Relevant bibliographies by topics / Key words: e-business – marketing – social media

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  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'Key words: e-business – marketing – social media'

Author: Grafiati
Published: 24 April 2022
Last updated: 30 July 2025

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Journal articles on the topic "Key words: e-business – marketing – social media"

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Suresh, Asst. Prof. Shilimkar Akash, and Asst. Prof Santosh Balu Yede. "Role of Social Media & AI in Transforming Business Marketing." International Journal of Advance and Applied Research 6, no. 25(B) (2025): 209–12. https://doi.org/10.5281/zenodo.15316131.

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<strong>Abstract:</strong> Artificial intelligence (AI) is a fast-developing field focused on creating machines that mimic human intelligence to perform complex tasks like visual perception, speech recognition, decision-making, and language translation, leveraging technologies such as machine learning and deep learning to reshape industries by automating processes and enhancing efficiency. These systems pick up knowledge from data, spot trends, and use that knowledge to inform their judgments.&nbsp; Natural language processing, deep learning, and machine learning are examples of AI technologie
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Pomat, Nipapat. "Corpus-Based Word Usage in Social Media Marketing and E-Commerce: Developing Word Lists and a Proposedly Designed Teaching." Higher Education Studies 15, no. 1 (2024): 1. http://dx.doi.org/10.5539/hes.v15n1p1.

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This study aims to explore the frequently used words in 41 research articles and 12 related books from 2000 to 2024 in the context of social media marketing and e-commerce, focusing on general words, academic words, and specialized words. The investigation also leads to an in-depth examination of collocation words using Antconc software&amp;#39;s N-gram feature. Then, the collected words were grouped for designing the proposed design for teaching English for students majoring in social media marketing and e-commerce. In addition, grammatical usage was analyzed to provide a comprehensive pictur
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Kumar, Nadigatla Prasanth ,. "A Study on Digital Marketing Influence on Consumer Purchase Behaviour towards Small Business." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 03 (2025): 1–9. https://doi.org/10.55041/ijsrem42104.

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- In the digital world of today, marketing strategies have gained so much ground, whereby social media, SEO, and online advertising contribute significantly to consumer decision-making. This research examines the effects of digital marketing on the purchasing behaviour of individuals with a specific emphasis on small businesses. Various online marketing techniques, such as social media campaigns, email marketing, influencer marketing, and targeted advertising, are examined here for their impact on consumer awareness, trust, and purchase decisions. The study combines surveys and interviews with
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Gorokhova, T. "The influence of the development of digital technologies on consumer behaviour." Ukrainian Black Sea region agrarian science 112, no. 4 (2021): 45–54. http://dx.doi.org/10.31521/2313-092x/2021-4(112)-5.

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The digital technologies and social media have led to the evolution of consumer behaviour were determined. Consumer behaviour in the digital age, digital marketing strategies, digital business models such as mobile applications or the shared economy have been studied. The concept of digital strategies is revealed: content marketing, user experience, influencers marketing, user-generated content, digital word of mouth. Key words: consumer behaviour, digital economy, digital technologies, strategies.
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Baruah, Preeti Hati. "A STUDY ON QUANTITATIVE ANALYSIS OF BRAND LOYALTY IN THE DIGITAL AGE." International Scientific Journal of Engineering and Management 04, no. 05 (2025): 1–7. https://doi.org/10.55041/isjem03393.

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Abstract: This study explores the influence of social media marketing on consumer buying behaviour, with a specific focus on Starbucks. In the digital age, social media has become a vital marketing tool for brands to engage with customers, build brand loyalty, and drive purchasing decisions. The research aims to understand how Starbucks leverages social media platforms to influence consumer perceptions and buying patterns. A structured questionnaire was administered to gather primary data from a sample population. The findings indicate that interactive content, influencer collaborations, promo
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Ramachandran, Dr P. "A Study on Implementation and Effect of Digital Marketing in a Small Retail Business with Special Reference Coimbatore City." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem46639.

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Abstract - In today’s dynamic business environment, digital marketing has emerged as a powerful tool for small retail businesses to reach a wider audience and enhance customer engagement. This study explores the implementation strategies and the effects of digital marketing practices on small retail businesses in Coimbatore City. Primary data was collected through surveys and interviews with small retail business owners and managers. The findings reveal that while many small retailers have adopted digital marketing tools such as social media platforms, email marketing, and search engine optimi
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SUGUNA VALLI, Dr G. "THE ROLE OF INFLUENCERS IN DRIVING E-COMMERCE IN DIGITAL MARKETING." International Scientific Journal of Engineering and Management 04, no. 05 (2025): 1–9. https://doi.org/10.55041/isjem03897.

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Abstract - The role of digital marketing, influencers play a crucial role in shaping consumer behavior and driving e-commerce sales. With the rise of social media platforms, influencers have become trusted voices that bridge the gap between brands and consumers, leveraging their credibility and engagement to influence purchasing decisions. This paper explores the impact of influencers on e-commerce, highlighting their ability to enhance brand awareness, foster customer trust, and increase conversion rates. It also examines key strategies used by influencers, such as content marketing, affiliat
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BELLO, Kreshnik, Aurela BRAHOLLI, Irina CANCO, Ina KEÇI, and Flori GJONAJ. "The impact of social media on fashion marketing in our country." Economicus 23, no. 1 (2024): 99–121. http://dx.doi.org/10.58944/zojl5058.

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Today, social networks have become inseparable from business, with many companies using them to sell products and services. Each social network has its own characteristics and marketing tools, among which each company chooses, for the promotion and sale of the products and services it offers. In the case of fashion products, they are the social networks that have in their focus image promotion. Purpose: The problem studied in this paper deals with issues related to the degree of interaction between social media and fashion products. Social media is the medium where most consumers are found. In
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GOWSHIKA SRI, Ms S., and DR S. SAIKRISHNAN. "THE ROLE OF DIGITAL MEDIA ENTREPRENEURIAL EDUCATION AND SKILL DEVELOPMENT IN COIMBATORE." International Scientific Journal of Engineering and Management 04, no. 04 (2025): 1–9. https://doi.org/10.55041/isjem02720.

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The rapid evolution of digital media has significantly transformed the landscape of entrepreneurial education and skill development, especially in emerging urban centers like Coimbatore. This study explores the role of digital media platforms—such as social media, e-learning tools, webinars, and online communities—in fostering entrepreneurial mindset and enhancing skill sets among students, aspiring entrepreneurs, and small business owners. In Coimbatore, known for its industrial growth and entrepreneurial culture, digital media has emerged as a powerful enabler, bridging the gap between theor
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Filipe Ximenes Guterres, Kevin Denandra Budianto, and Ivan Aubrey Adianto. "Pengaruh Digital dan Word of Mouth Marketing Terhadap Popularitas Brand Awareness pada Bisnis Kopi Keliling di Surabaya." Al Qodiri : Jurnal Pendidikan, Sosial dan Keagamaan 23, no. 1 (2025): 1–15. https://doi.org/10.53515/qodiri.2025.23.1.1-15.

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Digital marketing has become a new paradigm that defines marketing strategies, especially in the context of mobile coffee businesses. In this context, digital marketing involves the use of online platforms, social media, and digital technology to increase the visibility and appeal of mobile coffee. This analysis includes aspects such as consumer appeal, problems that occur, and trends that are happening among the people of Surabaya. With the significant growth of mobile device usage, the digital marketing strategy for mobile coffee includes mobile apps, online ordering, and e-payment to provid
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Dissertations / Theses on the topic "Key words: e-business – marketing – social media"

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Silva, Raquel da Fonte Barata da. "Co-creation of tourism experiences and the use of social media (ICTS) as key tools for innovation and value creation in the tourism industry." Master's thesis, 2019. http://hdl.handle.net/10071/19555.

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Portugal is an emerging tourism market, being worthy of attention. Besides, the tourism industry has been connected to fast changes due to the influence of social media (Web 2.0) on the lives of consumers and the shift in the economic value from products and services to the staging of experiences. This study aims to analyze the effect that several types of social media platforms (as mediators) have on the co-creation of tourism experiences (before, during and after) and the consequent satisfaction, happiness, memorability and motivation to share it online. For that effect, an online survey was
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Book chapters on the topic "Key words: e-business – marketing – social media"

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Hajli, Nick. "How Social Commerce Emerged." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-8353-2.ch001.

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Individuals perform social interaction with others through online communities, which support their decision behaviour on the Internet. These abilities are mostly due to the rise of social networking sites through the recent development in Web 2.0 technologies such as social media. The increasing popularity of social media and social networking sites has developed e-commerce to social commerce. Social commerce is a new stream in e-commerce, in which consumers use social media in their purchasing journey. In this social climate, the social commerce era, consumers provide social support for the n
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Dixit, Saurabh Kumar. "eWOM Marketing in Hospitality Industry." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0332-3.ch014.

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Due to its intangible nature, hospitality business finds it difficult to market its services. Past customer experiences are one of the best strategies that allow some quantification of the quality of the product. Word of mouth has been a key part of every effective marketing strategy for hospitality businesses. It is widely recognized that word of mouth, both positive and negative, has the potential to influence customer purchase decisions. With the technological advancement, the internet has been widely applied in various areas in the hospitality industry. Social media and the growth of web 2
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Mtengwa, Edwill, and Chenjerai Muchenje. "Reputation Management." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2023. http://dx.doi.org/10.4018/979-8-3693-0019-0.ch011.

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The classical literature review-based chapter commences by unpacking reputation management in the entrepreneurial context and highlighting advantages, disadvantages, and its intrinsic link to business performance. Drawing from a diverse range of scholarly works, the chapter examines the factors influencing reputation perception, including brand management, culture, organisational strategy, ethics, and corporate governance. Special attention is given to the role of digital technologies, such as social media and online reviews, in shaping reputations and how entrepreneurs are adapting their stra
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Yadav, Suraj Jaywant. "Sustainable Travel Behavior." In Advances in E-Business Research. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-9230-0.ch017.

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Sustainable travel behavior has become crucial as tourism's environmental impact grows. Digital marketing and social media play vital roles in promoting sustainable tourism. This study explores how digital marketing campaigns influence consumers' sustainable travel choices and the role of social media in shaping these behaviors. It identifies key digital marketing strategies that encourage sustainable decisions and examines the impact of user-generated content (UGC) on social media. The results indicate that high social media usage and digital marketing exposure are strong predictors of sustai
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Patro, Chandra Sekhar. "Digital Tourism." In Impact of New Media in Tourism. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-7095-1.ch014.

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The advancements in technology and social media have changed the sphere of marketing. Digital marketing became one of the imperative areas for business organisations all over the globe. E-marketing methods and strategies have revolutionised the tourism sector in various ways. From convenient booking engines to creating customised experiences, digital marketing has helped the tourism sector reach out to a wider audience, which was not possible with traditional marketing. Growth in the tourism sector boosts the economy of a country and improves the revenues, employment, and infrastructure. E-mar
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Chandratreya, Abhijit. "Blending Influence and E-Commerce." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-6145-0.ch002.

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In the ever-evolving digital marketplace, the convergence of influence and e-commerce has emerged as a potent strategy for reshaping the way brands connect with consumers. “Blending Influence and E-Commerce: The Rise of Social Commerce Marketing” delves into the relationship between influencer marketing and online shopping platforms, exploring how businesses can harness the power of social media to drive sales and foster customer engagement. This chapter provides an in-depth analysis of the key components of social commerce, the role of influencers in shaping consumer behavior, and effective s
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Talukder, Mohammad Badruddoza, Iva Rani Das, and Mohammad Nurul Afchar. "Impact of Social Media on the Development of Religious Tourism Industry." In Advances in E-Business Research. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-9230-0.ch018.

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This chapter investigates the impact of social media on religious tourism, exploring its role in destination marketing, visitor experiences, and community engagement. A comprehensive literature review was conducted to examine the influence of social media on religious tourism development. Academic databases were searched using relevant keywords, and findings were structured around key themes. Social media enhances accessibility, information sharing, and community engagement in religious tourism but presents challenges regarding authenticity and privacy. Case studies illustrate successful socia
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Cheema, Tehreem. "Fast-Fashion Meets Social Networking Users." In Research Anthology on Strategies for Using Social Media as a Service and Tool in Business. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-9020-1.ch077.

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With the emergence of e-commerce, the fast fashion industry has experienced a revolution in terms of its management and how it is marketed. Rapid advancements in internet-related infrastructures and services have propelled explosive growth in what is considered to be one of the fastest growing industries in the global economy. The future of fast fashion is now being influenced by advanced technologies. The growing role of online social media and networks in marketing has important implications for how consumers, channels, and companies interface. Shoppers harness social media and user-generate
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Ala, Mamun, Tareq Rasul, and Sumesh Nair. "Social Network and Social Commerce." In Cross-Border E-Commerce Marketing and Management. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-5823-2.ch009.

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A social network refers to a network of social interactions using various social media sites such as Facebook, WhatsApp, Twitter, Snapchat, Instagram, Pinterest, and LinkedIn. This chapter will first explain various concepts of social commerce involving the use of social networks and then elaborate on the key characteristics of social commerce and will highlight how it is different from e-commerce. A discussion is included on the concept of cross-border social commerce and its specific characteristics. Further, this chapter examines the trends in social commerce adoption by companies to promot
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Spais, George S. "The Evolution of Consumerism in the Marketing Education." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5880-6.ch003.

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The chapter examines how consumerism- one of the primary key themes in marketing and business courses- has evolved the last decade and envisages the shape of these set of courses in the future. From the 1,935 words for 20 key-concepts counted in 141 online course descriptions in English of the last 10 periods delivered by Business and Management Schools or Business/Marketing Academic Depts. of 88 Universities and Colleges, “Marketing,” “business,” “ethics” and “social responsibility” were included in 100% of the course descriptions analyzed, indicating their coverage by all courses. In order t
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Conference papers on the topic "Key words: e-business – marketing – social media"

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Chowdhury, S. A., and M. S. S. B. Jabber. "Adverse impact of internet shutdown on e-commerce and social media marketing in Bangladesh." In International Conference on Business Research. Business Research Unit (BRU), 2024. https://doi.org/10.31705/icbr.2024.16.

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The rise of e-commerce and social media marketing in Bangladesh has been a significant driver of economic growth, fostering entrepreneurship and expanding market accessibility. However, the frequent shutdowns of internet services, often due to political or security concerns, have posed substantial challenges to the e-commerce sector. Very recently Bangladesh has experienced internet shutdowns for prolonged periods that have had profound implications for e-commerce and social media marketing endeavors. This study examines the ramifications of this shutdown on the digital economy, focusing on th
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Stoica, Ivona, and Gabriela laura Valceanu. "SCIENTIFIC RESEARCH REGARDING UTILITY OF ELEARNING PLATFORMS IN ROMANIAN BUSINESS ENVIRONMENT." In eLSE 2013. Carol I National Defence University Publishing House, 2013. http://dx.doi.org/10.12753/2066-026x-13-113.

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It is really important for enterprises and institutions to use eLearing platforms for their employees. This paper work represents a thoroughly research regarding the usefulness of eLearning platforms; it has been developed an exploratory research and in the end of the paper will be presented the key findings and the most important conclusions regarding the eLearning platforms. Online social media represents a very poplar mean that could be used in special programs for long live learning, in specializing employees in certain fields and by investing in them, they will provide the expected benefi
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