Academic literature on the topic 'Is exposed to two broad cultural streams of influence'

Consumption of terrestrial leaf litter by stream invertebrates is an important process, but little attention has been paid to the influence of leaf diversity on the process. Tropical forests are known to have much greater diversity of plant species than their temperate counterparts, but studies of litter processing in tropical streams have not explicitly addressed this issue. This paper documents the streambed leaf litter composition and diversity of an Australian tropical rain-forest stream and the leaf preferences of consumers in the stream. We hypothesized that there would be high diversity of litter in the stream and that the shredders would have broad preferences, given that litterfall of any one species would occur over a restricted period. Leaf litter was characterized by high species diversity (81 species from one stream reach sampled on two occasions). Leaf consumers (‘shredders’) were associated with a relatively broad suite of leaf species (38 species) and did not indicate clear leaf preferences. However, in a laboratory feeding experiment, using the three most common shredder species and some of the most abundant leaf species in the stream, all shredder species exhibited clear preference for a single leaf species (Endiandra bessaphila). Preference for this and other species was affected by the conditioning age of leaves (i.e. the length of time leaves were exposed to leaching and microbial colonization), with conditioned leaves usually being preferred, and previously non-selected leaves becoming more palatable with conditioning. Thus, different successional stages were more important than the identity of leaf species in determining the distribution of shredders among the leaves.

Nearly 50 years on from Alvin Toffler’s Future Shock (1971), contemporary society finds itself navigating the Fourth Industrial Revolution. This era has been described as the convergence of digitisation, robotics, artificial intelligence, globalisation—and speed (Johannessen). As such, temporality is taking on a turbulent and elusive edge. In the previous century, Toffler highlighted that technological change accelerated perceptions of time, and he predicted that by the 21st century, people would find it “increasingly painful to keep up with the incessant demand for change that characterises our time”, where change would come about “with waves of ever accelerating speed and unprecedented impact” (18). While Toffler could not have predicted the exact nature and detail of the specificities of day-to-day life in 2019, we suggest Toffler’s characterisation marks an insightful ‘jumping off’ point for further introspection. With Toffler’s concerns in mind, this issue of M/C Journal is interested in multiple ways that digital media influences and expresses conceptions of temporality in this historical period, the final weeks of 2019. On the basis of the pieces that comprise this issue, we take this concern further to politicise the temporal figurations of media, which we propose permeate all aspects of contemporary experience. Theoretically, this position pays homage to the work performed by Jay Bolter and Richard Grusin more than two decades ago. In 1996, Bolter and Grusin ruminated on the “the wire”, a fictional device that was the central focus of the film Strange Days (1995), a media gadget that could mediate experience from one subject to another, “pure and uncut, straight from the cerebral cortex” (311). For Bolter and Grusin, ‘the wire’ epitomised contemporary culture’s movement toward virtual reality, “with its goal of unmediated visual and aural experience” and they suggested that the film provided a critique of the historical mode “in which digital technologies are proliferating faster than our cultural, legal, or educational institutions can keep up with them” (313). For us, perhaps even more urgently, the wire epitomises the colonisation, infiltration and permeation of the production of temporal layers through media systems and devices into the subject’s direct experience. The wire symbolises, among many things, a simulation of the terrain of time according to the Jorge Luis Borges fable, that is, one-for-one.Contingent upon new shifts, and the academic literature which has sought to critique them thus far, in this editorial, we raise the contention that the technologies and operations of power brought about through the Fourth Industrial Revolution, and its media apparatus, have exposed the subject to a multiplicity of timescapes. In doing so, these configurations have finally colonised subjective experience of time and temporality.Consequently, we have specifically featured a broad selection of articles that explore and discuss the presence of online, mobile, or streamed media as the primary means through which culture understands, expresses, and communicates the world, and ideas around temporality. The articles featured herein explore the ways in which constructs of time organise (and are organised by) other constructs such as; neoliberalism (Bianchino), relaxation (Pont), clocks (Cambpell), surveillance, biopower, narrative (Glitsos), monetisation (Grandinetti), memorialising (Wishart), time travel (Michael), utopias and dystopias (Herb). Through the spectrum of topics, we hope to elucidate to the reader the ways in which digital culture performs and generates ontological shifts that rewrite the relationship between media, time, and experience.ContemporaneityA key concern for us in this issue is the idea of ‘contemporaneity,’ which has been discussed more recently in art theory and criticism by Terry Smith, and Peter Osborne, amongst others. Both Smith and Osborne use the term to articulate the effects of contemporary globalisation, transnationalism, and post-conceptual art. Smith reminds us that in contemporary society there isthe insistent presentness of multiple, often incompatible temporalities accompanied by the failure of all candidates that seek to provide the overriding temporal framework – be it modern, historical, spiritual, evolutionary, geological, scientific, globalizing, planetary. (196)As a result, artists are negotiating and critiquing multiple intersecting and contradictory time codes that pervade contemporary society in order to grapple with contemporaneity today. Yet, concerns with overlayed temporalities enter our everyday more and more, as explored through Justin Grandinetti’s piece, “A Question of Time: HQ Trivia and Mobile Streaming Temporality”, in which he interrogates mobile streaming practices and the ways in which new devices seek out every possible moment that might be monetised and ‘made productive.’Grandinetti’s concern, like the others featured in this issue, attends to the notion of time as evasive, contradictory and antonymous while forming a sense of urgency around the changing present, and also reconciling a multiplicity of time codes at play through technology today. The present is immediately written and archived through news media live feeds, GPS tracking and bio data in apps used for fitness and entertainment amongst others, while the pace of national television, print media, and local radio is folded through our daily experiences. Consequently, we’re interested in the multiple, and sometimes incompatible temporalities that emerge through the varied ways in which digital media is used to express, explore, and communicate in the world today beyond the arenas of contemporary art and art history that Smith and Osborne are primarily concerned with. ExperienceExperience is key. Experience may in fact be the key that unlocks these following conversations about time and the subject, after all, time is nothing if not experiential. Empirically, we might claim that, time is “conceived as the intervals during which events occur” (Toffler 21). However, of course one can only be if one is being in time. Through Bergson we might say that the individual’s perception of time manifests “rightly or wrongly, to be inside and outside us at one and the same time … . To each moment of our inner life there thus corresponds a moment of our body and of all environing matter that is ‘simultaneous’ with it” (205). Time is the platform through which experience of consciousness is mediated, thus the varying manipulations of time through media apparatuses are therefore inextricable with our lived ‘everyday’.E.P. Thompson might call this our “time-sense”, a kind of “inward notation of time” (58), however this rationalisation of time is amplified and complicated by digital media, as warned by Campbell in this issue. Campbell explores the performativity of publicly writing the self on social media that commodifies experience. An inward notion of time therefore becomes inverted and publicly performed through digital media, which is a key source of anxiety and control for individuals. In Toffler’s estimation, even by as early as the 1970s the technoscience of Western culture had “released a totally new social force” and he contends that this had reshaped the collective psyche witha stream of change so accelerated that it influences our sense of time, revolutionizes the tempo of daily life, and affects the very way we “feel” the world around us. We no longer “feel” life as men [sic] did in the past. And this is the ultimate difference, the distinction that separates the truly contemporary man [sic] from all others. (17)While Toffler was referring to a different technological context, he serves as a reminder that digital media amplifies pre-existing effects of technology. Therefore, while autofiction and the public writing of the self is not necessarily new, it is nevertheless key to contemporary feelings of acceleration and the temporal vernacular of contemporaneity – one that exacerbates the experiences of acceleration, inertia, and how we ‘feel’ the present and our presence in the world.In this issue we also wish to note the ways in which digital culture, and perhaps in particular new media platforms and narratives that permeate our homes, appear to be directing the Western “time-sense” (Thompson 80) away from metaphors constructed through the linear trope of ‘rivers’ or ‘streams’ and toward the more complex arrangements that we suggest are more suited to metaphors of ‘confetti’ or ‘snow’, as Laura Glitsos elucidates in her piece “From Rivers to Confetti: Reconfigurations of Time through New Media Landscapes”.As just one example, we might think of the multiplicity of ‘peculiar times’ built upon each other in the production, distribution, consumption and convergence of so many levels of digital media. In one sense, we might approach ‘peculiar times’ as the peculiarity of temporality in any given context. However, in another sense, we might also recognise the layering of standardisation which is then peculiar to each of the modes of production, consumption, and distribution (as laid out by Althusser and Balibar). As just one example, in the context of streaming services, we find the “flattening of historical frames” (Kaplan 144) in the scrolling back and forward on social media timelines (Powell 2). So perhaps our peculiar time speaks of the collapsing between ontological boundaries of past, present, and future—a kind of contemporaneity that splits between the peculiarities of production and consumption of digital media.StandardisationHistoriographies of time-sense in the Western tradition have been covered by thinkers as diverse as E.P. Thompson, Graeme Davidson, Bernard Stiegler, and Henri Lefebvre. While it is not our aim to repeat those narratives here, we concede some markers are crucial to note in order to set the context for our selected pieces. Beginning in the early- to mid- middle ages in Europe, up until the spread of clocks in the 14th century, time was largely related to processes, tasks or stages of light during the day, and time does still continues to exist in this way for some communities (Thompson 58). During this era, and of even back to the third century BCE, there were time-keeping technologies which could measure smaller increments of the day, such as the water-clock, the sun-dial, and the hour-glass, but everyday activities for the working people were largely regulated by natural or circadian rhythms (Thompson). It is perhaps these rhythms which served to shape the ‘inward notation of time’, in Thompson’s words, through the discourses of nature, that is through the language of streams and rivers—or ‘flows’.The 13th century saw the advent of mechanical time-keeping technology utilising what is called a “verge escapement mechanism”, that is, a “feedback regulator that controls the speed of a mechanical clock” (Headrick 42). About a century later, coupled with the emergence of puritanism, Thompson tells us that we start to see a shift in the construction of time which more and more depends on the synchronisation of labour (Thompson 70). Even so, working rhythms remain fairly irregular, still more suited to what Thompson describes as “a natural human rhythm” (71). This changes suddenly in the 19th century when, with the explosion of the Industrial Age, we witness the dominance of factory-time and, of course, the adoption and standardisation of railway-time across Britain, Europe, India and North America (Schivelbusch). The trend toward standardisation continues into the mid-20th century with what George Ritzer has famously called “McDonaldization” (2008). Thus, through the blanketing nature of 20th century “industrial capitalism” (Thompson 80), everyday experience became predicated on standardisation. Thompson tells us that these “changes in manufacturing technique … demand greater synchronization of labour and a greater exactitude in time-routines in society” (80). For Thompson, the “technological conditioning” of “time-sense” ushers in the model of “time-measurement as a means of labour exploitation” (80). This historical point is central to Giacomo Bianchino’s argument in “Afterwork and Overtime: The Social Reproduction of Human Capital”, in his discussion of the fundamental nature of capitalism in shaping time-sense. However, what we suggest is that this theme of ‘time-sense’ as shaped by the broader political economy of media is found within each of the pieces in the issue.A discussion of standardisation is problematic, however, in the wider conceptualisation of time as elusive, multi-dynamic and fractured. Surely, standardisation should at least come with the ability of certainty, in some respects. However, this is the paradox of the digital and new media age: That standardisation is both arbitrary and, in echo of Balibar and Althusser, ‘peculiar’ to an endless layering of separate time-streams. It is, perhaps, the jumping between them, which has become a necessary function of living in the digital age, that produces the sense of fracture, the loss of standard.This issue of M/C Journal explores the various ways in which the constellation of current media practices that are online, offline, embodied, and networked, collectively inform and express concepts of time. The feature article "With This Body, I Subtract Myself from Neoliberalised Time: Sub-Habituality & Relaxation after Deleuze", written by Antonia Pont, keenly asks how relaxation might be used to evade neoliberal machinations around organising time, efficiency, and productivity, all of which endanger a diversity of temporalities. While all media have their own unique limitations and affordances regarding influencing and expressing relationships to time, they are also impacted by current perceptions of uncertainty and neoliberal agendas that underlie the working relationships between people, the media that they engage in, and representations of the world.The feelings of inertia expressed by Toffler nearly 50 years ago has not only been accelerated through technological expansion, but by a layering of multiple time codes which reflect the wide range of media practices that permeate the contemporary vernacular. In 2019, concepts from the current post-Internet stage are beginning to emerge and we are finding that digital media fragments as much as it connects and unites. An ‘inward notion of time’ becomes brokered through automated processes, issues around surveillance, affect, standardisation, norms, nostalgia, and the minutiae of digital time.ReferencesAlthusser, Louis, and Etienne Balibar. Reading Capital. London: NBL, 1970.Ansell-Pearson, Keith, John Ó Maoilearca, and Melissa McMahon. Henri Bergson: Key Writings. New York: Continuum, 2002.Bolter, Jay, and Richard Grusin. “Remediation.” Configurations 4.3 (1996): 311-358.Davison, Graeme. The Unforgiving Minute: How Australia Learned to Tell the Time. Melbourne: Oxford UP, 1993.Headrick, M.V. “Origin and Evolution of the Anchor Clock Escapement.” IEEE Control Systems 22.2 (2002): 41-52.Johannessen, Jon-Arild. Automation, Innovation and Economic Crisis: Surviving the Fourth Industrial Revolution. Milton: Routledge, 2018.Kaplan, E. Ann. Rocking around the Clock: Music Television, Postmodernism, and Consumer Culture. New York: Methuen, 1987.Powell, Helen. Stop the Clocks! Time and Narrative in Cinema. London: I.B. Tauris, 2012.Ritzer, George. The McDonaldization of Society. Los Angeles: Pine Forge P, 2008.Schivelbusch, Wolfgang. The Railway Journey: The Industrialization of Time and Space in the Nineteenth Century. Oakland: U of California P, 2014.Smith, Terry. What Is Contemporary Art? Chicago: U of Chicago P, 2009.Thompson, E.P. “Time, Work-Discipline, and Industrial Capitalism.” Past and Present 38.1 (1967): 56-97.Toffler, Alvin. Future Shock. London: Bodley Head, 1970.

In George Orwell’s Animal Farm, the pigs infamously changed the law to read: “some animals are more equal than others” (108). From Charlotte’s Web to Babe, there are a plethora of contemporary cultural references, as well as expressions of their intelligence and worth, which would seem to support the pigs’ cause. However, simultaneously, the term “pig” is also synonymous with negative attributes—greed, dirtiness, disarray, brutality and chauvinism. Pigs are also used to name those out of favour, including police officers, the obese, capitalists and male chauvinists. Yet, the animal’s name is also used to express the most extraordinary and unlikely events as in “pigs might fly”. On the one hand, pigs are praised and represented as intelligent and useful, but then they are derided as unclean and slovenly. We are similarly paradoxical in our relationship with then, ranging from using them as a food source to keeping them as pets, and from seeing them as a valuable farm animal/resource or dangerous feral pest depending on which side of the farm gate they are on. Pigs also give a voice to many aspects of popular culture and feature in novels, fairytales, cartoons, comics and movies. As food, pigs are both for feasts and forbidden, their meat the site of both desire and disgust. They are smoked, roasted, fried, stewed and braised, and farmed in the worst of industrial food producing factories. They are also leading the charge in an eating revolution which is calling for heritage, free-range, organic and cruelty-free farming. Snuck into dishes during the Inquisition to expose false conversos, pigs are today seen by some as unclean, inedible and/or fattening and, yet, they provide the symbolic heart of tip-to-tail eating and some of the most expensive and desired of foodie products: heritage Spanish hams, for instance. In an age where to be slender is the goal of many, pigs have been bred and farmed to provide pork which is ever leaner, and yet, their fat—at its most unctuous and melting—is providing a space where the most celebrated of chefs revel. When more and more people are disconnected from what they eat, snout-to-tail eaters are dining on recognisable pigs’ ears, pig’s head filled pies and braised trotters. For many, pigs are the other white meat.Those of us who grew up with television muppet, Miss Piggy, are familiar with the mixed feelings that pigs can evoke. As the contributions to this issue attest, the idea of “pig” can evoke a similarly wide range of responses from scholars working in a variety of disciplines. While as editors we approached the idea of “pig” from an interdisciplinary food studies approach, the symbolic, and even iconic, significance of the pig is a central concern of all of the papers. As Claude Lévi-Strauss put it so elegantly “food has to be good to think as well as to eat” (1963: 128). A number of the authors in this issue have responded with a regional or country-specific focus, and include perspectives from, or about, places and cultures as diverse as Ireland, Tonga, New Zealand, the Soviet Union, the USA and China. “The Pig in Irish Cuisine and Culture”, the title and subject of Máirtín Mac Con Iomaire’s historical analysis, opens with the fact that more pork is eaten per capita than any other meat in Ireland but pigs themselves are almost invisible. Various themes confirm the importance of pigs in Irish culture—literature, folklore, the domestication of the animal and their value in household economics, their role in feasts and how they are raised, killed, prepared and consumed. How the history of the pig in Ireland complements that of the potato—the food item more widely recognised as a major contributor to Irish cuisine—is also included, as are an indication of the new interpretations of Irish pork and bacon dishes by contemporary chefs. In Tonga, conversely, pigs are killed to mark a special event, and are not eaten as everyday food by most people, although they are very significant in Tongan life and culture precisely because of this ceremonial importance. In “Pu‘aka Tonga,” ex-resident of Tonga Mandy Treagus, explains that this is one of the few things about the Tongan diet that has not changed since Cook visited the area and named it the “Friendly Islands”. Treagus also critiques the ways in which the Tongan diet has changed, and how food in Tonga is a neo-colonial issue with pervasive and, sometimes, negative ramifications for Tongans.Jeremy Fisher’s memoir “Tusk” similarly weaves personal and cultural history together, this time in New Zealand. “Tusk” orients the life story of the narrator’s father around the watershed moment he experienced when he killed a boar at 16. The tusks he took from the killing were mounted on gold and accompanied him throughout his life, as well as acting as a reminder to others of his act. The tusks thus function as a physical reminder of the night he spent out in the bush and killed the boar, but also a remembrance of both change and continuity over time. Jenny Smith moves us spatially, and temporally, to the Soviet Union in her “Tushonka: Cultivating Soviet Postwar Taste”. During the Second World War, the USA sent meat, cheese and butter overseas to help feed the Red Army. However, after receiving several shipments of SPAM, a more familiar canned pork product, Russian tushonka, was requested. Smith uses the example of tuskonka to trace how this pig-based product not only kept soldiers alive during the war, but how later the requirements for its manufacture re-prioritised muscle over fat and influenced pig breeding programs. Smith asserts that this had a significant influence on faming and food processing in the Soviet Union, as well as the relationship between the pig and the consumer.Pigs are at the centre of debates that have arisen from the growth of a number of social movements that are becoming increasingly mainstream, reminding us that they are also alive, and beings in their own right. These movements include environmentalism, vegetarianism and other alternative food movements advocating ethical eating. Thus, in his analysis of alien creatures with pig and human features in the science fiction series Dr Who, “Those Pig-Men Things”, Brett Mills explores our reactions to these characters and their fates. Discussing why pig-human representations are capable of being both “shocking and horrific”, but also of arousing our empathy, Mills’s analysis suggests the possibility of more complex notions of human/non-human interaction. It also assists in working towards, as he states, “helpfully destabilis[ing our] simplistic ideas of the superiority of the human race.” The deepest form of human-animal interaction underlies Peta S. Cook and Nicholas Osbaldiston’s “Pigs Hearts and Human Bodies: A Cultural Approach to Xenotransplantation”. Cook and Osbaldiston discuss how our categorisation of animals as a lower species has enabled their exploitation, arguing how, in the contemporary West, we largely attribute “a sacred high value to human bodies, and a low, profane quality to animal bodies.” The authors provide a compelling account of the social and cultural ramifications of the use of pigs in xenotransplantation (animal-to-human transplantation), a process in which the current “choice” animal source is pigs. The line dividing human and animal can at other times be a tenuous one, demonstrated by the anxiety generated over eating practices exposed in fears of eating “like a pig”. In her article, “Sugar Pigs: Children’s Consumption of Confectionery”, Toni Risson explains how rules about eating and concealing food in the mouth remind us that eating is an animal act that instruction is required to modify and control. Children’s lolly-eating rituals—sharing half-eaten food, monitoring the progress of its consumption and change, and using fingers to inspect this change or pull stuck lollies off teeth—can evoke disgust in adults, but can also create friendship networks, intimacy and a sense of belonging for children as they transgress the rules of civilised eating. As Risson puts it, as “the antithesis of civilisation, the pig is the means by which we understand ourselves as civilised beings, but the child with a lolly is an ever-present reminder that we may be animals after all”.Feminism can be added to this list of social movements, with Arhlene Ann Flowers drawing attention to the power of language in her article “Swine Semantics in U.S. Politics: Who Put Lipstick on the Pig?”. Flowers chronicles the linguistic battle between the presidential candidates in the US 2008 campaign over the colloquialism “lipstick on a pig”, used in a speech by then Democratic presidential candidate, Barack Obama. Flowers traces the history of this phrase, as well as the use of other porcine terms in political language including “pork barrelling” and “male chauvinist pig.”In her article about New York’s first gastrobpub, The Spotted Pig, one of the co-editors of this issue, Donna Lee Brien, has constructed a brief restaurant biography for the eatery famous for founding chef April Bloomfield’s nose-to-tail, locally sourced pork dishes. In this, Brien reflects upon the pig’s place in contemporary dining, whether as “raw foodstuff, fashionable comestible, brand, symbol or marketing tool.” In Lillian Ng’s novel, Swallowing Clouds, references to pigs are similarly closely related to food, but in her article, Spanish author Catalina Ribas Segura argues these references to flesh and meat evoke the concepts of freedom, transgression and desire. In “Pigs and Desire in Lillian Ng´s Swallowing Clouds”, Segura focuses on pork and the pig and what these reveal about the two main characters’ relationship. One of these, Zhu Zhiyee, is a butcher, which means that pigs and pork are recurrent topics throughout the novel, but other porcine expressions appear throughout. Pig-related terminology in the novel provides a means for Segura to consider the relationship between food and sex, and sex and literature, and includes a discussion about the connotations of pigs in Chinese culture, where pork is used in a variety of dishes. Lee McGowan’s “Piggery and Predictability: An Exploration of the Hog in Football’s Limelight” focuses in more closely on one of the uses to which we have put pigs, discussing how far “the beautiful game” of football (soccer) has come from the days when an inflated pigs bladder was used as the ball.Reversing this focus from use back to how we, as humans, relate to animals, can show that how we conceive of pigs in our human history reveals our own prejudices. It is known that pigs and humans have interacted for some 10,000 years. The history of that interaction and their own adaptability mean that pigs have a broad range of possible relationships with humans, wider and more complex than either that of many other species or our contemporary treatment of them would attest. The other co-editor of this issue, Adele Wessell, takes a historical perspective to restore pigs to the centre of the narrative in “Making a Pig of the Humanities.” Drawing on a growing body of work on nonhuman animals, Wessell is interested in what a history of pigs and our relationship with them reveals about humans more generally. She argues that all the significant themes in modern history—production, religion, the body, science, power, the national state, colonialism, gender, consumption, migration, memory—can be understood through a history of our relationships with pigs. Jim Hearn is a chef, a researcher and writer. Hearn’s article “Percy” is the story of a pig who, as the only pig in the farmyard, longs to “escape the burden of allegory”. All Percy wanted was to belong, but his pig-ness caused offence to all the other animals in the farm. Percy’s story is about belonging and identity, body-image and representation, told from a pig’s point of view. Percy is burdened with the layers of meaning that have built up around pigs and longs to escape, and this fable provides a fitting ending to this issue.Together, we hope the articles in this collection indicate the wide significance and large number of meanings of “pig” that are possible for different cultures and across historical periods, and the place that pigs inhabit in our national, popular and food cultures. They reveal how pigs are used and misused, as well as how they are understood and misunderstood. These interesting and diverse articles also show how pigs are both material and allegorical; how they are paradoxical in how they are revered, avoided and derided; and, commonly, how they are eaten. ReferencesOrwell, George. Animal Farm. Fairfield, IA: 1st World Library—Library Society, 2004.Lévi-Strauss, Claude. Totemism. Boston, Beacon Press, 1963.

Introduction: The Creative Arts and Regional Well-BeingThe relationship between regionalism, well-being, and the creative arts has enjoined significant attention from community activists, commercial entrepreneurs, policy analysts, artists, and researchers over recent years (Australia Council for the Arts, “Living Culture”; Australia Council for the Arts, “The Arts in Regional Australia;” Drummond, Keane, and West; Elg; Warren, and West; Woodward, Bremner, and Cahalan). Underpinning most of the activity and research in this area is the understanding (occasionally bordering on an un-critical presumption) that the creative arts make a positive contribution to regional well-being. Commenting on the Live. Love. Life. creative-arts wellness festival in Daylesford, Victoria, Mary-Anne Thomas (Member of Parliament for the state seat of Macedon) stated that the festival will “reinforce Daylesford and the Macedon Ranges’ status as one of the nation’s leading wellness destinations” (Elg). For Thomas, it would appear that the linkage of the creative arts to regional well-being is never in doubt; which is to say, always already available for reinforcement. According to university-based researchers Margaret Woodward, Craig Bremner, and Anthony Cahalan, writing in a more scholarly and critical register, “there is a growing body of research which shows that thriving creative industries and cultural activities are crucial for the health and vitality of a region and its communities” (3). Qualifying this, they add that: “Achieving high levels of community well being through thriving creative activity is not however without its challenges in regional Australia” (3). Similarly, Rozaline Drummond, Jondi Keane, and Patrick West present their work as a test of the efficacy of the creative arts in aiding regional well-being: The opportunity to work collaboratively with a community like the one at Lake Bolac [Victoria] provided an occasion to gauge our discerning and initiating skills within creative-arts research and to test the argument that the combination of our different approaches adds to community and individual well-being. Our approach is informed by Gilles Deleuze’s ethical proposition that the health of a community is directly influenced by the richness of the composition of its parts. (n.p.)Deleuzean philosophy aside, quantitative data indicates that people in regional Australia are increasingly optimistic about the positive impact of the creative arts on their well-being. In 2016, 57% believed the arts impacted their sense of well-being and happiness, up from 52% in 2013 (Australia Council for the Arts, “The Arts in Regional Australia”). Given this article’s emphasis on place and well-being in relation to located creative-arts production, it is worth citing another dataset from the same Australia Council for the Arts publication, which details the “Location of Professional Artists”:There continues to be a concentration of artists in urban areas. Three quarters (74%) live in cities, compared to two thirds of the Australian population. This urban concentration […] may in part be related to concentration of cultural infrastructure in cities.1 in 6 Australian artists live in regional cities or towns (16%) and around 1 in 10 live in rural, remote or very remote areas (11%). (n.p.)Regional artists are a minority voice in the Australian creative arts. But the ways in which a minority voice is constructed, and the (potential) impact a minoritarian position has within the wider debate about regional well-being and the creative arts, requires careful unpacking. Ironically, creative artists themselves have been relatively neglected actors in this space. Working with Tony Birch’s short story, “The Red House”, as a neglected text of regionalism, this article exposes oversights in current understandings of the connection between well-being and regionalism. The Voice of the Regional Artist and “Resistant Speech” It is important to recognise that the “concentration of artists in urban areas” may sometimes lead to situations where non-regional artists, in the undoubtedly well-meaning pursuit of regional well-being, drown out the voices of regional artists in regional places (Australia Council for the Arts, “The Arts in Regional Australia”). Drummond, Keane, and West, all city-based artists, show sensitivity to this problem in their observation that: “It is not for the artists to presume that they can empower a [regional] community.” Certainly, regional artists and communities should take the lead in the development of regional well-being through the creative arts. The problem of (not) speaking for the other is, however, not so easily dealt with (Spivak). While urban artists might adopt the strategy of consciously allowing regional artists a voice, making such allowance could itself be viewed as a play of privilege and power by the city-based practitioner, resourced by their greater “concentration of cultural infrastructure” (Australia Council for the Arts, “The Arts in Regional Australia”). It is notoriously difficult to give the slip to the relatively invisible operations of entitlement. Furthermore, even if the regional artist is given a voice, there are many different ways of being heard or not heard. Gayatri Chakravorty Spivak’s distinction between “speaking” and “talking” is useful here. Discussing “Can the Subaltern Speak?” in an interview with Bulan Lahiri, Spivak notes that: “It was not about talking. It was about: when the subaltern speaks there is not enough infrastructure for people to recognise it as resistant speech. That’s what it means.” In this crucial move, Spivak refines understanding of the issues at stake around the minoritarian position of regional artists. It is not enough for regional artists merely to “talk”; rather, they must be heard with the full impact of “resistant speech” (Lahiri). Obviously, what Spivak means by the “infrastructure” of “resistant speech” differs from the meaning the word “infrastructure” has in the Australia Council for the Arts publication referred to above, which employs the term as part of a governmental and technocratic discourse (“The Arts in Regional Australia”). The distance separating these two usages of “infrastructure” indicates the difference between the quantitative and the qualitative. Working with Spivak, this article’s focus is on the gap or failing in the infrastructure of qualitative research that has led to the relative neglect of Tony Birch’s short story “The Red House” as a significant text of regionalism. The Australia Council for the Arts, with its quantitative and empirical methodology, would not count Birch as a regional writer (to the best of the author’s knowledge, Birch lives and works in Melbourne). Its definition of a regional artist undermines the possibilities of a qualitative research infrastructure. However, recognizing the powerful regional concerns within a text by a primarily city-based writer like Birch is a key move, not only in expanding the definition of who counts as a minoritarian regional writer, but in giving voice to the “resistant speech” of women and children, subalterns on Spivak’s terms, within the regional-urban flux (Lahiri). The aim of this article is to give voice to Tony Birch as a regional writer, at least insofar as he is the author of “The Red House”, while also addressing the issue of well-being (as linked to the curse of domestic violence), through attention to Birch’s artistic re-creation of regionalism. In this way, working with Spivak’s reference to “infrastructure,” the aim is to nurture the growth of a research infrastructure open to a more productive engagement with regionalism, which begins by nuancing the definition of regional. It is not that regional artists, defined either by their demography or (as with Birch) by their creative concerns, are not “talking” rather, what they are saying is not being recognised in Spivak’s strong sense of “speaking”. Indeed, the very fact that Birch is not a regional writer in an empirical sense, and that, as will be explored later in this article, “The Red House” is not even primarily set in a regional location, has at least one important consequence. Potentially, it increases the value of Birch’s short story to an engagement with regionalism, given that “The Red House” unfolds regionalism as a concept always already in productive dialogue with other frameworks of place (such as the urban and the international). To the extent that Birch is a city-based writer of regionalism, and thus on the (urban) margin of the (regional) margin, he enlivens an exquisite position of minoritarian power. Furthermore, “The Red House” contains a diversity of acute insights into the nexus of regionalism and well-being that, to date, critics have overlooked. “The Red House” and the Well-Being of Places Comparatively little scholarly attention has been paid to creative work that itself dramatises and interrogates the issue of regional well-being. Tony Birch’s short story “The Red House” (2006), from his collection of linked stories (which is sometimes referred to as a novel) Shadowboxing, is a particularly interesting candidate to fill this gap in the literature, given how delicately it ranges across, and problematises, the division between the urban and the regional.“The Red House” is the opening story of Shadowboxing. Covering a period of close to a decade, loosely overlapping with the 1960s, and set in different parts of Victoria and Melbourne, it is told in the voice of Michael, who recounts the story of a peripatetic family under stress and struggling to survive. The first sentence reads: “We moved to the red house in the winter after my younger sister, May, died of meningitis” (1). The first page also establishes the place-based coordinates of the story: “In the weeks following our move from Clunes back to Fitzroy, our new house was almost submerged by a rising flood” (1). Birch’s interrogation of regionalism will henceforth operate largely along the Clunes-Fitzroy axis. Fitzroy is an inner-city suburb of Melbourne while Clunes is a small regional town (present population: approximately 2000) about 140 kilometres north-west of Melbourne (Clunes). A flashback section of three pages or so, early on in the story, fills in the events leading up to the return to Melbourne after May’s death in Clunes. Apart from this, the story has a linear structure. The various spatial shifts of “The Red House”, both within Melbourne and between Clunes and Melbourne, are all triggered by threats against, or the pursuit of, multiple modes of well-being. The first move reflects the promise of a fresh romantic union: “It was only after he [Michael’s father] had met my mother and moved with her to my [maternal] grandmother’s house over in Carlton that he had left Fitzroy for the first time in his life” (4–5). This move from Fitzroy to Carlton is followed by a much bigger one: Carlton to Clunes. Implicated in this move are at least two modes of well-being: “The eventual move to the bush had come on the advice of a doctor at the public hospital. He said that the fresh air would help my dad recover from [his] asthma” (5); however, “My grandmother told me years later that the move did not really have all that much to do with his asthma. It was the drink” (5). The context is the husband’s assault of “his six months’ pregnant wife” with “a straight right on the end of her nose” (5). The decision to move to Clunes is made by Michael’s mother: “He fought with her so much that my mother eventually decided that she would have to move away from her mother’s house, for both their sakes. Clunes was a drastic move. But it worked, for a time […]. They appeared happy” (6). This part of “The Red House” unpacks the complexities of how well-being and (physical and mental) health are linked in a social matrix; a physical ailment (asthma) elides an addiction to alcohol, until a doctor’s discourse (validated by the authority of a medical establishment) is subverted by the subalternate voice of Michael’s grandmother. This passage also dramatises the abject scenario of a victim (Michael’s mother) attending to the well-being of her persecutor (Michael’s father) by moving to Clunes “for both their sakes” (6).Subsequently, May is born in Clunes, “a ‘special baby’. She was magical even…” (6). Indeed, “My father’s habit of explosive anger melted before May. He was truly besotted with her” (6). Just before what would have been her second birthday, May dies. “My father wanted to bring May back to Melbourne for burial, but my mother stood up to him and demanded that she be buried in the town where she was born” (6). This is the most powerful enduring connection of Michael’s family to regional Clunes. Significantly, well-being (in the sense of survival and the rebuilding of happiness after the tragic death of a daughter) is dispersed differently, through place, by mother and father, along gendered lines. While the mother wants her daughter’s birthplace and place of death to coincide, the father wants to possess his daughter, almost as if she were an object, by returning her to the city for burial. (Space restrictions preclude further exploration here of the many issues raised by May’s death, including those around the gendered nexus between well-being [happiness] and the proximity or otherwise to a child’s burial place.) After May’s death, Michael’s father’s behaviour deteriorates once more. The domestic violence continues: “It was difficult for my mother to find anything safe to say to him […]. She tried to talk about May with him several times, but he either responded with silence, or swore and yelled at her uncontrollably. He also found his way back to the pubs” (7). The decision to return to Melbourne is made by Michael’s father, against his wife’s wishes: And then one night after he had walked in from the pub he sat down at the table and just said to her, ‘Fuck all this fresh-air bullshit, we’re going back to Melbourne.’ She tried persuading him to stay, talked about his job and my school, but he would not listen. He got sick of her talking and slammed a fist into his heavy palm. ‘We’re fucken going. That’s it. We’re going.’ And that was it.She looked across the table that night and saw once again the man she had married six years earlier, the man who she had deceived herself had faded and eventually disappeared with the move away from the city. (7)In this passage, well-being (even if only imagined rather than real) is explicitly linked to place. Shortly afterwards, the family moves into the red house, where they will remain. The flashback section of the text has already sketched out the chain of events that leads to the return to the city, while also commenting on the agency Michael’s mother exercises in dealing with what, to her, is an unwelcome situation: “Mum […] had argued against coming back to the city. She sensed the looming danger in my father moving back both to his old streets and his old habits. But on realising that she had no real say in the matter, she was determined to ensure that she at least have some say in the house she was moving into” (4). Specifically, Michael’s mother turns her Fitzroy house into the regional house left behind in Clunes. Under her influence, “It wasn’t long before the inside of the house came to life and began to resemble the old place at Clunes” (11). Again: she brings a portrait of May, along with assorted baby belongings, into the Fitzroy house, keeping this secret from her husband. Thus, Michael’s mother infiltrates regional place into urban place as a strategy of (subalternate) well-being. In summary, “The Red House” unpacks well-being as an expansive category shaped by domestic violence, in a negative sense, but also more positively by the actuality or promise of happiness. It also interrogates the fine-grained links between well-being in its incarnations as medical and emotional health. At the same time, it maps the rise and fall of well-being against a human geography of regional and urban places, refusing any simplistic connection of place to well-being (more faintly, there is even the problematising presence of international place, in the character of the Italian landlord, Mr Carboni, and the reference to “the local Italian community [2]). Thus, the text’s regionalism suggests a strategic model, reliant on human intervention in the (re-)creation of place; this is most evident in Michael’s mother’s actions. “The Red House” rewards interpretation as a text of how regional place (Clunes) is re-made in urban place (Fitzroy) through the rehabilitation of a house in the interests of well-being. Well-Being and Domestic Violence across Places It is hard to imagine a greater threat to the well-being of women and children than domestic violence. This makes it all the more surprising that “The Red House” is one of relatively few texts (to the author’s knowledge) to offer a detailed outline of the territory of well-being, in its many forms stretching from the health-based to the emotional, while also including a direct and unflinching consideration of domestic violence. (One cognate text is Kathryn Heyman’s novel The Breaking, which merges medical disability and domestic violence within a broader consideration of regional well-being.) Even more unusual is the way Birch’s story of well-being and domestic violence is mapped in relation to regional and non-regional places. “The Red House” is rare and valuable for its triangulation of well-being, domestic violence, and place; above all, in its refusal to resort to any comforting notion that regional places have essential qualities that make them necessarily better for well-being than the experience of cities. This is perhaps the meaning of the colour of the red house, a colour Michael’s father hates. According to a local know-all, Emu Bailey, the red was originally a form of protest by Ettie Rogers, “‘some sort of communist’” (10). “‘Most everyone around here back then was DLP [Democratic Labour Party]. Still is, some of them. Ettie wasn’t in agreement with the others in the street, so she let them know all about it. Redone it every summer too, the same colour, red’” (10). When Michael’s mother responds to her husband’s injunction to re-paint the house “‘any colour but that fucken red’” (13) by preparing to re-paint it, subversively, “a deep red splash of colour” (19) it is not difficult to discern a silent protest, passed down from woman to woman, against the domestic violence suffered by Michael and his mother. Indeed, Birch comes very close to describing the red of the house as blood-like, labelling it “a rich congealed red” (2). “Congealed” is often used to describe blood. In this way, through a colour that evokes the body, a house becomes a visible and metaphorical protest against the bodily violence (but also emotional and mental torment) that is domestic violence. As Meg Mundell argues, “the body is integral to how literary sense of place is produced” (8). This bodily, coloured protest folds back into the special sort of place the Fitzroy home becomes. If Michael’s mother cannot keep living in Clunes, she can at least paint her city house red. Perhaps attesting to the success of this female protest, there is, towards the end of “The Red House”, a fascinating moment when, as if influenced by the domestic circumstances of transplanted place (from regional Clunes) created by Michael’s mother, domestic violence threatens, but is thwarted. Michael’s mother has just told her husband that she is going to have another baby: “He spun around and moved towards her. I thought that maybe he was going to hit her. But he didn’t. He stopped in front of her. They were toe to toe” (17). Place and (pregnant) body, in an intensified combination (or even, to riff on Spivak’s terminology, as an “infrastructure”), allow the subaltern to “speak” against her oppression. Conclusion: Re-Defining Regionalism through the Literary Creative Arts Tony Birch’s “The Red House” re-creates the regional as something other than a pre-determined place. Regionalism is “activated,” in a strategic mode, within the flux of the urban and the regional. This is particularly evident in the actions of Michael’s mother. She preserves her well-being (located in Clunes, as it were, where her daughter is buried) even after she is forced by her husband to return to Melbourne (the place she left to escape from his domestic violence). The picture of May acts as a talisman of well-being (aptly, given Clunes is described by Michael as “a town where old superstitions held sway over logic” [6]), which Michael’s mother smuggles from regional Clunes into her Melbourne house. “The Red House” is thus a vital literary rejoinder to the conceptualisation of well-being, and regional areas employed by government bodies and commercial entities, which instrumentalizes a binary opposition of the regional/non-regional. By extension, it contests the naïve linkage of regional place to well-being through a nuanced investigation into the complex links between place (regional, urban, even international) and multi-faceted well-being. Birch’s story is a valuable, fine-grained creative analysis of well-being (extending from happiness, comfort and security through to what might be called the “ill-being” of domestic violence), which is matched to an equally fine-grained engagement with multiple modalities of place. It challenges the reader to creatively re-think how regionalism and well-being might align. References Australia Council for the Arts. “Living Culture: First Nations Arts Participation and Wellbeing.” Sydney: Australia Council for the Arts, 2017. 10 Mar. 2019 <https://www.australiacouncil.gov.au/research/living-culture/>.———. “The Arts in Regional Australia: A Research Summary.” Sydney: Australia Council for the Arts, 2017. 10 Mar. 2019 <https://www.australiacouncil.gov.au/research/regional-arts-summary/>.Birch, Tony. “The Red House.” Shadowboxing. Melbourne: Scribe, 2006. 1–19. Clunes, Victoria. Wikipedia. <https://en.wikipedia.org/wiki/Clunes,_Victoria>.Drummond, Rozalind, Jondi Keane, and Patrick West. “Zones of Practice: Embodiment and Creative Arts Research.” M/C Journal 15.4 (2012). 1 Mar. 2019 <http://journal.media-culture.org.au/index.php/mcjournal/article/view/528>.Elg, Hayley. “New Wellness Festival for Daylesford.” The Advocate 22 Jan. 2018. 1 Mar. 2019 <https://www.hepburnadvocate.com.au/story/5182322/the-live-love-life-festival-is-coming-to-daylesford-this-november/>.Heyman, Kathryn. “When I First Wrote about Domestic Violence, No One Talked about It. Now the Shame has Lifted.” The Guardian. 21 May 2017. 10 Mar. 2019 <https://www.theguardian.com/books/2017/may/21/when-i-first-wrote-about-domestic-violence-no-one-talked-about-it-now-the-shame-has-lifted>.Lahiri, Bulan. “In Conversation: Speaking to Spivak.” The Hindu 5 Feb. 2011. 1 Mar. 2019 <https://www.thehindu.com/books/In-Conversation-Speaking-to-Spivak/article15130635.ece>.Mundell, Meg. “Crafting ‘Literary Sense of Place’: The Generative Work of Literary Place-Making.” JASAL: Journal of the Association for the Study of Australian Literature 18.1 (2018): 1–17. 10 Mar. 2019 <https://openjournals.library.sydney.edu.au/index.php/JASAL/article/view/12375>.Spivak, Gayatri Chakravorty. “Can the Subaltern Speak?” Colonial Discourse and Post-Colonial Theory: A Reader. New York: Harvester Wheatsheaf, 1993: 66–111. Warren, Brad, and Patrick West. “From Ecological Creativity to an Ecology of Well-Being: ‘Flows & Catchments’ as a Case Study of NVivo.” Landscapes: The Journal of the International Centre for Landscape and Language 5.2 (2013): 1–15. 1 Mar. 2019 <https://ro.ecu.edu.au/landscapes/vol5/iss2/21/>.Woodward, Margaret, Craig Bremner, and Anthony Cahalan. “Defining the Geography of Creativity in a Regional Australian University.” Proceedings of the 2012 Australian Council of University Art and Design Schools (ACUADS) Conference: Region and Isolation: The Changing Function of Art & Design Education within Diasporic Cultures and Borderless Communities. Australian Council of University Art and Design Schools (ACUADS) Conference 2012. Perth: Australian Council of University Art and Design Schools (ACUADS), 2012: 1–13. 1 Mar. 2019 <https://acuads.com.au/conference/article/defining-the-geography-of-creativity-in-a-regional-australian-university/>.

Reviewing Melissa Lucashenko’s Mullumbimby (2013), Eve Vincent notes that it shares with Keri Hulme’s The Bone People (1984) one significant feature: “a glossary of Indigenous words.” Working with various forms of the term “abroad”, this article surveys the debate The Bone People ignited around the relative merits of such a glossary in texts written predominantly in English, the colonizing language. At stake here is the development of a post-colonial community that incorporates Indigenous identity and otherness (Maori or Aboriginal) with the historical legacy of the English/Indigenous-language multi-lingualism of multi-cultural Australia and New Zealand. I argue that the terms of this debate have remained static since 1984 and that this creates a problem for post-colonial theory. Specifically, the debate has favoured a binary either/or approach, whereby either the Indigenous language or English has been empowered with authority over the text’s linguistic, historical, cultural and political territory. Given that the significations of “abroad” include a travelling encounter with overseas places and the notion of being widely scattered or dispersed, the term has value for an investigation into how post-colonialism as a historical circumstance is mediated and transformed within literature. Post-colonial literature is a response to the “homeland” encounter with a foreign “abroad” that creates particular wide scatterings or dispersals of writing within literary texts.In 1989, Maryanne Dever wrote that “some critics have viewed [The Bone People’s] glossary as a direct denial of otherness. … It can be argued, however, that the glossary is in fact a further way of asserting that otherness” (24). Dever is responding to Simon During, who wrote in 1985 that “by translating the Maori words into English [the glossary allows] them no otherness within its Europeanising apparatus” (During 374). Dever continues: “[The glossary] is a considered statement of the very separateness of the Maori language. In this way, the text inverts the conventional sense of privileging, the glossary forming the key into a restricted or privileged form of knowledge” (24). Dever’s language is telling: “direct denial of otherness,” “asserting that otherness,” and “the very separateness of the Maori language,” reinforce a binary way of thinking that is reproduced by Vincent in 2013 (24).This binary hinders a considered engagement with post-colonial difference because it produces hierarchal outcomes. For Toril Moi, “binary oppositions are heavily imbricated in the patriarchal value system: each opposition can be analysed as a hierarchy where the ‘feminine’ side is always seen as the negative, powerless instance” (104). Inspired by Elizabeth M. DeLoughrey’s concept of “tidalectics”, my article argues that the neologism “glossary islands” provides a more productive way of thinking about the power relations of the relationship of glossaries of Indigenous words to Hulme’s and Lucashenko’s mainly English-language, post-colonial novels. Resisting a binary either/or approach, “glossary islands” engages with the inevitable intermingling of languages of post-colonial and multi-cultural nations and holds value for a new methodological approach to the glossary as an element of post-colonial (islandic) literature.Both The Bone People and Mullumbimby employ female protagonists (Kerewin Holmes and Jo Breen respectively) to explore how family issues resolve into an assertion of place-based community for people othered by enduring colonial forces. Difficult loves and difficult children provide opportunities for tension and uneasy resolution in each text. In Hulme’s novel, Kerewin resists the romantic advances of Joe Gillayley to the end, without ever entirely rejecting him. Similarly, in Mullumbimby, Jo and Twoboy Jackson conduct a vacillating relationship, though one that ultimately steadies. The Bone People tells of an autistic child, Simon P. Gillayley, while Mullumbimby thematises a difficult mother-daughter relationship in its narration of single-mother Jo’s struggles with Ellen. Furthermore, employing realist and magic realist techniques, both novels present family and love as allegories of post-colonial community, thereby exemplifying Stephen Slemon’s thesis that “the real social relations of post-colonial cultures appear, through the mediation of the text’s language of narration, in the thematic dimension of the post-colonial magic realist work” (12).Each text also shows how post-colonial literature always engages with the “abroad” by virtue of the post-colonial relationship of the indigenous “homeland” to the colonial “imported abroad”. DeLoughrey characterises this post-colonial relationship to the “abroad” by a “homeland” as a “tidalectics”, meaning “a dynamic and shifting relationship between land and sea that allows island literatures to be engaged in their spatial and historical complexity” (2-3). The Bone People and Mullumbimby are examples of island literatures for their geographic setting. But DeLoughrey does not compress “tidalectics” to such a reductionist definition. The term itself is as “dynamic and shifting” as what it signifies, and available for diverse post-colonial redeployments (DeLoughrey 2).The margin of land and sea that DeLoughrey foregrounds as constitutive of “tidalectics” is imaginatively re-expressed in both The Bone People and Mullumbimby. Lucashenko’s novel is set in the Byron Bay hinterland, and the text is replete with teasing references to “tidalectics”. For example, “Jo knew that the water she watched was endlessly cycling upriver and down, travelling constantly between the saltwater and the fresh” (Lucashenko 260-61). The writing, however, frequently exceeds a literal “tidalectics”: “Everything in the world was shapeshifting around her, every moment of every day. Nothing remained as it was” (Lucashenko 261).Significantly, Jo is no passive figure at the centre of such “shapeshifting”. She actively takes advantage of the “dynamic and shifting” interplay between elemental presences of her geographical circumstances (DeLoughrey 2). It is while “resting her back against the granite and bronze directional marker that was the last material evidence of humanity between Ocean Shores and New Zealand,” that Jo achieves her major epiphany as a character (Lucashenko 261). “Her eyelids sagged wearily. … Jo groaned aloud, exhausted by her ignorance and the unending demands being made on her to exceed it. The temptation to fall asleep in the sun, and leave these demands far behind, began to take her over. … No. We need answers” (Lucashenko 263). The “tidalectics” of her epiphany is telling: the “silence then splintered” (262) and “momentarily the wrens became, not birds, but mere dark movement” (263). The effect is dramatic: “The hairs on Jo’s arms goosepimpled. Her breathing grew fast” (263). “With an unspoken curse for her own obtuseness”, Jo becomes freshly decisive (264). Thus, a “tidalectics” is not a mere geographic backdrop. Rather, a “dynamic and shifting” landscape—a metamorphosis—energizes Jo’s identity in Mullumbimby. In the “homeland”/“abroad” flux of “tidalectics”, post-colonial community germinates.The geography of The Bone People is also a “tidalectics”, as demonstrated, for instance, by chapter five’s title: “Spring Tide, Neap Tide, Ebb Tide, Flood” (Hulme 202). Hulme’s novel contains literally hundreds of such passages that dramatise the margin of land and sea as “dynamic and shifting” (DeLoughrey 2). Again: “She’s standing on the orangegold shingle, arms akimbo, drinking the beach in, absorbing sea and spindrift, breathing it into her dusty memory. It’s all here, alive and salt and roaring and real. The vast cold ocean and the surf breaking five yards away and the warm knowledge of home just up the shore” (163). Like the protagonist of Mullumbimby, Kerewin Holmes is an energised subject at the margin of land and sea. Geography as “tidalectics” is activated in the construction of character identity. Kerewin involves her surroundings with her sense of self, as constituted through memory, in a fashion that enfolds the literal with the metaphorical: memory is “dusty” in the midst of “vast” waters (163).Thus, at least three senses of “abroad” filter through these novels. Firstly, the “abroad” exists in the sense of an abroad-colonizing power retaining influence even in post-colonial times, as elaborated in Simon During’s distinction between the “post-colonised” and the “post-colonisers” (Simon 460). Secondly, the “abroad” reveals itself in DeLoughrey’s related conceptualisation of “tidalectics” as a specific expression of the “abroad”/“homeland” relationship. Thirdly, the “abroad” is present by virtue of the more general definition it shares with “tidalectics”; for “abroad”, like “tidalectics”, also signifies being widely scattered, at large, ranging freely. There is both denotation and connotation in “tidalectics”, which Lucashenko expresses here: “the world was nothing but water in the air and water in the streams” (82). That is, beyond any “literal littoral” geography, “abroad” is linked to “tidalectics” in this more general sense of being widely scattered, dispersed, ranging freely.The “tidalectics” of Lucashenko’s and Hulme’s novels is also shared across their form because each novel is a complex interweaving of English and the Indigenous language. Here though, we encounter a clear difference between the two novels, which seems related to the predominant genres of the respective texts. In Lucashenko’s largely realist mode of writing, the use of Indigenous words is more transparent to a monolingual English speaker than is Hulme’s use of Maori in her novel, which tends more towards magic realism. A monolingual English speaker can often translate Lucashenko almost automatically, through context, or through an in-text translation of the words worked into the prose. With Hulme, context usually withholds adequate clues to the meaning of the Maori words, nor are any in-text translations of the Maori commonly offered.Leaving aside for now any consideration of their glossaries, each novel presents a different representation of the post-colonial/“abroad” relationship of an Indigenous language to English. Mullumbimby is the more conservative text in this respect. The note prefacing Mullumbimby’s Glossary reads: “In this novel, Jo speaks a mixture of Bundjalung and Yugambeh languages, interspersed with a variety of Aboriginal English terms” (283). However, the Indigenous words often shade quite seamlessly into their English translation, and the “Aboriginal English” Jo speaks is actually not that different from standard English dialogue as found in many contemporary Australian novels. If anything, there is only a slight, distinguishing American flavour to Jo’s dialogue. In Mullumbimby, the Indigenous tongue tends to disappear into the text’s dominant language: English.By contrast, The Bone People contains many instances where Maori presents in all its bold strangeness to a monolingual English speaker. My reading experience consisted in running my eyes over the words but not really taking them in, except insofar as they represented a portion of Maori of unknown meaning. I could look up the recondite English words (of which there were many) in my dictionary or online, but it was much harder to conveniently source definitions of the Maori words, especially when they formed larger syntactic units.The situation is reversed, however, when one considers the two glossaries. Mullumbimby’s glossary asserts the difference of the Indigenous language(s) by having no page numbers alongside its Indigenous words (contrast The Bone People’s glossary) and because, despite being titled Glossary as a self-sufficient part of the book, it is not mentioned in any Contents page. One comes across Lucashenko’s glossary, at the end of her novel, quite unexpectedly. Conversely, Hulme’s glossary is clearly referenced on its Contents page, where it is directly described as a “Translation of Maori Words and Phrases” commencing on page 446. Hulme’s glossary appears predictably, and contains page references to all its Maori words or phrases. This contrasts with Lucashenko’s glossary, which follows alphabetical order, rather than the novel’s order. Mullumbimby’s glossary is thus a more assertive textual element than The Bone People’s glossary, which from the Contents page on is more homogenised with the prevailing English text.Surely the various complexities of these two glossaries show the need for a better way of critically engaging with them that does not lead to the re-accentuation of the binary terms in which the scholarly discussion about their genre has been couched so far. Such a methodology needs to be sensitive to the different forms of these glossaries and of others like them in other texts. But some terminological minesweeping is required in order to develop this methodology, for a novel and a glossary are different textual forms and should not be compared like for like. A novel is a work of the imagination in fictional form whereas a glossary is a meta-text that, according to The New Shorter Oxford English Dictionary, comprises “a list with explanations, often accompanying a text, of abstruse, obsolete, dialectal, or technical terms.” The failure to take this difference substantially into account explains why the debate around Hulme’s and Lucashenko’s glossaries as instruments of post-colonial language relationships has defaulted, thus far, to a binary approach insensitive to the complexities of linguistic relations in post-colonial and multi-cultural nations. Ignoring the formal difference between novel and glossary patronises a reading that proceeds by reference to binary opposition, and thus hierarchy.By contrast, my approach is to read these glossaries as texts that can be read and interpreted as one might read and interpret the novels they adjoin, and also with close attention to the architecture of their relationship to the novels they accompany. This close reading methodology enables attention to the differences amongst glossaries, as much as to the differences between them and the texts they gloss. One consequence of this is that, as I have shown above, a text might be conservative so far as its novel segment is concerned, yet radical so far as its glossary is concerned (Mullumbimby), or vice versa (The Bone People).To recap, “tidalectics” provides a way of engaging with the post-colonial/“abroad” (linguistic) complexities of island nations and literatures. It denotes “a dynamic and shifting relationship between land and sea that allows island literatures to be engaged in their spatial and historical complexity” (DeLoughrey 2-3). The methodological challenge for my article is to show how “tidalectics” is useful to a consideration of that sub-genre of post-colonial novels containing glossaries. Elizabeth M. DeLoughrey’s unpacking of “tidalectics” considers not just islands but also the colonial relationships of (archetypally mainland European) colonial forces to islands. Referring to the popularity of “desert-island stories” (12), DeLoughrey notes how “Since the colonial expansion of Europe, its literature has increasingly inscribed the island as a reflection of various political, sociological, and colonial practices” (13). Further, “European inscriptions of island topoi have often upheld imperial logic and must be recognized as ideological tools that helped make colonial expansion possible” (13). DeLoughrey also underscores the characteristics of such “desert-island stories” (12), including how accidental colonization of “a desert isle has been a powerful and repeated trope of empire building and of British literature of the eighteenth and nineteenth centuries” (13). Shipwrecks are the most common narrative device of such “accidents”.Drawing on the broad continuum of the several significations of “abroad”, one can draw a parallel between the novel-glossary relationship and the mainland-island relationship DeLoughrey outlines. I recall here Stephen Slemon’s suggestion that “the real social relations of post-colonial cultures appear, through the mediation of the text’s language of narration, in the thematic dimension of the post-colonial magic realist work” (12). Adapting Slemon’s approach, one might read the formal (as opposed to thematic) dimension of the glossary in a post-colonial narrative like The Bone People or Mullumbimby as another literary appearance of “the real social relations of post-colonial cultures” (Slemon 12). What’s appearing is the figure of the island in the form of the glossary: hence, my neologism “glossary islands”. These novels are thus not only examples of island novels to be read via “tidalectics”, but of novels with their own islands appended to them, as glossaries, in the “abroad” of their textuality.Thus, rather than seeing a glossary in a binary either/or way as a sign of the (artificial) supremacy of either English or the Indigenous language, one could use the notion of “glossary islands” to more fully engage with the complexities of post-colonialism as expressed in literature. Seen in this light, a glossary (as to The Bone People or Mullumbimby) can be read as an “abroad” through which the novel circulates its own ideas or inventions of post-colonial community. In this view, islands and glossaries are linked through being intensified sites of knowledge, as described by DeLoughrey. Crucially, the entire, complex, novel-glossary relationship needs to be analysed, and it is possible (though space considerations mediate against pursuing this here) that a post-colonial novel’s glossary expresses the (Freudian) unconscious knowledge of the novel itself.Clearly then, there is a deep irony in how what Simon During calls the “Europeanising apparatus” of the glossary itself becomes, in Mullumbimby, an object of colonisation (During 374). (Recall how one comes across the glossary at the end of Lucashenko’s novel unexpectedly—accidentally—as a European might be cast up upon a desert island.) I hazard the suggestion that a post-colonial novel is more radical in its post-colonial politics the more “island-like” its glossary is, because this implies that the “glossary island” is being used to better work out the nature of post-colonial community as expressed and proposed in the novel itself. Here then, again, the seemingly more radical novel linguistically, The Bone People, seems in fact to be less radical than Mullumbimby, given the latter’s more “island-like” glossary. Certainly their prospects for post-colonial community are being worked out on different levels.Working with the various significations of “abroad” that span the macro level of historical circumstances and the micro levels of post-colonial literature, this article has introduced a new methodological approach to engaging with Indigenous language glossaries at the end of post-colonial texts written largely in English. This methodology responds to the need to go beyond the binary either/or approach that has characterised the debate in this patch of post-colonial studies so far. A binary view of language relations, I suggest, is debilitating to prospects for post-colonial community in post-colonial, multi-cultural and island nations like Australia and New Zealand, where language flows are multifarious and complex. My proposed methodology, as highlighted in the neologism “glossary islands”, seems to show promise for the (re-)interpretation of Mullumbimby and The Bone People as texts that deal, albeit in different ways, with similar issues of language relations and of community. An “abroad” methodology provides a powerful infrastructure for engagement with domains such as post-colonialism that, as Stephen Slemon indicates, involve the intensive intermingling of the largest geo-historical circumstances with the detail, even minutiae, of the textual expression of those circumstances, as in literature.ReferencesDeLoughrey, Elizabeth M. Routes and Roots: Navigating Caribbean and Pacific Island Literatures. Honolulu: U of Hawai’i P, 2007.Dever, Maryanne. “Violence as Lingua Franca: Keri Hulme’s The Bone People.” World Literature Written in English 29.2 (1989): 23-35.During, Simon. “Postmodernism or Postcolonialism?” Landfall 39.3 (1985): 366-80.———. “Postmodernism or Post-Colonialism Today.” Postmodernism: A Reader. Ed. Thomas Docherty. New York: Harvester Wheatsheaf, 1993. 448-62.Hulme, Keri. The Bone People. London: Pan-Picador, 1986.Lucashenko, Melissa. Mullumbimby. St Lucia, Queensland: U of Queensland P, 2013.Moi, Toril. Sexual/Textual Politics: Feminist Literary Theory. London: Routledge, 1985.Slemon, Stephen. “Magic Realism as Post-Colonial Discourse.” Canadian Literature 116 (Spring 1988): 9-24.The New Shorter Oxford English Dictionary. Ed. Lesley Brown. Oxford: Clarendon P, 1993.Vincent, Eve. “Country Matters.” Sydney Review of Books. Sydney: The Writing and Society Research Centre at the University of Western Sydney, 2013. 8 Aug. 2016 <http://sydneyreviewofbooks.com/country-matters/>.

Introduction Negative stereotyping of alternative diets such as veganism and other plant-based diets has been common in Australia, conventionally a meat-eating culture (OECD qtd. in Ting). Indeed, meat consumption in Australia is sanctioned by the ubiquity of advertising linking meat-eating to health, vitality and nation-building, and public challenges to such plant-based diets as veganism. In addition, state, commercial enterprises, and various community groups overtly resist challenges to Australian meat-eating norms and to the intensive animal husbandry practices that underpin it. Hence activists, who may contest not simply this norm but many of the customary industry practices that comprise Australia’s meat production, have been accused of promoting a vegan agenda and even of undermining the “Australian way of life”.If veganism meansa philosophy and way of living which seeks to exclude—as far as is possible and practicable—all forms of exploitation of, and cruelty to, animals for food, clothing or any other purpose; and by extension, promotes the development and use of animal-free alternatives for the benefit of humans, animals and the environment. In dietary terms it denotes the practice of dispensing with all products derived wholly or partly from animals. (Vegan Society)then our interest in this article lies in how a stereotyped label of veganism (and other associated attributes) is being used across Australian public spheres to challenge the work of animal activists as they call out factory farming for entrenched animal cruelty. This is carried out in three main parts. First, following an outline of our research approach, we examine the processes of stereotyping and the key dimensions of vegan stereotyping. Second, in the main part of the article, we reveal how opponents to such animal activist organisations as Animals Australia attempt to undermine activist calls for change by framing them as promoting an un-Australian vegan agenda. Finally, we consider how, despite such framing, that organisation is generating productive public debate around animal welfare, and, further, facilitating the creation of new activist identifications and identities.Research ApproachData collection involved searching for articles where Animals Australia and animal activism were yoked with veg*n (vegan and vegetarian), across the period May 2011 to 2016 (discussion peaked between May and June 2013). This period was of interest because it exposed a flare point with public discord being expressed between communities—namely between rural and urban consumers, farmers and animal activists, Coles Supermarkets (identified by The Australian Government the Treasury as one of two major supermarkets holding over 65% share of Australian food retail market) and their producers—and a consequent voicing of disquiet around Australian identity. We used purposive sampling (Waller, Farquharson, and Dempsey 67) to identify relevant materials as we knew in advance the case was “information-rich” (Patton 181) and would provide insightful information about a “troublesome” phenomenon (Emmel 6). Materials were collected from online news articles (30) and readers’ comments (167), online magazines (2) and websites (2) and readers’ comments (3), news items (Factiva 13), Australian Broadcasting Commission television (1) and radio (1), public blogs (2), and Facebook pages from involved organisations, specifically Australia’s National Farmers’ Federation (NFF, 155 posts) and Coles Supermarkets (29 posts). Many of these materials were explicitly responsive to a) Animals Australia’s Make It Possible campaign against Australian factory farming (launched and highly debated during this period), and b) Coles Supermarket’s short-lived partnership with Animals Australia in 2013. We utilised content analysis so as to make visible the most prominent and consistent stereotypes utilised in these various materials during the identified period. The approach allowed us to code and categorise materials so as to determine trends and patterns of words used, their relationships, and key structures and ways of speaking (Weerakkody). In addition, discourse analysis (Gee) was used in order to identify and track “language-in-use” so as to make visible the stereotyping deployed during the public reception of both the campaign and Animals Australia’s associated partnership with Coles. These methods enabled a “nuanced approach” (Coleman and Moss 12) with which to spot putdowns, innuendos, and stereotypical attitudes.Vegan StereotypingStereotypes creep into everyday language and are circulated and amplified through mainstream media, speeches by public figures, and social media. Stereotypes maintain their force through being reused and repurposed, making them difficult to eradicate due to their “cumulative effects” and influence (Harris and Sanborn 38; Inzlicht, Tullett, Legault, and Kang; Pickering). Over time stereotypes can become the lens through which we view “the world and social reality” (Harris and Sanborn 38; Inzlicht et al.). In summation, stereotyping:reduces identity categories to particular sets of deeds, attributes and attitudes (Whitley and Kite);informs individuals’ “cognitive investments” (Blum 267) by associating certain characteristics with particular groups;comprises symbolic and connotative codes that carry sets of traits, deeds, or beliefs (Cover; Rosello), and;becomes increasingly persuasive through regulating language and image use as well as identity categories (Cover; Pickering; Rosello).Not only is the “iterative force” (Rosello 35) of such associative stereotyping compounded due to its dissemination across digital media sites such as Facebook, YouTube, websites, and online news, but attempts to denounce it tend to increase its “persuasive power” (29). Indeed, stereotypes seem to refuse “to die” (23), remaining rooted in social and cultural memory (Whitley and Kite 10).As such, despite the fact that there is increasing interest in Australia and elsewhere in new food norms and plant-based diets (see, e.g., KPMG), as well as in vegan lifestyle options (Wright), studies still show that vegans remain a negatively stereotyped group. Previous studies have suggested that vegans mark a “symbolic threat” to Western, conventionally meat-eating cultures (MacInnis and Hodson 722; Stephens Griffin; Cole and Morgan). One key UK study of national newspapers, for instance, showed vegans continuing to be discredited in multiple ways as: 1) “self-evidently ridiculous”; 2) “ascetics”; 3) having a lifestyle difficult and impossible to maintain; 4) “faddist”; 5) “oversensitive”; and 6) “hostile extremists” (Cole and Morgan 140–47).For many Australians, veganism also appears anathema to their preferred culture and lifestyle of meat-eating. For instance, the NFF, Meat & Livestock Australia (MLA), and other farming bodies continue to frame veganism as marking an extreme form of lifestyle, as anti-farming and un-Australian. Such perspectives are also circulated through online rural news and readers’ comments, as will be discussed later in the article. Such representations are further exemplified by the MLA’s (Lamb, Australia Day, Celebrate Australia) Australia Day lamb advertising campaigns (Bembridge; Canning). For multiple consecutive years, the campaign presented vegans (and vegetarians) as being self-evidently ridiculous and faddish, representing them as mentally unhinged and fringe dwellers. Such stereotyping not only invokes “affective reactions” (Whitley and Kite 8)—including feelings of disgust towards individuals living such lifestyles or holding such values—but operates as “political baits” (Rosello 18) to shore-up or challenge certain social or political positions.Although such advertisements are arguably satirical, their repeated screening towards and on Australia Day highlights deeply held views about the normalcy of animal agriculture and meat-eating, “homogenizing” (Blum 276; Pickering) both meat-eaters and non-meat-eaters alike. Cultural stereotyping of this kind amplifies “social” as well as political schisms (Blum 276), and arguably discourages consumers—whether meat-eaters or non-meat-eaters—from advocating together around shared goals such as animal welfare and food safety. Additionally, given the rise of new food practices in Australia—including flexitarian, reducetarian, pescatarian, kangatarian (a niche form of ethical eating), vegivores, semi-vegetarian, vegetarian, veganism—alongside broader commitments to ethical consumption, such stereotyping suggests that consumers’ actual values and preferences are being disregarded in order to shore-up the normalcy of meat-eating.Animals Australia and the (So-Called) Vegan Agenda of Animal ActivismGiven these points, it is no surprise that there is a tacit belief in Australia that anyone labelled an animal activist must also be vegan. Within this context, we have chosen to primarily focus on the attitudes towards the campaigning work of Animals Australia—a not-for-profit organisation representing some 30 member groups and over 2 million individual supporters (Animals Australia, “Who Is”)—as this organisation has been charged as promoting a vegan agenda. Along with the RSPCA and Voiceless, Animals Australia represents one of the largest animal protection organisations within Australia (Chen). Its mission is to:Investigate, expose and raise community awareness of animal cruelty;Provide animals with the strongest representation possible to Government and other decision-makers;Educate, inspire, empower and enlist the support of the community to prevent and prohibit animal cruelty;Strengthen the animal protection movement. (Animals Australia, “Who Is”)In delivery of this mission, the organisation curates public rallies and protests, makes government and industry submissions, and utilises corporate outreach. Campaigning engages the Web, multiple forms of print and broadcast media, and social media.With regards to Animals Australia’s campaigns regarding factory farming—including the Make It Possible campaign (see fig. 1), launched in 2013 and key to the period we are investigating—the main message is that: the animals kept in these barren and constrictive conditions are “no different to our pets at home”; they are “highly intelligent creatures who feel pain, and who will respond to kindness and affection – if given the chance”; they are “someone, not something” (see the Make It Possible transcript). Campaigns deliberately strive to engender feelings of empathy and produce affect in viewers (see, e.g., van Gurp). Specifically they strive to produce mainstream recognition of the cruelties entrenched in factory farming practices and build community outrage against these practices so as to initiate industry change. Campaigns thus expressly challenge Australians to no longer support factory farmed animal products, and to identify with what we have elsewhere called everyday activist positions (Rodan and Mummery, “Animal Welfare”; “Make It Possible”). They do not, however, explicitly endorse a vegan position. Figure 1: Make It Possible (Animals Australia, campaign poster)Nonetheless, as has been noted, a common counter-tactic used within Australia by the industries targeted by such campaigns, has been to use well-known negative stereotypes to discredit not only the charges of systemic animal cruelty but the associated organisations. In our analysis, we found four prominent interconnected stereotypes utilised in both digital and print media to discredit the animal welfare objectives of Animals Australia. Together these cast the organisation as: 1) anti-meat-eating; 2) anti-farming; 3) promoting a vegan agenda; and 4) hostile extremists. These stereotypes are examined below.Anti-Meat-EatingThe most common stereotype attributed to Animals Australia from its campaigning is of being anti-meat-eating. This charge, with its associations with veganism, is clearly problematic for industries that facilitate meat-eating and within a culture that normalises meat-eating, as the following example expresses:They’re [Animals Australia] all about stopping things. They want to stop factory farming – whatever factory farming is – or they want to stop live exports. And in fact they’re not necessarily about: how do I improve animal welfare in the pig industry? Or how do I improve animal welfare in the live export industry? Because ultimately they are about a meat-free future world and we’re about a meat producing industry, so there’s not a lot of overlap, really between what we’re doing. (Andrew Spencer, Australian Pork Ltd., qtd. in Clark)Respondents engaging this stereotype also express their “outrage at Coles” (McCarthy) and Animals Australia for “pedalling [sic]” a pro-vegan agenda (Nash), their sense that Animals Australia is operating with ulterior motives (Flint) and criminal intent (Brown). They see cultural refocus as unnecessary and “an exercise in futility” (Harris).Anti-FarmingTo be anti-farming in Australia is generally considered to be un-Australian, with Glasgow suggesting that any criticism of “farming practices” in Australian society can be “interpreted as an attack on the moral integrity of farmers, amounting to cultural blasphemy” (200). Given its objectives, it is unsurprising that Animals Australia has been stereotyped as being “anti-farming”, a phrase additionally often used in conjunction with the charge of veganism. Although this comprises a misreading of veganism—given its focus on challenging animal exploitation in farming rather than entailing opposition to all farming—the NFF accused Animals Australia of being “blatantly anti-farming and proveganism” (Linegar qtd. in Nason) and as wanting “to see animal agriculture phased out” (National Farmers’ Federation). As expressed in more detail:One of the main factors for VFF and other farmers being offended is because of AA’s opinion and stand on ALL farming. AA wants all farming banned and us all become vegans. Is it any wonder a lot of people were upset? Add to that the proceeds going to AA which may have been used for their next criminal activity washed against the grain. If people want to stand against factory farming they have the opportunity not to purchase them. Surely not buying a product will have a far greater impact on factory farmed produce. Maybe the money could have been given to farmers? (Hunter)Such stereotyping reveals how strongly normalised animal agriculture is in Australia, as well as a tendency on the part of respondents to reframe the challenge of animal cruelty in some farming practices into a position supposedly challenging all farming practices.Promoting a Vegan AgendaAs is already clear, Animals Australia is often reproached for promoting a vegan agenda, which, it is further suggested, it keeps hidden from the Australian public. This viewpoint was evident in two key examples: a) the Australian public and organisations such as the NFF are presented as being “defenceless” against the “myopic vitriol of the vegan abolitionists” (Jonas); and b) Animals Australia is accused of accepting “loans from liberation groups” and being “supported by an army of animal rights lawyers” to promote a “hard core” veganism message (Bourke).Nobody likes to see any animals hurt, but pushing a vegan agenda and pushing bad attitudes by group members is not helping any animals and just serves to slow any progress both sides are trying to resolve. (V.c. Deb Ford)Along with undermining farmers’ “legitimate business” (Jooste), veganism was also considered to undermine Australia’s rural communities (Park qtd. in Malone).Hostile ExtremistsThe final stereotype linking veganism with Animals Australia was of hostile extremism (cf. Cole and Morgan). This means, for users, being inimical to Australian national values but, also, being akin to terrorists who engage in criminal activities antagonistic to Australia’s democratic society and economic livelihood (see, e.g., Greer; ABC News). It is the broad symbolic threat that “extremism” invokes that makes this stereotype particularly “infectious” (Rosello 19).The latest tag team attacks on our pork industry saw AL giving crash courses in how to become a career criminal for the severely impressionable, after attacks on the RSPCA against the teachings of Peter Singer and trying to bully the RSPCA into vegan functions menu. (Cattle Advocate)The “extremists” want that extended to dairy products, as well. The fact that this will cause the total annihilation of practically all animals, wild and domestic, doesn’t bother them in the least. (Brown)What is interesting about these last two dimensions of stereotyping is their displacement of violence. That is, rather than responding to the charge of animal cruelty, violence and extremism is attributed to those making the charge.Stereotypes and Symbolic Boundary ShiftingWhat is evident throughout these instances is how stereotyping as a “cognitive mechanism” is being used to build boundaries (Cherry 460): in the first instance, between “us” (the meat-eating majority) and “them” (the vegan minority aka animal activists); and secondly between human interest and livestock. This point is that animals may hold instrumental value and receive some protection through such, but any more stringent arguments for their protection at the expense of perceived human interests tend to be seen as wrong-headed (Sorenson; Munro).These boundaries are deeply entrenched in Western culture (Wimmer). They are also deeply problematic in the context of animal activism because they fragment publics, promote restrictive identities, and close down public debate (Lamont and Molnár). Boundary entrenching is clearly evident in the stereotyping work carried out by industry stakeholders where meat-eating and practices of industrialised animal agriculture are valorised and normalised. Challenging Australia’s meat production practices—irrespective of the reason given—is framed and belittled as entailing a vegan agenda, and further as contributing to the demise of farming and rural communities in Australia.More broadly, industry stakeholders are explicitly targeting the activist work by such organisations as Animals Australia as undermining the ‘Australian way of life’. In their reading, there is an irreconcilable boundary between human and animal interests and between an activist minority which is vegan, unreasonable, extremist and hostile to farming and the meat-eating majority which is representative of the Australian community and sustains the Australian economy. As discussed so far, such stereotyping and boundary making—even in their inaccuracies—can be pernicious in the way they entrench identities and divisions, and close the possibility for public debate.Rather than directly contesting the presuppositions and inaccuracies of such stereotyping, however, Animals Australia can be read as cultivating a process of symbolic boundary shifting. That is, rather than responding by simply underlining its own moderate position of challenging only intensive animal agriculture for systemic animal cruelty, Animals Australia uses its campaigns to develop “boundary blurring and crossing” tactics (Cherry 451, 459), specifically to dismantle and shift the symbolic boundaries conventionally in place between humans and non-human animals in the first instance, and between those non-human animals used for companionship and those used for food in the second (see fig. 2). Figure 2: That Ain’t No Way to Treat a Lady (Animals Australia, campaign image on back of taxi)Indeed, the symbolic boundaries between humans and animals left unquestioned in the preceding stereotyping are being profoundly shaken by Animals Australia with campaigns such as Make It Possible making morally relevant likenesses between humans and animals highly visible to mainstream Australians. Namely, the organisation works to interpellate viewers to exercise their own capacities for emotional identification and moral imagination, to identify with animals’ experiences and lives, and to act upon that identification to demand change.So, rather than reactively striving to refute the aforementioned stereotypes, organisations such as Animals Australia are modelling and facilitating symbolic boundary shifting by building broad, emotionally motivated, pathways through which Australians are being encouraged to refocus their own assumptions, practices and identities regarding animal experience, welfare and animal-human relations. Indeed the organisation has explicitly framed itself as speaking on behalf of not only animals but all caring Australians, suggesting thereby the possibility of a reframing of Australian national identity. Although such a tactic does not directly contest this negative stereotyping—direct contestation being, as noted, ineffective given the perniciousness of stereotyping—such work nonetheless dismantles the oppositional charge of such stereotyping in calling for all Australians to proudly be a little bit anti-meat-eating (when that meat is from factory farmed animals), a little bit anti-factory farming, a little bit pro-veg*n, and a little bit proud to consider themselves as caring about animal welfare.For Animals Australia, in other words, appealing to Australians to care about animal welfare and to act in support of that care, not only defuses the stereotypes targeting them but encourages the work of symbolic boundary shifting that is really at the heart of this dispute. 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I was at Harry’s last night, ostensibly for a quick glass of wine. Instead it turned into a few over many hours and a rare experience of the “regular” identity. It was relatively quiet when I arrived and none of the owners were there. David [a regular] was DJing; we only vaguely acknowledged each other. He was playing great music though, and I was enjoying being there by myself for the first time in a while—looking about at other customers and trying to categorise them, and occasionally chatting to the girl next to me. My friend Angie came to join me about an hour later, and then Paul, a regular, arrived. He sat on my other side and alternated between talking to me, David [they are close friends], the staff, and other customers he knew who passed by. As the evening progressed a few more regulars arrived; the most “unconnected” regulars I can recall seeing at one time. We were sitting along the bar, making jokes about whether the manager for the evening would let us have a lock in. None of us thought so, however the joking seemed to engender a shared identity—that we were a collective of regulars, with specialised knowledge and expectations of privileges. Perhaps it only arose because we were faced with the possibility of having those privileges refused. Or because just for once there were more than one or two of us present. Evenings like that put the effort and pain of the work I put into gaining that identity into context. (Research note, 18 June 2011) Being a Harry’s Regular Harry’s is my favourite bar in my neighbourhood. It is a small wine bar, owned by three men in their late thirties and targeted at people like them; my gentrifying inner city neighbourhood’s 20 to 40 something urban middle class. Harry’s has seats along the bar, booths inside, and a courtyard out the back. The seating arrangements mean that larger groups tend to gather outside, groups of two to four spread around the location, and people by themselves, or in groups of two, tend to sit at the bar. I usually sit at the bar. Over the three or so years I’ve been patronising Harry’s I’ve developed quite an attachment to the place. It is somewhere I feel comfortable and secure, where I have met and continue to run into other neighbourhood residents, and that I approach with an openness as to how the evening may play out. The development of this attachment and sense of ease has been a cumulative process. The combination of a slow growing familiarity punctuated by particularly memorable evenings, such as the one described above, where heightened emotions coalesce into a reflexive recognition of identification and belonging. As a result I would describe myself as an irregular regular (Katovich and Reese 317). This is because whilst my patronage is sporadic, I have a regular’s expectation of recognition, as well as an awareness of the privileges and responsibilities that this identification brings. Similar processes of identification and attachment have been described in earlier ethnographic work on regulars within bars and cafes. These have described the ways that group identifications and broader cultural roles are continually renegotiated and reinforced through social interaction, and how physical and symbolic tools, such as business layout and décor, acquired knowledge, as well as non-regulars, are utilised in this process (Anderson 33–38; Katovich and Reese 324, 328, 330; Spradley and Mann 67, 69, 84). However the continuing shifts in the manner in which consumption practices shape our experiences of the urban environment (see for example Lloyd; Zukin), and of collective identification (see for example Cova, Kozinets and Shankar), suggest that ongoing investigation in this area would be fruitful. Accordingly, this paper extends this earlier work to consider the ways this kind of regular collective identification may manifest within consumption spaces in the contemporary Western inner city. In particular this research is interested in the implications for regular identification of the urban middle class’s use of consumption spaces for socialising, and the ways this can construct social realms. These realms are not fixed within physical pieces of space, and are instead dependent on the density and proportions of the relationship types that are present (Lofland 11). Whilst recognising, as per Ash Amin (“Collective Culture and Urban Public Space” 8), that physical and symbolic elements also shape our experiences of collective identification in public spaces, this paper focuses specifically on these social elements. This is not only because it is social recognition that is at the heart of regular identification, but more significantly, because the layers of meaning that social realms produce are continually shifting with the ebb and flow of people within these spaces, potentially complicating the identification process. Understanding how these shifting social realms are experienced, and may aid or undermine identification, is thus an important aspect of understanding how regular collective identification may be experienced in the contemporary city, and the key aim of this paper. To do so, this paper draws on autoethnographic research of my consumption experiences within an Australian inner city neighbourhood, conducted from September 2009 to September 2010. Through this autoethnography I sought to explore the ways consumption spaces can support experiences of place-based community, with a particular interest in the emotional and imaginative aspects of this process. The research data drawn on here comes from detailed research memos that recorded my interactions, identifications and emotional responses within these spaces. For this paper I focus specifically on my experiences of becoming a regular at Harry’s as a means of exploring regular identification in the contemporary inner city. The Shapes of Third Places in Contemporary Inner City Harry’s could be described as my third place. This term has been used to describe public locations outside of home and work that are host to regular, voluntary, informal and happily anticipated gatherings of individuals (Oldenburg 16). These regular’s bars and locals cafés have been celebrated in research and popular culture for their perceived ability to facilitate “that easier version of friendship and congeniality that results from casual and informal affiliation” (Oldenburg 65). They are said to achieve this by offering accessible, neutral spaces, where worries and inequalities are left at the door, and spirited, playful conversation is the focus of activity (Oldenburg 25, 29, 32). This is the idealised place “where everybody knows your name.” Despite the undeniable appeal of the third place concept, these types of social and inclusive consumption spaces are more likely to be seen on television, or in property development marketing, than on the shopping streets of our neighbourhoods. Instead many consumption spaces are purely that; spaces in which individual’s consume goods and services in ways that can encourage individualism, segregation, and stifle interaction. This has been attributed to a range of factors, including planning systems that encourage single use zoning, a reliance on cars limiting our use of public places, and the proliferation of shopping centres that focus on individualised consumption and manufactured experiences (Lofland 145, 205, 218; Oldenburg 61). In addition, the fundamentals of running a successful business can also work against a consumption space’s accessibility and neutrality. This is because location, décor, product offering, pricing, competition, and advertising practices all physically and symbolically communicate a desired target audience and expected behaviour patterns that can implicitly shape customer interactions, and the meanings we attach to them (Bitner 61; Sherry 4). More subtlety, the changing lifestyle preferences of residents of gentrifying neighbourhoods such as mine, may also work as a barrier to the development of third places. Research tells us that the urban middle class is a demographic which engages in a broad range of lifestyle-based consumption activities for socialising purposes and as part of their identity construction (Lloyd 122; Zukin 7). However this is also a demographic that is said to be increasingly mobile, and thus less restricted by geographic boundaries, such as of the neighbourhood they live in (Amin, “Re-Thinking the Urban Social” 107). As I noted above, it was not often that I experienced a critical mass of regulars at Harry’s, indeed I rarely expected to. This is because whilst Harry’s target demographic would seem likely candidates for becoming regular café or bar customers, they are also likely to be socialising in a number of different cafés, bars, and restaurants across a number of different neighbourhoods in my city, thus reducing the frequency of their presence within any one particular location. Finally, even those consumption spaces that do support social interaction may still not be operating as third places. This is because this sociality can alter a space’s level of openness, through the realms that it constructs (Lofland 11). Lofland (14) describes three types of social realms: public, parochial, and private. Private realms are dominated by intimate relations, parochial realms by communal relations, and the public realm by relations with people who are only categorically known. According to this classification, the regular’s café or bar is primarily operating as a parochial realm, identifiable by the shared sense of commonality that defines the regular collective. However naming the regular identification of the third place as the product of a social realm also highlights its fragility, and suggests that instead of being reliable and able to be anticipated, that the collective identification such spaces offers is uncertain, and easily disrupted by the shifts in patronage and patterns of interaction that consumption based socialising can bring. This is fluidity is articulated in the work of Veronique Aubert-Gamet and Bernard Cova, who describe two ways consumption spaces can support public collective identification; as anchoring and exposure sites. Anchoring sites are those within which an established collective gathers to interact and reinforce their shared identity (Aubert-Gamet and Cova 40). These are parochial realms in their more closed form, and are perhaps most likely to offer the certainty of the happily anticipated gathering that Ray Oldenburg describes. However because of this they are also more likely to be exclusionary. This is because anchoring can limit collective identification to those who are recognised as community members, thus undermining the potential for openness. This openness is instead found within exposure sites, in which individuals are able to observe and engage with the identification practices of others at limited risk (Aubert-Gamet and Cova 41). This is not quite the anomie of the public street, but neither is it the security of anchoring or the third place. This is because exposure realms can offer both familiarity, such as through the stability of physical setting, and strangeness, through the transience of customers and relationships. Furthermore, by hovering at the ever shifting boundary of parochial and public realms, these moments of exposure may offer the potential for the type of spontaneous conviviality that has been proposed as the basis for fleeting collective identifications (Amin, “Collective Culture and Urban Public Space” 10; Maffesoli). That is, it may be that when a potential third place is dominated by an exposure realm, it is experienced as open and accessible, whereas when an anchoring realm dominates, the security of collective identification takes precedence. It is the potential of social interaction at the boundaries of these realms and the ways it shapes regular identification that is of interest to this paper. This is because it is in this shifting space that identifications themselves are most fluid, unpredictable, and thus open to opportunistic breaches in the patterns of interaction. This unpredictability, and the interaction strategies we adopt to negotiate it, may also suggest ways in which a certain kind of third place experience can be developed and maintained in the contemporary inner city, where consumption based socialising is high, but where people are also mobile and less tied into fixed patterns of patronage. The remainder of the paper draws on my experiences of regular identification in Harry’s to consider how this might work. Becoming a Harry’s Regular: Anchoring and the Regular Collective The Harry’s regular collective is formed from a loose social network of neighbourhood residents, variably connected through long established friendships and more recently established consumption space based acquaintances. Evenings such as the one described above work to reinforce that shared identity and the specialised knowledge that underpins it; of the quirks of the owners and staff, of our privileges and responsibilities as regulars, and of the shared cultural identity that reflects a specific aspect of the gentrifying neighbourhood in which we live. However, achieving this level of identification and belonging has not been not easy. Whilst Oldenburg suggests that to establish third place membership one mainly just turns up regularly and tries not to be obnoxious (35), my experience instead suggests it’s a slightly more complicated, and emotional process, that is not always positive. My research notes indicate that discontent, worry, and shame, were as much a feature of my interactions in Harry’s, as were moments of joy, excitement, or an optimistic feeling of connection. This paper suggests that these negative experiences often stemmed from the confusion created by the shifting realms of interaction that occurred within the bar. This is because whilst Harry’s appeared to be a regular’s bar, it more often operated as an anchoring realm for a social network linked to the owners. Many of Harry’s regulars were established friends of the owners, and their shared identity definition appeared to be based on those primary ties. Whilst over time I became acquainted with some of this social network through my patronage, their dominance of the regular group had important implications for the collective identification I was trying to achieve. It created a realm that appeared to be parochial, but often became private, through simple acts such as the arrival of additional social network members, or a staff member shifting their orientation to another, from regular customer to friend. One consequence of these shifting realms was that my perceived inability to penetrate this anchored social network led me to doubt the value and presence of a broader consumption space based regular collective. The boundaries between private, parochial, and public appeared rigid, with no potential for cumulative impacts from fleeting connections in the public realm. It also made me question my motives regarding this desire to identify as suggested here: Thinking about tonight and Kevin [an owner] and Lucas [staff member] and introductions and realising I feel a bit let down/disappointed about the lack of something from them. But I realise also that is because I am wanting something more from them than the superficial I keep on going on about. I want recognition, as a person worth knowing. And that is perhaps where the thing of doing it by yourself falls down. I have an emotional investment in it. … Linking back to my previous thoughts about being able to be placed within a social network—having that emotional certainty of being able to be identified as part of a specific social network would reinforce to ME, who I am within this place. That I had some kind of identifiable position—which is not about superficial connections at all—it’s about recognisable strong ties. (Research note, 2 February 2009) As this excerpt suggests, I struggled to appreciate the identification within my interactions in Harry’s, because I had difficulty separating my emotional need for recognition from the implication that a lack of acknowledgement beyond the superficial I theoretically expected was a social rejection. That is, I had difficulty negotiating the boundary between the parochial realm of the regular collective, and its manifestation as a more closed private realm for the anchored social network. I expected regular, voluntary, informal and happily anticipated gatherings (Oldenburg 16), instead what I got was the brief hellos and limited yet enjoyable conversations that mark the sociality of public collective identifications. It could be suggested that what I also failed to grasp here is the difference between regularity as collective and as an individual identification. It is the collective identity that is reinforced in the parochial realm, as is evident in the description that opened this paper, and yet what I hoped for was recognition as an individual, “a person worth knowing.” However as the following section will suggest, the regular identity can also be experienced, and actively embraced, as an individual identity within realms of exposure. And it is through this version of the regular identity, that this paper suggests that some kind of personal recognition is able to be achieved. Becoming a Harry’s Regular: Exposing the Regular as Individual Given the level of comfort and connection expressed within the research excerpt that opened this paper, it is clear that I overcame the uncertainty described in the previous section, and was able to establish myself within the Harry’s regular collective. This is despite, as noted above, that both the presence and openness of Harry’s regular collective was unpredictable. However, this uncertainty also created a tension that could be said to positively increase the openness of the space. This is because it challenged the predictability that can be associated with anchored regularity, and instead forced me to look outside that identity for those reliable moments of easy friendship and congeniality within realms of exposure. That is, because of the uncertainty regarding both the presence and openness of established regulars, I often turned to fleeting interactions with non-regulars to generate that sense of identification. The influence of non-regulars can be downplayed in ethnographies of cafes and bars, perhaps because they tend to be excluded from the primary group’s identifications that are being investigated. Michael Katovich and William Reese provide the most detailed description of their relevance to the regular identity when they describe how the non-regulars in the Big Derby Lounge were used as tools against which established regulars compared their position and standing, as well as being a potential pool of recruits (336). This paper argues that non-regulars are also significant because their presence alters the realms operating within the space, thus creating opportunities for interactions at those boundaries that can be identity defining. My interactions with non-regulars in Harry’s generally offered the opportunity for spirited, playful and at times quite involved conversations, in which acquired knowledge, familiarity with staff or products, or simple statements of attachment were sufficient markers to establish an experience of regular identification in the eyes of the other. Whilst at times the density of these strangers altered Harry’s realms to the extent I did not feel at home at all, they nonetheless provided an avenue through which to remedy the uncertainties created by my interactions with the anchored social network. These non-regular interactions were able to do this because they operated at the low emotional involvement but high emotional gain boundary between fleeting public realm relations, and more meaningful experiences of exposure, where shared values and identities are on display. That is, I was confirming my regular identity not through an experience of the regular collective, but through an experience of being an individual and a regular. And in each successful encounter there was also the affirmation I had unsuccessfully sought through the regular collective, the emotional certainty that I had some kind of identifiable position within that place. Conclusion: Anchoring and Exposing in the Third Place This paper has drawn from my experiences in Harry’s to explore the process of regular identification as it operates at the boundaries of social realms. This focus provides a means to explore the ways that regular collective identification may develop in the contemporary inner city, where regularity can be sporadic and consumption based socialising is common. Drawing on autoethnographic work, this paper suggests that regularity is experienced both as an individual and a collective identity, according to the nature of the realms operating within the space. Collective identification occurs in anchoring realms, and supports the established regular group, whereas individual regular identification occurs within exposure realms, and relies on recognition from willing non-regulars. Furthermore, this paper suggests it is the latter of these identifications that is the more easily achieved, because it can be experienced at the exposure boundaries of the parochial realm, a less risky and more accessible place to identify when patronage is infrequent and social realms so fluid. It is this use of non-regular relations to balance the emotional work involved in the development of anchored relationships that I believe points to the true potential of third places in the contemporary inner city. Establishing a place where everybody knows your name is improbable in this context. However encouraging consumption spaces in which an individual’s regular patronage can form the basis of an identification, from which one can both anchor and expose, may ultimately work to support a kind of contemporary inner city version of the easier friendship and congeniality that the third place is hoped to offer. References Amin, Ash. “Collective Culture and Urban Public Space.” City 12.1 (2008): 5–24. ———. “Re-Thinking the Urban Social.” City 11.1 (2007): 100–14. Anderson, Elijah. A Place on the Corner. Chicago: U of Chicago P, 1978. Aubert-Gamet, Veronique, and Bernard Cova. “Servicescapes: From Modern Non-Places to Postmodern Common Places.” Journal of Business Research 44 (1999): 37–45. Bitner, Mary Jo. “Servicescapes: The Impact of Physical Surroundings on Customers and Employees.” Journal of Marketing 56 (Apr. 1992): 57–71. Cova, Bernard, Robert V. Kozinets, and Avi Shankar. Eds. Consumer Tribes, Oxford: Butterworth-Heinemann, 2007. Katovich, Michael A., and William A. Reese II. “The Regular: Full-Time Identities and Memberships in an Urban Bar.” Journal of Contemporary Ethnography 16.3 (1987): 308–43. Lloyd, Richard. Neo-Bohemia: Art and Commerce in the Post-Industrial City. New York: Routledge, 2006. Lofland, Lyn H. The Public Realm: Exploring the City's Quintessential Social Territory. Hawthorne, New York: Aldine De Gruyter, 1998. Maffesoli, Michel. The Times of the Tribes: The Decline of Individualism in Mass Society. Trans. Don Smith. London: Sage, 1996. Oldenburg, Ray. The Great Good Place: Cafes. Coffee Shops, Bookstores, Bars, Hair Salons and Other Hangouts at the Heart of a Community. New York: Marlowe and Company, 1999. Sherry, John F., Jr. “Understanding Markets as Places: An Introduction to Servicescapes.” Servicescapes: The Concept of Place in Contemporary Markets. Ed. John F. Sherry, Jr. Chicago: NTC Business Books, 1998. 1–24. Spradley, James P., and Barbara J. Mann. The Cocktail Waitress: Woman’s Work in a Man’s World. New York: Alfred A. Knopf, 1975. Zukin, Sharon. Naked City: The Death and Life of Authentic Urban Places. New York: Oxford UP, 2010.

Introduction In the following self-reflexive (examining my own experiences) piece I discuss the methodology of my PhD thesis which, completed in 2014 (Johnson On a Tightrope), focused on how women negotiate, reject and embody the expectations associated with contemporary pregnancy and mothering. In this qualitative research project I examined the types of pregnancy and parenting practices (defined as those practices undertaken to manage and maximise the success of women’s pregnancies and parenting) women engage in with reference to contemporary sources of information. Central to this, I studied the changing nature of pregnancy and mothering practices in the context of increasing digitalisation, with a particular focus on whether and how technologies enable new spaces for experiential learning and health responsibilisation. This also allowed me to query how various discourses work to inform particular ideas of ‘good’ or ‘appropriate’ mothering behaviours and mothering ideologies, and the expert patient ideal (Johnson Maternal Devices). An examination of the different resources and technologies women draw on during their transition to first-time motherhood reveals how dominant discourses are resisted, negotiated or differentially embodied by women facing first-time pregnancy and motherhood. Since the time I began my research, there has been an explosion of applications (apps) into the market. Pregnancy and mothering have been ‘appified’. Apps offer a unique way to order, engage with and reshape our bodies and biology today. They reflect wider cultural and social changes in the understanding of our identity, our ‘lifestyle’ and our body. In my study I drew on characterisations from participants in attempting to understand the affordances of apps and the role they may play during both pregnancy and new motherhood. I found that apps format motherhood and pregnancy in new ways, instituting new rules into new devices and offering templates which actively shape meanings and practices. They provide new ways to imagine or create foetal/child identity, to monitor child activity from a distance, to gather and interpret data and the enactment of “digital” helicopter parenting (Johnson Maternal Devices). Apps also represent a ‘tidbitisation’ of information which is delivered directly into the user’s intimate sphere, sometimes ‘pushed’ into this intimate sphere, no matter where they are. This ‘device-ification’ of mothering purports to turn it into an administrative and calculable activity, valuing data over subjective experiences and changing the meaning of what it is to mother and be a mother. Apps also represent the contemporary intersection between social media, medical advice, expectations of self-management and notions of convenience. They also creates new social relations and valuing practices, such as ‘likeability’ on Facebook, which have the potential to alter our understandings of health and identity. Increasing numbers of health initiatives are adopting apps in their promotional marketing campaigns and the appification of health means that medical knowledge is being increasingly incorporated into new sorts of social interactions. Ongoing research must consider the multiplicity of women’s engagement with these apps across the transition to first-time motherhood and for parents who are trying to manage child health. It would be productive to direct focus onto the lived experiences associated with apps rather than lauding or criticising the content of apps. Background The initial question that motivated my research was: ‘How do women draw on, weave together, and reject aspects of the dominant advice which configures contemporary perceptions of maternal subjectivity, encompassing specifically the transition to first-time motherhood?’ I was interested in what women in the transition to first-time motherhood experienced and how they reflected on and interpreted these experiences. The subjective accounts of women tell a particular story, so, rather than administering a survey to a large group of women I focused on in-depth, semi-structured but flexible interviews as a way of discovering participant experiences as expressed in their own words. Having only a small number of interview participants meant that I was able to analyse my data closely in a way that would be difficult with a larger sample. In total, I conducted twenty-two interviews with twelve women during January and September, 2012. This included two interviews with ten participants and one interview with the remaining two participants. The first interview was conducted during the third trimester of pregnancy, ranging from 32 to 38 weeks. The second interview was undertaken postnatally when the babies ranged from 3 to 7 months of age. For participant demographic information, please refer to earlier publications (Johnson Maternal Devices; Intimate Mothering Publics). Interviewing late in pregnancy and early in new motherhood provided a realistic sense of the changes, both positive and negative, which occur during this transition as well as the – at times – deep rift between experience and expectation. The time between interviews was important as it allowed women time to adjust somewhat to life as a new mum, allowed time for reflection on both the pregnancy and the early months of mothering. The interviews were conversational and relaxed in nature and allowed to flow in the direction the participant chose to take. The women were generous in sharing intimate details of their experiences from conception through to motherhood. Their responses revealed different ways of being pregnant, being supported and responsibilised during pregnancy, and the different ways women cope with stress, anxiety and more. The stories also demonstrate the amount of work, thought and often deliberate self-transformation which occurs throughout pregnancy, and as a new mother. I believe my personal biography influenced the data that I collected during the interviews. My age and sex advantaged my position as an interviewer. Being a relatively young female researcher it was easy to develop rapport with the participants. In addition, being a woman likely increased my access, as a researcher, to the intimate experiences women shared throughout the interviews, especially considering the gendered and personal nature of the research. It was also apparent that my absence of first-hand experience of pregnancy and mothering enhanced the depth of interview data, encouraging participants to provide access to details and feelings that they may have believed were unnecessary to discuss had I also been a mother. Rebecca Horn discusses a similar experience in her research with prison inmates and police staff, which she describes as being due to her projected image as an “innocent abroad” (96). It also meant that participants were more likely to share details because my lack of experience meant that I was not in a position to judge these experiences against my own. Throughout the interviews, the participants often wanted to know more about me, asking me questions like: How old are you? Have you ever been pregnant? Do you have a partner? Does doing this research turn you off having children? Does doing this research make you want to have children? What do you plan to do after you’ve finished your thesis? Similar to other researchers who discuss their interview experiences in self-reflexive pieces Edwards, Finch and Oakley, I found that by sharing some of my own personal experiences I was able to establish trust and develop rapport with the participants. Like Kasper I worked with the assumption that each interview is a collaborative and consensual enterprise among women. I focused on earning trust, displaying sensitivity and fairness, and showing support. The participants expressed genuine interest in my research and the findings it was generating, with most women keen to read any published findings from the research. Many participants asked to have a copy of their interview transcripts for posterity or to reflect on with friends or in future pregnancies. ‘Getting Personal’ Now that I am contemplating the extension of my research into the future I must think about how my position as a researcher has changed. As one of my key interests is the ways in which digital technologies impact on parenting I have to ask myself whether I will use this broad range of technologies myself, as a parent. If I do use these technologies, will I insert myself into my research asking questions about my own user experiences and considering whether my partner uses these technologies in a different way to myself? If so, how, and what are the implications of this? I also need to consider my child amongst this, as both a parent and a researcher. Am I comfortable with my child having a digital life from a young age? I have already contemplated this question and made the conscious decision not to discuss or mention my pregnancy on social media, Facebook in particular. This question will again be important when my partner and I make decisions around the different ways we choose to announce the birth of our first child. These questions will continue to be important to me as a parent in an increasingly digitalised world. Until I become a mother, (some time in the next five weeks) I believe I cannot answer these questions. Rather, this article functions as a sounding board, allowing me to begin contemplating these questions in my future dual role as a mother and a researcher. Becoming a mother will change my position as a researcher in other important ways. I will no longer be the inexperienced, childless researcher. I will continue to treat my participants as partners in my research but being a mother myself, intersubjectivity, “the acknowledgment of the reciprocal sharing of knowledge and experience between the researcher and the researched” (Shields and Dervin 67), will become all the more essential to my approach. In this way I would hope to continue to de-emphasise the conventional hierarchies and dichotomies of research by focusing on the dialectical relationship between myself and my research ‘partners’. It will be imperative that I not only listen to these women without judgement but that I also share the intricacies of my research project and my own experiences as a maternal subject. These women are the experts of their own lives (Kasper) and I am sure this research would benefit from their involvement from an early phase where they would be invited to share in the design of research questions and the collection and interpretation of results. This is particularly important when designing research on new technologies where the only experiences I can currently draw from are my own and perhaps those of friends, family and colleagues. Digital research methodologies are still in their infancy, as this special issue attests, and although research into the use of apps is growing, there continues to be little research into the user experiences of apps. Apps as Tools of Convenience? As noted above, apps create a “tidbitisation” of information (Johnson Maternal Devices), where information is convenient and accessible in small ‘tidbits’ that anyone can access anywhere, anytime on their smartphone. This is something I have already utilised during my pregnancy (checking symptoms, reading about baby’s development) and I am sure this will be useful for me as a new mum. I have also been using my smartphone for other baby-related resources such as gathering lists of lullabies and nursery rhymes. These few examples indicate that smartphones do offer a great number of conveniences to new parents. But, they could also appear worrisome – raising questions around smartphones as distractions from parenting or relying on smartphones to track health conditions or baby habits, and perhaps even the deferral of responsibility, for example, busy parents using apps to entertain children. At this stage we actually know very little about the user experience of apps for mothers and new parents and new research in this area needs to ask questions such as: Who uses apps and why? What are users paying attention to and what is ignored or ‘switched off’? Do push notifications actually work? Do they create a new form of responsibilisation and if so, what are the repercussions of this, particularly if these apps are directed towards women as new parents, rather than men? This last question is particularly important for a scholar such as myself in the field of Gender and Cultural Studies where questions of gender and gendering are often central to our research. I have found that, as apps continue to be developed at an alarming rate, those specific to parenting are, more often than not targeted to women rather than men. Those that are targeted to men are often patronising and poorly executed, lacking detailed information and emphasising gendered stereotypes (for examples, see Johnson Maternal Devices). This is important to note because I found in my study that app use constitutes part of the intimate relationship of parents-to-be and new parents. Male partners rarely read guidebooks or significant detail from other information sources and so apps played a role in their day-to-day gathering of knowledge, usually via their partner. Rather than reading a chapter of a book or googling a pregnancy symptom, quiet time chatting on the couch after work often included the sharing of information from apps or regular email updates on a variety of topics. Men used the same apps as women but this was usually on their partner’s phone, rather than their own. This raises another important question. How do we research indirect use of apps? Is this even possible? The obvious way to answer this question would be through the use of qualitative interviews. This is made difficult through the mere fact that we first must know who uses these apps indirectly before we recruit them into our research. Researching Digital Technologies through Discourse Analysis In my PhD the use of smartphones and apps only emerged as a theme of interest late into the research project. The constant mention of various apps during the interviews prompted me to examine a number of key pregnancy and parenting apps in terms of the discourses they mobilise and their functionality (Johnson Maternal Devices). As Dorothy Smith attests, we live in a textually mediated world. Pregnancy and parenting books, magazines, technologies such as apps and other forms of popular advice represent a mediated version of motherhood, parenthood and fatherhood. If these texts can influence and be influenced by patterns of parenting discourse then critical discourse analysis can contribute to an understanding of the ways in which mothering can be influenced or constructed by popular media and discourse. Thus, in my PhD research I applied discourse analysis to the study of apps. Discourse analysis examines how language constructs social phenomena and investigates the ways in which it produces certain social realities and expectations (Sunderland). Discourse analysis is valuable because of the questions it enables us to ask about the constructed nature of our experiences and the texts that we are exposed to. Smartphone apps, social media and the Internet are growing resources for women in the transition to first-time motherhood. These technologies require further research as they represent a particular way for women to engage with the neoliberal project of responsibilisation. Targeting first-time mothers and parents research allows access to users of digital technologies who most likely have a vested interest (i.e. the health and development of their children) in understanding the way new technologies are increasingly intervening in our everyday lives. Maternal subjects are likely to view such technologies as a means to monitor her pregnancies and her children’s health and development. A central aim of my research is to render visible the enduring nature of ideologies and expectations of motherhood – which include the ways in which women as mothers are responsibilised – and the ways in which different variants of mothering are inserted in new ways into tools of self-help, social media and new ‘pushy’ technologies (apps). This will reveal how discourse is constituted by mothers and how mothering discourse can work to constitute particular maternal practices and beliefs or expectations. Thus I argue that discourse analysis is central to the research of pregnancy/parenting apps. My research demonstrates how women draw on new technologies in rebellious, ironic or affirmative ways to enact different technologies of the self (Foucault). The texts can be viewed as disciplinary in a Foucauldian sense, and by analysing these different forms of advice it is possible to provide an ongoing demonstration of the difficulty of complying with the various demands of motherhood. Women’s interactions with a range of parenting discourses and attempts to create their own version of motherhood can be seen to constitute one component of the work of motherhood and the ways women practice and enact motherhood (this is discussed in detail in an article currently under review). Although researching the potential affordances of apps is important this research must be connected to user experience. In other words, are apps used in the ways we think they are? In order to move forward and ask questions such as: “Are women responsibilised and their conduct shaped in a new way via their smartphones in what I have characterised ‘push responsibilisation’?” we must move beyond discourse analysis and ask questions that focus on the user experience of apps. It would be useful to draw on existing research in other fields, which have started to develop a range of ethnographic methods and tools for research into computer-user interactions, applications and social media including Tinder, Grindr and Instagram. Other questions I wish to include in a future empirical study include: Who adopts these apps and why? Are there variations in the ways different generational users adopt apps? Who rejects these apps and why? Are push notifications ignored, considered obtrusive or do they prompt specific practices or actions? How are apps used? How do apps maintain already existing gender inequalities in parenting? In asking these questions I believe we could also begin to interrogate a much broader question, that is: “What can the use of devices during this particular ‘life stage’ tell us more broadly about mapping, tracking and quantifying the self?” This brings me again to the central question in this piece: How do we do this research? In this article I have not attempted to answer this question but rather to provoke discussion and encourage debate. In particular, I would like to consider new research methodologies which have the potential to extend our research capabilities and those whom we are able to involve in our research. An example would be conducting research online through pre-existing discussion forums. I have attended numerous academic events in the past two years where academics have started to ponder these questions more generally but my hope is that this article can act as encouragement for further debate. References Edwards, Rosalind. “Connecting Method and Epistimology: A White Woman Interviewing Black Women.” Women's Studies International Forum 13 (1990): 477-490. Finch, Janet. “It’s great to have someone to talk to”: The Ethics and Politics of Interviewing Women. Social Researching: Politics, Problems, Practice. Eds. Colin Bell and Helen Roberts. London: Routledge, 1984. Foucault, Michel. "Technologies of the Self: A Seminar with Michel Foucault." Technologies of the Self: A Seminar with Michel Foucault. Eds. Luther Martin, Huck Gutman, and Patrick Hutton. Amherst: University of Massachusetts Press, 1998. Horn, Rebecca. “Reflexivity in Placement: Women Interviewing Women.” Feminism & Psychology 5 (1995): 94-98. Johnson, Sophia. “On a Tightrope? Technologies of Motherhood in Neoliberal Society.” PhD Thesis. Sydney: Department of Gender and Cultural Studies, University of Sydney, 2014. Johnson, Sophia. “‘Maternal Devices’, Social Media and the Self-Management of Pregnancy, Mothering and Child Health”. Societies 4.2 (2014): 330-350. Johnson, Sophia. “‘Intimate Mothering Publics’: Comparing Face-To-Face Support Groups and Internet Use for Women Seeking Information and Advice in the Transition to First-Time Motherhood.” Culture, Health and Sexuality: An International Journal for Research, Intervention and Care 17.2 (2015): 237-251. Kasper, Anne. “A Feminist, Qualitative Methodology: A Study of Women with Breast Cancer.” Qualitative Sociology 17.3 (1994): 263-281. Oakley, Ann. “Interviewing Women: A Contradiction in Terms.” Doing Feminist Research. Ed. Helen Roberts. London: Routledge and Kegan Paul, 1981. Shields, Vickie Rutledge, and Brenda Dervin. “Sense-Making in Feminist Social Science Research: A Call to Enlarge the Methodological Options of Feminist Studies.” Women's Studies International Forum 16.1 (1993): 65-81. Smith, Dorothy. The Everyday World as Problematic: A Feminist Sociology. Boston: Northern University Press, 1987. Sunderland, J. “'Parenting' or 'Mothering'? The Case of Modern Childcare Magazines.” Discourse & Society 17.4 (2006): 503-528.

In light of the COVID-19 pandemic, where income has become precarious and Internet use has soared, the influencer industry has to strategise over new ways to sustain viewer attention, maintain income flows, and innovate around formats and messaging, to avoid being excluded from continued commercial possibilities. In this article, we review the press coverage of the influencer markets in Australia, Japan, and Korea, and consider how the industry has been attempting to navigate their way through the pandemic through deviations and detours. We consider the narratives and groups of influencers who have been included and excluded in shaping the discourse about influencer strategies in the time of COVID-19. The distinction between inclusion and exclusion has been a crucial mechanism to maintain the social normativity, constructed with gender, sexuality, wealth, able-ness, education, age, and so on (Stäheli and Stichweh, par. 3; Hall and Du Gay 5; Bourdieu 162). The influencer industry is the epitome of where the inclusion-exclusion binary is noticeable. It has been criticised for serving as a locus where social norms, such as femininity and middle-class identities, are crystallised and endorsed in the form of visibility and attention (Duffy 234; Abidin 122). Many are concerned about the global expansion of the influencer industry, in which young generations are led to clickbait and sensational content and normative ways of living, in order to be “included” by their peer groups and communities and to avoid being “excluded” (Cavanagh). However, COVID-19 has changed our understanding of the “normal”: people staying home, eschewing social communications, and turning more to the online where they can feel “virtually” connected (Lu et al. 15). The influencer industry also has been affected by COVID-19, since the images of normativity cannot be curated and presented as they used to be. In this situation, it is questionable how the influencer industry that pivots on the inclusion-exclusion binary is adjusting to the “new normal” brought by COVID-19, and how the binary is challenged or maintained, especially by exploring the continuities and discontinuities in industry. Methodology This cross-cultural study draws from a corpus of articles from Australia, Japan, and Korea published between January and May 2020, to investigate how local news outlets portrayed the contingencies undergone by the influencer industry, and what narratives or groups of influencers were excluded in the process. An extended discussion of our methodology has been published in an earlier article (Abidin et al. 5-7). Using the top ranked search engine of each country (Google for Australia and Japan, Naver for Korea), we compiled search results of news articles from the first ten pages (ten results per page) of each search, prioritising reputable news sites over infotainment sites, and by using targeted keyword searches: for Australia: ‘influencer’ and ‘Australia’ and ‘COVID-19’, ‘coronavirus’, ‘pandemic’; for Japan: ‘インフルエンサー’ (influensā) and ‘コロナ’ (korona), ‘新型コロ ナ’ (shin-gata korona), ‘コロナ禍’ (korona-ka); for Korea: ‘인플루언서’ (Influencer) and ‘코로나’ (corona) and ‘팬데믹’ (pandemic). 111 articles were collected (42 for Australia, 31 for Japan, 38 for Korea). In this article, we focus on a subset of 60 articles and adopt a grounded theory approach (Glaser and Strauss 5) to manually conduct open, axial, and close coding of their headline and body text. Each headline was translated by the authors and coded for a primary and secondary ‘open code’ across seven categories: Income loss, Backlash, COVID-19 campaign, Misinformation, Influencer strategy, Industry shifts, and Brand leverage. The body text was coded in a similar manner to indicate all the relevant open codes covered in the article. In this article, we focus on the last two open codes that illustrate how brands have been working with influencers to tide through COVID-19, and what the overall industry shifts were on the three Asia-Pacific country markets. Table 1 (see Appendix) indicates a full list of our coding schema. Inclusion of the Normal in Shifting Brand Preferences In this section, we consider two main shifts in brand preferences: an increased demand for influencers, and a reliance on influencers to boost viewer/consumer traffic. We found that by expanding digital marketing through Influencers, companies attempted to secure a so-called “new normal” during the pandemic. However, their marketing strategies tended to reiterate the existing inclusion-exclusion binary and exacerbated the lack of diversity and inequality in the industry. Increased Demand for Influencers Across the three country markets, brokers and clients in the influencer industry increased their demand for influencers’ services and expertise to sustain businesses via advertising in the “aftermath of COVID-19”, as they were deemed to be more cost-efficient “viral marketing on social media” (Yoo). By outsourcing content production to influencers who could still produce content independently from their homes (Cheik-Hussein) and who engage with audiences with their “interactive communication ability” (S. Kim and Cho), many companies attempted to continue their business and maintain their relationships with prospective consumers (Forlani). As the newly enforced social distancing measures have also interrupted face-to-face contact opportunities, the mass pivot towards influencers for digital marketing is perceived to further professionalise the industry via competition and quality control in all three countries (Wilkinson; S. Kim and Cho; Yadorigi). By integrating these online personae of influencers into their marketing, the business side of each country is moving towards the new normal in different manners. In Australia, businesses launched campaigns showcasing athlete influencers engaging in meaningful activities at home (e.g. yoga, cooking), and brands and companies reorganised their marketing strategies to highlight social responsibilities (Moore). On the other hand, for some companies in the Japanese market, the disruption from the pandemic was a rare opportunity to build connections and work with “famous” and “prominent” influencers (Yadorigi), otherwise unavailable and unwilling to work for smaller campaigns during regular periods of an intensely competitive market. In Korea, by emphasising their creative ability, influencers progressed from being “mere PR tools” to becoming “active economic subjects of production” who now can play a key role in product planning for clients, mediating companies and consumers (S. Kim and Cho). The underpinning premise here is that influencers are tech-savvy and therefore competent in creating media content, forging relationships with people, and communicating with them “virtually” through social media. Reliance on Influencers to Boost Viewer/Consumer Traffic Across several industry verticals, brands relied on influencers to boost viewership and consumer traffic on their digital estates and portals, on the premise that influencers work in line with the attention economy (Duffy 234). The fashion industry’s expansion of influencer marketing was noticeable in this manner. For instance, Korean department store chains (e.g. Lotte) invited influencers to “no-audience live fashion shows” to attract viewership and advertise fashion goods through the influencers’ social media (Y. Kim), and Australian swimwear brand Vitamin A partnered with influencers to launch online contests to invite engagement and purchases on their online stores (Moore). Like most industries where aspirational middle-class lifestyles are emphasised, the travel industry also extended partnerships with their current repertoire of influencers or international influencers in order to plan for the post-COVID-19 market recovery and post-border reopening tourism boom (Moore; Yamatogokoro; J. Lee). By extension, brands without any prior relationships with influencers, whcih did not have such histories to draw on, were likely to have struggled to produce new influencer content. Such brands could thus only rely on hiring influencers specifically to leverage their follower base. The increasing demand for influencers in industries like fashion, food, and travel is especially notable. In the attention economy where (media) visibility can be obtained and maintained (Duffy 121), media users practice “visibility labor” to curate their media personas and portray branding themselves as arbiters of good taste (Abidin 122). As such, influencers in genres where personal taste can be visibly presented—e.g. fashion, travel, F&B—seem to have emerged from the economic slump with a head start, especially given their dominance on the highly visual platform of Instagram. Our analysis shows that media coverage during COVID-19 repeated the discursive correlation between influencers and such hyper-visible or visually-oriented industries. However, this dominant discourse about hyper-visible influencers and the gendered genres of their work has ultimately reinforced norms of self-presentation in the industry—e.g. being feminine, young, beautiful, luxurious—while those who deviate from such norms seem to be marginalised and excluded in media coverage and economic opportunities during the pandemic cycle. Including Newness by Shifting Format Preferences We observed the inclusion of newness in the influencer scenes in all three countries. By shifting to new formats, the previously excluded and lesser seen aspects of our lives—such as home-based content—began to be integrated into the “new normal”. There were four main shifts in format preferences, wherein influencers pivoted to home-made content, where livestreaming is the new dominant format of content, and where followers preferred more casual influencer content. Influencers Have Pivoted to Home-Made Content In all three country markets, influencers have pivoted to generating content based on life at home and ideas of domesticity. These public displays of homely life corresponded with the sudden occurrence of being wired to the Internet all day—also known as “LAN cable life” (랜선라이프, lan-seon life) in the Korean media—which influencers were chiefly responsible for pioneering (B. Kim). While some genres like gaming and esports were less impacted upon by the pivot, given that the nature and production of the content has always been confined to a desktop at home (Cheik-Hussein), pivots occurred for the likes of outdoor brands (Moore), the culinary industry (Dean), and fitness and workout brands (Perelli and Whateley). In Korea, new trends such as “home cafes” (B. Kim) and DIY coffees—like the infamous “Dalgona-Coffee” that was first introduced by a Korean YouTuber 뚤기 (ddulgi)—went viral on social media across the globe (Makalintal). In Japan, the spike in influencers showcasing at-home activities (Hayama) also encouraged mainstream TV celebrities to open social media accounts explicitly to do the same (Kamada). In light of these trends, the largest Multi-Channel Network (MCN) in Japan, UUUM, partnered with one of the country’s largest entertainment industries, Yoshimoto Kogyo, to assist the latter’s comedian talents to establish a digital video presence—a trend that was also observed in Korea (Koo), further underscoring the ubiquity of influencer practices in the time of COVID-19. Along with those creators who were already producing content in a domestic environment before COVID-19, it was the influencers with the time and resources to quickly pivot to home-made content who profited the most from the spike in Internet traffic during the pandemic (Noshita). The benefits of this boost in traffic were far from equal. For instance, many others who had to turn to makeshift work for income, and those who did not have conducive living situations to produce content at home, were likely to be disadvantaged. Livestreaming Is the New Dominant Format Amidst the many new content formats to be popularised during COVID-19, livestreaming was unanimously the most prolific. In Korea, influencers were credited for the mainstreaming and demotising (Y. Kim) of livestreaming for “live commerce” through real-time advertorials and online purchases. Livestreaming influencers were solicited specifically to keep international markets continuously interested in Korean products and cultures (Oh), and livestreaming was underscored as a main economic driver for shaping a “post-COVID-19” society (Y. Kim). In Australia, livestreaming was noted among art (Dean) and fitness influencers (Dean), and in Japan it began to be adopted among major fashion brands like Prada and Chloe (Saito). While the Australian coverage included livestreaming on platforms such as Instagram, Facebook, YouTube, Twitch, and Douyin (Cheik-Hussein; Perelli and Whateley; Webb), the Japanese coverage highlighted the potential for Instagram Live to target young audiences, increase feelings of “trustworthiness”, and increase sales via word-of-mouth advertising (Saito). In light of reduced client campaigns, influencers in Australia had also used livestreaming to provide online consulting, teaching, and coaching (Perelli and Whateley), and to partner with brands to provide masterclasses and webinars (Sanders). In this era, influencers in genres and verticals that had already adopted streaming as a normative practice—e.g. gaming and lifestyle performances—were likely to have had an edge over others, while other genres were excluded from this economic silver lining. Followers Prefer More Casual Influencer Content In general, all country markets report followers preferring more casual influencer content. In Japan, this was offered via the potential of livestreaming to deliver more “raw” feelings (Saito), while in Australia this was conveyed through specific content genres like “mental or physical health battles” (Moore); specific aesthetic choices like appearing “messier”, less “curated”, and “more unfiltered” (Wilkinson); and the growing use of specific emergent platforms like TikTok (Dean, Forlani, Perelli, and Whateley). In Korea, influencers in the photography, travel, and book genres were celebrated for their new provision of pseudo-experiences during COVID-19-imposed social distancing (Kang). Influencers on Instagram also spearheaded new social media trends, like the “#wheredoyouwannago_challenge” where Instagram users photoshopped themselves into images of famous tourist spots around the world (Kang). Conclusion In our study of news articles on the impact of COVID-19 on the Australian, Japanese, and Korean influencer industries during the first wave of the pandemic, influencer marketing was primed to be the dominant and default mode of advertising and communication in the post-COVID-19 era (Tate). In general, specific industry verticals that relied more on visual portrayals of lifestyles and consumption—e.g. fashion, F&B, travel—to continue partaking in economic recovery efforts. However, given the gendered genre norms in the industry, this meant that influencers who were predominantly feminine, young, beautiful, and luxurious experienced more opportunity over others. Further, influencers who did not have the resources or skills to pivot to the “new normals” of creating content from home, engaging in livestreaming, and performing their personae more casually were excluded from these new economic opportunities. Across the countries, there were minor differences in the overall perception of influencers. There was an increasingly positive perception of influencers in Japan and Korea, due to new norms and pandemic-related opportunities in the media ecology: in Korea, influencers were considered to be the “vanguard of growing media commerce in the post-pandemonium era” (S. Kim and Cho), and in Japan, influencers were identified as critical vehicles during a more general consumer shift from traditional media to social media, as TV watching time is reduced and home-based e-commerce purchases are increasingly popular (Yadogiri). However, in Australia, in light of the sudden influx of influencer marketing strategies during COVID-19, the market seemed to be saturated more quickly: brands were beginning to question the efficiency of influencers, cautioned that their impact has not been completely proven for all industry verticals (Stephens), and have also begun to reduce commissions for influencer affiliate programmes as a cost-cutting measure (Perelli and Whateley). While news reports on these three markets indicate that there is some level of growth and expansion for various influencers and brands, such opportunities were not experienced equally, with some genres and demographics of influencers and businesses being excluded from pandemic-related pivots and silver linings. Further, in light of the increasing commercial opportunities, pressure for more regulations also emerged; for example, the Korean government announced new investigations into tax avoidance (Han). Not backed up by talent agencies or MCNs, independent influencers are likely to be more exposed to the disciplinary power of shifting regulatory practices, a condition which might have hindered their attempt at diversifying their income streams during the pandemic. Thus, while it is tempting to focus on the privileged and novel influencers who have managed to cling on to some measure of success during the pandemic, scholarly attention should also remember those who are being excluded and left behind, lest generations, cohorts, genres, or subcultures of the once-vibrant influencer industry fade into oblivion. References Abidin, Crystal. “#In$tagLam: Instagram as a repository of taste, a burgeoning marketplace, a war of eyeballs.” Mobile Media Making in an Age of Smartphones. Eds. Marsha Berry and Max Schleser. New York: Palgrave Pivot, 2014. 119-128. <https://doi.org/10.1057/9781137469816_11>. 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Introduction This article is a study in anxiety with regard to social online spaces (SOS) conceived of as dark. There are two possible ways to define ‘dark’ in this context. The first is that communication is dark because it either has limited distribution, is not open to all users (closed groups are a case example) or hidden. The second definition, linked as a result of the first, is the way that communication via these means is interpreted and understood. Dark social spaces disrupt the accepted top-down flow by the ‘gazing elite’ (data aggregators including social media), but anxious users might need to strain to notice what is out there, and this in turn destabilises one’s reception of the scene. In an environment where surveillance technologies are proliferating, this article examines contemporary, dark, interconnected, and interactive communications for the entangled affordances that might be brought to bear. A provocation is that resistance through counterveillance or “sousveillance” is one possibility. An alternative (or addition) is retreating to or building ‘dark’ spaces that are less surveilled and (perhaps counterintuitively) less fearful. This article considers critically the notion of dark social online spaces via four broad socio-technical concerns connected to the big social media services that have helped increase a tendency for fearful anxiety produced by surveillance and the perceived implications for personal privacy. It also shines light on the aspect of darkness where some users are spurred to actively seek alternative, dark social online spaces. Since the 1970s, public-key cryptosystems typically preserved security for websites, emails, and sensitive health, government, and military data, but this is now reduced (Williams). We have seen such systems exploited via cyberattacks and misappropriated data acquired by affiliations such as Facebook-Cambridge Analytica for targeted political advertising during the 2016 US elections. Via the notion of “parasitic strategies”, such events can be described as news/information hacks “whose attack vectors target a system’s weak points with the help of specific strategies” (von Nordheim and Kleinen-von Königslöw, 88). In accord with Wilson and Serisier’s arguments (178), emerging technologies facilitate rapid data sharing, collection, storage, and processing wherein subsequent “outcomes are unpredictable”. This would also include the effect of acquiescence. In regard to our digital devices, for some, being watched overtly—through cameras encased in toys, computers, and closed-circuit television (CCTV) to digital street ads that determine the resonance of human emotions in public places including bus stops, malls, and train stations—is becoming normalised (McStay, Emotional AI). It might appear that consumers immersed within this Internet of Things (IoT) are themselves comfortable interacting with devices that record sound and capture images for easy analysis and distribution across the communications networks. A counter-claim is that mainstream social media corporations have cultivated a sense of digital resignation “produced when people desire to control the information digital entities have about them but feel unable to do so” (Draper and Turow, 1824). Careful consumers’ trust in mainstream media is waning, with readers observing a strong presence of big media players in the industry and are carefully picking their publications and public intellectuals to follow (Mahmood, 6). A number now also avoid the mainstream internet in favour of alternate dark sites. This is done by users with “varying backgrounds, motivations and participation behaviours that may be idiosyncratic (as they are rooted in the respective person’s biography and circumstance)” (Quandt, 42). By way of connection with dark internet studies via Biddle et al. (1; see also Lasica), the “darknet” is a collection of networks and technologies used to share digital content … not a separate physical network but an application and protocol layer riding on existing networks. Examples of darknets are peer-to-peer file sharing, CD and DVD copying, and key or password sharing on email and newsgroups. As we note from the quote above, the “dark web” uses existing public and private networks that facilitate communication via the Internet. Gehl (1220; see also Gehl and McKelvey) has detailed that this includes “hidden sites that end in ‘.onion’ or ‘.i2p’ or other Top-Level Domain names only available through modified browsers or special software. Accessing I2P sites requires a special routing program ... . Accessing .onion sites requires Tor [The Onion Router]”. For some, this gives rise to social anxiety, read here as stemming from that which is not known, and an exaggerated sense of danger, which makes fight or flight seem the only options. This is often justified or exacerbated by the changing media and communication landscape and depicted in popular documentaries such as The Social Dilemma or The Great Hack, which affect public opinion on the unknown aspects of internet spaces and the uses of personal data. The question for this article remains whether the fear of the dark is justified. Consider that most often one will choose to make one’s intimate bedroom space dark in order to have a good night’s rest. We might pleasurably escape into a cinema’s darkness for the stories told therein, or walk along a beach at night enjoying unseen breezes. Most do not avoid these experiences, choosing to actively seek them out. Drawing this thread, then, is the case made here that agency can also be found in the dark by resisting socio-political structural harms. 1. Digital Futures and Anxiety of the Dark Fear of the darkI have a constant fear that something's always nearFear of the darkFear of the darkI have a phobia that someone's always there In the lyrics to the song “Fear of the Dark” (1992) by British heavy metal group Iron Maiden is a sense that that which is unknown and unseen causes fear and anxiety. Holding a fear of the dark is not unusual and varies in degree for adults as it does for children (Fellous and Arbib). Such anxiety connected to the dark does not always concern darkness itself. It can also be a concern for the possible or imagined dangers that are concealed by the darkness itself as a result of cognitive-emotional interactions (McDonald, 16). Extending this claim is this article’s non-binary assertion that while for some technology and what it can do is frequently misunderstood and shunned as a result, for others who embrace the possibilities and actively take it on it is learning by attentively partaking. Mistakes, solecism, and frustrations are part of the process. Such conceptual theorising falls along a continuum of thinking. Global interconnectivity of communications networks has certainly led to consequent concerns (Turkle Alone Together). Much focus for anxiety has been on the impact upon social and individual inner lives, levels of media concentration, and power over and commercialisation of the internet. Of specific note is that increasing commercial media influence—such as Facebook and its acquisition of WhatsApp, Oculus VR, Instagram, CRTL-labs (translating movements and neural impulses into digital signals), LiveRail (video advertising technology), Chainspace (Blockchain)—regularly changes the overall dynamics of the online environment (Turow and Kavanaugh). This provocation was born out recently when Facebook disrupted the delivery of news to Australian audiences via its service. Mainstream social online spaces (SOS) are platforms which provide more than the delivery of media alone and have been conceptualised predominantly in a binary light. On the one hand, they can be depicted as tools for the common good of society through notional widespread access and as places for civic participation and discussion, identity expression, education, and community formation (Turkle; Bruns; Cinque and Brown; Jenkins). This end of the continuum of thinking about SOS seems set hard against the view that SOS are operating as businesses with strategies that manipulate consumers to generate revenue through advertising, data, venture capital for advanced research and development, and company profit, on the other hand. In between the two polar ends of this continuum are the range of other possibilities, the shades of grey, that add contemporary nuance to understanding SOS in regard to what they facilitate, what the various implications might be, and for whom. By way of a brief summary, anxiety of the dark is steeped in the practices of privacy-invasive social media giants such as Facebook and its ancillary companies. Second are the advertising technology companies, surveillance contractors, and intelligence agencies that collect and monitor our actions and related data; as well as the increased ease of use and interoperability brought about by Web 2.0 that has seen a disconnection between technological infrastructure and social connection that acts to limit user permissions and online affordances. Third are concerns for the negative effects associated with depressed mental health and wellbeing caused by “psychologically damaging social networks”, through sleep loss, anxiety, poor body image, real world relationships, and the fear of missing out (FOMO; Royal Society for Public Health (UK) and the Young Health Movement). Here the harms are both individual and societal. Fourth is the intended acceleration toward post-quantum IoT (Fernández-Caramés), as quantum computing’s digital components are continually being miniaturised. This is coupled with advances in electrical battery capacity and interconnected telecommunications infrastructures. The result of such is that the ontogenetic capacity of the powerfully advanced network/s affords supralevel surveillance. What this means is that through devices and the services that they provide, individuals’ data is commodified (Neff and Nafus; Nissenbaum and Patterson). Personal data is enmeshed in ‘things’ requiring that the decisions that are both overt, subtle, and/or hidden (dark) are scrutinised for the various ways they shape social norms and create consequences for public discourse, cultural production, and the fabric of society (Gillespie). Data and personal information are retrievable from devices, sharable in SOS, and potentially exposed across networks. For these reasons, some have chosen to go dark by being “off the grid”, judiciously selecting their means of communications and their ‘friends’ carefully. 2. Is There Room for Privacy Any More When Everyone in SOS Is Watching? An interesting turn comes through counterarguments against overarching institutional surveillance that underscore the uses of technologies to watch the watchers. This involves a practice of counter-surveillance whereby technologies are tools of resistance to go ‘dark’ and are used by political activists in protest situations for both communication and avoiding surveillance. This is not new and has long existed in an increasingly dispersed media landscape (Cinque, Changing Media Landscapes). For example, counter-surveillance video footage has been accessed and made available via live-streaming channels, with commentary in SOS augmenting networking possibilities for niche interest groups or micropublics (Wilson and Serisier, 178). A further example is the Wordpress site Fitwatch, appealing for an end to what the site claims are issues associated with police surveillance (fitwatch.org.uk and endpolicesurveillance.wordpress.com). Users of these sites are called to post police officers’ identity numbers and photographs in an attempt to identify “cops” that might act to “misuse” UK Anti-terrorism legislation against activists during legitimate protests. Others that might be interested in doing their own “monitoring” are invited to reach out to identified personal email addresses or other private (dark) messaging software and application services such as Telegram (freeware and cross-platform). In their work on surveillance, Mann and Ferenbok (18) propose that there is an increase in “complex constructs between power and the practices of seeing, looking, and watching/sensing in a networked culture mediated by mobile/portable/wearable computing devices and technologies”. By way of critical definition, Mann and Ferenbok (25) clarify that “where the viewer is in a position of power over the subject, this is considered surveillance, but where the viewer is in a lower position of power, this is considered sousveillance”. It is the aspect of sousveillance that is empowering to those using dark SOS. One might consider that not all surveillance is “bad” nor institutionalised. It is neither overtly nor formally regulated—as yet. Like most technologies, many of the surveillant technologies are value-neutral until applied towards specific uses, according to Mann and Ferenbok (18). But this is part of the ‘grey area’ for understanding the impact of dark SOS in regard to which actors or what nations are developing tools for surveillance, where access and control lies, and with what effects into the future. 3. Big Brother Watches, So What Are the Alternatives: Whither the Gazing Elite in Dark SOS? By way of conceptual genealogy, consideration of contemporary perceptions of surveillance in a visually networked society (Cinque, Changing Media Landscapes) might be usefully explored through a revisitation of Jeremy Bentham’s panopticon, applied here as a metaphor for contemporary surveillance. Arguably, this is a foundational theoretical model for integrated methods of social control (Foucault, Surveiller et Punir, 192-211), realised in the “panopticon” (prison) in 1787 by Jeremy Bentham (Bentham and Božovič, 29-95) during a period of social reformation aimed at the improvement of the individual. Like the power for social control over the incarcerated in a panopticon, police power, in order that it be effectively exercised, “had to be given the instrument of permanent, exhaustive, omnipresent surveillance, capable of making all visible … like a faceless gaze that transformed the whole social body into a field of perception” (Foucault, Surveiller et Punir, 213–4). In grappling with the impact of SOS for the individual and the collective in post-digital times, we can trace out these early ruminations on the complex documentary organisation through state-controlled apparatuses (such as inspectors and paid observers including “secret agents”) via Foucault (Surveiller et Punir, 214; Subject and Power, 326-7) for comparison to commercial operators like Facebook. Today, artificial intelligence (AI), facial recognition technology (FRT), and closed-circuit television (CCTV) for video surveillance are used for social control of appropriate behaviours. Exemplified by governments and the private sector is the use of combined technologies to maintain social order, from ensuring citizens cross the street only on green lights, to putting rubbish in the correct recycling bin or be publicly shamed, to making cashless payments in stores. The actions see advantages for individual and collective safety, sustainability, and convenience, but also register forms of behaviour and attitudes with predictive capacities. This gives rise to suspicions about a permanent account of individuals’ behaviour over time. Returning to Foucault (Surveiller et Punir, 135), the impact of this finds a dissociation of power from the individual, whereby they become unwittingly impelled into pre-existing social structures, leading to a ‘normalisation’ and acceptance of such systems. If we are talking about the dark, anxiety is key for a Ministry of SOS. Following Foucault again (Subject and Power, 326-7), there is the potential for a crawling, creeping governance that was once distinct but is itself increasingly hidden and growing. A blanket call for some form of ongoing scrutiny of such proliferating powers might be warranted, but with it comes regulation that, while offering certain rights and protections, is not without consequences. For their part, a number of SOS platforms had little to no moderation for explicit content prior to December 2018, and in terms of power, notwithstanding important anxiety connected to arguments that children and the vulnerable need protections from those that would seek to take advantage, this was a crucial aspect of community building and self-expression that resulted in this freedom of expression. In unearthing the extent that individuals are empowered arising from the capacity to post sexual self-images, Tiidenberg ("Bringing Sexy Back") considered that through dark SOS (read here as unregulated) some users could work in opposition to the mainstream consumer culture that provides select and limited representations of bodies and their sexualities. This links directly to Mondin’s exploration of the abundance of queer and feminist pornography on dark SOS as a “counterpolitics of visibility” (288). This work resulted in a reasoned claim that the technological structure of dark SOS created a highly political and affective social space that users valued. What also needs to be underscored is that many users also believed that such a space could not be replicated on other mainstream SOS because of the differences in architecture and social norms. Cho (47) worked with this theory to claim that dark SOS are modern-day examples in a history of queer individuals having to rely on “underground economies of expression and relation”. Discussions such as these complicate what dark SOS might now become in the face of ‘adult’ content moderation and emerging tracking technologies to close sites or locate individuals that transgress social norms. Further, broader questions are raised about how content moderation fits in with the public space conceptualisations of SOS more generally. Increasingly, “there is an app for that” where being able to identify the poster of an image or an author of an unknown text is seen as crucial. While there is presently no standard approach, models for combining instance-based and profile-based features such as SVM for determining authorship attribution are in development, with the result that potentially far less content will remain hidden in the future (Bacciu et al.). 4. There’s Nothing New under the Sun (Ecclesiastes 1:9) For some, “[the] high hopes regarding the positive impact of the Internet and digital participation in civic society have faded” (Schwarzenegger, 99). My participant observation over some years in various SOS, however, finds that critical concern has always existed. Views move along the spectrum of thinking from deep scepticisms (Stoll, Silicon Snake Oil) to wondrous techo-utopian promises (Negroponte, Being Digital). Indeed, concerns about the (then) new technologies of wireless broadcasting can be compared with today’s anxiety over the possible effects of the internet and SOS. Inglis (7) recalls, here, too, were fears that humanity was tampering with some dangerous force; might wireless wave be causing thunderstorms, droughts, floods? Sterility or strokes? Such anxieties soon evaporated; but a sense of mystery might stay longer with evangelists for broadcasting than with a laity who soon took wireless for granted and settled down to enjoy the products of a process they need not understand. As the analogy above makes clear, just as audiences came to use ‘the wireless’ and later the internet regularly, it is reasonable to argue that dark SOS will also gain widespread understanding and find greater acceptance. Dark social spaces are simply the recent development of internet connectivity and communication more broadly. The dark SOS afford choice to be connected beyond mainstream offerings, which some users avoid for their perceived manipulation of content and user both. As part of the wider array of dark web services, the resilience of dark social spaces is reinforced by the proliferation of users as opposed to decentralised replication. Virtual Private Networks (VPNs) can be used for anonymity in parallel to TOR access, but they guarantee only anonymity to the client. A VPN cannot guarantee anonymity to the server or the internet service provider (ISP). While users may use pseudonyms rather than actual names as seen on Facebook and other SOS, users continue to take to the virtual spaces they inhabit their off-line, ‘real’ foibles, problems, and idiosyncrasies (Chenault). To varying degrees, however, people also take their best intentions to their interactions in the dark. The hyper-efficient tools now deployed can intensify this, which is the great advantage attracting some users. In balance, however, in regard to online information access and dissemination, critical examination of what is in the public’s interest, and whether content should be regulated or controlled versus allowing a free flow of information where users self-regulate their online behaviour, is fraught. O’Loughlin (604) was one of the first to claim that there will be voluntary loss through negative liberty or freedom from (freedom from unwanted information or influence) and an increase in positive liberty or freedom to (freedom to read or say anything); hence, freedom from surveillance and interference is a kind of negative liberty, consistent with both libertarianism and liberalism. Conclusion The early adopters of initial iterations of SOS were hopeful and liberal (utopian) in their beliefs about universality and ‘free’ spaces of open communication between like-minded others. 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