Journal articles on the topic 'James Bond 007 (Game)'

This chapter traces Foucauldian technologies of power in the James Bond universe and characterises the Bond franchise’s biopolitics in the cultural environment of the 1960s and 1970s, when 007 became a mass phenomenon. The majority of the chapter is dedicated to a case study of On Her Majesty’s Secret Service, Ian Fleming’s tenth Bond novel (1963) and the sixth film in the EON series (1969). The chapter highlights the intersection between reproduction and fertility on the one hand and the infliction of death and mass genocide on the other, and it examines how James Bond juxtaposes the disciplinary means that are directed against the body (as an organism) on the one hand, and the state-powered regulation of biological processes that control the population on the other. The two versions of On Her Majesty’s Secret Service amount to the franchise’s most straightforward foray into the realm of biopolitics and would pave the way for the franchise’s subsequent biopolitical and eugenic moments, like when the figure of the genocidal villain gets to articulate the franchise’s own subliminal agenda regarding population control and the future of the (British) species.

Background and aims Many women in Bond films make love to James Bond (alias 007). Our objective was to quantify the practice of (un)safe sex in Bond films. Methods and results All 24 Bond films were watched together by the authors and the following data were recorded: if the women had sex with 007, whether the women consumed any alcohol before they had sex, whether contraceptives were mentioned and/or used by 007 or the women and whether the women survived the film. Bond had sexual relations with a total of 58 different women. Twenty-two percent of the women had consumed alcohol. In none of the films was any type of contraception mentioned or used. A total of 28% women did not survive the film. Conclusion If he were real, Bond outnumbers the British men at least fivefold when it comes to the number of sexual partners over a lifetime. Nevertheless, over time casual sex is becoming less frequent for 007. Sexually transmitted diseases, safe sex and (unwanted) pregnancies seem not to exist in the films. Some suggestions were made to promote safe sex in future Bond films as movies can play an important role in sex education.

Agent 007 behind the Iron Curtain: The phenomenon of James Bond in the cultural writings of the Polish People’s RepublicThe topic of the article is the reception of the phenomenon of James Bond in cultural writings from the times of the Polish People’s Republic. Though an average member of the Polish audience could not be directly familiar with the character neither in literature nor in film, the scale of the popularity of the brand in the West meant that the echoes of the so-called Bondomania started to reach countries behind the Iron Curtain. Polish critics and journalists tried to acquaint their readers with the issue and explain it using various interpretative categories.The article attempts to reconstruct these categories and their hierarchy of values. Based on theses formulated by Janet Staiger Interpreting Films: Studies in the Historical Reception of American Cinema, the author analyses the changes to Polish interpretations and opinions on the Bond phenomenon in subsequent decades and indicates the historical conditions that influenced those changes. The text focuses primarily on two periods: 1964–1971 and the latter half of the 1980s, because it was in those times that the interest of Polish critics in James Bond was particularly strong.

Abstract This paper contends that genre mixing in comedy films of the 1960s in South Korea had the potential to interrupt filmic codes, which were increasingly propagandistic following the tightening of film law. The advent of the James Bond films as a global cultural phenomenon stimulated local production of spy films, where the villain was typically North Korean. These films were welcomed by cultural regimes of the time due to their anticommunist orientation, but a small hybrid genre, the “spy comedy,” undermined their absolutism. Based in the vernacular comedy traditions of slapstick film performance, stage comedy, and radio, these “spy comedies” spoofed aspects of both the James Bond franchise and the local action thrillers that imitated Bond. This was often accomplished by overlaying the narrative of a rustic with that of a spy. The comedies reveal a synchronicity between development and urbanization, which displaced large numbers of people, and the othering of North Koreans, which led to spy paranoia about those who were out of place. This paper argues that global genres played a particular role for South Korean comedy in the 1960s: they enabled oblique treatments of sensitive social issues through play. Generic heterogeneity defined comedic films of this era.

Nesse artigo analisarei os enredos dos filmes da franquia “007-James Bond”, verificando a relação das películas produzidas com o contexto da Guerra Fria e as transformações recentes pelas quais a personagem James Bond passou, ligadas diretamente a um processo acentuado de naturalização e legitimação dos ideais da sociedade consumista contemporânea e a produção e reprodução do Homo-Consumericus. Para isso, diversos teóricos pertinentes a essa discussão serão abordados com o intuito de fundamentar esse debate tão caro à sociedade contemporânea. A metodologia utilizada será de revisão bibliográfica e descrição dos enredos das películas selecionadas.

Recent years have seen a large increase in the popularity of Texas hold ’em poker. It is now the most commonly played variant of the game, both in casinos and through online platforms. In this paper, we present a simulation study for games of Texas hold ’em with between two and 23 players. From these simulations, we estimate the probabilities of each player having been dealt the winning hand. These probabilities are calculated conditional on both partial information (that is, the player only having knowledge of his/her cards) and also on fuller information (that is, the true probabilities of each player winning given knowledge of the cards dealt to each player). Where possible, our estimates are compared to exact analytic results and are shown to have converged to three significant figures.With these results, we assess the poker strategies described in two recent pieces of popular culture. In comparing the ideas expressed in Taylor Swift’s song, New Romantics, and the betting patterns employed by James Bond in the 2006 film, Casino Royale, we conclude that Ms Swift demonstrates a greater understanding of the true probabilities of winning a game of Texas hold ’em poker.

AbstractA controversy at the 2016 IUCN World Conservation Congress on the topic of closing domestic ivory markets (the 007, or so-called James Bond, motion) has given rise to a debate on IUCN's value proposition. A cross-section of authors who are engaged in IUCN but not employed by the organization, and with diverse perspectives and opinions, here argue for the importance of safeguarding and strengthening the unique technical and convening roles of IUCN, providing examples of what has and has not worked. Recommendations for protecting and enhancing IUCN's contribution to global conservation debates and policy formulation are given.

Objetiva-se verificar transformações ocorridas na personagem de James Bond no cinema ao longo das cinco décadas em que foram produzidos os filmes de 007, em decorrência de mudanças que emergem a partir do fenômeno da midiatização da cultura que hoje permeia a sociedade, não apenas se apropriando dos fenômenos culturais, mas também afetando seus modos de representação expressiva. Serão analisados aspectos como o conforto e a virilidade da personagem do agente secreto nos cinco primeiros e no sétimo filme da saga, com o escocês Sean Connery, em contraposição aos quatro últimos filmes, com o inglês Daniel Craig, para comprovar, na evidência cinematográfica, certos intercâmbios que ao longo do tempo ocorrem entre os eventos sociais e a cultura das mídias, em sua evolução política e audiovisual, da última metade do século XX até as primeiras décadas do século XXI.

Independent researcherIn the 1960s, after the international commercial success of the James Bond films, many imitations and parodies of the original were made in different parts of the world. In India popular Hindi films were also inspired by the 007 franchise, beginning with the action thriller Farz in 1967. From then on a new genre was formed in the Bombay cinema: Hindi Bond films. These derivative productions were deliberately created to replicate the plot formula and narrative structure of the original Bond series. They underwent considerable development from cheap, amateurish B-movies to big budget commercial hits such as Ek Tha Tiger in 2012. Also the leading characters in Hindi Bond films, the secret agents of the Indian police and intelligence, evolved from the innocent, happy-go-lucky youngsters in the 1960s into the tough, world-weary men of action in the 2010s. One of the most important factors of this gradual change is the way the heroes’ bodies were shown on screen. The focus on the esthetics, the musculature, the physical abilities and sex appeal of the Bombay Bonds was different in every decade. This article concentrates on the evolution of Hindi Bond films: the genre as well as the leading characters.

This article examines the dialectic between continuity and change in the first two James Bond films of the Daniel Craig era, Casino Royale (2006) and Quantum of Solace (2008), reading these as complex responses to current geopolitical, social and cultural changes. Under the influence of pervasive media representations of the era of global crises, the 007 films with Craig – more than fifteen years after the fall of the Berlin wall – appear to have finally overcome the Cold War paradigm that has been a staple of the series since it began in 1962. Admittedly, some of the challenges that Bond now faces – such as global terrorism, financial and economic instability, the effects of climate change and, in the last feature explicitly, the exacerbating tension over scarce water resources – are not entirely new to the series. But, crucially, such themes are no longer linked to the geopolitics of the Cold War and the franchise is now set within a new world order of asymmetrical threats. As well as reacting to the new global situation, however, the franchise was also required to compete with a rising number of spies and assassins in the cinema and, more particularly, on television. Many of the changes – including narrative structures, dramaturgical strategies and character development – appear to be inspired by other media images and trends, most notably ‘quality’ television series with budgets equal to many medium-sized cinema productions.

Abstract This article starts from the playful premise that if James Bond practiced law, it would be international arbitration. The article uses the 007 metaphor and the titles of James Bond films to examine the ethical challenges that confront various actors in international arbitration. The article argues that arbitration practitioners—as they tend to the needs of their clients, their organizations, their institutions, and their own professional goals—should look beyond their most immediate, short-term self-interest so their case does not become the billboard for some endemic problem or controversy in international arbitration. A modicum of foresight might have altered outcomes in some of arbitration's most disruptive cases and sensational cases—HEP v. Slovenia, Yukos, Einser, and RSM v. St. Lucia. The article concludes with a QUANTUM OF SOLACE—those professionals active in international arbitration have it within their power and have demonstrated a collective impulse to address problems through a determined self-reassessment and internal recalibration. In conclusion, it calls on international arbitration practitioners to make that collective impulse an express commitment, at TOMORROW NEVER DIES.

Dalam penerjemahan film (subtitling), aspek legibilitas memiliki peranan penting yang mencakup beberapa kaidah dalam pengaturan teks alih bahasa (subtitle), baik dalam tampilan maupun durasinya. Kesesuaian dan ketepatan aspek legibilitas sangat mempengaruhi kualitas teks alih bahasa dalam sebuah film sehingga seorang penerjemah film tidak hanya dituntut harus menguasai ilmu terjemahan saja, tetapi juga memahami dan menerapkan beberapa aspek legibilitas tersebut. Tampilan teks alih bahasa pada film James Bond 007 Quantum of Solace, ditemukan bahwa jumlah karakter teks alih bahasa antara 35 sampai 40, walaupun terdapat beberapa jumlah karakter yang masih dibawah 35. Posisi teks alih bahasa dari kiri ke kanan, agak dibawah dengan warna putih pucat dan beberapa dengan warna oranye pada saat terjadinya percakapan dengan bahasa Italia. Selain itu, ada juga yang tercetak miring ketika sumber percakapan berasal dari lawan bicara di telpon. Durasi yang digunakan cukup bervariasi dengan hitungan detik sampai seperdetik, ini sangat penting mengingat durasi tampilan teks alih bahasa harus sesuai dengan durasi tampilan gambar pada layar.

In many ways, computers are becoming invisible and will continue to do so. When we reach into our pockets and pull out our cell phones to find a place to eat or message a friend on Facebook, we are no longer consciously aware that we are interacting with a user experience that has been consciously designed for our computer or device screen—but we are.— Andy Pratt and Jason Nunes, Interactive Design In theory, cell phones and other information and communication technologies (ICTs) are just a means for us to interact with people, businesses, and data sources. They have interfaces and, in a larger sense, are interfaces between their users and the networked world. Every day, people spend more time using them to perform more different tasks and find them more indispensable (Smith). As the epigraph above suggests, however, their omnipresence makes them practically invisible and has all but erased any feelings of awe or mystery that their power once generated. There is both a historical and functional dimension to this situation. In the historical advance of technology, it is part of what Kevin Kelly calls the “technium,” the ever-more complex interactions between advancing technology, our cognitive processes, and the cultural forces in which they are enmeshed; ICTs are measurably getting more powerful as time goes on and are, in this sense, worthy of our admiration (Kelly 11-17). In the functional dimension, on the other hand, many scholars and designers have observed how hard it is to hold on to this feeling of enchantment in our digital devices (Nye 185-226; McCarthy and Wright 192-97). As one study of human-computer interfaces observes “when people let the enchanting object [ICTs] do the emotional work of experience for them . . . what could be enchanting interactivity becomes a paradoxically detached interpassivity” (McCarthy et al. 377). ICTs can be ever more powerful, then, but this power will not necessarily be appreciated by their users. This paper analyzes recent narrative representations of ICT use in spy thrillers, with a particular focus on the canon of James Bond films (a sub-genre with a long-standing and overt fascination with advanced technology, especially ICTs), in order to explore how the banality of ICT technology has become the inescapable accompaniment of its power (Willis; Britton 99-123; 195-219). Among many possible recent examples: recall how Bond uses his ordinary cell phone camera to reveal the membership of the sinister Quantum group at an opera performance in Quantum of Solace; how world-wide video surveillance is depicted as inescapable (and amoral) in The Bourne Legacy; and how the anonymous protagonist of Roman Polanski’s Ghost Writer discovers the vital piece of top secret information that explains the entire film—by searching for it on his laptop via Google. In each of these cases, ICTs are represented as both incredibly powerful and tediously quotidian. More precisely, in each case human users are represented as interfaces between ICTs and their stored knowledge, rather than the reverse. Beginning with an account of how the naturalization of ICTs has changed the perceived relations between technology and its users, this essay argues that the promotional rhetoric of human empowerment and augmentation surrounding ICTs is opposed by a persistent cinematic theme of human subordination to technological needs. The question it seeks to open is why—why do the mainstream cinematic narratives of our culture depict the ICTs that enhance our capacities to know and communicate as something that diminishes rather than augments us? One answer (which can only be provisionally sketched here) is the loss of pleasure. It does not matter whether or not technology augments our capacities if it cannot sustain the fantasy of pleasure and/or enhancement at the same time. Without this fantasy, ICTs are represented as usurping position as the knowing subject and users, in turn, become the media connecting them– even when that user is James Bond. The Rhetoric of Augmentation Until the past five years or so, the technologization of the human mind was almost always represented in popular culture as a threat to humanity—whether it be Ira Levin’s robotic Stepford Wives as the debased expression of male wish-fulfillment (Levin), or Jonathan Demme’s brainwashed assassins with computer chip implants in his remake of The Manchurian Candidate. When Captain Picard, the leader and moral centre of the television series Star Trek: The Next Generation, is taken over by the Borg (an alien machine race that seeks to absorb other species into its technologized collective mind) in an episode from 1990, it is described as “assimilation” rather than an augmentation. The Borg version of Picard says to his former comrades that “we only wish to raise quality of life, for all species,” and it is a chilling, completely unemotional threat to the survival of our species (“Best of Both Worlds”). By 2012, on the other hand, the very same imagery is being used to sell smart phones by celebrating the technological enhancements that allegedly make us better human beings. In Verizon’s Droid DNA phone promotions, the product is depicted as an artificial heart for its user, one that enhances memory, “neural speed,” and “predictive intelligence” (thanks to Google Now). The tagline for the Verizon ad claims that “It’s not an upgrade to your phone; it’s an upgrade to yourself”, echoing Borg-Picard’s threat but this time as an aspirational promise (“Verizon Commercial”). The same technologization of the mind that was anathema just a few years ago, is now presented as both a desirable consumer goal and a professional necessity—the final close-up of the Verizon artificial heart shows that this 21st century cyborg has to be at his job in 26 minutes; the omnipresence of work in a networked world is here literally taken to heart. There is, notably, no promise of pleasure or liberation anywhere in this advertisement. We are meant to desire this product very much, but solely because it allows us to do more and better work. Not coincidentally, the period that witnessed this inversion in popular culture also saw an exponential increase in the quantity and variety of digitally networked devices in our lives (“Mobile Cellular”) and the emergence of serious cultural, scientific, and philosophical movements exploring the idea of “enhanced” human beings, whether through digital tool use, biomedical prostheses, drugs, or genetic modifications (Buchanan; Savulescu and Bostrom; “Humanity +”). As the material boundaries of the “human” have become more permeable and malleable, and as the technologies that make this possible become everyday objects, our resistance to this possibility has receded. The discourse of the transhuman and extropian is now firmly established as a philosophical possibility (Lilley). Personal augmentation with the promise of pleasure is still, of course, very much present in the presentation of ICTs. Launching the iPad 2 in 2011, the late Steve Jobs described his new product as a “magical and revolutionary device” with an “incredible magical user interface on a much larger canvas with more resources” and gushing that “it's technology married with liberal arts, married with the humanities, that yields us the result that makes our hearts sing” (“Apple Special Event”). This is the rhetoric of augmentation through technology and, as in the Verizon ad, it is very careful to position the consumer/user at the centre of the experience. The technology is described as wonderful not just in itself, but also precisely because it gives users “a larger canvas” with which to create. Likewise, the lifelogging movement (which encourages people to use small cameras to record every event of daily life) is at great pains to stress that “you, not your desktop’s hard drive, are the hub of your digital belongings” (Bell and Gemmell 10). But do users experience life with these devices as augmented? Is either the Verizon work cyborg or the iPad user’s singing heart representative of how these devices make us feel? It depends upon the context in which the question is asked. Extensive survey data on cell phone use shows that we are more attached than ever to our phones, that they allow us to be “productive” in otherwise dead times (such as while waiting in queues), and that only a minority of users worry about the negative effects of being “permanently connected” (Smith 9-10). Representations of technological augmentation in 21st century popular cinema, however, offer a very different perspective. Even in James Bond films, which (since Goldfinger in 1964) have been enraptured with technological devices as augmentations for its protagonists and as lures for audiences, digital devices have (in the three most recent films) lost their magic and become banal in the same way as they have in the lives of audience members (Nitins 2010; Nitins 2011; “List of James Bond Gadgets”). Rather than focusing on technological empowerment, the post 2006 Bond films emphasize (1) that ICTs “know” things and that human agents are just the media that connect them together; and (2) that the reciprocal nature of networked ICTs means that we are always visible when we use them; like Verizon phone users, our on-screen heroes have to learn that the same technology that empowers them simultaneously empowers others to know and/or control them. Using examples from the James Bond franchise, the remainder of this paper discusses the simultaneous disenchantment and power of ICT technology in the films as a representative sample of the cultural status of ICTs as a whole. “We don’t go in for that sort of thing any more...” From Goldfinger until the end of Pierce Brosnan’s tenure in 2002, technological devices were an important part of the audience’s pleasure in a Bond film (Willis; Nitins 2011). James Bond’s jetpack in Thunderball, to give one of many examples, is a quasi-magical aid for the hero with literary precursors going back to Aeneas’s golden bough; it is utterly enchanting and, equally importantly, fun. In the most recent Bond film, Skyfall, however, Q, the character who has historically made Bond’s technology, reappears after a two-film hiatus, but in the guise of a computer nerd who openly disdains the pleasures and possibilities of technological augmentation. When Bond complains about receiving only a gun and a radio from him, Q replies: “What did you expect? An exploding pen? We don’t really go in for that sort of thing any more.” Technology is henceforth to be banal and invisible albeit (as the film’s computer hacker villain Silva demonstrates) still incredibly powerful. The film’s pleasures must come from elsewhere. The post-credit sequence in Casino Royale, which involves the pursuit and eventual death of a terrorist bomb-maker, perfectly embodies the diminished importance of human agents as bearers of knowledge. It is bracketed at the beginning by the bomber looking at a text message while under surveillance by Bond and a colleague and at the end by Bond looking at the same message after having killed him. Significantly, the camera angle and setup of both shots make it impossible to distinguish between Bond’s hand and the bomber’s as they see the same piece of information on the same phone. The ideological, legal, racial, and other differences between the two men are erased in pursuit of the data (the name “Ellipsis” and a phone number) that they both covet. As digitally-transmitted data, it is there for anyone, completely unaffected by the moral or legal value attached to its users. Cell phones in these films are, in many ways, better sources of information than their owners—after killing a phone’s owner, his or her network traces can show exactly where s/he has been and to whom s/he has been talking, and this is how Bond proceeds. The bomber’s phone contacts lead Bond to the Bahamas, to the next villain in the chain, whom Bond kills and from whom he obtains another cell phone, which allows the next narrative location to be established (Miami Airport) and the next villain to be located (by calling his cell phone in a crowded room and seeing who answers) (Demetrios). There are no conventional interrogations needed here, because it is the digital devices that are the locus of knowledge rather than people. Even Bond’s lover Vesper Lynd sends her most important message to him (the name and cell phone number of the film’s arch villain) in a posthumous text, rather than in an actual conversation. Cell phones do not enable communication between people; people connect the important information that cell phones hold together. The second manifestation of the disenchantment of ICT technology is the disempowering omnipresence of surveillance. Bond and his colleague are noticed by the bomber when the colleague touches his supposedly invisible communication earpiece. With the audience’s point of view conflated with that of the secret agent, the technology of concealment becomes precisely what reveals the secret agent’s identity in the midst of a chaotic scene in which staying anonymous should be the easiest thing in the world; other villains identify Bond by the same means in a hotel hallway later in the film. While chasing the bomber, Bond is recorded by a surveillance camera in the act of killing him on the grounds of a foreign embassy. The secret agent is, as a result, made into an object of knowledge for the international media, prompting M (Bond’s boss) to exclaim that their political masters “don’t care what we do, they care what we get photographed doing.” Bond is henceforth part of the mediascape, so well known as a spy that he refuses to use the alias that MI6 provides for his climactic encounter with the main villain LeChiffre on the grounds that any well-connected master criminal will know who he is anyway. This can, of course, go both ways: Bond uses the omnipresence of surveillance to find another of his targets by using the security cameras of a casino. This one image contains many layers of reference—Bond the character has found his man; he has also found an iconic image from his own cultural past (the Aston Martin DB V car that is the only clearly delineated object in the frame) that he cannot understand as such because Casino Royale is a “reboot” and he has only just become 007. But the audience knows what it means and can insert this incarnation of James Bond in its historical sequence and enjoy the allusion to a past of which Bond is oblivious. The point is that surveillance is omnipresent, anonymity is impossible, and we are always being watched and interpreted by someone. This is true in the film’s narrative and also in the cultural/historical contexts in which the Bond films operate. It may be better to be the watcher rather than the watched, but we are always already both. By the end of the film, Bond is literally being framed by technological devices and becomes the organic connection between different pieces of technology. The literal centrality of the human agent in these images is not, in this disenchanted landscape, an indication of his importance. The cell phones to which Bond listens in these images connect him (and us) to the past, the back story or context provided by his masters that permits the audience to understand the complex plot that is unfolding before them. The devices at which he looks represent the future, the next situation or person that he must contain. He does not fully understand what is happening, but he is not there to understand – he is there to join the information held in the various devices together, which (in this film) usually means to kill someone. The third image in this sequence is from the final scene of the film, and the assault rifle marks this end—the chain of cell phone messages (direct and indirect) that has driven Casino Royale from its outset has been stopped. The narrative stops with it. Bond’s centrality amid these ICTS and their messages is simultaneously what allows him to complete his mission and what subjects him to their needs. This kind of technological power can be so banal precisely because it has been stripped of pleasure and of any kind of mystique. The conclusion of Skyfall reinforces this by inverting all of the norms that Bond films have created about their climaxes: instead of the technologically-empowered villain’s lair being destroyed, it is Bond’s childhood home that is blown up. Rather than beating the computer hacker at his own game, Bond kills him with a knife in a medieval Scottish church. It could hardly be less hi-tech if it tried, which is precisely the point. What the Bond franchise and the other films mentioned above have shown us, is that we do not rely on ICTs for enchantment any more because they are so powerfully connected to the everyday reality of work and to the loss of privacy that our digital devices exact as the price of their use. The advertising materials that sell them to us have to rely on the rhetoric of augmentation, but these films are signs that we do not experience them as empowering devices any more. The deeper irony is that (for once) the ICT consumer products being advertised to us today really do what their promotional materials claim: they are faster, more powerful, and more widely applicable in our lives than ever before. Without the user fantasy of augmentation, however, this truth has very little power to move us. We depict ourselves as the medium, and it is our digital devices that bear the message.References“Apple Special Event. March 2, 2011.” Apple Events. 21 Sep. 2013 ‹http://events.apple.com.edgesuite.net/1103pijanbdvaaj/event/index.html›. Bell, Gordon, and Jim Gemmell. Total Recall: How the E-Memory Revolution Will Change Everything. New York: Dutton, 2009.“The Best of Both Worlds: Part Two.” Star Trek: The Next Generation. Dir. Cliff Bole. Paramount, 2013. The Bourne Legacy. Dir. 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Beverly, MA: Rockport, 2012. Quantum of Solace. Dir: Marc Foster, Eon Productions, 2008. DVD. Savulescu, Julian, and Nick Bostrom, eds. Human Enhancement. Oxford: Oxford University Press, 2009. Skyfall. Dir. Sam Mendes. Eon Productions, 2012. Smith, Aaron. The Best and Worst of Mobile Connectivity. Pew Internet & American Life Project. Pew Research Center. 25 Aug. 2013 ‹http://pewinternet.org/Reports/2012/Best-Worst-Mobile.aspx›. Thunderball. Dir. Terence Young. Eon Productions, 1965. “Verizon Commercial – Droid DNA ‘Hyper Intelligence’.” 11 April 2013 ‹http://www.youtube.com/watch?v=IYIAaBOb5Bo›. Willis, Martin. “Hard-Wear: The Millenium, Technology, and Brosnan’s Bond.” The James Bond Phenomenon: A Critical Reader. Ed. Christoph Linder. Manchester: Manchester University Press, 2001. 151-65.

I slutningen af James Bond-filmen For Your Eyes Only er agent 007 alene med en „pige“. Hun lader sin badekabe falde ned fra skuldrene og siger til ham: „or your eyes only“. Det er meget pracist, for publikum far ikke lov til at se, hvad Bond har blik for. Kameraet viser nemlig ikke den til lejligheden udvalgtes hemmeligheder. Lignende afslutningssekvenser er velkendte fra andre James Bondfilm. Han ser noget, som kameraet skjuler for publikums blik. Tilskueren er hensat til at give fantasien frit lob. De overordnede kategorier, man filmteoretisk kan inddele blikke i, er skuespillernes, kameraets og publikums blik. Skuespillernes blikke er rettet mod andre aktorer eller objekter, som kan vare inden for eller uden for billedfeltet. Billedfeltet er det, kameraets oje har indfanget, og det er det oje, der leder publikums blik. Publikums blik er af en rakke teoretikere blevet opfattet som et blik, der indeholder mere end blot det at beskue en filmisk fortalling. Blikket er blevet karakteriseret som voyeuristisk.1 Et blik, der beskuer noget, som er synligt. Noget, der i sin struktur lader sig vare synligt, men som ikke afslorer, at det bliver beskuet. Publikum kan se uden at blive intimideret i sin skuelyst. Nu skal denne artikel ikke dreje sig om, hvordan publikum ser, og hvorfor det ser. Det, der vil blive fokuseret pa, er det konkrete blik, der viser sig i fiktionsfilm. Det vil sige skuespillernes og sekundart kameraets blik. I det folgende skal det dog indledningsvis uddybes, hvorfor publikums kiggeri ikke afslores. Kilden til det trak skal nemlig findes i konventionen for skuespillernes blikke. I forlangelse af dette vil det kort blive belyst, hvordan blikke i faktaformidling afviger fra fiktionsfilmens blikkonventioner. Herefter vil blikkets funktioner som synshandling og synsmade i fiktionsfilm mere grundigt blive belyst i forhold til en film, nemlig Hitchcocks Skjulte øjne fra 1954.

IntroductionThis short article examines contemporary artistic use of walkie-talkies across two projects: Saturday (2002) by Sabrina Raaf and Walk That Sound (2014) by Lukatoyboy. Drawing on Dominic Pettman’s notion of sonic intimacy, I argue that both artists incorporate walkie-talkies as part of their explorations of mediated wandering, and in ways that seek to capture sonic ambiances and intimacies. One thing that is striking about both these works is that they rethink what’s possible with walkie-talkies; both artists use them not just as low-tech, portable devices for one-to-one communication over distance, but also—and more strikingly—as (covert) recording equipment for capturing, while wandering, snippets of intimate conversation between passers-by and the “voice” of the surrounding environment. Both artworks strive to make the familiar strange. They prompt us to question our preconceived perceptions of, and affective engagements with, the people and places around us, to listen more attentively to the voices of others (and the “Other”), and to aurally inhabit in new ways the spaces and places we find ourselves in and routinely pass through.The walkie-talkie is an established, simple communication device, consisting of a two-way radio transceiver with a speaker and microphone (in some cases, the speaker is also used as the microphone) and an antenna (Wikipedia). Walkie-talkies are half-duplex communication devices, meaning that they use a single radio channel: only one radio on the channel can transmit at a time, but many can listen; when a user wishes to talk, they must turn off the receiver and turn on the transmitter by pressing a push-to-talk button (Wikipedia). In some models, static—known as squelch—is produced each time the push-to-talk button is depressed. The push-to-talk button is a feature of both projects: in Saturday, it transforms the walkie-talkie into a cheap, portable recorder-transmitter. In Walk That Sound, rapid fire exchanges of conversation using the push-to-talk button feature strongly.Interestingly, walkie-talkies were developed during World War Two. While they continue to be used within certain industrial settings, they are perhaps best known as a “quaint” household toy and “fun tool” (Smith). Early print ads for walkie-talkie toys marketed them as a form of both spyware for kids (with the Gabriel Toy Co. releasing a 007-themed walkie-talkie set) and as a teletechnology for communication over distance—“how thrilling to ‘speak through space!’”, states one ad (Statuv “New!”). What is noteworthy about these early ads is that they actively promote experimental use of walkie-talkies. For instance, a 1953 ad for Vibro-Matic “Space Commander” walkie-talkies casts them as media transmission devices, suggesting that, with them, one can send and receive “voice – songs – music” (Statuv “New!”). In addition, a 1962 ad for the Knight-Kit walkie-talkie imagines “you’ll find new uses for this exciting walkie-talkie every day” (Statuv “Details”). Resurgent interest in walkie-talkies has seen them also promoted more recently as intimate tools “for communication without asking permission to communicate” (“Nextel”); this is to say that they have been marketed as devices for synchronous or immediate communication that overcome the limits of asynchronous communication, such as texting, where there might be substantial delays between the sending of a message and receipt of a response. Within this context, it is not surprising that Snapchat and Instagram have also since added “walkie-talkie” features to their messaging services. The Nextel byline, emphasising “without asking permission”, also speaks to the possibilities of using walkie-talkies as rudimentary forms of spyware.Within art practice that explores mediated forms of wandering—that is, walking while using media and various “remote transmission technologies” (Duclos 233)—walkie-talkies hold appeal for a number of reasons, including their particular aesthetic qualities, such as the crackling or static sound (squelch) that one encounters when using them; their portability; their affordability; and, the fact that, while they can be operated on multiple channels, they tend to be regarded primarily as devices that permit two-way, one-to-one (and therefore intimate, if not secure) remote communication. As we will see below, however, contemporary artists, such as the aforementioned earlier advertisers, have also been very attentive to the device’s experimental possibilities. Perhaps the best known (if possibly apocryphal) example of artistic use of walkie-talkies is by the Situationist International as part of their explorations in urban wandering (a revolutionary strategy called dérive). In the Situationist text from 1960, Die Welt als Labyrinth (Anon.), there is a detailed account of how walkie-talkies were to form part of a planned dérive, which was organised by the Dutch section of the Situationist International, through the city of Amsterdam, but which never went ahead:Two groups, each containing three situationists, would dérive for three days, on foot or eventually by boat (sleeping in hotels along the way) without leaving the center of Amsterdam. By means of the walkie-talkies with which they would be equipped, these groups would remain in contact, with each other, if possible, and in any case with the radio-truck of the cartographic team, from where the director of the dérive—in this case Constant [Nieuwenhuys]—moving around so as to maintain contact, would define their routes and sometimes give instructions (it was also the director of the dérive’s responsibility to prepare experiments at certain locations and secretly arranged events.) (Anon.) This proposed dérive formed part of Situationist experiments in unitary urbanism, a process that consisted of “making different parts of the city communicate with one another.” Their ambition was to create new situations informed by, among other things, encounters and atmospheres that were registered through dérive in order to reconnect parts of the city that were separated spatially (Lefebvre quoted in Lefebvre and Ross 73). In an interview with Kristin Ross, Henri Lefebvre insists that the Situationists “did have their experiments; I didn’t participate. They used all kinds of means of communication—I don’t know when exactly they were using walkie-talkies. But I know they were used in Amsterdam and in Strasbourg” (Lefebvre quoted in Lefebvre and Ross 73). However, as Rebecca Duclos points out, such use “is, in fact, not well documented”, and “none of the more well-known reports on situationist activity […] specifically mentions the use of walkie-talkies within their descriptive narratives” (Duclos 233). In the early 2000s, walkie-talkies also figured prominently, alongside other media devices, in at least two location-based gaming projects by renowned British art collective Blast Theory, Can You See Me Now? (2001) and You Get Me (2008). In the first of these projects, participants in the game (“online players”) competed against members of Blast Theory (“runners”), tracking them through city streets via a GPS-enabled handheld computer that runners carried with them. The goal for online players was to move an avatar they created through a virtual map of the city as multiple runners “pursued their avatar’s geographical coordinates in real-time” (Leorke). As Dale Leorke explains, “Players could see the locations of the runners and other players and exchange text messages with other players” (Leorke 27), and runners could “read players’ messages and communicate directly with each other through a walkie-talkie” (28). An audio stream from these walkie-talkie conversations allowed players to eavesdrop on their pursuers (Blast Theory, Can You See Me Now?).You Get Me was similarly structured, with online players and “runners” (eight teenagers who worked with Blast Theory on the game). Remotely situated online players began the game by listening to the “personal geography” of the runners over a walkie-talkie stream (Blast Theory, You Get Me). They then selected one runner, and tracked them down by navigating their own avatar, without being caught, through a virtual version of Mile End Park in London, in pursuit of their chosen runner who was moving about the actual Mile End Park. Once their chosen runner was contacted, the player had to respond to a question that the runner posed to them. If the runner was satisfied with the player’s answer, conversation switched to “the privacy of a mobile phone” in order to converse further; if not, the player was thrown back into the game (Blast Theory, You Get Me). A key aim of Blast Theory’s work, as I have argued elsewhere (Wilken), is the fostering of interactions and fleeting intimacies between relative and complete strangers. The walkie-talkie is a key tool in both the aforementioned Blast Theory projects for facilitating these interactions and intimacies.Beyond these well-known examples, walkie-talkies have been employed in productive and exploratory ways by other artists. The focus in this article is on two specific projects: the first by US-based sound artist Sabrina Raaf, called Saturday (2002) and the second by Serbian sound designer Lukatoyboy (Luka Ivanović), titled Walk That Sound (2014). Sonic IntimaciesThe concept that gives shape and direction to the analysis of the art projects by Raaf and Lukatoyboy and their use of walkie-talkies is that of sonic intimacy. This is a concept of emerging critical interest across media and sound studies and geography (see, for example, James; Pettman; Gallagher and Prior). Sonic intimacy, as Dominic Pettman explains, is composed of two simultaneous yet opposing orientations. On the one hand, sonic intimacy involves a “turning inward, away from the wider world, to more private and personal experiences and relationships” (79). While, on the other hand, it also involves a turning outward, to seek and heed “the voice of the world” (79)—or what Pettman refers to as the “vox mundi” (66). Pettman conceives of the “vox mundi” as an “ecological voice”, whereby “all manner of creatures, agents, entities, objects, and phenomena” (79) have the opportunity to speak to us, if only we were prepared to listen to our surroundings in new and different ways. In a later passage, he also refers to the “vox mundi” as a “carrier or potentially enlightening alterity” (83). Voices, Pettman writes, “transgress the neat divisions we make between ‘us’ and ‘them’, at all scales and junctures” (6). Thus, Pettman’s suggestion is that “by listening to the ‘voices’ that lie dormant in the surrounding world […] we may in turn foster a more sustainable relationship with [the] local matrix of specific existences” (85), be they human or otherwise.This formulation of sonic intimacy provides a productive conceptual frame for thinking through Raaf’s and Lukatoyboy’s use of walkie-talkies. The contention in this article is that these two projects are striking for the way that they both use walkie-talkies to explore, simultaneously, this double articulation or dual orientation of sonic intimacy—a turning inwards to capture more private and personal experiences and conversations, and a turning outwards to capture the vox mundi. Employing Pettman’s notion of sonic intimacy as a conceptual frame, I trace below the different ways that these two projects incorporate walkie-talkies in order to develop mediated forms of wandering that seek to capture place-based sonic ambiances and sonic intimacies.Sabrina Raaf, Saturday (2002)US sound artist Sabrina Raaf’s Saturday (2002) is a sound-based art installation based on recordings of “stolen conversations” that Raaf gathered over many Saturdays in Humboldt Park, Chicago. Raaf’s work harks back to the early marketing of walkie-talkie toys as spyware. In Raaf’s hands, this device is used not for engaging in intimate one-to-one conversation, but for listening in on, and capturing, the intimate conversations of others. In other words, she uses this device, as the Nextel slogan goes, for “communication without permission to communicate” (“Nextel”). Raaf’s inspiration for the piece was twofold. First, she has noted that “with the overuse of radio frequency bands for wireless communications, there comes the increased occurrence of crossed lines where a private conversation becomes accidentally shared” (Raaf). Reminiscent of Francis Ford Coppola’s film The Conversation (1974), in which surveillance expert Harry Caul (Gene Hackman) records the conversation of a couple as they walk through crowded Union Square in San Francisco, Raaf used a combination of walkie-talkies, CB radios, and “various other forms of consumer spy […] technology in order to actively harvest such communication leaks” (Raaf). The second source of inspiration was noticing the “sheer quantity of non-phone, low tech, radio transmissions that were constantly being sent around [the] neighbourhood”, transmissions that were easily intercepted. These conversations were eclectic in composition and character:The transmissions included communications between gang members on street corners nearby and group conversations between friends talking about changes in the neighbourhood and their families. There were raw, intimate conversations and often even late night sex talk between potential lovers. (Raaf)What struck Raaf about these conversations, these transmissions, was that there was “a furtive quality” to most of them, and “a particular daringness to their tone”.During her Saturday wanderings, Raaf complemented her recordings of stolen snippets of conversation with recordings of the “voice” of the surrounding neighbourhood—“the women singing out their windows to their radios, the young men in their low rider cars circling the block, the children, the ice cream carts, etc. These are the sounds that are mixed into the piece” (Raaf).Audience engagement with Saturday involves a kind of austere intimacy of its own that seems befitting of a surveillance-inspired sonic portrait of urban and private life. The piece is accessed via an interactive glove. This glove is white in colour and about the size of a large gardening glove, with a Velcro strap that fastens across the hand, like a cycling glove. The glove, which only has coverings for thumb and first two fingers (it is missing the ring and little fingers) is wired into and rests on top of a roughly A4-sized white rectangular box. This box, which is mounted onto the wall of an all-white gallery space at the short end, serves as a small shelf. The displayed glove is illuminated by a discrete, bent-arm desk lamp, that protrudes from the shelf near the gallery wall. Above the shelf are a series of wall-mounted colour images that relate to the project. In order to hear the soundtrack of Saturday, gallery visitors approach the shelf, put on the glove, and “magically just press their fingertips to their forehead [to] hear the sound without the use of their ears” (Raaf). The glove, Raaf explains, “is outfitted with leading edge audio electronic devices called ‘bone transducers’ […]. These transducers transmit sound in a very unusual fashion. They translate sound into vibration patterns which resonate through bone” (Raaf).Employing this technique, Raaf explains, “permits a new way of listening”:The user places their fingers to their forehead—in a gesture akin to Rodin’s The Thinker or of a clairvoyant—in order to tap into the lives of strangers. Pressing different combinations of fingers to the temple yield plural viewpoints and group conversations. These sounds are literally mixed in the bones of the listener. (Raaf) The result is a (literally and figuratively) touching sonic portrait of Humboldt Park, its residents, and the “voice” of its surrounding neighbourhoods. Through the unique technosomatic (Richardson) apparatus—combinations of gestures that convey the soundscape directly through the bones and body—those engaging with Saturday get to hear voices in/of/around Humboldt Park. It is a portrait that combines sonic intimacy in the two forms described earlier in this article. In its inward-focused form, the gallery visitor-listener is positioned as a voyeur of sorts, listening into stolen snippets of private and personal relationships, experiences, and interactions. And, in its outward-focused form, the gallery visitor-listener encounters a soundscape in which an array of agents, entities, and objects are also given a voice. Additional work performed by this piece, it seems to me, is to be found in the intermingling of these two form of sonic intimacy—the personal and the environmental—and the way that they prompt reflection on mediation, place, urban life, others, and intimacy. That is to say that, beyond its particular sonic portrait of Humboldt Park, Saturday works in “clearing some conceptual space” in the mind of the departing gallery visitor such that they might “listen for, if not precisely to, the collective, polyphonic ‘voice of the world’” (Pettman 6) as they go about their day-to-day lives.Lukatoyboy, Walk That Sound (2014)The second project, Walk That Sound, by Serbian sound artist Lukatoyboy was completed for the 2014 CTM festival. CTM is an annual festival event that is staged in Berlin and dedicated to “adventurous music and art” (CTM Festival, “About”). A key project within the festival is CTM Radio Lab. The Lab supports works, commissioned by CTM Festival and Deutschlandradio Kultur – Hörspiel/Klangkunst (among other partnering organisations), that seek to pair and explore the “specific artistic possibilities of radio with the potentials of live performance or installation” (CTM Festival, “Projects”). Lukatoyboy’s Walk That Sound was one of two commissioned pieces for the 2014 CTM Radio Lab. The project used the “commonplace yet often forgotten walkie-talkie” (CTM Festival, “Projects”) to create a moving urban sound portrait in the area around the Kottbusser Tor U-Bahn station in Berlin-Kreuzberg. Walk That Sound recruited participants—“mobile scouts”—to rove around the Kottbusser Tor area (CTM Festival, “Projects”). Armed with walkie-talkies, and playing with “the array of available and free frequencies, and the almost unlimited amount of users that can interact over these different channels”, the project captured the dispatches via walkie-talkie of each participant (CTM Festival, “Projects”). The resultant recording of Walk That Sound—which was aired on Deutschlandradio (see Lukatoyboy), part of a long tradition of transmitting experimental music and sound art on German radio (Cory)—forms an eclectic soundscape.The work juxtaposes snippets of dialogue shared between the mobile scouts, overheard mobile phone conversations, and moments of relative quietude, where the subdued soundtrack is formed by the ambient sounds—the “voice”—of the Kottbusser Tor area. This voice includes distant traffic, the distinctive auditory ticking of pedestrian lights, and moments of tumult and agitation, such as the sounds of construction work, car horns, emergency services vehicle sirens, a bottle bouncing on the pavement, and various other repetitive yet difficult to identify industrial sounds. This voice trails off towards the end of the recording into extended walkie-talkie produced static or squelch. The topics covered within the “crackling dialogues” (CTM Festival, “Projects”) of the mobile scouts ranged widely. There were banal observations (“I just stepped on a used tissue”; “people are crossing the street”; “there are 150 trains”)—wonderings that bear strong similarities with French writer Georges Perec’s well-known experimental descriptions of everyday Parisian life in the 1970s (Perec “An Attempt”). There were also intimate, confiding, flirtatious remarks (“Do you want to come to Turkey with me?”), as well as a number of playfully paranoid observations and quips (“I like to lie”; “I can see you”; “do you feel like you are being recorded?”; “I’m being followed”) that seem to speak to the fraught history of Berlin in particular as well as the complicated character of urban life in general—as Pettman asks, “what does ‘together’ signify in a socioeconomic system so efficient in producing alienation and isolation?” (92).In sum, Walk That Sound is a strangely moving exploration of sonic intimacy, one that shifts between many different registers and points of focus—much like urban wandering itself. As a work, it is variously funny, smart, paranoid, intimate, expansive, difficult to decipher, and, at times, even difficult to listen to. Pettman argues that, “thanks in large part to the industrialization of the human ear […], we have lost the capacity to hear the vox mundi, which is […] the sum total of cacophonous, heterogeneous, incommensurate, and unsynthesizable sounds of the postnatural world” (8). Walk That Sound functions almost like a response to this dilemma. One comes away from listening to it with a heightened awareness of, appreciation for, and aural connection to the rich messiness of the polyphonic contemporary urban vox mundi. ConclusionThe argument of this article is that Sabrina Raaf’s Saturday and Lukatoyboy’s Walk That Sound are two projects that both incorporate walkie-talkies in order to develop mediated forms of wandering that seek to capture place-based sonic ambiances and sonic intimacies. Drawing on Pettman’s notion of “sonic intimacy”, examination of these projects has opened consideration around voice, analogue technology, and what Nick Couldry refers to as “an obligation to listen” (Couldry 580). In order to be heard, Pettman remarks, and “in order to be considered a voice at all”, and therefore as “something worth heeding”, the vox mundi “must arrive intimately, or else it is experienced as noise or static” (Pettman 83). In both the projects discussed here—Saturday and Walk That Sound—the walkie-talkie provides this means of “intimate arrival”. As half-duplex communication devices, walkie-talkies have always fulfilled a double function: communicating and listening. This dual functionality is exploited in new ways by Raaf and Lukatoyboy. In their projects, both artists turn the microphone outwards, such that the walkie-talkie becomes not just a device for communicating while in the field, but also—and more strikingly—it becomes a field recording device. The result of which is that this simple, “playful” communication device is utilised in these two projects in two ways: on the one hand, as a “carrier of potentially enlightening alterity” (Pettman 83), a means of encouraging “potential encounters” (89) with strangers who have been thrown together and who cross paths, and, on the other hand, as a means of fostering “an environmental awareness” (89) of the world around us. In developing these prompts, Raaf and Lukatoyboy build potential bridges between Pettman’s work on sonic intimacy, their own work, and the work of other experimental artists. For instance, in relation to potential encounters, there are clear points of connection with Blast Theory, a group who, as noted earlier, have utilised walkie-talkies and sound-based and other media technologies to explore issues around urban encounters with strangers that promote reflection on ideas and experiences of otherness and difference (see Wilken)—issues that are also implicit in the two works examined. In relation to environmental awareness, their work—as well as Pettman’s calls for greater sonic intimacy—brings renewed urgency to Georges Perec’s encouragement to “question the habitual” and to account for, and listen carefully to, “the common, the ordinary, the infraordinary, the background noise” (Perec “Approaches” 210).Walkie-talkies, for Raaf and Lukatoyboy, when reimagined as field recording devices as much as remote transmission technologies, thus “allow new forms of listening, which in turn afford new forms of being together” (Pettman 92), new forms of being in the world, and new forms of sonic intimacy. Both these artworks engage with, and explore, what’s at stake in a politics and ethics of listening. Pettman prompts us, as urban dweller-wanderers, to think about how we might “attend to the act of listening itself, rather than to a specific sound” (Pettman 1). His questioning, as this article has explored, is answered by the works from Raaf and Lukatoyboy in effective style and technique, setting up opportunities for aural attentiveness and experiential learning. However, it is up to us whether we are prepared to listen carefully and to open ourselves to such intimate sonic contact with others and with the environments in which we live.ReferencesAnon. “Die Welt als Labyrinth.” Internationale Situationiste 4 (Jan. 1960). International Situationist Online, 19 June 2019 <https://www.cddc.vt.edu/sionline/si/diewelt.html>Blast Theory. “Can You See Me Now?” Blast Theory, 19 June 2019 <https://www.blasttheory.co.uk/projects/can-you-see-me-now/>.———. “You Get Me.” Blast Theory, 19 June 2019 <https://wwww.blasttheory.co.uk/projects/you-get-me/>.Cory, Mark E. “Soundplay: The Polyphonous Tradition of German Radio Art.” Wireless Imagination: Sound, Radio, and the Avant-garde. Eds. Douglas Kahn and Gregory Whitehead. Cambridge, MA: MIT P, 1992. 331–371.Couldry, Nick. “Rethinking the Politics of Voice.” Continuum 23.4 (2009): 579–582.CTM Festival. “About.” CTM Festival, 2019. 19 June 2019 <https://www.ctm-festival.de/about/ctm-festival/>.———. “Projects – CTM Radio Lab.” CTM Festival, 2019. 19 June 2019 <https://www.ctm-festival.de/projects/ctm-radio-lab/>.Duclos, Rebecca. “Reconnaissance/Méconnaissance: The Work of Janet Cardiff and George Bures Miller.” Articulate Objects: Voice, Sculpture and Performance. Eds. Aura Satz and Jon Wood. Bern: Peter Lang, 2009. 221–246. Gallagher, Michael, and Jonathan Prior. “Sonic Geographies: Exploring Phonographic Methods.” Progress in Human Geography 38.2 (2014): 267–284.James, Malcom. Sonic Intimacy: The Study of Sound. London: Bloomsbury, forthcoming.Lefebvre, Henri, and Kristin Ross. “Lefebvre on the Situationists: An Interview.” October 79 (Winter 1997): 69–83. Leorke, Dale. Location-Based Gaming: Play in Public Space. Singapore: Palgrave Macmillan, 2019.Lukatoyboy. “Walk That Sound – Deutschlandradiokultur Klangkunst Broadcast 14.02.2014.” SoundCloud. 19 June 2019 <https://soundcloud.com/lukatoyboy/walk-that-sound-deutschlandradiokultur-broadcast-14022014>.“Nextel: Couple. Walkie Talkies Are Good for Something More.” AdAge. 6 June 2012. 18 July 2019 <https://adage.com/creativity/work/couple/27993>.Perec, Georges. An Attempt at Exhausting a Place in Paris. Trans. Marc Lowenthal. Cambridge, MA: Wakefield Press, 2010.———. “Approaches to What?” Species of Spaces and Other Pieces. Rev. ed. Ed. and trans. John Sturrock. Harmondsworth, Middlesex: Penguin, 1999. 209–211.Pettman, Dominic. Sonic Intimacy: Voice, Species, Technics (Or, How to Listen to the World). Stanford, CA: Stanford UP, 2017.Raaf, Sabrina. “Saturday.” Sabrina Raaf :: New Media Artist, 2002. 19 June 2019 <http://raaf.org/projects.php?pcat=2&proj=10>.Richardson, Ingrid. “Mobile Technosoma: Some Phenomenological Reflections on Itinerant Media Devices.” The Fibreculture Journal 6 (2005). <http://six.fibreculturejournal.org/fcj-032-mobile-technosoma-some-phenomenological-reflections-on-itinerant-media-devices/>. Smith, Ernie. “Roger That: A Short History of the Walkie Talkie.” Vice, 23 Sep. 2017. 19 June 2019 <https://www.vice.com/en_us/article/vb7vk4/roger-that-a-short-history-of-the-walkie-talkie>. Statuv. “Details about Allied Radio Knight-Kit C-100 Walkie Talkie CB Radio Vtg Print Ad.” Statuv, 4 Jan. 2016. 18 July 2019 <https://statuv.com/media/74802043788985511>.———. “New! 1953 ‘Space Commander’ Vibro-Matic Walkie-Talkies.” Statuv, 4 Jan. 2016. 18 July 2019 <https://statuv.com/media/74802043788985539>.Wikipedia. “Walkie-Talkie”. Wikipedia, 3 July 2019. 18 July 2019 <https://en.wikipedia.org/wiki/Walkie-talkie>.Wilken, Rowan. “Proximity and Alienation: Narratives of City, Self, and Other in the Locative Games of Blast Theory.” The Mobile Story: Narrative Practices with Locative Technologies. Ed. Jason Farman. New York: Routledge, 2014. 175–191.

This special issue of Networking Knowledge really showcases the breadth and richness of the research being done by MeCCSA’s postgraduate community. Based on papers given at the PGN’s annual conference at the University of East Anglia last year, the articles below cover topics ranging from the promotion of the latest Bond film to the movement of Baltic artists around Europe, and methodologies including original archival discoveries, various forms of discourse analysis, and interviews with industrial and creative professionals. This shows that, as media forms and methods of communication become evermore diverse, fragmented, converged and fast-changing in the digital age, the future of research in these fields promises a suitably multi-faceted and adaptable approach to the challenge of understanding it all. The issue stays true to this journal’s title, bringing together, as did the conference, a fascinatingly interconnected set of subjects. Indeed, networking knowledge in this way is, I think, an indispensable habit for all scholars within MeCCSAs subject, if we are to remain relevant and effective as researchers in the current climate of fragmentation: working with and through the links between our many various questions, fields, methodologies and institutional priorities, and seeing them as innovative opportunities, rather than inconvenient barriers. The issue starts with four articles that each add a different perspective on the broad theme of re- viewing cinema’s history. Julia Bohlmann’s contribution gives insight into a previously untouched moment in the history of film censorship debates, focusing the broad issue of moral panic about early cinema’s impact on children through the perspective of regional (Scottish) jurisdictions. Filipa Antunes then picks up nicely on the same topic, but in a quite different ‘transitional moment’, at the other end of the twentieth century. Her article considers the ambiguities surrounding a new film classification in the United States in 1980s that arguably created a new sub-genre, the ‘tween’ horror. Through a case study of a single film, the article opens onto a set of issues that have been hotly contested in media and film studies in recent years beyond classification itself: genre, demographics and fan discourse. Adam Scales’ article on Nightmare on Elm Street 2 continues on the theme of horror, synthesising analysis of textual and reception discourses in order to understand the complex and ambiguous construction of ‘alternative’ – in this case queer – audiences. Moving from horror to an even more slippery label, Michael Ahmed then gives a timely consideration of what the ‘exploitation film’ might be in the British context. Like Scales, Ahmed shows how our frameworks for understanding exactly how films are received and defined by audiences and critics must not be rigid, but instead allow for the inevitable overlaps, fluid interconnections and confusion between categories. The following three articles examine media paratexts. Stephanie Janes offers a detailed explanation of the promotional alternate reality game, with original interviews with some of the creators and players of these new multi-media marketing experiences. Her interrogation of the player and ‘puppetmaster’ roles shows a complex negotation of power, collaboration and ownership at work that unsettles previous distinctions made between producers and users. Boundaries are questioned too in Dolores Moreno’s article, which encourages the developing field of screenplay studies to consider the after-lives of film scripts – in terms of finished films, award recognition for writing, and published screenplay – as equally important a part of ‘screenplay discourse’ as the strictly pre- production process of conception. Again, negotiations of power and ownership sit behind Moreno’s discussion, especially powerful in her critique of the pedagogical consensus on how screenwriters should be trained. Concluding this section, Sarah Kelley gives a survey of the means by which Skyfall was made into a comeback hit for the James Bond franchise. Isolating the key themes of nationality, nostalgia and notability, this article is an engaging reminder of the way in which contemporary media promotion works dynamically across platforms and cultural contexts and simultaneously towards a multitude of strategic ends.We return to the economy of cultural capital at work in generic classification with Patrick Bingham’s article on the television series Pretty Little Liars. This article also returns to the topics of teenage audiences and homosexual narratives, the two intersecting in the question of how ‘drama’, ‘mystery’ and ‘teen TV’ have been set into a value-laden hierarchy by the programme’s promoters and critics. Emma Duester presents her detailed ethnographic study of artists based in the Baltics, arguing that a new conception of ‘mobility’, rather than ‘migration’, is needed to account for the trans-national and fluidly networked experience of her subjects. This shifts the focus to the art world and to geography, showing how the impact of globalisation on creative industries throws up complex forms of experience that resist simplistic oppositions like ‘liminal’ and ‘central’. Finally, Thomas James Scott brings the issue back to where it started, with the early decades of feature- length cinema. Scott considers the representation of another example of mobility – that of Irish nationals to the United States – drawing on numerous instances from the archives to trace how depictions of Irish immigrants was refined and adapted as the medium matured, leading us to consider how ethnic difference, and immigration itself, were gradually built in to Hollywood’s image of the American Dream. With such an eclectic mix of topics and approaches, there really is something for all scholars in this issue. With that in mind, it serves as a perfect launch-pad for the new policy at Networking Knowledge of inviting articles on an open basis, to complement its usual themed collections. It is hoped that this will allow for the publication of more ground-breaking postgraduate and early career research even if it doesn’t fit within any of the upcoming themes, and so broaden further the network’s discussions and discoveries. I also hope it provides ample inspiration for new postgraduates to join the network and all members to submit their work to this year’s PGN conference at the University of Leeds. It is sure to be just as dynamic and stimulating as the work represented here.

Liquidate the entire rapacious monstrosity that is the global surf industry. Eradicate the gloating, insolent, overfed, carrion-feeding surf media altogether. Destroy the overweening, insidious and growing attraction that surf fashion is for common landlubbers. Dismantle, annihilate and devastate the whole swelling, putrescent edifice of surfing once and for all. There are too many people in the water and all I want to do is go surfing with my mates goddammit (Breuchie 26). Nick Breuchie’s letter to Tracks reflects an individual’s fight against the popularity of surfing, a popularity that he sees manifested in crowded surf line-ups boosted by the images and rhetoric found in surfing magazines. Beyond surfing magazines, surfing is currently enjoying an ultra-hip status in the world of popular culture: Hollywood has recently reinvigorated the surf movie genre that started with Gidget through putting “chicks on sticks in flicks” in the surfploitation film Blue Crush; surfing scenes open the most recent James Bond film, Die Another Day. Surf fashion is seemingly ubiquitous among youth and their baby boomer parents, and the global surf industry is worth “at least $US7.4bn,” most of which is generated through sales of apparel (Gliddon 20). No longer is surfing for youth; now it is about youth. Most importantly for Breuchie and others like him, surfing saturation in popular culture has resulted in more than an excess of representation: it has resulted in an excess of participation. For the “original” members of surfing subcultures, surfing has simply become too crowded, resulting in a frustration that is too often being expressed in aggressive behaviour and surf rage. >From any point of view, it is clear that surfing has become so popular that it is increasingly difficult to find a non-remote surf break that is not overcrowded. Carrol claims in The Association of Surfing Professionals Media Guide and Statistics Booklet that “everybody surfs – mums, dads, sisters, four-year-old groms, 80-year-old great grandparents” (21). As a result of this demand for waves, surf-travel to remote locations is experiencing massive growth and at the same time, as discussed below, intense localism is rampant. Although waves suitable for surfing in many parts of the world may be considered as a public territory where access is usually on a first-come-first-serve basis, local surfers tend to behave more dominantly at their home breaks. These surfers take what might be referred to in sporting terms as the home ground advantage. Increasingly, however, waves of the ocean are not public access spaces: these surf breaks are for exclusive use by guests of resorts that have negotiated deals with governments, traditional owners or other local authorities. Surfers, frustrated by crowds at breaks in the “surf slums” in the more populated areas of the world, are increasingly prepared to pay to play in such exclusive surf resorts as those now found in the Maldives, Indonesia and Fiji. Local enforcers guard the surf breaks of these resorts and, on behalf of the resort owners, ensure that the guests maintain the privilege of the exclusivity they have paid for. For a long time now, surfers at breaks around the world have been punching each other in the head while surfing magazines have been telling the world about the individuality, the brotherhood, the beauty and the spirituality of surfing as an “art,” “lifestyle,” “religion” and “sport.” One way of maintaining the perception of individualism and freedom of the surfing experience is through protecting the local break from newbies via localism: its advocates justify it as a means of keeping hierarchical law and order in a field where game rules do not officially exist. Viewed anthropologically, localism can be viewed as territorialism important to the self-preservation and well-being of the clan; it can also be a unifying force that may bond communities together to invest in, develop and protect common interests. Localism is one of the defining concepts of modern surfing. The mythology of surf localism is that it exists to instill order and respect in the water and provides people with a sense of belonging. Its main function for surfing communities, however, is to exclude surfers who are not from the immediate vicinity of a surfing spot. This version of localism is characterized by a masculinized, xenophobic territorialism and a hostility to outsiders that can both unite and fracture others through threatened or actual violence: it is about policing and protecting “our” waves and is enacted in the water by dominant males who “hassle” surfers who are not part of the local tribe. Surfing magazines and films often encourage the siege-like tribalism and aggressive expression of localism through advocating 'the rights' of local surfers: for example, the magazines will often not reveal the source location of surfing photographs “out of respect for the locals.” Blue Crush includes the apparently obligatory fight scene found in many Hollywood surfing films: locals who claim exclusivity to the surf fight the outsider—in this case, the kooky love interest of the film’s female star. The masculine aggressiveness of surfing argot that is extensively used in surfing magazines may be better suited to a misogynistic slasher movie than a sport—surfers ride thrusters, they carve, shred, slash, tear, pull out, perform re-entries, crack and rip filthy, sick pits, and request the male surf god Huey to make mother ocean pump. The language is more reflective of a fight with the waves than an expression of how to ride them for leisure and play. In the “age of rage” (Agbayani) localism in surfing at its most extreme is manifested through surf rage. Cralle defines a local as “anyone who’s been there a day longer than you” while localism is “territorial defiance in defence of a surf spot.” Agbayani argues that “the activity was born in 1779 when angry Hawaiians killed Captain James Cook at Kealakekua Bay.” The current CEO and President of the Association of Surfing Professionals and former world champion surfer, Wayne Bartholomew, somewhat confusingly writes that a beating he received from locals in the winter of 1976-1977 on the North Shore of Oahu in Hawaii reminded him of Captain Cook. “I don’t know what happened to Captain Cook but the scene that confronted me on the beach always reminds me of Captain Cook” (151). Bartholomew claims his selfish behaviour in the water so affronted the Hawaiians that “I was held under water, pounded round the back of the head, then pulled up and pounded in the face. They knocked all my teeth out and just flattened my nose, I had cuts all over my eyes and lips” (151). Discussing a fight with an American opponent during the 1966 world championships at San Diego, Nat Young wrote in his newspaper column: “I am afraid I lost my temper and did what most other Australians would have done—I hit him—and knocked him flat” (980). Young had his own face knocked flat after a fight with another surfer at Angourie in March 2000. Coming in from the surf, he was attacked on the beach by Michael Hutchinson, a rival longboarder, who hospitalized Young with two broken eye sockets, shattered cheekbones and destroyed sinuses. Both Young and Hutchison were locals. The incident was sparked by Young, who admitted to slapping Hutchison’s son for “bad behaviour” while out in the surf. (In a cathartic moment, Young subsequently published a book entitled Surf Rage that told stories of the pointlessness of fighting for waves). Beyond (but not unconnected to) localism, the increase in confrontations, aggression and fighting in the surf may also be partly attributable to the impact of technology upon surfing. Technology is having a significant influence on when and where people can go surfing. Readily available surf craft such as bodyboards and the (rediscovered) Malibu surfboard are allowing learners quick results in developing the ability to ride waves; warmer, more comfortable wetsuits are allowing year round surfing in cold water; and the leg rope allows people to fall off surfboards without having to swim to shore to retrieve rock-damaged foam and fibreglass. In addition to these technological developments, “surfcams” show surf conditions, and non-locals can look at real time conditions all over the world (see, for example http://www.coastalwatch.com, http://www.surf-news.com or http://www.baliwaves.com). These cameras are regularly vandalised to thwart the dissemination of this information to non-local surfers. Meanwhile, surf-forecasting services notify customers via mobile phone, pager or email when the conditions for surfing are good, so there is little chance of lonely surfs. The increasing number of surfboard riders, bodyboarders, windsurfers, surf ski riders, personal watercraft and kite surfers are straining a natural resource that is open to those who can grab a surf craft and get to the beach. The use of personal watercraft in crowded breaks to provide surfers with a technological advantage is also causing uneasiness and resentment in the water, as Chronicles (2003) notes: … I was out at Currumbin Alley the other arvo, sitting among a pack of around 50 guys and girls on shortboards, longboards and the occasional wave ski and bodyboard, when I noticed a group that wasn’t equal. With one guy driving a jet ski, four surfers were getting lifts back into the line up after every wave, doing away with the sometimes horrendous paddle-back at The Alley, which can take as along as ten or 15 minutes to get back to the line-up. After a wave, the surfer was dragged back to the top of the point by the ski. He was then dropped off a few metres from the line-up and rejoined the pack. Guys were, quite rightly, getting pissed off that they were jockeying for position on the next wave with a kid who had caught a wave not even five minutes ago. And all because one surfer could afford $12,000 or whatever it costs for a Yamaha three-seater Waverunner these days. Factors other than technology have also increased the number of surfers in the water. Baby boomers have not retired from the sport, and specialist surfing magazines such as Australian Longboarder and The Surfers Journal cater for those surfers older than thirty-five. News articles and surfing magazines are claiming that more girls and women are taking up surfing for pleasure and personal fitness, although to what degree this has occurred is contestable. Such claims seem to originate largely from the public relations departments of surfing companies, whose worldwide sales of female board shorts have grown significantly in the past three years: it would be interesting to determine whether such sales reflect growth in female participation in the sport or female consumption of its symbolic commodities. No longer viewed as a deviant subculture, surfing is marketed by surfing magazines as a global lifestyle that can be achieved through the consumption of global commodities. While the peak industry and surfing competition bodies continually espouse the need for the sport to grow, the remaining cottage industries creating commodities for use by surfers are being squeezed out by global corporations. Pop-out surfboards are being mass-produced in a Thailand factory to be sold in chain stores throughout the world. Non-paying surfers are excluded from “private” surf breaks, while wave pools and artificial reefs are being created to provide simulations of the “natural” surfing experience. The frustration expressed by Breuchie in relation to the (over)popularization of surfing is being felt in oceans around the world. Additionally, individual surfers fear that the accompanying violence and fighting may result in regulation, discipline and authoritarianism. Such regulation may manifest itself via licenses, liability insurance and other restrictions, and would regulate one of the few “free” activities that remain little affected by law. But continued fighting and surf rage may provide governments with few alternatives. Works Cited Agbayani, Caroline. Annotated Bibliography on the Age of Rage. Accessed 12 January, 2003. Bartholomew, Wayne, and Baker Tim. Bustin’ Down the Door. 2nd Edition. Sydney: HarperSports, 2002. Breuchie, Nick. Tracks, March. Sydney: EMAP Publishing, 2002. Carroll, Nick. The Association of Surfing Professionals Media Guide and Statistics Booklet. Coolangatta: Association of Surfing Professionals and Chilli Industries, 2002. Chronicles, Jonas. To Ski or not to Ski Real Surf. Accessed 9 January, 2003. Cralle, Trevor, ed. The Surfin’ary. Berkely, CA: Ten Speed Press, 2001. Gliddon, Joshua. “Mad Wax.” The Bulletin, Sydney: ACP Publishing, August 13, 2002. Young, Nat. “My punch-up at San Diego.” Sunday Telegraph, Sydney, 1966. ---. Surf Rage. Angourie: Nymboida Press, 2000. Links http://www.soc.hawaii.edu/leonj/409as2001/agbayani/report1.htm http://www.coastalwatch.com http://www.realsurf.com.au/news/newsitem.php?id=106 http://www.baliwaves.com http://www.surf-news.com Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Scott, Paul. "We shall Fight on the Seas and the Oceans…We shall " M/C: A Journal of Media and Culture 6.1 (2003). Dn Month Year < http://www.media-culture.org.au/0302/05-weshallfight.php>. APA Style Scott, P., (2003, Feb 26). We shall Fight on the Seas and the Oceans…We shall . M/C: A Journal of Media and Culture, 6,(1). Retrieved Month Dn, Year, from http://www.media-culture.org.au/0302/05-weshallfight.html

If love is a many-splendoured thing, then many of its splendours can be seen on toy shelves occupied by recent playthings such as Luv Buds, Love and Kisses, First Love, My Puppy Loves Me and Love-A-Lot Bear. As the meaning of childhood has changed, particularly over the last 150 years (Postman), toys have become a major means of demonstrating and defining love between generations, between genders and between humans and commodities. The widespread availability of commodities, all increasingly finetuned in their prescribed meanings under a regime of rampant advertising, has been a key factor in this development, which reached an apex in the final quarter of the last century. Major toy companies grew dramatically (Stern and Schoenhaus), details of toy-play became more intricately spelt out for children (Kline), and advertising leapt into bold new fronts, not the least being 30-minute toy advertisements masquerading as children’s television programs (Kunkel). Hand in hand with these developments came more sensual elaboration of characters and themes (Kline and Pentecost), in line with general moves towards “commodity aesthetics” (Haug). Selling not just toys but warm fuzzy feelings, toy companies took up slogans such as those surrounding Cabbage Patch Kids: “A special kind of love” and “Come open your arms to a Cabbage Patch Kid” (Blyskal; Jacob, Rodenhauser and Markert). Care Bears made similar claims, each in the set distinguished by heightened sensuality and segmenting the tasks previously performed by the simpler teddy bear. Thus, while semanticists and sociologists grapple with the meaning of the word “love” and the shifting nature of the concept, modern-day toy manufacturers have utilised a number of pertinent notions to underpin their marketing efforts. Such is the importance of marketing that even the basic design of toys can be a marketer’s initiative, giving rise to toys structured specifically around love themes. This is significant because mass marketed toys act as powerful media, transmitting messages, offering interpretations and interacting with other toys and commodities, particularly in terms of communicating the appeals and joys of consumerism on which their existence so heavily relies. Modern toys are not only surrounded by massive advertising and other related texts which leave little to the child’s imagination but, due to their “collaboration” with other commodities in cross-marketing ventures, are prominently positioned to advertise themselves and each other. Messages promoting mass marketed toys are interwoven into the presentation of each toy, its advertising package and other promotional media, including books, films, mall appearances and miniaturisation in children’s packaged fast-food meals. Such schemes highlight the sensuality and appeals of the toys and their themes. Of course children – and their parents – may create oppositional meanings from those intended. The messages are not closed and not always accepted wholesale or unquestioningly, but toys, like other media, often privilege particular readings favourable to the marketplace, as Ann du Cille has pointed out in relation to race and I have noted in relation to gender. Love fits snugly into the repertoire of appeals and joys, taking several different forms, determined mostly by each toy’s target audience and marketing profile. Four of the main variations on the love theme in toys are: Representational love Substitutional love Obligatory love Romantic love I will focus on closely linked representational and substitutional love. A toy that draws on straightforward representational love for its appeal to a parent or carer is typically marketed to suggest that toys are material proof of love, important links in a chain of bonding. At its most crass, the suggestion is that one can prove one’s love for a child by showering her or him with toys, though usually claims are more sophisticated, implying issues of quality and toy genre. In 1993 toy company Mattel was marketing its Disney toys as coming with the special offer of a book. An advertisement in the Australian women’s magazine New Idea spoke of the “magic” of Disney toys and how they would “enchant your child” but made even grander claims of the accompanying book: “It’s valued at $9.95…but you can’t put a price on the bond between you and your child when you read one of these Disney classic tales together.” The pressures of modern-day life are such that parents sometimes feel guilty that they cannot spend enough time with their children or do not know how to play with them or have little interest in doing so, in which case substitutional love can be a strong marketing claim to parents by toys. Among the major features of modern toys and their part in the relationship between parents and children, Brian Sutton-Smith pinpointed a contradiction (115, 127). Parents give their children toys to bond with them but also to simultaneously facilitate separation: “I give you this toy for you to play with…but now go away and play with it by yourself.” Toys not only serve the contradiction but also may offer reconciliation, pitching at a niche seeking substitutional love. Mattel was explicit about this with its promotion of the Heart Family, a set of dolls that on one hand stressed the importance of the traditional nuclear family while, on the other, offered carers a chance to opt out of the burdens of such rigid family organization (Langer). In a booklet entitled “Dear Mum and Dad, will you give me five minutes of your time?” distributed in Australia, Mattel claimed that major research had found that parents did not spend enough time with children and that children felt sad and angry about this. But there was a solution at hand: the purchase of the Heart Family, which incidentally came with an enormous range of accessories, each capable of chipping away at parental guilt though perhaps never quite assuaging it, for there always seemed to be one more accessory on the way. Most notable of these was the large, elegant, two-storeyed dollhouse, Loving Home. The dolls, their dollhouse, musical nursery, playground and umpteen other accessories were, it was insinuated by the Mattel booklet, a way of purchasing “values we all believe in. Sharing. Caring. Loving. Togetherness”. It seemed that the range of commodities could stand in for parents. More recently, Fisher-Price, now part of the Mattel group, has brought out a similar toy line, Loving Family, which hints even more strongly at links between family security and material possessions. Among Loving Family’s accessories are a multi-room family house with attached stable, a beach house, country home, townhouse, beauty salon and much more. While we cannot be sure that these suggested links and parental guilt in the absence of multiple toy gifts take root, toy companies, market analysts, toy advertising agencies and psychiatrists have noted trends that suggest they generally do. They have noted the impact on toy sales thought to be associated with “the high number of children with guilt-ridden working mothers, or from broken homes where parents are trying to buy their offspring’s affections” (McKee). Sometimes parents are keen to ensure the love and affection of playmates for their children. Toy companies also offer this type of substitutional love. Knickerbocker says of its wares: “Toys that love you back,” while among Galoob’s dolls is Mandi, My Favorite Friend. But what a gloomy picture of human companionship is painted by Phebe Bears’ slogan: “When there’s no one else to trust.” Space permits only the briefest comments on either obligatory love or romantic love; the key factor here is that both are strongly gendered. Boys need not concern themselves with either variety but girls’ toys abound which play a socialising role in respect to each. Toys contributing to a concept of love as obligation train girls for a motherhood role that ensures they will be emotionally as well as physically equipped. Kenner doll Baby Needs Me is only one of many such toys. The box of Baby Chris gift set claims the doll “needs your love and care” while Hush Little Baby “responds to your loving care” and “loves to be fed”. Matchbox’s Chubbles is claimed to “live on love”. If the weight of these obligations seems daunting to a girl, the Barbie doll genre offers her a carrot, suggesting that girls grow into women who are the recipients of love from men. A closer look reveals narcissism is surely the strongest type of love promoted by Barbie, but that is not explicit. Barbies such as Dream Date Barbie, Enchanted Evening Barbie and the numerous Barbie brides – even though Barbie is claimed to have never married – promote a straightforward and romanticised view of heterosexual relationships. In conclusion, each toy makes its own grab for attention, often promising love or one of its components, but usually working within a framework of short-term gratification, infatuation, obsession, the yearn to possess and elicitation of guilt – mostly unhealthy ingredients for relationships. While it may be hard to decide what love is, most would agree that, if it ideally has some sense of community responsibility and reciprocity about it, then the definitions offered by these toys fall short of the mark. Works Cited Blyskal, Jeff and Marie. “Media Doll – Born in a Cabbage Patch and Reared by a PR Man” The Quill, 73, November 1985: 32. du Cille, Ann. “Dyes and Dolls: Multicultural Barbie and the Merchandising of Difference” Differences 6(1) Spring 1994: 46-68. Haug, Wolfgang Fritz. Commodity Aesthetics: Ideology and Culture. New York: International General, 1987. Jacob, James E., Paul Rodenhauser and Ronald J. Markert. “The Benign Exploitation of Human Emotions: Adult Women and the Marketing of Cabbage Patch Kids” Journal of American Culture 10, Fall 1987: 61-71. Kline, Stephen, and Debra Pentecost, “The Characterization of Play: Marketing Children’s Toys” Play and Culture, 3(3), 1990: 235-255. Kline, Stephen, Out of the Garden: Toys, TV, and Children’s Culture in the Age of Marketing. London: Verso, 1993. Kunkel, Dale. “From a Raised Eyebrow to a Turned Back: The FCC and Children’s Product-Related Programming” Journal of Communication 38(4) Autumn 1988: 90-108. Langer, Beryl. “Commoditoys: Marketing Childhood” Arena no. 87, 1989: 29-37. McKee, Victoria. “All Stressed Out and Ready to Play” The Times (London), 19 December 1990: 17. Postman, Neil. The Disappearance of Childhood. New York: Dell, 1982. Stern, Sydney Ladensohn and Ted Schoenhaus. Toyland: The High-Stakes Game of the Toy Industry. Chicago: Contemporary Books, 1990. Sutton-Smith, Brian. Toys As Culture. New York: Garden Press, 1986. Varney, Wendy. “The Briar Around the Strawberry Patch: Toys, Women and Food” Women’s Studies International Forum no. 19, June 1996: 267-276. Varney, Wendy. “Of Men and Machines: Images of Masculinity in the Toybox” Feminist Studies 28(1) Spring 2002: 153-174. Citation reference for this article Substitute your date of access for Dn Month Year etc... MLA Style Varney, Wendy. "Love in Toytown" M/C: A Journal of Media and Culture 5.6 (2002). Dn Month Year < http://www.media-culture.org.au/0211/loveintotytown.php>. APA Style Varney, W., (2002, Nov 20). Love in Toytown. M/C: A Journal of Media and Culture, 5,(6). Retrieved Month Dn, Year, from http://www.media-culture.org.au/0211/loveintotytown.html

Introduction Tiffany and Co. is an American luxury jewellery and specialty retailer with its headquarters in New York City. Each piece of jewellery, symbolically packaged in a blue box and tied with a white bow, encapsulates the brand’s unique diamond pieces, symbolic origin story, branded historical contributions and representations in culture. Cultural brands are those that live and thrive in the minds of consumers (Holt). Their brand promise inspires loyalty and trust. These brands offer experiences, products, and personalities and spark emotional connotations within consumers (Arvidsson). This case study uses Tiffany & Co. as a successful example to reveal the importance of understanding consumers, the influential nature of media culture, and the efficacy of strategic branding, advertising, and marketing over time (Holt). It also reveals how Tiffany & Co. earned and maintained its place as an iconic cultural brand within consumer culture, through its strong association with New York and products from abroad. Through its trademarked logo and authentic luxury jewellery, encompassed in the globally recognised “Tiffany Blue” boxes, Tiffany & Co.’s cultural significance stems from its embodiment of the expected makings of a brand (Chernatony et al.). However, what propels this brand into what Douglas Holt terms “iconic territory” is that in its one hundred and seventy-nine years of existence, Tiffany’s has lived exclusively in the minds of its consumers.Tiffany & Co.’s intuitive prowess in reaching its target audience is what allows it to dominate the luxury jewellery market (Halasz et al.). This is not only a result of product value, but the alluring nature of the “Tiffany's from New York” brand imagery and experience (Holt et al.), circulated and celebrated in consumer culture through influential depictions in music, film and literature over time (Knight). Tiffany’s faithfully participates in the magnetic identity myth embodied by the brand and city, and has become globally sought after by consumers near and far, and recognised for its romantic connotations of love, luxury, and New York (Holt). An American Dream: New York Affiliation & Diamond OriginsIt was Truman Capote’s characterisation of Holly Golightly in his book (1958) and film adaption, Breakfast at Tiffany’s (1961) that introduced the world to New York as the infatuating “setting,” upon which the Tiffany’s diamond rested. It was a place, that enabled the iconic Holly Golightly to personify the feeling of being abroad in New York and to demonstrate the seductive nature of a Tiffany’s store experience, further shaping the identity myth encompassed by the brand and the city for their global audience (Holt). Essentially, New York was the influential cultural instigator that propelled Tiffany & Co. from a consumer product, to a cultural icon. It did this by circulating its iconography via celebrity affiliations and representations in music, film, and literature (Knight), and by guiding strong brand associations in the minds of consumers (Arvidsson). However, before Tiffany’s became culturally iconic, it established its place in American heritage through historical contributions (Tiffany & Co.) and pledged an association to New York by personifying the American Dream (Mae). To help achieve his dream in a rapidly evolving economy (Elliott), Charles Lewis Tiffany purportedly brought the first substantial gemstones into America from overseas, and established the first American jewellery store to sell them to the public (Halasz et al.). The Tiffany & Co. origin story personifies the alluring nature of products from abroad, and their influence on individuals seeking an image of affluence for themselves. The ties between New York, Tiffany’s, and its consumers were further strengthened through the established, invaluable and emblematic nature of the diamond, historically launched and controlled by South African Diamond Cartel of De Beers (Twitchell). De Beers manipulated the demand for diamonds and instigated it as a status symbol. It then became a commoditised measurement of an individual’s worth and potential to love (Twitchell), a philosophy, also infused in the Tiffany & Co. brand ideology (Holt). Building on this, Tiffany’s further ritualised the justification of the material symbolisation of love through the idealistic connotations surrounding its assorted diamond ring experiences (Lee). This was projected through a strategic product placement and targeted advertising scheme, evident in dominant culture throughout the brand’s existence (Twitchell). Idealistically discussed by Purinton, this is also what exemplified, for consumers, the enticing cultural symbolism of the crystal rock from New York (Halasz et al.). Brand Essence: Experience & Iconography Prior to pop culture portraying the charming Tiffany’s brand imagery in mainstream media (Balmer et al.), Charles Tiffany directed the company’s ascent into luxury jewellery (Phillips et al.), fashioned the enticing Tiffany’s “store experience”, and initiated the experiential process of purchasing a diamond product. This immediately intertwined the imagery of Tiffany’s with New York, instigating the exclusivity of the experience for consumers (Holt). Tiffany’s provided customers with the opportunity to participate in an intricately branded journey, resulting in the diamond embodiment which declared their love most accurately; a token, packaged and presented within an iconic “Tiffany Blue” box (Klara). Aligning with Keller’s branding blueprint (7), this interactive process enabled Tiffany & Co. to build brand loyalty by consistently connecting with each of its consumers, regardless of their location in the world. The iconography of the coveted “blue box” was crafted when Charles Tiffany trademarked the shade Pantone No. 1837 (Osborne), which he coined for the year of Tiffany’s founding (Klara). Along with the brand promise of containing quality luxury jewellery, the box and that particular shade of blue instantly became a symbol of exclusivity, sophistication, and elegance, as it could only be acquired by purchasing jewellery from a Tiffany’s store (Rawlings). The exclusive packaging began to shape Tiffany’s global brand image, becoming a signifier of style and superiority (Phillips et al.), and eventually just as iconic as the jewellery itself. The blue box is still the strongest signifier of the brand today (Osborne). Ultimately, individuals want to participate in the myth of love, perfection and wealth (Arvidsson), encompassed exclusively by every Tiffany’s “blue box”. Furthermore, Tiffany’s has remained artistically significant within the luxury jewellery landscape since introducing its one-of-a-kind Tiffany Setting in 1886. It was the first jewellery store to fully maximise the potential of the natural beauty possessed of diamonds, while connotatively reflecting the natural beauty of every wearer (Phillips et al.). According to Jeffrey Bennett, the current Vice President of Tiffany & Co. New York, by precisely perching the “Tiffany Diamond” upon six intricately crafted silver prongs, the ring shines to its maximum capacity in a lit environment, while being closely secured to the wearer’s finger (Lee). Hence, the “Tiffany Setting” has become a universally sought after icon of extravagance and intricacy (Knight), and, as Bennett further describes, even today, the setting represents uncompromising quality and is a standard image of true love (Lee). Alluring Brand Imagery & Influential Representations in CultureEmpirical consumer research, involving two focus groups of married and unmarried, ethnically diverse Australian women and conducted in 2015, revealed that even today, individuals accredit their desire for Tiffany’s to the inspirational imagery portrayed in music, movies and television. Through participating in the Tiffany's from New York store experience, consumers are able to indulge in their fantasies of what it would feel like to be abroad and the endless potential a city such as New York could hold for them. Tiffany’s successfully disseminated its brand ideology into consumer culture (Purinton) and extended the brand’s significance for consumers beyond the 1960s through constant representation of the expensive business of love, lust and marriage within media culture. This is demonstrated in such films as Gentlemen Prefer Blondes (1953), Breakfast at Tiffany’s (1961), Sleepless in Seattle (1993), Legally Blonde (2001), Sweet Home Alabama (2002), The Great Gatsby (2013), and in the influential television shows, Gossip Girl (2007—2012), and Glee (2009—2015).The most important of these was the film Breakfast at Tiffany’s (1961), and the iconic embodiment of Capote’s (1958) Holly Golightly by actress Audrey Hepburn (Wasson). Hepburn’s (1961) portrayal of the emotionally evocative connotations of experiencing Tiffany’s in New York, as personified by her romantic dialogue throughout the film (Mae), produced the image that nothing bad could ever happen at a Tiffany’s store. Thus began the Tiffany’s from New York cultural phenomenon, which has been consistently reiterated in popular media culture ever since.Breakfast at Tiffany’s also represented a greater struggle faced by women in the 1960s (Dutt); that of gender roles, women’s place in society, and their desire for stability and freedom simultaneously (Sheehan). Due to Hepburn’s accurate characterisation of this struggle, the film enabled Tiffany & Co. to become more than just jewellery and a symbol of support (Torelli). Tiffany’s also allowed filming to take place inside its New York flagship store to which Capote’s narrative so idealistically alludes, further demonstrating its support for the 1960s women’s movement at an opportune moment in history (Torelli). Hence, Tiffany’s from New York became a symbol for the independent materialistic modern woman (Wasson), an ideal, which has become a repeated motif, re-imagined and embodied by popular icons (Knight) such as, Madonna in Material Girl (1985), and the characterisations of Carrie Bradshaw by Sarah Jessica Parker, Charlotte York by Kristin Davis (Sex and the City), and Donna Paulsen by Sarah Rafferty (Suits). The iconic television series Sex and the City, set in New York, boldly represented Tiffany’s as a symbol of friendship when a fellow female protagonist parted with her lavish Tiffany’s engagement ring to help her friend financially (Sex and the City). This was similarly reimagined in the popular television series Suits, also set in New York, where a protagonist is gifted two Tiffany Boxes from her female friend, as a token of congratulations on her engagement. This allowed Tiffany & Co. to add friendship to its symbolic repertoire (Manning), whilst still personifying a symbol of love in the minds of its consumers who were tactically also the target audiences of these television shows (Wharton).The alluring Tiffany’s image was presented specifically to a male audience through the first iconic Bond Girl named Tiffany Case in the novel Diamonds Are Forever (Fleming). The film adaption made its cultural imprint in 1971 with Sean Connery portraying James Bond, and paired the exaggerated brand of “007” with the evocative imagery of Tiffany’s (Spilski et al.). This served as a reminder to existing audiences about the powerful and seductive connotations of the blue box with the white ribbon (Osborne), as depicted by the enticing Tiffany Case in 1956.Furthermore, the Tiffany’s image was similarly established as a lyrical status symbol of wealth and indulgence (Knight). Portrayed most memorably by Marilyn Monroe’s iconic performance of Diamonds Are a Girl’s Best Friend (Gentlemen Prefer Blondes). Even though the song only mentions Tiffany’s lyrically twice (Vito et al.), through the celebrity affiliation, Monroe was introduced as a credible embodiment of Tiffany’s brand essence (Davis). Consequently, she permanently attached her image to that of the alluring Tiffany Diamonds for the target audience, male and female, past and present (Vito et al.). Exactly thirty-two years later, Monroe’s 1953 depiction was reinforced in consumer culture (Wharton) through an uncanny aesthetic and lyrical reimagining of the original performance by Madonna in her music video Material Girl (1985). This further preserved and familiarised the Tiffany’s image of glamour, luxury and beauty by implanting it in the minds of a new generation (Knight). Despite the shift in celebrity affiliation to a current cultural communicator (Arvidsson), the influential image of the Tiffany Diamond remains constant and Tiffany’s has maintained its place as a popular signifier of affluence and elegance in mainstream consumer culture (Jansson). The main difference, however, between Monroe’s and Madonna’s depictions is that Madonna aspired to be associated with the Tiffany’s brand image because of her appreciation for Marilyn Monroe and her brand image, which also intrinsically exuded beauty, money and glamour (Vito et al.). This suggests that even a musical icon like Madonna was influenced by Tiffany & Co.’s hold on consumer culture (Spilski et al.), and was able to inject the same ideals into her own loyal fan base (Fill). It is evident that Tiffany & Co. is thoroughly in tune with its target market and understands the relevant routes into the minds of its consumers. Kotler (113) identifies that the brand has demonstrated the ability to reach its separate audiences simultaneously, with an image that resonates with them on different levels (Manning). For example, Tiffany & Co. created the jewellery that featured in Baz Luhrmann’s 2013 cinematic adaption of F. Scott Fitzgerald’s novel, The Great Gatsby (1925). Through representing a signifier of love and lust induced by monetary possessions (Fitzgerald), Tiffany’s truthfully portrayed its own brand image and persuaded audiences to associate the brand with these ideals (Holt). By illustrating the romantic, alluring and powerful symbolism of giving or obtaining love, armed with a Tiffany’s Diamond (Mae), Tiffany’s validated its timeless, historical and cultural contemporary relevance (Greene).This was also most recently depicted through Tiffany & Co.’s Will You (2015) advertising campaign. The brand demonstrated its support for marriage equality, by featuring a real life same-sex couple to symbolise that love is not conditional and that Tiffany’s has something that signifies every relationship (Dicker). Thus, because of the brand’s rooted place in central media culture and the ability to appeal to the belief system of its target market while evolving with, and understanding its consumers on a level of metonymy (Manning), Tiffany & Co. has transitioned from a consumer product to a culturally relevant and globally sought-after iconic brand (Holt). ConclusionTiffany & Co.’s place-based association and representational reflection in music, film, and literature, assisted in the formation of loyal global communities that thrive on the identity building side effects associated with luxury brand affiliation (Banet-Weiser et al.). Tiffany’s enables its global target market to revel in the shared meanings surrounding the brand, by signifying a symbolic construct that resonates with consumers (Hall). Tiffany’s inspires consumers to eagerly exercise their brand trust and loyalty by independently ritualising the Tiffany’s from New York brand experience for themselves and the ones they love (Fill). Essentially, Tiffany & Co. successfully established its place in society and strengthened its ties to New York, through targeted promotions and iconographic brand dissemination (Nita).Furthermore, by ritualistically positioning the brand (Holt), surrounding and saturating it in existing cultural practices, supporting significant cultural actions and becoming a symbol of wealth, luxury, commitment, love and exclusivity (Phillips et al.), Tiffany’s has steadily built a positive brand association and desire in the minds of consumers near and far (Keller). As a direct result, Tiffany’s earned and kept its place as a culturally progressive brand in New York and around the world, sustaining its influence and ensuring its survival in today’s contemporary consumer society (Holt).Most importantly, however, although New York has become the anchor in every geographically exemplified Tiffany’s store experience in literature, New York has also become the allegorical anchor in the minds of consumers in actuality (Arvidsson). Hence, Tiffany & Co. has catered to the needs of its global target audience by providing it with convenient local stores abroad, where their love can be personified by purchasing a Tiffany Diamond, the ultimate symbol of authentic commitment, and where they can always experience an allusive piece of New York. ReferencesArvidsson, Adam. Brands: Meaning and Value in Media Culture. New York: Routledge, 2006.Balmer, John M.T., Stephen A. 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The digital revolution has been characterized by the overlapping of different media technologies and platforms which reshaped both traditional forms of audiovisual consumption and older conceptions of place and space. John Agnew claims that, traditionally, the notion of place has been associated with two different meanings: ‘the first is a geometric conception of place as a mere part of space and the second is a phenomenological understanding of a place as a distinctive coming together in space’ (317). Both of the dominant meanings have been challenged by the idea that the world itself is increasingly “placeless” as space-spanning connections and flows of information, things, and people undermine the rootedness of a wide range of processes anywhere in particular (Friedman). On the one hand, by obliterating physical distance, new technologies such as the Internet and the cell phone are making places obsolete, on the other hand, the proliferation of media representations favoured by these technologies are making places more relevant than ever. These increasing mediatisation processes, in fact, generate what Urry and Larsen call ‘imaginative geographies’, namely the conflation of representational spaces and physical spaces that substitute and enhance each other in contingent ways (116). The smartphone as a new hybrid media platform that combines different technological features such as digital screens, complex software applications, cameras, tools for online communication and GPS devices, has played a crucial role in the construction of new notions of place. This article examines a specific type of phone applications: mobile, digital mapping tools that allow users to identify film-locations. In doing so it will assess how new media platforms can potentially reconfigure notions of both media consumption, and (physical and imagined) mobility. Furthermore, the analysis of digital movie maps and their mediation of film locations will shed light on the way in which contemporary leisure activities reshape the cultural, social and geographic meaning of place. Digital, Mobile Movie MapsDigital movie maps can be defined as software applications, conceived for smart phones or other mobile devices, which enable users to identify the geographical position of film locations. These applications rely on geotagging which is the process of adding geospatial metadata (usually latitudinal and longitudinal coordinates) to texts or images. From this point of view these phone apps belong to a broader category of media that Tristan Thielmann calls geomedia: converging applications of interactive, digital, mapping tools and mobile and networked media technologies. According to Hjorth, recent studies on mobile media practices show a trend toward “re-enacting the importance of place and home as both a geo-imaginary and socio-cultural precept” (Hjorth 371). In 2008 Google announced that Google Maps and Google Earth will become the basic platform for any information search. Similarly, in 2010 Flickr started georeferencing their complete image stock (Thielmann 8). Based on these current developments media scholars such as Thielmann claim that geomedia will emerge in the future as one of the most pervasive forms of digital technology (8).In my research I identified 44 phone geomedia apps that offered content variously related to film locations. In every case the main functionality of the apps consisted in matching geographic data concerning the locations with visual and written information about the corresponding film production. ‘Scene Seekers’, the first app able to match the title of a film with the GPS map of its locations, was released in 2009. Gradually, subsequent film-location apps incorporated a number of other functions including:Trivia and background information about films and locationsSubmission forms which allow users to share information about their favourite film locatiosLocation photosLinks to film downloadFilm-themed itinerariesAudio guidesOnline discussion groupsCamera/video function which allow users to take photos of the locations and share them on social mediaFilm stills and film clipsAfter identifying the movie map apps, I focused on the examination of the secondary functions they offered and categorized the applications based on both their main purpose and their main target users (as explicitly described in the app store). Four different categories of smart phone applications emerged. Apps conceived for:Business (for location scouts and producers)Entertainment (for trivia and quiz buffs)Education (for students and film history lovers)Travel (for tourists)‘Screen New South Wales Film Location Scout’, an app designed for location scouts requiring location contact information across the state of New South Wales, is an example of the first category. The app provides lists, maps and images of locations used in films shot in the region as well as contact details for local government offices. Most of these types of apps are available for free download and are commissioned by local authorities in the hope of attracting major film productions, which in turn might bring social and economic benefits to the region.A small number of the apps examined target movie fans and quiz buffs. ‘James Bond and Friends’, for example, focuses on real life locations where spy/thriller movies have been shot in London. Interactive maps and photos of the locations show their geographical position. The app also offers a wealth of trivia on spy/thriller movies and tests users’ knowledge of James Bond films with quizzes about the locations. While some of these apps provide information on how to reach particular film locations, the emphasis is on trivia and quizzes rather than travel itself.Some of the apps are explicitly conceived for educational purposes and target film students, film scholars and users interested in the history of film more broadly. The Italian Ministry for Cultural Affairs, for example, developed a number of smartphone apps designed to promote knowledge about Italian Cinema. Each application focuses on one Italian city, and was designed for users wishing to acquire more information about the movie industry in that urban area. The ‘Cinema Roma’ app, for example, contains a selection of geo-referenced film sets from a number of famous films shot in Rome. The film spots are presented via a rich collection of historical images and texts from the Italian National Photographic Archive.Finally, the majority of the apps analysed (around 60%) explicitly targets tourists. One of the most popular film-tourist applications is the ‘British Film Locations’ app with over 100,000 downloads since its launch in 2011. ‘British Film Locations’ was commissioned by VisitBritain, the British tourism agency. Visit Britain has attempted to capitalize on tourists’ enthusiasm around film blockbusters since the early 2000s as their research indicated that 40% of potential visitors would be very likely to visit the place they had seen in films or on TV (VisitBritain). British Film Locations enables users to discover and photograph the most iconic British film locations in cinematic history. Film tourists can search by film title, each film is accompanied by a detailed synopsis and list of locations so users can plan an entire British film tour. The app also allows users to take photos of the location and automatically share them on social networks such as Facebook or Twitter.Movie Maps and Film-TourismAs already mentioned, the majority of the film-location phone apps are designed for travel purposes and include functionalities that cater for the needs of the so called ‘post-tourists’. Maxine Feifer employed this term to describe the new type of tourist arising out of the shift from mass to post-Fordist consumption. The post-tourist crosses physical and virtual boundaries and shifts between experiences of everyday life, either through the actual or the simulated mobility allowed by the omnipresence of signs and electronic images in the contemporary age (Leotta). According to Campbell the post-tourist constructs his or her own tourist experience and destination, combining these into a package of overlapping and disjunctive elements: the imagined (dreams and screen cultures), the real (actual travels and guides) and the virtual (myths and internet) (203). More recently a number of scholars (Guttentag, Huang et al., Neuhofer et al.) have engaged with the application and implications of virtual reality on the planning, management and marketing of post-tourist experiences. Film-induced tourism is an expression of post-tourism. Since the mid-1990s a growing number of scholars (Riley and Van Doren, Tooke and Baker, Hudson and Ritchie, Leotta) have engaged with the study of this phenomenon, which Sue Beeton defined as “visitation to sites where movies and TV programmes have been filmed as well as to tours to production studios, including film-related theme parks” (11). Tourists’ fascination with film sets and locations is a perfect example of Baudrillard’s theory of hyperreality. Such places are simulacra which embody the blurred boundaries between reality and representation in a world in which unmediated access to reality is impossible (Baudrillard).Some scholars have focused on the role of mediated discourse in preparing both the site and the traveller for the process of tourist consumption (Friedberg, Crouch et al.). In particular, John Urry highlights the interdependence between tourism and the media with the concept of the ‘tourist gaze’. Urry argues that the gaze dominates tourism, which is primarily concerned with the commodification of images and visual consumption. According to Urry, movies and television play a crucial role in shaping the tourist gaze as the tourist compares what is gazed at with the familiar image of the object of the gaze. The tourist tries to reproduce his or her own expectations, which have been “constructed and sustained through a variety of non-tourist practices, such as film, TV, literature, records, and videos” (Urry 3). The inclusion of the camera functionality in digital movie maps such as ‘British Film Locations’ fulfils the need to actually reproduce the film images that the tourist has seen at home.Film and MapsThe convergence between film and (virtual) travel is also apparent in the prominent role that cartography plays in movies. Films often allude to maps in their opening sequences to situate their stories in time and space. In turn, the presence of detailed geographical descriptions of space at the narrative level often contributes to establish a stronger connection between film and viewers (Conley). Tom Conley notes that a number of British novels and their cinematic adaptations including Tolkien’s The Lord of the Rings (LOTR) and Stevenson’s Treasure Island belong to the so called ‘cartographic fiction’ genre. In these stories, maps are deployed to undo the narrative thread and inspire alternative itineraries to the extent of legitimising an interactive relation between text and reader or viewer (Conley 225).The popularity of LOTR locations as film-tourist destinations within New Zealand may be, in part, explained by the prominence of maps as both aesthetic and narrative devices (Leotta). The authenticity of the LOTR geography (both the novel and the film trilogy) is reinforced, in fact, by the reoccurring presence of the map. Tolkien designed very detailed maps of Middle Earth that were usually published in the first pages of the books. These maps play a crucial role in the immersion into the imaginary geography of Middle Earth, which represents one of the most important pleasures of reading LOTR (Simmons). The map also features extensively in the cinematic versions of both LOTR and The Hobbit. The Fellowship of the Ring opens with several shots of a map of Middle Earth, anticipating the narrative of displacement that characterizes LOTR. Throughout the trilogy the physical dimensions of the protagonists’ journey are emphasized by the foregrounding of the landscape as a map.The prominence of maps and geographical exploration as a narrative trope in ‘cartographic fiction’ such as LOTR may be responsible for activating the ‘tourist imagination’ of film viewers (Crouch et al.). The ‘tourist imagination’ is a construct that explains the sense of global mobility engendered by the daily consumption of the media, as well as actual travel. As Crouch, Jackson and Thompson put it, “the activity of tourism itself makes sense only as an imaginative process which involves a certain comprehension of the world and enthuses a distinctive emotional engagement with it” (Crouch et al. 1).The use of movie maps, the quest for film locations in real life may reproduce some of the cognitive and emotional pleasures that were activated while watching the movie, particularly if maps, travel and geographic exploration are prominent narrative elements. Several scholars (Couldry, Hills, Beeton) consider film-induced tourism as a contemporary form of pilgrimage and movie maps are becoming an inextricable part of this media ritual. Hudson and Ritchie note that maps produced by local stakeholders to promote the locations of films such as Sideways and LOTR proved to be extremely popular among tourists (391-392). In their study about the impact of paper movie maps on tourist behaviour in the UK, O’Connor and Pratt found that movie maps are an essential component in the marketing mix of a film location. For example, the map of Pride and Prejudice Country developed by the Derbyshire and Lincolnshire tourist boards significantly helped converting potential visitors into tourists as almost two in five visitors stated it ‘definitely’ turned a possible visit into a certainty (O’Connor and Pratt).Media Consumption and PlaceDigital movie maps have the potential to further reconfigure traditional understandings of media consumption and place. According to Nana Verhoeff digital mapping tools encourage a performative cartographic practice in the sense that the dynamic map emerges and changes during the users’ journey. The various functionalities of digital movie maps favour the hybridization between film reception and space navigation as by clicking on the movie map the user could potentially watch a clip of the film, read about both the film and the location, produce his/her own images and comments of the location and share it with other fans online.Furthermore, digital movie maps facilitate and enhance what Nick Couldry, drawing upon Claude Levi Strauss, calls “parcelling out”: the marking out as significant of differences in ritual space (83). According to Couldry, media pilgrimages, the visitation of TV or film locations are rituals that are based from the outset on an act of comparison between the cinematic depiction of place and its physical counterpart. Digital movie maps have the potential to facilitate this comparison by immediately retrieving images of the location as portrayed in the film. Media locations are rife with the marking of differences between the media world and the real locations as according to Couldry some film tourists seek precisely these differences (83).The development of smart phone movie maps, may also contribute to redefine the notion of audiovisual consumption. According to Nanna Verhoeff, mobile screens of navigation fundamentally revise the spatial coordinates of previously dominant, fixed and distancing cinematic screens. One of the main differences between mobile digital screens and larger, cinematic screens is that rather than being surfaces of projection or transmission, they are interfaces of software applications that combine different technological properties of the hybrid screen device: a camera, an interface for online communication, a GPS device (Verhoeff). Because of these characteristics of hybridity and intimate closeness, mobile screens involve practices of mobile and haptic engagement that turn the classical screen as distanced window on the world, into an interactive, hybrid navigation device that repositions the viewer as central within the media world (Verhoeff).In their discussion of the relocation of cinema into the iPhone, Francesco Casetti and Sara Sampietro reached similar conclusions as they define the iPhone as both a visual device and an interactive interface that mobilizes the eye as well as the hand (Casetti and Sampietro 23). The iPhone constructs an ‘existential bubble’ in which the spectator can find refuge while remaining exposed to the surrounding environment. When the surrounding environment is the real life film location, the consumption or re-consumption of the film text allowed by the digital movie map is informed by multi-sensorial and cognitive stimuli that are drastically different from traditional viewing experiences.The increasing popularity of digital movie maps is a phenomenon that could be read in conjunction with the emergence of innovative locative media such as the Google glasses and other applications of Augmented Reality (A.R.). Current smart phones available in the market are already capable to support A.R. applications and it appears likely that this will become a standard feature of movie apps within the next few years (Sakr). Augmented reality refers to the use of data overlays on real-time camera view of a location which make possible to show virtual objects within their spatial context. The camera eye on the device registers physical objects on location, and transmits these images in real time on the screen. On-screen this image is combined with different layers of data: still image, text and moving image.In a film-tourism application of augmented reality tourists would be able to point their phone camera at the location. As the camera identifies the location images from the film will overlay the image of the ‘real location’. The user, therefore, will be able to simultaneously see and walk in both the real location and the virtual film set. The notion of A.R. is related to the haptic aspect of engagement which in turn brings together the doing, the seeing and the feeling (Verhoeff). In film theory the idea of the haptic has come to stand for an engaged look that involves, and is aware of, the body – primarily that of the viewer (Marx, Sobchack). The future convergence between cinematic and mobile technologies is likely to redefine both perspectives on haptic perception of cinema and theories of film spectatorship.The application of A.R. to digital, mobile maps of film-locations will, in part, fulfill the prophecies of René Barjavel. In 1944, before Bazin’s seminal essay on the myth of total cinema, French critic Barjavel, asserted in his book Le Cinema Total that the technological evolution of the cinematic apparatus will eventually result in the total enveloppement (envelopment or immersion) of the film-viewer. This enveloppement will be characterised by the multi-sensorial experience and the full interactivity of the spectator within the movie itself. More recently, Thielmann has claimed that geomedia such as movie maps constitute a first step toward the vision that one day it might be possible to establish 3-D spaces as a medial interface (Thielmann).Film-Tourism, Augmented Reality and digital movie maps will produce a complex immersive and inter-textual media system which is at odds with Walter Benjamin’s famous thesis on the loss of ‘aura’ in the age of mechanical reproduction (Benjamin), as one of the pleasures of film-tourism is precisely the interaction with the auratic place, the actual film location or movie set. According to Nick Couldry, film tourists are interested in the aura of the place and filming itself. The notion of aura is associated here with both the material history of the location and the authentic experience of it (104).Film locations, as mediated by digital movie maps, are places in which people have a complex sensorial, emotional, cognitive and imaginative involvement. The intricate process of remediation of the film-locations can be understood as a symptom of what Lash and Urry have called the ‘re-subjectification of space’ in which ‘locality’ is re-weighted with a more subjective and affective charge of place (56). According to Lash and Urry the aesthetic-expressive dimensions of the experience of place have become as important as the cognitive ones. By providing new layers of cultural meaning and alternative modes of affective engagement, digital movie maps will contribute to redefine both the notion of tourist destination and the construction of place identity. These processes can potentially be highly problematic as within this context the identity and meanings of place are shaped and controlled by the capital forces that finance and distribute the digital movie maps. Future critical investigations of digital cartography will need to address the way in which issues of power and control are deeply enmeshed within new tourist practices. ReferencesAgnew, John, “Space and Place.” Handbook of Geographical Knowledge. Eds. John Agnew and David Livingstone. London: Sage, 2011. 316-330Barjavel, René. Cinema Total. Paris: Denoel, 1944.Baudrillard, Jean. Simulations. Trans. Paul Foss et al. New York: Semiotext(e), 1983.Beeton, Sue. Film Induced Tourism. Buffalo: Channel View Publications, 2005.Benjamin, Walter. Illuminations. Translated by Harry Zohn. Glasgow: Fontana, 1979.Campbell, Nick. “Producing America.” The Media and the Tourist Imagination. Eds. David Crouch et al. London: Routledge, 2005. 198-214.Casetti, Francesco, and Sara Sampietro. “With Eyes, with Hands: The Relocation of Cinema into the iPhone.” Moving Data: The iPhone and the Future of Media. Eds. Pelle Snickars and Patrick Vonderau. New York: Columbia University Press, 2013. 19-30.Claudell, Tom, and David Mizell. “Augmented Reality: An Application of Heads-Up Display Technology to Manual Manufacturing Processes.” Proceedings of 1992 IEEE Hawaii International Conference, 1992.Conley, Tom. “The Lord of the Rings and The Fellowship of the Map.” From Hobbits to Hollywood. Ed. Ernst Mathijs and Matthew Pomerance. Amsterdam: Rodopi, 2006. 215–30.Couldry, Nick. “The View from inside the 'Simulacrum‘: Visitors’ Tales from the Set of Coronation Street.” Leisure Studies 17.2 (1998): 94-107.Couldry, Nick. Media Rituals: A Critical Approach. London: Routledge, 2003. 75-94.Crouch, David, Rhona Jackson, and Felix Thompson. The Media and the Tourist Imagination. London: Routledge, 2005Feifer, Maxine. Going Places: The Ways of the Tourist from Imperial Rome to the Present Day. London: Macmillan, 1985.Friedberg, Anne. Window Shopping: Cinema and the Postmodern. Berkeley: University of California Press, 1993.Friedman, Thomas. The World Is Flat: A Brief History of the Twentieth Century. New York: Farrar, Strauss and Giroux, 2005.Guttentag, Daniel. “Virtual Reality: Applications and Implications for Tourism.” Tourism Management 31.5 (2010): 637-651.Hill, Matt. Fan Cultures. London: Routledge. 2002.Huang, Yu Chih, et al. “Exploring User Acceptance of 3D Virtual Worlds in Tourism Marketing”. Tourism Management 36 (2013): 490-501.Hjorth, Larissa. “The Game of Being Mobile. One Media History of Gaming and Mobile Technologies in Asia-Pacific.” Convergence 13.4 (2007): 369–381.Hudson, Simon, and Brent Ritchie. “Film Tourism and Destination Marketing: The Case of Captain Corelli’s Mandolin.” Journal of Vacation Marketing 12.3 (2006): 256–268.Jackson, Rhona. “Converging Cultures; Converging Gazes; Contextualizing Perspectives.” The Media and the Tourist Imagination. Eds. David Crouch et al. London: Routledge, 2005. 183-197.Kim, Hyounggon, and Sarah Richardson. “Motion Pictures Impacts on Destination Images.” Annals of Tourism Research 25.2 (2005): 216–327.Lash, Scott, and John Urry. Economies of Signs and Space. London: Sage, 1994.Leotta, Alfio. Touring the Screen: Tourism and New Zealand Film Geographies. London: Intellect Books, 2011.Marks, Laura. “Haptic Visuality: Touching with the Eyes.” Framework the Finnish Art Review 2 (2004): 78-82.Neuhofer, Barbara, Dimitrios Buhalis, and Adele Ladkin. ”A Typology of Technology-Enhanced Tourism Experiences.” International Journal of Tourism Research 16.4 (2014): 340-350.O’Connor, Noelle, and Stephen Pratt. Using Movie Maps to Leverage a Tourism Destination – Pride and Prejudice (2005). Paper presented at the 4th Tourism & Hospitality Research Conference – Reflection: Irish Tourism & Hospitality. Tralee Institute of Technology Conference, Tralee, Co. Kerry, Ireland. 2008.Riley, Roger, and Carlton Van Doren. “Films as Tourism Promotion: A “Pull” Factor in a “Push” Location.” Tourism Management 13.3 (1992): 267-274.Sakr, Sharif. “Augmented Reality App Concept Conjures Movie Scenes Shot in Your Location”. Engadget 2011. 1 Feb. 2016 <http://www.engadget.com/2011/06/22/augmented-reality-app-concept-conjures-movie-scenes-shot-in-your/>.Simmons, Laurence. “The Lord of the Rings: The Fellowship of the Ring.” The Cinema of Australia and New Zealand. Eds. Geoff Mayer and Keith Beattie. London: Wallflower, 2007. 223–32.Sobchack, Vivian. Carnal Thoughts: Embodiment and Moving Image Culture. Berkeley: University of California. 2004.Thielmann, Tristan. “Locative Media and Mediated Localities: An Introduction to Media Geography.” Aether 5a Special Issue on Locative Media (Spring 2010): 1-17.Tooke, Nichola, and Michael Baker. “Seeing Is Believing: The Effect of Film on Visitor Numbers to Screened Location.” Tourism Management 17.2 (1996): 87-94.Tzanelli, Rodanthi. The Cinematic Tourist. New York: Routledge, 2007.Urry, John. The Tourist Gaze. London: Sage, 2002.Urry, John, and Jonas Larsen. The Tourist Gaze 3.0. London: Sage, 2011.Verhoeff, Nana. Mobile Screens: The Visual Regime of Navigation. Amsterdam University Press, 2012.VisitBritain. “Films Continue to Draw Tourists to Britain.” 2010. 20 Oct. 2012 <http://www.visitbritain.org/mediaroom/archive/2011/filmtourism.aspx>.

This paper is part of a larger project exploring Australian literary responses to the Great War of 1914-1918. It draws on theories of embodiment, mourning, ritual and the recuperative potential of writing, together with a brief discussion of selected exemplars, to suggest that literary works of the period contain and lay bare a suite of creative, corporeal and social impulses, including resurrection, placation or stilling of ghosts, and formation of an empathic and duty-bound community. In Negotiating with the Dead, Margaret Atwood hypothesises that “all writing of the narrative kind, and perhaps all writing, is motivated, deep down, by a fear of and a fascination with mortality—by a desire to make the risky trip to the Underworld, and to bring something or someone back from the dead” (156). She asks an attendant question: “why should it be writing, over and above any other art or medium,” that functions this way? It is not only that writing acquires the appearance of permanence, by surviving “its own performance,” but also that some arts are transient, like dance, while others, like painting and sculpture and music, do “not survive as voice.” For Atwood, writing is a “score for voice,” and what the voice does mostly is tell stories, whether in prose or poetry: “Something unfurls, something reveals itself” (158). Writing, by this view, conjures, materialises or embodies the absent or dead, or is at least laden with this potential. Of course, as Katherine Sutherland observes, “representation is always the purview of the living, even when the order it constructs contains the dead” (202). She argues that all writing about death “might be regarded as epitaph or memorial; such writing is likely to contain the signs of ritual but also of ambiguity and forgetting” (204). Arguably writing can be regarded as participation in a ritual that “affirms membership of the collectivity, and through symbolic manipulation places the life of an individual within a much broader, sometimes cosmic, interpretive framework” (Seale 29), which may assist healing in relation to loss, even if some non-therapeutic purposes, such as restoration of social and political order, also lie behind both rites and writing. In a critical orthodoxy dating back to the 1920s, it has become accepted wisdom that the Australian literary response to the war was essentially nationalistic, “big-noting” ephemera, and thus of little worth (see Gerster and Caesar, for example). Consequently, as Bruce Clunies Ross points out, most Australian literary output of the period has “dropped into oblivion.” In his view, neglect of writings by First World War combatants is not due to its quality, “for this is not the only, or even the essential, condition” for consideration; rather, it is attributable to a “disjunction between the ideals enshrined in the Anzac legend and the experiences recorded or depicted” (170). The silence, we argue, also encompasses literary responses by non-combatants, many of whom were women, though limited space precludes consideration here of their particular contributions.Although poetry and fiction by those of middling or little literary reputation is not normally subject to critical scrutiny, it is patently not the case that there is no body of literature from the war period worthy of scholarly consideration, or that most works are merely patriotic, jingoistic, sentimental and in service of recruitment, even though these elements are certainly present. Our different proposition is that the “lost literatures” deserve attention for various reasons, including the ways they embody conflicting aims and emotions, as well as overt negotiations with the dead, during a period of unprecedented anguish. This is borne out by our substantial collection of creative writing provoked by the war, much of which was published by newspapers, magazines and journals. As Joy Damousi points out in The Labour of Loss, newspapers were the primary form of communication during the war, and never before or since have they dominated to such a degree; readers formed collective support groups through shared reading and actual or anticipated mourning, and some women commiserated with each other in person and in letters after reading casualty lists and death notices (21). The war produced the largest body count in the history of humanity to that time, including 60,000 Australians: none was returned to Australia for burial. They were placed in makeshift graves close to where they died, where possible marked by wooden crosses. At the end of the war, the Commonwealth War Graves Commission (CWGC) was charged with the responsibility of exhuming and reinterring bodily remains in immaculately curated cemeteries across Europe, at Gallipoli and in the Middle East, as if the peace demanded it. As many as one third of the customary headstones were inscribed with “known unto God,” the euphemism for bodies that could not be identified. The CWGC received numerous requests from families for the crosses, which might embody their loved one and link his sacrificial death with resurrection and immortality. For allegedly logistical reasons, however, all crosses were destroyed on site. Benedict Anderson suggested the importance to nationalism of the print media, which enables private reading of ephemera to generate a sense of communion with thousands or millions of anonymous people understood to be doing likewise. Furthermore, Judith Herman demonstrates in Trauma and Recovery that sharing traumatic experience with others is a “precondition for the restitution of a sense of a meaningful world” (70). Need of community and restitution extends to the dead. The practices of burying the dead together and of returning the dead to their homeland when they die abroad speak to this need, for “in establishing a society of the dead, the society of the living regularly recreates itself” (Hertz qtd. in Searle 66). For Australians, the society of the dead existed elsewhere, in unfamiliar terrain, accentuating the absence inherent in all death. The society of the dead and missing—and thus of the living and wounded—was created and recreated throughout the war via available means, including literature. Writers of war-related poems and fiction helped create and sustain imagined communities. Dominant use of conventional, sometimes archaic, literary forms, devices, language and imagery indicates desire for broadly accessible and purposeful communication; much writing invokes shared grief, resolve, gratitude, and sympathy. Yet, in many stories and poems, there is also ambivalence in relation to sacrifice and the community of the dead.Speaking in the voice of the other is a fundamental task of the creative writer, and the ultimate other, the dead, gaze upon and speak to or about the living in a number of poems. For example, they might vocalise displeasure and plead for reinforcements, as, for example, in Ella M’Fadyen’s poem “The Wardens,” published in the Sydney Mail in 1918, which includes the lines: “Can’t you hear them calling in the night-time’s lonely spaces […] Can’t you see them passing […] Those that strove full strongly, and have laid their lives away?” The speaker hears and conveys the pleading of those who have given their breath in order to make explicit the reader’s responsibility to both the dead and the Allied cause: “‘Thus and thus we battled, we were faithful in endeavour;/Still it lies unfinished—will ye make the deed in vain?’” M’Fadyen focusses on soldierly sacrifice and “drafts that never came,” whereas a poem entitled “Your Country’s Call,” published in the same paper in 1915 by “An Australian Mother, Shirley, Queensland,” refers to maternal sacrifice and the joys and difficulties of birthing and raising her son only to find the country’s claims on him outweigh her own. She grapples with patriotism and resistance: “he must go/forth./Where? Why? Don’t think. Just smother/up the pain./Give him up quickly, for his country’s gain.” The War Precautions Act of October 1914 made it “illegal to publish any material likely to discourage recruiting or undermine the Allied effort” (Damousi 21), which undoubtedly meant that, to achieve publication, critical, depressing or negative views would need to be repressed or cast as inducement to enlist, though evidently many writers also sought to convince themselves as well as others that the cause was noble and the cost redeemable. “Your Country’s Call” concludes uncertainly, “Give him up proudly./You have done your share./There may be recompense—somewhere.”Sociologist Clive Seal argues that “social and cultural life involves turning away from the inevitability of death, which is contained in the fact of our embodiment, and towards life” (1). He contends that “grief for embodiment” is pervasive and perpetual and “extends beyond the obvious manifestations of loss by the dying and bereaved, to incorporate the rituals of everyday interaction” (200), and he goes so far as to suggest that if we recognise that our bodies “give to us both our lives and our deaths” then we can understand that “social and cultural life can, in the last analysis, be understood as a human construction in the face of death” (210). To deal with the grief that comes with “realisation of embodiment,” Searle finds that we engage in various “resurrective practices designed to transform an orientation towards death into one that points towards life” (8). He includes narrative reconstruction as well as funeral lament and everyday conversation as rituals associated with maintenance of the social bond, which is “the most crucial human motive” (Scheff qtd. in Searle 30). Although Seale does not discuss the acts of writing or of reading specifically, his argument can be extended, we believe, to include both as important resurrective practices that contain desire for self-repair and reorientation as well as for inclusion in and creation of an empathic moral community, though this does not imply that such desires can ever be satisfied. In “Reading,” Virginia Woolf reminds that “somewhere, everywhere, now hidden, now apparent in whatever is written down is the form of a human being” (28-29), but her very reminder assumes that this knowledge of embodiment tends to be forgotten or repressed. Writing, by its aura of permanence and resurrective potential, points towards life and connection, even as it signifies absence and disconnection. Christian Riegel explains that the “literary work of mourning,” whether poetry, fiction or nonfiction, often has both a psychic and social function, “partaking of the processes of mourning while simultaneously being a product for public reception.” Such a text is indicative of ways that societies shape and control responses to death, making it “an inherently socio-historical construct” (xviii). Jacques Derrida’s passionate and uneasy enactment of this labour in The Work of Mourning suggests that writing often responds to the death of a known person or their oeuvre, where each death changes and reduces the world, so that the world as one knew it “sinks into an abyss” (115). Of course, writing also wrestles with anonymous, large-scale loss which is similarly capable of shattering our sense of “ontological security” (Riegel xx). Sandra Gilbert proposes that some traumatic events cause “death’s door” to swing “so publicly and dramatically open that we can’t look away” (xxii). Derrida’s work of mourning entails imaginative revival of those he has lost and is a struggle with representation and fidelity, whereas critical silence in respect of the body of literature of the First World War might imply repeated turning from “grief for embodiment” towards myths of immortality and indebtedness. Commemorating the war dead might be regarded as a resurrective practice that forges and fortifies communities of the living, while addressing the imagined demands of those who die for their nation.Riegel observes that in its multiplicity of motivations and functions, the literary work of mourning is always “an attempt to make present that which is irrefutably lost, and within that paradoxical tension lies a central tenet of all writerly endeavour that deals with the representation of death” (xix). The literary work of mourning must remain incomplete: it is “always a limiting attempt at revival and at representation,” because words inevitably “fail to replace a lost one.” Even so, they can assist in the attempt to “work through and understand” loss (xix). But the reader or mourner is caught in a strange situation, for he or she inevitably scrutinises words not the body, a corpus not a corpse, and while this is a form of evasion it is also the only possibility open to us. Even so, Derrida might say that it is “as if, by reading, by observing the signs on the drawn sheet of paper, [readers are] trying to forget, repress, deny, or conjure away death—and the anxiety before death.” But he also concedes (after Sarah Kofman), that this process might involve “a cunning affirmation of life, its irrepressible movement to survive, to live on” (176), which supports Seale’s contention in relation to resurrective practices generally. Atwood points out that the dead have always made demands on the living, but, because there is a risk in negotiating with the dead, there needs to be good reason or reward for doing so. Our reading of war literature written by noncombatants suggests that in many instances writers seek to appease the unsettled dead whose death was meant to mean something for the future: the living owe the dead a debt that can only be paid by changing the way they live. The living, in other words, must not only remember the fallen, but also heed them by their conduct. It becomes the poet’s task to remind people of this, that is, to turn them from death towards life.Arthur H Adams’s 1918 poem “When the Anzac Dead Came Home,” published in the Bulletin, is based on this premise: the souls of the dead— the “failed” and “fallen”—drift uncertainly over their homeland, observing the world to which they cannot return, with its “cheerful throng,” “fair women swathed in fripperies,” and “sweet girls” that cling “round windows like bees on honeycomb.” One soul recognises a soldier, Steve, from his former battalion, a mate who kept his life but lost his arm and, after hovering for a while, again “wafts far”; his homecoming creates a “strange” stabbing pain, an ache in his pal’s “old scar.” In this uncanny scene, irreconcilable and traumatic knowledge expresses itself somatically. The poet conveys the viewpoint of the dead Anzac rather than the returned one. The living soldier, whose body is a site of partial loss, does not explicitly conjure or mourn his dead friend but, rather, is a living extension of his loss. In fact, the empathic connection construed by the poet is not figured as spectral orchestration or as mindful on the part of man or community; rather, it occurs despite bodily death or everyday living and forgetting; it persists as hysterical pain or embodied knowledge. Freud and Breuer’s influential Studies on Hysteria, published in 1895, raised the issue of mind/body relations, given its theory that the hysteric’s body expresses psychic trauma that she or he may not recollect: repressed “memories of aetiological significance” result in “morbid symptoms” (56). They posited that experience leaves traces which, like disinterred archaeological artefacts, inform on the past (57). However, such a theory depends on what Rousseau and Porter refer to as an “almost mystical collaboration between mind and body” (vii), wherein painful or perverse or unspeakable “reminiscences” are converted into symptoms, or “mnemic symbols,” which is to envisage the body as penetrable text. But how can memory return unbidden and in such effective disguise that the conscious mind does not recognise it as memory? How can the body express pain without one remembering or acknowledging its origin? Do these kinds of questions suggest that the Cartesian mind/body split has continued valency despite the challenge that hysteria itself presents to such a theory? Is it possible, rather, that the body itself remembers—and not just its own replete form, as suggested by those who feel the presence of a limb after its removal—but the suffering body of “the other”? In Adam’s poem, as in M’Fadyen’s, intersubjective knowledge subsists between embodied and disembodied subjects, creating an imagined community of sensation.Adams’s poem envisions mourning as embodied knowledge that allows one man to experience another’s pain—or soul—as both “old” and “strange” in the midst of living. He suggests that the dead gaze at us even as they are present “in us” (Derrida). Derrida reminds that ghosts occupy an ambiguous space, “neither life nor death, but the haunting of the one by the other” (41). Human mutability, the possibility of exchanging places in a kind of Socratic cycle of life and death, is posited by Adams, whose next stanzas depict the souls of the war dead reclaiming Australia and displacing the thankless living: blown to land, they murmur to each other, “’Tis we who are the living: this continent is dead.” A significant imputation is that the dead must be reckoned with, deserve better, and will not rest unless the living pay their moral dues. The disillusioned tone and intent of this 1918 poem contrasts with a poem Adams published in the Bulletin in 1915 entitled “The Trojan War,” which suggests even “Great Agamemnon” would “lift his hand” to honour “plain Private Bill,” the heroic, fallen Anzac who ventured forth to save “Some Mother-Helen sad at home. Some obscure Helen on a farm.” The act of war is envisaged as an act of birthing the nation, anticipating the Anzac legend, but simultaneously as its epitaph: “Upon the ancient Dardanelles New peoples write—in blood—their name.” Such a poem arguably invokes, though in ambiguous form, what Derrida (after Lyotard) refers to as the “beautiful death,” which is an attempt to lift death up, make it meaningful, and thereby foreclose or limit mourning, so that what threatens disorder and despair might instead reassure and restore “the body politic,” providing “explicit models of virtue” (Nass 82-83) that guarantee its defence and survival. Adams’ later poem, in constructing Steve as “a living fellow-ghost” of the dead Anzac, casts stern judgement on the society that fails to notice what has been lost even as it profits by it. Ideological and propagandist language is also denounced: “Big word-warriors still played the Party game;/They nobly planned campaigns of words, and deemed/their speeches deeds,/And fought fierce offensives for strange old creeds.” This complaint recalls Ezra Pound’s lines in Hugh Selwyn Mauberley about the dead who “walked eye-deep in hell/believing in old men’s lies, then unbelieving/came home, home to a lie/home to many deceits,/home to old lies and new infamy;/usury age-old and age-thick/and liars in public places,” and it would seem that this is the kind of disillusion and bitterness that Clunies Ross considers to be “incompatible with the Anzac tradition” (178) and thus ignored. The Anzac tradition, though quieted for a time, possibly due to the 1930s Depression, Second World War, Vietnam War and other disabling events has, since the 1980s, been greatly revived, with Anzac Day commemorations in Australia and at Gallipoli growing exponentially, possibly making maintenance of this sacrificial national mythology, or beautiful death, among Australia’s most capacious and costly creative industries. As we approach the centenary of the war and of Gallipoli, this industry will only increase.Elaine Scarry proposes that the imagination invents mechanisms for “transforming the condition of absence into presence” (163). It does not escape us that in turning towards lost literatures we are ourselves engaging in a form of resurrective practice and that this paper, like other forms of social and cultural practice, might be understood as one more human construction motivated by grief for embodiment.Note: An archive and annotated bibliography of the “Lost Literatures of the First World War,” which comprises over 2,000 items, is expected to be published online in 2015.References Adams, Arthur H. “When the Anzac Dead Came Home.” Bulletin 21 Mar. 1918.---. “The Trojan War.” Bulletin 20 May 1915.An Australian Mother. “Your Country’s Call.” Sydney Mail 19 May 1915.Anderson, Benedict. Imagined Communities: Reflections on the Origin and Spread of Nationalism. 2nd ed. London: Verso, 1991.Atwood, Margaret. Negotiating with the Dead: A Writer on Writing. New York: Random House, 2002.Caesar, Adrian. “National Myths of Manhood: Anzac and Others.” The Oxford Literary History of Australia. Eds. Bruce Bennett and Jennifer Strauss. Melbourne: Oxford University Press, 1998. 147-168.Clunies Ross, Bruce. “Silent Heroes.” War: Australia’s Creative Response. Eds. Anna Rutherford and James Wieland. West Yorkshire: Dangaroo Press, 1997. 169-181.Damousi, Joy. The Labour of Loss: Mourning, Memory and Wartime Bereavement in Australia. Cambridge: Cambridge UP, 1999.Derrida, Jacques. The Work of Mourning. Chicago: University of Chicago Press, 2001.Freud, Sigmund, and Joseph Breuer. Studies on Hysteria. Pelican Freud Library. Vol. 3. Trans. and eds. James Strachey, Alix Strachey, and Angela Richards. London: Penguin, 1988.Gerster, Robin. Big Noting: The Heroic Theme in Australian War Writing. Melbourne: Melbourne University Press, 1992.Gilbert, Sandra M. Death’s Door: Modern Dying and the Ways We Grieve. New York: W.W. Norton, 2006.Herman, Judith. Trauma and Recovery. New York: Basic Books, 1992. M’Fayden, Ella. “The Wardens.” Sydney Mail 17 Apr. 1918.Naas, Michael. “History’s Remains: Of Memory, Mourning, and the Event.” Research in Phenomenology 33 (2003): 76-96.Pound, Ezra. “Hugh Selwyn Mauberly.” iv. 1920. 19 June 2012. ‹http://www.archive.org/stream/hughselwynmauber00pounrich/hughselwynmauber00pounrich_djvu.txt›.Riegal, Christian, ed. Response to Death: The Literary Work of Mourning. Edmonton, Alberta: University of Alberta Press, 2005. Rousseau, G.S., and Roy Porter. “Introduction: The Destinies of Hysteria.” Hysteria beyond Freud. Ed. Sander L. Gilman, Helen King, Roy Porter, G.S. Rousseau, and Elaine Showalter. Berkeley: University of California Press, 1993.Scarry, Elaine. The Body in Pain: The Making and Unmaking of the World. Oxford: Oxford University Press, 1985.Seale, Clive. Constructing Death: The Sociology of Dying and Bereavement. Cambridge: Cambridge University Press, 1998.Sutherland, Katherine. “Land of Their Graves: Maternity, Mourning and Nation in Janet Frame, Sara Suleri, and Arundhati Roy.” Riegel 201-16.Woolf, Virginia. Collected Essays Volume 2. London: Hogarth, 1966. 28-29.

If I find out that you have bought a $90 red light sabre, Tara, well there's going to be trouble. -- Kevin Brabazon A few Saturdays ago, my 71-year old father tried to convince me of imminent responsibilities. As I am considering the purchase of a house, there are mortgages, bank fees and years of misery to endure. Unfortunately, I am not an effective Big Picture Person. The lure of the light sabre is almost too great. For 30 year old Generation Xers like myself, it is more than a cultural object. It is a textual anchor, and a necessary component to any future history of the present. Revelling in the aura of the Australian release for Star Wars: The Phantom Menace, this paper investigates popular memory, an undertheorised affiliation between popular culture and cultural studies.1 The excitement encircling the Star Wars prequel has been justified in terms of 'hype' or marketing. Such judgements frame the men and women cuing for tickets, talking Yodas and light sabres as fools or duped souls who need to get out more. My analysis explores why Star Wars has generated this enthusiasm, and how cultural studies can mobilise this passionate commitment to consider notions of popularity, preservation and ephemerality. We'll always have Tattooine. Star Wars has been a primary popular cultural social formation for a generation. The stories of Luke Skywalker, Princess Leia, Han Solo, Chewbacca, Darth Vader, Yoda, C-3PO and R2D2 offer an alternative narrative for the late 1970s and 1980s. It was a comfort to have the Royal Shakespearian tones of Alec Guinness confirming that the Force would be with us, through economic rationalism, unemployment, Pauline Hanson and Madonna discovering yoga. The Star Wars Trilogy, encompassing A New Hope, The Empire Strikes Back and Return of the Jedi, was released between 1977 and 1983. These films have rarely slipped from public attention, being periodically 'brought back' through new cinematic and video releases. The currency of Star Wars is matched with the other great popular cultural formations of the post-war period: the James Bond series and Star Trek. One reason for the continued success of these programmes is that other writers, film makers and producers cannot leave these texts alone. Bond survives not only through Pierce Brosnan's good looks, but the 'Hey Baby' antics of Austin Powers. Star Trek, through four distinct series, has become an industry that will last longer than Voyager's passage back from the Delta Quadrant. Star Wars, perhaps even more effectively than the other popular cultural heavyweights, has enmeshed itself into other filmic and televisual programming. Films like Spaceballs and television quizzes on Good News Week keep the knowledge system and language current and pertinent.2 Like Umberto Eco realised of Casablanca, Star Wars is "a living example of living textuality" (199). Both films are popular because of imperfections and intertextual archetypes, forming a filmic quilt of sensations and affectivities. Viewers are aware that "the cliches are talking among themselves" (Eco 209). As these cinematic texts move through time, the depth and commitment of these (con)textual dialogues are repeated and reinscribed. To hold on to a memory is to isolate a moment or an image and encircle it with meaning. Each day we experience millions of texts: some are remembered, but most are lost. Some popular cultural texts move from ephemera to popular memory to history. In moving beyond individual reminiscences -- the personal experiences of our lifetime -- we enter the sphere of popular culture. Collective or popular memory is a group or community experience of a textualised reality. For example, during the Second World War, there were many private experiences, but certain moments arch beyond the individual. Songs by Vera Lynn are fully textualised experiences that become the fodder for collective memory. Similarly, Star Wars provides a sense-making mechanism for the 1980s. Like all popular culture, these texts allow myriad readership strategies, but there is collective recognition of relevance and importance. Popular memory is such an important site because it provides us, as cultural critics, with a map of emotionally resonant sites of the past, moments that are linked with specific subjectivities and a commonality of expression. While Star Wars, like all popular cultural formations, has a wide audience, there are specific readings that are pertinent for particular groups. To unify a generation around cultural texts is an act of collective memory. As Harris has suggested, "sometimes, youth does interesting things with its legacy and creatively adapts its problematic into seemingly autonomous cultural forms" (79). Generation X refers to an age cohort born between the mid-1960s and the mid-1970s. Finally cultural studies theorists have found a Grail subculture. Being depthless, ambivalent, sexually repressed and social failures, Xers are a cultural studies dream come true. They were the children of the media revolution. Star Wars is integral to this textualised database. A fan on the night of the first screening corrected a journalist: "we aren't Generation X, we are the Star Wars generation" (Brendon, in Miller 9). An infatuation and reflexivity with the media is the single framework of knowledge in which Xers operate. This shared understanding is the basis for comedy, and particularly revealed (in Australia) in programmes like The Panel and Good News Week. Television themes, lines of film dialogue and contemporary news broadcasts are the basis of the game show. The aesthetics of life transforms television into a real. Or, put another way, "individual lives may be fragmented and confused but McDonald's is universal" (Hopkins 17). A group of textual readers share a literacy, a new way of reading the word and world of texts. Nostalgia is a weapon. The 1990s has been a decade of revivals: from Abba to skateboards, an era of retro reinscription has challenged linear theories of history and popular culture. As Timothy Carter reveals, "we all loved the Star Wars movies when we were younger, and so we naturally look forward to a continuation of those films" (9). The 1980s has often been portrayed as a bad time, of Thatcher and Reagan, cold war brinkmanship, youth unemployment and HIV. For those who were children and (amorphously phrased) 'young adults' of this era, the popular memory is of fluorescent fingerless gloves, Ray Bans, 'Choose Life' t-shirts and bubble skirts. It was an era of styling mousse, big hair, the Wham tan, Kylie and Jason and Rick Astley's dancing. Star Wars action figures gave the films a tangibility, holding the future of the rebellion in our hands (literally). These memories clumsily slop into the cup of the present. The problem with 'youth' is that it is semiotically too rich: the expression is understood, but not explained, by discourses as varied as the educational system, family structures, leisure industries and legal, medical and psychological institutions. It is a term of saturation, where normality is taught, and deviance is monitored. All cultural studies theorists carry the baggage of the Birmingham Centre into any history of youth culture. The taken-for-granted 'youth as resistance' mantra, embodied in Resistance through Rituals and Subculture: The Meaning of Style, transformed young people into the ventriloquist's puppet of cultural studies. The strings of the dancing, smoking, swearing and drinking puppet took many years to cut. The feminist blade of Angela McRobbie did some damage to the fraying filaments, as did Dick Hebdige's reflexive corrections in Hiding in the Light. However, the publications, promotion and pedagogy of Gen X ended the theoretical charade. Gen X, the media sophisticates, played with popular culture, rather than 'proper politics.' In Coupland's Generation X, Claire, one of the main characters believed that "Either our lives become stories, or there's just no way to get through them." ... We know that this is why the three of us left our lives behind us and came to the desert -- to tell stories and to make our own lives worthwhile tales in the process. (8) Television and film are part of this story telling process. This intense connection generated an ironic and reflexive literacy in the media. Television became the basis for personal pleasures and local resistances, resulting in a disciplined mobilisation of popular cultural surfaces. Even better than the real thing. As the youngest of Generation Xers are now in their late twenties, they have moved from McJobs to careers. Robert Kizlik, a teacher trainer at an American community college expressed horror as the lack of 'commonsensical knowledge' from his new students. He conducted a survey for teachers training in the social sciences, assessing their grasp of history. There was one hundred percent recognition of such names as Madonna, Mike Tyson, and Sharon Stone, but they hardly qualify as important social studies content ... . I wondered silently just what it is that these students are going to teach when they become employed ... . The deeper question is not that we have so many high school graduates and third and fourth year college students who are devoid of basic information about American history and culture, but rather, how, in the first place, these students came to have the expectations that they could become teachers. (n. pag.) Kizlik's fear is that the students, regardless of their enthusiasm, had poor recognition of knowledge he deemed significant and worthy. His teaching task, to convince students of the need for non-popular cultural knowledges, has resulted in his course being termed 'boring' or 'hard'. He has been unable to reconcile the convoluted connections between personal stories and televisual narratives. I am reminded (perhaps unhelpfully) of one of the most famous filmic teachers, Mr Holland. Upon being attacked by his superiors for using rock and roll in his classes, he replied that he would use anything to instil in his students a love of music. Working with, rather than against, popular culture is an obvious pedagogical imperative. George Lucas has, for example, confirmed the Oprahfied spirituality of the current age. Obviously Star Wars utilises fables, myths3 and fairy tales to summon the beautiful Princess, the gallant hero and the evil Empire, but has become something more. Star Wars slots cleanly into an era of Body Shop Feminism, John Gray's gender politics and Rikki Lake's relationship management. Brian Johnson and Susan Oh argued that the film is actually a new religion. A long time ago in a galaxy far far away -- late 1970s California -- the known universe of George Lucas came into being. In the beginning, George created Star Wars. And the screen was without form, and void. And George said, 'Let there be light', and there was Industrial Light and Magic. And George divided the light from the darkness, with light sabres, and called the darkness the Evil Empire.... And George saw that it was good. (14) The writers underestimate the profound emotional investment placed in the trilogy by millions of people. Genesis narratives describe the Star Wars phenomenon, but do not analyse it. The reason why the films are important is not only because they are a replacement for religion. Instead, they are an integrated component of popular memory. Johnson and Oh have underestimated the influence of pop culture as "the new religion" (14). It is not a form of cheap grace. The history of ideas is neither linear nor traceable. There is no clear path from Plato to Prozac or Moses to Mogadon. Obi-Wan Kenobi is not a personal trainer for the ailing spirituality of our age. It was Ewan McGregor who fulfilled the Xer dream to be the young Obi Wan. As he has stated, "there is nothing cooler than being a Jedi knight" (qtd. in Grant 15). Having survived feet sawing in Shallow Grave and a painfully large enema in Trainspotting, there are few actors who are better prepared to carry the iconographic burden of a Star Wars prequel. Born in 1971, he is the Molly Ringwall of the 1990s. There is something delicious about the new Obi Wan, that hails what Hicks described as "a sense of awareness and self- awareness, of detached observation, of not taking things seriously, and a use of subtle dry humour" (79). The metaphoric light sabre was passed to McGregor. The pull of the dark side. When fans attend The Phantom Menace, they tend to the past, as to a loved garden. Whether this memory is a monument or a ruin depends on the preservation of the analogue world in the digital realm. The most significant theoretical and discursive task in the present is to disrupt the dual ideologies punctuating the contemporary era: inevitable technological change and progress.4 Only then may theorists ponder the future of a digitised past. Disempowered groups, who were denied a voice and role in the analogue history of the twentieth century, will have inequalities reified and reinforced through the digital archiving of contemporary life. The Web has been pivotal to the new Star Wars film. Lucasfilm has an Internet division and an official Website. Between mid November and May, this site has been accessed twenty million times (Gallott 15). Other sites, such as TheForce.net and Countdown to Star Wars, are a record of the enthusiasm and passion of fans. As Daniel Fallon and Matthew Buchanan have realised, "these sites represent the ultimate in film fandom -- virtual communities where like-minded enthusiasts can bathe in the aura generated by their favourite masterpiece" (27). Screensavers, games, desktop wallpaper, interviews and photo galleries have been downloaded and customised. Some ephemeral responses to The Phantom Menace have been digitally recorded. Yet this moment of audience affectivity will be lost without a consideration of digital memory. The potentials and problems of the digital and analogue environments need to be oriented into critical theories of information, knowledge, entertainment and pleasure. The binary language of computer-mediated communication allows a smooth transference of data. Knowledge and meaning systems are not exchanged as easily. Classifying, organising and preserving information make it useful. Archival procedures have been both late and irregular in their application.5 Bocher and Ihlenfeldt assert that 2500 new web sites are coming on-line every day ("A Higher Signal-to-Noise Ratio"). The difficulties and problems confronting librarians and archivists who wish to preserve digital information is revealed in the Australian government's PADI (Preserving Access to Digital Information) Site. Compared with an object in a museum which may lie undisturbed for years in a storeroom, or a book on a shelf, or even Egyptian hieroglyd on the wall of a tomb, digital information requires much more active maintenance. If we want access to digital information in the future, we must plan and act now. (PADI, "Why Preserve Access to Digital Information?") phics carve The speed of digitisation means that responsibility for preserving cultural texts, and the skills necessary to enact this process, is increasing the pressure facing information professionals. An even greater difficulty when preserving digital information is what to keep, and what to release to the ephemeral winds of cyberspace. 'Qualitative criteria' construct an historical record that restates the ideologies of the powerful. Concerns with quality undermine the voices of the disempowered, displaced and decentred. The media's instability through technological obsolescence adds a time imperative that is absent from other archival discussions.6 While these problems have always taken place in the analogue world, there was a myriad of alternative sites where ephemeral material was stored, such as the family home. Popular cultural information will suffer most from the 'blind spots' of digital archivists. While libraries rarely preserve the ephemera of a time, many homes (including mine) preserve the 'trash' of a culture. A red light sabre, toy dalek, Duran Duran posters and a talking Undertaker are all traces of past obsessions and fandoms. Passion evaporates, and interests morph into new trends. These objects remain in attics, under beds, in boxes and sheds throughout the world. Digital documents necessitate a larger project of preservation, with great financial (and spatial) commitments of technology, software and maintenance. Libraries rarely preserve the ephemera -- the texture and light -- of the analogue world. The digital era reduces the number of fan-based archivists. Subsequently forfeited is the spectrum of interests and ideologies that construct the popular memory of a culture. Once bits replace atoms, the recorded world becomes structured by digital codes. Only particular texts will be significant enough to store digitally. Samuel Florman stated that "in the digital age nothing need be lost; do we face the prospect of drowning in trivia as the generations succeed each other?" (n. pag.) The trivia of academics may be the fodder (and pleasures) of everyday life. Digitised preservation, like analogue preservation, can never 'represent' plural paths through the past. There is always a limit and boundary to what is acceptable obsolescence. The Star Wars films suggests that "the whole palette of digital technology is much more subtle and supple; if you can dream it, you can see it" (Corliss 65). This film will also record how many of the dreams survive and are archived. Films, throughout the century, have changed the way in which we construct and remember the past. They convey an expressive memory, rather than an accurate history. Certainly, Star Wars is only a movie. Yet, as Rushkoff has suggested, "we have developed a new language of references and self-references that identify media as a real thing and media history as an actual social history" (32). The build up in Australia to The Phantom Menace has been wilfully joyful. This is a history of the present, a time which I know will, in retrospect, be remembered with great fondness. It is a collective event for a generation, but it speaks to us all in different ways. At ten, it is easy to be amazed and enthralled at popular culture. By thirty, it is more difficult. When we see Star Wars, we go back to visit our memories. With red light sabre in hand, we splice through time, as much as space. Footnotes The United States release of the film occurred on 19 May 1999. In Australia, the film's first screenings were on 3 June. Many cinemas showed The Phantom Menace at 12:01 am, (very) early Thursday morning. The three main players of the GNW team, Paul McDermott, Mikey Robbins and Julie McCrossin, were featured on the cover of Australia's Juice magazine in costumes from The Phantom Menace, being Obi-Wan, Yoda and Queen Amidala respectively. Actually, the National Air and Space Museum had a Star Wars exhibition in 1997, titled "Star Wars: The Magic of Myth". For example, Janet Collins, Michael Hammond and Jerry Wellington, in Teaching and Learning with the Media, stated that "the message is simple: we now have the technology to inform, entertain and educate. Miss it and you, your family and your school will be left behind" (3). Herb Brody described the Net as "an overstuffed, underorganised attic full of pictures and documents that vary wildly in value", in "Wired Science". The interesting question is, whose values will predominate when the attic is being cleared and sorted? This problem is extended because the statutory provision of legal deposit, which obliges publishers to place copies of publications in the national library of the country in which the item is published, does not include CD-ROMs or software. References Bocher, Bob, and Kay Ihlenfeldt. "A Higher Signal-to-Noise Ratio: Effective Use of WebSearch Engines." State of Wisconsin Department of Public Instruction Website. 13 Mar. 1998. 15 June 1999 <http://www.dpi.state.wi.us/dpi/dlcl/lbstat/search2.php>. Brody, Herb. "Wired Science." Technology Review Oct. 1996. 15 June 1999 <http://www.techreview.com/articles/oct96/brody.php>. Carter, Timothy. "Wars Weary." Cinescape 39 (Mar./Apr. 1999): 9. Collins, Janet, Michael Hammond, and Jerry Wellington. Teaching and Learning with Multimedia. London: Routledge, 1997. Corliss, Richard. "Ready, Set, Glow!" Time 18 (3 May 1999): 65. Count Down to Star Wars. 1999. 15 June 1999 <http://starwars.countingdown.com/>. Coupland, Douglas. Generation X. London: Abacus, 1991. Eco, Umberto. Travels in Hyper-Reality. London: Picador, 1987. Fallon, Daniel, and Matthew Buchanan. "Now Screening." Australian Net Guide 4.5 (June 1999): 27. Florman, Samuel. "From Here to Eternity." MIT's Technology Review 100.3 (Apr. 1997). Gallott, Kirsten. "May the Web Be with you." Who Weekly 24 May 1999: 15. Grant, Fiona. "Ewan's Star Soars!" TV Week 29 May - 4 June 1999: 15. Hall, Stuart, and Tony Jefferson, eds. Resistance through Rituals. London: Hutchinson, 1976. Harris, David. From Class Struggle to the Politics of Pleasure: the Effects of Gramscianism on Cultural Studies. London: Routledge, 1992. Hebdige, Dick. Hiding in the Light. London: Routledge, 1988. Hopkins, Susan. "Generation Pulp." Youth Studies Australia Spring 1995. Johnson, Brian, and Susan Oh. "The Second Coming: as the Newest Star Wars Film Illustrates, Pop Culture Has Become a New Religion." Maclean's 24 May 1999: 14-8. Juice 78 (June 1999). Kizlik, Robert. "Generation X Wants to Teach." International Journal of Instructional Media 26.2 (Spring 1999). Lucasfilm Ltd. Star Wars: Welcome to the Official Site. 1999. 15 June 1999 <http://www.starwars.com/>. Miller, Nick. "Generation X-Wing Fighter." The West Australian 4 June 1999: 9. PADI. "What Digital Information Should be Preserved? Appraisal and Selection." Preserving Access to Digital Information (PADI) Website. 11 March 1999. 15 June 1999 <http://www.nla.gov.au/padi/what.php>. PADI. "Why Preserve Access to Digital Information?" Preserving Access to Digital Information (PADI) Website. <http://www.nla.gov.au/padi/why.php>. Rushkoff, Douglas. Media Virus. Sydney: Random House, 1994. Citation reference for this article MLA style: Tara Brabazon. "A Red Light Sabre to Go, and Other Histories of the Present." M/C: A Journal of Media and Culture 2.4 (1999). [your date of access] <http://www.uq.edu.au/mc/9906/sabre.php>. Chicago style: Tara Brabazon, "A Red Light Sabre to Go, and Other Histories of the Present," M/C: A Journal of Media and Culture 2, no. 4 (1999), <http://www.uq.edu.au/mc/9906/sabre.php> ([your date of access]). APA style: Tara Brabazon. (1999) A red light sabre to go, and other histories of the present. M/C: A Journal of Media and Culture 2(4). <http://www.uq.edu.au/mc/9906/sabre.php> ([your date of access]).

We ask you now, reader, to put your mind, as a citizen of the Australian Commonwealth, to the facts presented in these pages. We ask you to study the problem, in the way that we present the case, from the Aborigines’ point of view. We do not ask for your charity; we do not ask you to study us as scientific-freaks. Above all, we do not ask for your “protection”. No, thanks! We have had 150 years of that! We ask only for justice, decency, and fair play. (Patten and Ferguson 3-4) Jack Patten and William Ferguson’s above declaration on “Plain Speaking” in Aborigines Claim Citizenship Rights! A Statement of the Case for the Aborigines Progressive Association (1938), outlining Aboriginal Australians view of colonisation and the call for Aboriginal self-determinacy, will be my guiding framework in writing this paper. I ask you to study the problem, as it is presented, from the viewpoint of an Indigenous woman who seeks to understand how “sorry” has been uttered in political domains as a word divorced from the moral freight attached to a history of “degrading, humiliating and exterminating” Aboriginal Australians (Patten and Ferguson 11). I wish to argue that the Opposition leader’s utterance of “sorry” in his 13 February 2008 “We Are Sorry – Address to Parliament” was an indicator of the insidious ways in which colonisation has treated Aboriginal Australians as less than, not equal to, white Australians and to examine the ways in which this particular utterance of the word “sorry” is built on longstanding colonial frameworks that position ‘the Aborigine’ as peripheral in the representation of a national identity – a national identity that, as shown by the transcript of the apology, continues to romanticise settler values and ignore Indigenous rights. Nelson’s address tries to disassociate the word “sorry” from any moral attachment. The basis of his address is on constructing a national identity where all injustices are equal. In offering this apology, let us not create one injustice in our attempts to address another. (Nelson) All sorrys are equal, but some are more equal than others. Listening to Nelson’s address, words resembling those of Orwell’s ran through my head. The word “sorry” in relation to Indigenous Australians has taken on cultural, political, educational and economic proportions. The previous government’s refusal to utter the word was attached to the ways in which formations of rhetorically self-sufficient arguments of practicality, equality and justice “functioned to sustain and legitimate existing inequalities between Indigenous and non-Indigenous peoples in Australia” (Augoustinos, LeCouteur and Soyland 105). How then, I wondered as I nervously waited for Nelson to begin apologising, would he transform this inherited collective discursive practice of legitimised racism that upheld mainstream Australia’s social reality? The need for an apology, and the history of political refusal to give it, is not a simple classification of one event, one moment in history. The ‘act’ of removing children is not a singular, one-off event. The need to do, the justification and rationalisation of the doing and what that means now, the having done, as well as the impact on those that were left behind, those that were taken, those that were born after, are all bound up in this particular “sorry”. Given that reluctance of the previous government to admit injustices were done and still exist, this utterance of the word “sorry” from the leader of the opposition precariously sat between freely offering it and reluctantly giving it. The above quote from Nelson, and its central concern of not performing any injustice towards mainstream Australia (“let us not” [my italics]) very definitely defines this sorry in relation to one particular injustice (the removing of Indigenous children) which therefore ignores the surrounding and complicit colonialist and racist attitudes, policies and practices that both institutionalised and perpetuated racism against Australia’s Indigenous peoples. This comment also clearly articulates the opposition’s concern that mainstream Australia not be offended by this act of offering the word “sorry”. Nelson’s address and the ways that it constructs what this “sorry” is for, what it isn’t for, and who it is for, continues to uphold and legitimate existing inequalities between Indigenous and non-Indigenous Australians. From the very start of Nelson’s “We Are Sorry – Address to Parliament”, two specific clarifications were emphasised: the “sorry” was directed at a limited time period in history; and that there is an ‘us’ and a ‘them’. Nelson defines this distinction: “two cultures; one ancient, proud and celebrating its deep bond with this land for some 50,000 years. The other, no less proud, arrived here with little more than visionary hope deeply rooted in gritty determination to build an Australian nation.” This cultural division maintains colonising discourses that define and label, legitimate and exclude groups and communities. It draws from the binary oppositions of self and other, white and black, civilised and primitive. It maintains a divide between the two predominant ideas of history that this country struggles with and it silences those in that space in between, ignoring for example, the effects of colonisation and miscegenation in blurring the lines between ‘primitive’ and ‘civilised’. Although acknowledging that Indigenous Australians inhabited this land for a good few thousand decades before the proud, gritty, determined visionaries of a couple of hundred years ago, the “sorry” that is to be uttered is only in relation to “the first seven decades of the 20th century”. Nelson establishes from the outset that any forthcoming apology, on behalf of “us” – read as non-Indigenous Anglo-Australians – in reference to ‘them’ – “those Aboriginal people forcibly removed” – is only valid for the “period within which these events occurred [which] was one that defined and shaped Australia”. My reading of this sectioning of a period in Australia’s history is that while recognising that certain colonising actions were unjust, specifically in this instance the removal of Indigenous children, this period of time is also seen as influential and significant to the growth of the country. What this does is to allow the important colonial enterprise to subsume the unjust actions by the colonisers by other important colonial actions. Explicit in Nelson’s address is that this particular time frame saw the nation of Australia reach the heights of achievements and is a triumphant period – an approach which extends beyond taking the highs with the lows, and the good with the bad, towards overshadowing any minor ‘unfortunate’ mistakes that might have been made, ‘occasionally’, along the way. Throughout the address, there are continual reminders to the listeners that the “us” should not be placed at a disadvantage in the act of saying “sorry”: to do so would be to create injustice, whereas this “sorry” is strictly about attempting to “address another”. By sectioning off a specific period in the history of colonised Australia, the assumption is that all that happened before 1910 and all that happened after 1970 are “sorry” free. This not only ignores the lead up to the official policy of removal, how it was sanctioned and the aftermath of removal as outlined in The Bringing Them Home Report (1997); it also prevents Indigenous concepts of time from playing a legitimate and recognised role in the construct of both history and society. Aboriginal time is cyclical and moves around important events: those events that are most significant to an individual are held closer than those that are insignificant or mundane. Aleksendar Janca and Clothilde Bullen state that “time is perceived in relation to the socially sanctioned importance of events and is most often identified by stages in life or historic relevance of events” (41). The speech attempts to distinguish between moments and acts in history: firmly placing the act of removing children in a past society and as only one act of injustice amongst many acts of triumph. “Our generation does not own these actions, nor should it feel guilt for what was done in many, but not all cases, with the best of intentions” (Nelson). What was done is still being felt by Indigenous Australians today. And by differentiating between those that committed these actions and “our generation”, the address relies on a linear idea of time, to distance any wrongdoing from present day white Australians. What I struggle with here is that those wrongdoings continue to be felt according to Indigenous concepts of time and therefore these acts are not in a far away past but very much felt in the present. The need to not own these actions further entrenches the idea of separateness between Indigenous Australia and non-Indigenous Australia. The fear of being guilty or at blame evokes notions of wrong and right and this address is at pains not to do that – not to lay blame or evoke shame. Nelson’s address is relying on a national identity that has historically silenced and marginalised Indigenous Australians. If there is no blame to be accepted, if there is no attached shame to be acknowledged (“great pride, but occasionally shame” (Nelson)) and dealt with, then national identity is implicitly one of “discovery”, peaceful settlement and progress. Where are the Aboriginal perspectives of history in this idea of a national identity – then and now? And does this mean that colonialism happened and is now over? State and territory actions upon, against and in exclusion of Indigenous Australians are not actions that can be positioned as past discriminations; they continue today and are a direct result of those that preceded them. Throughout his address, Nelson emphasises the progressiveness of “today” and how that owes its success to the “past”: “In doing so, we reach from within ourselves to our past, those whose lives connect us to it and in deep understanding of its importance to our future”. By relying on a dichotomous approach – us and them, white and black, past and present – Nelson emphasises the distance between this generation of Australia and any momentary unjust actions in the past. The belief is that time moves on – away from the past and towards the future. That advancement, progression and civilisation are linear movements, all heading towards a more enlightened state. “We will be at our best today – and every day – if we pause to place ourselves in the shoes of others, imbued with the imaginative capacity to see this issue through their eyes with decency and respect”. But where is the recognition that today’s experiences, the results of what has been created by the past, are also attached to the need to offer an apology? Nelson’s “we” (Anglo-Australians) are being asked to stop and think about how “they” (Aborigines) might see things differently to the mainstream norm. The implication here also is that “they” – members of the Stolen Generations – must be prepared to understand the position white Australia is coming from, and acknowledge the good that white Australia has achieved. Anglo-Australian pride and achievement is reinforced throughout the address as the basis on which our national identity is understood. Ignoring its exclusion and silencing of the Indigenous Australians to whom his “sorry” is directed, Nelson perpetuates this ideology here in his address: “In brutally harsh conditions, from the small number of early British settlers our non Indigenous ancestors have given us a nation the envy of any in the world”. This gift of a nation where there was none before disregards the acts of invasion, segregation, protection and assimilation that characterise the colonisation of this nation. It also reverts to romanticised settler notions of triumph over great adversities – a notion that could just as easily be attached to Indigenous Australians yet Nelson specifically addresses “our non Indigenous ancestors”. He does add “But Aboriginal Australians made involuntary sacrifices, different but no less important, to make possible the economic and social development of our modern [my emphasis] Australia.” Indigenous Australians certainly made voluntary sacrifices, similar to and different from those made by non Indigenous Australians (Indigenous Australians also went to both World Wars and fought for this nation) and a great deal of “our modern” country’s economic success was achieved on the backs of Blackfellas (Taylor 9). But “involuntary sacrifices” is surely a contradiction in terms, either intellectually shoddy or breathtakingly disingenuous. To make a sacrifice is to do it voluntarily, to give something up for a greater good. “Involuntary sacrifices”, like “collateral damage” and other calculatedly cold-blooded euphemisms, conveniently covers up the question of who was doing what to whom – of who was sacrificed, and by whom. In the attempt to construct a basis of equal contribution between Indigenous and non-Indigenous, as well as equal acts of struggle and triumphing, Nelson’s account of history and nation building draws from the positioning of the oppressors but tries to suppress any notion of racial oppression. It maintains the separateness of Indigenous experiences of colonisation from the colonisers themselves. His reiteration that these occasional acts of unjustness came from benevolent and charitable white Australians privileges non-Indigenous ways of knowing and doing over Indigenous ones and attempts to present them as untainted and innate as opposed to repressive, discriminatory and racist. We honour those in our past who have suffered and all those who have made sacrifices for us by the way we live our lives and shape our nation. Today we recommit to do so – as one people. (Nelson) The political need to identify as “one people” drives assimilation policies (the attitude at the very heart of removing Aboriginal children on the basis that they were Aboriginal and needed to be absorbed into one society of whites). By honouring everyone, and therefore taking the focus off any act of unjustness by non-Indigenous peoples on Indigenous peoples, Nelson’s narrative again upholds an idea of contemporary national identity that has not only romanticised the past but ignores the inequalities of the present day. He spends a good few hundred words reminding his listeners that white Australia deserves to maintain its hard won position. And there is no doubt he is talking to white Australia – his focus is on Western constructs of patriotism and success. He reverts to settler/colonial discourse to uphold ideas of equity and access: These generations considered their responsibilities to their country and one another more important than their rights. They did not buy something until they had saved up for it and values were always more important than value. Living in considerably more difficult times, they had dreams for our nation but little money. Theirs was a mesh of values enshrined in God, King and Country and the belief in something greater than yourself. Neglectful indifference to all they achieved while seeing their actions in the separations only, through the values of our comfortable, modern Australia, will be to diminish ourselves. In “the separations only…” highlights Nelson’s colonial logic, which compartmentalises time, space, people and events and tries to disconnect one colonial act from another. The ideology, attitudes and policies that allowed the taking of Indigenous children were not separate from all other colonial and colonising acts and processes. The desire for a White Australia, a clear cut policy which was in existence at the same time as protection, removal and assimilation policies, cannot be disassociated from either the taking of children or the creation of this “comfortable, modern Australia” today. “Neglectful indifference to all they achieved” could aptly be applied to Indigenous peoples throughout Australian history – pre and post invasion. Where is the active acknowledgment of the denial of Indigenous rights so that “these generations [of non-Indigenous Australians could] consider their responsibilities to their country and one another more important than their rights”? Nelson adheres to the colonialist national narrative to focus on the “positive”, which Patrick Wolfe has argued in his critique of settler colonialism, is an attempt to mask disruptive moments that reveal the scope of state and national power over Aboriginal Australians (33). After consistently reinforcing the colonial/settler narrative, Nelson’s address moves on to insert Indigenous Australians into a well-defined and confined space within a specific chapter of that narrative. His perfunctory overview of the first seven decades of the 20th century alludes to Protection Boards and Reserves, assimilation policies and Christianisation, all underlined with white benevolence. Having established the innocent, inherently humane and decent motivations of “white families”, he resorts to appropriating Indigenous people’s stories and experiences. In the retelling of these stories, two prominent themes in Nelson’s text become apparent. White fellas were only trying to help the poor Blackfella back then, and one need only glance at Aboriginal communities today to see that white fellas are only trying to help the poor Blackfella again. It is reasonably argued that removal from squalor led to better lives – children fed, housed and educated for an adult world of [sic] which they could not have imagined. However, from my life as a family doctor and knowing the impact of my own father’s removal from his unmarried teenaged mother, not knowing who you are is the source of deep, scarring sorrows the real meaning of which can be known only to those who have endured it. No one should bring a sense of moral superiority to this debate in seeking to diminish the view that good was being sought to be done. (Nelson) A sense of moral superiority is what motivates colonisation: it is what motivated the enforced removal of children. The reference to “removal from squalor” is somewhat reminiscent of the 1909 Aborigines Protection Act. Act No. 25, 1909, section 11(1) which states: The board may, in accordance with and subject to the provisions of the Apprentices Act, 1901, by indenture bind or cause to be bound the child of any aborigine, or the neglected child of any person apparently having an admixture of aboriginal blood in his veins, to be apprenticed to any master, and may collect and institute proceedings for the recovery of any wages payable under such indenture, and may expend the same as the board may think fit in the interest of the child. Every child so apprenticed shall be under the supervision of the board, or of such person that may be authorised in that behalf by the regulations. (144) Neglect was often defined as simply being Aboriginal. The representation that being removed would lead to a better life relies on Western attitudes about society and culture. It dismisses any notion of Indigenous rights to be Indigenous and defines a better life according to how white society views it. Throughout most of the 1900s, Aboriginal children that were removed to experience this better life were trained in positions of servants. Nelson’s inclusion of his own personal experience as a non Indigenous Australian who has experienced loss and sorrow sustains his textual purpose to reduce human experiences to a common ground, an equal footing – to make all injustices equal. And he finishes the paragraph off with the subtle reminder that this “sorry” is only for “those” Aboriginal Australians that were removed in the first seven decades of last century. After retelling the experience of one Indigenous person as told to the National Inquiry into the Separation of Aboriginal and Torres Strait Islander Children from their Families, he retells the experience of an Indigenous woman as told to a non-Indigenous man. The appropriate protocols concerning the re-using of Indigenous knowledge and intellectual copyright appeared to be absent in this address. Not only does the individual remain unacknowledged but the potential for misappropriating Indigenous experiences for non Indigenous purposes is apparent. The insertion of the story dismisses the importance of the original act of telling, and the significance of the unspeakable through decades of silence. Felman presents the complexities of the survivor’s tale: “the victim’s story has to overcome not just the silence of the dead but the indelible coercive power of the oppressor’s terrifying, brutal silencing of the surviving, and the inherent speechless silence of the living in the face of an unthinkable, unknowable, ungraspable event” (227). In telling this story Nelson unravelled the foundation of equality he had attempted to resurrect. And his indication towards current happenings in the Northern Territory only served to further highlight the inequities that Indigenous peoples continue to face, resist and surpass. Nelson’s statement that “separation was then, and remains today, a painful but necessary part of public policy in the protection of children” is another reminder of the “indelible coercive power of the oppressor’s terrifying” potential to repeat history. The final unmasking of the hypocritical and contested nature of Nelson’s national ideology and narrative is in his telling of the “facts” – the statistics concerning Indigenous life expectancy, Indigenous infant mortality rates, “diabetes, kidney disease, hospitalisation of women from assault, imprisonment, overcrowding, educational underperformance and unemployment”. These statistics are a result not of what Nelson terms “existential aimlessness” (immediately preceding paragraph) but of colonisation – theft of land, oppression, abuse, discrimination, and lack of any rights whether citizenship or Aboriginal. These contemporary experiences of Indigenous peoples are the direct linear result of the last two hundred years of white nation building. The address is concluded with mention of Neville Bonner, portrayed here as the perfect example of what reading, writing, expressing yourself with dignity and treating people with decency and courtesy can achieve. Bonner is presented as the ‘ideal’ Blackfella, a product of the assimilation period: he could read and write and was dignified, decent and courteous (and, coincidentally, Liberal). The inclusion of this reference to Bonner in the address may hint at the “My best friend is an Aborigine” syndrome (Heiss 71), but it also provides a discursive example to the listener of the ways in which ‘equalness’ is suggested, assumed, privileged or denied. It is a reminder, in the same vein of Patten and Ferguson’s fights for rights, that what is equal has always been apparent to the colonised. Your present official attitude is one of prejudice and misunderstanding … we are no more dirty, lazy stupid, criminal, or immoral than yourselves. Also, your slanders against our race are a moral lie, told to throw all the blame for your troubles on to us. You, who originally conquered us by guns against our spears, now rely on superiority of numbers to support your false claims of moral and intellectual superiority. After 150 years, we ask you to review the situation and give us a fair deal – a New Deal for Aborigines. The cards have been stacked against us, and we now ask you to play the game like decent Australians. Remember, we do not ask for charity, we ask for justice. Nelson quotes Bonner’s words that “[unjust hardships] can only be changed when people of non Aboriginal extraction are prepared to listen, to hear what Aboriginal people are saying and then work with us to achieve those ends”. The need for non-Indigenous Australians to listen, to be shaken out of their complacent equalness appears to have gone unheard. Fiumara, in her philosophy of listening, states: “at this point the opportunity is offered for becoming aware that the compulsion to win is due less to the intrinsic difficulty of the situation than to inhibitions induced by a non-listening language that prevents us from seeing that which would otherwise be clear” (198). It is this compulsion to win, or to at least not be seen to be losing that contributes to the unequalness of this particular “sorry” and the need to construct an equal footing. This particular utterance of sorry does not come from an acknowledged place of difference and its attached history of colonisation; instead it strives to create a foundation based on a lack of anyone being positioned on the high moral ground. It is an irony that pervades the address considering it was the coloniser’s belief in his/her moral superiority that took the first child to begin with. Nelson’s address attempts to construct the utterance of “sorry”, and its intended meaning in this specific context, on ‘equal’ ground: his representation is that we are all Australians, “us” and ‘them’ combined, “we” all suffered and made sacrifices; “we” all deserve respect and equal acknowledgment of the contribution “we” all made to this “enviable” nation. And therein lies the unequalness, the inequality, the injustice, of this particular “sorry”. This particular “sorry” is born from and maintains the structures, policies, discourses and language that led to the taking of Indigenous children in the first place. In his attempt to create a “sorry” that drew equally from the “charitable” as well as the “misjudged” deeds of white Australia, Nelson’s “We Are Sorry – Address to Parliament” increased the experiences of inequality. Chow writes that in the politics of admittance the equal depends on “acceptance by permission … and yet, being ‘admitted’ is never simply a matter of possessing the right permit, for validation and acknowledgment must also be present for admittance to be complete” (36-37). References Augoustinos, Martha, Amanda LeCouteur, and John Soyland. “Self-Sufficient Arguments in Political Rhetoric: Constructing Reconciliation and Apologizing to the Stolen Generations.” Discourse and Society 13.1 (2002): 105-142.Bringing Them Home: National Inquiry into the Separation of Aboriginal and Torres Strait Islander Children from Their Families. Sydney: Human Rights and Equal Opportunity Commission, 1997.Aborigines Protection Act 1909: An Act to Provide for the Protection and Care of Aborigines; To Repeal the Supply of Liquors Aborigines Prevention Act; To Amend the Vagrancy Act, 1902, and the Police Offences (Amendment) Act, 1908; And for Purposes Consequent Thereon or Incidental Thereto. Assented to 20 Dec. 1909. Digital Collections: Books and Serial, National Library of Australia. 24 Mar. 2008 < http://www.nla.gov.au/apps/cdview?pi=nla.aus-vn71409-9x-s1-v >.Chow, Rey. “The Politics of Admittance: Female Sexual Agency, Miscegenation and the Formation of Community in Frantz Fanon.” In Anthony C. Alessandrini, ed. Frantz Fanon: Critical Perspectives. London: Routledge, 1999. 34-56.Felman, Shoshana. “Theaters of Justice: Arendt in Jerusalem, the Eichmann Trial and the Redefinition of Legal Meaning in the Wake of the Holocaust.” Critical Inquiry 27.2 (2001): 201-238.Fiumara, Gemma Corradi. The Other Side of Language: A Philosophy of Listening. London and New York: Routledge, 2006.Heiss, Anita. I’m Not a Racist But… UK: Salt Publishing, 2007.Janca, Aleksandar, and Clothilde Bullen. “Aboriginal Concept of Time and Its Mental Health Implications.” Australian Psychiatry 11 (Supplement 2003): 40-44.Nelson, Brendan. “We Are Sorry – Address to Parliament.” 14 Feb. 2008 < http://www.liberal.org.au/info/news/detail/20080213_ WearesorryAddresstoParliament.php >.Patten, Jack, and William Ferguson. Aborigines Claim Citizen Rights! A Statement for the Aborigines Progressive Association. Sydney: The Publicist, 1938.Taylor, Martin, and James Francis. Bludgers in Grass Castles: Native Title and the Unpaid Debts of the Pastoral Industry. Chippendale: Resistance Books, 1997.William, Ross. “‘Why Should I Feel Guilty?’ Reflections on the Workings of White-Aboriginal Relations.” Australian Psychologist 35.2 (2000): 136-142.Wolfe, Patrick. Settler Colonialism and the Transformation of Anthropology: The Politics and Poetics of an Ethnographic Event. London and New York: Cassell, 1999.