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Journal articles on the topic 'Kazakh media'

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1

KUTTYZHOLOVA, Ayakoz, and Milen FILIPOV. "THE EDUCATIONAL ROLE OF THE QAZAQ NEWSPAPER (1913 – 1918)." Ezikov Svyat (Orbis Linguarum), ezs.swu.v21i3 (October 30, 2023): 119–27. http://dx.doi.org/10.37708/ezs.swu.bg.v21i3.12.

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The Qazaq newspaper played a critical role in reviving the Kazakh national identity. It was the first socio-political media outlet produced in the Kazakh language, one of the deepest and strongest roots of contemporary Kazakh journalism. The Kazakh National Intelligentsia understood that, without education and language, protecting Kazakhs’ interests was doomed to failure. Kazakh people’s illiteracy was the main vulnerability of the. Therefore, new education was needed to relieve Kazakh people from illiteracy and direct them toward the perspective of Kazakh independence. This study aimed to exp
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2

Oh, Sang-Ho, Young-Hoon Son, and Jae-Min Kim. "Studying the Social Activism of Ethnic Intellectual Groups in Kazakhstan: Focusing on Aspects of Pro-Democracy Activism." Institute of Middle Eastern Affairs 22, no. 2 (2023): 67–92. http://dx.doi.org/10.52891/jmea.2023.22.2.67.

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The social ideas of modern Kazakh national intellectuals focused on strengthening Kazakh national identity, embracing the modernised civilisations of Russia and the West while turning away from archaic Islamic ideas, and repairing the national ideology damaged by the Soviet Union. This ideology of Kazakh national freedom was promoted in earnest in the early 20th century with the creation of the first modern national political party called the Alash, but ethnic intellectuals within the Alash also worked to modernise and revive Kazakh national ideology in a variety of areas, including freedom of
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3

Aqtay, Gulayhan. "The position of Kazakh in Kazakhstan in the urban area: the case of Shymkent." Przegląd Wschodnioeuropejski 13, no. 1 (2022): 205–21. http://dx.doi.org/10.31648/pw.7665.

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This paper discusses the status of Kazakh in Shymkent in recent years. Shymkent is the third-largest city in Kazakhstan, with a population of over one million. Like in all large cities in this country, most of the Kazakh population in Shymkent is Kazakh-Russian bilingual, while the Russians are monolingual Russian speakers. The strength of Kazakh in Shymkent depends on many factors, such as the type of district, sociolinguistic features, and it is different in the spoken and the written form. Although Kazakh in Shymkent is the object of frequent comments in Kazakhstan, it has not yet been stud
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4

Suleimenova, Eleonora D., Dana Kh Akanova, and Malika M. Aimagambetova. "Biz birgemiz, or Revisiting the Diversification of Russian Language in Kazakhstan." RUDN Journal of Language Studies, Semiotics and Semantics 12, no. 1 (2021): 7–22. http://dx.doi.org/10.22363/2313-2299-2021-12-1-7-22.

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The criteria for pluricentric languages, generalized by the Working Group on NonDominant Varieties of Pluricentric Languages (WGNDV), as well as our earlier condition of tightness, opacity, incomprehensibility of Kazakh Russian were used to discuss the possibility of its gradual formation. Two main conclusions were made: a) the Russian language of the post-Soviet space currently meets the criteria for pluricentric languages; b) the Russian language in Kazakhstan is going through rapid and noticeable diversification processes. The arguments of Kazakhstani linguists who assert (B.Kh. Khasanov, E
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5

Petrov, B., А. Yesdauletov, and А. Saidikarimov. "Kazakh language media content as a factor in strengthening national identity." Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series 143, no. 2 (2023): 28–39. http://dx.doi.org/10.32523/2616-7174-2023-143-2-28-39.

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In the context of globalization, the issue of national identity is becoming increasingly important, one of the factors in the formation of which is the linguistic component. In Kazakhstan, despite the indicators of population growth and the number of people who speak Kazakh, the lack or poor quality of media content in the state language remains an urgent problem of the information space. The article examines the state of Kazakh-language media content within the framework of the State Program for the implementation of language policy in the Republic of Kazakhstan for 2020-2025, where the task
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6

Zhetpisov, S. "INTERFERENCE OF LANGUAGES IN KAZAKHSTAN." BULLETIN Series of Philological Sciences 74, no. 4 (2020): 72–77. http://dx.doi.org/10.51889/2020-4.1728-7804.14.

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The article examines the issues of Korean-Russian-Kazakh trilingualism since 1937 from the moment of the forced resettlement of Koreans from the Far East to Kazakhstan and Central Asia. The study examined the functioning of the Korean language for 80 years, Korean living in Kazakhstan. The factors that determined the interaction of the three languages ​​are primarily the daily communication of Koreans with Kazakhs, Russians and other peoples of Kazakhstan. The political factor also plays an important role, since the majority of the non-Kazakh population was resettled to Kazakhstan as a result
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7

Aldash, A. "THE LANGUAGE OF MODERN PERIODICALS: SOCIAL CHARACTERISTICS AND FEATURES OF SPEECH USE." Tiltanym, no. 4 (December 20, 2021): 3–12. http://dx.doi.org/10.55491/2411-6076-2021-4-3-12.

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Mass communication media (mass media), performing a communicative and informational function and the function of influence, are to some extent a set of speech situations. According to the language and style of the media, especially under the influence of external factors, one can observe the dynamics of internal language resources: new phrases, lexical innovations, Kazakhized terms, calcified combinations requiring codification, actualization of theological vocabulary, the use of dialectisms and professional and colloquial vocabulary, the active use of expressive-figurative phrases, etc., whic
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8

Sapakova, S. Z., and B. Kambarova. "ANALYZING RUSSIAN BORROWINGS IN KAZAKH SOCIAL MEDIA USING MACHINE LEARNING." Herald of the Kazakh-British technical university 21, no. 4 (2024): 91–106. https://doi.org/10.55452/1998-6688-2024-21-4-91-106.

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This study explores the influence of Russian words on the development of the Kazakh language in social networks. The rapid advancement of information technology significantly impacts the language used in online communications. While the chaotic nature of online interactions can complicate language use and create confusion, it also accelerates the spread of information in Kazakh. This research examines how foreign words affect modern Kazakh internet discourse, including direct borrowings that enter the language without modification, mixedphrases that retain the lexical and semantic properties o
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9

Aimagambetova, M., and A. Sadykova. "CULTURAL CODE IN THE MEDIA DISCOURSE OF KAZAKHSTAN." BULLETIN Series of Philological Sciences 75, no. 1 (2020): 386–93. http://dx.doi.org/10.51889/2021-1.1728-7804.67.

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This article substantiates the presence of informative and communicative nature of the cultural code in the media discourse of the Kazakh press. The historical experience of forming a multinational society in Kazakhstan has had a huge impact on the national code. Considering the reflection of the national code of the Kazakh people in the modern media discourse, we note that the words "consent"," tolerance", "hospitality" and "respect" are most often found in the Kazakh media space when describing various phenomena of the cultural code. The process of digitalization and convergence, which affec
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10

Koshanova, N. D., and Zh S. Ergubekova. "Syntactic Features of the Kazakh Printing Language." Iasaýı ýnıversıtetіnіń habarshysy 135, no. 1 (2025): 110–24. https://doi.org/10.47526/2025-1/2664-0686.149.

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The research work examines the syntactic and stylistic features of the language of the press, one of the topics studied in the 30th anniversary of the country's independence at a later stage of syntax in Kazakh linguistics. The article examines the syntax of the Kazakh language of printing; genre classification of the Kazakh language of printing; lexical and grammatical features of the Kazakh language of printing; the function of the syntax of the Kazakh language of printing in the formation of literary norms; Issues such as the definition of syntactic features of newspaper article titles have
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11

Yessenbekova, Ulbossyn, and Aida Syzdykova. "Changes in the Reading Culture of Young People and Features of Kazakh Language Usage in the New Communication Environment." Herald of journalism 73, no. 3 (2024): 84–112. http://dx.doi.org/10.26577/hj.2024.v73.i3.8.

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The article examines changes in the reading culture of young people and the features of using the Kazakh language in the modern communication environment. The study analyzes changes in young people’s reading habits resulting from technological innovation and their preference for digital content over traditional media such as print, television and radio. In the context of a constantly changing media environment and the influence of new trends on the lexical richness of the language, the article provides a comprehensive analysis of the features of the use of the Kazakh language by young people.
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12

Kabylova, Aina, and Rysbek Aidana. "Interference of Cultures: Turkic and Slavic Languages (Lexical Level of Kazakh and Russian)." Studies in Media and Communication 10, no. 1 (2022): 52. http://dx.doi.org/10.11114/smc.v10i1.5491.

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The purpose of this study is to describe and analyse the interference of the Kazakh and Russian languages at the lexical level as a result of the interaction of the two languages and to identify the special features of the use of the Russian language among Kazakhs. The material of the study is the results of an experiment conducted in a school with 29 pupils in Grade 9 with Kazakh as the language of instruction at the Nur-Sultan Lyceum School No. 48. The first part of the study consists in the fact that the subjects were offered words with which they had to form phrases from the proposed pairs
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13

Ormanova, Assel B., Madina L. Anafinova, Dana Zh Ospanova, and Zhibek K. Tleshova. "A Corpus-Based Approach in Vocabulary Research: Defining the Word of the Year 2023 in Kazakh." Theory and Practice in Language Studies 15, no. 3 (2025): 677–87. https://doi.org/10.17507/tpls.1503.02.

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The Word of the Year (WOTY) is an event held in various countries and regions to determine the most relevant, significant, and popular words and expressions that reflect not only the linguistic but also the socio-cultural aspects of the country. This paper aims to identify the most frequently used words/phrases in Kazakh for 2023 to be nominated for the WOTY title. The research methods include media discourse analysis and quantitative analysis using a corpus-based approach. A computer program, #LancsBox 6.0, generated a dataset—a research corpus consisting of 500 texts published on Kazakh news
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14

Kakharmanova, A. Z., Zh I. Issayeva, and B. T. Taspolatov. "Social Media Communication in Kazakhstan: Linguistic and Stylistic Aspect." Iasaýı ýnıversıtetіnіń habarshysy 135, no. 1 (2025): 198–212. https://doi.org/10.47526/2025-1/2664-0686.156.

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This article focuses on the study of the linguistic and stylistic features of social media communication in Kazakhstan. The research examines the functional styles used in social networks and their influence on the development of the Kazakh language. The rapid expansion of social media has significantly impacted information and cultural processes in society, leading to the emergence of new linguistic and stylistic forms and tools. Social networks provide new opportunities for both verbal and non-verbal communication. Moreover, the article analyzes the functional styles used in social networks,
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15

Gizdatov, G. G. "MEDIA OF THE KAZAKHSTAN DIASPORA: INSTITUTIONAL FORMAT AND NARRATIVES." Bulletin of the South Ural State University Series «Social Sciences аnd the Humanities» 24, no. 2 (2024): 81–86. http://dx.doi.org/10.14529/ssh240210.

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This article analyses the media of the Kazakhstan diaspora. It identifies the status of the media of ethnic groups and their content in the post-Soviet space. The diasporas of Kazakhstan are presented in the article in the institutional format of the diaspora’s media activity in the country and in the narratives used in these sources. The specifics of covering diaspora issues in the Kazakh media itself are examined separately. The empirical material consists of ethnic media operating at a given time and modern Kazakh media resources. The article reveals that the thematic lists and narratives f
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16

Ibrahimova, Pervane. "THE SECOND KARABAKH WAR IN THE KAZAKHSTANI MEDIA OUTLETS." Baltic Journal of Legal and Social Sciences, no. 1 (April 18, 2024): 185–92. http://dx.doi.org/10.30525/2592-8813-2024-1-22.

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Abstract. The second Karabakh war has become one of the conflicts attracting the attention of the world media from the geographical, geopolitical, energy and human rights aspects. This conflict has been watched with interest by the global community for its important impact on regional stability and international relations, and has been analyzed in different forms in various media and communicated to audiences. In this process, the Kazakh media also played an active role and transmitted information to the society on the topic from the first day of the war. In this research, the aim is to determ
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17

Assan, N. B., D. N. Baigutova, and Zh I. Moldanova. "The effectiveness of teaching Kazakh literature through new media resources in HIEs." Bulletin of L.N. Gumilyov Eurasian National University. PHILOLOGY Series 151, no. 2 (2025): 333–44. https://doi.org/10.32523/2616-678x-2025-151-2-333-344.

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This study investigates how new media resources enhance the teaching of Kazakh literature in higher education. By integrating visualization, audio-video, and social platforms with traditional methods, the research explores their impact on student engagement and literary interest. The study analyzes the benefits and limitations of modern technologies in literary education, demonstrating the effectiveness of providing accessible electronic books, audio-video content, and social media platforms. It examines active Kazakh writers and poets on social media, literary platforms, and the web, focusing
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18

Ogay, M., A. Emamian, and M. Tileubayeva. "SOCIAL PROBLEMS OF THE YOUTH OF KAZAKHSTAN." Scientific heritage, no. 113 (May 22, 2023): 178–83. https://doi.org/10.5281/zenodo.7956282.

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This research focuses on the social problems faced by the youth in Kazakhstan, particularly exploring the manifestations of these problems through the influence of social subcultures and social media. The study aims to understand the nature and extent of social problems affecting Kazakh youth, identify risk factors and protective factors, develop effective prevention and intervention strategies, and assess the relationship between subcultures and the negative impact of social media. The research utilizes a literature review to analyze existing research, conducts a survey among representatives
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19

Бекмашева, Актоты. "БҮГІНГІ БҰҚАРАЛЫҚ АҚПАРАТ ҚҰРАЛДАРЫ КЕҢІСТІГІНДЕГІ ЛИНГВОЭКОЛОГИЯ МӘСЕЛЕЛЕРІ". Батыс Қазақстан инновациялық-технологиялық университетінің Хабаршысы 31, № 3 (2024): 135–42. http://dx.doi.org/10.62724/202430206.

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The number of mass media outlets in the information space is growing every year, with a particular increase in TV channels, websites, and portals disseminating information in the Kazakh language. A key issue today is not only to expand the quantity of Kazakh-language media but also to enhance the quality of their content. The aim of this research is to analyze the language culture within Kazakh-language media, particularly in the social sphere, to identify shortcomings, and to develop examples that align with the norms of the literary language. This article provides a detailed analysis of the
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20

Mailybayeva, A. I., M. B. Toktagazin, and N. K. Siyazbaev. "Issues of bilingualism in Kazakhstan's mass communication media." Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series 2, no. 151 (2025): 95–107. https://doi.org/10.32523/2616-7174-2025-151-2-95-107.

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The article defines bilingualism and examines the social, political, and cultural factors that influenced its adoption. The extensive usage of bilingualism in modern society is attributed to ethnic and political causes, as well as geographical mobility. Globalisation has made knowledge of multiple languages essential for studying or working in other countries. Bilingualism is especially important in intercultural communication in the current period, when people, languages, and cultures are mingling on an unprecedented scale and the problem of nurturing tolerance, interest, and respect for fore
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21

Chernichkin, Dmitry A., and Anastasia I. Krivenko. "MEDIA IMAGE OF RUSSIA IN KAZAKH TELEGRAM CHANNELS." Political Expertise: POLITEX 19, no. 4 (2023): 565–86. http://dx.doi.org/10.21638/spbu23.2023.404.

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The article is devoted to the assessment of the current media image of Russia in the telegram channels of the Republic of Kazakhstan. The data sources were information published in Kazakhstani telegram channels (posts and comments) from 2016 to 2023 and selected according to predetermined criteria. In total, during the specified period, 8333 posts and 35339 comments were recorded for the given markers, which were subjected to further analysis. The information content of Kazakh telegram channels is overwhelmingly devoted to the review of political events, law, as well as bilateral economic coop
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22

Мергенова, Асель. "Медиадискурстағы АЭС: ақпараттық күн тәртібін қалыптастырудың ерекшеліктері мен қоғамдық қабылдауға әсері". Journal of Media studies 1, № 1 (2025): 44–61. https://doi.org/10.47344/sdubss.v55i1.001.

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On September 2, 2024, Kassym-Jomart Tokayev announced the date of the referendum on the construction of the country’s first nuclear power plant. From that moment, this event sparked widespread public discussions in the media space. This study employs the agenda-setting theory to analyze how state-funded and independent media covered the issue of nuclear power plant construction in Kazakhstan. The article aims to identify the characteristics of agenda formation within the contemporary media discourse on nuclear power plant construction in Kazakhstan and examine its impact on public perception.
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23

Kappassova, A. Sh, A. S. Adilova, S. Şahin, A. Zh Zhaldybayeva, and A. B. Nurgazina. "The Use of Folklore Precedent Names in the Kazakh Media Discourse." Bulletin of the Karaganda university. Philology series 11730, no. 1 (2025): 42–51. https://doi.org/10.31489/2025ph1/42-51.

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The article examines the use of folklore precedent names in the pages of Kazakh periodical press. It explores how folklore texts and precedent names are used in modern journalism, the methods of their presentation, and their functions within the text, while also defining the author’s position. The subject of the article is the folklore precedent names in the headlines of articles in contemporary Kazakh language official newspapers. The study employed methods of linguocultural analysis, interpretation, contextual analysis, summarization, and comparison. A descriptive method was used to demonstr
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24

Kapasova, B. K., S. T. Elikpaev, and N. Kuantayev. "Technological and political factors in domestic media." Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series 2, no. 151 (2025): 84–94. https://doi.org/10.32523/2616-7174-2025-151-2-84-94.

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The article is devoted to the analysis of technological and political factors influencing political journalism. The article examines the theoretical issues of working with politically-oriented materials in modern journalism, based on the premise that the origins of modern Kazakh political journalism — the publication of the Aiqap magazine and the Qazaq newspaper — were born out of the goal to disseminate competent information, enhance political literacy, and influence public consciousness. Our goal is to identify the theoretical foundations of technological and political factors influencing po
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Zhussubalina, Zh М., and B. М. Tleuberdiyev. "Lexical and Semantic Function of Anglicisms in the Structure of Kazakh Media Text (Based on Periodicals in the Kazakh Language)." Iasaýı ýnıversıtetіnіń habarshysy 125, no. 3 (2022): 95–106. http://dx.doi.org/10.47526/2022-3/2664-0686.08.

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The authors of this article discuss the spread of anglicisms in modern mass media, their use in media texts. The term «media text» has gained great interest in the Kazakh scientific community over the past 10 years. This interest is due to the fact that scientists attach great importance to the study of the peculiarities of language activity and the problems of media speech in the field of mass communication. This study, based on periodicals in the Kazakh language, examines and analyzes anglicisms found in the media context. 3 popular newspapers from periodicals in Kazakhstan were taken as the
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26

Mambetoba, M., and M. Taubaldiyev. "THE PLACE OF TV JOURNALISM TERMS IN THE MODERN KAZAKH LANGUAGE." BULLETIN Series of Philological Sciences 75, no. 1 (2020): 393–98. http://dx.doi.org/10.51889/2021-1.1728-7804.68.

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The article gives a brief overview of the period of formation of the Kazakh television journalism, tells about the state of the names given to scientific concepts in this field. The current language problems of modern electronic media, including Kazakh television journalism, will be discussed. Examples of some indistinguishable, illogically formulated terms of Kazakh television, which has more than sixty years of history, and the opinions of television industry professionals and foreign scientists on this issue are given. The terminological problems of the Kazakh TV journalism are analyzed. An
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27

Brodovskaya, Elena V., Roman V. Parma, Konstantiv A. Podrezov, and Maria A. Davydova. "Perception by Russian Social Media Users of Mass Protests During the Attempted Coup in Kazakhstan." RUDN Journal of Political Science 24, no. 3 (2022): 545–61. http://dx.doi.org/10.22363/2313-1438-2022-24-3-545-561.

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The article presents the results of an applied political research on the representation of the 2022 Kazakh events in the Russian segment of social media. The context of the study stems from the significant intersection of the Russian and Kazakh segments of social media and the mutual influence of political processes. Under the political mobilization of the mass protests in Kazakhstan, which turned into an attempted coup, the activities of Russian counterelites intensified in various regions of Russia. Using a hybrid research strategy combined with cognitive mapping and social media analysis th
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28

Abdulina, A. T. "LANGUAGES AND CULTURES OF REPRESENTATIVES OF THE MAIN ETHNIC GROUPS OF KAZAKHSTAN THROUGH THE PRISM OF THE KAZAKH MODEL OF INTERETHNIC CONSENT." edu.e-history.kz 30, no. 2 (2022): 4–17. http://dx.doi.org/10.51943/2710-3994-2022-30-2-4-17.

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In sovereign Kazakhstan, a purposeful state policy is being carried out to form a unified Kazakh people on the basis of a single Kazakh identity while preserving linguistic and cultural pluralism. Ethnopolitics strengthens interfaith and interethnic harmony as the basis of national security. The state policy of the development of the Kazakh language, migration and demographic processes have led to the approval of a general trend in the field of the education system for a gradual increase in the number of students and schools with the Kazakh language of instruction. Representatives of large eth
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Abdulina, A. T. "LANGUAGES AND CULTURES OF REPRESENTATIVES OF THE MAIN ETHNIC GROUPS OF KAZAKHSTAN THROUGH THE PRISM OF THE KAZAKH MODEL OF INTERETHNIC CONSENT." edu.e-history.kz 30, no. 2 (2022): 4–17. http://dx.doi.org/10.51943/2710-3994_2022_30_2_4-17.

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In sovereign Kazakhstan, a purposeful state policy is being carried out to form a unified Kazakh people on the basis of a single Kazakh identity while preserving linguistic and cultural pluralism. Ethnopolitics strengthens interfaith and interethnic harmony as the basis of national security.The state policy of the development of the Kazakh language, migration and demographic processes have led to the approval of a general trend in the field of the education system for a gradual increase in the number of students and schools with the Kazakh language of instruction. Representatives of large ethn
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30

Kakharmanova, Alua, and Zhazira Issayeva. "A Linguistic Analysis of Social Network Communication." Euroasia Journal of Social Sciences & Humanities 11, no. 37 (2024): 1–5. https://doi.org/10.5281/zenodo.11212669.

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This article provides a definition of linguistic analysis in Kazakh for social network communication. The article defines the linguistic properties of social network language using materials of social network speech in Kazakh. The article’s purpose is to recognize and describe the linguistic characteristics of online communication in the context of Kazakh language interaction on various social media platforms. The specific paper was written using a combination of methods, including linguistic analysis of Kazakh writings from social networks and the analysis, comparison, and systematizati
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31

Markabaeva, G., A. Zhusupova, and G. Sultanbaeva. "Kazakh-Language Media in the Context of Audience Preferences." Bulletin of L.N. Gumilyov Eurasian National University. Journalism Series 129, no. 4 (2019): 32–38. http://dx.doi.org/10.32523/2616-7174-2019-129-4-32-38.

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32

Karimova, B., and G. Tuyakbayev. "MUSTAFA SHOKAY IS THE FOUNDER OF KAZAKH EMIGRANT JORNALISM." BULLETIN Series of Philological Sciences 74, no. 4 (2020): 480–84. http://dx.doi.org/10.51889/2020-4.1728-7804.94.

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The article deals with the formation and history of Kazakh emigrant journalism. The author emphasizes the relevance of the study of the history of the formation and development of Kazakh emigrant journalism in the context of the concepts of diaspora, emigrants, irridents, based on the research in political sciences. It is recommended to consider publications in Kazakh language published in and abroad in terms of the status of emigrant publications and Kazakh language publications abroad, analysing the history and direction of their publication. Mustafa Shokay was public and political figure. H
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33

Nikonova, E. A., V. I. Kosilov, and E. M. Ermolova. "Consumption and use of the main nutrients of the ration when crossbreeding cattle of Kazakh White-headed and Hereford breeds." Glavnyj zootehnik (Head of Animal Breeding), no. 11 (November 1, 2021): 13–20. http://dx.doi.org/10.33920/sel-03-2111-02.

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Crossbreeding in cattle contributes to the production of crossbred young animals, which due to enriched heredity have the potential for intensive growth and achieving a high level of beef productivity. The purpose of the work was to study the infl uence of crossbreeding of cattle of Kazakh White-headed and Hereford breeds on the efficiency of consumption and use of the main nutrients of the ration by steers, heifers and castrated steers. For the experiment, 3 groups of heifers and 6 groups of steers of the following genotypes have been formed: the 1st Kazakh White-headed, the 2nd – 1/2 Herefor
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34

Baigozhina, D. O., N. I. Klushina, and S. Sh Takhan. "Mediatization of Culture in the Discourse of Modern Kazakh Media." Russian Journal of Linguistics 23, no. 3 (2019): 784–801. http://dx.doi.org/10.22363/2312-9182-2019-23-3-784-801.

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The concept of mediatization in modern social sciences leads to a new understanding of the role of media in society and culture. Within the framework of this concept, media appears not as an intermediary between society, its culture and socially significant information, but as a structural element of society and culture itself (T. Adorno, M. Castells, N. Couldry, S. Hjarvard, F. Krotz, S. Livingstone, W. Lippmann, N. Luhmann, 1. McLuhan, P. Lazarsfeld, R. Merton, K. Popper, S. Zizek). The relevance of our study is due to the urgent need to investigate the effects of mediatization associated wi
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Bekzhanova, Zhazira, and Tsediso Michael Makoelle. "Latinization of the Kazakh Alphabet: Implications for Education, Inclusion, and Social Cohesion in Kazakhstan." SAGE Open 12, no. 4 (2022): 215824402211388. http://dx.doi.org/10.1177/21582440221138820.

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Kazakhstan’s decision to transition its Kazakh language from the Cyrillic to the Latin alphabet has serious implications for language policy, communication, education, inclusion, and social cohesion. This critical qualitative study, underpinned by a discourse-historical approach, employs critical discourse analysis to analyze statements of ex-President Nursultan Nazarbayev and semi-structured interviews with Kazakh language educators and social media articles to determine the nature and effects of the Latinization of Kazakh on social cohesion, inclusion, and inclusive education. The findings i
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Rakhmet, K., and G. K. Yertassova. "Features of business journalism in Kazakhstan." BULLETIN of L.N. Gumilyov Eurasian National University. Journalism Series 145, no. 4 (2023): 25–33. http://dx.doi.org/10.32523/2616-7174-2023-145-4-25-33.

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The author evaluates the study of business journalism in Kazakhstan, development of a significant layer of entrepreneurship, emergence of a new business environment, the works of scientists who deal with the mass media related to the business information sector, as well as the activities of such groups active in the contemporary society as business journalism. Conditionally, the author categorizes business media and quotes foreign scholars and traditional media experts. It also provides examples of new media expressions in domestic journalism. The researchers underline the usefulness of the in
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Zhussubalina, Zh M., and B. M. Tleuberdiev. "The Problem of Speech Culture in Mass Media." Iasaýı ýnıversıtetіnіń habarshysy 127, no. 1 (2023): 132–44. http://dx.doi.org/10.47526/2023-1/2664-0686.11.

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The author of this article is concerned about the preservation of the culture of speech in modern mass media (press, radio, television, Internet sites, social networks) and discuss its main causes and consequences. The relevance of the research is due to the fact that scientists pay attention to the study of the peculiarities of the functioning of the media language and the problems of its deviation from the literary language norm. The purpose of the study is to identify the influence of the media language on the state of the Kazakh language as a whole and to find out how and to what extent th
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Sh. Khamzina, Sholpan, Gulmira K. Satybaldiyeva, Elmira S. Boribay, Saltanat D. Ussubaliyeva, Bibigul E. Kildibekova, and Gulmira E. Esengaraeva. "The role of Green Media in solving environmental problems in the Republic of Kazakhstan." RIVISTA DI STUDI SULLA SOSTENIBILITA' 13, no. 1 (2023): 183–97. http://dx.doi.org/10.3280/riss2023-001-s1012.

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The development of the latest technologies entails the development of an infor- mation system, which can be the key to achieving success in any business enterprise due to the fact that it helps to form the necessary information flows, organize and provide the necessary information support. The purpose of the study was to identify the real and potential opportunities available to modern Kazakh media to ensure an effective environmental policy at the national level. The paper presents the results of the study of the role of Kazakh media in covering environmental problems on the example of univer
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Toktagon, Autolkyn. "Characterization of Women in Kazakh Music Culture." International Journal of Science and Society 1, no. 3 (2019): 87–102. http://dx.doi.org/10.54783/ijsoc.v1i3.32.

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This article discusses the role of women in traditional musical culture in Kazakhstan and addresses the life and creativity of Dina Nurpeisova (1861-1955). Dina was a respected stupid player, student of the famous kyushi [ii] Qurmanghazy and of a super kyuishi. The article examines Dina's life based on archives that became available only after Kazakhstan became independent. From the 1940s to the 1990s, the Soviet media ended the oppressive conditions of the Kazakh women's revolution. He claimed that women in the "wild" Kazakhstan, who had no control or their own culture, achieved happiness unt
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Aitim, Aigerim. "DEVELOPING METHODS FOR AUTOMATIC PROCESSING SYSTEMS OF KAZAKH LANGUAGE." Вестник КазАТК 133, no. 4 (2024): 254–65. http://dx.doi.org/10.52167/1609-1817-2024-133-4-254-265.

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The linguistic diversity of the Kazakh language poses unique challenges and opportunities for the development of automatic processing systems. This research explores a comprehensive array of methodologies employed in advancing automatic processing systems tailored for the Kazakh language. The study encompasses morphological analysis, sentiment analysis, speech recognition, machine translation, and other key facets crucial for understanding and enhancing linguistic interactions. Additionally, the research delves into the creation of lexical resources, sentiment analysis tools, and named entity
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Sailaukyzy, A., A. Azerbay, and A. Adilzhan. "Media legacy of Shokan Ualikhanov during the period of development of Kazakh journalism." Bulletin of L.N. Gumilyov Eurasian National University. JOURNALISM Series 1, no. 150 (2025): 117–29. https://doi.org/10.32523/2616-7174-2025-150-1-117-129.

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This article examines the journalistic legacy of ShoqanUalikhanov through the lens of contemporary academic analysis. The study explores his contributions to the formation of national journalism during its developmental phase, his role in advancing Kazakh democratic public discourse, and the significance and forms of his media heritage, which exhibit characteristics of travel journalism. Additionally, public perceptions of his journalistic image are analyzed based on data from a social study. The findings of the scientific analysis demonstrate that even in his time, Shoqan Walikhanov adhered t
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M. O. Akabaeva. "LINGUО-COGNITIVE FEATURES OF MEDIA TEXTS FOR CHILDREN (BASED ON TV PROGRAMS IN KAZAKH LANGUAGE)". Bulletin of Toraighyrov University. Philology series, № 4,2023 (29 грудня 2023): 65–79. http://dx.doi.org/10.48081/pogz2010.

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The article analyzes the linguistic nature and national-cognitive features of media texts for children in the Kazakh language. the purpose of the study is to identify the linguocognitive nature of media culture for children. The relevance of the study is manifested in the consideration of media culture for children in the linguocognitive aspect according to the anthropogenic paradigm. In the course of the study, methods of generalization, cognitive analysis, and interpretation of materials were used. The article defines the features and linguistic nature of media texts, analyzes the cognitive
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Kungurova, O. G. "Positioning of the ethnos language in the Russian-speaking regional periodicals of Kazakhstan and Belarus in the context of bilingualism." BULLETIN of L.N. Gumilyov Eurasian National University. Journalism Series 144, no. 3 (2023): 60–67. http://dx.doi.org/10.32523/2616-7174-2023-144-3-60-67.

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The article considers one of the aspects of the modern globalization process manifested in language mixture and analyses their examples in the regional mass media of Kazakhstan and Belarus. The language integration - Russian and Kazakh, Russian and Belorussian - is represented as a logical process of cultural dialogue and intercultural integration. The article substantiates the necessity of studying and reflecting on this process because of its activation in real media texts. Using the methods of analysis, comparing, contrasting, and content-analysis of the texts in Russian-language print medi
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Aidarkozhin, M. A., and M. R. Mukanov. "Analysis of the popularity of Kazakh-language content on television." Bulletin of the L.N. Gumilyov Eurasian National University. Political Science. Regional Studies. Oriental Studies. Turkology Series 146, no. 1 (2024): 82–96. http://dx.doi.org/10.32523/2616-6887/2024-146-1-82-96.

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Undoubtedly, the development of the state language has a significant role in the formation of the cultural and national identity of the country. In this regard, television, due to its great popularity and prevalence, has a significant impact on the promotion of the Kazakh language and its popularization among the population. For this reason, the use of television, as a powerful tool for promoting and maintaining the Kazakh language, is one of the key strategies in the state information policy of the Republic of Kazakhstan.This article presents an analysis of trends in the Kazakh television spa
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Orazbayeva, F., А. Н. Сарбасова, and M. Shegebayev. "THE USE OF MEDIA TEXTS IN THE BUSINESS KAZAKH LANGUAGE." Tiltanym, no. 2 (June 30, 2023): 190–99. http://dx.doi.org/10.55491/2411-6076-2023-2-190-199.

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The rationale of this study proceeds from the need to teach business language on the example of analyzing a business media text from the point of view of pragmatic-professional and linguistic orientation, considering a high level of student interest in improving business communication skills. The aim of this research is to study the scope and resources of business media texts in terms of vocabulary replenishment and formation of text analytics skills, including the author's narrative strategies through explicit and implicit meanings, hypertext links, and tone of expression. The methodological
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Pauli, Elina, and Umbigulsim Akhmetzhanova. "THE UNITY OF THE COUNTRY BEGINS WITH THE UNITY OF THE LANGUAGE." Ethnopolicy, no. 1 (2023): 21–31. http://dx.doi.org/10.61572/2958-1427-2023-1-21-31.

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This article provides an overview of the topical aspects of the Kazakh language, emphasizing the pivotal role it plays in fostering national unity within Kazakhstan. It highlights that the language serves as a unifying force, acting as a crucial thread that binds the diverse ethnic groups residing in the country. To strengthen this unity, the article puts forth proposals to broaden the application of the Kazakh language as a means of interethnic communication. By examining the current state of the Kazakh language, the article sheds light on its significance as a cultural and linguistic heritag
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Alzhanova, A. B., K. A. Auesbay, А. А. Abdrassilov, R. K. Aizhanova, and A. S. Alkozhaeva. "Kazakh journalism education in the context of modern realities." Herald of Journalism 75, no. 1 (2025): 32–39. https://doi.org/10.26577/hj202575103.

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The purpose of this study is to explore the current thoughts of academics and media industry professionals about journalism education, which is considered to be the most important in training professionals. A mixed method was used, which included phenomenology and descriptive research, and quantitative data were collected from both groups. The study found that both groups, academic and professional, agreed that students need both education and experience. Students, in addition to the ability to use digital technologies, should also be able to write creatively that engages and engage their audi
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Beimisheva, А. S., I. V. Mednikova, and A. S. Zhussupova. "The peculiarities of the impact of disinformation on modern kazakh society." GUMILYOV JOURNAL OF SOCIOLOGY 150, no. 1 (2025): 59–73. https://doi.org/10.32523/3080-1702-2025-150-1-59-73.

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In today’s world, the flow of information is becoming increasingly intense, making the issue of misinformation dissemination particularly pressing. Fake news, manipulative narratives, and propaganda have a significant impact on public opinion, especially in the digital environment. Consequently, critical thinking and media literacy have become among the most essential competencies for every citizen. The purpose of this study is to analyze the level of media literacy among Kazakhstan’s population, identify key factors influencing information perception, and determine the groups most vulnerable
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Аubakirova, Saltanat, Gaukhar Akhmetova, and Маira Kozhamzharova. "Study Evolution of the Traditional Kazakh Worldview." Adam alemi 98, no. 4 (2023): 59–66. http://dx.doi.org/10.48010/2023.4/1999-5849.06.

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The problem of mindset formation became a key issue in national philosophy after gaining independence of the Republic of Kazakhstan. This has led to sharply growing interest in search and preservation of cultural traditional values related to nation’s history and culture, spiritual being of the Kazakh people, political and legal views, special features of the family and everyday life. At the same time, the media, in particular the press, newspapers and magazines, becoming a significant platform for expressing the positions of the national intellectuals, showed high activity in the first years
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Anarbek, A., D. A. Alkebaeva, and Zh B. Satkenova. "PRAGMASTYLISTIC OF MODERN KAZAKH RADIO." Tiltanym, no. 2 (June 30, 2023): 39–48. http://dx.doi.org/10.55491/2411-6076-2023-2-39-48.

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The topical issue today is the study of the pragmastylistics of Kazakh radio. Despite the fact that the history of Kazakh radio has been studied well enough, the pragmatics and stylistics of the programs did not become the object of research. Another reason for the relevance of the study of pragmatic radio broadcasts is that recently radio journalism has departed from the classical canons. Genres are being transformed, the relevance of broadcasts, and news reports is losing, an increase in thematic and musical programs as a result, an increase in dialogues, and the prevalence of oral style ove
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