Academic literature on the topic 'Iternet marketig'

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Journal articles on the topic "Iternet marketig"

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Sebri, Mouna, and Georges Zaccour. "Estimating umbrella-branding spillovers: a retailer perspective." European Journal of Marketing 51, no. 9/10 (2017): 1695–712. http://dx.doi.org/10.1108/ejm-02-2016-0074.

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Purpose The starting conjecture is that the market share of a brand in one category benefits from its performance in another category, and vice versa. The purpose of this paper is to assess the umbrella-branding spillovers by investigating the presence of synergy effect between categories when a retailer and/or a manufacturer decide to adopt/use the same name for his products. In fact, besides the cross-category dependency due to substitutability or complementarity, products can also be linked through their brand name in presence of an umbrella-branding strategy. Design/methodology/approach Th
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Pathak, Pramod, Namrata Pathak Shukla, Abhishek Pathak, and Alok Kumar. "Consumer Psychology: The more it changes the more it's the same thing." Management Insight - The Journal of Incisive Analysers 14, no. 1 (2018). http://dx.doi.org/10.21844/mijia.14.01.1.

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Decades of consumer research have tried to emphasize that the modern day consumer has transformed completely. The Marketing Gurus continue to churn fanciful jargons to iterate that the present day consumer is not even a semblance of his past avatar. The point that is attempted to bedriven home is that the present day consumer's tastes, preferences, likes and dislikes, have all changed. On the face of it one may like to endorse this school of thought. But on careful analysis, onewould be reasonable enough to conclude that the consumer has not changed, his basic character remaining fairly stable
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Amalia, Septi Asifa, and Anne Ratnasari. "Personal Selling dalam Memasarkan Jasa Penyelenggaraan Event Corporate." Bandung Conference Series: Communication Management 2, no. 1 (2022). http://dx.doi.org/10.29313/bcscm.v2i1.1398.

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Abstract. Various efforts have been made by the company, especially companies engaged in the event management service industry. Of the many existing event organizer businesses, various efforts to get clients are carried out with various forms of marketing communications to make them more recognized and superior. The author is interested in marketing communication efforts through personal selling carried out by one of the event organizers in Bandung in organizing corporate events. The purpose of this study was to determine the personal selling activities carried out by Vecha Activation in provi
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Carter, Matthew Keith. "Techniques To Approach Least Privilege." IDPro Body of Knowledge 1, no. 9 (2022). http://dx.doi.org/10.55621/idpro.88.

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This article will describe the lifecycle and techniques that access control practitioners should consider as they grant, validate, and refine permissions as they iterate toward least privilege. The article will compare just-in-time (JIT) approaches with long-standing permissions, balancing productivity with security. The article will explore the risks of using historical data to refine permissions. The reader will learn about refining least privilege in the context of an identity lifecycle and for a specific activity. The article will be agnostic in terms of cloud, hybrid and on-prem, as well
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Ke, Hua, and Yutong Mo. "Station-Based or Free-Floating? An Integrated Carsharing System with Dual Service Types." Service Science, November 30, 2022. http://dx.doi.org/10.1287/serv.2022.0312.

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A specific service type is applied by most one-way carsharing operators, either station-based or free-floating, which depends on whether users are required to pick up and return vehicles in fixed parking lots. However, both of them have inherent limitations. The station-based carsharing system encounters the weakness of low parking-space utilization, whereas the free-floating system needs to face high parking and relocation costs. To overcome the limitations of single-type carsharing systems, this paper proposes an integrated system to apply the two types in different parts of the service area
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Kustritz, Anne. "Transmedia Serial Narration: Crossroads of Media, Story, and Time." M/C Journal 21, no. 1 (2018). http://dx.doi.org/10.5204/mcj.1388.

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The concept of transmedia storyworlds unfolding across complex serial narrative structures has become increasingly important to the study of modern media industries and audience communities. Yet, the precise connections between transmedia networks, serial structures, and narrative processes often remain underdeveloped. The dispersion of potential story elements across a diverse collection of media platforms and technologies prompts questions concerning the function of seriality in the absence of fixed instalments, the meaning of narrative when plot is largely a personal construction of each au
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Dissertations / Theses on the topic "Iternet marketig"

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Barbarin, Thibaut. "Les pratiques d'expérimentation d'affaires et leurs rôles dans l’émergence de compétences marketing adaptatives." Thesis, Paris Sciences et Lettres (ComUE), 2018. http://www.theses.fr/2018PSLED016.

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La thèse porte sur les pratiques d'expérimentation d'affaires, déployées au sein des organisations. Le contexte est caractérisé par la transformation digitale qui permet de déployer plus aisément les expérimentations que par le passé. Le cadre théorique choisi est celui des capacités marketing adaptatives (Day, 2011)Notre travail a pour objectif d'expliquer ce qui permet l'émergence d'une pratique d'expérimentation puis de montrer les conséquences de l’utilisation de l’expérimentation sur l’organisation, en particulier les conséquences en termes de changement de culture et de montée en compéte
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Books on the topic "Iternet marketig"

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5 ways to icrease your affiliate commissions. Master resale rights, 2019.

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Book chapters on the topic "Iternet marketig"

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Accardi-Petersen, Michelle. "Plan, Fail, Iterate, Succeed." In Agile Marketing. Apress, 2011. http://dx.doi.org/10.1007/978-1-4302-3316-9_4.

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"Iterate and Pivot to Improve Product-Market Fit." In The Lean Product Playbook. John Wiley & Sons, Inc, 2015. http://dx.doi.org/10.1002/9781119154822.ch10.

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Brooks, Sheere. "Reflections of Living ‘Hand-to-Mouth’ among ‘Hustlers’ During COVID-19: Insights on the Realities of Poverty in Jamaica." In Volume 1: Community and Society. Policy Press, 2021. http://dx.doi.org/10.1332/policypress/9781529218879.003.0005.

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This chapter reviews the theme of augmented precarity during the COVID-19 pandemic. It examines ‘hustling’ in Jamaica, which is a common practice of marginalized populations to capitalize on opportunities to earn an income in extreme economic landscapes. It further explains that hustling in Jamaica is a mobile, iterant, and unregulated activity that often involves street vending or picking up side jobs. It also considers effects of the first wave of the pandemic on hustling activities due to government lockdown measures in Jamaica. The chapter focuses on the informal labor market in relation to the ‘right to the city’ in the urban Global South. It questions traditional approaches to assessing poverty and proposes an alternative approach that captures a realistic insight surrounding the precarity of hustling and risks to poverty.
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Conference papers on the topic "Iternet marketig"

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Joseph, Anthony, Anne Koeppel, and Robert Daley. "Airframe Structural Sizing Automation." In Vertical Flight Society 78th Annual Forum & Technology Display. The Vertical Flight Society, 2022. http://dx.doi.org/10.4050/f-0078-2022-17623.

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Determining the optimum cross section for each primary structural member of an airframe structure has always been an iterative process since changing the stiffness of one member redistributes loads. Each iteration of internal loads calculations with a global aircraft finite element model (GFEM) followed by strength and stability checks results in further cross section changes (sizings) to reduce weight or regain positive margins of safety. The handoffs between tools and the update process for the next iteration is time consuming and has many opportunities for errors. This paper will describe a
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Passeri, Marco, Riccardo Bagagli, and Carmelo Maggi. "Compressor General Arrangement Dynamic Design Guided by Preliminary Cylinder Manifold Forced Response." In ASME 2015 Pressure Vessels and Piping Conference. American Society of Mechanical Engineers, 2015. http://dx.doi.org/10.1115/pvp2015-45073.

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Today market requires machinery with ever larger performance increasing compression system vibrations risks. Knowledge of dampers pulsation-forces phenomena and best practices allows their minimization. Loads acting on foundation are early defined allowing a proper design, while “Cylinder-Gas-loads” depending upon compressor data-sheet cannot be adjusted unless to change requirements. Considering their high amplitudes and frequencies spectrum, some exciting frequencies often coincides with system mechanical natural frequencies. This involves expensive efforts in preliminary Cylinder Manifold r
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Shoji, Yasumasa. "An Effect of Gasket Contact Stress Distributions on the Tightness Estimation in Pipe Flange Connections by Finite Element Analyses." In ASME/JSME 2004 Pressure Vessels and Piping Conference. ASMEDC, 2004. http://dx.doi.org/10.1115/pvp2004-2629.

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Recently bolting procedures for flanged connection is one of the important research topics, and several procedures for bolting process are proposed or about to be issued. These procedures are based on bolting experimental and/or analytical results, namely by Finite Element Analyses. Among these researches, only a few are addressing the relationship between bolt tension scatter and gasket contact stress distribution. Bolt tension scatters in nature due to elastic interaction of the bolts as the bolts are tightened one by one. In order to obtain a uniform, or nearly uniform, tension along all th
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