Relevant bibliographies by topics / Italian consumers

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Italian consumers'

Author: Grafiati
Published: 10 September 2021
Last updated: 29 July 2025

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Journal articles on the topic "Italian consumers"

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Aiudi, Alice, and Ilaria Curina. "Global vs. Local: A Quantitative Study of Factors Influencing Italian Consumers’ Preference in the Purchase of Food Products." Problemy Zarządzania - Management Issues 2022, no. 4(98) (2022): 4–27. http://dx.doi.org/10.7172/1644-9584.98.1.

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Purpose: The study intends to expand the current literature on Italian consumers’ brand preferences between local vs. global alternatives in the specific Italian food sector. Design/methodology/approach: This study draws on concepts largely investigated like cultural identity theory, consumer ethnocentrism, and product category involvement to examine the mechanisms that drive Italian consumers to prefer alternative local or global brands in the food sector. A non-hierarchical cluster analysis represents the core part of the quantitative research that involved 412 participants. Findings: By con
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Da Milano, Federica. "COMUNICARE IL MADE IN ITALY IN UN CONTESTO INTERLINGUISTICO E INTERCULTURALE." Italiano LinguaDue 16, no. 1 (2024): 1–11. http://dx.doi.org/10.54103/2037-3597/23821.

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L’intervento si propone come una riflessione sull’insegnamento della linguistica nell’ambito dei corsi in Comunicazione interculturale. Come spesso viene sottolineato, anche recentemente in occasione degli “Stati Generali della lingua e della creatività italiane nel mondo” (2021), nell’anno delle celebrazioni per i 700 anni della nascita di Dante, l’italiano è una delle lingue più studiate al mondo. Una delle cause di questo grande interesse sembra essere la curiosità, da parte dei più giovani studenti stranieri, nei confronti delle caratteristiche del Made in Italy. Tuttavia, le imprese itali
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Iannuzzi, Enrica, Roberta Sisto, and Claudio Nigro. "The willingness to consume insect-based food: an empirical research on Italian consumers." Agricultural Economics (Zemědělská ekonomika) 65, No. 10 (2019): 454–62. http://dx.doi.org/10.17221/87/2019-agricecon.

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Nowadays, scholars, entrepreneurs and policy makers focus their attention on food-related health challenges, nutritional value and food safety. Among these themes, the use of processed animal protein developed from insects as alternative food source is increasingly debated. The main goal of this paper is to contribute to filling this gap with an empirical analysis focused on the willingness of Italian potential consumers to eat insect-based food. By applying the conjoint analysis technique, the study identifies the cause of consumers’ reactions to novel food based on cultural bias rather than
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Sampalean, Niculina Iudita, Tiziana de-Magistris, and Daniele Rama. "Investigating Italian Consumer Preferences for Different Characteristics of Provolone Valpadana Using the Conjoint Analysis Approach." Foods 9, no. 12 (2020): 1730. http://dx.doi.org/10.3390/foods9121730.

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The objective of this paper was twofold. First, we estimated consumer preferences for an Italian cheese (Provolone Valpadana) with respect to several attributes and levels, such as price, origin certification, production system, ‘free from’ labelling, and brand. Second, we identified consumer clusters with similar preferences for various cheese characteristics. Preferences were estimated using the conjoint analysis method. Then, a cluster analysis was used to classify consumers into different (three) clusters followed by a market simulation. In all three clusters, the attribute most preferred
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Fanelli, Rosa Maria. "Changes in the Food-Related Behaviour of Italian Consumers during the COVID-19 Pandemic." Foods 10, no. 1 (2021): 169. http://dx.doi.org/10.3390/foods10010169.

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The principal aim of this study is to explore the effects of the first lockdown of the Coronavirus Disease 2019 (COVID-19) pandemic on changes in food consumption and food-related behaviour on a diverse sample of Italian consumers aged ≥18 years. To achieve this aim, the research path starts with an investigation of some of the first few studies conducted on Italian consumers. It then reports the findings of a pilot survey carried out on a small sample of Italian consumes who live in Molise. The studies chosen for investigation were published as articles or research reports. In total, six rele
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Samoggia, Antonella, Pietro Landuzzi, and Carmen Enriqueta Vicién. "Market Expansion of Caffeine-Containing Products: Italian and Argentinian Yerba Mate Consumer Behavior and Health Perception." International Journal of Environmental Research and Public Health 18, no. 15 (2021): 8117. http://dx.doi.org/10.3390/ijerph18158117.

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Mate is the most consumed beverage in South America. There is interest in expanding yerba mate sales into the old and new markets by promoting its health properties and energizing effects. The research study aims to explore Argentinian and Italian purchasing and consumption behavior and perception of yerba mate. The exploration includes agro-food chain stakeholders’ views, and consumers’ habits, perception, knowledge of yerba mate in relation to other market positioning caffeine-containing products. Data collection includes qualitative method, such as interviews with agro-food chain stakeholde
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Carbone, Anna, and Luisangela Quici. "Craft beer mon amour: an exploration of Italian craft consumers." British Food Journal 122, no. 8 (2020): 2671–87. http://dx.doi.org/10.1108/bfj-07-2019-0476.

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Purpose The purpose of this paper is to contribute understanding tendencies of the Italian demand for craft beer. More in details, it seeks at exploring consumers’ awareness about craft beer, their attitudes, habits and behaviors. It also aims at assessing the impact of each and all these features on consumers’ choice. At last, the paper frames different consumers’ profiles. Design/methodology/approach The analysis is based on an online survey associated with a choice experiment designed for assessing willingness to buy (WTB) and willingness to pay (WTP) for craft vs industrial beer. Factors i
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Samoggia, Antonella, Giulia Rossi, and Federica Beccati. "Consumers’ Attitude towards Supermarket and Proximity Stores as Purchasing Outlets of Italian Potato Consumers." Foods 12, no. 15 (2023): 2877. http://dx.doi.org/10.3390/foods12152877.

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World potato consumption has fallen. Similarly, Italian consumers are buying fewer potatoes, despite the high number of certified quality and innovative potatoes being produced. Moreover, Italian consumers’ knowledge of potato characteristics and innovations tends to be limited. To increase consumer engagement and revitalize the market, strategic marketing efforts need to be implemented by addressing the different characteristics of consumers in the different purchase channels. The aim of this study is to explore and differentiate consumer purchasing behavior and attitudes towards potatoes in
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Barisan, Luigino, Vasco Boatto, Luca Rossetto, and Luigi Salmaso. "The knowledge of Italian wines on export markets." British Food Journal 117, no. 1 (2015): 117–38. http://dx.doi.org/10.1108/bfj-07-2013-0192.

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Purpose – The European Union (EU) has strongly rearranged the management of EU wine policy by introducing actions for promoting wine in third countries. The purpose of this paper is to evaluate factors affecting the knowledge of Italian wines in foreign consumers, i.e., to what extend wine promotion actions can improve the consumer’s awareness or the reputation of Italian wines. As a consequence, these activities may increase the wine consumption as well as wine exports in emerging markets. Design/methodology/approach – Data have been collected through survey questionnaires where information a
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Iazzi, Antonio, and Savino Santovito. "Branded Versus Non-Branded: Differences in Consumer Preferences." International Journal of Marketing Studies 8, no. 1 (2016): 57. http://dx.doi.org/10.5539/ijms.v8n1p57.

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<p>Although brands can signal reputation and serve as proxies for trust, consumer preferences for attributes may differ for branded and non-branded products. The authors of this paper test this hypothesis using data from a particular experiment conducted with Italian jeans’ consumers. The results indicate that consumers appear uncertain when there is an absence of a brand; non-brand-oriented consumers ascribe greater importance to the attributes of a product, with emphasis on those that relate to the product model (fit, comfort, design). Price is important for both types of consumers. Fa
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Dissertations / Theses on the topic "Italian consumers"

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Salsi, Benedetta <1989&gt. "Consumers Values of Italian Foods in Japan." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4784.

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The objective of this research is to quantify why it is that Italian cuisine is so popular amongst consumers in Japan. It focused in particular on examining the values and emotions experienced during the consumption of Italian cuisine from the perspective of consumption behavioural analysis. The research is based on Holbrook’s (1999) Consumer Value Framework and the imaginary that consumers in Japan have towards Italy and its cuisine. Holbrook (1999) classified the Consumer Value into three different dimensions: self-oriented/other-oriented, intrinsic/extrinsic and active/reactive. Value is se
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Righetto, Lorenzo <1994&gt. "The effects of greenwashing on Italian consumers." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/18036.

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Le crescenti problematiche ambientali e sociali rendono indispensabile l’impegno di ogni impresa al fine di attuare attività volte a ridurre il proprio impatto. L'impegno in attività di responsabilità si è dimostrato anche un modo per creare valore e fonte di vantaggio competitivo e il numero di aziende impegnate in questo tipo di attività è cresciuto negli ultimi anni, purtroppo di pari passo si è sviluppato un altro fenomeno, ovvero la tendenza di alcune aziende di capitalizzare le proprie pretese di sostenibilità facendo in realtà poco o nulla per ridurre il proprio impatto. Diventa quindi
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Perrone, Roberto <1992&gt. "The perception of Italian products by Indian consumers." Master's Degree Thesis, Università Ca' Foscari Venezia, 2018. http://hdl.handle.net/10579/12206.

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Despite the vast research on the attitudes of Indian consumers toward foreign brands, little is known about how Italian products are perceived by Indians. The purpose of this study was to conduct brand analyses on Italian products in India taking into account both the Indian consumers’ and the Italian companies operating in India perspectives. The research was conducted with a CAWI (Computer Assisted Web Interview) method. Quantitative data included a sample of 2 Italian MNEs and 113 Indian subjects. The survey submitted to Indian participants was mainly focussed on asking respondents wha
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Minussi, Marilia Marin. "The country of origin effect: tracking Brazil’s brand image among italian consumers." reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10886.

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Submitted by Marilia Minussi (marilia.marin@gmail.com) on 2013-05-29T02:28:16Z No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb749c543bff220e (MD5)<br>Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2013-05-29T20:07:45Z (GMT) No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb749c543bff220e (MD5)<br>Made available in DSpace on 2013-05-29T21:57:24Z (GMT). No. of bitstreams: 1 Dissertacao_290513_MariliaMarin.pdf: 2157416 bytes, checksum: 4d2dda67a2edc944cb
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Zingale, Riccardo <1989&gt. "Investigation of Italian consumers attitudes towards the nudging innovation in social marketing communication." Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/5800.

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This thesis want to investigate the nudge's phenomenon, in particular trying to confirm or deny the hypothesis that Italian consumers are positively inclined towards social marketing communication that employs nudges respect to methods that do not nudge.
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Cardinelli, Anna <1996&gt. "The Dining-Out Experience: an Analysis of German Consumers' Perceptions of Italian Restaurants in Germany." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17607.

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Many studies focused on the importance of considering both COO effect and culture on consumer’s buying behavior analysis. Even when an individual goes to the restaurant, the perception of value is affected by contextual factors which determine how cues and symbols are interpreted. Whenever people decide to eat-out, the actual performance ends in a positive or negative feeling based on both the prior expectations built before the experience and perceptions shaped during it. But, what happens when an ethnic restaurant tries to approach local people? The aim of this research is to understand h
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Barbiero, Giorgia <1996&gt. "Food e-commerce and the subscription box model: an exploratory survey on a sample of Italian consumers." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/21876.

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For quite some time now, the retail landscape has been evolving at a rather fast pace due to transformations brought about by technological innovations, as well as in business models, which reflect changes in consumers' purchasing and consumption behaviors. The COVID-19 pandemic has disrupted many paradigms, thereby changing the way people live, buy and consume food. Some industries have undoubtedly been penalized, whereas others have proved to be protagonists of unprecedented growth, such as e-commerce, notably in the food industry. This thesis aims at exploring the development and diffusion
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D'Addazio, Daria <1988&gt. "Foreign Products Influence on Consumers in Japan: Values of Made in Italy Olive Oil as Symbol of the Italian Culture." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/5576.

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The purpose of this research is to analyse and explain how the Made in Italy products, in particular the Italian olive oil, influences consumer behavior and how the Italian olive oil consumption could change Japanese culinary tradition. To further explain consumer behavior toward a certain country product, this study analyses the COO (Country of Origin) effect concept in general, and explains in which way consumers are influenced by the Country Image when purchasing products. Chapter one introduces research purposes and its organization. Chapter two reviews the existing researches, including
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Moccia, Stefania. "In vitro effects of bioactive extracts of local Italian cultivars: from molecular mechanisms to potential nutraceutical applications for consumers’ well-being." Doctoral thesis, Universita degli studi di Salerno, 2017. http://hdl.handle.net/10556/2622.

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2015 - 2016<br>Phytochemicals are non-nutritional compounds, naturally present in food and beverages, which exert beneficial effects on human health. The present Doctorate Thesis evaluates the biological properties of bioactive extracts prepared from Italian cultivars/products on different in vitro models to test their ability to ameliorate conditions of cellular oxidative stress, often associated with the occurrence of degenerative pathologies, such as cancer and neurodegenerative processes. The two classes of biomolecules investigated, polyphenols and carotenoids, are largely prese
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Amante, Rosaria <1993&gt. "Chinese and Italian music consumers - A comparative study to understand the differences between the two and how they influence music consumption." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15235.

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Music industry has undergone great changes over the years, following tastes and needs of the market, evolving thanks to the new technologies. From the analogical period, we shifted towards the digital one, in which streaming music services have completely revolutionized music. In the first chapter of this paper, I retraced, through a careful literature review, what are the fundamental steps of a constantly evolving market, which adapts to its "public". Consumers are among the main protagonists of the music industry, a keystone to its success or failure. For this reason, in the second part of t
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Books on the topic "Italian consumers"

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Scarpellini, Emanuela. Comprare all'americana: Le origini della rivoluzione commerciale in Italia : 1945- 1971. Il mulino, 2001.

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Scarpellini, Emanuela. Comprare all'americana: Le origini della rivoluzione commerciale in Italia, 1945-1971. Il Mulino, 2001.

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Magri, Silvia. Italian households' debt: Determinants of demand and supply. Banca d'Italia, 2002.

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Harris, Jessica L. Italian Women's Experiences with American Consumer Culture, 1945–1975. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-47825-4.

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Galdo, Antonio. Lo scaffale degli italiani. Mondadori, 2013.

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Maria, Furtner-Kallmünzer, and Deutsches Jugendinstitut, eds. Werbe- und Konsumerziehung international: Beiträge aus Grossbritannien, USA, Frankreich, Italien und Deutschland. Leske + Budrich, 1999.

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Fintesa, Istituto, and Italy. Dipartimento per l'informazione e l'editoria., eds. Immagine dell'Italia: Immagine del prodotto italiano. Presidenza del Consiglio dei ministri, Dipartimento per l'informazione e l'editoria, 1988.

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Battilani, Patrizia, and Corrado Benassi. Consumare il welfare: L'esperienza italiana del secondo Novecento. Il mulino, 2013.

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Losacco, Giuseppe. Wop o mangiacake: Consumi e identità etnica : la negoziazione dell'italianità a Toronto. F. Angeli, 2003.

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Coors, Corinna. Die Umsetzung der Richtlinie 93/13/EWG über missbräuchliche Klauseln in Verbraucherverträgen in Italien. s.n.], 2001.

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Book chapters on the topic "Italian consumers"

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Gamble, Antje. "Displaying Italian Producers for American Consumers." In Cold War American Exhibitions of Italian Art and Design. Routledge, 2023. http://dx.doi.org/10.4324/9781003265900-5.

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Frigerio, Alberto, and Margarita Galagan. "Inside the mind of Italian digital consumers." In European Consumers in the Digital Era. Routledge, 2022. http://dx.doi.org/10.4324/9781003263685-10.

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Harris, Jessica L. "Were They Really Mrs. Consumers?" In Italian Women's Experiences with American Consumer Culture, 1945–1975. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-47825-4_7.

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Palmieri, Nadia, and Luigi Pari. "Profiling Italian Consumers’ Perceptions of a New Functional Pasta." In Springer Proceedings in Business and Economics. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-65168-7_33.

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Senatore, Vincenzo. "Financial Consumers and Applicable Remedies: A European and Italian Framework." In An International Comparison of Financial Consumer Protection. Springer Singapore, 2018. http://dx.doi.org/10.1007/978-981-10-8441-6_8.

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Patrizi, Vincenzo, and Nicola Rossi. "The European internal market and the welfare of Italian consumers." In Empirical Approaches to Fiscal Policy Modelling. Springer Netherlands, 1993. http://dx.doi.org/10.1007/978-94-011-1538-4_13.

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Uliano, Anna, Concetta Nazzaro, Marco Lerro, and Marcello Stanco. "Consumers’ Adherence to Mediterranean Diet to Revamp Italian Inner Areas." In Springer Proceedings in Business and Economics. Springer Nature Switzerland, 2024. https://doi.org/10.1007/978-3-031-65168-7_39.

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Del Giovane, Paolo, Silvia Fabiani, and Roberto Sabbatini. "What’s behind “inflation perceptions”? A survey-based analysis of Italian consumers." In The Euro, Inflation and Consumer’s Perceptions. Springer Berlin Heidelberg, 2008. http://dx.doi.org/10.1007/978-3-540-78370-1_7.

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Trevisan, Italo, and Irina Neganova. "Differences in Brand Perceptions for Chocolate Brands between Italian and Russian Consumers." In Herausforderungen der internationalen marktorientierten Unternehmensführung. Gabler, 2011. http://dx.doi.org/10.1007/978-3-8349-6483-0_9.

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Liberatore, Lolita, Nicola Casolani, Federica Murmura, and Laura Bravi. "Towards a Sustainable Diet: The Profile of Vegan and Vegetarian Italian Consumers." In Circular Economy and Sustainability. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-28292-8_41.

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Conference papers on the topic "Italian consumers"

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Thongmak, Mathupayas, and Piriya Utamachant. "How Consumer Interests over Time Impact Product Performance: The Cases of Thai and Italian Box-Office Movies." In 2024 8th International Conference on Information Technology (InCIT). IEEE, 2024. https://doi.org/10.1109/incit63192.2024.10810658.

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Lupu, Mirabela Ioana, Alina Maier, Cristina Maria Canja, Vasile Padureanu, and Geronimo Raducu Branescu. "ROMANIAN GASTRONOMIC HERITAGE: REDISCOVERING TRADITIONAL PRODUCTS." In 11th SWS International Scientific Conferences on ART and HUMANITIES - ISCAH 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscah.2024/s05.16.

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Romania is a country that boasts a rich and diverse gastronomic culture, making it a must-visit destination for food lovers and culinary enthusiasts. From traditional dishes passed down through generations to modern interpretations of classic recipes [1], Romanian cuisine offers a unique and flavorful experience that is sure to tantalize the taste buds of even the most discerning travelers. One of the best ways to experience Romanian gastronomic culture is through culinary tourism, a growing trend that allows visitors to immerse themselves in the local food scene and learn about the history an
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Giorgio, Mina, Rosalia Stella Evola, Giovanni Peira, and Alessandro Bonadonna. "New experiences in the Italian craft beer market. Opportunities for development in the Piedmont Region." In 1st International Scientific Conference on Economy, Management and Information Technologies-ICEMIT 2023. Toplica Academy of Applied Studies, Department of Business Studies Blace, Serbia, 2023. http://dx.doi.org/10.46793/icemit23.027m.

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The purpose of this study is to assess new pathways for the niche markets of IGA beers in Piedmont, Italy. Specifically, this study aims to analyse the supply and demand side for these products to evaluate the opportunities for developing enogastronomic tourism experiences. First, available public statistics on microbreweries were analysed to map their diffusion in Piedmont. Then, a survey was prepared to assess consumers’ opinions about these products, with a total of 336 consumers participating in the study. The main results show that, while craft beers are well-known and frequently bought b
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Punziano, Gabriella, Alessandro Gandini, Alessandro Caliandro, et al. "The Algofeed project. A methodological proposal to assessing the effects of algorithmic recommendations on platformized consumption." In CARMA 2024 - 6th International Conference on Advanced Research Methods and Analytics. Universitat Politècnica de València, 2024. http://dx.doi.org/10.4995/carma2024.2024.17834.

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This paper outlines the construction phase of the consumption profiling, algorithmic awareness, and digital literacy tool within the ALGOFEED project. ALGOFEED, funded as an Italian Research Project of Significant National Interest (PRIN), seeks to illuminate the socio-cultural impacts of platform-based feedback loops while developing a novel methodological and theoretical framework for the sociological examination of consumer culture algorithms. The project aims to produce unique empirical insights into cultural consumption patterns on digital platforms in Italy. Specifically, ALGOFEED invest
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Nassivera, F., S. Troiano, G. Gallenti, F. Marangon, and M. Cosmina. "4. Determinants of organic food purchase intentions: an empirical study among Italian consumers." In 55th SIDEA Conference. Wageningen Academic Publishers, 2020. http://dx.doi.org/10.3920/978-90-8686-898-8_4.

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Chinnici, Gaetano, Carla Zarba, Donatella Privitera, Agata Matarazzo, and Alessandro Scuderi. "FOOD ATTRIBUTES OF FORTIFIED FOODS: AN ANALYSIS OF CONSUMPTION BEHAVIOUR." In 23rd SGEM International Multidisciplinary Scientific GeoConference 2023. STEF92 Technology, 2023. http://dx.doi.org/10.5593/sgem2023v/6.2/s25.28.

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The issue of food security, in the face of threats as resource scarcity, climate change, population growth, pollution etc confronts the agri-food systems all over the world with the challenge of pursuing resilience and sustainability. Western populations do not currently experience food shortages, but others do not have enough food available and some others suffer from hunger. Besides, a topic gaining much attention is the malnutrition condition of the global population. International research present fortification as a novel approach to promote public health in the fight against severe nutrit
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Bocchi, S. "Feasibility study and stress analysis of friction stir extruded rods and pipes: a simulative model." In Italian Manufacturing Association Conference. Materials Research Forum LLC, 2023. http://dx.doi.org/10.21741/9781644902714-50.

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Abstract. The traditional aluminium recycling process consumes a lot of energy and adversely affects the metallurgical quality of the secondary alloys produced. With the increasing need for resolving this problem, Friction Stir Extrusion (FSE) has been patented. FSE is a new solid-state recycling process through which parts can be extruded directly from waste. In this research, the analysis was focused on different process parameters, process set ups and geometries of the extruded parts. The traditional setup, where the tool rotates and advances while the chamber remains stationary, was consid
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Varese, Erica, Maria Chiara Cesarani, Luigi Bollani, Bartlomiej Kabaja, and Magdalena Wojnarowska. "Consumers’ perception towards quality certifications: is this the key to help rural areas’ resilience?" In Economic growth in the conditions of globalization. International Scientific-Practical Conference, XVIth edition. National Institute for Economic Research, 2022. https://doi.org/10.36004/nier.cecg.ii.2022.16.3.

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The still ongoing COVID-19 pandemic and the current Russia-Ukraine war have deeply impacted the world, with aftermath that will long last. The whole EU food supply chain has been placed under unprecedented stresses and consumers are one of the most impacted stakeholders as, on the one hand, they have concerns related to price increase, and on the other they are attracted by certified food, characterized by a combination of environmental and human factors which are linked to a specific territory. Purpose: The purpose of this paper is to investigate in two different EU countries the extent to wh
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Lin, Chien-Chi. "CONSUMER PREFERENCES FOR DIFFERENT TYPES OF COFFEE." In BuPol Bali 2024– International Conference on Business, Economics & Policy, 17-18 July. Global Research & Development Services, 2024. http://dx.doi.org/10.20319/icssh.2024.341.

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This study aims to investigate whether there are differences in preferences for different types of hand-drip and Italian-style coffees across genders and age groups. The findings indicate that gender plays a significant role in coffee preferences, suggesting that café operators should tailor their product promotion strategies based on whether their target demographic is predominantly male or female. Additionally, age-related differences in coffee preferences identified through one-way analysis of variance (ANOVA) underscore the importance of age-specific marketing strategies.
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Marletta, Andrea, and Josep Domenech. "An estimate of the Italian Consumer Confidence Index at regional level using Google Trends data." In CARMA 2023 - 5th International Conference on Advanced Research Methods and Analytics. Universitat Politècnica de València, 2023. http://dx.doi.org/10.4995/carma2023.2023.16491.

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Abstract:
Data about consumer confidence indices are often used as a gauge of the entire economy of a country. In Italy, this information is collected by Istat and it is available at national level and at the first sub-level, the geographic area, but not at the regional level. Previous research has demonstrated that the volume of some Google searches are correlated with the consumer confidence. Since Google Trends data are available both at national and regional level, the aim of this paper is to explore they can be combined with the data offered by Istat to obtain an estimate for consumer confidence in
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