Relevant bibliographies by topics / Jung's archetypes

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Jung's archetypes'

Author: Grafiati
Published: 4 June 2021
Last updated: 4 February 2022

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Journal articles on the topic "Jung's archetypes"

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Mills, Jon. "Jung's metaphysics." International Journal of Jungian Studies 5, no. 1 (February 1, 2013): 19–43. http://dx.doi.org/10.1080/19409052.2012.671182.

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Despite it being the focal point of his theoretical system, I argue that Jung's notion of the archetypes is one of his least understood concepts because it was nebulous to Jung himself. Jung vacillated between viewing archetypes as analogous to primordial images and ideas inherited from our ancestral past, formal a priori categories of mind, cosmic projections, emotional and valuational agencies, and numinous mystical experience, but the question remains whether a ‘suprapersonal’ or ‘transubjective’ psyche exists. In what follows, I will be preoccupied with tracing the theoretical development of Jung's thesis on the collective unconscious, with a special emphasis on the archetypes, and hence pointing out the metaphysical implications of his thought. It is not possible to critique his entire body of work in the context of this abbreviated article; therefore, the reader should be aware that I am limiting myself to a narrow scope of interest in explicating and analyzing the philosophical viability of his major concepts. The greater question is whether the archetypes adequately answer to the question of origins, of an omnipresent and eternal dimension to the nature and structure of psychic reality.
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Nash, Ronald J. "Archetypal Landscapes and the Interpretation of Meaning." Cambridge Archaeological Journal 7, no. 1 (April 1997): 57–69. http://dx.doi.org/10.1017/s0959774300001475.

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Carl Jung's analytic ideas on archetypes offer an approach to interpreting ancient meanings in the absence of historic records. The archetypes of the collective unconscious are said to maintain a uniformitarian consistency over time in form and meaning. Their recurrent expression in the vernacular arts, dreams, even film of recent times permits exploration of these same archetypes in ancient contexts. The theory is discussed and applied to three landscapes, archetypal landscapes of glacial wasteland, primordial sea and forest labyrinth.
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Neher, Andrew. "Jung'S Theory of Archetypes: A Critique." Journal of Humanistic Psychology 36, no. 2 (April 1996): 61–91. http://dx.doi.org/10.1177/00221678960362008.

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Mills, Jon. "Jung as philosopher: archetypes, the psychoid factor, and the question of the supernatural." International Journal of Jungian Studies 6, no. 3 (September 2, 2014): 227–42. http://dx.doi.org/10.1080/19409052.2014.921226.

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In a previous essay offering an exegesis of Jung's metaphysics, I concluded that his position on the archetypes emphasizes basic constitutional patterns that manifest as imago, thought, affect, fantasy, and behavior inherent in all forms of human psychic life (bios) that are genetically transmitted yet realized on different stratifications of psychical order, including mystical properties emanating from supernatural origins. Mark Saban and Robert Segal provide thoughtful critiques of my work that challenge my basic premises. Saban represents a particular Jungian camp conforming to empirical apologetics, while Segal is more critical of Jung's philosophical ideas. The two main themes that emerge from their criticism are that I fail to show that Jung is a metaphysician, and that the archetypes are not supernatural phenomena. Here I will be concerned with recapitulating Jung's metaphysical postulations about the world and psyche and address more specifically the question of his commitment to supernaturalism.
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Imran, Muhammad, Adil Khan, and Nazakat. "Integration of the Self: A Jungian Study of Mystical Experiences in Herman Hesse's Siddhartha." Global Political Review IV, no. I (March 30, 2019): 71–82. http://dx.doi.org/10.31703/gpr.2019(iv-i).08.

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This paper aims at juxtaposing the Buddhist notion of enlightenment with the Jungian concept of individuation. It attempts to explore how the dissolving of ego and approaching the subliminal consciousness in the path of self-realization stand parallel to Jung's idea of dismantling one's persona and connecting with the self, respectively. Siddhartha's journey towards enlightenment offers a psychological reading through which an interplay between ego-consciousness and the collective unconscious could be studied. Archetypal method of analysis is applied to Herman Hesse's novel Siddhartha to analyze the protagonist's psychological journey with regard to different archetypes of individuation. The study draws on Carl Gustav Jung's theory of individuation which is employed as a theoretical framework to see how the protagonist makes his unconscious conscious. Study reveals that 'Siddhartha attains psychological wholeness, transcends beyond archetypal existence and becomes his own person. His striving for meaning is very much in line with the Jungian notion of individuation.
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Segal, Robert A. "On Mills' ‘Jung's Metaphysics’." International Journal of Jungian Studies 6, no. 3 (September 2, 2014): 217–26. http://dx.doi.org/10.1080/19409052.2014.921225.

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Despite his patient attempt to reconstruct Jung's metaphysics, Jon Mills fails to show that Jung was a metaphysician or even a philosopher of science and perhaps even a scientist. Mills seems to equate metaphysics with the postulation of immaterial entities – notably, archetypes. But on the one hand metaphysics can be materialist as well as dualist. On the other hand it is a speculative enterprise. A metaphysician would not simply announce the existence of immateriality but would seek to prove that immateriality fits the nature of reality as already known. Jung's metaphysics, which for him means sheer pronouncements, constitutes neither psychologism nor idealism, as Mills seems to agree. But Jung is not a Kantian, either. Jung should be treated as a great psychologist, but not as a thinker.
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Schotanus, Patrick. "Price discovery by the market's mind: an investor's perspective on numerical archetypes." International Journal of Jungian Studies 5, no. 2 (June 1, 2013): 140–53. http://dx.doi.org/10.1080/19409052.2012.679745.

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The aim of this paper is to contribute to Jung's later work, with a particular focus on the numerical archetypes viewed from an investor's perspective. It attempts to achieve this via a three-pronged approach. First, placing complex psychology in the framework of complexity theory allows a robust acknowledgement and treatment of ‘elusive’ macroscopic properties, i.e. archetypal dynamics, involved in the ordering of a mind as a complex adaptive system. Second, modern insights in number sense (the direct intuition of what numbers mean) provide neuroscientific support for numerical archetypes and clarify their primacy. Third, this paper points to the empirical relevance of numerical archetypes in price discovery, the self-organizing principle of the capital markets (which allocate resources in modern society). The resulting proposition is that the (collective) mind's unconscious and conscious forces can be considered as ‘intelligent’ agents. The competition between these two domains provides the necessary condition to endogenously generate innovative outcomes, the essential capability of complex adaptive systems. According to this view producing such adaptive novelty is achieved in the form of intuitive insights and imagination, which result in a vast array of symbols, e.g. prices in the case of the market's mind.
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Jaiswal, Deepali. "A Psychoanalysis of Female Characters in the Novels Heat and Dust and Inside the Haveli : Function of Mother Archetype in the Characters of the Narrator and Geeta." SMART MOVES JOURNAL IJELLH 9, no. 2 (February 27, 2021): 72–81. http://dx.doi.org/10.24113/ijellh.v9i2.10907.

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The psychoanalysts enhance our understanding of our consciousness, the self and self-identity. Psychoanalytic theory plays an important role in the comprehension of the fundamental condition of selfhood. The self is not an unified entity in psychoanalytical terms. Human subject emerges as an outcrop of the unconscious desire. After Sigmund Freud, Carl Jung, a swiss psychologist is considered as an eminent contributor to psychoanalysis who theorized the concept of collective unconscious. The purpose of my study is to find out the presence of the collective unconscious and to analyse two female characters, The Narrator , from the novel Heat and Dust and Geeta from Inside the Haveli with the help of Jung's theory of collective unconscious and mother archetype. In this research paper several theoretical concepts of Carl Jung are used to analyse the female characters. Jung’s theories are applied during the analysis process such as personal conscious, collective conscious and archetypes. I would use qualitative method for the analysis of the characters of the Narrator and Geeta. I would use important dialogues and incidents for the data collection for the analysis of the characters. The psychoanalytic study of the Narrator and Geeta shows that they both have collective unconscious. I would study the function of mother archetype in the life of the Narrator and Geeta
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Percival, R. S. "Is Jung's theory of archetypes compatible with neo-Darwinism and sociobiology?" Journal of Social and Evolutionary Systems 16, no. 4 (January 1993): 459–87. http://dx.doi.org/10.1016/1061-7361(93)90018-m.

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김충섭 and Joonsung Yoon. "Carl Jung's Archetypes theory and the collapse of the Aura - The introverted view of the Oriental Cultural Archetypes-." Korean Journal of Art and Media 12, no. 1 (February 2013): 19–27. http://dx.doi.org/10.36726/cammp.2013.12.1.19.

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Dissertations / Theses on the topic "Jung's archetypes"

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Botha, Jacqueline. "The myth is with us : Star Wars, Jung's archetypes, and the journey of the mythic hero." Thesis, Stellenbosch : University of Stellenbosch, 2006. http://hdl.handle.net/10019/506.

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Reich, Michal. "Jungiánský archetyp v současné západní k inematografii aneb forma a obsah filmového vyprávění o archetypech." Master's thesis, Akademie múzických umění v Praze.Filmová a televizní fakulta. Knihovna, 2012. http://www.nusl.cz/ntk/nusl-155975.

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The main topic of this diploma thesis is the form and content of jungian shadow archetype in contemporary western cinema. In the first chapters it introduces the basic concepts of analytical psychology, which will be used as the principal method for analysis of the selected films (Fight Club, Game, Black Swan, Fisher King). The key concept is that in the core of each story are hidden archetypal contents. According to jungians these are the main force behind emotional response of audience. In films they can be portrayed either directly ? by personification into a film characters whose numinosity is supported by film language ? or indirectly ? by narrative elements and character's functions. The thesis concentrates on both options and analyzes formal means which express psychic nature of the selected film's elements. It defines three phases of ego-shadow relationship which are vaguely similar to three acts structure. It examines shadow archetype's function in the story and in human psychology as well. The results are put into context of jungian concepts. Rather than creating a complex system, the thesis outlines another option how to think about film and film language, which is deeply rooted in human psychology.
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Williams, Kaylea N. "Archetypes in Clay." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/honors/400.

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The artist discusses the background, ideas, and work entitled Archetypes in Clay, for the completion of her Bachelor of Arts Degree and undergraduate research for the Fine and Performing Arts Scholar program at East Tennessee State University. The artist used this development of work to explore personality types, and how they can be portrayed through clay vessels. In particular, the artist shows her work, how she created the vessels, the testing involved, and the struggles she faced. Archetypes is the focus behind the concept of this project. Her work includes four ceramic vessels, created with clay and finished with glaze. The artist cites Carl Jung, Isabel Briggs-Myers, and NERIS Analytics Limited as important research in this project.
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Hunt, John Jung C. G. "Jung and his archetypes : an extrapolation on polarity /." [Richmond, N.S.W.] : University of Western Sydney, Hawkesbury, Faculty of Social Inquiry, 1999. http://library.uws.edu.au/adt-NUWS/public/adt-NUWS20030519.100731/index.html.

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Resende, Marques Da Silva Rafaël. "Développement d’une pédagogie du jeu clownesque : un parcours entre Brésil et Europe." Thesis, Montpellier 3, 2018. http://www.theses.fr/2018MON30082/document.

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Le dialogue entre la pratique et la théorie est la base de cette étude. Le défi est la réflexion à trois niveaux: la création de numéros et de spectacles par le jeu du clown; la recherche de sa théorie; et les expérimentations pédagogiques. L'interrogation sur le clown a commencé au Brésil et s'est déroulée dans quatre pays européens à travers des spectacles, des résidences artistiques, des ateliers et des rencontres avec des artistes à partir de la Cia da Bobagem. Le clown est une figure populaire et banale à la fois, mais il y a des traces primitives de son jeu. Cette étude met l'accent sur cet art sous de nombreux aspects: ses principes, son histoire, ses artistes, sa pratique interculturelle, sa liberté, sa poésie, son incompréhension et ses métamorphoses au fil du temps. C'est une invitation à voyager ensemble dans un monde paradoxalement très proche mais toujours mystérieux. La première partie aborde le parcours artistique du chercheur influencé par la recherche e sa curiosité théorique. Ce sont 15 ans de vie clownesque vécu au Brésil et intensifié en Europe avec la création de quatre spectacles et la réalisation de plusieurs cours de clowns à Bruxelles. La rentrée au Brésil est étudiée à partir des projets subventionés. La deuxième partie montre un esquisse théorique sur le clown du XVIe jusqu’aujourd’hui : dès les moralités aux clowns actuels. L’etymologie du mot clown ouvre ce chapitre qui fait une possible relation du trickster et du clown. La troisième partie fait une réflexion sur le jeu comme un outil d’apprentissage du clown. Il y a la tentative de met en lumière les principes du jeu clownesque et les élements pédagogiques appliqué dans la Cia da Bobagem. Pour conclure, la thèse essaye de montrer que la pratique du clown permet une intégration professionnelle et que la théorie peut amplifier la conception du clown à travers la psychologie, l’anthropologie et l’histoire. La transmission du jeu clownesque par la pédagogie du plaisir peut être l’autre façon de jouer et de transmettre le clown au-delà de la souffrance
The dialogue between practice and theory is the basis of this study. The challenge is the reflection in three levels: the creation of numbers and shows by the play of clown; the investigation of clown theory; and the pedagogy experimentations. The interrogation about clown began in Brazil and came to four European countries through performances, artistic residences, workshops and meetings with artists by Cia da Bobagem group. The clown is a popular and a banal figure at the same time, but there are primitive traces of his play. This work explores this art by many aspects: his principles, his history, his artists, his intercultural practice, his freedom, his poetry, his incomprehension, and his metamorphoses over time. It is an invitation to travel together in a world paradoxically very near, but still mysterious. The first part shows the artistc journey of the researcher influenced by the research and theoretical curiosity. These are fifteen years of clown lived in Brazil and intensified in Europe with the creation of four shows and the realization of several clown classes in Brussels. The return to Brazil is studied from funded projects. The second part opens on the etymology of the word clown opens this chapter which makes a possible relation of the trickster and the clown, than indicates a theoretical sketch about the clown from the sixteen century to the present day: from morality to actual clowns. The third part is about the game as a learning tool of the clown. There is the attempt to highlight the principles of the clown game and the pedagogical elements applied in Cia da Bobagem. The thesis shows that the practice of clowning allows a professional integration, that the theory amplifies the conception of clown through psychology, anthropology and history, and that the transmission of the clown game by the pedagogy of pleasure can be the other way to play and transmit the clown beyond suffering
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Kizilcik, Hale Hatice. "Jungian Archetypes In Samuel Beckett&#039." Master's thesis, METU, 2005. http://etd.lib.metu.edu.tr/upload/12606397/index.pdf.

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This thesis analyses the Jungian archetypes employed in Beckett'
s trilogy. It begins with an overview of Jungian archetypes and the relation of these archetypes to the fundamental themes dealt with in Beckett'
s work. The thesis then asserts that some archetypal features occur almost obsessively and are further clearly implicated in the main themes of the trilogy. The central archetypal patterns that frequently appear in the novel are the hero'
s quest, return to paradise and rebirth. This dissertation is therefore primarily organised around these archetypes, and Beckett'
s use of these archetypal motifs to reinforce his black philosophy will be illustrated and exemplified in the study.
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Dion, Nicholas Marc. "Worshipping the dark : the manifestations of Carl Gustav Jung's archetype of the shadow in contemporary Wicca." Thesis, McGill University, 2006. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=99367.

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Swiss psychoanalyst Carl Gustav Jung describes the encounter with the archetype of the shadow as the initial step to be taken by any individual seeking to initiate the individuation process. Jung observes a close relationship between this process and religion, suggesting that a psychologically beneficial religion can help guide the subject through individuation. Yet Jung finds few existing religious traditions that satisfy his criteria. Wicca, a neopagan religion popular in Europe and North America, presents itself at times as consciously psychological, striving to lead the practitioner to a goal of self-transformation, yielding a product that strangely resembles the individuated person. The objective therefore becomes not to criticize Wiccan religious claims, nor to deconstruct Jungian philosophy, but to identify the points of intersection between Wiccan theology/theology and Jungian psychology of religion, with a particular emphasis on the archetype of the shadow.
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Schiller, Lina. "Myten om mödomshinnan : tolkad genom Jungs arketypteori." Thesis, Högskolan i Gävle, Avdelningen för humaniora, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19705.

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This paper interprets the myth of the hymen through the archetypal theory of Carl Gustav Jung. Today it has been proven that there exists no hymen that breaks at a woman’s first intercourse. Nonetheless, the myth of the hymen lives on – creating enormous consequences for girls and women. In several cultures the hymen symbolizes purity and a gift to be offered to the man on the wedding night. According to the theories of C. G. Jung, the human psyche contains archaic remains that run cross cultures within the whole of humanity. These remains, called archetypes by Jung, hold special functions within the subconscious, and have been expressed in religions, myths and fairytales since the beginning of mankind, according to Jung. In this paper, tales and collectively held ideas about the hymen will be examined and analyzed. The archetypes found in the material will be identified and their functions presented. The object of the paper is to try to gain a better understanding of how a belief in a nonexistent part of the body has been able to survive. According to my interpretation of Jung's theories, the hymen can be seen as a result of emotionally charged functions in the human psyche, which contributed to the creation of myth of the hymen.  Keywords: Analytical psychology, Archetypes, C. G Jung, Hymen, Virginity
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Needham, Rosemary. "Archaeology archetype and symbol : a Jungian psychological perspective on the Neolithic archaeology of the British Isles." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/archaeology-archetype-and-symbol-a-jungian-psychological-perspective-on-the-neolithic-archaeology-of-the-british-isles(09f4d0eb-6d08-48d0-b097-76bb063f285f).html.

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While the advent of modern technologies has increased our understanding of the physicality of prehistoric artefacts for instance their place and method of manufacture and has helped to establish more precise chronologies, the actual meanings tend to elude us. It is in this connection that the insights derived from the work of C. G, Jung could help to shed light on the significance of some of these objects and the practices with which they are associated. One worthwhile line of enquiry entails a more personal approach based on some psychological perspectives from the work of C.G. Jung. It was Jung who emphasised that the scientific rationalist perspective of modernity is just another paradigm and by no means the only way of understanding the world. Another of his important insights was to search for meaning in all human behaviour no matter how bizarre or senseless it might appear. As well as being a modern discipline, Jung’s work can I believe be extrapolated back to the past as he himself stated that some of his insights could be usefully applied to past objects and situations (Jung 1986:5).The problems involved in attempting an analysis of meaning from a period from which no literary evidence survives was one rejected as impossible, (Renfrew & Zubrow 2000) but this problem can be redressed by the application of Jung’s collective unconscious a concept concerned with recurrent patterns in human behaviour. In his view, studies based on an isolated individual are inadequate. Moreover, with regard to the Neolithic period where no written records are extant, it is virtually impossible to reconstruct such detailed information at this level. The following quotation underlines the importance Jung attached to this interpretation:-“Therapy stands or falls with the question. “What sort of world does our patient come from and to what sort of world does he have to adapt? The world is a supra-personal fact, which only deals with the personal element in man. Man is also a part of the world, inextricably involved, he carried the world in himself, something at the same time, impersonal and supra-personal (Jung 1946:30).
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Vaughan-Lee, Llewellyn Charles. ""Imaginal response" : an adaptation of Jung's "active imagination" into a mode of responding to archetypal images in Shakespeare's "Hamlet"." Thesis, London Metropolitan University, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.558842.

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Books on the topic "Jung's archetypes"

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Jung & feminism: Liberating archetypes. Boston: Beacon Press, 1987.

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Wehr, Demaris S. Jung and feminism: Liberating archetypes. London: Routledge, 1988.

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The myth of analysis: Three essays in archetypal psychology. Evanston, Ill: Northwestern University Press, 1997.

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Foerster, Manfred J. Individuation und Objektbeziehung: Eine Auseinandersetzung mit der analytischen Psychologie und der Archetypenlehre C.G. Jungs. Aachen: Shaker, 2000.

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Foerster, Manfred J. Individuation und Objektbeziehung: Eine Auseinandersetzung mit der analytischen Psychologie und der Archetypenlehre C.G. Jungs. Aachen: Shaker, 2000.

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Robin, Robertson. C.G. Jung and the archetypes of the collective unconscious. New York: P. Lang, 1987.

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Schnelzer, Thomas. Archetyp und Offenbarung: Die Archetypenlehre C.G. Jungs im Rahmen von E. Drewermanns Offenbarungskonzeption. Paderborn: Schöningh, 1999.

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SoulCollage: An intuitive collage process for individuals and groups. Santa Cruz, CA: Hanford Mead Publishers, 2001.

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Frost, Seena B. Soulcollage: An intuitive collage process for self-discovery and community. Santa Cruz, Calif: Hanford Mead Publishers, 2010.

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1903-, Meier C. A., Enz Charles P. 1925-, Fierz Markus, and Jung C. G. 1875-1961, eds. Atom and archetype: The Pauli/Jung letters, 1932-1958. Princeton, N.J: Princeton University Press, 2001.

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Book chapters on the topic "Jung's archetypes"

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Wilde, Douglass J. "Shadow Archetypes." In Jung’s Personality Theory Quantified, 81–93. London: Springer London, 2011. http://dx.doi.org/10.1007/978-0-85729-100-4_8.

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Williams, Ruth. "Archetypes." In C.G. Jung, 38–60. 1 Edition. | New York : Routledge, 2019. |: Routledge, 2018. http://dx.doi.org/10.4324/9781315638416-3.

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Hogenson, George B. "The Archetype Debate." In Jung and Philosophy, 40–66. 1 Edition. | New York : Routledge, 2019. | Series: Philosophy and psychoanalysis: Routledge, 2019. http://dx.doi.org/10.4324/9780429261763-3.

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Odajnyk, V. Walter. "Temperament and Theory: Freud, Adler and Jung." In Archetype and Character, 60–83. London: Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9781137008886_5.

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Odajnyk, V. Walter. "C. G. Jung: Introverted Soulful Power Pneuma Type: Part I." In Archetype and Character, 134–63. London: Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9781137008886_8.

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Odajnyk, V. Walter. "C. G. Jung: Introverted Soulful Power Pneuma Type: Part II." In Archetype and Character, 164–200. London: Palgrave Macmillan UK, 2012. http://dx.doi.org/10.1057/9781137008886_9.

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Özer, Deniz. "Corporate Cults." In Advances in Media, Entertainment, and the Arts, 320–31. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4903-2.ch018.

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Corporate identity has certain qualities that enable the organization to be known, understood, and noticed. Corporate stories are powerful and permanent narratives that express the corporate identity. Corporate values are presented to target audiences with stories. Archetypes are used in this sense as part of corporate stories. Using Jung's four archetypes, the representation of corporation, its cultural values, and its social implications are addressed in a holistic approach and can be used to reveal the basis of corporate identity. Corporate archetypes create a common consciousness that shapes the target audience perception. In this study, it was attempted to reveal the relationship between the corporate stories, which were created through archetypes of Jung, and the elements of corporate identity. For this purpose, in the context of the study, the relationship between the four archetypes and the elements of corporate identity is examined in accordance with the information contained in corporate advertising.
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Özer, Deniz. "Corporate Cults." In Advances in Media, Entertainment, and the Arts, 320–31. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-4903-2.ch018.

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Corporate identity has certain qualities that enable the organization to be known, understood, and noticed. Corporate stories are powerful and permanent narratives that express the corporate identity. Corporate values are presented to target audiences with stories. Archetypes are used in this sense as part of corporate stories. Using Jung's four archetypes, the representation of corporation, its cultural values, and its social implications are addressed in a holistic approach and can be used to reveal the basis of corporate identity. Corporate archetypes create a common consciousness that shapes the target audience perception. In this study, it was attempted to reveal the relationship between the corporate stories, which were created through archetypes of Jung, and the elements of corporate identity. For this purpose, in the context of the study, the relationship between the four archetypes and the elements of corporate identity is examined in accordance with the information contained in corporate advertising.
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Kilinc, Ugur. "The Use of Myths as an Advertisement Strategy at the Age of Social Media." In Handbook of Research on Effective Advertising Strategies in the Social Media Age, 406–15. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8125-5.ch022.

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This chapter has been focused on how the myths, which have a narrative style by using symbols, have been used in the advertising sector. Based on this scope, “the myth” concept is considered within Jung's archetype and collective unconscious approach. The idea that advertising, just like the myths, is based on symbolic structure and archetypes, is analyzed in terms of “Meaning Transfer Model” and consumer behaviour. In the praxis of this study, to support the relationship between the myth and the commercial, the latter that is in the sample field is thorougly examined under the light of iconographic analysis. The results of the analysis and the praxis show that myths seem to exist in modern-day mass mediums. The myths in the advertising sector that are used to attract attention and to awaken the feelings of the consumer have symbolic narrative structures, which gives way that they're very likely to be used in the advertising.
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"Collective Memory and Common Imagination – Archetypes in the Perspective of the Theory of Sign." In Contemporary Influences of C. G. Jung's Thought, 96–115. Brill | Rodopi, 2018. http://dx.doi.org/10.1163/9789004336636_007.

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Conference papers on the topic "Jung's archetypes"

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Yang, Ruilin. "A Journey of Self-realization—An Interpretation of My Antonia With the Perspective of Jung’s Archetype Theory." In 2020 4th International Seminar on Education, Management and Social Sciences (ISEMSS 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/assehr.k.200826.019.

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