Fikri Ramadhan. "Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Iphone (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Bandar Lampung)." Jurnal EMT KITA 7, no. 2 (April 30, 2023): 462–72. http://dx.doi.org/10.35870/emt.v7i2.1113.
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Although the iPhone brand is not among the best-selling smartphones in Indonesia, iPhone sales are still the highest in the world. The purpose of this study is to analyze the influence of brand image, product quality, and price on the iPhone purchase decisions of students of Faculty of Economics, Bandar Lampung University. A total of 79 student respondents were used as the sample for this quantitative study. Methods used include multiple regression, coefficient of determination, hypothesis testing (t-test and F-test). The results show that brand image and product quality have a positive impact on purchase decisions, while price has a negative impact on iPhone smartphone purchase decisions. The F-test results show that brand image, product quality, and price together have a significant impact on purchasing decisions. These three variables have 58% predictive power in iPhone brand purchasing decisions, with other factors influencing the remaining factors.
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Tambunan, Sari Bulan, Adelina Lubis, and Muslim Wijaya. "Antecedents of Iphone Product Purchase Decision at Medan Area University Students." International Journal of Economic, Technology and Social Sciences (Injects) 2, no. 2 (October 31, 2021): 445–53. http://dx.doi.org/10.53695/injects.v2i2.508.
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This study aims to influence the purchasing decisions of iPhone products for students at Universitas Medan Area. The type of research used is explanatory with a quantitative approach. The population in this study were students of Universitas Medan Area who used Iphone smartphones totaling 965 people. The number of samples is 90 respondents using purposive sampling and data collection methods using questionnaires. The data analysis used is Multiple Linear Analysis. Based on the results of the t test, it can be explained that the price, product quality, and lifestyle partially have a significant effect on the iPhone smartphone purchase decision on Universitas Medan Area students. The results of the coefficient of determination analysis can be explained that the price, product quality and lifestyle influence the decision to buy Iphone for students at Universitas Medan Area.
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Naughton, Michelle Joy, Jennifer Moon, Hibaq Loyan, Juan Peng, Cecilia DeGraffinreid, and Electra D. Paskett. "Provision of smartphones in a symptom monitoring program of gynecologic and breast cancer patients during active therapy." Journal of Clinical Oncology 38, no. 29_suppl (October 10, 2020): 255. http://dx.doi.org/10.1200/jco.2020.38.29_suppl.255.
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255 Background: With advances in technology, smartphones are being used for multiple research and clinical care functions. However, not all patients have these devices, leading to disparities in participation. We report on a quality improvement program that provided smartphones to patients without these devices. Methods: Gynecologic (n = 120) and breast (n = 193) cancer patients under active treatment were enrolled in a 12-month text-based symptom monitoring program to facilitate communication and optimize patient management. Patients without a smartphone were provided with an iPhone through a partnership with a U.S. wireless company. The company provided smartphone devices at zero cost, and program funds paid for 12 months of phone service. Program staff helped patients set up the iPhones, and provided basic education and ongoing phone support. After 12 months, patients were able to keep their iPhones, but had to secure their own phone plan for calling and texting functions. Results: iPhones were provided to 42 (13.4%) patients across all cancer types. Patients who received iPhones, compared with those who had a smartphone, had incomes below $50,000/year (p = 0.03) and an educational level of < high school (p < 0.0001). Program staff had few difficulties training patients to operate the phones or in patients’ adherence to symptom monitoring after receiving the iPhones. Phone service charges averaged $40 per month or $500 per person for 12 months. Greater than 90% of patients believed the phones enabled them to better communicate with their health care team and family/support networks, and 95% believed the phones had a positive impact on their life. However, only 70% planned on getting a phone service plan at the end of the 12 months, due to cost or believing a smartphone was not a necessity. Conclusions: Providing smartphones to patients enabled them to better communicate with their health care team and families, and participate in remote symptom monitoring during active treatment. Programs such as these are needed to reduce disparities in patient care, and support quality improvement efforts using electronic devices.
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Pratiwi, Rianty Astrid, Ratih Juliati, and Chalimatuz Sa'diyah. "The Influence of Brand Image, Product Quality, and Price on Purchase Decisions." Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan) 2, no. 02 (June 22, 2022): 129–37. http://dx.doi.org/10.22219/jamanika.v2i02.21963.
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The purpose of this study is to test and analyze the effect of brand image, product quality, and price on purchasing decisions. The population in this study was the overall student of iPhone smartphone users in Malang city with a sample of 128 respondents. The characteristics of respondents are students located in the city of Malang and students who first bought the iPhone brand smartphone. Sampling techniques use snowball sampling. The study was conducted in June 2021 using an online questionnaire. Data analysis techniques are performed using multiple linear regressions. The results of this study concluded that brand image, product quality, and price have a positive and significant effect on purchasing decisions. The quality of the dominant product influences the purchase decision because smartphone consumers prioritize the advantages possessed by iPhone smartphone products
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Chandrappa, Ashok Basur, Pradeep Kumar Nagaraj, Srikanth Vasudevan, Anantheswar Yelampalli Nagaraj, Krithika Jagadish, and Ankit Shah. "Use of selfie sticks and iPhones to record operative photos and videos in plastic surgery." Indian Journal of Plastic Surgery 50, no. 01 (January 2017): 082–84. http://dx.doi.org/10.4103/ijps.ijps_26_17.
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ABSTRACTUse of smartphone has become ubiquitous. With smartphone cameras becoming powerful, they are replacing digital cameras and digital SLRs as primary instruments to take photos and record videos. It is natural even for plastic surgeons that smartphones are handy to take still photographs and even record high-definition or 4K videos. Another invention which has become popular with smartphone photography is a selfie stick. We explain the possibility and methodology of using an iPhone and selfie stick to take operative photographs and high-quality videos.
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Aguwa, Ugochi T., Harran Mkocha, Beatriz Munoz, Meraf A. Wolle, Christopher J. Brady, and Sheila K. West. "Comparing image quality and trachoma detection across three camera types from a survey in Kongwa, Tanzania." International Health 15, Supplement_2 (December 2023): ii19—ii24. http://dx.doi.org/10.1093/inthealth/ihad054.
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Abstract Background There is an increasing demand for photography for trachoma prevalence surveys. In previous studies, digital single lens reflex (DSLR) images were superior to smartphone images, but newer-model smartphones and/or lens attachments may be able to bridge this gap. This study compares the image quality and ability to detect trachomatous inflammation – follicular (TF) of three camera types: a DSLR Nikon camera, an iPhone SE and an iPhone 13 Pro with a cell scope. Methods We surveyed 62 children ages 1–7 y from two Tanzanian communities. Upper tarsal conjunctiva images of both eyes were graded for TF by two standardized graders. The McNemar's test and a logistic regression model were used for analyses. Results The DSLR camera malfunctioned during the study, thus the iPhone SE and iPhone 13 Pro with cell scope were both more likely to take high-quality, gradable photographs (88% and 86%, respectively) compared with the DSLR camera (69%) (p<0.001 and p=0.02, respectively). TF was detected in gradable images from the iPhone SE (8.8%) and iPhone 13 Pro with cell scope (9.0%) at the same rate (p=1.0) as images from the DSLR camera (9.7%). Conclusion Smartphones with high-quality image capture, like the iPhone SE/13 Pro, have the potential for use in trachoma surveys if the proportion of gradable images can be improved.
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Dempsey, P. "The Teardown: Apple iPhone 7 smartphone." Engineering & Technology 11, no. 11 (December 1, 2016): 80–81. http://dx.doi.org/10.1049/et.2016.1126.
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Udayana, Ida Bagus Nyoman, and M. Rasyid Ridho. "Nilai-Nilai Yang Dirasakan Pengguna Iphone Dalam Mempengaruhi Customer Loyalty Melalui Customer Saticfaction." Reslaj : Religion Education Social Laa Roiba Journal 5, no. 3 (October 6, 2022): 917–29. http://dx.doi.org/10.47467/reslaj.v5i3.1694.
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Customer loyalty is very important for the company. A customer who buys regularly and repeatedly is said to be loyal. This definition places loyalty as a commitment. In this study the impact on brand image and customer satisfaction on customer loyalty. Customer values that exist in iPhone products affect customer satisfaction which results in customers being loyal to iPhone. The population in this study is iphone customers who make purchases at least once. The number of samples used were 46 respondents, the sampling technique was distributing questionnaires using google form via Whatsapp. The author conducted research on the iPhone smartphone as the object of this research. The objectives of this study are (1) hedonic value has an effect on customer satisfaction, (2) social value has an effect on customer satisfaction, (3) functional value has an effect on customer satisfaction and (4) customer satisfaction has an effect on customer loyalty. The research findings show that customer expectations, more precisely the hedonic value on the iPhone brand, are valid and significant to customer satisfaction and customer loyalty. Social value is also valid and significant to customer satisfaction. Functional value is also valid and significant to customer satisfaction, and customer satisfaction has a positive effect on repurchase intention and customer loyalty. Therefore, iPhone companies must maintain credibility so that customers always trust and continue to use iPhone as the best brand for the smartphone level. The iPhone must also maintain brand awareness so that it is always remembered and used as the flagship smartphone in Indonesia.
Keywords: hedonic value, social value, functional value, customer satisfaction, customer loyalty, iphone.
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Mistry, Nilay R., Binoj Koshy, Mohindersinh Dahiya, Chirag Chaudhary, Harshal Patel, Dhaval Parekh, Jaidip Kotak, Komal Nayi, and Priyanka Badva. "iPhone Forensics." International Journal of Information Security and Privacy 10, no. 3 (July 2016): 10–24. http://dx.doi.org/10.4018/ijisp.2016070102.
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Smartphone usage has increased in the recent past and has become an extension of the personal computer, so has the complexity of forensic investigation. Vital information on these devices makes them more critical especially when it is part of investigative evidences. The challenge here is the extraction of data, especially when the phone is logically or physically damaged. Chip-off is a niche technique, involving removal of Flash Memory chip with due sophistication, this then is subjected to direct extraction and analysis. Apple iPhones are robust and well locked; the study performed chip-off on model A1203 that revealed vital forensic evidences.
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Vu, Binh V., Rongwei Lei, Chandra Mohan, Katerina Kourentzi, and Richard C. Willson. "Flash Characterization of Smartphones Used in Point-of-Care Diagnostics." Biosensors 12, no. 12 (November 22, 2022): 1060. http://dx.doi.org/10.3390/bios12121060.
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Rapidly growing interest in smartphone cameras as the basis of point-of-need diagnostic and bioanalytical technologies increases the importance of quantitative characterization of phone optical performance under real-world operating conditions. In the context of our development of lateral-flow immunoassays based on phosphorescent nanoparticles, we have developed a suite of tools for characterizing the temporal and spectral profiles of smartphone torch and flash emissions, and their dependence on phone power state. In this work, these tools are described and documented to make them easily available to others, and demonstrated by application to characterization of Apple iPhone 5s, iPhone 6s, iPhone 8, iPhone XR, and Samsung Note8 flash performance as a function of time and wavelength, at a variety of power settings. Flash and torch intensity and duration vary with phone state and among phone models. Flash has high variability when the battery charge is below 10%, thus, smartphone-based Point-of-Care (POC) tests should only be performed at a battery level of at least 15%. Some output variations could substantially affect the results of assays that rely on the smartphone flash.
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Gabriella, Gita, and Sonny Sonny. "THE IMPACT OF BRAND EQUITY TO PURCHASE INTENTION (CASE STUDY FROM IPHONE USERS IN MAKASSAR)." Jurnal Muara Ilmu Ekonomi dan Bisnis 5, no. 1 (January 16, 2021): 1. http://dx.doi.org/10.24912/jmieb.v5i1.8696.
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Penelitian ini dilatarbelakangi oleh meningkatnya persaingan di pasar ponsel cerdas. Terlepas dari popularitas iPhone ketika perusahaan memperkenalkan iPhone untuk pertama kalinya pada tahun 2007, iPhone telah mengalami persaingan ketat dari produsen smartphone lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek dan kepuasan pelanggan terhadap niat beli konsumen produk iPhone. Elemen ekuitas merek yang digunakan dalam penelitian ini adalah kesadaran merek, kualitas persepsi, kepuasan pelanggan, dan loyalitas merek. Penelitian ini dilakukan dengan menyebarkan kuesioner kepada sembilan puluh enam responden dengan menggunakan purposive sampling. Responden adalah orang yang saat ini menggunakan produk iPhone. Data dianalisis dengan menggunakan analisis kuantitatif. Analisis kuantitatif terdiri dari uji validitas dan reliabilitas, uji asumsi klasik, analisis regresi berganda, pengujian hipotesis dengan uji F dan uji t, serta analisis koefisien determinasi (R). Dari hasil penelitian dapat disimpulkan, bahwa kepuasan pelanggan dan loyalitas merek merupakan elemen utama konsumen membeli merek iphone. Sedangkan kesadaran merek dan kualitas persepsi tidak berpengaruh dalam faktor pembelian. This research is motivated by the increasing competition in the smartphone market. Despite the popularity of the iPhone when the company introduced the iPhone for the first time in 2007, the iPhone has experienced stiff competition from other smartphone manufacturers. This study aims to determine the effect of brand equity and customer satisfaction on consumer purchase intentions of iPhone products. The elements of brand equity used in this study are brand awareness, perceived quality, customer satisfaction, and brand loyalty. This research was conducted by distributing questionnaires to ninety-six respondents using purposive sampling. Respondents are people who currently use iPhone products. Data were analyzed using quantitative analysis. Quantitative analysis consists of validity and reliability tests, classical assumption tests, multiple regression analysis, hypothesis testing with the F test and t test, and analysis of the coefficient of determination (R). The results of research can be concluded that customer satisfaction and brand loyalty are the main elements of consumers buying the iPhone brand. Meanwhile, brand awareness and perceived quality has no effect on purchasing factors.
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Toda, Masahiro, Kanae Mure, and Tatsuya Takeshita. "Female University Student WSDS Smartphone Dependence Scale Scores Correlate With Actual Use Time of Smartphones." International Journal of Cyber Behavior, Psychology and Learning 11, no. 3 (July 2021): 28–33. http://dx.doi.org/10.4018/ijcbpl.2021070103.
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The authors investigated correlations between self-reported WSDS (Wakayama Smartphone-Dependence Scale) scores and actual time spent using smartphones. The WSDS was one of a set of questionnaires administered to 134 female university students. For iPhone (Apple Inc., CA) users, the Screen Time feature was used to monitor use time. Of three WSDS rankings, subscales 2 (using a smartphone for extended periods of time and neglecting social obligations and other tasks) and 3 (using a smartphone while doing something else and neglect of etiquette) were associated with actual smartphone use time. Subscale 1 (immersion in internet communication) was associated with demographic characteristics. These findings suggest the usefulness of the WSDS.
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Fitrayassa, Haekal, Citra Savitri, and Syifa Pramudita Faddila. "The Influence of Product Quality, Brand Image and Lifestyle on Iphone Purchasing Decisions For Generation-Z in Karawang." West Science Business and Management 2, no. 02 (June 28, 2024): 304–15. http://dx.doi.org/10.58812/wsbm.v2i02.901.
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In Indonesia, the iPhone became the ruler of the smartphone market share of 11.81%. However, the iPhone has a relatively expensive price for teenagers or gen-z, although with a high price there are still many who crave this smartphone, this study aims umtuk determine the extent to which product quality, brand image, and lifestyle affect iPhone purchasing decisions in Generation-z in Karawang. This study uses a quantitative approach. The population studied based on domicile in Karawang, the number of samples used as many as 200 respondents. The determination of sampling technique in research is nonprobability sampling through purpose sampling. The results of this study stated that the quality of product brand image and lifestyle significantly influence the decision to buy an iPhone in Generation-z in Karawang. Further research may consider other factors such as cultural influences, social environment and price competitiveness in influencing iPhone purchase decisions.
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Rohimah, Miladiyah Jembari, Lalu edy Herman mulyono, and Emilia Septiani. "PENGARUH BRAND IMAGE, PRODUCT INNOVATION DAN HEDONIC VALUE TERHADAP WILLINGNESS TO PAY PREMIUM PRICE." Jurnal Riset Pemasaran 1, no. 1 (November 11, 2022): 16–29. http://dx.doi.org/10.29303/jrp.v1i1.1749.
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Penelitian ini bertujuan untuk mengetahui pengaruh brand image, product innovation dan hedonic value terhadap willingness to pay premium price pada smartphone iPhone. Jenis penelitian yang digunakan adalah penelitian asosiatif kausal dengan pendekatan kuantitatif. Populasi pada penelitian ini adalah masyarakat Indonesia yang pernah atau sedang menggunakan smartphone iPhone. Pengambilan sampel dengan menggunakan teknik non probability sampling dengan metode purposive sampling. Jumlah sampel pada penelitian ini sebanyak 100 responden, dengan kriteria usia minimal 17 tahun dan mengetahui, memahami, dan menggunakan smartphone iPhone minimal 3 bulan. Alat analisis menggunakan regresi linier berganda dengan program SPSS 26. Hasil dari penelitian ini menunjukkan bahwa brand image dan hedonic value berpengaruh positif dan signifikan terhadap willingness to pay premium price. Akan tetapi product innovation tidak berpengaruh positif dan signifikan terhadap willingness to pay premium price.
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Ruslim, Tommy Setiawan, Nova Nova, Dyah Erny Herwindiati, and Cokki Cokki. "THE IDENTIFICATION OF PURCHASE INTENTION AMONG IPHONE CUSTOMERS IN DEPOK VIEWED FROM EWOM, BRAND IMAGE, BRAND TRUST, PERCEIVED VALUE, AND BRAND PREFERENCE." International Journal of Application on Economics and Business 1, no. 4 (November 28, 2023): 2354–67. http://dx.doi.org/10.24912/ijaeb.v1i4.2354-2367.
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Communication has become a kind of activities performed by human beings everyday, either directly or indirectly. Handphone as one among the communication means, was then developed into smartphone. Due to many smartphones released every year, customers are then faced with so many choices. One among the global reputable smartphone brands is Apple. Therefore, Apple sellers must be able to attract the customers’ attention and increase their purchase intention toward iPhone products, so that these products can compete with others and survive in the market. This research aimed to test the effects of EWOM, brand image, brand trust, perceived value, and brand preference on purchase intention among iPhone customers in Depok, West Java, Indonesia. This descriptive research was conducted to depict the characteristics or functions of a population. By using questionnaire distributed online and among 355 respondents filling-out, there were only 349 respondents from which the data can be processed further by using the SmartPLS-SEM software. The result of this research supported that brand image, brand trust, perceived value, and brand preference have positive and significant effects on purchase intention among iPhone customers in Depok, while EWOM does not have significant effect on purchase intention.
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Mohammad Farraas Salsabiil and Nuruni Ika Kusuma W. "The Influence of Brand Love and Hedonistic Lifestyle on the Purchasing Decision of Iphone Smartphones (A Study on Iphone Users From Generation Z in Surabaya)." Indonesian Journal of Business Analytics 3, no. 3 (June 29, 2023): 583–88. http://dx.doi.org/10.55927/ijba.v3i3.4836.
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This study aims to analyze the effect of brand love and hedonistic lifestyle on iPhone smartphone purchasing decisions in Surabaya. Based on the research results of 119 respondents, love for the brand and a hedonistic lifestyle positively and significantly affect the decision to buy an iPhone smartphone. The push variable of brand love is the most significant factor in influencing consumers' purchasing decisions. At the same time, the indicator of a hedonistic lifestyle is the distribution of buying ideas or consumers' level of knowledge about the latest trends, fashions, and innovations. In this context, brand love and a hedonistic lifestyle are important factors in attracting and influencing consumers' purchasing decisions for iPhone smartphone products. This research aligns with previous research showing a positive and significant effect of brand love and a hedonistic lifestyle on product purchasing decisions.
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Talia, Mutiara Agnes, and Reminta Lumban Batu. "PENGARUH GAYA HIDUP DAN ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN IPHONE." Jurnal Apresiasi Ekonomi 10, no. 3 (September 30, 2022): 386–94. http://dx.doi.org/10.31846/jae.v10i3.484.
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ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh Gaya Hidup dan Atribut Produk terhadap Keputusan Pembelian Smartphone iPhone di Karawang. Populasi yang digunakan di penelitian ini adalah pengguna iPhone di Karawang. Dengan sampel sebanyak 96 responden. Pengumpulan data digunakan menggunakan teknik kuesioner. Berdasarkan hasil penelitian, hasil uji signifikansi pengaruh simultan dengan uji F, gaya hidup dan atribut produk secara bersama-sama atau simultan, berpengaruh signifikan (secara statistika) terhadap keputusan pembelian. Berdasarkan hasil uji pengaruh parsial dengan uji t, diketahui seluruh variabel bebas, yakni variabel gaya hidup terhadap keputusan pembelian dipengaruhi koefisien regresi 0.630 dan t hitung 4.733 > 1.98580 dengan nilai signifikansi 0.000 < 0.05. pengaruh gaya hidup terhadap keputusan pembelian dipengaruh koefisien regresi 0.656 dan t hitung 5.056 > 1.98580 dengan nilai signifikansi 0.00 < 0.05 jadi dapat disimpulkan bahwa atribut produk berpengaruh secara signifikan terhadap keputusan pembelian IPhone. Berdasarkan uji F gaya hidup dan atribut produk terhadap keputusan pembelian secara bersama-sama berpengaruh positif dan signifikan terhadap keputusan pembelian smartphone merek iPhone pada pengguna iPhone di Karawang yang dapat dilihat dari nilai F sebesar 67.1412 > sebesar (3.09) nilai F hitung > F table atau 67.141 > 3.09 dengan tingkat signifikansi sebesar 0.000 < 0.05. Kata Kunci: Gaya Hidup, Atribut Produk, Keputusan Pembelian ABSTRACT This study aims to determine the effect of Lifestyle and Product Attributes on iPhone Smartphone Purchase Decisions in Karawang. The population used in this study were iPhone users in Karawang. With a sample of 96 respondents. Data collection was used using a questionnaire technique. Based on the results of the study, the results of the significance test of the simultaneous effect with the F test, lifestyle and product attributes together or simultaneously, have a significant (statistically) effect on purchasing decisions. Based on the results of the partial effect test with t test, it is known that all independent variables, namely lifestyle variables on purchasing decisions are influenced by regression coefficient 0.630 and t count 4.733 > 1.98580 with a significance value of 0.000 < 0.05. the influence of lifestyle on purchasing decisions is influenced by a regression coefficient of 0.656 and t count 5.056 > 1.98580 with a significance value of 0.00 < 0.05 so it can be concluded that product attributes have a significant effect on iPhone purchasing decisions. Based on the F test of lifestyle and product attributes on purchasing decisions, jointly a positive and significant effect on purchasing decisions for iPhone brand smartphones on iPhone users in Karawang which can be seen from the F value of 67.1412 > (3.09) F arithmetic value > F table or 67,141 > 3.09 with a significance level of 0.000 < 0.05.Keywords: Lifestyle, Product Attributes, Purchase Decisions
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Rose, Chris. "Ubiquitous Smartphones, Zero Privacy." Review of Business Information Systems (RBIS) 16, no. 4 (December 18, 2012): 187–92. http://dx.doi.org/10.19030/rbis.v16i4.7438.
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If your smartphone has a GPS, your provider knows exactly where you are and where you have been as well as who you have contacted. In addition, tracking software which logs where you have been and what you did has been previously found on Apple's iPhone and just recently, Carrier IQ tracking software has been acknowledged to be on over 150 million smartphones. If this is combined with a recent government directive that no warrant is needed to access this information, then if you have a smartphone, you really have zero privacy.
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Yang, William E., Erin M. Spaulding, David Lumelsky, George Hung, Pauline Phuong Huynh, Kellen Knowles, Francoise A. Marvel, et al. "Strategies for the Successful Implementation of a Novel iPhone Loaner System (iShare) in mHealth Interventions: Prospective Study." JMIR mHealth and uHealth 7, no. 12 (December 16, 2019): e16391. http://dx.doi.org/10.2196/16391.
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Background As smartphone ownership continues to rise, health care systems and technology companies are driven to develop mobile health (mHealth) interventions as both diagnostic and therapeutic tools. An important consideration during mHealth intervention development is how to achieve health equity despite demographic differences in smartphone ownership. One solution is through the recirculation of loaner smartphones; however, best practices for implementing such programs to optimize security, privacy, scalability, and convenience for participants are not well defined. Objective In this tutorial, we describe how we implemented our novel Corrie iShare program, a 30-day loaner iPhone and smartwatch recirculation program, as part of a multi-center mHealth intervention to improve recovery and access to guideline-directed therapy following acute myocardial infarction. Methods We conducted a prospective study utilizing a smartphone app and leveraged iOS enterprise features as well as cellular data service to automate recirculation. Results Our configuration protocol was shortened from 1 hour to 10 minutes. Of 200 participants, 92 (46.0%) did not own an iPhone and would have been excluded from the study without iShare. Among iShare participants, 72% (66/92) returned their loaned smartphones. Conclusions The Corrie iShare program demonstrates the potential for a sustainable and scalable mHealth loaner program, enabling broader population reach while optimizing user experience. Implementation may face institutional constraints and software limitations. Consideration should be given to optimizing loaner returns.
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E. V., Aganbi, Akodu P. K., Ojorgu L. O., Lucas B. D., and Adelusi G. A. "The iPhone Phenomenon, Media Literacy and United Nation’s 2030 Sustainable Developmental Goals in Nigeria." British Journal of Mass Communication and Media Research 4, no. 1 (July 3, 2024): 132–46. http://dx.doi.org/10.52589/bjmcmr-8yrhh0gl.
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In September 2015, the General Assembly adopted the 2030 Agenda for Sustainable Development which includes 17 interconnected Sustainable Development Goals (SDGs) - quality education, reduced inequality, responsible consumption and production, and partnerships to achieve the goals. Smartphones are becoming increasingly prevalent element of the educational experience in classes, from preschool to graduating school level. The iPhone phenomenon makes students' lives easier. They can access their school information on portable devices. This is referred to as electronic learning (e-learning); smartphone is advanced mobile phone device that has improved considerably in the 21st century with the accommodation of features such as accessing emails, biometrics, online shopping, social media, and many more. The question arises whether the iPhone craze is driven by the passion for securing academic excellence, prestige, or social relevance. This author observes that the use of smartphones is gradually becoming an effective and indispensable learning tool used to enhance youths' social engagement. Hence, this study aims to conceptually synthesize existing literature on the iPhone phenomenon using the Marshal McLuhan Theory.
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Riswan, Muhammad Syahendra, Handojo Djoko Waloejo, and Sari Listyorini. "Pengaruh Inovasi Produk dan Kualitas Produk terhadap Kepuasan Konsumen pada Pengguna Smartphone Merek Iphone Apple di Kota Semarang." Jurnal Ilmu Administrasi Bisnis 11, no. 2 (October 18, 2022): 272–80. http://dx.doi.org/10.14710/jiab.2022.34635.
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Apple sendiri merupakan produsen teknologi yang memiliki produk smartphone unggulannya yang bernama Iphone. Namun Iphone bukan menjadi brand yang memiliki presentase terbanyak dalam survei top brand yang dilakukan di Indonesia. Dengan data ini menunjukan bahwa Iphone bukan menjadi produk yang memiliki tingkat kepuasan konsumen tertinggi di Indonesia. Keluhan konsumen indonesia mengenai Iphone sendiri menjelaskan seringnya mengalami eror dan baterai mudah panas ataupun bahkan rusak. Selain itu pengguna juga mengeluhkan mengenai desain yang mononton. Sehingga dengan melihat permasalahan yang ada penelitian ini ditujukan untuk mengetahui pengaruh inovasi produk dan kualitas produk terhadap kepuasan konsumen pada pengguna smartphone Iphone. Jumlah sample yang digunakan adalah sebanyak 100 responden yang menggunakan ataupun pernah menggunakan produk Iphone yang bertempat tinggal tetap ataupun sementara di kota Semarang. Penelitian ini menggunakan teknik nonprobability sampling yaitu purposive sampling. Dalam mengumpulkan data dilakukan melalui kuesioner, wawancara, dan studi pustaka. tipe penelitian yang digunakan adalah explanatory research. Hasil variabel inovasi memiliki pengaruh positif terhadap variabel kepuasan konsumen, lalu terdapat variabel kualitas produk memiliki pengaruh positif terhadap variabel kepuasan konsumen, dan yang terakhir adalah variabel inovasi dan kualitas produk memiliki pengaruh positif terhadap variabel kepuasan konsumen. Saran yang dapat peneliti berikan berdasarkan penelitian ini adalah bagi Apple sebagai produsen Iphone itu sendiri adalah desain yang harus memiliki tampilan yang baru dan berbeda dari sebelumnya sehingga konsumen merasa tidak bosan akan desain yang ditawarkan. Selain itu kualitas kesehatan baterai terus menjadi kendala bagi pengguna Iphone yang diharapkan, Apple dapat mengatasi permasalahan tersebut dan saran yang terakhir adalah mengenai penerapan harga pada produk Iphone yang berdasarkan penelitian ini masih terlalu tinggi.
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Sanjaya, Aileen Gracesela, Endar Rachmawaty Linuwih, and Eka Fadilah. "Revealing the Myths in Iphone 14 Series Advertisements: Semiotics Approach." International Journal of English and Applied Linguistics (IJEAL) 3, no. 2 (August 29, 2023): 171–80. http://dx.doi.org/10.47709/ijeal.v3i2.2746.
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Semiotics is a branch of science that examines human signs. The semiotic aspects and cases are exciting topics to discuss in interpreting the meaning of advertising because the ambiguous message conveyed in the advertisement may cause difficulties in understanding its meaning among the customers. This research aims to discover the connotative and denotative meanings of the signs in the iPhone 14 series advertising videos. This study is qualitative research. The data sources used in this study are six advertising videos, which consisted of five video advertisements that aired in September 2022 and one video advertisement that aired in January 2023 on YouTube. The data were analyzed with verbal and nonverbal signs according to Saussure's theory (1950) in the form of words, phrases, sentences, sounds, situations, models, motion, and video images of iPhone 14 series advertisements and then searched for connotative and denotative meanings according to Barthes' theory (1983). From all of those connotative meanings can be concluded that the myths of the iPhone 14 series are the latest feature of the iPhone 14 series that shows the sophistication of Apple’s product smartphone. Its luxurious design also makes all iPhone 14 owners proud to use it. The sophistication and luxurious design are a perfect combination that makes iPhone 14 an expensive smartphone. In conclusion, iPhone 14 series advertisements represent a luxurious, sophisticated, and exclusive lifestyle.
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Fadillah, Adil, and Novia Tifani. "Pengaruh Lingkungan Sosial, Kepercayaan Merek, dan Citra Merek Terhadap Keputusan Pembelian (Studi Kasus pada pengguna iPhone di Kota Bogor)." Jurnal Ilmiah Manajemen Kesatuan 6, no. 1 (April 16, 2018): 009–16. http://dx.doi.org/10.37641/jimkes.v6i1.31.
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The purpose of this study were (1) to determine the influence of social environment on purchasing decisions of iPhone, (2) to determine the effect confidence brand on purchase decisions of iPhone users,(3) to determine the effect of brand image to purchasing decisions of iPhone (4) to determine the influence of social environment, brand trust and brand image altogether on purchasing decisions of iPhone. The respondents in this research were 100 respondents, taken from the iPhone smartphone users in the city of Bogor and the campus STIE Kesatuan. The data were then processed using SPSS, 2016. From the analysis conducted, following results were obtained; (1) The social environment has a positive influence on purchase decisions resulted in a coefficient of 0.056 and a significance value of 0.247. (2) Trust brand has a positive influence on purchase decisions resulted in a coefficient of 0.257 and a significance value of 0.004. (3) The influence of brand image has a positive influence on purchase decisions resulted in a coefficient of 0.251 and a significance value of 0.002. (4) Social Environment, Brand Trust and Brand altogether have positive influence and significance on purchasing decisions of iPhone smartphones with significant value 0,000. Detreminasinya coefficient value of 0.369 indicates that 36.9% Social Environment variables, Brand Trust and Brand Purchase Decisions influencing variables, whereas for 63.1% explained by other variables not examined in this study
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Firdayanti, Yolanda, and Farah Oktafani. "Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Smartphone Iphone 12 Di Kota Bandung." RELASI : JURNAL EKONOMI 19, no. 1 (January 10, 2023): 1–11. http://dx.doi.org/10.31967/relasi.v19i1.650.
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The purpose of this study is to analyze the customer perception of smartphone iPhone 12 in Bandung City on Product Quality and Product Price on Purchase Decisions partially and simultaneously. The method that is used in this study is descriptive quantitative method. Sampling was carried out using a non-probability sampling method with a purposive sampling sample. The sample of this research was iPhone 12 users who live in Bandung City, with a total of 100 respondents. The analysis data technique that was used in this research was multiple linear regression. Based on the results of the T-test in this research, product quality and price variable have a significant influence on purchasing decisions partially on iPhone 12 smartphone users in Bandung City. Furthermore, based on the results of the F-test in this study, product quality and product price variables have a significant influence on purchasing decisions simultaneously on iPhone 12 smartphone users in Bandung City. Therefore, based on the result of the coefficient determination, the R Square has a score of 0.696, which means that the independent variables, product quality and product price affect the purchasing decisions by 69.6% while the remaining 30.4% is the contribution of the influence of other variables outside this study.
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Walter Tabelessy. "Brand Love: Mediating Effect of the Relationship Between Social Media Marketing, Brand Loyalty and Brand Equity iPhone Brand Smartphone in Ambon City." International Journal of Integrative Research 2, no. 5 (June 3, 2024): 439–52. http://dx.doi.org/10.59890/ijir.v2i5.1928.
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Competition between smartphone brands requires manufacturers to be able to introduce products and brands to consumers using various strategies, one of which is using social media marketing. One smartphone product that uses social media marketing as a marketing strategy is the iPhone brand smartphone through its Instagram account by prioritizing User Generated Content (UGC). This research aims to analyze the relationship between social media marketing, brand love, brand loyalty, and brand equity, and analyze brand love as a mediating variable in these relationships. To determine the sample size, the inverse square root technique was used by focusing on 100 consumers who use iPhone brand smartphones in Ambon City with a purposive sampling technique. The data analysis method uses the PLS‑SEM method with the SmartPLS application ver. 4. The results of data processing prove that social media marketing has a significant impact on brand love, social media marketing does not have a significant impact on brand loyalty, social media marketing has a significant impact on brand equity, brand love has a significant impact on brand loyalty, brand love has a significant impact on brand equity, and brand love can significantly mediate (full mediation) the relationship between social media marketing and brand loyalty
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LEMOYNE, ROBERT, and TIMOTHY MASTROIANNI. "IMPLEMENTATION OF A SMARTPHONE AS A WIRELESS ACCELEROMETER PLATFORM FOR QUANTIFYING HEMIPLEGIC GAIT DISPARITY IN A FUNCTIONALLY AUTONOMOUS CONTEXT." Journal of Mechanics in Medicine and Biology 18, no. 02 (March 2018): 1850005. http://dx.doi.org/10.1142/s0219519418500057.
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The utility of the smartphone, such as the iPhone, constitutes considerable potential for the advancement of the biomedical and healthcare industry. A notable feature of the iPhone is the capacity to combine the internal accelerometer sensor with a software application to enable the functionality of a wireless accelerometer platform. Preliminary research has demonstrated the iPhone’s ability to quantify features of healthy gait. The research applies a single iPhone mounted proximal to the lateral malleolus of the affected leg and subsequently the unaffected leg to ascertain quantified disparity of hemiplegic gait from an engineering proof of concept perspective. In order to maintain a consistent gait velocity, a constant velocity treadmill is incorporated into the research endeavor. Post-processing of the gait acceleration waveform is greatly facilitated through the use of a software automation program using Matlab that emphasizes on the rhythmicity of gait. Two gait parameters were obtained: stance-to-stance temporal disparity and stance-to-stance time-averaged acceleration, and demonstrated considerable accuracy, consistency, and reliability. As noted per the constant treadmill velocity, stance-to-stance temporal disparity for the affected and unaffected legs was established as not statistically significant. A statistical significance was determined for the stance-to-stance time-averaged acceleration regarding the affected and unaffected legs. The iPhone application represents a wireless accelerometer platform capable of identifying statistically significant and quantified disparity of hemiplegic gait features through automated post-processing in a functionally autonomous environment.
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Elhattab, Ahmed, Nasim Uddin, and Eugene OBrien. "Extraction of Bridge Fundamental Frequencies Utilizing a Smartphone MEMS Accelerometer." Sensors 19, no. 14 (July 17, 2019): 3143. http://dx.doi.org/10.3390/s19143143.
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Smartphone MEMS (Micro Electrical Mechanical System) accelerometers have relatively low sensitivity and high output noise density. Therefore, it cannot be directly used to track feeble vibrations such as structural vibrations. This article proposes an effective increase in the sensitivity of the smartphone accelerometer utilizing the stochastic resonance (SR) phenomenon. SR is an approach where, counter-intuitively, feeble signals are amplified rather than overwhelmed by the addition of noise. This study introduces the 2D-frequency independent underdamped pinning stochastic resonance (2D-FI-UPSR) technique, which is a customized SR filter that enables identifying the frequencies of weak signals. To validate the feasibility of the proposed SR filter, an iPhone device is used to collect bridge acceleration data during normal traffic operation and the proposed 2D-FI-UPSR filter is used to process these data. The first four fundamental bridge frequencies are successfully identified from the iPhone data. In parallel to the iPhone, a highly sensitive wireless sensing network consists of 15 accelerometers (Silicon Designs accelerometers SDI-2012) is installed to validate the accuracy of the extracted frequencies. The measurement fidelity of the iPhone device is shown to be consistent with the wireless sensing network data with approximately 1% error in the first three bridge frequencies and 3% error in the fourth frequency.
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Pratama, Mawan Januar, and Nuruni Ika Kusuma W. "Pengaruh Brand Image dan Persepsi Harga terhadap Keputusan Pembelian Produk Iphone di Wilayah Gubeng Surabaya." J-MAS (Jurnal Manajemen dan Sains) 7, no. 2 (October 26, 2022): 417. http://dx.doi.org/10.33087/jmas.v7i2.421.
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The rapid development of today's technological era affects the decision of people who want to buy goods to consider a brand first because of the image that is already attached to the brand, such as quality and price. The number of smartphone products that enter the market for sale today makes consumers make several considerations when choosing a smartphone. Formation of a good iPhone brand image, consumers will consider making purchases on iPhone products, therefore even though the data above shows that the iPhone in 2019-2020 has declined, it does not affect consumer decisions to purchase products. Iphone products have a very good brand image, therefore the price is not a problem for consumers to make purchasing decisions. This study uses a questionnaire method to take samples, researchers will examine iPhone customers in Gubeng Surabaya more than once. Analysis of the data used in this study using the component-based Structural Equation Modeling (SEM) method using Partial Least Square (PLS) analysis tool. The choice of using the PLS analysis tool is because it is widely used for causal-predictive analysis and is an appropriate technique used in prediction applications and theory development in this study. This study obtained the results that brand image and price perception have a positive and significant influence on purchasing decisions on iPhone products in Surabaya.
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Orshella, Devy Dwi, and Widodo Andri Saputro. "Penilaian Konsumen Millennial terhadap Tingkat Usabilitas Produk Smartphone." Jurnal Media Teknik dan Sistem Industri 2, no. 2 (October 17, 2018): 29. http://dx.doi.org/10.35194/jmtsi.v2i2.415.
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Perkembangan teknologi smartphone di Indonesia saat ini tentunya tidak terlepas dari pengaruh gaya hidup generasi millennial. Dimana kelompok konsumen muda ini dikenal sebagai generasi yang paling terkoneksi secara sosial dan sangat mendominasi jumlah pengguna smartphone di Indonesia dalam tiga tahun terakhir. Salah satu perkembangan teknologi tersebut terdapat pada interface produk smartphone. Semakin baik tingkat usabilitas suatu interface, tentunya semakin memudahkan penggunanya dan menimbulkan loyalitas terhadap produk tersebut. Sehingga penelitian ini dilakukan untuk mengetahui perbandingan tingkat usabilitas interface dua produk smartphone terlaris di Indonesia, yakni Iphone dan Samsung. Penelitian dilakukan dengan metode observasi langsung terhadap responden yang mewakili populasi generasi millennial di Kabupaten Ciamis. Responden akan menyelesaikan 10 tugas sebanyak empat kali percobaan pada masing-masing interface. Hasil penelitian ini menunjukkan bahwa interface Samsung lebih unggul pada dimensi efficiency, error, dan memorability. Sedangkan interface Iphone lebih unggul pada dimensi learnability dan satisfaction. Disamping itu, terdapat pula rekomendasi usulan perbaikan yang dapat dilakukan oleh para pengembang untuk penyempurnaan interface produk smartphone.