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Dissertations / Theses on the topic 'Kanuri'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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1

Bulakarima, Umara. "A study in Kanuri dialectology : phonology and dialectical distribution in Mowar /." Maiduguri, Borno State : Awwal Print. & Pub, 2001. http://www.loc.gov/catdir/toc/fy054/2003390330.html.

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2

Mallam, Garba Maman. "L'aménagement du Kanuri au Niger : Préalables linguistiques et épilinguistiques." Rouen, 1993. http://www.theses.fr/1995ROUEL223.

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Le Kanuri apparait, au Niger, comme une langue minoritaire, au regard de son poids démographique, et une langue minorée, au regard de son statut officiel et de sa place dans le système éducatif formel et dans les médias. La promotion d'une telle langue nécessite une démarche qui intègre plusieurs facteurs. La présente étude repose sur la confrontation du comportement linguistique effectif des Kanuri nigériens à leur imaginaire linguistique et articulé, de manière constante, la question linguistique à la problématique du développement sociopolitique et économique en Afrique. Elle se constitue d
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3

Ziegelmeyer, Georg. "Aspekte adverbialer Subordination im Hausa, Fulfulde und Kanuri /." Köln : Köppe, 2008. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017368884&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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4

Lawan, A. I. "The structure of traditional Kanuri settlement and houseform : a case study of Yerwa." Thesis, University of Nottingham, 1985. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.370528.

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5

El-Yakub, Kaka. "An auto-ethnographical study of integration of Kanuri traditional health practices into the Borno State health care system." Thesis, Durham University, 2009. http://etheses.dur.ac.uk/171/.

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There are many forms of traditional health practices in Nigeria, many of which are at odds or conflict with orthodox western biomedical practices. Yet they are hightly patronized, especially by rural dwellers who make up about 80 percent of the country’s population. The objective of this thesis is to consider the traditional health practices of the Kanuri people of Borno, NE Nigeria, and the extent to which they may harm and endanger the lives of people especially mothers and children. The context of the study is the high rates of maternal and infant mortality in the state. I occupy a dual rol
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6

Kanuri, Giridhar [Verfasser], and Stephan C. [Akademischer Betreuer] Bischoff. "Role of plasminogen activator inhibitor (PAI-1) in the pathogenesis of fructose-induced non-alcoholic fatty liver disease (NAFLD) / Giridhar Kanuri. Betreuer: Stephan C. Bischoff." Hohenheim : Kommunikations-, Informations- und Medienzentrum der Universität Hohenheim, 2012. http://d-nb.info/1027354297/34.

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7

Schütte, Simon. "Engineering emotional values in product design : Kansei engineering in development /." Linköping : Dept. of Mechanical Engineering, Univ, 2005. http://www.ikp.liu.se/kansei.

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8

Kankuri, Esko. "On the role of the inducible enzymes iNOS and COX-2 in colitis." Helsinki : University of Helsinki, 2002. http://ethesis.helsinki.fi/julkaisut/laa/kliin/vk/kankuri/.

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9

Wu, Kwok-wai. "Emperor Kangxi and Li Xu Kangxi yu Li Xu /." Click to view the E-thesis via HKUTO, 1995. http://sunzi.lib.hku.hk/hkuto/record/B31950759.

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Au, Shek-hin Tony. "Emperor Kangxi and the Jesuits Kangxi huang di yu Yesu hui shi /." Click to view the E-thesis via HKUTO, 2007. http://sunzi.lib.hku.hk/hkuto/record/B3864230X.

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11

丸山, 真名美, та Manami Maruyama. "漢字学習方略の検討 : 書き取りと読みの２側面について". 名古屋大学大学院教育発達科学研究科, 2004. http://hdl.handle.net/2237/7554.

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12

Kälström, Matilda. "UTVECKLING AV EXKLUSIV KLÄDKAMMARE OCH FÖRVARINGSLÖSNING FÖR PRIVATHEM." Thesis, Högskolan i Skövde, Institutionen för ingenjörsvetenskap, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-11121.

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Designingenjörsstudenten Matilda Kälström har på Tibroköks uppdrag utvecklat ett sortiment för walk-in-closets där målgruppen för projektet är företagets befintliga kundkrets. Under projektets gång har en grundläggande förstudie gjorts för att bland annat ta reda på projektets förutsättningar, kartlägga konkurrenter och ta reda på vad kunder har för krav och önskemål. Exempel på krav och önskemål från kundernas sida var att produkten skall ge en överblick över innehållet och samla all klädvård på ett gemensamt ställe.  En litteraturstudie gjordes där det lästes om förvaring, människans relatio
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13

Wu, Kwok-wai, and 胡國煒. "Emperor Kangxi and Li Xu." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1995. http://hub.hku.hk/bib/B31950759.

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14

Furuhashi, Takeshi. "Data Visualization for Kansei Analysis." 日本知能情報ファジィ学会, 2010. http://hdl.handle.net/2237/20694.

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SCIS & ISIS 2010, Joint 5th International Conference on Soft Computing and Intelligent Systems and 11th International Symposium on Advanced Intelligent Systems. December 8-12, 2010, Okayama Convention Center, Okayama, Japan
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15

Butterworth, Rosemary. "Hoshin Kanri : an exploratory study at Nissan Yamato Engineering Ltd." Thesis, Durham University, 2001. http://etheses.dur.ac.uk/4234/.

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To date there has been no identified academic research of Hoshin Kanri in the West and the purpose of this thesis is to clarify the Hoshin Kanri process within the context of Western practice highlighting issues and identifying potential areas for future research. A review of the literature suggests that Hoshin Kanri links an organisation's strategy with its operations on a day to day basis, the thesis therefore discusses Hoshin Kanri within the theory of strategic management contributing to knowledge and understanding not only of Hoshin Kanri but of strategic management. The methodology adopt
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16

Otterdahl, Fredrik. "Lärares upplevda arbetsbelastning inom vuxenutbildning – en kvalitativ studie." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-13496.

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Omfattande litteratur pekar på lärares arbete och dess ökade arbetsbelastning och stress. Lärare känner att de får mer administrativa uppgifter och mindre undervisningstid, detta upplever lärare påverka elevernas undervisning negativt. Lärare förväntas ta på sig ansvar och roller de tidigare inte haft. Studien genomfördes på ett större privatägt företag som bedrivervuxenutbildning. En fokuserad gruppintervju, med fem lärare, samt en kvalitativ intervju, med en lärare, användes som metod för datainsamling. Lärarna hade sin arbetstid fördelad till20 timmar undervisning och 20 timmar administrati
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17

Guzmán, Riquelme Macarena de los Angeles. "Diseño de un Sistema de Control de Gestión para Atención de Canales Remotos en un Banco Comercial." Tesis, Universidad de Chile, 2007. http://repositorio.uchile.cl/handle/2250/104755.

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18

Marco, Almagro Lluís. "Statistical methods in Kansei engineering studies." Doctoral thesis, Universitat Politècnica de Catalunya, 2011. http://hdl.handle.net/10803/85059.

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Aquesta tesi doctoral tracta sobre Enginyeria Kansei (EK), una tècnica per traslladar emocions transmeses per productes en paràmetres tècnics, i sobre mètodes estadístics que poden beneficiar la disciplina. El propòsit bàsic de l'EK és descobrir de quina manera algunes propietats d'un producte transmeten certes emocions als seus usuaris. És un mètode quantitatiu, i les dades es recullen típicament fent servir qüestionaris. S'extreuen conclusions en analitzar les dades recollides, normalment usant algun tipus d'anàlisi de regressió. L'EK es pot situar en l'àrea de recerca del disseny emocional.
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19

Sjögren, Elin. "Mannen, barnet och den döda flickan." Thesis, Halmstad University, School of Humanities (HUM), 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-1548.

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<p>År 2006 valde tidskriften 00-tal att tillägna ett av sina nummer den avlidne författaren Mare Kandre. Vad som framgår i detta nummer är att hennes verk och liv har påverkat många, särskilt andra författare. Många har inspirerats och engagerats av henne och känslorna flödar då hon kommer på tal. Citatet ovan är hämtat från Jonas Thentes artikel ”Det låg en skugga över världen igen” publicerad i just detta nummer (2006:23) där han redogör för Kandres verk och hur de har påverkat honom. Den litterära text han talar om i citatet är den åttonde novellen i hennes näst sista bok, Hetta och vitt (2
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20

Hansen, Martin. "A Friendly Product : A Kansei engineering study." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Industridesign, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-46316.

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This master thesis is about exploring the possibility to concisely and deliberately apply a feeling on a product medium. The report features the process and results of using the kansei engineering methodology to develop and evaluate a friendly vibrator (pleasure product). The thesis is performed at a master level in the program of Industrial Design at Jönköping University.
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21

Bakaev, Maxim, Martin Gaedke, and Sebastian Heil. "Kansei Engineering Experimental Research with University Websites." Universitätsbibliothek Chemnitz, 2016. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-qucosa-210231.

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This technical report presents the data and some results of the experimental research in the field of Human-Computer Interaction (Kansei Engineering), undertaken jointly by Technische Universität Chemnitz (Germany) and Novosibirsk State Technical University (Russia) in Feb- March 2016. In the experiment, 82 Master and Bachelor students of both universities evaluated 21 website of selected German and Russian universities per 10 emotional and 5 quality scales.
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22

Menezes, Dwayne Ryan. "Identity, agency and the Catholics of South Kanara, 1870-1950." Thesis, University of Cambridge, 2014. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.708227.

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23

Ahmady, Ali. "Rough set Kansei engineering: multiple users, multiple Kanseis." Diss., Wichita State University, 2010. http://hdl.handle.net/10057/3638.

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The method proposed in this dissertation addresses the need to relate product features to customer expectations. This is particularly difficult given the variety of consumer perspectives and the uncertainty in their assessments. Current statistical methods may not relate all of the market research information available to customer-oriented product-development approaches. Rough set-based Kansei Engineering (RSBKE) is an approach for reasoning under uncertainty and deals with imperfect information originating from the imprecision of human assessment. This mathematically powerful approach extract
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24

Demirel, Burçin Çakır Abdülkadir. "Meme kanseri tedavi yöntemlerinin veri madenciliği ile belirlenmesi /." Isparta : SDÜ Fen Bilimleri Enstitüsü, 2008. http://tez.sdu.edu.tr/Tezler/TF01274.pdf.

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25

Leão, Bárbara Sofia Pranto. "O Hoshin Kanri como ferramenta de alinhamento e execução estratégica: o caso da Marinha Portuguesa." Master's thesis, Instituto Superior de Ciências Sociais e Politicas, 2020. http://hdl.handle.net/10400.5/19894.

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Dissertação de Mestrado em Estratégia<br>Numa conjuntura composta por cada vez mais competição, incerteza, surpresa e orientação para os resultados, as organizações, sejam elas públicas ou privadas, tendem a voltar-se para a gestão estratégica por forma a atingir a sua missão com eficácia. Para tal, é necessário que todas as pessoas integradas nas organizações entendam a estratégia corporativa e trabalhem no mesmo sentido para dar resposta aos desafios diários. Neste sentido, surgem ferramentas de gestão e planeamento estratégico e que elevam a comunicação, como é o caso do Balanced Scorecard
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26

Julianus, Erin L. "An Internship at the Kanuti National Wildlife Refuge with the U.S. Fish and Wildlife Service." Miami University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=miami1292446656.

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27

Yamazaki, Kasumi. "Improving Orthographical Errors in Kanji: Integrating Calligraphy Methods into the JFL Classroom." University of Toledo / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=toledo1302120358.

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28

Mahut, Théo. "Elaboration d'une méthodologie Kansei à travers les interactions physiques et digitales." Thesis, Paris, ENSAM, 2017. http://www.theses.fr/2017ENAM0057/document.

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L’expérience que les utilisateurs vivent est récemment devenu un facteur majeur de différenciation entre les entreprises de produits et de services (comme Toyota Motor Europe), menant à des recherches plus approfondies dans les domaines de l’expérience utilisateur et de l’interaction. Ces recherches prônent une plus grande considération de la perception subjective plutôt que les propriétés objectives des produits.Partant de cette approche de la ‘recherche en design’ à travers la perception subjective, cette étude tente de comprendre et de formaliser l’influence réciproque entre interaction et
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Özorak, Alper Perk Hakkı. "Prostat biyopsilerinde 6-10-12 kadran biyopsilerin prostat kanseri saptama oranları ve prostat kanseri saptanması için optimal alınması gereken parça sayısının araştırılması /." Isparta : SDÜ Tıp Fakültesi, 2007. http://tez.sdu.edu.tr/Tezler/TT00340.pdf.

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Brum, Tarcisio Costa. "Sistema de Engenharia Kansei para seleção de alternativas de embalagens com critérios sustentáveis de materiais." Universidade Federal de Juiz de Fora, 2016. https://repositorio.ufjf.br/jspui/handle/ufjf/2228.

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Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-07-26T15:25:25Z No. of bitstreams: 1 tarcisiocostabrum.pdf: 3061080 bytes, checksum: 786015eb55b5406d7b4371d7929b36c7 (MD5)<br>Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-07-27T11:29:55Z (GMT) No. of bitstreams: 1 tarcisiocostabrum.pdf: 3061080 bytes, checksum: 786015eb55b5406d7b4371d7929b36c7 (MD5)<br>Made available in DSpace on 2016-07-27T11:29:55Z (GMT). No. of bitstreams: 1 tarcisiocostabrum.pdf: 3061080 bytes, checksum: 786015eb55b5406d7b4371d7929b36c7 (MD5) Previous issue date:
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Kamaiwrá, Aisanain Páltu. "O Kwaryp de Kanutari : uma abordagem linguística e etnográfica." reponame:Repositório Institucional da UnB, 2015. http://dx.doi.org/10.26512/2015.05.T.20694.

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Tese (doutorado)—Universidade de Brasília, Instituto de Letras, Departamento de Linguística, Português e Línguas Clássicas, Programa de Pós-Graduação em Linguística, 2015.<br>Submitted by Fernanda Percia França (fernandafranca@bce.unb.br) on 2016-06-09T16:24:44Z No. of bitstreams: 1 2015_AisanainPáltuKamaiwrá.pdf: 11429990 bytes, checksum: 217a647ba4f02f31f26b5b1b4a007943 (MD5)<br>Approved for entry into archive by Raquel Viana(raquelviana@bce.unb.br) on 2016-06-09T21:09:53Z (GMT) No. of bitstreams: 1 2015_AisanainPáltuKamaiwrá.pdf: 11429990 bytes, checksum: 217a647ba4f02f31f26b5b1b4a00794
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Eaton, Robert D. "Kangri in context: An areal perspective." 2008. http://hdl.handle.net/10106/945.

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33

Lee, Chih-Chuan, and 李志川. "Hoshin Kanri: A Case Study." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/64860630466903205913.

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碩士<br>國立中央大學<br>管理學院高階主管企管碩士班<br>91<br>ABSTRACT The Japanese term Hoshin Kanri (or Hoshin Planning, and translated as Policy Management, Policy Deployment, Management by Policy, or Management by Planning, etc.) is a system for strategic planning level and deployment level. The strategic planning level is used to form the middle-long term policy includes objectives, strategy, and its plan. The deployment level is applied for annual policy deployment, each department managers define its strategy-actions-tactics through the upper level’s goals correspond to the high level’s objectives. PDCA (Pl
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34

Dyall, L. C. T. (Lorna Christine Te Aroha). "A Maori face to gambling = Kanohi ki te kanohi." 2003. http://hdl.handle.net/2292/3123.

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Background Prior to the commencement of this study, gambling was not considered a significant health issue for Maori, even though the first national gambling prevalence study in New Zealand in 1991, identified that Maori had at least three times the risk of problem gambling of non-Maori. In the early 1990s, through the provision of a gambling telephone helpline and gambling counselling services, it was identified that Maori and in particular Maori women, were increasingly seeking help with problems with gambling. Gambling is an integral part of the culture of New Zealand. To understand gamblin
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35

Chan, Chih-Hsiang, and 詹智翔. "Kansei engineering-Artificial expression." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/06762518701340892921.

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碩士<br>國立中央大學<br>光機電工程研究所<br>95<br>Stability, weight reducing, and miniaturization have become primary interests in intelligence engineering of robot research. Those three subjects relate to many problems include people''s livelihood, medical treatment, science and technology, etc. Although the design method of robot face designing is most difficult particularly to express, it has already improved greatly to request vividly and true to life. In the study, the purpose of constructing a kansei engineering structure is to understand the correlation between psychological cognition and physiological
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Miao-WenHuang and 黃妙雯. "The Interaction between Visual Kansei and Acoustic Kansei─Taking Digital Camera as an Example." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/17054845159311369695.

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碩士<br>國立成功大學<br>工業設計學系碩博士班<br>98<br>The form of a product has been considered the most important feature of a design, while the sound of it having been often ignored. Nowadays, as users ask for richer and richer experience when they use a product, sound of a product becomes a feature of important. Therefore, this research aimed to investigate both visual and acoustic Kansei and the relationship between the two. Kansei Engineering was applied in the study. The experiments were divided into three phases: Kansei evaluation on the sense of sight, on the sense of hearing; and on the mixture of sigh
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Tsai, cheng-chi, and 蔡承啟. "keisikimeisi [tokoro] ni kansuru kenkyu." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/54695716784222163858.

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Fen-JuLin and 林芬如. "Kansei Analysis of Pattern Design." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/87452659763634921658.

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碩士<br>國立成功大學<br>工業設計學系碩博士班<br>99<br>Patterns are exhibited via different media in our daily life. People can see patterns from clothes, bags, wallpapers and even the facade of architectures. Pattern design can beautify and characterize the products. Some patterns have become the representation of a brand, such as the checkered patterns on the products of Burberry. Designers create patterns by using units along with grid or frame systems. Hence, patterns can vary in thousands of visual forms and convey various images. People tend to evoke different emotions while perceiving different style of p
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Tzu-KangHuang and 黃子剛. "Kansei Image of Kid’s Tableware." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/37765049379336921456.

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碩士<br>國立成功大學<br>工業設計學系碩博士班<br>98<br>Despite that the researches about the appetite of children has widely been developed, only the relation between food and environment is discussed however. The relation between the tablewares and the appetite of children is rarely studied. Therefore, Kansei Image of Kid’s Tableware is discussed in this study, to help the parents or the carers in choosing the plates, and also to serve as a good reference for the designers of meal plate. In this research, the two factors, “image” and “color set” are utilized. Five images and seven color sets of meal plate are c
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Yu-EnYeh and 葉育恩. "Kansei of Product Visual Design." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/30070340066584271271.

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博士<br>國立成功大學<br>工業設計學系<br>102<br>Sports shoes are a classic example of the mass customization of popular products. They are also commercial products developed by combining sports technology and marketing stagy. Early shoe industry manufacturing in Taiwan primarily focused on OEM production. The introduction of rubber raw materials in the 1960s, cheap labor, and reliable production technology levels made Taiwan the research and development design center of major shoe manufacturers and the powerhouse of sports shoes production for a time. Today, however, consumers no longer simply use products,
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Shih-HanHong and 洪詩涵. "Kansei Evaluation for reading lighting." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/61939831789581385708.

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Ko-ChenChang and 張格禎. "Kansei Image of Sponge Rubber." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/53d9g7.

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碩士<br>國立成功大學<br>工業設計學系<br>105<br>Sponge rubber is a type of commonly seen materials that transforms rubber’s original physical property. Its current use is mostly for products such as shoe soles and insulation cushions. However, as our living quality improves, people expect products for not only their functionality but also mental fulfillment. In the past, R＆D in materials is more focused on the physical perspectives rather than sensory characteristics. Hence, this research will discuss the purpose of sponge rubber’s sensory image and furthermore analyze its sensory perception and differences.
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Wu, Yang-Fei, and 吳仰斐. "Kansei Words Transform Innovative Product." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/62z2wf.

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碩士<br>國立臺北科技大學<br>創新設計研究所<br>94<br>Pressure from jobs and studies increases yearly in modern society, therefore, people often need to relax with external strength. From the faces of society and some hot-sale product we can learn that sensational out-looking design will satisfy the psychological needs and be impressive to consumers in such a prosperous society. That is the reason why designers improve their ability on sensational deepness and wideness when producing a new product. In the structure of reach, the author integrates the directions of sensation with documentary analysis and creates
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Oliveira, Diana Patrícia da Silva. "Kaizen na Costa Verde - Alinhamento da Estratégia através do Hoshin Kanri." Master's thesis, 2016. https://repositorio-aberto.up.pt/handle/10216/87902.

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Oliveira, Diana Patrícia da Silva. "Kaizen na Costa Verde - Alinhamento da Estratégia através do Hoshin Kanri." Dissertação, 2016. https://repositorio-aberto.up.pt/handle/10216/87902.

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Luo, Shan-Shan, and 羅珊珊. "Kansei Image of Whiskey Bottle Design." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/57445076604282256886.

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碩士<br>國立臺北教育大學<br>藝術與造形設計學系碩士班<br>101<br>About product, the most direct experience is the appearance of the shape on the visual perception. Therefore, through it, the appropriate form elements can attract consumers in the first time. Comparing with the volume, the shape of bottle is more capable to satisfy people’s psychological and emotional demand. Because we receive messages mainly via our eyes, the attraction of product of course comes from the visual sensation. This study is using Kansei design methods in the whiskey bottle shape, to learn more about the product form features. The
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Yung-FuTsai and 蔡永富. "Kansei Design of LCD Panel Specifications." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/16456154096866408977.

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Juan, Chi-Ping, and 阮啟平. "Kansei Taiwanese Culture Creative Product Design." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/21445734737418508312.

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碩士<br>嶺東科技大學<br>高階主管企管碩士在職專班<br>98<br>In the changing society, consumers keep changing their choices on purchasing products with time flow. However, consumers’ fondness of products is based on the images that products show. Therefore, how to transfer consumers’ favorite images into modeling design in the market becomes a significant topic. Furthermore, based on the topic, innovation turns to be crucial for how to create the best products that consumers are willing to buy. The research employs the world-popular Kansei Engineering which originates in Japan and transfers emotional images that pur
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Chen, Hung-wei, and 陳宏威. "Kansei Image Analysis of Translucent Materials." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/41129910033726047916.

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碩士<br>國立臺灣科技大學<br>設計研究所<br>97<br>A necessary complement to present a product’s quality is material, and the presentation of material is through the refraction of light. However, the general interpretations of material are centered on how light bounces off material and rarely on the refractive relationship between light and material. In the process of developing a product, the refractive effect is often rarely taken into consideration to express a product’s meaning. Thus, this research sought to build upon the current understanding of translucent materials and used readily accessible translucen
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Amores, Frederico Simões. "Optimus Kanguru: novos canais de distribuição." Master's thesis, 2012. http://hdl.handle.net/10071/4900.

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Este projecto tem como finalidade a elaboração de um caso pedagógico na área das telecomunicações, mais concretamente nos serviços de acesso móvel à Internet. A Optimus Kanguru será a empresa em análise. A queda do retalho e das grandes superfícies aliada à crise económica vigente condicionam a estratégia de distribuição da companhia, sendo necessário pensar em formas alternativas de chegar ao cliente final. A segmentação do mercado e a definição de novos canais de distribuição para chegar a esses nichos poderão ser algumas das soluções para ultrapassar o paradigma actual. O estudo do caso
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