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Journal articles on the topic 'IPhone'

Author: Grafiati

Published: 4 June 2021

Last updated: 26 July 2025

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1

Adelia Ananda Salsabila and Maria Indira Aryani. "PRAKTIK BLACK MARKET PADA KASUS PENJUALAN IPHONE SECOND DI INDONESIA TAHUN 2016–2020." Journal Publicuho 5, no. 4 (2023): 1202–23. http://dx.doi.org/10.35817/publicuho.v5i4.60.

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The iPhone is a smartphone designed and marketed by Apple Inc. with a distinctive brand image. It has technological advantages that cause the iPhone to have an expensive market price. The iPhone's high price in Indonesia has led to the spread of black-market iPhones that come from black market imports and sold after a reconditioning process. Those black-market iPhones followed by unofficial repairs and without an official warranty. This research aims to discover the cause of the high sales figures of black-market iPhones in Indonesia. This research is analyzed using the theory of black-market

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2

Diesta Wahyu Kusuma and Muhammad Alhada Fuadillah Habib. "Pengaruh Gaya Hidup, Promosi, dan Harga terhadap iPhone pada iPhoneku Bandung Tulungagung." Journal of Management and Creative Business 2, no. 2 (2024): 303–21. http://dx.doi.org/10.30640/jmcbus.v2i2.2371.

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The iPhone smartphone is a smartphone brand from Apple that is currently in great demand by the public. From year to year, the iPhone has experienced developments in terms of its series and design which can attract consumer interest. One of the businesses that sells iPhones in Bandung, Tulungagung, is iPhoneku Bandung. iPhoneku Bandung is the only store that has the most consumers in the Bandung Tulungagung area. In the midst of a lot of competition for similar products, iPhoneku Bandung has managed to maintain its sales and become one of the choices for people around Bandung. This research ai

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3

Giati Rahayu and Sri Prilmayanti Awaluddin. "Analisis Strategi Pemasaran I Phone Inter dan I Phone Resmi di Kota Surabaya." MASMAN : Master Manajemen 2, no. 2 (2024): 56–65. http://dx.doi.org/10.59603/masman.v2i2.384.

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The research aims to understand market dynamics, identify advantages and disadvantages of official iPhone Inter and iPhone, and formulate effective marketing strategies to increase official iPhone sales in Indonesia. The study uses qualitative methods with in-depth interviews and targeted group discussions to gain insight into perceptions, preferences, and factors that influence consumer purchasing decisions. Research results show that the smartphone market in Indonesia is heavily influenced by price sensitivity and consumer awareness of warranty and after-sales service. The iPhone Inter attra

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Judice, Pedro, Jorge Fouto, Miguel Horta, and Sara Pereira. "Validity of iPhone health application step count in semi free-living conditions." Acta IMEKO 13, no. 1 (2024): 1–7. http://dx.doi.org/10.21014/actaimeko.v13i1.1673.

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The iPhone’s validity for measuring steps has been mainly investigated under laboratory conditions, while studies that include real-world conditions are still scarce. We examined the validity of iPhones in measuring steps in real-world walking conditions, while using direct observation with video as reference. A sample of 100 adults who owned an iPhone 5S or higher was included and participants were randomly allocated to one of two protocols. Limits of Agreement (LoA), Mean Absolute Percentage Error (MAPE), linear-regression and Bland-Altman analyses were carried out. In Protocol-1, which incl

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M., Thariq Hawari, and Rustiadi Sonny. "Premium on a Budget: Second-hand iPhones in Indonesia." International Journal of Current Science Research and Review 05, no. 02 (2022): 375–82. https://doi.org/10.5281/zenodo.6033843.

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Abstract : Apple, as one of the major players in the global smartphone market, does not have a strong position in the market but there are unique patterns found in the iPhone market in Indonesia as the second-hand market is thriving, although the newer iPhones keep releasing annually. This research is trying to explore the uniqueness of the Indonesia market through several interviews conducted and observation. Through analysing the company’s internal capabilities and market conditions in Indonesia, it is found that despite the annual changes, Apple has preserved the older iPhone due to l

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Keusch, Florian, and Ting Yan. "Web Versus Mobile Web." Social Science Computer Review 35, no. 6 (2016): 751–69. http://dx.doi.org/10.1177/0894439316675566.

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Due to a rising mobile device penetration, Web surveys are increasingly accessed and completed on smartphones or tablets instead of desktop computers or laptops. Mobile Web surveys are also gaining popularity as an alternative self-administered data collection mode among survey researchers. We conducted a methodological experiment among iPhone owners and compared the participation and response behavior of three groups of respondents: iPhone owners who started and completed our survey on a desktop or laptop PC, iPhone owners who self-selected to complete the survey on an iPhone, and iPhone owne

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7

Putra, Herdian Prahmana, and Efan Elpanso. "Pengaruh Citra Merek dan Gaya Hidup terhadap Keputusan Pembelian Iphone pada Mahasiswa Universitas Bina Darma." J-MAS (Jurnal Manajemen dan Sains) 8, no. 1 (2023): 170. http://dx.doi.org/10.33087/jmas.v8i1.946.

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Iphone is well-known as a high-end cellphone in Indonesia, but because of this there are many fake iphone products or iphone units whose components have been replaced (reconditioned/refurbished) and are sold at low prices. In addition, most iPhone users buy only to fulfill their lifestyle, not because of their needs. The purpose of this study was to determine the effect of brand image and lifestyle on iphone purchasing decisions for Bina Darma University students. The population in this study were Bina Darma University students who purchased iphones, the sample size in this study was 100 Bina

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8

Puri, Widya Triananda, Wahyu Utamidewi, and Luluatu Nayiroh. "Makna IPhone Bagi Sheeple di Kalangan Generasi Z." Da'watuna: Journal of Communication and Islamic Broadcasting 4, no. 2 (2023): 636–45. http://dx.doi.org/10.47467/dawatuna.v4i2.4696.

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Salah satu feinomeina peingguna iPhonei dalam keihidupan seihari-hari untuk meingikuti trein sudah meinjadi topik hangat di kalangan masyarakat hampir di seluruh dunia. Dimana masyarakat seikarang seiakan beirlomba-lomba untuk meimiliki smartphonei yang satu ini. Adapun sebutan untuk penggemar setia iPhone disebut dengan istilah sheeple. Tujuan dari penelitian ini adalah ingin mengetahui Apa Makna iPhone Bagi mahasiswa Ilmu Komunikasi angkatan 2019 FISIP UNSIKA sebagai pengguna iPhone dari kalangan Generasi Z. Penelitian ini menggunakan jenis penelitian kualitatif dengan menggunakan pendekatan

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9

Munthe, Muhammad Royhan, and Abd Rahman Harahap. "Penyalahgunaan Akun pada Handphone Iphone Perspektif Ibnu Taimiyah (Studi pada Akun Jual Beli Online di Kota Medan)." AL-MANHAJ: Jurnal Hukum dan Pranata Sosial Islam 5, no. 1 (2023): 321–30. http://dx.doi.org/10.37680/almanhaj.v5i1.2355.

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Collaboration with iPhone users is cooperation in the form of services in providing a visual display by providing photo and video services via iPhone mobile phones. To do this, the owner of an online buying and selling account must provide the password from his buying and selling account to the iPhone service and video owner. The purpose and focus of this research is to find out the law of cooperation on the iPhone in the Islamic perspective of Ibnu Taimiyah in the city of Medan. The methods used by the author are Library Research and Field Research with a normative-empirical approach. The res

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Purnama hidayat, Lalu wahyudi, Junaidi Sagir, and Rusminah Hs. "Vol 2 No.3 Sept PENGARUH BRAND AWARNESS, BRAND ASSOCIATION, PERCEIVED QUALITY, DAN BRAND LOYALTY TERHADAP MINAT PEMBELIAN ULANG IPHONE PADA MAHASISWA UNIVERSITAS MATARAM." Jurnal Riset Pemasaran 2, no. 3 (2023): 47–55. http://dx.doi.org/10.29303/jrp.v2i3.3284.

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ABSTRAK Pengaruh Brand Loyalty, Perceived Quality, dan Brand Awareness terhadap Minat Mahasiswa Universitas Mataram Membeli iPhone Keinginan dan perilaku konsumen, khususnya pengguna iPhone di kalangan mahasiswa Universitas Mataram, untuk membeli kembali suatu produk berdasarkan tingkat kepuasan yang diinginkan terhadap produk ini dikenal sebagai niat pembelian kembali. Karena mereknya yang kuat, iPhone menjadi pilihan mayoritas mahasiswa Universitas Mataram dan dianggap sebagai barang high-end. Selain itu, penjajakan ini diharapkan dapat melihat apakah unsur-unsur Brand Mindfulness, Bra

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Luo, Zhi Feng, Chao Sun, and Shun Xiang Wu. "Fetching Address Book Info of iPhone OS." Advanced Materials Research 204-210 (February 2011): 1266–69. http://dx.doi.org/10.4028/www.scientific.net/amr.204-210.1266.

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With the rapid development of mobile technology, the mobile phones has gradually become an indispensable part in everybody’s life, and it is replacing the computer’s position step by step. The iPhone is a smart phone made of Apple Company, which opens a new era of software for mobile devices. At the same time, iOS(iPhone’s operating system) has become one of most competitive mobile communications operating systems. The Apple’s protection for security makes the iPhone owners hardly control their phone through the root (highest authority). It is so difficult to manage the information effetely wi

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12

Shriya, P. Jain. "IPhone Supply Chain Strategy and Customer Satisfaction Analysis." Journal of Research and Review in Purchasing and Supply Management 2, no. 1 (2024): 24–35. https://doi.org/10.5281/zenodo.14178960.

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<em>Through this paper, in detail analysis of two important parameters of iPhone has been conducted. The parameters include the supply chain strategy of the brand and the analysis regarding the customer satisfaction of iPhone’s. Factor analysis is the technique used to understand the customer satisfaction of iPhone, the flagship product of the company Apple. iPhone is known for its expensive supple chain efficiency engulfing numerous countries and a huge number of suppliers.</em> <em>The initial segment of this paper would elaborate on the supply chain strategy employed by Apple, for its

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13

Ismunandar dan Irma Mardian. "PENGARUH LIFESTYLE DAN KEPRIBADIAN TERHADAP KEPUTUSAN PEMBELIAN IPHONE PADA MASYARAKATKOTA BIMA." JOURNAL SCIENTIFIC OF MANDALIKA (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 2, no. 10 (2021): 494–500. http://dx.doi.org/10.36312/10.36312/vol2iss10pp494-500.

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Tuntutan akan kebutuhan informasi yang sangat cepat dan mudah membuat para produsen yang bergerak dalam bidang komunikasi melakukan inovasi baru denganmenciptakan alat komunikasi yang praktis, salah satunya yaitu menciptakan teleponseluler atau yang lebih dikenal dengan handphone. Salah satu merek smarphone yang sangat terkenal adalah iphone. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh lifestyle dan kepribadian terhadap keputusan pembelian iPhone pada masyarakat Kota Bima.Populasi dalam penelitian ini adalah semua konsumen yang pernahmelakukan pembelian iphoneDi Kot

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14

Wiens, Kyle, and Peter Corcoran. "Repairability Smackdown II: iPhone versus iPhone." IEEE Consumer Electronics Magazine 3, no. 1 (2014): 19–24. http://dx.doi.org/10.1109/mce.2013.2284933.

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Ario Rezki Wibowo and Yasri Yasri. "The Influence Of Brand Love On Brand Loyalty Through Self Esteem And Susceptibility To Normative Influence As Moderation Variables To Consumers Iphone Product Users In Padang City." Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 1, no. 4 (2023): 181–97. http://dx.doi.org/10.61132/manuhara.v1i4.217.

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This study aims to analyze and prove the effect of brand love on brand loyalty through self-esteem and susceptibility to normative influence as moderating variables. This research was conducted on consumers who used iPhone products at least twice. The data used in this study is primary data obtained by distributing questionnaires to consumers who use iPhones in the city of Padang. The data analysis technique used in this study is the Structural Equation Model (SEM). Data processing is done with Partial Least Square (PLS). Based on the results of testing the hypothesis that has been done, it wa

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16

Arina Larasati Amalia, Agung Pujianto, and Ute Chairuz M. Nasution. "Pengaruh Kualitas Produk dan Gaya Hidup terhadap Keputusan Pembelian Iphone dengan Personal Branding sebagai Variabel Moderat Mahasiswa Universitas Terbuka Surabaya." Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan 3, no. 2 (2025): 83–94. https://doi.org/10.59061/masip.v3i2.1034.

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Everything must continue to progress with the times, including product quality and lifestyle. Although it looks simple, product quality must continue to be developed to suit lifestyles in order to attract buyers, especially in purchasing iPhones among students at Universitas Terbuka Surabaya. The phenomenon of increasing iPhone use among UT students shows that there is encouragement from aspects of product quality, digital lifestyle, and the need to build self-image through personal branding. This study includes quantitative research using the Google form filling method. The analysis technique

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Dewi, Icha Septiani, and Eko Prasojo. "Pengaruh Diferensiasi, Prestise, dan Performa Sistem Operasi terhadap Keputusan Pembelian Handphone Iphone di Kabupaten Magelang." Journal of Economics, Business, Accounting and Management 2, no. 2 (2024): 157–74. http://dx.doi.org/10.61476/yrkm9p97.

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This study aims to determine the influence of differentiation, prestige, and operating system performance on the purchasing decisions of iPhone smartphones in Magelang Regency. This quantitative research was conducted from May 14, 2024, to June 7, 2024. The study population includes all consumers using iPhone products in Magelang Regency, with a sample of 160 respondents. The sampling technique used was non-probability sampling with a purposive sampling approach, and data were collected through questionnaires. Data analysis was performed using multiple linear regression analysis techniques. Th

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Aini, Zahratul, and Sukma D. "Gambaran Self-Acceptance Siswa SMA Negeri 10 Padang Pengguna iPhone." AHKAM 4, no. 1 (2025): 128–44. https://doi.org/10.58578/ahkam.v4i1.4922.

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This research is based on the phenomenon where many students use iphones in a negative light, primarily for show, to maintain social status, follow peers, and appear prestigious to others. iphone users among students become a benchmark in their surrounding environment. This behavior is attributed to poor self-acceptance. Self-acceptance is defined as the process whereby individuals acknowledge and embrace all aspects of themselves, both positive and negative. The purpose of this study is to describe self-acceptance. The study employs a quantitative method with a descriptive quantitative resear

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Mohamed, Eissa Thabit. "Purchase decision: The role of product quality, brand image, and brand ambassador." Journal of Management and Business Insight 2, no. 1 (2024): 24–32. https://doi.org/10.12928/jombi.v2i1.942.

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Purpose- This technological advancement has extended to the world of telecommunications. This can be proven by the presence of smartphones, which offer advantages in various ways. Each manufacturer tries influencing consumers to make purchases by relying on product excellence. Purchasing decisions are essential for every manufacturer regarding marketing their products. Many factors can influence consumer purchasing decisions. This study examines product quality, brand image, and brand ambassadors as antecedents of purchasing decisions. Design/Methodology/Approach- The respondents in this study

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20

Darto, Cahyo Novi Tri, Hengki Irawan, and Rindang Susanto. "Analisis Harga dan Gaya Hidup terhadap Minat Beli Handphone Iphone Second Like New." JOURNAL OF INTERDISCIPLINARY SCIENCE AND EDUCATION 4, no. 1 (2024): 41–48. https://doi.org/10.70371/jise.v4i1.258.

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This study aims to analyze the influence of price and lifestyle on the purchase intention of second like-new iPhones in Bandar Lampung City, specifically among consumers of Nano Store. The rapid development of technology and the increasing public demand for smartphones have made the iPhone one of the most sought-after products due to its quality and prestige. However, the high price of new iPhones has led some consumers to opt for second like-new iPhones, which are considered more affordable yet still functional. This research employs a quantitative approach using a survey method with 100 resp

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21

Kania, Dessy. "HEGEMONIC RELATIONS IN GENDERING THE TECHNOLOGY: The Case of Apple’s @idevice.indonesia Community." Journal Communication Spectrum 11, no. 1 (2021): 39–51. http://dx.doi.org/10.36782/jcs.v11i1.2098.

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This article dissects the practice of gender typification of the iPhone through three layers and explore how the hegemonic relationship between Apple, the community; the moderator and its members. Combining Judith Williamson's semiotics approach and the theory of encoding-decoding from Stuart Hall, it was found that there were differences in gender construction between Apple and the moderator of @idevice.indonesia community and its members. Apple has never explicitly proclaimed the iPhone as a sexed product, if so they have used subtle gender typifications through color coding, objects, and de

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Qotrunnada, Sabila, Jumanto Jumanto, and Asmarani Rahmanti. "Translation Equivalence of Hyperbolic Expression used in iPhone 14, iPhone 14 Pro, and iPhone SE 2022 Official Webpages." Education Quarterly Reviews 6, no. 1 (2023): 515–28. https://doi.org/10.31014/aior.1993.06.01.725.

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This study aims to recognize the translation equivalence through the translation methods of hyperbolic expressions used in iPhone 14, iPhone 14 Pro, and iPhone SE 2022 official webpages. The data used in this study is the hyperbolic expressions gained from the official webpages of iPhone 14, iPhone 14 Pro and iPhone SE 2022. The research stages applied in this study are analyzing the data based on the qualitative method, adjusting the data with the categories of translation method, determining the categorization of the translation equivalence, organizing an explanation for each finding, and th

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23

Omori, MichaelI. "iPhone now." Journal of Emergencies, Trauma and Shock 1, no. 1 (2008): 58. http://dx.doi.org/10.4103/0974-2700.41793.

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Mistry, Nilay R., Binoj Koshy, Mohindersinh Dahiya, et al. "iPhone Forensics." International Journal of Information Security and Privacy 10, no. 3 (2016): 10–24. http://dx.doi.org/10.4018/ijisp.2016070102.

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Smartphone usage has increased in the recent past and has become an extension of the personal computer, so has the complexity of forensic investigation. Vital information on these devices makes them more critical especially when it is part of investigative evidences. The challenge here is the extraction of data, especially when the phone is logically or physically damaged. Chip-off is a niche technique, involving removal of Flash Memory chip with due sophistication, this then is subjected to direct extraction and analysis. Apple iPhones are robust and well locked; the study performed chip-off

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Völker, Jörg. "iPhone Security." Datenschutz und Datensicherheit - DuD 34, no. 7 (2010): 486–91. http://dx.doi.org/10.1007/s11623-010-0136-x.

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26

Tucker, H. "iPhone Killer?" ITNOW 51, no. 6 (2009): 26. http://dx.doi.org/10.1093/itnow/bwp109.

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Spitzer, M. "Kulturkiller iPhone." Nervenheilkunde 32, no. 03 (2013): 153–55. http://dx.doi.org/10.1055/s-0038-1628493.

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Bratton, Benjamin H. "iPhone City." Architectural Design 79, no. 4 (2009): 90–97. http://dx.doi.org/10.1002/ad.923.

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Benita, Elvira, Geraldy Pratama Teguh, and Adelina Proboyo. "The Moderation Role of Subjective Norm on Apple iPhone Purchase Intention: A Study on Generation Z Consumers in Indonesia." Petra International Journal of Business Studies 6, no. 2 (2023): 175–84. http://dx.doi.org/10.9744/petraijbs.6.2.175-184.

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With the widespread adoption of digital technology and the emergence of various smartphone brands worldwide, this research explores how these brands should adapt to the current consumer demands, particularly in a developing country like Indonesia. Gen Z has played a significant role among other generations in the Indonesian smartphone market, particularly favoring luxury brands like the Apple iPhone. Given the limited existing research on luxury consumption behavior in this market, this study aims to investigate the factors influencing the purchase intentions of Indonesian Gen Z consumers towa

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Aziz, Khanda Gharib, Rebin Rafiq, and Hokar Muhamad. "An application of factor analysis to assess the influences of digital marketing on the brand building." Journal of Linguistics and Social Sciences 1, no. 2 (2023): 15. http://dx.doi.org/10.24042/jlss.v1i2.17157.

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This study highlights how digital marketing has made people know more about brands and promote brands in the market through technology. The study focuses on the effects of digital marketing on the branding of a specific product, the Apple brand (iPhone). With a special focus on the factors that make the iPhone brand more popular than other brands. The purpose of this study is to investigate the concept of digital marketing and examine the effects of digital marketing on brand creation, as well as to investigate the factors that make Apple's mobile phones more popular than other brands. This st

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Ling, Goh Mei, Yeo Sook Fern, Tan Seng Huat, Lim Kah Boon, and Tian Sea Lee. "Applied-Information Technology for Brand Image towards the Usage of iPhone." Advanced Materials Research 977 (June 2014): 491–95. http://dx.doi.org/10.4028/www.scientific.net/amr.977.491.

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Nowadays, iPhone has been the most popular smart phone in the world. iPhone sales in the global market have been rising to more than 37 million in the year of 2012. Undoubtedly, iPhone have become common in the world today. iPhone by apple Inc is the yearning of the modern man and the number of iPhone users is increasing every year. A number of 150 iPhone users in Melaka participated in this study by answering the questionnaire from. Moreover it is proved that the independent variables such as feature, innovation, and quality are significantly and positively related to brand image towards purc

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Mei, Alyedia, Nindita Kartika Rahayu, and Rajab Ritonga. "Pengaruh Brand Reputation dan Brand Experience terhadap Trust in a Brand serta Pengaruhnya pada Loyalitas Pelanggan." Warta ISKI 4, no. 1 (2021): 44–50. http://dx.doi.org/10.25008/wartaiski.v4i1.81.

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iPhone merupakan salah satu produk yang dikeluarkan Apple yang menjadi salah satu merek handphone yang digemari oleh masyarakat sehingga masyarakat rela membeli produk ini walau dengan harga yang cukup tinggi. Fitur-fitur canggih yang selalu di upgrade, kecepatan koneksi pada iPhone membuat masyarakat menunggu dan membeli seri terbaru dari iPhone. Di samping itu, penggunaan iPhone tidak hanya untuk alat komunikasi semata, iPhone juga merupakan bagian dari lifestyle masyarakat saat ini. Konsumen akan membeli produk yang memberikan pengalaman menarik bagi mereka, sehingga hal itu akan mendorong

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Pradana, Febri Yuga, and Imam Suharjo. "Implementasi Metode Simple Additive Weighting pada Sistem Rekomendasi Pembelian Iphone Bekas." Jurnal Penelitian Inovatif 4, no. 3 (2024): 937–48. http://dx.doi.org/10.54082/jupin.433.

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Ponsel merupakan alat penting untuk berkomunikasi. Banyak merek yang dijual dan tersedia di Indonesia, salah satunya adalah iPhone. Perkembangan spesifikasi yang sangat cepat memengaruhi tingkat pembelian dan penjualan iPhone baik yang baru maupun bekas. Minat pembelian terhadap iPhone bekas tidak kalah banyak dibandingkan iPhone yang masih baru karena harganya yang bisa turun drastis tanpa menurunkan kualitas iPhone itu sendiri. Namun konsumen terkadang bingung ketika memilih iPhone bekas mana yang tepat untuk mereka. Penelitian ini membuat sistem pendukung keputusan yang bertujuan membantu m

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Haidar Haidar and Benny Gunawan. "Pengaruh Brand Experience, Value dan Brand Loyalty terhadap Pengguna Handphone Iphone di Jakarta Barat." Jurnal Riset Manajemen 3, no. 1 (2025): 493–505. https://doi.org/10.54066/jurma.v3i1.3142.

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The rapid development of information and communication technology has caused significant changes to people's lives, especially in terms of communication. The needs of society in this era of globalization in the form of smartphones are high because technology continues to develop. This study aims to determine the influence of Brand Experience value and brand loyalty to Iphone smartphone customers In this study, the population studied is all people who buy and use iPhone smartphones. The sample in this study amounted to 100 people who were collected and then processed using the multiple linear r

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Wulandari, Nesti, Ahmad Dardiri, Paula Candra, and Nur Novita Sari. "Pengaruh Faktor Psikologis Konsumen Terhadap Keputusan Pembelian Pada Produk Iphone." Jurnal Administrasi Publik dan Bisnis 5, no. 2 (2023): 56–62. http://dx.doi.org/10.36917/japabis.v5i2.86.

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Penelitian ini mengkaji pengaruh faktor psikologis terhadap keputusan pembelian konsumen pada produk iPhone. Faktor-faktor yang diteliti meliputi motivasi, persepsi, pembelajaran, dan sikap konsumen. Metode yang digunakan adalah metode kuantitatif dengan pendekatan positivisme. Sampel penelitian terdiri dari 100 pengguna iPhone. Data dikumpulkan menggunakan instrumen penelitian berupa pertanyaan yang diukur menggunakan skala Likert. Analisis data dilakukan dengan menggunakan analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa motivasi, persepsi, pembelajaran, dan sikap memilik

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Pujianto, Didid. "Pengaruh Brand Image Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembalian Iphone." JUEB : Jurnal Ekonomi dan Bisnis 1, no. 3 (2022): 1–11. http://dx.doi.org/10.55784/jueb.v1i3.202.

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This study aims to determine how brand image, product quality, and lifestyle influence the public's iPhone purchase decisions. This study used quantitative methods with a total population of 60 respondents, namely people who use the iPhone. This research is limited only to people who like to wear branded goods. sampling using a purposive sampling technique using SPSS Version 22. The sampling refers to Roscoe (1975). using a sample size of > 30 respondents and 500 respondents. So for this study, the minimum number taken was 60 respondents. Primary data is employed, and questionnaires are use

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Amalia, Rizki. "MENINGKATKAN MINAT BELI KONSUMEN MELALUI STRATEGI SKIMMING PRICING DAN PENINGKATAN STORE IMAGE PADA PRODUK IPHONE." DFAME Digital Financial Accounting Management Economics Journal 2, no. 1 (2024): 21–27. http://dx.doi.org/10.61434/dfame.v2i1.145.

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Iphone mengalami penururnan pendapatan, namun top brand index menunjukan data market share dari iphone di Indonesia mengalami kenaikan marketshare dimana pada tahun 2023 di fase pertama top brand indeks dari iphone ada di angka 12.40 % dan menduduki peringkat 3 dalam kategori smartphone dibawah Samsung dan Oppo. Pada fase kedua sebesar market share iphone naik sebesar 24.70 % serta berhasil menduduki posisi kedua menggantikan Oppo. Adanya kenaikan market share tersebut menunjukan adanya peningkatan minat beli konsumen pada produk smartphone iphone di Indonesia. Penelitian ini bertujuan menguji

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Ismet, Benjedid, and Eko Harry Susanto. "Pengaruh Value Congruity terhadap Customer Brand Identification, Brand Engagement, dan Affective Brand Commitment serta Dampaknya pada Brand Loyalty Masyarakat dalam Menggunakan Telpon Genggam iPhone." Jurnal Manajemen Bisnis dan Kewirausahaan 5, no. 6 (2021): 593. http://dx.doi.org/10.24912/jmbk.v5i6.15026.

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This research was conducted to know the effect of value congruity on customer brand identification, brand engagement, and affective brand commitment and its impact on community brand loyalty in using iPhone cell phones. This research was conducted using the path analysis method using the partial least square approach. The research method used is quantitative research. The data collection method used is a questionnaire distributed to 96 people who have purchased products from the Apple brand and used Apple iPhone products at least 2 times. The results showed that value congruity has a significa

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Jalil, Maaz, Sandor R. Ferenczy, and Carol L. Shields. "iPhone 4s and iPhone 5s Imaging of the Eye." Ocular Oncology and Pathology 3, no. 1 (2016): 49–55. http://dx.doi.org/10.1159/000448721.

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Meizary, Ary, and Winda Rika Lestari. "Pengaruh Atribut Produk, Persepsi Nilai Dan Pengalaman Konsumen Terhadap Keputusan Pembelian Apple Iphone Di Bandar Lampung." Jesya 7, no. 1 (2024): 791–803. http://dx.doi.org/10.36778/jesya.v7i1.1461.

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Penelitian ini bertujuan untuk mengetahui dan menjelaskan ; (1) Pengaruh atribut produk (X1) terhadap keputusan pembelian (Y) Apple iPhone di Bandar Lampung, (2) pengaruh persesepsi nilai (X2) terhadap keputusan pembelian (Y) Apple iPhone di Bandar Lampung, (3) pengaruh pengalaman konsumen (X3) terhadap keputusan pembelian (Y) Apple iPhone di Bandar Lampung, (4) pengaruh secara bersamaan atribut produk (X1), persesepsi nilai (X2), pengalaman konsumen (X3) terhadap keputusan pembelian (Y) Apple iPhone di Bandar Lampung. Penelitian ini menggunakan jenis penelitian metode kuantitatifdengan sampel

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Anisa Tamima, Frilia, Rusminah Rusminah, and Lalu Adi Permadi. "PENGARUH CITRA MEREK PADA KEPUTUSAN PEMBELIAN PRODUK IPHONE DI KALANGAN GEN-Z KOTA MATARAM DENGAN GAYA HIDUP SEBAGAI VARIABEL INTERVERNING." JMM UNRAM - MASTER OF MANAGEMENT JOURNAL 13, no. 1 (2024): 1–9. http://dx.doi.org/10.29303/jmm.v13i1.804.

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Penelitian ini bertujuan untuk mengetahui gaya hidup dalam memediasi pengaruh citra merek terhadap keputusan penggunaan pembelian produk iPhone di Kalangan Gen-Z Kota Mataram. Populasi dalam penelitian ini adalah penduduk di Kota Mataram yang termasuk dalam generasi Z yaitu generasi kelahiran tahun 1996-2012 yang menggunakan iPhone, sedangkan sampel dari penelitian ini sebanyak 100 pengguna iPhone dengan menggunakan Teknik pengambilan purposive sampling. Jenis penelitian ini merupakan penelitian asosiatif. Pengolahan data pada penelitian ini menggunakan SPSS 26.0 for Windows, dimana dilakukan

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Marsyaf, Agesha, Dimas Ihza Rifandi, and Rian Dani. "INFLUENCE OF BRAND IMAGE AND LIFESTYLE ON PURCHASING DECISIONS IPHONE IN JAMBI CITY." JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW 7, no. 1 (2023): 21–25. http://dx.doi.org/10.22437/jbsmr.v7i1.29680.

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The purpose of this study is first to determine the effect of brand image on iPhone purchasing decisions. The second is to determine the effect of lifestyle on iPhone purchasing decisions. The third is to determine the effect of brand image and lifestyle on iPhone purchasing decisions. The first data analysis method used was the instrument test. Both are multiple linear regressions. The third uses hypothesis testing. The results of this study concluded that brand image and lifestyle influence iPhone purchasing decisions. Both brand image and lifestyle affect iPhone buying decisions. The three

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Imawati, Angraini Putri, Mochamad Rizal Yulianto, and Rita Ambarwati Sukmono. "THE INFLUENCE OF PRICE PERCEPTION, BRAND IMAGE, AND PRODUCT QUALITY ON BUYING INTEREST IN IPHONE SMARTPHONE PRODUCTS (A STUDY ON CONSUMERS IN SIDOARJO)." European Journal of Artificial Intelligence and Digital Economy 1, no. 9 (2024): 19–29. https://doi.org/10.61796/jaide.v1i9.926.

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General Background: The rapid advancement of technology has significantly impacted consumer purchasing decisions, particularly in selecting smartphones. Consumers often consider factors like brand image, price perception, and product quality when choosing products. Specific Background: Among the vast range of smartphone options available, iPhone is a prominent choice, but the specific factors driving consumer interest in iPhone products, particularly in Sidoarjo, remain underexplored. Knowledge Gap: While much research has focused on general smartphone buying behavior, limited attention has be

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Hikmatulloh, Dede, Irfan Nabhani, and Oktri Mohammad Firdaus. "Faktor-Faktor yang Mempengaruhi Proses Keputusan Pembelian Smartphone Iphone pada Konsumen Generasi Z di Kabupaten Garut." Journal Of Entrepreneurship and Strategic Management 3, no. 02 (2024): 101–10. http://dx.doi.org/10.52434/jesm.v3i02.420.

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Kabupaten Garut terletak di Provinsi Jawa Barat, Indonesia. Menurut data dari Garutkab.go.id, Demografi Generasi Z adalah yang terbesar di daerah ini. Keputusan Generasi Z untuk membeli iPhone di Kabupaten Garut yaitu efek dari gaya hidup, citra merek, dan kelompok kelompok referensi. Penurunan harga saham Apple dan pendapatan dikarenakan munculnya iPhone refurbished, iPhone high definition copy & iPhone internasional mempengaruhi kualitas iPhone di pasaran. Keputusan pembelian smartphone iPhone oleh Generasi Z baik itu unit bekas internasional, refurbished, atau resmi sering kali dipilih

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LEMOYNE, ROBERT, and TIMOTHY MASTROIANNI. "IMPLEMENTATION OF A SMARTPHONE AS A WIRELESS ACCELEROMETER PLATFORM FOR QUANTIFYING HEMIPLEGIC GAIT DISPARITY IN A FUNCTIONALLY AUTONOMOUS CONTEXT." Journal of Mechanics in Medicine and Biology 18, no. 02 (2018): 1850005. http://dx.doi.org/10.1142/s0219519418500057.

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The utility of the smartphone, such as the iPhone, constitutes considerable potential for the advancement of the biomedical and healthcare industry. A notable feature of the iPhone is the capacity to combine the internal accelerometer sensor with a software application to enable the functionality of a wireless accelerometer platform. Preliminary research has demonstrated the iPhone’s ability to quantify features of healthy gait. The research applies a single iPhone mounted proximal to the lateral malleolus of the affected leg and subsequently the unaffected leg to ascertain quantified disparit

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Johansen, Bjørn, and Roland van den Tillaar. "Athletics—The World’s Most Measurable Sport, but at What Price? A Comparison of Fully Automatic Timing with Times Measured with Standard Mobile Phones." Sensors 22, no. 7 (2022): 2774. http://dx.doi.org/10.3390/s22072774.

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The aim of this study is to quantify potential systemic timing bias between fully automatic timing (FAT) and timing with iPhone camera (Apple Inc., Cupertino, CA, USA) and then consider whether an iPhone can be used as an inexpensive timing system for sprint events at athletics competitions. A flashlight was aimed at FAT camera (Lynx System Developers, Haverhill, MA, USA) and two iPhones, at 120 and 240 frames per second (fps), respectively, so that they could capture the light from it. By turning the flashlight on and off at varying intervals (1–33 s, average 9.5 s), the cameras captured a se

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Jacomino, Gabriela Porfírio, Larissa Meneguello Biggi, and Olga Maria Coutinho Pépece. "M(eu)Phone: Os Significados de Consumo Para o Consumidor de iPhone Que Não Possui Renda Própria." Revista Interdisciplinar de Marketing 8, no. 2 (2018): 99–115. http://dx.doi.org/10.4025/rimar.v8i2.37274.

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O presente estudo objetivou entender o valor da marca e os significados de consumo do iPhone para seus consumidores que não possuem renda própria, tendo em vista a relevância do segmento de smartphones no mercado, em especial do iPhone. Para isso, a pesquisa qualitativa descritiva foi baseada em dados primários coletados de entrevistas, os quais foram submetidos à análise de conteúdo categorial de Bardin (1979). Os resultados identificaram: dificuldade de definição da marca iPhone, a qual foi referenciada como categoria de produto; ênfase no sofrimento pela possibilidade de perda do iPhone, po

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Pratama, Aggiano Wahyu, and Zuly Budiarso. "Implementasi Metode AHP dan Topsis Pemilihan Smartphone iOS Gaming Terbaik." SMATIKA JURNAL 14, no. 02 (2024): 216–26. https://doi.org/10.32664/smatika.v14i02.1268.

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Dalam era saat ini, ponsel merupakan komponen penting dalam kehidupan sehari-hari. Kemajuan teknologi smartphone yang terjadi dengan cepat membuka peluang baru dalam berbagai aspek kehidupan, termasuk dalam dunia gaming. Pengguna kerapkali dibuat bimbang saat memilih model iOS yang sesuai dengan kriteria untuk keperluan gaming mereka. Dalam menyelesaikan masalah ini, diperlukan sistem untuk melayani konsumen guna memilih smartphone iOS teratas untuk kebutuhan gaming berdasarkan kriteria yang telah ditentukan. Harga, kemampuan grafis, kapasitas penyimpanan, RAM, versi OS, dan daya tahan baterai

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Kurniawan, Rudi. "MARKETING MIX TERHADAP KEPUTUSAN KONSUMEN DALAM PEMBELIAN PRODUK IPHONE (Studi Kasus pada Konsumen Pengguna Iphone di Bandar Lampung)." Journal Of Economic And Business Retail 4, no. 2 (2024): 50. http://dx.doi.org/10.69769/jebr.v4i2.209.

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ABSTRAK Studi ini bertujuan untuk mengeksplorasi hubungan antara komponen marketing mix (produk, harga, promosi, dan distribusi) dengan keputusan konsumen dalam menggunakan telepon seluler merek iPhone. Sampel terdiri dari 100 responden yang menggunakan iPhone di Bandar Lampung, dipilih secara acak oleh penulis selama penelitian. Data dikumpulkan melalui kuesioner dan studi pustaka. Sebelum analisis dilakukan, data yang terkumpul diuji validitas dan reliabilitasnya. Analisis data mencakup analisis deskriptif, kualitatif, serta analisis statistik regresi dan korelasi. Hasil penelitian menyimpul

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Ponikasari, Ponikasari, and Mentiana Sibarani. "The Influence of Brand Image, Product Innovation, and Social Media Marketing Activities on Iphone Purchasing Decisions In Jakarta." Journal Research of Social Science, Economics, and Management 4, no. 5 (2024): 683–97. https://doi.org/10.59141/jrssem.v4i5.757.

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This study aims to analyze the influence of brand image, product innovation and social media marketing activities on iPhone purchasing decisions in DKI Jakarta. This study is included in quantitative research. The population in this study were former iPhone users in DKI Jakarta who are currently or have used iPhone cellphones. The number of samples using the Cochran formula so that 100 respondents were obtained. The analysis method used is multiple linear regression. The results of the study show that brand image has a significant effect on iPhone purchasing decisions in DKI Jakarta, product i

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